Armen Hammer has worn a lot of hats around the CrossFit community: Athlete, affiliate owner, writer, vlogger, you name it. And his relationship with CrossFit HQ has been colorful, to say the least. Years ago, Armen, who was attending as a blogger and spectator, was removed from the CrossFit Games by event staff.
More recently, he’s built close friendships with people inside CrossFit’s leadership, and his videos and social media posts about goings-on inside the CrossFit community are some of the most popular content in the space. He’s also broken and confirmed some massive news stories, including the announcement that Greg Glassman would be retiring as CrossFit’s CEO. We recorded this podcast just one day after that become public knowledge, and our discussion revolves around the CrossFit Games, CrossFit as a company, and how the community is reacting to sudden changes.