Marketing Upheaval

High Tech Data Reporting and a Successful Business

November 13, 2019 Creative Outhouse Season 1 Episode 19
Marketing Upheaval
High Tech Data Reporting and a Successful Business
Show Notes

Hey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode I spoke with Rob Kischuk, CEO of Converge. It’s pretty amazing technology that automates your digital marketing reporting. First time I saw it, I thought, whoa, this changes things. Rob gave us some deep insights into which digital channels are working, how they’re working, and how best to make use of the flood of data marketers have access to these days. Rob is also the host of the popular Marketing Agency Leadership podcast, and we talked about podcasts have affected his business. Rob is super smart, which will become evident as you listen to the podcast. And to be honest, editing this episode was tough because of all the useful information. Check it out. Welcome to Marketing Upheaval.

Rudy: Welcome to Marketing Upheaval. My guest is Rob Kischuk, CEO of Converge. It’s a brilliant marketing technology company that automates digital marketing reporting. Rob is also the host of the Marketing Agency Leadership podcast, which is listed in the top 15 podcasts for agency owners and executives. Rob was the one who inspired me to create this podcast. So we’re going to talk about both of those worlds digital and audio. Thanks for joining me, Rob. 

Rob: Thank you so much. It’s great to be able to join you.

Rudy: Just for listeners. Can you tell me a little bit about Converge and what it does?

Rob: Sure Converge automates the process of generating marketing reports across digital social, offline marketing channels. This is something people in some companies will spend days every week or weeks every month, doing the same thing, just a treadmill of reporting for their clients, we really want to help them focus on locking in the methodology in the data collection and make all that automatic, so they can focus on being smart humans and actually make good solid recommendations to clients using their brains instead of just using their hands to slap spreadsheets into PowerPoint

Rudy: So what platforms

Rob: Really anything you can imagine. A very small digital agency might use very simple core stuff: Google Analytics, AdWords, Google Search Console for SEO, let’s say Facebook, Instagram paid and organic Twitter, that sort of thing. And then you can get very robust and complex into high end SEO platforms like BrightEdge, you can get all the leads into internal CRM data, or even custom databases depending on the needs of the client.

Rudy: And I’ve seen it – it’s all on a dashboard. Yeah, easy to use, actually pretty cool. Actually you had a really nice story about getting funding from Mark Cuban back before you were converge. Yeah, tell listeners about that. It’s pretty cool story.

Rob: Sure. So my wife decided one year that I was born in Indiana. She didn’t decide that but she observed that I was born in Indiana and I liked football. And that was the year the Super Bowl was in Indianapolis. So she got all of my family to basically pool in money for my birthday and Christmas that year. And when I go somewhere, I’m not really good at taking a lot of time off. I’m always looking for a way to do something that can move the business forward.
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