ELEVEN Australia Podcast Series
This Podcast Series is an insight into ELEVEN Australia, featuring candid conversations with its people. Deep dive into what it takes to get a new brand off the ground. From the creatives, to marketing, education and sales, every area plays a role with its challenges and wins, and is as important as each other.
ELEVEN Australia Podcast Series
Episode 3 - Knowledge is Power-ELEVEN EDU
In this episode we talk all things education. With years of industry experience and as the head of ELEVEN EDU globally, Leesa Smith discusses how education connects people, how it up-skills stylists, creates loyalty with a brand, and most importantly how education is developed to drive sales. For a brand to grow and have longevity it requires education with marketing and sales to work together for a common goal. With a fresh new way to educate through Pop Up education, Leesa explains that the success of ELEVEN EDU is ensuring its looks are attainable, education is authentic and able to be implemented that very day on the salon floor with paying clients.