Real World Behavioural Science
Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world.
We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a new hosting duo, and a mission to bring you the latest thinking in applied behavioural science.
The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.
Each month, Dr Paul Chadwick (CEO of the BSPHN) and Dr Tiago Moutela (Associate Director at Claremont), interview professionals from the worlds of public health, academia and industry.
Real World Behavioural Science
Professor Mike Kelly, Part 1 (Institute of Public Health & University of Cambridge and ex-Director or NICE)
This Christmas Special (Part 1) features Professor Mike Kelly, who is Senior Visiting Fellow in the Department of Public Health and Primary Care at the Institute of Public Health and a member of St John's College at the University of Cambridge. Mike is the Ex Director of NICE, where he spent over 10 years leading the organisation to support people working in the public health industry to use evidence-based methodologies.
In part one of our discussion we cover Mike's experience working in public health across a huge range of research topics from the prevention of non-communicable disease to end of life care, all of which have close links to behaviour change and other social matters.
Through his work at NICE he came across some criticism for being part of a 'nanny state' and trying to do more than simply advise people on how to live healthily. Mike takes us through how science and advice can face stumbling blocks when being recommended to local authorities and even individuals, as well as how the approach to public health has moved from a macro or social scale (environment) to a much more micro scale (individual medications etc), and how this might well be shifting back to a realisation that 'we are the way we live'.
Finally, Mike discusses the problems we face translating ideas and languages between sociology, biology and behavioural science, and how we then implement those ideas.
Part two will be out Friday 20th December as a Christmas treat, and will unpick Mike's applications of behavioural science, including nudge theory and choice architecture.