You're listening to the Affiliate Marketing Podcast, a podcast for digital and affiliate marketers who want to launch, scale, and grow successful affiliate and performance marketing programs. In this podcast, you'll learn how affiliate and partner marketing is constantly changing. Get behind-the-scenes access to a variety of digital and affiliate marketing experts. Access hours of value bombs and tried and tested tactics. Learn what's new and trending in affiliate marketing, and much more. The truth is, you simply won't find this insight anywhere else. Now here's your host, award-winning affiliate program marketer, Forbes.com thought leader, the Drum Digital's top 50 UK agency owner, affiliate manager, industry motivator, and your affiliate marketing guide, Leanne Johnston.
SPEAKER_00Welcome back to this teaser season of the Affiliate Marketing Podcast. I thought I'd record a quick season teaser episode to get you guys up to speed on what's happening here at HQ, give you a taste of what's coming up next in season 11 of this affiliate marketing podcast, and a quick reminder of what we covered in season 10 so that you can catch up in case you've missed anything. We started this year with a bang by hosting an incredible virtual conference called Amplify. Amplify delivered amazing expert insights, in-depth masterclasses, and live workshops, helping affiliate program managers get ahead of the trends and challenges that are facing us this year. We covered everything from recession planning to futurology and SEO. And if you missed it, don't worry, you can still gain access to the entire event replay and the workshops on demand by accessing the vault for just £99 via our homepage. Simply click the pink button to the top right hand side and give it a quick look over as we'll be closing this down in a few weeks as we prepare to launch our next virtual summit in July called Elevate. That's right. Elevate is coming back this year and we're pulling out all the stops to help you meet your targets in 2023. I'll be bringing in-depth experts, veteran practitioners, and workshops and masterclasses that you won't be able to access anywhere else. If you're truly serious about launching, scaling and growing your affiliate program, get ready to sign up and learn with us. Tickets are going to go on sale in March, so stay tuned and we'll let you know when we're ready to share what's coming up next. Now, I want to talk a little bit about the highlights that we had in season 10 of this podcast. Maybe get you to go back and listen to a few of the episodes if you missed them, because we shared a whole lot of tactics in this past season that you really shouldn't be missing. We talked about things like what I'm learning in affiliate marketing and how I'm looking forward to what's coming in 2023. We talked about why you should be segmenting your customers and promoting inclusive offers. We spoke with Matthew from Cash Black about this exact segment and how to ensure your brand is being inclusive responsibly, and also how micro influencers can help you spread quality word of mouth sales referrals. I chatted with industry veteran and co-founder of Impact.com, Lisa Riolo, about a whole host of affiliate marketing things, trends, practices, tips, everything that will hopefully help you to leverage your combined experience and help you grow your partnerships with success this year. We shared the highlights of 2023 trends from our Amplify Summit. So if you missed it, go and purchase the Value Vault and all the masterclasses in it. We talked through what a career in affiliate marketing could look like with Mike Kearney and how to amplify your skill set. Hint end, take a look at our AMP course, which offers a 12-week coaching program for affiliate account managers working agency, network, and brand side. In it, you're going to get access to 20 plus years of experience, skills, and insights on how to effectively take your program from zero to hero, helping you build solid partner relationships too. We discussed big trends with Trisha Mayer from the Performance Marketing Association. Now, if you haven't yet heard of the PMA, get on over to the PMA.org and discover what their membership offers you as a publisher, retailer, and practitioner in affiliate and performance marketing. It's well worth a look. You not only get free tickets to attend various global industry events, but you also access industry-wide data reports, insightful training webinars, and a variety of white papers collated from a cross-section of the industry. So if you're really serious about taking affiliate marketing to the next level and you want to develop your career, head on over there and check the membership options out now. Last but not least, we talked about budgeting in big affiliate programs with Lacey Thompson, my new BFF from the other side of the pond. Her episode was packed with qualitative analysis from running over 45 different affiliate programs within her agency over the past few years. So tune in and learn more about how data drives intelligent decision making in your performance. Now I know this year is going to be hard. I know you're going to be squeezing more from your budgets, working harder and closer with your partners to drive growth during this recession. And we want you to be armed and ready with tactics, solutions, and insights that will help you to do that. Dear listener, I'm taking you deeper into affiliate marketing and tactical insights at season 11. I want you to do better. I want you to get smarter and push harder for better results from the campaigns and programs that you're delivering with your partners. Everything we do here is designed to help our clients learn, scale, and grow better affiliate programs. Designed to help everybody get connected to suppliers and services that can help expedite that growth and provide real industry-led knowledge and training to help uplift this community as it grows rapidly forward. Affiliate marketing made simple. It's who we are, it's what we do, and it's how we deliver. So watch out for some exciting news that's coming down the pipeline too in a few weeks. You'll be hearing more from me about what we've got in store for you for season 11 and what we're planning for the year ahead. Make sure you're connected to me on LinkedIn and that you've signed up to our weekly newsletter and that you're tuning in to the free webinars that I'm running each month, giving more actionable insights and learnings to help your affiliate programs grow. If you feel you want more help, reach out to our agency team. Simply click agency on the top menu of our website and come and find out more about our team, who we support, and how we help clients get the best out of their affiliate and performance programs. I also want you to watch out for some exciting changes that are happening in my company too. You'll see we'll be making some small announcements in the next few weeks as we take this company global and build the next chapter and verse destination for affiliate marketing and program management. So tune in, listen up, get LinkedIn with me on LinkedIn so you don't miss out on this exciting next step in our business chapter. And now, here's that sneak peek on season 11 and everything I've planned for you in the weeks to come for this affiliate marketing podcast. We're going to go deep into program management with a host of guests coming on the show to share their insights and experiences with you. In season 11, we'll be covering subjects like innovation and global payments, how publisher networks are really adding value. We'll take a look at emerging markets like Africa and detail exactly how you're going to market your affiliate program and drive sales in this emerging marketplace. We'll talk a little bit about how to build community around your affiliate program and why building community is so important for branding. And we're going to be talking about affiliate and artificial intelligence and how you can use this responsibly in your program to amplify it. There's so much more coming to you. So stay tuned. Are you excited? Because I sure am. So that's where I'm going to leave you this week as we get things ready to launch for the next season. Don't forget to fill out our podcast suggestion form on the website, which will be in this transcribe on our blog. As I'd love to hear what you want to hear about, what you want to learn about, and how I can help you answer some of the questions that you haven't been able to get the right responses to. I want to help you get the right answers to the pain points you might be experiencing, and we'll gather the industry's finest together to help you to do that. Stay tuned, get connected, and come and join us as we disrupt the way affiliate programs operate, go deeper into strategy that drives successful affiliate marketing, and share the learnings that we are having. I'm looking forward to speaking to you again soon. Watch out for next week's episode. It's gonna be a whopper. Thanks for tuning in.
SPEAKER_01If you're looking to launch an affiliate program but aren't 100% sure where or how to start, or you've launched your affiliate program but something isn't quite working, why not book a free 15-minute call with our agency team to find out how we can help? We offer a range of program management and support services, from strategy and consulting to technical setups and complex program migrations. Our award-winning team handles everything from affiliate recruitment to in-depth program audits, helping you deliver your target goals. As one of the UK's top 50 rated agencies, as ranked on the Drum Digital Agency Census 2001, we've helped hundreds of brands launch, scale, and grow multi-million dollar programs across a wide range of industries. Don't struggle, get serious. Visit our website and click on AgencyNow. That's a wrap for this week's affiliate marketing podcast. If you're loving what we're putting down, why not head over to Apple iTunes and give us a five-star review? Make sure to subscribe to our podcast and our YouTube channel so you never miss another insightful episode or one of our free webinars ever again. Tune in next week for more digital affiliate marketing insights, trends, tips, and content to keep your affiliate and performance marketing fresh and your partners driving consistent sales.