You're listening to the Affiliate Marketing Podcast brought to you by Affifast.com, the chapter and verse of everything you need for running successful affiliate programs and partnership management. This is a podcast for digital and affiliate marketers, publishers, networks, agencies and Martech providers who operate in affiliate marketing. If you want to launch, scale, and grow successful affiliate marketing programs, you're in the right place. In this podcast, you'll learn how affiliate and partner marketing is changing. Gain behind the mic access to affiliate marketing veterans. Listen and learn tried and tested program management tactics. Discover what's new and trending in affiliate and performance marketing. The truth is, you simply won't find this information anywhere else.
SPEAKER_00Are you looking for a publisher-first affiliate network? Edmitte by MidGo is an international affiliate advertising network with a family of over 80,000 verified publishers across 80 countries. Founded in 2009, Edmitte is headquartered in Germany and has a global presence with 10 offices worldwide. Edmitte's commitment to putting publishers first is reflected in its streamlined innovative process solutions that reduce costly human errors. Get started with Admite by MedGo today. Visit Admited.com forward slash US to get started.
SPEAKER_01Now, here's your award-winning affiliate and performance marketing host, industry veteran, and your affiliate marketing guide and founder of Aftiva, Leanne Johnston.
SPEAKER_03Welcome to this week's affiliate marketing podcast where we're deep diving what's new and happening in publisher networks with Evan Johnson, the managing director from MetGo. MetGo is an innovating to increase efficiency by decreasing errors and delays in human judgments. Instant A gets publishers their money quicker, and Professor P2 support gets publishers their answers quicker. Both of these innovations reinforce the Admitab partner network's publisher-centric approach to the affiliate channel. Today we're getting behind these innovations with you, Evan. And it's a pleasure to have you here with me on the Affiliate Marketing Podcast this week.
SPEAKER_02Sort of thing. It's a pleasure to be here, Leanne. How are you doing?
SPEAKER_03I'm really, really good. And I can't wait to get into the nuts and bolts of some of the really big topics that we're going to be talking about today, which most affiliate managers and publishers experience when they're joining together to create successful partnerships. But before we get started, I'd like you to tell our audience a little bit about who you are, how you got into the affiliate space, and how you landed up being the managing director of MITGO.
SPEAKER_02Sure, sure. Happy to say more. So uh as my name is Evan Johnson. I uh live in Chicago here in the States. I grew up around the area, although I've uh traveled around the world. And in uh work with MITGO, I've had the pleasure to do a lot of traveling and working abroad. Uh most recently I became a father about a month ago, so that has been a very dramatic and an adrupt change, abrupt change. Uh a lot of multitasking, uh a lot of reacting at first, but it's been a very joyful experience, and I'm quite happy with that. And currently I'm the managing director of the United States branch of MITGO. And MITGO is a global company uh headquartered in Germany with about 800 employees focusing on uh partner marketing, online entrepreneurialism, and supporting small businesses throughout their various endeavors.
SPEAKER_03Okay, so it's a really interesting campaign. We're gonna delve a little bit deeper into that. But how did you get into affiliate marketing? Because that's always my favorite part of the story.
SPEAKER_02Sure, sure. So a couple of years out of college, I at first I was working in digital mobile app agency. So I had the agency kind of developing side of business, and I realized that a large part of that was marketing, although I didn't delve into the kind of uh the marketing or the advertising so much uh myself. And then I had the opportunity to join a platform, and I realized that I thought that was interesting because instead of just being an agency of uh selling your time and services, you could work for a platform and actually sell technologies and solutions which have been created beforehand in addition to that service. I joined AdMetad. Quick note uh AdMetad is a partner network which is part of MITGO Holdings. Uh we recently had a rebranding about a month ago. So formerly we were called AdMetad in a lot of faces, but now uh Admitad is just the name of the partner network. Uh MITGO is the larger holding, and I'll speak about that later. But so I had the opportunity to join uh the AdMetad partner network back in uh February 2017, so six years now. Um, and it's it's been a very interesting six years.
SPEAKER_03I can imagine.
SPEAKER_02Yeah. Um it it's especially not just looking at how uh the industry has evolved, but how I've evolved as a professional. Um I started off as a salesperson, so I sold the Admitad Partner Network services and technology to advertisers for the first about two, two and a half years, and then in summer 2019, company did a little bit of reorganization and we organized based on geographies. So then there was an American team created, and uh, I being one of the Yankees on a European company, I was uh selected to be the head of that team, and so I've been leading that team ever since. Uh at first we were doing it overseas, like I mentioned, we're headquartered in Germany, and then about June of twenty twenty-one, uh, I came over here to America to found an American branch, and so I've been developing that for the last year and a half. And then recently, as I mentioned, uh Admitad became MITGO, so a larger holding company. So we've acquired several different businesses over the past two years, especially. And so I'm leading the development not just for the Admitad American uh partner network, but for different American branches of our uh portfolio companies as well. So I've got my fingers in a lot of different pies.
SPEAKER_03Yeah, it's very interesting because I see a lot of MA happening, and it's quite interesting to me that from a you know huge global company such as yourselves that you're looking to acquire different services and different uh features to actually enhance the performance of the affiliate part of your business. So let's let's talk a little bit about you know Admin to Admin Go's history and who you serve and how you've recently been growing because the business. Because I've I've noticed and I do like follow what you guys do, that you're also pretty large in the Indian APAC and Latin regions. And that seems to be hot topics, emerging markets that everybody's talking about. So shed a little bit of light on on what you know about those regions for us.
SPEAKER_02Sure, thing. Um I'll definitely say that our presence and especially our local presence and expertise in a lot of those developing markets is uh a really strong competitive advantage we have as a company. So uh HadMetad was started in uh 2010 as an affiliate network in Germany, uh, started off in the German market a bit and then expanded into Eastern Europe, had some success there. Um moved on to uh India in about 2015. We were the first uh foreign affiliate network there, and we're still one of the leading networks there. Although I say foreign, we're foreign, we're owned by the German company, but we have all local people on the ground. I should say, actually, our Indian team, they won the best affiliate marketing campaign from the 13th India Digital Awards from the Internet and Mobile Association of India. So shout out to Neha and the Indian team there. Wow, yeah, it's a it's a good success. Very proud of that team there. We started that office in about 2015. In terms of other geo expansions, we started our Dubai office in 2017, our Brazilian office in 2018, uh, our American office in 2021, and we're planning to open in uh Singapore an office to cover Southeast Asia in the next uh in the next year or so. Uh, as I mentioned, we started off as a partner network. So the Admitad Partner Network is our core business. And we when going into a new market, we lead with the partner network because we often have good relationships with a lot of global brands that want to have affiliates, sales, and presence in local markets. So we'll lead our strategy is we'll lead in with these global brands, uh, use those brands to gather a pool of publishers, and then use those publishers to grow uh more local brands that we attract. So we've done this. This this is how we entered in India, in Brazil, in the Middle East. Um and so how we work uh is we start off with the the partner network, and then once the partner network has established success, then we move in with some of our other business units. As you mentioned, uh MA is uh quite a popular tool here. And at MICGO, we've been using a lot of MA over the past uh the past three years or so, we've been very uh active. We acquired um AdGoal, a sub-affiliate network. We acquired TAP Affiliate, a SAS platform for affiliate partnerships. We're uh a large investor in Lady Shops, a global cashback platform. We we're starting off projects, for example, with offline uh CPA, with uh coupon offline promo codes, with people scanning their checks when they uh print offline. For example, if you go into a shop and you scan it, so we have a lot of different projects, and so we'll go into a market with the partner network and then uh based on the pool of publishers we get from our advertisers, we'll then expand uh with our other businesses. So we've been doing that in America as well as we've been doing that in different markets, and we've been uh pretty successful at it. We I'm proud to say we've grown to a company of over 800 people. In the States, we only have about four of them. So this is what this is our uh one of our latest offices, but certainly nothing to sneeze at here.
SPEAKER_03No, not at all. And what are some of the key learnings that you've had? And you've mentioned a lot of people that I speak to in the industry about these kind of more difficult or tricky markets to get access to and market data because the affiliate industry is not as advanced. I mean, I don't want to say that. I don't want to say it's not as advanced, but it's not like it is here in Europe, okay? Because here in Europe we think we're the forefathers of affiliate marketing and everybody else is just catching up, which I know is not true. Um but in India and the AirPac regions, and you mentioned Middle East and Latin America, the infrastructure is different, the cultures are different. Um, so having somebody locally on the ground, such as yourselves, who've really infiltrated that market both online and offline, because a lot of these markets do still operate with kind of word of mouth, brand referers, you know, ambassadors, that type of stuff, people that are actually key in the communities. What are some of the key learnings that you've had? Because a lot of brands are tuning into this podcast to listen to, you know, how do they scale, how do they get into new markets? What's some of the advice that you can give about the learnings that you've had in this marketplace?
SPEAKER_02Sure, and good question. And you're certainly right that it is it is uh quite different in a lot of these markets. Um, I'd say education is uh one thing to really focus on. Uh, educating um either whether it's partners or brands on how the channel works, what are all the intricacies, uh like how not just to how to work with your platform, but like how does CPA work in general? Like, for example, uh telling publishers that most of the time you have to wait until the advertiser confirms the orders. We uh you can't just demand them, but demand the money from us uh hither or whither. Um making sure to to tell to educate uh brands, like okay, if you want to have a successful affiliate program, you need to do XYZ, you need to provide uh you know promotional material, you need to provide you know coupons, whether that's um uh on specific sales, you want to have like a newsletter. And we help with all that, but it's just making sure that if uh partners and brands want to engage with the channel that they do that in an effective way. And uh, as you mentioned, some and some people are kind of learning in to see, oh, what how how can I work with affiliate marketing? And in order to do that, it's best to trust the experts. Um, here it is val it's valuable to work with a network uh because they have to see uh both sides of the equation, and not just do they they see it, but the network only makes money when both the publisher and the advertiser are happy. So we have a financial incentive to make sure that everything is running smoothly.
SPEAKER_03Yeah, I mean I was following some of the things that we wanted to get into the nitty-gritty because you mentioned you've mentioned it now already. The explanation of how CPA works, the explanation to the brand that um, you know, there's gonna be have to be an education piece when you're going into that market. So you're not gonna be able to just launch your affiliate program and see sales start coming in. You might have to really nurture those relationships with publishers in India and Latin America who are still on that learning journey themselves, but are obviously quite willing and and happy to kind of invest the time to learn how to scale their campaigns. But I wanted to talk a little bit about the payments thing because we know that that's a huge area of focus and friction between you know merchants and and publishers. And I know that it's a huge area of focus on your network right now. So what's prompted you guys to develop some of your new products like Instant Payout Pro? And has this been as a result of some of the learnings that you've had going into these new emerging markets?
SPEAKER_02Sure. So in not just emerging markets, but in established markets as well. The huge concern with publishers, maybe even number one, is when will I get paid? And why is this important? Not just because they want to uh buy a new car, but because a lot of publishers have to reinvest those earnings into their own media spaces. And so we have found that the network, as a network, we have a fiduciary responsibility to on behalf of our publishers to really push the advertisers and say, like, hey guys, can you make sure to confirm those sales? Can we can you make sure to pay us? Because again, in the traditional affiliate model, the publisher only gets paid when the advertiser confirms the orders. However, we found that uh although sometimes the advertisers don't answer as quickly as we like, we can predict with a certain amount of with like over 97% uh probability, we can predict which advertisers will approve which sales. So we created this tool called Instant Payout Pro. So what is it essentially? Instant Payout Pro is a tool which, if you are a publisher and you bring sales to, for example, um, I don't know, Macy's, and usually you have to wait up to 30 days until Macy's approves your orders, and then uh up to 30 more days until when when Macy's uh will pay the network, and at that point you can withdraw your money. Variation of this tool called instant payout uh eliminated one of those steps. So uh with the original instant payout, we made it so that if you were a publisher and your orders were confirmed by the advertiser, but not paid by the advertiser, then you, the publisher, had the ability to withdraw the money from your account from Admitad's bank account. And uh what we did we did this because um we knew that first and foremost that it's a huge uh that paying publishers is a uh huge part of our business, and that's how you keep them uh happy. But um at that stage when the ed when the orders had been confirmed, we had a certain uh amount of predictability of how much possibility that the advertiser would pay the invoice. So we had a uh obviously if they're if the advertiser is in good standing with us and the publisher is in good standing with us, we're just kind of waiting an extra 30 days. Like the trust is already there, we know that the money will be coming. And we could factor that in with a bit of risk analysis and then factor that in with our commission because for this service we would take a commission. And so this was publishers really liked this. Uh publishers really like being able to get their money quicker, and so we took it to the next step further uh with Instant Payout Pro, which is uh on the basis of a machine learning uh algorithm, which will say if you're a publisher and you bring in orders to an advertiser, um what percentage of these orders are likely to be confirmed and then what percentage are likely to be paid? Uh, because we're an affiliate network and we see you know hundreds of thousands of transactions every day for thousands of different publishers, thousands of different advertisers, we have a huge pool of data to work with. And it's hard to understand for a person to work with. So we use a machine learning algorithm where we'll kind of plug in the numbers uh at the at the beginning, kind of let it do its job, and then it'll tell us we predict for yeah, it'll model it. So, for example, for X advertiser working with Y publisher, bringing in Z sales, we pr uh we can predict with a 97% certainty that a hundred of them will be confirmed. And then so for those hundred that we predict will be confirmed, we'll say, okay, publisher, once we record those sales on our network, even before they're confirmed by the advertiser, uh you can withdraw this money. So essentially, what instant payout is is that we're using machine learning algorithms to predict which orders will be confirmed and paid. And uh we provide the publisher the convenience of withdrawing their funds quicker. And for this convenience, we as a network take a small fee.
SPEAKER_03So I want to just kind of hold up there because what you've said is is a lot, and I and I want to just reiterate something because I get asked by affiliate program managers all the time why should I work with multiple networks? Why should I not work with multiple networks? Which network do I work with and why? And there's a couple of key things that you guys have done, which I want to kind of point out to some of the you know people listening to this podcast. Some of the key reasons as to why you work with different networks, Evan has just covered. So the first thing is when you want to go into emerging markets, uh, you know, outside of the kind of CJs, the A-wins, you have global audiences, global affiliate databases, they're not necessarily drilling down into every little key emerging market that that brands need. And um, you know, the with the work that you're doing in in like India, Latin America, and um, you know, countries like that, and and then the innovation that you plug in in on top of your platform in terms of the AI learning, the fast payouts, that helps brands build trust quickly when they are scaling their affiliate programs in different regions where they don't hold relationships direct. Now, the one thing I do want to say, having worked across multiple industries, in the iGaming space, most programs pay their affiliates within three working days or like it's done. Okay, so they've really nailed the payouts um feature. I know that some programs can bring it down to like 30 days, some programs, depending on their sales cycles, um, especially if they like subscriptions or stuff like that, they can bring it down to 15 days. But I've never really heard of a, and and maybe it's you know, mm-hmm I'm still learning, but I've never really heard of a network that prepays without getting payment first. So the fact that you guys have built this AI learning and the fact that you have built the trust with your advertisers and the publishers that you're working with, and you know that you're happy to take that risk speaks volumes to me.
SPEAKER_02And it speaks volumes to our relationship with our publishers. We work very closely with our publishers, we speak with them all the time. Uh, one of the advantages of being able being in so many different markets is that we can just put more uh people hours on uh different problems that publishers have so we can have more uh um responsive support and more uh dialogues on how we can grow together. Um interesting that you said about iGaming, paying within three days. One of the one of the industries that we found this is most valuable is actually the travel industry.
SPEAKER_03Yes.
SPEAKER_02Because a lot of times, with uh, for example, if you're booking a hotel, the commission is only paid out once that booking itself is fulfilled. So once the guest visits, yeah, once the guest stays at the hotel and pays for it. Sometimes that can be six months. And if a lot of affiliates don't want to be waiting six months for their money. So yeah, it's very valuable.
SPEAKER_03And that's the other thing. It's like, you know, sometimes you hear brands talking about oh, affiliates just want to get paid faster. But what do you think they're doing with that money? They're taking that money and reinvesting it into all of your campaigns to bring you more so that they can make more. So there shouldn't be this friction between, you know, this length of time. I mean, we're you know, we're living in a world where Web 3.0 is coming into play. We're we're moving into the crypto space, which is instant. I just feel like the industry needs to move a little bit. And I I like what you guys are doing in terms of what you're developing. Now you touched on AI, which is also a huge topic that everybody's covering right now. And one of the other features that you've um developed recently is um, you know, the the service-based approach. So how talk to us a little bit about some of the stuff that you're doing in terms of using AI to actually service your publishers better, which in turn helps your advertisers.
SPEAKER_02Sure. And a good point that you made about the friction. I I should say a quick comment is that I believe it's the work of networks as the people in between the publishers and the advertisers to reduce that friction. And uh one of the ways we're reducing that. Friction is by we even integrated uh the open AI, uh makers of Chat GPT into our uh first line customer uh success team. So uh when publishers have uh a quick questions like, you know, how does this work or where can I access this in my team uh in my dashboard? I'm sorry, we use uh uh Chat GPT to resolve uh about 30% of our incoming requests right now, and we're trying to increase that to 40 to 50 percent.
SPEAKER_03Do they know that it's AI? Because the other thing that's quite a hot topic is yeah, kids great that you can reduce time and resource on simple. I mean, my favorite is you know, when an affiliate says I've forgotten my password, can you reset my password? I can't log in. Like those types of things you can automate and and make frictionless. But do publishers know that they're being treated with AI responses? Do they care?
SPEAKER_02We're we're still in the in the initial stages of this, so we're we're still working out a few bugs in the system. Uh, however, we've we found that for uh quite quite a few of the simple answers that it works, it works quite well.
SPEAKER_03Yeah.
SPEAKER_02There there have been some more complex answers that we still have to work with the model in order to train it. Uh but uh the the most important thing for customer service is um speed of response as well as quality of response. And what's the what's a really nice thing about using a bot like ChatGPT is that the speed is just you can't feed it. It's and so whenever somebody has a problem, they really need to hear like I hear your problem and I'm working on it. And so uh ChatGPT makes that first step super quick and it does a pretty good job with the second step, but that's what we're working on right now.
SPEAKER_03Yeah, it's that intuitiveness, that empathy that I don't think you can get right now, but the simplistic kind of answering of you know basic questions and things that are repetitive, I think it makes sense to actually, you know, improve the service rate that you're giving to publishers when they're working in your program. What do you think is important for publisher networks such as yourselves to continue innovating in the way that you work with affiliates? Why are you taking a forward-thinking approach to building innovation into your platform as you move forward?
SPEAKER_02As I mentioned before, there's always friction present. And the more complicated, the more, the more links there are in a chain, uh, the more friction there is. And so it's the the job of the people in the chain, especially especially the middlemen in the chain, to reduce that friction as much as possible. So uh networks like any other middlemen have to consistently prove their worth. And uh in this, it's a relationship-focused business, as we all know. So uh you have to prove your worth by building up trust. You build up trust by addressing concerns, not just quickly, but proactively. And this is really key. So, like uh building this innovation kind of gives us a competitive advantage because we can leverage our own tech and our own funds to help out publishers instead of just being, you know, another platform in which clicks are recorded, uh, money is put in by one party, taken out by another party. So it's really uh important for the networks to develop and not just the technology, but the service. Uh, to have uh this is something I've really instilled in my team as well, like to check in with our advertising and publishers, not just when something gets going wrong, but to say, like, you know, here's a monthly status report, like here's what we've done over the past month. Like, what do you think about this? What would you like to do in the next month? Because that's how you really build up a relationship. Because if I'm only talking to somebody when something's gone wrong, then uh I see them as, you know, the whipping boy who I go to when something bad happens. But you don't want to have that.
SPEAKER_03Well, that's the thing. It's like affiliate managers sometimes do operate that way. They're only talking to their publishers and something's gone wrong and they need to rectify it, or they're talking to their publishers and something's going great and they're making their targets. But what about all that bit in between? Where you're supposed to be building that relationship and actually looking at ways to improve and and and move things forward. So I think that's a really important point that you brought up there, that it's not just about the good times and the bad times, it's about actually managing the bits in between and making those useful and efficient and efficient and effective as well.
SPEAKER_02Absolutely.
SPEAKER_03So what are the what what are the benefits that brands will get from working with networks longer term? So I I highlighted a few earlier on, but what do you think the benefits are for brands that might be listening to this going, you know what, we're looking to get into India, you know, is it worth the cost of integrating with another publisher network? Am I really going to get an uplift or am I going to be working with all the same publishers and I'm working everywhere else? Like that's a really common question that I get asked. How do you view that?
SPEAKER_02I can't overstate the amount of value that comes with working with local partners in uh different markets, because at the end of the day, if you're sitting in an agency, for example, in London and you're going to try and find some of the best Indian publishers, uh, you might just like go to a quick Google search and see what's on the first page. And but that's the problem, is that all of your competitors are also going to do that. Uh so if you're not like going locally and like, for example, having somebody who speaks the local language is going into the local social media communities, if you're not doing that, that means you're really losing out. A lot of brands are considering moving their programs, uh, for example, off of affiliate networks, because they don't see the value of affiliate networks which offer kind of uh cookie-cutter solutions. And so uh here it's important to differentiate on uh your technology because at the end of the day, uh with more and more solutions being available, more and more brands will be able to find their niche. And not just technology, but customer service, because it's great if you have a problem, if you have a platform that works well, but if you don't know how to work it, then you're you're gonna be in a tough place.
SPEAKER_03There was a stat that I actually read the other day, and I think it was something, and I'll I'll look it up and make sure that it's correct in the transcort on the transcribe of this blog, but it was something like 58% of people don't actually utilize their tech 100%. So they they've got a piece of technology that they're using, but they're not actually utilizing the full potential of that um technology. And that's pretty scary when you think about how much it costs to run affiliate, you know, not to run affiliate programs and to make intelligent decisions about how you're gonna be reaching the right niche, like niche audiences that you that you're looking to work with. So I think there's a time and a place to be working with you know the big networks, the smaller regional networks, but there needs to be a clear strategy that goes along with that. So I totally agree with you.
SPEAKER_02Absolutely. When you have when you have a when you only have a hammer, everything looks like a nail. But uh, one of the advantages of working with uh an affiliate network is that they can present you with a whole toolbox and teach you, you know, how to use the wrench, how to use the pliers and stuff. And that can really help you.
SPEAKER_03Yeah, I love that. I love that analogy. Um, what do you think the future of affiliate marketing looks like in three years from now? Because I think five years is like, you know, it could be anybody's guess, but three years seems more realistic to me to ask.
SPEAKER_02Sure. Uh different players in the market will continue to develop into their own niches. I don't think we'll see a lot of huge consolidation. I think because the the basic technology of affiliate, like tracking users, is pretty widespread and understand, understood at this point. So it's it'll be exciting to see uh how different niches evaluate. Like, for example, iGaming will have its own specificities that will be developed both in terms of technology and service. Travel will, online SAS solutions will have their own. So it'll be good to see uh this kind of uh development across different industries and niches.
SPEAKER_03Yeah, totally agree. I think some of the big things that are coming up next is a closer integration between you know influencers and ambassadors who are changing their models already now from prepayment to um, you know, like revenue share or CPA type deals. Um I think that there's going to be a lot more innovation around payments because the quicker we can pay people, the faster they'll be able to reinvest and and resupply our programs as we move forward. And I think the MA space is gonna be quite interesting because you controversially just a minute ago actually said it that uh the value of networks is being questioned in the especially in the e-commerce space. In other industries, uh you know, brands have taken their businesses in-house already and are using uh intelligent designer solutions um alongside networks as well. But I think we're gonna see a real diverse uh set of strategies happening that's gonna make the marketplace a little bit more competitive as well, because not everybody will just launch on a network and hope for the best and compete with their nearest competitor. I think we're gonna need to get quite more innovative about who we partner with, what the strategies are behind those partners and how we leverage it all together to kind of bring everything in one place and and and use our data to make intelligent decisions.
SPEAKER_02Sure. And with all these changes, and I agree with a lot of what you just said, it's important also that um brands, publishers, and networks shouldn't forget the fundamentals, though. Um make because again, if if the technology is there, that's great, but the execution has to be there as well. You have to have everybody on board, everybody with the same strategy, everybody, you know, answering each other's questions, providing suggestions, everybody, kind of providing, making sure that everything is in the communication.
SPEAKER_03Well, that's a good point that you've actually mentioned because I'm a big believer in education. Like we need to continue to educate account managers coming into this industry, publisher managers that are building, you know, out there recruiting publishers and helping with the education piece. So I'd like to see the industry invest more in, you know, helping to develop the community of account managers that actually run these programs that deal with these publishers. And, you know, we don't have a school of affiliate marketing. Maybe one day when I retire out of the industry, I'll start one. But, you know, we'll see all of these learnings are happening on the job in multiple different companies all over the world. And who's pulling all of that together? I think we we're doing a pretty good job on this podcast. But hopefully we'll see a lot more investment into education in the affiliate industry as well.
SPEAKER_02Well said. Very well said.
SPEAKER_03Evan, it's been a pleasure to have you on this podcast and to hear about some of the innovations that Admitad and Metco are doing together and how you see the future of affiliate marketing because I I love having quite a variety of perspectives because it helps us to see where the marketplace is going and how we can fit in with that. So it's been my pleasure to have you on this podcast today, and thank you so much for contributing and being part of our guest list.
SPEAKER_02Sure thing, Leanne. It was my pleasure.
SPEAKER_01This podcast is brought to you by AMP. The Affiliate Manager Performance Program is designed for ambitious affiliate program managers working at brands, agencies, or affiliate networks that are looking to grow and scale their affiliate programs and partner performances. We've already helped hundreds of affiliate program managers from a range of industries get the best out of their affiliate partnerships and build consistent sales within their affiliate programs. With just one hour per week over a 12-week period, this program is unlike any other. Book your seat on our next cohort by visiting our website, affiverse.com, and hit the training menu. From there, you can register your interest for our next cohort launch or contact our sales team to find out more. That's www.affi.com. That's a wrap for this week's affiliate marketing podcast. If you're loving what we're putting down, why not head over to Apple Ideas and give us a five-star review? Make sure to subscribe to our podcast and our YouTube channel so you never miss another insightful episode or one of our free webinars ever again. Tune in next week for more digital affiliate marketing insights, trends, tips, and content to keep your affiliate and performance marketing fresh and your partners driving consistent sales.