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Making the Fan
Turn casual customers into faithful fans. And employees into evangelists.
A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn.
Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.
Making the Fan
Storytelling and the Science of Cool (Part 2) w/ Troy Campbell
In the second half of this two-part episode, we’re diving into why Disney uses portals, the principles of meta-modernism and why something is “cool” with Dr. Troy Campbell. Campbell is the Chief Scientist at On Your Feet and his research and career has centered around the intersection of scientific minds and artistic hearts and how to create and capture original and powerful ideas and make amazing things.
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3:29 The Importance of “Portals”
11:19 The Science of “Cool”
18:12 How to Break the Norm
23:01 Meta-Modernism
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To learn more about Troy’s research on the intersection of Scientific Mind, Artistic Heart, check out:
Check out other topics referenced in this episode:
Metamodernist Manifesto by Luke Turner
Connect with Host, David Millay:
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Follow David Millay on TWITTER: https://twitter.com/DavidMillay