Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.
Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).
So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real business growth—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.
Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.
Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Is It Time to Rebrand Your Podcast? Here Are the Signs to Look For | Desiree Petrich
Most podcasters think the problem is low downloads. But do you know what actually causes low downloads? When people can’t tell—within seconds—why your show is for them.
Fellow podcaster Desiree Petrich shares the messy, emotional (and ultimately empowering) process of rebranding her show—from trying to be everything for everyone to creating a bingeworthy podcast that speaks directly to first-time managers. You’ll hear what happened when she finally narrowed her focus, brought more of her real voice to the mic, and stopped being afraid to ask for help.
What you’re about to hear isn’t a story about overnight success. It’s about choosing to keep podcasting when you love it too much to quit. So if you want to create a podcast you’re proud of—and one your listeners can’t wait to learn from—hit play and let’s dive in.
1:04 – The Moment Desiree Realized Her Podcast Wasn’t Helping Her Business (or Her Audience)
8:38 – How Rebranding Gave Her Permission to Finally Say What She Meant
11:15 – The Naming Strategy That Helped Her Stand Out in a Saturated Category
16:13 – What Listener Feedback Sounds Like When Your Message Finally Hits
20:14 – The Gut-Check Question to Ask Yourself at the End of Every Episode—and Why It Changes Everything
Episode Links:
- Check out Desiree Petrich’s Podcast: You’re The Boss. Now What?
Other Episodes You’ll Love:
- How to Make Your Podcast Worth Every Second You Spend on It
- Q + A | Can’t Break 200 Downloads? Let’s Fix That
→ This episode was recorded on the Deity VO-7U
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