Leadership in the Digital Age
Welcome to Leadership in the Digital Age with Professor Vijay Gurbaxani, director of the Center for Digital Transformation at the Paul Merage School of Business at UC Irvine. Join us for thought provoking conversations with executives on the forefront of digital transformation.
Leadership in the Digital Age
Ulta Beauty: Loyalty is Everything featuring CEO Mary Dillon
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Center for Digital Transformation
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Season 1
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Episode 4
Season 1, Episode 4 - Ulta Beauty is a best-in-class growth story in retail, offering its customers a highly personalized experience. Offering rewards for online and instore purchasing, Ulta Beauty’s loyalty program represents a staggering 95% of revenues. Ulta Beauty is building digital expertise, both internally and through acquisitions. Hear CEO Mary Dillon describe how Ulta Beauty is leveraging its digital capabilities to become a standout leader in the beauty retail space.