Minnesota Circle

Audra Robinson, Creator of Rocky Robinson, on Why Diversity is so Important in the Market, Why Representation Matters, and How She Built Her Company From the Ground up Out of Her Dream of Showing Girls Their Limitless Possibilities.

October 20, 2020 Hannah and Nicole
Minnesota Circle
Audra Robinson, Creator of Rocky Robinson, on Why Diversity is so Important in the Market, Why Representation Matters, and How She Built Her Company From the Ground up Out of Her Dream of Showing Girls Their Limitless Possibilities.
Show Notes

In this episode, we speak with Audra Robinson, the creator and founder of Rocky Robinson. Rocky Robinson aims to be a brand that is relevant and specifically made for Black girls, to teach them to love themselves from the inside out. Audra shares with us all about how Rocky was born, how she was able to get this company off the group, and that representation matters! 

Audra Robinson, founder of Rocky Robinson, was born a dreamer. It was her imagination, creativity and vision that brought Rocky to life. After over 15 years of working in the retail marketing industry, often being “the only” in the room, she noticed that something was missing, a brand that was relevant and specifically made for Black girls. 

Launched March 2020, Rocky Robinson, a self-care brand for girls, was created to teach Black girls to love themselves from the inside out with personal care products including shower gel, lotion and lip balm- and we have hand sanitizer too! Rocky was created because representation matters!   

The heart and mission of Rocky is to show  girls their limitless possibilities and celebrate their brilliance, beauty and magic with social and digital content. Our heart and mission is to align with organizations that are dedicated to providing better outcomes for Black girls, and we will use portions of the proceeds to help girls pursue their greatest vision for their lives, including helping put girls through college.  

To learn more, shop or donate purchased products visit, www.itsmerocky.com and on Instagram @youresocuterocky.
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