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Marketing for Humans
Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.
Marketing for Humans
Dana Magnus: What is a B Corporation?
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Christina Frei
Today I speak with Dana Magnus, a creative brand strategist in the Chicago area. Dana Magnus is a Zero Waste Advocate and someone on a B Corp Journey. I love meeting with other marketing professionals, because even though we do similar work, it’s fascinating to see a different take. Dana helps businesses find their mission, and then creates mission-driven marketing. Dana is also a photographer, so her Instagram feed is gorgeous. In this episode, we’ll hear from Dana about her journey to become a B Corporation, what that all means, and how it’s impacting her business.
Video of the Interview
The MKTG Brand
Dana's Instagram Feed:
Dana Magnus
GoodOnYou Website - Emma Watson
Certified B Corporation