{"version":"1.0.0","segments":[{"speaker":"Edgar Sierra","startTime":0.0,"endTime":3.45,"body":"What realistically"},{"speaker":"Edgar Sierra","startTime":0.0,"endTime":3.45,"body":"happened, was in that moment"},{"speaker":"Edgar Sierra","startTime":3.45,"endTime":6.48,"body":"that I said, You know what, I"},{"speaker":"Edgar Sierra","startTime":3.45,"endTime":6.48,"body":"need to make this real, I had no"},{"speaker":"Edgar Sierra","startTime":6.48,"endTime":9.87,"body":"idea my business was going to be"},{"speaker":"Edgar Sierra","startTime":6.48,"endTime":9.87,"body":"where it's at today, I can tell"},{"speaker":"Edgar Sierra","startTime":9.87,"endTime":16.02,"body":"you that I had this small vision"},{"speaker":"Edgar Sierra","startTime":9.87,"endTime":16.02,"body":"of having my dope set up in the"},{"speaker":"Edgar Sierra","startTime":16.02,"endTime":19.59,"body":"corner of my bedroom and editing"},{"speaker":"Edgar Sierra","startTime":16.02,"endTime":19.59,"body":"and traveling and doing it, you"},{"speaker":"Edgar Sierra","startTime":19.59,"endTime":22.8,"body":"know, seeing a lot of what I saw"},{"speaker":"Edgar Sierra","startTime":19.59,"endTime":22.8,"body":"on YouTube, I was like, Oh, this"},{"speaker":"Edgar Sierra","startTime":22.8,"endTime":25.53,"body":"guy's doing this, I'm gonna, I"},{"speaker":"Edgar Sierra","startTime":22.8,"endTime":25.53,"body":"want to be in that same room,"},{"speaker":"Edgar Sierra","startTime":25.53,"endTime":30.9,"body":"you know. And, realistically,"},{"speaker":"Edgar Sierra","startTime":25.53,"endTime":30.9,"body":"that's what led me to this, but"},{"speaker":"Edgar Sierra","startTime":31.08,"endTime":35.67,"body":"that moment of getting that"},{"speaker":"Edgar Sierra","startTime":31.08,"endTime":35.67,"body":"money, I just did not feel that"},{"speaker":"Edgar Sierra","startTime":35.73,"endTime":38.79,"body":"that was the end. It kind of in"},{"speaker":"Edgar Sierra","startTime":35.73,"endTime":38.79,"body":"my mind, I said if Jaguar and"},{"speaker":"Edgar Sierra","startTime":38.79,"endTime":42.36,"body":"Land Rover, appreciate this"},{"speaker":"Edgar Sierra","startTime":38.79,"endTime":42.36,"body":"photography when I'm an amateur,"},{"speaker":"Edgar Sierra","startTime":42.36,"endTime":47.46,"body":"what I consider an amateur, and"},{"speaker":"Edgar Sierra","startTime":42.36,"endTime":47.46,"body":"they love this, I got potential."},{"speaker":"The MindShift Podcast","startTime":49.73,"endTime":52.16,"body":"This is"},{"speaker":"The MindShift Podcast","startTime":49.73,"endTime":52.16,"body":"The MindShift Podcast where we"},{"speaker":"The MindShift Podcast","startTime":52.16,"endTime":55.34,"body":"share real stories, real"},{"speaker":"The MindShift Podcast","startTime":52.16,"endTime":55.34,"body":"strategies, that will help you"},{"speaker":"The MindShift Podcast","startTime":55.37,"endTime":59.24,"body":"find real success. This is the"},{"speaker":"The MindShift Podcast","startTime":55.37,"endTime":59.24,"body":"place to hear from people just"},{"speaker":"The MindShift Podcast","startTime":59.24,"endTime":62.54,"body":"like you who have taken their"},{"speaker":"The MindShift Podcast","startTime":59.24,"endTime":62.54,"body":"ideas, goals and dreams from a"},{"speaker":"The MindShift Podcast","startTime":62.54,"endTime":65.66,"body":"point of inspiration to"},{"speaker":"The MindShift Podcast","startTime":62.54,"endTime":65.66,"body":"realization or when life knocked"},{"speaker":"The MindShift Podcast","startTime":65.66,"endTime":69.53,"body":"them down, from a point of"},{"speaker":"The MindShift Podcast","startTime":65.66,"endTime":69.53,"body":"breakdown to breakthrough. I'm"},{"speaker":"The MindShift Podcast","startTime":69.53,"endTime":71.93,"body":"your host, Darrell Evans. Let's"},{"speaker":"The MindShift Podcast","startTime":69.53,"endTime":71.93,"body":"get started with today's"},{"speaker":"The MindShift Podcast","startTime":71.93,"endTime":72.38,"body":"episode."},{"speaker":"Darrell Evans","startTime":78.03,"endTime":79.98,"body":"Hey, my friend,"},{"speaker":"Darrell Evans","startTime":78.03,"endTime":79.98,"body":"welcome to another episode of"},{"speaker":"Darrell Evans","startTime":79.98,"endTime":82.2,"body":"The MindShift Podcast. I'm"},{"speaker":"Darrell Evans","startTime":79.98,"endTime":82.2,"body":"really excited to have you here"},{"speaker":"Darrell Evans","startTime":82.2,"endTime":85.14,"body":"today. First of all, let me say"},{"speaker":"Darrell Evans","startTime":82.2,"endTime":85.14,"body":"if you are a returning listener,"},{"speaker":"Darrell Evans","startTime":85.14,"endTime":88.65,"body":"I want to thank you for"},{"speaker":"Darrell Evans","startTime":85.14,"endTime":88.65,"body":"continuing to support the work"},{"speaker":"Darrell Evans","startTime":88.65,"endTime":91.02,"body":"that we're doing here, the"},{"speaker":"Darrell Evans","startTime":88.65,"endTime":91.02,"body":"amount of energy and effort we"},{"speaker":"Darrell Evans","startTime":91.02,"endTime":94.59,"body":"put into bringing you great"},{"speaker":"Darrell Evans","startTime":91.02,"endTime":94.59,"body":"guests who have entrepreneurial"},{"speaker":"Darrell Evans","startTime":94.59,"endTime":98.31,"body":"backgrounds, from small to mid"},{"speaker":"Darrell Evans","startTime":94.59,"endTime":98.31,"body":"to large, with all the"},{"speaker":"Darrell Evans","startTime":98.31,"endTime":101.01,"body":"diversity, the feedback I've"},{"speaker":"Darrell Evans","startTime":98.31,"endTime":101.01,"body":"been getting is just fantastic."},{"speaker":"Darrell Evans","startTime":101.01,"endTime":103.38,"body":"So thank you so much for"},{"speaker":"Darrell Evans","startTime":101.01,"endTime":103.38,"body":"returning. If this happens to be"},{"speaker":"Darrell Evans","startTime":103.38,"endTime":107.46,"body":"your first time here, welcome to"},{"speaker":"Darrell Evans","startTime":103.38,"endTime":107.46,"body":"The MindShift Podcast and"},{"speaker":"Darrell Evans","startTime":107.46,"endTime":110.64,"body":"Business Show. You're in for a"},{"speaker":"Darrell Evans","startTime":107.46,"endTime":110.64,"body":"real treat. And our goal here is"},{"speaker":"Darrell Evans","startTime":110.64,"endTime":113.82,"body":"to talk with entrepreneurs about"},{"speaker":"Darrell Evans","startTime":110.64,"endTime":113.82,"body":"their journey from inspiration"},{"speaker":"Darrell Evans","startTime":113.82,"endTime":116.58,"body":"to realization when life knocks"},{"speaker":"Darrell Evans","startTime":113.82,"endTime":116.58,"body":"them down from breakdown to"},{"speaker":"Darrell Evans","startTime":116.58,"endTime":118.83,"body":"breakthrough. I hope you're an"},{"speaker":"Darrell Evans","startTime":116.58,"endTime":118.83,"body":"entrepreneur, and if you're not,"},{"speaker":"Darrell Evans","startTime":118.83,"endTime":122.07,"body":"you're still in for a great"},{"speaker":"Darrell Evans","startTime":118.83,"endTime":122.07,"body":"discussion around personal"},{"speaker":"Darrell Evans","startTime":122.07,"endTime":125.61,"body":"development and mindset and"},{"speaker":"Darrell Evans","startTime":122.07,"endTime":125.61,"body":"growth. And if you enjoy today's"},{"speaker":"Darrell Evans","startTime":125.61,"endTime":128.49,"body":"show, I would love for you to"},{"speaker":"Darrell Evans","startTime":125.61,"endTime":128.49,"body":"hit the subscribe or follow"},{"speaker":"Darrell Evans","startTime":128.49,"endTime":131.13,"body":"button wherever you're listening"},{"speaker":"Darrell Evans","startTime":128.49,"endTime":131.13,"body":"to this show. And if you really"},{"speaker":"Darrell Evans","startTime":131.13,"endTime":134.4,"body":"enjoy the show, we would love a"},{"speaker":"Darrell Evans","startTime":131.13,"endTime":134.4,"body":"rating and review over on the"},{"speaker":"Darrell Evans","startTime":134.4,"endTime":137.55,"body":"Apple podcast network so we can"},{"speaker":"Darrell Evans","startTime":134.4,"endTime":137.55,"body":"get your feedback to know what"},{"speaker":"Darrell Evans","startTime":137.55,"endTime":142.2,"body":"we can do to improve or what of"},{"speaker":"Darrell Evans","startTime":137.55,"endTime":142.2,"body":"course you love. My guest today"},{"speaker":"Darrell Evans","startTime":142.47,"endTime":147.84,"body":"is Edgar Sierra. Edgar is the"},{"speaker":"Darrell Evans","startTime":142.47,"endTime":147.84,"body":"founder of E.Sierra Media, a"},{"speaker":"Darrell Evans","startTime":147.84,"endTime":151.62,"body":"media company that specializes"},{"speaker":"Darrell Evans","startTime":147.84,"endTime":151.62,"body":"in photography, videography,"},{"speaker":"Darrell Evans","startTime":151.65,"endTime":154.92,"body":"digital design, and"},{"speaker":"Darrell Evans","startTime":151.65,"endTime":154.92,"body":"entrepreneurship. His team at"},{"speaker":"Darrell Evans","startTime":154.95,"endTime":158.55,"body":"E.Sierra Media strives to give"},{"speaker":"Darrell Evans","startTime":154.95,"endTime":158.55,"body":"everyone the quality creative"},{"speaker":"Darrell Evans","startTime":158.55,"endTime":162.33,"body":"messaging and production that"},{"speaker":"Darrell Evans","startTime":158.55,"endTime":162.33,"body":"they deserve to expand their"},{"speaker":"Darrell Evans","startTime":162.33,"endTime":166.77,"body":"business needs. His company"},{"speaker":"Darrell Evans","startTime":162.33,"endTime":166.77,"body":"brings a unique, simple and"},{"speaker":"Darrell Evans","startTime":166.83,"endTime":169.83,"body":"elegant creativity to the work"},{"speaker":"Darrell Evans","startTime":166.83,"endTime":169.83,"body":"that they do for clients like"},{"speaker":"Darrell Evans","startTime":169.83,"endTime":176.01,"body":"Jaguar, Land Rover, AAF Reno,"},{"speaker":"Darrell Evans","startTime":169.83,"endTime":176.01,"body":"Reno Philharmonic, and United"},{"speaker":"Darrell Evans","startTime":176.01,"endTime":180.54,"body":"Federal Credit Union. He's also"},{"speaker":"Darrell Evans","startTime":176.01,"endTime":180.54,"body":"the host of The Daily"},{"speaker":"Darrell Evans","startTime":180.54,"endTime":183.81,"body":"Entrepreneur Podcast, which is"},{"speaker":"Darrell Evans","startTime":180.54,"endTime":183.81,"body":"how we got connected. I was a"},{"speaker":"Darrell Evans","startTime":183.81,"endTime":186.57,"body":"guest on his show a while ago"},{"speaker":"Darrell Evans","startTime":183.81,"endTime":186.57,"body":"and let me tell you about this"},{"speaker":"Darrell Evans","startTime":186.57,"endTime":190.23,"body":"guy. He interviewed me to make"},{"speaker":"Darrell Evans","startTime":186.57,"endTime":190.23,"body":"sure I was a good fit for his"},{"speaker":"Darrell Evans","startTime":190.23,"endTime":192.57,"body":"show. Because he's like, Hey,"},{"speaker":"Darrell Evans","startTime":190.23,"endTime":192.57,"body":"Darrell, I don't want none of"},{"speaker":"Darrell Evans","startTime":192.57,"endTime":195.24,"body":"that old school talk. I've got a"},{"speaker":"Darrell Evans","startTime":192.57,"endTime":195.24,"body":"young crowd here. I'm a"},{"speaker":"Darrell Evans","startTime":195.24,"endTime":200.64,"body":"millennial man, and you got to"},{"speaker":"Darrell Evans","startTime":195.24,"endTime":200.64,"body":"keep it real with my people. And"},{"speaker":"Darrell Evans","startTime":200.67,"endTime":203.91,"body":"I made the cut, so I'm super"},{"speaker":"Darrell Evans","startTime":200.67,"endTime":203.91,"body":"grateful. But I'm really excited"},{"speaker":"Darrell Evans","startTime":203.91,"endTime":206.37,"body":"to talk with him. Last thing is,"},{"speaker":"Darrell Evans","startTime":203.91,"endTime":206.37,"body":"he is currently working on his"},{"speaker":"Darrell Evans","startTime":206.37,"endTime":209.64,"body":"Masters in Information"},{"speaker":"Darrell Evans","startTime":206.37,"endTime":209.64,"body":"Technology, with an emphasis in"},{"speaker":"Darrell Evans","startTime":209.64,"endTime":214.5,"body":"cyber security. Edgar, my man,"},{"speaker":"Darrell Evans","startTime":209.64,"endTime":214.5,"body":"great to have you on The"},{"speaker":"Darrell Evans","startTime":214.5,"endTime":215.97,"body":"MindShift Podcast How you doing,"},{"speaker":"Darrell Evans","startTime":214.5,"endTime":215.97,"body":"brother?"},{"speaker":"Edgar Sierra","startTime":216.11,"endTime":218.0,"body":"Doing great,"},{"speaker":"Edgar Sierra","startTime":216.11,"endTime":218.0,"body":"brother. Thank you so much for"},{"speaker":"Edgar Sierra","startTime":218.0,"endTime":223.58,"body":"having me on your podcast. First"},{"speaker":"Edgar Sierra","startTime":218.0,"endTime":223.58,"body":"of all, yeah, you've made the"},{"speaker":"Edgar Sierra","startTime":223.58,"endTime":228.41,"body":"cut. There have been some people"},{"speaker":"Edgar Sierra","startTime":223.58,"endTime":228.41,"body":"that didn't but I'm thankful"},{"speaker":"Edgar Sierra","startTime":228.41,"endTime":230.75,"body":"that you did. And I'm thankful"},{"speaker":"Edgar Sierra","startTime":228.41,"endTime":230.75,"body":"that we had that pre-meeting"},{"speaker":"Edgar Sierra","startTime":230.75,"endTime":234.44,"body":"because that was a great lead"},{"speaker":"Edgar Sierra","startTime":230.75,"endTime":234.44,"body":"way to having you as a guest on"},{"speaker":"Edgar Sierra","startTime":234.44,"endTime":238.73,"body":"our podcast. But you did a great"},{"speaker":"Edgar Sierra","startTime":234.44,"endTime":238.73,"body":"job and it's only been out for a"},{"speaker":"Edgar Sierra","startTime":238.73,"endTime":242.33,"body":"couple of days as of this"},{"speaker":"Edgar Sierra","startTime":238.73,"endTime":242.33,"body":"recording but, you know, I can't"},{"speaker":"Edgar Sierra","startTime":242.33,"endTime":245.36,"body":"wait to see the numbers because"},{"speaker":"Edgar Sierra","startTime":242.33,"endTime":245.36,"body":"you brought such a great message"},{"speaker":"Edgar Sierra","startTime":245.36,"endTime":248.45,"body":"and I think we had such a great"},{"speaker":"Edgar Sierra","startTime":245.36,"endTime":248.45,"body":"conversation. And you brought so"},{"speaker":"Edgar Sierra","startTime":248.45,"endTime":250.55,"body":"much to our audience and I'm"},{"speaker":"Edgar Sierra","startTime":248.45,"endTime":250.55,"body":"very thankful for that. I was"},{"speaker":"Edgar Sierra","startTime":250.55,"endTime":254.63,"body":"also thankful for you for coming"},{"speaker":"Edgar Sierra","startTime":250.55,"endTime":254.63,"body":"on and taking the time to spend"},{"speaker":"Edgar Sierra","startTime":254.63,"endTime":256.91,"body":"time with us and talk to our"},{"speaker":"Edgar Sierra","startTime":254.63,"endTime":256.91,"body":"audience as well."},{"speaker":"Darrell Evans","startTime":257.06,"endTime":259.55,"body":"You're welcome"},{"speaker":"Darrell Evans","startTime":257.06,"endTime":259.55,"body":"and again, the gratitude is"},{"speaker":"Darrell Evans","startTime":259.55,"endTime":262.31,"body":"mutual, my friend because"},{"speaker":"Darrell Evans","startTime":259.55,"endTime":262.31,"body":"listen, I appreciate an"},{"speaker":"Darrell Evans","startTime":262.31,"endTime":266.42,"body":"entrepreneur who has the"},{"speaker":"Darrell Evans","startTime":262.31,"endTime":266.42,"body":"intentionality to say listen, I"},{"speaker":"Darrell Evans","startTime":266.42,"endTime":268.82,"body":"don't care, and I know this"},{"speaker":"Darrell Evans","startTime":266.42,"endTime":268.82,"body":"isn't maybe how you were"},{"speaker":"Darrell Evans","startTime":268.82,"endTime":270.86,"body":"thinking about it, but be like I"},{"speaker":"Darrell Evans","startTime":268.82,"endTime":270.86,"body":"don't care how much money your"},{"speaker":"Darrell Evans","startTime":270.86,"endTime":272.6,"body":"company is generating. I don't"},{"speaker":"Darrell Evans","startTime":270.86,"endTime":272.6,"body":"care how long you've been in"},{"speaker":"Darrell Evans","startTime":272.6,"endTime":274.85,"body":"business. I need to make sure"},{"speaker":"Darrell Evans","startTime":272.6,"endTime":274.85,"body":"that what you've got to say"},{"speaker":"Darrell Evans","startTime":274.85,"endTime":279.23,"body":"resonates with my crew. And I"},{"speaker":"Darrell Evans","startTime":274.85,"endTime":279.23,"body":"love that because, you know, a"},{"speaker":"Darrell Evans","startTime":279.23,"endTime":281.87,"body":"lot of times you're just happy"},{"speaker":"Darrell Evans","startTime":279.23,"endTime":281.87,"body":"to get a guest, you know when"},{"speaker":"Darrell Evans","startTime":281.87,"endTime":284.69,"body":"you're just starting a show or"},{"speaker":"Darrell Evans","startTime":281.87,"endTime":284.69,"body":"you have a young show and we all"},{"speaker":"Darrell Evans","startTime":284.69,"endTime":287.15,"body":"want to make sure that it's"},{"speaker":"Darrell Evans","startTime":284.69,"endTime":287.15,"body":"worth both of our times and so I"},{"speaker":"Darrell Evans","startTime":287.15,"endTime":290.0,"body":"just appreciated that first"},{"speaker":"Darrell Evans","startTime":287.15,"endTime":290.0,"body":"phone call. The episode we"},{"speaker":"Darrell Evans","startTime":290.0,"endTime":293.69,"body":"laughed, we had a good time. I"},{"speaker":"Darrell Evans","startTime":290.0,"endTime":293.69,"body":"remember saying something and we"},{"speaker":"Darrell Evans","startTime":293.69,"endTime":296.3,"body":"just died laughing. We'll leave"},{"speaker":"Darrell Evans","startTime":293.69,"endTime":296.3,"body":"it for the listening audience to"},{"speaker":"Darrell Evans","startTime":296.3,"endTime":299.66,"body":"hear but listen, this show today"},{"speaker":"Darrell Evans","startTime":296.3,"endTime":299.66,"body":"is about you. First of all,"},{"speaker":"Darrell Evans","startTime":299.66,"endTime":301.64,"body":"you're a young entrepreneur, how"},{"speaker":"Darrell Evans","startTime":299.66,"endTime":301.64,"body":"old are you right now?"},{"speaker":"Edgar Sierra","startTime":301.7,"endTime":302.39,"body":"26"},{"speaker":"Darrell Evans","startTime":302.51,"endTime":305.39,"body":"26. A young"},{"speaker":"Darrell Evans","startTime":302.51,"endTime":305.39,"body":"entrepreneur. And you've already"},{"speaker":"Darrell Evans","startTime":305.39,"endTime":309.35,"body":"done business with some pretty"},{"speaker":"Darrell Evans","startTime":305.39,"endTime":309.35,"body":"major brands, right? Yeah, let's"},{"speaker":"Darrell Evans","startTime":309.35,"endTime":311.51,"body":"introduce you to the audience."},{"speaker":"Darrell Evans","startTime":309.35,"endTime":311.51,"body":"Give everybody a little bit of"},{"speaker":"Darrell Evans","startTime":311.51,"endTime":315.32,"body":"backstory, how you got here and"},{"speaker":"Darrell Evans","startTime":311.51,"endTime":315.32,"body":"tell everybody what you do, who"},{"speaker":"Darrell Evans","startTime":315.32,"endTime":317.78,"body":"you do it for, and let's get the"},{"speaker":"Darrell Evans","startTime":315.32,"endTime":317.78,"body":"party started."},{"speaker":"Edgar Sierra","startTime":319.05,"endTime":321.896,"body":"Of course Darrell."},{"speaker":"Edgar Sierra","startTime":319.05,"endTime":321.896,"body":"My name is Edgar Sierra. I am"},{"speaker":"Edgar Sierra","startTime":321.955,"endTime":325.157,"body":"the owner of E.Sierra Media, as"},{"speaker":"Edgar Sierra","startTime":321.955,"endTime":325.157,"body":"Darrell said. A little"},{"speaker":"Edgar Sierra","startTime":325.217,"endTime":328.834,"body":"background about myself. I was"},{"speaker":"Edgar Sierra","startTime":325.217,"endTime":328.834,"body":"born in California, I moved up"},{"speaker":"Edgar Sierra","startTime":328.893,"endTime":332.511,"body":"to the Reno Sparks area when I"},{"speaker":"Edgar Sierra","startTime":328.893,"endTime":332.511,"body":"was about five years old, went"},{"speaker":"Edgar Sierra","startTime":332.57,"endTime":336.306,"body":"through high school, graduated."},{"speaker":"Edgar Sierra","startTime":332.57,"endTime":336.306,"body":"A little bit about high school,"},{"speaker":"Edgar Sierra","startTime":336.365,"endTime":340.101,"body":"I was never the best student, I"},{"speaker":"Edgar Sierra","startTime":336.365,"endTime":340.101,"body":"think I barely made it with the"},{"speaker":"Edgar Sierra","startTime":340.16,"endTime":343.837,"body":"2.3 GPA. I actually am a first"},{"speaker":"Edgar Sierra","startTime":340.16,"endTime":343.837,"body":"generation high school graduate"},{"speaker":"Edgar Sierra","startTime":343.896,"endTime":347.692,"body":"in my family. So I'm Mexican, my"},{"speaker":"Edgar Sierra","startTime":343.896,"endTime":347.692,"body":"parents are from Mexico. I went"},{"speaker":"Edgar Sierra","startTime":347.751,"endTime":351.309,"body":"on to college and didn't know"},{"speaker":"Edgar Sierra","startTime":347.751,"endTime":351.309,"body":"what I wanted to do. So I went"},{"speaker":"Edgar Sierra","startTime":351.368,"endTime":355.163,"body":"to community college. And at the"},{"speaker":"Edgar Sierra","startTime":351.368,"endTime":355.163,"body":"time, I really wanted to pursue"},{"speaker":"Edgar Sierra","startTime":355.223,"endTime":359.018,"body":"criminal justice and so I got my"},{"speaker":"Edgar Sierra","startTime":355.223,"endTime":359.018,"body":"Associates in that. Soon after,"},{"speaker":"Edgar Sierra","startTime":359.077,"endTime":362.457,"body":"I kind of just didn't know if"},{"speaker":"Edgar Sierra","startTime":359.077,"endTime":362.457,"body":"that's where I wanted to go"},{"speaker":"Edgar Sierra","startTime":362.517,"endTime":366.134,"body":"anymore. So I moved on to the"},{"speaker":"Edgar Sierra","startTime":362.517,"endTime":366.134,"body":"University of Reno, Nevada, and"},{"speaker":"Edgar Sierra","startTime":366.193,"endTime":369.218,"body":"did my Bachelors in Photography"},{"speaker":"Edgar Sierra","startTime":366.193,"endTime":369.218,"body":"with dual minors in"},{"speaker":"Edgar Sierra","startTime":369.277,"endTime":372.954,"body":"Entrepreneurship and Business"},{"speaker":"Edgar Sierra","startTime":369.277,"endTime":372.954,"body":"Administration. Now, I graduated"},{"speaker":"Edgar Sierra","startTime":373.013,"endTime":376.63,"body":"during this whole pandemic, so"},{"speaker":"Edgar Sierra","startTime":373.013,"endTime":376.63,"body":"like my last semester, we went"},{"speaker":"Edgar Sierra","startTime":376.69,"endTime":380.129,"body":"fully online, the last half of"},{"speaker":"Edgar Sierra","startTime":376.69,"endTime":380.129,"body":"it. And I graduated in what"},{"speaker":"Edgar Sierra","startTime":380.188,"endTime":383.806,"body":"should have been June of 2020."},{"speaker":"Edgar Sierra","startTime":380.188,"endTime":383.806,"body":"Well, the world had completely"},{"speaker":"Edgar Sierra","startTime":383.865,"endTime":387.423,"body":"stopped, right, we're all kind"},{"speaker":"Edgar Sierra","startTime":383.865,"endTime":387.423,"body":"of quarantined, everybody was"},{"speaker":"Edgar Sierra","startTime":387.482,"endTime":390.506,"body":"locked up. So I didn't really"},{"speaker":"Edgar Sierra","startTime":387.482,"endTime":390.506,"body":"get to celebrate that"},{"speaker":"Edgar Sierra","startTime":390.566,"endTime":394.361,"body":"graduation, which really sucked."},{"speaker":"Edgar Sierra","startTime":390.566,"endTime":394.361,"body":"But at the moment, it caused me"},{"speaker":"Edgar Sierra","startTime":394.42,"endTime":397.504,"body":"to rethink, not necessarily"},{"speaker":"Edgar Sierra","startTime":394.42,"endTime":397.504,"body":"about wanting to do this"},{"speaker":"Edgar Sierra","startTime":397.563,"endTime":401.121,"body":"business but if I wanted to"},{"speaker":"Edgar Sierra","startTime":397.563,"endTime":401.121,"body":"continue in that field of study,"},{"speaker":"Edgar Sierra","startTime":401.181,"endTime":404.62,"body":"because I had already captured"},{"speaker":"Edgar Sierra","startTime":401.181,"endTime":404.62,"body":"enough information, studied"},{"speaker":"Edgar Sierra","startTime":404.679,"endTime":408.297,"body":"enough, done enough, built my"},{"speaker":"Edgar Sierra","startTime":404.679,"endTime":408.297,"body":"business enough to where I felt"},{"speaker":"Edgar Sierra","startTime":408.356,"endTime":411.973,"body":"confident that a college degree"},{"speaker":"Edgar Sierra","startTime":408.356,"endTime":411.973,"body":"in business administration or"},{"speaker":"Edgar Sierra","startTime":412.033,"endTime":415.768,"body":"something along those lines just"},{"speaker":"Edgar Sierra","startTime":412.033,"endTime":415.768,"body":"wouldn't be for my thing. So I"},{"speaker":"Edgar Sierra","startTime":415.828,"endTime":419.03,"body":"switched over to do a Masters in"},{"speaker":"Edgar Sierra","startTime":415.828,"endTime":419.03,"body":"IT and I emphasize on"},{"speaker":"Edgar Sierra","startTime":419.089,"endTime":422.588,"body":"cybersecurity. And the reason"},{"speaker":"Edgar Sierra","startTime":419.089,"endTime":422.588,"body":"for that, I had two customers"},{"speaker":"Edgar Sierra","startTime":422.647,"endTime":426.027,"body":"that were in that field and"},{"speaker":"Edgar Sierra","startTime":422.647,"endTime":426.027,"body":"really kind of guided me into"},{"speaker":"Edgar Sierra","startTime":426.087,"endTime":429.645,"body":"that area. And that's where I'm"},{"speaker":"Edgar Sierra","startTime":426.087,"endTime":429.645,"body":"at today. I look, when I was"},{"speaker":"Edgar Sierra","startTime":429.704,"endTime":433.321,"body":"younger, I was part of what's"},{"speaker":"Edgar Sierra","startTime":429.704,"endTime":433.321,"body":"called the Reno Police Explorer"},{"speaker":"Edgar Sierra","startTime":433.381,"endTime":436.939,"body":"Program, which is basically an"},{"speaker":"Edgar Sierra","startTime":433.381,"endTime":436.939,"body":"ROTC for law enforcement. And"},{"speaker":"Edgar Sierra","startTime":436.998,"endTime":440.615,"body":"there's this officer, Eric Kafe,"},{"speaker":"Edgar Sierra","startTime":436.998,"endTime":440.615,"body":"and I always give this guy a"},{"speaker":"Edgar Sierra","startTime":440.675,"endTime":444.173,"body":"shout out because when I was"},{"speaker":"Edgar Sierra","startTime":440.675,"endTime":444.173,"body":"younger, I remember being in a"},{"speaker":"Edgar Sierra","startTime":444.233,"endTime":447.731,"body":"black and white, overnight,"},{"speaker":"Edgar Sierra","startTime":444.233,"endTime":447.731,"body":"going on a ride along with them"},{"speaker":"Edgar Sierra","startTime":447.791,"endTime":451.289,"body":"and he told me one time, he"},{"speaker":"Edgar Sierra","startTime":447.791,"endTime":451.289,"body":"said, Hey, whatever you do when"},{"speaker":"Edgar Sierra","startTime":451.349,"endTime":454.729,"body":"you grow up, make sure you are"},{"speaker":"Edgar Sierra","startTime":451.349,"endTime":454.729,"body":"always marketable. I never"},{"speaker":"Edgar Sierra","startTime":454.788,"endTime":458.583,"body":"understood what that meant until"},{"speaker":"Edgar Sierra","startTime":454.788,"endTime":458.583,"body":"I graduated with my associates."},{"speaker":"Edgar Sierra","startTime":458.643,"endTime":461.963,"body":"You know, some people go into"},{"speaker":"Edgar Sierra","startTime":458.643,"endTime":461.963,"body":"criminal justice and get a"},{"speaker":"Edgar Sierra","startTime":462.023,"endTime":465.759,"body":"degree in criminal justice and"},{"speaker":"Edgar Sierra","startTime":462.023,"endTime":465.759,"body":"want to go into law enforcement,"},{"speaker":"Edgar Sierra","startTime":465.818,"endTime":469.435,"body":"do all this kind of stuf and"},{"speaker":"Edgar Sierra","startTime":465.818,"endTime":469.435,"body":"they stick to that but when they"},{"speaker":"Edgar Sierra","startTime":469.495,"endTime":473.112,"body":"leave, they have no retirement"},{"speaker":"Edgar Sierra","startTime":469.495,"endTime":473.112,"body":"plan. They don't know anything"},{"speaker":"Edgar Sierra","startTime":473.171,"endTime":476.848,"body":"else other than law enforcement."},{"speaker":"Edgar Sierra","startTime":473.171,"endTime":476.848,"body":"And that's really what he was"},{"speaker":"Edgar Sierra","startTime":476.907,"endTime":480.584,"body":"getting at, and so ever since"},{"speaker":"Edgar Sierra","startTime":476.907,"endTime":480.584,"body":"then, I decided that I wanted to"},{"speaker":"Edgar Sierra","startTime":480.643,"endTime":484.083,"body":"do something different. And as"},{"speaker":"Edgar Sierra","startTime":480.643,"endTime":484.083,"body":"you can see, in my degrees,"},{"speaker":"Edgar Sierra","startTime":484.142,"endTime":487.641,"body":"they're all over the place,"},{"speaker":"Edgar Sierra","startTime":484.142,"endTime":487.641,"body":"right? Some people like, follow"},{"speaker":"Edgar Sierra","startTime":487.7,"endTime":490.961,"body":"up, you know, they do like"},{"speaker":"Edgar Sierra","startTime":487.7,"endTime":490.961,"body":"photography, then they'll do"},{"speaker":"Edgar Sierra","startTime":491.021,"endTime":494.282,"body":"like journalism, and then"},{"speaker":"Edgar Sierra","startTime":491.021,"endTime":494.282,"body":"they'll do like international"},{"speaker":"Edgar Sierra","startTime":494.342,"endTime":498.077,"body":"relations, because that lines up"},{"speaker":"Edgar Sierra","startTime":494.342,"endTime":498.077,"body":"to what they're doing. I never"},{"speaker":"Edgar Sierra","startTime":498.137,"endTime":501.576,"body":"saw it that way. I became, I"},{"speaker":"Edgar Sierra","startTime":498.137,"endTime":501.576,"body":"actually, when I went into my"},{"speaker":"Edgar Sierra","startTime":501.635,"endTime":505.371,"body":"bachelors degree, I was teaching"},{"speaker":"Edgar Sierra","startTime":501.635,"endTime":505.371,"body":"the teachers how to shoot, how"},{"speaker":"Edgar Sierra","startTime":505.431,"endTime":509.107,"body":"to do photography, and how to"},{"speaker":"Edgar Sierra","startTime":505.431,"endTime":509.107,"body":"teach students because there's a"},{"speaker":"Edgar Sierra","startTime":509.167,"endTime":512.784,"body":"lot of huge disconnect there."},{"speaker":"Edgar Sierra","startTime":509.167,"endTime":512.784,"body":"And it just kind of worked out."},{"speaker":"Edgar Sierra","startTime":512.843,"endTime":516.638,"body":"I built my business back in 2017"},{"speaker":"Edgar Sierra","startTime":512.843,"endTime":516.638,"body":"while I was in college, while I"},{"speaker":"Edgar Sierra","startTime":516.698,"endTime":520.196,"body":"started the university side of"},{"speaker":"Edgar Sierra","startTime":516.698,"endTime":520.196,"body":"my studies, and I want to be"},{"speaker":"Edgar Sierra","startTime":520.256,"endTime":523.814,"body":"real with you. The reason I did"},{"speaker":"Edgar Sierra","startTime":520.256,"endTime":523.814,"body":"it, because I didn't want to"},{"speaker":"Edgar Sierra","startTime":523.873,"endTime":527.668,"body":"call in anywhere, I didn't want"},{"speaker":"Edgar Sierra","startTime":523.873,"endTime":527.668,"body":"to have to like, you know, call,"},{"speaker":"Edgar Sierra","startTime":527.728,"endTime":530.989,"body":"call my manager and say, Hey, I"},{"speaker":"Edgar Sierra","startTime":527.728,"endTime":530.989,"body":"have a last minute exam"},{"speaker":"Edgar Sierra","startTime":531.048,"endTime":534.31,"body":"tomorrow, can I call off and"},{"speaker":"Edgar Sierra","startTime":531.048,"endTime":534.31,"body":"then get yelled at, like I"},{"speaker":"Edgar Sierra","startTime":534.369,"endTime":535.2,"body":"really did it."},{"speaker":"Darrell Evans","startTime":535.19,"endTime":535.67,"body":"Right."},{"speaker":"Edgar Sierra","startTime":536.12,"endTime":539.45,"body":"And so what I did"},{"speaker":"Edgar Sierra","startTime":536.12,"endTime":539.45,"body":"is I, kind of in the corner of"},{"speaker":"Edgar Sierra","startTime":539.45,"endTime":543.23,"body":"my room, had a little desk,"},{"speaker":"Edgar Sierra","startTime":539.45,"endTime":543.23,"body":"little editing area, I started"},{"speaker":"Edgar Sierra","startTime":543.23,"endTime":547.46,"body":"doing photo shoots and that's"},{"speaker":"Edgar Sierra","startTime":543.23,"endTime":547.46,"body":"where it kind of went. Funny"},{"speaker":"Edgar Sierra","startTime":547.46,"endTime":549.8,"body":"story. I tell this to everybody"},{"speaker":"Edgar Sierra","startTime":547.46,"endTime":549.8,"body":"and we talked about this last"},{"speaker":"Edgar Sierra","startTime":549.8,"endTime":553.79,"body":"time. I went out to do a photo"},{"speaker":"Edgar Sierra","startTime":549.8,"endTime":553.79,"body":"shoot out at Moon Rocks, which"},{"speaker":"Edgar Sierra","startTime":553.79,"endTime":557.87,"body":"is like a desert area out here"},{"speaker":"Edgar Sierra","startTime":553.79,"endTime":557.87,"body":"in Reno. Like you have to drive"},{"speaker":"Edgar Sierra","startTime":558.65,"endTime":562.82,"body":"a good maybe 20, 25 minutes to"},{"speaker":"Edgar Sierra","startTime":558.65,"endTime":562.82,"body":"get there. And there's nothing"},{"speaker":"Edgar Sierra","startTime":562.82,"endTime":566.12,"body":"there other than what we"},{"speaker":"Edgar Sierra","startTime":562.82,"endTime":566.12,"body":"consider moon rocks because they"},{"speaker":"Edgar Sierra","startTime":566.12,"endTime":567.71,"body":"look like a moon landing."},{"speaker":"Darrell Evans","startTime":567.77,"endTime":568.22,"body":"Okay."},{"speaker":"Edgar Sierra","startTime":568.36,"endTime":570.76,"body":"And we're doing"},{"speaker":"Edgar Sierra","startTime":568.36,"endTime":570.76,"body":"this type of photography called"},{"speaker":"Edgar Sierra","startTime":570.76,"endTime":573.01,"body":"light painting where basically"},{"speaker":"Edgar Sierra","startTime":570.76,"endTime":573.01,"body":"you open the shutter of a"},{"speaker":"Edgar Sierra","startTime":573.01,"endTime":576.58,"body":"camera, you can wave around a"},{"speaker":"Edgar Sierra","startTime":573.01,"endTime":576.58,"body":"bunch of lights and create this"},{"speaker":"Edgar Sierra","startTime":576.58,"endTime":580.87,"body":"painting. And this lady"},{"speaker":"Edgar Sierra","startTime":576.58,"endTime":580.87,"body":"approaches me. I'm still an"},{"speaker":"Edgar Sierra","startTime":580.87,"endTime":583.09,"body":"amateur photographer. I don't"},{"speaker":"Edgar Sierra","startTime":580.87,"endTime":583.09,"body":"know what the hell I'm doing."},{"speaker":"Edgar Sierra","startTime":583.09,"endTime":588.25,"body":"I'm just out there having fun,"},{"speaker":"Edgar Sierra","startTime":583.09,"endTime":588.25,"body":"trying new things out and she"},{"speaker":"Edgar Sierra","startTime":588.25,"endTime":591.85,"body":"goes, Hey, can I see your"},{"speaker":"Edgar Sierra","startTime":588.25,"endTime":591.85,"body":"camera? I said, Yeah. What's up?"},{"speaker":"Edgar Sierra","startTime":591.88,"endTime":595.27,"body":"She goes, Hi, I just want to see"},{"speaker":"Edgar Sierra","startTime":591.88,"endTime":595.27,"body":"your photos. All right. She goes"},{"speaker":"Edgar Sierra","startTime":595.27,"endTime":598.87,"body":"wow, this is really good. I'm"},{"speaker":"Edgar Sierra","startTime":595.27,"endTime":598.87,"body":"like, Thanks. I appreciate that."},{"speaker":"Edgar Sierra","startTime":598.87,"endTime":602.11,"body":"She's like how would you like to"},{"speaker":"Edgar Sierra","startTime":598.87,"endTime":602.11,"body":"be my head photographer? And"},{"speaker":"Edgar Sierra","startTime":602.11,"endTime":603.88,"body":"that took me back. I was like ."},{"speaker":"Edgar Sierra","startTime":602.11,"endTime":603.88,"body":". ."},{"speaker":"Edgar Sierra","startTime":604.03,"endTime":606.01,"body":". . . in my head."},{"speaker":"Edgar Sierra","startTime":604.03,"endTime":606.01,"body":"I'm like, Ma'am, are you seeing"},{"speaker":"Darrell Evans","startTime":604.09,"endTime":604.54,"body":"Wow!"},{"speaker":"Darrell Evans","startTime":606.01,"endTime":612.73,"body":"the same photos I am? Because"},{"speaker":"Darrell Evans","startTime":606.01,"endTime":612.73,"body":"this is not good, right? So she"},{"speaker":"Darrell Evans","startTime":612.73,"endTime":615.7,"body":"hands me her card. And I said, I"},{"speaker":"Darrell Evans","startTime":612.73,"endTime":615.7,"body":"don't know about this one,"},{"speaker":"Darrell Evans","startTime":615.7,"endTime":619.24,"body":"whatever and I kind of let it"},{"speaker":"Darrell Evans","startTime":615.7,"endTime":619.24,"body":"go. So this was like a Friday"},{"speaker":"Darrell Evans","startTime":619.24,"endTime":623.2,"body":"night. So come Monday morning, I"},{"speaker":"Darrell Evans","startTime":619.24,"endTime":623.2,"body":"said, You know what? I'm going"},{"speaker":"Darrell Evans","startTime":623.2,"endTime":627.25,"body":"to take the chance because you"},{"speaker":"Darrell Evans","startTime":623.2,"endTime":627.25,"body":"never know what can happen. So I"},{"speaker":"Darrell Evans","startTime":627.25,"endTime":629.53,"body":"took the simple chance of"},{"speaker":"Darrell Evans","startTime":627.25,"endTime":629.53,"body":"texting her and she's like, Hey,"},{"speaker":"Darrell Evans","startTime":629.53,"endTime":632.89,"body":"let's meet up on Friday and"},{"speaker":"Darrell Evans","startTime":629.53,"endTime":632.89,"body":"let's have some coffee. Great."},{"speaker":"Darrell Evans","startTime":633.88,"endTime":637.3,"body":"Friday came, we met up at like,"},{"speaker":"Darrell Evans","startTime":633.88,"endTime":637.3,"body":"9.30 in the morning, had some"},{"speaker":"Darrell Evans","startTime":637.3,"endTime":640.15,"body":"coffee, discussed it. She talked"},{"speaker":"Darrell Evans","startTime":637.3,"endTime":640.15,"body":"to me about her publications."},{"speaker":"Darrell Evans","startTime":640.15,"endTime":642.58,"body":"She talked to me that, you know,"},{"speaker":"Darrell Evans","startTime":640.15,"endTime":642.58,"body":"she's never had a head"},{"speaker":"Darrell Evans","startTime":642.58,"endTime":645.1,"body":"photographer and she was really"},{"speaker":"Darrell Evans","startTime":642.58,"endTime":645.1,"body":"looking for somebody to take on"},{"speaker":"Darrell Evans","startTime":645.49,"endTime":647.77,"body":"all this work. And I said, You"},{"speaker":"Darrell Evans","startTime":645.49,"endTime":647.77,"body":"know what, yeah, I'm gonna do"},{"speaker":"Darrell Evans","startTime":647.77,"endTime":651.85,"body":"it. By the end of Friday night,"},{"speaker":"Darrell Evans","startTime":647.77,"endTime":651.85,"body":"so like Friday at like, maybe"},{"speaker":"Darrell Evans","startTime":651.85,"endTime":655.48,"body":"5.36, I get a message from her"},{"speaker":"Darrell Evans","startTime":651.85,"endTime":655.48,"body":"assistant and telling me, Hey,"},{"speaker":"Darrell Evans","startTime":655.51,"endTime":658.18,"body":"you have a photoshoot with"},{"speaker":"Darrell Evans","startTime":655.51,"endTime":658.18,"body":"Jaguar and Land Rover in two"},{"speaker":"Darrell Evans","startTime":658.18,"endTime":662.38,"body":"weeks. I was just, just taken"},{"speaker":"Darrell Evans","startTime":658.18,"endTime":662.38,"body":"back. I'm like,"},{"speaker":"Darrell Evans","startTime":662.41,"endTime":663.13,"body":"Wow!"},{"speaker":"Edgar Sierra","startTime":663.03,"endTime":667.53,"body":". . . huge brands,"},{"speaker":"Edgar Sierra","startTime":663.03,"endTime":667.53,"body":"Jaguar and Land Rover. I'm like,"},{"speaker":"Edgar Sierra","startTime":667.53,"endTime":672.33,"body":"it can't be, but it was and"},{"speaker":"Edgar Sierra","startTime":667.53,"endTime":672.33,"body":"that, that was kind of a"},{"speaker":"Edgar Sierra","startTime":672.33,"endTime":675.69,"body":"defining moment for my business"},{"speaker":"Edgar Sierra","startTime":672.33,"endTime":675.69,"body":"because I went into the"},{"speaker":"Edgar Sierra","startTime":675.69,"endTime":677.88,"body":"photoshoot just saying, You know"},{"speaker":"Edgar Sierra","startTime":675.69,"endTime":677.88,"body":"what? They're not going to like"},{"speaker":"Edgar Sierra","startTime":677.88,"endTime":680.88,"body":"them. That's cool. I'm okay with"},{"speaker":"Edgar Sierra","startTime":677.88,"endTime":680.88,"body":"that. But I'm gonna take my"},{"speaker":"Edgar Sierra","startTime":680.88,"endTime":681.93,"body":"chances no matter what happens."},{"speaker":"Darrell Evans","startTime":681.93,"endTime":683.1,"body":"That's right."},{"speaker":"Darrell Evans","startTime":681.93,"endTime":683.1,"body":"That's right."},{"speaker":"Edgar Sierra","startTime":683.0,"endTime":685.22,"body":"And the model that"},{"speaker":"Edgar Sierra","startTime":683.0,"endTime":685.22,"body":"was there. Her name is Shelby"},{"speaker":"Edgar Sierra","startTime":685.22,"endTime":687.83,"body":"Foster, she's a big person in"},{"speaker":"Edgar Sierra","startTime":685.22,"endTime":687.83,"body":"the offshore racing in the Baja"},{"speaker":"Edgar Sierra","startTime":687.83,"endTime":691.4,"body":"races and we did the photoshoot."},{"speaker":"Edgar Sierra","startTime":687.83,"endTime":691.4,"body":"It was great. We had a great"},{"speaker":"Edgar Sierra","startTime":691.4,"endTime":695.33,"body":"time, edit them, and next thing"},{"speaker":"Edgar Sierra","startTime":691.4,"endTime":695.33,"body":"I know, I turned in the photos"},{"speaker":"Edgar Sierra","startTime":695.33,"endTime":699.74,"body":"maybe a week later. The very"},{"speaker":"Edgar Sierra","startTime":695.33,"endTime":699.74,"body":"next morning, I get a response"},{"speaker":"Edgar Sierra","startTime":699.74,"endTime":701.84,"body":"from the publisher. She said,"},{"speaker":"Edgar Sierra","startTime":699.74,"endTime":701.84,"body":"Hey, Jaguar, and Land Rover"},{"speaker":"Edgar Sierra","startTime":701.84,"endTime":707.99,"body":"loved your photos. I was like,"},{"speaker":"Edgar Sierra","startTime":701.84,"endTime":707.99,"body":"all right, that's great. She"},{"speaker":"Edgar Sierra","startTime":707.99,"endTime":710.99,"body":"goes, By the way, they're gonna"},{"speaker":"Edgar Sierra","startTime":707.99,"endTime":710.99,"body":"pay you. I was like what? She's"},{"speaker":"Edgar Sierra","startTime":710.99,"endTime":713.27,"body":"like, they're paying $500 an"},{"speaker":"Edgar Sierra","startTime":710.99,"endTime":713.27,"body":"image and they want five of"},{"speaker":"Edgar Sierra","startTime":713.27,"endTime":717.17,"body":"them. And I just was like, taken"},{"speaker":"Edgar Sierra","startTime":713.27,"endTime":717.17,"body":"back. I've never . ."},{"speaker":"Darrell Evans","startTime":717.17,"endTime":717.8,"body":"Game changing."},{"speaker":"Edgar Sierra","startTime":717.83,"endTime":718.25,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":718.28,"endTime":719.96,"body":"That's a game"},{"speaker":"Darrell Evans","startTime":718.28,"endTime":719.96,"body":"changer, baby. Yeah."},{"speaker":"Edgar Sierra","startTime":721.85,"endTime":723.17,"body":"I'm gonna tell"},{"speaker":"Edgar Sierra","startTime":721.85,"endTime":723.17,"body":"you, when you compare it to my"},{"speaker":"Edgar Sierra","startTime":723.17,"endTime":728.27,"body":"first family portrait shoot that"},{"speaker":"Edgar Sierra","startTime":723.17,"endTime":728.27,"body":"I did. I charge $30 for that. So"},{"speaker":"Edgar Sierra","startTime":728.36,"endTime":733.13,"body":"compare that to $500 per photo."},{"speaker":"Edgar Sierra","startTime":728.36,"endTime":733.13,"body":"Jaguar and Land Rover ended up"},{"speaker":"Edgar Sierra","startTime":733.13,"endTime":736.49,"body":"running it as an ad in the"},{"speaker":"Edgar Sierra","startTime":733.13,"endTime":736.49,"body":"publication. I was front page"},{"speaker":"Edgar Sierra","startTime":736.49,"endTime":740.6,"body":"for Jaguar and Land Rover, and"},{"speaker":"Edgar Sierra","startTime":736.49,"endTime":740.6,"body":"it was awesome. But because of"},{"speaker":"Edgar Sierra","startTime":740.6,"endTime":745.67,"body":"that, I kind of sat down and I"},{"speaker":"Edgar Sierra","startTime":740.6,"endTime":745.67,"body":"told myself well, do I really"},{"speaker":"Edgar Sierra","startTime":745.67,"endTime":748.1,"body":"want the IRS coming knocking"},{"speaker":"Edgar Sierra","startTime":745.67,"endTime":748.1,"body":"knowing that I'm making this"},{"speaker":"Edgar Sierra","startTime":748.1,"endTime":753.17,"body":"money without having the proper"},{"speaker":"Edgar Sierra","startTime":748.1,"endTime":753.17,"body":"licenses or documentation? And"},{"speaker":"Edgar Sierra","startTime":753.17,"endTime":755.96,"body":"that really was a turning point"},{"speaker":"Edgar Sierra","startTime":753.17,"endTime":755.96,"body":"for E.Sierra Media because I"},{"speaker":"Edgar Sierra","startTime":755.96,"endTime":758.69,"body":"said, You know what, I need to"},{"speaker":"Edgar Sierra","startTime":755.96,"endTime":758.69,"body":"get an EIN. I need to get an"},{"speaker":"Edgar Sierra","startTime":758.69,"endTime":763.07,"body":"LLC. And at that time, it was"},{"speaker":"Edgar Sierra","startTime":758.69,"endTime":763.07,"body":"hard because a lot of people"},{"speaker":"Edgar Sierra","startTime":763.07,"endTime":765.59,"body":"that were around me that were in"},{"speaker":"Edgar Sierra","startTime":763.07,"endTime":765.59,"body":"the photography, videography,"},{"speaker":"Edgar Sierra","startTime":765.59,"endTime":768.71,"body":"creative industry, closed their"},{"speaker":"Edgar Sierra","startTime":765.59,"endTime":768.71,"body":"doors on me because they're"},{"speaker":"Edgar Sierra","startTime":768.71,"endTime":771.35,"body":"like, No, you're going to become"},{"speaker":"Edgar Sierra","startTime":768.71,"endTime":771.35,"body":"competition. So they stopped"},{"speaker":"Edgar Sierra","startTime":771.71,"endTime":775.7,"body":"talking to me. Nobody wanted to"},{"speaker":"Edgar Sierra","startTime":771.71,"endTime":775.7,"body":"guide me through that. Luckily,"},{"speaker":"Edgar Sierra","startTime":775.7,"endTime":779.51,"body":"I had a friend by the name of"},{"speaker":"Edgar Sierra","startTime":775.7,"endTime":779.51,"body":"Ron Cotts  and he really helped"},{"speaker":"Edgar Sierra","startTime":779.51,"endTime":781.85,"body":"me out. He sat down with me,"},{"speaker":"Edgar Sierra","startTime":779.51,"endTime":781.85,"body":"walked me through the entire"},{"speaker":"Edgar Sierra","startTime":781.85,"endTime":787.55,"body":"paperwork, got it sent out and"},{"speaker":"Edgar Sierra","startTime":781.85,"endTime":787.55,"body":"it was a game changer. I"},{"speaker":"Edgar Sierra","startTime":787.55,"endTime":792.05,"body":"actually, I got it two days"},{"speaker":"Edgar Sierra","startTime":787.55,"endTime":792.05,"body":"before Mother's Day and I waited"},{"speaker":"Edgar Sierra","startTime":792.05,"endTime":795.68,"body":"to tell anybody and I presented"},{"speaker":"Edgar Sierra","startTime":792.05,"endTime":795.68,"body":"it to my mom, as a gift for"},{"speaker":"Edgar Sierra","startTime":795.68,"endTime":798.77,"body":"Mother's Day. And I said, Mom,"},{"speaker":"Edgar Sierra","startTime":795.68,"endTime":798.77,"body":"thank you so much for everything"},{"speaker":"Edgar Sierra","startTime":798.77,"endTime":801.68,"body":"that you've done for me. This is"},{"speaker":"Edgar Sierra","startTime":798.77,"endTime":801.68,"body":"what I'm doing. I'm starting my"},{"speaker":"Edgar Sierra","startTime":801.68,"endTime":806.33,"body":"business. So that's really where"},{"speaker":"Edgar Sierra","startTime":801.68,"endTime":806.33,"body":"E.Sierra Media started. Because"},{"speaker":"Edgar Sierra","startTime":806.36,"endTime":810.32,"body":"of those publications, you know,"},{"speaker":"Edgar Sierra","startTime":806.36,"endTime":810.32,"body":"I started generating clients"},{"speaker":"Edgar Sierra","startTime":810.32,"endTime":812.57,"body":"that I never thought I would"},{"speaker":"Edgar Sierra","startTime":810.32,"endTime":812.57,"body":"generate. You know, we started"},{"speaker":"Edgar Sierra","startTime":812.57,"endTime":817.13,"body":"talking to a company here in"},{"speaker":"Edgar Sierra","startTime":812.57,"endTime":817.13,"body":"town called Urban Market. And"},{"speaker":"Edgar Sierra","startTime":817.13,"endTime":820.43,"body":"then at the same time, there was"},{"speaker":"Edgar Sierra","startTime":817.13,"endTime":820.43,"body":"a photographer that was supposed"},{"speaker":"Edgar Sierra","startTime":820.43,"endTime":823.55,"body":"to show up to this AF Reno"},{"speaker":"Edgar Sierra","startTime":820.43,"endTime":823.55,"body":"organization. I didn't even know"},{"speaker":"Edgar Sierra","startTime":823.55,"endTime":826.85,"body":"who they were. And he didn't"},{"speaker":"Edgar Sierra","startTime":823.55,"endTime":826.85,"body":"show up so they were asking for"},{"speaker":"Edgar Sierra","startTime":826.85,"endTime":829.67,"body":"another photographer. And"},{"speaker":"Edgar Sierra","startTime":826.85,"endTime":829.67,"body":"they're like, well, we don't"},{"speaker":"Edgar Sierra","startTime":829.67,"endTime":833.09,"body":"really have a budget but can we"},{"speaker":"Edgar Sierra","startTime":829.67,"endTime":833.09,"body":"like, buy you lunch? Can we"},{"speaker":"Edgar Sierra","startTime":833.09,"endTime":836.57,"body":"like, you know, exchange the"},{"speaker":"Edgar Sierra","startTime":833.09,"endTime":836.57,"body":"luncheon for your services? And"},{"speaker":"Edgar Sierra","startTime":836.57,"endTime":839.0,"body":"I didn't even know what the"},{"speaker":"Edgar Sierra","startTime":836.57,"endTime":839.0,"body":"luncheon was. And I found out,"},{"speaker":"Edgar Sierra","startTime":839.54,"endTime":841.88,"body":"what they would do is that they"},{"speaker":"Edgar Sierra","startTime":839.54,"endTime":841.88,"body":"would bring in guests to speak"},{"speaker":"Edgar Sierra","startTime":841.88,"endTime":845.84,"body":"to these large advertising"},{"speaker":"Edgar Sierra","startTime":841.88,"endTime":845.84,"body":"marketing companies in town. And"},{"speaker":"Edgar Sierra","startTime":845.84,"endTime":849.53,"body":"I said, You know what, I'm gonna"},{"speaker":"Edgar Sierra","startTime":845.84,"endTime":849.53,"body":"take a chance on this. And at"},{"speaker":"Edgar Sierra","startTime":849.53,"endTime":852.35,"body":"that moment is when I really"},{"speaker":"Edgar Sierra","startTime":849.53,"endTime":852.35,"body":"learned, when you're starting,"},{"speaker":"Edgar Sierra","startTime":852.35,"endTime":855.62,"body":"it's not necessarily always"},{"speaker":"Edgar Sierra","startTime":852.35,"endTime":855.62,"body":"about making money, but when can"},{"speaker":"Edgar Sierra","startTime":855.62,"endTime":856.88,"body":"you make money down the road?"},{"speaker":"Darrell Evans","startTime":856.91,"endTime":857.87,"body":"Right, right."},{"speaker":"Edgar Sierra","startTime":857.9,"endTime":861.05,"body":"So I kind of, I"},{"speaker":"Edgar Sierra","startTime":857.9,"endTime":861.05,"body":"don't want to say I like, stalk"},{"speaker":"Edgar Sierra","startTime":861.05,"endTime":864.02,"body":"people but I definitely went on"},{"speaker":"Edgar Sierra","startTime":861.05,"endTime":864.02,"body":"to their website and wanted to"},{"speaker":"Edgar Sierra","startTime":864.02,"endTime":868.4,"body":"find out who was involved and"},{"speaker":"Edgar Sierra","startTime":864.02,"endTime":868.4,"body":"what is AF Reno. And I found out"},{"speaker":"Edgar Sierra","startTime":868.4,"endTime":872.3,"body":"that they have large companies,"},{"speaker":"Edgar Sierra","startTime":868.4,"endTime":872.3,"body":"Charter Spectrum, which is a big"},{"speaker":"Edgar Sierra","startTime":872.3,"endTime":876.77,"body":"company here in Nevada. Then you"},{"speaker":"Edgar Sierra","startTime":872.3,"endTime":876.77,"body":"had companies like the Reno"},{"speaker":"Edgar Sierra","startTime":876.77,"endTime":880.4,"body":"Philharmonic, Three Sticks"},{"speaker":"Edgar Sierra","startTime":876.77,"endTime":880.4,"body":"Productions. There's a lot of"},{"speaker":"Edgar Sierra","startTime":880.4,"endTime":882.68,"body":"these companies that who just"},{"speaker":"Edgar Sierra","startTime":880.4,"endTime":882.68,"body":"like, wow, I want to be part of"},{"speaker":"Edgar Sierra","startTime":882.68,"endTime":886.79,"body":"this. So I took the chance and I"},{"speaker":"Edgar Sierra","startTime":882.68,"endTime":886.79,"body":"was giving them free services in"},{"speaker":"Edgar Sierra","startTime":886.79,"endTime":890.84,"body":"exchange for, for lunch and"},{"speaker":"Edgar Sierra","startTime":886.79,"endTime":890.84,"body":"getting taught how to run a"},{"speaker":"Edgar Sierra","startTime":890.84,"endTime":893.81,"body":"business, how to be a business"},{"speaker":"Edgar Sierra","startTime":890.84,"endTime":893.81,"body":"person and then market myself"},{"speaker":"Edgar Sierra","startTime":893.81,"endTime":897.41,"body":"and sure enough, that led to"},{"speaker":"Edgar Sierra","startTime":893.81,"endTime":897.41,"body":"working for the Reno"},{"speaker":"Edgar Sierra","startTime":897.41,"endTime":901.91,"body":"Philharmonic. AF Reno constantly"},{"speaker":"Edgar Sierra","startTime":897.41,"endTime":901.91,"body":"backing me up, constantly push"},{"speaker":"Edgar Sierra","startTime":901.94,"endTime":905.84,"body":"business my way and now I am"},{"speaker":"Edgar Sierra","startTime":901.94,"endTime":905.84,"body":"actually on the Board of"},{"speaker":"Edgar Sierra","startTime":905.84,"endTime":907.25,"body":"Directors for AF Reno."},{"speaker":"Darrell Evans","startTime":907.91,"endTime":910.85,"body":"Come on. Come on,"},{"speaker":"Darrell Evans","startTime":907.91,"endTime":910.85,"body":"man. Listen, man, let's take a"},{"speaker":"Darrell Evans","startTime":910.85,"endTime":913.7,"body":"pause really fast, dude. This"},{"speaker":"Darrell Evans","startTime":910.85,"endTime":913.7,"body":"story is, I didn't even know all"},{"speaker":"Darrell Evans","startTime":913.7,"endTime":916.13,"body":"this. For the listening"},{"speaker":"Darrell Evans","startTime":913.7,"endTime":916.13,"body":"audience, let's key in on a"},{"speaker":"Darrell Evans","startTime":916.13,"endTime":918.41,"body":"couple of thoughts here. Let me"},{"speaker":"Darrell Evans","startTime":916.13,"endTime":918.41,"body":"just tell you what I thought I"},{"speaker":"Darrell Evans","startTime":918.44,"endTime":923.0,"body":"just heard and I just love it."},{"speaker":"Darrell Evans","startTime":918.44,"endTime":923.0,"body":"You said it multiple times. I'm"},{"speaker":"Darrell Evans","startTime":923.0,"endTime":924.11,"body":"gonna take the chance."},{"speaker":"Edgar Sierra","startTime":924.41,"endTime":924.86,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":925.26,"endTime":927.93,"body":"I'm gonna take"},{"speaker":"Darrell Evans","startTime":925.26,"endTime":927.93,"body":"the chance. If you're listening"},{"speaker":"Darrell Evans","startTime":927.93,"endTime":930.84,"body":"to the show right now, you're"},{"speaker":"Darrell Evans","startTime":927.93,"endTime":930.84,"body":"listening to this young man, and"},{"speaker":"Darrell Evans","startTime":930.84,"endTime":935.7,"body":"if you're not 26, and you've got"},{"speaker":"Darrell Evans","startTime":930.84,"endTime":935.7,"body":"bills, and you've got life, and"},{"speaker":"Darrell Evans","startTime":935.7,"endTime":938.79,"body":"you got kids in piano, and"},{"speaker":"Darrell Evans","startTime":935.7,"endTime":938.79,"body":"soccer and football practice and"},{"speaker":"Darrell Evans","startTime":939.21,"endTime":941.97,"body":"debt and mortgages and car"},{"speaker":"Darrell Evans","startTime":939.21,"endTime":941.97,"body":"payments, you're probably saying"},{"speaker":"Darrell Evans","startTime":941.97,"endTime":944.64,"body":"to yourself, yeah, but Darrell I"},{"speaker":"Darrell Evans","startTime":941.97,"endTime":944.64,"body":"can't take a chance. I'm not 26."},{"speaker":"Darrell Evans","startTime":945.33,"endTime":949.14,"body":"And it's just a bunch of bull."},{"speaker":"Darrell Evans","startTime":945.33,"endTime":949.14,"body":"Because he took a chance, not"},{"speaker":"Darrell Evans","startTime":949.14,"endTime":952.86,"body":"even knowing he was going to get"},{"speaker":"Darrell Evans","startTime":949.14,"endTime":952.86,"body":"paid. And another thing I heard"},{"speaker":"Darrell Evans","startTime":952.86,"endTime":955.92,"body":"you say that I'm so excited to"},{"speaker":"Darrell Evans","startTime":952.86,"endTime":955.92,"body":"hear you say it the way you said"},{"speaker":"Darrell Evans","startTime":955.92,"endTime":961.02,"body":"it. You were actually critiquing"},{"speaker":"Darrell Evans","startTime":955.92,"endTime":961.02,"body":"your own work, from your eyes,"},{"speaker":"Darrell Evans","startTime":961.53,"endTime":963.33,"body":"and didn't think it was good"},{"speaker":"Darrell Evans","startTime":961.53,"endTime":963.33,"body":"enough."},{"speaker":"Edgar Sierra","startTime":963.51,"endTime":963.75,"body":"Nope."},{"speaker":"Darrell Evans","startTime":964.05,"endTime":967.53,"body":"Yet. You knew you"},{"speaker":"Darrell Evans","startTime":964.05,"endTime":967.53,"body":"were working towards it. And she"},{"speaker":"Darrell Evans","startTime":967.53,"endTime":970.92,"body":"said, I want to hire you. And"},{"speaker":"Darrell Evans","startTime":967.53,"endTime":970.92,"body":"not only hire you, I want to"},{"speaker":"Darrell Evans","startTime":970.92,"endTime":973.32,"body":"make you the head of"},{"speaker":"Darrell Evans","startTime":970.92,"endTime":973.32,"body":"photography. You guys have the"},{"speaker":"Darrell Evans","startTime":973.32,"endTime":979.08,"body":"coffee, and by five o'clock,"},{"speaker":"Darrell Evans","startTime":973.32,"endTime":979.08,"body":"you've got Jaguar and Land"},{"speaker":"Darrell Evans","startTime":979.08,"endTime":984.18,"body":"Rover. I mean, most people would"},{"speaker":"Darrell Evans","startTime":979.08,"endTime":984.18,"body":"have for lack of a better"},{"speaker":"Darrell Evans","startTime":984.18,"endTime":986.73,"body":"phrase, they'd of pooped in"},{"speaker":"Darrell Evans","startTime":984.18,"endTime":986.73,"body":"their pants. You know what I"},{"speaker":"Darrell Evans","startTime":986.73,"endTime":992.4,"body":"mean, like are you crazy? These"},{"speaker":"Darrell Evans","startTime":986.73,"endTime":992.4,"body":"two big old brands. Can I do"},{"speaker":"Darrell Evans","startTime":992.4,"endTime":998.04,"body":"this school first or something,"},{"speaker":"Darrell Evans","startTime":992.4,"endTime":998.04,"body":"you know? So listen, man, I want"},{"speaker":"Darrell Evans","startTime":998.04,"endTime":999.3,"body":"to salute you because (a) . . ."},{"speaker":"Darrell Evans","startTime":999.03,"endTime":1001.88,"body":". . . I said, I'm"},{"speaker":"Darrell Evans","startTime":999.03,"endTime":1001.88,"body":"gonna take a chance not once but"},{"speaker":"Edgar Sierra","startTime":999.33,"endTime":999.69,"body":"Thanks."},{"speaker":"Edgar Sierra","startTime":1001.88,"endTime":1003.59,"body":"twice. And you've probably done"},{"speaker":"Edgar Sierra","startTime":1001.88,"endTime":1003.59,"body":"more, I definitely want to"},{"speaker":"Edgar Sierra","startTime":1003.59,"endTime":1006.41,"body":"unpack some more of this. Number"},{"speaker":"Edgar Sierra","startTime":1003.59,"endTime":1006.41,"body":"two, you could have easily"},{"speaker":"Edgar Sierra","startTime":1006.41,"endTime":1009.89,"body":"gotten scared and cheesed up."},{"speaker":"Edgar Sierra","startTime":1006.41,"endTime":1009.89,"body":"And then you also could have"},{"speaker":"Edgar Sierra","startTime":1009.89,"endTime":1013.52,"body":"done something else that I see a"},{"speaker":"Edgar Sierra","startTime":1009.89,"endTime":1013.52,"body":"lot of times entrepreneurs do,"},{"speaker":"Edgar Sierra","startTime":1013.52,"endTime":1020.24,"body":"is when they get the check for"},{"speaker":"Edgar Sierra","startTime":1013.52,"endTime":1020.24,"body":"$500 a photo and they want five,"},{"speaker":"Edgar Sierra","startTime":1020.48,"endTime":1022.97,"body":"which is a game changing"},{"speaker":"Edgar Sierra","startTime":1020.48,"endTime":1022.97,"body":"scenario."},{"speaker":"Edgar Sierra","startTime":1023.0,"endTime":1023.36,"body":"Yes"},{"speaker":"Darrell Evans","startTime":1023.39,"endTime":1025.85,"body":"We could easily"},{"speaker":"Darrell Evans","startTime":1023.39,"endTime":1025.85,"body":"self sabotage ourselves by"},{"speaker":"Darrell Evans","startTime":1025.85,"endTime":1029.12,"body":"saying we're not worth it. We're"},{"speaker":"Darrell Evans","startTime":1025.85,"endTime":1029.12,"body":"not worth it, because I just did"},{"speaker":"Darrell Evans","startTime":1029.12,"endTime":1032.69,"body":"the photo shoot for $30 for the"},{"speaker":"Darrell Evans","startTime":1029.12,"endTime":1032.69,"body":"Joneses."},{"speaker":"Edgar Sierra","startTime":1032.72,"endTime":1033.05,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1033.08,"endTime":1033.86,"body":"I'm making names"},{"speaker":"Darrell Evans","startTime":1033.08,"endTime":1033.86,"body":"up."},{"speaker":"Edgar Sierra","startTime":1033.86,"endTime":1035.24,"body":"Yes. Yeah."},{"speaker":"Darrell Evans","startTime":1035.33,"endTime":1038.78,"body":"Right? But the"},{"speaker":"Darrell Evans","startTime":1035.33,"endTime":1038.78,"body":"gap, right? And so what do you"},{"speaker":"Darrell Evans","startTime":1038.78,"endTime":1042.14,"body":"think it was in that moment,"},{"speaker":"Darrell Evans","startTime":1038.78,"endTime":1042.14,"body":"because your next steps were,"},{"speaker":"Darrell Evans","startTime":1042.2,"endTime":1046.28,"body":"Oh, this is a business now. Oh,"},{"speaker":"Darrell Evans","startTime":1042.2,"endTime":1046.28,"body":"I need to get legitimate. And"},{"speaker":"Darrell Evans","startTime":1046.28,"endTime":1048.74,"body":"we're going to get to the"},{"speaker":"Darrell Evans","startTime":1046.28,"endTime":1048.74,"body":"closing of the doors, because I"},{"speaker":"Darrell Evans","startTime":1048.74,"endTime":1051.14,"body":"definitely want to talk about"},{"speaker":"Darrell Evans","startTime":1048.74,"endTime":1051.14,"body":"that because I know exactly what"},{"speaker":"Darrell Evans","startTime":1051.14,"endTime":1054.86,"body":"that's like. But before we go"},{"speaker":"Darrell Evans","startTime":1051.14,"endTime":1054.86,"body":"there, just take us to the"},{"speaker":"Darrell Evans","startTime":1054.86,"endTime":1058.46,"body":"moment, not just the moment of"},{"speaker":"Darrell Evans","startTime":1054.86,"endTime":1058.46,"body":"elation, when you realize"},{"speaker":"Darrell Evans","startTime":1058.46,"endTime":1062.33,"body":"they're going to pay you $2500"},{"speaker":"Darrell Evans","startTime":1058.46,"endTime":1062.33,"body":"but talk to us about that sort"},{"speaker":"Darrell Evans","startTime":1062.33,"endTime":1064.85,"body":"of defining moment, when you're"},{"speaker":"Darrell Evans","startTime":1062.33,"endTime":1064.85,"body":"like, this is a business. I know"},{"speaker":"Darrell Evans","startTime":1064.85,"endTime":1068.15,"body":"what I'm doing. And guess what,"},{"speaker":"Darrell Evans","startTime":1064.85,"endTime":1068.15,"body":"even if I don't know all of what"},{"speaker":"Darrell Evans","startTime":1068.15,"endTime":1070.07,"body":"I'm doing, I'm gonna figure it"},{"speaker":"Darrell Evans","startTime":1068.15,"endTime":1070.07,"body":"out. Because that's what I've"},{"speaker":"Darrell Evans","startTime":1070.07,"endTime":1072.5,"body":"heard from our discussions. Talk"},{"speaker":"Darrell Evans","startTime":1070.07,"endTime":1072.5,"body":"to us a bit about that."},{"speaker":"Edgar Sierra","startTime":1072.63,"endTime":1075.0,"body":"It's kind of"},{"speaker":"Edgar Sierra","startTime":1072.63,"endTime":1075.0,"body":"weird, because I'm a first"},{"speaker":"Edgar Sierra","startTime":1075.0,"endTime":1078.78,"body":"generation entrepreneur, in my"},{"speaker":"Edgar Sierra","startTime":1075.0,"endTime":1078.78,"body":"family. Nobody has been in"},{"speaker":"Edgar Sierra","startTime":1078.78,"endTime":1083.04,"body":"business. Everybody has been"},{"speaker":"Edgar Sierra","startTime":1078.78,"endTime":1083.04,"body":"blue collar and, you know, work"},{"speaker":"Edgar Sierra","startTime":1083.04,"endTime":1086.76,"body":"these hard, labor intensive"},{"speaker":"Edgar Sierra","startTime":1083.04,"endTime":1086.76,"body":"jobs. And to kind of go a little"},{"speaker":"Edgar Sierra","startTime":1086.76,"endTime":1091.11,"body":"bit back to understand where"},{"speaker":"Edgar Sierra","startTime":1086.76,"endTime":1091.11,"body":"that defining moment came. When"},{"speaker":"Edgar Sierra","startTime":1091.11,"endTime":1094.08,"body":"I was younger, my dad used to do"},{"speaker":"Edgar Sierra","startTime":1091.11,"endTime":1094.08,"body":"what's called geotech drilling."},{"speaker":"Edgar Sierra","startTime":1094.08,"endTime":1097.29,"body":"So you would drill prior to"},{"speaker":"Edgar Sierra","startTime":1094.08,"endTime":1097.29,"body":"construction. You would take"},{"speaker":"Edgar Sierra","startTime":1097.29,"endTime":1102.24,"body":"samples of soil, and then a"},{"speaker":"Edgar Sierra","startTime":1097.29,"endTime":1102.24,"body":"geotech or geologists would take"},{"speaker":"Edgar Sierra","startTime":1102.24,"endTime":1104.73,"body":"it out and you know, they'd test"},{"speaker":"Edgar Sierra","startTime":1102.24,"endTime":1104.73,"body":"it before construction can even"},{"speaker":"Edgar Sierra","startTime":1104.73,"endTime":1110.16,"body":"start. My dad used to take me"},{"speaker":"Edgar Sierra","startTime":1104.73,"endTime":1110.16,"body":"when I was 16 and to 18, and I"},{"speaker":"Edgar Sierra","startTime":1110.16,"endTime":1112.68,"body":"would spend the summers with him"},{"speaker":"Edgar Sierra","startTime":1110.16,"endTime":1112.68,"body":"and let me just tell you that,"},{"speaker":"Edgar Sierra","startTime":1113.13,"endTime":1115.74,"body":"it was hard work. I mean, being"},{"speaker":"Edgar Sierra","startTime":1113.13,"endTime":1115.74,"body":"up at three, four in the"},{"speaker":"Edgar Sierra","startTime":1115.74,"endTime":1117.78,"body":"morning, not knowing if you're"},{"speaker":"Edgar Sierra","startTime":1115.74,"endTime":1117.78,"body":"going to get back until"},{"speaker":"Edgar Sierra","startTime":1117.78,"endTime":1123.39,"body":"midnight. I had sunburns on top"},{"speaker":"Edgar Sierra","startTime":1117.78,"endTime":1123.39,"body":"of sunburns because we would go"},{"speaker":"Edgar Sierra","startTime":1123.39,"endTime":1127.98,"body":"out at 100 degrees, 110 degrees"},{"speaker":"Edgar Sierra","startTime":1123.39,"endTime":1127.98,"body":"and we would be out at negative"},{"speaker":"Edgar Sierra","startTime":1127.98,"endTime":1131.55,"body":"two degrees. I learned hard work"},{"speaker":"Edgar Sierra","startTime":1127.98,"endTime":1131.55,"body":"when I was young. That wasn't"},{"speaker":"Edgar Sierra","startTime":1131.55,"endTime":1136.11,"body":"never an issue for me. Those"},{"speaker":"Edgar Sierra","startTime":1131.55,"endTime":1136.11,"body":"moments never led me to go away"},{"speaker":"Edgar Sierra","startTime":1136.11,"endTime":1140.07,"body":"from hard work but those moments"},{"speaker":"Edgar Sierra","startTime":1136.11,"endTime":1140.07,"body":"led me to know that I could"},{"speaker":"Edgar Sierra","startTime":1140.58,"endTime":1143.76,"body":"implement this type of work"},{"speaker":"Edgar Sierra","startTime":1140.58,"endTime":1143.76,"body":"somewhere else that benefits,"},{"speaker":"Edgar Sierra","startTime":1143.76,"endTime":1149.49,"body":"profits me, that I can see a"},{"speaker":"Edgar Sierra","startTime":1143.76,"endTime":1149.49,"body":"success in. My dad has always"},{"speaker":"Edgar Sierra","startTime":1149.49,"endTime":1152.01,"body":"been a hard worker. There was"},{"speaker":"Edgar Sierra","startTime":1149.49,"endTime":1152.01,"body":"never a day where my dad you"},{"speaker":"Edgar Sierra","startTime":1152.01,"endTime":1154.95,"body":"know would take a sick day"},{"speaker":"Edgar Sierra","startTime":1152.01,"endTime":1154.95,"body":"unless he absolutely just could"},{"speaker":"Edgar Sierra","startTime":1154.95,"endTime":1155.64,"body":"not get up."},{"speaker":"Darrell Evans","startTime":1155.64,"endTime":1156.45,"body":"Right. Respect."},{"speaker":"Edgar Sierra","startTime":1156.45,"endTime":1158.91,"body":"You know you'd see"},{"speaker":"Edgar Sierra","startTime":1156.45,"endTime":1158.91,"body":"him with snot and coughing and"},{"speaker":"Edgar Sierra","startTime":1158.91,"endTime":1161.31,"body":"we're still working it out,"},{"speaker":"Edgar Sierra","startTime":1158.91,"endTime":1161.31,"body":"right and . . ."},{"speaker":"Darrell Evans","startTime":1161.31,"endTime":1162.21,"body":"From the old"},{"speaker":"Darrell Evans","startTime":1161.31,"endTime":1162.21,"body":"school."},{"speaker":"Edgar Sierra","startTime":1162.3,"endTime":1166.32,"body":"Yeah, and geotech"},{"speaker":"Edgar Sierra","startTime":1162.3,"endTime":1166.32,"body":"drills is not lightweight. I"},{"speaker":"Edgar Sierra","startTime":1166.32,"endTime":1169.98,"body":"mean we're, we would pick up the"},{"speaker":"Edgar Sierra","startTime":1166.32,"endTime":1169.98,"body":"augers which are you know, 50 to"},{"speaker":"Edgar Sierra","startTime":1170.01,"endTime":1174.15,"body":"80 pounds sometimes and toss 'em"},{"speaker":"Edgar Sierra","startTime":1170.01,"endTime":1174.15,"body":"and you know, you're getting"},{"speaker":"Edgar Sierra","startTime":1174.18,"endTime":1176.73,"body":"your, your hands are hurting,"},{"speaker":"Edgar Sierra","startTime":1174.18,"endTime":1176.73,"body":"you're wearing gloves and you"},{"speaker":"Edgar Sierra","startTime":1176.73,"endTime":1179.31,"body":"know, two degrees you hit the"},{"speaker":"Edgar Sierra","startTime":1176.73,"endTime":1179.31,"body":"metal the wrong way."},{"speaker":"Darrell Evans","startTime":1179.94,"endTime":1180.3,"body":"Yeah."},{"speaker":"Edgar Sierra","startTime":1180.36,"endTime":1183.78,"body":"I'm telling you it"},{"speaker":"Edgar Sierra","startTime":1180.36,"endTime":1183.78,"body":"was just not great. And my dad"},{"speaker":"Edgar Sierra","startTime":1183.78,"endTime":1184.71,"body":"put up with that."},{"speaker":"Darrell Evans","startTime":1184.81,"endTime":1186.91,"body":"Let me tell you."},{"speaker":"Darrell Evans","startTime":1184.81,"endTime":1186.91,"body":"I've never done that work but I"},{"speaker":"Darrell Evans","startTime":1186.91,"endTime":1189.82,"body":"did help a friend a long time"},{"speaker":"Darrell Evans","startTime":1186.91,"endTime":1189.82,"body":"ago help his family dig up their"},{"speaker":"Darrell Evans","startTime":1189.82,"endTime":1192.94,"body":"pool in the backyard. And I'm"},{"speaker":"Darrell Evans","startTime":1189.82,"endTime":1192.94,"body":"not even going to compare and"},{"speaker":"Darrell Evans","startTime":1192.94,"endTime":1195.07,"body":"contrast that they're even"},{"speaker":"Darrell Evans","startTime":1192.94,"endTime":1195.07,"body":"similar but I can tell you we"},{"speaker":"Darrell Evans","startTime":1195.07,"endTime":1197.65,"body":"were working with jack hammers"},{"speaker":"Darrell Evans","startTime":1195.07,"endTime":1197.65,"body":"and let me tell you, it took us"},{"speaker":"Darrell Evans","startTime":1197.65,"endTime":1200.35,"body":"out on a weekend, maybe two"},{"speaker":"Darrell Evans","startTime":1197.65,"endTime":1200.35,"body":"weekends, whatever it may have"},{"speaker":"Darrell Evans","startTime":1200.35,"endTime":1203.92,"body":"been, I hung up that jack hammer"},{"speaker":"Darrell Evans","startTime":1200.35,"endTime":1203.92,"body":"and said, thank the Lord. I was"},{"speaker":"Darrell Evans","startTime":1203.92,"endTime":1208.87,"body":"like, this is tough work. That's"},{"speaker":"Darrell Evans","startTime":1203.92,"endTime":1208.87,"body":"just one pool. Anyway, back to"},{"speaker":"Darrell Evans","startTime":1208.87,"endTime":1209.5,"body":"your story."},{"speaker":"Edgar Sierra","startTime":1209.62,"endTime":1211.69,"body":"Yeah, no, no. And"},{"speaker":"Edgar Sierra","startTime":1209.62,"endTime":1211.69,"body":"you do have point. A lot of"},{"speaker":"Edgar Sierra","startTime":1211.69,"endTime":1214.75,"body":"people will give it up. And I"},{"speaker":"Edgar Sierra","startTime":1211.69,"endTime":1214.75,"body":"did it. My dad really taught me"},{"speaker":"Edgar Sierra","startTime":1214.75,"endTime":1215.89,"body":"hard work, right?"},{"speaker":"Darrell Evans","startTime":1216.13,"endTime":1216.46,"body":"Yep."},{"speaker":"Edgar Sierra","startTime":1216.51,"endTime":1218.4,"body":"And one of the"},{"speaker":"Edgar Sierra","startTime":1216.51,"endTime":1218.4,"body":"things that my dad always talked"},{"speaker":"Edgar Sierra","startTime":1218.4,"endTime":1221.34,"body":"about is having his own business"},{"speaker":"Edgar Sierra","startTime":1218.4,"endTime":1221.34,"body":"and this but you know, he has"},{"speaker":"Edgar Sierra","startTime":1221.34,"endTime":1224.34,"body":"four kids to worry about on top"},{"speaker":"Edgar Sierra","startTime":1221.34,"endTime":1224.34,"body":"of taking care of my mom, taking"},{"speaker":"Edgar Sierra","startTime":1224.34,"endTime":1228.42,"body":"care of himself, you know, I"},{"speaker":"Edgar Sierra","startTime":1224.34,"endTime":1228.42,"body":"understand them. And what"},{"speaker":"Edgar Sierra","startTime":1228.42,"endTime":1232.02,"body":"realistically happened was, in"},{"speaker":"Edgar Sierra","startTime":1228.42,"endTime":1232.02,"body":"that moment that I said, You"},{"speaker":"Edgar Sierra","startTime":1232.02,"endTime":1235.41,"body":"know what, I need to make this"},{"speaker":"Edgar Sierra","startTime":1232.02,"endTime":1235.41,"body":"real. I had no idea my business"},{"speaker":"Edgar Sierra","startTime":1235.41,"endTime":1238.98,"body":"was going to be where it's at"},{"speaker":"Edgar Sierra","startTime":1235.41,"endTime":1238.98,"body":"today. I can tell you that I had"},{"speaker":"Edgar Sierra","startTime":1238.98,"endTime":1244.83,"body":"this small vision of having my"},{"speaker":"Edgar Sierra","startTime":1238.98,"endTime":1244.83,"body":"dope set up in the corner of my"},{"speaker":"Edgar Sierra","startTime":1244.83,"endTime":1247.68,"body":"bedroom and editing and"},{"speaker":"Edgar Sierra","startTime":1244.83,"endTime":1247.68,"body":"traveling and doing it, you"},{"speaker":"Edgar Sierra","startTime":1247.68,"endTime":1250.86,"body":"know, seeing a lot of what I saw"},{"speaker":"Edgar Sierra","startTime":1247.68,"endTime":1250.86,"body":"on YouTube, I was like, Oh, this"},{"speaker":"Edgar Sierra","startTime":1250.86,"endTime":1253.62,"body":"guy's doing this, I'm gonna, I"},{"speaker":"Edgar Sierra","startTime":1250.86,"endTime":1253.62,"body":"want to be in that same room,"},{"speaker":"Edgar Sierra","startTime":1253.62,"endTime":1258.96,"body":"you know? And, realistically,"},{"speaker":"Edgar Sierra","startTime":1253.62,"endTime":1258.96,"body":"that's what led me to this. But"},{"speaker":"Edgar Sierra","startTime":1259.14,"endTime":1263.76,"body":"that moment of getting that"},{"speaker":"Edgar Sierra","startTime":1259.14,"endTime":1263.76,"body":"money, I just did not feel that"},{"speaker":"Edgar Sierra","startTime":1263.82,"endTime":1266.88,"body":"that was the end. It kind of in"},{"speaker":"Edgar Sierra","startTime":1263.82,"endTime":1266.88,"body":"my mind, I said if Jaguar and"},{"speaker":"Edgar Sierra","startTime":1266.88,"endTime":1270.45,"body":"Land Rover appreciate this"},{"speaker":"Edgar Sierra","startTime":1266.88,"endTime":1270.45,"body":"photography when I'm an amateur,"},{"speaker":"Edgar Sierra","startTime":1270.45,"endTime":1272.1,"body":"what I consider an amateur."},{"speaker":"Darrell Evans","startTime":1272.13,"endTime":1273.33,"body":"Come on, come on."},{"speaker":"Edgar Sierra","startTime":1273.33,"endTime":1275.49,"body":"And they love"},{"speaker":"Edgar Sierra","startTime":1273.33,"endTime":1275.49,"body":"this. I got potential."},{"speaker":"Darrell Evans","startTime":1275.52,"endTime":1276.06,"body":"That's right."},{"speaker":"Edgar Sierra","startTime":1276.12,"endTime":1279.0,"body":"But even then, I"},{"speaker":"Edgar Sierra","startTime":1276.12,"endTime":1279.0,"body":"still doubted myself. But the"},{"speaker":"Edgar Sierra","startTime":1279.0,"endTime":1282.87,"body":"thing was that, always take"},{"speaker":"Edgar Sierra","startTime":1279.0,"endTime":1282.87,"body":"those small chances. And what"},{"speaker":"Edgar Sierra","startTime":1282.87,"endTime":1285.9,"body":"that actually comes back from"},{"speaker":"Edgar Sierra","startTime":1282.87,"endTime":1285.9,"body":"is, we're going to go even"},{"speaker":"Edgar Sierra","startTime":1285.9,"endTime":1288.66,"body":"further back. When I was"},{"speaker":"Edgar Sierra","startTime":1285.9,"endTime":1288.66,"body":"actually never supposed to be"},{"speaker":"Edgar Sierra","startTime":1288.66,"endTime":1294.33,"body":"born. So my mom had blood clots"},{"speaker":"Edgar Sierra","startTime":1288.66,"endTime":1294.33,"body":"when, when she was pregnant with"},{"speaker":"Edgar Sierra","startTime":1294.33,"endTime":1294.45,"body":". . ."},{"speaker":"Darrell Evans","startTime":1294.48,"endTime":1295.05,"body":"Wow."},{"speaker":"Edgar Sierra","startTime":1295.0,"endTime":1297.25,"body":"I was actually"},{"speaker":"Edgar Sierra","startTime":1295.0,"endTime":1297.25,"body":"born three months, three and a"},{"speaker":"Edgar Sierra","startTime":1297.25,"endTime":1300.46,"body":"half months early. Actually,"},{"speaker":"Edgar Sierra","startTime":1297.25,"endTime":1300.46,"body":"they kind of give her the"},{"speaker":"Edgar Sierra","startTime":1300.46,"endTime":1302.98,"body":"decision. Either we save you or"},{"speaker":"Edgar Sierra","startTime":1300.46,"endTime":1302.98,"body":"we save your son."},{"speaker":"Darrell Evans","startTime":1303.13,"endTime":1303.82,"body":"Oh, wow."},{"speaker":"Edgar Sierra","startTime":1304.03,"endTime":1306.19,"body":"When my mom told"},{"speaker":"Edgar Sierra","startTime":1304.03,"endTime":1306.19,"body":"me the story, it was a huge"},{"speaker":"Edgar Sierra","startTime":1306.19,"endTime":1309.37,"body":"defining moment and has been for"},{"speaker":"Edgar Sierra","startTime":1306.19,"endTime":1309.37,"body":"my life. And my mom made a"},{"speaker":"Edgar Sierra","startTime":1309.37,"endTime":1313.03,"body":"decision. She said, No, you're"},{"speaker":"Edgar Sierra","startTime":1309.37,"endTime":1313.03,"body":"going to save my son. Whatever"},{"speaker":"Edgar Sierra","startTime":1313.03,"endTime":1314.35,"body":"happens to me, happens to me."},{"speaker":"Darrell Evans","startTime":1314.38,"endTime":1314.74,"body":"Damn."},{"speaker":"Edgar Sierra","startTime":1315.16,"endTime":1320.23,"body":"And I'm thankful"},{"speaker":"Edgar Sierra","startTime":1315.16,"endTime":1320.23,"body":"to whatever's out there, that we"},{"speaker":"Edgar Sierra","startTime":1320.23,"endTime":1323.53,"body":"both were saved. You know,"},{"speaker":"Edgar Sierra","startTime":1320.23,"endTime":1323.53,"body":"thanks to God, thanks to a"},{"speaker":"Edgar Sierra","startTime":1323.53,"endTime":1325.9,"body":"higher power out there that"},{"speaker":"Edgar Sierra","startTime":1323.53,"endTime":1325.9,"body":"saved both of us. My mom's here"},{"speaker":"Edgar Sierra","startTime":1325.9,"endTime":1329.08,"body":"with me. And you know, I just"},{"speaker":"Edgar Sierra","startTime":1325.9,"endTime":1329.08,"body":"had to spend some time in an"},{"speaker":"Edgar Sierra","startTime":1329.08,"endTime":1332.08,"body":"incubator for like, three months"},{"speaker":"Edgar Sierra","startTime":1329.08,"endTime":1332.08,"body":"while I got healthy and you"},{"speaker":"Edgar Sierra","startTime":1332.08,"endTime":1334.9,"body":"know, got to the level I had to"},{"speaker":"Edgar Sierra","startTime":1332.08,"endTime":1334.9,"body":"be. I was actually born three"},{"speaker":"Edgar Sierra","startTime":1334.9,"endTime":1336.55,"body":"pounds, three ounces, like . . ."},{"speaker":"Darrell Evans","startTime":1336.58,"endTime":1337.03,"body":"Oh, geez."},{"speaker":"Edgar Sierra","startTime":1337.03,"endTime":1338.14,"body":". . . tiniest"},{"speaker":"Edgar Sierra","startTime":1337.03,"endTime":1338.14,"body":"thing ever."},{"speaker":"Darrell Evans","startTime":1338.14,"endTime":1338.59,"body":"Geez."},{"speaker":"Edgar Sierra","startTime":1338.63,"endTime":1340.46,"body":"I think there's"},{"speaker":"Edgar Sierra","startTime":1338.63,"endTime":1340.46,"body":"hamburgers that weigh more than"},{"speaker":"Edgar Sierra","startTime":1340.46,"endTime":1348.26,"body":"that, I'm just saying. Right?"},{"speaker":"Edgar Sierra","startTime":1340.46,"endTime":1348.26,"body":"And when my mom told me this"},{"speaker":"Edgar Sierra","startTime":1348.26,"endTime":1351.56,"body":"entire story, it kind of defined"},{"speaker":"Edgar Sierra","startTime":1348.26,"endTime":1351.56,"body":"a lot of the decisions I made"},{"speaker":"Edgar Sierra","startTime":1351.56,"endTime":1354.17,"body":"through my life, and especially"},{"speaker":"Edgar Sierra","startTime":1351.56,"endTime":1354.17,"body":"in entrepreneurship is, you"},{"speaker":"Edgar Sierra","startTime":1354.17,"endTime":1359.0,"body":"always take that chance, right?"},{"speaker":"Edgar Sierra","startTime":1354.17,"endTime":1359.0,"body":"I never wanted to live a life of"},{"speaker":"Edgar Sierra","startTime":1359.0,"endTime":1363.71,"body":"regrets or what ifs. If I did"},{"speaker":"Edgar Sierra","startTime":1359.0,"endTime":1363.71,"body":"something, and I had two"},{"speaker":"Edgar Sierra","startTime":1363.71,"endTime":1367.28,"body":"choices, right, and one was"},{"speaker":"Edgar Sierra","startTime":1363.71,"endTime":1367.28,"body":"100%, secure, it would get me"},{"speaker":"Edgar Sierra","startTime":1367.28,"endTime":1369.86,"body":"that little bit of jump, or this"},{"speaker":"Edgar Sierra","startTime":1367.28,"endTime":1369.86,"body":"other one would be super"},{"speaker":"Edgar Sierra","startTime":1369.86,"endTime":1372.8,"body":"unsecure, and it gave me a"},{"speaker":"Edgar Sierra","startTime":1369.86,"endTime":1372.8,"body":"bigger jump, I would take that"},{"speaker":"Edgar Sierra","startTime":1372.8,"endTime":1375.5,"body":"bigger jump just because of that"},{"speaker":"Edgar Sierra","startTime":1372.8,"endTime":1375.5,"body":"fact that if you don't take"},{"speaker":"Edgar Sierra","startTime":1375.5,"endTime":1380.6,"body":"those chances, you never know."},{"speaker":"Edgar Sierra","startTime":1375.5,"endTime":1380.6,"body":"You're gonna wonder, tomorrow,"},{"speaker":"Edgar Sierra","startTime":1380.6,"endTime":1383.21,"body":"next week, when you're down the"},{"speaker":"Edgar Sierra","startTime":1380.6,"endTime":1383.21,"body":"road, what if?"},{"speaker":"Darrell Evans","startTime":1383.75,"endTime":1384.2,"body":"What if?"},{"speaker":"Edgar Sierra","startTime":1384.0,"endTime":1388.62,"body":"And I never wanted"},{"speaker":"Edgar Sierra","startTime":1384.0,"endTime":1388.62,"body":"that. And so thankfully, I made"},{"speaker":"Edgar Sierra","startTime":1388.62,"endTime":1392.67,"body":"those small decisions that led"},{"speaker":"Edgar Sierra","startTime":1388.62,"endTime":1392.67,"body":"to what E.Sierra Media is today."},{"speaker":"Edgar Sierra","startTime":1393.24,"endTime":1395.97,"body":"I mean, those were huge defining"},{"speaker":"Edgar Sierra","startTime":1393.24,"endTime":1395.97,"body":"moments that I never believed"},{"speaker":"Edgar Sierra","startTime":1395.97,"endTime":1399.21,"body":"were going to happen. And to"},{"speaker":"Edgar Sierra","startTime":1395.97,"endTime":1399.21,"body":"kind of even circle back to that"},{"speaker":"Edgar Sierra","startTime":1399.21,"endTime":1401.91,"body":"same time period of when I"},{"speaker":"Edgar Sierra","startTime":1399.21,"endTime":1401.91,"body":"actually opened up my business."},{"speaker":"Edgar Sierra","startTime":1403.05,"endTime":1405.75,"body":"I was a Federal Officer for the"},{"speaker":"Edgar Sierra","startTime":1403.05,"endTime":1405.75,"body":"Department of Homeland Security."},{"speaker":"Edgar Sierra","startTime":1406.11,"endTime":1409.47,"body":"And I was making great money. I"},{"speaker":"Edgar Sierra","startTime":1406.11,"endTime":1409.47,"body":"was overnight shifts and the"},{"speaker":"Edgar Sierra","startTime":1409.47,"endTime":1413.25,"body":"extra pays and all that, I was"},{"speaker":"Edgar Sierra","startTime":1409.47,"endTime":1413.25,"body":"making like $23, $24 an hour,"},{"speaker":"Edgar Sierra","startTime":1413.28,"endTime":1417.57,"body":"right? I was only like, what 21,"},{"speaker":"Edgar Sierra","startTime":1413.28,"endTime":1417.57,"body":"22, making that kind of money,"},{"speaker":"Edgar Sierra","startTime":1417.63,"endTime":1421.89,"body":"federal benefits. I had it all."},{"speaker":"Edgar Sierra","startTime":1417.63,"endTime":1421.89,"body":"I was like hell yeah, this is"},{"speaker":"Edgar Sierra","startTime":1421.92,"endTime":1425.67,"body":"the dream. Realistically what"},{"speaker":"Edgar Sierra","startTime":1421.92,"endTime":1425.67,"body":"happened was, I fell out of"},{"speaker":"Edgar Sierra","startTime":1425.67,"endTime":1428.46,"body":"love, out of that job and I was"},{"speaker":"Edgar Sierra","startTime":1425.67,"endTime":1428.46,"body":"there for two and a half years"},{"speaker":"Edgar Sierra","startTime":1428.49,"endTime":1432.96,"body":"and at the moment that I quit,"},{"speaker":"Edgar Sierra","startTime":1428.49,"endTime":1432.96,"body":"Darrell, I, I'll tell you this"},{"speaker":"Edgar Sierra","startTime":1432.96,"endTime":1437.37,"body":"right now. I had no idea what I"},{"speaker":"Edgar Sierra","startTime":1432.96,"endTime":1437.37,"body":"was doing. I quit because some"},{"speaker":"Edgar Sierra","startTime":1437.37,"endTime":1440.28,"body":"issues happened within the"},{"speaker":"Edgar Sierra","startTime":1437.37,"endTime":1440.28,"body":"organization, with management,"},{"speaker":"Edgar Sierra","startTime":1440.28,"endTime":1443.01,"body":"with myself and I just quit."},{"speaker":"Edgar Sierra","startTime":1440.28,"endTime":1443.01,"body":"Like, I kid you not! It was a"},{"speaker":"Edgar Sierra","startTime":1443.01,"endTime":1445.53,"body":"Friday, I'd had enough of"},{"speaker":"Edgar Sierra","startTime":1443.01,"endTime":1445.53,"body":"people. I said, Here's my two"},{"speaker":"Edgar Sierra","startTime":1445.53,"endTime":1447.84,"body":"weeks. I have enough sick leave."},{"speaker":"Edgar Sierra","startTime":1445.53,"endTime":1447.84,"body":"Go have a good one."},{"speaker":"Darrell Evans","startTime":1447.84,"endTime":1448.44,"body":"Peace."},{"speaker":"Edgar Sierra","startTime":1448.51,"endTime":1451.99,"body":"Yup. A week later,"},{"speaker":"Edgar Sierra","startTime":1448.51,"endTime":1451.99,"body":"they wanted to turn in my"},{"speaker":"Edgar Sierra","startTime":1451.99,"endTime":1454.96,"body":"uniforms, my badge, took all my"},{"speaker":"Edgar Sierra","startTime":1451.99,"endTime":1454.96,"body":"credentials, everything I needed"},{"speaker":"Edgar Sierra","startTime":1454.96,"endTime":1458.08,"body":"to turn in. I didn't know what"},{"speaker":"Edgar Sierra","startTime":1454.96,"endTime":1458.08,"body":"was gonna happen. I kid you not."},{"speaker":"Edgar Sierra","startTime":1458.08,"endTime":1462.61,"body":"I spent the next week waking up"},{"speaker":"Edgar Sierra","startTime":1458.08,"endTime":1462.61,"body":"early mornings, sitting on my"},{"speaker":"Edgar Sierra","startTime":1462.61,"endTime":1465.94,"body":"bed, just contemplating, what"},{"speaker":"Edgar Sierra","startTime":1462.61,"endTime":1465.94,"body":"was I going to do? And"},{"speaker":"Edgar Sierra","startTime":1466.33,"endTime":1471.31,"body":"realistically, that week that I"},{"speaker":"Edgar Sierra","startTime":1466.33,"endTime":1471.31,"body":"spent just contemplating really"},{"speaker":"Edgar Sierra","startTime":1471.4,"endTime":1475.6,"body":"kind of led me to say, You know"},{"speaker":"Edgar Sierra","startTime":1471.4,"endTime":1475.6,"body":"what? It's now or never. If I"},{"speaker":"Edgar Sierra","startTime":1475.6,"endTime":1479.5,"body":"continue waiting to be happy, if"},{"speaker":"Edgar Sierra","startTime":1475.6,"endTime":1479.5,"body":"I continue waiting for somebody"},{"speaker":"Edgar Sierra","startTime":1479.5,"endTime":1483.64,"body":"else to please what I know is my"},{"speaker":"Edgar Sierra","startTime":1479.5,"endTime":1483.64,"body":"drive and my determination and"},{"speaker":"Edgar Sierra","startTime":1483.64,"endTime":1487.57,"body":"my dedication, then I'm never"},{"speaker":"Edgar Sierra","startTime":1483.64,"endTime":1487.57,"body":"going to get anywhere. And you"},{"speaker":"Edgar Sierra","startTime":1487.57,"endTime":1492.07,"body":"know what, I am thankful for my"},{"speaker":"Edgar Sierra","startTime":1487.57,"endTime":1492.07,"body":"now fiance because she paid my"},{"speaker":"Edgar Sierra","startTime":1492.07,"endTime":1495.1,"body":"bills for the next three months"},{"speaker":"Edgar Sierra","startTime":1492.07,"endTime":1495.1,"body":"because I still had some debt"},{"speaker":"Edgar Sierra","startTime":1495.1,"endTime":1498.73,"body":"that you can't do that on an"},{"speaker":"Edgar Sierra","startTime":1495.1,"endTime":1498.73,"body":"entrepreneurship salary you"},{"speaker":"Edgar Sierra","startTime":1498.73,"endTime":1501.61,"body":"know? And sometimes you only"},{"speaker":"Edgar Sierra","startTime":1498.73,"endTime":1501.61,"body":"make enough to pay the bills."},{"speaker":"Edgar Sierra","startTime":1501.73,"endTime":1504.88,"body":"And that's how it went. My"},{"speaker":"Edgar Sierra","startTime":1501.73,"endTime":1504.88,"body":"fiance took care of my bills,"},{"speaker":"Darrell Evans","startTime":1504.97,"endTime":1506.59,"body":"Shout out. Shout"},{"speaker":"Darrell Evans","startTime":1504.97,"endTime":1506.59,"body":"out to your fiance."},{"speaker":"Edgar Sierra","startTime":1506.59,"endTime":1506.68,"body":"100%"},{"speaker":"Darrell Evans","startTime":1507.16,"endTime":1509.65,"body":"Shout out to"},{"speaker":"Darrell Evans","startTime":1507.16,"endTime":1509.65,"body":"every partner who's with an"},{"speaker":"Darrell Evans","startTime":1509.65,"endTime":1510.61,"body":"entrepreneur, shout out."},{"speaker":"Edgar Sierra","startTime":1510.6,"endTime":1510.78,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1510.81,"endTime":1512.64,"body":"Right now to"},{"speaker":"Darrell Evans","startTime":1510.81,"endTime":1512.64,"body":"every one of them because no"},{"speaker":"Darrell Evans","startTime":1512.64,"endTime":1513.96,"body":"entrepreneur gets there without"},{"speaker":"Darrell Evans","startTime":1512.64,"endTime":1513.96,"body":"one."},{"speaker":"Edgar Sierra","startTime":1513.99,"endTime":1514.5,"body":"Exactly."},{"speaker":"Darrell Evans","startTime":1514.53,"endTime":1516.69,"body":"It's just true."},{"speaker":"Darrell Evans","startTime":1514.53,"endTime":1516.69,"body":"Someone believes. Someone had to"},{"speaker":"Darrell Evans","startTime":1516.69,"endTime":1519.42,"body":"believe in what they saw in you,"},{"speaker":"Darrell Evans","startTime":1516.69,"endTime":1519.42,"body":"and I, man, there's so much to"},{"speaker":"Darrell Evans","startTime":1519.42,"endTime":1521.97,"body":"go here. Let me just throw a"},{"speaker":"Darrell Evans","startTime":1519.42,"endTime":1521.97,"body":"couple things in because man,"},{"speaker":"Darrell Evans","startTime":1522.0,"endTime":1524.34,"body":"this is such a rich story. You"},{"speaker":"Darrell Evans","startTime":1522.0,"endTime":1524.34,"body":"know, if you're listening to"},{"speaker":"Darrell Evans","startTime":1524.34,"endTime":1526.65,"body":"this right now, it doesn't"},{"speaker":"Darrell Evans","startTime":1524.34,"endTime":1526.65,"body":"matter what your age is."},{"speaker":"Edgar Sierra","startTime":1526.68,"endTime":1527.25,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1527.25,"endTime":1529.17,"body":"It sounds like"},{"speaker":"Darrell Evans","startTime":1527.25,"endTime":1529.17,"body":"it's easy. It's not easy. He"},{"speaker":"Darrell Evans","startTime":1529.17,"endTime":1531.63,"body":"walked off a job because there"},{"speaker":"Darrell Evans","startTime":1529.17,"endTime":1531.63,"body":"was something saying that this"},{"speaker":"Darrell Evans","startTime":1531.63,"endTime":1536.58,"body":"is not it. It's just not it. I"},{"speaker":"Darrell Evans","startTime":1531.63,"endTime":1536.58,"body":"don't even know what it is but"},{"speaker":"Darrell Evans","startTime":1536.58,"endTime":1537.3,"body":"I'm out of here."},{"speaker":"Edgar Sierra","startTime":1538.86,"endTime":1538.92,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1538.92,"endTime":1541.83,"body":"I just love that."},{"speaker":"Darrell Evans","startTime":1538.92,"endTime":1541.83,"body":"But a couple things, though."},{"speaker":"Edgar Sierra","startTime":1541.92,"endTime":1542.31,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1542.48,"endTime":1545.48,"body":"You know, (a)"},{"speaker":"Darrell Evans","startTime":1542.48,"endTime":1545.48,"body":"your birth story. I mean, super"},{"speaker":"Darrell Evans","startTime":1545.48,"endTime":1548.3,"body":"powerful so there's obviously a"},{"speaker":"Darrell Evans","startTime":1545.48,"endTime":1548.3,"body":"lot of gratitude that you carry"},{"speaker":"Darrell Evans","startTime":1548.3,"endTime":1550.88,"body":"forward with that. And like,"},{"speaker":"Darrell Evans","startTime":1548.3,"endTime":1550.88,"body":"listen, I got to make the most"},{"speaker":"Darrell Evans","startTime":1550.88,"endTime":1553.67,"body":"of this because I could have not"},{"speaker":"Darrell Evans","startTime":1550.88,"endTime":1553.67,"body":"been here. And then your mom"},{"speaker":"Darrell Evans","startTime":1553.67,"endTime":1558.14,"body":"made it, you made it, I mean,"},{"speaker":"Darrell Evans","startTime":1553.67,"endTime":1558.14,"body":"just a beautiful outcome. But I"},{"speaker":"Darrell Evans","startTime":1558.14,"endTime":1561.14,"body":"heard a couple of things in"},{"speaker":"Darrell Evans","startTime":1558.14,"endTime":1561.14,"body":"there. And I want to emphasize"},{"speaker":"Darrell Evans","startTime":1561.2,"endTime":1563.51,"body":"one or two of those points."},{"speaker":"Darrell Evans","startTime":1561.2,"endTime":1563.51,"body":"Number one, you made small"},{"speaker":"Darrell Evans","startTime":1563.51,"endTime":1568.61,"body":"decisions. And I liked how you"},{"speaker":"Darrell Evans","startTime":1563.51,"endTime":1568.61,"body":"phrase that. It looks to some"},{"speaker":"Darrell Evans","startTime":1568.64,"endTime":1575.69,"body":"like Jaguar, Land Rover, this is"},{"speaker":"Darrell Evans","startTime":1568.64,"endTime":1575.69,"body":"a huge deal. No, it isn't. I was"},{"speaker":"Darrell Evans","startTime":1575.69,"endTime":1577.04,"body":"asked to take photos."},{"speaker":"Edgar Sierra","startTime":1577.13,"endTime":1577.55,"body":"Yep."},{"speaker":"Darrell Evans","startTime":1578.69,"endTime":1580.4,"body":"That's what I"},{"speaker":"Darrell Evans","startTime":1578.69,"endTime":1580.4,"body":"said I was gonna do in the first"},{"speaker":"Darrell Evans","startTime":1580.4,"endTime":1583.49,"body":"place. What difference does it"},{"speaker":"Darrell Evans","startTime":1580.4,"endTime":1583.49,"body":"make if it's a whatever fortune,"},{"speaker":"Darrell Evans","startTime":1583.49,"endTime":1587.36,"body":"whatever size company they are?"},{"speaker":"Darrell Evans","startTime":1583.49,"endTime":1587.36,"body":"I made a small decision to say"},{"speaker":"Darrell Evans","startTime":1587.36,"endTime":1591.38,"body":"yes, you kept it very binary."},{"speaker":"Darrell Evans","startTime":1587.36,"endTime":1591.38,"body":"The answer is, yes I'll show up"},{"speaker":"Darrell Evans","startTime":1591.38,"endTime":1594.74,"body":"to take the photos. They'll"},{"speaker":"Darrell Evans","startTime":1591.38,"endTime":1594.74,"body":"either love them or they won't."},{"speaker":"Darrell Evans","startTime":1596.36,"endTime":1596.66,"body":"Right?"},{"speaker":"Edgar Sierra","startTime":1596.69,"endTime":1599.36,"body":"Yeah, I wasn't"},{"speaker":"Edgar Sierra","startTime":1596.69,"endTime":1599.36,"body":"guaranteed getting paid. I"},{"speaker":"Edgar Sierra","startTime":1599.36,"endTime":1601.64,"body":"wasn't guaranteed anything. I"},{"speaker":"Edgar Sierra","startTime":1599.36,"endTime":1601.64,"body":"was just asked to go take"},{"speaker":"Edgar Sierra","startTime":1601.64,"endTime":1602.09,"body":"photos."},{"speaker":"Darrell Evans","startTime":1602.12,"endTime":1603.83,"body":"Right. There's"},{"speaker":"Darrell Evans","startTime":1602.12,"endTime":1603.83,"body":"something right there in that"},{"speaker":"Darrell Evans","startTime":1603.83,"endTime":1607.07,"body":"moment, which it just lets me"},{"speaker":"Darrell Evans","startTime":1603.83,"endTime":1607.07,"body":"know further how you've"},{"speaker":"Darrell Evans","startTime":1607.07,"endTime":1610.16,"body":"propelled your success and how"},{"speaker":"Darrell Evans","startTime":1607.07,"endTime":1610.16,"body":"you continue to, to think"},{"speaker":"Darrell Evans","startTime":1610.16,"endTime":1613.7,"body":"through and as an entrepreneur,"},{"speaker":"Darrell Evans","startTime":1610.16,"endTime":1613.7,"body":"a lot of these decisions we have"},{"speaker":"Darrell Evans","startTime":1613.7,"endTime":1617.78,"body":"to make are, what's the worst"},{"speaker":"Darrell Evans","startTime":1613.7,"endTime":1617.78,"body":"thing that could happen here. I"},{"speaker":"Darrell Evans","startTime":1617.78,"endTime":1618.53,"body":"don't get paid."},{"speaker":"Edgar Sierra","startTime":1618.65,"endTime":1619.01,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1619.04,"endTime":1620.39,"body":"Right. And when"},{"speaker":"Darrell Evans","startTime":1619.04,"endTime":1620.39,"body":"you're an entrepreneur, you're"},{"speaker":"Darrell Evans","startTime":1620.39,"endTime":1622.61,"body":"betting on yourself every day"},{"speaker":"Darrell Evans","startTime":1620.39,"endTime":1622.61,"body":"anyway."},{"speaker":"Edgar Sierra","startTime":1622.63,"endTime":1623.59,"body":"Yep, exactly."},{"speaker":"Darrell Evans","startTime":1623.71,"endTime":1625.78,"body":"So you know, I"},{"speaker":"Darrell Evans","startTime":1623.71,"endTime":1625.78,"body":"just don't want to let that pass"},{"speaker":"Darrell Evans","startTime":1625.78,"endTime":1629.08,"body":"through because it was a small"},{"speaker":"Darrell Evans","startTime":1625.78,"endTime":1629.08,"body":"decision to say yes. Some people"},{"speaker":"Darrell Evans","startTime":1629.11,"endTime":1632.11,"body":"would have looked at the quote,"},{"speaker":"Darrell Evans","startTime":1629.11,"endTime":1632.11,"body":"unquote, magnitude of the"},{"speaker":"Darrell Evans","startTime":1632.11,"endTime":1635.02,"body":"opportunity, and gotten scared"},{"speaker":"Darrell Evans","startTime":1632.11,"endTime":1635.02,"body":"because of their lack of"},{"speaker":"Darrell Evans","startTime":1635.02,"endTime":1637.12,"body":"experience, or because they"},{"speaker":"Darrell Evans","startTime":1635.02,"endTime":1637.12,"body":"don't think they're good enough"},{"speaker":"Darrell Evans","startTime":1637.12,"endTime":1642.16,"body":"and all that inner critic, self"},{"speaker":"Darrell Evans","startTime":1637.12,"endTime":1642.16,"body":"talk, crap shows up. And you"},{"speaker":"Darrell Evans","startTime":1642.16,"endTime":1643.99,"body":"were just willing to say, the"},{"speaker":"Darrell Evans","startTime":1642.16,"endTime":1643.99,"body":"worst thing that can happen is"},{"speaker":"Darrell Evans","startTime":1643.99,"endTime":1644.98,"body":"they don't like the photos."},{"speaker":"Edgar Sierra","startTime":1645.22,"endTime":1645.61,"body":"Sure."},{"speaker":"Darrell Evans","startTime":1645.64,"endTime":1649.24,"body":"That is huge. As"},{"speaker":"Darrell Evans","startTime":1645.64,"endTime":1649.24,"body":"you move forward, and you start"},{"speaker":"Darrell Evans","startTime":1649.24,"endTime":1651.7,"body":"thinking about, you know, you"},{"speaker":"Darrell Evans","startTime":1649.24,"endTime":1651.7,"body":"made that decision to walk away."},{"speaker":"Darrell Evans","startTime":1651.73,"endTime":1656.41,"body":"And from that one job. And"},{"speaker":"Darrell Evans","startTime":1651.73,"endTime":1656.41,"body":"again, at 20, 21 years old, low"},{"speaker":"Darrell Evans","startTime":1656.41,"endTime":1658.45,"body":"20s an hour, well that's better"},{"speaker":"Darrell Evans","startTime":1656.41,"endTime":1658.45,"body":"than probably most of your"},{"speaker":"Darrell Evans","startTime":1658.45,"endTime":1659.62,"body":"friends doing at that time."},{"speaker":"Edgar Sierra","startTime":1659.68,"endTime":1659.98,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1660.01,"endTime":1662.62,"body":"And you're"},{"speaker":"Darrell Evans","startTime":1660.01,"endTime":1662.62,"body":"leaving that and saying, This is"},{"speaker":"Darrell Evans","startTime":1662.62,"endTime":1663.49,"body":"just not it, y'all."},{"speaker":"Edgar Sierra","startTime":1663.52,"endTime":1663.82,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1663.84,"endTime":1666.03,"body":"I got to run,"},{"speaker":"Darrell Evans","startTime":1663.84,"endTime":1666.03,"body":"I'll see you. And then this"},{"speaker":"Darrell Evans","startTime":1666.03,"endTime":1667.98,"body":"other side of it is you said"},{"speaker":"Darrell Evans","startTime":1666.03,"endTime":1667.98,"body":"something earlier, I want to go"},{"speaker":"Darrell Evans","startTime":1667.98,"endTime":1672.21,"body":"back to and that is, once you"},{"speaker":"Darrell Evans","startTime":1667.98,"endTime":1672.21,"body":"started to legitimize your"},{"speaker":"Darrell Evans","startTime":1672.21,"endTime":1675.03,"body":"business, right? You're now"},{"speaker":"Darrell Evans","startTime":1672.21,"endTime":1675.03,"body":"like, you're in the deal now,"},{"speaker":"Darrell Evans","startTime":1675.03,"endTime":1677.76,"body":"you got the check and you're"},{"speaker":"Darrell Evans","startTime":1675.03,"endTime":1677.76,"body":"like, Ah, now I got real"},{"speaker":"Darrell Evans","startTime":1677.79,"endTime":1680.79,"body":"business problems now, like I"},{"speaker":"Darrell Evans","startTime":1677.79,"endTime":1680.79,"body":"got to pay to, you know, i got"},{"speaker":"Darrell Evans","startTime":1680.79,"endTime":1684.24,"body":"to legitimize this thing. You"},{"speaker":"Darrell Evans","startTime":1680.79,"endTime":1684.24,"body":"said that some people turned"},{"speaker":"Darrell Evans","startTime":1684.24,"endTime":1687.27,"body":"their back on you, they kind of"},{"speaker":"Darrell Evans","startTime":1684.24,"endTime":1687.27,"body":"left you on your own. You knew"},{"speaker":"Darrell Evans","startTime":1687.27,"endTime":1690.24,"body":"some people in the industry,"},{"speaker":"Darrell Evans","startTime":1687.27,"endTime":1690.24,"body":"turned to for advice and all of"},{"speaker":"Darrell Evans","startTime":1690.24,"endTime":1692.88,"body":"a sudden, they looked at you as"},{"speaker":"Darrell Evans","startTime":1690.24,"endTime":1692.88,"body":"a competitor. Let's talk about"},{"speaker":"Darrell Evans","startTime":1692.88,"endTime":1694.71,"body":"that for just a moment because"},{"speaker":"Darrell Evans","startTime":1692.88,"endTime":1694.71,"body":"that's real."},{"speaker":"Edgar Sierra","startTime":1694.83,"endTime":1695.16,"body":"Yep."},{"speaker":"Darrell Evans","startTime":1695.37,"endTime":1697.86,"body":"It's falsely"},{"speaker":"Darrell Evans","startTime":1695.37,"endTime":1697.86,"body":"real, because they think from a"},{"speaker":"Darrell Evans","startTime":1697.86,"endTime":1699.18,"body":"scarce mentality."},{"speaker":"Edgar Sierra","startTime":1699.3,"endTime":1699.69,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1699.87,"endTime":1701.91,"body":"Like, there's"},{"speaker":"Darrell Evans","startTime":1699.87,"endTime":1701.91,"body":"only enough. If I share with you"},{"speaker":"Darrell Evans","startTime":1701.91,"endTime":1705.27,"body":"what I know then I won't get"},{"speaker":"Darrell Evans","startTime":1701.91,"endTime":1705.27,"body":"enough. Listen, if I help you"},{"speaker":"Darrell Evans","startTime":1705.27,"endTime":1708.06,"body":"get what you want, I'll get what"},{"speaker":"Darrell Evans","startTime":1705.27,"endTime":1708.06,"body":"I want because there's enough"},{"speaker":"Darrell Evans","startTime":1708.06,"endTime":1711.06,"body":"out there for both of us, is the"},{"speaker":"Darrell Evans","startTime":1708.06,"endTime":1711.06,"body":"way that most of us live and I"},{"speaker":"Darrell Evans","startTime":1711.06,"endTime":1713.88,"body":"know that's how you roll. But"},{"speaker":"Darrell Evans","startTime":1711.06,"endTime":1713.88,"body":"just talk about how it felt in"},{"speaker":"Darrell Evans","startTime":1713.88,"endTime":1716.25,"body":"the moment and what did you do"},{"speaker":"Darrell Evans","startTime":1713.88,"endTime":1716.25,"body":"to get the information you"},{"speaker":"Darrell Evans","startTime":1716.25,"endTime":1716.58,"body":"needed?"},{"speaker":"Edgar Sierra","startTime":1716.72,"endTime":1720.53,"body":"It sucked. I mean,"},{"speaker":"Edgar Sierra","startTime":1716.72,"endTime":1720.53,"body":"straight, simple. It just, think"},{"speaker":"Edgar Sierra","startTime":1720.53,"endTime":1723.59,"body":"about it this way. If you're"},{"speaker":"Edgar Sierra","startTime":1720.53,"endTime":1723.59,"body":"chasing something, and you know"},{"speaker":"Edgar Sierra","startTime":1723.59,"endTime":1727.88,"body":"you love it, especially as a"},{"speaker":"Edgar Sierra","startTime":1723.59,"endTime":1727.88,"body":"young college student, right?"},{"speaker":"Edgar Sierra","startTime":1728.27,"endTime":1731.57,"body":"You have this drive to do it,"},{"speaker":"Edgar Sierra","startTime":1728.27,"endTime":1731.57,"body":"because at that moment you love"},{"speaker":"Edgar Sierra","startTime":1731.57,"endTime":1735.56,"body":"it. And when every person that"},{"speaker":"Edgar Sierra","startTime":1731.57,"endTime":1735.56,"body":"you go to shuts the door on you,"},{"speaker":"Edgar Sierra","startTime":1735.59,"endTime":1739.82,"body":"you just almost become depleted,"},{"speaker":"Edgar Sierra","startTime":1735.59,"endTime":1739.82,"body":"you know, you're just drained."},{"speaker":"Edgar Sierra","startTime":1740.21,"endTime":1742.13,"body":"You're like, I don't even want"},{"speaker":"Edgar Sierra","startTime":1740.21,"endTime":1742.13,"body":"to ask anybody else because"},{"speaker":"Edgar Sierra","startTime":1742.13,"endTime":1744.62,"body":"they're gonna tell me the same"},{"speaker":"Edgar Sierra","startTime":1742.13,"endTime":1744.62,"body":"thing and you're just expecting"},{"speaker":"Edgar Sierra","startTime":1745.07,"endTime":1750.29,"body":"the worst out of people. And"},{"speaker":"Edgar Sierra","startTime":1745.07,"endTime":1750.29,"body":"what actually happened is I"},{"speaker":"Edgar Sierra","startTime":1750.29,"endTime":1753.32,"body":"joined a studio in town called"},{"speaker":"Edgar Sierra","startTime":1750.29,"endTime":1753.32,"body":"Hedge Studios, which is no"},{"speaker":"Edgar Sierra","startTime":1753.32,"endTime":1756.62,"body":"longer their business but"},{"speaker":"Edgar Sierra","startTime":1753.32,"endTime":1756.62,"body":"luckily, I was able to shoot out"},{"speaker":"Edgar Sierra","startTime":1756.62,"endTime":1760.31,"body":"of there, at a college student"},{"speaker":"Edgar Sierra","startTime":1756.62,"endTime":1760.31,"body":"rate and I met some great"},{"speaker":"Edgar Sierra","startTime":1760.31,"endTime":1763.52,"body":"photographers that really had"},{"speaker":"Edgar Sierra","startTime":1760.31,"endTime":1763.52,"body":"the same mindset. I did. And the"},{"speaker":"Edgar Sierra","startTime":1763.52,"endTime":1767.42,"body":"mindset now, is community over"},{"speaker":"Edgar Sierra","startTime":1763.52,"endTime":1767.42,"body":"competition. And we say that"},{"speaker":"Edgar Sierra","startTime":1767.42,"endTime":1772.76,"body":"because there's enough for"},{"speaker":"Edgar Sierra","startTime":1767.42,"endTime":1772.76,"body":"everybody. It's not like, I can"},{"speaker":"Edgar Sierra","startTime":1772.76,"endTime":1776.27,"body":"shoot hundreds of millions of"},{"speaker":"Edgar Sierra","startTime":1772.76,"endTime":1776.27,"body":"people in the US, it's not like"},{"speaker":"Edgar Sierra","startTime":1776.54,"endTime":1780.53,"body":"there isn't enough for people to"},{"speaker":"Edgar Sierra","startTime":1776.54,"endTime":1780.53,"body":"take from the pot. That's just"},{"speaker":"Edgar Sierra","startTime":1780.92,"endTime":1786.92,"body":"unrealistic. Now, I understand"},{"speaker":"Edgar Sierra","startTime":1780.92,"endTime":1786.92,"body":"in business now that if it's a"},{"speaker":"Edgar Sierra","startTime":1786.92,"endTime":1789.11,"body":"business where you know, the"},{"speaker":"Edgar Sierra","startTime":1786.92,"endTime":1789.11,"body":"part you're making is"},{"speaker":"Edgar Sierra","startTime":1789.11,"endTime":1793.64,"body":"proprietary to what you build."},{"speaker":"Edgar Sierra","startTime":1789.11,"endTime":1793.64,"body":"You know, you make the bottom"},{"speaker":"Edgar Sierra","startTime":1793.64,"endTime":1796.7,"body":"corner of the Keurig and only"},{"speaker":"Edgar Sierra","startTime":1793.64,"endTime":1796.7,"body":"you know how to do that the"},{"speaker":"Edgar Sierra","startTime":1796.7,"endTime":1800.78,"body":"right way. That's a niche"},{"speaker":"Edgar Sierra","startTime":1796.7,"endTime":1800.78,"body":"market. I get that It's another"},{"speaker":"Edgar Sierra","startTime":1800.78,"endTime":1805.19,"body":"photography. Something where you"},{"speaker":"Edgar Sierra","startTime":1800.78,"endTime":1805.19,"body":"can buy cameras at Costco for"},{"speaker":"Edgar Sierra","startTime":1805.49,"endTime":1809.54,"body":"500 bucks, you can buy them at"},{"speaker":"Edgar Sierra","startTime":1805.49,"endTime":1809.54,"body":"Walmart. It didn't make sense to"},{"speaker":"Edgar Sierra","startTime":1809.54,"endTime":1813.92,"body":"me why that was happening. And"},{"speaker":"Edgar Sierra","startTime":1809.54,"endTime":1813.92,"body":"being so young, when I talked to"},{"speaker":"Edgar Sierra","startTime":1813.92,"endTime":1817.34,"body":"Ron, he was a co-owner of Hedge."},{"speaker":"Edgar Sierra","startTime":1813.92,"endTime":1817.34,"body":"He said, I got you macros, do"},{"speaker":"Edgar Sierra","startTime":1817.34,"endTime":1818.93,"body":"this. No hesitation."},{"speaker":"Darrell Evans","startTime":1818.99,"endTime":1819.47,"body":"I love it."},{"speaker":"Edgar Sierra","startTime":1819.51,"endTime":1822.12,"body":"The guy was"},{"speaker":"Edgar Sierra","startTime":1819.51,"endTime":1822.12,"body":"shooting amazing portraiture"},{"speaker":"Edgar Sierra","startTime":1822.12,"endTime":1826.23,"body":"work, he was doing a bunch of"},{"speaker":"Edgar Sierra","startTime":1822.12,"endTime":1826.23,"body":"amazing stuff. And when he said"},{"speaker":"Edgar Sierra","startTime":1826.23,"endTime":1829.62,"body":"that, that just kind of like,"},{"speaker":"Edgar Sierra","startTime":1826.23,"endTime":1829.62,"body":"lightened me up. And I said,"},{"speaker":"Edgar Sierra","startTime":1829.8,"endTime":1833.49,"body":"Okay, how much do I have to pay"},{"speaker":"Edgar Sierra","startTime":1829.8,"endTime":1833.49,"body":"you? And I was scared because"},{"speaker":"Edgar Sierra","startTime":1833.52,"endTime":1837.78,"body":"the LOC here in the State of"},{"speaker":"Edgar Sierra","startTime":1833.52,"endTime":1837.78,"body":"Nevada, just to start, it costs"},{"speaker":"Edgar Sierra","startTime":1837.78,"endTime":1842.52,"body":"you about $,450 450 bucks. And"},{"speaker":"Edgar Sierra","startTime":1837.78,"endTime":1842.52,"body":"at the time, that was a lot man,"},{"speaker":"Edgar Sierra","startTime":1842.52,"endTime":1846.51,"body":"I had just left working for"},{"speaker":"Edgar Sierra","startTime":1842.52,"endTime":1846.51,"body":"Department of Homeland Security."},{"speaker":"Edgar Sierra","startTime":1846.51,"endTime":1850.71,"body":"I had, I mean, literally said,"},{"speaker":"Edgar Sierra","startTime":1846.51,"endTime":1850.71,"body":"I'm gonna figure it out one way"},{"speaker":"Edgar Sierra","startTime":1850.71,"endTime":1854.79,"body":"or another. But I made that"},{"speaker":"Edgar Sierra","startTime":1850.71,"endTime":1854.79,"body":"jump, and I said, Hey, what do I"},{"speaker":"Edgar Sierra","startTime":1854.79,"endTime":1858.93,"body":"owe you? And he said, nothing."},{"speaker":"Edgar Sierra","startTime":1854.79,"endTime":1858.93,"body":"Pay it forward, down the road."},{"speaker":"Edgar Sierra","startTime":1859.14,"endTime":1863.46,"body":"And man, did that change the"},{"speaker":"Edgar Sierra","startTime":1859.14,"endTime":1863.46,"body":"trajectory of E.Sierra Media, of"},{"speaker":"Edgar Sierra","startTime":1863.49,"endTime":1867.45,"body":"me as myself, and made me"},{"speaker":"Edgar Sierra","startTime":1863.49,"endTime":1867.45,"body":"realize that there is good"},{"speaker":"Edgar Sierra","startTime":1867.45,"endTime":1871.65,"body":"people out there. And it's funny"},{"speaker":"Edgar Sierra","startTime":1867.45,"endTime":1871.65,"body":"to think about it now because a"},{"speaker":"Edgar Sierra","startTime":1871.65,"endTime":1874.14,"body":"lot of those people that closed"},{"speaker":"Edgar Sierra","startTime":1871.65,"endTime":1874.14,"body":"their doors on me don't even"},{"speaker":"Edgar Sierra","startTime":1874.14,"endTime":1877.77,"body":"have a business anymore. They're"},{"speaker":"Edgar Sierra","startTime":1874.14,"endTime":1877.77,"body":"no longer in business, or no"},{"speaker":"Edgar Sierra","startTime":1877.77,"endTime":1881.22,"body":"longer. I'm not saying around in"},{"speaker":"Edgar Sierra","startTime":1877.77,"endTime":1881.22,"body":"the sense of like they've passed"},{"speaker":"Edgar Sierra","startTime":1881.22,"endTime":1883.38,"body":"away, but they're just no longer"},{"speaker":"Edgar Sierra","startTime":1881.22,"endTime":1883.38,"body":"around in the industry."},{"speaker":"Darrell Evans","startTime":1883.41,"endTime":1884.37,"body":"They're not"},{"speaker":"Darrell Evans","startTime":1883.41,"endTime":1884.37,"body":"relevant anymore."},{"speaker":"Edgar Sierra","startTime":1884.51,"endTime":1888.44,"body":"Exactly. And so"},{"speaker":"Edgar Sierra","startTime":1884.51,"endTime":1888.44,"body":"that really changed everything."},{"speaker":"Edgar Sierra","startTime":1888.86,"endTime":1892.61,"body":"When I kind of saw that this was"},{"speaker":"Edgar Sierra","startTime":1888.86,"endTime":1892.61,"body":"a continuous thing, right? Being"},{"speaker":"Edgar Sierra","startTime":1892.73,"endTime":1899.3,"body":"a Mexican American, who was"},{"speaker":"Edgar Sierra","startTime":1892.73,"endTime":1899.3,"body":"essentially set to fail in every"},{"speaker":"Edgar Sierra","startTime":1899.3,"endTime":1902.84,"body":"step of my life. I lived in a"},{"speaker":"Edgar Sierra","startTime":1899.3,"endTime":1902.84,"body":"really bad neighborhood, right?"},{"speaker":"Edgar Sierra","startTime":1902.84,"endTime":1907.7,"body":"Where either you did drugs, you"},{"speaker":"Edgar Sierra","startTime":1902.84,"endTime":1907.7,"body":"got pregnant at a young age, or"},{"speaker":"Edgar Sierra","startTime":1907.7,"endTime":1912.32,"body":"you left in a box,. So that that"},{"speaker":"Edgar Sierra","startTime":1907.7,"endTime":1912.32,"body":"was just how it was. I remember"},{"speaker":"Edgar Sierra","startTime":1912.35,"endTime":1915.95,"body":"sitting summer nights out in"},{"speaker":"Edgar Sierra","startTime":1912.35,"endTime":1915.95,"body":"front and shootings would just"},{"speaker":"Edgar Sierra","startTime":1915.95,"endTime":1919.52,"body":"happen in front of us. You know,"},{"speaker":"Edgar Sierra","startTime":1915.95,"endTime":1919.52,"body":"we saw deaths, we saw gang"},{"speaker":"Edgar Sierra","startTime":1919.52,"endTime":1921.17,"body":"fights, we saw, we saw it all."},{"speaker":"Darrell Evans","startTime":1921.23,"endTime":1921.59,"body":"In Reno?"},{"speaker":"Edgar Sierra","startTime":1921.62,"endTime":1922.01,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1922.07,"endTime":1924.32,"body":"In Reno. Oh, wow."},{"speaker":"Darrell Evans","startTime":1922.07,"endTime":1924.32,"body":"Geez. I didn't think it rolled"},{"speaker":"Darrell Evans","startTime":1924.32,"endTime":1925.49,"body":"like that in Reno. Yeah."},{"speaker":"Edgar Sierra","startTime":1925.94,"endTime":1928.88,"body":"Yeah. So and for"},{"speaker":"Edgar Sierra","startTime":1925.94,"endTime":1928.88,"body":"those that may be listening here"},{"speaker":"Edgar Sierra","startTime":1928.88,"endTime":1931.46,"body":"in Reno, it's a street called"},{"speaker":"Edgar Sierra","startTime":1928.88,"endTime":1931.46,"body":"The Grove Street and it was a"},{"speaker":"Edgar Sierra","startTime":1931.46,"endTime":1932.24,"body":"Danish Street and . . ."},{"speaker":"Darrell Evans","startTime":1932.21,"endTime":1934.174,"body":"Every city's got"},{"speaker":"Darrell Evans","startTime":1932.21,"endTime":1934.174,"body":"'em. Yeah. I just didn't, I'm in"},{"speaker":"Darrell Evans","startTime":1934.214,"endTime":1936.74,"body":"Southern Nevada. I just didn't"},{"speaker":"Darrell Evans","startTime":1934.214,"endTime":1936.74,"body":"think Reno popped off like that."},{"speaker":"Edgar Sierra","startTime":1936.74,"endTime":1939.77,"body":"No, we do. And I"},{"speaker":"Edgar Sierra","startTime":1936.74,"endTime":1939.77,"body":"sat in the only house of Grove"},{"speaker":"Edgar Sierra","startTime":1939.77,"endTime":1942.68,"body":"Street. And it was a place for"},{"speaker":"Edgar Sierra","startTime":1939.77,"endTime":1942.68,"body":"every gang member to get in a"},{"speaker":"Edgar Sierra","startTime":1942.68,"endTime":1947.39,"body":"fight. And that was it. And I"},{"speaker":"Edgar Sierra","startTime":1942.68,"endTime":1947.39,"body":"never wanted to be part of those"},{"speaker":"Edgar Sierra","startTime":1947.39,"endTime":1948.83,"body":"statistics. Right?"},{"speaker":"Darrell Evans","startTime":1948.86,"endTime":1949.22,"body":"Yeah."},{"speaker":"Edgar Sierra","startTime":1949.0,"endTime":1951.97,"body":"When Ron finally"},{"speaker":"Edgar Sierra","startTime":1949.0,"endTime":1951.97,"body":"helped me out, I just couldn't"},{"speaker":"Edgar Sierra","startTime":1951.97,"endTime":1955.0,"body":"thank him enough. I mean, I"},{"speaker":"Edgar Sierra","startTime":1951.97,"endTime":1955.0,"body":"think I bought him some lunch"},{"speaker":"Edgar Sierra","startTime":1955.0,"endTime":1957.43,"body":"and we went out for a burrito"},{"speaker":"Edgar Sierra","startTime":1955.0,"endTime":1957.43,"body":"like a week later, whatever it"},{"speaker":"Edgar Sierra","startTime":1957.43,"endTime":1960.46,"body":"would have been, right? And that"},{"speaker":"Edgar Sierra","startTime":1957.43,"endTime":1960.46,"body":"led me to continue to help"},{"speaker":"Edgar Sierra","startTime":1960.46,"endTime":1963.88,"body":"entrepreneurs now. You know,"},{"speaker":"Edgar Sierra","startTime":1960.46,"endTime":1963.88,"body":"we've talked about what we offer"},{"speaker":"Edgar Sierra","startTime":1963.88,"endTime":1967.24,"body":"and one of the things is we do"},{"speaker":"Edgar Sierra","startTime":1963.88,"endTime":1967.24,"body":"offer entrepreneurs the guidance"},{"speaker":"Edgar Sierra","startTime":1967.27,"endTime":1972.19,"body":"to get their LLC and so far,"},{"speaker":"Edgar Sierra","startTime":1967.27,"endTime":1972.19,"body":"we've done it for about seven"},{"speaker":"Edgar Sierra","startTime":1972.19,"endTime":1975.19,"body":"entrepreneurs, that have"},{"speaker":"Edgar Sierra","startTime":1972.19,"endTime":1975.19,"body":"businesses that even though"},{"speaker":"Edgar Sierra","startTime":1975.19,"endTime":1978.7,"body":"they're not extremely"},{"speaker":"Edgar Sierra","startTime":1975.19,"endTime":1978.7,"body":"successful, they're doing it on"},{"speaker":"Edgar Sierra","startTime":1978.7,"endTime":1982.12,"body":"their own, they're doing their"},{"speaker":"Edgar Sierra","startTime":1978.7,"endTime":1982.12,"body":"own thing. And that's what, you"},{"speaker":"Edgar Sierra","startTime":1982.12,"endTime":1984.91,"body":"know, I'm taking from it, is Ron"},{"speaker":"Edgar Sierra","startTime":1982.12,"endTime":1984.91,"body":"told me pay it forward, and I"},{"speaker":"Edgar Sierra","startTime":1984.91,"endTime":1988.6,"body":"paid it seven times over because"},{"speaker":"Edgar Sierra","startTime":1984.91,"endTime":1988.6,"body":"I really believe in that. I"},{"speaker":"Edgar Sierra","startTime":1988.6,"endTime":1991.9,"body":"don't think anybody should be"},{"speaker":"Edgar Sierra","startTime":1988.6,"endTime":1991.9,"body":"held down by this old school"},{"speaker":"Edgar Sierra","startTime":1991.9,"endTime":1995.05,"body":"belief that you're going to"},{"speaker":"Edgar Sierra","startTime":1991.9,"endTime":1995.05,"body":"become competition, therefore,"},{"speaker":"Edgar Sierra","startTime":1995.05,"endTime":1995.89,"body":"I'm not going to help you."},{"speaker":"Darrell Evans","startTime":1996.0,"endTime":1996.54,"body":"Right."},{"speaker":"Darrell Evans","startTime":1996.1,"endTime":1996.55,"body":"Right."},{"speaker":"Edgar Sierra","startTime":1996.11,"endTime":1998.65,"body":"Enough in this"},{"speaker":"Edgar Sierra","startTime":1996.11,"endTime":1998.65,"body":"community to go around. I can't"},{"speaker":"Edgar Sierra","startTime":1998.61,"endTime":2040.19,"body":"If I took a loss"},{"speaker":"Edgar Sierra","startTime":1998.61,"endTime":2040.19,"body":"of $7,000, I've gained, you"},{"speaker":"Edgar Sierra","startTime":1998.705,"endTime":2002.074,"body":"shoot everybody in Reno. I can't"},{"speaker":"Edgar Sierra","startTime":1998.705,"endTime":2002.074,"body":"be there for every family. I"},{"speaker":"Edgar Sierra","startTime":2002.13,"endTime":2005.112,"body":"can't be there for every"},{"speaker":"Edgar Sierra","startTime":2002.13,"endTime":2005.112,"body":"business in this town or even"},{"speaker":"Edgar Sierra","startTime":2005.167,"endTime":2008.536,"body":"nationally. And here we are."},{"speaker":"Edgar Sierra","startTime":2005.167,"endTime":2008.536,"body":"Here we are helping, continue to"},{"speaker":"Edgar Sierra","startTime":2008.592,"endTime":2011.684,"body":"help entrepreneurs see that"},{"speaker":"Edgar Sierra","startTime":2008.592,"endTime":2011.684,"body":"dream because, you know, you"},{"speaker":"Edgar Sierra","startTime":2011.74,"endTime":2015.219,"body":"asked me how did I kind of get"},{"speaker":"Edgar Sierra","startTime":2011.74,"endTime":2015.219,"body":"out of that room? Realistically,"},{"speaker":"Edgar Sierra","startTime":2015.274,"endTime":2018.422,"body":"I lost money. I lost, lost"},{"speaker":"Edgar Sierra","startTime":2015.274,"endTime":2018.422,"body":"$7,000 trying to figure it all"},{"speaker":"Edgar Sierra","startTime":2018.478,"endTime":2021.957,"body":"out. I would buy courses here,"},{"speaker":"Edgar Sierra","startTime":2018.478,"endTime":2021.957,"body":"courses there, you know, you see"},{"speaker":"Edgar Sierra","startTime":2022.012,"endTime":2024.94,"body":"all these ads? Oh, we're gonna"},{"speaker":"Edgar Sierra","startTime":2022.012,"endTime":2024.94,"body":"make you a millionaire"},{"speaker":"Edgar Sierra","startTime":2024.995,"endTime":2028.474,"body":"overnight, you know. Invest in"},{"speaker":"Edgar Sierra","startTime":2024.995,"endTime":2028.474,"body":"cryptocurrency or all this other"},{"speaker":"Edgar Sierra","startTime":2028.53,"endTime":2031.788,"body":"crap, you know. And I fell for"},{"speaker":"Edgar Sierra","startTime":2028.53,"endTime":2031.788,"body":"that, I believed in a lot of"},{"speaker":"Edgar Sierra","startTime":2031.843,"endTime":2035.268,"body":"that stuff. And realistically, a"},{"speaker":"Edgar Sierra","startTime":2031.843,"endTime":2035.268,"body":"lot of that stuff did nothing"},{"speaker":"Edgar Sierra","startTime":2035.323,"endTime":2035.71,"body":"for me."},{"speaker":"Edgar Sierra","startTime":2040.19,"endTime":2044.09,"body":"know, $100,000 in knowledge and"},{"speaker":"Edgar Sierra","startTime":2040.19,"endTime":2044.09,"body":"with that, I'm able to pass it"},{"speaker":"Edgar Sierra","startTime":2044.09,"endTime":2047.0,"body":"on to people so they don't lose"},{"speaker":"Edgar Sierra","startTime":2044.09,"endTime":2047.0,"body":"that. You know, they come in and"},{"speaker":"Edgar Sierra","startTime":2047.0,"endTime":2049.55,"body":"I say, Hey, we're gonna have you"},{"speaker":"Edgar Sierra","startTime":2047.0,"endTime":2049.55,"body":"buy me lunch, you're gonna buy"},{"speaker":"Edgar Sierra","startTime":2049.55,"endTime":2052.55,"body":"the team lunch, and I'm gonna do"},{"speaker":"Edgar Sierra","startTime":2049.55,"endTime":2052.55,"body":"your LLC and I'm gonna make sure"},{"speaker":"Edgar Sierra","startTime":2052.55,"endTime":2056.45,"body":"that your legal structure is set"},{"speaker":"Edgar Sierra","startTime":2052.55,"endTime":2056.45,"body":"for the future. And that's,"},{"speaker":"Edgar Sierra","startTime":2056.48,"endTime":2060.41,"body":"that's how it is. You know, Ron"},{"speaker":"Edgar Sierra","startTime":2056.48,"endTime":2060.41,"body":"never charged me."},{"speaker":"Darrell Evans","startTime":2060.5,"endTime":2060.83,"body":"Yeah."},{"speaker":"Edgar Sierra","startTime":2060.89,"endTime":2063.17,"body":"I want to pass it"},{"speaker":"Edgar Sierra","startTime":2060.89,"endTime":2063.17,"body":"forward because that feeling is"},{"speaker":"Edgar Sierra","startTime":2063.17,"endTime":2067.43,"body":"just so relieving to be able to"},{"speaker":"Edgar Sierra","startTime":2063.17,"endTime":2067.43,"body":"say, I have my license. And"},{"speaker":"Edgar Sierra","startTime":2067.43,"endTime":2071.24,"body":"that's what that whole idea of"},{"speaker":"Edgar Sierra","startTime":2067.43,"endTime":2071.24,"body":"the, you know, giving my mom my"},{"speaker":"Edgar Sierra","startTime":2071.24,"endTime":2074.93,"body":"license for Mother's Day was the"},{"speaker":"Edgar Sierra","startTime":2071.24,"endTime":2074.93,"body":"same way of me thanking my mom"},{"speaker":"Edgar Sierra","startTime":2074.93,"endTime":2076.4,"body":"for taking that chance on me."},{"speaker":"Darrell Evans","startTime":2076.43,"endTime":2076.79,"body":"Yeah."},{"speaker":"Edgar Sierra","startTime":2076.85,"endTime":2078.32,"body":"Right? When she"},{"speaker":"Edgar Sierra","startTime":2076.85,"endTime":2078.32,"body":"didn't even know if I was gonna"},{"speaker":"Edgar Sierra","startTime":2078.32,"endTime":2082.04,"body":"be able to survive these blood"},{"speaker":"Edgar Sierra","startTime":2078.32,"endTime":2082.04,"body":"clots and this whole stuff that"},{"speaker":"Edgar Sierra","startTime":2082.04,"endTime":2083.42,"body":"she went through when she was"},{"speaker":"Edgar Sierra","startTime":2082.04,"endTime":2083.42,"body":"pregnant."},{"speaker":"Darrell Evans","startTime":2083.51,"endTime":2086.09,"body":"Yeah. Hey, man,"},{"speaker":"Darrell Evans","startTime":2083.51,"endTime":2086.09,"body":"this is such a rich story. Edgar"},{"speaker":"Darrell Evans","startTime":2086.09,"endTime":2088.79,"body":"man, we could talk forever, man."},{"speaker":"Darrell Evans","startTime":2086.09,"endTime":2088.79,"body":"Listen, I appreciate you. I"},{"speaker":"Darrell Evans","startTime":2088.79,"endTime":2091.58,"body":"gotta ask a couple quick things"},{"speaker":"Darrell Evans","startTime":2088.79,"endTime":2091.58,"body":"before we wrap up. Number one,"},{"speaker":"Darrell Evans","startTime":2091.85,"endTime":2093.92,"body":"The Daily Entrepreneur Podcast."},{"speaker":"Edgar Sierra","startTime":2094.16,"endTime":2094.49,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":2094.52,"endTime":2096.47,"body":"Tell everybody"},{"speaker":"Darrell Evans","startTime":2094.52,"endTime":2096.47,"body":"what you're doing there, where"},{"speaker":"Darrell Evans","startTime":2096.47,"endTime":2098.33,"body":"they can find it. Give us the"},{"speaker":"Darrell Evans","startTime":2096.47,"endTime":2098.33,"body":"story there."},{"speaker":"Edgar Sierra","startTime":2098.51,"endTime":2100.67,"body":"Hey, man, great"},{"speaker":"Edgar Sierra","startTime":2098.51,"endTime":2100.67,"body":"segue, righ? The Daily"},{"speaker":"Edgar Sierra","startTime":2100.67,"endTime":2104.48,"body":"Entrepreneur was actually"},{"speaker":"Edgar Sierra","startTime":2100.67,"endTime":2104.48,"body":"created back in 2019, in order"},{"speaker":"Edgar Sierra","startTime":2104.48,"endTime":2107.78,"body":"to do this community over"},{"speaker":"Edgar Sierra","startTime":2104.48,"endTime":2107.78,"body":"competition. Ah man, we host"},{"speaker":"Edgar Sierra","startTime":2107.78,"endTime":2110.57,"body":"entrepreneurs from all different"},{"speaker":"Edgar Sierra","startTime":2107.78,"endTime":2110.57,"body":"industries to come and talk"},{"speaker":"Edgar Sierra","startTime":2110.57,"endTime":2114.56,"body":"about their stories, successes,"},{"speaker":"Edgar Sierra","startTime":2110.57,"endTime":2114.56,"body":"failures, growth, their plans"},{"speaker":"Edgar Sierra","startTime":2114.56,"endTime":2117.59,"body":"for the future. And we try to"},{"speaker":"Edgar Sierra","startTime":2114.56,"endTime":2117.59,"body":"provide that information for"},{"speaker":"Edgar Sierra","startTime":2117.59,"endTime":2121.91,"body":"free on all streaming platforms."},{"speaker":"Edgar Sierra","startTime":2117.59,"endTime":2121.91,"body":"We've had you, Darrell, we've"},{"speaker":"Edgar Sierra","startTime":2121.91,"endTime":2125.57,"body":"had Marilyn York, who's a"},{"speaker":"Edgar Sierra","startTime":2121.91,"endTime":2125.57,"body":"divorce attorney. We've had"},{"speaker":"Edgar Sierra","startTime":2125.57,"endTime":2130.13,"body":"tattoo artists, we had Sarah"},{"speaker":"Edgar Sierra","startTime":2125.57,"endTime":2130.13,"body":"Hambly, who's a huge influencer."},{"speaker":"Edgar Sierra","startTime":2130.13,"endTime":2133.46,"body":"We've had everybody on there,"},{"speaker":"Edgar Sierra","startTime":2130.13,"endTime":2133.46,"body":"and we're gonna continue doing"},{"speaker":"Edgar Sierra","startTime":2133.46,"endTime":2135.74,"body":"that. And that's just free"},{"speaker":"Edgar Sierra","startTime":2133.46,"endTime":2135.74,"body":"advice for anybody who wants to"},{"speaker":"Edgar Sierra","startTime":2135.74,"endTime":2138.77,"body":"take the time to listen on your"},{"speaker":"Edgar Sierra","startTime":2135.74,"endTime":2138.77,"body":"drive to work or whatever maybe."},{"speaker":"Darrell Evans","startTime":2138.99,"endTime":2141.09,"body":"That's amazing,"},{"speaker":"Darrell Evans","startTime":2138.99,"endTime":2141.09,"body":"man. Congratulations, dude."},{"speaker":"Edgar Sierra","startTime":2141.12,"endTime":2141.69,"body":"Thanks, man."},{"speaker":"Darrell Evans","startTime":2141.84,"endTime":2145.53,"body":"(a) being an"},{"speaker":"Darrell Evans","startTime":2141.84,"endTime":2145.53,"body":"entrepreneur, (b) just taking in"},{"speaker":"Darrell Evans","startTime":2145.53,"endTime":2148.17,"body":"the advice. And you're just"},{"speaker":"Darrell Evans","startTime":2145.53,"endTime":2148.17,"body":"scratching the surface. You got"},{"speaker":"Darrell Evans","startTime":2148.17,"endTime":2151.29,"body":"so much future ahead of you. I'm"},{"speaker":"Darrell Evans","startTime":2148.17,"endTime":2151.29,"body":"so excited for you. Taking in"},{"speaker":"Darrell Evans","startTime":2151.29,"endTime":2153.96,"body":"the leadership perspective that,"},{"speaker":"Darrell Evans","startTime":2151.29,"endTime":2153.96,"body":"hey, someone gave it to me, I'm"},{"speaker":"Darrell Evans","startTime":2153.96,"endTime":2156.06,"body":"going to give it to somebody"},{"speaker":"Darrell Evans","startTime":2153.96,"endTime":2156.06,"body":"else. Community over"},{"speaker":"Darrell Evans","startTime":2156.06,"endTime":2160.2,"body":"competition, small decisions,"},{"speaker":"Darrell Evans","startTime":2156.06,"endTime":2160.2,"body":"dude, you've dropped more bombs"},{"speaker":"Darrell Evans","startTime":2160.53,"endTime":2163.32,"body":"than some of my 20 and 30 year"},{"speaker":"Darrell Evans","startTime":2160.53,"endTime":2163.32,"body":"entrepreneurial guests. So"},{"speaker":"Darrell Evans","startTime":2163.32,"endTime":2165.66,"body":"Edgar, tell everybody really"},{"speaker":"Darrell Evans","startTime":2163.32,"endTime":2165.66,"body":"quick. You're now, you're"},{"speaker":"Darrell Evans","startTime":2165.66,"endTime":2167.91,"body":"transitioning your company,"},{"speaker":"Darrell Evans","startTime":2165.66,"endTime":2167.91,"body":"you're focusing on this"},{"speaker":"Darrell Evans","startTime":2167.91,"endTime":2170.4,"body":"corporate photography thing."},{"speaker":"Darrell Evans","startTime":2167.91,"endTime":2170.4,"body":"Tell everybody a little bit"},{"speaker":"Darrell Evans","startTime":2170.4,"endTime":2172.5,"body":"about what that is and where"},{"speaker":"Darrell Evans","startTime":2170.4,"endTime":2172.5,"body":"they can find you."},{"speaker":"Edgar Sierra","startTime":2172.6,"endTime":2176.08,"body":"Yeah, of course."},{"speaker":"Edgar Sierra","startTime":2172.6,"endTime":2176.08,"body":"So 2022 E.Sierra Media is making"},{"speaker":"Edgar Sierra","startTime":2176.14,"endTime":2181.99,"body":"the big change from B2B instead"},{"speaker":"Edgar Sierra","startTime":2176.14,"endTime":2181.99,"body":"of B2C. And we're trying to now"},{"speaker":"Edgar Sierra","startTime":2181.99,"endTime":2185.56,"body":"focus all of our team and our"},{"speaker":"Edgar Sierra","startTime":2181.99,"endTime":2185.56,"body":"work and our efforts to helping"},{"speaker":"Edgar Sierra","startTime":2185.56,"endTime":2189.01,"body":"entrepreneurs take that next"},{"speaker":"Edgar Sierra","startTime":2185.56,"endTime":2189.01,"body":"step. And branding, social media"},{"speaker":"Edgar Sierra","startTime":2189.01,"endTime":2191.71,"body":"content, whether it's"},{"speaker":"Edgar Sierra","startTime":2189.01,"endTime":2191.71,"body":"videography or photography,"},{"speaker":"Edgar Sierra","startTime":2191.92,"endTime":2196.33,"body":"we've already helped a brand,"},{"speaker":"Edgar Sierra","startTime":2191.92,"endTime":2196.33,"body":"about four businesses just in"},{"speaker":"Edgar Sierra","startTime":2196.33,"endTime":2199.87,"body":"2021. And we've decided that"},{"speaker":"Edgar Sierra","startTime":2196.33,"endTime":2199.87,"body":"that's kind of the direction we"},{"speaker":"Edgar Sierra","startTime":2199.87,"endTime":2203.02,"body":"want to go. We're stepping away"},{"speaker":"Edgar Sierra","startTime":2199.87,"endTime":2203.02,"body":"from the portrait photography,"},{"speaker":"Edgar Sierra","startTime":2203.38,"endTime":2206.8,"body":"and kind of focusing more on"},{"speaker":"Edgar Sierra","startTime":2203.38,"endTime":2206.8,"body":"giving content to businesses."},{"speaker":"Edgar Sierra","startTime":2206.86,"endTime":2210.49,"body":"And basically being a one stop"},{"speaker":"Edgar Sierra","startTime":2206.86,"endTime":2210.49,"body":"shop. We can start from your"},{"speaker":"Edgar Sierra","startTime":2210.49,"endTime":2213.55,"body":"business license, to your logo"},{"speaker":"Edgar Sierra","startTime":2210.49,"endTime":2213.55,"body":"to your branding, to your"},{"speaker":"Edgar Sierra","startTime":2213.55,"endTime":2217.06,"body":"website, to then content"},{"speaker":"Edgar Sierra","startTime":2213.55,"endTime":2217.06,"body":"creation, so you guys can post"},{"speaker":"Edgar Sierra","startTime":2217.06,"endTime":2219.25,"body":"and do all that kind of good"},{"speaker":"Edgar Sierra","startTime":2217.06,"endTime":2219.25,"body":"stuff. So that's where we're at."},{"speaker":"Edgar Sierra","startTime":2219.58,"endTime":2222.64,"body":"If you guys want to check us"},{"speaker":"Edgar Sierra","startTime":2219.58,"endTime":2222.64,"body":"out, it's at ESierraMedia, all"},{"speaker":"Edgar Sierra","startTime":2222.64,"endTime":2225.85,"body":"one word, dot com. So"},{"speaker":"Edgar Sierra","startTime":2222.64,"endTime":2225.85,"body":"ESierraMedia.com. You guys can"},{"speaker":"Edgar Sierra","startTime":2225.85,"endTime":2230.29,"body":"find us on Instagram, Facebook,"},{"speaker":"Edgar Sierra","startTime":2225.85,"endTime":2230.29,"body":"Twitter, we have LinkedIn,"},{"speaker":"Edgar Sierra","startTime":2230.62,"endTime":2233.32,"body":"whatever you guys, feel free to"},{"speaker":"Edgar Sierra","startTime":2230.62,"endTime":2233.32,"body":"follow us, just look up E.Sierra"},{"speaker":"Edgar Sierra","startTime":2233.32,"endTime":2236.92,"body":"Media. And if you guys want to"},{"speaker":"Edgar Sierra","startTime":2233.32,"endTime":2236.92,"body":"follow me personally, my IG is"},{"speaker":"Edgar Sierra","startTime":2236.98,"endTime":2240.4,"body":"TheEdgarSierra, all one word."},{"speaker":"Edgar Sierra","startTime":2236.98,"endTime":2240.4,"body":"Right now I'm kind of going"},{"speaker":"Edgar Sierra","startTime":2240.4,"endTime":2244.15,"body":"through this time capsule where"},{"speaker":"Edgar Sierra","startTime":2240.4,"endTime":2244.15,"body":"I actually show the videos and"},{"speaker":"Edgar Sierra","startTime":2244.15,"endTime":2246.97,"body":"moments of everything that I"},{"speaker":"Edgar Sierra","startTime":2244.15,"endTime":2246.97,"body":"talked about right now."},{"speaker":"Darrell Evans","startTime":2247.18,"endTime":2249.31,"body":"That's amazing."},{"speaker":"Darrell Evans","startTime":2247.18,"endTime":2249.31,"body":"We'll link up all of that in the"},{"speaker":"Darrell Evans","startTime":2249.31,"endTime":2252.04,"body":"show notes. Edgar, so good man,"},{"speaker":"Darrell Evans","startTime":2249.31,"endTime":2252.04,"body":"I appreciate your story. I"},{"speaker":"Darrell Evans","startTime":2252.04,"endTime":2254.47,"body":"learned more about it today than"},{"speaker":"Darrell Evans","startTime":2252.04,"endTime":2254.47,"body":"I've even known from our prior"},{"speaker":"Darrell Evans","startTime":2254.47,"endTime":2257.41,"body":"two conversations. Listen, I'll"},{"speaker":"Darrell Evans","startTime":2254.47,"endTime":2257.41,"body":"continue to support any way I"},{"speaker":"Darrell Evans","startTime":2257.41,"endTime":2260.11,"body":"can. Thank you for taking some"},{"speaker":"Darrell Evans","startTime":2257.41,"endTime":2260.11,"body":"time out of the day to share"},{"speaker":"Darrell Evans","startTime":2260.11,"endTime":2263.83,"body":"with our audience, to share your"},{"speaker":"Darrell Evans","startTime":2260.11,"endTime":2263.83,"body":"story. You're an inspiring guy."},{"speaker":"Edgar Sierra","startTime":2263.86,"endTime":2264.25,"body":"Thank you."},{"speaker":"Darrell Evans","startTime":2264.28,"endTime":2266.44,"body":"And like I said,"},{"speaker":"Darrell Evans","startTime":2264.28,"endTime":2266.44,"body":"you're scratching the surface. I"},{"speaker":"Darrell Evans","startTime":2266.44,"endTime":2268.57,"body":"got to ask the last question I"},{"speaker":"Darrell Evans","startTime":2266.44,"endTime":2268.57,"body":"always ask my guests. And that"},{"speaker":"Darrell Evans","startTime":2268.57,"endTime":2272.32,"body":"is, if for whatever reason, this"},{"speaker":"Darrell Evans","startTime":2268.57,"endTime":2272.32,"body":"happened to be your last day on"},{"speaker":"Darrell Evans","startTime":2272.32,"endTime":2276.28,"body":"this planet we call Earth, what"},{"speaker":"Darrell Evans","startTime":2272.32,"endTime":2276.28,"body":"would be the thing that you"},{"speaker":"Darrell Evans","startTime":2276.28,"endTime":2278.53,"body":"would want everyone to remember"},{"speaker":"Darrell Evans","startTime":2276.28,"endTime":2278.53,"body":"you for?"},{"speaker":"Edgar Sierra","startTime":2278.99,"endTime":2280.94,"body":"How and always be"},{"speaker":"Edgar Sierra","startTime":2278.99,"endTime":2280.94,"body":"remembered for the guy that was"},{"speaker":"Edgar Sierra","startTime":2280.94,"endTime":2285.32,"body":"determined to follow his dreams."},{"speaker":"Edgar Sierra","startTime":2280.94,"endTime":2285.32,"body":"That's just it. I live a life of"},{"speaker":"Edgar Sierra","startTime":2285.32,"endTime":2288.11,"body":"no regrets because I believe"},{"speaker":"Edgar Sierra","startTime":2285.32,"endTime":2288.11,"body":"everything that I've done in the"},{"speaker":"Edgar Sierra","startTime":2288.11,"endTime":2292.1,"body":"past, whether wrong or good or"},{"speaker":"Edgar Sierra","startTime":2288.11,"endTime":2292.1,"body":"bad has turned me to who I am"},{"speaker":"Edgar Sierra","startTime":2292.1,"endTime":2296.06,"body":"today. But if people were to"},{"speaker":"Edgar Sierra","startTime":2292.1,"endTime":2296.06,"body":"follow where I started my life"},{"speaker":"Edgar Sierra","startTime":2296.06,"endTime":2299.69,"body":"with almost dying to having a"},{"speaker":"Edgar Sierra","startTime":2296.06,"endTime":2299.69,"body":"successful business that's gone"},{"speaker":"Edgar Sierra","startTime":2299.69,"endTime":2304.19,"body":"international, that had clients"},{"speaker":"Edgar Sierra","startTime":2299.69,"endTime":2304.19,"body":"in Mexico for the Baja races to"},{"speaker":"Edgar Sierra","startTime":2304.49,"endTime":2307.79,"body":"now helping entrepreneurs"},{"speaker":"Edgar Sierra","startTime":2304.49,"endTime":2307.79,"body":"establish your business. I want"},{"speaker":"Edgar Sierra","startTime":2307.79,"endTime":2312.11,"body":"people to remember that. That's"},{"speaker":"Edgar Sierra","startTime":2307.79,"endTime":2312.11,"body":"who I am. That I do this from my"},{"speaker":"Edgar Sierra","startTime":2312.11,"endTime":2314.99,"body":"heart. I don't do this for"},{"speaker":"Edgar Sierra","startTime":2312.11,"endTime":2314.99,"body":"profit. And I hope that they can"},{"speaker":"Edgar Sierra","startTime":2314.99,"endTime":2319.22,"body":"see that because even now as we"},{"speaker":"Edgar Sierra","startTime":2314.99,"endTime":2319.22,"body":"speak, I also have a full time"},{"speaker":"Edgar Sierra","startTime":2319.22,"endTime":2322.55,"body":"job as a security analyst, which"},{"speaker":"Edgar Sierra","startTime":2319.22,"endTime":2322.55,"body":"I took on because of my master's"},{"speaker":"Edgar Sierra","startTime":2322.55,"endTime":2325.64,"body":"degree, right? And doing this"},{"speaker":"Edgar Sierra","startTime":2322.55,"endTime":2325.64,"body":"podcast with you Darrell with"},{"speaker":"Edgar Sierra","startTime":2325.64,"endTime":2329.66,"body":"two hours of sleep because I"},{"speaker":"Edgar Sierra","startTime":2325.64,"endTime":2329.66,"body":"care, because the message that"},{"speaker":"Edgar Sierra","startTime":2329.66,"endTime":2333.08,"body":"I'm bringing to your audience, I"},{"speaker":"Edgar Sierra","startTime":2329.66,"endTime":2333.08,"body":"hope somebody can say, You know"},{"speaker":"Edgar Sierra","startTime":2333.08,"endTime":2337.46,"body":"what? That dude was determined."},{"speaker":"Edgar Sierra","startTime":2333.08,"endTime":2337.46,"body":"If he can do it. I know I can do"},{"speaker":"Edgar Sierra","startTime":2337.46,"endTime":2340.64,"body":"it. That was my last thing."},{"speaker":"Edgar Sierra","startTime":2337.46,"endTime":2340.64,"body":"That's what I wish people would"},{"speaker":"Edgar Sierra","startTime":2340.64,"endTime":2341.3,"body":"remember me by."},{"speaker":"Darrell Evans","startTime":2341.87,"endTime":2344.6,"body":"That's what's up."},{"speaker":"Darrell Evans","startTime":2341.87,"endTime":2344.6,"body":"Edgar Sierra, man, thank you for"},{"speaker":"Darrell Evans","startTime":2344.6,"endTime":2346.85,"body":"being on The MindShift Podcast."},{"speaker":"Darrell Evans","startTime":2344.6,"endTime":2346.85,"body":"I'm sure we'll continue our"},{"speaker":"Darrell Evans","startTime":2346.85,"endTime":2349.43,"body":"conversations in the future."},{"speaker":"Darrell Evans","startTime":2346.85,"endTime":2349.43,"body":"Thanks for being here man."},{"speaker":"Edgar Sierra","startTime":2349.52,"endTime":2351.05,"body":"Darrell thank you"},{"speaker":"Edgar Sierra","startTime":2349.52,"endTime":2351.05,"body":"so much, man. I appreciate it."},{"speaker":"The MindShift Podcast","startTime":2352.96,"endTime":2354.07,"body":"Hey my"},{"speaker":"The MindShift Podcast","startTime":2352.96,"endTime":2354.07,"body":"friend, thanks again for"},{"speaker":"The MindShift Podcast","startTime":2354.07,"endTime":2356.77,"body":"listening to today's episode of"},{"speaker":"The MindShift Podcast","startTime":2354.07,"endTime":2356.77,"body":"The MindShift Podcast. Listen,"},{"speaker":"The MindShift Podcast","startTime":2356.77,"endTime":2359.98,"body":"let's not have the conversation"},{"speaker":"The MindShift Podcast","startTime":2356.77,"endTime":2359.98,"body":"in here. Connect with me on"},{"speaker":"The MindShift Podcast","startTime":2359.98,"endTime":2364.09,"body":"social @MrDarrellEvans on almost"},{"speaker":"The MindShift Podcast","startTime":2359.98,"endTime":2364.09,"body":"all the platforms, with the"},{"speaker":"The MindShift Podcast","startTime":2364.09,"endTime":2366.79,"body":"exception of Facebook. My"},{"speaker":"The MindShift Podcast","startTime":2364.09,"endTime":2366.79,"body":"Facebook fanpage is"},{"speaker":"The MindShift Podcast","startTime":2367.45,"endTime":2371.41,"body":"@DarrellEvansFan. Until next"},{"speaker":"The MindShift Podcast","startTime":2367.45,"endTime":2371.41,"body":"week, remember you're just one"},{"speaker":"The MindShift Podcast","startTime":2371.41,"endTime":2374.05,"body":"shift away from the breakthrough"},{"speaker":"The MindShift Podcast","startTime":2371.41,"endTime":2374.05,"body":"you're looking for."}]}