Headliner USA 214: Dave Hetrick: The future of Royer Labs and Undertone Audio

Former drummer, songwriter, studio owner and self-described “cynical recording engineer,” Dave Hetrick has built his career trying to bridge the gap between engineering obsession and commercial reality, along the way helping brands such as Event Electronics, KRK and ADAM Audio grow, evolve and ultimately reach successful exits. Now, as president and chief revenue officer of Royer Labs and Undertone Audio, he is applying those lessons to two of the most respected names in high-end recording. In this candid conversation with Headliner, Hetrick reflects on the hard lessons learned from his time at KRK, why some boutique companies succeed while others fail, how to earn trust from sceptical engineers, his upmarket product plans for Royer Labs and Undertone Audio, his goal to “un-pigeonhole” Royer Labs, and he reveals his next brand acquisition plans.