{"version":"1.0.0","segments":[{"speaker":"Amanda Rabideau","startTime":0.36,"endTime":1.309,"body":"I have a"},{"speaker":"Amanda Rabideau","startTime":0.36,"endTime":1.309,"body":"playbook that I developed. And I"},{"speaker":"Amanda Rabideau","startTime":1.332,"endTime":2.744,"body":"execute against that playbook,"},{"speaker":"Amanda Rabideau","startTime":1.332,"endTime":2.744,"body":"and of course, there's nuances"},{"speaker":"Amanda Rabideau","startTime":2.767,"endTime":4.179,"body":"or, in fact, I was on a call"},{"speaker":"Amanda Rabideau","startTime":2.767,"endTime":4.179,"body":"earlier with a client and we had"},{"speaker":"Amanda Rabideau","startTime":4.202,"endTime":5.568,"body":"to sort of, you know, rejigger"},{"speaker":"Amanda Rabideau","startTime":4.202,"endTime":5.568,"body":"how we organized and did the"},{"speaker":"Amanda Rabideau","startTime":5.591,"endTime":6.957,"body":"process, because he had some"},{"speaker":"Amanda Rabideau","startTime":5.591,"endTime":6.957,"body":"opportunities coming up and we"},{"speaker":"Amanda Rabideau","startTime":6.98,"endTime":8.369,"body":"wanted to take advantage of"},{"speaker":"Amanda Rabideau","startTime":6.98,"endTime":8.369,"body":"that. So having the process that"},{"speaker":"Amanda Rabideau","startTime":8.392,"endTime":9.874,"body":"can flex, but also that playbook"},{"speaker":"Amanda Rabideau","startTime":8.392,"endTime":9.874,"body":"to go by. And you're absolutely"},{"speaker":"Amanda Rabideau","startTime":9.897,"endTime":11.309,"body":"right, you know, and I would"},{"speaker":"Amanda Rabideau","startTime":9.897,"endTime":11.309,"body":"also say that those founders, of"},{"speaker":"Amanda Rabideau","startTime":11.332,"endTime":12.814,"body":"course, it's their job in a way"},{"speaker":"Amanda Rabideau","startTime":11.332,"endTime":12.814,"body":"to think that they're so special"},{"speaker":"Amanda Rabideau","startTime":12.837,"endTime":14.319,"body":"and unique, and, and I hear it a"},{"speaker":"Amanda Rabideau","startTime":12.837,"endTime":14.319,"body":"lot when I ask about, Well, who"},{"speaker":"Amanda Rabideau","startTime":14.342,"endTime":15.8,"body":"are your competitors? Especially"},{"speaker":"Amanda Rabideau","startTime":14.342,"endTime":15.8,"body":"at startups, and they're like,"},{"speaker":"Amanda Rabideau","startTime":15.823,"endTime":17.259,"body":"There's no one like us. And it's"},{"speaker":"Amanda Rabideau","startTime":15.823,"endTime":17.259,"body":"like in other people's minds,"},{"speaker":"Amanda Rabideau","startTime":17.282,"endTime":18.555,"body":"there very well, maybe. But"},{"speaker":"Amanda Rabideau","startTime":17.282,"endTime":18.555,"body":"that's also part of why I'm"},{"speaker":"Amanda Rabideau","startTime":18.578,"endTime":19.805,"body":"there too. To help them"},{"speaker":"Amanda Rabideau","startTime":18.578,"endTime":19.805,"body":"understand that we do need to"},{"speaker":"Amanda Rabideau","startTime":19.828,"endTime":21.287,"body":"position you because there might"},{"speaker":"Amanda Rabideau","startTime":19.828,"endTime":21.287,"body":"be things that you don't think"},{"speaker":"Amanda Rabideau","startTime":21.31,"endTime":22.56,"body":"are competitors, but the"},{"speaker":"Amanda Rabideau","startTime":21.31,"endTime":22.56,"body":"marketplace who's buying your"},{"speaker":"Amanda Rabideau","startTime":22.583,"endTime":23.88,"body":"service or product, they think"},{"speaker":"Amanda Rabideau","startTime":22.583,"endTime":23.88,"body":"that they're competitors."},{"speaker":"The MindShift Podcast","startTime":26.0,"endTime":28.43,"body":"This is"},{"speaker":"The MindShift Podcast","startTime":26.0,"endTime":28.43,"body":"The MindShift Podcast where we"},{"speaker":"The MindShift Podcast","startTime":28.43,"endTime":31.61,"body":"share real stories, real"},{"speaker":"The MindShift Podcast","startTime":28.43,"endTime":31.61,"body":"strategies, that will help you"},{"speaker":"The MindShift Podcast","startTime":31.64,"endTime":35.54,"body":"find real success. This is the"},{"speaker":"The MindShift Podcast","startTime":31.64,"endTime":35.54,"body":"place to hear from people just"},{"speaker":"The MindShift Podcast","startTime":35.54,"endTime":38.81,"body":"like you who have taken their"},{"speaker":"The MindShift Podcast","startTime":35.54,"endTime":38.81,"body":"ideas, goals and dreams from a"},{"speaker":"The MindShift Podcast","startTime":38.81,"endTime":41.96,"body":"point of inspiration to"},{"speaker":"The MindShift Podcast","startTime":38.81,"endTime":41.96,"body":"realization or when life knocked"},{"speaker":"The MindShift Podcast","startTime":41.96,"endTime":45.8,"body":"them down, from a point of"},{"speaker":"The MindShift Podcast","startTime":41.96,"endTime":45.8,"body":"breakdown to breakthrough. I'm"},{"speaker":"The MindShift Podcast","startTime":45.8,"endTime":48.2,"body":"your host, Darrell Evans. Let's"},{"speaker":"The MindShift Podcast","startTime":45.8,"endTime":48.2,"body":"get started with today's"},{"speaker":"The MindShift Podcast","startTime":48.2,"endTime":48.65,"body":"episode."},{"speaker":"Darrell Evans","startTime":54.99,"endTime":56.79,"body":"Hey, my friend."},{"speaker":"Darrell Evans","startTime":54.99,"endTime":56.79,"body":"Welcome back to another episode"},{"speaker":"Darrell Evans","startTime":56.79,"endTime":59.43,"body":"of The MindShift Podcast. First"},{"speaker":"Darrell Evans","startTime":56.79,"endTime":59.43,"body":"and foremost, I want to thank"},{"speaker":"Darrell Evans","startTime":59.43,"endTime":61.8,"body":"you for taking time out of your"},{"speaker":"Darrell Evans","startTime":59.43,"endTime":61.8,"body":"day to spend some time and"},{"speaker":"Darrell Evans","startTime":61.8,"endTime":65.25,"body":"learn. To understand the mind"},{"speaker":"Darrell Evans","startTime":61.8,"endTime":65.25,"body":"shifts that are necessary in"},{"speaker":"Darrell Evans","startTime":65.25,"endTime":67.86,"body":"this journey we call"},{"speaker":"Darrell Evans","startTime":65.25,"endTime":67.86,"body":"entrepreneurship. And if you"},{"speaker":"Darrell Evans","startTime":67.86,"endTime":70.08,"body":"enjoy today's show, please do us"},{"speaker":"Darrell Evans","startTime":67.86,"endTime":70.08,"body":"a favor, hit the follow or"},{"speaker":"Darrell Evans","startTime":70.08,"endTime":72.06,"body":"subscribe button wherever you're"},{"speaker":"Darrell Evans","startTime":70.08,"endTime":72.06,"body":"listening to the show so that"},{"speaker":"Darrell Evans","startTime":72.06,"endTime":75.45,"body":"you never miss an episode. And I"},{"speaker":"Darrell Evans","startTime":72.06,"endTime":75.45,"body":"got to tell you that, in"},{"speaker":"Darrell Evans","startTime":75.45,"endTime":78.96,"body":"advance, I'm excited about this"},{"speaker":"Darrell Evans","startTime":75.45,"endTime":78.96,"body":"show, because I get to sit down"},{"speaker":"Darrell Evans","startTime":78.96,"endTime":82.83,"body":"with a veteran in the marketing"},{"speaker":"Darrell Evans","startTime":78.96,"endTime":82.83,"body":"space. And I guarantee we're"},{"speaker":"Darrell Evans","startTime":82.83,"endTime":85.89,"body":"going to geek out in a way that"},{"speaker":"Darrell Evans","startTime":82.83,"endTime":85.89,"body":"might sound a little foreign to"},{"speaker":"Darrell Evans","startTime":85.89,"endTime":89.1,"body":"you, but we're going to break it"},{"speaker":"Darrell Evans","startTime":85.89,"endTime":89.1,"body":"down very simply. Today, my"},{"speaker":"Darrell Evans","startTime":89.1,"endTime":93.27,"body":"guest is Amanda Rabideau. She is"},{"speaker":"Darrell Evans","startTime":89.1,"endTime":93.27,"body":"a Fractional CMO who has built"},{"speaker":"Darrell Evans","startTime":93.27,"endTime":96.63,"body":"her career growing businesses"},{"speaker":"Darrell Evans","startTime":93.27,"endTime":96.63,"body":"using effective marketing"},{"speaker":"Darrell Evans","startTime":96.72,"endTime":101.25,"body":"strategy and sales practices."},{"speaker":"Darrell Evans","startTime":96.72,"endTime":101.25,"body":"Over the last 15 years, she's"},{"speaker":"Darrell Evans","startTime":101.25,"endTime":105.6,"body":"worked for large companies like"},{"speaker":"Darrell Evans","startTime":101.25,"endTime":105.6,"body":"Dell, Microsoft and CoreLogic."},{"speaker":"Darrell Evans","startTime":105.9,"endTime":109.44,"body":"Throughout her career, Amanda"},{"speaker":"Darrell Evans","startTime":105.9,"endTime":109.44,"body":"has served as a trusted adviser"},{"speaker":"Darrell Evans","startTime":109.47,"endTime":112.95,"body":"to entrepreneurs as they've"},{"speaker":"Darrell Evans","startTime":109.47,"endTime":112.95,"body":"launched and scaled their"},{"speaker":"Darrell Evans","startTime":112.95,"endTime":117.15,"body":"businesses. This passion of hers"},{"speaker":"Darrell Evans","startTime":112.95,"endTime":117.15,"body":"to work and help entrepreneurs"},{"speaker":"Darrell Evans","startTime":117.36,"endTime":121.53,"body":"led her to start her company"},{"speaker":"Darrell Evans","startTime":117.36,"endTime":121.53,"body":"Arch Collective. She now"},{"speaker":"Darrell Evans","startTime":121.53,"endTime":124.59,"body":"dedicates a lot of her time and"},{"speaker":"Darrell Evans","startTime":121.53,"endTime":124.59,"body":"energy to work with these"},{"speaker":"Darrell Evans","startTime":124.59,"endTime":126.6,"body":"entrepreneurs and business"},{"speaker":"Darrell Evans","startTime":124.59,"endTime":126.6,"body":"leaders to help them grow their"},{"speaker":"Darrell Evans","startTime":126.6,"endTime":129.15,"body":"companies through effective"},{"speaker":"Darrell Evans","startTime":126.6,"endTime":129.15,"body":"marketing, and"},{"speaker":"Darrell Evans","startTime":129.15,"endTime":132.33,"body":"commercialization. Amanda,"},{"speaker":"Darrell Evans","startTime":129.15,"endTime":132.33,"body":"welcome to the show."},{"speaker":"Amanda Rabideau","startTime":132.63,"endTime":134.67,"body":"Thank you for"},{"speaker":"Amanda Rabideau","startTime":132.63,"endTime":134.67,"body":"having me. And excited to geek"},{"speaker":"Amanda Rabideau","startTime":134.67,"endTime":135.57,"body":"out with you too."},{"speaker":"Darrell Evans","startTime":135.87,"endTime":137.58,"body":"Let's do it."},{"speaker":"Darrell Evans","startTime":135.87,"endTime":137.58,"body":"First of all, let's jump in with"},{"speaker":"Darrell Evans","startTime":137.58,"endTime":141.09,"body":"a very basic definition for"},{"speaker":"Darrell Evans","startTime":137.58,"endTime":141.09,"body":"those who may not be familiar,"},{"speaker":"Darrell Evans","startTime":141.18,"endTime":144.12,"body":"what is, in your words, a"},{"speaker":"Darrell Evans","startTime":141.18,"endTime":144.12,"body":"Fractional CMO."},{"speaker":"Amanda Rabideau","startTime":144.84,"endTime":149.91,"body":"So a Fractional"},{"speaker":"Amanda Rabideau","startTime":144.84,"endTime":149.91,"body":"CMO is a chief marketing officer"},{"speaker":"Amanda Rabideau","startTime":149.94,"endTime":154.08,"body":"who, rather than working for one"},{"speaker":"Amanda Rabideau","startTime":149.94,"endTime":154.08,"body":"dedicated company at any given"},{"speaker":"Amanda Rabideau","startTime":154.08,"endTime":156.84,"body":"time, is working for multiple"},{"speaker":"Amanda Rabideau","startTime":154.08,"endTime":156.84,"body":"companies, and multiple"},{"speaker":"Amanda Rabideau","startTime":156.84,"endTime":161.73,"body":"companies for me is two or three"},{"speaker":"Amanda Rabideau","startTime":156.84,"endTime":161.73,"body":"at the most. But it's a growing"},{"speaker":"Amanda Rabideau","startTime":161.73,"endTime":164.58,"body":"need and something that a lot"},{"speaker":"Amanda Rabideau","startTime":161.73,"endTime":164.58,"body":"of, especially tech startups,"},{"speaker":"Amanda Rabideau","startTime":164.58,"endTime":165.6,"body":"are looking to use."},{"speaker":"Darrell Evans","startTime":165.78,"endTime":169.35,"body":"Your company"},{"speaker":"Darrell Evans","startTime":165.78,"endTime":169.35,"body":"specifically focuses on, post A"},{"speaker":"Darrell Evans","startTime":169.35,"endTime":173.43,"body":"seed round. Let's go ahead and"},{"speaker":"Darrell Evans","startTime":169.35,"endTime":173.43,"body":"do some basic definitions. Can"},{"speaker":"Darrell Evans","startTime":173.43,"endTime":177.3,"body":"you break down, what is the A"},{"speaker":"Darrell Evans","startTime":173.43,"endTime":177.3,"body":"seed round? Why is it important"},{"speaker":"Darrell Evans","startTime":177.3,"endTime":179.64,"body":"that you come into the picture"},{"speaker":"Darrell Evans","startTime":177.3,"endTime":179.64,"body":"and your firm comes into the"},{"speaker":"Darrell Evans","startTime":179.64,"endTime":181.32,"body":"picture after that seed round?"},{"speaker":"Amanda Rabideau","startTime":181.66,"endTime":184.15,"body":"Yeah, and I'm"},{"speaker":"Amanda Rabideau","startTime":181.66,"endTime":184.15,"body":"going to caveat this answer"},{"speaker":"Amanda Rabideau","startTime":184.15,"endTime":188.62,"body":"with, in 2021 the rules around"},{"speaker":"Amanda Rabideau","startTime":184.15,"endTime":188.62,"body":"investing and what Series A"},{"speaker":"Amanda Rabideau","startTime":188.62,"endTime":191.59,"body":"means and how much it is, has"},{"speaker":"Amanda Rabideau","startTime":188.62,"endTime":191.59,"body":"gone completely out the window."},{"speaker":"Amanda Rabideau","startTime":192.01,"endTime":195.91,"body":"So I'll share with you how I"},{"speaker":"Amanda Rabideau","startTime":192.01,"endTime":195.91,"body":"think about companies, because"},{"speaker":"Amanda Rabideau","startTime":195.91,"endTime":198.79,"body":"it's probably something I should"},{"speaker":"Amanda Rabideau","startTime":195.91,"endTime":198.79,"body":"take off my description of who I"},{"speaker":"Amanda Rabideau","startTime":198.79,"endTime":199.3,"body":"work with."},{"speaker":"Darrell Evans","startTime":199.33,"endTime":199.69,"body":"Okay."},{"speaker":"Amanda Rabideau","startTime":199.72,"endTime":202.33,"body":"But I work with"},{"speaker":"Amanda Rabideau","startTime":199.72,"endTime":202.33,"body":"companies who have product"},{"speaker":"Amanda Rabideau","startTime":202.33,"endTime":206.68,"body":"market fit. So they have a few"},{"speaker":"Amanda Rabideau","startTime":202.33,"endTime":206.68,"body":"customers, they probably have"},{"speaker":"Amanda Rabideau","startTime":206.95,"endTime":212.02,"body":"$1, $2, $3 million in revenue."},{"speaker":"Amanda Rabideau","startTime":206.95,"endTime":212.02,"body":"And why I say Series A, it's"},{"speaker":"Amanda Rabideau","startTime":212.02,"endTime":215.5,"body":"that round of funding where"},{"speaker":"Amanda Rabideau","startTime":212.02,"endTime":215.5,"body":"basically it's, it's their first"},{"speaker":"Amanda Rabideau","startTime":215.5,"endTime":217.96,"body":"significant round of funding."},{"speaker":"Amanda Rabideau","startTime":215.5,"endTime":217.96,"body":"It's not friends and family."},{"speaker":"Amanda Rabideau","startTime":217.96,"endTime":221.29,"body":"It's typically coming from"},{"speaker":"Amanda Rabideau","startTime":217.96,"endTime":221.29,"body":"venture capitalists or outside"},{"speaker":"Amanda Rabideau","startTime":221.29,"endTime":225.43,"body":"investors. And what's key is"},{"speaker":"Amanda Rabideau","startTime":221.29,"endTime":225.43,"body":"that it's that point where they"},{"speaker":"Amanda Rabideau","startTime":225.43,"endTime":229.0,"body":"get this money and all of a"},{"speaker":"Amanda Rabideau","startTime":225.43,"endTime":229.0,"body":"sudden, the expectations on the"},{"speaker":"Amanda Rabideau","startTime":229.0,"endTime":232.69,"body":"rate at which they need to grow,"},{"speaker":"Amanda Rabideau","startTime":229.0,"endTime":232.69,"body":"get really intense. And so it's"},{"speaker":"Amanda Rabideau","startTime":232.69,"endTime":235.72,"body":"not that there's a bunch of low"},{"speaker":"Amanda Rabideau","startTime":232.69,"endTime":235.72,"body":"hanging fruit out there that"},{"speaker":"Amanda Rabideau","startTime":235.72,"endTime":238.27,"body":"they can just grow their"},{"speaker":"Amanda Rabideau","startTime":235.72,"endTime":238.27,"body":"business a little bit and the"},{"speaker":"Amanda Rabideau","startTime":238.27,"endTime":241.48,"body":"investors will be happy. They"},{"speaker":"Amanda Rabideau","startTime":238.27,"endTime":241.48,"body":"need to typically double or"},{"speaker":"Amanda Rabideau","startTime":241.48,"endTime":244.87,"body":"triple their revenue and so they"},{"speaker":"Amanda Rabideau","startTime":241.48,"endTime":244.87,"body":"need marketing support at this"},{"speaker":"Amanda Rabideau","startTime":244.87,"endTime":246.04,"body":"point in order to do that."},{"speaker":"Darrell Evans","startTime":246.03,"endTime":248.799,"body":"Yeah, I like the"},{"speaker":"Darrell Evans","startTime":246.03,"endTime":248.799,"body":"distinction. I work with a, an"},{"speaker":"Amanda Rabideau","startTime":246.27,"endTime":246.66,"body":"Yeah."},{"speaker":"Amanda Rabideau","startTime":248.858,"endTime":251.864,"body":"angel investor group and the"},{"speaker":"Amanda Rabideau","startTime":248.858,"endTime":251.864,"body":"angel side of it, as I"},{"speaker":"Amanda Rabideau","startTime":251.923,"endTime":255.223,"body":"understand it, is more of that"},{"speaker":"Amanda Rabideau","startTime":251.923,"endTime":255.223,"body":"let's work towards better"},{"speaker":"Amanda Rabideau","startTime":255.282,"endTime":258.818,"body":"product market fit. And you're"},{"speaker":"Amanda Rabideau","startTime":255.282,"endTime":258.818,"body":"saying you're coming in right"},{"speaker":"Amanda Rabideau","startTime":258.877,"endTime":262.354,"body":"after that. And it's time to"},{"speaker":"Amanda Rabideau","startTime":258.877,"endTime":262.354,"body":"really grow this thing and put"},{"speaker":"Amanda Rabideau","startTime":262.413,"endTime":264.24,"body":"some accelerant on the process."},{"speaker":"Darrell Evans","startTime":264.6,"endTime":267.54,"body":"In your opinion,"},{"speaker":"Darrell Evans","startTime":264.6,"endTime":267.54,"body":"like when you're coming in, and"},{"speaker":"Darrell Evans","startTime":267.66,"endTime":270.75,"body":"the right client is there,"},{"speaker":"Darrell Evans","startTime":267.66,"endTime":270.75,"body":"what's the percentage if you"},{"speaker":"Darrell Evans","startTime":270.75,"endTime":273.33,"body":"will, of the investment that has"},{"speaker":"Darrell Evans","startTime":270.75,"endTime":273.33,"body":"to go into the ramp up?"},{"speaker":"Amanda Rabideau","startTime":274.14,"endTime":277.38,"body":"So I'd be"},{"speaker":"Amanda Rabideau","startTime":274.14,"endTime":277.38,"body":"hesitant to put a percentage on"},{"speaker":"Amanda Rabideau","startTime":277.38,"endTime":280.98,"body":"it because it really depends on"},{"speaker":"Amanda Rabideau","startTime":277.38,"endTime":280.98,"body":"the types of clients that you're"},{"speaker":"Amanda Rabideau","startTime":280.98,"endTime":285.87,"body":"acquiring. So for example, if"},{"speaker":"Amanda Rabideau","startTime":280.98,"endTime":285.87,"body":"you're looking for big banks or"},{"speaker":"Amanda Rabideau","startTime":285.87,"endTime":289.77,"body":"tier one insurance companies, in"},{"speaker":"Amanda Rabideau","startTime":285.87,"endTime":289.77,"body":"order to grow your business, the"},{"speaker":"Amanda Rabideau","startTime":289.77,"endTime":292.44,"body":"percentage would need to be"},{"speaker":"Amanda Rabideau","startTime":289.77,"endTime":292.44,"body":"higher than if you're looking to"},{"speaker":"Amanda Rabideau","startTime":292.44,"endTime":296.28,"body":"acquire other startups in the"},{"speaker":"Amanda Rabideau","startTime":292.44,"endTime":296.28,"body":"insurance or FinTech space or,"},{"speaker":"Amanda Rabideau","startTime":296.49,"endTime":299.79,"body":"you know, other smaller"},{"speaker":"Amanda Rabideau","startTime":296.49,"endTime":299.79,"body":"companies, not the big whales,"},{"speaker":"Amanda Rabideau","startTime":299.79,"endTime":304.23,"body":"if you will. But what I will say"},{"speaker":"Amanda Rabideau","startTime":299.79,"endTime":304.23,"body":"is when it comes to budgeting, I"},{"speaker":"Amanda Rabideau","startTime":304.23,"endTime":308.25,"body":"have yet to have any client that"},{"speaker":"Amanda Rabideau","startTime":304.23,"endTime":308.25,"body":"has said, Oh, hey, Amanda, glad"},{"speaker":"Amanda Rabideau","startTime":308.25,"endTime":311.85,"body":"you're here. I've already"},{"speaker":"Amanda Rabideau","startTime":308.25,"endTime":311.85,"body":"allocated marketing budget and"},{"speaker":"Amanda Rabideau","startTime":311.85,"endTime":314.55,"body":"here's the amount. All of them"},{"speaker":"Amanda Rabideau","startTime":311.85,"endTime":314.55,"body":"when I say, Hey, do you have a"},{"speaker":"Amanda Rabideau","startTime":314.55,"endTime":318.54,"body":"marketing budget or some idea?"},{"speaker":"Amanda Rabideau","startTime":314.55,"endTime":318.54,"body":"No, that's what we need you to"},{"speaker":"Amanda Rabideau","startTime":318.54,"endTime":322.65,"body":"do. So, do create budgets. And I"},{"speaker":"Amanda Rabideau","startTime":318.54,"endTime":322.65,"body":"did, you know, say at any given"},{"speaker":"Amanda Rabideau","startTime":322.65,"endTime":325.59,"body":"point, what the percentages of"},{"speaker":"Amanda Rabideau","startTime":322.65,"endTime":325.59,"body":"the funding that they got. But"},{"speaker":"Amanda Rabideau","startTime":325.59,"endTime":327.75,"body":"it really does vary depending on"},{"speaker":"Amanda Rabideau","startTime":325.59,"endTime":327.75,"body":"who you're targeting."},{"speaker":"Darrell Evans","startTime":327.9,"endTime":329.49,"body":"Yeah, I love the"},{"speaker":"Darrell Evans","startTime":327.9,"endTime":329.49,"body":"question when you ask them, and"},{"speaker":"Darrell Evans","startTime":329.49,"endTime":330.72,"body":"they say, Well, what do you"},{"speaker":"Darrell Evans","startTime":329.49,"endTime":330.72,"body":"recommend?"},{"speaker":"Amanda Rabideau","startTime":331.98,"endTime":334.89,"body":"Yeah. I had one"},{"speaker":"Amanda Rabideau","startTime":331.98,"endTime":334.89,"body":"company, and they're like, no,"},{"speaker":"Amanda Rabideau","startTime":334.89,"endTime":338.88,"body":"really any number, like, we need"},{"speaker":"Amanda Rabideau","startTime":334.89,"endTime":338.88,"body":"you to tell us. And so I went"},{"speaker":"Amanda Rabideau","startTime":338.88,"endTime":342.75,"body":"in, and I was like, $5 million."},{"speaker":"Amanda Rabideau","startTime":338.88,"endTime":342.75,"body":"And I had a reason for all of"},{"speaker":"Amanda Rabideau","startTime":342.75,"endTime":345.33,"body":"it. And they're like, well,"},{"speaker":"Amanda Rabideau","startTime":342.75,"endTime":345.33,"body":"that's definitely higher. And"},{"speaker":"Amanda Rabideau","startTime":345.33,"endTime":347.76,"body":"it's like, Well, you told me to"},{"speaker":"Amanda Rabideau","startTime":345.33,"endTime":347.76,"body":"come in with anything, you know."},{"speaker":"Darrell Evans","startTime":348.03,"endTime":350.64,"body":"You said, Give me"},{"speaker":"Darrell Evans","startTime":348.03,"endTime":350.64,"body":"a number, right? It's funny. I"},{"speaker":"Darrell Evans","startTime":350.64,"endTime":353.07,"body":"remember years and years ago,"},{"speaker":"Darrell Evans","startTime":350.64,"endTime":353.07,"body":"this is early in my sales"},{"speaker":"Darrell Evans","startTime":353.07,"endTime":354.93,"body":"training. You've got a sales"},{"speaker":"Darrell Evans","startTime":353.07,"endTime":354.93,"body":"background, you might get this,"},{"speaker":"Darrell Evans","startTime":354.93,"endTime":358.83,"body":"right? The idea is, when you ask"},{"speaker":"Darrell Evans","startTime":354.93,"endTime":358.83,"body":"someone about marketing budgets,"},{"speaker":"Darrell Evans","startTime":358.86,"endTime":361.53,"body":"it's they never have an answer."},{"speaker":"Darrell Evans","startTime":358.86,"endTime":361.53,"body":"They may if they can look in the"},{"speaker":"Darrell Evans","startTime":361.53,"endTime":364.74,"body":"rearview mirror, tell you what"},{"speaker":"Darrell Evans","startTime":361.53,"endTime":364.74,"body":"they have spent, and not gotten"},{"speaker":"Darrell Evans","startTime":364.74,"endTime":367.14,"body":"results on. We'll talk about"},{"speaker":"Darrell Evans","startTime":364.74,"endTime":367.14,"body":"that as we go forward because I"},{"speaker":"Darrell Evans","startTime":367.14,"endTime":369.96,"body":"know I want to talk a lot about"},{"speaker":"Darrell Evans","startTime":367.14,"endTime":369.96,"body":"that. But it was interesting."},{"speaker":"Darrell Evans","startTime":369.99,"endTime":372.18,"body":"Someone told me they said, well"},{"speaker":"Darrell Evans","startTime":369.99,"endTime":372.18,"body":"just ask them this question. If"},{"speaker":"Darrell Evans","startTime":372.18,"endTime":375.06,"body":"they just tell you they don't"},{"speaker":"Darrell Evans","startTime":372.18,"endTime":375.06,"body":"have a budget, or it doesn't"},{"speaker":"Darrell Evans","startTime":375.06,"endTime":377.88,"body":"matter. Just tell us what we"},{"speaker":"Darrell Evans","startTime":375.06,"endTime":377.88,"body":"need. And I'll say some a"},{"speaker":"Darrell Evans","startTime":377.88,"endTime":380.88,"body":"ludicrous number that is so far"},{"speaker":"Darrell Evans","startTime":377.88,"endTime":380.88,"body":"out of the budget and they'll be"},{"speaker":"Darrell Evans","startTime":380.88,"endTime":383.76,"body":"like, Well, I don't have that"},{"speaker":"Darrell Evans","startTime":380.88,"endTime":383.76,"body":"kind of money. Well, you asked"},{"speaker":"Darrell Evans","startTime":383.76,"endTime":385.47,"body":"me to give you the number. So"},{"speaker":"Darrell Evans","startTime":383.76,"endTime":385.47,"body":"it's funny, you just said the"},{"speaker":"Darrell Evans","startTime":385.47,"endTime":386.07,"body":"same thing."},{"speaker":"Amanda Rabideau","startTime":386.19,"endTime":386.55,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":386.61,"endTime":388.8,"body":"Amanda, talk"},{"speaker":"Darrell Evans","startTime":386.61,"endTime":388.8,"body":"about your background that has"},{"speaker":"Darrell Evans","startTime":388.8,"endTime":391.35,"body":"gotten you here. Let's get a"},{"speaker":"Darrell Evans","startTime":388.8,"endTime":391.35,"body":"little bit about your backstory."},{"speaker":"Darrell Evans","startTime":391.35,"endTime":394.47,"body":"How did you first into the world"},{"speaker":"Darrell Evans","startTime":391.35,"endTime":394.47,"body":"of marketing, and I want to take"},{"speaker":"Darrell Evans","startTime":394.47,"endTime":396.93,"body":"it down the path that made you"},{"speaker":"Darrell Evans","startTime":394.47,"endTime":396.93,"body":"fall in love with tech."},{"speaker":"Amanda Rabideau","startTime":397.98,"endTime":402.42,"body":"So I got the"},{"speaker":"Amanda Rabideau","startTime":397.98,"endTime":402.42,"body":"tech bug early, because my first"},{"speaker":"Amanda Rabideau","startTime":402.75,"endTime":406.17,"body":"real job, if you will, or you"},{"speaker":"Amanda Rabideau","startTime":402.75,"endTime":406.17,"body":"know, full time career role was"},{"speaker":"Amanda Rabideau","startTime":406.17,"endTime":411.06,"body":"working at a startup company."},{"speaker":"Amanda Rabideau","startTime":406.17,"endTime":411.06,"body":"And at that time, I actually was"},{"speaker":"Amanda Rabideau","startTime":411.06,"endTime":415.59,"body":"chomping at the bit to get into"},{"speaker":"Amanda Rabideau","startTime":411.06,"endTime":415.59,"body":"sales. And so I started off"},{"speaker":"Amanda Rabideau","startTime":415.62,"endTime":420.03,"body":"selling a disruptive technology"},{"speaker":"Amanda Rabideau","startTime":415.62,"endTime":420.03,"body":"in the orthodontic industry, and"},{"speaker":"Amanda Rabideau","startTime":420.15,"endTime":422.85,"body":"was in sales, actually, for the"},{"speaker":"Amanda Rabideau","startTime":420.15,"endTime":422.85,"body":"first few years of my career."},{"speaker":"Amanda Rabideau","startTime":423.15,"endTime":427.59,"body":"And I liked it. And I did well"},{"speaker":"Amanda Rabideau","startTime":423.15,"endTime":427.59,"body":"at it. I was number one, in"},{"speaker":"Amanda Rabideau","startTime":427.59,"endTime":431.7,"body":"several of those years. And at a"},{"speaker":"Amanda Rabideau","startTime":427.59,"endTime":431.7,"body":"point I thought, okay, I kind of"},{"speaker":"Amanda Rabideau","startTime":431.7,"endTime":434.67,"body":"got this figured out. And I had"},{"speaker":"Amanda Rabideau","startTime":431.7,"endTime":434.67,"body":"majored in marketing in college."},{"speaker":"Amanda Rabideau","startTime":435.06,"endTime":440.46,"body":"And so moved into more of a"},{"speaker":"Amanda Rabideau","startTime":435.06,"endTime":440.46,"body":"client facing marketing role."},{"speaker":"Amanda Rabideau","startTime":440.85,"endTime":443.88,"body":"And why I think that's so"},{"speaker":"Amanda Rabideau","startTime":440.85,"endTime":443.88,"body":"important is cut to where I am"},{"speaker":"Amanda Rabideau","startTime":443.88,"endTime":447.21,"body":"now and how I view marketing and"},{"speaker":"Amanda Rabideau","startTime":443.88,"endTime":447.21,"body":"why I love it, is that I call"},{"speaker":"Amanda Rabideau","startTime":447.21,"endTime":450.18,"body":"myself a client centric"},{"speaker":"Amanda Rabideau","startTime":447.21,"endTime":450.18,"body":"marketer, where I don't think"},{"speaker":"Amanda Rabideau","startTime":450.18,"endTime":453.09,"body":"marketing is just living in the"},{"speaker":"Amanda Rabideau","startTime":450.18,"endTime":453.09,"body":"dashboards, living in the"},{"speaker":"Amanda Rabideau","startTime":453.09,"endTime":456.15,"body":"spreadsheets or doing the"},{"speaker":"Amanda Rabideau","startTime":453.09,"endTime":456.15,"body":"creative or however you want to"},{"speaker":"Amanda Rabideau","startTime":456.15,"endTime":459.42,"body":"imagine it. I think it's really"},{"speaker":"Amanda Rabideau","startTime":456.15,"endTime":459.42,"body":"important for marketers to get"},{"speaker":"Amanda Rabideau","startTime":459.42,"endTime":462.09,"body":"out there, get the voice of"},{"speaker":"Amanda Rabideau","startTime":459.42,"endTime":462.09,"body":"client, get the voice of"},{"speaker":"Amanda Rabideau","startTime":462.09,"endTime":465.66,"body":"customer. And that was"},{"speaker":"Amanda Rabideau","startTime":462.09,"endTime":465.66,"body":"established earlier in my career"},{"speaker":"Amanda Rabideau","startTime":465.66,"endTime":469.23,"body":"and blending the sales, and then"},{"speaker":"Amanda Rabideau","startTime":465.66,"endTime":469.23,"body":"of course, my marketing. And"},{"speaker":"Amanda Rabideau","startTime":469.23,"endTime":473.04,"body":"then after I left that startup,"},{"speaker":"Amanda Rabideau","startTime":469.23,"endTime":473.04,"body":"I got my MBA, studied Marketing"},{"speaker":"Amanda Rabideau","startTime":473.04,"endTime":476.52,"body":"again. And then went and worked"},{"speaker":"Amanda Rabideau","startTime":473.04,"endTime":476.52,"body":"at a digital marketing"},{"speaker":"Amanda Rabideau","startTime":476.52,"endTime":479.43,"body":"consulting firm, which, you"},{"speaker":"Amanda Rabideau","startTime":476.52,"endTime":479.43,"body":"know, so we have that in common."},{"speaker":"Amanda Rabideau","startTime":479.46,"endTime":483.0,"body":"And, you know, enjoyed"},{"speaker":"Amanda Rabideau","startTime":479.46,"endTime":483.0,"body":"interfacing with the clients and"},{"speaker":"Amanda Rabideau","startTime":483.0,"endTime":485.67,"body":"building plans and working with"},{"speaker":"Amanda Rabideau","startTime":483.0,"endTime":485.67,"body":"a lot of different companies at"},{"speaker":"Amanda Rabideau","startTime":485.67,"endTime":488.67,"body":"the same time. And those were"},{"speaker":"Amanda Rabideau","startTime":485.67,"endTime":488.67,"body":"the big tech companies that you"},{"speaker":"Amanda Rabideau","startTime":488.67,"endTime":491.67,"body":"mentioned. So Dell, and"},{"speaker":"Amanda Rabideau","startTime":488.67,"endTime":491.67,"body":"Microsoft, and some of those big"},{"speaker":"Amanda Rabideau","startTime":491.67,"endTime":495.3,"body":"companies. But as I continued"},{"speaker":"Amanda Rabideau","startTime":491.67,"endTime":495.3,"body":"through my career, I got further"},{"speaker":"Amanda Rabideau","startTime":495.3,"endTime":498.57,"body":"and further away from the"},{"speaker":"Amanda Rabideau","startTime":495.3,"endTime":498.57,"body":"startup that I had started at,"},{"speaker":"Amanda Rabideau","startTime":498.6,"endTime":502.17,"body":"and I come from a family of"},{"speaker":"Amanda Rabideau","startTime":498.6,"endTime":502.17,"body":"entrepreneurs. So I think I have"},{"speaker":"Amanda Rabideau","startTime":502.17,"endTime":505.77,"body":"that entrepreneurial bug in me"},{"speaker":"Amanda Rabideau","startTime":502.17,"endTime":505.77,"body":"as well. And when I was looking"},{"speaker":"Amanda Rabideau","startTime":505.77,"endTime":509.46,"body":"to leave CoreLogic, living in"},{"speaker":"Amanda Rabideau","startTime":505.77,"endTime":509.46,"body":"San Francisco, of course, the"},{"speaker":"Amanda Rabideau","startTime":509.46,"endTime":512.58,"body":"Silicon Valley is the heart and"},{"speaker":"Amanda Rabideau","startTime":509.46,"endTime":512.58,"body":"soul of startups here in the US,"},{"speaker":"Amanda Rabideau","startTime":512.58,"endTime":517.05,"body":"or it has been. And so I looked"},{"speaker":"Amanda Rabideau","startTime":512.58,"endTime":517.05,"body":"at opportunities for CMO roles"},{"speaker":"Amanda Rabideau","startTime":517.08,"endTime":521.25,"body":"at startups. And, you know, in,"},{"speaker":"Amanda Rabideau","startTime":517.08,"endTime":521.25,"body":"in short, I at one point was"},{"speaker":"Amanda Rabideau","startTime":521.25,"endTime":525.21,"body":"interviewing with four at the"},{"speaker":"Amanda Rabideau","startTime":521.25,"endTime":525.21,"body":"same time, post Series A, in the"},{"speaker":"Amanda Rabideau","startTime":525.24,"endTime":528.72,"body":"similar spaces to my background,"},{"speaker":"Amanda Rabideau","startTime":525.24,"endTime":528.72,"body":"and, you know, was like, wow, I"},{"speaker":"Amanda Rabideau","startTime":528.72,"endTime":531.39,"body":"could really be efficient and"},{"speaker":"Amanda Rabideau","startTime":528.72,"endTime":531.39,"body":"helping all of these companies"},{"speaker":"Amanda Rabideau","startTime":531.45,"endTime":534.87,"body":"if I worked with all of them at"},{"speaker":"Amanda Rabideau","startTime":531.45,"endTime":534.87,"body":"the same time. And then that was"},{"speaker":"Amanda Rabideau","startTime":534.87,"endTime":537.96,"body":"like, oh, that's kind of an"},{"speaker":"Amanda Rabideau","startTime":534.87,"endTime":537.96,"body":"interesting concept and Arch"},{"speaker":"Amanda Rabideau","startTime":537.96,"endTime":539.88,"body":"Collective was born, and here we"},{"speaker":"Amanda Rabideau","startTime":537.96,"endTime":539.88,"body":"are."},{"speaker":"Darrell Evans","startTime":540.3,"endTime":542.1,"body":"So I'm gonna play"},{"speaker":"Darrell Evans","startTime":540.3,"endTime":542.1,"body":"devil's advocate on the other"},{"speaker":"Darrell Evans","startTime":542.1,"endTime":546.78,"body":"side. Someone is listening to"},{"speaker":"Darrell Evans","startTime":542.1,"endTime":546.78,"body":"this. And they are saying, but"},{"speaker":"Darrell Evans","startTime":546.81,"endTime":552.0,"body":"there is no way Amanda, you can"},{"speaker":"Darrell Evans","startTime":546.81,"endTime":552.0,"body":"serve my company and three other"},{"speaker":"Darrell Evans","startTime":552.0,"endTime":555.42,"body":"companies at the highest level,"},{"speaker":"Darrell Evans","startTime":552.0,"endTime":555.42,"body":"because everybody wants the"},{"speaker":"Darrell Evans","startTime":555.42,"endTime":559.35,"body":"talent for themselves. What do"},{"speaker":"Darrell Evans","startTime":555.42,"endTime":559.35,"body":"you say to that person when you"},{"speaker":"Darrell Evans","startTime":559.35,"endTime":562.11,"body":"know that . . . I think I know"},{"speaker":"Darrell Evans","startTime":559.35,"endTime":562.11,"body":"some of the answer but talk to"},{"speaker":"Darrell Evans","startTime":562.11,"endTime":565.71,"body":"the person who says, yeah, nah,"},{"speaker":"Darrell Evans","startTime":562.11,"endTime":565.71,"body":"I don't see how you're going to"},{"speaker":"Darrell Evans","startTime":565.74,"endTime":568.71,"body":"just be a part time person for"},{"speaker":"Darrell Evans","startTime":565.74,"endTime":568.71,"body":"me and give me the best result."},{"speaker":"Amanda Rabideau","startTime":569.83,"endTime":571.66,"body":"I'll be curious"},{"speaker":"Amanda Rabideau","startTime":569.83,"endTime":571.66,"body":"what your take was on it,"},{"speaker":"Amanda Rabideau","startTime":571.66,"endTime":575.53,"body":"because there's a couple of"},{"speaker":"Amanda Rabideau","startTime":571.66,"endTime":575.53,"body":"reasons why I would argue that I"},{"speaker":"Amanda Rabideau","startTime":575.53,"endTime":578.17,"body":"can do a really good job and"},{"speaker":"Amanda Rabideau","startTime":575.53,"endTime":578.17,"body":"that I have done a good job for"},{"speaker":"Amanda Rabideau","startTime":578.17,"endTime":581.71,"body":"the clients that I've had. And"},{"speaker":"Amanda Rabideau","startTime":578.17,"endTime":581.71,"body":"one is that, at the very"},{"speaker":"Amanda Rabideau","startTime":581.71,"endTime":584.14,"body":"beginning, you asked me why do I"},{"speaker":"Amanda Rabideau","startTime":581.71,"endTime":584.14,"body":"work with this particular group"},{"speaker":"Amanda Rabideau","startTime":584.14,"endTime":587.92,"body":"or define this audience you work"},{"speaker":"Amanda Rabideau","startTime":584.14,"endTime":587.92,"body":"with. And at that point in time,"},{"speaker":"Amanda Rabideau","startTime":588.1,"endTime":591.76,"body":"startups, they need strategy."},{"speaker":"Amanda Rabideau","startTime":588.1,"endTime":591.76,"body":"They need someone who can see"},{"speaker":"Amanda Rabideau","startTime":591.76,"endTime":595.3,"body":"the big picture and isn't just"},{"speaker":"Amanda Rabideau","startTime":591.76,"endTime":595.3,"body":"throwing the proverbial you"},{"speaker":"Amanda Rabideau","startTime":595.3,"endTime":598.6,"body":"know, shit at the wall and"},{"speaker":"Amanda Rabideau","startTime":595.3,"endTime":598.6,"body":"seeing what sticks. But they"},{"speaker":"Amanda Rabideau","startTime":598.6,"endTime":601.18,"body":"also probably don't have the"},{"speaker":"Amanda Rabideau","startTime":598.6,"endTime":601.18,"body":"budget and they don't"},{"speaker":"Amanda Rabideau","startTime":601.18,"endTime":606.34,"body":"necessarily need full time chief"},{"speaker":"Amanda Rabideau","startTime":601.18,"endTime":606.34,"body":"marketing officer. And so for"},{"speaker":"Amanda Rabideau","startTime":606.34,"endTime":609.76,"body":"what they need, I feel like I'm"},{"speaker":"Amanda Rabideau","startTime":606.34,"endTime":609.76,"body":"exactly the right fit, where you"},{"speaker":"Amanda Rabideau","startTime":609.76,"endTime":613.12,"body":"get the strategy, you get the"},{"speaker":"Amanda Rabideau","startTime":609.76,"endTime":613.12,"body":"execution from either my"},{"speaker":"Amanda Rabideau","startTime":613.12,"endTime":615.46,"body":"collective or for the team that"},{"speaker":"Amanda Rabideau","startTime":613.12,"endTime":615.46,"body":"they have in place, or I build a"},{"speaker":"Amanda Rabideau","startTime":615.46,"endTime":619.57,"body":"team, and you get the results."},{"speaker":"Amanda Rabideau","startTime":615.46,"endTime":619.57,"body":"And so you know, that's part of"},{"speaker":"Amanda Rabideau","startTime":619.57,"endTime":622.45,"body":"it, like the clients I work with"},{"speaker":"Amanda Rabideau","startTime":619.57,"endTime":622.45,"body":"at that stage. And then the"},{"speaker":"Amanda Rabideau","startTime":622.45,"endTime":625.84,"body":"other half is that I mentioned"},{"speaker":"Amanda Rabideau","startTime":622.45,"endTime":625.84,"body":"too, that I only work with up to"},{"speaker":"Amanda Rabideau","startTime":625.84,"endTime":629.35,"body":"two to three clients, because I"},{"speaker":"Amanda Rabideau","startTime":625.84,"endTime":629.35,"body":"do agree there is a point where"},{"speaker":"Amanda Rabideau","startTime":629.65,"endTime":633.91,"body":"it is just mentally taxing to"},{"speaker":"Amanda Rabideau","startTime":629.65,"endTime":633.91,"body":"have to be bouncing around from"},{"speaker":"Amanda Rabideau","startTime":633.91,"endTime":637.96,"body":"company to company. And even"},{"speaker":"Amanda Rabideau","startTime":633.91,"endTime":637.96,"body":"though most of my companies fit"},{"speaker":"Amanda Rabideau","startTime":637.96,"endTime":643.03,"body":"into the FinTech by umbrella,"},{"speaker":"Amanda Rabideau","startTime":637.96,"endTime":643.03,"body":"but PropTech, InsureTech,"},{"speaker":"Amanda Rabideau","startTime":643.03,"endTime":646.0,"body":"FinTech or the mortgage side of"},{"speaker":"Amanda Rabideau","startTime":643.03,"endTime":646.0,"body":"FinTech, you know, it's still"},{"speaker":"Amanda Rabideau","startTime":646.0,"endTime":649.39,"body":"like, they're not all exactly"},{"speaker":"Amanda Rabideau","startTime":646.0,"endTime":649.39,"body":"the same. And so, you know, I"},{"speaker":"Amanda Rabideau","startTime":649.39,"endTime":652.48,"body":"think, if you're a Fractional"},{"speaker":"Amanda Rabideau","startTime":649.39,"endTime":652.48,"body":"CMO, or you're a company looking"},{"speaker":"Amanda Rabideau","startTime":652.48,"endTime":655.27,"body":"for one, understand their"},{"speaker":"Amanda Rabideau","startTime":652.48,"endTime":655.27,"body":"business model, and how many"},{"speaker":"Amanda Rabideau","startTime":655.27,"endTime":658.33,"body":"clients they take on, and you"},{"speaker":"Amanda Rabideau","startTime":655.27,"endTime":658.33,"body":"know, how they approach your"},{"speaker":"Amanda Rabideau","startTime":658.33,"endTime":660.52,"body":"business, because, you know,"},{"speaker":"Amanda Rabideau","startTime":658.33,"endTime":660.52,"body":"some people may have a different"},{"speaker":"Amanda Rabideau","startTime":660.52,"endTime":663.91,"body":"approach than me, but the final"},{"speaker":"Amanda Rabideau","startTime":660.52,"endTime":663.91,"body":"piece would be just call up one"},{"speaker":"Amanda Rabideau","startTime":663.91,"endTime":666.25,"body":"of my clients. And, you know, I"},{"speaker":"Amanda Rabideau","startTime":663.91,"endTime":666.25,"body":"think that they would all say"},{"speaker":"Amanda Rabideau","startTime":666.25,"endTime":669.4,"body":"that, they were excited by the"},{"speaker":"Amanda Rabideau","startTime":666.25,"endTime":669.4,"body":"results I got and the attention"},{"speaker":"Amanda Rabideau","startTime":669.4,"endTime":670.78,"body":"that they felt that they were"},{"speaker":"Amanda Rabideau","startTime":669.4,"endTime":670.78,"body":"receiving."},{"speaker":"Darrell Evans","startTime":671.23,"endTime":673.33,"body":"Yeah, thank you"},{"speaker":"Darrell Evans","startTime":671.23,"endTime":673.33,"body":"for the breakdown. What I was"},{"speaker":"Darrell Evans","startTime":673.33,"endTime":676.12,"body":"going to add, and I'll add this,"},{"speaker":"Darrell Evans","startTime":673.33,"endTime":676.12,"body":"even if you didn't say it, and,"},{"speaker":"Darrell Evans","startTime":676.12,"endTime":679.15,"body":"um, if you disagree with what"},{"speaker":"Darrell Evans","startTime":676.12,"endTime":679.15,"body":"I'm about to say, feel free to"},{"speaker":"Darrell Evans","startTime":679.27,"endTime":684.46,"body":"let us know. I feel like a lot"},{"speaker":"Darrell Evans","startTime":679.27,"endTime":684.46,"body":"of entrepreneurs or founders,"},{"speaker":"Darrell Evans","startTime":685.03,"endTime":688.48,"body":"principals, executives who are"},{"speaker":"Darrell Evans","startTime":685.03,"endTime":688.48,"body":"bringing someone in from the"},{"speaker":"Darrell Evans","startTime":688.48,"endTime":692.53,"body":"outside, they somehow think that"},{"speaker":"Darrell Evans","startTime":688.48,"endTime":692.53,"body":"their thing is absolutely 110%"},{"speaker":"Darrell Evans","startTime":692.86,"endTime":697.03,"body":"unique to everything else in the"},{"speaker":"Darrell Evans","startTime":692.86,"endTime":697.03,"body":"world. And the issue is, is"},{"speaker":"Darrell Evans","startTime":697.03,"endTime":701.95,"body":"great marketing, there are some"},{"speaker":"Darrell Evans","startTime":697.03,"endTime":701.95,"body":"nuances, but in most cases,"},{"speaker":"Darrell Evans","startTime":702.22,"endTime":707.62,"body":"great marketing that delivers"},{"speaker":"Darrell Evans","startTime":702.22,"endTime":707.62,"body":"great results is a recipe slash"},{"speaker":"Darrell Evans","startTime":707.65,"endTime":712.66,"body":"formula, or strategic framework"},{"speaker":"Darrell Evans","startTime":707.65,"endTime":712.66,"body":"that gets applied over your"},{"speaker":"Darrell Evans","startTime":712.66,"endTime":716.71,"body":"product or service. But because"},{"speaker":"Darrell Evans","startTime":712.66,"endTime":716.71,"body":"we sell to humans, until and"},{"speaker":"Darrell Evans","startTime":716.71,"endTime":718.87,"body":"unless we stop selling to"},{"speaker":"Darrell Evans","startTime":716.71,"endTime":718.87,"body":"humans, now if we sell to"},{"speaker":"Darrell Evans","startTime":718.87,"endTime":721.06,"body":"aliens, I don't know how it"},{"speaker":"Darrell Evans","startTime":718.87,"endTime":721.06,"body":"works but . . ."},{"speaker":"Amanda Rabideau","startTime":721.48,"endTime":723.04,"body":"I'm not"},{"speaker":"Amanda Rabideau","startTime":721.48,"endTime":723.04,"body":"familiar with that persona,"},{"speaker":"Amanda Rabideau","startTime":723.04,"endTime":723.61,"body":"either."},{"speaker":"Darrell Evans","startTime":723.67,"endTime":725.74,"body":"Right! But if"},{"speaker":"Darrell Evans","startTime":723.67,"endTime":725.74,"body":"we're selling to a human, we"},{"speaker":"Darrell Evans","startTime":725.74,"endTime":731.11,"body":"have tendencies, right? So the"},{"speaker":"Darrell Evans","startTime":725.74,"endTime":731.11,"body":"tendencies don't change. How we"},{"speaker":"Darrell Evans","startTime":731.11,"endTime":734.74,"body":"align that with your product and"},{"speaker":"Darrell Evans","startTime":731.11,"endTime":734.74,"body":"your service and the journey"},{"speaker":"Darrell Evans","startTime":734.74,"endTime":737.98,"body":"with which that person will take"},{"speaker":"Darrell Evans","startTime":734.74,"endTime":737.98,"body":"to acquire it, buy it, consume"},{"speaker":"Darrell Evans","startTime":737.98,"endTime":742.3,"body":"it, is going to be the nuance"},{"speaker":"Darrell Evans","startTime":737.98,"endTime":742.3,"body":"right? And so my answer is, I"},{"speaker":"Darrell Evans","startTime":742.3,"endTime":744.25,"body":"get it all the time, because I"},{"speaker":"Darrell Evans","startTime":742.3,"endTime":744.25,"body":"get companies come to my agency,"},{"speaker":"Darrell Evans","startTime":744.25,"endTime":746.68,"body":"and they're like, well, we want"},{"speaker":"Darrell Evans","startTime":744.25,"endTime":746.68,"body":"to be the only client in this"},{"speaker":"Darrell Evans","startTime":746.68,"endTime":749.77,"body":"space that you work with. Let me"},{"speaker":"Darrell Evans","startTime":746.68,"endTime":749.77,"body":"ask you what your budget is. Is"},{"speaker":"Darrell Evans","startTime":749.77,"endTime":752.59,"body":"it like $4 billion? Because if"},{"speaker":"Darrell Evans","startTime":749.77,"endTime":752.59,"body":"it isn't, how in the world are"},{"speaker":"Darrell Evans","startTime":752.59,"endTime":755.32,"body":"you going to make us be"},{"speaker":"Darrell Evans","startTime":752.59,"endTime":755.32,"body":"exclusive? You know what I'm"},{"speaker":"Darrell Evans","startTime":755.32,"endTime":757.96,"body":"saying. So that was my take on"},{"speaker":"Darrell Evans","startTime":755.32,"endTime":757.96,"body":"it, is that . . ."},{"speaker":"Amanda Rabideau","startTime":757.96,"endTime":757.99,"body":"100%"},{"speaker":"Darrell Evans","startTime":757.99,"endTime":760.45,"body":". . . you've got"},{"speaker":"Darrell Evans","startTime":757.99,"endTime":760.45,"body":"frameworks and systematic"},{"speaker":"Darrell Evans","startTime":760.45,"endTime":763.63,"body":"thinking, that leads to the"},{"speaker":"Darrell Evans","startTime":760.45,"endTime":763.63,"body":"result. And then the the nitty"},{"speaker":"Darrell Evans","startTime":763.63,"endTime":768.25,"body":"gritty nuance is applied to that"},{"speaker":"Darrell Evans","startTime":763.63,"endTime":768.25,"body":"product, that particular space"},{"speaker":"Darrell Evans","startTime":768.25,"endTime":769.06,"body":"that you're in. Do you agree?"},{"speaker":"Amanda Rabideau","startTime":769.27,"endTime":772.48,"body":"100%. I have a"},{"speaker":"Amanda Rabideau","startTime":769.27,"endTime":772.48,"body":"playbook that I developed. And I"},{"speaker":"Amanda Rabideau","startTime":772.48,"endTime":775.45,"body":"execute against that playbook,"},{"speaker":"Amanda Rabideau","startTime":772.48,"endTime":775.45,"body":"and of course, there's nuances"},{"speaker":"Amanda Rabideau","startTime":775.45,"endTime":779.8,"body":"or, in fact, I was on a call"},{"speaker":"Amanda Rabideau","startTime":775.45,"endTime":779.8,"body":"earlier with a client and we had"},{"speaker":"Amanda Rabideau","startTime":779.8,"endTime":783.58,"body":"to sort of, you know, rejigger"},{"speaker":"Amanda Rabideau","startTime":779.8,"endTime":783.58,"body":"how we organized and did the"},{"speaker":"Amanda Rabideau","startTime":783.58,"endTime":786.58,"body":"process, because he had some"},{"speaker":"Amanda Rabideau","startTime":783.58,"endTime":786.58,"body":"opportunities coming up and we"},{"speaker":"Amanda Rabideau","startTime":786.58,"endTime":789.67,"body":"wanted to take advantage of"},{"speaker":"Amanda Rabideau","startTime":786.58,"endTime":789.67,"body":"that. So having the process that"},{"speaker":"Amanda Rabideau","startTime":789.67,"endTime":793.24,"body":"can flex, but also that playbook"},{"speaker":"Amanda Rabideau","startTime":789.67,"endTime":793.24,"body":"to go by. And you're absolutely"},{"speaker":"Amanda Rabideau","startTime":793.24,"endTime":796.63,"body":"right, you know, and I would"},{"speaker":"Amanda Rabideau","startTime":793.24,"endTime":796.63,"body":"also say that those founders, of"},{"speaker":"Amanda Rabideau","startTime":796.63,"endTime":799.75,"body":"course, it's their job in a way"},{"speaker":"Amanda Rabideau","startTime":796.63,"endTime":799.75,"body":"to think that they're so special"},{"speaker":"Amanda Rabideau","startTime":799.75,"endTime":802.75,"body":"and unique, and, and I hear it a"},{"speaker":"Amanda Rabideau","startTime":799.75,"endTime":802.75,"body":"lot when I ask about, Well, who"},{"speaker":"Amanda Rabideau","startTime":802.75,"endTime":805.39,"body":"are your competitors? Especially"},{"speaker":"Amanda Rabideau","startTime":802.75,"endTime":805.39,"body":"at startups, and they're like,"},{"speaker":"Amanda Rabideau","startTime":805.39,"endTime":807.16,"body":"There's no one like us. And it's"},{"speaker":"Amanda Rabideau","startTime":805.39,"endTime":807.16,"body":"like . . ."},{"speaker":"Darrell Evans","startTime":807.16,"endTime":807.67,"body":"Nobody"},{"speaker":"Amanda Rabideau","startTime":808.33,"endTime":810.55,"body":". . . in other"},{"speaker":"Amanda Rabideau","startTime":808.33,"endTime":810.55,"body":"people's minds, there very well,"},{"speaker":"Amanda Rabideau","startTime":810.55,"endTime":814.36,"body":"maybe. But that's also part of"},{"speaker":"Amanda Rabideau","startTime":810.55,"endTime":814.36,"body":"why I'm there too. To help them"},{"speaker":"Amanda Rabideau","startTime":814.36,"endTime":817.3,"body":"understand that we do need to"},{"speaker":"Amanda Rabideau","startTime":814.36,"endTime":817.3,"body":"position you because there might"},{"speaker":"Amanda Rabideau","startTime":817.3,"endTime":819.82,"body":"be things that you don't think"},{"speaker":"Amanda Rabideau","startTime":817.3,"endTime":819.82,"body":"are competitors, but the"},{"speaker":"Amanda Rabideau","startTime":819.82,"endTime":822.88,"body":"marketplace who's buying your"},{"speaker":"Amanda Rabideau","startTime":819.82,"endTime":822.88,"body":"service or product, they think"},{"speaker":"Amanda Rabideau","startTime":822.88,"endTime":823.84,"body":"that they're competitors."},{"speaker":"Darrell Evans","startTime":824.11,"endTime":826.84,"body":"Amanda, say that"},{"speaker":"Darrell Evans","startTime":824.11,"endTime":826.84,"body":"one more time. If you're"},{"speaker":"Darrell Evans","startTime":826.84,"endTime":830.02,"body":"listening right now, she skated"},{"speaker":"Darrell Evans","startTime":826.84,"endTime":830.02,"body":"right by it, we got to stop."},{"speaker":"Darrell Evans","startTime":830.02,"endTime":832.57,"body":"This is one of those geek out"},{"speaker":"Darrell Evans","startTime":830.02,"endTime":832.57,"body":"moments. But listen. There is"},{"speaker":"Darrell Evans","startTime":832.57,"endTime":835.66,"body":"millions of dollars in what she"},{"speaker":"Darrell Evans","startTime":832.57,"endTime":835.66,"body":"just said. Say what you just"},{"speaker":"Darrell Evans","startTime":835.66,"endTime":837.7,"body":"said one more time about what"},{"speaker":"Darrell Evans","startTime":835.66,"endTime":837.7,"body":"the market thinks."},{"speaker":"Amanda Rabideau","startTime":838.11,"endTime":840.09,"body":"Right. Well,"},{"speaker":"Amanda Rabideau","startTime":838.11,"endTime":840.09,"body":"you may not think you have"},{"speaker":"Amanda Rabideau","startTime":840.09,"endTime":843.6,"body":"competitors, the people that are"},{"speaker":"Amanda Rabideau","startTime":840.09,"endTime":843.6,"body":"buying from you may have"},{"speaker":"Amanda Rabideau","startTime":843.6,"endTime":847.44,"body":"competitors. And one that, I'm"},{"speaker":"Amanda Rabideau","startTime":843.6,"endTime":847.44,"body":"sure Darrell you know this, but"},{"speaker":"Amanda Rabideau","startTime":847.59,"endTime":851.1,"body":"the status quo is often the"},{"speaker":"Amanda Rabideau","startTime":847.59,"endTime":851.1,"body":"hardest competitor to beat out,"},{"speaker":"Amanda Rabideau","startTime":851.1,"endTime":854.28,"body":"especially with a startup when"},{"speaker":"Amanda Rabideau","startTime":851.1,"endTime":854.28,"body":"you're trying to sell something"},{"speaker":"Amanda Rabideau","startTime":854.28,"endTime":857.43,"body":"that's new. But yeah, that's the"},{"speaker":"Amanda Rabideau","startTime":854.28,"endTime":857.43,"body":"essence. It's like it's not"},{"speaker":"Amanda Rabideau","startTime":857.43,"endTime":859.89,"body":"necessarily what you think. It's"},{"speaker":"Amanda Rabideau","startTime":857.43,"endTime":859.89,"body":"what your audience thinks."},{"speaker":"Amanda Rabideau","startTime":860.25,"endTime":861.6,"body":"Perception versus reality."},{"speaker":"Darrell Evans","startTime":863.7,"endTime":867.81,"body":"We needed a pause"},{"speaker":"Darrell Evans","startTime":863.7,"endTime":867.81,"body":"to let that sink in. Because"},{"speaker":"Darrell Evans","startTime":867.81,"endTime":871.02,"body":"listen. I'm a fan for"},{"speaker":"Darrell Evans","startTime":867.81,"endTime":871.02,"body":"entrepreneurs. I support, I've"},{"speaker":"Darrell Evans","startTime":871.02,"endTime":873.48,"body":"been working with entrepreneurs,"},{"speaker":"Darrell Evans","startTime":871.02,"endTime":873.48,"body":"I've been growing businesses,"},{"speaker":"Darrell Evans","startTime":873.78,"endTime":876.48,"body":"you must understand that while"},{"speaker":"Darrell Evans","startTime":873.78,"endTime":876.48,"body":"your product is unique, and I"},{"speaker":"Darrell Evans","startTime":876.48,"endTime":878.7,"body":"get it, you've been putting your"},{"speaker":"Darrell Evans","startTime":876.48,"endTime":878.7,"body":"blood, sweat and tears in it,"},{"speaker":"Darrell Evans","startTime":879.06,"endTime":884.61,"body":"the marketplace has already"},{"speaker":"Darrell Evans","startTime":879.06,"endTime":884.61,"body":"judged who's doing the best job"},{"speaker":"Darrell Evans","startTime":884.61,"endTime":888.21,"body":"in that place right now. We got"},{"speaker":"Darrell Evans","startTime":884.61,"endTime":888.21,"body":"to respect what they think. And"},{"speaker":"Darrell Evans","startTime":888.24,"endTime":890.58,"body":"I just wanted you to spend"},{"speaker":"Darrell Evans","startTime":888.24,"endTime":890.58,"body":"another second on that because"},{"speaker":"Darrell Evans","startTime":890.58,"endTime":893.85,"body":"it's so important with getting"},{"speaker":"Darrell Evans","startTime":890.58,"endTime":893.85,"body":"an understanding as to where you"},{"speaker":"Darrell Evans","startTime":893.85,"endTime":897.9,"body":"can get in and find scale, is"},{"speaker":"Darrell Evans","startTime":893.85,"endTime":897.9,"body":"recognized. And man, I'm going"},{"speaker":"Darrell Evans","startTime":897.9,"endTime":900.3,"body":"to throw something out. We've"},{"speaker":"Darrell Evans","startTime":897.9,"endTime":900.3,"body":"been saying this for about seven"},{"speaker":"Darrell Evans","startTime":900.3,"endTime":904.14,"body":"or eight years now in our"},{"speaker":"Darrell Evans","startTime":900.3,"endTime":904.14,"body":"agency, and that is, you're also"},{"speaker":"Darrell Evans","startTime":904.14,"endTime":909.87,"body":"competing with your consumers"},{"speaker":"Darrell Evans","startTime":904.14,"endTime":909.87,"body":"buying behavior in other"},{"speaker":"Darrell Evans","startTime":910.32,"endTime":913.53,"body":"verticals that don't even"},{"speaker":"Darrell Evans","startTime":910.32,"endTime":913.53,"body":"involve yours. Here's what I"},{"speaker":"Darrell Evans","startTime":913.53,"endTime":917.97,"body":"mean. We tell our clients that"},{"speaker":"Darrell Evans","startTime":913.53,"endTime":917.97,"body":"Amazon is their competitor. Now,"},{"speaker":"Darrell Evans","startTime":917.97,"endTime":920.82,"body":"we generally only work with"},{"speaker":"Darrell Evans","startTime":917.97,"endTime":920.82,"body":"professional service providers."},{"speaker":"Darrell Evans","startTime":921.45,"endTime":924.0,"body":"So they can look at us, like,"},{"speaker":"Darrell Evans","startTime":921.45,"endTime":924.0,"body":"What are you talking about -"},{"speaker":"Darrell Evans","startTime":924.03,"endTime":927.57,"body":"Amazon is our competitor? And"},{"speaker":"Darrell Evans","startTime":924.03,"endTime":927.57,"body":"here's what we mean. And I'd"},{"speaker":"Darrell Evans","startTime":927.57,"endTime":931.29,"body":"love your feedback on this. What"},{"speaker":"Darrell Evans","startTime":927.57,"endTime":931.29,"body":"is the buying experience like"},{"speaker":"Darrell Evans","startTime":931.32,"endTime":936.27,"body":"when they go to Amazon? What is"},{"speaker":"Darrell Evans","startTime":931.32,"endTime":936.27,"body":"the delivery process like when"},{"speaker":"Darrell Evans","startTime":936.27,"endTime":939.66,"body":"they go to Amazon? What does"},{"speaker":"Darrell Evans","startTime":936.27,"endTime":939.66,"body":"Amazon focus on as one of their"},{"speaker":"Darrell Evans","startTime":939.66,"endTime":943.11,"body":"core mission statements"},{"speaker":"Darrell Evans","startTime":939.66,"endTime":943.11,"body":"obsessing over customer"},{"speaker":"Darrell Evans","startTime":943.11,"endTime":946.95,"body":"satisfaction? So while you're"},{"speaker":"Darrell Evans","startTime":943.11,"endTime":946.95,"body":"not selling eCommerce, perhaps,"},{"speaker":"Darrell Evans","startTime":947.01,"endTime":951.54,"body":"or a product, perhaps, or a book"},{"speaker":"Darrell Evans","startTime":947.01,"endTime":951.54,"body":"or a tangible good, your buyer"},{"speaker":"Darrell Evans","startTime":951.54,"endTime":953.52,"body":"is buying through that"},{"speaker":"Darrell Evans","startTime":951.54,"endTime":953.52,"body":"experience and so if you're a"},{"speaker":"Darrell Evans","startTime":953.52,"endTime":957.33,"body":"service provider selling"},{"speaker":"Darrell Evans","startTime":953.52,"endTime":957.33,"body":"something else, you're still in"},{"speaker":"Darrell Evans","startTime":957.33,"endTime":960.69,"body":"competition with that delivery"},{"speaker":"Darrell Evans","startTime":957.33,"endTime":960.69,"body":"process. What are your thoughts?"},{"speaker":"Amanda Rabideau","startTime":961.14,"endTime":963.6,"body":"Well, you know,"},{"speaker":"Amanda Rabideau","startTime":961.14,"endTime":963.6,"body":"at the beginning, too, I said, I"},{"speaker":"Amanda Rabideau","startTime":963.63,"endTime":968.07,"body":"work with B2B tech startups. And"},{"speaker":"Amanda Rabideau","startTime":963.63,"endTime":968.07,"body":"those B's, the businesses, are"},{"speaker":"Amanda Rabideau","startTime":968.07,"endTime":971.46,"body":"made up of the C's, the"},{"speaker":"Amanda Rabideau","startTime":968.07,"endTime":971.46,"body":"consumers, you know, and that"},{"speaker":"Amanda Rabideau","startTime":971.46,"endTime":975.99,"body":"world of B2C, and the"},{"speaker":"Amanda Rabideau","startTime":971.46,"endTime":975.99,"body":"expectations of what you get"},{"speaker":"Amanda Rabideau","startTime":975.99,"endTime":980.52,"body":"there being different than what"},{"speaker":"Amanda Rabideau","startTime":975.99,"endTime":980.52,"body":"a B2B experience should be, 100%"},{"speaker":"Amanda Rabideau","startTime":980.55,"endTime":983.46,"body":"aligns with what you're saying."},{"speaker":"Amanda Rabideau","startTime":980.55,"endTime":983.46,"body":"That's not the case. I mean,"},{"speaker":"Amanda Rabideau","startTime":983.79,"endTime":986.55,"body":"now, it's like if you have to"},{"speaker":"Amanda Rabideau","startTime":983.79,"endTime":986.55,"body":"click multiple times, or you"},{"speaker":"Amanda Rabideau","startTime":986.55,"endTime":989.31,"body":"have to wait more than a day for"},{"speaker":"Amanda Rabideau","startTime":986.55,"endTime":989.31,"body":"something to be delivered,"},{"speaker":"Amanda Rabideau","startTime":989.61,"endTime":992.79,"body":"you're like, Oh, my gosh, what"},{"speaker":"Amanda Rabideau","startTime":989.61,"endTime":992.79,"body":"world do we live in? I mean, I"},{"speaker":"Amanda Rabideau","startTime":992.79,"endTime":996.03,"body":"think the pandemic really"},{"speaker":"Amanda Rabideau","startTime":992.79,"endTime":996.03,"body":"highlighted that, when delivery"},{"speaker":"Amanda Rabideau","startTime":996.03,"endTime":1000.17,"body":"times were delayed. And for one,"},{"speaker":"Amanda Rabideau","startTime":996.03,"endTime":1000.17,"body":"Amazon just was able to"},{"speaker":"Amanda Rabideau","startTime":1000.17,"endTime":1002.57,"body":"capitalize on that, because they"},{"speaker":"Amanda Rabideau","startTime":1000.17,"endTime":1002.57,"body":"were for the most part able to"},{"speaker":"Amanda Rabideau","startTime":1002.57,"endTime":1006.59,"body":"continue their very speedy"},{"speaker":"Amanda Rabideau","startTime":1002.57,"endTime":1006.59,"body":"delivery. But you know, others"},{"speaker":"Amanda Rabideau","startTime":1006.59,"endTime":1009.98,"body":"were held up. But we have really"},{"speaker":"Amanda Rabideau","startTime":1006.59,"endTime":1009.98,"body":"highlighted the fact that we all"},{"speaker":"Amanda Rabideau","startTime":1009.98,"endTime":1012.17,"body":"expect things immediately today."},{"speaker":"Darrell Evans","startTime":1012.17,"endTime":1012.8,"body":"Yes."},{"speaker":"Amanda Rabideau","startTime":1012.84,"endTime":1015.81,"body":"And whether"},{"speaker":"Amanda Rabideau","startTime":1012.84,"endTime":1015.81,"body":"it's your book that you ordered,"},{"speaker":"Amanda Rabideau","startTime":1015.81,"endTime":1019.23,"body":"or whether it's downloading your"},{"speaker":"Amanda Rabideau","startTime":1015.81,"endTime":1019.23,"body":"software, or getting a response"},{"speaker":"Amanda Rabideau","startTime":1019.23,"endTime":1023.25,"body":"to a business question. So"},{"speaker":"Amanda Rabideau","startTime":1019.23,"endTime":1023.25,"body":"you're absolutely correct that"},{"speaker":"Amanda Rabideau","startTime":1023.46,"endTime":1026.25,"body":"the expectations that the"},{"speaker":"Amanda Rabideau","startTime":1023.46,"endTime":1026.25,"body":"consumer world is setting has"},{"speaker":"Amanda Rabideau","startTime":1026.25,"endTime":1028.98,"body":"certainly changed the way the"},{"speaker":"Amanda Rabideau","startTime":1026.25,"endTime":1028.98,"body":"business world or B2B businesses"},{"speaker":"Amanda Rabideau","startTime":1028.98,"endTime":1030.03,"body":"need to be thinking about it."},{"speaker":"Darrell Evans","startTime":1030.27,"endTime":1031.74,"body":"That was the"},{"speaker":"Darrell Evans","startTime":1030.27,"endTime":1031.74,"body":"point I wanted you to make. I"},{"speaker":"Darrell Evans","startTime":1031.74,"endTime":1034.47,"body":"mean, it is a challenge in my"},{"speaker":"Darrell Evans","startTime":1031.74,"endTime":1034.47,"body":"discussions, I'm sure it's in"},{"speaker":"Darrell Evans","startTime":1034.47,"endTime":1036.75,"body":"yours, you're in the software"},{"speaker":"Darrell Evans","startTime":1034.47,"endTime":1036.75,"body":"world, and you're working with"},{"speaker":"Darrell Evans","startTime":1036.75,"endTime":1039.27,"body":"tech folks. So there's a little"},{"speaker":"Darrell Evans","startTime":1036.75,"endTime":1039.27,"body":"bit more of that immediate"},{"speaker":"Darrell Evans","startTime":1039.27,"endTime":1041.61,"body":"gratification, being able to get"},{"speaker":"Darrell Evans","startTime":1039.27,"endTime":1041.61,"body":"in and get tangible with the"},{"speaker":"Darrell Evans","startTime":1041.61,"endTime":1045.06,"body":"product and get hands on so to"},{"speaker":"Darrell Evans","startTime":1041.61,"endTime":1045.06,"body":"speak. I want to ask, from your"},{"speaker":"Darrell Evans","startTime":1045.06,"endTime":1048.36,"body":"perspective, what are some of"},{"speaker":"Darrell Evans","startTime":1045.06,"endTime":1048.36,"body":"the biggest challenges you're"},{"speaker":"Darrell Evans","startTime":1048.36,"endTime":1051.81,"body":"seeing that tech startups are"},{"speaker":"Darrell Evans","startTime":1048.36,"endTime":1051.81,"body":"having, that you're having to"},{"speaker":"Darrell Evans","startTime":1051.81,"endTime":1057.42,"body":"face? Maybe across the board, or"},{"speaker":"Darrell Evans","startTime":1051.81,"endTime":1057.42,"body":"a two or three of those big"},{"speaker":"Darrell Evans","startTime":1057.42,"endTime":1060.75,"body":"challenges that you're always"},{"speaker":"Darrell Evans","startTime":1057.42,"endTime":1060.75,"body":"facing that you have to overcome"},{"speaker":"Darrell Evans","startTime":1060.75,"endTime":1062.76,"body":"with these companies when you"},{"speaker":"Darrell Evans","startTime":1060.75,"endTime":1062.76,"body":"first come in. What are the two"},{"speaker":"Darrell Evans","startTime":1062.76,"endTime":1064.77,"body":"or three big pain points that"},{"speaker":"Darrell Evans","startTime":1062.76,"endTime":1064.77,"body":"you got to help out?"},{"speaker":"Amanda Rabideau","startTime":1064.0,"endTime":1066.846,"body":"Yep, the first"},{"speaker":"Amanda Rabideau","startTime":1064.0,"endTime":1066.846,"body":"is around prioritization of your"},{"speaker":"Darrell Evans","startTime":1064.99,"endTime":1065.32,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1066.907,"endTime":1070.723,"body":"target audience. And so I love"},{"speaker":"Darrell Evans","startTime":1066.907,"endTime":1070.723,"body":"to call this FOMO of revenue, or"},{"speaker":"Amanda Rabideau","startTime":1068.14,"endTime":1119.56,"body":". . . if you"},{"speaker":"Amanda Rabideau","startTime":1068.14,"endTime":1119.56,"body":"said, let me take all that"},{"speaker":"Amanda Rabideau","startTime":1070.784,"endTime":1074.115,"body":"like fear of missing out on"},{"speaker":"Amanda Rabideau","startTime":1070.784,"endTime":1074.115,"body":"revenue, in that, you know,"},{"speaker":"Amanda Rabideau","startTime":1074.176,"endTime":1077.689,"body":"especially at the beginning,"},{"speaker":"Amanda Rabideau","startTime":1074.176,"endTime":1077.689,"body":"when they're trying to get to"},{"speaker":"Amanda Rabideau","startTime":1077.75,"endTime":1081.081,"body":"product market fit. And I"},{"speaker":"Amanda Rabideau","startTime":1077.75,"endTime":1081.081,"body":"appreciate this. You're like,"},{"speaker":"Amanda Rabideau","startTime":1081.142,"endTime":1085.079,"body":"Okay, who is my real client? You"},{"speaker":"Amanda Rabideau","startTime":1081.142,"endTime":1085.079,"body":"know, who is it that is going to"},{"speaker":"Amanda Rabideau","startTime":1085.14,"endTime":1088.956,"body":"find the most value? So you take"},{"speaker":"Amanda Rabideau","startTime":1085.14,"endTime":1088.956,"body":"all different shapes and sizes"},{"speaker":"Amanda Rabideau","startTime":1089.016,"endTime":1092.53,"body":"of companies and industries and"},{"speaker":"Amanda Rabideau","startTime":1089.016,"endTime":1092.53,"body":"then you sit down and as a"},{"speaker":"Amanda Rabideau","startTime":1092.59,"endTime":1095.861,"body":"marketer, when I come in, I'm"},{"speaker":"Amanda Rabideau","startTime":1092.59,"endTime":1095.861,"body":"like, Okay, who are your"},{"speaker":"Amanda Rabideau","startTime":1095.922,"endTime":1099.677,"body":"clients, and you've got a big"},{"speaker":"Amanda Rabideau","startTime":1095.922,"endTime":1099.677,"body":"company and a small company, you"},{"speaker":"Amanda Rabideau","startTime":1099.738,"endTime":1103.372,"body":"know, a company that's doing X"},{"speaker":"Amanda Rabideau","startTime":1099.738,"endTime":1103.372,"body":"and a company that's doing Y."},{"speaker":"Amanda Rabideau","startTime":1103.433,"endTime":1107.067,"body":"And then you're like, here's"},{"speaker":"Amanda Rabideau","startTime":1103.433,"endTime":1107.067,"body":"your $5 budget, go get us a lot"},{"speaker":"Amanda Rabideau","startTime":1107.128,"endTime":1110.823,"body":"more of these. And it's like,"},{"speaker":"Amanda Rabideau","startTime":1107.128,"endTime":1110.823,"body":"well, if I have $5, and they're"},{"speaker":"Amanda Rabideau","startTime":1110.884,"endTime":1114.215,"body":"going after five different"},{"speaker":"Amanda Rabideau","startTime":1110.884,"endTime":1114.215,"body":"audiences, I can spend $1 on"},{"speaker":"Amanda Rabideau","startTime":1114.276,"endTime":1117.607,"body":"each audience. And I'm"},{"speaker":"Amanda Rabideau","startTime":1114.276,"endTime":1117.607,"body":"simplifying it too, right? But ."},{"speaker":"Amanda Rabideau","startTime":1117.668,"endTime":1117.85,"body":". ."},{"speaker":"Amanda Rabideau","startTime":1119.56,"endTime":1122.98,"body":"money, all those $5 and I'm"},{"speaker":"Amanda Rabideau","startTime":1119.56,"endTime":1122.98,"body":"going to go after this one"},{"speaker":"Amanda Rabideau","startTime":1122.98,"endTime":1125.89,"body":"segment, and I'm going to go"},{"speaker":"Amanda Rabideau","startTime":1122.98,"endTime":1125.89,"body":"hard and fast and I'm going to,"},{"speaker":"Amanda Rabideau","startTime":1126.04,"endTime":1129.07,"body":"you know, we're going to build"},{"speaker":"Amanda Rabideau","startTime":1126.04,"endTime":1129.07,"body":"our business there. And yes, you"},{"speaker":"Amanda Rabideau","startTime":1129.07,"endTime":1131.62,"body":"have to do the market research"},{"speaker":"Amanda Rabideau","startTime":1129.07,"endTime":1131.62,"body":"and, you know, dive into some,"},{"speaker":"Amanda Rabideau","startTime":1131.65,"endTime":1133.84,"body":"you know, qualitative and"},{"speaker":"Amanda Rabideau","startTime":1131.65,"endTime":1133.84,"body":"quantitative information to"},{"speaker":"Amanda Rabideau","startTime":1133.84,"endTime":1137.53,"body":"figure out which audience to go"},{"speaker":"Amanda Rabideau","startTime":1133.84,"endTime":1137.53,"body":"after. But that's something that"},{"speaker":"Amanda Rabideau","startTime":1137.53,"endTime":1141.04,"body":"I have that conversation or a"},{"speaker":"Amanda Rabideau","startTime":1137.53,"endTime":1141.04,"body":"form of that conversation with"},{"speaker":"Amanda Rabideau","startTime":1141.1,"endTime":1145.54,"body":"every single client or company"},{"speaker":"Amanda Rabideau","startTime":1141.1,"endTime":1145.54,"body":"that I do work with. So I would"},{"speaker":"Amanda Rabideau","startTime":1145.54,"endTime":1149.59,"body":"say FOMO of revenue or being"},{"speaker":"Amanda Rabideau","startTime":1145.54,"endTime":1149.59,"body":"able to, you know, walk away"},{"speaker":"Amanda Rabideau","startTime":1149.59,"endTime":1152.35,"body":"from other segments, and really"},{"speaker":"Amanda Rabideau","startTime":1149.59,"endTime":1152.35,"body":"focus on your target audience"},{"speaker":"Amanda Rabideau","startTime":1152.35,"endTime":1153.97,"body":"would be one of the main things."},{"speaker":"Darrell Evans","startTime":1153.0,"endTime":1158.04,"body":"I couldn't agree"},{"speaker":"Darrell Evans","startTime":1153.0,"endTime":1158.04,"body":"more. In most cases, you can"},{"speaker":"Darrell Evans","startTime":1158.07,"endTime":1163.53,"body":"focus on one solution. One"},{"speaker":"Darrell Evans","startTime":1158.07,"endTime":1163.53,"body":"problem, one solution, one"},{"speaker":"Darrell Evans","startTime":1163.53,"endTime":1167.49,"body":"channel, largely until you get"},{"speaker":"Darrell Evans","startTime":1163.53,"endTime":1167.49,"body":"to $3 to $5 million, in my"},{"speaker":"Darrell Evans","startTime":1167.49,"endTime":1171.27,"body":"experience. And I know that"},{"speaker":"Darrell Evans","startTime":1167.49,"endTime":1171.27,"body":"scares people because they think"},{"speaker":"Darrell Evans","startTime":1171.27,"endTime":1175.41,"body":"they're leaving money on the"},{"speaker":"Darrell Evans","startTime":1171.27,"endTime":1175.41,"body":"table. And in most cases in our"},{"speaker":"Darrell Evans","startTime":1175.41,"endTime":1180.18,"body":"work, we are usually saying no,"},{"speaker":"Darrell Evans","startTime":1175.41,"endTime":1180.18,"body":"no, no, let's focus on the most"},{"speaker":"Darrell Evans","startTime":1180.18,"endTime":1184.53,"body":"profitable opportunity as well"},{"speaker":"Darrell Evans","startTime":1180.18,"endTime":1184.53,"body":"as the one that converts because"},{"speaker":"Darrell Evans","startTime":1184.53,"endTime":1186.93,"body":"we have to deliver ROI. I want"},{"speaker":"Darrell Evans","startTime":1184.53,"endTime":1186.93,"body":"to talk about results because"},{"speaker":"Darrell Evans","startTime":1187.02,"endTime":1189.51,"body":"they only care about the results"},{"speaker":"Darrell Evans","startTime":1187.02,"endTime":1189.51,"body":"right? The result is all that"},{"speaker":"Darrell Evans","startTime":1189.51,"endTime":1192.48,"body":"matters. But yeah, it's"},{"speaker":"Darrell Evans","startTime":1189.51,"endTime":1192.48,"body":"counterintuitive, but this is"},{"speaker":"Darrell Evans","startTime":1192.48,"endTime":1196.47,"body":"what great marketers know. See"},{"speaker":"Darrell Evans","startTime":1192.48,"endTime":1196.47,"body":"great marketers know, narrow"},{"speaker":"Darrell Evans","startTime":1196.47,"endTime":1199.68,"body":"focus is better. I call it in my"},{"speaker":"Darrell Evans","startTime":1196.47,"endTime":1199.68,"body":"world, the lean marketing"},{"speaker":"Darrell Evans","startTime":1199.68,"endTime":1206.79,"body":"system. It's, let's do almost"},{"speaker":"Darrell Evans","startTime":1199.68,"endTime":1206.79,"body":"minimal, viable activity, so"},{"speaker":"Darrell Evans","startTime":1206.79,"endTime":1209.73,"body":"long as we can validate that"},{"speaker":"Darrell Evans","startTime":1206.79,"endTime":1209.73,"body":"there's enough of our folks"},{"speaker":"Darrell Evans","startTime":1209.76,"endTime":1213.3,"body":"there and let's do that first."},{"speaker":"Darrell Evans","startTime":1209.76,"endTime":1213.3,"body":"Let's figure out how we can do a"},{"speaker":"Darrell Evans","startTime":1213.3,"endTime":1217.08,"body":"little great before we start"},{"speaker":"Darrell Evans","startTime":1213.3,"endTime":1217.08,"body":"doing a lot mediocre. Right?"},{"speaker":"Amanda Rabideau","startTime":1217.11,"endTime":1217.71,"body":"100%?"},{"speaker":"Darrell Evans","startTime":1217.74,"endTime":1219.63,"body":"And some people"},{"speaker":"Darrell Evans","startTime":1217.74,"endTime":1219.63,"body":"they wrestle with that, right?"},{"speaker":"Darrell Evans","startTime":1219.66,"endTime":1220.71,"body":"Is that what you see sometimes?"},{"speaker":"Amanda Rabideau","startTime":1220.96,"endTime":1223.48,"body":"Oh, definitely."},{"speaker":"Amanda Rabideau","startTime":1220.96,"endTime":1223.48,"body":"And when we were talking about"},{"speaker":"Amanda Rabideau","startTime":1223.48,"endTime":1226.78,"body":"how do you decide what's a good"},{"speaker":"Amanda Rabideau","startTime":1223.48,"endTime":1226.78,"body":"marketer? Who's a good marketer?"},{"speaker":"Amanda Rabideau","startTime":1226.78,"endTime":1229.63,"body":"What is good marketing, you"},{"speaker":"Amanda Rabideau","startTime":1226.78,"endTime":1229.63,"body":"know, versus bad? There are"},{"speaker":"Amanda Rabideau","startTime":1229.63,"endTime":1232.87,"body":"things that you can measure. And"},{"speaker":"Amanda Rabideau","startTime":1229.63,"endTime":1232.87,"body":"so if someone says, Well, that's"},{"speaker":"Amanda Rabideau","startTime":1232.87,"endTime":1235.45,"body":"not a good enough answer, like"},{"speaker":"Amanda Rabideau","startTime":1232.87,"endTime":1235.45,"body":"quantify that for me, and said,"},{"speaker":"Amanda Rabideau","startTime":1235.48,"endTime":1239.77,"body":"Okay, well, then, if you give me"},{"speaker":"Amanda Rabideau","startTime":1235.48,"endTime":1239.77,"body":"those $5, I can go out and I can"},{"speaker":"Amanda Rabideau","startTime":1239.77,"endTime":1243.67,"body":"understand a lot about that one"},{"speaker":"Amanda Rabideau","startTime":1239.77,"endTime":1243.67,"body":"audience that I can measure, I"},{"speaker":"Amanda Rabideau","startTime":1243.67,"endTime":1247.45,"body":"can report on, I can understand"},{"speaker":"Amanda Rabideau","startTime":1243.67,"endTime":1247.45,"body":"behaviors, and then I can use"},{"speaker":"Amanda Rabideau","startTime":1247.45,"endTime":1250.78,"body":"that so that instead of it"},{"speaker":"Amanda Rabideau","startTime":1247.45,"endTime":1250.78,"body":"taking me $5 to get a customer,"},{"speaker":"Amanda Rabideau","startTime":1250.78,"endTime":1253.75,"body":"it's then $4, and then $3, and"},{"speaker":"Amanda Rabideau","startTime":1250.78,"endTime":1253.75,"body":"then $2.50, and then $2.30 and"},{"speaker":"Amanda Rabideau","startTime":1253.75,"endTime":1256.75,"body":"then all of a sudden, I'm making"},{"speaker":"Amanda Rabideau","startTime":1253.75,"endTime":1256.75,"body":"it more cost efficient to"},{"speaker":"Amanda Rabideau","startTime":1256.75,"endTime":1259.93,"body":"acquire customers. And then I"},{"speaker":"Amanda Rabideau","startTime":1256.75,"endTime":1259.93,"body":"can leverage those learnings for"},{"speaker":"Amanda Rabideau","startTime":1259.93,"endTime":1262.51,"body":"other audiences, rinse and"},{"speaker":"Amanda Rabideau","startTime":1259.93,"endTime":1262.51,"body":"repeat. Now, it's always not,"},{"speaker":"Amanda Rabideau","startTime":1262.54,"endTime":1266.56,"body":"you know, one to one learnings."},{"speaker":"Amanda Rabideau","startTime":1262.54,"endTime":1266.56,"body":"It's also simply just more cost"},{"speaker":"Amanda Rabideau","startTime":1266.56,"endTime":1269.47,"body":"efficient if you're going out"},{"speaker":"Amanda Rabideau","startTime":1266.56,"endTime":1269.47,"body":"and building a business, and you"},{"speaker":"Amanda Rabideau","startTime":1269.47,"endTime":1272.53,"body":"don't have a ton of money, or"},{"speaker":"Amanda Rabideau","startTime":1269.47,"endTime":1272.53,"body":"you have money from investors to"},{"speaker":"Amanda Rabideau","startTime":1272.53,"endTime":1276.88,"body":"be able to say, Okay, I know"},{"speaker":"Amanda Rabideau","startTime":1272.53,"endTime":1276.88,"body":"it's gonna take me $75 to"},{"speaker":"Amanda Rabideau","startTime":1276.88,"endTime":1280.75,"body":"acquire every customer. So I"},{"speaker":"Amanda Rabideau","startTime":1276.88,"endTime":1280.75,"body":"need a budget of X to get X"},{"speaker":"Amanda Rabideau","startTime":1280.75,"endTime":1283.42,"body":"number of customers. And that's"},{"speaker":"Amanda Rabideau","startTime":1280.75,"endTime":1283.42,"body":"a really strong story to go and"},{"speaker":"Amanda Rabideau","startTime":1283.42,"endTime":1286.09,"body":"tell your investment team."},{"speaker":"Amanda Rabideau","startTime":1283.42,"endTime":1286.09,"body":"They're like, Oh, okay, we know"},{"speaker":"Amanda Rabideau","startTime":1286.09,"endTime":1288.43,"body":"if we give them more money, this"},{"speaker":"Amanda Rabideau","startTime":1286.09,"endTime":1288.43,"body":"is the ROI, or these are the"},{"speaker":"Amanda Rabideau","startTime":1288.43,"endTime":1289.45,"body":"results we're gonna see."},{"speaker":"Darrell Evans","startTime":1289.72,"endTime":1291.82,"body":"That's right. I"},{"speaker":"Darrell Evans","startTime":1289.72,"endTime":1291.82,"body":"tell everybody, if they don't"},{"speaker":"Darrell Evans","startTime":1291.82,"endTime":1295.27,"body":"get it, understand one thing,"},{"speaker":"Darrell Evans","startTime":1291.82,"endTime":1295.27,"body":"watch one episode or two of"},{"speaker":"Darrell Evans","startTime":1295.27,"endTime":1298.81,"body":"Shark Tank, and you'll hear it"},{"speaker":"Darrell Evans","startTime":1295.27,"endTime":1298.81,"body":"right out of the gate. Tell us"},{"speaker":"Darrell Evans","startTime":1298.81,"endTime":1303.28,"body":"what it costs you to acquire a"},{"speaker":"Darrell Evans","startTime":1298.81,"endTime":1303.28,"body":"customer, not all of them, a"},{"speaker":"Darrell Evans","startTime":1303.28,"endTime":1307.06,"body":"customer. And you'll hear almost"},{"speaker":"Darrell Evans","startTime":1303.28,"endTime":1307.06,"body":"every shark push back whenever"},{"speaker":"Darrell Evans","startTime":1307.06,"endTime":1309.34,"body":"the person starts saying, Well,"},{"speaker":"Darrell Evans","startTime":1307.06,"endTime":1309.34,"body":"what are you going to do with"},{"speaker":"Darrell Evans","startTime":1309.34,"endTime":1311.5,"body":"the money? Well, we're going to"},{"speaker":"Darrell Evans","startTime":1309.34,"endTime":1311.5,"body":"do this, and we're going to do"},{"speaker":"Darrell Evans","startTime":1311.5,"endTime":1313.45,"body":"this, and we're going to do"},{"speaker":"Darrell Evans","startTime":1311.5,"endTime":1313.45,"body":"this, so we're gonna do this. I"},{"speaker":"Darrell Evans","startTime":1313.45,"endTime":1316.09,"body":"don't know if you watch the"},{"speaker":"Darrell Evans","startTime":1313.45,"endTime":1316.09,"body":"show. But it's hilarious to me."},{"speaker":"Darrell Evans","startTime":1316.45,"endTime":1320.41,"body":"It's no, we got to stay focused."},{"speaker":"Darrell Evans","startTime":1316.45,"endTime":1320.41,"body":"I love the points that you're"},{"speaker":"Darrell Evans","startTime":1320.41,"endTime":1322.75,"body":"making about this and how you"},{"speaker":"Darrell Evans","startTime":1320.41,"endTime":1322.75,"body":"approach it. I want to make sure"},{"speaker":"Darrell Evans","startTime":1322.75,"endTime":1325.42,"body":"that we talk about this idea of"},{"speaker":"Darrell Evans","startTime":1322.75,"endTime":1325.42,"body":"the Collective."},{"speaker":"Amanda Rabideau","startTime":1325.48,"endTime":1325.78,"body":"Okay."},{"speaker":"Darrell Evans","startTime":1325.84,"endTime":1328.87,"body":"Because you're"},{"speaker":"Darrell Evans","startTime":1325.84,"endTime":1328.87,"body":"not doing all of the execution"},{"speaker":"Darrell Evans","startTime":1329.11,"endTime":1333.19,"body":"on the back. Talk a little bit"},{"speaker":"Darrell Evans","startTime":1329.11,"endTime":1333.19,"body":"about the fractional CMO plus"},{"speaker":"Darrell Evans","startTime":1333.19,"endTime":1335.74,"body":"the Collective and how that"},{"speaker":"Darrell Evans","startTime":1333.19,"endTime":1335.74,"body":"dynamic plays together."},{"speaker":"Amanda Rabideau","startTime":1335.93,"endTime":1338.45,"body":"Yep. Well, you"},{"speaker":"Amanda Rabideau","startTime":1335.93,"endTime":1338.45,"body":"know, very early when I started"},{"speaker":"Amanda Rabideau","startTime":1338.45,"endTime":1341.69,"body":"Arch Collective, and I was"},{"speaker":"Amanda Rabideau","startTime":1338.45,"endTime":1341.69,"body":"working on my first clients. In"},{"speaker":"Amanda Rabideau","startTime":1341.69,"endTime":1344.63,"body":"fact, there was this distinct"},{"speaker":"Amanda Rabideau","startTime":1341.69,"endTime":1344.63,"body":"moment. I was creating a bunch"},{"speaker":"Amanda Rabideau","startTime":1344.63,"endTime":1349.4,"body":"of email campaigns in HubSpot."},{"speaker":"Amanda Rabideau","startTime":1344.63,"endTime":1349.4,"body":"And I was thinking, Oh, my gosh,"},{"speaker":"Amanda Rabideau","startTime":1349.43,"endTime":1352.49,"body":"this is costing this client a"},{"speaker":"Amanda Rabideau","startTime":1349.43,"endTime":1352.49,"body":"lot of money, like I don't even"},{"speaker":"Amanda Rabideau","startTime":1352.49,"endTime":1356.18,"body":"feel comfortable charging,"},{"speaker":"Amanda Rabideau","startTime":1352.49,"endTime":1356.18,"body":"because you don't need a CMO to"},{"speaker":"Amanda Rabideau","startTime":1356.18,"endTime":1360.83,"body":"go into HubSpot and write emails"},{"speaker":"Amanda Rabideau","startTime":1356.18,"endTime":1360.83,"body":"and do all those things. And so"},{"speaker":"Amanda Rabideau","startTime":1360.92,"endTime":1364.13,"body":"I have an amazing network of"},{"speaker":"Amanda Rabideau","startTime":1360.92,"endTime":1364.13,"body":"people that I've either hired as"},{"speaker":"Amanda Rabideau","startTime":1364.13,"endTime":1366.8,"body":"contractors in previous roles or"},{"speaker":"Amanda Rabideau","startTime":1364.13,"endTime":1366.8,"body":"worked with in previous"},{"speaker":"Amanda Rabideau","startTime":1366.8,"endTime":1371.48,"body":"companies or, know personally."},{"speaker":"Amanda Rabideau","startTime":1366.8,"endTime":1371.48,"body":"So I started tapping into that,"},{"speaker":"Amanda Rabideau","startTime":1371.51,"endTime":1374.81,"body":"because going back to the reason"},{"speaker":"Amanda Rabideau","startTime":1371.51,"endTime":1374.81,"body":"why I even started this is I"},{"speaker":"Amanda Rabideau","startTime":1374.81,"endTime":1377.57,"body":"truly love helping these"},{"speaker":"Amanda Rabideau","startTime":1374.81,"endTime":1377.57,"body":"businesses grow. Like, it"},{"speaker":"Amanda Rabideau","startTime":1377.57,"endTime":1380.12,"body":"excites me as much as them when"},{"speaker":"Amanda Rabideau","startTime":1377.57,"endTime":1380.12,"body":"I'm like, Wow, these are the"},{"speaker":"Amanda Rabideau","startTime":1380.12,"endTime":1383.57,"body":"numbers. We've driven 300%"},{"speaker":"Amanda Rabideau","startTime":1380.12,"endTime":1383.57,"body":"growth, or we've doubled the"},{"speaker":"Amanda Rabideau","startTime":1383.57,"endTime":1387.05,"body":"number of leads coming in just"},{"speaker":"Amanda Rabideau","startTime":1383.57,"endTime":1387.05,"body":"in the last month, or whatever"},{"speaker":"Amanda Rabideau","startTime":1387.05,"endTime":1390.8,"body":"the number may be. And so, to"},{"speaker":"Amanda Rabideau","startTime":1387.05,"endTime":1390.8,"body":"me, it's good business to be"},{"speaker":"Amanda Rabideau","startTime":1390.8,"endTime":1394.07,"body":"cost efficient. Like, if I'm"},{"speaker":"Amanda Rabideau","startTime":1390.8,"endTime":1394.07,"body":"your CMO, I need to be spending"},{"speaker":"Amanda Rabideau","startTime":1394.07,"endTime":1397.37,"body":"your dollars wisely. And I"},{"speaker":"Amanda Rabideau","startTime":1394.07,"endTime":1397.37,"body":"didn't feel good about me being"},{"speaker":"Amanda Rabideau","startTime":1397.37,"endTime":1401.18,"body":"the one doing all the work. And"},{"speaker":"Amanda Rabideau","startTime":1397.37,"endTime":1401.18,"body":"so essentially, now it's become"},{"speaker":"Amanda Rabideau","startTime":1401.18,"endTime":1404.33,"body":"this really amazing model,"},{"speaker":"Amanda Rabideau","startTime":1401.18,"endTime":1404.33,"body":"because I have - you get the"},{"speaker":"Amanda Rabideau","startTime":1404.33,"endTime":1407.51,"body":"strategy and all the things that"},{"speaker":"Amanda Rabideau","startTime":1404.33,"endTime":1407.51,"body":"you need from me but then you"},{"speaker":"Amanda Rabideau","startTime":1407.51,"endTime":1411.5,"body":"also have access to this amazing"},{"speaker":"Amanda Rabideau","startTime":1407.51,"endTime":1411.5,"body":"group of talent. They've been"},{"speaker":"Amanda Rabideau","startTime":1411.5,"endTime":1413.78,"body":"vetted by me, I've worked on"},{"speaker":"Amanda Rabideau","startTime":1411.5,"endTime":1413.78,"body":"them, you know, they go through"},{"speaker":"Amanda Rabideau","startTime":1413.78,"endTime":1417.38,"body":"a rigorous process. And so"},{"speaker":"Amanda Rabideau","startTime":1413.78,"endTime":1417.38,"body":"you're getting great results,"},{"speaker":"Amanda Rabideau","startTime":1417.38,"endTime":1420.2,"body":"you're getting the strategy that"},{"speaker":"Amanda Rabideau","startTime":1417.38,"endTime":1420.2,"body":"you need, and you're not having"},{"speaker":"Amanda Rabideau","startTime":1420.2,"endTime":1422.81,"body":"to spend all of your hard earned"},{"speaker":"Amanda Rabideau","startTime":1420.2,"endTime":1422.81,"body":"venture capital money that you"},{"speaker":"Amanda Rabideau","startTime":1422.81,"endTime":1426.29,"body":"just, you know, were able to"},{"speaker":"Amanda Rabideau","startTime":1422.81,"endTime":1426.29,"body":"raise on only marketing, because"},{"speaker":"Amanda Rabideau","startTime":1426.29,"endTime":1428.42,"body":"you obviously have money that"},{"speaker":"Amanda Rabideau","startTime":1426.29,"endTime":1428.42,"body":"needs to go to other places,"},{"speaker":"Amanda Rabideau","startTime":1428.42,"endTime":1428.78,"body":"too."},{"speaker":"Darrell Evans","startTime":1429.17,"endTime":1431.24,"body":"Yeah, it's so"},{"speaker":"Darrell Evans","startTime":1429.17,"endTime":1431.24,"body":"good. And I get it. There are"},{"speaker":"Darrell Evans","startTime":1431.24,"endTime":1434.15,"body":"certain scenarios where hiring"},{"speaker":"Darrell Evans","startTime":1431.24,"endTime":1434.15,"body":"someone on the team. But at the"},{"speaker":"Darrell Evans","startTime":1434.15,"endTime":1437.63,"body":"end of the day, you get a lot of"},{"speaker":"Darrell Evans","startTime":1434.15,"endTime":1437.63,"body":"leverage when you work with"},{"speaker":"Darrell Evans","startTime":1437.84,"endTime":1441.05,"body":"Amanda and someone like Arch"},{"speaker":"Darrell Evans","startTime":1437.84,"endTime":1441.05,"body":"Collective, because you get"},{"speaker":"Darrell Evans","startTime":1441.08,"endTime":1443.84,"body":"senior leadership from a"},{"speaker":"Darrell Evans","startTime":1441.08,"endTime":1443.84,"body":"strategy standpoint, who can"},{"speaker":"Darrell Evans","startTime":1443.84,"endTime":1447.44,"body":"call the plays, who can see the"},{"speaker":"Darrell Evans","startTime":1443.84,"endTime":1447.44,"body":"vision. And a good marketer"},{"speaker":"Darrell Evans","startTime":1447.56,"endTime":1452.27,"body":"doesn't just deliver executional"},{"speaker":"Darrell Evans","startTime":1447.56,"endTime":1452.27,"body":"items, right? Those items are"},{"speaker":"Darrell Evans","startTime":1452.27,"endTime":1455.99,"body":"relative to an end result. And"},{"speaker":"Darrell Evans","startTime":1452.27,"endTime":1455.99,"body":"that's sometimes what I see a"},{"speaker":"Darrell Evans","startTime":1455.99,"endTime":1458.99,"body":"lot of companies do whether"},{"speaker":"Darrell Evans","startTime":1455.99,"endTime":1458.99,"body":"they're tech or not, is they'll"},{"speaker":"Darrell Evans","startTime":1458.99,"endTime":1462.83,"body":"hire someone who can do the"},{"speaker":"Darrell Evans","startTime":1458.99,"endTime":1462.83,"body":"execution but they have little"},{"speaker":"Darrell Evans","startTime":1462.86,"endTime":1464.24,"body":"understanding on the strategy."},{"speaker":"Amanda Rabideau","startTime":1464.27,"endTime":1464.63,"body":"Yep."},{"speaker":"Darrell Evans","startTime":1464.81,"endTime":1467.54,"body":"And they'll do"},{"speaker":"Darrell Evans","startTime":1464.81,"endTime":1467.54,"body":"all the things, like ALL the"},{"speaker":"Darrell Evans","startTime":1467.54,"endTime":1470.75,"body":"things. I hear it all the time."},{"speaker":"Darrell Evans","startTime":1467.54,"endTime":1470.75,"body":"And they haven't gotten the"},{"speaker":"Darrell Evans","startTime":1470.75,"endTime":1473.33,"body":"result. The founders will say,"},{"speaker":"Darrell Evans","startTime":1470.75,"endTime":1473.33,"body":"or the owners will say, the CEO."},{"speaker":"Darrell Evans","startTime":1473.39,"endTime":1475.34,"body":"We haven't gotten the result but"},{"speaker":"Darrell Evans","startTime":1473.39,"endTime":1475.34,"body":"we've been doing it for two, two"},{"speaker":"Darrell Evans","startTime":1475.34,"endTime":1478.82,"body":"and a half years. And they don't"},{"speaker":"Darrell Evans","startTime":1475.34,"endTime":1478.82,"body":"know what to measure. And a lot"},{"speaker":"Darrell Evans","startTime":1478.82,"endTime":1482.27,"body":"of times it's they didn't have a"},{"speaker":"Darrell Evans","startTime":1478.82,"endTime":1482.27,"body":"strategy to begin with. Right?"},{"speaker":"Darrell Evans","startTime":1482.48,"endTime":1485.06,"body":"And that's what you get when you"},{"speaker":"Darrell Evans","startTime":1482.48,"endTime":1485.06,"body":"have someone like Amanda who's"},{"speaker":"Darrell Evans","startTime":1485.06,"endTime":1488.18,"body":"got this experience. And then"},{"speaker":"Darrell Evans","startTime":1485.06,"endTime":1488.18,"body":"she can pick the people who can"},{"speaker":"Darrell Evans","startTime":1488.21,"endTime":1491.39,"body":"execute because she knows who's"},{"speaker":"Darrell Evans","startTime":1488.21,"endTime":1491.39,"body":"good, who's not good. We were"},{"speaker":"Darrell Evans","startTime":1491.39,"endTime":1493.91,"body":"talking about this offline. I"},{"speaker":"Darrell Evans","startTime":1491.39,"endTime":1493.91,"body":"want to talk about it a little"},{"speaker":"Darrell Evans","startTime":1493.91,"endTime":1496.82,"body":"bit here because it just bugs me"},{"speaker":"Darrell Evans","startTime":1493.91,"endTime":1496.82,"body":"and I know you're a veteran in"},{"speaker":"Darrell Evans","startTime":1496.82,"endTime":1501.71,"body":"the industry. And that is"},{"speaker":"Darrell Evans","startTime":1496.82,"endTime":1501.71,"body":"there's a challenge with what"},{"speaker":"Darrell Evans","startTime":1501.74,"endTime":1506.42,"body":"entrepreneurs can understand"},{"speaker":"Darrell Evans","startTime":1501.74,"endTime":1506.42,"body":"from a marketer who approaches"},{"speaker":"Darrell Evans","startTime":1506.42,"endTime":1509.87,"body":"them as whether or not it's good"},{"speaker":"Darrell Evans","startTime":1506.42,"endTime":1509.87,"body":"or bad. And we were talking"},{"speaker":"Darrell Evans","startTime":1509.87,"endTime":1513.29,"body":"about the low barrier of entry"},{"speaker":"Darrell Evans","startTime":1509.87,"endTime":1513.29,"body":"to folks getting in this space."},{"speaker":"Darrell Evans","startTime":1513.29,"endTime":1517.25,"body":"You've got an MBA. You have an"},{"speaker":"Darrell Evans","startTime":1513.29,"endTime":1517.25,"body":"undergrad and an MBA, and you've"},{"speaker":"Darrell Evans","startTime":1517.25,"endTime":1521.93,"body":"got 15 years. But it is true"},{"speaker":"Darrell Evans","startTime":1517.25,"endTime":1521.93,"body":"that someone can go online to"},{"speaker":"Darrell Evans","startTime":1521.93,"endTime":1524.9,"body":"one of the various websites,"},{"speaker":"Darrell Evans","startTime":1521.93,"endTime":1524.9,"body":"we're not knocking the websites,"},{"speaker":"Darrell Evans","startTime":1524.99,"endTime":1529.37,"body":"but they can take a class for"},{"speaker":"Darrell Evans","startTime":1524.99,"endTime":1529.37,"body":"$199, start on agency, so to"},{"speaker":"Darrell Evans","startTime":1529.37,"endTime":1533.63,"body":"speak on Monday. And they may"},{"speaker":"Darrell Evans","startTime":1529.37,"endTime":1533.63,"body":"not have any experience other"},{"speaker":"Darrell Evans","startTime":1533.63,"endTime":1536.03,"body":"than the fact that they now"},{"speaker":"Darrell Evans","startTime":1533.63,"endTime":1536.03,"body":"understand theory in the"},{"speaker":"Darrell Evans","startTime":1536.03,"endTime":1539.42,"body":"vernacular. And I think there's"},{"speaker":"Darrell Evans","startTime":1536.03,"endTime":1539.42,"body":"a lot of it going on. In my 11"},{"speaker":"Darrell Evans","startTime":1539.42,"endTime":1542.36,"body":"years, it's hurting our"},{"speaker":"Darrell Evans","startTime":1539.42,"endTime":1542.36,"body":"industry. What are your thoughts"},{"speaker":"Darrell Evans","startTime":1542.39,"endTime":1542.87,"body":"on that?"},{"speaker":"Amanda Rabideau","startTime":1543.05,"endTime":1545.51,"body":"Well, I always"},{"speaker":"Amanda Rabideau","startTime":1543.05,"endTime":1545.51,"body":"say like, more power to anyone"},{"speaker":"Amanda Rabideau","startTime":1545.51,"endTime":1547.85,"body":"who's trying to better"},{"speaker":"Amanda Rabideau","startTime":1545.51,"endTime":1547.85,"body":"themselves and get an education,"},{"speaker":"Amanda Rabideau","startTime":1547.85,"endTime":1551.42,"body":"I believe in all that. But I"},{"speaker":"Amanda Rabideau","startTime":1547.85,"endTime":1551.42,"body":"certainly have had those"},{"speaker":"Amanda Rabideau","startTime":1551.42,"endTime":1554.51,"body":"questions myself, where it's,"},{"speaker":"Amanda Rabideau","startTime":1551.42,"endTime":1554.51,"body":"Why should I hire you? or tell"},{"speaker":"Amanda Rabideau","startTime":1554.51,"endTime":1557.48,"body":"me like, What is good marketing?"},{"speaker":"Amanda Rabideau","startTime":1554.51,"endTime":1557.48,"body":"I don't understand it. It's not"},{"speaker":"Amanda Rabideau","startTime":1557.48,"endTime":1561.08,"body":"clear. Or, and I think this is"},{"speaker":"Amanda Rabideau","startTime":1557.48,"endTime":1561.08,"body":"what I'd mentioned to you before"},{"speaker":"Amanda Rabideau","startTime":1561.08,"endTime":1564.26,"body":"is, you know, there's sort of"},{"speaker":"Amanda Rabideau","startTime":1561.08,"endTime":1564.26,"body":"this, maybe marketing needs a"},{"speaker":"Amanda Rabideau","startTime":1564.26,"endTime":1567.5,"body":"rebrand, right? It's not the"},{"speaker":"Amanda Rabideau","startTime":1564.26,"endTime":1567.5,"body":"arts and crafts department, we"},{"speaker":"Amanda Rabideau","startTime":1567.5,"endTime":1570.17,"body":"don't just make things look"},{"speaker":"Amanda Rabideau","startTime":1567.5,"endTime":1570.17,"body":"pretty. In fact, one of my"},{"speaker":"Amanda Rabideau","startTime":1570.17,"endTime":1573.23,"body":"clients, one of the product"},{"speaker":"Amanda Rabideau","startTime":1570.17,"endTime":1573.23,"body":"marketers is like, nothing bugs"},{"speaker":"Amanda Rabideau","startTime":1573.23,"endTime":1576.98,"body":"me more, and we all had a good"},{"speaker":"Amanda Rabideau","startTime":1573.23,"endTime":1576.98,"body":"laugh, but it's unfortunately,"},{"speaker":"Amanda Rabideau","startTime":1576.98,"endTime":1581.42,"body":"still quite true. And so, and I"},{"speaker":"Amanda Rabideau","startTime":1576.98,"endTime":1581.42,"body":"think that's where having the"},{"speaker":"Amanda Rabideau","startTime":1581.42,"endTime":1584.99,"body":"results and being able to talk"},{"speaker":"Amanda Rabideau","startTime":1581.42,"endTime":1584.99,"body":"about it, and, you know, even"},{"speaker":"Amanda Rabideau","startTime":1585.05,"endTime":1588.38,"body":"the conversations that I have"},{"speaker":"Amanda Rabideau","startTime":1585.05,"endTime":1588.38,"body":"with potential clients going"},{"speaker":"Amanda Rabideau","startTime":1588.41,"endTime":1592.52,"body":"into an engagement, to me it's"},{"speaker":"Amanda Rabideau","startTime":1588.41,"endTime":1592.52,"body":"important for them that they"},{"speaker":"Amanda Rabideau","startTime":1592.52,"endTime":1596.51,"body":"understand what I do, and that,"},{"speaker":"Amanda Rabideau","startTime":1592.52,"endTime":1596.51,"body":"you know, this isn't worried."},{"speaker":"Amanda Rabideau","startTime":1596.51,"endTime":1598.43,"body":"Like you told me, you need a"},{"speaker":"Amanda Rabideau","startTime":1596.51,"endTime":1598.43,"body":"blog, and I'm going to write"},{"speaker":"Amanda Rabideau","startTime":1598.43,"endTime":1601.22,"body":"five blogs, and there are those"},{"speaker":"Amanda Rabideau","startTime":1598.43,"endTime":1601.22,"body":"people. In fact, I have contact"},{"speaker":"Amanda Rabideau","startTime":1601.22,"endTime":1603.56,"body":"people that do that, where I'm"},{"speaker":"Amanda Rabideau","startTime":1601.22,"endTime":1603.56,"body":"like, Hey, this is what I need,"},{"speaker":"Amanda Rabideau","startTime":1603.56,"endTime":1607.43,"body":"this type of content. But you"},{"speaker":"Amanda Rabideau","startTime":1603.56,"endTime":1607.43,"body":"know, when bringing in Arch"},{"speaker":"Amanda Rabideau","startTime":1607.43,"endTime":1610.46,"body":"Collective or other agencies"},{"speaker":"Amanda Rabideau","startTime":1607.43,"endTime":1610.46,"body":"where there are more experience,"},{"speaker":"Amanda Rabideau","startTime":1610.46,"endTime":1614.24,"body":"it is like, we also have an idea"},{"speaker":"Amanda Rabideau","startTime":1610.46,"endTime":1614.24,"body":"of what you need and it's really"},{"speaker":"Amanda Rabideau","startTime":1614.24,"endTime":1618.26,"body":"a partnership. And that's why I"},{"speaker":"Amanda Rabideau","startTime":1614.24,"endTime":1618.26,"body":"am a Fractional CMO, where it's"},{"speaker":"Amanda Rabideau","startTime":1618.26,"endTime":1621.86,"body":"like I'm coming in and just like"},{"speaker":"Amanda Rabideau","startTime":1618.26,"endTime":1621.86,"body":"you'd hire a CMO, you do need to"},{"speaker":"Amanda Rabideau","startTime":1621.86,"endTime":1625.43,"body":"interview me, you want to vet"},{"speaker":"Amanda Rabideau","startTime":1621.86,"endTime":1625.43,"body":"me, but I also, I have a"},{"speaker":"Amanda Rabideau","startTime":1625.43,"endTime":1628.34,"body":"process, I have my playbook and"},{"speaker":"Amanda Rabideau","startTime":1625.43,"endTime":1628.34,"body":"I've done it time and time again"},{"speaker":"Amanda Rabideau","startTime":1628.34,"endTime":1631.22,"body":"at these companies. And I have"},{"speaker":"Amanda Rabideau","startTime":1628.34,"endTime":1631.22,"body":"the results that speak to that."},{"speaker":"Darrell Evans","startTime":1631.48,"endTime":1633.85,"body":"I love it. I need"},{"speaker":"Darrell Evans","startTime":1631.48,"endTime":1633.85,"body":"you to vet me. But when you vet"},{"speaker":"Darrell Evans","startTime":1633.85,"endTime":1637.48,"body":"me, you're gonna hire me, just"},{"speaker":"Darrell Evans","startTime":1633.85,"endTime":1637.48,"body":"so we're clear. No. No, but it's"},{"speaker":"Darrell Evans","startTime":1637.48,"endTime":1639.73,"body":"true. I love the approach,"},{"speaker":"Darrell Evans","startTime":1637.48,"endTime":1639.73,"body":"right? It's like, you should be"},{"speaker":"Darrell Evans","startTime":1639.73,"endTime":1642.22,"body":"asking me the tough questions,"},{"speaker":"Darrell Evans","startTime":1639.73,"endTime":1642.22,"body":"because we need to be in"},{"speaker":"Darrell Evans","startTime":1642.22,"endTime":1645.01,"body":"partnership together. And I use"},{"speaker":"Darrell Evans","startTime":1642.22,"endTime":1645.01,"body":"that word a lot. And I think"},{"speaker":"Darrell Evans","startTime":1645.01,"endTime":1647.59,"body":"there's a lot of vendors in the"},{"speaker":"Darrell Evans","startTime":1645.01,"endTime":1647.59,"body":"space of marketing that offer"},{"speaker":"Darrell Evans","startTime":1647.59,"endTime":1650.59,"body":"great services. And you're"},{"speaker":"Darrell Evans","startTime":1647.59,"endTime":1650.59,"body":"right, we're not knocking, those"},{"speaker":"Darrell Evans","startTime":1650.59,"endTime":1653.68,"body":"who are just getting started. I"},{"speaker":"Darrell Evans","startTime":1650.59,"endTime":1653.68,"body":"am knocking those that, who are"},{"speaker":"Darrell Evans","startTime":1653.68,"endTime":1656.17,"body":"just getting started who don't"},{"speaker":"Darrell Evans","startTime":1653.68,"endTime":1656.17,"body":"understand the path that you're"},{"speaker":"Darrell Evans","startTime":1656.17,"endTime":1660.07,"body":"taking a hard entrepreneurs"},{"speaker":"Darrell Evans","startTime":1656.17,"endTime":1660.07,"body":"dollars. And if you don't have a"},{"speaker":"Darrell Evans","startTime":1660.07,"endTime":1663.52,"body":"way to get a return on those"},{"speaker":"Darrell Evans","startTime":1660.07,"endTime":1663.52,"body":"dollars, I just don't love when"},{"speaker":"Darrell Evans","startTime":1663.52,"endTime":1665.8,"body":"I see that. And unfortunately,"},{"speaker":"Darrell Evans","startTime":1663.52,"endTime":1665.8,"body":"I've been in the chair for 11"},{"speaker":"Darrell Evans","startTime":1665.83,"endTime":1668.89,"body":"years, talking to entrepreneurs,"},{"speaker":"Darrell Evans","startTime":1665.83,"endTime":1668.89,"body":"probably more than 1000 at this"},{"speaker":"Darrell Evans","startTime":1668.89,"endTime":1672.28,"body":"point, where they don't come to"},{"speaker":"Darrell Evans","startTime":1668.89,"endTime":1672.28,"body":"my chair happy. They're not"},{"speaker":"Darrell Evans","startTime":1672.28,"endTime":1674.68,"body":"coming to talk to me because"},{"speaker":"Darrell Evans","startTime":1672.28,"endTime":1674.68,"body":"they're happy. They're coming to"},{"speaker":"Darrell Evans","startTime":1674.68,"endTime":1677.32,"body":"talk to me because it hasn't"},{"speaker":"Darrell Evans","startTime":1674.68,"endTime":1677.32,"body":"gone well and a lot of it is"},{"speaker":"Darrell Evans","startTime":1677.32,"endTime":1680.95,"body":"because they didn't know what"},{"speaker":"Darrell Evans","startTime":1677.32,"endTime":1680.95,"body":"they didn't know. And that's one"},{"speaker":"Darrell Evans","startTime":1680.95,"endTime":1683.41,"body":"of those things. And by the way,"},{"speaker":"Darrell Evans","startTime":1680.95,"endTime":1683.41,"body":"this isn't just in our industry,"},{"speaker":"Darrell Evans","startTime":1683.41,"endTime":1684.37,"body":"it's in every industry."},{"speaker":"Amanda Rabideau","startTime":1684.51,"endTime":1686.52,"body":"Right. One last"},{"speaker":"Amanda Rabideau","startTime":1684.51,"endTime":1686.52,"body":"comment on that, if you don't"},{"speaker":"Amanda Rabideau","startTime":1686.52,"endTime":1690.48,"body":"mind is that like, I have"},{"speaker":"Amanda Rabideau","startTime":1686.52,"endTime":1690.48,"body":"certainly faced that. If I ask,"},{"speaker":"Amanda Rabideau","startTime":1690.48,"endTime":1693.51,"body":"I say, have you ever worked with"},{"speaker":"Amanda Rabideau","startTime":1690.48,"endTime":1693.51,"body":"a fractional executive CMO or"},{"speaker":"Amanda Rabideau","startTime":1693.51,"endTime":1696.75,"body":"not? They're like, yeah, we"},{"speaker":"Amanda Rabideau","startTime":1693.51,"endTime":1696.75,"body":"worked with someone. And it's"},{"speaker":"Amanda Rabideau","startTime":1696.75,"endTime":1699.42,"body":"like, they had a couple years of"},{"speaker":"Amanda Rabideau","startTime":1696.75,"endTime":1699.42,"body":"experience. I'm like, they could"},{"speaker":"Amanda Rabideau","startTime":1699.42,"endTime":1702.12,"body":"do everything. And I was like,"},{"speaker":"Amanda Rabideau","startTime":1699.42,"endTime":1702.12,"body":"that was probably more of an"},{"speaker":"Amanda Rabideau","startTime":1702.12,"endTime":1704.91,"body":"agency, you know, and not that"},{"speaker":"Amanda Rabideau","startTime":1702.12,"endTime":1704.91,"body":"there's anything wrong, you"},{"speaker":"Amanda Rabideau","startTime":1704.91,"endTime":1707.61,"body":"know, with agencies per se, but"},{"speaker":"Amanda Rabideau","startTime":1704.91,"endTime":1707.61,"body":"I was like, that's not a"},{"speaker":"Amanda Rabideau","startTime":1707.61,"endTime":1711.21,"body":"Fractional CMO. That's not my"},{"speaker":"Amanda Rabideau","startTime":1707.61,"endTime":1711.21,"body":"model. And so sometimes there's"},{"speaker":"Amanda Rabideau","startTime":1711.21,"endTime":1715.8,"body":"a re-education or repositioning"},{"speaker":"Amanda Rabideau","startTime":1711.21,"endTime":1715.8,"body":"of what a Fractional CMO can be"},{"speaker":"Amanda Rabideau","startTime":1715.8,"endTime":1719.52,"body":"and what they can do. And so"},{"speaker":"Amanda Rabideau","startTime":1715.8,"endTime":1719.52,"body":"I've certainly faced that where"},{"speaker":"Amanda Rabideau","startTime":1719.52,"endTime":1721.41,"body":"you're like, Okay, I've got a"},{"speaker":"Amanda Rabideau","startTime":1719.52,"endTime":1721.41,"body":"little bit of an uphill battle,"},{"speaker":"Amanda Rabideau","startTime":1721.41,"endTime":1724.11,"body":"because I've got to overcome"},{"speaker":"Amanda Rabideau","startTime":1721.41,"endTime":1724.11,"body":"this bad taste that they have in"},{"speaker":"Amanda Rabideau","startTime":1724.14,"endTime":1727.02,"body":"their mouth about the previous"},{"speaker":"Amanda Rabideau","startTime":1724.14,"endTime":1727.02,"body":"fractional executive that they"},{"speaker":"Amanda Rabideau","startTime":1727.02,"endTime":1727.5,"body":"worked with."},{"speaker":"Darrell Evans","startTime":1728.04,"endTime":1729.75,"body":"I want to ask"},{"speaker":"Darrell Evans","startTime":1728.04,"endTime":1729.75,"body":"about your entrepreneurial"},{"speaker":"Darrell Evans","startTime":1729.75,"endTime":1732.51,"body":"journey. What made you make the"},{"speaker":"Darrell Evans","startTime":1729.75,"endTime":1732.51,"body":"leap from corporate to"},{"speaker":"Darrell Evans","startTime":1732.51,"endTime":1733.2,"body":"entrepreneurship?"},{"speaker":"Amanda Rabideau","startTime":1733.66,"endTime":1735.1,"body":"I mentioned"},{"speaker":"Amanda Rabideau","startTime":1733.66,"endTime":1735.1,"body":"that, you know, I was having"},{"speaker":"Amanda Rabideau","startTime":1735.1,"endTime":1737.86,"body":"these conversations, and I, I"},{"speaker":"Amanda Rabideau","startTime":1735.1,"endTime":1737.86,"body":"was like, I should work for all"},{"speaker":"Amanda Rabideau","startTime":1737.86,"endTime":1741.31,"body":"four of them at one time, and I"},{"speaker":"Amanda Rabideau","startTime":1737.86,"endTime":1741.31,"body":"would be so efficient and all"},{"speaker":"Amanda Rabideau","startTime":1741.31,"endTime":1743.62,"body":"those things. And the minute I"},{"speaker":"Amanda Rabideau","startTime":1741.31,"endTime":1743.62,"body":"had the thought, and I said the"},{"speaker":"Amanda Rabideau","startTime":1743.62,"endTime":1748.33,"body":"sentence out loud, I couldn't"},{"speaker":"Amanda Rabideau","startTime":1743.62,"endTime":1748.33,"body":"let it go. And so it was, I had"},{"speaker":"Amanda Rabideau","startTime":1748.33,"endTime":1751.93,"body":"to do it. And you know, that was"},{"speaker":"Amanda Rabideau","startTime":1748.33,"endTime":1751.93,"body":"just over two years ago and . ."},{"speaker":"Amanda Rabideau","startTime":1751.93,"endTime":1751.96,"body":"."},{"speaker":"Darrell Evans","startTime":1751.96,"endTime":1752.44,"body":"Nice."},{"speaker":"Amanda Rabideau","startTime":1752.47,"endTime":1754.27,"body":". . .I'm still"},{"speaker":"Amanda Rabideau","startTime":1752.47,"endTime":1754.27,"body":"here. So yeah, it's it's"},{"speaker":"Amanda Rabideau","startTime":1754.27,"endTime":1757.18,"body":"definitely a leap and it's"},{"speaker":"Amanda Rabideau","startTime":1754.27,"endTime":1757.18,"body":"scary. I had just had my second"},{"speaker":"Amanda Rabideau","startTime":1757.18,"endTime":1760.12,"body":"child and I you know, had a"},{"speaker":"Amanda Rabideau","startTime":1757.18,"endTime":1760.12,"body":"mortgage in San Francisco, which"},{"speaker":"Amanda Rabideau","startTime":1760.12,"endTime":1763.12,"body":"is not a small thing, but I did"},{"speaker":"Amanda Rabideau","startTime":1760.12,"endTime":1763.12,"body":"it and I'm here to tell the"},{"speaker":"Amanda Rabideau","startTime":1763.12,"endTime":1763.54,"body":"tale."},{"speaker":"Darrell Evans","startTime":1763.93,"endTime":1766.63,"body":"I love it. What's"},{"speaker":"Darrell Evans","startTime":1763.93,"endTime":1766.63,"body":"the biggest high you've had as"},{"speaker":"Darrell Evans","startTime":1766.63,"endTime":1768.31,"body":"the entrepreneur now in the last"},{"speaker":"Darrell Evans","startTime":1766.63,"endTime":1768.31,"body":"couple years?"},{"speaker":"Amanda Rabideau","startTime":1768.55,"endTime":1771.34,"body":"Well, anytime"},{"speaker":"Amanda Rabideau","startTime":1768.55,"endTime":1771.34,"body":"you know, I'm sharing results"},{"speaker":"Amanda Rabideau","startTime":1771.37,"endTime":1775.24,"body":"and the client's so excited or I"},{"speaker":"Amanda Rabideau","startTime":1771.37,"endTime":1775.24,"body":"delivered or over delivered on"},{"speaker":"Amanda Rabideau","startTime":1775.24,"endTime":1777.76,"body":"what I promised, those"},{"speaker":"Amanda Rabideau","startTime":1775.24,"endTime":1777.76,"body":"conversations are awesome. And"},{"speaker":"Amanda Rabideau","startTime":1777.76,"endTime":1782.2,"body":"that's fun. But I think that my"},{"speaker":"Amanda Rabideau","startTime":1777.76,"endTime":1782.2,"body":"big high came at the beginning."},{"speaker":"Amanda Rabideau","startTime":1782.2,"endTime":1786.19,"body":"So, and I started our Collective"},{"speaker":"Amanda Rabideau","startTime":1782.2,"endTime":1786.19,"body":"November of 2019. And so I was"},{"speaker":"Amanda Rabideau","startTime":1786.19,"endTime":1789.46,"body":"getting my first clients right"},{"speaker":"Amanda Rabideau","startTime":1786.19,"endTime":1789.46,"body":"when everything was coming up"},{"speaker":"Amanda Rabideau","startTime":1789.46,"endTime":1791.68,"body":"with the pandemic. In fact, I"},{"speaker":"Amanda Rabideau","startTime":1789.46,"endTime":1791.68,"body":"was in the Philippines in"},{"speaker":"Amanda Rabideau","startTime":1791.68,"endTime":1795.28,"body":"January of 2020. The first time"},{"speaker":"Amanda Rabideau","startTime":1791.68,"endTime":1795.28,"body":"I had to like, fly with a mask"},{"speaker":"Amanda Rabideau","startTime":1795.28,"endTime":1799.78,"body":"and all that and I had a couple"},{"speaker":"Amanda Rabideau","startTime":1795.28,"endTime":1799.78,"body":"clients that came on board and"},{"speaker":"Amanda Rabideau","startTime":1799.78,"endTime":1803.56,"body":"then March 17th, or March 13th,"},{"speaker":"Amanda Rabideau","startTime":1799.78,"endTime":1803.56,"body":"right around there hit. And they"},{"speaker":"Amanda Rabideau","startTime":1803.56,"endTime":1806.2,"body":"were both like, I don't know if"},{"speaker":"Amanda Rabideau","startTime":1803.56,"endTime":1806.2,"body":"we know what we're gonna do with"},{"speaker":"Amanda Rabideau","startTime":1806.2,"endTime":1810.1,"body":"marketing. And so I had to"},{"speaker":"Amanda Rabideau","startTime":1806.2,"endTime":1810.1,"body":"re-engage them and almost like"},{"speaker":"Amanda Rabideau","startTime":1810.1,"endTime":1813.94,"body":"resell them on keeping me on."},{"speaker":"Amanda Rabideau","startTime":1810.1,"endTime":1813.94,"body":"And they both stayed on as"},{"speaker":"Amanda Rabideau","startTime":1813.94,"endTime":1817.51,"body":"clients. And I think at that"},{"speaker":"Amanda Rabideau","startTime":1813.94,"endTime":1817.51,"body":"moment, I knew this was"},{"speaker":"Amanda Rabideau","startTime":1817.51,"endTime":1820.84,"body":"something I could do, because I"},{"speaker":"Amanda Rabideau","startTime":1817.51,"endTime":1820.84,"body":"thought, okay, if I can get two"},{"speaker":"Amanda Rabideau","startTime":1820.84,"endTime":1824.62,"body":"clients, and kind of lose them,"},{"speaker":"Amanda Rabideau","startTime":1820.84,"endTime":1824.62,"body":"and then get them back again,"},{"speaker":"Amanda Rabideau","startTime":1824.8,"endTime":1828.49,"body":"because of a unheard of event in"},{"speaker":"Amanda Rabideau","startTime":1824.8,"endTime":1828.49,"body":"my lifetime, a pandemic, I'm"},{"speaker":"Amanda Rabideau","startTime":1828.49,"endTime":1831.91,"body":"going to be okay. And so that"},{"speaker":"Amanda Rabideau","startTime":1828.49,"endTime":1831.91,"body":"was to me, it was a high and"},{"speaker":"Amanda Rabideau","startTime":1831.91,"endTime":1834.19,"body":"also very comforting that I had"},{"speaker":"Amanda Rabideau","startTime":1831.91,"endTime":1834.19,"body":"made the right decision."},{"speaker":"Darrell Evans","startTime":1834.81,"endTime":1837.18,"body":"I love that, how"},{"speaker":"Darrell Evans","startTime":1834.81,"endTime":1837.18,"body":"do you stay motivated as an"},{"speaker":"Darrell Evans","startTime":1837.18,"endTime":1837.66,"body":"entrepreneur?"},{"speaker":"Amanda Rabideau","startTime":1838.56,"endTime":1840.21,"body":"I think it goes"},{"speaker":"Amanda Rabideau","startTime":1838.56,"endTime":1840.21,"body":"back to the results and the"},{"speaker":"Amanda Rabideau","startTime":1840.21,"endTime":1843.69,"body":"client relationships. I always"},{"speaker":"Amanda Rabideau","startTime":1840.21,"endTime":1843.69,"body":"say I'm like, I'm so lucky to"},{"speaker":"Amanda Rabideau","startTime":1843.69,"endTime":1848.25,"body":"work with some really amazing"},{"speaker":"Amanda Rabideau","startTime":1843.69,"endTime":1848.25,"body":"people. And, you know, I get"},{"speaker":"Amanda Rabideau","startTime":1848.25,"endTime":1850.8,"body":"excited about the results that"},{"speaker":"Amanda Rabideau","startTime":1848.25,"endTime":1850.8,"body":"we get. And when I say really"},{"speaker":"Amanda Rabideau","startTime":1850.8,"endTime":1854.28,"body":"amazing people, I want to make"},{"speaker":"Amanda Rabideau","startTime":1850.8,"endTime":1854.28,"body":"sure I call out it's not only"},{"speaker":"Amanda Rabideau","startTime":1854.28,"endTime":1857.55,"body":"the founders and my clients, but"},{"speaker":"Amanda Rabideau","startTime":1854.28,"endTime":1857.55,"body":"the collective members in the"},{"speaker":"Amanda Rabideau","startTime":1857.55,"endTime":1861.18,"body":"team. I mean, we have as much as"},{"speaker":"Amanda Rabideau","startTime":1857.55,"endTime":1861.18,"body":"we can over zoom, because that's"},{"speaker":"Amanda Rabideau","startTime":1861.18,"endTime":1864.06,"body":"where everything's getting done,"},{"speaker":"Amanda Rabideau","startTime":1861.18,"endTime":1864.06,"body":"or, you know, whatever Google"},{"speaker":"Amanda Rabideau","startTime":1864.09,"endTime":1867.51,"body":"Hangouts, I really got to know"},{"speaker":"Amanda Rabideau","startTime":1864.09,"endTime":1867.51,"body":"and these people on a different"},{"speaker":"Amanda Rabideau","startTime":1867.51,"endTime":1869.61,"body":"level, and they're my"},{"speaker":"Amanda Rabideau","startTime":1867.51,"endTime":1869.61,"body":"colleagues. They're who I work"},{"speaker":"Amanda Rabideau","startTime":1869.61,"endTime":1873.51,"body":"with on a day to day basis. And"},{"speaker":"Amanda Rabideau","startTime":1869.61,"endTime":1873.51,"body":"so you know, we win together and"},{"speaker":"Amanda Rabideau","startTime":1873.51,"endTime":1876.12,"body":"when things don't go right, you"},{"speaker":"Amanda Rabideau","startTime":1873.51,"endTime":1876.12,"body":"know, we're in there rolling up"},{"speaker":"Amanda Rabideau","startTime":1876.12,"endTime":1879.0,"body":"our sleeves to fix it. And so"},{"speaker":"Amanda Rabideau","startTime":1876.12,"endTime":1879.0,"body":"it's both the collective"},{"speaker":"Amanda Rabideau","startTime":1879.0,"endTime":1881.88,"body":"members, and then these really"},{"speaker":"Amanda Rabideau","startTime":1879.0,"endTime":1881.88,"body":"brilliant founders, and their co"},{"speaker":"Amanda Rabideau","startTime":1881.88,"endTime":1885.51,"body":"founders, and the executives and"},{"speaker":"Amanda Rabideau","startTime":1881.88,"endTime":1885.51,"body":"the team members. And I just"},{"speaker":"Amanda Rabideau","startTime":1885.51,"endTime":1888.18,"body":"think I've hit the jackpot when"},{"speaker":"Amanda Rabideau","startTime":1885.51,"endTime":1888.18,"body":"it comes to awesome companies to"},{"speaker":"Amanda Rabideau","startTime":1888.18,"endTime":1892.59,"body":"work with. And so it's easier,"},{"speaker":"Amanda Rabideau","startTime":1888.18,"endTime":1892.59,"body":"you know, we all have our days."},{"speaker":"Amanda Rabideau","startTime":1892.86,"endTime":1897.06,"body":"In fact, you know, small"},{"speaker":"Amanda Rabideau","startTime":1892.86,"endTime":1897.06,"body":"anecdote aside, I was up really"},{"speaker":"Amanda Rabideau","startTime":1897.06,"endTime":1900.36,"body":"late last night working on this"},{"speaker":"Amanda Rabideau","startTime":1897.06,"endTime":1900.36,"body":"deliverable for a client. And"},{"speaker":"Amanda Rabideau","startTime":1900.36,"endTime":1903.18,"body":"there's always and I think"},{"speaker":"Amanda Rabideau","startTime":1900.36,"endTime":1903.18,"body":"everyone has that one thing that"},{"speaker":"Amanda Rabideau","startTime":1903.18,"endTime":1906.3,"body":"they have to do. And it's like,"},{"speaker":"Amanda Rabideau","startTime":1903.18,"endTime":1906.3,"body":"they just, it's not their"},{"speaker":"Amanda Rabideau","startTime":1906.3,"endTime":1908.46,"body":"favorite part. And for me, it's"},{"speaker":"Amanda Rabideau","startTime":1906.3,"endTime":1908.46,"body":"this marketing audit"},{"speaker":"Amanda Rabideau","startTime":1908.46,"endTime":1911.43,"body":"presentation, I'm not going to"},{"speaker":"Amanda Rabideau","startTime":1908.46,"endTime":1911.43,"body":"go into the details. And so I"},{"speaker":"Amanda Rabideau","startTime":1911.43,"endTime":1915.15,"body":"was up late doing it. And you"},{"speaker":"Amanda Rabideau","startTime":1911.43,"endTime":1915.15,"body":"know, kind of procrastinating at"},{"speaker":"Amanda Rabideau","startTime":1915.15,"endTime":1918.3,"body":"finalizing all of it. And so I"},{"speaker":"Amanda Rabideau","startTime":1915.15,"endTime":1918.3,"body":"didn't really feel super"},{"speaker":"Amanda Rabideau","startTime":1918.3,"endTime":1921.03,"body":"motivated. But when we had the"},{"speaker":"Amanda Rabideau","startTime":1918.3,"endTime":1921.03,"body":"presentation, and we were"},{"speaker":"Amanda Rabideau","startTime":1921.03,"endTime":1924.15,"body":"talking through and the client,"},{"speaker":"Amanda Rabideau","startTime":1921.03,"endTime":1924.15,"body":"and like we had a great dialogue"},{"speaker":"Amanda Rabideau","startTime":1924.15,"endTime":1926.82,"body":"around it, it makes some of"},{"speaker":"Amanda Rabideau","startTime":1924.15,"endTime":1926.82,"body":"those times where it's like,"},{"speaker":"Amanda Rabideau","startTime":1926.82,"endTime":1929.64,"body":"I've really got to push myself"},{"speaker":"Amanda Rabideau","startTime":1926.82,"endTime":1929.64,"body":"to finish it, worth it. Because"},{"speaker":"Amanda Rabideau","startTime":1929.64,"endTime":1931.98,"body":"I know I'm providing good"},{"speaker":"Amanda Rabideau","startTime":1929.64,"endTime":1931.98,"body":"results for that person on the"},{"speaker":"Amanda Rabideau","startTime":1931.98,"endTime":1933.54,"body":"other end, the company on the"},{"speaker":"Amanda Rabideau","startTime":1931.98,"endTime":1933.54,"body":"other end."},{"speaker":"Darrell Evans","startTime":1933.78,"endTime":1935.76,"body":"There are"},{"speaker":"Darrell Evans","startTime":1933.78,"endTime":1935.76,"body":"certainly things in the work"},{"speaker":"Darrell Evans","startTime":1935.76,"endTime":1938.01,"body":"that we have to do that we just"},{"speaker":"Darrell Evans","startTime":1935.76,"endTime":1938.01,"body":"don't love but we have to get it"},{"speaker":"Darrell Evans","startTime":1938.01,"endTime":1938.37,"body":"done."},{"speaker":"Amanda Rabideau","startTime":1938.4,"endTime":1938.79,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1938.87,"endTime":1941.3,"body":"And it's the work"},{"speaker":"Darrell Evans","startTime":1938.87,"endTime":1941.3,"body":"that you can do, right? That"},{"speaker":"Darrell Evans","startTime":1941.3,"endTime":1944.42,"body":"it's the brilliant work that has"},{"speaker":"Darrell Evans","startTime":1941.3,"endTime":1944.42,"body":"to get out on paper, right? So I"},{"speaker":"Darrell Evans","startTime":1944.42,"endTime":1947.42,"body":"know the feeling. I can second"},{"speaker":"Darrell Evans","startTime":1944.42,"endTime":1947.42,"body":"that all day, I know exactly"},{"speaker":"Darrell Evans","startTime":1947.42,"endTime":1950.3,"body":"what that is in my world. So,"},{"speaker":"Darrell Evans","startTime":1947.42,"endTime":1950.3,"body":"Amanda, what are your big"},{"speaker":"Darrell Evans","startTime":1950.3,"endTime":1953.39,"body":"visions over the next three"},{"speaker":"Darrell Evans","startTime":1950.3,"endTime":1953.39,"body":"years or so? Obviously, we are"},{"speaker":"Darrell Evans","startTime":1953.39,"endTime":1957.35,"body":"still tailing out of a pandemic,"},{"speaker":"Darrell Evans","startTime":1953.39,"endTime":1957.35,"body":"you have a virtual work team,"},{"speaker":"Darrell Evans","startTime":1957.56,"endTime":1961.73,"body":"I'm imagining. And how do you"},{"speaker":"Darrell Evans","startTime":1957.56,"endTime":1961.73,"body":"see your business growth over"},{"speaker":"Darrell Evans","startTime":1961.73,"endTime":1964.22,"body":"the next several years? What do"},{"speaker":"Darrell Evans","startTime":1961.73,"endTime":1964.22,"body":"you think the demand is going to"},{"speaker":"Darrell Evans","startTime":1964.22,"endTime":1967.04,"body":"look like for Fractional CMOs"},{"speaker":"Darrell Evans","startTime":1964.22,"endTime":1967.04,"body":"and the type of work that you"},{"speaker":"Darrell Evans","startTime":1967.04,"endTime":1969.86,"body":"do? Because obviously, marketing"},{"speaker":"Darrell Evans","startTime":1967.04,"endTime":1969.86,"body":"is, everyone needs it. But I"},{"speaker":"Darrell Evans","startTime":1969.86,"endTime":1974.42,"body":"think the world is becoming more"},{"speaker":"Darrell Evans","startTime":1969.86,"endTime":1974.42,"body":"keen to the idea of Fractional"},{"speaker":"Darrell Evans","startTime":1974.42,"endTime":1977.81,"body":"CMOS, and the leveraging"},{"speaker":"Darrell Evans","startTime":1974.42,"endTime":1977.81,"body":"component they can get from"},{"speaker":"Darrell Evans","startTime":1977.81,"endTime":1980.06,"body":"working with a company like you."},{"speaker":"Darrell Evans","startTime":1977.81,"endTime":1980.06,"body":"What are some of those three"},{"speaker":"Darrell Evans","startTime":1980.06,"endTime":1981.26,"body":"year visions look like for you?"},{"speaker":"Amanda Rabideau","startTime":1981.48,"endTime":1983.28,"body":"Well, there's a"},{"speaker":"Amanda Rabideau","startTime":1981.48,"endTime":1983.28,"body":"couple of different things. And"},{"speaker":"Amanda Rabideau","startTime":1983.28,"endTime":1987.54,"body":"one, you know, I am curious to"},{"speaker":"Amanda Rabideau","startTime":1983.28,"endTime":1987.54,"body":"see how the world evolves, you"},{"speaker":"Amanda Rabideau","startTime":1987.54,"endTime":1991.11,"body":"know. In 2021, there's two"},{"speaker":"Amanda Rabideau","startTime":1987.54,"endTime":1991.11,"body":"things that made it unique on"},{"speaker":"Amanda Rabideau","startTime":1991.11,"endTime":1994.65,"body":"top of the pandemic, and one is"},{"speaker":"Amanda Rabideau","startTime":1991.11,"endTime":1994.65,"body":"staggering, record breaking"},{"speaker":"Amanda Rabideau","startTime":1994.65,"endTime":1997.83,"body":"numbers of venture capital"},{"speaker":"Amanda Rabideau","startTime":1994.65,"endTime":1997.83,"body":"investment. So, you know, in the"},{"speaker":"Amanda Rabideau","startTime":1997.83,"endTime":2001.55,"body":"first quarter of '21, 2X the"},{"speaker":"Amanda Rabideau","startTime":1997.83,"endTime":2001.55,"body":"investment of the first quarter"},{"speaker":"Amanda Rabideau","startTime":2001.55,"endTime":2005.0,"body":"of 2020. And, and so obviously,"},{"speaker":"Amanda Rabideau","startTime":2001.55,"endTime":2005.0,"body":"I always say like, well, who the"},{"speaker":"Amanda Rabideau","startTime":2005.0,"endTime":2007.07,"body":"heck is going to work at these"},{"speaker":"Amanda Rabideau","startTime":2005.0,"endTime":2007.07,"body":"companies that they're funding."},{"speaker":"Amanda Rabideau","startTime":2007.25,"endTime":2010.46,"body":"So what an opportunity for"},{"speaker":"Amanda Rabideau","startTime":2007.25,"endTime":2010.46,"body":"fractional executives. And then"},{"speaker":"Amanda Rabideau","startTime":2010.46,"endTime":2012.89,"body":"on top of it, you know, in this"},{"speaker":"Amanda Rabideau","startTime":2010.46,"endTime":2012.89,"body":"summer, we had the great"},{"speaker":"Amanda Rabideau","startTime":2012.89,"endTime":2015.89,"body":"resignation that began and we're"},{"speaker":"Amanda Rabideau","startTime":2012.89,"endTime":2015.89,"body":"still seeing parts of it, and a"},{"speaker":"Amanda Rabideau","startTime":2015.89,"endTime":2019.7,"body":"lot of people moving into the"},{"speaker":"Amanda Rabideau","startTime":2015.89,"endTime":2019.7,"body":"freelance world. And so you"},{"speaker":"Amanda Rabideau","startTime":2019.7,"endTime":2023.03,"body":"know, something I think about"},{"speaker":"Amanda Rabideau","startTime":2019.7,"endTime":2023.03,"body":"is, well, what happens when the"},{"speaker":"Amanda Rabideau","startTime":2023.03,"endTime":2026.87,"body":"venture capital money subsides a"},{"speaker":"Amanda Rabideau","startTime":2023.03,"endTime":2026.87,"body":"bit, or people are going back"},{"speaker":"Amanda Rabideau","startTime":2026.87,"endTime":2030.86,"body":"into working full time? And so"},{"speaker":"Amanda Rabideau","startTime":2026.87,"endTime":2030.86,"body":"being able to build a business"},{"speaker":"Amanda Rabideau","startTime":2030.86,"endTime":2034.1,"body":"that can flex with the way that"},{"speaker":"Amanda Rabideau","startTime":2030.86,"endTime":2034.1,"body":"the world will change, because"},{"speaker":"Amanda Rabideau","startTime":2034.1,"endTime":2035.99,"body":"we didn't expect this and you"},{"speaker":"Amanda Rabideau","startTime":2034.1,"endTime":2035.99,"body":"know, there's things that are"},{"speaker":"Amanda Rabideau","startTime":2035.99,"endTime":2038.69,"body":"going to come up that we won't"},{"speaker":"Amanda Rabideau","startTime":2035.99,"endTime":2038.69,"body":"expect down the road and making"},{"speaker":"Amanda Rabideau","startTime":2038.69,"endTime":2041.96,"body":"sure that it's stable and can go"},{"speaker":"Amanda Rabideau","startTime":2038.69,"endTime":2041.96,"body":"with what the ebbs and flows of"},{"speaker":"Amanda Rabideau","startTime":2041.96,"endTime":2045.47,"body":"the industries. But to be more"},{"speaker":"Amanda Rabideau","startTime":2041.96,"endTime":2045.47,"body":"specific, I mentioned that I"},{"speaker":"Amanda Rabideau","startTime":2045.47,"endTime":2049.49,"body":"have a roadmap. And I'd like to"},{"speaker":"Amanda Rabideau","startTime":2045.47,"endTime":2049.49,"body":"start being able to train other"},{"speaker":"Amanda Rabideau","startTime":2049.79,"endTime":2053.15,"body":"potential Fractional CMOS to"},{"speaker":"Amanda Rabideau","startTime":2049.79,"endTime":2053.15,"body":"execute against this playbook,"},{"speaker":"Amanda Rabideau","startTime":2053.3,"endTime":2057.56,"body":"so that I can begin to work with"},{"speaker":"Amanda Rabideau","startTime":2053.3,"endTime":2057.56,"body":"more clients. Like I said, it's"},{"speaker":"Amanda Rabideau","startTime":2057.56,"endTime":2060.92,"body":"important to me that I have a"},{"speaker":"Amanda Rabideau","startTime":2057.56,"endTime":2060.92,"body":"limited number myself, and"},{"speaker":"Amanda Rabideau","startTime":2060.92,"endTime":2064.04,"body":"that's something that, yeah,"},{"speaker":"Amanda Rabideau","startTime":2060.92,"endTime":2064.04,"body":"maybe I could have another six"},{"speaker":"Amanda Rabideau","startTime":2064.04,"endTime":2066.44,"body":"clients. But if I'm not doing"},{"speaker":"Amanda Rabideau","startTime":2064.04,"endTime":2066.44,"body":"the great work, I don't want to"},{"speaker":"Amanda Rabideau","startTime":2066.44,"endTime":2070.76,"body":"be involved. The other piece is"},{"speaker":"Amanda Rabideau","startTime":2066.44,"endTime":2070.76,"body":"that I'm beginning to sit on"},{"speaker":"Amanda Rabideau","startTime":2070.76,"endTime":2073.88,"body":"boards of companies and invest"},{"speaker":"Amanda Rabideau","startTime":2070.76,"endTime":2073.88,"body":"in companies and partake in that"},{"speaker":"Amanda Rabideau","startTime":2073.88,"endTime":2076.07,"body":"world. And that's really"},{"speaker":"Amanda Rabideau","startTime":2073.88,"endTime":2076.07,"body":"exciting. And I want to do more"},{"speaker":"Amanda Rabideau","startTime":2076.07,"endTime":2081.08,"body":"of that. And then beginning to"},{"speaker":"Amanda Rabideau","startTime":2076.07,"endTime":2081.08,"body":"offer services that are a little"},{"speaker":"Amanda Rabideau","startTime":2081.08,"endTime":2083.51,"body":"bit earlier and a little bit"},{"speaker":"Amanda Rabideau","startTime":2081.08,"endTime":2083.51,"body":"later in the funnel, like we"},{"speaker":"Amanda Rabideau","startTime":2083.51,"endTime":2086.6,"body":"talked about that post Series B"},{"speaker":"Amanda Rabideau","startTime":2083.51,"endTime":2086.6,"body":"timeframe. Well, you know,"},{"speaker":"Amanda Rabideau","startTime":2086.6,"endTime":2089.45,"body":"there's certainly ways that with"},{"speaker":"Amanda Rabideau","startTime":2086.6,"endTime":2089.45,"body":"my experience and my team, we"},{"speaker":"Amanda Rabideau","startTime":2089.45,"endTime":2092.93,"body":"can help startups on either side"},{"speaker":"Amanda Rabideau","startTime":2089.45,"endTime":2092.93,"body":"of that as well. Maybe not in"},{"speaker":"Amanda Rabideau","startTime":2092.93,"endTime":2096.08,"body":"the Fractional CMO model. So"},{"speaker":"Amanda Rabideau","startTime":2092.93,"endTime":2096.08,"body":"looking at expanding and I've"},{"speaker":"Amanda Rabideau","startTime":2096.08,"endTime":2098.45,"body":"already expanded in some ways to"},{"speaker":"Amanda Rabideau","startTime":2096.08,"endTime":2098.45,"body":"help out those kinds of"},{"speaker":"Amanda Rabideau","startTime":2098.45,"endTime":2101.15,"body":"companies too. So a lots of"},{"speaker":"Amanda Rabideau","startTime":2098.45,"endTime":2101.15,"body":"different things, Darrell, you"},{"speaker":"Amanda Rabideau","startTime":2101.15,"endTime":2103.61,"body":"know. We'll touch base in a few"},{"speaker":"Amanda Rabideau","startTime":2101.15,"endTime":2103.61,"body":"years and see what happened."},{"speaker":"Darrell Evans","startTime":2104.06,"endTime":2106.19,"body":"You know, I love"},{"speaker":"Darrell Evans","startTime":2104.06,"endTime":2106.19,"body":"it, right? That the reality is"},{"speaker":"Darrell Evans","startTime":2106.19,"endTime":2108.98,"body":"your skills aren't just made for"},{"speaker":"Darrell Evans","startTime":2106.19,"endTime":2108.98,"body":"post Series A, it's just the"},{"speaker":"Darrell Evans","startTime":2108.98,"endTime":2111.32,"body":"niche that you've chosen to"},{"speaker":"Darrell Evans","startTime":2108.98,"endTime":2111.32,"body":"going back to the earlier part"},{"speaker":"Darrell Evans","startTime":2111.32,"endTime":2114.17,"body":"of the conversation, right?"},{"speaker":"Darrell Evans","startTime":2111.32,"endTime":2114.17,"body":"You've done exactly what you"},{"speaker":"Darrell Evans","startTime":2114.17,"endTime":2116.69,"body":"want your clients to do. Like I"},{"speaker":"Darrell Evans","startTime":2114.17,"endTime":2116.69,"body":"only work in this particular"},{"speaker":"Darrell Evans","startTime":2116.69,"endTime":2119.66,"body":"area. I choose to work with you"},{"speaker":"Darrell Evans","startTime":2116.69,"endTime":2119.66,"body":"at this stage, because I know"},{"speaker":"Darrell Evans","startTime":2119.66,"endTime":2122.33,"body":"that this is where we can make"},{"speaker":"Darrell Evans","startTime":2119.66,"endTime":2122.33,"body":"the best impact, or the most"},{"speaker":"Darrell Evans","startTime":2122.33,"endTime":2124.88,"body":"impact. It isn't that you can't"},{"speaker":"Darrell Evans","startTime":2122.33,"endTime":2124.88,"body":"help at the beginning level or"},{"speaker":"Darrell Evans","startTime":2124.88,"endTime":2127.76,"body":"when they're further mature. And"},{"speaker":"Darrell Evans","startTime":2124.88,"endTime":2127.76,"body":"that is that expensive journey,"},{"speaker":"Darrell Evans","startTime":2127.76,"endTime":2130.43,"body":"right? So I love what you're"},{"speaker":"Darrell Evans","startTime":2127.76,"endTime":2130.43,"body":"saying, as far as that narrow"},{"speaker":"Darrell Evans","startTime":2130.43,"endTime":2133.46,"body":"focus. I know that when we saw"},{"speaker":"Darrell Evans","startTime":2130.43,"endTime":2133.46,"body":"your, your team's invitation to"},{"speaker":"Darrell Evans","startTime":2133.46,"endTime":2136.31,"body":"come on the show, I mean, I was"},{"speaker":"Darrell Evans","startTime":2133.46,"endTime":2136.31,"body":"like, Yeah, I know exactly who"},{"speaker":"Darrell Evans","startTime":2136.31,"endTime":2139.13,"body":"she is. I know exactly who she's"},{"speaker":"Darrell Evans","startTime":2136.31,"endTime":2139.13,"body":"doing it for. I know exactly"},{"speaker":"Darrell Evans","startTime":2139.13,"endTime":2142.82,"body":"what it is. And I'm like, That's"},{"speaker":"Darrell Evans","startTime":2139.13,"endTime":2142.82,"body":"what I love about growing"},{"speaker":"Darrell Evans","startTime":2142.82,"endTime":2146.03,"body":"businesses. I hate to say it,"},{"speaker":"Darrell Evans","startTime":2142.82,"endTime":2146.03,"body":"but I played sports growing up,"},{"speaker":"Darrell Evans","startTime":2146.03,"endTime":2148.31,"body":"and I use the word playbook. So"},{"speaker":"Darrell Evans","startTime":2146.03,"endTime":2148.31,"body":"I'll go back to your work,"},{"speaker":"Darrell Evans","startTime":2148.31,"endTime":2149.69,"body":"because I call it a playbook all"},{"speaker":"Darrell Evans","startTime":2148.31,"endTime":2149.69,"body":"the time."},{"speaker":"Amanda Rabideau","startTime":2149.72,"endTime":2151.79,"body":"I play sports"},{"speaker":"Amanda Rabideau","startTime":2149.72,"endTime":2151.79,"body":"too. So I love it. Yes."},{"speaker":"Darrell Evans","startTime":2151.48,"endTime":2153.517,"body":"I mean, so the"},{"speaker":"Darrell Evans","startTime":2151.48,"endTime":2153.517,"body":"fact of the matter is, is"},{"speaker":"Amanda Rabideau","startTime":2151.48,"endTime":2154.916,"body":"Yeah, well, in,"},{"speaker":"Amanda Rabideau","startTime":2151.48,"endTime":2154.916,"body":"you know, in your question, you"},{"speaker":"Amanda Rabideau","startTime":2153.568,"endTime":2156.115,"body":"business is all about your"},{"speaker":"Amanda Rabideau","startTime":2153.568,"endTime":2156.115,"body":"playbook. Succeeding in"},{"speaker":"Amanda Rabideau","startTime":2154.989,"endTime":2159.156,"body":"just asked around motivation."},{"speaker":"Amanda Rabideau","startTime":2154.989,"endTime":2159.156,"body":"And you'll appreciate this,"},{"speaker":"Amanda Rabideau","startTime":2156.166,"endTime":2159.274,"body":"businesses playbooks. I didn't"},{"speaker":"Amanda Rabideau","startTime":2156.166,"endTime":2159.274,"body":"know it at the time of playing"},{"speaker":"Amanda Rabideau","startTime":2159.229,"endTime":2163.469,"body":"that, as an athlete, you aren't"},{"speaker":"Amanda Rabideau","startTime":2159.229,"endTime":2163.469,"body":"motivated every day. As an"},{"speaker":"Amanda Rabideau","startTime":2159.325,"endTime":2162.331,"body":"sports, it just primed me for"},{"speaker":"Amanda Rabideau","startTime":2159.325,"endTime":2162.331,"body":"being an entrepreneur, right?"},{"speaker":"Amanda Rabideau","startTime":2162.381,"endTime":2165.54,"body":"And it also primed me to lose a"},{"speaker":"Amanda Rabideau","startTime":2162.381,"endTime":2165.54,"body":"lot. Like, you understand that"},{"speaker":"Amanda Rabideau","startTime":2163.542,"endTime":2167.563,"body":"entrepreneur, you are not"},{"speaker":"Amanda Rabideau","startTime":2163.542,"endTime":2167.563,"body":"motivated every day. But it's"},{"speaker":"Amanda Rabideau","startTime":2165.591,"endTime":2168.902,"body":"we win games, we lose games, but"},{"speaker":"Amanda Rabideau","startTime":2165.591,"endTime":2168.902,"body":"most championship teams don't go"},{"speaker":"Amanda Rabideau","startTime":2167.636,"endTime":2172.169,"body":"the fact that, I was a tennis"},{"speaker":"Amanda Rabideau","startTime":2167.636,"endTime":2172.169,"body":"player, so you still go out onto"},{"speaker":"Amanda Rabideau","startTime":2168.953,"endTime":2172.163,"body":"undefeated. So the fact of the"},{"speaker":"Amanda Rabideau","startTime":2168.953,"endTime":2172.163,"body":"matter is we get used to running"},{"speaker":"Amanda Rabideau","startTime":2172.214,"endTime":2175.066,"body":"the reps, we get used to"},{"speaker":"Amanda Rabideau","startTime":2172.214,"endTime":2175.066,"body":"practicing, playing, looking at"},{"speaker":"Amanda Rabideau","startTime":2172.242,"endTime":2176.336,"body":"the court, and you still"},{"speaker":"Amanda Rabideau","startTime":2172.242,"endTime":2176.336,"body":"practice that serve, and you do"},{"speaker":"Amanda Rabideau","startTime":2175.117,"endTime":2177.868,"body":"the results, and then redoing"},{"speaker":"Amanda Rabideau","startTime":2175.117,"endTime":2177.868,"body":"it. And I'm sure in your"},{"speaker":"Amanda Rabideau","startTime":2176.409,"endTime":2180.723,"body":"the things even if you don't"},{"speaker":"Amanda Rabideau","startTime":2176.409,"endTime":2180.723,"body":"want to, because you know that"},{"speaker":"Amanda Rabideau","startTime":2177.919,"endTime":2181.18,"body":"playbook somewhere, there's this"},{"speaker":"Amanda Rabideau","startTime":2177.919,"endTime":2181.18,"body":"iterative process of how you do"},{"speaker":"Amanda Rabideau","startTime":2180.796,"endTime":2185.548,"body":"it's what you have to do. In the"},{"speaker":"Amanda Rabideau","startTime":2180.796,"endTime":2185.548,"body":"same way, I'm like, I have to do"},{"speaker":"Amanda Rabideau","startTime":2181.231,"endTime":2184.134,"body":"things. And that's what we've"},{"speaker":"Amanda Rabideau","startTime":2181.231,"endTime":2184.134,"body":"done as well. So you played"},{"speaker":"Amanda Rabideau","startTime":2184.185,"endTime":2187.65,"body":"sports as well. So the playbook"},{"speaker":"Amanda Rabideau","startTime":2184.185,"endTime":2187.65,"body":"is that, was that the tie into your?"},{"speaker":"Amanda Rabideau","startTime":2185.621,"endTime":2189.788,"body":"the marketing audit. And I did"},{"speaker":"Amanda Rabideau","startTime":2185.621,"endTime":2189.788,"body":"it. And I did a great job."},{"speaker":"Amanda Rabideau","startTime":2189.861,"endTime":2194.101,"body":"Because it's like, I've got"},{"speaker":"Amanda Rabideau","startTime":2189.861,"endTime":2194.101,"body":"like, that's just the schedule"},{"speaker":"Amanda Rabideau","startTime":2194.175,"endTime":2198.78,"body":"that I've set, the routine that"},{"speaker":"Amanda Rabideau","startTime":2194.175,"endTime":2198.78,"body":"I have, it builds it in so that"},{"speaker":"Amanda Rabideau","startTime":2198.854,"endTime":2203.459,"body":"motivation isn't the only reason"},{"speaker":"Amanda Rabideau","startTime":2198.854,"endTime":2203.459,"body":"I'm getting it done. You know,"},{"speaker":"Amanda Rabideau","startTime":2203.532,"endTime":2207.919,"body":"and going back to sports and"},{"speaker":"Amanda Rabideau","startTime":2203.532,"endTime":2207.919,"body":"tennis, one of the things that,"},{"speaker":"Amanda Rabideau","startTime":2207.992,"endTime":2212.232,"body":"and I love that you talked about"},{"speaker":"Amanda Rabideau","startTime":2207.992,"endTime":2212.232,"body":"the importance of losing,"},{"speaker":"Amanda Rabideau","startTime":2212.305,"endTime":2216.619,"body":"because to touch back to when I"},{"speaker":"Amanda Rabideau","startTime":2212.305,"endTime":2216.619,"body":"was 16 and I wanted to play"},{"speaker":"Amanda Rabideau","startTime":2216.692,"endTime":2221.078,"body":"singles and I'd been on the"},{"speaker":"Amanda Rabideau","startTime":2216.692,"endTime":2221.078,"body":"doubles team and I'd gone to all"},{"speaker":"Amanda Rabideau","startTime":2221.151,"endTime":2225.392,"body":"the camps and did the lessons."},{"speaker":"Amanda Rabideau","startTime":2221.151,"endTime":2225.392,"body":"But I read a book about the"},{"speaker":"Amanda Rabideau","startTime":2225.465,"endTime":2229.851,"body":"mental game of tennis and that"},{"speaker":"Amanda Rabideau","startTime":2225.465,"endTime":2229.851,"body":"book changed my life not only"},{"speaker":"Amanda Rabideau","startTime":2229.924,"endTime":2234.53,"body":"for tennis, but also as an adult"},{"speaker":"Amanda Rabideau","startTime":2229.924,"endTime":2234.53,"body":"now, and I still refer back to"},{"speaker":"Amanda Rabideau","startTime":2234.603,"endTime":2238.99,"body":"it. And it's the idea that up"},{"speaker":"Amanda Rabideau","startTime":2234.603,"endTime":2238.99,"body":"here is so much more important"},{"speaker":"Amanda Rabideau","startTime":2239.063,"endTime":2243.523,"body":"than anything else. And it's"},{"speaker":"Amanda Rabideau","startTime":2239.063,"endTime":2243.523,"body":"like if you can get your mindset"},{"speaker":"Amanda Rabideau","startTime":2243.596,"endTime":2247.617,"body":"straight, you know that that's"},{"speaker":"Amanda Rabideau","startTime":2243.596,"endTime":2247.617,"body":"really going to make the"},{"speaker":"Amanda Rabideau","startTime":2247.69,"endTime":2252.149,"body":"difference between the winning"},{"speaker":"Amanda Rabideau","startTime":2247.69,"endTime":2252.149,"body":"and the losing. And if you can"},{"speaker":"Amanda Rabideau","startTime":2252.222,"endTime":2256.755,"body":"handle losing a point, you walk"},{"speaker":"Amanda Rabideau","startTime":2252.222,"endTime":2256.755,"body":"away, you figure out like what"},{"speaker":"Amanda Rabideau","startTime":2256.828,"endTime":2261.215,"body":"do you need to do to manage the"},{"speaker":"Amanda Rabideau","startTime":2256.828,"endTime":2261.215,"body":"lows and to like, manage the"},{"speaker":"Amanda Rabideau","startTime":2261.288,"endTime":2265.382,"body":"highs too. And so you can"},{"speaker":"Amanda Rabideau","startTime":2261.288,"endTime":2265.382,"body":"continue to go through the day"},{"speaker":"Amanda Rabideau","startTime":2265.455,"endTime":2270.061,"body":"to day. And so, you know, to me,"},{"speaker":"Amanda Rabideau","startTime":2265.455,"endTime":2270.061,"body":"sports is a huge part of why I"},{"speaker":"Amanda Rabideau","startTime":2270.134,"endTime":2272.62,"body":"think I'm even where I'm at today."},{"speaker":"Darrell Evans","startTime":2272.87,"endTime":2274.13,"body":"Yeah, I'm"},{"speaker":"Darrell Evans","startTime":2272.87,"endTime":2274.13,"body":"certainly not going to tell"},{"speaker":"Darrell Evans","startTime":2274.13,"endTime":2276.44,"body":"everybody to drop what you're"},{"speaker":"Darrell Evans","startTime":2274.13,"endTime":2276.44,"body":"doing and try to relive your"},{"speaker":"Darrell Evans","startTime":2276.47,"endTime":2278.57,"body":"teenage years and go back and"},{"speaker":"Darrell Evans","startTime":2276.47,"endTime":2278.57,"body":"play sports. That's not what I'm"},{"speaker":"Darrell Evans","startTime":2278.57,"endTime":2281.03,"body":"suggesting. However, if you're"},{"speaker":"Darrell Evans","startTime":2278.57,"endTime":2281.03,"body":"an entrepreneur, and you're in"},{"speaker":"Darrell Evans","startTime":2281.06,"endTime":2283.79,"body":"some sort of funk, right now,"},{"speaker":"Darrell Evans","startTime":2281.06,"endTime":2283.79,"body":"think back to your sports"},{"speaker":"Darrell Evans","startTime":2283.79,"endTime":2286.88,"body":"playing days if you played"},{"speaker":"Darrell Evans","startTime":2283.79,"endTime":2286.88,"body":"sports. Because the reality is,"},{"speaker":"Darrell Evans","startTime":2287.06,"endTime":2289.76,"body":"I didn't love practice. I love"},{"speaker":"Darrell Evans","startTime":2287.06,"endTime":2289.76,"body":"what Muhammad Ali actually said"},{"speaker":"Darrell Evans","startTime":2289.76,"endTime":2291.95,"body":"about this. And there's a quote"},{"speaker":"Darrell Evans","startTime":2289.76,"endTime":2291.95,"body":"floating around the internet."},{"speaker":"Darrell Evans","startTime":2292.16,"endTime":2296.78,"body":"And he goes, I hated every"},{"speaker":"Darrell Evans","startTime":2292.16,"endTime":2296.78,"body":"single day of training. But I"},{"speaker":"Darrell Evans","startTime":2296.78,"endTime":2300.35,"body":"showed up because I wanted to be"},{"speaker":"Darrell Evans","startTime":2296.78,"endTime":2300.35,"body":"great. And so you have to"},{"speaker":"Darrell Evans","startTime":2300.35,"endTime":2303.44,"body":"understand the why. And those"},{"speaker":"Darrell Evans","startTime":2300.35,"endTime":2303.44,"body":"who do break through those"},{"speaker":"Darrell Evans","startTime":2303.44,"endTime":2306.92,"body":"hurdles. They just do what"},{"speaker":"Darrell Evans","startTime":2303.44,"endTime":2306.92,"body":"they're supposed to do,"},{"speaker":"Darrell Evans","startTime":2307.19,"endTime":2310.7,"body":"consistently over a long period"},{"speaker":"Darrell Evans","startTime":2307.19,"endTime":2310.7,"body":"of time. And Kobe Bryant, one of"},{"speaker":"Darrell Evans","startTime":2310.7,"endTime":2315.89,"body":"my favorites, said it this way."},{"speaker":"Darrell Evans","startTime":2310.7,"endTime":2315.89,"body":"He put so much work in behind"},{"speaker":"Darrell Evans","startTime":2315.89,"endTime":2320.93,"body":"the scenes that no one saw. And"},{"speaker":"Darrell Evans","startTime":2315.89,"endTime":2320.93,"body":"he created an exponential gap in"},{"speaker":"Darrell Evans","startTime":2320.93,"endTime":2324.05,"body":"how people showed up on the"},{"speaker":"Darrell Evans","startTime":2320.93,"endTime":2324.05,"body":"court. So for example, he talked"},{"speaker":"Darrell Evans","startTime":2324.05,"endTime":2327.05,"body":"about this after he retired."},{"speaker":"Darrell Evans","startTime":2324.05,"endTime":2327.05,"body":"There were two practices a day,"},{"speaker":"Darrell Evans","startTime":2327.08,"endTime":2329.06,"body":"if my memory was correct. I'm"},{"speaker":"Darrell Evans","startTime":2327.08,"endTime":2329.06,"body":"going to call it seven in the"},{"speaker":"Darrell Evans","startTime":2329.06,"endTime":2332.09,"body":"morning and three in the"},{"speaker":"Darrell Evans","startTime":2329.06,"endTime":2332.09,"body":"afternoon. Well, he'd go to the"},{"speaker":"Darrell Evans","startTime":2332.09,"endTime":2335.48,"body":"gym first at four, come back"},{"speaker":"Darrell Evans","startTime":2332.09,"endTime":2335.48,"body":"home at six, rest for an hour,"},{"speaker":"Darrell Evans","startTime":2335.48,"endTime":2338.9,"body":"go back to the real practice at"},{"speaker":"Darrell Evans","startTime":2335.48,"endTime":2338.9,"body":"seven, come home rest at nine"},{"speaker":"Darrell Evans","startTime":2338.9,"endTime":2342.71,"body":"and go back to the gym at 10 or"},{"speaker":"Darrell Evans","startTime":2338.9,"endTime":2342.71,"body":"11. He'd have five workouts in,"},{"speaker":"Darrell Evans","startTime":2342.86,"endTime":2346.01,"body":"in one day where everybody else"},{"speaker":"Darrell Evans","startTime":2342.86,"endTime":2346.01,"body":"had two. He goes, Now when I do"},{"speaker":"Darrell Evans","startTime":2346.01,"endTime":2349.1,"body":"that for five years, it doesn't"},{"speaker":"Darrell Evans","startTime":2346.01,"endTime":2349.1,"body":"matter what you do over the"},{"speaker":"Darrell Evans","startTime":2349.1,"endTime":2350.9,"body":"summer break, you'll never catch"},{"speaker":"Darrell Evans","startTime":2349.1,"endTime":2350.9,"body":"up to me."},{"speaker":"Amanda Rabideau","startTime":2350.93,"endTime":2351.29,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":2351.53,"endTime":2354.02,"body":"And entrepreneurs"},{"speaker":"Darrell Evans","startTime":2351.53,"endTime":2354.02,"body":"are in very much the same thing."},{"speaker":"Darrell Evans","startTime":2354.02,"endTime":2357.95,"body":"We work long hours at times. I"},{"speaker":"Darrell Evans","startTime":2354.02,"endTime":2357.95,"body":"call it work life integration. A"},{"speaker":"Darrell Evans","startTime":2357.95,"endTime":2360.47,"body":"lot of people say I'm always"},{"speaker":"Darrell Evans","startTime":2357.95,"endTime":2360.47,"body":"trying to get work life balance."},{"speaker":"Darrell Evans","startTime":2360.47,"endTime":2363.32,"body":"I'm like, Yeah, give that up. I"},{"speaker":"Darrell Evans","startTime":2360.47,"endTime":2363.32,"body":"say it's work life integration."},{"speaker":"Amanda Rabideau","startTime":2363.32,"endTime":2363.68,"body":"Good luck."},{"speaker":"Darrell Evans","startTime":2363.71,"endTime":2364.67,"body":"Good luck with"},{"speaker":"Darrell Evans","startTime":2363.71,"endTime":2364.67,"body":"that, right?"},{"speaker":"Amanda Rabideau","startTime":2364.75,"endTime":2367.21,"body":"Yeah. Someone"},{"speaker":"Amanda Rabideau","startTime":2364.75,"endTime":2367.21,"body":"wants explained because I have"},{"speaker":"Amanda Rabideau","startTime":2367.21,"endTime":2371.05,"body":"children too. And they said, you"},{"speaker":"Amanda Rabideau","startTime":2367.21,"endTime":2371.05,"body":"know, and maybe it was someone"},{"speaker":"Amanda Rabideau","startTime":2371.05,"endTime":2375.16,"body":"on the internet but either way,"},{"speaker":"Amanda Rabideau","startTime":2371.05,"endTime":2375.16,"body":"I love the analogy that work and"},{"speaker":"Amanda Rabideau","startTime":2375.16,"endTime":2378.1,"body":"life and family and all those"},{"speaker":"Amanda Rabideau","startTime":2375.16,"endTime":2378.1,"body":"things. There's glass balls, and"},{"speaker":"Amanda Rabideau","startTime":2378.1,"endTime":2381.07,"body":"there's rubber balls. It's"},{"speaker":"Amanda Rabideau","startTime":2378.1,"endTime":2381.07,"body":"juggling all of them but it's"},{"speaker":"Amanda Rabideau","startTime":2381.07,"endTime":2383.95,"body":"knowing which ones you can drop"},{"speaker":"Amanda Rabideau","startTime":2381.07,"endTime":2383.95,"body":"and those are the rubber balls"},{"speaker":"Amanda Rabideau","startTime":2384.04,"endTime":2385.99,"body":"and it's like you're not going"},{"speaker":"Amanda Rabideau","startTime":2384.04,"endTime":2385.99,"body":"to get everything right but if"},{"speaker":"Amanda Rabideau","startTime":2385.99,"endTime":2388.99,"body":"you drop the things that kind of"},{"speaker":"Amanda Rabideau","startTime":2385.99,"endTime":2388.99,"body":"don't matter, you know, that's"},{"speaker":"Amanda Rabideau","startTime":2388.99,"endTime":2391.6,"body":"fine, but it's when you drop the"},{"speaker":"Amanda Rabideau","startTime":2388.99,"endTime":2391.6,"body":"glass ball. That's what you need"},{"speaker":"Amanda Rabideau","startTime":2391.6,"endTime":2394.15,"body":"to focus on, is keep making sure"},{"speaker":"Amanda Rabideau","startTime":2391.6,"endTime":2394.15,"body":"those stay in the air and the"},{"speaker":"Amanda Rabideau","startTime":2394.15,"endTime":2396.67,"body":"rubber balls are the things that"},{"speaker":"Amanda Rabideau","startTime":2394.15,"endTime":2396.67,"body":"you drop and I, I love that"},{"speaker":"Amanda Rabideau","startTime":2396.67,"endTime":2399.43,"body":"because there's never going to"},{"speaker":"Amanda Rabideau","startTime":2396.67,"endTime":2399.43,"body":"be able to do it all and I, you"},{"speaker":"Amanda Rabideau","startTime":2399.43,"endTime":2401.8,"body":"know, would be miserable if I"},{"speaker":"Amanda Rabideau","startTime":2399.43,"endTime":2401.8,"body":"thought I could, but it's like"},{"speaker":"Amanda Rabideau","startTime":2401.8,"endTime":2403.81,"body":"figure out like, prioritization."},{"speaker":"Darrell Evans","startTime":2404.02,"endTime":2406.66,"body":"Yes, my coach"},{"speaker":"Darrell Evans","startTime":2404.02,"endTime":2406.66,"body":"probably 18 years ago now, maybe"},{"speaker":"Darrell Evans","startTime":2406.66,"endTime":2410.41,"body":"17. And he gave a talk. I say he"},{"speaker":"Darrell Evans","startTime":2406.66,"endTime":2410.41,"body":"was my coach, but he was really"},{"speaker":"Darrell Evans","startTime":2410.41,"endTime":2413.35,"body":"teaching from a mastermind"},{"speaker":"Darrell Evans","startTime":2410.41,"endTime":2413.35,"body":"stage. But he was hired by the"},{"speaker":"Darrell Evans","startTime":2413.35,"endTime":2416.89,"body":"coaching company. And he said,"},{"speaker":"Darrell Evans","startTime":2413.35,"endTime":2416.89,"body":"it's about work life"},{"speaker":"Darrell Evans","startTime":2417.07,"endTime":2420.25,"body":"integration. There are going to"},{"speaker":"Darrell Evans","startTime":2417.07,"endTime":2420.25,"body":"be seasons when you're going to"},{"speaker":"Darrell Evans","startTime":2420.25,"endTime":2423.85,"body":"be extremely unbalanced to the"},{"speaker":"Darrell Evans","startTime":2420.25,"endTime":2423.85,"body":"business side. And you're doing"},{"speaker":"Darrell Evans","startTime":2423.85,"endTime":2426.85,"body":"that so you can have extreme"},{"speaker":"Darrell Evans","startTime":2423.85,"endTime":2426.85,"body":"balance in your life in the long"},{"speaker":"Darrell Evans","startTime":2426.85,"endTime":2429.22,"body":"run. But you can't get"},{"speaker":"Darrell Evans","startTime":2426.85,"endTime":2429.22,"body":"distracted by the fact that I"},{"speaker":"Darrell Evans","startTime":2429.22,"endTime":2432.22,"body":"can only do this. It's not"},{"speaker":"Darrell Evans","startTime":2429.22,"endTime":2432.22,"body":"'either-or', it's 'and'."},{"speaker":"Amanda Rabideau","startTime":2432.37,"endTime":2433.24,"body":"I like that."},{"speaker":"Amanda Rabideau","startTime":2432.37,"endTime":2433.24,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":2433.0,"endTime":2436.09,"body":"Right? It's 'and'"},{"speaker":"Darrell Evans","startTime":2433.0,"endTime":2436.09,"body":"and figuring out what that 'and'"},{"speaker":"Darrell Evans","startTime":2436.12,"endTime":2438.91,"body":"process looks like for you. And"},{"speaker":"Darrell Evans","startTime":2436.12,"endTime":2438.91,"body":"it was just one of the most"},{"speaker":"Darrell Evans","startTime":2438.94,"endTime":2442.66,"body":"pivotal programs that I was a"},{"speaker":"Darrell Evans","startTime":2438.94,"endTime":2442.66,"body":"part of, because it made me do a"},{"speaker":"Darrell Evans","startTime":2442.66,"endTime":2445.66,"body":"whole bunch of work, that got me"},{"speaker":"Darrell Evans","startTime":2442.66,"endTime":2445.66,"body":"to think way beyond the"},{"speaker":"Darrell Evans","startTime":2445.66,"endTime":2449.38,"body":"immediacy of deliverables. We'll"},{"speaker":"Darrell Evans","startTime":2445.66,"endTime":2449.38,"body":"just use that phrase for today."},{"speaker":"Darrell Evans","startTime":2449.8,"endTime":2453.49,"body":"And once you have that, then"},{"speaker":"Darrell Evans","startTime":2449.8,"endTime":2453.49,"body":"you're like, oh, it's not 'or'"},{"speaker":"Darrell Evans","startTime":2453.52,"endTime":2456.1,"body":"because that's where life breaks"},{"speaker":"Darrell Evans","startTime":2453.52,"endTime":2456.1,"body":"down, right? I can go to the"},{"speaker":"Darrell Evans","startTime":2456.1,"endTime":2459.34,"body":"gym, or I can work on my"},{"speaker":"Darrell Evans","startTime":2456.1,"endTime":2459.34,"body":"business. No, I can play with my"},{"speaker":"Darrell Evans","startTime":2459.37,"endTime":2463.06,"body":"kid or I can work. No, it's"},{"speaker":"Darrell Evans","startTime":2459.37,"endTime":2463.06,"body":"'and' right? You got to"},{"speaker":"Darrell Evans","startTime":2463.12,"endTime":2466.45,"body":"compartmentalize it all. So I've"},{"speaker":"Darrell Evans","startTime":2463.12,"endTime":2466.45,"body":"learned this 'and' philosophy,"},{"speaker":"Darrell Evans","startTime":2466.45,"endTime":2469.75,"body":"and it just completely changed a"},{"speaker":"Darrell Evans","startTime":2466.45,"endTime":2469.75,"body":"lot. So anyway."},{"speaker":"Amanda Rabideau","startTime":2469.93,"endTime":2472.21,"body":"I like that."},{"speaker":"Amanda Rabideau","startTime":2469.93,"endTime":2472.21,"body":"That's good. Very good."},{"speaker":"Darrell Evans","startTime":2472.21,"endTime":2474.67,"body":"Yeah. It's good."},{"speaker":"Darrell Evans","startTime":2472.21,"endTime":2474.67,"body":"It's not binary. There's a lot"},{"speaker":"Darrell Evans","startTime":2474.67,"endTime":2475.96,"body":"of stuff in life that's binary."},{"speaker":"Amanda Rabideau","startTime":2476.32,"endTime":2478.33,"body":"This is the"},{"speaker":"Amanda Rabideau","startTime":2476.32,"endTime":2478.33,"body":"mind shift part of The MindShift"},{"speaker":"Amanda Rabideau","startTime":2478.33,"endTime":2479.23,"body":"Podcast, huh?"},{"speaker":"Darrell Evans","startTime":2479.53,"endTime":2481.87,"body":"I think so. But"},{"speaker":"Darrell Evans","startTime":2479.53,"endTime":2481.87,"body":"you know, I've had enough reps"},{"speaker":"Darrell Evans","startTime":2481.87,"endTime":2485.35,"body":"now with humans. I've become a"},{"speaker":"Darrell Evans","startTime":2481.87,"endTime":2485.35,"body":"psychologist by life experience,"},{"speaker":"Amanda Rabideau","startTime":2485.38,"endTime":2486.46,"body":"Not aliens,"},{"speaker":"Amanda Rabideau","startTime":2485.38,"endTime":2486.46,"body":"though."},{"speaker":"Darrell Evans","startTime":2486.69,"endTime":2488.85,"body":"Not aliens. I'm"},{"speaker":"Darrell Evans","startTime":2486.69,"endTime":2488.85,"body":"not good with aliens. But what I"},{"speaker":"Darrell Evans","startTime":2488.85,"endTime":2491.94,"body":"have learned is we think certain"},{"speaker":"Darrell Evans","startTime":2488.85,"endTime":2491.94,"body":"ways and there are certain"},{"speaker":"Darrell Evans","startTime":2491.94,"endTime":2494.28,"body":"things that are binary. Here's"},{"speaker":"Darrell Evans","startTime":2491.94,"endTime":2494.28,"body":"one other one really quick. I'd"},{"speaker":"Darrell Evans","startTime":2494.28,"endTime":2496.68,"body":"love to get your thoughts on"},{"speaker":"Darrell Evans","startTime":2494.28,"endTime":2496.68,"body":"this because you balance (a)"},{"speaker":"Darrell Evans","startTime":2496.77,"endTime":2500.76,"body":"yourself, a family, and a team"},{"speaker":"Darrell Evans","startTime":2496.77,"endTime":2500.76,"body":"of freelancers who are experts."},{"speaker":"Darrell Evans","startTime":2501.0,"endTime":2503.1,"body":"And I know what that looks like,"},{"speaker":"Darrell Evans","startTime":2501.0,"endTime":2503.1,"body":"because I run an agency. That's"},{"speaker":"Darrell Evans","startTime":2503.1,"endTime":2504.81,"body":"why I wanted to talk with you,"},{"speaker":"Darrell Evans","startTime":2503.1,"endTime":2504.81,"body":"because it's always great to"},{"speaker":"Darrell Evans","startTime":2504.81,"endTime":2507.15,"body":"talk about how people do this."},{"speaker":"Darrell Evans","startTime":2504.81,"endTime":2507.15,"body":"We have a lot of things pulling"},{"speaker":"Darrell Evans","startTime":2507.15,"endTime":2509.7,"body":"at us on a daily basis. Every"},{"speaker":"Darrell Evans","startTime":2507.15,"endTime":2509.7,"body":"entrepreneur has a lot of things"},{"speaker":"Darrell Evans","startTime":2509.7,"endTime":2512.97,"body":"pulling at you on a daily basis."},{"speaker":"Darrell Evans","startTime":2509.7,"endTime":2512.97,"body":"And it wasn't until I learned"},{"speaker":"Darrell Evans","startTime":2512.97,"endTime":2516.09,"body":"this concept that I finally felt"},{"speaker":"Darrell Evans","startTime":2512.97,"endTime":2516.09,"body":"some sort of relief in how I"},{"speaker":"Darrell Evans","startTime":2516.09,"endTime":2519.12,"body":"make decisions. Because when"},{"speaker":"Darrell Evans","startTime":2516.09,"endTime":2519.12,"body":"you're a results driven person,"},{"speaker":"Darrell Evans","startTime":2519.12,"endTime":2523.35,"body":"you likely want to please"},{"speaker":"Darrell Evans","startTime":2519.12,"endTime":2523.35,"body":"people. You likely want to help"},{"speaker":"Darrell Evans","startTime":2523.35,"endTime":2526.23,"body":"people get the result because"},{"speaker":"Darrell Evans","startTime":2523.35,"endTime":2526.23,"body":"you know you can. Back down to"},{"speaker":"Darrell Evans","startTime":2526.23,"endTime":2530.16,"body":"that sort of narrowing down,"},{"speaker":"Darrell Evans","startTime":2526.23,"endTime":2530.16,"body":"niching down and being lean. But"},{"speaker":"Darrell Evans","startTime":2530.16,"endTime":2532.65,"body":"here's the concept that got"},{"speaker":"Darrell Evans","startTime":2530.16,"endTime":2532.65,"body":"taught to me. And it was like,"},{"speaker":"Darrell Evans","startTime":2532.89,"endTime":2535.59,"body":"when someone presents you with"},{"speaker":"Darrell Evans","startTime":2532.89,"endTime":2535.59,"body":"an opportunity, it's either hell"},{"speaker":"Darrell Evans","startTime":2535.59,"endTime":2542.4,"body":"yes or no. And the distinction"},{"speaker":"Darrell Evans","startTime":2535.59,"endTime":2542.4,"body":"word is 'hell yes' or 'no'. If"},{"speaker":"Darrell Evans","startTime":2542.4,"endTime":2547.29,"body":"it's maybe, it's a no. And once"},{"speaker":"Darrell Evans","startTime":2542.4,"endTime":2547.29,"body":"that decision framework started"},{"speaker":"Darrell Evans","startTime":2547.29,"endTime":2551.1,"body":"sinking in, it was like, oh,"},{"speaker":"Darrell Evans","startTime":2547.29,"endTime":2551.1,"body":"then you don't over commit. It's"},{"speaker":"Darrell Evans","startTime":2551.1,"endTime":2554.13,"body":"not because you didn't want to"},{"speaker":"Darrell Evans","startTime":2551.1,"endTime":2554.13,"body":"do it. But you simply say, you"},{"speaker":"Darrell Evans","startTime":2554.13,"endTime":2557.7,"body":"know, I'd really love to"},{"speaker":"Darrell Evans","startTime":2554.13,"endTime":2557.7,"body":"participate but unfortunately,"},{"speaker":"Darrell Evans","startTime":2557.73,"endTime":2562.62,"body":"if I say yes, I will be at risk"},{"speaker":"Darrell Evans","startTime":2557.73,"endTime":2562.62,"body":"of letting down other folks"},{"speaker":"Darrell Evans","startTime":2562.62,"endTime":2565.8,"body":"who've I've already committed"},{"speaker":"Darrell Evans","startTime":2562.62,"endTime":2565.8,"body":"to. And it's just saying, I've"},{"speaker":"Darrell Evans","startTime":2565.8,"endTime":2568.5,"body":"already committed to some other"},{"speaker":"Darrell Evans","startTime":2565.8,"endTime":2568.5,"body":"things. So I would probably let"},{"speaker":"Darrell Evans","startTime":2568.5,"endTime":2571.29,"body":"them down. And I can't do that,"},{"speaker":"Darrell Evans","startTime":2568.5,"endTime":2571.29,"body":"because I give my word. And so"},{"speaker":"Darrell Evans","startTime":2571.29,"endTime":2573.96,"body":"it's just an interesting way of"},{"speaker":"Darrell Evans","startTime":2571.29,"endTime":2573.96,"body":"handling all of the things"},{"speaker":"Darrell Evans","startTime":2573.96,"endTime":2576.21,"body":"because the more successful you"},{"speaker":"Darrell Evans","startTime":2573.96,"endTime":2576.21,"body":"get, the more people want things"},{"speaker":"Darrell Evans","startTime":2576.21,"endTime":2576.6,"body":"from you."},{"speaker":"Amanda Rabideau","startTime":2577.62,"endTime":2580.41,"body":"Yeah. Oh, my"},{"speaker":"Amanda Rabideau","startTime":2577.62,"endTime":2580.41,"body":"God, yeah. I mean, it kind of"},{"speaker":"Amanda Rabideau","startTime":2580.41,"endTime":2583.8,"body":"even just sounds like the, you"},{"speaker":"Amanda Rabideau","startTime":2580.41,"endTime":2583.8,"body":"know, going back to Economics"},{"speaker":"Amanda Rabideau","startTime":2583.8,"endTime":2586.98,"body":"101, your opportunity cost"},{"speaker":"Amanda Rabideau","startTime":2583.8,"endTime":2586.98,"body":"curve, right? Where, if you're"},{"speaker":"Amanda Rabideau","startTime":2586.98,"endTime":2590.43,"body":"spending time doing the things"},{"speaker":"Amanda Rabideau","startTime":2586.98,"endTime":2590.43,"body":"that you don't want to,"},{"speaker":"Amanda Rabideau","startTime":2590.43,"endTime":2593.37,"body":"shouldn't be doing, or however"},{"speaker":"Amanda Rabideau","startTime":2590.43,"endTime":2593.37,"body":"you want to categorize them, or"},{"speaker":"Amanda Rabideau","startTime":2593.37,"endTime":2595.86,"body":"that aren't value added, or"},{"speaker":"Amanda Rabideau","startTime":2593.37,"endTime":2595.86,"body":"however, like I said, you want"},{"speaker":"Amanda Rabideau","startTime":2595.86,"endTime":2598.68,"body":"to categorize, then if you're"},{"speaker":"Amanda Rabideau","startTime":2595.86,"endTime":2598.68,"body":"doing those things, you're not"},{"speaker":"Amanda Rabideau","startTime":2598.68,"endTime":2601.23,"body":"doing the things that are value"},{"speaker":"Amanda Rabideau","startTime":2598.68,"endTime":2601.23,"body":"adding, that are with the people"},{"speaker":"Amanda Rabideau","startTime":2601.23,"endTime":2604.32,"body":"you want to spend time, that do"},{"speaker":"Amanda Rabideau","startTime":2601.23,"endTime":2604.32,"body":"help you get the deliverables or"},{"speaker":"Amanda Rabideau","startTime":2604.32,"endTime":2606.36,"body":"the commitments accomplished"},{"speaker":"Amanda Rabideau","startTime":2604.32,"endTime":2606.36,"body":"that you've already committed"},{"speaker":"Amanda Rabideau","startTime":2606.36,"endTime":2609.0,"body":"to. And so that makes a ton of"},{"speaker":"Amanda Rabideau","startTime":2606.36,"endTime":2609.0,"body":"sense."},{"speaker":"Darrell Evans","startTime":2609.42,"endTime":2610.89,"body":"That was a great"},{"speaker":"Darrell Evans","startTime":2609.42,"endTime":2610.89,"body":"way to put it. There's an"},{"speaker":"Darrell Evans","startTime":2610.89,"endTime":2613.23,"body":"opportunity cost in every"},{"speaker":"Darrell Evans","startTime":2610.89,"endTime":2613.23,"body":"decision you make."},{"speaker":"Amanda Rabideau","startTime":2613.26,"endTime":2613.59,"body":"Yes."},{"speaker":"Darrell Evans","startTime":2613.59,"endTime":2615.69,"body":"But the issue"},{"speaker":"Darrell Evans","startTime":2613.59,"endTime":2615.69,"body":"sometimes is we're afraid to"},{"speaker":"Darrell Evans","startTime":2615.69,"endTime":2617.88,"body":"make the decision because we're"},{"speaker":"Darrell Evans","startTime":2615.69,"endTime":2617.88,"body":"afraid to let somebody down."},{"speaker":"Darrell Evans","startTime":2617.91,"endTime":2618.87,"body":"I've been this person."},{"speaker":"Amanda Rabideau","startTime":2618.96,"endTime":2620.37,"body":"Oh, I've had"},{"speaker":"Amanda Rabideau","startTime":2618.96,"endTime":2620.37,"body":"that too. I have."},{"speaker":"Darrell Evans","startTime":2620.0,"endTime":2623.06,"body":"This is my hand"},{"speaker":"Darrell Evans","startTime":2620.0,"endTime":2623.06,"body":"raised. And so now when I say no"},{"speaker":"Darrell Evans","startTime":2623.06,"endTime":2626.0,"body":"to things, I'm saying no,"},{"speaker":"Darrell Evans","startTime":2623.06,"endTime":2626.0,"body":"because it's not a hell yes. And"},{"speaker":"Darrell Evans","startTime":2626.0,"endTime":2628.22,"body":"the reason I can make that"},{"speaker":"Darrell Evans","startTime":2626.0,"endTime":2628.22,"body":"distinction is, Who am I going"},{"speaker":"Darrell Evans","startTime":2628.22,"endTime":2631.46,"body":"to let down if I say yes to"},{"speaker":"Darrell Evans","startTime":2628.22,"endTime":2631.46,"body":"this? And it could be that I'm"},{"speaker":"Darrell Evans","startTime":2631.46,"endTime":2634.01,"body":"letting me down, because I'm"},{"speaker":"Darrell Evans","startTime":2631.46,"endTime":2634.01,"body":"going to give up sleep. Right?"},{"speaker":"Darrell Evans","startTime":2634.01,"endTime":2636.5,"body":"Anyway, I don't want to dovetail"},{"speaker":"Darrell Evans","startTime":2634.01,"endTime":2636.5,"body":"on that conversation. Amanda,"},{"speaker":"Darrell Evans","startTime":2636.53,"endTime":2639.59,"body":"you are doing some amazing"},{"speaker":"Darrell Evans","startTime":2636.53,"endTime":2639.59,"body":"things. Thank you for your"},{"speaker":"Darrell Evans","startTime":2639.59,"endTime":2642.2,"body":"leadership in the marketing"},{"speaker":"Darrell Evans","startTime":2639.59,"endTime":2642.2,"body":"space and in the world of"},{"speaker":"Darrell Evans","startTime":2642.2,"endTime":2645.05,"body":"entrepreneurship. I'm going to"},{"speaker":"Darrell Evans","startTime":2642.2,"endTime":2645.05,"body":"live and die for life helping"},{"speaker":"Darrell Evans","startTime":2645.05,"endTime":2648.26,"body":"entrepreneurs. It's been my jam"},{"speaker":"Darrell Evans","startTime":2645.05,"endTime":2648.26,"body":"for the last 17 years, roughly."},{"speaker":"Darrell Evans","startTime":2648.53,"endTime":2650.93,"body":"And I just want to applaud you"},{"speaker":"Darrell Evans","startTime":2648.53,"endTime":2650.93,"body":"for the work that you're doing."},{"speaker":"Darrell Evans","startTime":2650.96,"endTime":2653.15,"body":"And I know what it takes, we"},{"speaker":"Darrell Evans","startTime":2650.96,"endTime":2653.15,"body":"didn't really get too much into"},{"speaker":"Darrell Evans","startTime":2653.15,"endTime":2655.94,"body":"team building and how you vet"},{"speaker":"Darrell Evans","startTime":2653.15,"endTime":2655.94,"body":"your team, maybe I can have you"},{"speaker":"Darrell Evans","startTime":2655.94,"endTime":2656.63,"body":"back in the future."},{"speaker":"Amanda Rabideau","startTime":2656.63,"endTime":2657.68,"body":"Happy to talk"},{"speaker":"Amanda Rabideau","startTime":2656.63,"endTime":2657.68,"body":"about that."},{"speaker":"Darrell Evans","startTime":2657.71,"endTime":2660.38,"body":"Because there's"},{"speaker":"Darrell Evans","startTime":2657.71,"endTime":2660.38,"body":"an art and a science to that,"},{"speaker":"Darrell Evans","startTime":2660.53,"endTime":2662.6,"body":"especially when they're"},{"speaker":"Darrell Evans","startTime":2660.53,"endTime":2662.6,"body":"freelancers and they're not"},{"speaker":"Darrell Evans","startTime":2662.6,"endTime":2665.75,"body":"necessarily on your payroll."},{"speaker":"Darrell Evans","startTime":2662.6,"endTime":2665.75,"body":"There's a whole dynamic to"},{"speaker":"Darrell Evans","startTime":2665.75,"endTime":2669.08,"body":"building culture around your"},{"speaker":"Darrell Evans","startTime":2665.75,"endTime":2669.08,"body":"leadership, which I can already"},{"speaker":"Darrell Evans","startTime":2669.08,"endTime":2671.72,"body":"tell you if you use the word"},{"speaker":"Darrell Evans","startTime":2669.08,"endTime":2671.72,"body":"collective, it tells me that"},{"speaker":"Darrell Evans","startTime":2671.72,"endTime":2674.24,"body":"there's something special around"},{"speaker":"Darrell Evans","startTime":2671.72,"endTime":2674.24,"body":"that phrase. So I'd love to have"},{"speaker":"Darrell Evans","startTime":2674.24,"endTime":2677.09,"body":"you back. But before I let you"},{"speaker":"Darrell Evans","startTime":2674.24,"endTime":2677.09,"body":"go, where can people find you?"},{"speaker":"Amanda Rabideau","startTime":2677.39,"endTime":2679.82,"body":"Well, there's a"},{"speaker":"Amanda Rabideau","startTime":2677.39,"endTime":2679.82,"body":"few places. Obviously LinkedIn,"},{"speaker":"Amanda Rabideau","startTime":2679.82,"endTime":2682.79,"body":"you can find me there and you"},{"speaker":"Amanda Rabideau","startTime":2679.82,"endTime":2682.79,"body":"can find the Arch Collective"},{"speaker":"Amanda Rabideau","startTime":2682.79,"endTime":2685.85,"body":"website to set up time to chat"},{"speaker":"Amanda Rabideau","startTime":2682.79,"endTime":2685.85,"body":"with me. There's a form you can"},{"speaker":"Amanda Rabideau","startTime":2685.85,"endTime":2690.17,"body":"fill in and schedule time. I'm"},{"speaker":"Amanda Rabideau","startTime":2685.85,"endTime":2690.17,"body":"on social media. So lots of ways"},{"speaker":"Amanda Rabideau","startTime":2690.17,"endTime":2693.41,"body":"to reach out to me and you know,"},{"speaker":"Amanda Rabideau","startTime":2690.17,"endTime":2693.41,"body":"I'm always happy to meet"},{"speaker":"Amanda Rabideau","startTime":2693.41,"endTime":2697.1,"body":"entrepreneurs and founders and"},{"speaker":"Amanda Rabideau","startTime":2693.41,"endTime":2697.1,"body":"hear their stories and I always"},{"speaker":"Amanda Rabideau","startTime":2697.1,"endTime":2699.83,"body":"say like, if I can't help you"},{"speaker":"Amanda Rabideau","startTime":2697.1,"endTime":2699.83,"body":"then and I know someone who can."},{"speaker":"Amanda Rabideau","startTime":2699.83,"endTime":2701.36,"body":"I'm always happy to make that"},{"speaker":"Amanda Rabideau","startTime":2699.83,"endTime":2701.36,"body":"introduction."},{"speaker":"Darrell Evans","startTime":2701.87,"endTime":2703.58,"body":"Last question"},{"speaker":"Darrell Evans","startTime":2701.87,"endTime":2703.58,"body":"before I let you run, and that"},{"speaker":"Darrell Evans","startTime":2703.58,"endTime":2708.23,"body":"is, if for whatever reason today"},{"speaker":"Darrell Evans","startTime":2703.58,"endTime":2708.23,"body":"happened to be your last day on"},{"speaker":"Darrell Evans","startTime":2708.29,"endTime":2711.74,"body":"Earth, what would you want"},{"speaker":"Darrell Evans","startTime":2708.29,"endTime":2711.74,"body":"everyone to remember you for?"},{"speaker":"Amanda Rabideau","startTime":2713.03,"endTime":2716.6,"body":"Wow, that! I"},{"speaker":"Amanda Rabideau","startTime":2713.03,"endTime":2716.6,"body":"should have prepared an answer"},{"speaker":"Amanda Rabideau","startTime":2716.6,"endTime":2718.76,"body":"to that one. Oh, man, I mean . ."},{"speaker":"Amanda Rabideau","startTime":2716.6,"endTime":2718.76,"body":"."},{"speaker":"Darrell Evans","startTime":2718.72,"endTime":2720.634,"body":"I wasn't gonna"},{"speaker":"Darrell Evans","startTime":2718.72,"endTime":2720.634,"body":"tell you what it was. Just let"},{"speaker":"Darrell Evans","startTime":2720.677,"endTime":2723.4,"body":"it sit, we'll let the pause sit"},{"speaker":"Darrell Evans","startTime":2720.677,"endTime":2723.4,"body":"there. It's perfectly fine. Yep."},{"speaker":"Amanda Rabideau","startTime":2723.0,"endTime":2725.61,"body":"I'm lost for"},{"speaker":"Amanda Rabideau","startTime":2723.0,"endTime":2725.61,"body":"words here. I mean, I think"},{"speaker":"Amanda Rabideau","startTime":2725.64,"endTime":2729.21,"body":"ultimately, I'll go back to one"},{"speaker":"Amanda Rabideau","startTime":2725.64,"endTime":2729.21,"body":"reason I didn't talk about which"},{"speaker":"Amanda Rabideau","startTime":2729.21,"endTime":2732.6,"body":"is you know why I started Arch"},{"speaker":"Amanda Rabideau","startTime":2729.21,"endTime":2732.6,"body":"Collective is that I mentioned,"},{"speaker":"Amanda Rabideau","startTime":2732.6,"endTime":2736.08,"body":"I'm a mom, I've got two small"},{"speaker":"Amanda Rabideau","startTime":2732.6,"endTime":2736.08,"body":"children. And I left just a few"},{"speaker":"Amanda Rabideau","startTime":2736.08,"endTime":2739.62,"body":"months after my second was born."},{"speaker":"Amanda Rabideau","startTime":2736.08,"endTime":2739.62,"body":"And to me, it was really"},{"speaker":"Amanda Rabideau","startTime":2739.62,"endTime":2743.67,"body":"important to be setting an"},{"speaker":"Amanda Rabideau","startTime":2739.62,"endTime":2743.67,"body":"example of, if I'm not going to"},{"speaker":"Amanda Rabideau","startTime":2743.67,"endTime":2747.06,"body":"be around them, I'm going out"},{"speaker":"Amanda Rabideau","startTime":2743.67,"endTime":2747.06,"body":"into the world to do something"},{"speaker":"Amanda Rabideau","startTime":2747.06,"endTime":2750.45,"body":"positive to, to follow my"},{"speaker":"Amanda Rabideau","startTime":2747.06,"endTime":2750.45,"body":"dreams, to pursue something that"},{"speaker":"Amanda Rabideau","startTime":2750.45,"endTime":2753.27,"body":"means something to me and to"},{"speaker":"Amanda Rabideau","startTime":2750.45,"endTime":2753.27,"body":"build a life that I'm proud of."},{"speaker":"Amanda Rabideau","startTime":2753.72,"endTime":2756.81,"body":"And I'm not just going there to"},{"speaker":"Amanda Rabideau","startTime":2753.72,"endTime":2756.81,"body":"collect a paycheck or to work"},{"speaker":"Amanda Rabideau","startTime":2756.81,"endTime":2759.45,"body":"for the man or however people"},{"speaker":"Amanda Rabideau","startTime":2756.81,"endTime":2759.45,"body":"feel about their quote, unquote,"},{"speaker":"Amanda Rabideau","startTime":2759.45,"endTime":2762.42,"body":"job. I mean, I truly love this."},{"speaker":"Amanda Rabideau","startTime":2759.45,"endTime":2762.42,"body":"I'm passionate about it. And I"},{"speaker":"Amanda Rabideau","startTime":2762.42,"endTime":2766.92,"body":"think that, you know, if I set"},{"speaker":"Amanda Rabideau","startTime":2762.42,"endTime":2766.92,"body":"an example for my children, to"},{"speaker":"Amanda Rabideau","startTime":2766.92,"endTime":2769.8,"body":"go out there and do what they"},{"speaker":"Amanda Rabideau","startTime":2766.92,"endTime":2769.8,"body":"can to change the world and make"},{"speaker":"Amanda Rabideau","startTime":2769.8,"endTime":2772.32,"body":"it a better place in the way"},{"speaker":"Amanda Rabideau","startTime":2769.8,"endTime":2772.32,"body":"that they think is important,"},{"speaker":"Amanda Rabideau","startTime":2772.71,"endTime":2775.2,"body":"then I'd hope that that's what"},{"speaker":"Amanda Rabideau","startTime":2772.71,"endTime":2775.2,"body":"they'd remember me for doing."},{"speaker":"Darrell Evans","startTime":2775.48,"endTime":2777.49,"body":"I love it. Amanda"},{"speaker":"Darrell Evans","startTime":2775.48,"endTime":2777.49,"body":"Rabideau. Thanks for being on"},{"speaker":"Darrell Evans","startTime":2777.49,"endTime":2778.54,"body":"The MindShift Podcast."},{"speaker":"Amanda Rabideau","startTime":2778.6,"endTime":2780.13,"body":"Darrell, thank"},{"speaker":"Amanda Rabideau","startTime":2778.6,"endTime":2780.13,"body":"you so much for having me. And"},{"speaker":"Amanda Rabideau","startTime":2780.13,"endTime":2782.68,"body":"I'd love to come back anytime."},{"speaker":"Amanda Rabideau","startTime":2780.13,"endTime":2782.68,"body":"Absolutely. We'll stay"},{"speaker":"Amanda Rabideau","startTime":2782.68,"endTime":2784.24,"body":"connected. All right, thank you."},{"speaker":"Darrell Evans","startTime":2786.19,"endTime":2787.78,"body":"Hey my friend,"},{"speaker":"Darrell Evans","startTime":2786.19,"endTime":2787.78,"body":"thanks again for listening to"},{"speaker":"Darrell Evans","startTime":2787.78,"endTime":2791.14,"body":"today's episode of The MindShift"},{"speaker":"Darrell Evans","startTime":2787.78,"endTime":2791.14,"body":"Podcast. Listen, let's not have"},{"speaker":"Darrell Evans","startTime":2791.14,"endTime":2793.81,"body":"the conversation in here."},{"speaker":"Darrell Evans","startTime":2791.14,"endTime":2793.81,"body":"Connect with me on social"},{"speaker":"Darrell Evans","startTime":2794.05,"endTime":2797.32,"body":"@MrDarrellEvans on almost all"},{"speaker":"Darrell Evans","startTime":2794.05,"endTime":2797.32,"body":"the platforms, with the"},{"speaker":"Darrell Evans","startTime":2797.32,"endTime":2800.05,"body":"exception of Facebook. My"},{"speaker":"Darrell Evans","startTime":2797.32,"endTime":2800.05,"body":"Facebook fanpage is"},{"speaker":"Darrell Evans","startTime":2800.71,"endTime":2804.67,"body":"@DarrellEvansFan. Until next"},{"speaker":"Darrell Evans","startTime":2800.71,"endTime":2804.67,"body":"week, remember you're just one"},{"speaker":"Darrell Evans","startTime":2804.67,"endTime":2807.28,"body":"shift away from the breakthrough"},{"speaker":"Darrell Evans","startTime":2804.67,"endTime":2807.28,"body":"you're looking for."}]}