One Surprising Way to Reach New Listeners Without Guesting or Social Media | Lauren Passell, Tink Media

Most podcasters think growth comes from hustling guest appearances or endlessly turning episodes into short-form videos for social media. But guesting eats up hours you don’t have, and social posts won't grow a show. So when you’re an independent podcaster without a big budget for ads (and without a lot of extra time), what actually works?

Lauren Passell of Tink Media is back to reveal one of the most overlooked organic strategies for podcast growth that lets you repurpose content you’re already creating and put it in front of new perfect-fit listeners. You’ll learn why this little-known approach works even for small shows, how to find the right partners, and how to set it up to grow your podcast in as little as 15 minutes a week. So before you waste another second chasing guest spots or grinding out clips that no one watches, hit play and let’s dive in. 

3:01 – Why Guesting and Social Media Don’t Deliver Long-Term Growth

7:12 – The Real Reason Newsletter Swaps Work Even for Small Shows

12:34 – Why Your Own Email List Makes Every Swap More Valuable

19:57 – What to Offer Collaborators Even If You Think You Have Nothing to Give

23:41 – How to Tell If a Newsletter Swap Actually Worked

 Episode Links:

• Rephonic.com/graph 
• Meet Lauren Passell: TinkMedia.co | LinkedIn
• Read Lauren’s Podcast The Newsletter 

 Other Episodes You’ll Love:

• The Audience-Borrowing Strategy That Turns Strangers Into Listeners
• 3 Low-Lift Ways to Get New Listeners Without Living on Social Media

 
 → This episode was recorded on the Deity VO-7U