{"version":"1.0.0","segments":[{"speaker":"Blaise Delfino","startTime":6.81,"endTime":9.27,"body":"You're tuned in"},{"speaker":"Blaise Delfino","startTime":6.81,"endTime":9.27,"body":"to the Hearing Matters Podcast"},{"speaker":"Blaise Delfino","startTime":9.27,"endTime":13.59,"body":"with Dr. Gregory Delfino, and"},{"speaker":"Blaise Delfino","startTime":9.27,"endTime":13.59,"body":"Blaise Delfino of Audiology"},{"speaker":"Blaise Delfino","startTime":13.59,"endTime":17.52,"body":"Services and Fader Plugs, the"},{"speaker":"Blaise Delfino","startTime":13.59,"endTime":17.52,"body":"show that discusses hearing"},{"speaker":"Blaise Delfino","startTime":17.52,"endTime":22.68,"body":"technology, best practices, and"},{"speaker":"Blaise Delfino","startTime":17.52,"endTime":22.68,"body":"a growing national epidemic:"},{"speaker":"Blaise Delfino","startTime":22.98,"endTime":27.66,"body":"Hearing Loss. On this episode,"},{"speaker":"Blaise Delfino","startTime":22.98,"endTime":27.66,"body":"we have special guest, Scott"},{"speaker":"Blaise Delfino","startTime":27.66,"endTime":31.59,"body":"Bunnel from Sonic Innovation."},{"speaker":"Blaise Delfino","startTime":27.66,"endTime":31.59,"body":"Scott, welcome to the Hearing"},{"speaker":"Blaise Delfino","startTime":31.59,"endTime":32.76,"body":"Matters Podcast."},{"speaker":"Scott Bunnel","startTime":32.9,"endTime":35.12,"body":"Thanks, Blaise."},{"speaker":"Scott Bunnel","startTime":32.9,"endTime":35.12,"body":"I'm really excited to be here,"},{"speaker":"Scott Bunnel","startTime":35.15,"endTime":36.86,"body":"and thank you for that warm"},{"speaker":"Scott Bunnel","startTime":35.15,"endTime":36.86,"body":"introduction."},{"speaker":"Blaise Delfino","startTime":36.93,"endTime":39.66,"body":"Absolutely."},{"speaker":"Blaise Delfino","startTime":36.93,"endTime":39.66,"body":"Scott, I have to say, we have"},{"speaker":"Blaise Delfino","startTime":39.66,"endTime":43.32,"body":"been looking forward to this"},{"speaker":"Blaise Delfino","startTime":39.66,"endTime":43.32,"body":"episode with you for quite some"},{"speaker":"Blaise Delfino","startTime":43.32,"endTime":46.65,"body":"time, you have such an"},{"speaker":"Blaise Delfino","startTime":43.32,"endTime":46.65,"body":"incredible background, you are"},{"speaker":"Blaise Delfino","startTime":46.65,"endTime":49.98,"body":"an incredibly talented"},{"speaker":"Blaise Delfino","startTime":46.65,"endTime":49.98,"body":"audiologist, musician, and just"},{"speaker":"Blaise Delfino","startTime":49.98,"endTime":54.3,"body":"all around awesome human being."},{"speaker":"Blaise Delfino","startTime":49.98,"endTime":54.3,"body":"So let's dive right into it."},{"speaker":"Blaise Delfino","startTime":54.66,"endTime":58.35,"body":"Tell us a little bit about how"},{"speaker":"Blaise Delfino","startTime":54.66,"endTime":58.35,"body":"you became to be an audiologist"},{"speaker":"Blaise Delfino","startTime":58.35,"endTime":60.78,"body":"and started your journey with"},{"speaker":"Blaise Delfino","startTime":58.35,"endTime":60.78,"body":"Sonic Innovations."},{"speaker":"Scott Bunnel","startTime":60.99,"endTime":64.53,"body":"How I became an"},{"speaker":"Scott Bunnel","startTime":60.99,"endTime":64.53,"body":"audiologist. You know, I was in"},{"speaker":"Scott Bunnel","startTime":64.56,"endTime":69.69,"body":"a kind of a dead end job in my"},{"speaker":"Scott Bunnel","startTime":64.56,"endTime":69.69,"body":"mid 20s, had a four year degree."},{"speaker":"Scott Bunnel","startTime":70.17,"endTime":72.57,"body":"But I have to be honest, I"},{"speaker":"Scott Bunnel","startTime":70.17,"endTime":72.57,"body":"wasn't the greatest student back"},{"speaker":"Scott Bunnel","startTime":72.57,"endTime":75.81,"body":"then. And I started a family and"},{"speaker":"Scott Bunnel","startTime":72.57,"endTime":75.81,"body":"I realized, you know, you're"},{"speaker":"Scott Bunnel","startTime":75.81,"endTime":78.57,"body":"going to have to go back to"},{"speaker":"Scott Bunnel","startTime":75.81,"endTime":78.57,"body":"school and get a you know, a"},{"speaker":"Scott Bunnel","startTime":78.57,"endTime":82.35,"body":"graduate degree if you really"},{"speaker":"Scott Bunnel","startTime":78.57,"endTime":82.35,"body":"want to grow up and live your"},{"speaker":"Scott Bunnel","startTime":82.35,"endTime":86.61,"body":"life and, and be excited about a"},{"speaker":"Scott Bunnel","startTime":82.35,"endTime":86.61,"body":"career. So I did a little"},{"speaker":"Scott Bunnel","startTime":86.61,"endTime":90.72,"body":"research. I live in Minneapolis,"},{"speaker":"Scott Bunnel","startTime":86.61,"endTime":90.72,"body":"and so I'm close to the"},{"speaker":"Scott Bunnel","startTime":90.72,"endTime":94.74,"body":"University of Minnesota, which"},{"speaker":"Scott Bunnel","startTime":90.72,"endTime":94.74,"body":"has a lot of incredible degrees"},{"speaker":"Scott Bunnel","startTime":94.77,"endTime":98.01,"body":"available. So I did some"},{"speaker":"Scott Bunnel","startTime":94.77,"endTime":98.01,"body":"research and I found this degree"},{"speaker":"Scott Bunnel","startTime":98.01,"endTime":100.77,"body":"in audiology, which I didn't"},{"speaker":"Scott Bunnel","startTime":98.01,"endTime":100.77,"body":"know anything about really. But"},{"speaker":"Scott Bunnel","startTime":100.77,"endTime":104.91,"body":"I had been I have been around"},{"speaker":"Scott Bunnel","startTime":100.77,"endTime":104.91,"body":"people with hearing loss. I have"},{"speaker":"Scott Bunnel","startTime":104.94,"endTime":109.35,"body":"a couple of family members who"},{"speaker":"Scott Bunnel","startTime":104.94,"endTime":109.35,"body":"are deaf, and a few that are"},{"speaker":"Scott Bunnel","startTime":109.35,"endTime":113.76,"body":"hard of hearing. And I thought"},{"speaker":"Scott Bunnel","startTime":109.35,"endTime":113.76,"body":"well, this is a great way, this"},{"speaker":"Scott Bunnel","startTime":113.76,"endTime":117.57,"body":"seems like a great field to get"},{"speaker":"Scott Bunnel","startTime":113.76,"endTime":117.57,"body":"into. My only really criteria"},{"speaker":"Scott Bunnel","startTime":117.57,"endTime":120.87,"body":"was have a career where you're"},{"speaker":"Scott Bunnel","startTime":117.57,"endTime":120.87,"body":"helping people in some way. And"},{"speaker":"Scott Bunnel","startTime":120.87,"endTime":123.3,"body":"so I really thought that"},{"speaker":"Scott Bunnel","startTime":120.87,"endTime":123.3,"body":"audiology was a great way to"},{"speaker":"Scott Bunnel","startTime":123.3,"endTime":127.02,"body":"help people. I got my master's"},{"speaker":"Scott Bunnel","startTime":123.3,"endTime":127.02,"body":"degree in my late 20s at the"},{"speaker":"Scott Bunnel","startTime":127.02,"endTime":130.65,"body":"University of Minnesota. I later"},{"speaker":"Scott Bunnel","startTime":127.02,"endTime":130.65,"body":"went on to get my doctoral"},{"speaker":"Scott Bunnel","startTime":130.65,"endTime":132.39,"body":"degree at the University of"},{"speaker":"Scott Bunnel","startTime":130.65,"endTime":132.39,"body":"Florida."},{"speaker":"Blaise Delfino","startTime":132.57,"endTime":133.14,"body":"Wow."},{"speaker":"Scott Bunnel","startTime":133.27,"endTime":135.55,"body":"And yeah, and so I"},{"speaker":"Scott Bunnel","startTime":133.27,"endTime":135.55,"body":"had this career as an"},{"speaker":"Scott Bunnel","startTime":135.55,"endTime":138.22,"body":"audiologist all of a sudden and"},{"speaker":"Scott Bunnel","startTime":135.55,"endTime":138.22,"body":"I was really excited. You know,"},{"speaker":"Scott Bunnel","startTime":138.31,"endTime":142.03,"body":"audiology is it's a clinical"},{"speaker":"Scott Bunnel","startTime":138.31,"endTime":142.03,"body":"degree. The doctoral degree is a"},{"speaker":"Scott Bunnel","startTime":142.03,"endTime":145.45,"body":"clinical doctorate, right. So"},{"speaker":"Scott Bunnel","startTime":142.03,"endTime":145.45,"body":"it's, it's, you've kind of"},{"speaker":"Scott Bunnel","startTime":145.45,"endTime":148.87,"body":"think, well, I'm being trained"},{"speaker":"Scott Bunnel","startTime":145.45,"endTime":148.87,"body":"to be a clinical audiologist. So"},{"speaker":"Scott Bunnel","startTime":148.87,"endTime":151.42,"body":"I'm just gonna get in, you know,"},{"speaker":"Scott Bunnel","startTime":148.87,"endTime":151.42,"body":"in a clinical job, and I did"},{"speaker":"Scott Bunnel","startTime":151.42,"endTime":156.1,"body":"that I really enjoyed my job. I"},{"speaker":"Scott Bunnel","startTime":151.42,"endTime":156.1,"body":"was working at a hospital and we"},{"speaker":"Scott Bunnel","startTime":156.1,"endTime":159.61,"body":"did everything. So it was a lot"},{"speaker":"Scott Bunnel","startTime":156.1,"endTime":159.61,"body":"of variety. We had a vestibular"},{"speaker":"Scott Bunnel","startTime":159.61,"endTime":162.52,"body":"lab, for instance, I don't know"},{"speaker":"Scott Bunnel","startTime":159.61,"endTime":162.52,"body":"if you guys do any vestibular"},{"speaker":"Scott Bunnel","startTime":162.52,"endTime":163.66,"body":"testing, I think you do, right?"},{"speaker":"Blaise Delfino","startTime":163.75,"endTime":167.35,"body":"We actually do"},{"speaker":"Blaise Delfino","startTime":163.75,"endTime":167.35,"body":"not. But Dr. Delfino, he is well"},{"speaker":"Blaise Delfino","startTime":167.35,"endTime":170.14,"body":"versed and working with the VNG"},{"speaker":"Blaise Delfino","startTime":167.35,"endTime":170.14,"body":"for many years. So that's"},{"speaker":"Blaise Delfino","startTime":170.14,"endTime":171.25,"body":"incredible. Wow."},{"speaker":"Scott Bunnel","startTime":171.3,"endTime":174.45,"body":"Right, right. And"},{"speaker":"Scott Bunnel","startTime":171.3,"endTime":174.45,"body":"I did literally 1000s of VNG's"},{"speaker":"Scott Bunnel","startTime":174.45,"endTime":177.96,"body":"back then at this hospital. But"},{"speaker":"Scott Bunnel","startTime":174.45,"endTime":177.96,"body":"I also did, and, and we also"},{"speaker":"Scott Bunnel","startTime":177.96,"endTime":181.59,"body":"had, we also had a full"},{"speaker":"Scott Bunnel","startTime":177.96,"endTime":181.59,"body":"diagnostics, we had rotary chair"},{"speaker":"Scott Bunnel","startTime":181.59,"endTime":185.46,"body":"and posturography, machine, we a"},{"speaker":"Scott Bunnel","startTime":181.59,"endTime":185.46,"body":"lot of stuff. And we also had,"},{"speaker":"Scott Bunnel","startTime":185.49,"endTime":188.7,"body":"you know, we also sold hearing"},{"speaker":"Scott Bunnel","startTime":185.49,"endTime":188.7,"body":"aids, and did a lot of"},{"speaker":"Scott Bunnel","startTime":188.7,"endTime":192.21,"body":"diagnostics with hearing, as"},{"speaker":"Scott Bunnel","startTime":188.7,"endTime":192.21,"body":"well. So we had the full gamut"},{"speaker":"Scott Bunnel","startTime":192.24,"endTime":196.59,"body":"of diagnostic audiology, if you"},{"speaker":"Scott Bunnel","startTime":192.24,"endTime":196.59,"body":"will, and I really enjoyed it. I"},{"speaker":"Scott Bunnel","startTime":196.59,"endTime":199.2,"body":"worked there for about six and a"},{"speaker":"Scott Bunnel","startTime":196.59,"endTime":199.2,"body":"half years and I thought, okay,"},{"speaker":"Scott Bunnel","startTime":199.2,"endTime":201.9,"body":"clinical degree, I'm going to be"},{"speaker":"Scott Bunnel","startTime":199.2,"endTime":201.9,"body":"a clinician the rest of my life."},{"speaker":"Scott Bunnel","startTime":201.99,"endTime":204.75,"body":"That's how I planned it out,"},{"speaker":"Scott Bunnel","startTime":201.99,"endTime":204.75,"body":"right? And as you know, life"},{"speaker":"Scott Bunnel","startTime":204.75,"endTime":205.95,"body":"doesn't always go as planned."},{"speaker":"Blaise Delfino","startTime":205.98,"endTime":206.4,"body":"Never."},{"speaker":"Scott Bunnel","startTime":207.11,"endTime":211.04,"body":"Yeah, right. And"},{"speaker":"Scott Bunnel","startTime":207.11,"endTime":211.04,"body":"so, six and a half years, at"},{"speaker":"Scott Bunnel","startTime":211.04,"endTime":213.86,"body":"about six half years into this"},{"speaker":"Scott Bunnel","startTime":211.04,"endTime":213.86,"body":"job, all of a sudden, I was laid"},{"speaker":"Scott Bunnel","startTime":213.86,"endTime":217.19,"body":"off. And and I, Blaise, I"},{"speaker":"Scott Bunnel","startTime":213.86,"endTime":217.19,"body":"forgive me if I'm wrong, but I"},{"speaker":"Scott Bunnel","startTime":217.19,"endTime":220.34,"body":"think that you have a lot of job"},{"speaker":"Scott Bunnel","startTime":217.19,"endTime":220.34,"body":"security in your current"},{"speaker":"Scott Bunnel","startTime":220.34,"endTime":222.29,"body":"position at your company."},{"speaker":"Blaise Delfino","startTime":223.67,"endTime":226.43,"body":"Well, yeah, the"},{"speaker":"Blaise Delfino","startTime":223.67,"endTime":226.43,"body":"pandemic made it a little,"},{"speaker":"Blaise Delfino","startTime":226.73,"endTime":230.57,"body":"little nerve-wracking. Right,"},{"speaker":"Blaise Delfino","startTime":226.73,"endTime":230.57,"body":"yeah, I hppe my mom and dad do"},{"speaker":"Blaise Delfino","startTime":230.57,"endTime":231.41,"body":"not fire me."},{"speaker":"Scott Bunnel","startTime":234.45,"endTime":237.24,"body":"Right. But, you"},{"speaker":"Scott Bunnel","startTime":234.45,"endTime":237.24,"body":"know, I thought I had a lot of I"},{"speaker":"Scott Bunnel","startTime":237.24,"endTime":240.18,"body":"thought, you know, I did a good"},{"speaker":"Scott Bunnel","startTime":237.24,"endTime":240.18,"body":"job. And I was, I was proud of"},{"speaker":"Scott Bunnel","startTime":240.27,"endTime":243.78,"body":"the work I'd done. But, you"},{"speaker":"Scott Bunnel","startTime":240.27,"endTime":243.78,"body":"know, budget decisions and so"},{"speaker":"Scott Bunnel","startTime":243.78,"endTime":246.87,"body":"forth. And they basically just"},{"speaker":"Scott Bunnel","startTime":243.78,"endTime":246.87,"body":"got rid of our audiology program"},{"speaker":"Scott Bunnel","startTime":246.87,"endTime":250.53,"body":"and tell you, if you've never"},{"speaker":"Scott Bunnel","startTime":246.87,"endTime":250.53,"body":"been laid off of any job. It's a"},{"speaker":"Scott Bunnel","startTime":250.56,"endTime":258.63,"body":"it's a bad feeling. I'm still"},{"speaker":"Scott Bunnel","startTime":250.56,"endTime":258.63,"body":"angry about it. So anyway, I did"},{"speaker":"Scott Bunnel","startTime":258.63,"endTime":260.46,"body":"look for another job and I"},{"speaker":"Scott Bunnel","startTime":258.63,"endTime":260.46,"body":"thought, well, I have some"},{"speaker":"Scott Bunnel","startTime":260.46,"endTime":263.34,"body":"clinical, I already had some"},{"speaker":"Scott Bunnel","startTime":260.46,"endTime":263.34,"body":"clinical jobs lined up right"},{"speaker":"Scott Bunnel","startTime":263.34,"endTime":265.68,"body":"away. And all of a sudden, out"},{"speaker":"Scott Bunnel","startTime":263.34,"endTime":265.68,"body":"of the blue, this company called"},{"speaker":"Scott Bunnel","startTime":265.68,"endTime":268.56,"body":"Sonic Innovations recruiter"},{"speaker":"Scott Bunnel","startTime":265.68,"endTime":268.56,"body":"called me and they said, well,"},{"speaker":"Scott Bunnel","startTime":268.56,"endTime":273.09,"body":"we'll have the position open in"},{"speaker":"Scott Bunnel","startTime":268.56,"endTime":273.09,"body":"Eagan, Minnesota at this factory"},{"speaker":"Scott Bunnel","startTime":273.09,"endTime":275.37,"body":"called Sonic Innovations. And"},{"speaker":"Scott Bunnel","startTime":273.09,"endTime":275.37,"body":"I'd heard of the company but I"},{"speaker":"Scott Bunnel","startTime":275.37,"endTime":278.73,"body":"didn't know much about it as a"},{"speaker":"Scott Bunnel","startTime":275.37,"endTime":278.73,"body":"tech support audiologist. And I"},{"speaker":"Scott Bunnel","startTime":278.73,"endTime":281.01,"body":"thought, well, that's never"},{"speaker":"Scott Bunnel","startTime":278.73,"endTime":281.01,"body":"something that I ever thought it"},{"speaker":"Scott Bunnel","startTime":281.01,"endTime":284.61,"body":"would ever want to do. But one"},{"speaker":"Scott Bunnel","startTime":281.01,"endTime":284.61,"body":"of the big draws for me, and"},{"speaker":"Scott Bunnel","startTime":284.61,"endTime":287.7,"body":"this is kind of seems silly, but"},{"speaker":"Scott Bunnel","startTime":284.61,"endTime":287.7,"body":"I had been commuting from the"},{"speaker":"Scott Bunnel","startTime":287.7,"endTime":291.69,"body":"suburbs to Minneapolis for years"},{"speaker":"Scott Bunnel","startTime":287.7,"endTime":291.69,"body":"and years, 15 plus years,"},{"speaker":"Scott Bunnel","startTime":291.69,"endTime":294.78,"body":"including schooling. And this"},{"speaker":"Scott Bunnel","startTime":291.69,"endTime":294.78,"body":"was more in my backyard. This"},{"speaker":"Scott Bunnel","startTime":294.78,"endTime":297.09,"body":"was a real easy commute and I"},{"speaker":"Scott Bunnel","startTime":294.78,"endTime":297.09,"body":"thought, Man, I would just love"},{"speaker":"Scott Bunnel","startTime":297.09,"endTime":300.09,"body":"to have this easy commute"},{"speaker":"Scott Bunnel","startTime":297.09,"endTime":300.09,"body":"finally, so I said, well, I told"},{"speaker":"Scott Bunnel","startTime":300.09,"endTime":302.31,"body":"Mike, I'd like to give it a try."},{"speaker":"Scott Bunnel","startTime":300.09,"endTime":302.31,"body":"And I said, you know, I'm not"},{"speaker":"Scott Bunnel","startTime":302.31,"endTime":305.07,"body":"one of these people who's into"},{"speaker":"Scott Bunnel","startTime":302.31,"endTime":305.07,"body":"hopping jobs, I want to stay in"},{"speaker":"Scott Bunnel","startTime":305.07,"endTime":307.92,"body":"a job. I'm in a job, I want to"},{"speaker":"Scott Bunnel","startTime":305.07,"endTime":307.92,"body":"stay in it for a long time,"},{"speaker":"Scott Bunnel","startTime":307.95,"endTime":311.4,"body":"right. And so I said, I'll give"},{"speaker":"Scott Bunnel","startTime":307.95,"endTime":311.4,"body":"it my the old college try and I"},{"speaker":"Scott Bunnel","startTime":311.4,"endTime":315.18,"body":"did, did just that. So I started"},{"speaker":"Scott Bunnel","startTime":311.4,"endTime":315.18,"body":"as tech support audiologist and"},{"speaker":"Scott Bunnel","startTime":315.18,"endTime":318.15,"body":"a company called Sonic, Sonic"},{"speaker":"Scott Bunnel","startTime":315.18,"endTime":318.15,"body":"Innovations at the time, it was"},{"speaker":"Scott Bunnel","startTime":318.15,"endTime":321.66,"body":"2006, I believe. And then I got"},{"speaker":"Scott Bunnel","startTime":318.15,"endTime":321.66,"body":"in to do some different things,"},{"speaker":"Scott Bunnel","startTime":321.66,"endTime":324.45,"body":"I got to be in training, and I"},{"speaker":"Scott Bunnel","startTime":321.66,"endTime":324.45,"body":"got to be in management. And"},{"speaker":"Scott Bunnel","startTime":324.45,"endTime":327.57,"body":"I've considered myself really"},{"speaker":"Scott Bunnel","startTime":324.45,"endTime":327.57,"body":"lucky, because I got, I've been"},{"speaker":"Scott Bunnel","startTime":327.57,"endTime":331.14,"body":"able to do a lot of different"},{"speaker":"Scott Bunnel","startTime":327.57,"endTime":331.14,"body":"things. And what I love about"},{"speaker":"Scott Bunnel","startTime":331.14,"endTime":335.49,"body":"the job is I'm constantly"},{"speaker":"Scott Bunnel","startTime":331.14,"endTime":335.49,"body":"learning, you know, and now I am"},{"speaker":"Scott Bunnel","startTime":335.79,"endTime":339.15,"body":"part of this marketing team and"},{"speaker":"Scott Bunnel","startTime":335.79,"endTime":339.15,"body":"I'm the senior product manager"},{"speaker":"Scott Bunnel","startTime":339.15,"endTime":341.34,"body":"globally, for for Sonic."},{"speaker":"Blaise Delfino","startTime":341.4,"endTime":345.75,"body":"That's a huge"},{"speaker":"Blaise Delfino","startTime":341.4,"endTime":345.75,"body":"deal, Scott. I mean, you are in"},{"speaker":"Blaise Delfino","startTime":345.78,"endTime":351.72,"body":"a position that is number one,"},{"speaker":"Blaise Delfino","startTime":345.78,"endTime":351.72,"body":"so cool, and so fun. Right? And,"},{"speaker":"Blaise Delfino","startTime":351.9,"endTime":355.98,"body":"and you have that background,"},{"speaker":"Blaise Delfino","startTime":351.9,"endTime":355.98,"body":"you have to be thrilled to go to"},{"speaker":"Blaise Delfino","startTime":355.98,"endTime":357.33,"body":"work every single day."},{"speaker":"Scott Bunnel","startTime":357.45,"endTime":360.42,"body":"I am I really am"},{"speaker":"Scott Bunnel","startTime":357.45,"endTime":360.42,"body":"and, and now by going to work"},{"speaker":"Scott Bunnel","startTime":360.42,"endTime":362.58,"body":"just means getting out of bed"},{"speaker":"Scott Bunnel","startTime":360.42,"endTime":362.58,"body":"and rolling into my home office."},{"speaker":"Scott Bunnel","startTime":365.19,"endTime":368.16,"body":"You're totally right. And I love"},{"speaker":"Scott Bunnel","startTime":365.19,"endTime":368.16,"body":"my job and this is a great"},{"speaker":"Scott Bunnel","startTime":368.16,"endTime":370.71,"body":"company to work for we make"},{"speaker":"Scott Bunnel","startTime":368.16,"endTime":370.71,"body":"great products, they treat their"},{"speaker":"Scott Bunnel","startTime":370.8,"endTime":374.16,"body":"employees really well. And I've"},{"speaker":"Scott Bunnel","startTime":370.8,"endTime":374.16,"body":"been just so fortunate to have"},{"speaker":"Scott Bunnel","startTime":374.16,"endTime":377.37,"body":"this, you know, just being on"},{"speaker":"Scott Bunnel","startTime":374.16,"endTime":377.37,"body":"this constant, kind of roller"},{"speaker":"Scott Bunnel","startTime":377.37,"endTime":380.82,"body":"coaster of learning new things."},{"speaker":"Scott Bunnel","startTime":377.37,"endTime":380.82,"body":"And like I said, I'm part of the"},{"speaker":"Scott Bunnel","startTime":380.82,"endTime":383.19,"body":"marketing team. And it's a lot"},{"speaker":"Scott Bunnel","startTime":380.82,"endTime":383.19,"body":"of training. It's a lot of"},{"speaker":"Scott Bunnel","startTime":383.19,"endTime":386.22,"body":"materials development. It's a"},{"speaker":"Scott Bunnel","startTime":383.19,"endTime":386.22,"body":"lot of product development,"},{"speaker":"Scott Bunnel","startTime":386.22,"endTime":389.25,"body":"working with a software"},{"speaker":"Scott Bunnel","startTime":386.22,"endTime":389.25,"body":"developers, and you know, and"},{"speaker":"Scott Bunnel","startTime":389.25,"endTime":390.42,"body":"I'm learning every day so"},{"speaker":"Blaise Delfino","startTime":390.48,"endTime":392.7,"body":"Well, you're"},{"speaker":"Blaise Delfino","startTime":390.48,"endTime":392.7,"body":"doing an incredible job, because"},{"speaker":"Blaise Delfino","startTime":392.73,"endTime":396.51,"body":"just seeing Sonic's marketing"},{"speaker":"Blaise Delfino","startTime":392.73,"endTime":396.51,"body":"materials and how you get the"},{"speaker":"Blaise Delfino","startTime":396.51,"endTime":400.23,"body":"name out there and your"},{"speaker":"Blaise Delfino","startTime":396.51,"endTime":400.23,"body":"incredible products in the hands"},{"speaker":"Blaise Delfino","startTime":400.26,"endTime":402.45,"body":"of the audiologists and licensed"},{"speaker":"Blaise Delfino","startTime":400.26,"endTime":402.45,"body":"hearing healthcare"},{"speaker":"Blaise Delfino","startTime":402.45,"endTime":407.55,"body":"professionals, so important. And"},{"speaker":"Blaise Delfino","startTime":402.45,"endTime":407.55,"body":"you know, Scott, I understand"},{"speaker":"Blaise Delfino","startTime":407.76,"endTime":412.92,"body":"that Sonic has a very"},{"speaker":"Blaise Delfino","startTime":407.76,"endTime":412.92,"body":"interesting origination story,"},{"speaker":"Blaise Delfino","startTime":413.16,"endTime":419.16,"body":"literally the first company to"},{"speaker":"Blaise Delfino","startTime":413.16,"endTime":419.16,"body":"design a digital completely in"},{"speaker":"Blaise Delfino","startTime":419.16,"endTime":423.93,"body":"the canal hearing aid. Can you"},{"speaker":"Blaise Delfino","startTime":419.16,"endTime":423.93,"body":"give us a look into how Sonic"},{"speaker":"Blaise Delfino","startTime":423.93,"endTime":425.85,"body":"became to be a hearing aid"},{"speaker":"Blaise Delfino","startTime":423.93,"endTime":425.85,"body":"manufacturer?"},{"speaker":"Scott Bunnel","startTime":426.03,"endTime":428.73,"body":"Yes, it's actually"},{"speaker":"Scott Bunnel","startTime":426.03,"endTime":428.73,"body":"a very interesting story and it"},{"speaker":"Scott Bunnel","startTime":428.73,"endTime":433.65,"body":"started in a place called Utah"},{"speaker":"Scott Bunnel","startTime":428.73,"endTime":433.65,"body":"with two very prominent"},{"speaker":"Scott Bunnel","startTime":433.65,"endTime":437.64,"body":"researchers in their respective"},{"speaker":"Scott Bunnel","startTime":433.65,"endTime":437.64,"body":"fields in the mid 90s."},{"speaker":"Scott Bunnel","startTime":437.76,"endTime":441.15,"body":"Completely in the canal. The CIC"},{"speaker":"Scott Bunnel","startTime":437.76,"endTime":441.15,"body":"hearing aid was extremely"},{"speaker":"Scott Bunnel","startTime":441.15,"endTime":445.71,"body":"popular, right but it was an"},{"speaker":"Scott Bunnel","startTime":441.15,"endTime":445.71,"body":"analog hearing aid. And so they"},{"speaker":"Scott Bunnel","startTime":445.71,"endTime":448.8,"body":"just started develop all digital"},{"speaker":"Scott Bunnel","startTime":445.71,"endTime":448.8,"body":"hearing aids, but they're the"},{"speaker":"Scott Bunnel","startTime":448.8,"endTime":451.5,"body":"behind the ear hearing aids and"},{"speaker":"Scott Bunnel","startTime":448.8,"endTime":451.5,"body":"they're kind of big and clunky,"},{"speaker":"Scott Bunnel","startTime":451.59,"endTime":455.1,"body":"and a big demand for an all"},{"speaker":"Scott Bunnel","startTime":451.59,"endTime":455.1,"body":"digital completely in the canal"},{"speaker":"Scott Bunnel","startTime":455.1,"endTime":458.01,"body":"hearing aid. So there are these"},{"speaker":"Scott Bunnel","startTime":455.1,"endTime":458.01,"body":"two resources that got that got"},{"speaker":"Scott Bunnel","startTime":458.01,"endTime":460.71,"body":"together. One of them's name was"},{"speaker":"Scott Bunnel","startTime":458.01,"endTime":460.71,"body":"Thomas Stockholm, and Thomas"},{"speaker":"Scott Bunnel","startTime":460.71,"endTime":464.79,"body":"Stockham was actually no"},{"speaker":"Scott Bunnel","startTime":460.71,"endTime":464.79,"body":"actually been called the father"},{"speaker":"Scott Bunnel","startTime":464.79,"endTime":469.41,"body":"of digital audio. He went to"},{"speaker":"Scott Bunnel","startTime":464.79,"endTime":469.41,"body":"MIT. He actually hacked the MIT"},{"speaker":"Scott Bunnel","startTime":469.41,"endTime":471.99,"body":"mainframe when he was going"},{"speaker":"Scott Bunnel","startTime":469.41,"endTime":471.99,"body":"there and recorded his own"},{"speaker":"Scott Bunnel","startTime":471.99,"endTime":477.24,"body":"voice. He won all these awards."},{"speaker":"Scott Bunnel","startTime":471.99,"endTime":477.24,"body":"Uh, he actually had the first"},{"speaker":"Scott Bunnel","startTime":477.24,"endTime":478.98,"body":"live all digital recording."},{"speaker":"Blaise Delfino","startTime":479.01,"endTime":480.18,"body":"Holy smokes"},{"speaker":"Scott Bunnel","startTime":480.21,"endTime":481.71,"body":"I don't know"},{"speaker":"Scott Bunnel","startTime":480.21,"endTime":481.71,"body":"you're a young guy Blaise, but"},{"speaker":"Scott Bunnel","startTime":481.74,"endTime":484.68,"body":"have you heard of Watergate? You"},{"speaker":"Scott Bunnel","startTime":481.74,"endTime":484.68,"body":"know, the infamous Watergate"},{"speaker":"Scott Bunnel","startTime":484.68,"endTime":488.91,"body":"tapes where Nixon had recorded"},{"speaker":"Scott Bunnel","startTime":484.68,"endTime":488.91,"body":"these unreal recordings from the"},{"speaker":"Scott Bunnel","startTime":488.91,"endTime":494.1,"body":"office like 1000s of hours of of"},{"speaker":"Scott Bunnel","startTime":488.91,"endTime":494.1,"body":"his meetings and so forth and he"},{"speaker":"Scott Bunnel","startTime":494.1,"endTime":496.14,"body":"and there were parts of those"},{"speaker":"Scott Bunnel","startTime":494.1,"endTime":496.14,"body":"tapes that were missing. And"},{"speaker":"Scott Bunnel","startTime":496.14,"endTime":498.75,"body":"he's one of the Thomas Stockholm"},{"speaker":"Scott Bunnel","startTime":496.14,"endTime":498.75,"body":"was one of the guys they brought"},{"speaker":"Scott Bunnel","startTime":498.75,"endTime":502.05,"body":"in to kind of look at those"},{"speaker":"Scott Bunnel","startTime":498.75,"endTime":502.05,"body":"tapes and try to evaluate, you"},{"speaker":"Scott Bunnel","startTime":502.05,"endTime":502.23,"body":"know,"},{"speaker":"Blaise Delfino","startTime":502.29,"endTime":503.22,"body":"Brilliant"},{"speaker":"Blaise Delfino","startTime":502.29,"endTime":503.22,"body":"gentlemen."},{"speaker":"Scott Bunnel","startTime":503.25,"endTime":505.56,"body":"Yeah, he won Emmy,"},{"speaker":"Scott Bunnel","startTime":503.25,"endTime":505.56,"body":"he won a Grammy."},{"speaker":"Blaise Delfino","startTime":505.59,"endTime":505.89,"body":"Wow."},{"speaker":"Scott Bunnel","startTime":505.92,"endTime":509.52,"body":"He won a bunch of"},{"speaker":"Scott Bunnel","startTime":505.92,"endTime":509.52,"body":"other awards in scientific"},{"speaker":"Scott Bunnel","startTime":509.52,"endTime":512.79,"body":"awards. So he was he was at the"},{"speaker":"Scott Bunnel","startTime":509.52,"endTime":512.79,"body":"University of Utah doing"},{"speaker":"Scott Bunnel","startTime":512.79,"endTime":516.66,"body":"research and being a professor"},{"speaker":"Scott Bunnel","startTime":512.79,"endTime":516.66,"body":"40 miles away. And BYU"},{"speaker":"Scott Bunnel","startTime":516.66,"endTime":520.29,"body":"university or BYU there was"},{"speaker":"Scott Bunnel","startTime":516.66,"endTime":520.29,"body":"someone named Douglas Tabriz and"},{"speaker":"Scott Bunnel","startTime":520.29,"endTime":525.39,"body":"Douglas Tabriz had a very"},{"speaker":"Scott Bunnel","startTime":520.29,"endTime":525.39,"body":"storied career in research. He"},{"speaker":"Scott Bunnel","startTime":525.39,"endTime":529.14,"body":"started off actually working for"},{"speaker":"Scott Bunnel","startTime":525.39,"endTime":529.14,"body":"the Navy, as a civilian"},{"speaker":"Scott Bunnel","startTime":529.14,"endTime":533.19,"body":"researcher to help develop sonar"},{"speaker":"Scott Bunnel","startTime":529.14,"endTime":533.19,"body":"technology, and did that for"},{"speaker":"Scott Bunnel","startTime":533.19,"endTime":536.1,"body":"about 12 years. And then he went"},{"speaker":"Scott Bunnel","startTime":533.19,"endTime":536.1,"body":"to BYU to be professor and a"},{"speaker":"Scott Bunnel","startTime":536.1,"endTime":539.7,"body":"researcher. And he did, he did"},{"speaker":"Scott Bunnel","startTime":536.1,"endTime":539.7,"body":"some simulating of how the human"},{"speaker":"Scott Bunnel","startTime":539.7,"endTime":542.79,"body":"ear and the brain process sound"},{"speaker":"Scott Bunnel","startTime":539.7,"endTime":542.79,"body":"and he developed this"},{"speaker":"Scott Bunnel","startTime":542.79,"endTime":546.42,"body":"mathematical model of the inner"},{"speaker":"Scott Bunnel","startTime":542.79,"endTime":546.42,"body":"ear. So it's actually tied here."},{"speaker":"Scott Bunnel","startTime":546.42,"endTime":549.57,"body":"So these two guys really"},{"speaker":"Scott Bunnel","startTime":546.42,"endTime":549.57,"body":"brilliant guys and these guys"},{"speaker":"Scott Bunnel","startTime":549.57,"endTime":552.87,"body":"were both 40 miles away, and it"},{"speaker":"Scott Bunnel","startTime":549.57,"endTime":552.87,"body":"was Thomas Stockholms son, who"},{"speaker":"Scott Bunnel","startTime":552.87,"endTime":556.74,"body":"was actually I believe, getting"},{"speaker":"Scott Bunnel","startTime":552.87,"endTime":556.74,"body":"his MBA or is doing I think he"},{"speaker":"Scott Bunnel","startTime":556.77,"endTime":559.86,"body":"might have been his master's"},{"speaker":"Scott Bunnel","startTime":556.77,"endTime":559.86,"body":"project or something, got these"},{"speaker":"Scott Bunnel","startTime":559.86,"endTime":562.98,"body":"two guys together to build an"},{"speaker":"Scott Bunnel","startTime":559.86,"endTime":562.98,"body":"all digital completely in the"},{"speaker":"Scott Bunnel","startTime":562.98,"endTime":565.86,"body":"canal hearing aid. So they got"},{"speaker":"Scott Bunnel","startTime":562.98,"endTime":565.86,"body":"together and built this thing."},{"speaker":"Scott Bunnel","startTime":565.89,"endTime":568.83,"body":"And you know, they got the"},{"speaker":"Scott Bunnel","startTime":565.89,"endTime":568.83,"body":"signal that they wanted, but"},{"speaker":"Scott Bunnel","startTime":568.86,"endTime":572.37,"body":"they weren't able to fit it into"},{"speaker":"Scott Bunnel","startTime":568.86,"endTime":572.37,"body":"a small ear and it actually fit"},{"speaker":"Scott Bunnel","startTime":572.37,"endTime":575.13,"body":"on top of those little red"},{"speaker":"Scott Bunnel","startTime":572.37,"endTime":575.13,"body":"wagons that you pull your kids"},{"speaker":"Scott Bunnel","startTime":575.13,"endTime":575.46,"body":"around."},{"speaker":"Blaise Delfino","startTime":576.0,"endTime":578.91,"body":"Okay so size"},{"speaker":"Blaise Delfino","startTime":576.0,"endTime":578.91,"body":"size was was a challenge"},{"speaker":"Scott Bunnel","startTime":578.89,"endTime":580.36,"body":"Size was a"},{"speaker":"Scott Bunnel","startTime":578.89,"endTime":580.36,"body":"problem. So they had to bring in"},{"speaker":"Scott Bunnel","startTime":580.36,"endTime":584.59,"body":"a third party and this third"},{"speaker":"Scott Bunnel","startTime":580.36,"endTime":584.59,"body":"person, another pioneer in his"},{"speaker":"Blaise Delfino","startTime":584.18,"endTime":585.77,"body":"It's cold,"},{"speaker":"Blaise Delfino","startTime":584.18,"endTime":585.77,"body":"though."},{"speaker":"Blaise Delfino","startTime":584.59,"endTime":587.08,"body":"field is Carver Mead. And I"},{"speaker":"Blaise Delfino","startTime":584.59,"endTime":587.08,"body":"think it was Bill Gates who"},{"speaker":"Scott Bunnel","startTime":586.01,"endTime":648.5,"body":"Yeah, I've lived"},{"speaker":"Scott Bunnel","startTime":586.01,"endTime":648.5,"body":"here for a long time, Blaise."},{"speaker":"Scott Bunnel","startTime":587.08,"endTime":589.93,"body":"said, if Carver Mead  talks,"},{"speaker":"Scott Bunnel","startTime":587.08,"endTime":589.93,"body":"everybody listens, and he was"},{"speaker":"Scott Bunnel","startTime":589.93,"endTime":592.6,"body":"the father of micro e"},{"speaker":"Scott Bunnel","startTime":589.93,"endTime":592.6,"body":"ectronics at the time. So he t"},{"speaker":"Scott Bunnel","startTime":592.6,"endTime":597.1,"body":"ok this technology and he able t"},{"speaker":"Scott Bunnel","startTime":592.6,"endTime":597.1,"body":"fit it into a very small tiny m"},{"speaker":"Scott Bunnel","startTime":597.13,"endTime":602.41,"body":"crochip that ran on a 1.5 volt c"},{"speaker":"Scott Bunnel","startTime":597.13,"endTime":602.41,"body":"ll battery. So in 1998, they ki"},{"speaker":"Scott Bunnel","startTime":602.41,"endTime":607.27,"body":"d of unleashed this hearing a"},{"speaker":"Scott Bunnel","startTime":602.41,"endTime":607.27,"body":"d all digital CIC into the mark"},{"speaker":"Scott Bunnel","startTime":607.27,"endTime":610.9,"body":"t at the ADA convention"},{"speaker":"Scott Bunnel","startTime":607.27,"endTime":610.9,"body":"n Monterey, California. I think"},{"speaker":"Scott Bunnel","startTime":610.9,"endTime":614.5,"body":"t was at the time the Academy"},{"speaker":"Scott Bunnel","startTime":610.9,"endTime":614.5,"body":"f Dispensing Audiologists, and a"},{"speaker":"Scott Bunnel","startTime":614.5,"endTime":618.52,"body":"l these people that were wanti"},{"speaker":"Scott Bunnel","startTime":614.5,"endTime":618.52,"body":"g this product, right and the"},{"speaker":"Scott Bunnel","startTime":618.52,"endTime":623.14,"body":"tried to start a factory i"},{"speaker":"Scott Bunnel","startTime":618.52,"endTime":623.14,"body":"Utah. And they hired a guy fro"},{"speaker":"Scott Bunnel","startTime":623.17,"endTime":626.23,"body":"Minnesota to be the to be th"},{"speaker":"Scott Bunnel","startTime":623.17,"endTime":626.23,"body":"plant manager, who ha"},{"speaker":"Scott Bunnel","startTime":626.23,"endTime":629.5,"body":"experience, but they couldn't d"},{"speaker":"Scott Bunnel","startTime":626.23,"endTime":629.5,"body":"it orders just sat on, they j"},{"speaker":"Scott Bunnel","startTime":629.5,"endTime":633.13,"body":"st sat on the shelves. So immedi"},{"speaker":"Scott Bunnel","startTime":629.5,"endTime":633.13,"body":"tely this plant manager said, we"},{"speaker":"Scott Bunnel","startTime":633.13,"endTime":636.55,"body":"need to go back to Minnesota, be"},{"speaker":"Scott Bunnel","startTime":633.13,"endTime":636.55,"body":"ause at the time and kinda it s"},{"speaker":"Scott Bunnel","startTime":636.55,"endTime":641.38,"body":"ill is a little bit. Minne"},{"speaker":"Scott Bunnel","startTime":636.55,"endTime":641.38,"body":"polis, Minnesota area is ki"},{"speaker":"Scott Bunnel","startTime":641.38,"endTime":644.89,"body":"d of a mecca for hear"},{"speaker":"Scott Bunnel","startTime":641.38,"endTime":644.89,"body":"ng aid manufacturers. So they'v"},{"speaker":"Scott Bunnel","startTime":644.89,"endTime":648.46,"body":"called so they."},{"speaker":"Blaise Delfino","startTime":691.51,"endTime":695.95,"body":"So they decide"},{"speaker":"Blaise Delfino","startTime":691.51,"endTime":695.95,"body":"they need to go to Minnesota and"},{"speaker":"Blaise Delfino","startTime":696.07,"endTime":699.07,"body":"team up with somebody to fulfill"},{"speaker":"Blaise Delfino","startTime":696.07,"endTime":699.07,"body":"orders?"},{"speaker":"Scott Bunnel","startTime":699.13,"endTime":700.8100000000001,"body":"Yeah, exactly."},{"speaker":"Scott Bunnel","startTime":699.13,"endTime":700.8100000000001,"body":"They had to get the talent and"},{"speaker":"Scott Bunnel","startTime":700.8100000000001,"endTime":703.03,"body":"there's a lot of talent in"},{"speaker":"Scott Bunnel","startTime":700.8100000000001,"endTime":703.03,"body":"Minnesota. And so they're able"},{"speaker":"Scott Bunnel","startTime":703.03,"endTime":705.67,"body":"to move the factory there and"},{"speaker":"Scott Bunnel","startTime":703.03,"endTime":705.67,"body":"start fulfilling these orders"},{"speaker":"Scott Bunnel","startTime":705.88,"endTime":708.19,"body":"and then just kind of going on"},{"speaker":"Scott Bunnel","startTime":705.88,"endTime":708.19,"body":"from there. So they kept their"},{"speaker":"Scott Bunnel","startTime":708.4,"endTime":711.4,"body":"research and development and"},{"speaker":"Scott Bunnel","startTime":708.4,"endTime":711.4,"body":"corporate office in Salt Lake"},{"speaker":"Scott Bunnel","startTime":711.4,"endTime":715.24,"body":"City. And then the manufacturing"},{"speaker":"Scott Bunnel","startTime":711.4,"endTime":715.24,"body":"was in Eagan, Minnesota. So they"},{"speaker":"Scott Bunnel","startTime":715.24,"endTime":719.08,"body":"went on to develop this CIC all"},{"speaker":"Scott Bunnel","startTime":715.24,"endTime":719.08,"body":"Digital's a nine channel"},{"speaker":"Scott Bunnel","startTime":719.08,"endTime":721.75,"body":"instrument, and then they also"},{"speaker":"Scott Bunnel","startTime":719.08,"endTime":721.75,"body":"started doing research on they"},{"speaker":"Scott Bunnel","startTime":721.75,"endTime":724.39,"body":"were one of the leading"},{"speaker":"Scott Bunnel","startTime":721.75,"endTime":724.39,"body":"researchers on noise reduction"},{"speaker":"Scott Bunnel","startTime":724.39,"endTime":729.01,"body":"expansion in the early 2000s."},{"speaker":"Scott Bunnel","startTime":724.39,"endTime":729.01,"body":"The thing to products remember,"},{"speaker":"Scott Bunnel","startTime":729.01,"endTime":730.15,"body":"those became popular?"},{"speaker":"Blaise Delfino","startTime":730.18,"endTime":731.35,"body":"Yes, yes."},{"speaker":"Scott Bunnel","startTime":731.38,"endTime":732.88,"body":"And then the"},{"speaker":"Scott Bunnel","startTime":731.38,"endTime":732.88,"body":"receiver in the ear products,"},{"speaker":"Scott Bunnel","startTime":732.88,"endTime":736.87,"body":"which is pretty much most of the"},{"speaker":"Scott Bunnel","startTime":732.88,"endTime":736.87,"body":"what sold these days. So 2010"},{"speaker":"Scott Bunnel","startTime":737.02,"endTime":740.35,"body":"were actually became part of"},{"speaker":"Scott Bunnel","startTime":737.02,"endTime":740.35,"body":"another organizations, many"},{"speaker":"Scott Bunnel","startTime":740.35,"endTime":744.25,"body":"industries have become these"},{"speaker":"Scott Bunnel","startTime":740.35,"endTime":744.25,"body":"multi brand industries, right?"},{"speaker":"Scott Bunnel","startTime":744.64,"endTime":747.85,"body":"We became part of this multi"},{"speaker":"Scott Bunnel","startTime":744.64,"endTime":747.85,"body":"brand strategy for a big parent"},{"speaker":"Scott Bunnel","startTime":747.85,"endTime":751.12,"body":"company. At that time, we had"},{"speaker":"Scott Bunnel","startTime":747.85,"endTime":751.12,"body":"researchers, you know, from Salt"},{"speaker":"Scott Bunnel","startTime":751.12,"endTime":753.3100000000001,"body":"Lake City, and then we had to"},{"speaker":"Scott Bunnel","startTime":751.12,"endTime":753.3100000000001,"body":"move and some of them actually"},{"speaker":"Scott Bunnel","startTime":753.3100000000001,"endTime":757.09,"body":"moved to a new research facility"},{"speaker":"Scott Bunnel","startTime":753.3100000000001,"endTime":757.09,"body":"down in Bern, Switzerland. And"},{"speaker":"Scott Bunnel","startTime":757.12,"endTime":759.55,"body":"we had to kind of hybridize"},{"speaker":"Scott Bunnel","startTime":757.12,"endTime":759.55,"body":"this, all this all this"},{"speaker":"Scott Bunnel","startTime":759.55,"endTime":763.21,"body":"technology we had been doing and"},{"speaker":"Scott Bunnel","startTime":759.55,"endTime":763.21,"body":"to the new technology that was"},{"speaker":"Scott Bunnel","startTime":763.21,"endTime":766.39,"body":"already being worked on. And it"},{"speaker":"Scott Bunnel","startTime":763.21,"endTime":766.39,"body":"took us a little bit a little"},{"speaker":"Scott Bunnel","startTime":766.39,"endTime":769.78,"body":"while, but to kind of hybridize"},{"speaker":"Scott Bunnel","startTime":766.39,"endTime":769.78,"body":"that technology and start really"},{"speaker":"Scott Bunnel","startTime":769.9,"endTime":773.41,"body":"get out the products we want."},{"speaker":"Scott Bunnel","startTime":769.9,"endTime":773.41,"body":"Over time, we're able to finally"},{"speaker":"Scott Bunnel","startTime":773.47,"endTime":776.77,"body":"just put out some fantastic"},{"speaker":"Scott Bunnel","startTime":773.47,"endTime":776.77,"body":"products. And you know, I get to"},{"speaker":"Scott Bunnel","startTime":776.77,"endTime":779.71,"body":"be a part of that now. And to"},{"speaker":"Scott Bunnel","startTime":776.77,"endTime":779.71,"body":"see how that evolution and"},{"speaker":"Scott Bunnel","startTime":779.71,"endTime":784.63,"body":"growth of of really robust,"},{"speaker":"Scott Bunnel","startTime":779.71,"endTime":784.63,"body":"feature rich products has been a"},{"speaker":"Scott Bunnel","startTime":784.66,"endTime":785.53,"body":"fun thing to see"},{"speaker":"Blaise Delfino","startTime":785.71,"endTime":788.95,"body":"And a product"},{"speaker":"Blaise Delfino","startTime":785.71,"endTime":788.95,"body":"that helps people hear better,"},{"speaker":"Blaise Delfino","startTime":788.98,"endTime":792.94,"body":"understand speech clear, and"},{"speaker":"Blaise Delfino","startTime":788.98,"endTime":792.94,"body":"affect their overall health and"},{"speaker":"Blaise Delfino","startTime":792.94,"endTime":796.66,"body":"well being in such a positive"},{"speaker":"Blaise Delfino","startTime":792.94,"endTime":796.66,"body":"way, Scott understanding and"},{"speaker":"Blaise Delfino","startTime":796.66,"endTime":800.02,"body":"learning about the history of"},{"speaker":"Blaise Delfino","startTime":796.66,"endTime":800.02,"body":"Sonic Innovations, you speak a"},{"speaker":"Blaise Delfino","startTime":800.02,"endTime":806.35,"body":"lot about Sonic's obsession with"},{"speaker":"Blaise Delfino","startTime":800.02,"endTime":806.35,"body":"providing literally the best"},{"speaker":"Blaise Delfino","startTime":806.35,"endTime":809.2,"body":"sound quality and speech"},{"speaker":"Blaise Delfino","startTime":806.35,"endTime":809.2,"body":"understanding in noise as"},{"speaker":"Blaise Delfino","startTime":809.2,"endTime":813.52,"body":"possible. Which reminds me of"},{"speaker":"Blaise Delfino","startTime":809.2,"endTime":813.52,"body":"the the Sonic 4S foundation that"},{"speaker":"Blaise Delfino","startTime":813.52,"endTime":817.54,"body":"I see in most of Sonic's"},{"speaker":"Blaise Delfino","startTime":813.52,"endTime":817.54,"body":"marketing, training, literature,"},{"speaker":"Blaise Delfino","startTime":817.54,"endTime":820.69,"body":"things of that nature. Can you"},{"speaker":"Blaise Delfino","startTime":817.54,"endTime":820.69,"body":"please just tell us a little bit"},{"speaker":"Blaise Delfino","startTime":820.69,"endTime":823.36,"body":"more about the Sonic 4S"},{"speaker":"Blaise Delfino","startTime":820.69,"endTime":823.36,"body":"Foundation?"},{"speaker":"Scott Bunnel","startTime":823.42,"endTime":826.48,"body":"Yes, absolutely."},{"speaker":"Scott Bunnel","startTime":823.42,"endTime":826.48,"body":"The 4S Foundation was developed,"},{"speaker":"Scott Bunnel","startTime":826.9,"endTime":830.89,"body":"right after that merging, if you"},{"speaker":"Scott Bunnel","startTime":826.9,"endTime":830.89,"body":"will, into this multi brand"},{"speaker":"Scott Bunnel","startTime":830.89,"endTime":834.22,"body":"strategy. We were one of the"},{"speaker":"Scott Bunnel","startTime":830.89,"endTime":834.22,"body":"only companies that started with"},{"speaker":"Scott Bunnel","startTime":834.4,"endTime":837.13,"body":"digital products. Most of the"},{"speaker":"Scott Bunnel","startTime":834.4,"endTime":837.13,"body":"other companies out there, it"},{"speaker":"Scott Bunnel","startTime":837.13,"endTime":839.5,"body":"started with analog products and"},{"speaker":"Scott Bunnel","startTime":837.13,"endTime":839.5,"body":"then moved into digital."},{"speaker":"Blaise Delfino","startTime":839.53,"endTime":839.86,"body":"Sure"},{"speaker":"Scott Bunnel","startTime":839.9,"endTime":841.43,"body":"We started right"},{"speaker":"Scott Bunnel","startTime":839.9,"endTime":841.43,"body":"off the bat with digital"},{"speaker":"Scott Bunnel","startTime":841.43,"endTime":845.33,"body":"products. And we start right off"},{"speaker":"Scott Bunnel","startTime":841.43,"endTime":845.33,"body":"the bat with not just that, but"},{"speaker":"Scott Bunnel","startTime":845.33,"endTime":848.48,"body":"this this idea of providing the"},{"speaker":"Scott Bunnel","startTime":845.33,"endTime":848.48,"body":"best possible sound quality by"},{"speaker":"Scott Bunnel","startTime":848.48,"endTime":852.26,"body":"mimicking the cochlea, and how"},{"speaker":"Scott Bunnel","startTime":848.48,"endTime":852.26,"body":"the cochlea works based on"},{"speaker":"Scott Bunnel","startTime":852.26,"endTime":855.32,"body":"Douglas Shabreezes' research. So"},{"speaker":"Scott Bunnel","startTime":852.26,"endTime":855.32,"body":"we want to keep those roots."},{"speaker":"Blaise Delfino","startTime":855.43,"endTime":856.45,"body":"Yes, right."},{"speaker":"Scott Bunnel","startTime":856.45,"endTime":858.43,"body":"And those value"},{"speaker":"Scott Bunnel","startTime":856.45,"endTime":858.43,"body":"systems, especially after were"},{"speaker":"Scott Bunnel","startTime":858.43,"endTime":860.65,"body":"kind of part of this different"},{"speaker":"Scott Bunnel","startTime":858.43,"endTime":860.65,"body":"organization, so it used to be"},{"speaker":"Scott Bunnel","startTime":860.65,"endTime":863.47,"body":"Sonic Innovations. Now,"},{"speaker":"Scott Bunnel","startTime":860.65,"endTime":863.47,"body":"technically now it's Sonic with"},{"speaker":"Scott Bunnel","startTime":863.47,"endTime":866.26,"body":"the tagline everyday sounds"},{"speaker":"Scott Bunnel","startTime":863.47,"endTime":866.26,"body":"better. So that was part of our"},{"speaker":"Scott Bunnel","startTime":866.26,"endTime":870.16,"body":"rebrand as we move forward. And"},{"speaker":"Scott Bunnel","startTime":866.26,"endTime":870.16,"body":"the other part was developing"},{"speaker":"Scott Bunnel","startTime":870.16,"endTime":875.05,"body":"something that we call the 4S"},{"speaker":"Scott Bunnel","startTime":870.16,"endTime":875.05,"body":"Foundation, to make sure that in"},{"speaker":"Scott Bunnel","startTime":875.05,"endTime":877.99,"body":"everything we do, as we develop"},{"speaker":"Scott Bunnel","startTime":875.05,"endTime":877.99,"body":"products, as we develop"},{"speaker":"Scott Bunnel","startTime":877.99,"endTime":881.32,"body":"materials, as we do"},{"speaker":"Scott Bunnel","startTime":877.99,"endTime":881.32,"body":"presentations, that we're we"},{"speaker":"Scott Bunnel","startTime":881.32,"endTime":884.11,"body":"want to make sure that we're"},{"speaker":"Scott Bunnel","startTime":881.32,"endTime":884.11,"body":"kind of sticking to our value"},{"speaker":"Scott Bunnel","startTime":884.11,"endTime":886.8100000000001,"body":"system. And this is the 4S"},{"speaker":"Scott Bunnel","startTime":884.11,"endTime":886.8100000000001,"body":"foundation is just that our"},{"speaker":"Scott Bunnel","startTime":886.8100000000001,"endTime":891.28,"body":"value system. The first S stands"},{"speaker":"Scott Bunnel","startTime":886.8100000000001,"endTime":891.28,"body":"for sound quality, sound that's"},{"speaker":"Scott Bunnel","startTime":891.28,"endTime":894.79,"body":"natural. And again, that has to"},{"speaker":"Scott Bunnel","startTime":891.28,"endTime":894.79,"body":"do with how we process sound,"},{"speaker":"Scott Bunnel","startTime":894.85,"endTime":897.55,"body":"doing everything we can to get"},{"speaker":"Scott Bunnel","startTime":894.85,"endTime":897.55,"body":"provide the best possible sound"},{"speaker":"Scott Bunnel","startTime":897.55,"endTime":901.12,"body":"quality. The second S is speech,"},{"speaker":"Scott Bunnel","startTime":897.55,"endTime":901.12,"body":"understanding in noise. I"},{"speaker":"Scott Bunnel","startTime":901.12,"endTime":904.12,"body":"mentioned earlier, we one of the"},{"speaker":"Scott Bunnel","startTime":901.12,"endTime":904.12,"body":"leaders in noise reduction"},{"speaker":"Scott Bunnel","startTime":904.33,"endTime":907.57,"body":"technology and the development"},{"speaker":"Scott Bunnel","startTime":904.33,"endTime":907.57,"body":"of that over time. And we want"},{"speaker":"Scott Bunnel","startTime":907.57,"endTime":910.45,"body":"to do everything we can to make"},{"speaker":"Scott Bunnel","startTime":907.57,"endTime":910.45,"body":"sure that the listener that the"},{"speaker":"Scott Bunnel","startTime":910.45,"endTime":915.04,"body":"user, the hearing impaired, have"},{"speaker":"Scott Bunnel","startTime":910.45,"endTime":915.04,"body":"a better ability to hear speech"},{"speaker":"Scott Bunnel","startTime":915.04,"endTime":919.54,"body":"in noise and understand speech"},{"speaker":"Scott Bunnel","startTime":915.04,"endTime":919.54,"body":"in noise. The third S is really"},{"speaker":"Scott Bunnel","startTime":919.54,"endTime":921.91,"body":"important to us as well. And"},{"speaker":"Scott Bunnel","startTime":919.54,"endTime":921.91,"body":"that's simplicity in everything"},{"speaker":"Scott Bunnel","startTime":921.91,"endTime":925.51,"body":"we do. In this new multi brand"},{"speaker":"Scott Bunnel","startTime":921.91,"endTime":925.51,"body":"strategy, we believe that"},{"speaker":"Scott Bunnel","startTime":925.51,"endTime":928.69,"body":"simplicity is one of our tenants"},{"speaker":"Scott Bunnel","startTime":925.51,"endTime":928.69,"body":"that makes us easy to do"},{"speaker":"Scott Bunnel","startTime":928.69,"endTime":932.62,"body":"business with. Ya know, it was"},{"speaker":"Scott Bunnel","startTime":928.69,"endTime":932.62,"body":"Albert Einstein, who's a good"},{"speaker":"Scott Bunnel","startTime":932.62,"endTime":936.4,"body":"friend of mine, just kidding."},{"speaker":"Scott Bunnel","startTime":932.62,"endTime":936.4,"body":"But he Albert Einstein, who says"},{"speaker":"Scott Bunnel","startTime":936.49,"endTime":939.04,"body":"in everything you do do it as"},{"speaker":"Scott Bunnel","startTime":936.49,"endTime":939.04,"body":"simple as possible and no"},{"speaker":"Scott Bunnel","startTime":939.04,"endTime":943.12,"body":"simpler. And it was actually"},{"speaker":"Scott Bunnel","startTime":939.04,"endTime":943.12,"body":"Leonardo Da Vinci, who said"},{"speaker":"Scott Bunnel","startTime":943.51,"endTime":946.84,"body":"simplicity is the ultimate and"},{"speaker":"Scott Bunnel","startTime":943.51,"endTime":946.84,"body":"sophistication, you've worked"},{"speaker":"Scott Bunnel","startTime":946.84,"endTime":947.86,"body":"with our software, right?"},{"speaker":"Blaise Delfino","startTime":947.89,"endTime":951.49,"body":"Yes, it is very"},{"speaker":"Blaise Delfino","startTime":947.89,"endTime":951.49,"body":"simple to navigate. And it's"},{"speaker":"Blaise Delfino","startTime":951.49,"endTime":951.73,"body":"beautiful"},{"speaker":"Scott Bunnel","startTime":951.73,"endTime":952.69,"body":"But it has"},{"speaker":"Scott Bunnel","startTime":951.73,"endTime":952.69,"body":"everything you need."},{"speaker":"Blaise Delfino","startTime":952.75,"endTime":955.0,"body":"It has"},{"speaker":"Blaise Delfino","startTime":952.75,"endTime":955.0,"body":"everything you need. It's simple"},{"speaker":"Blaise Delfino","startTime":955.0,"endTime":958.09,"body":"in the fact from a user"},{"speaker":"Blaise Delfino","startTime":955.0,"endTime":958.09,"body":"interface standpoint, now,"},{"speaker":"Blaise Delfino","startTime":958.09,"endTime":961.33,"body":"there's a lot of back end that"},{"speaker":"Blaise Delfino","startTime":958.09,"endTime":961.33,"body":"goes into software development,"},{"speaker":"Blaise Delfino","startTime":961.33,"endTime":965.14,"body":"right. But what your team has"},{"speaker":"Blaise Delfino","startTime":961.33,"endTime":965.14,"body":"done is said, okay, let's keep"},{"speaker":"Blaise Delfino","startTime":965.14,"endTime":967.93,"body":"it simple for the audiologist"},{"speaker":"Blaise Delfino","startTime":965.14,"endTime":967.93,"body":"and hearing healthcare"},{"speaker":"Blaise Delfino","startTime":967.93,"endTime":971.77,"body":"professional, but still giving"},{"speaker":"Blaise Delfino","startTime":967.93,"endTime":971.77,"body":"the patient that top notch noise"},{"speaker":"Blaise Delfino","startTime":971.77,"endTime":973.0600000000001,"body":"management. Absolutely."},{"speaker":"Scott Bunnel","startTime":973.36,"endTime":976.39,"body":"Right, exactly"},{"speaker":"Scott Bunnel","startTime":973.36,"endTime":976.39,"body":"right. Well said. And so"},{"speaker":"Scott Bunnel","startTime":976.42,"endTime":980.8,"body":"simplicity is huge for us. And"},{"speaker":"Scott Bunnel","startTime":976.42,"endTime":980.8,"body":"you also saw our software, and"},{"speaker":"Scott Bunnel","startTime":980.8,"endTime":983.32,"body":"how we do presentations, we"},{"speaker":"Scott Bunnel","startTime":980.8,"endTime":983.32,"body":"believe in straight talk, we do"},{"speaker":"Scott Bunnel","startTime":983.32,"endTime":987.52,"body":"believe in calling a duck a"},{"speaker":"Scott Bunnel","startTime":983.32,"endTime":987.52,"body":"duck. You know, when we talk"},{"speaker":"Scott Bunnel","startTime":987.52,"endTime":991.15,"body":"about our technology, the fourth"},{"speaker":"Scott Bunnel","startTime":987.52,"endTime":991.15,"body":"S is stylish design. You know,"},{"speaker":"Scott Bunnel","startTime":991.15,"endTime":996.04,"body":"back in the mid 2000s, we we"},{"speaker":"Scott Bunnel","startTime":991.15,"endTime":996.04,"body":"developed the smallest mini BTE"},{"speaker":"Scott Bunnel","startTime":996.49,"endTime":999.1,"body":"ever made at the time and the"},{"speaker":"Scott Bunnel","startTime":996.49,"endTime":999.1,"body":"smallest receiver in the your"},{"speaker":"Scott Bunnel","startTime":999.1,"endTime":1002.46,"body":"product, we want to bring"},{"speaker":"Scott Bunnel","startTime":999.1,"endTime":1002.46,"body":"stylish design in our products"},{"speaker":"Scott Bunnel","startTime":1002.49,"endTime":1005.13,"body":"in our branding, and our"},{"speaker":"Scott Bunnel","startTime":1002.49,"endTime":1005.13,"body":"marketing, and kind of somewhere"},{"speaker":"Scott Bunnel","startTime":1005.13,"endTime":1007.95,"body":"with that fourth S is this"},{"speaker":"Scott Bunnel","startTime":1005.13,"endTime":1007.95,"body":"reliability idea, I'm gonna"},{"speaker":"Scott Bunnel","startTime":1007.95,"endTime":1010.62,"body":"throw that in there with with"},{"speaker":"Scott Bunnel","startTime":1007.95,"endTime":1010.62,"body":"that fourth S because we have"},{"speaker":"Scott Bunnel","startTime":1010.62,"endTime":1012.57,"body":"some of the most reliable"},{"speaker":"Scott Bunnel","startTime":1010.62,"endTime":1012.57,"body":"products on the market."},{"speaker":"Blaise Delfino","startTime":1012.69,"endTime":1014.85,"body":"Which we will"},{"speaker":"Blaise Delfino","startTime":1012.69,"endTime":1014.85,"body":"definitely vouch fo,r you"},{"speaker":"Blaise Delfino","startTime":1014.85,"endTime":1015.6,"body":"absolutely do."},{"speaker":"Scott Bunnel","startTime":1015.66,"endTime":1016.08,"body":"Thank you."},{"speaker":"Blaise Delfino","startTime":1016.11,"endTime":1018.93,"body":"So Scott, I"},{"speaker":"Blaise Delfino","startTime":1016.11,"endTime":1018.93,"body":"personally know that Sonic has"},{"speaker":"Blaise Delfino","startTime":1018.93,"endTime":1023.04,"body":"been known in the marketplace as"},{"speaker":"Blaise Delfino","startTime":1018.93,"endTime":1023.04,"body":"a leader when it comes to noise"},{"speaker":"Blaise Delfino","startTime":1023.07,"endTime":1027.24,"body":"management technology. When we"},{"speaker":"Blaise Delfino","startTime":1023.07,"endTime":1027.24,"body":"discuss noise management, we"},{"speaker":"Blaise Delfino","startTime":1027.24,"endTime":1031.98,"body":"know that the majority of our"},{"speaker":"Blaise Delfino","startTime":1027.24,"endTime":1031.98,"body":"patients that we see struggle to"},{"speaker":"Blaise Delfino","startTime":1031.98,"endTime":1036.99,"body":"understand speech in noise, tell"},{"speaker":"Blaise Delfino","startTime":1031.98,"endTime":1036.99,"body":"us a little bit about the noise"},{"speaker":"Blaise Delfino","startTime":1036.99,"endTime":1040.53,"body":"management strategies and what"},{"speaker":"Blaise Delfino","startTime":1036.99,"endTime":1040.53,"body":"is available nowadays through"},{"speaker":"Blaise Delfino","startTime":1040.56,"endTime":1042.87,"body":"Sonic and your incredible"},{"speaker":"Blaise Delfino","startTime":1040.56,"endTime":1042.87,"body":"products"},{"speaker":"Scott Bunnel","startTime":1042.8999999999999,"endTime":1045.33,"body":"Right, and noise"},{"speaker":"Scott Bunnel","startTime":1042.8999999999999,"endTime":1045.33,"body":"management is incredibly"},{"speaker":"Scott Bunnel","startTime":1045.36,"endTime":1048.72,"body":"important. And I like to say we"},{"speaker":"Scott Bunnel","startTime":1045.36,"endTime":1048.72,"body":"need to clean the signal before"},{"speaker":"Scott Bunnel","startTime":1048.72,"endTime":1051.45,"body":"we process it. And that really"},{"speaker":"Scott Bunnel","startTime":1048.72,"endTime":1051.45,"body":"means improving the signal to"},{"speaker":"Scott Bunnel","startTime":1051.45,"endTime":1055.47,"body":"noise ratio, but also providing"},{"speaker":"Scott Bunnel","startTime":1051.45,"endTime":1055.47,"body":"a comfort and ease of listening"},{"speaker":"Scott Bunnel","startTime":1055.6499999999999,"endTime":1059.6399999999999,"body":"as well. So how do we clean the"},{"speaker":"Scott Bunnel","startTime":1055.6499999999999,"endTime":1059.6399999999999,"body":"signal we use directional"},{"speaker":"Scott Bunnel","startTime":1059.6399999999999,"endTime":1063.54,"body":"microphones, and noise reduction"},{"speaker":"Scott Bunnel","startTime":1059.6399999999999,"endTime":1063.54,"body":"technology. And directional"},{"speaker":"Scott Bunnel","startTime":1063.54,"endTime":1067.6799999999998,"body":"microphones are something we've"},{"speaker":"Scott Bunnel","startTime":1063.54,"endTime":1067.6799999999998,"body":"had it for a while now, but the"},{"speaker":"Scott Bunnel","startTime":1067.6799999999998,"endTime":1071.1,"body":"evolution of this technology has"},{"speaker":"Scott Bunnel","startTime":1067.6799999999998,"endTime":1071.1,"body":"really grown. But the whole idea"},{"speaker":"Scott Bunnel","startTime":1071.1,"endTime":1075.3,"body":"about a directional microphone,"},{"speaker":"Scott Bunnel","startTime":1071.1,"endTime":1075.3,"body":"basic idea is that the hearing"},{"speaker":"Scott Bunnel","startTime":1075.3,"endTime":1079.8899999999999,"body":"aid where the listener is facing"},{"speaker":"Scott Bunnel","startTime":1075.3,"endTime":1079.8899999999999,"body":"the speech, the speech source,"},{"speaker":"Scott Bunnel","startTime":1079.8899999999999,"endTime":1082.35,"body":"the person talking by using"},{"speaker":"Scott Bunnel","startTime":1079.8899999999999,"endTime":1082.35,"body":"directional microphone"},{"speaker":"Scott Bunnel","startTime":1082.35,"endTime":1086.4899999999998,"body":"technology, which is essentially"},{"speaker":"Scott Bunnel","startTime":1082.35,"endTime":1086.4899999999998,"body":"two microphones in one, we can"},{"speaker":"Scott Bunnel","startTime":1086.4899999999998,"endTime":1090.27,"body":"kind of focus on what's in"},{"speaker":"Scott Bunnel","startTime":1086.4899999999998,"endTime":1090.27,"body":"front, and then reduce gain and"},{"speaker":"Scott Bunnel","startTime":1090.27,"endTime":1093.1799999999998,"body":"sounds from the side and the"},{"speaker":"Scott Bunnel","startTime":1090.27,"endTime":1093.1799999999998,"body":"back. Currently, what we're"},{"speaker":"Scott Bunnel","startTime":1093.1799999999998,"endTime":1097.6499999999999,"body":"using an adaptive beamforming"},{"speaker":"Scott Bunnel","startTime":1093.1799999999998,"endTime":1097.6499999999999,"body":"microphone technology. And we're"},{"speaker":"Scott Bunnel","startTime":1097.6499999999999,"endTime":1101.6399999999999,"body":"doing it in 24 frequency bands."},{"speaker":"Scott Bunnel","startTime":1097.6499999999999,"endTime":1101.6399999999999,"body":"And so we have a real high"},{"speaker":"Scott Bunnel","startTime":1101.6399999999999,"endTime":1105.2399999999998,"body":"resolution when it comes to"},{"speaker":"Scott Bunnel","startTime":1101.6399999999999,"endTime":1105.2399999999998,"body":"using directional microphones."},{"speaker":"Scott Bunnel","startTime":1105.33,"endTime":1107.79,"body":"And so our metrics on"},{"speaker":"Scott Bunnel","startTime":1105.33,"endTime":1107.79,"body":"microphones can go from"},{"speaker":"Scott Bunnel","startTime":1107.79,"endTime":1110.4899999999998,"body":"completely omni directional,"},{"speaker":"Scott Bunnel","startTime":1107.79,"endTime":1110.4899999999998,"body":"they're very adaptive, right? So"},{"speaker":"Scott Bunnel","startTime":1110.4899999999998,"endTime":1112.83,"body":"they, they're completely"},{"speaker":"Scott Bunnel","startTime":1110.4899999999998,"endTime":1112.83,"body":"adaptive, you can go from"},{"speaker":"Scott Bunnel","startTime":1112.86,"endTime":1116.04,"body":"completely omni directional to"},{"speaker":"Scott Bunnel","startTime":1112.86,"endTime":1116.04,"body":"completely directional. And it"},{"speaker":"Scott Bunnel","startTime":1116.04,"endTime":1119.37,"body":"uses a thing called focus, no"},{"speaker":"Scott Bunnel","startTime":1116.04,"endTime":1119.37,"body":"steering, which is a lot of"},{"speaker":"Scott Bunnel","startTime":1119.37,"endTime":1122.85,"body":"hearing aid manufacturers use"},{"speaker":"Scott Bunnel","startTime":1119.37,"endTime":1122.85,"body":"this. And it's this ability to"},{"speaker":"Scott Bunnel","startTime":1122.85,"endTime":1127.8,"body":"kind of move the null points and"},{"speaker":"Scott Bunnel","startTime":1122.85,"endTime":1127.8,"body":"null points on directional"},{"speaker":"Scott Bunnel","startTime":1127.8,"endTime":1131.01,"body":"microphone system is where we're"},{"speaker":"Scott Bunnel","startTime":1127.8,"endTime":1131.01,"body":"going to, we're going to reduce"},{"speaker":"Scott Bunnel","startTime":1131.01,"endTime":1134.04,"body":"the amplification and then it"},{"speaker":"Scott Bunnel","startTime":1131.01,"endTime":1134.04,"body":"should be where the noise source"},{"speaker":"Scott Bunnel","startTime":1134.04,"endTime":1136.8899999999999,"body":"is coming from. So we want to"},{"speaker":"Scott Bunnel","startTime":1134.04,"endTime":1136.8899999999999,"body":"create null points in that"},{"speaker":"Scott Bunnel","startTime":1136.8899999999999,"endTime":1140.1599999999999,"body":"directional pattern from where"},{"speaker":"Scott Bunnel","startTime":1136.8899999999999,"endTime":1140.1599999999999,"body":"the noise source is coming from."},{"speaker":"Scott Bunnel","startTime":1140.1599999999999,"endTime":1142.8,"body":"So the noise source can be"},{"speaker":"Scott Bunnel","startTime":1140.1599999999999,"endTime":1142.8,"body":"always changing, you know, when"},{"speaker":"Scott Bunnel","startTime":1142.8,"endTime":1145.7399999999998,"body":"you move your head, the noise"},{"speaker":"Scott Bunnel","startTime":1142.8,"endTime":1145.7399999999998,"body":"sources changing. So you need a"},{"speaker":"Scott Bunnel","startTime":1145.7399999999998,"endTime":1148.9199999999998,"body":"really complex, sophisticated"},{"speaker":"Scott Bunnel","startTime":1145.7399999999998,"endTime":1148.9199999999998,"body":"system to keep up with those"},{"speaker":"Scott Bunnel","startTime":1148.9199999999998,"endTime":1151.6499999999999,"body":"changing noise sources. And"},{"speaker":"Scott Bunnel","startTime":1148.9199999999998,"endTime":1151.6499999999999,"body":"that's what we have. The other"},{"speaker":"Scott Bunnel","startTime":1151.6499999999999,"endTime":1154.8,"body":"piece of it is the noise"},{"speaker":"Scott Bunnel","startTime":1151.6499999999999,"endTime":1154.8,"body":"reduction right? 10-15 years"},{"speaker":"Scott Bunnel","startTime":1154.8,"endTime":1158.1599999999999,"body":"ago, with headphones with noise"},{"speaker":"Scott Bunnel","startTime":1154.8,"endTime":1158.1599999999999,"body":"canceling technology became more"},{"speaker":"Scott Bunnel","startTime":1158.1599999999999,"endTime":1158.9099999999999,"body":"popular, right?"},{"speaker":"Blaise Delfino","startTime":1159.09,"endTime":1160.53,"body":"Oh, huge."},{"speaker":"Blaise Delfino","startTime":1159.09,"endTime":1160.53,"body":"Absolutely."},{"speaker":"Scott Bunnel","startTime":1160.53,"endTime":1162.9299999999998,"body":"Yeah, and they"},{"speaker":"Scott Bunnel","startTime":1160.53,"endTime":1162.9299999999998,"body":"still are, but those headphones"},{"speaker":"Scott Bunnel","startTime":1162.9299999999998,"endTime":1165.7199999999998,"body":"are actually based on hearing"},{"speaker":"Scott Bunnel","startTime":1162.9299999999998,"endTime":1165.7199999999998,"body":"aid research. from hearing aid"},{"speaker":"Scott Bunnel","startTime":1165.7199999999998,"endTime":1169.83,"body":"manufacturers, I always say it's"},{"speaker":"Scott Bunnel","startTime":1165.7199999999998,"endTime":1169.83,"body":"not hard anymore to develop an"},{"speaker":"Scott Bunnel","startTime":1169.83,"endTime":1172.9799999999998,"body":"algorithm that's going to reduce"},{"speaker":"Scott Bunnel","startTime":1169.83,"endTime":1172.9799999999998,"body":"noise. Algorithms are modulation"},{"speaker":"Scott Bunnel","startTime":1172.9799999999998,"endTime":1176.4899999999998,"body":"based, right. And we know that"},{"speaker":"Scott Bunnel","startTime":1172.9799999999998,"endTime":1176.4899999999998,"body":"when there's a lot of noise in"},{"speaker":"Scott Bunnel","startTime":1176.4899999999998,"endTime":1179.8799999999999,"body":"the background, it creates this"},{"speaker":"Scott Bunnel","startTime":1176.4899999999998,"endTime":1179.8799999999999,"body":"waveform of steady state noise,"},{"speaker":"Scott Bunnel","startTime":1179.8799999999999,"endTime":1184.08,"body":"which is identifiable in speech."},{"speaker":"Scott Bunnel","startTime":1179.8799999999999,"endTime":1184.08,"body":"Speech has a real distinct"},{"speaker":"Scott Bunnel","startTime":1184.08,"endTime":1187.4399999999998,"body":"waveform and we know we know"},{"speaker":"Scott Bunnel","startTime":1184.08,"endTime":1187.4399999999998,"body":"speech has vowels and"},{"speaker":"Scott Bunnel","startTime":1187.4399999999998,"endTime":1190.59,"body":"consonants. And so we can"},{"speaker":"Scott Bunnel","startTime":1187.4399999999998,"endTime":1190.59,"body":"identify speech and identify"},{"speaker":"Scott Bunnel","startTime":1190.59,"endTime":1193.6799999999998,"body":"noise and we can use subtle,"},{"speaker":"Scott Bunnel","startTime":1190.59,"endTime":1193.6799999999998,"body":"sophisticated technology to"},{"speaker":"Scott Bunnel","startTime":1193.6799999999998,"endTime":1197.6999999999998,"body":"reduce that steady state noise."},{"speaker":"Scott Bunnel","startTime":1193.6799999999998,"endTime":1197.6999999999998,"body":"But you have to be able to"},{"speaker":"Scott Bunnel","startTime":1197.6999999999998,"endTime":1200.6699999999998,"body":"preserve the speech and he"},{"speaker":"Scott Bunnel","startTime":1197.6999999999998,"endTime":1200.6699999999998,"body":"really needed incredibly fast"},{"speaker":"Scott Bunnel","startTime":1200.6999999999998,"endTime":1203.79,"body":"and adaptive system to do that,"},{"speaker":"Scott Bunnel","startTime":1200.6999999999998,"endTime":1203.79,"body":"because this system has to"},{"speaker":"Scott Bunnel","startTime":1203.79,"endTime":1206.9399999999998,"body":"estimate the signal to noise"},{"speaker":"Scott Bunnel","startTime":1203.79,"endTime":1206.9399999999998,"body":"ratio at all times. So by"},{"speaker":"Scott Bunnel","startTime":1206.9399999999998,"endTime":1209.8799999999999,"body":"estimating the signal to noise"},{"speaker":"Scott Bunnel","startTime":1206.9399999999998,"endTime":1209.8799999999999,"body":"ratio, we can know when this"},{"speaker":"Scott Bunnel","startTime":1209.8799999999999,"endTime":1212.25,"body":"speech is kind of mixed up in"},{"speaker":"Scott Bunnel","startTime":1209.8799999999999,"endTime":1212.25,"body":"the noise and when the speech is"},{"speaker":"Scott Bunnel","startTime":1212.25,"endTime":1216.1799999999998,"body":"above the noise and kind of vary"},{"speaker":"Scott Bunnel","startTime":1212.25,"endTime":1216.1799999999998,"body":"the amount of noise reduction"},{"speaker":"Scott Bunnel","startTime":1216.1799999999998,"endTime":1218.1899999999998,"body":"applied with those signals."},{"speaker":"Blaise Delfino","startTime":1218.55,"endTime":1221.25,"body":"So how fast are"},{"speaker":"Blaise Delfino","startTime":1218.55,"endTime":1221.25,"body":"we talking, Scott in terms of"},{"speaker":"Blaise Delfino","startTime":1221.61,"endTime":1226.08,"body":"the Sonic hearing technology"},{"speaker":"Blaise Delfino","startTime":1221.61,"endTime":1226.08,"body":"being able to scan the"},{"speaker":"Blaise Delfino","startTime":1226.08,"endTime":1228.2099999999998,"body":"environment and make those"},{"speaker":"Blaise Delfino","startTime":1226.08,"endTime":1228.2099999999998,"body":"adjustments?"},{"speaker":"Scott Bunnel","startTime":1228.3,"endTime":1229.8,"body":"Good question. You"},{"speaker":"Scott Bunnel","startTime":1228.3,"endTime":1229.8,"body":"know, we're talking about"},{"speaker":"Scott Bunnel","startTime":1229.8,"endTime":1233.1899999999998,"body":"processing speeds, it has to be"},{"speaker":"Scott Bunnel","startTime":1229.8,"endTime":1233.1899999999998,"body":"very fast in sampling like"},{"speaker":"Scott Bunnel","startTime":1233.1899999999998,"endTime":1234.9899999999998,"body":"sampling at 20,000 samples per"},{"speaker":"Scott Bunnel","startTime":1233.1899999999998,"endTime":1234.9899999999998,"body":"second."},{"speaker":"Blaise Delfino","startTime":1235.1399999999999,"endTime":1235.5,"body":"Wow."},{"speaker":"Scott Bunnel","startTime":1235.9499999999998,"endTime":1240.6299999999999,"body":"digitizing speed."},{"speaker":"Scott Bunnel","startTime":1235.9499999999998,"endTime":1240.6299999999999,"body":"But the other real key is your"},{"speaker":"Scott Bunnel","startTime":1240.6299999999999,"endTime":1243.6299999999999,"body":"attack and release times, attack"},{"speaker":"Scott Bunnel","startTime":1240.6299999999999,"endTime":1243.6299999999999,"body":"and release times has to do with"},{"speaker":"Scott Bunnel","startTime":1243.6299999999999,"endTime":1247.29,"body":"compression and how we apply"},{"speaker":"Scott Bunnel","startTime":1243.6299999999999,"endTime":1247.29,"body":"compression. But at Sonic, even"},{"speaker":"Scott Bunnel","startTime":1247.29,"endTime":1249.81,"body":"from day one, we've had"},{"speaker":"Scott Bunnel","startTime":1247.29,"endTime":1249.81,"body":"incredibly fast attack and"},{"speaker":"Scott Bunnel","startTime":1249.81,"endTime":1254.82,"body":"release times. Back in 1998, and"},{"speaker":"Scott Bunnel","startTime":1249.81,"endTime":1254.82,"body":"you have very fast attack and"},{"speaker":"Scott Bunnel","startTime":1254.82,"endTime":1257.7299999999998,"body":"release times, then you can kind"},{"speaker":"Scott Bunnel","startTime":1254.82,"endTime":1257.7299999999998,"body":"of always know that signal to"},{"speaker":"Scott Bunnel","startTime":1257.7299999999998,"endTime":1261.03,"body":"noise ratio, and be able to"},{"speaker":"Scott Bunnel","startTime":1257.7299999999998,"endTime":1261.03,"body":"estimate it to kind of see where"},{"speaker":"Scott Bunnel","startTime":1261.03,"endTime":1264.36,"body":"the noise is at and where the"},{"speaker":"Scott Bunnel","startTime":1261.03,"endTime":1264.36,"body":"speech is at and and be able to"},{"speaker":"Scott Bunnel","startTime":1264.36,"endTime":1267.27,"body":"apply noise reduction in the"},{"speaker":"Scott Bunnel","startTime":1264.36,"endTime":1267.27,"body":"best possible way."},{"speaker":"Blaise Delfino","startTime":1267.57,"endTime":1271.7399999999998,"body":"Scott, I want to"},{"speaker":"Blaise Delfino","startTime":1267.57,"endTime":1271.7399999999998,"body":"dovetail off a term you had just"},{"speaker":"Blaise Delfino","startTime":1271.7399999999998,"endTime":1276.33,"body":"previously said it was digital"},{"speaker":"Blaise Delfino","startTime":1271.7399999999998,"endTime":1276.33,"body":"signal processing. Now, digital"},{"speaker":"Blaise Delfino","startTime":1276.33,"endTime":1281.8799999999999,"body":"signal processing, or DSP does"},{"speaker":"Blaise Delfino","startTime":1276.33,"endTime":1281.8799999999999,"body":"seem to often be overlooked when"},{"speaker":"Blaise Delfino","startTime":1281.8799999999999,"endTime":1286.08,"body":"selecting a hearing aid for a"},{"speaker":"Blaise Delfino","startTime":1281.8799999999999,"endTime":1286.08,"body":"patient. And with all the"},{"speaker":"Blaise Delfino","startTime":1286.08,"endTime":1290.3999999999999,"body":"options available like direct"},{"speaker":"Blaise Delfino","startTime":1286.08,"endTime":1290.3999999999999,"body":"streaming, telehealth, hearing,"},{"speaker":"Blaise Delfino","startTime":1290.3999999999999,"endTime":1294.9899999999998,"body":"fitness apps, etc. There's so"},{"speaker":"Blaise Delfino","startTime":1290.3999999999999,"endTime":1294.9899999999998,"body":"much out there. Right. So can"},{"speaker":"Blaise Delfino","startTime":1294.9899999999998,"endTime":1299.1299999999999,"body":"you speak to the importance of"},{"speaker":"Blaise Delfino","startTime":1294.9899999999998,"endTime":1299.1299999999999,"body":"digital signal processing when"},{"speaker":"Blaise Delfino","startTime":1299.1299999999999,"endTime":1300.1499999999999,"body":"selecting a hearing aid?"},{"speaker":"Scott Bunnel","startTime":1300.3,"endTime":1303.3,"body":"Yes, and you're"},{"speaker":"Scott Bunnel","startTime":1300.3,"endTime":1303.3,"body":"right. I do think that digital"},{"speaker":"Scott Bunnel","startTime":1303.3,"endTime":1306.4499999999998,"body":"signal processing is often"},{"speaker":"Scott Bunnel","startTime":1303.3,"endTime":1306.4499999999998,"body":"overlooked. And we spend a lot"},{"speaker":"Scott Bunnel","startTime":1306.4499999999998,"endTime":1307.8899999999999,"body":"of money on research and"},{"speaker":"Scott Bunnel","startTime":1306.4499999999998,"endTime":1307.8899999999999,"body":"development."},{"speaker":"Blaise Delfino","startTime":1307.9199999999998,"endTime":1311.2199999999998,"body":"About $90"},{"speaker":"Blaise Delfino","startTime":1307.9199999999998,"endTime":1311.2199999999998,"body":"million a year, right? Yeah,"},{"speaker":"Blaise Delfino","startTime":1311.55,"endTime":1313.86,"body":"yeah, it's it's not a it's not a"},{"speaker":"Blaise Delfino","startTime":1311.55,"endTime":1313.86,"body":"small penny."},{"speaker":"Scott Bunnel","startTime":1314.55,"endTime":1316.56,"body":"Yeah, right. And"},{"speaker":"Scott Bunnel","startTime":1314.55,"endTime":1316.56,"body":"that's kind of what people well"},{"speaker":"Scott Bunnel","startTime":1316.56,"endTime":1318.6299999999999,"body":"you know, one of the reasons why"},{"speaker":"Scott Bunnel","startTime":1316.56,"endTime":1318.6299999999999,"body":"hearing aids can be a little"},{"speaker":"Scott Bunnel","startTime":1318.6299999999999,"endTime":1321.57,"body":"pricey research is a development"},{"speaker":"Scott Bunnel","startTime":1318.6299999999999,"endTime":1321.57,"body":"is very important. And you can"},{"speaker":"Scott Bunnel","startTime":1321.57,"endTime":1323.9699999999998,"body":"choose how many what aids kind"},{"speaker":"Scott Bunnel","startTime":1321.57,"endTime":1323.9699999999998,"body":"of like what age you're going to"},{"speaker":"Scott Bunnel","startTime":1323.9699999999998,"endTime":1327.06,"body":"put in which basket? Yeah, and"},{"speaker":"Scott Bunnel","startTime":1323.9699999999998,"endTime":1327.06,"body":"we put a lot of eggs in our"},{"speaker":"Scott Bunnel","startTime":1327.06,"endTime":1330.7199999999998,"body":"basket of signal processing and"},{"speaker":"Scott Bunnel","startTime":1327.06,"endTime":1330.7199999999998,"body":"noise management. Technology has"},{"speaker":"Scott Bunnel","startTime":1330.7199999999998,"endTime":1332.8799999999999,"body":"grown so much. And there's a"},{"speaker":"Scott Bunnel","startTime":1330.7199999999998,"endTime":1332.8799999999999,"body":"million different reasons for"},{"speaker":"Scott Bunnel","startTime":1332.8799999999999,"endTime":1335.82,"body":"someone to buy hearing aids. I"},{"speaker":"Scott Bunnel","startTime":1332.8799999999999,"endTime":1335.82,"body":"look back to an article doc in"},{"speaker":"Scott Bunnel","startTime":1335.82,"endTime":1340.2299999999998,"body":"2013 by Zero and Sousa was just"},{"speaker":"Scott Bunnel","startTime":1335.82,"endTime":1340.2299999999998,"body":"about selecting the optimal"},{"speaker":"Scott Bunnel","startTime":1340.2299999999998,"endTime":1342.51,"body":"digital processing for your"},{"speaker":"Scott Bunnel","startTime":1340.2299999999998,"endTime":1342.51,"body":"patient. And it looked at some"},{"speaker":"Scott Bunnel","startTime":1342.51,"endTime":1345.6299999999999,"body":"of the market track research"},{"speaker":"Scott Bunnel","startTime":1342.51,"endTime":1345.6299999999999,"body":"back then. And it's, it's saw"},{"speaker":"Scott Bunnel","startTime":1345.6299999999999,"endTime":1348.03,"body":"that, you know, what, what are"},{"speaker":"Scott Bunnel","startTime":1345.6299999999999,"endTime":1348.03,"body":"hearing care professionals, what"},{"speaker":"Scott Bunnel","startTime":1348.03,"endTime":1352.11,"body":"factors are they using, select a"},{"speaker":"Scott Bunnel","startTime":1348.03,"endTime":1352.11,"body":"hearing aid for a patient. And"},{"speaker":"Scott Bunnel","startTime":1352.11,"endTime":1354.9899999999998,"body":"really the top things they were"},{"speaker":"Scott Bunnel","startTime":1352.11,"endTime":1354.9899999999998,"body":"using the price of the hearing"},{"speaker":"Scott Bunnel","startTime":1354.9899999999998,"endTime":1357.81,"body":"aid, so they're choosing a"},{"speaker":"Scott Bunnel","startTime":1354.9899999999998,"endTime":1357.81,"body":"hearing aid based on price, and"},{"speaker":"Scott Bunnel","startTime":1357.81,"endTime":1360.7199999999998,"body":"they were for their patients and"},{"speaker":"Scott Bunnel","startTime":1357.81,"endTime":1360.7199999999998,"body":"choosing a hearing aid, based on"},{"speaker":"Scott Bunnel","startTime":1360.7199999999998,"endTime":1363.33,"body":"how it looked on the patient,"},{"speaker":"Scott Bunnel","startTime":1360.7199999999998,"endTime":1363.33,"body":"you know how small it was. But"},{"speaker":"Scott Bunnel","startTime":1363.4199999999998,"endTime":1367.1399999999999,"body":"the digital signal processing"},{"speaker":"Scott Bunnel","startTime":1363.4199999999998,"endTime":1367.1399999999999,"body":"was really low on the list. And"},{"speaker":"Scott Bunnel","startTime":1367.1399999999999,"endTime":1370.4399999999998,"body":"this article that what they also"},{"speaker":"Scott Bunnel","startTime":1367.1399999999999,"endTime":1370.4399999999998,"body":"did was they they wanted to look"},{"speaker":"Scott Bunnel","startTime":1370.4699999999998,"endTime":1374.04,"body":"at digital signal processing,"},{"speaker":"Scott Bunnel","startTime":1370.4699999999998,"endTime":1374.04,"body":"because fast processing versus"},{"speaker":"Scott Bunnel","startTime":1374.04,"endTime":1377.6699999999998,"body":"slow processing, because fast"},{"speaker":"Scott Bunnel","startTime":1374.04,"endTime":1377.6699999999998,"body":"processing is going to have more"},{"speaker":"Scott Bunnel","startTime":1377.6699999999998,"endTime":1379.9199999999998,"body":"benefits than most people but"},{"speaker":"Scott Bunnel","startTime":1377.6699999999998,"endTime":1379.9199999999998,"body":"sometimes you want slow"},{"speaker":"Scott Bunnel","startTime":1379.9199999999998,"endTime":1383.25,"body":"processing. So I was looking at"},{"speaker":"Scott Bunnel","startTime":1379.9199999999998,"endTime":1383.25,"body":"fast processing and actually"},{"speaker":"Scott Bunnel","startTime":1383.4599999999998,"endTime":1385.77,"body":"processing the attack and"},{"speaker":"Scott Bunnel","startTime":1383.4599999999998,"endTime":1385.77,"body":"release times I was talking"},{"speaker":"Scott Bunnel","startTime":1385.77,"endTime":1389.52,"body":"about how quickly you can apply"},{"speaker":"Scott Bunnel","startTime":1385.77,"endTime":1389.52,"body":"a compression and release"},{"speaker":"Scott Bunnel","startTime":1389.52,"endTime":1392.6699999999998,"body":"compression. It looked at the"},{"speaker":"Scott Bunnel","startTime":1389.52,"endTime":1392.6699999999998,"body":"attack release times have a ton"},{"speaker":"Scott Bunnel","startTime":1392.6699999999998,"endTime":1395.7299999999998,"body":"of different manufacturers"},{"speaker":"Scott Bunnel","startTime":1392.6699999999998,"endTime":1395.7299999999998,"body":"independently in their lab. And"},{"speaker":"Scott Bunnel","startTime":1395.7299999999998,"endTime":1398.82,"body":"to see what kind of numbers we"},{"speaker":"Scott Bunnel","startTime":1395.7299999999998,"endTime":1398.82,"body":"were going to see and how fast"},{"speaker":"Scott Bunnel","startTime":1398.82,"endTime":1401.7299999999998,"body":"people were actually doing"},{"speaker":"Scott Bunnel","startTime":1398.82,"endTime":1401.7299999999998,"body":"attack and release times. And"},{"speaker":"Scott Bunnel","startTime":1401.7299999999998,"endTime":1403.6799999999998,"body":"guess who had the fastest attack"},{"speaker":"Scott Bunnel","startTime":1401.7299999999998,"endTime":1403.6799999999998,"body":"and release time in the"},{"speaker":"Scott Bunnel","startTime":1403.6799999999998,"endTime":1404.1599999999999,"body":"industry?"},{"speaker":"Blaise Delfino","startTime":1404.34,"endTime":1405.6599999999999,"body":"Huh, Sonic?"},{"speaker":"Scott Bunnel","startTime":1406.8,"endTime":1410.1,"body":"Good guess! That"},{"speaker":"Scott Bunnel","startTime":1406.8,"endTime":1410.1,"body":"was back in 2013. I don't know"},{"speaker":"Scott Bunnel","startTime":1410.1,"endTime":1413.1299999999999,"body":"if that's kind of studies ever"},{"speaker":"Scott Bunnel","startTime":1410.1,"endTime":1413.1299999999999,"body":"been recreated. But we still use"},{"speaker":"Scott Bunnel","startTime":1413.1299999999999,"endTime":1415.86,"body":"those that's still very"},{"speaker":"Scott Bunnel","startTime":1413.1299999999999,"endTime":1415.86,"body":"important to us using the very"},{"speaker":"Scott Bunnel","startTime":1415.9199999999998,"endTime":1418.77,"body":"the fastest attack and release"},{"speaker":"Scott Bunnel","startTime":1415.9199999999998,"endTime":1418.77,"body":"times available that we can"},{"speaker":"Scott Bunnel","startTime":1418.77,"endTime":1421.83,"body":"provide the best possible"},{"speaker":"Scott Bunnel","startTime":1418.77,"endTime":1421.83,"body":"digital signal processing?"},{"speaker":"Blaise Delfino","startTime":1421.9199999999998,"endTime":1422.7299999999998,"body":"Absolutely."},{"speaker":"Scott Bunnel","startTime":1422.9899999999998,"endTime":1426.4699999999998,"body":"Back 20-25 years"},{"speaker":"Scott Bunnel","startTime":1422.9899999999998,"endTime":1426.4699999999998,"body":"ago, we kind of went from this"},{"speaker":"Scott Bunnel","startTime":1426.4699999999998,"endTime":1429.83,"body":"thing like well, maybe we"},{"speaker":"Scott Bunnel","startTime":1426.4699999999998,"endTime":1429.83,"body":"shouldn't just amplify sounds in"},{"speaker":"Scott Bunnel","startTime":1429.83,"endTime":1432.2299999999998,"body":"a linear fashion like so every"},{"speaker":"Scott Bunnel","startTime":1429.83,"endTime":1432.2299999999998,"body":"sound because we have to fit"},{"speaker":"Scott Bunnel","startTime":1432.2299999999998,"endTime":1435.02,"body":"people's dynamic range of"},{"speaker":"Scott Bunnel","startTime":1432.2299999999998,"endTime":1435.02,"body":"hearing aid and I've listened to"},{"speaker":"Scott Bunnel","startTime":1435.02,"endTime":1437.1799999999998,"body":"a lot of your podcast, Blaise,"},{"speaker":"Scott Bunnel","startTime":1435.02,"endTime":1437.1799999999998,"body":"and I know you've talked about"},{"speaker":"Scott Bunnel","startTime":1437.1799999999998,"endTime":1441.02,"body":"this before. But this idea of"},{"speaker":"Scott Bunnel","startTime":1437.1799999999998,"endTime":1441.02,"body":"this patient has a dynamic range"},{"speaker":"Scott Bunnel","startTime":1441.29,"endTime":1443.78,"body":"that's available to them based"},{"speaker":"Scott Bunnel","startTime":1441.29,"endTime":1443.78,"body":"on their hearing loss and we"},{"speaker":"Scott Bunnel","startTime":1443.78,"endTime":1446.4799999999998,"body":"want to make sure that we're"},{"speaker":"Scott Bunnel","startTime":1443.78,"endTime":1446.4799999999998,"body":"fitting soft sounds keeping the"},{"speaker":"Scott Bunnel","startTime":1446.4799999999998,"endTime":1449.27,"body":"soft sound soft and loud sounds"},{"speaker":"Scott Bunnel","startTime":1446.4799999999998,"endTime":1449.27,"body":"not too loud. And then the"},{"speaker":"Scott Bunnel","startTime":1449.27,"endTime":1452.2099999999998,"body":"conversational sounds would be"},{"speaker":"Scott Bunnel","startTime":1449.27,"endTime":1452.2099999999998,"body":"about which is about right. So"},{"speaker":"Scott Bunnel","startTime":1452.2099999999998,"endTime":1455.87,"body":"we want to be able to share that"},{"speaker":"Scott Bunnel","startTime":1452.2099999999998,"endTime":1455.87,"body":"we that we do that accurately."},{"speaker":"Scott Bunnel","startTime":1455.9899999999998,"endTime":1458.9299999999998,"body":"And back 20-25 years ago, we did"},{"speaker":"Scott Bunnel","startTime":1455.9899999999998,"endTime":1458.9299999999998,"body":"that through multi channel"},{"speaker":"Scott Bunnel","startTime":1458.9299999999998,"endTime":1462.4699999999998,"body":"compression channels. Channels"},{"speaker":"Scott Bunnel","startTime":1458.9299999999998,"endTime":1462.4699999999998,"body":"are sequential and overlapping"},{"speaker":"Scott Bunnel","startTime":1462.4699999999998,"endTime":1466.1299999999999,"body":"frequency bands within fixed"},{"speaker":"Scott Bunnel","startTime":1462.4699999999998,"endTime":1466.1299999999999,"body":"bandwidth. And multi channel"},{"speaker":"Scott Bunnel","startTime":1466.1299999999999,"endTime":1469.55,"body":"compression works by splitting"},{"speaker":"Scott Bunnel","startTime":1466.1299999999999,"endTime":1469.55,"body":"the input signal into separate"},{"speaker":"Scott Bunnel","startTime":1469.61,"endTime":1473.33,"body":"frequency bands and determining"},{"speaker":"Scott Bunnel","startTime":1469.61,"endTime":1473.33,"body":"at a street level within each"},{"speaker":"Scott Bunnel","startTime":1473.33,"endTime":1476.27,"body":"frequency band and applying"},{"speaker":"Scott Bunnel","startTime":1473.33,"endTime":1476.27,"body":"compression in each band based"},{"speaker":"Scott Bunnel","startTime":1476.27,"endTime":1479.87,"body":"on that level. So it's kind of"},{"speaker":"Scott Bunnel","startTime":1476.27,"endTime":1479.87,"body":"an average of an average, okay,"},{"speaker":"Scott Bunnel","startTime":1479.9299999999998,"endTime":1482.36,"body":"but it did have some kind of"},{"speaker":"Scott Bunnel","startTime":1479.9299999999998,"endTime":1482.36,"body":"side effects. If you take an"},{"speaker":"Scott Bunnel","startTime":1482.36,"endTime":1484.58,"body":"average of an average of an"},{"speaker":"Scott Bunnel","startTime":1482.36,"endTime":1484.58,"body":"average, you can tend to kind of"},{"speaker":"Scott Bunnel","startTime":1484.58,"endTime":1488.4499999999998,"body":"flatten the overall spectrum of"},{"speaker":"Scott Bunnel","startTime":1484.58,"endTime":1488.4499999999998,"body":"the signal, you kind of lose"},{"speaker":"Scott Bunnel","startTime":1488.4499999999998,"endTime":1492.59,"body":"frequency contrast. So the"},{"speaker":"Scott Bunnel","startTime":1488.4499999999998,"endTime":1492.59,"body":"result is an amplification that"},{"speaker":"Scott Bunnel","startTime":1492.59,"endTime":1495.83,"body":"doesn't sound as natural as it"},{"speaker":"Scott Bunnel","startTime":1492.59,"endTime":1495.83,"body":"could be okay, sometimes can be"},{"speaker":"Scott Bunnel","startTime":1495.83,"endTime":1498.08,"body":"a little bit robotic, a little"},{"speaker":"Scott Bunnel","startTime":1495.83,"endTime":1498.08,"body":"bit distorted in the high"},{"speaker":"Scott Bunnel","startTime":1498.08,"endTime":1501.32,"body":"frequency sometimes because we'd"},{"speaker":"Scott Bunnel","startTime":1498.08,"endTime":1501.32,"body":"have the evolution of digital"},{"speaker":"Scott Bunnel","startTime":1501.32,"endTime":1504.26,"body":"technology and we have more"},{"speaker":"Scott Bunnel","startTime":1501.32,"endTime":1504.26,"body":"processing power and more memory"},{"speaker":"Scott Bunnel","startTime":1504.26,"endTime":1508.1599999999999,"body":"to use and we're constantly"},{"speaker":"Scott Bunnel","startTime":1504.26,"endTime":1508.1599999999999,"body":"developing new computer chips to"},{"speaker":"Scott Bunnel","startTime":1508.1599999999999,"endTime":1510.6799999999998,"body":"be able to do that even better."},{"speaker":"Scott Bunnel","startTime":1508.1599999999999,"endTime":1510.6799999999998,"body":"We've decided to use this"},{"speaker":"Scott Bunnel","startTime":1510.6799999999998,"endTime":1514.31,"body":"wideband signal analysis. Okay,"},{"speaker":"Scott Bunnel","startTime":1510.6799999999998,"endTime":1514.31,"body":"so instead of processing"},{"speaker":"Scott Bunnel","startTime":1514.31,"endTime":1517.52,"body":"channels, we're still using like"},{"speaker":"Scott Bunnel","startTime":1514.31,"endTime":1517.52,"body":"a variable compression ratio."},{"speaker":"Scott Bunnel","startTime":1518.09,"endTime":1520.52,"body":"But this wideband signal"},{"speaker":"Scott Bunnel","startTime":1518.09,"endTime":1520.52,"body":"analysis keeps the whole"},{"speaker":"Scott Bunnel","startTime":1520.52,"endTime":1524.4799999999998,"body":"wideband spectrum intact. And if"},{"speaker":"Scott Bunnel","startTime":1520.52,"endTime":1524.4799999999998,"body":"you think about how the cochlea"},{"speaker":"Scott Bunnel","startTime":1524.4799999999998,"endTime":1527.4199999999998,"body":"functions with the Bassler"},{"speaker":"Scott Bunnel","startTime":1524.4799999999998,"endTime":1527.4199999999998,"body":"membrane, and I don't want to"},{"speaker":"Scott Bunnel","startTime":1527.4199999999998,"endTime":1530.3899999999999,"body":"get too deep and because I'm"},{"speaker":"Scott Bunnel","startTime":1527.4199999999998,"endTime":1530.3899999999999,"body":"going to get a lot of trouble"},{"speaker":"Scott Bunnel","startTime":1530.3899999999999,"endTime":1532.55,"body":"because it's been a while since"},{"speaker":"Scott Bunnel","startTime":1530.3899999999999,"endTime":1532.55,"body":"I was in school, right, the"},{"speaker":"Scott Bunnel","startTime":1532.55,"endTime":1535.82,"body":"bassler membrane is kind of"},{"speaker":"Scott Bunnel","startTime":1532.55,"endTime":1535.82,"body":"topically organized by frequency"},{"speaker":"Scott Bunnel","startTime":1535.82,"endTime":1539.06,"body":"and it's a very fluid system."},{"speaker":"Scott Bunnel","startTime":1535.82,"endTime":1539.06,"body":"You think if we broke up the"},{"speaker":"Scott Bunnel","startTime":1539.06,"endTime":1541.6399999999999,"body":"bassler membrane into little"},{"speaker":"Scott Bunnel","startTime":1539.06,"endTime":1541.6399999999999,"body":"different small bassler"},{"speaker":"Scott Bunnel","startTime":1541.6399999999999,"endTime":1545.57,"body":"membranes by frequency, but"},{"speaker":"Scott Bunnel","startTime":1541.6399999999999,"endTime":1545.57,"body":"that'd be a better system. My"},{"speaker":"Scott Bunnel","startTime":1545.57,"endTime":1548.81,"body":"guess is would not right? We we"},{"speaker":"Scott Bunnel","startTime":1545.57,"endTime":1548.81,"body":"want that nice fluid system. So"},{"speaker":"Scott Bunnel","startTime":1548.81,"endTime":1552.8,"body":"we're trying to develop a system"},{"speaker":"Scott Bunnel","startTime":1548.81,"endTime":1552.8,"body":"that has that same fluidity."},{"speaker":"Scott Bunnel","startTime":1553.76,"endTime":1556.34,"body":"Okay. And what it does is it"},{"speaker":"Scott Bunnel","startTime":1553.76,"endTime":1556.34,"body":"kind of preserves the frequency"},{"speaker":"Scott Bunnel","startTime":1556.34,"endTime":1557.1499999999999,"body":"contrast."},{"speaker":"Blaise Delfino","startTime":1557.3,"endTime":1559.61,"body":"And again, what"},{"speaker":"Blaise Delfino","startTime":1557.3,"endTime":1559.61,"body":"you were saying earlier is,"},{"speaker":"Blaise Delfino","startTime":1559.9699999999998,"endTime":1562.9099999999999,"body":"essentially, your thought"},{"speaker":"Blaise Delfino","startTime":1559.9699999999998,"endTime":1562.9099999999999,"body":"process behind that research and"},{"speaker":"Blaise Delfino","startTime":1562.9099999999999,"endTime":1568.6699999999998,"body":"development is to try your best"},{"speaker":"Blaise Delfino","startTime":1562.9099999999999,"endTime":1568.6699999999998,"body":"to introduce products to"},{"speaker":"Blaise Delfino","startTime":1568.6699999999998,"endTime":1574.04,"body":"patients that act and sound like"},{"speaker":"Blaise Delfino","startTime":1568.6699999999998,"endTime":1574.04,"body":"the cochlea, essentially. Right,"},{"speaker":"Blaise Delfino","startTime":1574.07,"endTime":1577.8799999999999,"body":"Scott, you mentioned"},{"speaker":"Blaise Delfino","startTime":1574.07,"endTime":1577.8799999999999,"body":"compression, can you tell us a"},{"speaker":"Blaise Delfino","startTime":1577.8799999999999,"endTime":1581.8999999999999,"body":"little bit more what compression"},{"speaker":"Blaise Delfino","startTime":1577.8799999999999,"endTime":1581.8999999999999,"body":"actually is, when it comes to"},{"speaker":"Blaise Delfino","startTime":1581.8999999999999,"endTime":1584.9299999999998,"body":"hearing aid processing, and"},{"speaker":"Blaise Delfino","startTime":1581.8999999999999,"endTime":1584.9299999999998,"body":"really what Sonic's doing"},{"speaker":"Blaise Delfino","startTime":1584.9299999999998,"endTime":1588.59,"body":"differently when it comes to"},{"speaker":"Blaise Delfino","startTime":1584.9299999999998,"endTime":1588.59,"body":"applying compression and a"},{"speaker":"Blaise Delfino","startTime":1588.59,"endTime":1589.1,"body":"hearing aid?"},{"speaker":"Scott Bunnel","startTime":1589.35,"endTime":1591.12,"body":"Right. And"},{"speaker":"Scott Bunnel","startTime":1589.35,"endTime":1591.12,"body":"compression is something that we"},{"speaker":"Scott Bunnel","startTime":1591.12,"endTime":1594.4799999999998,"body":"first used in the industry,"},{"speaker":"Scott Bunnel","startTime":1591.12,"endTime":1594.4799999999998,"body":"because the outputs of hearing"},{"speaker":"Scott Bunnel","startTime":1594.4799999999998,"endTime":1598.56,"body":"aids once they got loud, this"},{"speaker":"Scott Bunnel","startTime":1594.4799999999998,"endTime":1598.56,"body":"system would cut off the peaks."},{"speaker":"Scott Bunnel","startTime":1599.31,"endTime":1601.4699999999998,"body":"And they call that peak"},{"speaker":"Scott Bunnel","startTime":1599.31,"endTime":1601.4699999999998,"body":"clipping. And it was extremely"},{"speaker":"Scott Bunnel","startTime":1601.4699999999998,"endTime":1604.59,"body":"annoying and a horrible way to"},{"speaker":"Scott Bunnel","startTime":1601.4699999999998,"endTime":1604.59,"body":"do things. And it sounded made"},{"speaker":"Scott Bunnel","startTime":1604.59,"endTime":1607.2299999999998,"body":"the hearing aid sound terrible,"},{"speaker":"Scott Bunnel","startTime":1604.59,"endTime":1607.2299999999998,"body":"right. And the best analogy I"},{"speaker":"Scott Bunnel","startTime":1607.2299999999998,"endTime":1609.84,"body":"had and I had this when I was in"},{"speaker":"Scott Bunnel","startTime":1607.2299999999998,"endTime":1609.84,"body":"graduate school, but there is a"},{"speaker":"Scott Bunnel","startTime":1609.84,"endTime":1612.09,"body":"say if you think about a"},{"speaker":"Scott Bunnel","startTime":1609.84,"endTime":1612.09,"body":"sailboat, if a sailboat couldn't"},{"speaker":"Scott Bunnel","startTime":1612.09,"endTime":1615.0,"body":"get out of the bridge, if they"},{"speaker":"Scott Bunnel","startTime":1612.09,"endTime":1615.0,"body":"can reduce the mass and the sale"},{"speaker":"Scott Bunnel","startTime":1615.0,"endTime":1617.1,"body":"and they can get under the"},{"speaker":"Scott Bunnel","startTime":1615.0,"endTime":1617.1,"body":"bridge. So that's that's the"},{"speaker":"Scott Bunnel","startTime":1617.1,"endTime":1619.53,"body":"first kind of ways we use"},{"speaker":"Scott Bunnel","startTime":1617.1,"endTime":1619.53,"body":"compression in hearing aids was"},{"speaker":"Scott Bunnel","startTime":1619.53,"endTime":1621.6899999999998,"body":"to kind of push the sailboat"},{"speaker":"Scott Bunnel","startTime":1619.53,"endTime":1621.6899999999998,"body":"under the bridge by by"},{"speaker":"Scott Bunnel","startTime":1621.6899999999998,"endTime":1624.87,"body":"compressing the sounds once they"},{"speaker":"Scott Bunnel","startTime":1621.6899999999998,"endTime":1624.87,"body":"got too loud, as wide dynamic"},{"speaker":"Scott Bunnel","startTime":1624.87,"endTime":1628.86,"body":"range compression started"},{"speaker":"Scott Bunnel","startTime":1624.87,"endTime":1628.86,"body":"evolve. We use compression also"},{"speaker":"Scott Bunnel","startTime":1628.86,"endTime":1631.3799999999999,"body":"to make sure that that soft"},{"speaker":"Scott Bunnel","startTime":1628.86,"endTime":1631.3799999999999,"body":"sounds were being amplified"},{"speaker":"Scott Bunnel","startTime":1631.3799999999999,"endTime":1633.75,"body":"appropriately. We use"},{"speaker":"Scott Bunnel","startTime":1631.3799999999999,"endTime":1633.75,"body":"compression ratios that were"},{"speaker":"Scott Bunnel","startTime":1633.75,"endTime":1636.6299999999999,"body":"much lower that allowed soft"},{"speaker":"Scott Bunnel","startTime":1633.75,"endTime":1636.6299999999999,"body":"sounds to still be amplified a"},{"speaker":"Scott Bunnel","startTime":1636.6299999999999,"endTime":1639.57,"body":"little you know a little bit"},{"speaker":"Scott Bunnel","startTime":1636.6299999999999,"endTime":1639.57,"body":"more. But make sure those loud"},{"speaker":"Scott Bunnel","startTime":1639.57,"endTime":1642.2399999999998,"body":"sounds were getting over"},{"speaker":"Scott Bunnel","startTime":1639.57,"endTime":1642.2399999999998,"body":"amplified. And one of the things"},{"speaker":"Scott Bunnel","startTime":1642.2399999999998,"endTime":1645.27,"body":"Sonic is doing differently with"},{"speaker":"Scott Bunnel","startTime":1642.2399999999998,"endTime":1645.27,"body":"compression is we found over"},{"speaker":"Scott Bunnel","startTime":1645.27,"endTime":1648.7199999999998,"body":"time, that compression can have"},{"speaker":"Scott Bunnel","startTime":1645.27,"endTime":1648.7199999999998,"body":"a real effect on a speech and"},{"speaker":"Scott Bunnel","startTime":1648.7199999999998,"endTime":1649.6499999999999,"body":"noise environment."},{"speaker":"Blaise Delfino","startTime":1649.7199999999998,"endTime":1651.37,"body":"Yes, yes."},{"speaker":"Scott Bunnel","startTime":1651.57,"endTime":1654.03,"body":"So Blaise, think"},{"speaker":"Scott Bunnel","startTime":1651.57,"endTime":1654.03,"body":"about the fitting rationales"},{"speaker":"Scott Bunnel","startTime":1654.03,"endTime":1656.34,"body":"that you that you have available"},{"speaker":"Scott Bunnel","startTime":1654.03,"endTime":1656.34,"body":"to you as a hearing care"},{"speaker":"Scott Bunnel","startTime":1656.34,"endTime":1660.3,"body":"professional. Right, you have"},{"speaker":"Scott Bunnel","startTime":1656.34,"endTime":1660.3,"body":"generic fitting rationales like"},{"speaker":"Scott Bunnel","startTime":1660.6,"endTime":1663.9899999999998,"body":"NAL two and DSL, and you have"},{"speaker":"Scott Bunnel","startTime":1660.6,"endTime":1663.9899999999998,"body":"proprietary fitting rationales"},{"speaker":"Scott Bunnel","startTime":1663.9899999999998,"endTime":1666.87,"body":"with a brand you're using. So we"},{"speaker":"Scott Bunnel","startTime":1663.9899999999998,"endTime":1666.87,"body":"call our proprietary fitting"},{"speaker":"Scott Bunnel","startTime":1666.87,"endTime":1671.34,"body":"rationale best fit fast. Those"},{"speaker":"Scott Bunnel","startTime":1666.87,"endTime":1671.34,"body":"fitting rationales are designed"},{"speaker":"Scott Bunnel","startTime":1671.34,"endTime":1673.62,"body":"for speech and quiet"},{"speaker":"Scott Bunnel","startTime":1671.34,"endTime":1673.62,"body":"environment, when you think"},{"speaker":"Scott Bunnel","startTime":1673.62,"endTime":1676.08,"body":"about it, and they work great. I"},{"speaker":"Scott Bunnel","startTime":1673.62,"endTime":1676.08,"body":"think you might agree with me"},{"speaker":"Scott Bunnel","startTime":1676.08,"endTime":1678.4499999999998,"body":"that you could put you can use"},{"speaker":"Scott Bunnel","startTime":1676.08,"endTime":1678.4499999999998,"body":"any hearing aid manufacturer,"},{"speaker":"Scott Bunnel","startTime":1678.6,"endTime":1680.7299999999998,"body":"any manufacturer's hearing aids"},{"speaker":"Scott Bunnel","startTime":1678.6,"endTime":1680.7299999999998,"body":"is going to sound good in a"},{"speaker":"Scott Bunnel","startTime":1680.7299999999998,"endTime":1683.1299999999999,"body":"speech and quiet environment,"},{"speaker":"Scott Bunnel","startTime":1680.7299999999998,"endTime":1683.1299999999999,"body":"you can bring him into the booth"},{"speaker":"Scott Bunnel","startTime":1683.1299999999999,"endTime":1685.9499999999998,"body":"and do your real ear that you're"},{"speaker":"Scott Bunnel","startTime":1683.1299999999999,"endTime":1685.9499999999998,"body":"doing and fitted to the"},{"speaker":"Scott Bunnel","startTime":1685.9499999999998,"endTime":1687.9299999999998,"body":"patient's hearing loss as best"},{"speaker":"Scott Bunnel","startTime":1685.9499999999998,"endTime":1687.9299999999998,"body":"you can. And they're gonna say,"},{"speaker":"Scott Bunnel","startTime":1687.9299999999998,"endTime":1690.03,"body":"okay, this, I'm sitting in a"},{"speaker":"Scott Bunnel","startTime":1687.9299999999998,"endTime":1690.03,"body":"sound booth, everything sounds"},{"speaker":"Scott Bunnel","startTime":1690.03,"endTime":1690.3899999999999,"body":"great, right?"},{"speaker":"Blaise Delfino","startTime":1690.3899999999999,"endTime":1691.26,"body":"It's gonna sound"},{"speaker":"Blaise Delfino","startTime":1690.3899999999999,"endTime":1691.26,"body":"great."},{"speaker":"Scott Bunnel","startTime":1691.8,"endTime":1693.6599999999999,"body":"Right? But what"},{"speaker":"Scott Bunnel","startTime":1691.8,"endTime":1693.6599999999999,"body":"happens when they go out in the"},{"speaker":"Scott Bunnel","startTime":1693.6599999999999,"endTime":1696.6,"body":"real world where there's complex"},{"speaker":"Scott Bunnel","startTime":1693.6599999999999,"endTime":1696.6,"body":"listening environments,"},{"speaker":"Scott Bunnel","startTime":1696.6,"endTime":1698.76,"body":"everywhere you look and, most"},{"speaker":"Scott Bunnel","startTime":1696.6,"endTime":1698.76,"body":"people are going from one"},{"speaker":"Scott Bunnel","startTime":1698.76,"endTime":1701.7299999999998,"body":"complex listening environment to"},{"speaker":"Scott Bunnel","startTime":1698.76,"endTime":1701.7299999999998,"body":"the next, the number one problem"},{"speaker":"Scott Bunnel","startTime":1701.76,"endTime":1705.33,"body":"that you occur when it comes to"},{"speaker":"Scott Bunnel","startTime":1701.76,"endTime":1705.33,"body":"hearing aids, and processing"},{"speaker":"Scott Bunnel","startTime":1705.33,"endTime":1708.6,"body":"speeches, speech in noise"},{"speaker":"Scott Bunnel","startTime":1705.33,"endTime":1708.6,"body":"continues to be difficult. But"},{"speaker":"Scott Bunnel","startTime":1708.6299999999999,"endTime":1711.36,"body":"in a speech in noise"},{"speaker":"Scott Bunnel","startTime":1708.6299999999999,"endTime":1711.36,"body":"environment, we're tend to over"},{"speaker":"Scott Bunnel","startTime":1711.36,"endTime":1713.85,"body":"compress the signal, especially"},{"speaker":"Scott Bunnel","startTime":1711.36,"endTime":1713.85,"body":"in the high frequencies, and"},{"speaker":"Scott Bunnel","startTime":1713.85,"endTime":1717.2099999999998,"body":"we're causing distortion and a"},{"speaker":"Scott Bunnel","startTime":1713.85,"endTime":1717.2099999999998,"body":"less than desirable result when"},{"speaker":"Scott Bunnel","startTime":1717.2099999999998,"endTime":1719.82,"body":"it comes to listening to speech"},{"speaker":"Scott Bunnel","startTime":1717.2099999999998,"endTime":1719.82,"body":"in noise and kind of the"},{"speaker":"Scott Bunnel","startTime":1719.82,"endTime":1722.28,"body":"research showed that actually"},{"speaker":"Scott Bunnel","startTime":1719.82,"endTime":1722.28,"body":"having less compression in a"},{"speaker":"Scott Bunnel","startTime":1722.28,"endTime":1726.2399999999998,"body":"speech in noise environment was"},{"speaker":"Scott Bunnel","startTime":1722.28,"endTime":1726.2399999999998,"body":"going to be a better way to do"},{"speaker":"Scott Bunnel","startTime":1726.2399999999998,"endTime":1729.4499999999998,"body":"it. So we developed a"},{"speaker":"Scott Bunnel","startTime":1726.2399999999998,"endTime":1729.4499999999998,"body":"compression algorithm a few"},{"speaker":"Scott Bunnel","startTime":1729.4499999999998,"endTime":1732.2399999999998,"body":"years back, we call it smart"},{"speaker":"Scott Bunnel","startTime":1729.4499999999998,"endTime":1732.2399999999998,"body":"compress. So what this algorithm"},{"speaker":"Scott Bunnel","startTime":1732.2399999999998,"endTime":1736.26,"body":"does is it kind of estimates the"},{"speaker":"Scott Bunnel","startTime":1732.2399999999998,"endTime":1736.26,"body":"signal to noise ratio at fast"},{"speaker":"Scott Bunnel","startTime":1736.26,"endTime":1739.11,"body":"and slow speeds, and to always"},{"speaker":"Scott Bunnel","startTime":1736.26,"endTime":1739.11,"body":"know when there's speech and"},{"speaker":"Scott Bunnel","startTime":1739.11,"endTime":1741.7199999999998,"body":"when there's noise. And when"},{"speaker":"Scott Bunnel","startTime":1739.11,"endTime":1741.7199999999998,"body":"there's a speech and noise"},{"speaker":"Scott Bunnel","startTime":1741.7199999999998,"endTime":1743.8799999999999,"body":"environment, we're going to"},{"speaker":"Scott Bunnel","startTime":1741.7199999999998,"endTime":1743.8799999999999,"body":"reduce the amount of"},{"speaker":"Scott Bunnel","startTime":1743.8799999999999,"endTime":1744.51,"body":"compression."},{"speaker":"Blaise Delfino","startTime":1744.81,"endTime":1747.54,"body":"Just to dovetail"},{"speaker":"Blaise Delfino","startTime":1744.81,"endTime":1747.54,"body":"off what you're saying the in"},{"speaker":"Blaise Delfino","startTime":1747.54,"endTime":1752.6999999999998,"body":"house case study that I shared"},{"speaker":"Blaise Delfino","startTime":1747.54,"endTime":1752.6999999999998,"body":"with with you, actually Mike"},{"speaker":"Blaise Delfino","startTime":1752.6999999999998,"endTime":1756.51,"body":"Greco sent it your way. Shout"},{"speaker":"Blaise Delfino","startTime":1752.6999999999998,"endTime":1756.51,"body":"out to our good friend Mike."},{"speaker":"Blaise Delfino","startTime":1757.35,"endTime":1764.04,"body":"When it comes to Sonic's ability"},{"speaker":"Blaise Delfino","startTime":1757.35,"endTime":1764.04,"body":"to increase speech understanding"},{"speaker":"Blaise Delfino","startTime":1764.04,"endTime":1768.1799999999998,"body":"and decrease listening effort."},{"speaker":"Blaise Delfino","startTime":1764.04,"endTime":1768.1799999999998,"body":"It really is incredible what you"},{"speaker":"Blaise Delfino","startTime":1768.1799999999998,"endTime":1772.9199999999998,"body":"and your team have done with the"},{"speaker":"Blaise Delfino","startTime":1768.1799999999998,"endTime":1772.9199999999998,"body":"hearing technology that you have"},{"speaker":"Blaise Delfino","startTime":1772.9199999999998,"endTime":1778.1699999999998,"body":"and continue to develop.Tthe"},{"speaker":"Blaise Delfino","startTime":1772.9199999999998,"endTime":1778.1699999999998,"body":"research findings that we had my"},{"speaker":"Blaise Delfino","startTime":1778.1999999999998,"endTime":1782.1,"body":"myself and Dr. Delfino"},{"speaker":"Blaise Delfino","startTime":1778.1999999999998,"endTime":1782.1,"body":"absolutely amazing. We had"},{"speaker":"Blaise Delfino","startTime":1782.1,"endTime":1786.2399999999998,"body":"patients who presented with"},{"speaker":"Blaise Delfino","startTime":1782.1,"endTime":1786.2399999999998,"body":"severe speech in noise scores."},{"speaker":"Blaise Delfino","startTime":1786.3899999999999,"endTime":1790.6499999999999,"body":"And with the Sonic we actually"},{"speaker":"Blaise Delfino","startTime":1786.3899999999999,"endTime":1790.6499999999999,"body":"tested the Sonic Captivate 100s"},{"speaker":"Blaise Delfino","startTime":1790.8,"endTime":1794.6399999999999,"body":"increased overall speech"},{"speaker":"Blaise Delfino","startTime":1790.8,"endTime":1794.6399999999999,"body":"understanding significantly in"},{"speaker":"Blaise Delfino","startTime":1794.6399999999999,"endTime":1795.84,"body":"noisy situations."},{"speaker":"Scott Bunnel","startTime":1795.9299999999998,"endTime":1797.4599999999998,"body":"That's great to"},{"speaker":"Scott Bunnel","startTime":1795.9299999999998,"endTime":1797.4599999999998,"body":"hear that and we hear that a lot"},{"speaker":"Scott Bunnel","startTime":1797.4599999999998,"endTime":1800.07,"body":"but it's nice that you were able"},{"speaker":"Scott Bunnel","startTime":1797.4599999999998,"endTime":1800.07,"body":"to like document it in your"},{"speaker":"Blaise Delfino","startTime":1800.07,"endTime":1801.09,"body":"Yes, absolutely"},{"speaker":"Scott Bunnel","startTime":1801.09,"endTime":1803.1599999999999,"body":"Your own little"},{"speaker":"Scott Bunnel","startTime":1801.09,"endTime":1803.1599999999999,"body":"case studies, it's fantastic."},{"speaker":"Blaise Delfino","startTime":1803.4599999999998,"endTime":1805.7399999999998,"body":"Scott, I want to"},{"speaker":"Blaise Delfino","startTime":1803.4599999999998,"endTime":1805.7399999999998,"body":"thank you again for joining us"},{"speaker":"Blaise Delfino","startTime":1805.77,"endTime":1809.82,"body":"on the Hearing Matters Podcast"},{"speaker":"Blaise Delfino","startTime":1805.77,"endTime":1809.82,"body":"for those tuned in, Please tune"},{"speaker":"Blaise Delfino","startTime":1809.82,"endTime":1813.6,"body":"in next week because Scott is"},{"speaker":"Blaise Delfino","startTime":1809.82,"endTime":1813.6,"body":"going to be joining us again,"},{"speaker":"Blaise Delfino","startTime":1813.8999999999999,"endTime":1819.54,"body":"talking about Sonic's newest"},{"speaker":"Blaise Delfino","startTime":1813.8999999999999,"endTime":1819.54,"body":"hearing aid, the Radiant. Until"},{"speaker":"Blaise Delfino","startTime":1819.54,"endTime":1821.37,"body":"next time, hear life's story."}]}