Leadership in the Digital Age
Welcome to Leadership in the Digital Age with Professor Vijay Gurbaxani, director of the Center for Digital Transformation at the Paul Merage School of Business at UC Irvine. Join us for thought provoking conversations with executives on the forefront of digital transformation.
Leadership in the Digital Age
The United Difference: Rethinking Travel
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Center for Digital Transformation
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Season 2
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Episode 3
Season 2, Episode 3 - Hit with an unprecedented decline in demand, United is going to where the customers are. Coming up with new app offerings, pricing, and flexible tickets for the leisure traveler, United is catering to this customer segment to survive. In a conversation with Vijay Gurbaxani, Linda Jojo, EVP Technology and CDO, describes how United is using software to accelerate and improve their airline faster than before with the intent to come out stronger, better, and more customer friendly in the end.