Real World Behavioural Science
Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world.
We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a new hosting duo, and a mission to bring you the latest thinking in applied behavioural science.
The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.
Each month, Dr Paul Chadwick (CEO of the BSPHN) and Dr Tiago Moutela (Associate Director at Claremont), interview professionals from the worlds of public health, academia and industry.
Real World Behavioural Science
Samuel Salzer (Behavioral Strategist)
Samuel Salzer joins me, Stu King, for this month's RWBS podcast. Samuel Salzer is an experienced behavioural strategist specialising in the digital health space. His work involves applying insights from behavioural science and behavioural economics to build user-centered and habit-forming products and services.
In our discussion we covered how Samuel entered the field to where he is now with consulting work and his newsletter Habit Weekly. It now has thousands of subscribers and goes out to over a hundred countries.
Samuel shared some of the best work he has seen such as mental health apps created with behavioural experts and research that showed how long it actually takes to form a habit! He shared his use of behaviour science to change his own habits - such as understanding why his long streak of learning a language every day still wasn't sticking. Samuel suggests the best way to start using behavioural economics in your work without being overwhelmed by all the content out there.
You can check out and sign up to Samual's Habit Weekly newsletter yourself - it has something for every level, from leaders in the field to those just starting out.
Don't forget you can become a member of the BSPHN for just £25 or £10 if a student for lots of benefits and access to content.