In episode 5 of The Retail Rebels, Ben chats with Scott Rafer, a Silicon Valley alumni and active technology investor and startup advisor.
They cover the broad landscape of retail in the shadow of the giants; Amazon and Alibaba. Scott tells us how brands are playing with fire when it comes to using Amazon as a sales channel. We discuss the Achilles heel of Amazon and how independent retailers can win on getting intimate with their customers. Plus much more.
You can connect with Scott on Twitter at @rafer
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The Retail Rebels is a weekly podcast unpacking the latest trends and strategies in retail.
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