Hi, and welcome to the Affiliate Insider Podcast with me, Leanne Johnston. This is a podcast for digital and affiliate marketers. Listen up as I explore the latest digital and affiliate marketing trends and give you the insider scoop on what's occurring in affiliate marketing. Join us as we explore affiliate strategies, host expert interviews with leading affiliates and tech entrepreneurs, and discuss the latest affiliates and digital marketing trends. If you want to stay at the cutting edge of affiliate marketing, you're in the right place. Join me for this week's episode and let's get started.
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SPEAKER_07Welcome back to this final episode of the Affiliate Insider Affiliate Marketing Podcast for 2021. And what a year it's been, right? I know you guys have been following along on our podcast, and it's been great to have you each week. And I thought this week, just to end off this fantastic year that we've had, I'm going to be looking at the best pieces of advice that we gathered from the expert guests that we invited along to explore affiliate marketing around the globe in this season. But fear not, I've already started producing season six of our affiliate marketing podcast. And next year, my lovelies, you're going to be in for so many treats. Yes, I'll be talking about affiliate marketing, but not perhaps as how you know it. We'll be looking at how you amplify your performance, gain a step ahead of your competitors, take a look at what's coming in Web 3.0, and listen to a variety of industry experts who are literally leading the way forward, both as entrepreneurs and as leading businesses. So if you haven't subscribed to this channel, you want to do that now because I guarantee that you're not going to want to miss this. But let's get back to today's episode, where I'm going to be filling you in on some of the highlights of this past season in part two of the recap. In episode five, we talked to Zach Measures, the commercial director at EMEA at Everflow, about the brands that they work with around the world and what they saw as key trends in emerging markets and how brands can leverage their growth in these markets too.
SPEAKER_06It took a long time to actually get this data. We use like the Google Cloud platform and something called BigQuery, which enables us to pull like petabytes of data very, very quickly. So you can make the analysis at the click level. So as it comes in, the system can be policing traffic through the automation that I mentioned earlier, or you can be getting these real insights into we don't need to wait six months and then tell an affiliate, hey, we're going to pay you a little bit more. Those affiliates need to be rewarded as soon as possible. Because, you know, as we all know, with any kind of performance activity, there's an opportunity cost that the affiliate has of running your campaign versus someone else's. And that's for any kind of brand or network out there, which which they know, having an effective program doesn't just mean you're optimizing all the conversion rates, but it also means like real cash to your affiliates and how quickly you can pay them, how much you can reward them, all this good stuff. Yeah, absolutely.
SPEAKER_07Now, I want to kind of tap into that 18 years of experience, media buying stroke, affiliate stroke, now on the SaaS side, to talk a little bit about the brands that you work with around the world, because you do have clients all around the world, both EU, US, you know, pretty much everywhere. What are you seeing as key trends and what are you noticing is happening between more established markets like the UK and the US, where affiliate marketing and performance marketing is very prominent, versus other regions around the world where things are still emerging in this space? Because we are going to have people that are, you know, tuning into this from around the world. And some of the stuff that we're talking about today is pretty technical. But what are some of the key trends that you're seeing happening in between emerging and non-emerging markets?
SPEAKER_06Well, I mean, I think during COVID, which has obviously affected everyone across the planet, um, you know, we saw a big jump in e-commerce. Obviously, you know, Shopify, anyone that's got a Shopify store, can now reach consumers all over the world. We saw a big rise in B2B clients. So people that would usually go to trade shows and meet people for complex sales cycles. This needs to be done online. Yeah. And then to come back to the international piece, I think we've we're seeing more and more emerging markets utilize influencer marketing, you know, utilizing cryptocurrency platforms. These are big trends. So, I mean, I was saying jokingly to one of my colleagues the other day, sometimes it's a little bit kind of concerning, you know, because we have about 750 clients. You can see a lot of finance and debt consolidation in the West. And then in the eastern markets, you can see a lot of, you know, those are investor-rich countries, people tend to save their money. You can see a real growth of like cryptocurrency platforms, buying Bitcoin, all that good stuff, where they're taking their savings and putting that into outside of fiat currencies, or sometimes it's difficult to get your money out of China and you want to put it in something else. So those are kind of like the the big trends. And then in terms of the some of the clients we have, I mean, this is the most fun part about working for Everflow. You could be speaking to, you know, we have big institutions like uh First American and um Bunk, which is like the Monzo of Europe. We also have big e-commerce guys like Modernisa, who are like the world's largest e-commerce retailer for Muslim women, which is a very interesting market in itself, right? Yeah, absolutely 800 million Muslim females in the world, you know. So that's that's kind of very interesting. And then we also have really interesting kind of like publishers and people doing all kinds of really fascinating stuff. And that's that's the most fun bit, really. All Everflow does is provide a toolbox. And what's really satisfying is to see how people use those tools to help to help scale their businesses.
SPEAKER_07Absolutely. So, I mean, you've got some pretty big brand names out there that you've spoken about, and they're all using the tool in different ways. But what about some of the smaller brands that are just entering into the opinion ed space? So those tiny mom and pop e-commerce sites that have specific products and things that they're selling? Like what are the things that you can sort of advise to them getting into the marketplace, especially now with the sophistication that we have versus 10 years ago, like when it was still a little bit of a specialist feel, but it's becoming way more mainstream now. What are some of the things that you can advise to SMEs?
SPEAKER_06Well, I think this is another growing trend as well, that more brands, whatever their size, are looking to run activity in-house. And part of that is the simplicity of the front end of the tool. Yeah. Just like our iPhones, you know, my parents are always amazed when they see my kids flicking around in the iPad and they're saying, oh, look at them, they've grown up so quickly. And it's like it actually takes a lot of software to make it as simple as that. Yeah. You know, using your finger is not because they've learned to use an iPad early. It's just that there's so much code there that has made it simple to use. So that's a definite trend. People running activities in-house. And the really exciting thing is if you're a small business, you don't necessarily need to go to some of the managed solutions out there. If you feel as though you are committed enough to run a partner program and run it yourself, I'm sure you would agree with this. There's no magic solution. You can't just switch on and all of a sudden you've got an affiliate program. It does take time. You do need to invest in it. You do need to know what it is that you want to track and have very clear goals and all the rest of it. But you do now have the ability to run activity in-house. There's lots of SaaS solutions out there that can help you. So whether it's Stripe for rebilling or Shopify for your shopping cart, you don't have to build these all yourself. We're a SaaS platform, but we use HubSpot for our CRM because it, you know, you have this kind of modular approach now to different things. So I think the really exciting thing is that less technical people can have access to run successful affiliate campaigns and successful partner campaigns, focusing on you know things like brand and all this good stuff.
SPEAKER_07My caveat point there, obviously, being an agency owner, is make sure you have a plan. So speak to somebody and get a proper strategy and a plan in place. Because if you just go in blind, it can it can be costly and it can be inefficient as well. So talking just a little bit more about the maturity of affiliate marketing in countries around the world again, because you do have a really broad depth and perspective of what's happening around the globe. What can you tell us are some of the big issues that emerging markets are facing right now in terms of managing affiliates? Because there is this, you know, if you come from the UK or the US, you've got all of these strategies and tools and things that you're aware of. But some of the smaller uh emerging markets may not really understand these things yet. And they're and they may not even understand why they need them. You know, they they're hearing this podcast and going, well, I need user state manner, well, I need to have these tools. But what is the reasoning behind why? Is it just cost and efficiency, or you know, are there other things that smaller brands need to consider?
SPEAKER_06Yeah, I mean, there's different mediums that work in different markets, you know, sometimes just because of the uh maturity of that market. So let's say video, for example, is very popular in the US, which is less popular in some other countries. And then obviously some of that is just down to broadband penetration, the speed of the broadband and so on. So I think if you're coming from an emerging market, there the the challenge that you may have is finding a product that appeals to users because for advertisers, with without painting too gloomy a picture, you know, someone in uh San Diego, as far as an advertiser is concerned, is perhaps what has a higher value just from a pure marketing perspective than someone else that lives somewhere else in the world. So I think having a, if you're in an emerging market, having a product where you have a high margin and can reach lots of people, you know, we we have Malaysian companies and Chinese guys that that use us as well. And they're doing some really interesting stuff.
SPEAKER_07And I think that localization, having a product or a tool behind you that can allow you to customize and do localized types of marketing with different types of graphics and all the rest of it, is something that you do need to look at if you are getting into this space.
SPEAKER_06100%. So I think if you have an international affiliate program, like a very simple thing to think about is do I have different landing pages for different users in the world? And that can be obviously, you know, a standard desktop page versus a mobile-friendly page, but it can be language-based on browser settings. And you can get pretty creative there because you know, whether it's you know, featuring a page in Catalan if someone comes from Barcelona versus Basque, if someone's in Bilbao, rather than just Castillian in in Spanish, you know, you can get very granular. And the systems now can actually help do this automatically. So there's various verticals that really like different offer URLs for the same offer. So here comes a user from Sweden, let's show them the price in Swedish krona. And here comes someone from somewhere else, let's show them it in Euros and in their native language. You know, these are very sort of basic ways of localizing but maximizing the appeal because you have to tailor everything to fit that audience, right? Even a company as big as McDonald's, it's different to how they do, you know, McDonald's here in the UK versus the US.
SPEAKER_07So yeah, and I think that's a key thing, is again comes down to your strategy and your planning. If you are going to be, you know, scaling up and going into other countries, there are a number of things that you need to think about. And we're going to be exploring all of that on this uh podcast series. So hopefully you'll be tuning in to listen every week and learn something new about different places around the world. Next up, I wanted to pull out the highlights from the episode I recorded with Chutz Humphreys, the co-founder of Link Connector, an affiliate network based in the US. Together we had a lot of fun discussing attribution modeling and affiliate relationship management. And here were the key points that I took away from this very episode.
SPEAKER_03To fast forward now to your question, attribution modeling and link connector, or for us over the years, has always started with a conversation with the merchant partner or the advertiser. What are you trying to achieve? So, what is it you value? Where is your program now? Where would you like to take it? And then we talk to them about technological solutions, customization of beyond obviously the simplistic last click or first click. We talk to them about different ways they can accomplish that. Different examples might include either splitting commission or really favoring the beginning of the channel versus the end, or maybe, as we hear a lot today, completely or 100% devaluing the closure out of the equation. So coupon and loyalty sites are facing that right now. And a lot of folks feel like their programs are nothing but coupon and loyalty and really want to expand into the content, into the loyalty and those kinds of arenas.
SPEAKER_07And we're seeing that a lot as well because a lot of big brands, I mean, I read in the drama today actually about misguided and you know the fantastic influencer community that they've built around their affinity program to actually push product. And I think that's what's making it a little bit confusing now for digital marketers to understand what is this attribution model that I should be having? You know, what's best for me, what's best for my business, what is the right route? Because there are so many different ways in the customer journey that attribution can be implemented. So, what are the some of the common things that you've experienced with some of the clients that you're working with on Link Connect or what are some of the key things that you need to ask yourself before you go down the route of implementing an attribution model for your program?
SPEAKER_03Yeah, I think the key starting point for any conversation is understanding what the goals are as it relates to the diversity of the affiliate program. So is a brand trying to eliminate all coupon and loyalty, or are they trying to simply swing that pendulum back towards supporting the ability for some of the introducers into the equation, whether it's social influencers today or blog sites? Are they trying to get them more involved? And one of the other things we always talk to our merchant partners about is the number of times that multiple affiliates are involved in a click, and obviously it depends, I think, very greatly. But on average, you're only talking about 15 to 18% overlap there. And so that's important to understand from the standpoint of to swing that pendulum back, you don't need to eliminate everything that you've built today. It can really be about shaping your program in such a way to expand and diversify and make it a much stronger foundation on which to build, not being over-reliant on either a couple of affiliate partners or affiliate partner types.
SPEAKER_07And I think that's super important because that was one of the things that came up on the panel that I was at at PL Live was should I be working with e-commerce and batch of code or loyalty sites? And my answer to that is categorically yes, because you want to get brand reach. You know, we all look at the performance industry or the performance marketing channel as last click and driving sales, but actually affiliates are now becoming huge media conglomerates. And we really need to be looking at that customer awareness journey to pinpoint and plot which partners we want to work with. And that kind of also brings in the attribution modeling mix, which is what you said, is what are you trying to do with your program? Depending on what that is, that then feeds back into what you do in the attribution mix.
SPEAKER_03Absolutely.
SPEAKER_07How do you guys handle the attribution modeling with client primaries when you have those conversations? What are the typical questions that you ask them to think about so that they can start to think about how attribution should be working in their business? Just for brands that might be listening to this podcast, what are some of the key things that they need to checkpoint before they want to implement an attribution model in their performance marketing program?
SPEAKER_03Well, this sounds very cliche-ish, but one of our favorite questions to ask, especially a brand that we're not working with right now, but also brands that come to us and say, how do we design a program using attribution to support our program goals? So the biggest thing we like to ask is, what do you think isn't possible? What have you been told that's not possible? And that's a good starting point because usually it is possible. It's just too hard to do. And so that usually that question right there, that one question, if somebody starts talking about the things they want to do, but have been told they can't for technological reasons or because it's just going against the grain too much, there's not enough reach out there. Usually that question leads to a bunch of other questions, like, well, I'd really, really like to get more influencers, but influencers only want a straight payout. They don't want to work on a performance basis. That leads us down a path of, okay, so why do we think influencers have such a hard time with affiliate marketing? Well, affiliate marketing, as we all, I hope, especially those listening to your podcast, it's a very obscure concept that most of the world doesn't know about, but most of the world does interact with. And so talking about the fact that influencers are really their skill set is not promoting your product. Their skill set is connecting with and communicating with their audience who has identified with that influencer. And so, how do we empower them to do that? So we have a couple of technologies that we use to help our brands connect with those influencers in ways that they're comfortable with. You don't have to learn affiliate marketing to actually try this on a performance basis. So one of those might be, and you and I talked about this about a month ago, but you know, the cookie list coupon code, right? So a private code that belongs to that influencer, whether it's created for that influencer specifically or assigned to that influencer, that the influencer can know that they don't have to drive somebody to the link below to start the credit process. They don't have to change how they're doing things. They need to just talk to their audience in ways they're comfortable with and present those kinds of things that are a natural part of how they talk about things with their audience. And so now but we'll get credit. And sometimes the conversation leads to, well, I still can't get influencers to do that. Well, let's get them to use it. You don't have to pay them based on this, but we can track those sales and show them the earning potential that exists with this kind of technology. And then you can slowly start moving them towards, hey, you would be making more money if you did this on a performance basis. Let's not worry about audience size, let's not worry about reach. Let's not worry about how many times you're gonna mention. Let's worry about how do we get you the tools you need to work this into your environment in a way that makes sense for you.
SPEAKER_07So I just want to kind of highlight this because this is like affiliate marketing gold right here. Okay. For anybody that's new coming into the industry, I want you to just press pause. I want you to rewind and I want you to listen to the last question that she's just answered. Because a lot of people think that affiliate marketing is about sales. And what you've just described is everything related to relationship management. And often what I've say is, you know, affiliate managers are not there to manage their affiliates. They're there to support and coach them. Because if you try and control that influence or creator or digital marketer, whatever type of affiliate that you that you're working with, whatever kind of traffic source they have, app developer, whoever it is, you're not going to get the best out of them because you're trying to control how and where they promote you. But obviously, from a compliance perspective, you know, there's rules and regulations about advertising codes and everything else. And yes, it is your job to do that as an affiliate manager, but it is not your job to curtail an affiliate from their creativity in terms of connecting you to their customer audience. I just want to encourage you to press pause right now, rewind, and listen to that again and then think about how you're managing your podcast going forward because it's taken us years and years and years to realize that that's the secret source behind managing partner relationships effectively. And we're fast-tracking you here today on this podcast with, you know, people like Cheats have been in the industry for so long. So thanks for sharing that. I just kind of want to nitty-gritty pull that out there because it was like gold.
SPEAKER_03And it's music to my ears when we talk about relationship management because that is what it is about. And we as a network, we don't view ourselves as here's what you have to do. Again, it starts with the question what are your goals? What do you need to do so that we can then empower you with the technologies necessary to accomplish those goals? But one of our philosophical core differences is we want our brands and our affiliates talking to each other as often as possible. It's about empowering them, it's about listening to them, it's about giving them all they need to do the best they can do under the circumstances. So yeah, I love that. I love it.
SPEAKER_07Asia has long since been a hot topic as a key emerging market for brands to look at for expansion. And so I brought in someone I admire and respect, Karul Bagaba, the CEO of V Commission, which is one of the biggest affiliate networks in India, to talk about how brands can enter this market successfully and what they need to do to ensure they do this 100% right. Take a listen to this snippet from her episode. Now, you and I recently spoke at the Indian Affiliate Summit together, and the hot topic on the table there was understanding when to begin to work with affiliates. And maybe we could talk about when to begin working with affiliates in India. So if we're talking to a maybe a European brand that might be listening. This podcast today. We're seeing lots of brands into the space to create performance marketing programs and who want to get into that space and talk to that consumer populace, but few have the in-house expertise to actually go local. So, how would you advise new brands wanting to start to promote to Indian customers? Like where can they actually begin their journey? Obviously through your network, but what are some of the top tips that you can give brands who want to enter this space?
SPEAKER_04So brands looking to enter the Indian space if they require an offline leg, like for example, e-commerce companies or companies that are actually shipping physical products. I think the strategy for them would be different. And completely digital brands, it would be a different strategy. I think the strategy for them would be different, and completely digital brands, it would be a different strategy. So with completely uh digital brands, it just depends on the acceptance of the product. They need to do a little bit more research because India is still a very price-sensitive market. Okay. India is still a market that has affinity to discounts and deals. So whenever a completely digital brand is trying to launch in the Indian space, they need to make sure that if there is competition, then their pricing range and the product needs to be in sync to the competition if there exists in India. However, it's a little bit more complicated if the brand has an offline leg, because in India, still e-commerce and offline shopping is governed by cash on delivery. And there is a huge amount of return directly proportional to the time of delivery. So the more time you take to deliver the product, the more chances there are that product delivery might get cancelled or the consumer might not want to receive the product anymore. So I think with physical delivery, the brand needs to do a lot more research. However, with some cases, I've seen that the volume makes up to the profit margin because the CPAs when the brand is trying to advertise is comparatively lower than Western countries. So if we take the entire metric into consideration, it still makes you know profitability and it definitely increases the number of orders because of the size of the market. However, there are different factors like COD having personalized call center with capability of local languages. You know, these are the different touches that still need to be added in the Indian market to make sure that whatever product they're launching in the country is success.
SPEAKER_07Yeah, I think that's in the net on the head because a lot of people forget about the customer service. They want to be able to ship the product to India or connect with the customer in India, but then the after-sale service is also very important. And obviously, India's got lots of different languages, different customs, different cultural differences in between different regions. So that's something that is similar to Africa as well. You know, it's it's even though it's one country, there's lots of different things that need to be considered in terms of really localizing and connecting with that audience. Are there any kind of like typical pitfalls that brands are encountering when working with affiliates in India? What's the kind of fraud status? Because obviously that's the first thing that any affiliate manager thinks about is if I'm going to go into an emerging market, am I going to meet up with partners who are going to send us spam traffic or fraud clients or whatever the case may be? So what's your kind of take on where things are at in India at the moment in that respect?
SPEAKER_04I think the biggest pitfall is not choosing the right affiliates, but having uh a proper website local to the Indian region. Most advertisers or brands, what they do not consider is number one, the correct conversion of currency. And second, having local payment methods, even if it's digital payments, but having payment methods that are localized to the country and more widely accepted in the Indian region. I think if these two things are taken care of on the advertiser's Indian website and on the landing pages, then everything else can be taken care of. And it's, you know, plain t-shirt affiliate marketing that the advertiser would run anywhere else in the world. Because the quality of traffic, the quality of affiliates, I feel it's all a part of the churning process where initially we have to try everything and then refine to the mode that is giving us the best metrics according to the expectation. For some it could be CR, for some, it could be CTA, for some, bounce rate could matter a lot as well. So I think everything else can be taken care of by trial and error. And anyone entering the Indian market should definitely enter with an Indianized, you know, version of their matrix. But the first and foremost thing that they should take care of is the right currency being displayed. Because if no matter what brand enters into the India region, if I see a dollar or a euro, you know, displayed on the website, I will not be sure of the currency charges or the forex charges that it might cost me, even if there are none. And the second thing is ease of payment. So can I use my local debit card to pay? Can I use my local net banking account to pay apart from my credit card so that I have more uh ways to pay? And then the chances of conversion rate going higher are much more. And then after having all these facilities for the affiliates as well as the consumer, then we should judge whether the conversion rates are right, whether the traffic is of the right quality, um, etc. etc.
SPEAKER_07Okay, so that all makes sense. It's pretty straight up standard affiliate marketing strategy, like getting the basics right, basically. And I'm a big believer there's no bad affiliate, there's any bad affiliate management. So doing your due diligence with partners, doing your checks and balances, making sure that your program can actually support those partners, pay them properly, give them the right terms and conditions to operate. And so it's pretty standard across the world. I mean, this is one thing that I'm quite interested in is that even if you are working in an emerging market, the same basic principles of good affiliate marketing apply. And finally, moving on from there, we make it down south to the land of my home country to explore affiliate marketing in Africa with my dear friend and industry legend, Sarah Walder Gabriel of Income Access at the PaySafe Group. And we brought on board Albert Clement from the YONO Group, who's a master marketer within the African continent, too. Together, the three of us discussed what brands really need to do to build brand affinity before they start to focus on acquisition and whether they need on-the-ground infrastructures as well. They also discussed how affiliate marketing will unravel across the continent and what brands need to consider when attempting to push their products and services over there. And that brings us on to our next question because I wanted to kind of explore the kind of offline to online marketing mix that happens in Africa. You know, where Albert mentioned, you know, it's still very much on the ground, it's still very much, you know, even shops, corner shops and things like that to build the trust, the brand trust and affinity that needs to happen in this region for customers to start engaging with new brands that are entering the market. What should you really have in place to build that brand affinity and trust across, you know, the various African markets? So, what should brands be thinking about in terms of you know launching their programs? Do they necessarily need country managers on the ground in those regions to actually explore local opportunities? Or is it still possible to launch an affiliate program to the African marketplace, you know, without having localized like real in-person localization on the ground? Maybe if I can ask Albert for you to comment on that first.
SPEAKER_01Yeah, that's the balance that you have to find. I would say, right, Leanne, that's a great question, right? When is it necessary to have constant, you know, on-the-round infrastructure? And I think that it all depends on trying to find the interest of that specific uh region, right? And I think that is where I think ambassadors and influencers are key to build that community and engage with them. And they are to some extent, you know, the ambassadors and uh these influencers are sort of the main affiliates of sorts for the brand when you enter that market. So you can engage with the audience that you're looking for, and you're just you know engaging with them on a personal level, right? And exactly what Serafina said, right, from our end, right? We are trying to have a very laser-focused strategy on the crypto community who wants to place a bet. They want frictionless transactions, they want a good depth of markets in soccer, as Serafina said, right? All the major leagues, you know, La Liga, Premier League, they're crazy about soccer. So they want good depth of markets, they want frictionless transactions, uh, and they want uh, you know, a good run for their money to some extent. They are not even looking for a bonus necessarily for a welcome bonus, they're not even looking for a very aggressive cashback, you know. They just want to have a good run for their money whenever you are they are taking a punt with you, right? So that is our strategy. And we need ambassadors for sure, and we need people on the ground to help us understand what people need for sure. So that would be my suggestion. Look for ambassadors who can resonate with the target audience, and then of course work with people on the ground that can help you understand better the needs of your clients.
SPEAKER_07It doesn't, you know, when you talk about local ambassador in Africa, it doesn't have to be, you know, a Hollywood movie star or something like that. It could be kind of grassroots, you know, communities. And I know you're doing some interesting stuff in the music scene. If I can mention that, you know, music is a big part of African culture and local music is very highly supported. So, you know, if you're a brand, you know, looking to kind of build brand affinity, looking outside of just your own industry is something that's very, very vitally important with the marketing strategy. Sarafina, what about you? Like, what have what have you experienced with some of the clients that you've worked with in Africa? What are some of the key marketing strategies that you've seen have really worked?
SPEAKER_02Yeah, I think Albert nailed quite a lot of it. There is a large combination of online and offline. So I know when I was last in Nairobi four years ago, there were billboards everywhere for one of our clients. And they had a brand ambassador who was a superstar in the local football team. So one of the in the Kenyan League. You also see athletes, you know, like Kenya is obviously very big with athletics. So you see them use quite a few of the more successful long-distance runners. But I what surprised me was how many billboards ads were there. There was just so many of them. So I think there's a combination of that. And at the same time, Facebook, the social media networks are rife with advertising as well. So you tend to see a little bit of both. And the affiliates in this space are actually people who've got communities. You know, us Africans, we're very social animals. So we love to go together and be together and then do things even socially, but you know, join each other's WhatsApp groups and create all our communities, both online and offline. So you tend to find that, you know, somebody will come up with the idea and say, hey guys, this is this game happening. How about everybody fancy putting a little bet? And they do a lot of pool betting as well. And again, in Kenya, because you've got MPESA, which is such a big, vast network, and getting mobile money is just at everybody's fingertips, whether you're going to buy milk or you're going to put petrol in your car or you're going to place a bet on the side. So it's just second nature. You don't even think about it anymore. And I think that in itself just makes that opportunity so much bigger. And I'm, I mean, I'm speaking specifically of Kenya, but this is not limited to Kenya. This is just an example to say how the behavior and the marketing intertwines with both online and offline in one specific area.
SPEAKER_07So there you have it. Some of the best clips from this season's podcast dealing everything you need to know about affiliate marketing around the globe. I really hope you guys have enjoyed the season with me, and I want to take a moment now to wish you all the very best for the start of your new year. We've got some great things lined up for you to keep you growing and learning about affiliate and digital marketing in 2022. So make sure you subscribe to this podcast so you never miss an episode. And get yourself registered for our affiliate insider Amplifier Summit, which is taking place on the 17th to 18th of January, where you'll be joining over 700 other delegates from around the world. Brands like HM, Amazon, Dyson, Battery65, Betson, Tom Horn Gaming, so many others that will be joining us to learn from industry experts about the future of digital and affiliate marketing. And it's not too late to get your business seen and heard of this mahoosive event. So get in touch with that team and talk about your involvement. And come join us to kickstart the year with a bang and get ready to grow your performance with Affiliate Insider. From all of us here, we wish you a very happy new year. And we look forward to hosting you again for season six of the Affiliate Insider Affiliate Marketing Podcast, which is due to start in the middle of January 2022. Thank you for listening and we look forward to seeing you soon.
SPEAKER_05And that's a wrap for this week's Affiliate Insider Affiliate Marketing Podcast. If you're loving what we're putting down in this series, head on over to Apple iTunes and give us a five-star rating and subscribe to our podcast channel so you never miss another insightful episode. Tune in next week for more digital marketing insights and traffic driving tips, tricks, and strategies to keep your digital marketing fresh and your affiliate program driving consistent sales.