{"version":"1.0.0","segments":[{"speaker":"Deevo","startTime":0.0,"endTime":2.01,"body":"The first piece starts"},{"speaker":"Deevo","startTime":0.0,"endTime":2.01,"body":"with the discovery. And that's"},{"speaker":"Deevo","startTime":2.01,"endTime":5.07,"body":"an introspective look at what is"},{"speaker":"Deevo","startTime":2.01,"endTime":5.07,"body":"it you came to the marketplace"},{"speaker":"Deevo","startTime":5.07,"endTime":8.46,"body":"to have this energy exchange"},{"speaker":"Deevo","startTime":5.07,"endTime":8.46,"body":"with your potential buyer? And"},{"speaker":"Deevo","startTime":8.46,"endTime":11.37,"body":"once you're clear on what that"},{"speaker":"Deevo","startTime":8.46,"endTime":11.37,"body":"purpose is, and once you're"},{"speaker":"Deevo","startTime":11.37,"endTime":14.58,"body":"clear on what value you bring to"},{"speaker":"Deevo","startTime":11.37,"endTime":14.58,"body":"the market and what problem"},{"speaker":"Deevo","startTime":14.58,"endTime":17.76,"body":"you're solving, if you can"},{"speaker":"Deevo","startTime":14.58,"endTime":17.76,"body":"clearly identify those, and get"},{"speaker":"Deevo","startTime":17.76,"endTime":21.06,"body":"those on paper, and imbue your"},{"speaker":"Deevo","startTime":17.76,"endTime":21.06,"body":"energy and your essence into"},{"speaker":"Deevo","startTime":21.06,"endTime":23.88,"body":"them so that you can understand"},{"speaker":"Deevo","startTime":21.06,"endTime":23.88,"body":"exactly who you are and what you"},{"speaker":"Deevo","startTime":23.88,"endTime":26.49,"body":"are and why you are, then you"},{"speaker":"Deevo","startTime":23.88,"endTime":26.49,"body":"can start with your brand"},{"speaker":"Deevo","startTime":26.49,"endTime":28.77,"body":"message. And your brand message"},{"speaker":"Deevo","startTime":26.49,"endTime":28.77,"body":"is going to be the pillars of"},{"speaker":"Deevo","startTime":28.77,"endTime":31.08,"body":"content that you're going to"},{"speaker":"Deevo","startTime":28.77,"endTime":31.08,"body":"show up in your infrastructure"},{"speaker":"Deevo","startTime":31.08,"endTime":32.91,"body":"of your world and your digital"},{"speaker":"Deevo","startTime":31.08,"endTime":32.91,"body":"marketplace."},{"speaker":"Darrell Evans","startTime":32.0,"endTime":32.9,"body":"This is The"},{"speaker":"Darrell Evans","startTime":32.0,"endTime":32.9,"body":"MindShift Podcast where we share"},{"speaker":"Darrell Evans","startTime":33.08,"endTime":34.28,"body":"real stories, real strategies,"},{"speaker":"Darrell Evans","startTime":33.08,"endTime":34.28,"body":"that will help you find real"},{"speaker":"Darrell Evans","startTime":34.28,"endTime":36.56,"body":"success. This is the place to"},{"speaker":"Darrell Evans","startTime":34.28,"endTime":36.56,"body":"hear from people just like you"},{"speaker":"Darrell Evans","startTime":36.62,"endTime":41.78,"body":"who have taken their ideas,"},{"speaker":"Darrell Evans","startTime":36.62,"endTime":41.78,"body":"goals and dreams from a point of"},{"speaker":"Darrell Evans","startTime":42.11,"endTime":51.08,"body":"inspiration to realization or"},{"speaker":"Darrell Evans","startTime":42.11,"endTime":51.08,"body":"when life knocked them down,"},{"speaker":"Darrell Evans","startTime":51.23,"endTime":54.65,"body":"from a point of breakdown to"},{"speaker":"Darrell Evans","startTime":51.23,"endTime":54.65,"body":"breakthrough. I'm your host,"},{"speaker":"Darrell Evans","startTime":54.65,"endTime":57.17,"body":"Darrell Evans. Let's get started"},{"speaker":"Darrell Evans","startTime":54.65,"endTime":57.17,"body":"with today's episode."},{"speaker":"Darrell Evans","startTime":63.66,"endTime":66.12,"body":"Hey, friend, welcome back to The"},{"speaker":"Darrell Evans","startTime":63.66,"endTime":66.12,"body":"MindShift Podcast. We are"},{"speaker":"Darrell Evans","startTime":66.12,"endTime":68.01,"body":"excited to have you here today."},{"speaker":"Darrell Evans","startTime":66.12,"endTime":68.01,"body":"And I want to first of all,"},{"speaker":"Darrell Evans","startTime":68.01,"endTime":71.22,"body":"thank you for taking some time"},{"speaker":"Darrell Evans","startTime":68.01,"endTime":71.22,"body":"out of your day to spend it here"},{"speaker":"Darrell Evans","startTime":71.22,"endTime":73.83,"body":"with us. You could have been"},{"speaker":"Darrell Evans","startTime":71.22,"endTime":73.83,"body":"anywhere else in the world. And"},{"speaker":"Darrell Evans","startTime":73.83,"endTime":77.28,"body":"you're going to spend some time"},{"speaker":"Darrell Evans","startTime":73.83,"endTime":77.28,"body":"listening to a dynamic duo"},{"speaker":"Darrell Evans","startTime":77.58,"endTime":81.12,"body":"entrepreneur team out of the"},{"speaker":"Darrell Evans","startTime":77.58,"endTime":81.12,"body":"East Coast. They say they own"},{"speaker":"Darrell Evans","startTime":81.12,"endTime":84.06,"body":"the Carolinas, so we'll dig into"},{"speaker":"Darrell Evans","startTime":81.12,"endTime":84.06,"body":"that in just a minute. But if"},{"speaker":"Darrell Evans","startTime":84.06,"endTime":86.88,"body":"you like today's show, please do"},{"speaker":"Darrell Evans","startTime":84.06,"endTime":86.88,"body":"us a favor. Hit the follow or"},{"speaker":"Darrell Evans","startTime":86.88,"endTime":89.19,"body":"subscribe button wherever you're"},{"speaker":"Darrell Evans","startTime":86.88,"endTime":89.19,"body":"listening so you never miss an"},{"speaker":"Darrell Evans","startTime":89.19,"endTime":93.03,"body":"episode. And if you're"},{"speaker":"Darrell Evans","startTime":89.19,"endTime":93.03,"body":"interested in ongoing support,"},{"speaker":"Darrell Evans","startTime":93.03,"endTime":95.7,"body":"development and mentorship"},{"speaker":"Darrell Evans","startTime":93.03,"endTime":95.7,"body":"inside the MindShift business"},{"speaker":"Darrell Evans","startTime":95.73,"endTime":98.49,"body":"community, head over to"},{"speaker":"Darrell Evans","startTime":95.73,"endTime":98.49,"body":"www.MindShiftBusinessAcademy.com."},{"speaker":"Darrell Evans","startTime":99.3,"endTime":103.17,"body":"Start your free trial, and join"},{"speaker":"Darrell Evans","startTime":99.3,"endTime":103.17,"body":"us every Monday for our"},{"speaker":"Darrell Evans","startTime":103.17,"endTime":109.38,"body":"MindShift Monday conversations."},{"speaker":"Darrell Evans","startTime":103.17,"endTime":109.38,"body":"I have today, a dynamic visual"},{"speaker":"Darrell Evans","startTime":109.38,"endTime":116.94,"body":"storytelling duo. They go by"},{"speaker":"Darrell Evans","startTime":109.38,"endTime":116.94,"body":"Lisa Staff, and Devo. They are"},{"speaker":"Darrell Evans","startTime":116.94,"endTime":120.72,"body":"the owners and founders of"},{"speaker":"Darrell Evans","startTime":116.94,"endTime":120.72,"body":"Sprout Connectors, which is a"},{"speaker":"Darrell Evans","startTime":120.72,"endTime":124.26,"body":"brand imagination accelerator."},{"speaker":"Darrell Evans","startTime":120.72,"endTime":124.26,"body":"They help small businesses and"},{"speaker":"Darrell Evans","startTime":124.26,"endTime":127.56,"body":"entrepreneurs craft and develop"},{"speaker":"Darrell Evans","startTime":124.26,"endTime":127.56,"body":"their brand messaging with"},{"speaker":"Darrell Evans","startTime":127.56,"endTime":132.54,"body":"compelling and strategic content"},{"speaker":"Darrell Evans","startTime":127.56,"endTime":132.54,"body":"for ignition and optimization."},{"speaker":"Darrell Evans","startTime":132.72,"endTime":134.67,"body":"And we're going to break that"},{"speaker":"Darrell Evans","startTime":132.72,"endTime":134.67,"body":"down throughout today's"},{"speaker":"Darrell Evans","startTime":134.85,"endTime":139.02,"body":"conversation. They say that"},{"speaker":"Darrell Evans","startTime":134.85,"endTime":139.02,"body":"they're a bespoke visual"},{"speaker":"Darrell Evans","startTime":139.02,"endTime":143.97,"body":"photography and video company"},{"speaker":"Darrell Evans","startTime":139.02,"endTime":143.97,"body":"that independently started in"},{"speaker":"Darrell Evans","startTime":143.97,"endTime":146.64,"body":"two different places. They both"},{"speaker":"Darrell Evans","startTime":143.97,"endTime":146.64,"body":"started their own agencies. They"},{"speaker":"Darrell Evans","startTime":146.64,"endTime":149.28,"body":"came together to start Sprout"},{"speaker":"Darrell Evans","startTime":146.64,"endTime":149.28,"body":"Connectors to really help"},{"speaker":"Darrell Evans","startTime":149.28,"endTime":151.86,"body":"businesses scale and I think"},{"speaker":"Darrell Evans","startTime":149.28,"endTime":151.86,"body":"it's a very interesting"},{"speaker":"Darrell Evans","startTime":151.86,"endTime":154.17,"body":"conversation. We'll get to pick"},{"speaker":"Darrell Evans","startTime":151.86,"endTime":154.17,"body":"apart both of their backgrounds"},{"speaker":"Darrell Evans","startTime":154.17,"endTime":156.66,"body":"and how they merged together."},{"speaker":"Darrell Evans","startTime":154.17,"endTime":156.66,"body":"But they're also serial"},{"speaker":"Darrell Evans","startTime":156.66,"endTime":159.9,"body":"entrepreneurs. And that's one of"},{"speaker":"Darrell Evans","startTime":156.66,"endTime":159.9,"body":"the things I love to pick apart"},{"speaker":"Darrell Evans","startTime":159.9,"endTime":162.27,"body":"is the brains of serial"},{"speaker":"Darrell Evans","startTime":159.9,"endTime":162.27,"body":"entrepreneurs starting and"},{"speaker":"Darrell Evans","startTime":162.27,"endTime":165.48,"body":"growing multiple things that"},{"speaker":"Darrell Evans","startTime":162.27,"endTime":165.48,"body":"help them succeed past the six"},{"speaker":"Darrell Evans","startTime":165.48,"endTime":168.96,"body":"figure mark. And they also host"},{"speaker":"Darrell Evans","startTime":165.48,"endTime":168.96,"body":"their own podcast called The"},{"speaker":"Darrell Evans","startTime":168.96,"endTime":174.15,"body":"Mind Body Business Podcast. Devo"},{"speaker":"Darrell Evans","startTime":168.96,"endTime":174.15,"body":"and Lisa, welcome to the show."},{"speaker":"Deevo","startTime":174.72,"endTime":176.13,"body":"Thanks, Darrell. Thanks"},{"speaker":"Deevo","startTime":174.72,"endTime":176.13,"body":"for having us."},{"speaker":"Lisa Staff","startTime":176.13,"endTime":177.6,"body":"That's a great"},{"speaker":"Lisa Staff","startTime":176.13,"endTime":177.6,"body":"introduction. Thank you."},{"speaker":"Deevo","startTime":177.9,"endTime":180.51,"body":"I like the dynamic duo."},{"speaker":"Deevo","startTime":177.9,"endTime":180.51,"body":"It reminded me of old school"},{"speaker":"Deevo","startTime":180.51,"endTime":183.12,"body":"Batman with some graphics,  pow,"},{"speaker":"Deevo","startTime":180.51,"endTime":183.12,"body":"ka-pam."},{"speaker":"Darrell Evans","startTime":183.27,"endTime":185.16,"body":"Yeah, we jumped"},{"speaker":"Darrell Evans","startTime":183.27,"endTime":185.16,"body":"out of the Marvel verse and went"},{"speaker":"Darrell Evans","startTime":185.16,"endTime":188.25,"body":"over to DC for a hot second, but"},{"speaker":"Darrell Evans","startTime":185.16,"endTime":188.25,"body":"yeah, I'm a fan of Batman too."},{"speaker":"Darrell Evans","startTime":188.25,"endTime":189.09,"body":"Yeah, we have to give 'em that."},{"speaker":"Lisa Staff","startTime":189.09,"endTime":189.66,"body":"Is that okay?"},{"speaker":"Darrell Evans","startTime":189.72,"endTime":192.36,"body":"Show him some"},{"speaker":"Darrell Evans","startTime":189.72,"endTime":192.36,"body":"love. It's not okay with some"},{"speaker":"Darrell Evans","startTime":192.36,"endTime":195.27,"body":"but if you're a fan, you're a"},{"speaker":"Darrell Evans","startTime":192.36,"endTime":195.27,"body":"fan. But anyway, really glad to"},{"speaker":"Darrell Evans","startTime":195.27,"endTime":197.61,"body":"have you guys here. We've talked"},{"speaker":"Darrell Evans","startTime":195.27,"endTime":197.61,"body":"a few months ago. I'm glad we"},{"speaker":"Darrell Evans","startTime":197.61,"endTime":200.13,"body":"finally got here to the"},{"speaker":"Darrell Evans","startTime":197.61,"endTime":200.13,"body":"recording studio. Why don't you"},{"speaker":"Darrell Evans","startTime":200.13,"endTime":203.46,"body":"introduce yourselves to our"},{"speaker":"Darrell Evans","startTime":200.13,"endTime":203.46,"body":"audience? Tell us who you are."},{"speaker":"Darrell Evans","startTime":203.64,"endTime":204.81,"body":"And a little bit about your"},{"speaker":"Darrell Evans","startTime":203.64,"endTime":204.81,"body":"backstories."},{"speaker":"Deevo","startTime":205.23,"endTime":205.92,"body":"You go first woman"},{"speaker":"Lisa Staff","startTime":205.92,"endTime":206.43,"body":"You go first."},{"speaker":"Deevo","startTime":206.43,"endTime":207.24,"body":"No, you go first."},{"speaker":"Darrell Evans","startTime":207.24,"endTime":209.91,"body":"I knew this was"},{"speaker":"Darrell Evans","startTime":207.24,"endTime":209.91,"body":"going to happen. Let me have,"},{"speaker":"Darrell Evans","startTime":210.78,"endTime":214.35,"body":"let me have to play referee with"},{"speaker":"Darrell Evans","startTime":210.78,"endTime":214.35,"body":"you two. Audience when I say"},{"speaker":"Darrell Evans","startTime":214.35,"endTime":216.9,"body":"they're a dynamic duo, they are"},{"speaker":"Darrell Evans","startTime":214.35,"endTime":216.9,"body":"just full of charisma. We're"},{"speaker":"Darrell Evans","startTime":216.9,"endTime":219.06,"body":"gonna have a lot of fun. We're"},{"speaker":"Darrell Evans","startTime":216.9,"endTime":219.06,"body":"gonna laugh today. I'm sure"},{"speaker":"Darrell Evans","startTime":219.09,"endTime":221.76,"body":"Deevo's gonna crack a lot of"},{"speaker":"Darrell Evans","startTime":219.09,"endTime":221.76,"body":"jokes. He's got this sense of"},{"speaker":"Darrell Evans","startTime":221.76,"endTime":224.25,"body":"humor. And Lisa's gonna keep him"},{"speaker":"Darrell Evans","startTime":221.76,"endTime":224.25,"body":"in check. Let's go."},{"speaker":"Lisa Staff","startTime":226.04,"endTime":231.89,"body":"Deevo. I have a last"},{"speaker":"Lisa Staff","startTime":226.04,"endTime":231.89,"body":"name as well. And I've been a"},{"speaker":"Lisa Staff","startTime":231.89,"endTime":236.18,"body":"photographer for, don't even"},{"speaker":"Lisa Staff","startTime":231.89,"endTime":236.18,"body":"want to tell you how long. It's"},{"speaker":"Lisa Staff","startTime":236.21,"endTime":242.87,"body":"been a long time. We're going to"},{"speaker":"Lisa Staff","startTime":236.21,"endTime":242.87,"body":"say over two decades. And we'll"},{"speaker":"Lisa Staff","startTime":242.87,"endTime":247.07,"body":"just stop there. I know it's"},{"speaker":"Lisa Staff","startTime":242.87,"endTime":247.07,"body":"more, it's way more, and have"},{"speaker":"Lisa Staff","startTime":247.07,"endTime":251.0,"body":"been just working with people"},{"speaker":"Lisa Staff","startTime":247.07,"endTime":251.0,"body":"here in South Carolina. I'm"},{"speaker":"Lisa Staff","startTime":251.03,"endTime":255.14,"body":"based out of South Carolina. I"},{"speaker":"Lisa Staff","startTime":251.03,"endTime":255.14,"body":"do a lot of fashion, commercial"},{"speaker":"Lisa Staff","startTime":255.14,"endTime":259.19,"body":"work, work with magazines, all"},{"speaker":"Lisa Staff","startTime":255.14,"endTime":259.19,"body":"of that editorial stuff and have"},{"speaker":"Lisa Staff","startTime":259.22,"endTime":261.59,"body":"been able to connect with some"},{"speaker":"Lisa Staff","startTime":259.22,"endTime":261.59,"body":"really great people. I've"},{"speaker":"Lisa Staff","startTime":261.59,"endTime":265.28,"body":"rebranded my business three,"},{"speaker":"Lisa Staff","startTime":261.59,"endTime":265.28,"body":"four years ago, and took it on a"},{"speaker":"Lisa Staff","startTime":265.28,"endTime":270.47,"body":"different direction. And then"},{"speaker":"Lisa Staff","startTime":265.28,"endTime":270.47,"body":"this guy here, slid into my DMs"},{"speaker":"Lisa Staff","startTime":272.12,"endTime":276.68,"body":"about four years ago, didn't"},{"speaker":"Lisa Staff","startTime":272.12,"endTime":276.68,"body":"know who this guy was. And you"},{"speaker":"Lisa Staff","startTime":276.68,"endTime":280.1,"body":"know, we're all involved in our"},{"speaker":"Lisa Staff","startTime":276.68,"endTime":280.1,"body":"social media. Whenever anyone"},{"speaker":"Lisa Staff","startTime":280.37,"endTime":283.13,"body":"connects with us, leaves a"},{"speaker":"Lisa Staff","startTime":280.37,"endTime":283.13,"body":"comment or anything, we want to"},{"speaker":"Lisa Staff","startTime":283.13,"endTime":286.34,"body":"engage. We want to get our"},{"speaker":"Lisa Staff","startTime":283.13,"endTime":286.34,"body":"followers up so we engage with"},{"speaker":"Lisa Staff","startTime":286.34,"endTime":288.2,"body":"everyone. Engaged with him . . ."},{"speaker":"Deevo","startTime":288.2,"endTime":288.98,"body":"Including me."},{"speaker":"Lisa Staff","startTime":289.07,"endTime":290.24,"body":". . . including him."},{"speaker":"Darrell Evans","startTime":290.3,"endTime":292.04,"body":"That was before"},{"speaker":"Darrell Evans","startTime":290.3,"endTime":292.04,"body":"you knew what you knew, right?"},{"speaker":"Lisa Staff","startTime":292.1,"endTime":294.38,"body":"That's right. And"},{"speaker":"Lisa Staff","startTime":292.1,"endTime":294.38,"body":"then four years later, we"},{"speaker":"Lisa Staff","startTime":294.38,"endTime":298.22,"body":"started a business together."},{"speaker":"Lisa Staff","startTime":294.38,"endTime":298.22,"body":"Combined our superpowers."},{"speaker":"Deevo","startTime":298.28,"endTime":299.48,"body":"It was more like a"},{"speaker":"Deevo","startTime":298.28,"endTime":299.48,"body":"hostile takeover."},{"speaker":"Lisa Staff","startTime":299.51,"endTime":302.24,"body":"It was a hostile"},{"speaker":"Lisa Staff","startTime":299.51,"endTime":302.24,"body":"take over, yes. But it was one"},{"speaker":"Lisa Staff","startTime":302.24,"endTime":303.05,"body":"of those things"},{"speaker":"Deevo","startTime":303.74,"endTime":304.34,"body":"She took over."},{"speaker":"Darrell Evans","startTime":304.36,"endTime":306.67,"body":"Lisa took over."},{"speaker":"Darrell Evans","startTime":304.36,"endTime":306.67,"body":"That's right. That's right."},{"speaker":"Darrell Evans","startTime":306.97,"endTime":308.71,"body":"Deevo, you learn early. I'm glad"},{"speaker":"Darrell Evans","startTime":306.97,"endTime":308.71,"body":"you learned."},{"speaker":"Deevo","startTime":308.74,"endTime":310.87,"body":"Dude, we're just cogs in"},{"speaker":"Deevo","startTime":308.74,"endTime":310.87,"body":"the wheel. That's it. Nothing"},{"speaker":"Deevo","startTime":310.87,"endTime":311.2,"body":"more."},{"speaker":"Darrell Evans","startTime":311.23,"endTime":312.85,"body":"I hear you dude."},{"speaker":"Darrell Evans","startTime":311.23,"endTime":312.85,"body":"I've just wanted to make sure"},{"speaker":"Darrell Evans","startTime":312.85,"endTime":314.44,"body":"you understood the rules. That's"},{"speaker":"Darrell Evans","startTime":312.85,"endTime":314.44,"body":"all."},{"speaker":"Deevo","startTime":314.56,"endTime":317.56,"body":"Oh I'm clear. We like to"},{"speaker":"Deevo","startTime":314.56,"endTime":317.56,"body":"pretend that we're in charge."},{"speaker":"Deevo","startTime":317.56,"endTime":319.0,"body":"But we're very clear, actually."},{"speaker":"Darrell Evans","startTime":319.66,"endTime":320.56,"body":"Crystal clear."},{"speaker":"Lisa Staff","startTime":321.56,"endTime":325.1,"body":"Were the puppeteers,"},{"speaker":"Lisa Staff","startTime":321.56,"endTime":325.1,"body":"basically. But we ran into a lot"},{"speaker":"Lisa Staff","startTime":325.1,"endTime":328.31,"body":"of opportunities within our own"},{"speaker":"Lisa Staff","startTime":325.1,"endTime":328.31,"body":"separate businesses where we"},{"speaker":"Lisa Staff","startTime":328.31,"endTime":330.53,"body":"would be questioning each other."},{"speaker":"Lisa Staff","startTime":328.31,"endTime":330.53,"body":"How do you do this? How are you"},{"speaker":"Lisa Staff","startTime":330.53,"endTime":333.11,"body":"doing that? What are you finding"},{"speaker":"Lisa Staff","startTime":330.53,"endTime":333.11,"body":"in this situation? How are you"},{"speaker":"Lisa Staff","startTime":333.11,"endTime":336.71,"body":"creating growth? So through our"},{"speaker":"Lisa Staff","startTime":333.11,"endTime":336.71,"body":"business connections, we started"},{"speaker":"Lisa Staff","startTime":336.74,"endTime":339.98,"body":"to work together, didn't we? And"},{"speaker":"Lisa Staff","startTime":336.74,"endTime":339.98,"body":"then through that, we found that"},{"speaker":"Lisa Staff","startTime":339.98,"endTime":342.8,"body":"a lot of people were asking us"},{"speaker":"Lisa Staff","startTime":339.98,"endTime":342.8,"body":"specific questions on branding,"},{"speaker":"Lisa Staff","startTime":342.8,"endTime":345.44,"body":"on strategy, on social media,"},{"speaker":"Lisa Staff","startTime":342.8,"endTime":345.44,"body":"all those things, and we"},{"speaker":"Lisa Staff","startTime":345.44,"endTime":347.99,"body":"thought, hey, the universe is"},{"speaker":"Lisa Staff","startTime":345.44,"endTime":347.99,"body":"trying to tell us something. So"},{"speaker":"Lisa Staff","startTime":347.99,"endTime":349.16,"body":"we started Sprout Connectors."},{"speaker":"Darrell Evans","startTime":349.61,"endTime":351.59,"body":"Gotcha. Deevo,"},{"speaker":"Darrell Evans","startTime":349.61,"endTime":351.59,"body":"what's your story?"},{"speaker":"Deevo","startTime":351.63,"endTime":354.0,"body":"So my story is basically"},{"speaker":"Deevo","startTime":351.63,"endTime":354.0,"body":"what she just said. I have an"},{"speaker":"Deevo","startTime":354.0,"endTime":356.22,"body":"interesting background. I worked"},{"speaker":"Deevo","startTime":354.0,"endTime":356.22,"body":"straight out of college. I"},{"speaker":"Deevo","startTime":356.22,"endTime":360.0,"body":"followed the American dream,"},{"speaker":"Deevo","startTime":356.22,"endTime":360.0,"body":"went to college, got married,"},{"speaker":"Deevo","startTime":360.18,"endTime":363.03,"body":"had two and a half kids, two and"},{"speaker":"Deevo","startTime":360.18,"endTime":363.03,"body":"a half dogs, still missing for"},{"speaker":"Deevo","startTime":363.03,"endTime":365.46,"body":"the other half, bought a house,"},{"speaker":"Deevo","startTime":363.03,"endTime":365.46,"body":"white picket fence, all those"},{"speaker":"Deevo","startTime":365.46,"endTime":368.88,"body":"things, did the nine to five, I"},{"speaker":"Deevo","startTime":365.46,"endTime":368.88,"body":"never knew I wanted to be a"},{"speaker":"Deevo","startTime":368.91,"endTime":371.91,"body":"\"photographer\". And I use that"},{"speaker":"Deevo","startTime":368.91,"endTime":371.91,"body":"in quotes, because I was just"},{"speaker":"Deevo","startTime":371.91,"endTime":373.38,"body":"sort of the hobbyist at the"},{"speaker":"Deevo","startTime":371.91,"endTime":373.38,"body":"time."},{"speaker":"Darrell Evans","startTime":373.41,"endTime":373.83,"body":"Okay."},{"speaker":"Deevo","startTime":373.99,"endTime":376.81,"body":"And that was something, I"},{"speaker":"Deevo","startTime":373.99,"endTime":376.81,"body":"would go to my nine to five, and"},{"speaker":"Deevo","startTime":376.81,"endTime":380.11,"body":"I'd come home and do my six to"},{"speaker":"Deevo","startTime":376.81,"endTime":380.11,"body":"midnight taking photos. And I"},{"speaker":"Deevo","startTime":380.11,"endTime":383.62,"body":"just was perpetually unfulfilled"},{"speaker":"Deevo","startTime":380.11,"endTime":383.62,"body":"across the board in all areas of"},{"speaker":"Deevo","startTime":383.62,"endTime":387.4,"body":"my life, including my marriage."},{"speaker":"Deevo","startTime":383.62,"endTime":387.4,"body":"And it just sort of came to a"},{"speaker":"Deevo","startTime":387.4,"endTime":390.46,"body":"crossroads at one point and I"},{"speaker":"Deevo","startTime":387.4,"endTime":390.46,"body":"was like, why am I wasting my"},{"speaker":"Deevo","startTime":390.46,"endTime":393.58,"body":"life doing unfulfilling work,"},{"speaker":"Deevo","startTime":390.46,"endTime":393.58,"body":"when I should be doing something"},{"speaker":"Deevo","startTime":393.58,"endTime":395.89,"body":"that makes me smile and want to"},{"speaker":"Deevo","startTime":393.58,"endTime":395.89,"body":"get up every morning? And so I"},{"speaker":"Deevo","startTime":395.89,"endTime":400.33,"body":"was just like, sayonara and"},{"speaker":"Deevo","startTime":395.89,"endTime":400.33,"body":"walked away. With not much of a"},{"speaker":"Deevo","startTime":400.33,"endTime":403.36,"body":"plan, trying to figure it out."},{"speaker":"Darrell Evans","startTime":403.39,"endTime":404.23,"body":"Yeah, yeah."},{"speaker":"Deevo","startTime":404.26,"endTime":406.99,"body":"So I actually launched a"},{"speaker":"Deevo","startTime":404.26,"endTime":406.99,"body":"couple of different companies"},{"speaker":"Deevo","startTime":406.99,"endTime":409.9,"body":"simultaneously to going full"},{"speaker":"Deevo","startTime":406.99,"endTime":409.9,"body":"time photography. One of them"},{"speaker":"Deevo","startTime":409.9,"endTime":414.13,"body":"was a sporting Social Club,"},{"speaker":"Deevo","startTime":409.9,"endTime":414.13,"body":"which actually grew to be, I"},{"speaker":"Deevo","startTime":414.13,"endTime":418.27,"body":"ended up selling that for a nice"},{"speaker":"Deevo","startTime":414.13,"endTime":418.27,"body":"chunk of change back in 2014."},{"speaker":"Deevo","startTime":418.66,"endTime":423.13,"body":"And then headed full speed and"},{"speaker":"Deevo","startTime":418.66,"endTime":423.13,"body":"diffusion. And then met this"},{"speaker":"Deevo","startTime":423.13,"endTime":428.38,"body":"scallywag in 2014, I did slide"},{"speaker":"Deevo","startTime":423.13,"endTime":428.38,"body":"into her DMs. I was blown away."},{"speaker":"Deevo","startTime":428.59,"endTime":431.5,"body":"I had not really been on social"},{"speaker":"Deevo","startTime":428.59,"endTime":431.5,"body":"media. And to this point, people"},{"speaker":"Deevo","startTime":431.5,"endTime":433.0,"body":"are surprised when they hear"},{"speaker":"Deevo","startTime":431.5,"endTime":433.0,"body":"this but I'm a really private"},{"speaker":"Deevo","startTime":433.0,"endTime":435.28,"body":"guy. You know, I like small"},{"speaker":"Deevo","startTime":433.0,"endTime":435.28,"body":"groups of people, intimate"},{"speaker":"Deevo","startTime":435.28,"endTime":438.61,"body":"crowds. I had no intention other"},{"speaker":"Deevo","startTime":435.28,"endTime":438.61,"body":"than just I was fascinated by"},{"speaker":"Deevo","startTime":438.61,"endTime":441.82,"body":"the fact that Lisa traveled the"},{"speaker":"Deevo","startTime":438.61,"endTime":441.82,"body":"globe. And this is the power of"},{"speaker":"Deevo","startTime":441.82,"endTime":444.13,"body":"social media. So there's a point"},{"speaker":"Deevo","startTime":441.82,"endTime":444.13,"body":"to all this, you know, five"},{"speaker":"Deevo","startTime":444.13,"endTime":447.25,"body":"years later when I engaged in"},{"speaker":"Deevo","startTime":444.13,"endTime":447.25,"body":"running a startup company that"},{"speaker":"Deevo","startTime":447.25,"endTime":450.43,"body":"had some arguably really great"},{"speaker":"Deevo","startTime":447.25,"endTime":450.43,"body":"successes, but I slid into her"},{"speaker":"Deevo","startTime":450.43,"endTime":453.7,"body":"DM because I was really blown"},{"speaker":"Deevo","startTime":450.43,"endTime":453.7,"body":"away by, ummm not only her,"},{"speaker":"Deevo","startTime":453.73,"endTime":456.94,"body":"she's a specimen to look at, but"},{"speaker":"Deevo","startTime":453.73,"endTime":456.94,"body":"the fact that she was traveling"},{"speaker":"Deevo","startTime":456.94,"endTime":459.7,"body":"the globe was something that I"},{"speaker":"Deevo","startTime":456.94,"endTime":459.7,"body":"had always wanted to do. And I"},{"speaker":"Deevo","startTime":459.7,"endTime":460.81,"body":"had never been anywhere."},{"speaker":"Lisa Staff","startTime":460.84,"endTime":461.86,"body":"That was all green"},{"speaker":"Lisa Staff","startTime":460.84,"endTime":461.86,"body":"screen."},{"speaker":"Darrell Evans","startTime":461.0,"endTime":465.74,"body":"Green screen."},{"speaker":"Darrell Evans","startTime":461.0,"endTime":465.74,"body":"See, so we're gonna uncover a"},{"speaker":"Darrell Evans","startTime":465.74,"endTime":470.39,"body":"secret here to your brand visual"},{"speaker":"Darrell Evans","startTime":465.74,"endTime":470.39,"body":"storytelling secrets. Is that,"},{"speaker":"Darrell Evans","startTime":470.39,"endTime":472.91,"body":"is that what it is? It's green"},{"speaker":"Darrell Evans","startTime":470.39,"endTime":472.91,"body":"screen. Now I'm just playing."},{"speaker":"Deevo","startTime":473.75,"endTime":474.74,"body":"Fake it till you make it."},{"speaker":"Darrell Evans","startTime":474.77,"endTime":475.43,"body":"I hear you."},{"speaker":"Deevo","startTime":475.79,"endTime":478.82,"body":"That's our story. I met"},{"speaker":"Deevo","startTime":475.79,"endTime":478.82,"body":"her. And before you knew it, we"},{"speaker":"Deevo","startTime":478.82,"endTime":482.09,"body":"were just kind of going back and"},{"speaker":"Deevo","startTime":478.82,"endTime":482.09,"body":"forth and just hit it off in all"},{"speaker":"Deevo","startTime":482.09,"endTime":485.12,"body":"directions of life. And we"},{"speaker":"Deevo","startTime":482.09,"endTime":485.12,"body":"complement each other really"},{"speaker":"Deevo","startTime":485.12,"endTime":490.28,"body":"well. Sprout was born in 2018,"},{"speaker":"Deevo","startTime":485.12,"endTime":490.28,"body":"sort of a soft launch, because"},{"speaker":"Deevo","startTime":490.31,"endTime":492.23,"body":"we needed to funnel money that"},{"speaker":"Deevo","startTime":490.31,"endTime":492.23,"body":"we were making from doing"},{"speaker":"Deevo","startTime":492.23,"endTime":495.23,"body":"workshops and education stuff"},{"speaker":"Deevo","startTime":492.23,"endTime":495.23,"body":"outside of our individual"},{"speaker":"Deevo","startTime":495.23,"endTime":498.62,"body":"brands. And it wasn't until we"},{"speaker":"Deevo","startTime":495.23,"endTime":498.62,"body":"were like, ahhh we're pretty"},{"speaker":"Deevo","startTime":498.62,"endTime":502.01,"body":"good at this. And gosh, darn it,"},{"speaker":"Deevo","startTime":498.62,"endTime":502.01,"body":"our mom's really like us. Maybe"},{"speaker":"Deevo","startTime":502.01,"endTime":504.71,"body":"we can do something with this."},{"speaker":"Deevo","startTime":502.01,"endTime":504.71,"body":"And so we were like, that's kind"},{"speaker":"Deevo","startTime":504.71,"endTime":505.4,"body":"of where it all began."},{"speaker":"Lisa Staff","startTime":505.0,"endTime":507.88,"body":"I think it's taking"},{"speaker":"Lisa Staff","startTime":505.0,"endTime":507.88,"body":"on those passion projects in our"},{"speaker":"Darrell Evans","startTime":505.4,"endTime":505.85,"body":"Gotcha."},{"speaker":"Darrell Evans","startTime":507.88,"endTime":509.98,"body":"lives, right? You get to a"},{"speaker":"Darrell Evans","startTime":507.88,"endTime":509.98,"body":"certain stage in your life where"},{"speaker":"Darrell Evans","startTime":509.98,"endTime":513.01,"body":"you're like, what's the meaning"},{"speaker":"Darrell Evans","startTime":509.98,"endTime":513.01,"body":"of life? And am I really loving"},{"speaker":"Darrell Evans","startTime":513.04,"endTime":515.65,"body":"every minute that I'm spending"},{"speaker":"Darrell Evans","startTime":513.04,"endTime":515.65,"body":"on my business or what I'm"},{"speaker":"Darrell Evans","startTime":515.65,"endTime":518.08,"body":"spending my time doing? So I"},{"speaker":"Darrell Evans","startTime":515.65,"endTime":518.08,"body":"think it was a bit of left"},{"speaker":"Darrell Evans","startTime":518.08,"endTime":520.69,"body":"brain, right brain combining"},{"speaker":"Darrell Evans","startTime":518.08,"endTime":520.69,"body":"together and doing those things"},{"speaker":"Darrell Evans","startTime":520.69,"endTime":524.23,"body":"that we find satisfying. And"},{"speaker":"Darrell Evans","startTime":520.69,"endTime":524.23,"body":"things that as you do that"},{"speaker":"Darrell Evans","startTime":524.23,"endTime":528.4,"body":"introspection are your talents"},{"speaker":"Darrell Evans","startTime":524.23,"endTime":528.4,"body":"or the things that you were just"},{"speaker":"Darrell Evans","startTime":528.4,"endTime":529.39,"body":"really enjoy doing."},{"speaker":"Deevo","startTime":529.75,"endTime":531.52,"body":"Are you the left brain or"},{"speaker":"Deevo","startTime":529.75,"endTime":531.52,"body":"am I the right brain? Or are you"},{"speaker":"Deevo","startTime":531.52,"endTime":532.36,"body":"the right and I'm the left?"},{"speaker":"Darrell Evans","startTime":532.48,"endTime":534.73,"body":"Let me ask Lisa,"},{"speaker":"Darrell Evans","startTime":532.48,"endTime":534.73,"body":"this. So Lisa, you're a"},{"speaker":"Darrell Evans","startTime":534.73,"endTime":536.47,"body":"photographer obviously, because"},{"speaker":"Darrell Evans","startTime":534.73,"endTime":536.47,"body":"you've been doing this for a"},{"speaker":"Darrell Evans","startTime":536.47,"endTime":539.62,"body":"couple of decades. But talk"},{"speaker":"Darrell Evans","startTime":536.47,"endTime":539.62,"body":"about your traveling the world"},{"speaker":"Darrell Evans","startTime":539.65,"endTime":541.6,"body":"component of running your"},{"speaker":"Darrell Evans","startTime":539.65,"endTime":541.6,"body":"business and traveling the"},{"speaker":"Darrell Evans","startTime":541.6,"endTime":542.92,"body":"world. What was important to you"},{"speaker":"Darrell Evans","startTime":541.6,"endTime":542.92,"body":"about that?"},{"speaker":"Lisa Staff","startTime":543.22,"endTime":545.95,"body":"I think as far as"},{"speaker":"Lisa Staff","startTime":543.22,"endTime":545.95,"body":"social media goes, it is a very"},{"speaker":"Lisa Staff","startTime":545.95,"endTime":549.34,"body":"social thing. So it's something"},{"speaker":"Lisa Staff","startTime":545.95,"endTime":549.34,"body":"that when I started when I"},{"speaker":"Lisa Staff","startTime":549.34,"endTime":552.1,"body":"rebranded my business, I was all"},{"speaker":"Lisa Staff","startTime":549.34,"endTime":552.1,"body":"about making connections with"},{"speaker":"Lisa Staff","startTime":552.1,"endTime":554.83,"body":"people. And that's the one thing"},{"speaker":"Lisa Staff","startTime":552.1,"endTime":554.83,"body":"that, you know, someone reaches"},{"speaker":"Lisa Staff","startTime":554.83,"endTime":556.78,"body":"out to you, you respond to them"},{"speaker":"Lisa Staff","startTime":554.83,"endTime":556.78,"body":"just like you do in a"},{"speaker":"Lisa Staff","startTime":556.78,"endTime":560.68,"body":"conversation. It's the new sort"},{"speaker":"Lisa Staff","startTime":556.78,"endTime":560.68,"body":"of networking. And we network"},{"speaker":"Lisa Staff","startTime":560.68,"endTime":564.13,"body":"with all sorts of people because"},{"speaker":"Lisa Staff","startTime":560.68,"endTime":564.13,"body":"we don't realize, not doing it"},{"speaker":"Lisa Staff","startTime":564.16,"endTime":566.86,"body":"in a selfish sort of way, but"},{"speaker":"Lisa Staff","startTime":564.16,"endTime":566.86,"body":"you just never realize where"},{"speaker":"Lisa Staff","startTime":566.86,"endTime":569.44,"body":"that connection is going to"},{"speaker":"Lisa Staff","startTime":566.86,"endTime":569.44,"body":"lead. And we've been in places,"},{"speaker":"Lisa Staff","startTime":569.44,"endTime":572.23,"body":"I've been in airports in London,"},{"speaker":"Lisa Staff","startTime":569.44,"endTime":572.23,"body":"where someone that I've been"},{"speaker":"Lisa Staff","startTime":572.23,"endTime":574.93,"body":"connecting with, and having"},{"speaker":"Lisa Staff","startTime":572.23,"endTime":574.93,"body":"discussions, I met someone in"},{"speaker":"Lisa Staff","startTime":574.93,"endTime":577.78,"body":"Greece too, that called me out"},{"speaker":"Lisa Staff","startTime":574.93,"endTime":577.78,"body":"on the street. I don't have that"},{"speaker":"Lisa Staff","startTime":577.78,"endTime":578.83,"body":"large of a following."},{"speaker":"Darrell Evans","startTime":578.86,"endTime":579.61,"body":"That's awesome."},{"speaker":"Lisa Staff","startTime":579.72,"endTime":582.84,"body":"But it's connecting"},{"speaker":"Lisa Staff","startTime":579.72,"endTime":582.84,"body":"with those people, that you're"},{"speaker":"Lisa Staff","startTime":582.84,"endTime":585.3,"body":"just kind of creating"},{"speaker":"Lisa Staff","startTime":582.84,"endTime":585.3,"body":"friendships, and we've done that"},{"speaker":"Lisa Staff","startTime":585.3,"endTime":588.78,"body":"through our business and through"},{"speaker":"Lisa Staff","startTime":585.3,"endTime":588.78,"body":"our podcast has been fantastic."},{"speaker":"Lisa Staff","startTime":589.05,"endTime":591.72,"body":"You know, we sort of really and"},{"speaker":"Lisa Staff","startTime":589.05,"endTime":591.72,"body":"I'm kind of going off topic, but"},{"speaker":"Lisa Staff","startTime":591.72,"endTime":596.16,"body":"we've sort of really hit that"},{"speaker":"Lisa Staff","startTime":591.72,"endTime":596.16,"body":"hard when COVID started, because"},{"speaker":"Lisa Staff","startTime":596.16,"endTime":599.01,"body":"all of a sudden we're like, hmm"},{"speaker":"Lisa Staff","startTime":596.16,"endTime":599.01,"body":"we're just kind of sitting in"},{"speaker":"Lisa Staff","startTime":599.01,"endTime":601.59,"body":"our homes and not that, we love"},{"speaker":"Lisa Staff","startTime":599.01,"endTime":601.59,"body":"our friends, but our friend"},{"speaker":"Lisa Staff","startTime":601.59,"endTime":604.44,"body":"group aren't always the five"},{"speaker":"Lisa Staff","startTime":601.59,"endTime":604.44,"body":"people you want to surround"},{"speaker":"Lisa Staff","startTime":604.44,"endTime":606.78,"body":"yourself with. So we were able"},{"speaker":"Lisa Staff","startTime":604.44,"endTime":606.78,"body":"to surround ourselves and"},{"speaker":"Lisa Staff","startTime":606.78,"endTime":610.56,"body":"connect with people that just"},{"speaker":"Lisa Staff","startTime":606.78,"endTime":610.56,"body":"gave such great value or insight"},{"speaker":"Lisa Staff","startTime":610.56,"endTime":613.77,"body":"or accelerated where we were at"},{"speaker":"Lisa Staff","startTime":610.56,"endTime":613.77,"body":"or gave us other ideas or"},{"speaker":"Lisa Staff","startTime":613.77,"endTime":616.62,"body":"conversations that we could"},{"speaker":"Lisa Staff","startTime":613.77,"endTime":616.62,"body":"have. And we've been able to do"},{"speaker":"Lisa Staff","startTime":616.62,"endTime":619.14,"body":"that through all the facets of"},{"speaker":"Lisa Staff","startTime":616.62,"endTime":619.14,"body":"our businesses, through our"},{"speaker":"Lisa Staff","startTime":619.14,"endTime":623.31,"body":"social media, and being able to"},{"speaker":"Lisa Staff","startTime":619.14,"endTime":623.31,"body":"connect with those clients that"},{"speaker":"Lisa Staff","startTime":623.49,"endTime":626.97,"body":"elevate us, that we're able to"},{"speaker":"Lisa Staff","startTime":623.49,"endTime":626.97,"body":"make a difference with and they"},{"speaker":"Lisa Staff","startTime":627.0,"endTime":629.76,"body":"are able to make a difference"},{"speaker":"Lisa Staff","startTime":627.0,"endTime":629.76,"body":"with us. We're able to kind of"},{"speaker":"Lisa Staff","startTime":630.03,"endTime":633.45,"body":"streamline our process as well,"},{"speaker":"Lisa Staff","startTime":630.03,"endTime":633.45,"body":"since we started and be able to"},{"speaker":"Lisa Staff","startTime":633.45,"endTime":637.47,"body":"align with those people that we"},{"speaker":"Lisa Staff","startTime":633.45,"endTime":637.47,"body":"believe in as well. I think we"},{"speaker":"Lisa Staff","startTime":637.47,"endTime":640.77,"body":"all make decisions in business"},{"speaker":"Lisa Staff","startTime":637.47,"endTime":640.77,"body":"when we're starting up and"},{"speaker":"Lisa Staff","startTime":640.77,"endTime":643.11,"body":"partnering with people because"},{"speaker":"Lisa Staff","startTime":640.77,"endTime":643.11,"body":"you're like, I gotta make some"},{"speaker":"Lisa Staff","startTime":643.11,"endTime":645.6,"body":"money. You know, we've got to"},{"speaker":"Lisa Staff","startTime":643.11,"endTime":645.6,"body":"get this business going. And"},{"speaker":"Lisa Staff","startTime":645.6,"endTime":648.27,"body":"then you create those"},{"speaker":"Lisa Staff","startTime":645.6,"endTime":648.27,"body":"relationships that aren't as"},{"speaker":"Lisa Staff","startTime":648.27,"endTime":651.36,"body":"positive. You learn from them"},{"speaker":"Lisa Staff","startTime":648.27,"endTime":651.36,"body":"but maybe they aren't as"},{"speaker":"Lisa Staff","startTime":651.36,"endTime":654.66,"body":"positive and the people that you"},{"speaker":"Lisa Staff","startTime":651.36,"endTime":654.66,"body":"want to connect and create that"},{"speaker":"Lisa Staff","startTime":654.66,"endTime":655.56,"body":"relationship with."},{"speaker":"Deevo","startTime":655.92,"endTime":658.05,"body":"I think he also wanted"},{"speaker":"Deevo","startTime":655.92,"endTime":658.05,"body":"you to answer why it was so"},{"speaker":"Deevo","startTime":658.05,"endTime":660.18,"body":"important that you traveled and"},{"speaker":"Deevo","startTime":658.05,"endTime":660.18,"body":"what you learned from that?"},{"speaker":"Lisa Staff","startTime":660.36,"endTime":663.42,"body":"Well, I think"},{"speaker":"Lisa Staff","startTime":660.36,"endTime":663.42,"body":"traveling opens up your mind to"},{"speaker":"Lisa Staff","startTime":663.42,"endTime":666.18,"body":"a lot of different things. I"},{"speaker":"Lisa Staff","startTime":663.42,"endTime":666.18,"body":"think it can be kind of symbolic"},{"speaker":"Lisa Staff","startTime":666.42,"endTime":668.67,"body":"of your life and stepping"},{"speaker":"Lisa Staff","startTime":666.42,"endTime":668.67,"body":"outside of your comfort zone"},{"speaker":"Lisa Staff","startTime":668.67,"endTime":672.27,"body":"when you throw yourself into"},{"speaker":"Lisa Staff","startTime":668.67,"endTime":672.27,"body":"something that's unknown. And"},{"speaker":"Lisa Staff","startTime":672.27,"endTime":676.2,"body":"you're just making ways, you end"},{"speaker":"Lisa Staff","startTime":672.27,"endTime":676.2,"body":"up communicating with people"},{"speaker":"Lisa Staff","startTime":676.2,"endTime":678.81,"body":"that you never would have"},{"speaker":"Lisa Staff","startTime":676.2,"endTime":678.81,"body":"communicated with. People are so"},{"speaker":"Lisa Staff","startTime":678.81,"endTime":681.3,"body":"nice to you, people reach out to"},{"speaker":"Lisa Staff","startTime":678.81,"endTime":681.3,"body":"you, they make the difference."},{"speaker":"Lisa Staff","startTime":681.3,"endTime":683.28,"body":"And you just, you broaden your"},{"speaker":"Lisa Staff","startTime":681.3,"endTime":683.28,"body":"horizons."},{"speaker":"Deevo","startTime":683.31,"endTime":685.32,"body":"Not the men in Italy,"},{"speaker":"Deevo","startTime":683.31,"endTime":685.32,"body":"they're not nice to you."},{"speaker":"Lisa Staff","startTime":685.5,"endTime":687.75,"body":"Men in Italy are not"},{"speaker":"Lisa Staff","startTime":685.5,"endTime":687.75,"body":"nice to you. You do things you"},{"speaker":"Lisa Staff","startTime":687.75,"endTime":689.91,"body":"never would have done. I jumped"},{"speaker":"Lisa Staff","startTime":687.75,"endTime":689.91,"body":"out of airplanes when I was"},{"speaker":"Lisa Staff","startTime":689.91,"endTime":691.98,"body":"traveling, which I would dhave"},{"speaker":"Lisa Staff","startTime":689.91,"endTime":691.98,"body":"never done at home."},{"speaker":"Darrell Evans","startTime":692.07,"endTime":693.69,"body":"Yeah, I'm a"},{"speaker":"Darrell Evans","startTime":692.07,"endTime":693.69,"body":"traveler. So believe me, I"},{"speaker":"Darrell Evans","startTime":693.69,"endTime":696.24,"body":"haven't traveled to probably as"},{"speaker":"Darrell Evans","startTime":693.69,"endTime":696.24,"body":"many places as you have. But I"},{"speaker":"Darrell Evans","startTime":696.24,"endTime":700.41,"body":"love the exploration, the"},{"speaker":"Darrell Evans","startTime":696.24,"endTime":700.41,"body":"learning, the culture. You'd be"},{"speaker":"Darrell Evans","startTime":700.41,"endTime":703.44,"body":"surprised at the hospitality."},{"speaker":"Darrell Evans","startTime":700.41,"endTime":703.44,"body":"And again, it's not 100%"},{"speaker":"Darrell Evans","startTime":703.44,"endTime":706.59,"body":"everywhere you go, but you know,"},{"speaker":"Darrell Evans","startTime":703.44,"endTime":706.59,"body":"the hospitality, the warmth, the"},{"speaker":"Darrell Evans","startTime":706.59,"endTime":709.02,"body":"greetings. It's almost like"},{"speaker":"Darrell Evans","startTime":706.59,"endTime":709.02,"body":"we're all a part of the human"},{"speaker":"Darrell Evans","startTime":709.02,"endTime":709.74,"body":"community, right?"},{"speaker":"Lisa Staff","startTime":709.77,"endTime":710.01,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":710.0,"endTime":711.89,"body":"And so that's"},{"speaker":"Darrell Evans","startTime":710.0,"endTime":711.89,"body":"what I've learned, as I've"},{"speaker":"Darrell Evans","startTime":711.89,"endTime":716.36,"body":"traveled and, again, just going"},{"speaker":"Darrell Evans","startTime":711.89,"endTime":716.36,"body":"someplace, and just taking in"},{"speaker":"Darrell Evans","startTime":716.36,"endTime":719.39,"body":"what the lifestyle is there. But"},{"speaker":"Darrell Evans","startTime":716.36,"endTime":719.39,"body":"the similarities and the"},{"speaker":"Darrell Evans","startTime":719.39,"endTime":722.15,"body":"differences and how it all"},{"speaker":"Darrell Evans","startTime":719.39,"endTime":722.15,"body":"blends in. So it's wonderful."},{"speaker":"Darrell Evans","startTime":722.18,"endTime":724.76,"body":"Deevo, you said something. I've"},{"speaker":"Darrell Evans","startTime":722.18,"endTime":724.76,"body":"got to go back to you. Talk to"},{"speaker":"Darrell Evans","startTime":724.76,"endTime":727.34,"body":"us about your thought process as"},{"speaker":"Darrell Evans","startTime":724.76,"endTime":727.34,"body":"you were transitioning. What was"},{"speaker":"Darrell Evans","startTime":727.34,"endTime":730.49,"body":"it that you sought on the other"},{"speaker":"Darrell Evans","startTime":727.34,"endTime":730.49,"body":"side? I always say that we are"},{"speaker":"Darrell Evans","startTime":730.49,"endTime":734.51,"body":"motivated not just by goals, or,"},{"speaker":"Darrell Evans","startTime":730.49,"endTime":734.51,"body":"you know, we like some, what is"},{"speaker":"Darrell Evans","startTime":734.54,"endTime":737.27,"body":"my purpose, I mean, some of that"},{"speaker":"Darrell Evans","startTime":734.54,"endTime":737.27,"body":"can feel wishy washy and"},{"speaker":"Darrell Evans","startTime":737.27,"endTime":739.82,"body":"esoteric, we can set goals that"},{"speaker":"Darrell Evans","startTime":737.27,"endTime":739.82,"body":"don't have meaning, so"},{"speaker":"Darrell Evans","startTime":739.82,"endTime":742.85,"body":"therefore, they don't matter."},{"speaker":"Darrell Evans","startTime":739.82,"endTime":742.85,"body":"But when you make a lifestyle"},{"speaker":"Darrell Evans","startTime":742.85,"endTime":746.18,"body":"change like that, both in life"},{"speaker":"Darrell Evans","startTime":742.85,"endTime":746.18,"body":"and business. I know because"},{"speaker":"Darrell Evans","startTime":746.18,"endTime":749.27,"body":"I've been through it multiple"},{"speaker":"Darrell Evans","startTime":746.18,"endTime":749.27,"body":"times, that it requires"},{"speaker":"Darrell Evans","startTime":749.27,"endTime":752.81,"body":"something different inside. And"},{"speaker":"Darrell Evans","startTime":749.27,"endTime":752.81,"body":"I just want to talk you through"},{"speaker":"Darrell Evans","startTime":752.81,"endTime":756.11,"body":"that if you can take us back to"},{"speaker":"Darrell Evans","startTime":752.81,"endTime":756.11,"body":"those days. And then we'll catch"},{"speaker":"Darrell Evans","startTime":756.11,"endTime":758.99,"body":"up to today's cool stuff that's"},{"speaker":"Darrell Evans","startTime":756.11,"endTime":758.99,"body":"going on. But I don't want to"},{"speaker":"Darrell Evans","startTime":758.99,"endTime":761.45,"body":"miss the opportunity for that"},{"speaker":"Darrell Evans","startTime":758.99,"endTime":761.45,"body":"big life moment for you."},{"speaker":"Deevo","startTime":761.96,"endTime":765.47,"body":"Yeah, it wasn't anything"},{"speaker":"Deevo","startTime":761.96,"endTime":765.47,"body":"that I can pinpoint on one"},{"speaker":"Deevo","startTime":765.47,"endTime":768.26,"body":"particular thing. I heard a"},{"speaker":"Deevo","startTime":765.47,"endTime":768.26,"body":"quote yesterday. We were"},{"speaker":"Deevo","startTime":768.26,"endTime":772.85,"body":"watching something and it said"},{"speaker":"Deevo","startTime":768.26,"endTime":772.85,"body":"chaos is a ladder. And my launch"},{"speaker":"Deevo","startTime":772.88,"endTime":777.38,"body":"into my new world was sort of"},{"speaker":"Deevo","startTime":772.88,"endTime":777.38,"body":"climbing a ladder of chaos. And"},{"speaker":"Deevo","startTime":777.38,"endTime":779.81,"body":"you can interpret that in"},{"speaker":"Deevo","startTime":777.38,"endTime":779.81,"body":"multiple directions, chaos up or"},{"speaker":"Deevo","startTime":779.81,"endTime":783.29,"body":"chaos down. I'm an ex-college"},{"speaker":"Deevo","startTime":779.81,"endTime":783.29,"body":"athlete, I played football and I"},{"speaker":"Deevo","startTime":783.32,"endTime":785.66,"body":"played professional volleyball,"},{"speaker":"Deevo","startTime":783.32,"endTime":785.66,"body":"I used to be a professional"},{"speaker":"Deevo","startTime":785.66,"endTime":788.93,"body":"boxer, all sorts of things. And"},{"speaker":"Deevo","startTime":785.66,"endTime":788.93,"body":"one thing I always noticed when"},{"speaker":"Deevo","startTime":788.93,"endTime":791.69,"body":"I was on the field, you hear"},{"speaker":"Deevo","startTime":788.93,"endTime":791.69,"body":"people talk about this flow"},{"speaker":"Deevo","startTime":791.69,"endTime":795.35,"body":"state, but nothing else mattered"},{"speaker":"Deevo","startTime":791.69,"endTime":795.35,"body":"to me. Like, I literally was in"},{"speaker":"Deevo","startTime":795.35,"endTime":799.37,"body":"this space and time that sort of"},{"speaker":"Deevo","startTime":795.35,"endTime":799.37,"body":"froze everything around me. And"},{"speaker":"Deevo","startTime":799.37,"endTime":801.77,"body":"for those 90 minutes, or for"},{"speaker":"Deevo","startTime":799.37,"endTime":801.77,"body":"those six and a half minutes"},{"speaker":"Deevo","startTime":801.77,"endTime":803.87,"body":"where I was getting my ass"},{"speaker":"Deevo","startTime":801.77,"endTime":803.87,"body":"kicked in the gym, or in the"},{"speaker":"Deevo","startTime":803.87,"endTime":807.29,"body":"boxing ring or playing football,"},{"speaker":"Deevo","startTime":803.87,"endTime":807.29,"body":"nothing else really mattered in"},{"speaker":"Deevo","startTime":807.29,"endTime":811.67,"body":"that space. And I noticed that"},{"speaker":"Deevo","startTime":807.29,"endTime":811.67,"body":"when I left college, and I"},{"speaker":"Deevo","startTime":811.67,"endTime":815.96,"body":"started doing this nine to five"},{"speaker":"Deevo","startTime":811.67,"endTime":815.96,"body":"stuff, and I got married. And"},{"speaker":"Deevo","startTime":815.99,"endTime":818.99,"body":"this is not a denigration of my"},{"speaker":"Deevo","startTime":815.99,"endTime":818.99,"body":"ex-wife or anything, you know."},{"speaker":"Darrell Evans","startTime":818.99,"endTime":819.32,"body":"I understand."},{"speaker":"Deevo","startTime":819.0,"endTime":821.19,"body":"It is what it is. It"},{"speaker":"Deevo","startTime":819.0,"endTime":821.19,"body":"taught me the failures and"},{"speaker":"Deevo","startTime":821.19,"endTime":824.04,"body":"lessons that I needed to learn."},{"speaker":"Deevo","startTime":821.19,"endTime":824.04,"body":"But I noticed that I didn't have"},{"speaker":"Deevo","startTime":824.04,"endTime":827.82,"body":"any flow state anymore. I hated"},{"speaker":"Deevo","startTime":824.04,"endTime":827.82,"body":"getting up and going to work. I"},{"speaker":"Deevo","startTime":827.82,"endTime":830.34,"body":"hated doing the work that I was"},{"speaker":"Deevo","startTime":827.82,"endTime":830.34,"body":"doing. It was just like boring."},{"speaker":"Deevo","startTime":830.4,"endTime":833.64,"body":"But what I noticed is that I'd"},{"speaker":"Deevo","startTime":830.4,"endTime":833.64,"body":"be in these meetings all day"},{"speaker":"Deevo","startTime":833.64,"endTime":837.0,"body":"long. For some people that might"},{"speaker":"Deevo","startTime":833.64,"endTime":837.0,"body":"be their, their power position."},{"speaker":"Deevo","startTime":837.15,"endTime":840.33,"body":"You do you, I'll do me but what"},{"speaker":"Deevo","startTime":837.15,"endTime":840.33,"body":"I noticed is that I never really"},{"speaker":"Deevo","startTime":840.33,"endTime":843.27,"body":"got into any sort of a flow"},{"speaker":"Deevo","startTime":840.33,"endTime":843.27,"body":"state in anything I was doing. I"},{"speaker":"Deevo","startTime":843.27,"endTime":847.11,"body":"never had that energy where I"},{"speaker":"Deevo","startTime":843.27,"endTime":847.11,"body":"was like, I cannot wait to do"},{"speaker":"Deevo","startTime":847.11,"endTime":849.93,"body":"this or I cannot wait to be part"},{"speaker":"Deevo","startTime":847.11,"endTime":849.93,"body":"of this. Like, getting in the"},{"speaker":"Deevo","startTime":849.93,"endTime":852.24,"body":"office every afternoon at four"},{"speaker":"Deevo","startTime":849.93,"endTime":852.24,"body":"o'clock to sing happy birthday"},{"speaker":"Deevo","startTime":852.24,"endTime":854.94,"body":"to the next Martha's birthday"},{"speaker":"Deevo","startTime":852.24,"endTime":854.94,"body":"every afternoon at four, it just"},{"speaker":"Deevo","startTime":854.94,"endTime":858.48,"body":"wasn't anything that excited me"},{"speaker":"Deevo","startTime":854.94,"endTime":858.48,"body":"or doing TPX reports and, and"},{"speaker":"Deevo","startTime":858.48,"endTime":861.78,"body":"filling out spreadsheets and"},{"speaker":"Deevo","startTime":858.48,"endTime":861.78,"body":"data analysis and all the things"},{"speaker":"Deevo","startTime":861.78,"endTime":865.98,"body":"that I was doing and mind you I"},{"speaker":"Deevo","startTime":861.78,"endTime":865.98,"body":"was getting paid almost $300,000"},{"speaker":"Deevo","startTime":865.98,"endTime":867.18,"body":"to do what I was doing  . . ."},{"speaker":"Darrell Evans","startTime":867.0,"endTime":867.57,"body":"Yeah."},{"speaker":"Deevo","startTime":867.15,"endTime":872.107,"body":". . . as a salary. So it"},{"speaker":"Deevo","startTime":867.15,"endTime":872.107,"body":"wasn't like I was like this"},{"speaker":"Darrell Evans","startTime":867.21,"endTime":867.48,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":872.203,"endTime":878.209,"body":"chump. I had climbed pretty high"},{"speaker":"Darrell Evans","startTime":872.203,"endTime":878.209,"body":"into the business world. And I"},{"speaker":"Darrell Evans","startTime":878.304,"endTime":884.311,"body":"was doing on the surface really"},{"speaker":"Darrell Evans","startTime":878.304,"endTime":884.311,"body":"big important things. But every"},{"speaker":"Deevo","startTime":880.71,"endTime":942.06,"body":". . . but still do this."},{"speaker":"Deevo","startTime":880.71,"endTime":942.06,"body":"So I literally did the nine to"},{"speaker":"Deevo","startTime":884.406,"endTime":890.413,"body":"day I'd walk home and I'm like,"},{"speaker":"Deevo","startTime":884.406,"endTime":890.413,"body":"that's it? I just I put in nine"},{"speaker":"Deevo","startTime":890.508,"endTime":895.752,"body":"hours, 10 hours doing TPX"},{"speaker":"Deevo","startTime":890.508,"endTime":895.752,"body":"reports. Now what? But then I"},{"speaker":"Deevo","startTime":895.847,"endTime":901.472,"body":"noticed when I started really"},{"speaker":"Deevo","startTime":895.847,"endTime":901.472,"body":"getting back into my hobby of"},{"speaker":"Deevo","startTime":901.567,"endTime":907.574,"body":"taking photos that when I was in"},{"speaker":"Deevo","startTime":901.567,"endTime":907.574,"body":"that space with the clients, I"},{"speaker":"Deevo","startTime":907.669,"endTime":913.58,"body":"was like, I'm doing shit that"},{"speaker":"Deevo","startTime":907.669,"endTime":913.58,"body":"really makes my soul go on fire."},{"speaker":"Deevo","startTime":913.676,"endTime":919.396,"body":"I get goosebumps telling you as"},{"speaker":"Deevo","startTime":913.676,"endTime":919.396,"body":"I'm thinking about it, and I"},{"speaker":"Deevo","startTime":919.492,"endTime":925.403,"body":"started noticing that when I was"},{"speaker":"Deevo","startTime":919.492,"endTime":925.403,"body":"doing something that I really"},{"speaker":"Deevo","startTime":925.498,"endTime":931.695,"body":"enjoyed, I was really excited. I"},{"speaker":"Deevo","startTime":925.498,"endTime":931.695,"body":"was really passionate, it didn't"},{"speaker":"Deevo","startTime":931.79,"endTime":937.797,"body":"matter if I was there for three"},{"speaker":"Deevo","startTime":931.79,"endTime":937.797,"body":"hours or six hours, I was doing"},{"speaker":"Deevo","startTime":937.892,"endTime":942.945,"body":"something that really excited"},{"speaker":"Deevo","startTime":937.892,"endTime":942.945,"body":"me. So I started really"},{"speaker":"Deevo","startTime":942.06,"endTime":944.85,"body":"five, well, actually, for me, it"},{"speaker":"Deevo","startTime":942.06,"endTime":944.85,"body":"was like 6am, because California"},{"speaker":"Deevo","startTime":943.041,"endTime":949.238,"body":"analyzing that and taking a look"},{"speaker":"Deevo","startTime":943.041,"endTime":949.238,"body":"at the differences between doing"},{"speaker":"Deevo","startTime":944.85,"endTime":947.7,"body":"traffic is bonkers. And I would"},{"speaker":"Deevo","startTime":944.85,"endTime":947.7,"body":"have to drive in two hours"},{"speaker":"Deevo","startTime":947.7,"endTime":950.34,"body":"against the traffic if I left at"},{"speaker":"Deevo","startTime":947.7,"endTime":950.34,"body":"eight. So I'd literally be at"},{"speaker":"Deevo","startTime":949.333,"endTime":955.34,"body":"the TPX reports and connecting"},{"speaker":"Deevo","startTime":949.333,"endTime":955.34,"body":"with clients taking photographs."},{"speaker":"Deevo","startTime":950.34,"endTime":953.4,"body":"the office from 6am till about"},{"speaker":"Deevo","startTime":950.34,"endTime":953.4,"body":"6pm at night. And then I would"},{"speaker":"Deevo","startTime":953.4,"endTime":955.59,"body":"come home and schedule"},{"speaker":"Deevo","startTime":953.4,"endTime":955.59,"body":"photoshoots with whomever I"},{"speaker":"Deevo","startTime":955.435,"endTime":961.251,"body":"TPX reports, photographs with"},{"speaker":"Deevo","startTime":955.435,"endTime":961.251,"body":"clients. And it's like, you can"},{"speaker":"Deevo","startTime":955.59,"endTime":958.2,"body":"could possibly photograph, just"},{"speaker":"Deevo","startTime":955.59,"endTime":958.2,"body":"so I could start building up"},{"speaker":"Deevo","startTime":958.2,"endTime":961.05,"body":"that portfolio. And before you"},{"speaker":"Deevo","startTime":958.2,"endTime":961.05,"body":"knew it, I was like, I'm really"},{"speaker":"Deevo","startTime":961.11,"endTime":964.32,"body":"effing good at this piece of the"},{"speaker":"Deevo","startTime":961.11,"endTime":964.32,"body":"world, I'm really excited about"},{"speaker":"Deevo","startTime":961.346,"endTime":966.78,"body":"just start to see the bandwidth"},{"speaker":"Deevo","startTime":961.346,"endTime":966.78,"body":"of the energy, get really"},{"speaker":"Deevo","startTime":964.32,"endTime":967.38,"body":"it, there has to be something to"},{"speaker":"Deevo","startTime":964.32,"endTime":967.38,"body":"follow there. And I've always"},{"speaker":"Deevo","startTime":966.876,"endTime":972.978,"body":"excited when I talked about one,"},{"speaker":"Deevo","startTime":966.876,"endTime":972.978,"body":"and then I would talk about the"},{"speaker":"Deevo","startTime":967.38,"endTime":971.34,"body":"believed that you can have"},{"speaker":"Deevo","startTime":967.38,"endTime":971.34,"body":"success in almost anything you"},{"speaker":"Deevo","startTime":971.34,"endTime":974.73,"body":"do, if you can be clear and"},{"speaker":"Deevo","startTime":971.34,"endTime":974.73,"body":"aligned with whatever your"},{"speaker":"Deevo","startTime":973.073,"endTime":978.793,"body":"other and I was like, this is"},{"speaker":"Deevo","startTime":973.073,"endTime":978.793,"body":"just not something that I want"},{"speaker":"Deevo","startTime":974.73,"endTime":978.42,"body":"purpose is to do that. So if"},{"speaker":"Deevo","startTime":974.73,"endTime":978.42,"body":"that means the best yard man"},{"speaker":"Deevo","startTime":978.42,"endTime":982.23,"body":"possible, then go be it. If that"},{"speaker":"Deevo","startTime":978.42,"endTime":982.23,"body":"means being the best pet groomer"},{"speaker":"Deevo","startTime":978.889,"endTime":984.8,"body":"to do for the rest of my life."},{"speaker":"Deevo","startTime":978.889,"endTime":984.8,"body":"And so I started crafting these"},{"speaker":"Deevo","startTime":982.23,"endTime":984.3,"body":"possible, and that gets you"},{"speaker":"Deevo","startTime":982.23,"endTime":984.3,"body":"excited playing with Fluffy and"},{"speaker":"Deevo","startTime":984.3,"endTime":988.2,"body":"Fifi, then effing do it. If it"},{"speaker":"Deevo","startTime":984.3,"endTime":988.2,"body":"means taking photos, find a way"},{"speaker":"Deevo","startTime":984.895,"endTime":990.806,"body":"plans on how I could build up"},{"speaker":"Deevo","startTime":984.895,"endTime":990.806,"body":"one of these enterprises so that"},{"speaker":"Deevo","startTime":988.2,"endTime":992.25,"body":"to make that fill your mission"},{"speaker":"Deevo","startTime":988.2,"endTime":992.25,"body":"bucket, and then go out and do"},{"speaker":"Deevo","startTime":990.902,"endTime":997.099,"body":"I could actually eat and feed my"},{"speaker":"Deevo","startTime":990.902,"endTime":997.099,"body":"wife at the time and my kids . ."},{"speaker":"Deevo","startTime":992.25,"endTime":994.74,"body":"it. And that was just sort of"},{"speaker":"Deevo","startTime":992.25,"endTime":994.74,"body":"finally I was like, I'm done"},{"speaker":"Deevo","startTime":994.74,"endTime":996.63,"body":"with this world. I'm gonna step"},{"speaker":"Deevo","startTime":994.74,"endTime":996.63,"body":"into this one. And that was"},{"speaker":"Deevo","startTime":996.63,"endTime":997.29,"body":"pretty much it."},{"speaker":"Deevo","startTime":997.194,"endTime":997.29,"body":"."},{"speaker":"Lisa Staff","startTime":997.54,"endTime":998.68,"body":"Can I just add to"},{"speaker":"Lisa Staff","startTime":997.54,"endTime":998.68,"body":"that?"},{"speaker":"Darrell Evans","startTime":998.74,"endTime":999.61,"body":"Yes, you can."},{"speaker":"Lisa Staff","startTime":999.88,"endTime":1002.88,"body":"And I'm not a sports"},{"speaker":"Lisa Staff","startTime":999.88,"endTime":1002.88,"body":"athlete. I've never been in that"},{"speaker":"Lisa Staff","startTime":1002.88,"endTime":1005.79,"body":"flow state. But I think"},{"speaker":"Lisa Staff","startTime":1002.88,"endTime":1005.79,"body":"everybody has a flow state that"},{"speaker":"Lisa Staff","startTime":1005.79,"endTime":1007.56,"body":"they find when they really enjoy"},{"speaker":"Lisa Staff","startTime":1005.79,"endTime":1007.56,"body":"something."},{"speaker":"Darrell Evans","startTime":1007.71,"endTime":1008.58,"body":"A 100%."},{"speaker":"Lisa Staff","startTime":1008.0,"endTime":1010.85,"body":"When you talk about"},{"speaker":"Lisa Staff","startTime":1008.0,"endTime":1010.85,"body":"that mind shift change."},{"speaker":"Lisa Staff","startTime":1011.18,"endTime":1015.08,"body":"Sometimes it's not voluntary."},{"speaker":"Lisa Staff","startTime":1011.18,"endTime":1015.08,"body":"Sometimes you're living that"},{"speaker":"Lisa Staff","startTime":1015.08,"endTime":1018.53,"body":"life, and you haven't had that"},{"speaker":"Lisa Staff","startTime":1015.08,"endTime":1018.53,"body":"aha moment that's like, oh, you"},{"speaker":"Lisa Staff","startTime":1018.53,"endTime":1021.29,"body":"know what? This is my routine,"},{"speaker":"Lisa Staff","startTime":1018.53,"endTime":1021.29,"body":"but I'm not really happy in it."},{"speaker":"Lisa Staff","startTime":1021.65,"endTime":1025.91,"body":"I was kind of pushed into that"},{"speaker":"Lisa Staff","startTime":1021.65,"endTime":1025.91,"body":"mind shift change by my marriage"},{"speaker":"Lisa Staff","startTime":1025.91,"endTime":1029.27,"body":"ending. And trying to figure out"},{"speaker":"Lisa Staff","startTime":1025.91,"endTime":1029.27,"body":"okay, well, my business had been"},{"speaker":"Lisa Staff","startTime":1029.27,"endTime":1032.27,"body":"branded with my partner for X"},{"speaker":"Lisa Staff","startTime":1029.27,"endTime":1032.27,"body":"amount of years, nobody knows"},{"speaker":"Lisa Staff","startTime":1032.27,"endTime":1035.81,"body":"what I'm doing. So in that"},{"speaker":"Lisa Staff","startTime":1032.27,"endTime":1035.81,"body":"instance, I was kind of thrown"},{"speaker":"Lisa Staff","startTime":1035.81,"endTime":1038.15,"body":"into it. And I was speaking to a"},{"speaker":"Lisa Staff","startTime":1035.81,"endTime":1038.15,"body":"girlfriend actually yesterday"},{"speaker":"Lisa Staff","startTime":1038.48,"endTime":1040.52,"body":"and she's trying to make a"},{"speaker":"Lisa Staff","startTime":1038.48,"endTime":1040.52,"body":"change in her life too and she"},{"speaker":"Lisa Staff","startTime":1040.52,"endTime":1043.31,"body":"said, you know, Lisa, it's like,"},{"speaker":"Lisa Staff","startTime":1040.52,"endTime":1043.31,"body":"when we go skydiving, you know,"},{"speaker":"Lisa Staff","startTime":1043.31,"endTime":1046.16,"body":"you're strapped onto someone"},{"speaker":"Lisa Staff","startTime":1043.31,"endTime":1046.16,"body":"else. You're really, really"},{"speaker":"Lisa Staff","startTime":1046.16,"endTime":1050.0,"body":"excited about, you take off,"},{"speaker":"Lisa Staff","startTime":1046.16,"endTime":1050.0,"body":"you're in the air, he's like"},{"speaker":"Lisa Staff","startTime":1050.03,"endTime":1052.79,"body":"shimmying you with your body"},{"speaker":"Lisa Staff","startTime":1050.03,"endTime":1052.79,"body":"strapped onto a complete"},{"speaker":"Lisa Staff","startTime":1052.79,"endTime":1055.37,"body":"stranger over to the edge and"},{"speaker":"Lisa Staff","startTime":1052.79,"endTime":1055.37,"body":"you get to the edge and you"},{"speaker":"Lisa Staff","startTime":1055.37,"endTime":1057.71,"body":"know, as soon as you jump out,"},{"speaker":"Lisa Staff","startTime":1055.37,"endTime":1057.71,"body":"you're going to have this"},{"speaker":"Lisa Staff","startTime":1057.83,"endTime":1060.29,"body":"elation, it's going to be"},{"speaker":"Lisa Staff","startTime":1057.83,"endTime":1060.29,"body":"amazing, you're going to have a"},{"speaker":"Lisa Staff","startTime":1060.29,"endTime":1063.29,"body":"little bit of excitement, you're"},{"speaker":"Lisa Staff","startTime":1060.29,"endTime":1063.29,"body":"gonna be flowing and free and"},{"speaker":"Lisa Staff","startTime":1063.29,"endTime":1066.23,"body":"all of that. But that moment"},{"speaker":"Lisa Staff","startTime":1063.29,"endTime":1066.23,"body":"that you're right on the edge of"},{"speaker":"Lisa Staff","startTime":1066.23,"endTime":1069.53,"body":"that open door, looking down"},{"speaker":"Lisa Staff","startTime":1066.23,"endTime":1069.53,"body":"1000s of feet, you're freaking"},{"speaker":"Lisa Staff","startTime":1069.53,"endTime":1072.47,"body":"out, and you want to step back,"},{"speaker":"Lisa Staff","startTime":1069.53,"endTime":1072.47,"body":"and you're like, trying to pull"},{"speaker":"Lisa Staff","startTime":1072.47,"endTime":1073.19,"body":"the plug on it."},{"speaker":"Darrell Evans","startTime":1073.22,"endTime":1073.55,"body":"Yeah."},{"speaker":"Lisa Staff","startTime":1073.58,"endTime":1076.91,"body":"To have that ability"},{"speaker":"Lisa Staff","startTime":1073.58,"endTime":1076.91,"body":"to do that without being pushed"},{"speaker":"Lisa Staff","startTime":1077.0,"endTime":1079.16,"body":"is exponentially amazing, right?"},{"speaker":"Darrell Evans","startTime":1079.16,"endTime":1079.58,"body":"Yes."},{"speaker":"Lisa Staff","startTime":1079.58,"endTime":1081.86,"body":"To be able to make"},{"speaker":"Lisa Staff","startTime":1079.58,"endTime":1081.86,"body":"that mind shift change on your"},{"speaker":"Lisa Staff","startTime":1081.86,"endTime":1085.85,"body":"own, without being pushed or"},{"speaker":"Lisa Staff","startTime":1081.86,"endTime":1085.85,"body":"forced. That's where it's really"},{"speaker":"Lisa Staff","startTime":1085.88,"endTime":1087.41,"body":"brilliant, a life changing"},{"speaker":"Lisa Staff","startTime":1085.88,"endTime":1087.41,"body":"moment."},{"speaker":"Darrell Evans","startTime":1087.0,"endTime":1089.46,"body":"I love the"},{"speaker":"Darrell Evans","startTime":1087.0,"endTime":1089.46,"body":"backstory and Deevo, I could see"},{"speaker":"Darrell Evans","startTime":1089.46,"endTime":1092.22,"body":"the energy and the passion. The"},{"speaker":"Darrell Evans","startTime":1089.46,"endTime":1092.22,"body":"point is, I saw the passion, I"},{"speaker":"Darrell Evans","startTime":1092.22,"endTime":1095.1,"body":"felt the energy, and Lisa, to"},{"speaker":"Darrell Evans","startTime":1092.22,"endTime":1095.1,"body":"your point, whether you play"},{"speaker":"Darrell Evans","startTime":1095.1,"endTime":1098.16,"body":"sports or not, I think a lot of"},{"speaker":"Darrell Evans","startTime":1095.1,"endTime":1098.16,"body":"times we think about flow. And"},{"speaker":"Darrell Evans","startTime":1098.16,"endTime":1100.38,"body":"we think about being in the"},{"speaker":"Darrell Evans","startTime":1098.16,"endTime":1100.38,"body":"zone. And we think about top"},{"speaker":"Darrell Evans","startTime":1100.38,"endTime":1103.17,"body":"performing athletes, because it"},{"speaker":"Darrell Evans","startTime":1100.38,"endTime":1103.17,"body":"is a great analogy. But if you"},{"speaker":"Darrell Evans","startTime":1103.17,"endTime":1106.44,"body":"really think about it, if you're"},{"speaker":"Darrell Evans","startTime":1103.17,"endTime":1106.44,"body":"an award winning author, actor,"},{"speaker":"Darrell Evans","startTime":1106.65,"endTime":1110.43,"body":"you know, if you do great at"},{"speaker":"Darrell Evans","startTime":1106.65,"endTime":1110.43,"body":"anything, there is a flow state"},{"speaker":"Darrell Evans","startTime":1110.43,"endTime":1114.42,"body":"that you're in. And I just like"},{"speaker":"Darrell Evans","startTime":1110.43,"endTime":1114.42,"body":"to describe it as a point where"},{"speaker":"Darrell Evans","startTime":1114.51,"endTime":1120.09,"body":"ease is present, you're in"},{"speaker":"Darrell Evans","startTime":1114.51,"endTime":1120.09,"body":"effortless ease, and you feel"},{"speaker":"Darrell Evans","startTime":1120.12,"endTime":1125.82,"body":"joy, or you feel an energy, that"},{"speaker":"Darrell Evans","startTime":1120.12,"endTime":1125.82,"body":"seems to be a bounding and"},{"speaker":"Darrell Evans","startTime":1125.82,"endTime":1130.11,"body":"expansive, right? And then"},{"speaker":"Darrell Evans","startTime":1125.82,"endTime":1130.11,"body":"there's this other side where"},{"speaker":"Darrell Evans","startTime":1130.14,"endTime":1134.31,"body":"you know you're not in flow,"},{"speaker":"Darrell Evans","startTime":1130.14,"endTime":1134.31,"body":"when you feel this pressure"},{"speaker":"Darrell Evans","startTime":1134.31,"endTime":1136.95,"body":"coming in. I'm not talking about"},{"speaker":"Darrell Evans","startTime":1134.31,"endTime":1136.95,"body":"the pressure of a deadline,"},{"speaker":"Darrell Evans","startTime":1137.16,"endTime":1139.32,"body":"because some of the best people"},{"speaker":"Darrell Evans","startTime":1137.16,"endTime":1139.32,"body":"on the planet actually operate"},{"speaker":"Darrell Evans","startTime":1139.32,"endTime":1141.18,"body":"best when there's a deadline. If"},{"speaker":"Darrell Evans","startTime":1139.32,"endTime":1141.18,"body":"you don't give them a deadline,"},{"speaker":"Darrell Evans","startTime":1141.18,"endTime":1143.61,"body":"they just ain't gonna do the"},{"speaker":"Darrell Evans","startTime":1141.18,"endTime":1143.61,"body":"work. I'm one of those kind of"},{"speaker":"Darrell Evans","startTime":1143.61,"endTime":1143.91,"body":"people."},{"speaker":"Deevo","startTime":1143.91,"endTime":1144.42,"body":"I am too."},{"speaker":"Darrell Evans","startTime":1144.51,"endTime":1147.03,"body":"So I think of it"},{"speaker":"Darrell Evans","startTime":1144.51,"endTime":1147.03,"body":"as if we could simplify it to"},{"speaker":"Darrell Evans","startTime":1147.03,"endTime":1150.66,"body":"say, and again, I'm no scientist"},{"speaker":"Darrell Evans","startTime":1147.03,"endTime":1150.66,"body":"on this idea of flow state but I"},{"speaker":"Darrell Evans","startTime":1150.66,"endTime":1153.06,"body":"have read, I can't even begin to"},{"speaker":"Darrell Evans","startTime":1150.66,"endTime":1153.06,"body":"pronounce his name. There's a"},{"speaker":"Darrell Evans","startTime":1153.06,"endTime":1156.09,"body":"book called Flow. It's great."},{"speaker":"Darrell Evans","startTime":1153.06,"endTime":1156.09,"body":"It's a hard read but it's a"},{"speaker":"Darrell Evans","startTime":1156.09,"endTime":1159.81,"body":"great book. But I just see it as"},{"speaker":"Darrell Evans","startTime":1156.09,"endTime":1159.81,"body":"energy that feels expansive and"},{"speaker":"Darrell Evans","startTime":1159.84,"endTime":1163.77,"body":"easy. And I think that is what"},{"speaker":"Darrell Evans","startTime":1159.84,"endTime":1163.77,"body":"you saw. I was in a different"},{"speaker":"Darrell Evans","startTime":1163.77,"endTime":1167.97,"body":"industry 12 years ago. And I"},{"speaker":"Darrell Evans","startTime":1163.77,"endTime":1167.97,"body":"felt the same way. I was over"},{"speaker":"Darrell Evans","startTime":1167.97,"endTime":1171.3,"body":"it. It was done. I didn't feel"},{"speaker":"Darrell Evans","startTime":1167.97,"endTime":1171.3,"body":"the way I felt in the 10 years"},{"speaker":"Darrell Evans","startTime":1171.3,"endTime":1174.72,"body":"prior. So I appreciate you both"},{"speaker":"Darrell Evans","startTime":1171.3,"endTime":1174.72,"body":"sharing those ideas and those"},{"speaker":"Darrell Evans","startTime":1174.72,"endTime":1178.62,"body":"stories. And I think that that's"},{"speaker":"Darrell Evans","startTime":1174.72,"endTime":1178.62,"body":"going to lead to where I think I"},{"speaker":"Darrell Evans","startTime":1178.62,"endTime":1182.34,"body":"want to go now which is talking"},{"speaker":"Darrell Evans","startTime":1178.62,"endTime":1182.34,"body":"about the work that you do in"},{"speaker":"Darrell Evans","startTime":1182.34,"endTime":1186.51,"body":"brand visual storytelling,"},{"speaker":"Darrell Evans","startTime":1182.34,"endTime":1186.51,"body":"because you're not just"},{"speaker":"Darrell Evans","startTime":1186.51,"endTime":1189.72,"body":"photographers, right? Anybody"},{"speaker":"Darrell Evans","startTime":1186.51,"endTime":1189.72,"body":"can take photos. We all have"},{"speaker":"Darrell Evans","startTime":1189.72,"endTime":1192.87,"body":"these pretty sexy devices now."},{"speaker":"Darrell Evans","startTime":1189.72,"endTime":1192.87,"body":"That's not how you guys take"},{"speaker":"Darrell Evans","startTime":1192.87,"endTime":1195.21,"body":"photos. Not to say they don't do"},{"speaker":"Darrell Evans","startTime":1192.87,"endTime":1195.21,"body":"a good job and they're not"},{"speaker":"Darrell Evans","startTime":1195.21,"endTime":1198.78,"body":"useful in places. But what I"},{"speaker":"Darrell Evans","startTime":1195.21,"endTime":1198.78,"body":"remember learning about you guys"},{"speaker":"Darrell Evans","startTime":1198.78,"endTime":1202.32,"body":"is this idea of brand visual"},{"speaker":"Darrell Evans","startTime":1198.78,"endTime":1202.32,"body":"storytelling. The passion is"},{"speaker":"Darrell Evans","startTime":1202.32,"endTime":1205.44,"body":"clearly there. But let's talk"},{"speaker":"Darrell Evans","startTime":1202.32,"endTime":1205.44,"body":"about how you now translate that"},{"speaker":"Darrell Evans","startTime":1205.44,"endTime":1208.29,"body":"passion into the work that you"},{"speaker":"Darrell Evans","startTime":1205.44,"endTime":1208.29,"body":"do for your clients. First of"},{"speaker":"Darrell Evans","startTime":1208.29,"endTime":1210.6,"body":"all, let's define what is brand"},{"speaker":"Darrell Evans","startTime":1208.29,"endTime":1210.6,"body":"visual storytelling?"},{"speaker":"Deevo","startTime":1210.81,"endTime":1213.15,"body":"Before you define that, I"},{"speaker":"Deevo","startTime":1210.81,"endTime":1213.15,"body":"wanted to bring that frame of"},{"speaker":"Deevo","startTime":1213.15,"endTime":1216.09,"body":"reference back, I talked about"},{"speaker":"Deevo","startTime":1213.15,"endTime":1216.09,"body":"that chaos ladder."},{"speaker":"Deevo","startTime":1216.0,"endTime":1218.52,"body":"You know, what's"},{"speaker":"Deevo","startTime":1216.0,"endTime":1218.52,"body":"interesting, Darrell, is that"},{"speaker":"Darrell Evans","startTime":1216.12,"endTime":1216.51,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1218.85,"endTime":1221.82,"body":"when you do find that flow"},{"speaker":"Darrell Evans","startTime":1218.85,"endTime":1221.82,"body":"state, and it's incremental,"},{"speaker":"Darrell Evans","startTime":1221.85,"endTime":1224.49,"body":"right? And if you can learn to"},{"speaker":"Darrell Evans","startTime":1221.85,"endTime":1224.49,"body":"recognize and acknowledge it for"},{"speaker":"Darrell Evans","startTime":1224.49,"endTime":1228.99,"body":"what it is, what that does is it"},{"speaker":"Darrell Evans","startTime":1224.49,"endTime":1228.99,"body":"opens up that chaos ladder, that"},{"speaker":"Darrell Evans","startTime":1228.99,"endTime":1232.47,"body":"cascade of other opportunities"},{"speaker":"Darrell Evans","startTime":1228.99,"endTime":1232.47,"body":"that you would have never had"},{"speaker":"Darrell Evans","startTime":1232.47,"endTime":1235.41,"body":"access to had you not at least"},{"speaker":"Darrell Evans","startTime":1232.47,"endTime":1235.41,"body":"walked into the rabbit hole in"},{"speaker":"Darrell Evans","startTime":1235.41,"endTime":1236.1,"body":"the first place."},{"speaker":"Darrell Evans","startTime":1236.1,"endTime":1236.49,"body":"Of course."},{"speaker":"Deevo","startTime":1236.331,"endTime":1239.292,"body":"And so, by walking into"},{"speaker":"Deevo","startTime":1236.331,"endTime":1239.292,"body":"that rabbit hole, and embracing"},{"speaker":"Deevo","startTime":1239.346,"endTime":1242.254,"body":"whatever it is your divine"},{"speaker":"Deevo","startTime":1239.346,"endTime":1242.254,"body":"spirit wants to do, you can"},{"speaker":"Deevo","startTime":1240.08,"endTime":1380.66,"body":"Yeah, you know, I guess the"},{"speaker":"Deevo","startTime":1240.08,"endTime":1380.66,"body":"question that I always think"},{"speaker":"Deevo","startTime":1242.308,"endTime":1245.755,"body":"listen to that voice. And it may"},{"speaker":"Deevo","startTime":1242.308,"endTime":1245.755,"body":"be 600 things. Like, I have 600"},{"speaker":"Deevo","startTime":1245.808,"endTime":1248.878,"body":"things on my list of things I"},{"speaker":"Deevo","startTime":1245.808,"endTime":1248.878,"body":"want to accomplish before I"},{"speaker":"Deevo","startTime":1248.932,"endTime":1252.163,"body":"leave this shell. But every"},{"speaker":"Deevo","startTime":1248.932,"endTime":1252.163,"body":"single time I've followed one of"},{"speaker":"Deevo","startTime":1252.217,"endTime":1255.394,"body":"those pursuits, it's opened"},{"speaker":"Deevo","startTime":1252.217,"endTime":1255.394,"body":"something else up. And I was in"},{"speaker":"Deevo","startTime":1255.448,"endTime":1258.679,"body":"a relationship and I was doing"},{"speaker":"Deevo","startTime":1255.448,"endTime":1258.679,"body":"all sorts of different things"},{"speaker":"Deevo","startTime":1258.733,"endTime":1262.125,"body":"that I'm doing today, even in my"},{"speaker":"Deevo","startTime":1258.733,"endTime":1262.125,"body":"businesses, when I walked into"},{"speaker":"Deevo","startTime":1262.179,"endTime":1265.357,"body":"the rabbit hole of Lisa, and"},{"speaker":"Deevo","startTime":1262.179,"endTime":1265.357,"body":"look where it's led us. And so"},{"speaker":"Deevo","startTime":1265.41,"endTime":1268.534,"body":"my point in all that is if"},{"speaker":"Deevo","startTime":1265.41,"endTime":1268.534,"body":"people can learn to just figure"},{"speaker":"Deevo","startTime":1268.588,"endTime":1272.034,"body":"out what it is they like to do,"},{"speaker":"Deevo","startTime":1268.588,"endTime":1272.034,"body":"what makes them light up, and if"},{"speaker":"Deevo","startTime":1272.088,"endTime":1275.05,"body":"you can figure out a way to"},{"speaker":"Deevo","startTime":1272.088,"endTime":1275.05,"body":"solve a problem, somehow or"},{"speaker":"Deevo","startTime":1275.104,"endTime":1278.119,"body":"another, get on that chaos"},{"speaker":"Deevo","startTime":1275.104,"endTime":1278.119,"body":"ladder and see where it takes"},{"speaker":"Deevo","startTime":1278.173,"endTime":1281.458,"body":"you. Because it takes us to what"},{"speaker":"Deevo","startTime":1278.173,"endTime":1281.458,"body":"we're doing today, which you"},{"speaker":"Deevo","startTime":1281.512,"endTime":1284.851,"body":"asked what is that brand visual"},{"speaker":"Deevo","startTime":1281.512,"endTime":1284.851,"body":"storytelling. I think, really,"},{"speaker":"Deevo","startTime":1284.905,"endTime":1288.19,"body":"it's different for everybody. I"},{"speaker":"Deevo","startTime":1284.905,"endTime":1288.19,"body":"think that what our job is at"},{"speaker":"Deevo","startTime":1288.243,"endTime":1291.367,"body":"the core of what we do is"},{"speaker":"Deevo","startTime":1288.243,"endTime":1291.367,"body":"engaging with people and meeting"},{"speaker":"Deevo","startTime":1291.421,"endTime":1294.436,"body":"them where they are, reflecting"},{"speaker":"Deevo","startTime":1291.421,"endTime":1294.436,"body":"on that moment, and then"},{"speaker":"Deevo","startTime":1294.49,"endTime":1297.398,"body":"expanding the potential that"},{"speaker":"Deevo","startTime":1294.49,"endTime":1297.398,"body":"they could be on ideation"},{"speaker":"Deevo","startTime":1297.452,"endTime":1300.683,"body":"aspects of their business and"},{"speaker":"Deevo","startTime":1297.452,"endTime":1300.683,"body":"their brand that they mightn't"},{"speaker":"Deevo","startTime":1300.737,"endTime":1304.13,"body":"have thought of already. And our"},{"speaker":"Deevo","startTime":1300.737,"endTime":1304.13,"body":"job is to explore those rabbit"},{"speaker":"Deevo","startTime":1304.184,"endTime":1307.468,"body":"holes and opportunities with"},{"speaker":"Deevo","startTime":1304.184,"endTime":1307.468,"body":"them to help them clearly define"},{"speaker":"Deevo","startTime":1307.522,"endTime":1310.807,"body":"what their juxtaposition is,"},{"speaker":"Deevo","startTime":1307.522,"endTime":1310.807,"body":"what problem are they solving by"},{"speaker":"Deevo","startTime":1310.861,"endTime":1314.2,"body":"their, their business or their"},{"speaker":"Deevo","startTime":1310.861,"endTime":1314.2,"body":"service or their whatever it is"},{"speaker":"Deevo","startTime":1314.254,"endTime":1317.431,"body":"that they're offering to the"},{"speaker":"Deevo","startTime":1314.254,"endTime":1317.431,"body":"world and that energy exchange"},{"speaker":"Deevo","startTime":1317.485,"endTime":1320.77,"body":"that we do, and then helping"},{"speaker":"Deevo","startTime":1317.485,"endTime":1320.77,"body":"them tell that story to the type"},{"speaker":"Deevo","startTime":1320.824,"endTime":1324.162,"body":"of people that they want to be"},{"speaker":"Deevo","startTime":1320.824,"endTime":1324.162,"body":"buying their story. And I think"},{"speaker":"Deevo","startTime":1324.216,"endTime":1327.394,"body":"that's where a lot of people"},{"speaker":"Deevo","startTime":1324.216,"endTime":1327.394,"body":"miss that little critical step"},{"speaker":"Deevo","startTime":1327.447,"endTime":1330.732,"body":"is that, I had this really cool"},{"speaker":"Deevo","startTime":1327.447,"endTime":1330.732,"body":"glass and I have hand printed"},{"speaker":"Deevo","startTime":1330.786,"endTime":1334.125,"body":"insignias on it and logos and"},{"speaker":"Deevo","startTime":1330.786,"endTime":1334.125,"body":"it's beautiful and it even holds"},{"speaker":"Deevo","startTime":1334.179,"endTime":1337.141,"body":"water. And I just want someone"},{"speaker":"Deevo","startTime":1334.179,"endTime":1337.141,"body":"to buy this from me. But"},{"speaker":"Deevo","startTime":1337.195,"endTime":1340.48,"body":"everybody has glasses everywhere"},{"speaker":"Deevo","startTime":1337.195,"endTime":1340.48,"body":"in their kitchens and in the"},{"speaker":"Deevo","startTime":1340.533,"endTime":1343.764,"body":"restaurants and everywhere. So"},{"speaker":"Deevo","startTime":1340.533,"endTime":1343.764,"body":"what makes this glass unique?"},{"speaker":"Deevo","startTime":1343.818,"endTime":1346.996,"body":"Why would I want to buy this"},{"speaker":"Deevo","startTime":1343.818,"endTime":1346.996,"body":"glass from you. And so our job"},{"speaker":"Deevo","startTime":1347.049,"endTime":1349.688,"body":"is to be able to tell the"},{"speaker":"Deevo","startTime":1347.049,"endTime":1349.688,"body":"person's mission, value"},{"speaker":"Deevo","startTime":1349.742,"endTime":1353.135,"body":"proposition, solution statement,"},{"speaker":"Deevo","startTime":1349.742,"endTime":1353.135,"body":"and be able to craft that in a"},{"speaker":"Deevo","startTime":1353.189,"endTime":1356.366,"body":"store that might engage with"},{"speaker":"Deevo","startTime":1353.189,"endTime":1356.366,"body":"Darrel or Lisa or Jerry or Bob"},{"speaker":"Deevo","startTime":1356.42,"endTime":1359.597,"body":"or whomever, who also wants"},{"speaker":"Deevo","startTime":1356.42,"endTime":1359.597,"body":"these specific types of glasses"},{"speaker":"Deevo","startTime":1359.651,"endTime":1363.097,"body":"and will buy that. And so that's"},{"speaker":"Deevo","startTime":1359.651,"endTime":1363.097,"body":"what visual storytelling is, is"},{"speaker":"Deevo","startTime":1363.151,"endTime":1365.844,"body":"this, it's crafting a"},{"speaker":"Deevo","startTime":1363.151,"endTime":1365.844,"body":"juxtaposition, a position, a"},{"speaker":"Deevo","startTime":1365.897,"endTime":1369.021,"body":"mission, a statement that your"},{"speaker":"Deevo","startTime":1365.897,"endTime":1369.021,"body":"products addresses, solves,"},{"speaker":"Deevo","startTime":1369.075,"endTime":1372.306,"body":"whatever it is for somebody who"},{"speaker":"Deevo","startTime":1369.075,"endTime":1372.306,"body":"uniquely is qualified to use"},{"speaker":"Deevo","startTime":1372.36,"endTime":1375.645,"body":"that service, or might not even"},{"speaker":"Deevo","startTime":1372.36,"endTime":1375.645,"body":"know that yet but they really"},{"speaker":"Deevo","startTime":1375.698,"endTime":1378.23,"body":"resonate with that brand. Does"},{"speaker":"Deevo","startTime":1375.698,"endTime":1378.23,"body":"that make sense?"},{"speaker":"Deevo","startTime":1380.66,"endTime":1383.48,"body":"about is, what's the problem"},{"speaker":"Deevo","startTime":1380.66,"endTime":1383.48,"body":"they typically think they have"},{"speaker":"Deevo","startTime":1383.48,"endTime":1384.2,"body":"when they come see you?"},{"speaker":"Lisa Staff","startTime":1384.68,"endTime":1385.31,"body":"Clarity."},{"speaker":"Deevo","startTime":1385.46,"endTime":1386.3,"body":"Unclear on their purpose."},{"speaker":"Darrell Evans","startTime":1386.0,"endTime":1387.59,"body":"Unclear on the"},{"speaker":"Darrell Evans","startTime":1386.0,"endTime":1387.59,"body":"purpose, okay."},{"speaker":"Lisa Staff","startTime":1387.77,"endTime":1390.29,"body":"And you will say we"},{"speaker":"Lisa Staff","startTime":1387.77,"endTime":1390.29,"body":"got from one of our other"},{"speaker":"Lisa Staff","startTime":1390.29,"endTime":1393.2,"body":"clients, they can't read their"},{"speaker":"Lisa Staff","startTime":1390.29,"endTime":1393.2,"body":"own label from inside the jar,"},{"speaker":"Lisa Staff","startTime":1393.2,"endTime":1395.57,"body":"it's the wrong perspective, they"},{"speaker":"Lisa Staff","startTime":1393.2,"endTime":1395.57,"body":"need someone else to come in."},{"speaker":"Lisa Staff","startTime":1395.87,"endTime":1399.32,"body":"And they're so busy in the weeds"},{"speaker":"Lisa Staff","startTime":1395.87,"endTime":1399.32,"body":"of their own business, that to"},{"speaker":"Lisa Staff","startTime":1399.32,"endTime":1403.67,"body":"stop and step back, and take the"},{"speaker":"Lisa Staff","startTime":1399.32,"endTime":1403.67,"body":"time to do a proper branding and"},{"speaker":"Lisa Staff","startTime":1403.67,"endTime":1406.88,"body":"strategy and find out what their"},{"speaker":"Lisa Staff","startTime":1403.67,"endTime":1406.88,"body":"mission is and do all of that."},{"speaker":"Lisa Staff","startTime":1407.18,"endTime":1409.13,"body":"They're not taking that time,"},{"speaker":"Lisa Staff","startTime":1407.18,"endTime":1409.13,"body":"they're just hitting the ground"},{"speaker":"Lisa Staff","startTime":1409.13,"endTime":1412.22,"body":"running and missing those key"},{"speaker":"Lisa Staff","startTime":1409.13,"endTime":1412.22,"body":"steps that they can build on."},{"speaker":"Lisa Staff","startTime":1412.43,"endTime":1414.62,"body":"And we were talking about this"},{"speaker":"Lisa Staff","startTime":1412.43,"endTime":1414.62,"body":"earlier today, like the"},{"speaker":"Lisa Staff","startTime":1414.62,"endTime":1417.8,"body":"difference between branding and"},{"speaker":"Lisa Staff","startTime":1414.62,"endTime":1417.8,"body":"the different types of marketing"},{"speaker":"Lisa Staff","startTime":1417.8,"endTime":1421.85,"body":"and how you can keep investing."},{"speaker":"Lisa Staff","startTime":1417.8,"endTime":1421.85,"body":"Like, people will keep redoing a"},{"speaker":"Lisa Staff","startTime":1421.85,"endTime":1424.43,"body":"website. They'll keep every"},{"speaker":"Lisa Staff","startTime":1421.85,"endTime":1424.43,"body":"year, they're just rebranding"},{"speaker":"Lisa Staff","startTime":1424.43,"endTime":1427.07,"body":"and creating a new website. And"},{"speaker":"Lisa Staff","startTime":1424.43,"endTime":1427.07,"body":"they're trying to figure out why"},{"speaker":"Lisa Staff","startTime":1427.07,"endTime":1429.56,"body":"when they're posting things on"},{"speaker":"Lisa Staff","startTime":1427.07,"endTime":1429.56,"body":"their social media or anything"},{"speaker":"Lisa Staff","startTime":1429.56,"endTime":1433.28,"body":"else, they're not getting any"},{"speaker":"Lisa Staff","startTime":1429.56,"endTime":1433.28,"body":"traction, and they just haven't"},{"speaker":"Lisa Staff","startTime":1433.28,"endTime":1436.88,"body":"taken those key steps to set"},{"speaker":"Lisa Staff","startTime":1433.28,"endTime":1436.88,"body":"them up for success, create that"},{"speaker":"Lisa Staff","startTime":1436.88,"endTime":1440.15,"body":"brand and then sell that mission"},{"speaker":"Lisa Staff","startTime":1436.88,"endTime":1440.15,"body":"to other people."},{"speaker":"Deevo","startTime":1440.21,"endTime":1442.34,"body":"Well part of the problem"},{"speaker":"Deevo","startTime":1440.21,"endTime":1442.34,"body":"is, is that we're operating in a"},{"speaker":"Deevo","startTime":1442.34,"endTime":1444.98,"body":"completely different paradigm"},{"speaker":"Deevo","startTime":1442.34,"endTime":1444.98,"body":"than we were five years ago,"},{"speaker":"Deevo","startTime":1444.98,"endTime":1448.58,"body":"right? And so the tool belt and"},{"speaker":"Deevo","startTime":1444.98,"endTime":1448.58,"body":"the arsenal that we have at our"},{"speaker":"Deevo","startTime":1448.58,"endTime":1451.88,"body":"disposal today and the efficacy"},{"speaker":"Deevo","startTime":1448.58,"endTime":1451.88,"body":"we can have with our crowd or"},{"speaker":"Deevo","startTime":1451.88,"endTime":1455.42,"body":"buyer or avatar is completely"},{"speaker":"Deevo","startTime":1451.88,"endTime":1455.42,"body":"different than it was and not a"},{"speaker":"Deevo","startTime":1455.42,"endTime":1458.15,"body":"lot of people really quite"},{"speaker":"Deevo","startTime":1455.42,"endTime":1458.15,"body":"understand that social media can"},{"speaker":"Deevo","startTime":1458.15,"endTime":1460.46,"body":"be used. It's not just taking"},{"speaker":"Deevo","startTime":1458.15,"endTime":1460.46,"body":"selfies or putting it on the"},{"speaker":"Deevo","startTime":1460.46,"endTime":1461.81,"body":"phone and doing a yoga pose."},{"speaker":"Darrell Evans","startTime":1461.0,"endTime":1465.08,"body":"Hey, Deevo, I've"},{"speaker":"Darrell Evans","startTime":1461.0,"endTime":1465.08,"body":"never ever, I've never ever done"},{"speaker":"Darrell Evans","startTime":1465.08,"endTime":1466.16,"body":"that, ever!"},{"speaker":"Lisa Staff","startTime":1467.39,"endTime":1469.01,"body":"We have clients that"},{"speaker":"Lisa Staff","startTime":1467.39,"endTime":1469.01,"body":"are like you know, they're"},{"speaker":"Lisa Staff","startTime":1469.01,"endTime":1471.71,"body":"wearing a bikini, should I wear"},{"speaker":"Lisa Staff","startTime":1469.01,"endTime":1471.71,"body":"a bikini? I'm like, yeah, it's"},{"speaker":"Lisa Staff","startTime":1471.71,"endTime":1472.82,"body":"not really your brand."},{"speaker":"Darrell Evans","startTime":1474.44,"endTime":1475.1,"body":"Go ahead."},{"speaker":"Deevo","startTime":1475.36,"endTime":1478.33,"body":"I don't think people have"},{"speaker":"Deevo","startTime":1475.36,"endTime":1478.33,"body":"clearly thought through how"},{"speaker":"Deevo","startTime":1478.36,"endTime":1482.23,"body":"their product can be utilized in"},{"speaker":"Deevo","startTime":1478.36,"endTime":1482.23,"body":"a capacity to solve someone"},{"speaker":"Deevo","startTime":1482.23,"endTime":1486.43,"body":"else's problems, and use the"},{"speaker":"Deevo","startTime":1482.23,"endTime":1486.43,"body":"tools in today's marketing world"},{"speaker":"Deevo","startTime":1486.61,"endTime":1489.31,"body":"to share that message with"},{"speaker":"Deevo","startTime":1486.61,"endTime":1489.31,"body":"everyone else. And it's because"},{"speaker":"Deevo","startTime":1489.31,"endTime":1491.74,"body":"most people are just"},{"speaker":"Deevo","startTime":1489.31,"endTime":1491.74,"body":"entrepreneurs and they haven't"},{"speaker":"Deevo","startTime":1491.74,"endTime":1493.63,"body":"had that opportunity to go"},{"speaker":"Deevo","startTime":1491.74,"endTime":1493.63,"body":"through those lessons,"},{"speaker":"Deevo","startTime":1493.81,"endTime":1495.76,"body":"righ?They're just trying to get"},{"speaker":"Deevo","startTime":1493.81,"endTime":1495.76,"body":"their product, that really shiny"},{"speaker":"Deevo","startTime":1495.76,"endTime":1497.29,"body":"glass, out into the world right"},{"speaker":"Deevo","startTime":1495.76,"endTime":1497.29,"body":"away."},{"speaker":"Darrell Evans","startTime":1497.41,"endTime":1499.18,"body":"Yeah, you guys"},{"speaker":"Darrell Evans","startTime":1497.41,"endTime":1499.18,"body":"are in the content world"},{"speaker":"Darrell Evans","startTime":1499.18,"endTime":1502.75,"body":"obviously from behind the lens,"},{"speaker":"Darrell Evans","startTime":1499.18,"endTime":1502.75,"body":"you bring people to light in"},{"speaker":"Darrell Evans","startTime":1502.75,"endTime":1507.1,"body":"front of the lens. But I got to"},{"speaker":"Darrell Evans","startTime":1502.75,"endTime":1507.1,"body":"believe that your clients are"},{"speaker":"Darrell Evans","startTime":1507.1,"endTime":1510.34,"body":"saying the same things they say"},{"speaker":"Darrell Evans","startTime":1507.1,"endTime":1510.34,"body":"to me in my world, and that is,"},{"speaker":"Darrell Evans","startTime":1510.64,"endTime":1517.45,"body":"there's too much to do. How do I"},{"speaker":"Darrell Evans","startTime":1510.64,"endTime":1517.45,"body":"be everywhere? I don't have the"},{"speaker":"Darrell Evans","startTime":1517.45,"endTime":1521.23,"body":"time capacity, the space, the"},{"speaker":"Darrell Evans","startTime":1517.45,"endTime":1521.23,"body":"energy to do it all. I'm kind of"},{"speaker":"Darrell Evans","startTime":1521.23,"endTime":1523.75,"body":"teeing this up hoping you'll"},{"speaker":"Darrell Evans","startTime":1521.23,"endTime":1523.75,"body":"answer it a certain way. Or"},{"speaker":"Darrell Evans","startTime":1523.75,"endTime":1526.54,"body":"maybe I'm thinking I know your"},{"speaker":"Darrell Evans","startTime":1523.75,"endTime":1526.54,"body":"answer. But what's the myth"},{"speaker":"Darrell Evans","startTime":1526.54,"endTime":1528.25,"body":"behind all of those excuses?"},{"speaker":"Deevo","startTime":1528.57,"endTime":1531.24,"body":"Well, first of all, I"},{"speaker":"Deevo","startTime":1528.57,"endTime":1531.24,"body":"would say that you probably need"},{"speaker":"Deevo","startTime":1531.24,"endTime":1534.0,"body":"to hone in on that purpose that"},{"speaker":"Deevo","startTime":1531.24,"endTime":1534.0,"body":"we talked about at the outset,"},{"speaker":"Deevo","startTime":1534.0,"endTime":1536.31,"body":"right? What's the clarity?"},{"speaker":"Deevo","startTime":1534.0,"endTime":1536.31,"body":"What's the foundation of your"},{"speaker":"Deevo","startTime":1536.31,"endTime":1539.52,"body":"business? Is probably the most"},{"speaker":"Deevo","startTime":1536.31,"endTime":1539.52,"body":"important element. And when I"},{"speaker":"Deevo","startTime":1539.52,"endTime":1542.1,"body":"say the foundation of your"},{"speaker":"Deevo","startTime":1539.52,"endTime":1542.1,"body":"business, what is your brand"},{"speaker":"Deevo","startTime":1542.1,"endTime":1544.26,"body":"message? What is it you stand"},{"speaker":"Deevo","startTime":1542.1,"endTime":1544.26,"body":"for? And you hear everybody"},{"speaker":"Deevo","startTime":1544.26,"endTime":1546.18,"body":"dropping these cliche words,"},{"speaker":"Deevo","startTime":1544.26,"endTime":1546.18,"body":"like, what's your purpose?"},{"speaker":"Deevo","startTime":1546.18,"endTime":1548.67,"body":"What's your why? All these"},{"speaker":"Deevo","startTime":1546.18,"endTime":1548.67,"body":"different things, but really, at"},{"speaker":"Deevo","startTime":1548.67,"endTime":1552.06,"body":"the crux of everything, what is"},{"speaker":"Deevo","startTime":1548.67,"endTime":1552.06,"body":"it you stand for? And you can't"},{"speaker":"Deevo","startTime":1552.06,"endTime":1555.24,"body":"try to be everything to all"},{"speaker":"Deevo","startTime":1552.06,"endTime":1555.24,"body":"people. I would say, especially"},{"speaker":"Deevo","startTime":1555.24,"endTime":1557.43,"body":"if you're a small business"},{"speaker":"Deevo","startTime":1555.24,"endTime":1557.43,"body":"owner, and you're just now"},{"speaker":"Deevo","startTime":1557.43,"endTime":1560.25,"body":"getting out in the open, really"},{"speaker":"Deevo","startTime":1557.43,"endTime":1560.25,"body":"hone in on your value"},{"speaker":"Deevo","startTime":1560.25,"endTime":1563.91,"body":"proposition. Because when you're"},{"speaker":"Deevo","startTime":1560.25,"endTime":1563.91,"body":"clear on what it is you do, why"},{"speaker":"Deevo","startTime":1563.91,"endTime":1567.6,"body":"you do it, and how you go about"},{"speaker":"Deevo","startTime":1563.91,"endTime":1567.6,"body":"doing it, you're more enabling"},{"speaker":"Deevo","startTime":1567.6,"endTime":1570.69,"body":"yourself to talk with passion"},{"speaker":"Deevo","startTime":1567.6,"endTime":1570.69,"body":"and purpose in pursuit around"},{"speaker":"Deevo","startTime":1570.69,"endTime":1573.33,"body":"the type of person that you"},{"speaker":"Deevo","startTime":1570.69,"endTime":1573.33,"body":"really want to connect with. And"},{"speaker":"Deevo","startTime":1573.33,"endTime":1575.67,"body":"if you're spending all of your"},{"speaker":"Deevo","startTime":1573.33,"endTime":1575.67,"body":"time and money trying to connect"},{"speaker":"Deevo","startTime":1575.67,"endTime":1578.19,"body":"with all these different people,"},{"speaker":"Deevo","startTime":1575.67,"endTime":1578.19,"body":"and I want to photograph dogs"},{"speaker":"Deevo","startTime":1578.19,"endTime":1580.74,"body":"and newborn baby and naked women"},{"speaker":"Deevo","startTime":1578.19,"endTime":1580.74,"body":"and swimsuit models and I also"},{"speaker":"Deevo","startTime":1580.74,"endTime":1582.75,"body":"want to do weddings, I also want"},{"speaker":"Deevo","startTime":1580.74,"endTime":1582.75,"body":"to do all these. It's like,"},{"speaker":"Deevo","startTime":1582.93,"endTime":1585.06,"body":"people have buyer confusion."},{"speaker":"Deevo","startTime":1582.93,"endTime":1585.06,"body":"They're like, dude, are you a"},{"speaker":"Deevo","startTime":1585.06,"endTime":1587.31,"body":"swimsuit model? Or are you a"},{"speaker":"Deevo","startTime":1585.06,"endTime":1587.31,"body":"wedding photographer? Which one"},{"speaker":"Deevo","startTime":1587.31,"endTime":1590.07,"body":"are you? And I learned this the"},{"speaker":"Deevo","startTime":1587.31,"endTime":1590.07,"body":"hard way. I was like, I will"},{"speaker":"Deevo","startTime":1590.07,"endTime":1593.28,"body":"photograph anyone and their"},{"speaker":"Deevo","startTime":1590.07,"endTime":1593.28,"body":"grandma on dogs, just bring them"},{"speaker":"Deevo","startTime":1593.28,"endTime":1596.64,"body":"in. And like, I had dog photos"},{"speaker":"Deevo","startTime":1593.28,"endTime":1596.64,"body":"and grandma photos and elders."},{"speaker":"Deevo","startTime":1596.67,"endTime":1599.16,"body":"And like, nobody understood what"},{"speaker":"Deevo","startTime":1596.67,"endTime":1599.16,"body":"I was. And it wasn't until I"},{"speaker":"Deevo","startTime":1599.16,"endTime":1601.89,"body":"really honed in, I'm going to do"},{"speaker":"Deevo","startTime":1599.16,"endTime":1601.89,"body":"one, two, and three. And that's"},{"speaker":"Deevo","startTime":1601.89,"endTime":1604.92,"body":"all I'm gonna do, that I really"},{"speaker":"Deevo","startTime":1601.89,"endTime":1604.92,"body":"started seeing a purpose behind"},{"speaker":"Deevo","startTime":1604.92,"endTime":1608.49,"body":"my work. And people were clear"},{"speaker":"Deevo","startTime":1604.92,"endTime":1608.49,"body":"on what my brand stood for. And"},{"speaker":"Deevo","startTime":1608.49,"endTime":1610.68,"body":"that's when I started attracting"},{"speaker":"Deevo","startTime":1608.49,"endTime":1610.68,"body":"the real type of people that I"},{"speaker":"Deevo","startTime":1610.68,"endTime":1612.27,"body":"wanted to attract into my space."},{"speaker":"Darrell Evans","startTime":1612.3,"endTime":1612.69,"body":"Gotcha."},{"speaker":"Lisa Staff","startTime":1612.69,"endTime":1614.43,"body":"Can I just add to"},{"speaker":"Lisa Staff","startTime":1612.69,"endTime":1614.43,"body":"that as well, because I took"},{"speaker":"Lisa Staff","startTime":1614.43,"endTime":1615.75,"body":"that question in a different"},{"speaker":"Lisa Staff","startTime":1614.43,"endTime":1615.75,"body":"way."},{"speaker":"Darrell Evans","startTime":1615.75,"endTime":1616.17,"body":"Sure."},{"speaker":"Lisa Staff","startTime":1616.26,"endTime":1618.75,"body":"I think when we go"},{"speaker":"Lisa Staff","startTime":1616.26,"endTime":1618.75,"body":"into businesses, people are"},{"speaker":"Lisa Staff","startTime":1618.78,"endTime":1622.23,"body":"hanging on so tightly, because"},{"speaker":"Lisa Staff","startTime":1618.78,"endTime":1622.23,"body":"it's their business."},{"speaker":"Darrell Evans","startTime":1622.26,"endTime":1622.86,"body":"Yes."},{"speaker":"Lisa Staff","startTime":1622.96,"endTime":1625.84,"body":"And it's their baby."},{"speaker":"Lisa Staff","startTime":1622.96,"endTime":1625.84,"body":"Whether it's a solopreneur,"},{"speaker":"Lisa Staff","startTime":1625.84,"endTime":1628.15,"body":"entrepreneur or a small"},{"speaker":"Lisa Staff","startTime":1625.84,"endTime":1628.15,"body":"business. Maybe there's only"},{"speaker":"Lisa Staff","startTime":1628.15,"endTime":1631.42,"body":"five people and they have a"},{"speaker":"Lisa Staff","startTime":1628.15,"endTime":1631.42,"body":"really hard time of letting go"},{"speaker":"Lisa Staff","startTime":1631.42,"endTime":1635.41,"body":"of the reins. And in that,"},{"speaker":"Lisa Staff","startTime":1631.42,"endTime":1635.41,"body":"they're also afraid to step into"},{"speaker":"Lisa Staff","startTime":1635.41,"endTime":1638.95,"body":"their potential. Like they have"},{"speaker":"Lisa Staff","startTime":1635.41,"endTime":1638.95,"body":"that excuse that I don't have"},{"speaker":"Lisa Staff","startTime":1638.95,"endTime":1641.83,"body":"time because I have to do this,"},{"speaker":"Lisa Staff","startTime":1638.95,"endTime":1641.83,"body":"this and this. But then they're"},{"speaker":"Lisa Staff","startTime":1641.83,"endTime":1644.44,"body":"complaining about sales and"},{"speaker":"Lisa Staff","startTime":1641.83,"endTime":1644.44,"body":"getting out there and doing all"},{"speaker":"Lisa Staff","startTime":1644.44,"endTime":1646.6,"body":"the other things that they"},{"speaker":"Lisa Staff","startTime":1644.44,"endTime":1646.6,"body":"should be doing. But they stay"},{"speaker":"Lisa Staff","startTime":1646.6,"endTime":1650.08,"body":"in that comfort zone. I can"},{"speaker":"Lisa Staff","startTime":1646.6,"endTime":1650.08,"body":"cross all these things off my"},{"speaker":"Lisa Staff","startTime":1650.08,"endTime":1653.65,"body":"list, I'm really efficient at"},{"speaker":"Lisa Staff","startTime":1650.08,"endTime":1653.65,"body":"doing those. But stepping into"},{"speaker":"Lisa Staff","startTime":1653.65,"endTime":1658.15,"body":"that growth, it's going to be a"},{"speaker":"Lisa Staff","startTime":1653.65,"endTime":1658.15,"body":"little uncomfortable. So we give"},{"speaker":"Lisa Staff","startTime":1658.15,"endTime":1661.54,"body":"them that opportunity or take"},{"speaker":"Lisa Staff","startTime":1658.15,"endTime":1661.54,"body":"away the excuses so that they"},{"speaker":"Lisa Staff","startTime":1661.54,"endTime":1664.45,"body":"can do those things. But they"},{"speaker":"Lisa Staff","startTime":1661.54,"endTime":1664.45,"body":"have to kind of like release"},{"speaker":"Lisa Staff","startTime":1664.45,"endTime":1668.2,"body":"their grip a little bit. And the"},{"speaker":"Lisa Staff","startTime":1664.45,"endTime":1668.2,"body":"thing is, it's not just me going"},{"speaker":"Lisa Staff","startTime":1668.2,"endTime":1672.16,"body":"in, it's our team going in. So"},{"speaker":"Lisa Staff","startTime":1668.2,"endTime":1672.16,"body":"us saying, hey, what you're"},{"speaker":"Lisa Staff","startTime":1672.16,"endTime":1676.36,"body":"trying to do as one person and"},{"speaker":"Lisa Staff","startTime":1672.16,"endTime":1676.36,"body":"is overwhelming you, it's taking"},{"speaker":"Lisa Staff","startTime":1676.36,"endTime":1679.63,"body":"a team to do that. And it's okay"},{"speaker":"Lisa Staff","startTime":1676.36,"endTime":1679.63,"body":"that you haven't been able to do"},{"speaker":"Lisa Staff","startTime":1679.63,"endTime":1681.28,"body":"that. We're going to free up"},{"speaker":"Lisa Staff","startTime":1679.63,"endTime":1681.28,"body":"your time, we're going to batch"},{"speaker":"Lisa Staff","startTime":1681.28,"endTime":1684.34,"body":"your time, we're going to be"},{"speaker":"Lisa Staff","startTime":1681.28,"endTime":1684.34,"body":"really creative about what we're"},{"speaker":"Lisa Staff","startTime":1684.34,"endTime":1687.88,"body":"putting out there so that it has"},{"speaker":"Lisa Staff","startTime":1684.34,"endTime":1687.88,"body":"results to it. And you're not"},{"speaker":"Lisa Staff","startTime":1687.88,"endTime":1689.8,"body":"just going to be all over the"},{"speaker":"Lisa Staff","startTime":1687.88,"endTime":1689.8,"body":"place. And we're going to"},{"speaker":"Lisa Staff","startTime":1689.83,"endTime":1692.41,"body":"release you from that"},{"speaker":"Lisa Staff","startTime":1689.83,"endTime":1692.41,"body":"responsibility. And you're going"},{"speaker":"Lisa Staff","startTime":1692.41,"endTime":1695.35,"body":"to be able to soar, fly and be"},{"speaker":"Lisa Staff","startTime":1692.41,"endTime":1695.35,"body":"free. And I think that's the"},{"speaker":"Lisa Staff","startTime":1695.35,"endTime":1696.1,"body":"toughest thing."},{"speaker":"Darrell Evans","startTime":1696.37,"endTime":1698.53,"body":"I love it. And I"},{"speaker":"Darrell Evans","startTime":1696.37,"endTime":1698.53,"body":"get it right. So it sounds like"},{"speaker":"Darrell Evans","startTime":1698.53,"endTime":1700.99,"body":"a lot of your clients are solo,"},{"speaker":"Darrell Evans","startTime":1698.53,"endTime":1700.99,"body":"or they're running smaller"},{"speaker":"Darrell Evans","startTime":1700.99,"endTime":1704.23,"body":"businesses with not a lot of"},{"speaker":"Darrell Evans","startTime":1700.99,"endTime":1704.23,"body":"team support. And this is an"},{"speaker":"Darrell Evans","startTime":1704.23,"endTime":1708.07,"body":"area that is just outside their"},{"speaker":"Darrell Evans","startTime":1704.23,"endTime":1708.07,"body":"cup of tea. Let's do this in our"},{"speaker":"Darrell Evans","startTime":1708.07,"endTime":1711.85,"body":"time that we have left. Let's"},{"speaker":"Darrell Evans","startTime":1708.07,"endTime":1711.85,"body":"take the person who's listening"},{"speaker":"Darrell Evans","startTime":1711.85,"endTime":1714.34,"body":"to this, if they're feeling"},{"speaker":"Darrell Evans","startTime":1711.85,"endTime":1714.34,"body":"like, Oh, I do need to tell a"},{"speaker":"Darrell Evans","startTime":1714.34,"endTime":1717.28,"body":"better story. Oh, I do need to"},{"speaker":"Darrell Evans","startTime":1714.34,"endTime":1717.28,"body":"get clarity. I need to get a"},{"speaker":"Darrell Evans","startTime":1717.28,"endTime":1721.27,"body":"laser focused message. And I do"},{"speaker":"Darrell Evans","startTime":1717.28,"endTime":1721.27,"body":"need a better social presence."},{"speaker":"Darrell Evans","startTime":1721.66,"endTime":1724.6,"body":"Take us through a high level"},{"speaker":"Darrell Evans","startTime":1721.66,"endTime":1724.6,"body":"agenda of how that looks when"},{"speaker":"Darrell Evans","startTime":1724.6,"endTime":1725.59,"body":"you're working with your"},{"speaker":"Darrell Evans","startTime":1724.6,"endTime":1725.59,"body":"clients."},{"speaker":"Deevo","startTime":1726.02,"endTime":1728.09,"body":"The first piece starts"},{"speaker":"Deevo","startTime":1726.02,"endTime":1728.09,"body":"with the discovery. And that's"},{"speaker":"Deevo","startTime":1728.09,"endTime":1731.12,"body":"an introspective look at what is"},{"speaker":"Deevo","startTime":1728.09,"endTime":1731.12,"body":"it you came to the marketplace"},{"speaker":"Deevo","startTime":1731.12,"endTime":1734.51,"body":"to have this energy exchange"},{"speaker":"Deevo","startTime":1731.12,"endTime":1734.51,"body":"with your potential buyer. And"},{"speaker":"Deevo","startTime":1734.51,"endTime":1737.42,"body":"once you're clear on what that"},{"speaker":"Deevo","startTime":1734.51,"endTime":1737.42,"body":"purpose is, and once you're"},{"speaker":"Deevo","startTime":1737.42,"endTime":1740.66,"body":"clear on what value you bring to"},{"speaker":"Deevo","startTime":1737.42,"endTime":1740.66,"body":"the market, and what problem"},{"speaker":"Deevo","startTime":1740.66,"endTime":1743.84,"body":"you're solving, if you can"},{"speaker":"Deevo","startTime":1740.66,"endTime":1743.84,"body":"clearly identify those and get"},{"speaker":"Deevo","startTime":1743.84,"endTime":1747.11,"body":"those on paper, and imbue your"},{"speaker":"Deevo","startTime":1743.84,"endTime":1747.11,"body":"energy and your essence into"},{"speaker":"Deevo","startTime":1747.11,"endTime":1749.93,"body":"them so that you can understand"},{"speaker":"Deevo","startTime":1747.11,"endTime":1749.93,"body":"exactly who you are and what you"},{"speaker":"Deevo","startTime":1749.93,"endTime":1752.57,"body":"are and why you are, then you"},{"speaker":"Deevo","startTime":1749.93,"endTime":1752.57,"body":"can start with your brand"},{"speaker":"Deevo","startTime":1752.57,"endTime":1754.85,"body":"message. And your brand message"},{"speaker":"Deevo","startTime":1752.57,"endTime":1754.85,"body":"is going to be the pillars of"},{"speaker":"Deevo","startTime":1754.85,"endTime":1757.16,"body":"content that you're going to"},{"speaker":"Deevo","startTime":1754.85,"endTime":1757.16,"body":"show up in your infrastructure"},{"speaker":"Deevo","startTime":1757.16,"endTime":1759.95,"body":"of your world and your digital"},{"speaker":"Deevo","startTime":1757.16,"endTime":1759.95,"body":"marketplace. So that will be"},{"speaker":"Deevo","startTime":1759.95,"endTime":1762.65,"body":"your website. That will be your"},{"speaker":"Deevo","startTime":1759.95,"endTime":1762.65,"body":"business cards that people still"},{"speaker":"Deevo","startTime":1762.65,"endTime":1765.5,"body":"use them. That will be your"},{"speaker":"Deevo","startTime":1762.65,"endTime":1765.5,"body":"social media. That will be the"},{"speaker":"Deevo","startTime":1765.5,"endTime":1767.87,"body":"way you answer the phone to your"},{"speaker":"Deevo","startTime":1765.5,"endTime":1767.87,"body":"clients. That will be your voice"},{"speaker":"Deevo","startTime":1767.87,"endTime":1770.45,"body":"message greeting. That will be"},{"speaker":"Deevo","startTime":1767.87,"endTime":1770.45,"body":"everything that represents who"},{"speaker":"Deevo","startTime":1770.45,"endTime":1772.61,"body":"you are. And all of those things"},{"speaker":"Deevo","startTime":1770.45,"endTime":1772.61,"body":"are your brand message. That's"},{"speaker":"Deevo","startTime":1772.61,"endTime":1775.37,"body":"your brand marketing. And once"},{"speaker":"Deevo","startTime":1772.61,"endTime":1775.37,"body":"you're clear on those, then you"},{"speaker":"Deevo","startTime":1775.37,"endTime":1778.31,"body":"can start creating what we call"},{"speaker":"Deevo","startTime":1775.37,"endTime":1778.31,"body":"pillars of purpose or pillars of"},{"speaker":"Deevo","startTime":1778.31,"endTime":1782.21,"body":"content. And those pillars of"},{"speaker":"Deevo","startTime":1778.31,"endTime":1782.21,"body":"content are what are the five to"},{"speaker":"Deevo","startTime":1782.21,"endTime":1784.52,"body":"six to seven, and there's not"},{"speaker":"Deevo","startTime":1782.21,"endTime":1784.52,"body":"too many of them if you really"},{"speaker":"Deevo","startTime":1784.52,"endTime":1787.91,"body":"boil them down and you can keep"},{"speaker":"Deevo","startTime":1784.52,"endTime":1787.91,"body":"refining that market. Within"},{"speaker":"Deevo","startTime":1787.91,"endTime":1791.99,"body":"those pillars, what are the five"},{"speaker":"Deevo","startTime":1787.91,"endTime":1791.99,"body":"or six, seven, several ways that"},{"speaker":"Deevo","startTime":1791.99,"endTime":1794.78,"body":"you really want to show up in"},{"speaker":"Deevo","startTime":1791.99,"endTime":1794.78,"body":"your brand messaging, right? And"},{"speaker":"Deevo","startTime":1794.78,"endTime":1796.94,"body":"in today's social media world"},{"speaker":"Deevo","startTime":1794.78,"endTime":1796.94,"body":"you have to take into"},{"speaker":"Deevo","startTime":1796.94,"endTime":1800.0,"body":"consideration the multiple"},{"speaker":"Deevo","startTime":1796.94,"endTime":1800.0,"body":"elements. It's not just, this is"},{"speaker":"Deevo","startTime":1800.0,"endTime":1802.91,"body":"Is my product, this is what I"},{"speaker":"Deevo","startTime":1800.0,"endTime":1802.91,"body":"sell, buy it. You have to give"},{"speaker":"Deevo","startTime":1802.91,"endTime":1806.6,"body":"people a reason, because we have"},{"speaker":"Deevo","startTime":1802.91,"endTime":1806.6,"body":"so many options now. We live in"},{"speaker":"Deevo","startTime":1806.6,"endTime":1809.27,"body":"this nation of instant"},{"speaker":"Deevo","startTime":1806.6,"endTime":1809.27,"body":"gratification with our thumb,"},{"speaker":"Deevo","startTime":1809.42,"endTime":1811.79,"body":"where I can basically find"},{"speaker":"Deevo","startTime":1809.42,"endTime":1811.79,"body":"anything I need in a matter of"},{"speaker":"Deevo","startTime":1811.79,"endTime":1814.97,"body":"seconds, I can Google it, I can"},{"speaker":"Deevo","startTime":1811.79,"endTime":1814.97,"body":"Bing it, I can Instagram it, I"},{"speaker":"Deevo","startTime":1814.97,"endTime":1818.18,"body":"can literally find whatever I"},{"speaker":"Deevo","startTime":1814.97,"endTime":1818.18,"body":"want in just a few thumn swipes."},{"speaker":"Deevo","startTime":1818.33,"endTime":1821.45,"body":"So you have to be very, very"},{"speaker":"Deevo","startTime":1818.33,"endTime":1821.45,"body":"clear on that brand message from"},{"speaker":"Deevo","startTime":1821.45,"endTime":1825.08,"body":"the get go so that when people"},{"speaker":"Deevo","startTime":1821.45,"endTime":1825.08,"body":"look at your phone for 4.6"},{"speaker":"Deevo","startTime":1825.08,"endTime":1826.64,"body":"seconds, as they're thumbing"},{"speaker":"Deevo","startTime":1825.08,"endTime":1826.64,"body":"through . . ."},{"speaker":"Deevo","startTime":1826.0,"endTime":1829.15,"body":". . . they're very clear"},{"speaker":"Deevo","startTime":1826.0,"endTime":1829.15,"body":"on what this person is, what"},{"speaker":"Darrell Evans","startTime":1826.64,"endTime":1826.76,"body":"Right."},{"speaker":"Darrell Evans","startTime":1829.15,"endTime":1832.93,"body":"they do, why they do, and there"},{"speaker":"Darrell Evans","startTime":1829.15,"endTime":1832.93,"body":"has to be content in that frame,"},{"speaker":"Darrell Evans","startTime":1832.96,"endTime":1836.11,"body":"on that website, in your"},{"speaker":"Darrell Evans","startTime":1832.96,"endTime":1836.11,"body":"messaging, that draws that"},{"speaker":"Darrell Evans","startTime":1836.11,"endTime":1838.66,"body":"person in for a little bit more."},{"speaker":"Darrell Evans","startTime":1836.11,"endTime":1838.66,"body":"It's almost like dangling the"},{"speaker":"Darrell Evans","startTime":1838.66,"endTime":1841.87,"body":"carrot, that Pavlovian response,"},{"speaker":"Darrell Evans","startTime":1838.66,"endTime":1841.87,"body":"but you have to give people a"},{"speaker":"Darrell Evans","startTime":1841.87,"endTime":1845.95,"body":"reason to step into the next"},{"speaker":"Darrell Evans","startTime":1841.87,"endTime":1845.95,"body":"space. So we start everything"},{"speaker":"Darrell Evans","startTime":1845.95,"endTime":1849.34,"body":"with this discovery audit, where"},{"speaker":"Darrell Evans","startTime":1845.95,"endTime":1849.34,"body":"we'll get crystal clear on the"},{"speaker":"Darrell Evans","startTime":1849.34,"endTime":1852.16,"body":"purpose of our business. And"},{"speaker":"Darrell Evans","startTime":1849.34,"endTime":1852.16,"body":"then once we fill in those"},{"speaker":"Darrell Evans","startTime":1852.16,"endTime":1856.15,"body":"pillars, we create these concept"},{"speaker":"Darrell Evans","startTime":1852.16,"endTime":1856.15,"body":"designs of how you're going to"},{"speaker":"Darrell Evans","startTime":1856.15,"endTime":1858.58,"body":"show up. So you're in the"},{"speaker":"Darrell Evans","startTime":1856.15,"endTime":1858.58,"body":"marketing world. So maybe you're"},{"speaker":"Darrell Evans","startTime":1858.58,"endTime":1860.86,"body":"going to show up, let's say you"},{"speaker":"Darrell Evans","startTime":1858.58,"endTime":1860.86,"body":"market people in the automobile"},{"speaker":"Darrell Evans","startTime":1860.86,"endTime":1863.29,"body":"industry,  I don't know your"},{"speaker":"Darrell Evans","startTime":1860.86,"endTime":1863.29,"body":"exact industry, or maybe your"},{"speaker":"Darrell Evans","startTime":1863.29,"endTime":1866.44,"body":"new businesses. We're going to"},{"speaker":"Darrell Evans","startTime":1863.29,"endTime":1866.44,"body":"showcase the ways in which"},{"speaker":"Darrell Evans","startTime":1866.44,"endTime":1869.11,"body":"you're solving people's"},{"speaker":"Darrell Evans","startTime":1866.44,"endTime":1869.11,"body":"problems. And we're also going"},{"speaker":"Darrell Evans","startTime":1869.11,"endTime":1872.23,"body":"to pull back the curtain so"},{"speaker":"Darrell Evans","startTime":1869.11,"endTime":1872.23,"body":"people can see who Darrell Evans"},{"speaker":"Darrell Evans","startTime":1872.23,"endTime":1877.06,"body":"is. What makes this cool ass"},{"speaker":"Darrell Evans","startTime":1872.23,"endTime":1877.06,"body":"dude tick? Why is he GQ? Why"},{"speaker":"Darrell Evans","startTime":1877.06,"endTime":1879.07,"body":"does he have this smooth,"},{"speaker":"Darrell Evans","startTime":1877.06,"endTime":1879.07,"body":"flowing voice? Like what are the"},{"speaker":"Darrell Evans","startTime":1879.07,"endTime":1881.95,"body":"things that make me really like"},{"speaker":"Darrell Evans","startTime":1879.07,"endTime":1881.95,"body":"you Darrell? And so we're going"},{"speaker":"Darrell Evans","startTime":1881.95,"endTime":1884.92,"body":"to talk about those things. And"},{"speaker":"Darrell Evans","startTime":1881.95,"endTime":1884.92,"body":"we're going to reveal this whole"},{"speaker":"Darrell Evans","startTime":1884.92,"endTime":1887.62,"body":"different side of you that you"},{"speaker":"Darrell Evans","startTime":1884.92,"endTime":1887.62,"body":"may have had insecurities or"},{"speaker":"Darrell Evans","startTime":1887.62,"endTime":1891.19,"body":"fears, this imposter syndrome"},{"speaker":"Darrell Evans","startTime":1887.62,"endTime":1891.19,"body":"that everybody has, like, why"},{"speaker":"Darrell Evans","startTime":1891.19,"endTime":1893.74,"body":"would anyone want to buy from"},{"speaker":"Darrell Evans","startTime":1891.19,"endTime":1893.74,"body":"me? Like there's everyone else?"},{"speaker":"Darrell Evans","startTime":1893.74,"endTime":1896.38,"body":"Like, why would I want to do a"},{"speaker":"Darrell Evans","startTime":1893.74,"endTime":1896.38,"body":"podcast? Darrell is way more"},{"speaker":"Darrell Evans","startTime":1896.38,"endTime":1899.47,"body":"vocal and better than I am. But"},{"speaker":"Darrell Evans","startTime":1896.38,"endTime":1899.47,"body":"the problem is Darrell, people"},{"speaker":"Darrell Evans","startTime":1899.47,"endTime":1902.08,"body":"don't recognize is that, yeah,"},{"speaker":"Darrell Evans","startTime":1899.47,"endTime":1902.08,"body":"Darrell, is Darrell and he's"},{"speaker":"Darrell Evans","startTime":1902.08,"endTime":1904.87,"body":"amazing at what he does but"},{"speaker":"Darrell Evans","startTime":1902.08,"endTime":1904.87,"body":"Darrell has his own audiences."},{"speaker":"Darrell Evans","startTime":1904.87,"endTime":1906.82,"body":"There's seven and a half billion"},{"speaker":"Darrell Evans","startTime":1904.87,"endTime":1906.82,"body":"people in the world. We can"},{"speaker":"Darrell Evans","startTime":1906.82,"endTime":1909.76,"body":"share a few of those people,"},{"speaker":"Darrell Evans","startTime":1906.82,"endTime":1909.76,"body":"right? And so, if you can wrap"},{"speaker":"Darrell Evans","startTime":1909.76,"endTime":1913.6,"body":"your head around engaging with"},{"speaker":"Darrell Evans","startTime":1909.76,"endTime":1913.6,"body":"the right type of people, then"},{"speaker":"Darrell Evans","startTime":1913.6,"endTime":1916.48,"body":"we create these pillars of"},{"speaker":"Darrell Evans","startTime":1913.6,"endTime":1916.48,"body":"content with these content"},{"speaker":"Darrell Evans","startTime":1916.48,"endTime":1919.27,"body":"streams of the types of"},{"speaker":"Darrell Evans","startTime":1916.48,"endTime":1919.27,"body":"photographs, the types of videos"},{"speaker":"Darrell Evans","startTime":1919.42,"endTime":1923.41,"body":"that we're going to create for"},{"speaker":"Darrell Evans","startTime":1919.42,"endTime":1923.41,"body":"you that tell YOUR story so that"},{"speaker":"Darrell Evans","startTime":1923.41,"endTime":1927.1,"body":"when people see that story,"},{"speaker":"Darrell Evans","startTime":1923.41,"endTime":1927.1,"body":"they're very clear on what it is"},{"speaker":"Darrell Evans","startTime":1927.1,"endTime":1930.73,"body":"in you, that also resides in me."},{"speaker":"Darrell Evans","startTime":1927.1,"endTime":1930.73,"body":"And that's where you make that"},{"speaker":"Darrell Evans","startTime":1930.73,"endTime":1933.43,"body":"emotional connection, that"},{"speaker":"Darrell Evans","startTime":1930.73,"endTime":1933.43,"body":"storytelling that you're telling"},{"speaker":"Darrell Evans","startTime":1933.43,"endTime":1936.67,"body":"your tribe, this is why you"},{"speaker":"Darrell Evans","startTime":1933.43,"endTime":1936.67,"body":"should buy my shoes, or this is"},{"speaker":"Darrell Evans","startTime":1936.67,"endTime":1939.49,"body":"why you should buy my glasses,"},{"speaker":"Darrell Evans","startTime":1936.67,"endTime":1939.49,"body":"or this is why you should follow"},{"speaker":"Darrell Evans","startTime":1939.49,"endTime":1943.33,"body":"my feed, because there's certain"},{"speaker":"Darrell Evans","startTime":1939.49,"endTime":1943.33,"body":"parts of you that also exist in"},{"speaker":"Darrell Evans","startTime":1943.33,"endTime":1946.12,"body":"me. And that's where you bridge"},{"speaker":"Darrell Evans","startTime":1943.33,"endTime":1946.12,"body":"that gap between buyer and"},{"speaker":"Darrell Evans","startTime":1946.12,"endTime":1948.76,"body":"seller. And that's the way we"},{"speaker":"Darrell Evans","startTime":1946.12,"endTime":1948.76,"body":"take our photography. It's,"},{"speaker":"Darrell Evans","startTime":1948.76,"endTime":1952.33,"body":"it's, it's part woo woo if you"},{"speaker":"Darrell Evans","startTime":1948.76,"endTime":1952.33,"body":"will, it's part visual"},{"speaker":"Darrell Evans","startTime":1952.36,"endTime":1955.84,"body":"intuition. It's part"},{"speaker":"Darrell Evans","startTime":1952.36,"endTime":1955.84,"body":"architecture, it's part theater,"},{"speaker":"Darrell Evans","startTime":1955.93,"endTime":1958.93,"body":"it's part all of these things."},{"speaker":"Darrell Evans","startTime":1955.93,"endTime":1958.93,"body":"Like, we call ourselves content"},{"speaker":"Darrell Evans","startTime":1958.93,"endTime":1961.87,"body":"psychologists, because a lot of"},{"speaker":"Darrell Evans","startTime":1958.93,"endTime":1961.87,"body":"times when we work with people,"},{"speaker":"Darrell Evans","startTime":1962.35,"endTime":1965.41,"body":"we create this persona of them"},{"speaker":"Darrell Evans","startTime":1962.35,"endTime":1965.41,"body":"that they didn't even know they"},{"speaker":"Darrell Evans","startTime":1965.41,"endTime":1966.4,"body":"had within themselves."},{"speaker":"Darrell Evans","startTime":1966.4,"endTime":1967.48,"body":"Right, right."},{"speaker":"Deevo","startTime":1967.51,"endTime":1970.69,"body":"And we pull that back so"},{"speaker":"Deevo","startTime":1967.51,"endTime":1970.69,"body":"that not only their buyer can"},{"speaker":"Deevo","startTime":1970.69,"endTime":1974.35,"body":"see it, but they can see it so"},{"speaker":"Deevo","startTime":1970.69,"endTime":1974.35,"body":"that they're like holy, I'm"},{"speaker":"Deevo","startTime":1974.35,"endTime":1976.72,"body":"actually a badass mofo, I can"},{"speaker":"Deevo","startTime":1974.35,"endTime":1976.72,"body":"completely see that."},{"speaker":"Darrell Evans","startTime":1977.41,"endTime":1978.22,"body":"Right, exactly."},{"speaker":"Lisa Staff","startTime":1978.0,"endTime":1980.43,"body":"I think too like,"},{"speaker":"Lisa Staff","startTime":1978.0,"endTime":1980.43,"body":"we're constantly surprised that"},{"speaker":"Lisa Staff","startTime":1980.43,"endTime":1984.78,"body":"these people that are so"},{"speaker":"Lisa Staff","startTime":1980.43,"endTime":1984.78,"body":"influential and amazing at"},{"speaker":"Lisa Staff","startTime":1984.78,"endTime":1987.06,"body":"public speaking and all the"},{"speaker":"Lisa Staff","startTime":1984.78,"endTime":1987.06,"body":"things that they're doing, but"},{"speaker":"Lisa Staff","startTime":1987.06,"endTime":1989.55,"body":"when you ask them to create"},{"speaker":"Lisa Staff","startTime":1987.06,"endTime":1989.55,"body":"content, they're like, I can't"},{"speaker":"Lisa Staff","startTime":1989.55,"endTime":1992.58,"body":"do a video talking about that. I"},{"speaker":"Lisa Staff","startTime":1989.55,"endTime":1992.58,"body":"can't do that. So some of it is"},{"speaker":"Lisa Staff","startTime":1992.58,"endTime":1994.98,"body":"that coaching, and some of it"},{"speaker":"Lisa Staff","startTime":1992.58,"endTime":1994.98,"body":"when he's saying, Okay, we"},{"speaker":"Lisa Staff","startTime":1994.98,"endTime":1997.77,"body":"create their pillars and"},{"speaker":"Lisa Staff","startTime":1994.98,"endTime":1997.77,"body":"everything. We calendar for"},{"speaker":"Lisa Staff","startTime":1997.77,"endTime":2000.47,"body":"them, maybe calendar for three"},{"speaker":"Lisa Staff","startTime":1997.77,"endTime":2000.47,"body":"months, these are cool things"},{"speaker":"Lisa Staff","startTime":2000.47,"endTime":2002.42,"body":"that are coming up on your"},{"speaker":"Lisa Staff","startTime":2000.47,"endTime":2002.42,"body":"calendar already. We're going to"},{"speaker":"Lisa Staff","startTime":2002.42,"endTime":2004.7,"body":"talk about these. How are we"},{"speaker":"Lisa Staff","startTime":2002.42,"endTime":2004.7,"body":"going to talk about them? How"},{"speaker":"Lisa Staff","startTime":2004.7,"endTime":2007.28,"body":"are you going to show up? When"},{"speaker":"Lisa Staff","startTime":2004.7,"endTime":2007.28,"body":"we come in to create content,"},{"speaker":"Lisa Staff","startTime":2007.58,"endTime":2009.83,"body":"we're batching all of that"},{"speaker":"Lisa Staff","startTime":2007.58,"endTime":2009.83,"body":"together, boom, boom, boom,"},{"speaker":"Lisa Staff","startTime":2009.83,"endTime":2012.98,"body":"boom. You're not creating this"},{"speaker":"Lisa Staff","startTime":2009.83,"endTime":2012.98,"body":"all day, every day, it's kind of"},{"speaker":"Lisa Staff","startTime":2013.01,"endTime":2016.19,"body":"done. And you keep going on with"},{"speaker":"Lisa Staff","startTime":2013.01,"endTime":2016.19,"body":"your business. And then as"},{"speaker":"Lisa Staff","startTime":2016.19,"endTime":2018.98,"body":"things come up, we're saying,"},{"speaker":"Lisa Staff","startTime":2016.19,"endTime":2018.98,"body":"hey, even if we're not there"},{"speaker":"Lisa Staff","startTime":2018.98,"endTime":2021.5,"body":"creating content, hey, just do"},{"speaker":"Lisa Staff","startTime":2018.98,"endTime":2021.5,"body":"something really casual. Can you"},{"speaker":"Lisa Staff","startTime":2021.5,"endTime":2023.99,"body":"do a video on this? Here's the"},{"speaker":"Lisa Staff","startTime":2021.5,"endTime":2023.99,"body":"three points that you could talk"},{"speaker":"Lisa Staff","startTime":2023.99,"endTime":2027.53,"body":"about, bam! And they're doing"},{"speaker":"Lisa Staff","startTime":2023.99,"endTime":2027.53,"body":"it. So it's almost a progression"},{"speaker":"Lisa Staff","startTime":2027.53,"endTime":2029.63,"body":"with them as well, that they're"},{"speaker":"Lisa Staff","startTime":2027.53,"endTime":2029.63,"body":"kind of seeing and then they"},{"speaker":"Lisa Staff","startTime":2029.63,"endTime":2032.12,"body":"start to see the connections"},{"speaker":"Lisa Staff","startTime":2029.63,"endTime":2032.12,"body":"that they're making with people"},{"speaker":"Lisa Staff","startTime":2032.12,"endTime":2035.36,"body":"within their industry and how"},{"speaker":"Lisa Staff","startTime":2032.12,"endTime":2035.36,"body":"it's increasing their vision"},{"speaker":"Lisa Staff","startTime":2035.39,"endTime":2036.14,"body":"with their brand."},{"speaker":"Darrell Evans","startTime":2036.0,"endTime":2038.4,"body":"Yeah, it's"},{"speaker":"Darrell Evans","startTime":2036.0,"endTime":2038.4,"body":"powerful. You know, I think the"},{"speaker":"Darrell Evans","startTime":2038.4,"endTime":2040.89,"body":"way you just described the"},{"speaker":"Darrell Evans","startTime":2038.4,"endTime":2040.89,"body":"discovery process, and then this"},{"speaker":"Darrell Evans","startTime":2040.89,"endTime":2043.95,"body":"ongoing coaching process, I"},{"speaker":"Darrell Evans","startTime":2040.89,"endTime":2043.95,"body":"think is exactly what I wanted"},{"speaker":"Darrell Evans","startTime":2043.95,"endTime":2047.37,"body":"people to understand, because a"},{"speaker":"Darrell Evans","startTime":2043.95,"endTime":2047.37,"body":"lot of the best speakers,"},{"speaker":"Darrell Evans","startTime":2047.37,"endTime":2051.21,"body":"authors, entrepreneurs, talents"},{"speaker":"Darrell Evans","startTime":2047.37,"endTime":2051.21,"body":"of any sort. A lot of times they"},{"speaker":"Darrell Evans","startTime":2051.21,"endTime":2054.48,"body":"feel great when they're in the"},{"speaker":"Darrell Evans","startTime":2051.21,"endTime":2054.48,"body":"zone, but they think it's only"},{"speaker":"Darrell Evans","startTime":2054.48,"endTime":2057.84,"body":"in that zone that they're great."},{"speaker":"Darrell Evans","startTime":2054.48,"endTime":2057.84,"body":"And when they try to communicate"},{"speaker":"Darrell Evans","startTime":2057.84,"endTime":2060.87,"body":"outside of that zone, they get"},{"speaker":"Darrell Evans","startTime":2057.84,"endTime":2060.87,"body":"in front of a camera when they"},{"speaker":"Darrell Evans","startTime":2060.87,"endTime":2063.21,"body":"don't normally use a camera, get"},{"speaker":"Darrell Evans","startTime":2060.87,"endTime":2063.21,"body":"behind a mic when they don't"},{"speaker":"Darrell Evans","startTime":2063.21,"endTime":2066.96,"body":"normally use a mic. Deevo, you"},{"speaker":"Darrell Evans","startTime":2063.21,"endTime":2066.96,"body":"said it's that imposter, right?"},{"speaker":"Darrell Evans","startTime":2066.96,"endTime":2071.19,"body":"That shows up. I remember when I"},{"speaker":"Darrell Evans","startTime":2066.96,"endTime":2071.19,"body":"started my podcast, I invited 77"},{"speaker":"Darrell Evans","startTime":2071.19,"endTime":2073.83,"body":"people to be guests on the"},{"speaker":"Darrell Evans","startTime":2071.19,"endTime":2073.83,"body":"podcast, all of which I knew in"},{"speaker":"Darrell Evans","startTime":2073.83,"endTime":2077.25,"body":"some sort of way over the last"},{"speaker":"Darrell Evans","startTime":2073.83,"endTime":2077.25,"body":"30 years. And they all more or"},{"speaker":"Darrell Evans","startTime":2077.25,"endTime":2080.58,"body":"less said yes through either a"},{"speaker":"Darrell Evans","startTime":2077.25,"endTime":2080.58,"body":"DM in Instagram or a text"},{"speaker":"Darrell Evans","startTime":2080.58,"endTime":2084.0,"body":"message or an email or a phone"},{"speaker":"Darrell Evans","startTime":2080.58,"endTime":2084.0,"body":"call. And then when it came time"},{"speaker":"Darrell Evans","startTime":2084.0,"endTime":2087.96,"body":"to actually record thed show, I"},{"speaker":"Darrell Evans","startTime":2084.0,"endTime":2087.96,"body":"probably only had 24 or 5% of"},{"speaker":"Darrell Evans","startTime":2087.96,"endTime":2091.02,"body":"them actually follow through."},{"speaker":"Darrell Evans","startTime":2087.96,"endTime":2091.02,"body":"One of those people just spoke"},{"speaker":"Darrell Evans","startTime":2091.02,"endTime":2093.78,"body":"to me. He's actually a coaching"},{"speaker":"Darrell Evans","startTime":2091.02,"endTime":2093.78,"body":"client of mine. And he says"},{"speaker":"Darrell Evans","startTime":2093.78,"endTime":2096.3,"body":"Darrell, when you invited me to"},{"speaker":"Darrell Evans","startTime":2093.78,"endTime":2096.3,"body":"the show, though he's been in"},{"speaker":"Darrell Evans","startTime":2096.3,"endTime":2098.55,"body":"business 20 something years,"},{"speaker":"Darrell Evans","startTime":2096.3,"endTime":2098.55,"body":"I've known him since we were 23"},{"speaker":"Darrell Evans","startTime":2098.55,"endTime":2102.51,"body":"years old. He's bomb dot com at"},{"speaker":"Darrell Evans","startTime":2098.55,"endTime":2102.51,"body":"what he does, he said, I just"},{"speaker":"Darrell Evans","startTime":2102.51,"endTime":2105.33,"body":"didn't think I had anything to"},{"speaker":"Darrell Evans","startTime":2102.51,"endTime":2105.33,"body":"say. And I'm thinking, you're 30"},{"speaker":"Darrell Evans","startTime":2105.36,"endTime":2107.91,"body":"years expert in the world of"},{"speaker":"Darrell Evans","startTime":2105.36,"endTime":2107.91,"body":"sales, three different"},{"speaker":"Darrell Evans","startTime":2107.91,"endTime":2110.82,"body":"industries, you ain't got"},{"speaker":"Darrell Evans","startTime":2107.91,"endTime":2110.82,"body":"nothing to say, Are you kidding"},{"speaker":"Darrell Evans","startTime":2110.82,"endTime":2113.37,"body":"me? Right? So I love what you"},{"speaker":"Darrell Evans","startTime":2110.82,"endTime":2113.37,"body":"said, though, because what"},{"speaker":"Darrell Evans","startTime":2113.37,"endTime":2116.31,"body":"you're doing is you're walking"},{"speaker":"Darrell Evans","startTime":2113.37,"endTime":2116.31,"body":"people through a place that they"},{"speaker":"Darrell Evans","startTime":2116.31,"endTime":2119.85,"body":"just don't reside on a daily"},{"speaker":"Darrell Evans","startTime":2116.31,"endTime":2119.85,"body":"basis, right? You're able to"},{"speaker":"Darrell Evans","startTime":2119.85,"endTime":2122.31,"body":"come in and ask the questions"},{"speaker":"Darrell Evans","startTime":2119.85,"endTime":2122.31,"body":"that they're not asking"},{"speaker":"Darrell Evans","startTime":2122.31,"endTime":2125.67,"body":"themselves. You can then take"},{"speaker":"Darrell Evans","startTime":2122.31,"endTime":2125.67,"body":"the questions and add your"},{"speaker":"Darrell Evans","startTime":2125.67,"endTime":2129.81,"body":"creativity to their facts,"},{"speaker":"Darrell Evans","startTime":2125.67,"endTime":2129.81,"body":"right? In a way that is what"},{"speaker":"Darrell Evans","startTime":2129.81,"endTime":2132.3,"body":"your superpower is, right?"},{"speaker":"Darrell Evans","startTime":2129.81,"endTime":2132.3,"body":"That's what your superpower is."},{"speaker":"Darrell Evans","startTime":2132.36,"endTime":2135.24,"body":"I've seen you guys not in"},{"speaker":"Darrell Evans","startTime":2132.36,"endTime":2135.24,"body":"person, of course, yielding your"},{"speaker":"Darrell Evans","startTime":2135.24,"endTime":2139.86,"body":"cameras. And I can tell from"},{"speaker":"Darrell Evans","startTime":2135.24,"endTime":2139.86,"body":"just the outside looking in that"},{"speaker":"Darrell Evans","startTime":2139.89,"endTime":2143.28,"body":"there's an energy and a to use"},{"speaker":"Darrell Evans","startTime":2139.89,"endTime":2143.28,"body":"an earlier word in this"},{"speaker":"Darrell Evans","startTime":2143.28,"endTime":2147.33,"body":"conversation, a flow, or you're"},{"speaker":"Darrell Evans","startTime":2143.28,"endTime":2147.33,"body":"just really good video editors,"},{"speaker":"Darrell Evans","startTime":2147.33,"endTime":2150.51,"body":"one of the two. No, I'm just"},{"speaker":"Darrell Evans","startTime":2147.33,"endTime":2150.51,"body":"playing, because . . ."},{"speaker":"Lisa Staff","startTime":2150.51,"endTime":2151.98,"body":"It's the green"},{"speaker":"Lisa Staff","startTime":2150.51,"endTime":2151.98,"body":"screen, remember?"},{"speaker":"Darrell Evans","startTime":2152.11,"endTime":2154.63,"body":"Well, some of it,"},{"speaker":"Darrell Evans","startTime":2152.11,"endTime":2154.63,"body":"I believe, is green screen, but"},{"speaker":"Darrell Evans","startTime":2154.63,"endTime":2157.27,"body":"maybe no, but no, I can tell."},{"speaker":"Darrell Evans","startTime":2154.63,"endTime":2157.27,"body":"I've been in marketing and sales"},{"speaker":"Darrell Evans","startTime":2157.27,"endTime":2160.81,"body":"a long time. And I'd love when I"},{"speaker":"Darrell Evans","startTime":2157.27,"endTime":2160.81,"body":"can connect with authentic"},{"speaker":"Darrell Evans","startTime":2160.84,"endTime":2164.11,"body":"professionals, authentic, what,"},{"speaker":"Darrell Evans","startTime":2160.84,"endTime":2164.11,"body":"meaning I can see it. Everybody"},{"speaker":"Darrell Evans","startTime":2164.11,"endTime":2166.18,"body":"can put up a really nice website"},{"speaker":"Darrell Evans","startTime":2164.11,"endTime":2166.18,"body":"today, everybody."},{"speaker":"Deevo","startTime":2166.21,"endTime":2166.63,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":2166.66,"endTime":2169.21,"body":"Right. But when"},{"speaker":"Darrell Evans","startTime":2166.66,"endTime":2169.21,"body":"they're capturing you, when"},{"speaker":"Darrell Evans","startTime":2169.21,"endTime":2172.9,"body":"you're in your element doing"},{"speaker":"Darrell Evans","startTime":2169.21,"endTime":2172.9,"body":"you, that takes another level of"},{"speaker":"Darrell Evans","startTime":2172.9,"endTime":2176.14,"body":"skill, right? So I got a chance"},{"speaker":"Darrell Evans","startTime":2172.9,"endTime":2176.14,"body":"when I've heard, you guys don't"},{"speaker":"Darrell Evans","startTime":2176.14,"endTime":2178.6,"body":"know this, because I geek out on"},{"speaker":"Darrell Evans","startTime":2176.14,"endTime":2178.6,"body":"stuff like this, but I want to"},{"speaker":"Darrell Evans","startTime":2178.6,"endTime":2181.81,"body":"know who it is I'm talking to"},{"speaker":"Darrell Evans","startTime":2178.6,"endTime":2181.81,"body":"before I talk to them. If we're"},{"speaker":"Darrell Evans","startTime":2181.81,"endTime":2185.08,"body":"doing marketing right, you guys"},{"speaker":"Darrell Evans","startTime":2181.81,"endTime":2185.08,"body":"like the word Sprout Connectors,"},{"speaker":"Darrell Evans","startTime":2185.35,"endTime":2188.53,"body":"I kind of say, can I get to know"},{"speaker":"Darrell Evans","startTime":2185.35,"endTime":2188.53,"body":"who they are before I ever talk"},{"speaker":"Darrell Evans","startTime":2188.53,"endTime":2191.53,"body":"to them. And you guys did a"},{"speaker":"Darrell Evans","startTime":2188.53,"endTime":2191.53,"body":"pretty good job of that. Number"},{"speaker":"Darrell Evans","startTime":2191.53,"endTime":2193.15,"body":"one, I can see it on your"},{"speaker":"Darrell Evans","startTime":2191.53,"endTime":2193.15,"body":"Instagram. Number two, I could"},{"speaker":"Darrell Evans","startTime":2193.15,"endTime":2195.43,"body":"see through your website. Number"},{"speaker":"Darrell Evans","startTime":2193.15,"endTime":2195.43,"body":"three, I can see through your"},{"speaker":"Darrell Evans","startTime":2195.43,"endTime":2197.77,"body":"podcast, I can tell from the"},{"speaker":"Darrell Evans","startTime":2195.43,"endTime":2197.77,"body":"humor of our very first"},{"speaker":"Darrell Evans","startTime":2197.77,"endTime":2201.64,"body":"conversation, some number of"},{"speaker":"Darrell Evans","startTime":2197.77,"endTime":2201.64,"body":"months ago, three months ago. I"},{"speaker":"Darrell Evans","startTime":2201.64,"endTime":2206.26,"body":"was able to just connect the"},{"speaker":"Darrell Evans","startTime":2201.64,"endTime":2206.26,"body":"personality of Deevo being hard"},{"speaker":"Darrell Evans","startTime":2206.26,"endTime":2208.45,"body":"to control. I could see that in"},{"speaker":"Darrell Evans","startTime":2206.26,"endTime":2208.45,"body":"situations."},{"speaker":"Lisa Staff","startTime":2208.45,"endTime":2211.12,"body":"Yes. I put a leash"},{"speaker":"Lisa Staff","startTime":2208.45,"endTime":2211.12,"body":"on him sometimes."},{"speaker":"Darrell Evans","startTime":2211.12,"endTime":2211.84,"body":"I can see that."},{"speaker":"Deevo","startTime":2211.87,"endTime":2212.77,"body":"You're spot on."},{"speaker":"Darrell Evans","startTime":2212.0,"endTime":2214.25,"body":"I'm just messing"},{"speaker":"Darrell Evans","startTime":2212.0,"endTime":2214.25,"body":"with you Deevo. But listen, you"},{"speaker":"Darrell Evans","startTime":2214.25,"endTime":2217.22,"body":"guys, it's been a pleasure. I'd"},{"speaker":"Darrell Evans","startTime":2214.25,"endTime":2217.22,"body":"love to have you guys back. I'd"},{"speaker":"Darrell Evans","startTime":2217.22,"endTime":2220.04,"body":"love to stay connected with you"},{"speaker":"Darrell Evans","startTime":2217.22,"endTime":2220.04,"body":"guys. Again, I just love, first"},{"speaker":"Darrell Evans","startTime":2220.04,"endTime":2223.28,"body":"of all expert service providers"},{"speaker":"Darrell Evans","startTime":2220.04,"endTime":2223.28,"body":"who are not just providing a"},{"speaker":"Darrell Evans","startTime":2223.28,"endTime":2227.45,"body":"service, but who are providing a"},{"speaker":"Darrell Evans","startTime":2223.28,"endTime":2227.45,"body":"level of expertise above a"},{"speaker":"Darrell Evans","startTime":2227.45,"endTime":2229.76,"body":"service because there's a lot of"},{"speaker":"Darrell Evans","startTime":2227.45,"endTime":2229.76,"body":"service providers who run around"},{"speaker":"Darrell Evans","startTime":2229.76,"endTime":2231.05,"body":"with photography on their tag."},{"speaker":"Deevo","startTime":2231.38,"endTime":2231.86,"body":"Yes."},{"speaker":"Darrell Evans","startTime":2231.85,"endTime":2233.814,"body":"Creative"},{"speaker":"Darrell Evans","startTime":2231.85,"endTime":2233.814,"body":"storytelling. Yes. What does it"},{"speaker":"Darrell Evans","startTime":2233.79,"endTime":2259.32,"body":"I'm gonna say something really"},{"speaker":"Darrell Evans","startTime":2233.79,"endTime":2259.32,"body":"short and sweet, because you get"},{"speaker":"Darrell Evans","startTime":2233.864,"endTime":2236.614,"body":"mean? But I think we're now"},{"speaker":"Darrell Evans","startTime":2233.864,"endTime":2236.614,"body":"understanding why it's those"},{"speaker":"Darrell Evans","startTime":2236.664,"endTime":2239.414,"body":"kinds of words, why you're"},{"speaker":"Darrell Evans","startTime":2236.664,"endTime":2239.414,"body":"considered a story architect,"},{"speaker":"Darrell Evans","startTime":2239.464,"endTime":2242.411,"body":"and, and then knowing the Lisa"},{"speaker":"Darrell Evans","startTime":2239.464,"endTime":2242.411,"body":"story about the traveling and"},{"speaker":"Darrell Evans","startTime":2242.46,"endTime":2245.358,"body":"the perspective and how all of"},{"speaker":"Darrell Evans","startTime":2242.46,"endTime":2245.358,"body":"that plays into it. And just"},{"speaker":"Darrell Evans","startTime":2245.407,"endTime":2248.453,"body":"really understanding you guys,"},{"speaker":"Darrell Evans","startTime":2245.407,"endTime":2248.453,"body":"as a couple. We came from these"},{"speaker":"Darrell Evans","startTime":2248.502,"endTime":2251.253,"body":"two places. Now we're merged"},{"speaker":"Darrell Evans","startTime":2248.502,"endTime":2251.253,"body":"together, it's a merging of"},{"speaker":"Darrell Evans","startTime":2251.302,"endTime":2254.348,"body":"those superpowers. And I think"},{"speaker":"Darrell Evans","startTime":2251.302,"endTime":2254.348,"body":"I've got a better picture and I"},{"speaker":"Darrell Evans","startTime":2254.397,"endTime":2257.393,"body":"hope our listening audience does"},{"speaker":"Darrell Evans","startTime":2254.397,"endTime":2257.393,"body":"as well. As we wrap up, what"},{"speaker":"Darrell Evans","startTime":2257.442,"endTime":2260.537,"body":"would you tell, because you've"},{"speaker":"Darrell Evans","startTime":2257.442,"endTime":2260.537,"body":"built multiple businesses. There"},{"speaker":"Darrell Evans","startTime":2259.32,"endTime":2273.84,"body":"more eloquent. Trust your gut"},{"speaker":"Darrell Evans","startTime":2259.32,"endTime":2273.84,"body":"and don't underestimate those"},{"speaker":"Darrell Evans","startTime":2260.586,"endTime":2263.583,"body":"was a ladder of chaos on one"},{"speaker":"Darrell Evans","startTime":2260.586,"endTime":2263.583,"body":"side. Lisa, you've done rebrands"},{"speaker":"Darrell Evans","startTime":2263.632,"endTime":2266.579,"body":"over the last, you know, few"},{"speaker":"Darrell Evans","startTime":2263.632,"endTime":2266.579,"body":"years. You've both been through"},{"speaker":"Darrell Evans","startTime":2266.628,"endTime":2269.478,"body":"it. You're a successful power"},{"speaker":"Darrell Evans","startTime":2266.628,"endTime":2269.478,"body":"couple. What do you know now"},{"speaker":"Darrell Evans","startTime":2269.527,"endTime":2272.278,"body":"that you wish you knew then that"},{"speaker":"Darrell Evans","startTime":2269.527,"endTime":2272.278,"body":"you would share with an"},{"speaker":"Darrell Evans","startTime":2272.327,"endTime":2273.85,"body":"entrepreneur listening to this?"},{"speaker":"Darrell Evans","startTime":2274.95,"endTime":2282.57,"body":"things that come easy to you."},{"speaker":"Darrell Evans","startTime":2274.95,"endTime":2282.57,"body":"And you assume that they come"},{"speaker":"Darrell Evans","startTime":2282.6,"endTime":2285.87,"body":"easy to everyone else. That's"},{"speaker":"Darrell Evans","startTime":2282.6,"endTime":2285.87,"body":"your superpower. That's your"},{"speaker":"Darrell Evans","startTime":2285.87,"endTime":2287.16,"body":"talent, explore that."},{"speaker":"Darrell Evans","startTime":2287.25,"endTime":2288.45,"body":"Awesome. Deevo, what have you"},{"speaker":"Darrell Evans","startTime":2287.25,"endTime":2288.45,"body":"got?"},{"speaker":"Deevo","startTime":2288.48,"endTime":2291.0,"body":"I struggle with this"},{"speaker":"Deevo","startTime":2288.48,"endTime":2291.0,"body":"question. And I toil with it on"},{"speaker":"Deevo","startTime":2291.0,"endTime":2294.03,"body":"a daily basis. I don't think"},{"speaker":"Deevo","startTime":2291.0,"endTime":2294.03,"body":"that I would tell myself"},{"speaker":"Deevo","startTime":2294.06,"endTime":2298.5,"body":"anything. I would tell myself to"},{"speaker":"Deevo","startTime":2294.06,"endTime":2298.5,"body":"just trust the process and step"},{"speaker":"Deevo","startTime":2298.5,"endTime":2301.83,"body":"on the other side of your fear"},{"speaker":"Deevo","startTime":2298.5,"endTime":2301.83,"body":"platform because all of the"},{"speaker":"Deevo","startTime":2301.83,"endTime":2305.28,"body":"things that I know today only"},{"speaker":"Deevo","startTime":2301.83,"endTime":2305.28,"body":"came about by my experiences of"},{"speaker":"Deevo","startTime":2305.28,"endTime":2308.1,"body":"having to go through the"},{"speaker":"Deevo","startTime":2305.28,"endTime":2308.1,"body":"suffering or whatever it was"},{"speaker":"Deevo","startTime":2308.1,"endTime":2312.03,"body":"that taught me that I didn't"},{"speaker":"Deevo","startTime":2308.1,"endTime":2312.03,"body":"understand the concept of"},{"speaker":"Deevo","startTime":2312.03,"endTime":2315.96,"body":"polarization, that there's a yin"},{"speaker":"Deevo","startTime":2312.03,"endTime":2315.96,"body":"and a yang to everything. And"},{"speaker":"Deevo","startTime":2315.96,"endTime":2319.11,"body":"had I not gone through those"},{"speaker":"Deevo","startTime":2315.96,"endTime":2319.11,"body":"experiences, had I not worked"},{"speaker":"Deevo","startTime":2319.11,"endTime":2321.84,"body":"for the corporate world, had I"},{"speaker":"Deevo","startTime":2319.11,"endTime":2321.84,"body":"not been married to someone who"},{"speaker":"Deevo","startTime":2321.84,"endTime":2324.57,"body":"made me unpassionate and"},{"speaker":"Deevo","startTime":2321.84,"endTime":2324.57,"body":"dispassionate, I wouldn't have"},{"speaker":"Deevo","startTime":2324.57,"endTime":2327.06,"body":"my children, I wouldn't have"},{"speaker":"Deevo","startTime":2324.57,"endTime":2327.06,"body":"been prepared to marry this"},{"speaker":"Deevo","startTime":2327.06,"endTime":2330.45,"body":"woman. So all of those things"},{"speaker":"Deevo","startTime":2327.06,"endTime":2330.45,"body":"that I had to go through, are"},{"speaker":"Deevo","startTime":2330.45,"endTime":2332.85,"body":"continuing to teach me"},{"speaker":"Deevo","startTime":2330.45,"endTime":2332.85,"body":"everything I need to know. And"},{"speaker":"Deevo","startTime":2332.85,"endTime":2336.18,"body":"so I would just say to anybody"},{"speaker":"Deevo","startTime":2332.85,"endTime":2336.18,"body":"that if you're unsure of what"},{"speaker":"Deevo","startTime":2336.18,"endTime":2338.91,"body":"you want out of life, the"},{"speaker":"Deevo","startTime":2336.18,"endTime":2338.91,"body":"answers are only on the other"},{"speaker":"Deevo","startTime":2338.91,"endTime":2342.84,"body":"side of you exploring that. And"},{"speaker":"Deevo","startTime":2338.91,"endTime":2342.84,"body":"you can't be satisfied with just"},{"speaker":"Deevo","startTime":2342.84,"endTime":2345.99,"body":"saying this is enough. Because"},{"speaker":"Deevo","startTime":2342.84,"endTime":2345.99,"body":"if you truly listen to what your"},{"speaker":"Deevo","startTime":2345.99,"endTime":2349.23,"body":"inner spirit is telling you,"},{"speaker":"Deevo","startTime":2345.99,"endTime":2349.23,"body":"you'll quickly hear that there's"},{"speaker":"Deevo","startTime":2349.23,"endTime":2351.63,"body":"a someone else talking to you"},{"speaker":"Deevo","startTime":2349.23,"endTime":2351.63,"body":"saying that there's something"},{"speaker":"Deevo","startTime":2351.63,"endTime":2354.69,"body":"bigger and I believe that every"},{"speaker":"Deevo","startTime":2351.63,"endTime":2354.69,"body":"single one of us on this planet"},{"speaker":"Deevo","startTime":2354.78,"endTime":2357.84,"body":"has some sort of divine gift to"},{"speaker":"Deevo","startTime":2354.78,"endTime":2357.84,"body":"offer the universe."},{"speaker":"Darrell Evans","startTime":2357.87,"endTime":2358.41,"body":"Amen."},{"speaker":"Deevo","startTime":2358.56,"endTime":2361.5,"body":"And it's literally as it"},{"speaker":"Deevo","startTime":2358.56,"endTime":2361.5,"body":"says a numerable as the sands on"},{"speaker":"Deevo","startTime":2361.5,"endTime":2364.56,"body":"the seashore. So there's"},{"speaker":"Deevo","startTime":2361.5,"endTime":2364.56,"body":"opportunity for everybody and if"},{"speaker":"Deevo","startTime":2364.56,"endTime":2368.37,"body":"we can just take a minute to be"},{"speaker":"Deevo","startTime":2364.56,"endTime":2368.37,"body":"still and listen to that voice"},{"speaker":"Deevo","startTime":2368.79,"endTime":2371.64,"body":"and realize that on the other"},{"speaker":"Deevo","startTime":2368.79,"endTime":2371.64,"body":"side of that fear there is a"},{"speaker":"Deevo","startTime":2371.64,"endTime":2374.76,"body":"ladder of chaos that you can"},{"speaker":"Deevo","startTime":2371.64,"endTime":2374.76,"body":"climb, then you'll find those"},{"speaker":"Deevo","startTime":2374.76,"endTime":2376.89,"body":"opportunities and then don't be"},{"speaker":"Deevo","startTime":2374.76,"endTime":2376.89,"body":"afraid of them when they"},{"speaker":"Deevo","startTime":2376.89,"endTime":2379.98,"body":"approach you and just do it."},{"speaker":"Deevo","startTime":2376.89,"endTime":2379.98,"body":"Just start. Start by starting"},{"speaker":"Deevo","startTime":2379.98,"endTime":2381.99,"body":"man. Just start by starting."},{"speaker":"Darrell Evans","startTime":2382.17,"endTime":2384.21,"body":"That's a great"},{"speaker":"Darrell Evans","startTime":2382.17,"endTime":2384.21,"body":"way to end. Where can everybody"},{"speaker":"Darrell Evans","startTime":2384.21,"endTime":2385.89,"body":"find you guys? Where would you"},{"speaker":"Darrell Evans","startTime":2384.21,"endTime":2385.89,"body":"want people to connect with you"},{"speaker":"Darrell Evans","startTime":2385.89,"endTime":2386.22,"body":"guys?"},{"speaker":"Deevo","startTime":2386.22,"endTime":2388.86,"body":"I think the best way is"},{"speaker":"Deevo","startTime":2386.22,"endTime":2388.86,"body":"just on Instagram because we"},{"speaker":"Deevo","startTime":2388.86,"endTime":2391.32,"body":"love connecting with people on"},{"speaker":"Deevo","startTime":2388.86,"endTime":2391.32,"body":"the 'gram. Lisa's on"},{"speaker":"Deevo","startTime":2391.32,"endTime":2394.98,"body":"@lisastaffphoto. And then I'm on"},{"speaker":"Deevo","startTime":2391.32,"endTime":2394.98,"body":"@fusionphotog. Those are our"},{"speaker":"Deevo","startTime":2394.98,"endTime":2397.65,"body":"individual brands and then on"},{"speaker":"Deevo","startTime":2394.98,"endTime":2397.65,"body":"@sproutconnectors as well. You"},{"speaker":"Deevo","startTime":2397.65,"endTime":2399.27,"body":"can find us in any of those"},{"speaker":"Deevo","startTime":2397.65,"endTime":2399.27,"body":"three lines."},{"speaker":"Darrell Evans","startTime":2399.3,"endTime":2401.04,"body":"We'll link all"},{"speaker":"Darrell Evans","startTime":2399.3,"endTime":2401.04,"body":"those was up in the show notes."},{"speaker":"Darrell Evans","startTime":2401.04,"endTime":2404.58,"body":"And you guys are an amazing"},{"speaker":"Darrell Evans","startTime":2401.04,"endTime":2404.58,"body":"couple. And by the way, also"},{"speaker":"Darrell Evans","startTime":2404.58,"endTime":2407.64,"body":"make sure you guys check out the"},{"speaker":"Darrell Evans","startTime":2404.58,"endTime":2407.64,"body":"Mind Body Business Podcast,"},{"speaker":"Darrell Evans","startTime":2407.64,"endTime":2410.01,"body":"which is where you can hear"},{"speaker":"Darrell Evans","startTime":2407.64,"endTime":2410.01,"body":"their antics on a weekly basis,"},{"speaker":"Darrell Evans","startTime":2410.37,"endTime":2414.0,"body":"and a number of ways for you to"},{"speaker":"Darrell Evans","startTime":2410.37,"endTime":2414.0,"body":"connect and so, Deevo and Lisa,"},{"speaker":"Darrell Evans","startTime":2414.0,"endTime":2416.46,"body":"last question I always ask is,"},{"speaker":"Darrell Evans","startTime":2414.0,"endTime":2416.46,"body":"if for whatever reason, and you"},{"speaker":"Darrell Evans","startTime":2416.46,"endTime":2419.16,"body":"can answer individually, if"},{"speaker":"Darrell Evans","startTime":2416.46,"endTime":2419.16,"body":"today happened to be the last"},{"speaker":"Darrell Evans","startTime":2419.16,"endTime":2422.31,"body":"day here on this planet, what"},{"speaker":"Darrell Evans","startTime":2419.16,"endTime":2422.31,"body":"would you want everybody to"},{"speaker":"Darrell Evans","startTime":2422.31,"endTime":2423.09,"body":"remember you for?"},{"speaker":"Lisa Staff","startTime":2423.33,"endTime":2425.19,"body":"Being kind, just"},{"speaker":"Lisa Staff","startTime":2423.33,"endTime":2425.19,"body":"being kind."},{"speaker":"Deevo","startTime":2425.25,"endTime":2428.73,"body":"I allow people to see"},{"speaker":"Deevo","startTime":2425.25,"endTime":2428.73,"body":"them in a light that they had"},{"speaker":"Deevo","startTime":2428.73,"endTime":2431.64,"body":"never before been able to see"},{"speaker":"Deevo","startTime":2428.73,"endTime":2431.64,"body":"themselves. And I do that"},{"speaker":"Deevo","startTime":2431.64,"endTime":2433.56,"body":"through my lens. I do that"},{"speaker":"Deevo","startTime":2431.64,"endTime":2433.56,"body":"through my connecting with"},{"speaker":"Deevo","startTime":2433.56,"endTime":2436.53,"body":"people. Just allowing people to"},{"speaker":"Deevo","startTime":2433.56,"endTime":2436.53,"body":"see their own superpowers."},{"speaker":"Darrell Evans","startTime":2436.74,"endTime":2439.11,"body":"Awesome. Deevo"},{"speaker":"Darrell Evans","startTime":2436.74,"endTime":2439.11,"body":"and Lisa, thank you for being"},{"speaker":"Darrell Evans","startTime":2439.11,"endTime":2441.18,"body":"here on The MindShift Podcast."},{"speaker":"Deevo","startTime":2441.0,"endTime":2441.51,"body":"Appreciate it, Darrell."},{"speaker":"Lisa Staff","startTime":2441.51,"endTime":2443.19,"body":"Thank you for having"},{"speaker":"Lisa Staff","startTime":2441.51,"endTime":2443.19,"body":"us, it was so much fun."},{"speaker":"Darrell Evans","startTime":2443.22,"endTime":2444.15,"body":"Appreciate you"},{"speaker":"Darrell Evans","startTime":2443.22,"endTime":2444.15,"body":"guys."},{"speaker":"Deevo","startTime":2444.18,"endTime":2445.47,"body":"Darrell, thanks, man."},{"speaker":"Deevo","startTime":2444.18,"endTime":2445.47,"body":"Appreciate it."},{"speaker":"The MindShift Podcast","startTime":2447.43,"endTime":2448.54,"body":"Hey my"},{"speaker":"The MindShift Podcast","startTime":2447.43,"endTime":2448.54,"body":"friend, thanks again for"},{"speaker":"The MindShift Podcast","startTime":2448.54,"endTime":2451.24,"body":"listening to today's episode of"},{"speaker":"The MindShift Podcast","startTime":2448.54,"endTime":2451.24,"body":"The MindShift Podcast. Listen,"},{"speaker":"The MindShift Podcast","startTime":2451.24,"endTime":2454.45,"body":"let's not have the conversation"},{"speaker":"The MindShift Podcast","startTime":2451.24,"endTime":2454.45,"body":"in here. Connect with me on"},{"speaker":"The MindShift Podcast","startTime":2454.45,"endTime":2458.56,"body":"social @MrDarrellEvans on almost"},{"speaker":"The MindShift Podcast","startTime":2454.45,"endTime":2458.56,"body":"all the platforms, with the"},{"speaker":"The MindShift Podcast","startTime":2458.56,"endTime":2461.26,"body":"exception of Facebook. My"},{"speaker":"The MindShift Podcast","startTime":2458.56,"endTime":2461.26,"body":"Facebook fan page is"},{"speaker":"The MindShift Podcast","startTime":2462.01,"endTime":2465.88,"body":"@DarrellEvansFan. Until next"},{"speaker":"The MindShift Podcast","startTime":2462.01,"endTime":2465.88,"body":"week, remember you're just one"},{"speaker":"The MindShift Podcast","startTime":2465.88,"endTime":2468.49,"body":"shift away from the breakthrough"},{"speaker":"The MindShift Podcast","startTime":2465.88,"endTime":2468.49,"body":"you're looking for."}]}