In this episode of the CX Innovators podcast Judy Mottl, editor of Retail Customer Experience, talks with Dr. Steven Stovall, Ph.D., associate professor of management at Southeast Missouri State University, on how the Gen Z consumer is impacting the retail customer experience strategy.

Stovall is former corporate executive who managed a global sales team overseeing $7.5 billion in annual revenue and has continued his entrepreneurial pursuits, starting a restaurant, an antique resale business and a hops farm. His unique combination of academic expertise and real-world business ownership makes him a compelling voice on how brands can effectively navigate changing consumer values.