Marketing Upheaval

How Can Hospitals Provide a Quality Continuum of Care?

December 04, 2019 Creative Outhouse Season 1 Episode 22
Marketing Upheaval
How Can Hospitals Provide a Quality Continuum of Care?
Show Notes

Hey everyone, this is Rudy Fernandez from Creative Outhouse. I love these two episodes with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that's in seven states. Now just for perspective, I read about healthcare, marketing and business for fun. So let that sink in for a minute. So for these two episodes, I recommend being late for work late picking up your kids, whatever you need to do to hear them. In this first episode, Sandra and I spoke about hospital consolidation and what that means for all of us and what that means in terms of marketing. We talked about how hospitals need to move more towards providing a continuum of health and what people treating healthcare the way they treat shopping for shoes means for marketing and hospitals. Our conversation was wonderful and actually a little weird for me. Let me explain. A few months ago, I presented to a small group of hospital marketing people my thoughts on the state of hospital business and marketing. I talked about how hospitals need to change dramatically from sick care to more platforms of health and how marketing can help them do that. It wasn't a very flattering talk. And at one point, I compared hospitals to going the way of Blockbuster Video unless they changed. And let's just say I didn't get a standing ovation. Anyway, when I spoke with Sandra, she was saying that her team is exploring many of those same thoughts, the ones I've been preaching to whomever would listen, she even made the Blockbuster Video comparison, which made me feel less crazy, and also gave me hope. The fact that this large hospital system is looking to a more robust future to serve people is exciting to me. Because with new technology, hospitals are in an ideal position to become so much more in the daily lives of the people they serve, and marketing could be core to that. Anyway, enough of all that, check out this episode. And welcome to Marketing Upheaval.


Hey, welcome to Marketing Upheaval. My guest is Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, which is one of the country's largest healthcare organizations. They have 48 hospitals and serve people in seven states. Healthcare is a category that at Creative Outhouse we're pretty passionate about. And Sandra and I have worked together and known each other for a long, long time. So I'm really looking forward to this conversation. Thanks for joining us, Sandra.

Sandra Mackey:

Well, thank you, Rudy. It feels great to be back together again. It's been a long time. I'm thrilled to have been invited to join you on the show today.

Rudy Fernandez:

I think one of the industries that has had even more upheaval than marketing is healthcare, and you're at the center of both. So what are some of the huge changes taking place with regards to healthcare and healthcare marketing as it applies to let's say, hospital marketing? 

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