{"version":"1.0.0","segments":[{"speaker":"Lilian Sue","startTime":0.0,"endTime":5.52,"body":"It's a strategy that"},{"speaker":"Lilian Sue","startTime":0.0,"endTime":5.52,"body":"essentially positions your brand"},{"speaker":"Lilian Sue","startTime":5.76,"endTime":11.22,"body":"and the story that you have to"},{"speaker":"Lilian Sue","startTime":5.76,"endTime":11.22,"body":"share, the right way. And by"},{"speaker":"Lilian Sue","startTime":11.25,"endTime":15.36,"body":"doing that, it allows you to"},{"speaker":"Lilian Sue","startTime":11.25,"endTime":15.36,"body":"connect with media, the right"},{"speaker":"Lilian Sue","startTime":15.36,"endTime":20.01,"body":"people the right way in order to"},{"speaker":"Lilian Sue","startTime":15.36,"endTime":20.01,"body":"amplify your message. That's the"},{"speaker":"Lilian Sue","startTime":20.01,"endTime":23.76,"body":"very basic thing. In order to"},{"speaker":"Lilian Sue","startTime":20.01,"endTime":23.76,"body":"get that press coverage that"},{"speaker":"Lilian Sue","startTime":23.76,"endTime":28.26,"body":"will help amplify your message,"},{"speaker":"Lilian Sue","startTime":23.76,"endTime":28.26,"body":"raise brand awareness, help you"},{"speaker":"Lilian Sue","startTime":28.26,"endTime":32.88,"body":"build your reputation, and"},{"speaker":"Lilian Sue","startTime":28.26,"endTime":32.88,"body":"hopefully increase sales as well"},{"speaker":"Lilian Sue","startTime":32.88,"endTime":36.48,"body":"for entrepreneurs that you know"},{"speaker":"Lilian Sue","startTime":32.88,"endTime":36.48,"body":"are service or product based."},{"speaker":"The MindShift Podcast","startTime":38.61,"endTime":41.01,"body":"This is"},{"speaker":"The MindShift Podcast","startTime":38.61,"endTime":41.01,"body":"The MindShift Podcast where we"},{"speaker":"The MindShift Podcast","startTime":41.01,"endTime":44.19,"body":"share real stories, real"},{"speaker":"The MindShift Podcast","startTime":41.01,"endTime":44.19,"body":"strategies, that will help you"},{"speaker":"The MindShift Podcast","startTime":44.22,"endTime":48.12,"body":"find real success. This is the"},{"speaker":"The MindShift Podcast","startTime":44.22,"endTime":48.12,"body":"place to hear from people just"},{"speaker":"The MindShift Podcast","startTime":48.12,"endTime":51.42,"body":"like you who have taken their"},{"speaker":"The MindShift Podcast","startTime":48.12,"endTime":51.42,"body":"ideas, goals and dreams from a"},{"speaker":"The MindShift Podcast","startTime":51.42,"endTime":54.54,"body":"point of inspiration to"},{"speaker":"The MindShift Podcast","startTime":51.42,"endTime":54.54,"body":"realization or when life knocked"},{"speaker":"The MindShift Podcast","startTime":54.54,"endTime":58.41,"body":"them down, from a point of"},{"speaker":"The MindShift Podcast","startTime":54.54,"endTime":58.41,"body":"breakdown to breakthrough. I'm"},{"speaker":"The MindShift Podcast","startTime":58.41,"endTime":60.78,"body":"your host, Darrell Evans. Let's"},{"speaker":"The MindShift Podcast","startTime":58.41,"endTime":60.78,"body":"get started with today's"},{"speaker":"The MindShift Podcast","startTime":60.78,"endTime":61.23,"body":"episode."},{"speaker":"Darrell Evans","startTime":65.44,"endTime":67.03,"body":"Hey, my friend."},{"speaker":"Darrell Evans","startTime":65.44,"endTime":67.03,"body":"Welcome back to another episode"},{"speaker":"Darrell Evans","startTime":67.03,"endTime":69.4,"body":"of The MindShift Podcast, the"},{"speaker":"Darrell Evans","startTime":67.03,"endTime":69.4,"body":"place where every week you get a"},{"speaker":"Darrell Evans","startTime":69.4,"endTime":72.34,"body":"chance to sit down with one of"},{"speaker":"Darrell Evans","startTime":69.4,"endTime":72.34,"body":"my thought leaders and shift"},{"speaker":"Darrell Evans","startTime":72.34,"endTime":74.59,"body":"your mind so you can shift your"},{"speaker":"Darrell Evans","startTime":72.34,"endTime":74.59,"body":"results around a topic that will"},{"speaker":"Darrell Evans","startTime":74.59,"endTime":78.43,"body":"impact your business or your"},{"speaker":"Darrell Evans","startTime":74.59,"endTime":78.43,"body":"life. And today is no different."},{"speaker":"Darrell Evans","startTime":78.43,"endTime":82.36,"body":"Today I have Lilian Sue with me."},{"speaker":"Darrell Evans","startTime":78.43,"endTime":82.36,"body":"She's a PR coach and she goes"},{"speaker":"Darrell Evans","startTime":82.36,"endTime":85.24,"body":"beyond the work of what a"},{"speaker":"Darrell Evans","startTime":82.36,"endTime":85.24,"body":"traditional publicist does and"},{"speaker":"Darrell Evans","startTime":85.24,"endTime":88.36,"body":"focuses on empowering"},{"speaker":"Darrell Evans","startTime":85.24,"endTime":88.36,"body":"entrepreneurs, not just get"},{"speaker":"Darrell Evans","startTime":88.36,"endTime":91.51,"body":"press results. She chose to buck"},{"speaker":"Darrell Evans","startTime":88.36,"endTime":91.51,"body":"the industry standard and"},{"speaker":"Darrell Evans","startTime":91.51,"endTime":96.04,"body":"provide a more personalized"},{"speaker":"Darrell Evans","startTime":91.51,"endTime":96.04,"body":"support and service because she"},{"speaker":"Darrell Evans","startTime":96.04,"endTime":98.41,"body":"saw that it was lacking in the"},{"speaker":"Darrell Evans","startTime":96.04,"endTime":98.41,"body":"industry and creative"},{"speaker":"Darrell Evans","startTime":98.41,"endTime":101.83,"body":"entrepreneurs like you and me,"},{"speaker":"Darrell Evans","startTime":98.41,"endTime":101.83,"body":"needed that kind of support. Now"},{"speaker":"Darrell Evans","startTime":101.83,"endTime":104.77,"body":"through her strategic coaching"},{"speaker":"Darrell Evans","startTime":101.83,"endTime":104.77,"body":"program and her brand new"},{"speaker":"Darrell Evans","startTime":104.77,"endTime":108.85,"body":"self-paced hybrid PR course, The"},{"speaker":"Darrell Evans","startTime":104.77,"endTime":108.85,"body":"Attraction Blueprint, she"},{"speaker":"Darrell Evans","startTime":108.85,"endTime":112.42,"body":"empowers creative entrepreneurs"},{"speaker":"Darrell Evans","startTime":108.85,"endTime":112.42,"body":"to gain the confidence and learn"},{"speaker":"Darrell Evans","startTime":112.51,"endTime":117.28,"body":"how to develop their own"},{"speaker":"Darrell Evans","startTime":112.51,"endTime":117.28,"body":"successful PR campaigns. Lilian,"},{"speaker":"Darrell Evans","startTime":117.28,"endTime":119.17,"body":"welcome to The MindShift"},{"speaker":"Darrell Evans","startTime":117.28,"endTime":119.17,"body":"Podcast."},{"speaker":"Lilian Sue","startTime":119.5,"endTime":121.18,"body":"Hey, Darrell, thanks"},{"speaker":"Lilian Sue","startTime":119.5,"endTime":121.18,"body":"for having me."},{"speaker":"Darrell Evans","startTime":121.27,"endTime":123.31,"body":"It's gonna be"},{"speaker":"Darrell Evans","startTime":121.27,"endTime":123.31,"body":"fun. This is a topic that you"},{"speaker":"Darrell Evans","startTime":123.31,"endTime":126.49,"body":"and I talked offline, I am"},{"speaker":"Darrell Evans","startTime":123.31,"endTime":126.49,"body":"intrigued by. I've been around"},{"speaker":"Darrell Evans","startTime":126.49,"endTime":130.54,"body":"the marketing space for a long"},{"speaker":"Darrell Evans","startTime":126.49,"endTime":130.54,"body":"time, better than 20 years. And"},{"speaker":"Darrell Evans","startTime":130.54,"endTime":134.77,"body":"PR, I'm a rookie at PR, I'm a"},{"speaker":"Darrell Evans","startTime":130.54,"endTime":134.77,"body":"novice at PR. So I'm intrigued"},{"speaker":"Darrell Evans","startTime":135.13,"endTime":138.43,"body":"by the topic. And I want to"},{"speaker":"Darrell Evans","startTime":135.13,"endTime":138.43,"body":"start before we dive into the"},{"speaker":"Darrell Evans","startTime":138.43,"endTime":142.69,"body":"nitty gritty and really unpack"},{"speaker":"Darrell Evans","startTime":138.43,"endTime":142.69,"body":"some of the expertise that is PR"},{"speaker":"Darrell Evans","startTime":142.69,"endTime":145.42,"body":"and in your point of view, tell"},{"speaker":"Darrell Evans","startTime":142.69,"endTime":145.42,"body":"everybody a little bit about"},{"speaker":"Darrell Evans","startTime":145.42,"endTime":147.07,"body":"yourself, where you're from,"},{"speaker":"Darrell Evans","startTime":145.42,"endTime":147.07,"body":"what you do and how you got"},{"speaker":"Darrell Evans","startTime":147.07,"endTime":147.34,"body":"here."},{"speaker":"Lilian Sue","startTime":147.69,"endTime":151.98,"body":"Sure. I am a PR"},{"speaker":"Lilian Sue","startTime":147.69,"endTime":151.98,"body":"coach and publicist. I'm based"},{"speaker":"Lilian Sue","startTime":151.98,"endTime":156.42,"body":"out of Vancouver, Canada, born"},{"speaker":"Lilian Sue","startTime":151.98,"endTime":156.42,"body":"and raised here. I started doing"},{"speaker":"Lilian Sue","startTime":156.42,"endTime":160.62,"body":"PR about eight years ago now"},{"speaker":"Lilian Sue","startTime":156.42,"endTime":160.62,"body":"because I had originally started"},{"speaker":"Lilian Sue","startTime":160.62,"endTime":163.83,"body":"doing copywriting and social"},{"speaker":"Lilian Sue","startTime":160.62,"endTime":163.83,"body":"media and I had a lot of clients"},{"speaker":"Lilian Sue","startTime":163.83,"endTime":167.88,"body":"coming to me and asking me, do"},{"speaker":"Lilian Sue","startTime":163.83,"endTime":167.88,"body":"you offer that service? And I"},{"speaker":"Lilian Sue","startTime":167.88,"endTime":171.6,"body":"got tired of telling these"},{"speaker":"Lilian Sue","startTime":167.88,"endTime":171.6,"body":"people, no! So I said, okay, you"},{"speaker":"Lilian Sue","startTime":171.6,"endTime":175.5,"body":"know, let's try this out. Let's"},{"speaker":"Lilian Sue","startTime":171.6,"endTime":175.5,"body":"go do some internship, go get"},{"speaker":"Lilian Sue","startTime":175.5,"endTime":180.48,"body":"some knowledge into PR. And the"},{"speaker":"Lilian Sue","startTime":175.5,"endTime":180.48,"body":"more I started doing campaigns"},{"speaker":"Lilian Sue","startTime":180.48,"endTime":183.33,"body":"for people, doing everything"},{"speaker":"Lilian Sue","startTime":180.48,"endTime":183.33,"body":"from putting together their"},{"speaker":"Lilian Sue","startTime":183.33,"endTime":186.12,"body":"media kit to actually helping"},{"speaker":"Lilian Sue","startTime":183.33,"endTime":186.12,"body":"them schedule interviews and"},{"speaker":"Lilian Sue","startTime":186.12,"endTime":189.3,"body":"everything. And I had a lot of"},{"speaker":"Lilian Sue","startTime":186.12,"endTime":189.3,"body":"fun with it. But then I also"},{"speaker":"Lilian Sue","startTime":189.3,"endTime":193.17,"body":"started to notice that there"},{"speaker":"Lilian Sue","startTime":189.3,"endTime":193.17,"body":"were folks saying, like, I would"},{"speaker":"Lilian Sue","startTime":193.17,"endTime":198.42,"body":"love to do a campaign, but I"},{"speaker":"Lilian Sue","startTime":193.17,"endTime":198.42,"body":"can't afford it. Or things like,"},{"speaker":"Lilian Sue","startTime":198.45,"endTime":202.47,"body":"I would love to, you know, I"},{"speaker":"Lilian Sue","startTime":198.45,"endTime":202.47,"body":"tried out a PR course but you"},{"speaker":"Lilian Sue","startTime":202.47,"endTime":206.1,"body":"know, I got stuck halfway, and I"},{"speaker":"Lilian Sue","startTime":202.47,"endTime":206.1,"body":"didn't have anyone to help me."},{"speaker":"Lilian Sue","startTime":206.31,"endTime":209.28,"body":"So I had to abandon the course"},{"speaker":"Lilian Sue","startTime":206.31,"endTime":209.28,"body":"because I wasn't going anywhere"},{"speaker":"Lilian Sue","startTime":209.28,"endTime":214.08,"body":"with it. And I started thinking,"},{"speaker":"Lilian Sue","startTime":209.28,"endTime":214.08,"body":"you know, I had such a wealth of"},{"speaker":"Lilian Sue","startTime":214.08,"endTime":217.08,"body":"knowledge in all my years of"},{"speaker":"Lilian Sue","startTime":214.08,"endTime":217.08,"body":"doing these campaigns for"},{"speaker":"Lilian Sue","startTime":217.08,"endTime":221.82,"body":"people. And a lot of times when"},{"speaker":"Lilian Sue","startTime":217.08,"endTime":221.82,"body":"you are the one that's doing"},{"speaker":"Lilian Sue","startTime":221.82,"endTime":226.5,"body":"that work, a lot of the clients"},{"speaker":"Lilian Sue","startTime":221.82,"endTime":226.5,"body":"come in with their expectations"},{"speaker":"Lilian Sue","startTime":226.5,"endTime":229.02,"body":"are out of whack compared to"},{"speaker":"Lilian Sue","startTime":226.5,"endTime":229.02,"body":"their budgets, or their"},{"speaker":"Lilian Sue","startTime":229.02,"endTime":232.14,"body":"expectations are out of whack"},{"speaker":"Lilian Sue","startTime":229.02,"endTime":232.14,"body":"compared to what their"},{"speaker":"Lilian Sue","startTime":232.14,"endTime":237.63,"body":"experience levels with PR"},{"speaker":"Lilian Sue","startTime":232.14,"endTime":237.63,"body":"actually are. And it's very much"},{"speaker":"Lilian Sue","startTime":237.63,"endTime":240.99,"body":"a learning curve within that"},{"speaker":"Lilian Sue","startTime":237.63,"endTime":240.99,"body":"relationship to kind of get both"},{"speaker":"Lilian Sue","startTime":240.99,"endTime":244.86,"body":"parties on the same page. So I"},{"speaker":"Lilian Sue","startTime":240.99,"endTime":244.86,"body":"was thinking to myself, given"},{"speaker":"Lilian Sue","startTime":244.86,"endTime":247.95,"body":"that I've been coached by all"},{"speaker":"Lilian Sue","startTime":244.86,"endTime":247.95,"body":"these great creative"},{"speaker":"Lilian Sue","startTime":247.95,"endTime":251.31,"body":"entrepreneurs who keep telling"},{"speaker":"Lilian Sue","startTime":247.95,"endTime":251.31,"body":"me they'd love to learn more"},{"speaker":"Lilian Sue","startTime":251.31,"endTime":254.19,"body":"about PR, they'd love to do a"},{"speaker":"Lilian Sue","startTime":251.31,"endTime":254.19,"body":"campaign, but they can't afford"},{"speaker":"Lilian Sue","startTime":254.19,"endTime":259.86,"body":"it. What are the other ways that"},{"speaker":"Lilian Sue","startTime":254.19,"endTime":259.86,"body":"I can show up for my clients and"},{"speaker":"Lilian Sue","startTime":259.86,"endTime":265.05,"body":"continue to provide value that"},{"speaker":"Lilian Sue","startTime":259.86,"endTime":265.05,"body":"fits into what their business"},{"speaker":"Lilian Sue","startTime":265.05,"endTime":268.89,"body":"needs are? So I started thinking"},{"speaker":"Lilian Sue","startTime":265.05,"endTime":268.89,"body":"and working with a business"},{"speaker":"Lilian Sue","startTime":268.89,"endTime":273.24,"body":"coach myself. How about looking"},{"speaker":"Lilian Sue","startTime":268.89,"endTime":273.24,"body":"at coaching? How about looking"},{"speaker":"Lilian Sue","startTime":273.24,"endTime":277.83,"body":"at courses and looking at really"},{"speaker":"Lilian Sue","startTime":273.24,"endTime":277.83,"body":"providing that personalized"},{"speaker":"Lilian Sue","startTime":277.83,"endTime":280.98,"body":"support piece that a lot of"},{"speaker":"Lilian Sue","startTime":277.83,"endTime":280.98,"body":"people have told me that they"},{"speaker":"Lilian Sue","startTime":280.98,"endTime":285.3,"body":"are missing oftentimes, because"},{"speaker":"Lilian Sue","startTime":280.98,"endTime":285.3,"body":"there's also been other"},{"speaker":"Lilian Sue","startTime":285.3,"endTime":288.78,"body":"entrepreneurs who have gone"},{"speaker":"Lilian Sue","startTime":285.3,"endTime":288.78,"body":"through PR campaigns, come out"},{"speaker":"Lilian Sue","startTime":288.78,"endTime":293.67,"body":"the other side and said to me, I"},{"speaker":"Lilian Sue","startTime":288.78,"endTime":293.67,"body":"didn't get the result I wanted"},{"speaker":"Lilian Sue","startTime":294.45,"endTime":299.55,"body":"because they never asked for my"},{"speaker":"Lilian Sue","startTime":294.45,"endTime":299.55,"body":"input and I didn't feel right"},{"speaker":"Lilian Sue","startTime":300.0,"endTime":304.17,"body":"speaking up for myself, because"},{"speaker":"Lilian Sue","startTime":300.0,"endTime":304.17,"body":"I believed that they were the"},{"speaker":"Lilian Sue","startTime":304.17,"endTime":308.91,"body":"expert, they knew what they were"},{"speaker":"Lilian Sue","startTime":304.17,"endTime":308.91,"body":"doing, and I should just keep"},{"speaker":"Lilian Sue","startTime":308.91,"endTime":313.47,"body":"quiet. So in coming across so"},{"speaker":"Lilian Sue","startTime":308.91,"endTime":313.47,"body":"many people telling me these"},{"speaker":"Lilian Sue","startTime":313.47,"endTime":317.28,"body":"things I said, you know, I think"},{"speaker":"Lilian Sue","startTime":313.47,"endTime":317.28,"body":"it would be really beneficial"},{"speaker":"Lilian Sue","startTime":317.28,"endTime":322.41,"body":"for me to focus really on"},{"speaker":"Lilian Sue","startTime":317.28,"endTime":322.41,"body":"educating people, and empowering"},{"speaker":"Lilian Sue","startTime":322.41,"endTime":328.17,"body":"them through that education,"},{"speaker":"Lilian Sue","startTime":322.41,"endTime":328.17,"body":"because it stays with you, you"},{"speaker":"Lilian Sue","startTime":328.17,"endTime":332.01,"body":"know. Once you learn these"},{"speaker":"Lilian Sue","startTime":328.17,"endTime":332.01,"body":"things, nobody can take that"},{"speaker":"Lilian Sue","startTime":332.01,"endTime":335.94,"body":"away from you. And I've really"},{"speaker":"Lilian Sue","startTime":332.01,"endTime":335.94,"body":"modeled my business off the"},{"speaker":"Lilian Sue","startTime":335.94,"endTime":340.05,"body":"proverb of, you know, you teach"},{"speaker":"Lilian Sue","startTime":335.94,"endTime":340.05,"body":"a man to fish,  he eats for a"},{"speaker":"Lilian Sue","startTime":340.05,"endTime":340.71,"body":"lifetime."},{"speaker":"Darrell Evans","startTime":340.74,"endTime":341.25,"body":"Yeah."},{"speaker":"Lilian Sue","startTime":341.31,"endTime":343.53,"body":"And I really do"},{"speaker":"Lilian Sue","startTime":341.31,"endTime":343.53,"body":"believe that that's true,"},{"speaker":"Lilian Sue","startTime":343.53,"endTime":347.7,"body":"because there's so many"},{"speaker":"Lilian Sue","startTime":343.53,"endTime":347.7,"body":"misconceptions that"},{"speaker":"Lilian Sue","startTime":348.15,"endTime":351.75,"body":"entrepreneurs have going into PR"},{"speaker":"Lilian Sue","startTime":348.15,"endTime":351.75,"body":"campaigns of things that they"},{"speaker":"Lilian Sue","startTime":351.75,"endTime":354.69,"body":"should or shouldn't be doing."},{"speaker":"Lilian Sue","startTime":351.75,"endTime":354.69,"body":"They shouldn't speak up, or"},{"speaker":"Lilian Sue","startTime":354.69,"endTime":359.28,"body":"that, you know, I need to do"},{"speaker":"Lilian Sue","startTime":354.69,"endTime":359.28,"body":"this because it legitimizes my"},{"speaker":"Lilian Sue","startTime":359.28,"endTime":362.55,"body":"brand without really focusing on"},{"speaker":"Lilian Sue","startTime":359.28,"endTime":362.55,"body":"what their goals are, so there's"},{"speaker":"Lilian Sue","startTime":362.55,"endTime":368.46,"body":"so many things that I think I"},{"speaker":"Lilian Sue","startTime":362.55,"endTime":368.46,"body":"really set out to educate people"},{"speaker":"Lilian Sue","startTime":368.46,"endTime":370.56,"body":"on so that they have that"},{"speaker":"Lilian Sue","startTime":368.46,"endTime":370.56,"body":"knowledge."},{"speaker":"Darrell Evans","startTime":370.59,"endTime":370.86,"body":"Yeah."},{"speaker":"Lilian Sue","startTime":370.89,"endTime":373.44,"body":"They're empowered by"},{"speaker":"Lilian Sue","startTime":370.89,"endTime":373.44,"body":"it, they have that competence,"},{"speaker":"Lilian Sue","startTime":373.44,"endTime":376.86,"body":"so that whether they take on"},{"speaker":"Lilian Sue","startTime":373.44,"endTime":376.86,"body":"managing their own PR"},{"speaker":"Lilian Sue","startTime":376.86,"endTime":379.89,"body":"strategies, or they work with an"},{"speaker":"Lilian Sue","startTime":376.86,"endTime":379.89,"body":"agency down the road . . ."},{"speaker":"Darrell Evans","startTime":379.92,"endTime":380.22,"body":"Yeah."},{"speaker":"Lilian Sue","startTime":380.03,"endTime":383.93,"body":". . . you're in a"},{"speaker":"Lilian Sue","startTime":380.03,"endTime":383.93,"body":"much better place to speak up,"},{"speaker":"Lilian Sue","startTime":383.96,"endTime":387.29,"body":"if it's not going the way you"},{"speaker":"Lilian Sue","startTime":383.96,"endTime":387.29,"body":"want it to go and go, \"wait a"},{"speaker":"Lilian Sue","startTime":387.29,"endTime":391.25,"body":"minute, I would feel more"},{"speaker":"Lilian Sue","startTime":387.29,"endTime":391.25,"body":"comfortable if we focused on"},{"speaker":"Lilian Sue","startTime":391.28,"endTime":395.42,"body":"this area\", rather than just"},{"speaker":"Lilian Sue","startTime":391.28,"endTime":395.42,"body":"blindly allowing someone else to"},{"speaker":"Lilian Sue","startTime":395.42,"endTime":396.05,"body":"lead you."},{"speaker":"Darrell Evans","startTime":396.47,"endTime":399.8,"body":"Yeah, I love the"},{"speaker":"Darrell Evans","startTime":396.47,"endTime":399.8,"body":"educational focus of your work"},{"speaker":"Darrell Evans","startTime":399.8,"endTime":402.35,"body":"and let's go from the basic to"},{"speaker":"Darrell Evans","startTime":399.8,"endTime":402.35,"body":"the advanced, and I want to"},{"speaker":"Darrell Evans","startTime":402.35,"endTime":405.17,"body":"tackle a lot of stuff here in a"},{"speaker":"Darrell Evans","startTime":402.35,"endTime":405.17,"body":"short period of time. Just in"},{"speaker":"Darrell Evans","startTime":405.17,"endTime":408.83,"body":"your words, what is a PR"},{"speaker":"Darrell Evans","startTime":405.17,"endTime":408.83,"body":"campaign? I mean, we know what"},{"speaker":"Darrell Evans","startTime":408.83,"endTime":411.89,"body":"the words are - public"},{"speaker":"Darrell Evans","startTime":408.83,"endTime":411.89,"body":"relations, but what is a PR"},{"speaker":"Darrell Evans","startTime":411.89,"endTime":412.43,"body":"campaign?"},{"speaker":"Lilian Sue","startTime":412.67,"endTime":417.2,"body":"It's a strategy that"},{"speaker":"Lilian Sue","startTime":412.67,"endTime":417.2,"body":"essentially positions your"},{"speaker":"Lilian Sue","startTime":417.2,"endTime":422.45,"body":"brand, and the story that you"},{"speaker":"Lilian Sue","startTime":417.2,"endTime":422.45,"body":"have to share, the right way,"},{"speaker":"Lilian Sue","startTime":422.93,"endTime":427.88,"body":"and by doing that, it allows you"},{"speaker":"Lilian Sue","startTime":422.93,"endTime":427.88,"body":"to connect with media, the right"},{"speaker":"Lilian Sue","startTime":427.88,"endTime":432.44,"body":"people, the right way in order"},{"speaker":"Lilian Sue","startTime":427.88,"endTime":432.44,"body":"to amplify your message. That's"},{"speaker":"Lilian Sue","startTime":432.44,"endTime":436.31,"body":"the very basic thing. In order"},{"speaker":"Lilian Sue","startTime":432.44,"endTime":436.31,"body":"to get that press coverage that"},{"speaker":"Lilian Sue","startTime":436.31,"endTime":440.81,"body":"will help amplify your message,"},{"speaker":"Lilian Sue","startTime":436.31,"endTime":440.81,"body":"raise brand awareness, help you"},{"speaker":"Lilian Sue","startTime":440.81,"endTime":445.4,"body":"build your reputation, and"},{"speaker":"Lilian Sue","startTime":440.81,"endTime":445.4,"body":"hopefully increase sales as well"},{"speaker":"Lilian Sue","startTime":445.4,"endTime":449.0,"body":"for entrepreneurs that you know,"},{"speaker":"Lilian Sue","startTime":445.4,"endTime":449.0,"body":"are service or product based."},{"speaker":"Darrell Evans","startTime":449.12,"endTime":452.12,"body":"So when is it a"},{"speaker":"Darrell Evans","startTime":449.12,"endTime":452.12,"body":"good idea for an entrepreneur or"},{"speaker":"Darrell Evans","startTime":452.12,"endTime":454.37,"body":"a company to do PR campaigns?"},{"speaker":"Lilian Sue","startTime":454.6,"endTime":459.58,"body":"This is actually a"},{"speaker":"Lilian Sue","startTime":454.6,"endTime":459.58,"body":"two part answer. And I'll tell"},{"speaker":"Lilian Sue","startTime":459.58,"endTime":465.58,"body":"you why. First of all, when it"},{"speaker":"Lilian Sue","startTime":459.58,"endTime":465.58,"body":"comes to really positioning"},{"speaker":"Lilian Sue","startTime":465.64,"endTime":470.65,"body":"yourself and your brand, a lot"},{"speaker":"Lilian Sue","startTime":465.64,"endTime":470.65,"body":"of the entrepreneurs I work with"},{"speaker":"Lilian Sue","startTime":470.65,"endTime":474.43,"body":"are creative entrepreneurs so"},{"speaker":"Lilian Sue","startTime":470.65,"endTime":474.43,"body":"they're authors. And they're"},{"speaker":"Lilian Sue","startTime":474.43,"endTime":478.15,"body":"much more comfortable having"},{"speaker":"Lilian Sue","startTime":474.43,"endTime":478.15,"body":"what they write stand on its own"},{"speaker":"Lilian Sue","startTime":478.15,"endTime":482.86,"body":"two merits. And I've been asked,"},{"speaker":"Lilian Sue","startTime":478.15,"endTime":482.86,"body":"Why do I have to dig into my"},{"speaker":"Lilian Sue","startTime":482.86,"endTime":486.82,"body":"past? Why do I have to share my"},{"speaker":"Lilian Sue","startTime":482.86,"endTime":486.82,"body":"process in order to get people"},{"speaker":"Lilian Sue","startTime":486.82,"endTime":492.79,"body":"to relate to me? And I say to"},{"speaker":"Lilian Sue","startTime":486.82,"endTime":492.79,"body":"them, when you are presenting"},{"speaker":"Lilian Sue","startTime":492.79,"endTime":495.76,"body":"your book, launching a project,"},{"speaker":"Lilian Sue","startTime":492.79,"endTime":495.76,"body":"launching a new product,"},{"speaker":"Lilian Sue","startTime":495.76,"endTime":500.26,"body":"whatever it is, people don't"},{"speaker":"Lilian Sue","startTime":495.76,"endTime":500.26,"body":"just buy into what it is that"},{"speaker":"Lilian Sue","startTime":500.26,"endTime":503.95,"body":"you're launching, they also want"},{"speaker":"Lilian Sue","startTime":500.26,"endTime":503.95,"body":"to get to know you, they want to"},{"speaker":"Lilian Sue","startTime":503.95,"endTime":507.37,"body":"know more about your background,"},{"speaker":"Lilian Sue","startTime":503.95,"endTime":507.37,"body":"what inspired you to do this?"},{"speaker":"Lilian Sue","startTime":507.64,"endTime":511.12,"body":"You know, how do you want people"},{"speaker":"Lilian Sue","startTime":507.64,"endTime":511.12,"body":"to see and experience your"},{"speaker":"Lilian Sue","startTime":511.12,"endTime":515.44,"body":"knowledge and your experiences"},{"speaker":"Lilian Sue","startTime":511.12,"endTime":515.44,"body":"radiating this. And that is the"},{"speaker":"Lilian Sue","startTime":515.44,"endTime":520.78,"body":"part that I think people"},{"speaker":"Lilian Sue","startTime":515.44,"endTime":520.78,"body":"struggle with the most because"},{"speaker":"Lilian Sue","startTime":520.78,"endTime":524.41,"body":"it forces you to go"},{"speaker":"Lilian Sue","startTime":520.78,"endTime":524.41,"body":"introspective. You're really"},{"speaker":"Lilian Sue","startTime":524.41,"endTime":528.37,"body":"trying to figure out, how do I"},{"speaker":"Lilian Sue","startTime":524.41,"endTime":528.37,"body":"want to position myself and this"},{"speaker":"Lilian Sue","startTime":528.37,"endTime":533.77,"body":"is the portion that I think a"},{"speaker":"Lilian Sue","startTime":528.37,"endTime":533.77,"body":"lot of people don't spend enough"},{"speaker":"Lilian Sue","startTime":533.77,"endTime":538.6,"body":"time thinking about until they"},{"speaker":"Lilian Sue","startTime":533.77,"endTime":538.6,"body":"have something to launch. So"},{"speaker":"Lilian Sue","startTime":538.6,"endTime":542.2,"body":"when you're talking about the"},{"speaker":"Lilian Sue","startTime":538.6,"endTime":542.2,"body":"first portion of a PR campaign,"},{"speaker":"Lilian Sue","startTime":542.2,"endTime":546.01,"body":"when you're thinking about that,"},{"speaker":"Lilian Sue","startTime":542.2,"endTime":546.01,"body":"figuring out your positioning,"},{"speaker":"Lilian Sue","startTime":546.31,"endTime":550.03,"body":"and figuring out the story that"},{"speaker":"Lilian Sue","startTime":546.31,"endTime":550.03,"body":"you want to tell or that you"},{"speaker":"Lilian Sue","startTime":550.03,"endTime":553.81,"body":"feel comfortable telling, is the"},{"speaker":"Lilian Sue","startTime":550.03,"endTime":553.81,"body":"part that's going to take the"},{"speaker":"Lilian Sue","startTime":553.81,"endTime":559.27,"body":"most time. Building a media kit,"},{"speaker":"Lilian Sue","startTime":553.81,"endTime":559.27,"body":"in terms of how you want to be"},{"speaker":"Lilian Sue","startTime":559.48,"endTime":564.46,"body":"represented visually, and on,"},{"speaker":"Lilian Sue","startTime":559.48,"endTime":564.46,"body":"you know, through audio as well."},{"speaker":"Lilian Sue","startTime":564.61,"endTime":568.15,"body":"That's the part that takes the"},{"speaker":"Lilian Sue","startTime":564.61,"endTime":568.15,"body":"most time. That's the part that"},{"speaker":"Lilian Sue","startTime":568.15,"endTime":573.58,"body":"you should be thinking about"},{"speaker":"Lilian Sue","startTime":568.15,"endTime":573.58,"body":"ahead of time prior to launching"},{"speaker":"Lilian Sue","startTime":573.58,"endTime":577.96,"body":"something. And then when you are"},{"speaker":"Lilian Sue","startTime":573.58,"endTime":577.96,"body":"getting close to launch, then"},{"speaker":"Lilian Sue","startTime":577.96,"endTime":581.08,"body":"the secondary part of the"},{"speaker":"Lilian Sue","startTime":577.96,"endTime":581.08,"body":"campaign comes in where you're"},{"speaker":"Lilian Sue","startTime":581.11,"endTime":585.82,"body":"starting to think about, where"},{"speaker":"Lilian Sue","startTime":581.11,"endTime":585.82,"body":"do I want this story to go? Who"},{"speaker":"Lilian Sue","startTime":585.82,"endTime":588.28,"body":"do I want to get this story in"},{"speaker":"Lilian Sue","startTime":585.82,"endTime":588.28,"body":"front of?"},{"speaker":"Darrell Evans","startTime":588.55,"endTime":588.91,"body":"Right."},{"speaker":"Lilian Sue","startTime":589.0,"endTime":591.73,"body":"And how am I going"},{"speaker":"Lilian Sue","startTime":589.0,"endTime":591.73,"body":"to do the research?"},{"speaker":"Darrell Evans","startTime":591.79,"endTime":592.18,"body":"Gotcha."},{"speaker":"Lilian Sue","startTime":592.18,"endTime":594.52,"body":". . . to get this"},{"speaker":"Lilian Sue","startTime":592.18,"endTime":594.52,"body":"story in front of the right"},{"speaker":"Lilian Sue","startTime":594.52,"endTime":599.32,"body":"people. So really, it's a two"},{"speaker":"Lilian Sue","startTime":594.52,"endTime":599.32,"body":"part thing where it's really the"},{"speaker":"Lilian Sue","startTime":599.32,"endTime":603.91,"body":"positioning strategy and the"},{"speaker":"Lilian Sue","startTime":599.32,"endTime":603.91,"body":"psychology and the brand of how"},{"speaker":"Lilian Sue","startTime":603.91,"endTime":607.3,"body":"you want to be seen. The"},{"speaker":"Lilian Sue","startTime":603.91,"endTime":607.3,"body":"storytelling portion of it is"},{"speaker":"Lilian Sue","startTime":607.3,"endTime":610.51,"body":"something that I think you can"},{"speaker":"Lilian Sue","startTime":607.3,"endTime":610.51,"body":"start thinking about at any"},{"speaker":"Lilian Sue","startTime":610.51,"endTime":615.1,"body":"time. It's only that when you"},{"speaker":"Lilian Sue","startTime":610.51,"endTime":615.1,"body":"get closer to launch, that,"},{"speaker":"Lilian Sue","startTime":615.31,"endTime":618.67,"body":"that's when you need to do the"},{"speaker":"Lilian Sue","startTime":615.31,"endTime":618.67,"body":"research of, okay, where do I"},{"speaker":"Lilian Sue","startTime":618.67,"endTime":621.52,"body":"want this story to go? Who do I"},{"speaker":"Lilian Sue","startTime":618.67,"endTime":621.52,"body":"want it to get in front of?"},{"speaker":"Darrell Evans","startTime":621.55,"endTime":621.88,"body":"Right."},{"speaker":"Lilian Sue","startTime":621.91,"endTime":625.48,"body":"And I say that"},{"speaker":"Lilian Sue","startTime":621.91,"endTime":625.48,"body":"because that secondary part, who"},{"speaker":"Lilian Sue","startTime":625.48,"endTime":628.39,"body":"you want to get the story in"},{"speaker":"Lilian Sue","startTime":625.48,"endTime":628.39,"body":"front of, that could be subject"},{"speaker":"Lilian Sue","startTime":628.39,"endTime":629.08,"body":"to change?"},{"speaker":"Darrell Evans","startTime":629.11,"endTime":629.53,"body":"Yeah."},{"speaker":"Lilian Sue","startTime":629.56,"endTime":632.44,"body":"Right. People move"},{"speaker":"Lilian Sue","startTime":629.56,"endTime":632.44,"body":"jobs all the time. So you don't"},{"speaker":"Lilian Sue","startTime":632.44,"endTime":637.42,"body":"want to be setting that list of"},{"speaker":"Lilian Sue","startTime":632.44,"endTime":637.42,"body":"people you want to contact, set"},{"speaker":"Lilian Sue","startTime":637.42,"endTime":641.71,"body":"it in stone, and then recognize"},{"speaker":"Lilian Sue","startTime":637.42,"endTime":641.71,"body":"a month out, oh, half these"},{"speaker":"Lilian Sue","startTime":641.71,"endTime":644.02,"body":"people have changed jobs."},{"speaker":"Darrell Evans","startTime":644.45,"endTime":647.06,"body":"Exactly. Talk to"},{"speaker":"Darrell Evans","startTime":644.45,"endTime":647.06,"body":"me a little bit about, how do"},{"speaker":"Darrell Evans","startTime":647.06,"endTime":650.75,"body":"you measure the success of a PR"},{"speaker":"Darrell Evans","startTime":647.06,"endTime":650.75,"body":"campaign, right? You know, in my"},{"speaker":"Darrell Evans","startTime":650.75,"endTime":653.63,"body":"world of running a digital"},{"speaker":"Darrell Evans","startTime":650.75,"endTime":653.63,"body":"marketing agency, we're always"},{"speaker":"Darrell Evans","startTime":653.63,"endTime":657.02,"body":"driving metrics. Metrics, metric"},{"speaker":"Darrell Evans","startTime":653.63,"endTime":657.02,"body":"metrics, and my clients get"},{"speaker":"Darrell Evans","startTime":657.02,"endTime":661.31,"body":"pitched a lot by what I call,"},{"speaker":"Darrell Evans","startTime":657.02,"endTime":661.31,"body":"you know, media companies,"},{"speaker":"Darrell Evans","startTime":661.31,"endTime":664.64,"body":"traditional media companies that"},{"speaker":"Darrell Evans","startTime":661.31,"endTime":664.64,"body":"are selling impressions. I'm not"},{"speaker":"Darrell Evans","startTime":664.64,"endTime":666.98,"body":"saying one is better than the"},{"speaker":"Darrell Evans","startTime":664.64,"endTime":666.98,"body":"other. I'm saying, I don't"},{"speaker":"Darrell Evans","startTime":666.98,"endTime":669.98,"body":"understand. Tell me a little bit"},{"speaker":"Darrell Evans","startTime":666.98,"endTime":669.98,"body":"about, from your perspective,"},{"speaker":"Darrell Evans","startTime":669.98,"endTime":672.92,"body":"how do you measure the success"},{"speaker":"Darrell Evans","startTime":669.98,"endTime":672.92,"body":"of a PR campaign?"},{"speaker":"Lilian Sue","startTime":672.0,"endTime":676.59,"body":"Well, campaign"},{"speaker":"Lilian Sue","startTime":672.0,"endTime":676.59,"body":"results are definitely"},{"speaker":"Lilian Sue","startTime":676.59,"endTime":680.31,"body":"influenced by what your goals"},{"speaker":"Lilian Sue","startTime":676.59,"endTime":680.31,"body":"are. Right? When it comes to"},{"speaker":"Lilian Sue","startTime":680.31,"endTime":684.48,"body":"where you want that graphic to"},{"speaker":"Lilian Sue","startTime":680.31,"endTime":684.48,"body":"go. And a lot of what also"},{"speaker":"Lilian Sue","startTime":684.48,"endTime":688.59,"body":"influences the success of the"},{"speaker":"Lilian Sue","startTime":684.48,"endTime":688.59,"body":"campaign. It's not just that you"},{"speaker":"Lilian Sue","startTime":688.92,"endTime":694.05,"body":"got that interview. Right? It's,"},{"speaker":"Lilian Sue","startTime":688.92,"endTime":694.05,"body":"are people actually aware that"},{"speaker":"Lilian Sue","startTime":694.05,"endTime":697.56,"body":"you got that interview? That's"},{"speaker":"Lilian Sue","startTime":694.05,"endTime":697.56,"body":"the portion, I find,"},{"speaker":"Lilian Sue","startTime":697.56,"endTime":701.46,"body":"surprisingly, a lot of"},{"speaker":"Lilian Sue","startTime":697.56,"endTime":701.46,"body":"entrepreneurs actually miss out"},{"speaker":"Lilian Sue","startTime":701.52,"endTime":701.85,"body":"on."},{"speaker":"Darrell Evans","startTime":702.18,"endTime":704.19,"body":"Yeah, they don't"},{"speaker":"Darrell Evans","startTime":702.18,"endTime":704.19,"body":"promote the very thing that they"},{"speaker":"Darrell Evans","startTime":704.19,"endTime":705.27,"body":"work so hard to get."},{"speaker":"Lilian Sue","startTime":705.9,"endTime":709.08,"body":"Exactly! I've had"},{"speaker":"Lilian Sue","startTime":705.9,"endTime":709.08,"body":"people say to me, I haven't you"},{"speaker":"Lilian Sue","startTime":709.08,"endTime":712.23,"body":"know, gotten results from that,"},{"speaker":"Lilian Sue","startTime":709.08,"endTime":712.23,"body":"like, I didn't gain more sales."},{"speaker":"Lilian Sue","startTime":712.23,"endTime":715.56,"body":"And I have always asked them,"},{"speaker":"Lilian Sue","startTime":712.23,"endTime":715.56,"body":"who's promoting it? And I get"},{"speaker":"Lilian Sue","startTime":715.56,"endTime":716.34,"body":"dead silence."},{"speaker":"Darrell Evans","startTime":716.6,"endTime":719.21,"body":"Yeah, that wasn't"},{"speaker":"Darrell Evans","startTime":716.6,"endTime":719.21,"body":"their job. Their job wasn't to"},{"speaker":"Darrell Evans","startTime":719.21,"endTime":719.81,"body":"promote you."},{"speaker":"Lilian Sue","startTime":720.26,"endTime":723.08,"body":"And that's just it."},{"speaker":"Lilian Sue","startTime":720.26,"endTime":723.08,"body":"Like, I believe that, you know,"},{"speaker":"Lilian Sue","startTime":723.11,"endTime":727.28,"body":"the real power of PR comes from"},{"speaker":"Lilian Sue","startTime":723.11,"endTime":727.28,"body":"consistency. Are you"},{"speaker":"Lilian Sue","startTime":727.28,"endTime":731.96,"body":"consistently getting that"},{"speaker":"Lilian Sue","startTime":727.28,"endTime":731.96,"body":"interview or getting that review"},{"speaker":"Lilian Sue","startTime":731.96,"endTime":734.6,"body":"or whatever that piece of press"},{"speaker":"Lilian Sue","startTime":731.96,"endTime":734.6,"body":"coverage is, in front of the"},{"speaker":"Lilian Sue","startTime":734.6,"endTime":738.68,"body":"right people on social media,"},{"speaker":"Lilian Sue","startTime":734.6,"endTime":738.68,"body":"through email, through your"},{"speaker":"Lilian Sue","startTime":738.68,"endTime":743.96,"body":"website, to help drive traffic"},{"speaker":"Lilian Sue","startTime":738.68,"endTime":743.96,"body":"to the places that you want it"},{"speaker":"Lilian Sue","startTime":743.96,"endTime":745.61,"body":"to go? Right."},{"speaker":"Darrell Evans","startTime":745.64,"endTime":745.94,"body":"Right."},{"speaker":"Lilian Sue","startTime":745.94,"endTime":748.52,"body":"And some of that, it"},{"speaker":"Lilian Sue","startTime":745.94,"endTime":748.52,"body":"may not necessarily translate to"},{"speaker":"Lilian Sue","startTime":748.52,"endTime":752.54,"body":"sales right away. But if you're"},{"speaker":"Lilian Sue","startTime":748.52,"endTime":752.54,"body":"getting more questions, if"},{"speaker":"Lilian Sue","startTime":752.54,"endTime":755.69,"body":"you're getting more newsletter"},{"speaker":"Lilian Sue","startTime":752.54,"endTime":755.69,"body":"signups, these are all helping"},{"speaker":"Lilian Sue","startTime":755.69,"endTime":762.41,"body":"you to raise brand awareness,"},{"speaker":"Lilian Sue","startTime":755.69,"endTime":762.41,"body":"build a larger audience. Because"},{"speaker":"Lilian Sue","startTime":762.41,"endTime":768.95,"body":"the power of PR Darrell, I find"},{"speaker":"Lilian Sue","startTime":762.41,"endTime":768.95,"body":"that makes it really unique, is"},{"speaker":"Lilian Sue","startTime":768.95,"endTime":776.72,"body":"that it is the best way to get"},{"speaker":"Lilian Sue","startTime":768.95,"endTime":776.72,"body":"in front of unbiased third party"},{"speaker":"Lilian Sue","startTime":776.72,"endTime":782.78,"body":"supporters in the media without"},{"speaker":"Lilian Sue","startTime":776.72,"endTime":782.78,"body":"having to pay for it. And that's"},{"speaker":"Lilian Sue","startTime":782.78,"endTime":786.62,"body":"how you know, it's unbiased."},{"speaker":"Lilian Sue","startTime":782.78,"endTime":786.62,"body":"Because these are people who"},{"speaker":"Lilian Sue","startTime":786.74,"endTime":790.07,"body":"have no association with you."},{"speaker":"Lilian Sue","startTime":786.74,"endTime":790.07,"body":"You're not related to them."},{"speaker":"Lilian Sue","startTime":790.1,"endTime":792.98,"body":"You're not paying them for"},{"speaker":"Lilian Sue","startTime":790.1,"endTime":792.98,"body":"anything, but they see your"},{"speaker":"Lilian Sue","startTime":792.98,"endTime":797.3,"body":"project, and they get engaged"},{"speaker":"Lilian Sue","startTime":792.98,"endTime":797.3,"body":"with your story. They get"},{"speaker":"Lilian Sue","startTime":797.33,"endTime":801.23,"body":"attached to it. And they believe"},{"speaker":"Lilian Sue","startTime":797.33,"endTime":801.23,"body":"that your story and your project"},{"speaker":"Lilian Sue","startTime":801.23,"endTime":803.78,"body":"is something that their"},{"speaker":"Lilian Sue","startTime":801.23,"endTime":803.78,"body":"audiences need to hear."},{"speaker":"Darrell Evans","startTime":803.0,"endTime":805.956,"body":"Yeah, yeah. And I"},{"speaker":"Darrell Evans","startTime":803.0,"endTime":805.956,"body":"definitely want to get into some"},{"speaker":"Darrell Evans","startTime":806.015,"endTime":809.325,"body":"nuts and bolts here. I know that"},{"speaker":"Darrell Evans","startTime":806.015,"endTime":809.325,"body":"you spend a lot of time"},{"speaker":"Darrell Evans","startTime":809.385,"endTime":812.932,"body":"educating, telling people about"},{"speaker":"Darrell Evans","startTime":809.385,"endTime":812.932,"body":"the myths and things of that"},{"speaker":"Darrell Evans","startTime":812.991,"endTime":816.361,"body":"nature but, how big of an"},{"speaker":"Darrell Evans","startTime":812.991,"endTime":816.361,"body":"audience do you need? You know,"},{"speaker":"Darrell Evans","startTime":816.42,"endTime":819.908,"body":"I, when I think about PR, and I"},{"speaker":"Darrell Evans","startTime":816.42,"endTime":819.908,"body":"think about the movies, for"},{"speaker":"Darrell Evans","startTime":819.967,"endTime":823.16,"body":"example, like you know, I'm a"},{"speaker":"Darrell Evans","startTime":819.967,"endTime":823.16,"body":"big movie person, I love"},{"speaker":"Darrell Evans","startTime":823.219,"endTime":826.648,"body":"watching. So the studio's they"},{"speaker":"Darrell Evans","startTime":823.219,"endTime":826.648,"body":"shoot these big blockbuster"},{"speaker":"Darrell Evans","startTime":826.707,"endTime":830.313,"body":"films, but it's not the film"},{"speaker":"Darrell Evans","startTime":826.707,"endTime":830.313,"body":"itself, it's the promo tour that"},{"speaker":"Darrell Evans","startTime":830.373,"endTime":834.215,"body":"they do leading into the release"},{"speaker":"Darrell Evans","startTime":830.373,"endTime":834.215,"body":"of that film. When we talk about"},{"speaker":"Darrell Evans","startTime":834.275,"endTime":837.645,"body":"PR for creative entrepreneurs,"},{"speaker":"Darrell Evans","startTime":834.275,"endTime":837.645,"body":"that kind of thing, are we"},{"speaker":"Darrell Evans","startTime":837.704,"endTime":840.896,"body":"really talking about similar"},{"speaker":"Darrell Evans","startTime":837.704,"endTime":840.896,"body":"activities? And maybe not"},{"speaker":"Darrell Evans","startTime":840.955,"endTime":844.503,"body":"exactly to scale? But can you"},{"speaker":"Darrell Evans","startTime":840.955,"endTime":844.503,"body":"compare and contrast that sort"},{"speaker":"Darrell Evans","startTime":844.562,"endTime":847.4,"body":"of promo activity versus PR in"},{"speaker":"Darrell Evans","startTime":844.562,"endTime":847.4,"body":"your perspective."},{"speaker":"Lilian Sue","startTime":847.69,"endTime":850.39,"body":"Basically, the"},{"speaker":"Lilian Sue","startTime":847.69,"endTime":850.39,"body":"biggest difference, and this is"},{"speaker":"Lilian Sue","startTime":850.39,"endTime":853.69,"body":"one of the reasons why a lot of"},{"speaker":"Lilian Sue","startTime":850.39,"endTime":853.69,"body":"people think when they need"},{"speaker":"Lilian Sue","startTime":853.69,"endTime":856.66,"body":"those types of campaigns and"},{"speaker":"Lilian Sue","startTime":853.69,"endTime":856.66,"body":"those promotional tours that you"},{"speaker":"Lilian Sue","startTime":856.69,"endTime":862.84,"body":"need to spend 30, 40, you know,"},{"speaker":"Lilian Sue","startTime":856.69,"endTime":862.84,"body":"$500,000 in order to get that"},{"speaker":"Lilian Sue","startTime":862.84,"endTime":868.51,"body":"kind of exposure. What I tell"},{"speaker":"Lilian Sue","startTime":862.84,"endTime":868.51,"body":"entrepreneurs is that there's no"},{"speaker":"Lilian Sue","startTime":868.54,"endTime":872.86,"body":"set criteria that you have to"},{"speaker":"Lilian Sue","startTime":868.54,"endTime":872.86,"body":"climb, or that you have to"},{"speaker":"Lilian Sue","startTime":872.92,"endTime":879.85,"body":"qualify for, in order to make PR"},{"speaker":"Lilian Sue","startTime":872.92,"endTime":879.85,"body":"work for you. The difference in"},{"speaker":"Lilian Sue","startTime":879.88,"endTime":885.58,"body":"a campaign one entrepreneur does"},{"speaker":"Lilian Sue","startTime":879.88,"endTime":885.58,"body":"versus the big moviehouse really"},{"speaker":"Lilian Sue","startTime":885.61,"endTime":891.37,"body":"is scale. There is nothing that"},{"speaker":"Lilian Sue","startTime":885.61,"endTime":891.37,"body":"says that an entrepreneur cannot"},{"speaker":"Lilian Sue","startTime":891.37,"endTime":896.77,"body":"position themselves properly so"},{"speaker":"Lilian Sue","startTime":891.37,"endTime":896.77,"body":"that they can also go out on"},{"speaker":"Lilian Sue","startTime":896.77,"endTime":901.69,"body":"tour, do workshops, you know,"},{"speaker":"Lilian Sue","startTime":896.77,"endTime":901.69,"body":"present at conferences, do"},{"speaker":"Lilian Sue","startTime":901.72,"endTime":906.67,"body":"signings, do live online events."},{"speaker":"Lilian Sue","startTime":901.72,"endTime":906.67,"body":"It's just on a smaller scale,"},{"speaker":"Lilian Sue","startTime":906.67,"endTime":910.9,"body":"because everyone has to start"},{"speaker":"Lilian Sue","startTime":906.67,"endTime":910.9,"body":"out on a smaller scale. These"},{"speaker":"Lilian Sue","startTime":910.9,"endTime":914.35,"body":"are the things that you don't"},{"speaker":"Lilian Sue","startTime":910.9,"endTime":914.35,"body":"necessarily see with the big"},{"speaker":"Lilian Sue","startTime":914.35,"endTime":919.51,"body":"stars, because we didn't know"},{"speaker":"Lilian Sue","startTime":914.35,"endTime":919.51,"body":"their reputations before they"},{"speaker":"Lilian Sue","startTime":919.51,"endTime":924.58,"body":"got big, before they became high"},{"speaker":"Lilian Sue","startTime":919.51,"endTime":924.58,"body":"profile. Prior to that, just"},{"speaker":"Lilian Sue","startTime":924.58,"endTime":930.01,"body":"like you and I, they were also"},{"speaker":"Lilian Sue","startTime":924.58,"endTime":930.01,"body":"running the small tours, you"},{"speaker":"Lilian Sue","startTime":930.01,"endTime":934.0,"body":"know, doing the local circuits"},{"speaker":"Lilian Sue","startTime":930.01,"endTime":934.0,"body":"where they were, you know, just"},{"speaker":"Lilian Sue","startTime":934.0,"endTime":937.96,"body":"touring local venues. They were"},{"speaker":"Lilian Sue","startTime":934.0,"endTime":937.96,"body":"doing, you know, at least in"},{"speaker":"Lilian Sue","startTime":937.96,"endTime":940.27,"body":"today's day and age, some people"},{"speaker":"Lilian Sue","startTime":937.96,"endTime":940.27,"body":"are doing a lot of online"},{"speaker":"Lilian Sue","startTime":940.27,"endTime":940.57,"body":"events."},{"speaker":"Darrell Evans","startTime":940.57,"endTime":940.84,"body":"Yeah."},{"speaker":"Lilian Sue","startTime":941.02,"endTime":945.07,"body":"So it's really not a"},{"speaker":"Lilian Sue","startTime":941.02,"endTime":945.07,"body":"question of, Do I have a large"},{"speaker":"Lilian Sue","startTime":945.07,"endTime":949.18,"body":"enough audience to qualify for"},{"speaker":"Lilian Sue","startTime":945.07,"endTime":949.18,"body":"it? It's more about can I"},{"speaker":"Lilian Sue","startTime":949.18,"endTime":953.95,"body":"position myself properly to"},{"speaker":"Lilian Sue","startTime":949.18,"endTime":953.95,"body":"attract the attention from the"},{"speaker":"Lilian Sue","startTime":953.95,"endTime":958.0,"body":"right people? You, there's no"},{"speaker":"Lilian Sue","startTime":953.95,"endTime":958.0,"body":"set of criteria that you need to"},{"speaker":"Lilian Sue","startTime":958.03,"endTime":961.0,"body":"meet in order to qualify for it."},{"speaker":"Lilian Sue","startTime":958.03,"endTime":961.0,"body":"It's just about . . ."},{"speaker":"Darrell Evans","startTime":961.0,"endTime":961.15,"body":"Yeah."},{"speaker":"Lilian Sue","startTime":961.15,"endTime":963.76,"body":". . .  can I"},{"speaker":"Lilian Sue","startTime":961.15,"endTime":963.76,"body":"position my story the right way?"},{"speaker":"Darrell Evans","startTime":964.2,"endTime":966.12,"body":"Yeah, you're"},{"speaker":"Darrell Evans","startTime":964.2,"endTime":966.12,"body":"basically saying, look, start"},{"speaker":"Darrell Evans","startTime":966.12,"endTime":969.42,"body":"where you are, you can't get to"},{"speaker":"Darrell Evans","startTime":966.12,"endTime":969.42,"body":"the promised land until you just"},{"speaker":"Darrell Evans","startTime":969.42,"endTime":971.55,"body":"start with the land that you're"},{"speaker":"Darrell Evans","startTime":969.42,"endTime":971.55,"body":"in right now, right? You got to"},{"speaker":"Darrell Evans","startTime":971.55,"endTime":975.84,"body":"start small, start where you"},{"speaker":"Darrell Evans","startTime":971.55,"endTime":975.84,"body":"are. One of my mentors, he says,"},{"speaker":"Darrell Evans","startTime":976.32,"endTime":978.87,"body":"a lot of times we don't start"},{"speaker":"Darrell Evans","startTime":976.32,"endTime":978.87,"body":"because we're afraid to be seen"},{"speaker":"Darrell Evans","startTime":978.87,"endTime":982.47,"body":"starting small. Like, everybody"},{"speaker":"Darrell Evans","startTime":978.87,"endTime":982.47,"body":"wants the pinnacle of the"},{"speaker":"Darrell Evans","startTime":982.5,"endTime":986.07,"body":"fanfare but start where you are,"},{"speaker":"Darrell Evans","startTime":982.5,"endTime":986.07,"body":"do what you can with what you"},{"speaker":"Darrell Evans","startTime":986.07,"endTime":989.64,"body":"have. So that's a great"},{"speaker":"Darrell Evans","startTime":986.07,"endTime":989.64,"body":"perspective. Where does an"},{"speaker":"Darrell Evans","startTime":989.64,"endTime":992.52,"body":"entrepreneur begin to start? I"},{"speaker":"Darrell Evans","startTime":989.64,"endTime":992.52,"body":"mean, this is really something I"},{"speaker":"Darrell Evans","startTime":992.52,"endTime":996.57,"body":"want to know. Because I don't"},{"speaker":"Darrell Evans","startTime":992.52,"endTime":996.57,"body":"think about PR ever. Like, I"},{"speaker":"Darrell Evans","startTime":996.57,"endTime":1000.11,"body":"think about it in the, like, I"},{"speaker":"Darrell Evans","startTime":996.57,"endTime":1000.11,"body":"talked to you before the show,"},{"speaker":"Darrell Evans","startTime":1000.14,"endTime":1002.87,"body":"the three to eight times I think"},{"speaker":"Darrell Evans","startTime":1000.14,"endTime":1002.87,"body":"it's come across with my"},{"speaker":"Darrell Evans","startTime":1002.87,"endTime":1005.72,"body":"clients, and it's not to say"},{"speaker":"Darrell Evans","startTime":1002.87,"endTime":1005.72,"body":"that they have never done it,"},{"speaker":"Darrell Evans","startTime":1005.72,"endTime":1009.17,"body":"it's just doesn't cross my path."},{"speaker":"Darrell Evans","startTime":1005.72,"endTime":1009.17,"body":"How should an entrepreneur begin"},{"speaker":"Darrell Evans","startTime":1009.17,"endTime":1014.36,"body":"to think about PR as a part with"},{"speaker":"Darrell Evans","startTime":1009.17,"endTime":1014.36,"body":"intention? Let's talk about it"},{"speaker":"Darrell Evans","startTime":1014.36,"endTime":1019.22,"body":"that way. How do we think about"},{"speaker":"Darrell Evans","startTime":1014.36,"endTime":1019.22,"body":"PR with intention? And I know as"},{"speaker":"Darrell Evans","startTime":1019.22,"endTime":1024.83,"body":"you say, not because of your"},{"speaker":"Darrell Evans","startTime":1019.22,"endTime":1024.83,"body":"ego. Right? But as a strategic"},{"speaker":"Darrell Evans","startTime":1024.83,"endTime":1027.38,"body":"planning process? Can you talk"},{"speaker":"Darrell Evans","startTime":1024.83,"endTime":1027.38,"body":"to that a little bit?"},{"speaker":"Lilian Sue","startTime":1027.69,"endTime":1031.92,"body":"I think it always"},{"speaker":"Lilian Sue","startTime":1027.69,"endTime":1031.92,"body":"comes back to your story"},{"speaker":"Lilian Sue","startTime":1031.92,"endTime":1036.39,"body":"positioning, and also your goal"},{"speaker":"Lilian Sue","startTime":1031.92,"endTime":1036.39,"body":"planning. When it comes to any"},{"speaker":"Lilian Sue","startTime":1036.39,"endTime":1039.03,"body":"strategic plan that, that you"},{"speaker":"Lilian Sue","startTime":1036.39,"endTime":1039.03,"body":"know, that you build for"},{"speaker":"Lilian Sue","startTime":1039.03,"endTime":1042.72,"body":"marketing, what are your goals?"},{"speaker":"Lilian Sue","startTime":1039.03,"endTime":1042.72,"body":"Three months, six months to a"},{"speaker":"Lilian Sue","startTime":1042.72,"endTime":1043.62,"body":"year out."},{"speaker":"Darrell Evans","startTime":1043.74,"endTime":1044.07,"body":"Right."},{"speaker":"Lilian Sue","startTime":1044.0,"endTime":1046.43,"body":"What are you"},{"speaker":"Lilian Sue","startTime":1044.0,"endTime":1046.43,"body":"currently doing in terms of"},{"speaker":"Lilian Sue","startTime":1046.43,"endTime":1051.23,"body":"marketing tactics, to try and"},{"speaker":"Lilian Sue","startTime":1046.43,"endTime":1051.23,"body":"reach those goals? What's kind"},{"speaker":"Lilian Sue","startTime":1051.23,"endTime":1054.71,"body":"of been the results or the"},{"speaker":"Lilian Sue","startTime":1051.23,"endTime":1054.71,"body":"response from the current"},{"speaker":"Lilian Sue","startTime":1054.71,"endTime":1060.2,"body":"tactics that you're using? And"},{"speaker":"Lilian Sue","startTime":1054.71,"endTime":1060.2,"body":"ultimately, are you getting to"},{"speaker":"Lilian Sue","startTime":1060.2,"endTime":1064.7,"body":"those goals that you want to"},{"speaker":"Lilian Sue","startTime":1060.2,"endTime":1064.7,"body":"achieve within that timeframe"},{"speaker":"Lilian Sue","startTime":1064.88,"endTime":1070.13,"body":"doing what it is that you're"},{"speaker":"Lilian Sue","startTime":1064.88,"endTime":1070.13,"body":"doing? If the question is no,"},{"speaker":"Lilian Sue","startTime":1070.82,"endTime":1075.65,"body":"and you want to expand, you want"},{"speaker":"Lilian Sue","startTime":1070.82,"endTime":1075.65,"body":"to do more, and that's when you"},{"speaker":"Lilian Sue","startTime":1075.65,"endTime":1080.78,"body":"start to look at, how can I"},{"speaker":"Lilian Sue","startTime":1075.65,"endTime":1080.78,"body":"build a diversified strategy"},{"speaker":"Lilian Sue","startTime":1080.78,"endTime":1086.84,"body":"with PR as part of it, to"},{"speaker":"Lilian Sue","startTime":1080.78,"endTime":1086.84,"body":"amplify my reach to achieve"},{"speaker":"Lilian Sue","startTime":1086.84,"endTime":1090.8,"body":"those goals. And again, because"},{"speaker":"Lilian Sue","startTime":1086.84,"endTime":1090.8,"body":"there's so many things that you"},{"speaker":"Lilian Sue","startTime":1090.8,"endTime":1094.34,"body":"could do, digital advertising,"},{"speaker":"Lilian Sue","startTime":1090.8,"endTime":1094.34,"body":"your website, email marketing,"},{"speaker":"Lilian Sue","startTime":1094.34,"endTime":1099.62,"body":"social media, all of these"},{"speaker":"Lilian Sue","startTime":1094.34,"endTime":1099.62,"body":"things are coming directly from"},{"speaker":"Lilian Sue","startTime":1099.65,"endTime":1103.52,"body":"you, they're coming directly"},{"speaker":"Lilian Sue","startTime":1099.65,"endTime":1103.52,"body":"from your brand. You know,"},{"speaker":"Lilian Sue","startTime":1103.52,"endTime":1106.52,"body":"they're, they're coming from the"},{"speaker":"Lilian Sue","startTime":1103.52,"endTime":1106.52,"body":"horse's mouth, so to speak. So"},{"speaker":"Lilian Sue","startTime":1106.52,"endTime":1110.69,"body":"everybody knows that if you,"},{"speaker":"Lilian Sue","startTime":1106.52,"endTime":1110.69,"body":"right, you are sharing your own"},{"speaker":"Lilian Sue","startTime":1110.69,"endTime":1118.88,"body":"content, you are marketing"},{"speaker":"Lilian Sue","startTime":1110.69,"endTime":1118.88,"body":"yourself, PR has the distinction"},{"speaker":"Lilian Sue","startTime":1118.91,"endTime":1125.21,"body":"of being a reputation builder,"},{"speaker":"Lilian Sue","startTime":1118.91,"endTime":1125.21,"body":"in the sense that you are"},{"speaker":"Lilian Sue","startTime":1125.21,"endTime":1129.65,"body":"getting that push. Your content"},{"speaker":"Lilian Sue","startTime":1125.21,"endTime":1129.65,"body":"is being pushed. You are being"},{"speaker":"Lilian Sue","startTime":1129.65,"endTime":1136.55,"body":"pushed by these people who have"},{"speaker":"Lilian Sue","startTime":1129.65,"endTime":1136.55,"body":"platforms. Platforms in TV,"},{"speaker":"Lilian Sue","startTime":1136.55,"endTime":1142.7,"body":"radio, print, online, podcasts,"},{"speaker":"Lilian Sue","startTime":1136.55,"endTime":1142.7,"body":"who believe in your messaging,"},{"speaker":"Lilian Sue","startTime":1142.7,"endTime":1147.77,"body":"who believe in your mission, who"},{"speaker":"Lilian Sue","startTime":1142.7,"endTime":1147.77,"body":"believe in your story of what"},{"speaker":"Lilian Sue","startTime":1147.77,"endTime":1153.05,"body":"you're doing. And they have not"},{"speaker":"Lilian Sue","startTime":1147.77,"endTime":1153.05,"body":"only just a higher profile, but"},{"speaker":"Lilian Sue","startTime":1153.08,"endTime":1159.83,"body":"a larger, targeted audience that"},{"speaker":"Lilian Sue","startTime":1153.08,"endTime":1159.83,"body":"you're able to reach in, in an"},{"speaker":"Lilian Sue","startTime":1159.83,"endTime":1164.39,"body":"authentic and genuine way. And"},{"speaker":"Lilian Sue","startTime":1159.83,"endTime":1164.39,"body":"why is it authentic and genuine?"},{"speaker":"Lilian Sue","startTime":1164.39,"endTime":1166.13,"body":"Because you're not paying for"},{"speaker":"Lilian Sue","startTime":1164.39,"endTime":1166.13,"body":"it."},{"speaker":"Darrell Evans","startTime":1166.16,"endTime":1166.46,"body":"Right."},{"speaker":"Lilian Sue","startTime":1166.49,"endTime":1169.79,"body":"You're not paying"},{"speaker":"Lilian Sue","startTime":1166.49,"endTime":1169.79,"body":"for it. The audience recognizes"},{"speaker":"Lilian Sue","startTime":1169.82,"endTime":1174.53,"body":"that how you fit into that"},{"speaker":"Lilian Sue","startTime":1169.82,"endTime":1174.53,"body":"particular platform, larger"},{"speaker":"Lilian Sue","startTime":1174.53,"endTime":1179.27,"body":"content strategy, and it becomes"},{"speaker":"Lilian Sue","startTime":1174.53,"endTime":1179.27,"body":"a brand awareness builder. It"},{"speaker":"Lilian Sue","startTime":1179.27,"endTime":1182.72,"body":"becomes an audience builder."},{"speaker":"Lilian Sue","startTime":1179.27,"endTime":1182.72,"body":"People are attracted to you"},{"speaker":"Lilian Sue","startTime":1182.72,"endTime":1186.35,"body":"because they've seen you"},{"speaker":"Lilian Sue","startTime":1182.72,"endTime":1186.35,"body":"featured somewhere, and they buy"},{"speaker":"Lilian Sue","startTime":1186.35,"endTime":1190.58,"body":"into the message that you've"},{"speaker":"Lilian Sue","startTime":1186.35,"endTime":1190.58,"body":"been sharing on that media"},{"speaker":"Lilian Sue","startTime":1190.58,"endTime":1191.27,"body":"platform."},{"speaker":"Darrell Evans","startTime":1191.66,"endTime":1193.85,"body":"Yeah, Lilian,"},{"speaker":"Darrell Evans","startTime":1191.66,"endTime":1193.85,"body":"I've got to ask this question"},{"speaker":"Darrell Evans","startTime":1193.85,"endTime":1196.94,"body":"just because I've seen this"},{"speaker":"Darrell Evans","startTime":1193.85,"endTime":1196.94,"body":"stuff for a number of years now."},{"speaker":"Darrell Evans","startTime":1197.39,"endTime":1200.75,"body":"And it's just to the point of"},{"speaker":"Darrell Evans","startTime":1197.39,"endTime":1200.75,"body":"there's a distinction between"},{"speaker":"Darrell Evans","startTime":1200.75,"endTime":1205.22,"body":"you being invited on to talk"},{"speaker":"Darrell Evans","startTime":1200.75,"endTime":1205.22,"body":"about something in a particular"},{"speaker":"Darrell Evans","startTime":1205.22,"endTime":1209.27,"body":"medium, whether that's audio,"},{"speaker":"Darrell Evans","startTime":1205.22,"endTime":1209.27,"body":"video, or written, you know,"},{"speaker":"Darrell Evans","startTime":1209.27,"endTime":1212.6,"body":"journalists collaborate and want"},{"speaker":"Darrell Evans","startTime":1209.27,"endTime":1212.6,"body":"expert opinions all the time."},{"speaker":"Darrell Evans","startTime":1213.14,"endTime":1217.07,"body":"But there is this other side of"},{"speaker":"Darrell Evans","startTime":1213.14,"endTime":1217.07,"body":"the street here that I have seen"},{"speaker":"Darrell Evans","startTime":1217.31,"endTime":1221.99,"body":"related to buying media"},{"speaker":"Darrell Evans","startTime":1217.31,"endTime":1221.99,"body":"placements and buying PR and"},{"speaker":"Darrell Evans","startTime":1221.99,"endTime":1226.79,"body":"buying, you know, give somebody"},{"speaker":"Darrell Evans","startTime":1221.99,"endTime":1226.79,"body":"300 or 500 bucks and they do"},{"speaker":"Darrell Evans","startTime":1226.79,"endTime":1230.15,"body":"this one piece of thing for you,"},{"speaker":"Darrell Evans","startTime":1226.79,"endTime":1230.15,"body":"we'll call it a written piece."},{"speaker":"Darrell Evans","startTime":1230.42,"endTime":1233.57,"body":"And then they distribute it"},{"speaker":"Darrell Evans","startTime":1230.42,"endTime":1233.57,"body":"through aggregators to all of"},{"speaker":"Darrell Evans","startTime":1233.57,"endTime":1238.37,"body":"these quote, unquote, networks."},{"speaker":"Darrell Evans","startTime":1233.57,"endTime":1238.37,"body":"And it shows up on their"},{"speaker":"Darrell Evans","startTime":1238.37,"endTime":1242.45,"body":"websites for a day or two or"},{"speaker":"Darrell Evans","startTime":1238.37,"endTime":1242.45,"body":"three and somehow gets buried."},{"speaker":"Darrell Evans","startTime":1242.9,"endTime":1247.16,"body":"Is that PR to you? What is that?"},{"speaker":"Darrell Evans","startTime":1242.9,"endTime":1247.16,"body":"Because I see this stuff in my"},{"speaker":"Darrell Evans","startTime":1247.16,"endTime":1251.03,"body":"newsfeed on Instagram. I see it"},{"speaker":"Darrell Evans","startTime":1247.16,"endTime":1251.03,"body":"on Facebook. And a lot of people"},{"speaker":"Darrell Evans","startTime":1251.03,"endTime":1255.56,"body":"don't realize that a lot of"},{"speaker":"Darrell Evans","startTime":1251.03,"endTime":1255.56,"body":"people pay to be, quote,"},{"speaker":"Darrell Evans","startTime":1255.56,"endTime":1260.18,"body":"unquote, featured. And so I'm"},{"speaker":"Darrell Evans","startTime":1255.56,"endTime":1260.18,"body":"struggling with that because"},{"speaker":"Darrell Evans","startTime":1260.18,"endTime":1263.24,"body":"I've seen that a lot. People"},{"speaker":"Darrell Evans","startTime":1260.18,"endTime":1263.24,"body":"have pitched me on doing that"},{"speaker":"Darrell Evans","startTime":1263.24,"endTime":1267.05,"body":"for years. And I just turned it"},{"speaker":"Darrell Evans","startTime":1263.24,"endTime":1267.05,"body":"down. I don't need my name on"},{"speaker":"Darrell Evans","startTime":1267.05,"endTime":1270.38,"body":"your website, if I've got to pay"},{"speaker":"Darrell Evans","startTime":1267.05,"endTime":1270.38,"body":"you five grand for the, you know"},{"speaker":"Darrell Evans","startTime":1270.38,"endTime":1273.14,"body":"what I mean? I get it. There's a"},{"speaker":"Darrell Evans","startTime":1270.38,"endTime":1273.14,"body":"advertising versus marketing,"},{"speaker":"Darrell Evans","startTime":1273.35,"endTime":1276.86,"body":"talk to me about your opinion"},{"speaker":"Darrell Evans","startTime":1273.35,"endTime":1276.86,"body":"about that part of the industry,"},{"speaker":"Lilian Sue","startTime":1276.0,"endTime":1280.59,"body":"The bulk of what I"},{"speaker":"Lilian Sue","startTime":1276.0,"endTime":1280.59,"body":"do, Darrell and what I coach"},{"speaker":"Lilian Sue","startTime":1280.59,"endTime":1285.6,"body":"clients to do is getting earned"},{"speaker":"Lilian Sue","startTime":1280.59,"endTime":1285.6,"body":"media. So the organic, reaching"},{"speaker":"Lilian Sue","startTime":1285.6,"endTime":1289.35,"body":"out to media, building that"},{"speaker":"Lilian Sue","startTime":1285.6,"endTime":1289.35,"body":"relationship and being featured"},{"speaker":"Lilian Sue","startTime":1289.35,"endTime":1293.01,"body":"because they want your story on"},{"speaker":"Lilian Sue","startTime":1289.35,"endTime":1293.01,"body":"there. They want your expertise"},{"speaker":"Lilian Sue","startTime":1293.01,"endTime":1299.52,"body":"on there. This other side with"},{"speaker":"Lilian Sue","startTime":1293.01,"endTime":1299.52,"body":"paid media is still a part of"},{"speaker":"Lilian Sue","startTime":1299.52,"endTime":1305.22,"body":"PR. It's not something that I"},{"speaker":"Lilian Sue","startTime":1299.52,"endTime":1305.22,"body":"tend to focus on unless my"},{"speaker":"Lilian Sue","startTime":1305.22,"endTime":1310.2,"body":"clients have the budget, and"},{"speaker":"Lilian Sue","startTime":1305.22,"endTime":1310.2,"body":"they believe it aligns with"},{"speaker":"Lilian Sue","startTime":1310.2,"endTime":1315.75,"body":"their values and with their"},{"speaker":"Lilian Sue","startTime":1310.2,"endTime":1315.75,"body":"brand. I will say that I find it"},{"speaker":"Lilian Sue","startTime":1315.99,"endTime":1321.93,"body":"much more authentic if you had"},{"speaker":"Lilian Sue","startTime":1315.99,"endTime":1321.93,"body":"to, to incorporate sponsored"},{"speaker":"Lilian Sue","startTime":1321.93,"endTime":1326.22,"body":"ads, and things like podcast"},{"speaker":"Lilian Sue","startTime":1321.93,"endTime":1326.22,"body":"sponsorships, into your"},{"speaker":"Lilian Sue","startTime":1326.22,"endTime":1329.73,"body":"strategy, because those things"},{"speaker":"Lilian Sue","startTime":1326.22,"endTime":1329.73,"body":"are transparent."},{"speaker":"Darrell Evans","startTime":1329.99,"endTime":1332.27,"body":"Yeah. And I think"},{"speaker":"Darrell Evans","startTime":1329.99,"endTime":1332.27,"body":"that that speaks to where I was"},{"speaker":"Darrell Evans","startTime":1332.27,"endTime":1334.97,"body":"going, right. I'm not negative"},{"speaker":"Darrell Evans","startTime":1332.27,"endTime":1334.97,"body":"about paid media versus earned"},{"speaker":"Darrell Evans","startTime":1334.97,"endTime":1337.07,"body":"media. I think you just brought"},{"speaker":"Darrell Evans","startTime":1334.97,"endTime":1337.07,"body":"the distinction home, right?"},{"speaker":"Darrell Evans","startTime":1337.22,"endTime":1340.07,"body":"There is a distinction between"},{"speaker":"Darrell Evans","startTime":1337.22,"endTime":1340.07,"body":"earned media and paid media. I'm"},{"speaker":"Darrell Evans","startTime":1340.07,"endTime":1342.38,"body":"a paid media guy. I told you"},{"speaker":"Darrell Evans","startTime":1340.07,"endTime":1342.38,"body":"all, I've built my business as a"},{"speaker":"Darrell Evans","startTime":1342.38,"endTime":1346.19,"body":"direct response copywriter,"},{"speaker":"Darrell Evans","startTime":1342.38,"endTime":1346.19,"body":"running ads, that is my jam,"},{"speaker":"Darrell Evans","startTime":1346.19,"endTime":1349.61,"body":"that's what I do. It's what I do"},{"speaker":"Darrell Evans","startTime":1346.19,"endTime":1349.61,"body":"best. But where would someone"},{"speaker":"Darrell Evans","startTime":1349.61,"endTime":1352.64,"body":"want to go if they want to dig a"},{"speaker":"Darrell Evans","startTime":1349.61,"endTime":1352.64,"body":"little bit more into PR, and"},{"speaker":"Darrell Evans","startTime":1352.64,"endTime":1356.63,"body":"say, I want PR to be a part of"},{"speaker":"Darrell Evans","startTime":1352.64,"endTime":1356.63,"body":"my plan? And we're talking about"},{"speaker":"Darrell Evans","startTime":1356.66,"endTime":1360.08,"body":"earned media, not the paid media"},{"speaker":"Darrell Evans","startTime":1356.66,"endTime":1360.08,"body":"side? Where does someone start?"},{"speaker":"Lilian Sue","startTime":1360.36,"endTime":1363.06,"body":"I would say you"},{"speaker":"Lilian Sue","startTime":1360.36,"endTime":1363.06,"body":"could always book a discovery"},{"speaker":"Lilian Sue","startTime":1363.06,"endTime":1366.93,"body":"call with me, you know, because"},{"speaker":"Lilian Sue","startTime":1363.06,"endTime":1366.93,"body":"I'm always here to answer"},{"speaker":"Lilian Sue","startTime":1367.17,"endTime":1370.32,"body":"anyone's question. My doors"},{"speaker":"Lilian Sue","startTime":1367.17,"endTime":1370.32,"body":"always open, you know, even if"},{"speaker":"Lilian Sue","startTime":1370.32,"endTime":1374.49,"body":"they have any questions about,"},{"speaker":"Lilian Sue","startTime":1370.32,"endTime":1374.49,"body":"What is this? How do I get"},{"speaker":"Lilian Sue","startTime":1374.49,"endTime":1376.35,"body":"started? How can it line up?"},{"speaker":"Darrell Evans","startTime":1376.44,"endTime":1378.33,"body":"And by all means,"},{"speaker":"Darrell Evans","startTime":1376.44,"endTime":1378.33,"body":"we're gonna let people know"},{"speaker":"Darrell Evans","startTime":1378.36,"endTime":1381.69,"body":"where they can find you and link"},{"speaker":"Darrell Evans","startTime":1378.36,"endTime":1381.69,"body":"up. But you have some practical"},{"speaker":"Darrell Evans","startTime":1381.69,"endTime":1386.16,"body":"tips about how to reach out to"},{"speaker":"Darrell Evans","startTime":1381.69,"endTime":1386.16,"body":"newsletters, how to reach out to"},{"speaker":"Darrell Evans","startTime":1386.31,"endTime":1389.19,"body":"media outlets, can you share a"},{"speaker":"Darrell Evans","startTime":1386.31,"endTime":1389.19,"body":"couple of those ideas?"},{"speaker":"Lilian Sue","startTime":1389.49,"endTime":1392.43,"body":"I would say do your"},{"speaker":"Lilian Sue","startTime":1389.49,"endTime":1392.43,"body":"research, you know. The"},{"speaker":"Lilian Sue","startTime":1392.43,"endTime":1396.21,"body":"framework that I always tell"},{"speaker":"Lilian Sue","startTime":1392.43,"endTime":1396.21,"body":"people if they are looking to"},{"speaker":"Lilian Sue","startTime":1396.24,"endTime":1401.79,"body":"reach out to media platforms,"},{"speaker":"Lilian Sue","startTime":1396.24,"endTime":1401.79,"body":"stick with your genre first. And"},{"speaker":"Lilian Sue","startTime":1401.79,"endTime":1404.64,"body":"this is easier with authors and"},{"speaker":"Lilian Sue","startTime":1401.79,"endTime":1404.64,"body":"people that I deal with because"},{"speaker":"Lilian Sue","startTime":1404.64,"endTime":1407.04,"body":"a lot of them are fiction"},{"speaker":"Lilian Sue","startTime":1404.64,"endTime":1407.04,"body":"authors. So looking at sticking"},{"speaker":"Lilian Sue","startTime":1407.04,"endTime":1412.95,"body":"with your, your genre for that."},{"speaker":"Lilian Sue","startTime":1407.04,"endTime":1412.95,"body":"Then look at local. Who's your"},{"speaker":"Lilian Sue","startTime":1413.25,"endTime":1418.11,"body":"city or states region,"},{"speaker":"Lilian Sue","startTime":1413.25,"endTime":1418.11,"body":"newspaper, podcasts, radio"},{"speaker":"Lilian Sue","startTime":1418.11,"endTime":1421.89,"body":"stations that have supported"},{"speaker":"Lilian Sue","startTime":1418.11,"endTime":1421.89,"body":"people in your line of work?"},{"speaker":"Lilian Sue","startTime":1422.43,"endTime":1429.3,"body":"After that go global, go online,"},{"speaker":"Lilian Sue","startTime":1422.43,"endTime":1429.3,"body":"see who has, you know, a larger"},{"speaker":"Lilian Sue","startTime":1429.3,"endTime":1432.06,"body":"network. And as you build"},{"speaker":"Lilian Sue","startTime":1429.3,"endTime":1432.06,"body":"towards those, one of the"},{"speaker":"Lilian Sue","startTime":1432.06,"endTime":1435.27,"body":"reasons why I want always"},{"speaker":"Lilian Sue","startTime":1432.06,"endTime":1435.27,"body":"suggest people start with genre,"},{"speaker":"Lilian Sue","startTime":1435.9,"endTime":1439.8,"body":"a lot of these platforms are"},{"speaker":"Lilian Sue","startTime":1435.9,"endTime":1439.8,"body":"smaller. This is going to be"},{"speaker":"Lilian Sue","startTime":1439.83,"endTime":1443.19,"body":"where you know, you can cut your"},{"speaker":"Lilian Sue","startTime":1439.83,"endTime":1443.19,"body":"teeth with learning how to get"},{"speaker":"Lilian Sue","startTime":1443.19,"endTime":1444.57,"body":"in touch with these people."},{"speaker":"Darrell Evans","startTime":1444.6,"endTime":1444.87,"body":"Yeah."},{"speaker":"Lilian Sue","startTime":1444.6,"endTime":1448.14,"body":"And for folks that,"},{"speaker":"Lilian Sue","startTime":1444.6,"endTime":1448.14,"body":"who have no experience doing"},{"speaker":"Lilian Sue","startTime":1448.17,"endTime":1452.85,"body":"interviews, this is also a great"},{"speaker":"Lilian Sue","startTime":1448.17,"endTime":1452.85,"body":"way for them to, you know, get"},{"speaker":"Lilian Sue","startTime":1452.85,"endTime":1456.45,"body":"comfortable, learn how the"},{"speaker":"Lilian Sue","startTime":1452.85,"endTime":1456.45,"body":"process works, really figure"},{"speaker":"Lilian Sue","startTime":1456.45,"endTime":1460.56,"body":"out, you know, what it is that"},{"speaker":"Lilian Sue","startTime":1456.45,"endTime":1460.56,"body":"you need to do to prepare, and"},{"speaker":"Lilian Sue","startTime":1460.56,"endTime":1463.59,"body":"continue to learn and build from"},{"speaker":"Lilian Sue","startTime":1460.56,"endTime":1463.59,"body":"that. And one of the biggest"},{"speaker":"Lilian Sue","startTime":1463.59,"endTime":1467.64,"body":"reasons why I've always said,"},{"speaker":"Lilian Sue","startTime":1463.59,"endTime":1467.64,"body":"you know, as much as you think"},{"speaker":"Lilian Sue","startTime":1467.73,"endTime":1471.63,"body":"doing the talk show circuit is"},{"speaker":"Lilian Sue","startTime":1467.73,"endTime":1471.63,"body":"going to lead to bigger and"},{"speaker":"Lilian Sue","startTime":1471.63,"endTime":1476.7,"body":"better things for you, you can't"},{"speaker":"Lilian Sue","startTime":1471.63,"endTime":1476.7,"body":"just expect to grab their"},{"speaker":"Lilian Sue","startTime":1476.7,"endTime":1479.25,"body":"attention if you have no"},{"speaker":"Lilian Sue","startTime":1476.7,"endTime":1479.25,"body":"experience."},{"speaker":"Darrell Evans","startTime":1479.37,"endTime":1479.73,"body":"Right."},{"speaker":"Lilian Sue","startTime":1479.81,"endTime":1481.31,"body":"You have no"},{"speaker":"Lilian Sue","startTime":1479.81,"endTime":1481.31,"body":"experience, you have no"},{"speaker":"Lilian Sue","startTime":1481.31,"endTime":1485.51,"body":"knowledge, so building up to"},{"speaker":"Lilian Sue","startTime":1481.31,"endTime":1485.51,"body":"that by focusing on okay, who's"},{"speaker":"Lilian Sue","startTime":1485.51,"endTime":1490.4,"body":"in my genre in my industry?"},{"speaker":"Lilian Sue","startTime":1485.51,"endTime":1490.4,"body":"Who's local that has supported"},{"speaker":"Lilian Sue","startTime":1490.4,"endTime":1493.61,"body":"people like me that I might be"},{"speaker":"Lilian Sue","startTime":1490.4,"endTime":1493.61,"body":"able to get in touch with? And"},{"speaker":"Lilian Sue","startTime":1493.61,"endTime":1497.99,"body":"also, going mobile, going online"},{"speaker":"Lilian Sue","startTime":1493.61,"endTime":1497.99,"body":"afterwards to see who's"},{"speaker":"Lilian Sue","startTime":1498.32,"endTime":1501.5,"body":"supported people in your"},{"speaker":"Lilian Sue","startTime":1498.32,"endTime":1501.5,"body":"industry is a really great way"},{"speaker":"Lilian Sue","startTime":1501.5,"endTime":1505.04,"body":"to kind of build that up and"},{"speaker":"Lilian Sue","startTime":1501.5,"endTime":1505.04,"body":"build up that track record and"},{"speaker":"Lilian Sue","startTime":1505.04,"endTime":1510.17,"body":"that experience, because"},{"speaker":"Lilian Sue","startTime":1505.04,"endTime":1510.17,"body":"everyone has to start somewhere."},{"speaker":"Lilian Sue","startTime":1510.74,"endTime":1515.45,"body":"And you can't expect to get,"},{"speaker":"Lilian Sue","startTime":1510.74,"endTime":1515.45,"body":"attract that attention if you"},{"speaker":"Lilian Sue","startTime":1515.45,"endTime":1518.81,"body":"don't have experience, you don't"},{"speaker":"Lilian Sue","startTime":1515.45,"endTime":1518.81,"body":"have that track record and you"},{"speaker":"Lilian Sue","startTime":1518.81,"endTime":1523.4,"body":"don't even have a clear idea of"},{"speaker":"Lilian Sue","startTime":1518.81,"endTime":1523.4,"body":"why you're connecting with them"},{"speaker":"Lilian Sue","startTime":1523.4,"endTime":1524.18,"body":"to begin with."},{"speaker":"Darrell Evans","startTime":1524.39,"endTime":1527.39,"body":"Yeah. So you've"},{"speaker":"Darrell Evans","startTime":1524.39,"endTime":1527.39,"body":"got a lot of free resources"},{"speaker":"Darrell Evans","startTime":1527.39,"endTime":1530.72,"body":"available, and a lot of ways to"},{"speaker":"Darrell Evans","startTime":1527.39,"endTime":1530.72,"body":"get started, because you've got,"},{"speaker":"Darrell Evans","startTime":1531.17,"endTime":1533.24,"body":"you know, you've got your"},{"speaker":"Darrell Evans","startTime":1531.17,"endTime":1533.24,"body":"educational program, your"},{"speaker":"Darrell Evans","startTime":1533.24,"endTime":1536.36,"body":"consulting services, everything"},{"speaker":"Darrell Evans","startTime":1533.24,"endTime":1536.36,"body":"like that. Where would you have"},{"speaker":"Darrell Evans","startTime":1536.36,"endTime":1540.32,"body":"someone go next? If they want to"},{"speaker":"Darrell Evans","startTime":1536.36,"endTime":1540.32,"body":"dig a little deeper into this"},{"speaker":"Darrell Evans","startTime":1540.32,"endTime":1543.56,"body":"world of PR with you, from your"},{"speaker":"Darrell Evans","startTime":1540.32,"endTime":1543.56,"body":"perspective, where would you"},{"speaker":"Darrell Evans","startTime":1543.56,"endTime":1544.22,"body":"have them go?"},{"speaker":"Lilian Sue","startTime":1544.46,"endTime":1547.94,"body":"I actually have a"},{"speaker":"Lilian Sue","startTime":1544.46,"endTime":1547.94,"body":"page on my website that says,"},{"speaker":"Lilian Sue","startTime":1548.09,"endTime":1552.14,"body":"\"Start here\" that basically"},{"speaker":"Lilian Sue","startTime":1548.09,"endTime":1552.14,"body":"outlines, you know, you're stuck"},{"speaker":"Lilian Sue","startTime":1552.14,"endTime":1555.92,"body":"on specific things, and you need"},{"speaker":"Lilian Sue","startTime":1552.14,"endTime":1555.92,"body":"personalized support. Try this."},{"speaker":"Lilian Sue","startTime":1555.95,"endTime":1560.3,"body":"If you're looking for someone,"},{"speaker":"Lilian Sue","startTime":1555.95,"endTime":1560.3,"body":"you know, more of that expert"},{"speaker":"Lilian Sue","startTime":1560.69,"endTime":1564.14,"body":"experience and knowledge and"},{"speaker":"Lilian Sue","startTime":1560.69,"endTime":1564.14,"body":"expertise to guide you along"},{"speaker":"Lilian Sue","startTime":1564.14,"endTime":1567.17,"body":"thing, you're probably looking"},{"speaker":"Lilian Sue","startTime":1564.14,"endTime":1567.17,"body":"for a campaign. So let's set up"},{"speaker":"Lilian Sue","startTime":1567.17,"endTime":1571.7,"body":"a call here. I've also got, you"},{"speaker":"Lilian Sue","startTime":1567.17,"endTime":1571.7,"body":"know, free guides, like, mindset"},{"speaker":"Lilian Sue","startTime":1571.7,"endTime":1575.36,"body":"guides to help people kind of"},{"speaker":"Lilian Sue","startTime":1571.7,"endTime":1575.36,"body":"wrap their heads around what PR"},{"speaker":"Lilian Sue","startTime":1575.36,"endTime":1580.22,"body":"is, what some of the things they"},{"speaker":"Lilian Sue","startTime":1575.36,"endTime":1580.22,"body":"fear and believe are, why they"},{"speaker":"Lilian Sue","startTime":1580.22,"endTime":1584.03,"body":"believe those things and sort of"},{"speaker":"Lilian Sue","startTime":1580.22,"endTime":1584.03,"body":"how to move forward with"},{"speaker":"Lilian Sue","startTime":1584.27,"endTime":1587.03,"body":"changing that mindset through"},{"speaker":"Lilian Sue","startTime":1584.27,"endTime":1587.03,"body":"education."},{"speaker":"Darrell Evans","startTime":1587.06,"endTime":1588.77,"body":"Gotcha. And"},{"speaker":"Darrell Evans","startTime":1587.06,"endTime":1588.77,"body":"what's your website so everybody"},{"speaker":"Darrell Evans","startTime":1588.77,"endTime":1589.4,"body":"can find you?"},{"speaker":"Lilian Sue","startTime":1589.69,"endTime":1592.42,"body":"My website is"},{"speaker":"Lilian Sue","startTime":1589.69,"endTime":1592.42,"body":"www.InRetrospectWritingServices.com."},{"speaker":"Lilian Sue","startTime":1596.02,"endTime":1598.15,"body":"And that's all one word."},{"speaker":"Darrell Evans","startTime":1598.24,"endTime":1601.0,"body":"Yeah. We'll link"},{"speaker":"Darrell Evans","startTime":1598.24,"endTime":1601.0,"body":"that up in the show notes and be"},{"speaker":"Darrell Evans","startTime":1601.0,"endTime":1604.03,"body":"sure to head over to Lilian's"},{"speaker":"Darrell Evans","startTime":1601.0,"endTime":1604.03,"body":"website. Tell us really quick,"},{"speaker":"Darrell Evans","startTime":1604.03,"endTime":1607.12,"body":"what got you drawn to writing"},{"speaker":"Darrell Evans","startTime":1604.03,"endTime":1607.12,"body":"and being a publicist and"},{"speaker":"Darrell Evans","startTime":1607.12,"endTime":1608.2,"body":"copywriting, what was it?"},{"speaker":"Lilian Sue","startTime":1608.38,"endTime":1612.04,"body":"I'd actually started"},{"speaker":"Lilian Sue","startTime":1608.38,"endTime":1612.04,"body":"out being a creative writer, and"},{"speaker":"Lilian Sue","startTime":1612.04,"endTime":1616.51,"body":"I wanted to write my own novels"},{"speaker":"Lilian Sue","startTime":1612.04,"endTime":1616.51,"body":"for a reason before and this was"},{"speaker":"Lilian Sue","startTime":1616.66,"endTime":1622.0,"body":"pre self-publishing. And I"},{"speaker":"Lilian Sue","startTime":1616.66,"endTime":1622.0,"body":"thought, you know, while I'm"},{"speaker":"Lilian Sue","startTime":1622.0,"endTime":1627.25,"body":"working on that as my own hobby,"},{"speaker":"Lilian Sue","startTime":1622.0,"endTime":1627.25,"body":"how about I take a stab at"},{"speaker":"Lilian Sue","startTime":1627.28,"endTime":1629.62,"body":"helping other people tell their"},{"speaker":"Lilian Sue","startTime":1627.28,"endTime":1629.62,"body":"stories."},{"speaker":"Darrell Evans","startTime":1629.65,"endTime":1630.1,"body":"Right."},{"speaker":"Lilian Sue","startTime":1630.22,"endTime":1632.89,"body":"And that was kind of"},{"speaker":"Lilian Sue","startTime":1630.22,"endTime":1632.89,"body":"what started me on that journey."},{"speaker":"Darrell Evans","startTime":1633.11,"endTime":1635.06,"body":"That's awesome."},{"speaker":"Darrell Evans","startTime":1633.11,"endTime":1635.06,"body":"Well, you know, I love talking"},{"speaker":"Darrell Evans","startTime":1635.06,"endTime":1637.28,"body":"to industry experts and people"},{"speaker":"Darrell Evans","startTime":1635.06,"endTime":1637.28,"body":"that are really just, they've"},{"speaker":"Darrell Evans","startTime":1637.28,"endTime":1641.54,"body":"honed in their expertise, their"},{"speaker":"Darrell Evans","startTime":1637.28,"endTime":1641.54,"body":"craft. And of course, you've got"},{"speaker":"Darrell Evans","startTime":1641.54,"endTime":1645.44,"body":"years of experience on this. We"},{"speaker":"Darrell Evans","startTime":1641.54,"endTime":1645.44,"body":"want everyone to head up to"},{"speaker":"Darrell Evans","startTime":1645.44,"endTime":1649.61,"body":"Lillian's website. Also, she's"},{"speaker":"Darrell Evans","startTime":1645.44,"endTime":1649.61,"body":"got a social media profile, and"},{"speaker":"Darrell Evans","startTime":1649.64,"endTime":1654.08,"body":"on her Instagram, I mean,"},{"speaker":"Darrell Evans","startTime":1649.64,"endTime":1654.08,"body":"literally, you can spend hours"},{"speaker":"Darrell Evans","startTime":1654.08,"endTime":1657.38,"body":"on her Instagram feed, and just"},{"speaker":"Darrell Evans","startTime":1654.08,"endTime":1657.38,"body":"take in so much more that we"},{"speaker":"Darrell Evans","startTime":1657.38,"endTime":1659.51,"body":"weren't able to cover today on"},{"speaker":"Darrell Evans","startTime":1657.38,"endTime":1659.51,"body":"this show. But Lilian, let me"},{"speaker":"Darrell Evans","startTime":1659.51,"endTime":1662.78,"body":"ask you this last question. And"},{"speaker":"Darrell Evans","startTime":1659.51,"endTime":1662.78,"body":"that is, if for whatever reason"},{"speaker":"Darrell Evans","startTime":1662.78,"endTime":1665.24,"body":"today happened to be your last"},{"speaker":"Darrell Evans","startTime":1662.78,"endTime":1665.24,"body":"day on this planet that we love,"},{"speaker":"Darrell Evans","startTime":1665.57,"endTime":1668.48,"body":"what would you want everyone to"},{"speaker":"Darrell Evans","startTime":1665.57,"endTime":1668.48,"body":"remember you for?"},{"speaker":"Lilian Sue","startTime":1668.84,"endTime":1674.93,"body":"I would want people"},{"speaker":"Lilian Sue","startTime":1668.84,"endTime":1674.93,"body":"to remember me for my tenacity"},{"speaker":"Lilian Sue","startTime":1675.17,"endTime":1679.7,"body":"in empowering people to fulfill"},{"speaker":"Lilian Sue","startTime":1675.17,"endTime":1679.7,"body":"their fullest potential."},{"speaker":"Darrell Evans","startTime":1679.91,"endTime":1682.1,"body":"Oh, wow, that's"},{"speaker":"Darrell Evans","startTime":1679.91,"endTime":1682.1,"body":"beautiful, that's beautiful."},{"speaker":"Darrell Evans","startTime":1682.34,"endTime":1685.55,"body":"Lilian Sue, thank you for being"},{"speaker":"Darrell Evans","startTime":1682.34,"endTime":1685.55,"body":"here on The MindShift Podcast"},{"speaker":"Darrell Evans","startTime":1685.55,"endTime":1688.19,"body":"and for those of you listening,"},{"speaker":"Darrell Evans","startTime":1685.55,"endTime":1688.19,"body":"be sure to head over to our show"},{"speaker":"Darrell Evans","startTime":1688.19,"endTime":1692.24,"body":"notes, which you'll see linked"},{"speaker":"Darrell Evans","startTime":1688.19,"endTime":1692.24,"body":"up somewhere around this audio,"},{"speaker":"Darrell Evans","startTime":1692.24,"endTime":1694.76,"body":"this video, wherever you're"},{"speaker":"Darrell Evans","startTime":1692.24,"endTime":1694.76,"body":"listening. Thank you so much for"},{"speaker":"Darrell Evans","startTime":1694.97,"endTime":1697.64,"body":"tuning in to this episode of The"},{"speaker":"Darrell Evans","startTime":1694.97,"endTime":1697.64,"body":"MindShift Podcast. I'm your host"},{"speaker":"Darrell Evans","startTime":1697.64,"endTime":1699.68,"body":"Darrell Evans, and I'll see you"},{"speaker":"Darrell Evans","startTime":1697.64,"endTime":1699.68,"body":"again next time."},{"speaker":"The MindShift Podcast","startTime":1701.69,"endTime":1702.83,"body":"Hey my"},{"speaker":"The MindShift Podcast","startTime":1701.69,"endTime":1702.83,"body":"friend, thanks again for"},{"speaker":"The MindShift Podcast","startTime":1702.83,"endTime":1705.5,"body":"listening to today's episode of"},{"speaker":"The MindShift Podcast","startTime":1702.83,"endTime":1705.5,"body":"The MindShift Podcast. Listen,"},{"speaker":"The MindShift Podcast","startTime":1705.5,"endTime":1708.74,"body":"let's not have the conversation"},{"speaker":"The MindShift Podcast","startTime":1705.5,"endTime":1708.74,"body":"in here. Connect with me on"},{"speaker":"The MindShift Podcast","startTime":1708.74,"endTime":1712.82,"body":"social @MrDarrellEvans on almost"},{"speaker":"The MindShift Podcast","startTime":1708.74,"endTime":1712.82,"body":"all the platforms, with the"},{"speaker":"The MindShift Podcast","startTime":1712.82,"endTime":1715.55,"body":"exception of Facebook. My"},{"speaker":"The MindShift Podcast","startTime":1712.82,"endTime":1715.55,"body":"Facebook fanpage is"},{"speaker":"The MindShift Podcast","startTime":1716.21,"endTime":1720.14,"body":"@DarrellEvansFan. Until next"},{"speaker":"The MindShift Podcast","startTime":1716.21,"endTime":1720.14,"body":"week, remember you're just one"},{"speaker":"The MindShift Podcast","startTime":1720.14,"endTime":1722.75,"body":"shift away from the breakthrough"},{"speaker":"The MindShift Podcast","startTime":1720.14,"endTime":1722.75,"body":"you're looking for."}]}