{"version":"1.0.0","segments":[{"speaker":"Malcolm Gallagher","startTime":6.69,"endTime":9.18,"body":"Welcome to"},{"speaker":"Malcolm Gallagher","startTime":6.69,"endTime":9.18,"body":"the BVTV network coming to you"},{"speaker":"Malcolm Gallagher","startTime":9.18,"endTime":12.99,"body":"from the UK studios of Best"},{"speaker":"Malcolm Gallagher","startTime":9.18,"endTime":12.99,"body":"Vision. I'm your host, Malcolm"},{"speaker":"Malcolm Gallagher","startTime":12.99,"endTime":18.81,"body":"Gallagher. Now, this is episode"},{"speaker":"Malcolm Gallagher","startTime":12.99,"endTime":18.81,"body":"two in our BVTV trilogy with"},{"speaker":"Malcolm Gallagher","startTime":19.23,"endTime":23.64,"body":"glamorous Las Vegas, Las Vegas"},{"speaker":"Malcolm Gallagher","startTime":19.23,"endTime":23.64,"body":"space marketing expert Darrell"},{"speaker":"Malcolm Gallagher","startTime":23.64,"endTime":25.38,"body":"Evans. Hello again, Darrell."},{"speaker":"Darrell Evans","startTime":25.92,"endTime":28.5,"body":"Malcolm. So good"},{"speaker":"Darrell Evans","startTime":25.92,"endTime":28.5,"body":"to be here again. I love it."},{"speaker":"Darrell Evans","startTime":28.56,"endTime":28.89,"body":"Love it."},{"speaker":"Malcolm Gallagher","startTime":29.46,"endTime":32.13,"body":"I'm a bit"},{"speaker":"Malcolm Gallagher","startTime":29.46,"endTime":32.13,"body":"disappointed man, you're sitting"},{"speaker":"Malcolm Gallagher","startTime":32.13,"endTime":34.35,"body":"there with books behind you. I"},{"speaker":"Malcolm Gallagher","startTime":32.13,"endTime":34.35,"body":"thought it would be flashing"},{"speaker":"Malcolm Gallagher","startTime":34.35,"endTime":37.65,"body":"lights, you know, as going down"},{"speaker":"Malcolm Gallagher","startTime":34.35,"endTime":37.65,"body":"the strip and things like that."},{"speaker":"Malcolm Gallagher","startTime":37.65,"endTime":37.95,"body":"Yeah,"},{"speaker":"Darrell Evans","startTime":38.35,"endTime":40.84,"body":"Yeah, I've got"},{"speaker":"Darrell Evans","startTime":38.35,"endTime":40.84,"body":"those. They're just on my Google"},{"speaker":"Darrell Evans","startTime":40.84,"endTime":41.77,"body":"Drive, I keep those."},{"speaker":"Malcolm Gallagher","startTime":41.0,"endTime":46.76,"body":"I promise"},{"speaker":"Malcolm Gallagher","startTime":41.0,"endTime":46.76,"body":"myself all the dancing girls as"},{"speaker":"Malcolm Gallagher","startTime":46.76,"endTime":50.69,"body":"well. Darrell, professional"},{"speaker":"Malcolm Gallagher","startTime":46.76,"endTime":50.69,"body":"services, businesses walking at"},{"speaker":"Malcolm Gallagher","startTime":50.69,"endTime":54.47,"body":"last to the need to have"},{"speaker":"Malcolm Gallagher","startTime":50.69,"endTime":54.47,"body":"effective marketing driving them"},{"speaker":"Malcolm Gallagher","startTime":54.47,"endTime":58.49,"body":"forward. Though in the UK, many"},{"speaker":"Malcolm Gallagher","startTime":54.47,"endTime":58.49,"body":"still prefer to call it business"},{"speaker":"Malcolm Gallagher","startTime":58.49,"endTime":62.12,"body":"development, as they dislike the"},{"speaker":"Malcolm Gallagher","startTime":58.49,"endTime":62.12,"body":"word marketing, feeling it"},{"speaker":"Malcolm Gallagher","startTime":62.12,"endTime":65.9,"body":"beneath them. So let's help them"},{"speaker":"Malcolm Gallagher","startTime":62.12,"endTime":65.9,"body":"see the light. What are three"},{"speaker":"Malcolm Gallagher","startTime":65.9,"endTime":69.59,"body":"things professional services"},{"speaker":"Malcolm Gallagher","startTime":65.9,"endTime":69.59,"body":"businesses should do better with"},{"speaker":"Malcolm Gallagher","startTime":69.59,"endTime":73.49,"body":"their marketing? Sorry, business"},{"speaker":"Malcolm Gallagher","startTime":69.59,"endTime":73.49,"body":"development. In 2022."},{"speaker":"Darrell Evans","startTime":74.16,"endTime":76.8,"body":"Absolutely. Thank"},{"speaker":"Darrell Evans","startTime":74.16,"endTime":76.8,"body":"you for asking. That's a great"},{"speaker":"Darrell Evans","startTime":76.8,"endTime":80.34,"body":"question. And I, I couldn't"},{"speaker":"Darrell Evans","startTime":76.8,"endTime":80.34,"body":"agree with you more the phrase"},{"speaker":"Darrell Evans","startTime":80.34,"endTime":85.62,"body":"was at last, at last. And we've"},{"speaker":"Darrell Evans","startTime":80.34,"endTime":85.62,"body":"been now helping companies for a"},{"speaker":"Darrell Evans","startTime":85.62,"endTime":88.77,"body":"little bit over 10 years, 11 and"},{"speaker":"Darrell Evans","startTime":85.62,"endTime":88.77,"body":"a half years now, actually. And"},{"speaker":"Darrell Evans","startTime":88.77,"endTime":92.94,"body":"I think that the first thing"},{"speaker":"Darrell Evans","startTime":88.77,"endTime":92.94,"body":"that they can do is realize that"},{"speaker":"Darrell Evans","startTime":92.94,"endTime":98.49,"body":"the very thing that they love to"},{"speaker":"Darrell Evans","startTime":92.94,"endTime":98.49,"body":"say is the reason people do"},{"speaker":"Darrell Evans","startTime":98.49,"endTime":101.97,"body":"business with them is because"},{"speaker":"Darrell Evans","startTime":98.49,"endTime":101.97,"body":"they like someone like knows and"},{"speaker":"Darrell Evans","startTime":101.97,"endTime":105.93,"body":"trust them. They like to say in"},{"speaker":"Darrell Evans","startTime":101.97,"endTime":105.93,"body":"some way one or all three of"},{"speaker":"Darrell Evans","startTime":105.93,"endTime":109.2,"body":"those things matter. So when we"},{"speaker":"Darrell Evans","startTime":105.93,"endTime":109.2,"body":"talk to them, they agree that"},{"speaker":"Darrell Evans","startTime":109.2,"endTime":113.46,"body":"those things matter. But yet"},{"speaker":"Darrell Evans","startTime":109.2,"endTime":113.46,"body":"they don't prepare a marketing"},{"speaker":"Darrell Evans","startTime":113.46,"endTime":119.1,"body":"plan or strategy to be more"},{"speaker":"Darrell Evans","startTime":113.46,"endTime":119.1,"body":"visible to develop that, like"},{"speaker":"Darrell Evans","startTime":119.1,"endTime":121.68,"body":"know and trust factor. And one"},{"speaker":"Darrell Evans","startTime":119.1,"endTime":121.68,"body":"of the first things we always"},{"speaker":"Darrell Evans","startTime":121.68,"endTime":125.82,"body":"recommend professional service"},{"speaker":"Darrell Evans","startTime":121.68,"endTime":125.82,"body":"companies do is to release their"},{"speaker":"Darrell Evans","startTime":125.82,"endTime":130.98,"body":"expertise on platforms like"},{"speaker":"Darrell Evans","startTime":125.82,"endTime":130.98,"body":"YouTube, Facebook, Instagram,"},{"speaker":"Darrell Evans","startTime":131.01,"endTime":135.45,"body":"etc. Because they know things"},{"speaker":"Darrell Evans","startTime":131.01,"endTime":135.45,"body":"that somebody their ideal"},{"speaker":"Darrell Evans","startTime":135.45,"endTime":138.96,"body":"customer is thinking in their"},{"speaker":"Darrell Evans","startTime":135.45,"endTime":138.96,"body":"head. And if that person is"},{"speaker":"Darrell Evans","startTime":138.96,"endTime":142.35,"body":"thinking that in their head, and"},{"speaker":"Darrell Evans","startTime":138.96,"endTime":142.35,"body":"you show up with an answer, then"},{"speaker":"Darrell Evans","startTime":142.35,"endTime":146.97,"body":"there's this. Again, digital"},{"speaker":"Darrell Evans","startTime":142.35,"endTime":146.97,"body":"transference of trust, and it"},{"speaker":"Darrell Evans","startTime":146.97,"endTime":150.39,"body":"helps to bring and warm that"},{"speaker":"Darrell Evans","startTime":146.97,"endTime":150.39,"body":"person up. Yeah, the second"},{"speaker":"Darrell Evans","startTime":150.39,"endTime":151.5,"body":"thing is,"},{"speaker":"Malcolm Gallagher","startTime":151.69,"endTime":154.45,"body":"yeah, isn't"},{"speaker":"Malcolm Gallagher","startTime":151.69,"endTime":154.45,"body":"it exciting, though, this, this"},{"speaker":"Malcolm Gallagher","startTime":154.45,"endTime":157.84,"body":"new technology that we've got"},{"speaker":"Malcolm Gallagher","startTime":154.45,"endTime":157.84,"body":"now that that that doesn't die"},{"speaker":"Malcolm Gallagher","startTime":157.84,"endTime":160.96,"body":"away, you know, like yesterday's"},{"speaker":"Malcolm Gallagher","startTime":157.84,"endTime":160.96,"body":"newspapers, tomorrow's Fish and"},{"speaker":"Malcolm Gallagher","startTime":160.96,"endTime":164.74,"body":"Chip paper, we used to call it"},{"speaker":"Malcolm Gallagher","startTime":160.96,"endTime":164.74,"body":"over in the UK, it doesn't die"},{"speaker":"Malcolm Gallagher","startTime":164.74,"endTime":168.97,"body":"away. So if you've key worded"},{"speaker":"Malcolm Gallagher","startTime":164.74,"endTime":168.97,"body":"it, and you've structured the"},{"speaker":"Malcolm Gallagher","startTime":169.6,"endTime":172.45,"body":"the conversation or the"},{"speaker":"Malcolm Gallagher","startTime":169.6,"endTime":172.45,"body":"presentation of the video and"},{"speaker":"Malcolm Gallagher","startTime":172.45,"endTime":175.42,"body":"everything there, it will remain"},{"speaker":"Malcolm Gallagher","startTime":172.45,"endTime":175.42,"body":"evergreen, won't it?"},{"speaker":"Darrell Evans","startTime":176.89,"endTime":179.32,"body":"100% Malcolm,"},{"speaker":"Darrell Evans","startTime":176.89,"endTime":179.32,"body":"these professional service"},{"speaker":"Darrell Evans","startTime":179.32,"endTime":183.43,"body":"providers have been saying the"},{"speaker":"Darrell Evans","startTime":179.32,"endTime":183.43,"body":"same things to their customers"},{"speaker":"Darrell Evans","startTime":183.43,"endTime":187.18,"body":"and their prospective customers"},{"speaker":"Darrell Evans","startTime":183.43,"endTime":187.18,"body":"for decades, five years, 10"},{"speaker":"Darrell Evans","startTime":187.18,"endTime":190.75,"body":"years, 20 years, 30 years,"},{"speaker":"Darrell Evans","startTime":187.18,"endTime":190.75,"body":"they're there. For example, if"},{"speaker":"Darrell Evans","startTime":190.81,"endTime":195.22,"body":"if I'm working with a divorce"},{"speaker":"Darrell Evans","startTime":190.81,"endTime":195.22,"body":"attorney or a Lasik eye"},{"speaker":"Darrell Evans","startTime":195.22,"endTime":199.42,"body":"provider, they have been saying"},{"speaker":"Darrell Evans","startTime":195.22,"endTime":199.42,"body":"the same things and consultative"},{"speaker":"Darrell Evans","startTime":199.42,"endTime":203.89,"body":"sales processes for years. And"},{"speaker":"Darrell Evans","startTime":199.42,"endTime":203.89,"body":"the interesting part about it is"},{"speaker":"Darrell Evans","startTime":204.13,"endTime":208.42,"body":"they they are sometimes"},{"speaker":"Darrell Evans","startTime":204.13,"endTime":208.42,"body":"complaining that their"},{"speaker":"Darrell Evans","startTime":208.42,"endTime":211.54,"body":"businesses aren't developing"},{"speaker":"Darrell Evans","startTime":208.42,"endTime":211.54,"body":"fast enough growing with revenue"},{"speaker":"Darrell Evans","startTime":211.54,"endTime":215.41,"body":"fast enough. But yet, they're"},{"speaker":"Darrell Evans","startTime":211.54,"endTime":215.41,"body":"still resigned to speaking one"},{"speaker":"Darrell Evans","startTime":215.41,"endTime":220.09,"body":"to one mano y mano. And what"},{"speaker":"Darrell Evans","startTime":215.41,"endTime":220.09,"body":"we're saying is with the simple,"},{"speaker":"Darrell Evans","startTime":220.24,"endTime":224.59,"body":"I call it simple, but we are"},{"speaker":"Darrell Evans","startTime":220.24,"endTime":224.59,"body":"carrying in our hands, a device"},{"speaker":"Darrell Evans","startTime":224.8,"endTime":228.37,"body":"that I've been told, or I've"},{"speaker":"Darrell Evans","startTime":224.8,"endTime":228.37,"body":"read somewhere, could actually"},{"speaker":"Darrell Evans","startTime":228.37,"endTime":231.73,"body":"get a spaceship to the moon."},{"speaker":"Malcolm Gallagher","startTime":231.78,"endTime":235.86,"body":"Yes. Well, I"},{"speaker":"Malcolm Gallagher","startTime":231.78,"endTime":235.86,"body":"talked about NASA, when the"},{"speaker":"Malcolm Gallagher","startTime":235.86,"endTime":242.07,"body":"originals went to the moon. It"},{"speaker":"Malcolm Gallagher","startTime":235.86,"endTime":242.07,"body":"was something like a matter of"},{"speaker":"Malcolm Gallagher","startTime":242.07,"endTime":244.11,"body":"case, not megabytes, wasn't it?"},{"speaker":"Darrell Evans","startTime":244.42,"endTime":246.91,"body":"That's correct."},{"speaker":"Darrell Evans","startTime":244.42,"endTime":246.91,"body":"And so what we always say is"},{"speaker":"Darrell Evans","startTime":246.91,"endTime":252.46,"body":"that it just takes seconds on"},{"speaker":"Darrell Evans","startTime":246.91,"endTime":252.46,"body":"your phone to - I just finished"},{"speaker":"Darrell Evans","startTime":252.46,"endTime":258.25,"body":"a meeting prior to our show. And"},{"speaker":"Darrell Evans","startTime":252.46,"endTime":258.25,"body":"the gentleman that I just spoke"},{"speaker":"Darrell Evans","startTime":258.25,"endTime":261.25,"body":"with is a small business owner,"},{"speaker":"Darrell Evans","startTime":258.25,"endTime":261.25,"body":"professional service provider."},{"speaker":"Darrell Evans","startTime":261.85,"endTime":268.39,"body":"And I left that meeting with"},{"speaker":"Darrell Evans","startTime":261.85,"endTime":268.39,"body":"three myths that he talked about"},{"speaker":"Darrell Evans","startTime":268.42,"endTime":272.38,"body":"things that he believes are true"},{"speaker":"Darrell Evans","startTime":268.42,"endTime":272.38,"body":"that are not true, that I had to"},{"speaker":"Darrell Evans","startTime":272.38,"endTime":276.31,"body":"talk to him about, about his"},{"speaker":"Darrell Evans","startTime":272.38,"endTime":276.31,"body":"particular marketing situation."},{"speaker":"Darrell Evans","startTime":276.7,"endTime":283.21,"body":"And for me, today, I'm going to"},{"speaker":"Darrell Evans","startTime":276.7,"endTime":283.21,"body":"take those three dialogue, those"},{"speaker":"Darrell Evans","startTime":283.21,"endTime":288.07,"body":"three points of conversation and"},{"speaker":"Darrell Evans","startTime":283.21,"endTime":288.07,"body":"record one minute videos on each"},{"speaker":"Darrell Evans","startTime":288.07,"endTime":291.91,"body":"of them because if he believes"},{"speaker":"Darrell Evans","startTime":288.07,"endTime":291.91,"body":"that they're true, and they're"},{"speaker":"Darrell Evans","startTime":291.91,"endTime":296.47,"body":"not, not because I said so but"},{"speaker":"Darrell Evans","startTime":291.91,"endTime":296.47,"body":"because he just doesn't know"},{"speaker":"Darrell Evans","startTime":296.47,"endTime":300.58,"body":"what I know. Then who else"},{"speaker":"Darrell Evans","startTime":296.47,"endTime":300.58,"body":"believes that those Three things"},{"speaker":"Darrell Evans","startTime":300.58,"endTime":303.07,"body":"are true that could be holding"},{"speaker":"Darrell Evans","startTime":300.58,"endTime":303.07,"body":"them back from their end goal."},{"speaker":"Darrell Evans","startTime":303.25,"endTime":306.64,"body":"So I'm simply going to record"},{"speaker":"Darrell Evans","startTime":303.25,"endTime":306.64,"body":"three one minute videos with"},{"speaker":"Darrell Evans","startTime":306.64,"endTime":312.58,"body":"those topics, and put those out"},{"speaker":"Darrell Evans","startTime":306.64,"endTime":312.58,"body":"on my socials. Now, to your"},{"speaker":"Darrell Evans","startTime":312.58,"endTime":315.97,"body":"point, they're there now, for"},{"speaker":"Darrell Evans","startTime":312.58,"endTime":315.97,"body":"anyone who comes across my"},{"speaker":"Darrell Evans","startTime":315.97,"endTime":320.23,"body":"brand. And so that's a that's"},{"speaker":"Darrell Evans","startTime":315.97,"endTime":320.23,"body":"just one of the opportunities"},{"speaker":"Darrell Evans","startTime":320.23,"endTime":323.14,"body":"that is missed by a lot of the"},{"speaker":"Darrell Evans","startTime":320.23,"endTime":323.14,"body":"professional service providers"},{"speaker":"Darrell Evans","startTime":323.14,"endTime":325.18,"body":"as it relates to business"},{"speaker":"Darrell Evans","startTime":323.14,"endTime":325.18,"body":"development. But they'll all"},{"speaker":"Darrell Evans","startTime":325.18,"endTime":328.66,"body":"agree again about like know, and"},{"speaker":"Darrell Evans","startTime":325.18,"endTime":328.66,"body":"trust factor. So this is one of"},{"speaker":"Darrell Evans","startTime":328.66,"endTime":329.41,"body":"those ways."},{"speaker":"Malcolm Gallagher","startTime":330.0,"endTime":334.77,"body":"Yeah, I think"},{"speaker":"Malcolm Gallagher","startTime":330.0,"endTime":334.77,"body":"you've hit was your expression"},{"speaker":"Malcolm Gallagher","startTime":334.77,"endTime":338.46,"body":"know, like, and trust is, is a"},{"speaker":"Malcolm Gallagher","startTime":334.77,"endTime":338.46,"body":"proven well known one there. But"},{"speaker":"Malcolm Gallagher","startTime":338.46,"endTime":342.81,"body":"the word trust these days is"},{"speaker":"Malcolm Gallagher","startTime":338.46,"endTime":342.81,"body":"more important than ever. I've,"},{"speaker":"Malcolm Gallagher","startTime":343.14,"endTime":346.35,"body":"I've been around the world. I"},{"speaker":"Malcolm Gallagher","startTime":343.14,"endTime":346.35,"body":"was in Australia this morning,"},{"speaker":"Malcolm Gallagher","startTime":346.35,"endTime":350.13,"body":"Switzerland in the afternoon,"},{"speaker":"Malcolm Gallagher","startTime":346.35,"endTime":350.13,"body":"and obviously, into glamorous"},{"speaker":"Malcolm Gallagher","startTime":350.13,"endTime":354.75,"body":"Las Vegas this afternoon. But"},{"speaker":"Malcolm Gallagher","startTime":350.13,"endTime":354.75,"body":"and wherever you go, the word"},{"speaker":"Malcolm Gallagher","startTime":354.78,"endTime":359.16,"body":"Trust is coming through. Now"},{"speaker":"Malcolm Gallagher","startTime":354.78,"endTime":359.16,"body":"professional service people have"},{"speaker":"Malcolm Gallagher","startTime":359.16,"endTime":361.29,"body":"that advantage already, don't"},{"speaker":"Malcolm Gallagher","startTime":359.16,"endTime":361.29,"body":"they?"},{"speaker":"Darrell Evans","startTime":362.43,"endTime":365.73,"body":"I think so. I"},{"speaker":"Darrell Evans","startTime":362.43,"endTime":365.73,"body":"think so. And I think there's, I"},{"speaker":"Darrell Evans","startTime":365.73,"endTime":368.34,"body":"think obviously, today with the"},{"speaker":"Darrell Evans","startTime":365.73,"endTime":368.34,"body":"internet and a lot of business"},{"speaker":"Darrell Evans","startTime":368.34,"endTime":372.99,"body":"owners, they are great at what"},{"speaker":"Darrell Evans","startTime":368.34,"endTime":372.99,"body":"they do. And I think one of the"},{"speaker":"Darrell Evans","startTime":372.99,"endTime":376.23,"body":"challenges if I were to talk"},{"speaker":"Darrell Evans","startTime":372.99,"endTime":376.23,"body":"about a challenge number two,"},{"speaker":"Darrell Evans","startTime":376.41,"endTime":380.91,"body":"and that is obscurity. Yeah. And"},{"speaker":"Darrell Evans","startTime":376.41,"endTime":380.91,"body":"so in some situations, I'm"},{"speaker":"Darrell Evans","startTime":380.91,"endTime":384.51,"body":"hearing from business owners"},{"speaker":"Darrell Evans","startTime":380.91,"endTime":384.51,"body":"that, hey, I'm better than so"},{"speaker":"Darrell Evans","startTime":384.51,"endTime":388.56,"body":"and so who's ranking higher than"},{"speaker":"Darrell Evans","startTime":384.51,"endTime":388.56,"body":"them on Google? Or I'm I, we"},{"speaker":"Darrell Evans","startTime":388.56,"endTime":391.62,"body":"provide more service or better"},{"speaker":"Darrell Evans","startTime":388.56,"endTime":391.62,"body":"service, or we've been around"},{"speaker":"Darrell Evans","startTime":391.62,"endTime":396.3,"body":"longer than X, Y or Z company,"},{"speaker":"Darrell Evans","startTime":391.62,"endTime":396.3,"body":"but we are not getting our"},{"speaker":"Darrell Evans","startTime":396.3,"endTime":402.27,"body":"share. And that is where the"},{"speaker":"Darrell Evans","startTime":396.3,"endTime":402.27,"body":"opportunity to build trust"},{"speaker":"Darrell Evans","startTime":402.42,"endTime":406.71,"body":"faster through these digital"},{"speaker":"Darrell Evans","startTime":402.42,"endTime":406.71,"body":"platforms matters. And so it"},{"speaker":"Darrell Evans","startTime":406.71,"endTime":410.4,"body":"used to be great when you were"},{"speaker":"Darrell Evans","startTime":406.71,"endTime":410.4,"body":"face to face or in small,"},{"speaker":"Darrell Evans","startTime":410.67,"endTime":414.51,"body":"offline communities. But today,"},{"speaker":"Darrell Evans","startTime":410.67,"endTime":414.51,"body":"we actually see a lot of small"},{"speaker":"Darrell Evans","startTime":414.51,"endTime":417.27,"body":"business owners who are really"},{"speaker":"Darrell Evans","startTime":414.51,"endTime":417.27,"body":"good at what they do not getting"},{"speaker":"Darrell Evans","startTime":417.27,"endTime":421.53,"body":"their share, because they're not"},{"speaker":"Darrell Evans","startTime":417.27,"endTime":421.53,"body":"transitioning to this. How do"},{"speaker":"Darrell Evans","startTime":421.53,"endTime":424.26,"body":"you start building those touch"},{"speaker":"Darrell Evans","startTime":421.53,"endTime":424.26,"body":"points, those seven to 12? touch"},{"speaker":"Darrell Evans","startTime":424.26,"endTime":426.63,"body":"points, we talked about? How do"},{"speaker":"Darrell Evans","startTime":424.26,"endTime":426.63,"body":"they do that online? And how do"},{"speaker":"Darrell Evans","startTime":426.63,"endTime":429.33,"body":"they do it effectively? What's"},{"speaker":"Darrell Evans","startTime":426.63,"endTime":429.33,"body":"the right plan and strategy? So"},{"speaker":"Darrell Evans","startTime":429.57,"endTime":431.25,"body":"that's a great opportunity for"},{"speaker":"Darrell Evans","startTime":429.57,"endTime":431.25,"body":"them."},{"speaker":"Malcolm Gallagher","startTime":431.79,"endTime":433.92,"body":"Excellent."},{"speaker":"Malcolm Gallagher","startTime":431.79,"endTime":433.92,"body":"Yeah. And quickly, what's your"},{"speaker":"Malcolm Gallagher","startTime":433.92,"endTime":434.64,"body":"number three?"},{"speaker":"Darrell Evans","startTime":435.99,"endTime":439.08,"body":"So I think number"},{"speaker":"Darrell Evans","startTime":435.99,"endTime":439.08,"body":"three is there is an opportunity"},{"speaker":"Darrell Evans","startTime":439.08,"endTime":442.59,"body":"that's almost always missed with"},{"speaker":"Darrell Evans","startTime":439.08,"endTime":442.59,"body":"us in the world of paid"},{"speaker":"Darrell Evans","startTime":442.59,"endTime":445.98,"body":"advertising. And here's what I"},{"speaker":"Darrell Evans","startTime":442.59,"endTime":445.98,"body":"mean by that. We've all grown up"},{"speaker":"Darrell Evans","startTime":445.98,"endTime":448.47,"body":"watching television, radio,"},{"speaker":"Darrell Evans","startTime":445.98,"endTime":448.47,"body":"we've all seen billboards on the"},{"speaker":"Darrell Evans","startTime":448.47,"endTime":452.37,"body":"side of a freeway or a highway,"},{"speaker":"Darrell Evans","startTime":448.47,"endTime":452.37,"body":"we've seen the magazines, well,"},{"speaker":"Darrell Evans","startTime":452.37,"endTime":455.49,"body":"for years and years and years"},{"speaker":"Darrell Evans","startTime":452.37,"endTime":455.49,"body":"that was out of reach for most"},{"speaker":"Darrell Evans","startTime":455.49,"endTime":458.79,"body":"small to mid sized companies,"},{"speaker":"Darrell Evans","startTime":455.49,"endTime":458.79,"body":"you know, in my city $3,000 a"},{"speaker":"Darrell Evans","startTime":458.79,"endTime":461.64,"body":"month for one billboard on the"},{"speaker":"Darrell Evans","startTime":458.79,"endTime":461.64,"body":"side of one major arterial,"},{"speaker":"Darrell Evans","startTime":461.97,"endTime":465.0,"body":"that's a strong stretch for a"},{"speaker":"Darrell Evans","startTime":461.97,"endTime":465.0,"body":"company that's doing a half"},{"speaker":"Darrell Evans","startTime":465.0,"endTime":467.67,"body":"million or a million. I mean,"},{"speaker":"Darrell Evans","startTime":465.0,"endTime":467.67,"body":"he's just you start chunk, how"},{"speaker":"Darrell Evans","startTime":467.67,"endTime":470.64,"body":"many? How many billboards do you"},{"speaker":"Darrell Evans","startTime":467.67,"endTime":470.64,"body":"need, right, so that can eat up"},{"speaker":"Darrell Evans","startTime":470.64,"endTime":473.49,"body":"your budget really quickly. I'm"},{"speaker":"Darrell Evans","startTime":470.64,"endTime":473.49,"body":"constantly pitched by"},{"speaker":"Darrell Evans","startTime":473.49,"endTime":478.53,"body":"television, television companies"},{"speaker":"Darrell Evans","startTime":473.49,"endTime":478.53,"body":"to do media spins, with my"},{"speaker":"Darrell Evans","startTime":478.53,"endTime":483.15,"body":"clients. And generally, Malcolm,"},{"speaker":"Darrell Evans","startTime":478.53,"endTime":483.15,"body":"this spend is roughly I don't"},{"speaker":"Darrell Evans","startTime":483.15,"endTime":488.31,"body":"want to get too technical, but"},{"speaker":"Darrell Evans","startTime":483.15,"endTime":488.31,"body":"it's roughly $100 to $150 Cost"},{"speaker":"Darrell Evans","startTime":488.34,"endTime":492.78,"body":"Per 1000, meaning for every 1000"},{"speaker":"Darrell Evans","startTime":488.34,"endTime":492.78,"body":"impressions to get the ad shown."},{"speaker":"Darrell Evans","startTime":493.14,"endTime":497.1,"body":"It's costing 100 $250. Well,"},{"speaker":"Darrell Evans","startTime":493.14,"endTime":497.1,"body":"what a lot of small businesses"},{"speaker":"Darrell Evans","startTime":497.1,"endTime":501.27,"body":"don't realize today is they can"},{"speaker":"Darrell Evans","startTime":497.1,"endTime":501.27,"body":"get those same 1000 impressions"},{"speaker":"Darrell Evans","startTime":501.39,"endTime":505.35,"body":"on platforms like Facebook, and"},{"speaker":"Darrell Evans","startTime":501.39,"endTime":505.35,"body":"Instagram and YouTube for five"},{"speaker":"Darrell Evans","startTime":505.38,"endTime":511.56,"body":"to 10 to $15. And they're not"},{"speaker":"Darrell Evans","startTime":505.38,"endTime":511.56,"body":"taking advantage of, but they"},{"speaker":"Darrell Evans","startTime":511.56,"endTime":514.2,"body":"believe that they've seen an ad,"},{"speaker":"Darrell Evans","startTime":511.56,"endTime":514.2,"body":"they understand television"},{"speaker":"Darrell Evans","startTime":514.2,"endTime":518.16,"body":"advertising, they're like, I can"},{"speaker":"Darrell Evans","startTime":514.2,"endTime":518.16,"body":"afford that. Great. You can't"},{"speaker":"Darrell Evans","startTime":518.16,"endTime":522.75,"body":"afford a $5 $10 CPM to these"},{"speaker":"Darrell Evans","startTime":518.16,"endTime":522.75,"body":"other platforms. And so that is"},{"speaker":"Darrell Evans","startTime":522.75,"endTime":525.54,"body":"the other mistake or the other"},{"speaker":"Darrell Evans","startTime":522.75,"endTime":525.54,"body":"opportunity that is sitting at"},{"speaker":"Darrell Evans","startTime":525.54,"endTime":530.22,"body":"there. I mean, it's at their"},{"speaker":"Darrell Evans","startTime":525.54,"endTime":530.22,"body":"doorstep for a while because"},{"speaker":"Darrell Evans","startTime":530.22,"endTime":534.09,"body":"Malcolm at the end of the day,"},{"speaker":"Darrell Evans","startTime":530.22,"endTime":534.09,"body":"that cost is rising by the day,"},{"speaker":"Darrell Evans","startTime":534.18,"endTime":537.54,"body":"because more and more players"},{"speaker":"Darrell Evans","startTime":534.18,"endTime":537.54,"body":"are coming into that space. So"},{"speaker":"Darrell Evans","startTime":537.54,"endTime":540.06,"body":"they have to jump on it today,"},{"speaker":"Darrell Evans","startTime":537.54,"endTime":540.06,"body":"while costs are still low."},{"speaker":"Darrell Evans","startTime":540.06,"endTime":544.47,"body":"Otherwise they will be seeing"},{"speaker":"Darrell Evans","startTime":540.06,"endTime":544.47,"body":"you know, online ads and online"},{"speaker":"Darrell Evans","startTime":544.47,"endTime":547.95,"body":"ad costs jumping up to where"},{"speaker":"Darrell Evans","startTime":544.47,"endTime":547.95,"body":"television and radio and"},{"speaker":"Darrell Evans","startTime":547.98,"endTime":550.41,"body":"billboards are so those are"},{"speaker":"Darrell Evans","startTime":547.98,"endTime":550.41,"body":"that's another great opportunity"},{"speaker":"Darrell Evans","startTime":550.41,"endTime":551.19,"body":"that's being missed."},{"speaker":"Malcolm Gallagher","startTime":551.9,"endTime":553.49,"body":"Thanks,"},{"speaker":"Malcolm Gallagher","startTime":551.9,"endTime":553.49,"body":"Darrell. Now let's give viewers"},{"speaker":"Malcolm Gallagher","startTime":553.49,"endTime":557.18,"body":"and listeners details of your"},{"speaker":"Malcolm Gallagher","startTime":553.49,"endTime":557.18,"body":"URL your website address, which"},{"speaker":"Malcolm Gallagher","startTime":557.18,"endTime":561.68,"body":"is in all glory as this is this"},{"speaker":"Malcolm Gallagher","startTime":557.18,"endTime":561.68,"body":"is Las Vegas style, isn't it?"},{"speaker":"Malcolm Gallagher","startTime":561.71,"endTime":565.85,"body":"Come on. Yeah, dressed Vegas"},{"speaker":"Malcolm Gallagher","startTime":561.71,"endTime":565.85,"body":"style. Answer all the viewers"},{"speaker":"Malcolm Gallagher","startTime":565.85,"endTime":568.61,"body":"Yeah, can see that. But"},{"speaker":"Malcolm Gallagher","startTime":565.85,"endTime":568.61,"body":"listeners, it's all the w's all"},{"speaker":"Malcolm Gallagher","startTime":568.61,"endTime":573.5,"body":"the w's Tao rule Evans, and"},{"speaker":"Malcolm Gallagher","startTime":568.61,"endTime":573.5,"body":"Darrell is spelled D a double R"},{"speaker":"Malcolm Gallagher","startTime":573.77,"endTime":580.01,"body":"E double L Darrell evans.net."},{"speaker":"Malcolm Gallagher","startTime":573.77,"endTime":580.01,"body":"Donald and his team are experts"},{"speaker":"Malcolm Gallagher","startTime":580.07,"endTime":583.91,"body":"in helping companies like"},{"speaker":"Malcolm Gallagher","startTime":580.07,"endTime":583.91,"body":"professional services improve"},{"speaker":"Malcolm Gallagher","startTime":583.91,"endTime":587.93,"body":"their marketing effectiveness."},{"speaker":"Malcolm Gallagher","startTime":583.91,"endTime":587.93,"body":"Now in episode three, I'll be on"},{"speaker":"Malcolm Gallagher","startTime":587.93,"endTime":591.29,"body":"camera envision talking with"},{"speaker":"Malcolm Gallagher","startTime":587.93,"endTime":591.29,"body":"Darrell about the importance of"},{"speaker":"Malcolm Gallagher","startTime":591.29,"endTime":594.98,"body":"video marketing now and for the"},{"speaker":"Malcolm Gallagher","startTime":591.29,"endTime":594.98,"body":"future. So are you for that"},{"speaker":"Malcolm Gallagher","startTime":594.98,"endTime":595.4,"body":"Darrell?"},{"speaker":"Darrell Evans","startTime":596.309,"endTime":598.259,"body":"I can't it's one"},{"speaker":"Darrell Evans","startTime":596.309,"endTime":598.259,"body":"of my favorite topics. I love"},{"speaker":"Darrell Evans","startTime":598.259,"endTime":598.379,"body":"it."},{"speaker":"Darrell Evans","startTime":598.379,"endTime":598.859,"body":"Let's do it."}]}