Welcome to the second in the series of The Trust Delusion podcasts. The project, running across 2020, explores how businesses can earn trust authentically and legitimately; busting many myths (and exposing some dodgy data) along the way. Added context, poignancy and urgency is provided by the COVID-19 crisis and the tumultuous impact on business, politics and personal lives.
In this episode, hosted by award-winning journalist and Jericho Partner, Matthew Gwyther, listen to:
"I would much rather be operated on by a competent heart surgeon, than one who is good at marketing."
"We don’t know where the chips are going to fall post-crisis but when they do fall business is very good at picking it up, finding the opportunity and running with it - and that will effectively create a new normal for trust."
"We’re now seeing a lot more collaboration between groups – this isn’t government vs. business. It’s government with business and civil society working together. Groups that have been somewhat polarised having a shared purpose and coming together".
“Leadership has become a scripted performance art, poorly excused by an obsession with increasing returns and shareholder value”
You can read more about The Trust Delusion project here. Tune-in to the first episode in the series. And catch-up on Jericho’s thinking on the Holy Trinity of Trust, Purpose and Engagement.
If you would like to find out more and/ or work with Jericho, please get in touch.
Jericho Conversations is one of a number of initiatives that spontaneously emerged during the first COVID lockdown – part of a determination to use moments of crisis to pivot towards a better, fairer, more equitable and sustainable future for all. By popular demand, we have reignited the series to help find surprising and refreshing solutions and insights into a world in constant flux. Each conversation – led by an expert speaker – is designed to keep Jericho communities engaged and thinking about “what comes next?” for business and society.