In this podcast, you'll learn how affiliate and partner marketing is constantly changing. Get behind the scenes access to a variety of digital and affiliate marketing experts. Access hours of value bonds and tried and tested tactics. Learn what's new and trending in affiliate marketing. And much more. The truth is, you simply won't find this insight anywhere else. Now here's your host, award-winning affiliate program marketer, folks.com fault leader, the drum digital top 50 UK agency owner, affiliate manager, industry motivator, and your affiliate marketing guide, Liam Johnston.
SPEAKER_01Welcome to this week's episode of the Affiliate Marketing Podcast with me, your host, Leanne Johnston. And today I'm incredibly proud and excited to bring to you Matthew Adai, the founder of CatchBlack.com, a unique new browser extension launching soon that will help black-owned businesses connect with targeted customers online. Matthew, it's a pleasure to have you on this podcast today.
SPEAKER_00Thanks a lot for having me, yeah.
SPEAKER_01Yeah, I'm really excited to talk about this new project that you're launching and to talk a little bit about diversity and how brands should be connecting to consumers in different segments. So I'm going to start off the podcast by asking you to tell us a little bit about yourself, a little bit about how Cash Black was invented and started, and a little bit about the business and why you thought that it was an important time to do this.
SPEAKER_00Okay, um, going back a bit now. Um yeah, so basically at the start of um 2020, I took a bit of sabbatical after my last role as a trader for a hedge fund. Um I wanted to suppose go on a journey of independent study and self-exploration, give myself a better idea of exactly how the world works. And um suppose halfway through 2020, I think we all had a better idea of exactly how the world worked, with the whole global pandemic, uh global recession, and of course the global anti-racism movement. And it was with that movement I started to really wonder about why things were how they were, particularly with regards to racism and its effect on the two million black people in the United Kingdom who contribute over 300 billion pounds a year to the British economy and how there's a direct correlation between their issues and a lack of support for the black-owned businesses who generate over 25 billion pounds a year for this country. So, yeah, I'm looking into it more and more, I thought the best way to actually fix these issues would be to suppose find a way to help support these businesses by incentivizing patronage in these businesses, but then also having the businesses reinvest back into the patrons, if that makes a bit of sense. So as my brothers and I came together and thought of different ideas for different businesses. Um, because I was looking for something entrepreneurial to do after my break from work anyway. We thought the ideas maybe on a some sort of reward scheme or a cashback website. You know, we thought, yeah, cashback website for supporting black-owned businesses. That sounds like a great idea. What do we call it? I don't know, um, cash black.
unknownHmm.
SPEAKER_00So what started off?
SPEAKER_01I mean, sometimes that's the most obvious, right?
SPEAKER_00Yeah, yeah, very much so. I mean, what started off almost as like just a random play on words a couple years later as a like a full-blown tech company. So yeah, it just it very much came together. Um because um it was my first real foray into supposedly affiliate marketing space as an entrepreneur. I've done a bit of both the publisher side and um and uh supposed the like business side of it, just you know, taking advantage of offers and being uh an affiliate for other brands. So doing it myself from this perspective was yeah, it was a bit of a learning curve, um, particularly with the tech involved, because you realised pretty soon that it's not just a simple like um affiliate marketing page or anything that we'll what we're trying to build. It's not just a simple Shopify website where people make their purchases and they receive their cash back. We're gonna have to really get to know these brands, get to know how the business works, and then most importantly, get involved with other affiliate networks because the vast majority of the businesses with whom we'll be working would need to be on affiliate networks already in order for all of the all of the clicks and conversions to be tracked and managed. And we found that all right, well, we're gonna have to either get all of these black-owned businesses on board the likes of AWIN, CJ and Impact, or we're gonna have to create our own affiliate network ourselves, which we thought, yeah, that makes a lot of sense as difficult as it looks now in retrospect. But yeah, we went ahead and also founded our own affiliate network called AfroAffiliate.com. So we'll be connecting all of the black owned businesses with different content creators, bloggers, bloggers, influencers, microinfluencers, literally anybody with an affiliate link would be able to promote uh black owned businesses and earn commission from themselves to the point where we're in beta session right now. But my mum, right now, is an affiliate for I think Fame Skincare, one of the brands we have on board. So she has her affiliate link from them. She'll put it in the WhatsApp group of all my aunties. My aunties will make purchases and she'll be able to make a commission. So yeah, it's been a difficult learning curve just because we've had to learn as we've gone along. But it's been great and how we're watching it all come together. And also it's been received so well by yeah, just like everybody who's been involved with helping us, um, partners, uh potential members, particularly the major organizations, because um, alongside Cash Black, we have Cash Black to Your Door, where our members can use our app or our website to order from black-owned um restaurants and grocery stores and delivery services through our partnerships with Deliveroo, Uber Eats, Just Eat, and Food Hub, who are excited to get on board with us. When we first approached them, we were very tensive about it because like with nobody in this space as such, and like they very much love the idea, they loved us as uh as a brand, um, as well as bases of the brand, and yeah, they're more than happy to get involved with us. So, yeah, they'll they were excited to get involved, them and Etsy as well. So we're when once we launched, we'll be hosting all of the black-owned businesses from Etsy and Deliverer Uber Eats, Justy, and Food Hub as well.
SPEAKER_01That's an amazing story. And I think we need to set the scene here and say that this is two years in the making. So you haven't quite launched yet, but you will be launching very shortly. That's correct. And I mean, we met at PI Live. Well, I mean, we connected after PI Live, and it's just been amazing to me to hear this story. And and and you know, when we when we first spoke, people tend to shy away from talking about like major issues, and and I think you know, I spoke to you about this as well. But diversity inclusion seems to be a big part of how brands are moving forward to actually engage their customers. Why do you think that it is still very difficult to talk about these issues? Like for you know, black, whites, lesbian, gay, all of these things are all out there, and and brands seem to not want to really embrace it. Whereas you've taken the ball by the horns and just gone, like there's a space, there's a niche, there's an opportunity. You've you know listed a whole bunch of numbers there at the beginning of this podcast. You really did the deep dive into the data that sits behind these communities. But why do you think there's still this hesitation to actually just face it head on?
SPEAKER_00There's a few reasons. Um, I think my favorite one would be I suppose like the risk to the brands of getting it wrong, because we don't we're in a culture where we don't really want to offend anybody, we don't want to uh alienate our core user bases. So we're we have we're always seeing brands being extremely tentative on exactly how they approach such subjects, some of which are taboo when they really shouldn't be, because you know, this that's very much how the world is. We're a very segmented world, um, not in a necessarily negative perspective, but just that's just how the world is. And we're not a monolith, and within those segments, they're not monolithic either. So yeah, a lot of it just comes from fear of wanting, not wanting to alienate core audiences, offend potential future audiences, and just getting it wrong. Because we've seen like several examples of where companies have got it wrong in trying to like reach um target audiences or to appear to be diverse or pardon the pejorative woke, or just you know, I mean, just trying to reach as um wide and diverse as audience as possible can sometimes backpower. I think um one of my favourite examples was Gillette in 2019 with their toxic masculinity campaign, where I on on first glance I didn't see too much of a problem with it because it doesn't necessarily affect me in a negative perspective. So I just looked at it as it's just um um promotional campaign where they're just trying to reach out to an audience who may have felt supposed neglected by like Gillette's um suppose male-focused brands, but obviously that backfired somewhat with um many people taking offense to it, and um the supposed the backlash was to the point where you can look back on it thinking that maybe they did get that a bit wrong. So, in getting that wrong, I'm I'm their sales did dip a bit, not to a significant extent where like it's necessarily damaging the brands, as we've seen in other examples, but yeah, it's sometimes not really worth the risk. And so brands would opt away for it because it's yeah, it might not be really worth the energy and investment in doing so.
SPEAKER_01But don't you think that that's making our marketing very vanilla? Like we are diverse and we are different, and we all have different likes, dislikes. And I think what's happening, especially in the affiliate space, is that we're trying to do one size fits all approaches. And it's not really possible to do that if we really want to engage with our consumers, because we need to talk to people at the root of where they are and not at where we we want them to be. And I think that's one of the things that's quite cool about your proposition is that you didn't just go to the cause and say, well, we want to give customers the opportunity to connect with brands. We also want brands the opportunity to connect with customers, and that's why you've created the network alongside. So the two products are very different. So the one is the browser extension, which is going to be connecting customers to black-owned businesses or predominantly black-owned businesses. And then the other factor is the network that you've built alongside because you realize that not all of these black-owned businesses might actually even have programs at this point. So there's a two-prong education approach that's happening here to kind of get this community in the UK alone included. But have you got visions to actually move that out into other areas as well? So other countries?
SPEAKER_00Yes, yes, we do actually. Um, regardless of the browser extension, I didn't even touch on it. So thanks a lot for reminding me. Yeah, alongside Cashback, Cashback Theodore with the website, the app, and um yeah, connecting black owned businesses with different consumers, et cetera. We also have our browser extension, the Cashback Afrobot, which is an acronym for algorithm for redirection of black owned traffic that took forever to actually come up with the actual um acronym. Funny story similar to the name, we we realized that a lot of these um a lot of these companies they have um their own browser extension, like to talk cashback with colour honey, obviously. And we thought that, well, we'll need our own, um, but not to not to just give you offers once you land on a website, because we don't have the Nikes and the Adidas, like the big major brands on board to be able to notify you of offers when you land on those sites. So we'd need a way to like utilize a browser extension by notifying our users when they land on one of those websites. So with black owned retailers with whom they can shop for similar products and services, and also on cashback on those. So we put our heads together again, my brothers and I thought, all right, well, yeah, just make um like a some sort of mascot for it. So I don't know, how about a cash black bat? It'll be the black alternative tracker where we had a bat logo and uh or the cash black boat, the boat logo, the black-owned alternative tracker, and then you know, cash black boat didn't really work as well and such. So um, how about bots? So the black owned tracker, and so you can you know redirects customers to okay, yeah, bot's cool, but then how do we make it I don't know again part of the pejorative, but blacker than we thought? How about Afrobot? Yeah, Afrobots are smart name, but then we need letters to actually make it like you know, the acronym actually works. So algorithm for redirection of black-owned traffic, Afrobot, yeah, it came together very much like that. Then we thought, oh man, if it's actually like algorithm involved, then we're probably gonna need to you know make this work in a sense where you know, I mean, it's not just gonna be buzzwords that we say to tech enthusiasts to get them all excited about the company and that. So yeah, um, to cut a very long backstory short of it, um, and to answer your question as well. What we'll be doing is um looking to change user behavior, but not by like um in a non-invasive way, um, if that makes sense. So if somebody was to land on, say, a boots super drug or the body shop looking for skincare, for example, the cash black after bot will be able to notify you and redirect you to our black-owned retail partners due to it, make similar purchases of products and services and then cash back on those. But then with regards to actually reaching other audiences, what we'll be looking to do would be to patent and license the Cash Black Afro bot so that it could be suppose um an LGBT business bot. So uh business um users could be notified of um businesses um owned by members of the LGBTQI plus community um with whom they can shop, or women's own business, but where like the same but with women's own businesses, or sustainable shopping business, but what with ESR being such a um a major touch point right now, consumers will be often like like really engaging with regards to which businesses actually like care about the environment, care about sustainability for them to be able to shop with them. So, yeah, we're looking to be able to suppose tick all of those different segmented boxes while helping users make informed purchasing decisions with regards to where they shop and how they shop.
SPEAKER_01Yeah, I love that. I mean, because the other thing is that we do need to get more considered about, you know, not just the marketing messages that we're putting out there and stopping vanilla, which we've already said, but we need to get more considered about how we actually influence that user journey because there is a lot of tech stuck that sits between a customer and what they purchase online, and we need to make that process as seamless as possible. Now, for brands that want to get more involved in this kind of customer segmentation and really starting to like root into the different diverse segments of their customer audience base or targeted audience base, what advice can you give to brands to actually start doing this considerately? How do you get the messaging right so that you're really resonating with these consumers? And how do you sort of tackle that you know negative PR backlash that you spoke about earlier in terms of Gillette? How can we just break down these barriers and just get people connected in a way that they want to be connected, if that makes sense?
SPEAKER_00I suppose brands would have to take risks because it's not always going to be comfortable and convenient to please everybody. Because I mean, if I'm I'm promoting black-owned businesses, so by nature, some people will be thinking that, oh well, what about um ex businesses or y businesses? Um, like would I risk offending them to like to promote my cause or further my business and everything? And yeah, it's it is obviously quite difficult. Um having these conversations with people can be quite uncomfortable if they're not completely on the same wavelength as I am. But then those are the risks brands I'm gonna have to take if they want to be able to like target certain audiences because yeah, I mean we we live in a pretty segmented and diverse world in the sense that if I am promoting oranges, unfortunately there will be Apple fans, um, apple banana fans who will be thinking, oh, what about um our fruits or these fruits or those fruits? And yeah, those it's just it's very much just the nature of the business and something that brands will have to get over because um, at least in my in my experience, the people are going to be taking objection to it were never our target audience anyway. So it was for me personally, it's it was time I'll never get back and trying to convert them to cash flat from from wherever they would have been spending money. Because more often than not, people just get it. It's it's it's just a pretty simple that um if you wanna um if you if you want to make purchases, if you want to support spirit businesses or particular industries, then do so. By no means you you I mean we're forcing anybody to do that, and similar with these brands, and in fact, we're incentivizing this patronage by rewarding you to do so. So I mean, yeah, brands are just gonna have to realize that yeah, it's very much um the decision they're gonna have to make, and it's almost impossible to please everybody.
SPEAKER_01Well, this is true. I mean, this is the every marketer's dream, right? Is to have a campaign that pleases absolutely everybody, but it's it's nigh on impossible. So, what are some of the gaps that you're currently seeing in the loyalty and cashback space that you've now plugged with the deficits in your own business? You've spoken about the Afrobot, but what what are some of the things that you're gonna want to do differently in the cashback space? Because there is also a negative connotation in the cashback and loyalty industry from e-commerce brands that it's you know cannibalizing existing sales. Like how how how are you gonna attack that conversation, that age old conversation that keeps happening in our industry?
SPEAKER_00Well, it is difficult. I suppose the only difference that we or the first and foremost, the difference we um we thought we had within the space was the fact that we were looking to work with small and medium enterprises. So obviously, if you go on the normal cash flat websites, the top cash recks, the quid cards, etc., um, it's normally dominated by the major brands who completely understand the affiliate marketing, completely understand the reward space. But then you're less likely to find the like smaller, independent, niche brands who often it's through a lack of education that they're not involved with this. Obviously, there's a massive like financial barrier for a lot of them. I mean, to get on many of these affiliate networks, you need to first and foremost the onboarding, the onboarding fee from a lot of them would put a lot of businesses off. But then once you get past that, then they might not really understand how cashback works in principle. I think the most recent statistic I saw was around 20% of users have used the cashback website in the past year. So I mean, we're in a current cost of living crisis, so that 20% is insane. Because I mean, I don't make a purchase about going through top cashback or quid code first and foremost to see if I can save some money on it. So I mean, with I mean, I mean, it makes so much sense. But I mean, in my research and actually asking people about it, whenever I'm pitching cashback to have a potential consumer or potential partner, I'm having to explain how the whole cashback thing works. And it's only literally around 20%. So, like, if I speak to like five people, one person would be like, oh, so like um top cashback or quick code, you know, oh thank goodness, someone who actually understands the concept of it. So it's um, yeah, a lot of it will just come from just education to get people to actually understand the benefits from the consumer side, and then from the actual businesses side, um just the fact that they would be able to know that it's accessible for them, that they are actually able to get involved with it. That that would be the biggest hurdle for that's what we found to be the biggest hurdle, literally just the education and the finance behind it. So actually getting them to understand that, yeah, this is actually for small medium enterprises and not just them big multinational brands who dominate the affiliate marketing space. I mean, this not over 90% of businesses in this country are small, medium enterprises. So so long as they are able to know that, yeah, this is very much for them as well, then yeah, it is a lot of room for growth, both for us as a suppose publisher and for the businesses to actually get into affiliate marketing and benefit from reward schemes and cash flow.
SPEAKER_01So I love that because you know we all target the like everybody looks to the big guys, but you're actually really niching right down. And me, myself as an entrepreneur, I created my business in a very specific niche, which is just affiliates. We're not a general digital agency, we don't do people's SEO. I'm not interested in doing someone's social media. All I care about is building and supporting their affiliate programs to grow. And I have seen a lot of success quickly by niching and getting really laser focused about who my target audience is and who we want to actually work with and serve. So I identify very much with what you're saying. But I want to kind of bring you back to one of the points that you mentioned. I mean, how difficult was it for you to gain funding for this venture? Because, you know, it is you and your three brothers that have kind of taken this from a concept and an idea to an actual physical technical product and all of the development and everything that you've done over the last two years has been done, you know, with bootstrapping and grants and things like that. But how was that journey for you? I mean, did you find that it was easy to raise capital to actually put this business on the map? What kind of advice can you give to other people that are looking to kind of start businesses that that really niche deep and start to look at customer segments that are basically ignored right now?
SPEAKER_00Boy, um we're we're literally looking for funding in the absolute worst time in the history of looking for funding, to be actually looking for funding, unfortunately. Um yeah, it's been it's it's been difficult. Um, like I said, because I'm such a fan of saving money and um cash back and reward schemes, I've been able to be quite frugal over the last couple of years doing this full time without a salary. Um, I wouldn't advise it to anybody, um, first and foremost, just because how ridiculously expensive it is to uh me trying to. builds well two startups concurrently um on a salary of zero pounds per hour. So yeah, um yeah finding the funding has been difficult for the sake that as much as there is like dry powder from venture capitalists, um angel investors who literally have to invest, there's still a lot of tentativeness because of the fact that it's um it's it's a new venture it's a new venture in a very very very very niche market almost a niche of a niche of a market. So there'll there'll always be that like difficulty in in in actually getting the funding for it.
SPEAKER_01So what about sort of like government grants and things? Because here in the UK they have quite a lot of like small startup funding grants. I mean was it easy for you as a black owned business, a predominantly black owned business to actually go and get those grants or did the government not really care? It doesn't really matter whether you're black owned or not.
SPEAKER_00When I first went to this I thought oh because there's such a massive drive for supporting black owned businesses will be a piece of cake getting funding nah it wasn't all of those stats for um was it less than 2% of black founders are able to receive VC funding was less than 1% for black female founders um yeah they they all very much yeah I'm testament to how difficult it is we were able to get grants though um fortunately from unlimited um because we're a social enterprise or social impact company um we were able to get funding from unlimited who was super helpful for us um wenter as well um a local authority grant helped us very much so um but so I suppose just exploring like if you are supposed social impact focused or you have a social behind you then yeah take advantage of as many different avenues for those that you can find because they're the ones who are really down for the cause down for supporting what you support because your interests are very much aligned. If if you are a business focused on suppose what we are supposed fighting racism or closing the wealth on the racial wealth gap or like or posing inequality etc then we'll just we we're having to find the grant funders the charities the organizations who are very much on board with our beliefs to be able to find us but it's apart from it being competitive it's um it's it's uh it that that funding can dry up just because of how difficult time is right now for electricity finding and financing so yeah um the advice I'd give would be to do as much as you can by yourself um in terms of bootstrapping um because yeah you're you're you don't have too much of a choice it's the same that I've gathered from a lot of other first time founders within the space I was at PI life speaking to loads of other entrepreneurs um different publishers and agencies who are talking about just how difficult um it's been because they've been unfortunate to have started a business around the same time I have where it's yeah just difficult to find funding, difficult to raise capital and so they're just having to be super creative and how they're able to cut their own costs um just be smart about how they really delegate their expenditure for like different business processes and everything and just try to get by until such a time where they're so revenue generating that potential investors can't ignore them. And that's very much where we're looking to go.
SPEAKER_01Where do you see the future of affiliate marketing headed? I mean obviously niches clearly and and tech and AI but how do you think the future of the e-commerce space for affiliate marketers are going to change?
SPEAKER_00I see the future as being quite bright because of the fact that there will be less barriers to entry I believe for the future and obviously we're we're focusing on a segment of a segment but then with with that if you look beyond the I suppose the black element of cash black we're also targeting small medium enterprises and like they're they're the ones who can really really take advantage of it. I speak to like first time Shopify founders like all the time and they speak about oh yeah we have great engagement with our Instagram followers or our TikTok followers but you know it's just difficult actually converting that into sales or even some who do convert that into sales who have like great figures for just like just like small hair and beauty companies or small apparel companies they're always looking for ways to grow their brands through their already great engagement and it's it's just they just don't know they they like the education to know that well these these customers of yours these loyal fans can be great brand ambassadors yeah and it's and it doesn't have to cost a lot to turn them into brand ambassadors either doesn't at all no I mean you don't necessarily need the big influencers or even micro influencers to be able to like boost your brand you just need your to engage with your loyal customer base they can be converted into brand ambassadors because they already really are brand ambassadors and just about your mom I mean your mom's got a WhatsApp group going on and she's earning great commission. Exactly that's my favorite example to use because it's just it's it's so it's it's just so real. I mean it's I I um I we we we spoke about it just as a running joke is that all right you're able to make more she's making more money than we are right now off the back of it relatively speaking because our outgoing to use what we're doing but then I mean if um if I speak to like a just a first time shopper quite a founder of a hair and beauty company or clothing company then you know that yeah you have you have customers who already love your brand. It's just about sending those customers into actual brand ambassadors or like quote unquote your affiliates which can like really be a game changer for you because they're already doing the hard work for you and if they love you and you have your brand so much then they obviously they want to see you prosper. They want to see you thrive as a business. So incentivizing them to even help that would be everybody wins. And like the proof is very much in the pudding with a lot of these my mum being a great example of that.
SPEAKER_01I mean I love that because actually the best form of marketing is word of mouth. They've always always said that micro influencers like your mum they have strong word of mouth audiences that follow everything that they say and do. And actually we overcomplicate things in the affiliate space because it doesn't have to be difficult. You don't have to have an expensive website to convert people you can have a WhatsApp account and add a PN and just simply text them every week and say go do this. And it works. It genuinely works as as you've said I mean your mom's making more money than where you are at the moment which is fantastic. I mean I think I need to go yeah fantastic being African myself I do understand that community does matter because in South Africa where I'm from like that is how business gets done still today. You know like online doesn't exist. It's like my auntie my cousin my cousin's friend her friend that's how people kind of find out about products in South Africa still. So it really there's something to be said about it and and I love the fact that your business is targeting not only that niche, that segmentation and really focusing on how you can make those customers happy and connected with the types of businesses and and brand owners that they want to be supporting. But you're also talking about building a community and a movement and and that I like about your business. You know the tech and everything else is great. That's the functionality of what you're doing but it's actually the idea and the concept behind what you're building that really attracted me to get you onto this podcast today because I want brands to think about how are they engaging with their customers to stop thinking about big vanilla mass marketing campaigns and really start focusing on those tiny ambassadors that can actually move the needle like segment by segment you know and and community by community because when you mobilize all of that together in a very cheap and cost effective way you can actually make a huge difference to a medium enterprise's bottom line.
SPEAKER_00No you really really can and there are so many examples of it that I see like not like big major like name examples but it's like small brands who are able to go from nothing to something just of just like cultivating their current base of affiliates of brand ambassadors of just fans of theirs who already spend money with them just like utilizing that to help your business grow is it's it's a no-brainer they just you just really need to know about it and like it's it's a great position for us to be in because I mean these businesses they don't they they don't really have a clue what they're doing in that respect. And as much as we only have a bit more of a clue we're able to help them grow and helping them grow helps us grow and yeah going back to the community element of what you said it's it's it's a really really really good exciting time for all of us I think.
SPEAKER_01The thing is it's also simple because it's been going since the dawn of time right it's not like anything new that we didn't already know works. It's just that it there's this resurgence you know we've got so bogged down with the data and you know the AI and all of these things that we do in digital that we've forgotten about basics and the basics still work.
SPEAKER_00Yeah yeah they they do and um that's what we're gonna have to I suppose rely on more than everything else because like the amount of effort and expenditure and just just the time we're gonna be putting into things like the Afrobot with regards to like the artificial intelligence we'll be using and the machine learning to help the technology learn how our user shop in order to better inform their consumer decisions will for the meantime just have to be relying on just the simplicity of what we're doing, just getting everybody to know and just getting the education out there and just help everyone understand that yeah this really does work and it really can work for you and your business.
SPEAKER_01So if anybody's listening to this podcast and I know there are thousands of people that do, if you want to get involved in this project and you want to start talking to Matthew about how you can effectively touch and reach the consumers that fall into this segment, you can contact him on the link that will be included in this transcribe. Matthew it's been an absolute pleasure to have you here to talk about this project and to help educate our audience about how they can get involved in this movement too.
SPEAKER_00Thank you very much. This is my first podcast appearance on behalf of Catholic and it's been great.
SPEAKER_02Thanks very very very much noticed need new client leads for your agency, network, Martech and SaaS service? We can help you get your business seen and heard our Google News Content Hub and this podcast speaks to thousands of digital and affiliate marketers each week across a range of industries around the globe. We help brands and partners connect and we help suppliers get new business leads all via our expert curated content and podcast advertising. Download our media pack by visiting our site and click advertise to find out more. We'll help you make the right connections all year round that's a wrap for this week's affiliate marketing podcast. If you're loving what we're putting down why not head over to Apple IT and give us a five star review. Make sure to subscribe to our podcast and our YouTube channel so you never miss another insightful episode or one of our free webinars ever again. Tune in next week for more digital affiliate marketing insights, trends, tips and content to keep your affiliate and performance marketing fresh and your partners driving consistent sales