Real World Behavioural Science
The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.
Each month, Stu King (BSPHN Committee Member and founder & CEO of behaviour change specialists BeeZee Bodies) and Dr Tiago Moutela (Head of Behavioural Science at BeeZee Bodies), interview professionals from the worlds of public health, academia and industry, who are using behavioural science to help change people’s lives.
We have episodes featuring:
- Professor Jim McManus - Co-founder of the BSPHN & Director of Public Health, Hertfordshire County Council, UK
- Dr Amy Bucher – Behavioural Scientist at MadPow, Boston, USA
- Dr Nick Cavill – Quasi-academic and Director of a Public Health Consultancy, UK
- Professor Chris Armitage – Professor of Health Psychology, University of Manchester, UK
- Rich Sheridan – CEO and Chief Storyteller at Menlo Innovations, Ann Arbour, USA
- Dr Justin Varney - Director of Public Health at Birmingham City Council, UK
- Mike Kelly - Visiting Fellow at Cambridge University Institute of Public Health, UK
- Wendy Wills - University of Hertfordshire
- Kim Roberts - HENRY
We have some great guests in the pipeline from across industry, public health and academia and from across the world, including:
- Samuel Salzer - Habits Weekly, Sweden
- Tim Chadborn - PHE Behavioural Insights Team
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Real World Behavioural Science
Dr Amy Bucher (Behaviour Change Design Director for Mad Pow)
This interview with Dr Amy Bucher highlights how behavioural science is being used in the industry to improve people's lives realistically and sustainably.
Amy is the Behaviour Change Design Director for Mad Pow, based in Boston in the United States. Throughout her career, Amy has focused on crafting engaging and motivating solutions that help people change behaviour, especially related to health, wellness, learning, and financial well-being. Amy has worked as a Senior Strategist for CVS in their Digital Specialty Pharmacy, and with Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavioural Science.
Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organisational psychology from the University of Michigan, Ann Arbor, and excitingly is the author of the upcoming Rosenfeld Media book Engaged: Psychology for Digital Product Design.
This episode provides a great overview of a very unique route into the behavioural sciences as well as the innovative ways that MadPow are developing industry leading techniques to make change happen.