Marketing and business development can easily fall through the cracks for busy professionals. In this episode, Christine Nelson and Dawn Wagenaar discuss convenient ways to nurture current client relationships and build a referral network in less time.
Following up with your leads and nurturing the relationship is sometimes the area where people fail to indulge. In this episode, Natalie Klein and Dawn Wagenaar discuss the importance of relationships, what to do to continuously nurture them and how you can be most effective in this area.
1:29 The challenges of lead conversion
2:40 Ways to get to know people
3:25 Making time for business development
4:30 Tips for lead conversion
5:23 How to have a conversation with your prospects
6:34 The importance of coaching and sales training
8:42 Digital tools for lead nurturing
In this episode, Natalie Klein and Robert Wasiluk discuss graphic and back-end design. Because people process images faster than words, your communication must be beautiful as well as persuasive. Learn more about current color trends and why the back-end design such as meta descriptions, alt tags, is just as important as graphic design to set you apart from other professionals.
2:00 Importance of page titles and meta descriptions
2:32 Website maintenance, updates and backups
3:02 ADA compliance
4:07 GDPR compliance
5:05 Why you need to clean up that emailing database
5:50 Color trends
Referrals online are called social proof. Natalie Klein and Leah Spielman discuss the power of reviews, testimonials and other socializing that create the appetite for your services and yours alone.
1:00 The importance of testimonials and online reviews
2:15 Asking for referrals
3:05 How client surveys can help align your brand promise and client perceptions of your brand.
4:20 Responding to a negative review
5:25 Using testimonials to drive perception
8:03 Getting online reviews – their importance and integrity
12:50 Using reviews to internally assess and improve your customer service model and processes
14:30 How reviews help with talent recruitment