Real World Behavioural Science
Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world.
We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a new hosting duo, and a mission to bring you the latest thinking in applied behavioural science.
The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.
Each month, Dr Paul Chadwick (CEO of the BSPHN) and Dr Tiago Moutela (Associate Director at Claremont), interview professionals from the worlds of public health, academia and industry.
Real World Behavioural Science
Aline Holzwarth (Applied Behavioural Scientist at Pattern Health & Principal of the Center for Advanced Hindsight at Duke University)
This episode is recorded in the midst of the Coronavirus lockdown and features Aline Holzwarth.
Aline is an applied behavioural scientist, specialising in digital health research and scientifically informed product design. Her training in psychology and business, and her experience working in research and healthcare have given her the interdisciplinary lens necessary to appreciate the complexity of decision-making in the real world.
We discuss Aline's journey to Dan Ariely's research lab, where she works with illustrators, policy makers, and scientists to test behavioural research's validity in the real world. We look at the impact of the Coronavirus and lockdown, such as breaking down (sometimes decades worth of) barriers in healthcare and the longevity of the flip from in-person to digital interventions. Aline also shares some of her favourite examples of behaviour change in health, such as a simple change on a form leading to a huge saving.
To connect and learn from people working in behaviour change across academia, industry and public health do think about joining the BSPHN. You can join for £25 if you are working and £10 if not including if you are a student, so there is no good excuse not to join!