#3 - Scripts: Anchor Words For Setting Proper Buyer Expectations
Words paint such a powerful picture and can set the course of a lender client relationship. The guy who mentored me in the business told me that every time he got of off the phone with a client he wanted them to feel like he was sitting on the 50th floor of the Williams Tower. This episode addresses many challenges lenders face with buyers and agents who don't understand what words may mean, and really how to coach people through proper anchor words to navigate through the loan process. Examples include the difference between pre-qualified and pre-approved, putting buyers at a competitive advantage in the eyes of a seller, and a lender's failure to perform can cost a buyer thousands of dollars.
Keywords: loan officer, loans, home loans, mortgage, real estate