Hi, and welcome to the affiliate insider podcast with me, Leanne Johnston. This is a podcast for digital and affiliate marketers in the gaming industry. Listen up as I explore the latest digital and affiliate marketing trends and give you the insider scoop on what's occurring in affiliate marketing. Join us as we explore affiliate strategies, host expert interviews with leading affiliate and tech entrepreneurs and discuss the latest affiliate and digital marketing trends. If you want to stay at the cutting edge of affiliate marketing, you're in the right place.
Speaker 2[inaudible]
Speaker 1Join me for this week's episode and let's get started .
Speaker 2Hi everybody. And welcome back. I am joined today with Jason Alan Scott , who is an absolute podcast guru, and I'm thrilled to have you here with us today. Jason, thanks very much for joining
Speaker 3It is an absolute pleasure to be here. Thank you for having me and tell us a little bit about your background,
Speaker 2A new experience in podcasting, and then we'll kick off with some of questions.
Speaker 3Fantastic. Um, I don't know how far to go back. I think that anyone with a keen ear, they might recognize that you and I have similar accents. I was born in Cape town, South Africa, but motherland , um , close to the Cape of terrors , better later known as the Cape of good hope. I was a average kid. I had dyslexia and calculus Lexia. I had problems reading and spelling and putting numbers together, but I pretty much started my first business straight out of high school , uh , which was selling t-shirts. I did quite well, but I didn't read the small print because Les mentioned that wasn't very good at reading and ended up selling to a massive conglomerates known as ShopRite, checkers, and South Africa, better known to people like a Tesco's . I did all the t-shirts and did 190,000 a month until I realized that I didn't read the small print that said Joanie got paid 190 days late after every single time you shipped, not when they ordered it . Not when the t-shirts arrived , not when the teachers were printed, not when the teachers, when trucks not when you gave it to people who delivered the t-shirts, but obviously it a ride . So I was always behind, eventually ran out of money and moved to Taiwan, thinking it was Thailand. Please remember this was before Google and I wasn't a library member. I didn't know the difference. I went into a flight center in South Africa and I said, I want to go with the ties. And the lady must have put ties, a Taiwanese. And I went to title and I became a school teacher, which I loved and then make the Thailand. And when I was in Thailand, we unfortunately lost some kids during the monsoon. So I started a sewing school and that did very well. And this is all going to connect right at the answer , stay with me. I then did very well with that. I ended up retiring at the ripe old age of 29 years old. I moved back to Cape town. I went into radio board costing . I studied radio. I went to work for two major radio stations at the time. I also worked for the only all black radio station, which was called Bush radio, where I was the token white guy. And I would play a little Harper music. No one else would play, but eventually it got onto good FM, 94.7 on your FM dial, which was great and exciting. And then I got into KFM for a very short period of time. And then I left. I'd always wanted to go to London. I moved over to London. I got into health and fitness. I did very well within health and fitness. And we had a little team , um, which eventually broke up into various other businesses. And one of the team members that wonderful woman called Joanna Robin said, I am in events. And I think you would smash it in events. I never even organized my birthday party. So as you can imagine, I was thinking, this is a terrible idea, but she said the golden words to me, she said, you will get paid. And I thought, this is it. So I packed up my stuff and health and fitness. I was at the time a consultant for Virgin active. I went over to start my business in events. I did very well. Spoiler alert , top 100 in the world. According to event, bright top 200. According to Haymarket, I was once nominated twice under two different names without even realizing. And top 100, top 50, top 10. Um, it did incredibly well until one day I was at home, back in South Africa with my dad and my brother back in a ShopRite checkers . And they tie a rim, went pitch black. And I said to my father, don't be scared. I think there's a power outage. We're going to be fine. And he went dead, quiet and said, there is no power outage. What are you talking about? And I realized I had gone blind. I was blind for four days. I couldn't see a thing. I ended up going to see optometrists optic surgeons find out I had this thing called optic neuritis, which is part of the brain shuts off it . No longer recognizes the eyes. And I get an MRI and I find out I have these scars all over my brain, all over my spine, multiple scars , multiple sclerosis. I have this auto immune disease. There is no cure. And the prognosis is pretty awful. I asked my neurologist, what can I do? And he says, you can't be in any stressful environment at the time I was in events, fifth, most stressful job in the world.
Speaker 2So I thought, I'll ,
Speaker 3I'll go start a business in tech, right? Those guys don't work hard. Again. Obviously I'm an idiot because this industry is so I decided I'm going to start a podcast because I think it gives me an opportunity to share my message, my mission, and my story in a reality format. One that isn't perfect , Different independent . So I start this podcast called guests , this podcast. And it does incredibly well because from day one, I treated as a business from day one. I monetize it. And before I know it I'm in season two, I get a call from, I think it was American express at the time. And they said, we'd like you to put you forward for the top 100 small businesses in the UK. Just send us your business plan. How you money from your podcast , how the business works. I do. I ended up winning. I get to go to number 10 Downing street, which is like the white house. I knew it's strict the door policy. Um , I get to talk about podcasting and storytelling and organic source of bringing people to your business. And it does incredibly well. And I keep doing this, but although honestly, I've got to say this. I did go back and do lots of events and lots of speaking engagements. And I read books and until Corona was happening, I was still doing events. I just did a massive event in Barcelona back in December. Um, and then I had to really stop again and go, hold on, what am I doing? And also, where can I best serve people at the moment in a time when I can't do events, I can't be in front of people in groups. And we started a podcast school and a podcast production company and a podcast process tool. And we've helped people now go from zero to podcast hero, but also by staying close to every single one of our students and clients, by following all their footsteps going, what's stopping you. Where are you stuck now? What else can we do? And really having an entire team that's dedicated to someone's success, I think has sort of separated us from anyone else or anyone else trying to do it themselves. That was a very long way for you. A very short story. I'm sorry.
Speaker 4Right . But it's a very interesting story because people get into digital, they get into podcasting, they get into all sorts of kinds of marketing sometimes by accident. And this is like a really a good story, you know, kind of happened by accident through a series of multiple events. So everybody listening to my podcast is going to be interested in understanding how to drive more traffic and conversion to their website. And this is really what I wanted to talk to you about today. Um, so before we get into the nuts and bolts of the, how I want you to take a moment and share some of the stats that you shared with me on podcasting audiences. And I think that's going to set the tone for why I think podcasting is a great channel for, you know , affiliates and operators to explore, to build better customer and brand engagement. So talk to us a little bit about how big is this podcasting community, how many people could we actually reach and what is the success rates of podcasts being launched right now,
Speaker 3Podcasts to get the motor that is going through a Zenith. That is to say that it is currently surging ahead in a way that we've never seen in fact this week. And I dunno when the person will listened to the show, but very recently, Amazon had decided to jump on the podcast bandwagon. They now have, yes, I posted the soda and then I have the own podcasting medium because they've realized the power of podcasting. Now there are only a million podcasts that to some people, a million sounds like a huge number of podcast shows. It's not like those are on watching this. Um, our host is nodding and saying, it's not at all. Absolutely no , it's it says there's 150 million channels of YouTube. There's over close to 750 million Facebook accounts. And over 2 billion people on Facebook. So having any a million people in podcasting very small, it means you've got a real opportunity to make a splash. The 75% of Americans just Americans now know what a podcast is or the 60% of British people now know what a podcast is close to. 50% of all Europeans know what a podcast is. When I started podcasting five years ago, I had to still explain the terminology. We know from the Nielsen report , which came out last year, that the average podcast listener has almost a quarter of a million in assets or savings. That means they have money. They're also educated. We know from the ones that the formats of which they listened to and the shows that do well, have two things in common entertainment and information and information sector is growing more than the entertainment sector that tells us that the audience is educated because they're trying to learn more. We know that females are the fastest growing demographic in podcasts . We also know which is very strange, but the average podcast only has three episodes and people give up, which means if you have more than three episodes, you already beating 50% of all podcasts. The other thing is the metric of success in podcasts. When you talk about YouTube, you're talking about millions of views to be considered a successful podcast when it comes to podcasts and you just need a thousand subscribers who are super fans who go to your website, who download your stuff. Sorry. Yeah .
Speaker 4I was going to say, we looking for some more subscribers at this point, I'd like to invite you all to subscribe to the infinite insider podcast.
Speaker 3Absolutely. I mean , here's the thing, right? And so glad you said that the only three algorithmic factors in podcasting, there are seven in Instagram, there are seven in YouTube and you can only control three of those, right? Which is whatever YouTube video, what is , what does the person say? Smash that notification button subscribe right now, leave a comment, but they call control all the other algorithmic factors. What language you're speaking, whom you're speaking to the target demographic and YouTube is looking for all those things as is Instagram, as is Facebook. As his Twitter, podcasting only has three. And you control all three subscribe to my show, which means I immediately drop into your feed , whether you want me to or not leave a five star, because the moment you get five stars, iTunes says, wow, this person, isn't a listened to a fan that willing to activate pick up their phones, go to the platform, press five stars. And then if you comment well, that shows that you were even more engaged. And again, that's the only three , um, algorithmic factors that are standing in the way of you being a success. Now that is unheard of in any other social media platform . And here's another thing let's imagine. And this happened actually to the platform, uni lad , that 6 million people on their Facebook page, their entire business is based around this Facebook page. Facebook collapsed their page. That's a business,
Speaker 4The gaming industry, it's , it's highly volatile. There's a lot of regulation. Um, and you know, there is, there is regulation, port customers as well in terms of, you know , what you can and can't say, and , and some of the channels, especially if you're sharing your podcast into other streams, but there isn't that much of a barrier to entry to get started. Is there
Speaker 3Not only is it a barrier to entry, but let's imagine Apple goes down. I don't lose all my files or followers. I just simply move it to Spotify. Spotify goes down, I move it to I already, in fact, we syndicated on all networks. So if someone says Haley and I can't find you on my Apple, you can not a problem. Go to Spotify. Do you have Spotify? Yes. Great. I'm on Spotify. Oh, I can't find you on that. Well, better Amazon. Okay, great. I found you on that . Go to Google play. You always control your content. You're only sending them a way to find your content. There are basically messages to your content versus putting all your content on a platform that women platform disappears. You can lose everything you've built. And you mentioned a barrier to entry. No, there isn't, it's probably the smallest barrier. You don't have to be cute in a phone like Instagram. You don't have to be incredibly funny and moving around and at a camera genius, like Casey means that when it comes to YouTube, you don't have to constantly be doing live videos like you do with Facebook. You don't have to be able to dance. Like you don't take talk. So with podcasting, you need a voice. You need a mission, you need a message. You need a basic headset. You can get it for 40 bucks on Amazon. You need internet connection and a laptop. That's it? Yes. It helps to have a software that records it on both sides. But zoom now does that free of charge. And we're going to see that more and more with softwares coming into the space.
Speaker 4I mean, no, it's not a difficult channel to get into because it's quite cheap as you've just laid out, you know, that we know that it's a fast growing channel. Um, but what about kind of, you know, how competitive is it to really make it because anybody can, I guess what we're trying to figure out now, what we want you to explain to our listeners is anybody can start a podcast, but how do you start one that actually really rocks and makes money. So how quickly do you build engagement from zero to hero? And can you break it down for us and talk about kind of like budgeting and monetization techniques?
Speaker 3Absolutely. I'll break that up into like you did into those sort of segments. Um, step one is like an event and maybe that's why I've done what I'm podcasting. It's all about your planning. It's about the piece before you execute. It's about understanding, who's your listener. It's about saying, how do I turn my listener into a fan? Now we've talked about this. What's the difference? A listener is passive. They listen to your show. They never go to your website. They never get your books. They never signed on to deals. They don't go to your affiliate links. They don't care. They're just passive a fan. You say, Hey, I'm doing this deal with this person. You could check out this thing. This is my link. And they can't wait to go support you. They will buy your books. They will buy your t-shirts. They'll come to events. That's a fan. You only need a thousand of them. Just 1000. We talked about this before. If you can get a thousand fans and you can find a way to make them spend $100 in a year. So that's less than $10 a month, you will make a six figure salary in podcasting. Now it's easier as an affiliate, as you know, because you don't have to come up with your own products. You can simply get great products and services onto your podcast. Talk about how great though, and add an affiliate link. And then you drive traffic and you find a way for them to spend $10. That's it. Now let's crank that up. It's ratch that up as the Americans say. Now, imagine if you had a thousand people spending a thousand with you over a year, that's a million dollars. That's how quick it is to monetize. And obviously we teach 22 ways to monetize a podcast, but it's that simple. It can literally just start with that. You know, how has , how do I find a way to get a thousand people to subscribe? Who liked me after go to my website to take my content? And then you are happy to spend a thousand dollars with me over the space of 12 months. The thousand times a thousand is a million. That's the maps of podcasting.
Speaker 4And , and that's really relevant for the gaming industry because obviously we want to have good quality customers that are coming through from our podcasts . So the mechanics between what people are listening to and engaging with in terms of building your brand, and then what they see on your website needs to match. So podcasting cannot stand in in our industry. I can't really stand alone. It needs to have that conversion mechanic that goes along with it. So understand what I want people to understand is that even though it's easy to start a podcast, there needs to be a strategy behind it that actually drives traffic to your website. That then converts into a customer that, you know, deposits and wages everywhere that they need to go. So I think what's relevant for finance right now is to understand that if they want to expand their reach, there's a channel here that's available. That isn't very competitive, that isn't going to be expensive for them to get into. They don't need a lot of new tech. They just need to come up with really good content. And, and if anybody here has listened to me and met me or seen me at an event, you'll know that I always believe that content is King. So understanding where you can plug that gap and we can educate customers or provide a service or a solution to our customers are looking for is really the key metric. That's going to make your podcast a success.
Speaker 3Absolutely. I believe exactly. Like you said, I believe content is King, but value is queen. You need to be looking at your content saying how much value is this, given the person I'm giving it to. And that's the difference between podcasting, any other medium you're giving to a person it's not marketing. It's not a demographic. You talk to, I talk to you, right? I have a demo either user or listener that I'm constantly speaking to post show post per episode, per season and per series. And that's a bigger difference. Some of you said that as well, just so true is people start up podcasts without any call to action and without realizing what is the one metric of success, and really you should have two metrics. Your first metric is season one, which is how do I get my one fans? How do I make them fans ? How do I make them love me? And you'll see some tissue. How do I get their email address? Because that's power. That's when I get them , my content, that's when I get them in my pieces, then they come to my events and they do all the things I need them to do. And you and I both know it takes seven touch points for someone to know, like, and trust you. And if they know like, and trust you, they buy from you or they trust you to where you're going to move them to go. So how do we create that? Well , podcast is number one. Then they go to your website, that's number two. Then they read your blog. That's number three. Then they sign up to your email. That's number four. Then you send them an email. That's number five. Now they go to your Facebook. That's number six. And guess what? Number seven, you say we're doing this to have a look and build them. They're ready to go.
Speaker 4Yeah. So it's building that funnel really? That, that sits around the podcast and the content and everything else as part of your, almost your content strategy as a whole, no matter whether you have an affiliate site, an Apple, whatever it is. Um, so we spoke a little bit and you kind of jumped ahead because I wanted to touch on those 22 ways to monetize apart from creating a podcast, but how do you actually make money from it? So let's talk a little bit about your secret formula, and I'm not going to ask you to give it all away, but sort of top three things out of that 22 list, which is the only list in the world, by the way, that exists. Um , um, what , what kind of things can affiliates do with their content in order to monetize it as quickly as possible?
Speaker 3So it's interesting because I remember like when I first had a conversation with you and you were telling me about what you do and who you are, and I looked into you and I was like, wow, you have the golden ticket to making money in a podcast, which is tending your network into your net worth . Now let's say, I know that someone in gaming is , um, is doing something fantastic. And I know that I know someone else that would really benefit from getting to know each other. Now, normally I would say, well, let's all go for lunch, right? Let's go for coffee. Let's grey . They then come up with a business strategy. You all three of you walk away. The two of them make money and you end up going, what did I do? Now? You could have turned that into a podcast and said, Hey, I have this person coming onto my show. If you sponsored this episode, I can say, this is a great company for you to talk to. In fact, I could do another podcast with both of you on it, and we could set that up. Would you mind, would you be happy to sponsor that show? Now you've just sponsored two episodes. So you've just found one easy way to monetize your network. Now let's take it one more step. You could say to that first person who do you see as your clients? And they say, Oh my God, Peter Dobson, who runs this? I gaming studio would be perfect for us. We can never get him on the phone. We can't get an email to him. He's got all these gatekeepers. You say, great. I charge a thousand pounds. I can get him on my show and I'll get you as the other guest . And you guys have something to talk about. You've got a way to get ahold of, I will email you together to invite you to be on the show. Now you have each other's and you have three touch points before we give them go out in the show. What's that worth to you about berm ? You just monetize it a second way. The same thing, just by monetizing that network. Now you could say to that person picked up Pete , everyone's talking about this app that you've just come out with. Can we do an offer to my audience where they get a special deal? Because they listened to the show because they love your app. And I get a small percentage because I'm driving traffic. Yes. Well, you just funded another way to get money out of your show. Exactly. Right? This is your world. And I think that for many of us who aren't in the faith space, we don't get how to turn our network into a network. We don't get out. We keep thinking, we have to make the product . I have to make the app. I have to come up with the gaming solution when the truth is it's all out there. I'm just going to find the ones that I'm most successful. Get them on my show and come up with a deal. And then instead of keep looking for more of those, can I take that one person and keep making them more money? Which in turn makes me more money.
Speaker 4What about somebody that doesn't have a net ROIC ? Like what's the average cost of a sponsored podcast in , in the Ethan and not in gaming per se, but just general. Like if you had , if you're starting from zero, you know, what, what could you charge as like an ad spot place? And what's the average going rate right now? If there, if there is such a ,
Speaker 3Yeah. So funny enough there isn't. So when we started talking about monetization of podcasts, there was one metric which was for every 20,000 downloads, you could charge $18. And I was like, that's a joke. That's, you know, that's, that makes no sense. It's not, yeah, it's not TV. Like , it's not about how many bureaus you have. We need to turn that around. And I was like, we should talk about the power of the person on your shirt. We show about the power of the listener of your show. So what's that worth now that's up to you to find out. So if you know, for a fact that the affiliate insider would do a fantastic job to create affiliate deals for Comicon . Well, then you would simply do the call and say, Hey, if I put it inside , it I'd love you to be a sponsor because I'm about to interview the CEO of Comicon . What is that worth to you? And it's just the old school matchmaking, which says, I'll match you to someone. You need to get ahold of that. You can't, and it'll cost this much. Now classic example. I, you want a podcast that has a, an audience that's hungry and audience that it doesn't feel like it's been spoken to. I started a podcast in the blockchain crypto arena, because there were a bunch of people that loved the industry. And weren't hearing from their heroes. They weren't hearing from the influences. Now this touches on two things. One, I checked out the competition. They were only at five or six shows at the time that were talking to that market. Number two, the audience was telling me who they wanted to hear from because they were constantly tweeting out to these people who weren't responding. So I knew that person was obviously very busy. Didn't have time to respond to every tweet. Um, I could find a list very easily of the influences in that space. When I say influences , I know that's been a word that's been quite great now because of social media influences, but it influences anyone that by simply saying, you should go to X makes you want to go to X, right? I've are mothers and fathers are influences. They say, Hey, I went to Nanda is they've got a great deal . You got check it out. And we are going to Mendez that just influenced your decision. So I would say everyone start off with, what is your show about what problem does it solve? How much is that problem worth? How , how big is that market? How much are people willing to spend to solve that problem? And then who are the people that solved that problem all the time, but I can get on my show. And that's another big difference. I launched the Instagram account the other day, cause I'm gonna do a test and it's got one follower and it's been up for four days. Right. And it's literally a fan that I found out the one, Hey, do you mind? Yeah, exactly. Classic show my , my Instagram account. Now I'll put another post up today and I'll probably get no one coming through, but here's the thing. If I get you on my podcast and I send you a quick little email that says, Hey, you're going to be on a missed day. Here's the easy links to follow. It'd be amazing if you invited some of your friends and parents to listen, because I think that'd be great to hear, blah, blah, blah. You just brought an audience to my show. I don't start at zero and that's another thing. And then I can monetize your audience on my show and I can also monetize my audience with your service product app or game.
Speaker 4So for gambling, I mean for our industry, the , the mechanic behind a podcast, and I hope that there are some new affiliates listening to the show today, because really there's such a massive opportunity for you guys to go out and grab market share here. It's about building your brand because your podcast might be talking about a certain subject that may or may not be interesting, but you are also a brand. So how you interview people, how you talk to people, the people that you invite on your show, that's going to build your brand. So, but like Joe Rogan, I mean, it's like , he talks about everything. He doesn't actually have a genre that he talks about, but his podcast is super popular because he is a personality as well. So it's about, you know, maybe thinking about your content strategy and thinking about maybe presenting some of the content that you would normally do as SEO or pay-per-click or any other type of traffic and , and morphing it into this new genre, because you're going to be able to access people that lots of different times, you know, sitting on the chip , um, you know, and that renders itself really good to like mobile phone betting. So, you know, and who you actually bring onto your podcasts is also very important, has to be strategic. I want to thank you so much for sharing all of your knowledge for detailing some of the things that you teach and giving us those, you know , key points that help us to understand how podcasts work and rank . Um, and I want to also just talk a little bit about the masterclass that you touched on as well. So if anybody is interested in learning how to podcast from a to Zed, can you just talk a little bit about what your Masterpass offers?
Speaker 3Absolutely. Thank you. So we've broken it down as literally into the smallest steps we can. So we know that a podcast is formed of a few PS . The first is process, which has all the stuff we've talked about. What is the plan before you go into execution, who is your ideal listener? Who is the influencers in your market? What's your immersion strategy? Do you know where they fish? Do you know what magazines they read? You know, what TV they watch? Do you know what phone they use? So you can focus on Android or Apple. The more information we can get, the clearer that picture is of who we're speaking to. And we can get them to know like, and trust us so they can buy for us. So we go through all of that as part of the process, we then go into our planning stage the next P when we say great, we're going to launch with how many episodes and why do we launch that many episodes? Well, we want to bank. We don't want to get stuck and not have an episode coming out . We know the frequency is one of the most popular reasons. People listen to a podcast. We know that format is one of the most popular reasons in the podcast . Why friends is such a popular TV show. It's the exact same format over and over and over at the exact same frequency back in the day when it dropped only on a second day. So we go through all these pieces, but then we also, because it's a business master class of podcasting, we talk to your business. We're in a Facebook group where everyone can put in their questions. They can ask directly. They can reach out to me or my producer Brite at any time and ask questions, whether they're technical process or planning or about their personal business. So there's the piece . Then we move to production and we look at the actual show itself. What's your intro? What's your outro. What's your call to action. What's your success metric for season one? Why a season? Why not just run a show and run a show and run a show? Because I'm like Joe Rogan, who knows that? No matter what happens, he's a millionaire. You want to keep testing ideas. HBO does 22 episodes. Netflix does 11. Netflix says we'll throw some money at this. If it sticks with the second season, if it doesn't, we'll drop an HBS. As who cares, we've got 22 episodes, plenty of money. Give it a shot. If it fails. We'll never try again. Netflix is, of course, we'll try again. We know we got good actors. We'll just try a different idea. What American horror story is that eight seasons with eight completely different shows all the same actors because they know the actors work. They know the concept work . They just need to change the storyline. It's exactly the same in podcasting. The last P with people forget so often it's promotion, right? The exact, like you said, the content is key. Are you taking the content from the podcast and transcribing it and turning into a blog? Are you taking the podcast piece and turning it into an audiogram, which goes into your Instagram, onto your Instagram stories, onto your Facebook, onto your Facebook stories? Are you taking the videos to make tick talks? Are you taking these, all this content that we created out of a one episode and we have 190 days, you can build out of a one episode and using it for SEO, for Pinterest, driving it back to your site for all the different pieces. And no one that we know of in the world has done that. Also, what we've done now is you've created a process tool, which is a simple board that says, we know it's a lot of information. So just step with us. Step one, step two, step three, step four. Also the legalities, right? If you Joe Rogan, right now, he could probably do a hundred books because he could do a book on the greatest thinkers of our time. Talk about the future and the take, all those guests introduced , turn them into transcriptions , and there's a book and there's another monetization stream. Data's another book about my finest guests , all the best one-liners that came from the Joe Rogan show. And he sells that as an ebook and he's got another million quid. In fact, one of the podcasts recently did this. He did something where he charged 1,197 pounds and only did, was send you clips from a show that he's on. I can't say cause I'm not sure what the legality is. Um, but I looked at his math and he's done $2 million since the start of the year. Just sending out these series of this , onto this , um , entourage, wrong word, this , um, when all your clips are together, put together that and he sends it out to you. So you've got all the information, all these great thinkers, and it's out of the monitors and streaming . It's so obvious . And that's what we teach. We take you through every single step. And then we, we hook you up with an accountability partner. So it's not just me and it's not just production and it's not just Susan promotion, which is our team, but you've got someone in the group that's going through it at the same time. As you, you can go back to the group. You can ask questions. Cause everyone in that group has started from zero. None of them started as heroes. And somehow we've found in that group. It's like an eight team . This seems to be an expert in every arena. I find Mark is a monetization expert. He made five and a half grand in his first week of podcasting with zero listeners. Uh, Rachel , um , uh , Rachel where's , Rachel Sam , she's the voiceover network podcast. She got sponsorship within the first season from road microphones . She had no audience base, but she went out there. We put together a presentation pack for her media kit , sent it out to road. Red was like, great. We'll give you a podcast kit . We'll give you all your equipment. She's now sponsored for first season. Um, you know, we've got all this . So I feel helped me build the process kits . She really understood the process of how do I get enough PR in journalism that I can get a meeting with Lego that I can get a meeting with Kayla Parker work bolt . He's just like a contact people on the phone. I can get them on a podcast. So we've got all these experts now that have come through this course that help everyone in the group to work things out and move forward and move forward. That's why I think we've got something very special with the podcast company.
Speaker 4Amazing. Thank you so much for sharing all of your insights and knowledge on podcasting. I really hope that listeners on this channel of eight to take note to some of those figures that you've given and think a little bit authentically and innovatively about how they're going to take their marketing forward in 2021, I'm going to wish you an absolutely wonderful day. Thanks very much for your time. This podcast is sponsored by one account. One account offers a free real time age verification solution for affiliates and helps to ensure audience compliance in highly regulated markets. The process is super simple for players who need to age, verify to access free to play games and the tool integrates seamlessly into your existing affiliate site to find out more and get started with one account in your affiliate business, visit www.one account.net forward slash business.
Speaker 2[inaudible] .