SPEAKER_00

Welcome back to Affiliate Insiders Affiliate Marketing Podcast with me, your host, Leanne Johnston. Hopefully, last week you tuned in to my episode, which was called Behind the Mic, where I shared some of the learnings and some of the history about how I entered into the affiliate marketing industry and the career that I've had, which has spanned over two decades. This week I wanted to talk a little bit about a new series that we've just launched on Affiliate Insider and get you guys involved in the podcast season as we expand to launch our next series of episodes. We want to hear from you about what are the things that you need answering in regards to affiliate marketing and affiliate program management. And to help you ask those questions, we've launched a very simple landing page on our website, which is affiliateinsider.com forward slash ask-en-affiliate insider. A very simple landing page that you can find at the end of this episode and ask some of the questions that you've always wanted to know about affiliate marketing and affiliate program management. My job here is to help you to understand how to use the performance marketing channel to really grow and scale your business. And before we launch season five, which is coming on the 7th of October, I wanted to talk a little bit about some of the things that I get asked all the time as an affiliate manager and as an agency owner. One of the key things that I get asked is how do I find new affiliates? And this is really a very broad question. I mean, there are a lot of different ways and a lot of different tools that you can use to find affiliates in your program if you're struggling to grow. Some of the things that we do is we're offering free webinar sessions on our YouTube channel. So I'd highly recommend that if you are struggling to find affiliates, you go and have a look at some of those free webinars that we've done in the last six months and get a bit of a sense of what I do to help our clients grow their affiliate programs. The second thing that I want you to do is come along and visit our website because we do publish quite a lot of free information that is useful and beneficial for maybe affiliate managers that are one or two years into growing their program and who really want to learn some of the reasons why we do things the way that we do and understand the history of affiliate marketing. One of the other things that I get asked quite frequently is how do I engage affiliates? And really that's a long question because it does depend on the different type of industry that you're working in, and it also depends on your budgets and how innovative you can be with your marketing. Recently, we spoke to a couple of people from the e-commerce space, and they've also given a lot of insights and information on how to grow affiliate programs and embrace ambassadors and influencers along in the program too. Going forward, we're going to be talking in season five about affiliate marketing around the world and hopefully giving you an insight into what's going to be happening as you scale and as you want to launch your program into other countries. We're going to be covering loads of information from SAS product providers who will detail exactly what attribution modeling is and how to use that to help scale and grow your affiliate program, as well as talking about how we're going to be exploring affiliate marketing around the world, giving you the latest insights on what each market offers and how to get a head start on expanding your brand reach using performance marketing, affiliate partners, influencers, and everybody that goes into this channel to grow your sales. We'll be speaking to networks, affiliates, entrepreneurs, digital marketers, SaaS product providers, widget owners, pretty much everybody from the whole affiliate ecosystem to help you understand and get access to their knowledge, their insights, and their industry expertise from around the globe. This podcast is all about helping you build a better affiliate program for your business. And in season five of this marketing podcast, we'll be giving you the insider track to grow your affiliate program, learn what's new and happening in affiliate marketing around the world, no matter what stage and evolution you're at. You'll also cover this channel constantly because it's going to be changing and evolving as we move forward and as it matures around the globe. And we'll be helping you to leapfrog the learnings to build a successful program for your business. Whether you use the term affiliate, publisher, partner, performance marketer, affiliate insiders affiliate marketing podcast is here to break it down in bite-sized chunks to help you explore what's best for your business and your partners and helping you keep affiliate marketing simple and successful for your business. I hope that you will continue to listen to our podcast series as we launch on the 7th of October. We're looking forward to getting back to giving you all the knowledge and learnings that you need to grow a successful affiliate program. And I'd really love to thank you for tuning in each week and listening to the knowledge and the insights that we'll be sharing. I look forward to meeting and seeing you all soon at live events. And thank you so much for tuning in to Affiliate Insiders Affiliate Marketing Podcast. We'll be back on the 7th of October with more insights, information, and knowledge to share and help your business grow.