Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.
Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).
So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.
Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.
Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
How to Turn Your Podcast Description Into a Listener Magnet
Your podcast description isn’t just a box to check — it’s the moment that makes or breaks whether someone scrolls past or hits play.
In this episode, I’m taking you behind the scenes of a real client audit to show you why her podcast description was causing listeners to overlook her show, the exact tweaks we made to fix it, and how to put listener psychology to work to create a description that grabs attention, communicates your show’s value, and gets your show found in search results.
Ready to get more listeners tuning into your show over the competition? Hit play and let’s make your business bingeworthy.
0:05 - Why Most Podcast Descriptions Don’t Work (and How to Fix Yours)
1:03 - What’s Really Stopping Listeners from Hitting Play on Your Show
6:18 - What Bestselling Books Can Teach You About Your Podcast
12:56 - How We Turned a Bland Podcast Description Into a Bingeworthy Hook
18:34 - How to Tell if Your Podcast Description Is Doing Its Job
Episode Links:
Other Episodes You’ll Enjoy:
- 3 Ways to Hook Your Listener Before They Ever Hit Play
- How to Stop Losing Listeners to Your Competition
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it with your podcasting friends!
Love this show? Say thanks in true podcasting style by leaving a review.
Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first.
Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time.
Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it.
Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more.
Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com
©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
