Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.
Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).
So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real business growth—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.
Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.
Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
This One Belief Is Costing You Podcast Revenue | Danielle Hayden
Your podcast isn’t making money yet, so you think twice before investing in it. But without investing in the help you need to grow your show, it keeps struggling to bring in revenue. Ready to break out of the cycle?
Meet Danielle Hayden—reformed corporate CFO, founder of Kickstart Accounting and host of Business by the Books. She joins me to break down why most podcasters never reach profitability, what your podcast spending habits reveal about you, and what needs to change if you want your podcast to drive actual revenue, not just downloads. Because publishing consistent content is one thing—building a podcast that pays you back is another.
So if you're done publishing episodes for free and you think it’d be really great to finally get paid for doing work you love, hit play and let's dive in.
1:05 – Why Most Podcasters Hesitate to Invest in Their Shows—and Stay Unprofitable Because of It
2:27 – How Ego, Fear, and Old Money Stories Shape Your Podcast Decisions
7:56 – How High-Earning Podcasters Decide Where to Spend First
10:18 – Why ROI Isn’t the Only Way Your Podcast Pays You Back
11:49 – How to Run Your Podcast Like a Business When It’s Not Making Money Yet
Episode Links:
- Check out Danielle Hayden’s podcast: Business By the Books
- Connect with Danielle: KickstartAccountingInc.com
- My go-to book on buying back your time: Buy Back Your Time by Dan Martell
Other Episodes You’ll Enjoy:
- The Spending Strategy Behind Podcasts That Make Money
→ This episode was recorded on the Deity VO-7U
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