When Andy woke up in a hospital bed on the night of March 20th, 2011, his desperation became his inspiration to create Alitura. He had been struck by a series of large vehicles while crossing a busy street. He had a collapsed lung, seven broken ribs and a severe compound fracture of his jaw, which was broken in five places. As someone who has always made a living based upon his appearance (modeling & acting) and the execution of demanding physical tasks as a Division 1 athlete (baseball), the outcome of this incident had far-reaching implications. He recognized that he had the power to choose, as we all do when faced with stressful events, and he was determined to bounce back even stronger.