{"version":"1.0.0","segments":[{"speaker":"Amanda Berlin","startTime":0.0,"endTime":2.94,"body":"For a small"},{"speaker":"Amanda Berlin","startTime":0.0,"endTime":2.94,"body":"business, for a solo"},{"speaker":"Amanda Berlin","startTime":2.94,"endTime":6.87,"body":"entrepreneur listening to this,"},{"speaker":"Amanda Berlin","startTime":2.94,"endTime":6.87,"body":"I think that your money is best"},{"speaker":"Amanda Berlin","startTime":6.87,"endTime":11.64,"body":"spent entirely on PR. Because"},{"speaker":"Amanda Berlin","startTime":6.87,"endTime":11.64,"body":"advertising,  buying that"},{"speaker":"Amanda Berlin","startTime":11.64,"endTime":16.5,"body":"Superbowl ad is not going to"},{"speaker":"Amanda Berlin","startTime":11.64,"endTime":16.5,"body":"connect you with the client and"},{"speaker":"Amanda Berlin","startTime":16.5,"endTime":21.54,"body":"create the trust that you need"},{"speaker":"Amanda Berlin","startTime":16.5,"endTime":21.54,"body":"in the faster timeframe in order"},{"speaker":"Amanda Berlin","startTime":21.54,"endTime":26.67,"body":"to increase likelihood that they"},{"speaker":"Amanda Berlin","startTime":21.54,"endTime":26.67,"body":"will create a sale. So the"},{"speaker":"Amanda Berlin","startTime":26.82,"endTime":31.38,"body":"visibility is more powerful when"},{"speaker":"Amanda Berlin","startTime":26.82,"endTime":31.38,"body":"it appears as though you have"},{"speaker":"Amanda Berlin","startTime":31.41,"endTime":34.05,"body":"earned it. And that's what PR"},{"speaker":"Amanda Berlin","startTime":31.41,"endTime":34.05,"body":"is."},{"speaker":"The MindShift Podcast","startTime":35.82,"endTime":38.25,"body":"This is"},{"speaker":"The MindShift Podcast","startTime":35.82,"endTime":38.25,"body":"The MindShift Podcast where we"},{"speaker":"The MindShift Podcast","startTime":38.25,"endTime":41.43,"body":"share real stories, real"},{"speaker":"The MindShift Podcast","startTime":38.25,"endTime":41.43,"body":"strategies, that will help you"},{"speaker":"The MindShift Podcast","startTime":41.46,"endTime":45.33,"body":"find real success. This is the"},{"speaker":"The MindShift Podcast","startTime":41.46,"endTime":45.33,"body":"place to hear from people just"},{"speaker":"The MindShift Podcast","startTime":45.33,"endTime":48.63,"body":"like you who have taken their"},{"speaker":"The MindShift Podcast","startTime":45.33,"endTime":48.63,"body":"ideas, goals and dreams from a"},{"speaker":"The MindShift Podcast","startTime":48.63,"endTime":51.78,"body":"point of inspiration to"},{"speaker":"The MindShift Podcast","startTime":48.63,"endTime":51.78,"body":"realization or when life knocked"},{"speaker":"The MindShift Podcast","startTime":51.78,"endTime":55.62,"body":"them down, from a point of"},{"speaker":"The MindShift Podcast","startTime":51.78,"endTime":55.62,"body":"breakdown to breakthrough. I'm"},{"speaker":"The MindShift Podcast","startTime":55.62,"endTime":58.02,"body":"your host, Darrell Evans. Let's"},{"speaker":"The MindShift Podcast","startTime":55.62,"endTime":58.02,"body":"get started with today's"},{"speaker":"The MindShift Podcast","startTime":58.02,"endTime":58.5,"body":"episode."},{"speaker":"Darrell Evans","startTime":64.63,"endTime":66.64,"body":"Hey, my friend."},{"speaker":"Darrell Evans","startTime":64.63,"endTime":66.64,"body":"Welcome back to another episode"},{"speaker":"Darrell Evans","startTime":66.64,"endTime":69.1,"body":"of The MindShift Podcast. I'm"},{"speaker":"Darrell Evans","startTime":66.64,"endTime":69.1,"body":"your host, Darrell Evans. I'm"},{"speaker":"Darrell Evans","startTime":69.1,"endTime":72.88,"body":"super excited to have you here."},{"speaker":"Darrell Evans","startTime":69.1,"endTime":72.88,"body":"Thank you in advance, for"},{"speaker":"Darrell Evans","startTime":72.91,"endTime":76.51,"body":"sharing some of your time today"},{"speaker":"Darrell Evans","startTime":72.91,"endTime":76.51,"body":"to learn about a very incredible"},{"speaker":"Darrell Evans","startTime":76.51,"endTime":80.92,"body":"topic from a very amazing"},{"speaker":"Darrell Evans","startTime":76.51,"endTime":80.92,"body":"entrepreneur. Before we get"},{"speaker":"Darrell Evans","startTime":80.92,"endTime":83.56,"body":"started, let me encourage you to"},{"speaker":"Darrell Evans","startTime":80.92,"endTime":83.56,"body":"hit the like, follow or"},{"speaker":"Darrell Evans","startTime":83.56,"endTime":86.59,"body":"subscribe button wherever you're"},{"speaker":"Darrell Evans","startTime":83.56,"endTime":86.59,"body":"listening to this show, so that"},{"speaker":"Darrell Evans","startTime":86.59,"endTime":89.92,"body":"you never miss an episode. And"},{"speaker":"Darrell Evans","startTime":86.59,"endTime":89.92,"body":"if you love today's show, and I"},{"speaker":"Darrell Evans","startTime":89.92,"endTime":92.41,"body":"know you will, because that's"},{"speaker":"Darrell Evans","startTime":89.92,"endTime":92.41,"body":"just how we roll, we bring on"},{"speaker":"Darrell Evans","startTime":92.41,"endTime":95.02,"body":"great people to share great"},{"speaker":"Darrell Evans","startTime":92.41,"endTime":95.02,"body":"information and insights with"},{"speaker":"Darrell Evans","startTime":95.02,"endTime":97.75,"body":"you, I'd hope you consider"},{"speaker":"Darrell Evans","startTime":95.02,"endTime":97.75,"body":"popping over to the Apple"},{"speaker":"Darrell Evans","startTime":97.75,"endTime":101.35,"body":"Podcast Network and leaving us a"},{"speaker":"Darrell Evans","startTime":97.75,"endTime":101.35,"body":"rating and review. That way we"},{"speaker":"Darrell Evans","startTime":101.35,"endTime":103.99,"body":"can hear your feedback. It's one"},{"speaker":"Darrell Evans","startTime":101.35,"endTime":103.99,"body":"of the toughest things about"},{"speaker":"Darrell Evans","startTime":103.99,"endTime":106.75,"body":"podcasting is getting feedback"},{"speaker":"Darrell Evans","startTime":103.99,"endTime":106.75,"body":"from you the listener and we"},{"speaker":"Darrell Evans","startTime":106.75,"endTime":110.44,"body":"value it so much. We always want"},{"speaker":"Darrell Evans","startTime":106.75,"endTime":110.44,"body":"to improve the show. Let's get"},{"speaker":"Darrell Evans","startTime":110.44,"endTime":115.24,"body":"into today's show. Listen, my"},{"speaker":"Darrell Evans","startTime":110.44,"endTime":115.24,"body":"guest today has more than a"},{"speaker":"Darrell Evans","startTime":115.24,"endTime":119.2,"body":"decade in the New York City"},{"speaker":"Darrell Evans","startTime":115.24,"endTime":119.2,"body":"Public Relations world. Except"},{"speaker":"Darrell Evans","startTime":119.2,"endTime":124.27,"body":"today, Amanda Berlin now uses"},{"speaker":"Darrell Evans","startTime":119.2,"endTime":124.27,"body":"her pitch powers for good. With"},{"speaker":"Darrell Evans","startTime":124.27,"endTime":127.51,"body":"over 12 years of corporate"},{"speaker":"Darrell Evans","startTime":124.27,"endTime":127.51,"body":"experience and 10 years now,"},{"speaker":"Darrell Evans","startTime":127.72,"endTime":130.69,"body":"running her own PR consulting"},{"speaker":"Darrell Evans","startTime":127.72,"endTime":130.69,"body":"business, Amanda helps"},{"speaker":"Darrell Evans","startTime":130.69,"endTime":134.23,"body":"entrepreneurs who are feeling"},{"speaker":"Darrell Evans","startTime":130.69,"endTime":134.23,"body":"lost in the noise out there in"},{"speaker":"Darrell Evans","startTime":134.23,"endTime":138.19,"body":"the marketplace. And they feel"},{"speaker":"Darrell Evans","startTime":134.23,"endTime":138.19,"body":"like they are the best kept"},{"speaker":"Darrell Evans","startTime":138.25,"endTime":142.87,"body":"secret. She helps them find"},{"speaker":"Darrell Evans","startTime":138.25,"endTime":142.87,"body":"authentic ways to be more seen"},{"speaker":"Darrell Evans","startTime":143.11,"endTime":145.75,"body":"by the right people. And if"},{"speaker":"Darrell Evans","startTime":143.11,"endTime":145.75,"body":"you've ever built a business or"},{"speaker":"Darrell Evans","startTime":145.75,"endTime":148.54,"body":"brand, if you're working on that"},{"speaker":"Darrell Evans","startTime":145.75,"endTime":148.54,"body":"right now, you know what I mean"},{"speaker":"Darrell Evans","startTime":148.54,"endTime":150.94,"body":"by, you feel like you're so"},{"speaker":"Darrell Evans","startTime":148.54,"endTime":150.94,"body":"talented, but yet you're the"},{"speaker":"Darrell Evans","startTime":150.94,"endTime":153.97,"body":"best kept secret no one knows"},{"speaker":"Darrell Evans","startTime":150.94,"endTime":153.97,"body":"about. So Amanda works with her"},{"speaker":"Darrell Evans","startTime":153.97,"endTime":157.42,"body":"clients to help them get"},{"speaker":"Darrell Evans","startTime":153.97,"endTime":157.42,"body":"featured in all sorts of media"},{"speaker":"Darrell Evans","startTime":157.42,"endTime":160.3,"body":"from places like Business"},{"speaker":"Darrell Evans","startTime":157.42,"endTime":160.3,"body":"Insider to Entrepreneur on Fire"},{"speaker":"Darrell Evans","startTime":160.3,"endTime":166.3,"body":"to WNYF, FOX 5 Affiliate all the"},{"speaker":"Darrell Evans","startTime":160.3,"endTime":166.3,"body":"way to bustle.com. And she also"},{"speaker":"Darrell Evans","startTime":166.33,"endTime":169.57,"body":"hosts her own incredible podcast"},{"speaker":"Darrell Evans","startTime":166.33,"endTime":169.57,"body":"called The Empowered Publicity"},{"speaker":"Darrell Evans","startTime":169.57,"endTime":173.2,"body":"Podcast, and she just loves"},{"speaker":"Darrell Evans","startTime":169.57,"endTime":173.2,"body":"arming soul powered business"},{"speaker":"Darrell Evans","startTime":173.2,"endTime":177.31,"body":"owners with the ideas and skill"},{"speaker":"Darrell Evans","startTime":173.2,"endTime":177.31,"body":"sets that they need to go from"},{"speaker":"Darrell Evans","startTime":177.31,"endTime":181.84,"body":"the hidden industry gem to a"},{"speaker":"Darrell Evans","startTime":177.31,"endTime":181.84,"body":"recognizable trusted expert."},{"speaker":"Darrell Evans","startTime":182.38,"endTime":185.29,"body":"Amanda, how you doing? Welcome"},{"speaker":"Darrell Evans","startTime":182.38,"endTime":185.29,"body":"to The MindShift Podcast."},{"speaker":"Amanda Berlin","startTime":185.62,"endTime":187.69,"body":"I'm well,"},{"speaker":"Amanda Berlin","startTime":185.62,"endTime":187.69,"body":"Darrell, thank you so much for"},{"speaker":"Amanda Berlin","startTime":187.69,"endTime":189.1,"body":"having me. I'm thrilled to be"},{"speaker":"Amanda Berlin","startTime":187.69,"endTime":189.1,"body":"here."},{"speaker":"Darrell Evans","startTime":189.31,"endTime":191.44,"body":"Introduce"},{"speaker":"Darrell Evans","startTime":189.31,"endTime":191.44,"body":"yourself to our listening"},{"speaker":"Darrell Evans","startTime":191.47,"endTime":192.76,"body":"audience, if you will."},{"speaker":"Amanda Berlin","startTime":193.02,"endTime":197.64,"body":"Yes, absolutely."},{"speaker":"Amanda Berlin","startTime":193.02,"endTime":197.64,"body":"I am Amanda Berlin. And for 12"},{"speaker":"Amanda Berlin","startTime":197.67,"endTime":202.23,"body":"years, like Darrell said, and 10"},{"speaker":"Amanda Berlin","startTime":197.67,"endTime":202.23,"body":"years now in entrepreneurship, I"},{"speaker":"Amanda Berlin","startTime":202.23,"endTime":205.86,"body":"have worked, you know,"},{"speaker":"Amanda Berlin","startTime":202.23,"endTime":205.86,"body":"cumulatively over 20 years in PR"},{"speaker":"Amanda Berlin","startTime":205.86,"endTime":209.97,"body":"and marketing. And it didn't"},{"speaker":"Amanda Berlin","startTime":205.86,"endTime":209.97,"body":"always start out with all of"},{"speaker":"Amanda Berlin","startTime":209.97,"endTime":214.5,"body":"that enthusiasm. It sort of"},{"speaker":"Amanda Berlin","startTime":209.97,"endTime":214.5,"body":"ebbed and flowed. I umm, I was"},{"speaker":"Amanda Berlin","startTime":214.5,"endTime":218.07,"body":"in the corporate world, and I"},{"speaker":"Amanda Berlin","startTime":214.5,"endTime":218.07,"body":"was helping some of the loudest"},{"speaker":"Amanda Berlin","startTime":218.07,"endTime":222.09,"body":"guys in the room be louder than"},{"speaker":"Amanda Berlin","startTime":218.07,"endTime":222.09,"body":"their competition and I felt"},{"speaker":"Amanda Berlin","startTime":222.09,"endTime":227.28,"body":"like my soul was dying. And I"},{"speaker":"Amanda Berlin","startTime":222.09,"endTime":227.28,"body":"really left the corporate world"},{"speaker":"Amanda Berlin","startTime":227.28,"endTime":231.33,"body":"feeling pretty demoralized and"},{"speaker":"Amanda Berlin","startTime":227.28,"endTime":231.33,"body":"dejected and really like I was"},{"speaker":"Amanda Berlin","startTime":231.33,"endTime":236.1,"body":"done with communications and"},{"speaker":"Amanda Berlin","startTime":231.33,"endTime":236.1,"body":"marketing. And after some time,"},{"speaker":"Amanda Berlin","startTime":236.1,"endTime":239.4,"body":"kind of dabbling, and figuring"},{"speaker":"Amanda Berlin","startTime":236.1,"endTime":239.4,"body":"out what my entrepreneurial"},{"speaker":"Amanda Berlin","startTime":239.4,"endTime":244.23,"body":"venture was going to be, I"},{"speaker":"Amanda Berlin","startTime":239.4,"endTime":244.23,"body":"realized that this skill set of"},{"speaker":"Amanda Berlin","startTime":244.23,"endTime":250.83,"body":"creating a story that would cast"},{"speaker":"Amanda Berlin","startTime":244.23,"endTime":250.83,"body":"a favorable light on my client,"},{"speaker":"Amanda Berlin","startTime":250.95,"endTime":255.57,"body":"and then helping them to embody"},{"speaker":"Amanda Berlin","startTime":250.95,"endTime":255.57,"body":"that story, to communicate that"},{"speaker":"Amanda Berlin","startTime":255.57,"endTime":259.56,"body":"story, and to use that story to"},{"speaker":"Amanda Berlin","startTime":255.57,"endTime":259.56,"body":"connect with more of the right"},{"speaker":"Amanda Berlin","startTime":259.56,"endTime":262.74,"body":"people was actually something I"},{"speaker":"Amanda Berlin","startTime":259.56,"endTime":262.74,"body":"was really passionate about,"},{"speaker":"Amanda Berlin","startTime":262.77,"endTime":266.73,"body":"provided I was doing it for"},{"speaker":"Amanda Berlin","startTime":262.77,"endTime":266.73,"body":"people whose work I could really"},{"speaker":"Amanda Berlin","startTime":266.73,"endTime":272.79,"body":"stand behind. And so that's who"},{"speaker":"Amanda Berlin","startTime":266.73,"endTime":272.79,"body":"I help these days in my work in"},{"speaker":"Amanda Berlin","startTime":272.82,"endTime":275.58,"body":"communications and marketing and"},{"speaker":"Amanda Berlin","startTime":272.82,"endTime":275.58,"body":"PR, and I feel like that's"},{"speaker":"Amanda Berlin","startTime":275.58,"endTime":281.94,"body":"really my mindshift was finding"},{"speaker":"Amanda Berlin","startTime":275.58,"endTime":281.94,"body":"a way to do the work that I had"},{"speaker":"Amanda Berlin","startTime":281.94,"endTime":287.55,"body":"been trained to do in a way that"},{"speaker":"Amanda Berlin","startTime":281.94,"endTime":287.55,"body":"could feel sustainable on a"},{"speaker":"Amanda Berlin","startTime":287.55,"endTime":289.17,"body":"moral level to me."},{"speaker":"Darrell Evans","startTime":289.35,"endTime":291.6,"body":"Oh, I love that."},{"speaker":"Darrell Evans","startTime":289.35,"endTime":291.6,"body":"I love that. You said sitting in"},{"speaker":"Darrell Evans","startTime":291.6,"endTime":294.99,"body":"a room helping loud people be"},{"speaker":"Darrell Evans","startTime":291.6,"endTime":294.99,"body":"louder or something like that."},{"speaker":"Amanda Berlin","startTime":295.02,"endTime":297.69,"body":"Yes, the loudest"},{"speaker":"Amanda Berlin","startTime":295.02,"endTime":297.69,"body":"guys in the room be louder than"},{"speaker":"Amanda Berlin","startTime":297.69,"endTime":298.68,"body":"their competition."},{"speaker":"Darrell Evans","startTime":299.26,"endTime":301.87,"body":"First question. I"},{"speaker":"Darrell Evans","startTime":299.26,"endTime":301.87,"body":"mean, just has to be asked,"},{"speaker":"Darrell Evans","startTime":301.87,"endTime":304.54,"body":"because I've been in the"},{"speaker":"Darrell Evans","startTime":301.87,"endTime":304.54,"body":"marketing demand generation"},{"speaker":"Darrell Evans","startTime":304.54,"endTime":307.84,"body":"business with growth for the"},{"speaker":"Darrell Evans","startTime":304.54,"endTime":307.84,"body":"last decade and a half as an"},{"speaker":"Darrell Evans","startTime":307.84,"endTime":313.06,"body":"entrepreneur and I always get"},{"speaker":"Darrell Evans","startTime":307.84,"endTime":313.06,"body":"this question. What is PR? And"},{"speaker":"Darrell Evans","startTime":313.48,"endTime":314.98,"body":"is it really marketing?"},{"speaker":"Amanda Berlin","startTime":315.23,"endTime":319.19,"body":"Yes. So PR is a"},{"speaker":"Amanda Berlin","startTime":315.23,"endTime":319.19,"body":"type of marketing. There are a"},{"speaker":"Amanda Berlin","startTime":319.19,"endTime":323.69,"body":"host of marketing tactics that"},{"speaker":"Amanda Berlin","startTime":319.19,"endTime":323.69,"body":"you speak to, that we all know"},{"speaker":"Amanda Berlin","startTime":323.69,"endTime":326.36,"body":"about. There's direct mail,"},{"speaker":"Amanda Berlin","startTime":323.69,"endTime":326.36,"body":"there's email marketing, there's"},{"speaker":"Amanda Berlin","startTime":326.36,"endTime":331.25,"body":"social media marketing, there is"},{"speaker":"Amanda Berlin","startTime":326.36,"endTime":331.25,"body":"advertising, I would even argue,"},{"speaker":"Amanda Berlin","startTime":331.46,"endTime":335.54,"body":"is its own beast, but it's also"},{"speaker":"Amanda Berlin","startTime":331.46,"endTime":335.54,"body":"a marketing tactic. It's paid."},{"speaker":"Amanda Berlin","startTime":335.69,"endTime":338.39,"body":"It's a different type of beast,"},{"speaker":"Amanda Berlin","startTime":335.69,"endTime":338.39,"body":"but it would fall under like"},{"speaker":"Amanda Berlin","startTime":338.39,"endTime":343.73,"body":"your marketing plan. Public"},{"speaker":"Amanda Berlin","startTime":338.39,"endTime":343.73,"body":"relations is a very, I think"},{"speaker":"Amanda Berlin","startTime":343.73,"endTime":348.35,"body":"powerful, means of marketing,"},{"speaker":"Amanda Berlin","startTime":343.73,"endTime":348.35,"body":"because by its very definition,"},{"speaker":"Amanda Berlin","startTime":348.59,"endTime":354.47,"body":"are creating a relationship with"},{"speaker":"Amanda Berlin","startTime":348.59,"endTime":354.47,"body":"your public, and that is why we"},{"speaker":"Amanda Berlin","startTime":354.47,"endTime":359.06,"body":"invest in services and products,"},{"speaker":"Amanda Berlin","startTime":354.47,"endTime":359.06,"body":"is when someone creates a"},{"speaker":"Amanda Berlin","startTime":359.06,"endTime":362.36,"body":"relationship with us, or when a"},{"speaker":"Amanda Berlin","startTime":359.06,"endTime":362.36,"body":"company creates a relationship"},{"speaker":"Amanda Berlin","startTime":362.36,"endTime":366.44,"body":"with us. And those of us as solo"},{"speaker":"Amanda Berlin","startTime":362.36,"endTime":366.44,"body":"entrepreneurs or small"},{"speaker":"Amanda Berlin","startTime":366.44,"endTime":371.12,"body":"businesses, we have an advantage"},{"speaker":"Amanda Berlin","startTime":366.44,"endTime":371.12,"body":"in that realm of relationship"},{"speaker":"Amanda Berlin","startTime":371.12,"endTime":375.08,"body":"creating, because as people who"},{"speaker":"Amanda Berlin","startTime":371.12,"endTime":375.08,"body":"are at the helm of our business,"},{"speaker":"Amanda Berlin","startTime":375.17,"endTime":378.98,"body":"we are an accessible person, as"},{"speaker":"Amanda Berlin","startTime":375.17,"endTime":378.98,"body":"opposed to a massive corporation"},{"speaker":"Amanda Berlin","startTime":379.07,"endTime":382.76,"body":"that really struggles and has to"},{"speaker":"Amanda Berlin","startTime":379.07,"endTime":382.76,"body":"manufacture a way to make a"},{"speaker":"Amanda Berlin","startTime":382.76,"endTime":384.74,"body":"relationship with their public."},{"speaker":"Darrell Evans","startTime":385.82,"endTime":388.58,"body":"Ooooh whee! Ooh,"},{"speaker":"Darrell Evans","startTime":385.82,"endTime":388.58,"body":"love what you just said. They"},{"speaker":"Darrell Evans","startTime":388.58,"endTime":392.0,"body":"have to manufacture the"},{"speaker":"Darrell Evans","startTime":388.58,"endTime":392.0,"body":"relationship with the public."},{"speaker":"Darrell Evans","startTime":392.0,"endTime":395.03,"body":"The other thing I love about it"},{"speaker":"Darrell Evans","startTime":392.0,"endTime":395.03,"body":"is I've always believed that the"},{"speaker":"Darrell Evans","startTime":395.03,"endTime":399.14,"body":"best marketing you can ever do"},{"speaker":"Darrell Evans","startTime":395.03,"endTime":399.14,"body":"drives a return of your"},{"speaker":"Darrell Evans","startTime":399.14,"endTime":403.16,"body":"investment on the relationships"},{"speaker":"Darrell Evans","startTime":399.14,"endTime":403.16,"body":"you've established. And the vast"},{"speaker":"Darrell Evans","startTime":403.16,"endTime":405.77,"body":"majority of entrepreneurs and"},{"speaker":"Darrell Evans","startTime":403.16,"endTime":405.77,"body":"clients that I work with, I'm"},{"speaker":"Darrell Evans","startTime":405.77,"endTime":408.8,"body":"sure maybe in your world, when"},{"speaker":"Darrell Evans","startTime":405.77,"endTime":408.8,"body":"we are smaller companies, let me"},{"speaker":"Darrell Evans","startTime":408.8,"endTime":413.39,"body":"define smaller. I'm talking sub"},{"speaker":"Darrell Evans","startTime":408.8,"endTime":413.39,"body":"100 employees, I'm talking sub,"},{"speaker":"Darrell Evans","startTime":413.42,"endTime":416.69,"body":"you know, $100 million, you"},{"speaker":"Darrell Evans","startTime":413.42,"endTime":416.69,"body":"know, solo practitioner all the"},{"speaker":"Darrell Evans","startTime":416.69,"endTime":419.27,"body":"way up to anywhere in between,"},{"speaker":"Darrell Evans","startTime":416.69,"endTime":419.27,"body":"that is what I still call a"},{"speaker":"Darrell Evans","startTime":419.27,"endTime":423.05,"body":"small to midsize company. And"},{"speaker":"Darrell Evans","startTime":419.27,"endTime":423.05,"body":"it's interesting, because almost"},{"speaker":"Darrell Evans","startTime":423.05,"endTime":425.15,"body":"every one of the entrepreneurs"},{"speaker":"Darrell Evans","startTime":423.05,"endTime":425.15,"body":"in those firms agree that they"},{"speaker":"Darrell Evans","startTime":425.15,"endTime":428.57,"body":"got started based on the like,"},{"speaker":"Darrell Evans","startTime":425.15,"endTime":428.57,"body":"know, and trust factor. Yeah?"},{"speaker":"Amanda Berlin","startTime":428.57,"endTime":429.35,"body":"Absolutely."},{"speaker":"Darrell Evans","startTime":429.45,"endTime":431.94,"body":"But then they"},{"speaker":"Darrell Evans","startTime":429.45,"endTime":431.94,"body":"can't compare and contrast PR."},{"speaker":"Darrell Evans","startTime":431.94,"endTime":434.13,"body":"And I actually struggle with"},{"speaker":"Darrell Evans","startTime":431.94,"endTime":434.13,"body":"this sometimes. That's why I"},{"speaker":"Darrell Evans","startTime":434.13,"endTime":439.2,"body":"wanted you on the show. Because"},{"speaker":"Darrell Evans","startTime":434.13,"endTime":439.2,"body":"how do we get an ROI, or measure"},{"speaker":"Darrell Evans","startTime":439.2,"endTime":446.07,"body":"ROI from the PR, but we all"},{"speaker":"Darrell Evans","startTime":439.2,"endTime":446.07,"body":"agree that relationships drive"},{"speaker":"Darrell Evans","startTime":446.07,"endTime":450.03,"body":"the highest value clients. But"},{"speaker":"Darrell Evans","startTime":446.07,"endTime":450.03,"body":"can you tie in that for us a"},{"speaker":"Darrell Evans","startTime":450.03,"endTime":451.23,"body":"little bit? Talk a little bit"},{"speaker":"Darrell Evans","startTime":450.03,"endTime":451.23,"body":"about that."},{"speaker":"Amanda Berlin","startTime":451.45,"endTime":454.33,"body":"Yeah, so this is"},{"speaker":"Amanda Berlin","startTime":451.45,"endTime":454.33,"body":"taking me back to my agency"},{"speaker":"Amanda Berlin","startTime":454.33,"endTime":460.36,"body":"days, because this was a huge"},{"speaker":"Amanda Berlin","startTime":454.33,"endTime":460.36,"body":"concern, and a huge task that"},{"speaker":"Amanda Berlin","startTime":460.39,"endTime":464.05,"body":"always landed on our desks was,"},{"speaker":"Amanda Berlin","startTime":460.39,"endTime":464.05,"body":"to quantify the value of the"},{"speaker":"Amanda Berlin","startTime":464.05,"endTime":466.78,"body":"activities that we were"},{"speaker":"Amanda Berlin","startTime":464.05,"endTime":466.78,"body":"performing on behalf of our"},{"speaker":"Amanda Berlin","startTime":466.78,"endTime":471.82,"body":"clients. And there are ways to"},{"speaker":"Amanda Berlin","startTime":466.78,"endTime":471.82,"body":"quantify the impact of PR,"},{"speaker":"Amanda Berlin","startTime":471.82,"endTime":475.39,"body":"particularly the impact of media"},{"speaker":"Amanda Berlin","startTime":471.82,"endTime":475.39,"body":"relations, which is a sub"},{"speaker":"Amanda Berlin","startTime":475.54,"endTime":480.25,"body":"category of PR, because you can"},{"speaker":"Amanda Berlin","startTime":475.54,"endTime":480.25,"body":"look at the money that you might"},{"speaker":"Amanda Berlin","startTime":480.25,"endTime":484.09,"body":"have spent on an ad buy and the"},{"speaker":"Amanda Berlin","startTime":480.25,"endTime":484.09,"body":"impressions that that ad would"},{"speaker":"Amanda Berlin","startTime":484.09,"endTime":487.75,"body":"have gotten, and you can look at"},{"speaker":"Amanda Berlin","startTime":484.09,"endTime":487.75,"body":"the viewership for a particular"},{"speaker":"Amanda Berlin","startTime":487.75,"endTime":491.44,"body":"television segment during a"},{"speaker":"Amanda Berlin","startTime":487.75,"endTime":491.44,"body":"particular show on a particular"},{"speaker":"Amanda Berlin","startTime":491.44,"endTime":496.09,"body":"day, and quantify how many"},{"speaker":"Amanda Berlin","startTime":491.44,"endTime":496.09,"body":"eyeballs saw that, but you can't"},{"speaker":"Amanda Berlin","startTime":496.09,"endTime":500.35,"body":"quantify how many people took"},{"speaker":"Amanda Berlin","startTime":496.09,"endTime":500.35,"body":"action on it, or how many people"},{"speaker":"Amanda Berlin","startTime":500.35,"endTime":503.95,"body":"will take action on it in the"},{"speaker":"Amanda Berlin","startTime":500.35,"endTime":503.95,"body":"future. And so that's really, I"},{"speaker":"Amanda Berlin","startTime":503.95,"endTime":508.3,"body":"think, where your question lies,"},{"speaker":"Amanda Berlin","startTime":503.95,"endTime":508.3,"body":"is in this sort of amorphous"},{"speaker":"Amanda Berlin","startTime":508.36,"endTime":513.22,"body":"answerless question about who is"},{"speaker":"Amanda Berlin","startTime":508.36,"endTime":513.22,"body":"going to actually be moved to"},{"speaker":"Amanda Berlin","startTime":513.22,"endTime":518.32,"body":"take action on the relationship"},{"speaker":"Amanda Berlin","startTime":513.22,"endTime":518.32,"body":"that we have created. And in my"},{"speaker":"Amanda Berlin","startTime":518.32,"endTime":521.11,"body":"work, when I'm working with solo"},{"speaker":"Amanda Berlin","startTime":518.32,"endTime":521.11,"body":"entrepreneurs and small"},{"speaker":"Amanda Berlin","startTime":521.11,"endTime":526.09,"body":"businesses, it really is the"},{"speaker":"Amanda Berlin","startTime":521.11,"endTime":526.09,"body":"work of building on several"},{"speaker":"Amanda Berlin","startTime":526.09,"endTime":529.15,"body":"different layers of tactics that"},{"speaker":"Amanda Berlin","startTime":526.09,"endTime":529.15,"body":"are going to create a"},{"speaker":"Amanda Berlin","startTime":529.15,"endTime":532.45,"body":"substantial enough and a"},{"speaker":"Amanda Berlin","startTime":529.15,"endTime":532.45,"body":"personal enough relationship"},{"speaker":"Amanda Berlin","startTime":532.69,"endTime":536.98,"body":"with a potential client or group"},{"speaker":"Amanda Berlin","startTime":532.69,"endTime":536.98,"body":"of clients that will inspire"},{"speaker":"Amanda Berlin","startTime":536.98,"endTime":541.24,"body":"them to take action. So we"},{"speaker":"Amanda Berlin","startTime":536.98,"endTime":541.24,"body":"really work on the language"},{"speaker":"Amanda Berlin","startTime":541.27,"endTime":545.53,"body":"around the call to action. What"},{"speaker":"Amanda Berlin","startTime":541.27,"endTime":545.53,"body":"do we want them to do next? That"},{"speaker":"Amanda Berlin","startTime":545.53,"endTime":549.64,"body":"really is the guiding force of"},{"speaker":"Amanda Berlin","startTime":545.53,"endTime":549.64,"body":"the work that we do and the"},{"speaker":"Amanda Berlin","startTime":549.64,"endTime":553.21,"body":"messaging that we create is,"},{"speaker":"Amanda Berlin","startTime":549.64,"endTime":553.21,"body":"starting with what do we want"},{"speaker":"Amanda Berlin","startTime":553.21,"endTime":553.99,"body":"them to do?"},{"speaker":"Darrell Evans","startTime":554.35,"endTime":557.86,"body":"Yeah. How many"},{"speaker":"Darrell Evans","startTime":554.35,"endTime":557.86,"body":"touchpoints today are, in your"},{"speaker":"Darrell Evans","startTime":557.86,"endTime":561.55,"body":"mind, an excellent framework for"},{"speaker":"Darrell Evans","startTime":557.86,"endTime":561.55,"body":"someone listening to this to"},{"speaker":"Darrell Evans","startTime":561.55,"endTime":564.61,"body":"think about from a PR"},{"speaker":"Darrell Evans","startTime":561.55,"endTime":564.61,"body":"standpoint? And I know, there's"},{"speaker":"Darrell Evans","startTime":564.61,"endTime":567.91,"body":"no exact answer. The problem"},{"speaker":"Darrell Evans","startTime":564.61,"endTime":567.91,"body":"with marketing is there are no"},{"speaker":"Darrell Evans","startTime":567.91,"endTime":572.29,"body":"exact answers ever. There's"},{"speaker":"Darrell Evans","startTime":567.91,"endTime":572.29,"body":"playbooks, there's data, but"},{"speaker":"Darrell Evans","startTime":572.29,"endTime":574.48,"body":"talk to us a little bit about"},{"speaker":"Darrell Evans","startTime":572.29,"endTime":574.48,"body":"the types of number of touch"},{"speaker":"Darrell Evans","startTime":574.48,"endTime":576.1,"body":"points we should be thinking"},{"speaker":"Darrell Evans","startTime":574.48,"endTime":576.1,"body":"about when we think about a"},{"speaker":"Darrell Evans","startTime":576.1,"endTime":577.21,"body":"healthy PR campaign."},{"speaker":"Amanda Berlin","startTime":577.53,"endTime":580.14,"body":"Yeah, that's a"},{"speaker":"Amanda Berlin","startTime":577.53,"endTime":580.14,"body":"really good question. And this"},{"speaker":"Amanda Berlin","startTime":580.14,"endTime":584.4,"body":"would totally be my sort of like"},{"speaker":"Amanda Berlin","startTime":580.14,"endTime":584.4,"body":"gut answer. It's a lot."},{"speaker":"Darrell Evans","startTime":584.0,"endTime":590.63,"body":"I appreciate"},{"speaker":"Darrell Evans","startTime":584.0,"endTime":590.63,"body":"that, Amanda. Appreciate that"},{"speaker":"Darrell Evans","startTime":590.63,"endTime":591.77,"body":"one. A lot!"},{"speaker":"Amanda Berlin","startTime":592.44,"endTime":595.11,"body":"Yeah, so I mean,"},{"speaker":"Amanda Berlin","startTime":592.44,"endTime":595.11,"body":"the number that came to mind for"},{"speaker":"Amanda Berlin","startTime":595.11,"endTime":599.46,"body":"me is seven and I don't know why"},{"speaker":"Amanda Berlin","startTime":595.11,"endTime":599.46,"body":"that number comes to mind. You"},{"speaker":"Amanda Berlin","startTime":599.46,"endTime":602.31,"body":"know, that's why I say It's a"},{"speaker":"Amanda Berlin","startTime":599.46,"endTime":602.31,"body":"gut reaction. But the fact of"},{"speaker":"Amanda Berlin","startTime":602.31,"endTime":608.55,"body":"the matter is that it's only the"},{"speaker":"Amanda Berlin","startTime":602.31,"endTime":608.55,"body":"very first step to get someone"},{"speaker":"Amanda Berlin","startTime":608.55,"endTime":612.69,"body":"you know onto your email list or"},{"speaker":"Amanda Berlin","startTime":608.55,"endTime":612.69,"body":"into your event or reading an"},{"speaker":"Amanda Berlin","startTime":612.69,"endTime":615.42,"body":"article in which you're"},{"speaker":"Amanda Berlin","startTime":612.69,"endTime":615.42,"body":"featured, then you have to"},{"speaker":"Amanda Berlin","startTime":615.42,"endTime":619.26,"body":"nurture them over time. And"},{"speaker":"Amanda Berlin","startTime":615.42,"endTime":619.26,"body":"that's where the relationship is"},{"speaker":"Amanda Berlin","startTime":619.26,"endTime":625.65,"body":"built. And so you probably have"},{"speaker":"Amanda Berlin","startTime":619.26,"endTime":625.65,"body":"to have many different actions"},{"speaker":"Amanda Berlin","startTime":625.68,"endTime":630.48,"body":"or things that will engage them,"},{"speaker":"Amanda Berlin","startTime":625.68,"endTime":630.48,"body":"or events that they can benefit"},{"speaker":"Amanda Berlin","startTime":630.48,"endTime":634.53,"body":"from, or articles that will"},{"speaker":"Amanda Berlin","startTime":630.48,"endTime":634.53,"body":"teach them, land in front of"},{"speaker":"Amanda Berlin","startTime":634.53,"endTime":637.8,"body":"them before they're going to"},{"speaker":"Amanda Berlin","startTime":634.53,"endTime":637.8,"body":"make that buying decision. The"},{"speaker":"Amanda Berlin","startTime":637.83,"endTime":643.89,"body":"thing that may be the caveat to"},{"speaker":"Amanda Berlin","startTime":637.83,"endTime":643.89,"body":"this is if you are able to"},{"speaker":"Amanda Berlin","startTime":643.89,"endTime":648.12,"body":"engage with them in a way that"},{"speaker":"Amanda Berlin","startTime":643.89,"endTime":648.12,"body":"inspires trust more quickly, and"},{"speaker":"Amanda Berlin","startTime":648.12,"endTime":651.99,"body":"there are PR tactics that"},{"speaker":"Amanda Berlin","startTime":648.12,"endTime":651.99,"body":"inspire trust quickly, more"},{"speaker":"Amanda Berlin","startTime":651.99,"endTime":655.08,"body":"quickly than others, then those"},{"speaker":"Amanda Berlin","startTime":651.99,"endTime":655.08,"body":"touch points are going to be"},{"speaker":"Amanda Berlin","startTime":655.08,"endTime":655.86,"body":"reduced."},{"speaker":"Darrell Evans","startTime":656.41,"endTime":659.17,"body":"Okay, well, since"},{"speaker":"Darrell Evans","startTime":656.41,"endTime":659.17,"body":"you brought it up, my next"},{"speaker":"Darrell Evans","startTime":659.17,"endTime":662.26,"body":"question will wait. Because"},{"speaker":"Darrell Evans","startTime":659.17,"endTime":662.26,"body":"listen, we're talking to people"},{"speaker":"Darrell Evans","startTime":662.26,"endTime":664.54,"body":"listening to show are good at"},{"speaker":"Darrell Evans","startTime":662.26,"endTime":664.54,"body":"what they do. I work with people"},{"speaker":"Darrell Evans","startTime":664.54,"endTime":668.23,"body":"that are best in class, they may"},{"speaker":"Darrell Evans","startTime":664.54,"endTime":668.23,"body":"not be best known, but they are"},{"speaker":"Darrell Evans","startTime":668.23,"endTime":670.66,"body":"best in class, it's just a"},{"speaker":"Darrell Evans","startTime":668.23,"endTime":670.66,"body":"criteria for who we work with."},{"speaker":"Darrell Evans","startTime":670.66,"endTime":673.42,"body":"Like, I cannot work with someone"},{"speaker":"Darrell Evans","startTime":670.66,"endTime":673.42,"body":"who doesn't produce a great"},{"speaker":"Darrell Evans","startTime":673.42,"endTime":676.87,"body":"product, have a great"},{"speaker":"Darrell Evans","startTime":673.42,"endTime":676.87,"body":"reputation, who doesn't believe"},{"speaker":"Darrell Evans","startTime":676.87,"endTime":678.91,"body":"themselves that they're best in"},{"speaker":"Darrell Evans","startTime":676.87,"endTime":678.91,"body":"class, but when I read this in"},{"speaker":"Darrell Evans","startTime":678.91,"endTime":682.24,"body":"your background, and that is"},{"speaker":"Darrell Evans","startTime":678.91,"endTime":682.24,"body":"that you help people that are"},{"speaker":"Darrell Evans","startTime":682.3,"endTime":685.99,"body":"the best kept secrets, right, in"},{"speaker":"Darrell Evans","startTime":682.3,"endTime":685.99,"body":"their industry, no one knows who"},{"speaker":"Darrell Evans","startTime":685.99,"endTime":689.32,"body":"they are. So let's go to those"},{"speaker":"Darrell Evans","startTime":685.99,"endTime":689.32,"body":"quick win tactics. I think"},{"speaker":"Darrell Evans","startTime":689.32,"endTime":690.91,"body":"that'll be very helpful for"},{"speaker":"Darrell Evans","startTime":689.32,"endTime":690.91,"body":"listeners."},{"speaker":"Amanda Berlin","startTime":691.08,"endTime":693.42,"body":"Perfect. Yes, I"},{"speaker":"Amanda Berlin","startTime":691.08,"endTime":693.42,"body":"always say like, the recurring"},{"speaker":"Amanda Berlin","startTime":693.42,"endTime":697.68,"body":"mantra that I hear from people"},{"speaker":"Amanda Berlin","startTime":693.42,"endTime":697.68,"body":"that land in my programs is that"},{"speaker":"Amanda Berlin","startTime":697.68,"endTime":700.98,"body":"I'm really good at what I do,"},{"speaker":"Amanda Berlin","startTime":697.68,"endTime":700.98,"body":"but not enough people know about"},{"speaker":"Amanda Berlin","startTime":700.98,"endTime":706.29,"body":"me. And so the starting point,"},{"speaker":"Amanda Berlin","startTime":700.98,"endTime":706.29,"body":"for virtually anyone that is"},{"speaker":"Amanda Berlin","startTime":706.29,"endTime":710.43,"body":"coming into any of my work is"},{"speaker":"Amanda Berlin","startTime":706.29,"endTime":710.43,"body":"we're going to look at who is"},{"speaker":"Amanda Berlin","startTime":710.46,"endTime":715.53,"body":"your closest circle, who are the"},{"speaker":"Amanda Berlin","startTime":710.46,"endTime":715.53,"body":"people who maybe even know you"},{"speaker":"Amanda Berlin","startTime":715.53,"endTime":718.68,"body":"personally, but have no idea"},{"speaker":"Amanda Berlin","startTime":715.53,"endTime":718.68,"body":"what you do professionally, or"},{"speaker":"Amanda Berlin","startTime":718.68,"endTime":722.82,"body":"can't tell someone else what you"},{"speaker":"Amanda Berlin","startTime":718.68,"endTime":722.82,"body":"do professionally. And so that's"},{"speaker":"Amanda Berlin","startTime":722.82,"endTime":726.66,"body":"really where we will begin, your"},{"speaker":"Amanda Berlin","startTime":722.82,"endTime":726.66,"body":"natural market. But the fastest"},{"speaker":"Amanda Berlin","startTime":726.66,"endTime":730.38,"body":"track to exploring outside of"},{"speaker":"Amanda Berlin","startTime":726.66,"endTime":730.38,"body":"that natural market and"},{"speaker":"Amanda Berlin","startTime":730.5,"endTime":734.19,"body":"increasing your word of mouth,"},{"speaker":"Amanda Berlin","startTime":730.5,"endTime":734.19,"body":"which is the fastest track to"},{"speaker":"Amanda Berlin","startTime":734.19,"endTime":739.32,"body":"visibility, are your strategic"},{"speaker":"Amanda Berlin","startTime":734.19,"endTime":739.32,"body":"partners. So who are you, I'm"},{"speaker":"Amanda Berlin","startTime":739.89,"endTime":743.73,"body":"gonna say, who are you getting"},{"speaker":"Amanda Berlin","startTime":739.89,"endTime":743.73,"body":"into bed with? Who are you"},{"speaker":"Amanda Berlin","startTime":743.73,"endTime":744.6,"body":"partnering with?"},{"speaker":"Darrell Evans","startTime":744.81,"endTime":746.97,"body":"PG 13 show. We're"},{"speaker":"Darrell Evans","startTime":744.81,"endTime":746.97,"body":"not gonna go there."},{"speaker":"Amanda Berlin","startTime":747.0,"endTime":750.18,"body":"Who are you"},{"speaker":"Amanda Berlin","startTime":747.0,"endTime":750.18,"body":"allied with? Who are your"},{"speaker":"Amanda Berlin","startTime":750.18,"endTime":753.18,"body":"strategic partners? That's"},{"speaker":"Amanda Berlin","startTime":750.18,"endTime":753.18,"body":"really the starting point."},{"speaker":"Amanda Berlin","startTime":753.18,"endTime":757.71,"body":"Because when you are partnered"},{"speaker":"Amanda Berlin","startTime":753.18,"endTime":757.71,"body":"with someone who has created an"},{"speaker":"Amanda Berlin","startTime":757.71,"endTime":762.87,"body":"audience that trusts them, when"},{"speaker":"Amanda Berlin","startTime":757.71,"endTime":762.87,"body":"they put you in front of that"},{"speaker":"Amanda Berlin","startTime":762.87,"endTime":766.95,"body":"audience, that audience is"},{"speaker":"Amanda Berlin","startTime":762.87,"endTime":766.95,"body":"predisposed to trust you because"},{"speaker":"Amanda Berlin","startTime":766.95,"endTime":770.1,"body":"they trust the person who's"},{"speaker":"Amanda Berlin","startTime":766.95,"endTime":770.1,"body":"introducing you. So that trust"},{"speaker":"Amanda Berlin","startTime":770.1,"endTime":774.24,"body":"transfer is what I call it, the"},{"speaker":"Amanda Berlin","startTime":770.1,"endTime":774.24,"body":"trust transfer is accelerated"},{"speaker":"Amanda Berlin","startTime":774.54,"endTime":779.01,"body":"because of this dynamic between"},{"speaker":"Amanda Berlin","startTime":774.54,"endTime":779.01,"body":"you and someone who already"},{"speaker":"Amanda Berlin","startTime":779.01,"endTime":782.16,"body":"created an audience that trusts"},{"speaker":"Amanda Berlin","startTime":779.01,"endTime":782.16,"body":"them. And so that is the"},{"speaker":"Amanda Berlin","startTime":782.16,"endTime":786.87,"body":"audience that's more likely to"},{"speaker":"Amanda Berlin","startTime":782.16,"endTime":786.87,"body":"buy from you even more quickly."},{"speaker":"Darrell Evans","startTime":787.86,"endTime":790.17,"body":"Amanda, this is a"},{"speaker":"Darrell Evans","startTime":787.86,"endTime":790.17,"body":"very interesting conversation. A"},{"speaker":"Darrell Evans","startTime":790.17,"endTime":792.24,"body":"couple of quick pieces that I"},{"speaker":"Darrell Evans","startTime":790.17,"endTime":792.24,"body":"want to back up on that you"},{"speaker":"Darrell Evans","startTime":792.24,"endTime":795.27,"body":"talked about. Number one,"},{"speaker":"Darrell Evans","startTime":792.24,"endTime":795.27,"body":"starting with your inner circle,"},{"speaker":"Darrell Evans","startTime":795.36,"endTime":798.78,"body":"right? The closest circle, and"},{"speaker":"Darrell Evans","startTime":795.36,"endTime":798.78,"body":"do they know what you do? Can"},{"speaker":"Darrell Evans","startTime":798.78,"endTime":801.03,"body":"they actually describe to"},{"speaker":"Darrell Evans","startTime":798.78,"endTime":801.03,"body":"someone else, and it just hit"},{"speaker":"Darrell Evans","startTime":801.03,"endTime":804.18,"body":"me. I had a call about three"},{"speaker":"Darrell Evans","startTime":801.03,"endTime":804.18,"body":"weeks ago, with a guy I've known"},{"speaker":"Darrell Evans","startTime":804.18,"endTime":807.9,"body":"since college. I haven't seen"},{"speaker":"Darrell Evans","startTime":804.18,"endTime":807.9,"body":"him offline in a little bit. And"},{"speaker":"Darrell Evans","startTime":807.93,"endTime":811.71,"body":"his question to me was, so what"},{"speaker":"Darrell Evans","startTime":807.93,"endTime":811.71,"body":"are you doing these days? To"},{"speaker":"Darrell Evans","startTime":811.71,"endTime":814.17,"body":"your point of the closest"},{"speaker":"Darrell Evans","startTime":811.71,"endTime":814.17,"body":"circle, like, I know there's a"},{"speaker":"Darrell Evans","startTime":814.17,"endTime":817.89,"body":"Tik Tok and an Instagram thing"},{"speaker":"Darrell Evans","startTime":814.17,"endTime":817.89,"body":"going around that has Jay-Z's"},{"speaker":"Darrell Evans","startTime":817.89,"endTime":821.73,"body":"hook to it, that says allow me"},{"speaker":"Darrell Evans","startTime":817.89,"endTime":821.73,"body":"to reintroduce myself, right?"},{"speaker":"Darrell Evans","startTime":821.94,"endTime":825.21,"body":"And I actually just bookmarked"},{"speaker":"Darrell Evans","startTime":821.94,"endTime":825.21,"body":"it the other day. And I'm going"},{"speaker":"Darrell Evans","startTime":825.21,"endTime":828.24,"body":"to do that because it reminded"},{"speaker":"Darrell Evans","startTime":825.21,"endTime":828.24,"body":"me after I had this conversation"},{"speaker":"Darrell Evans","startTime":828.24,"endTime":832.47,"body":"with my guy, and I'm thinking"},{"speaker":"Darrell Evans","startTime":828.24,"endTime":832.47,"body":"hmmm, that he should know that"},{"speaker":"Darrell Evans","startTime":832.47,"endTime":834.75,"body":"and I'll tell you why that was"},{"speaker":"Darrell Evans","startTime":832.47,"endTime":834.75,"body":"important. Because a venture"},{"speaker":"Darrell Evans","startTime":834.75,"endTime":838.32,"body":"capitalist once said to me, he"},{"speaker":"Darrell Evans","startTime":834.75,"endTime":838.32,"body":"was asking us about our company"},{"speaker":"Darrell Evans","startTime":838.32,"endTime":840.21,"body":"and this and that, it wasn't"},{"speaker":"Darrell Evans","startTime":838.32,"endTime":840.21,"body":"because we were doing business"},{"speaker":"Darrell Evans","startTime":840.21,"endTime":842.4,"body":"with him directly. But it was"},{"speaker":"Darrell Evans","startTime":840.21,"endTime":842.4,"body":"one of those to your point,"},{"speaker":"Darrell Evans","startTime":842.64,"endTime":846.27,"body":"possible center of influence"},{"speaker":"Darrell Evans","startTime":842.64,"endTime":846.27,"body":"relationships. And he's asking"},{"speaker":"Darrell Evans","startTime":846.27,"endTime":849.21,"body":"us all this stuff. And he says,"},{"speaker":"Darrell Evans","startTime":846.27,"endTime":849.21,"body":"so you're good at what you guys"},{"speaker":"Darrell Evans","startTime":849.21,"endTime":852.66,"body":"do. Yeah. You've been doing it"},{"speaker":"Darrell Evans","startTime":849.21,"endTime":852.66,"body":"this long. Yeah. And you've"},{"speaker":"Darrell Evans","startTime":852.66,"endTime":855.21,"body":"gotten clients results. Yeah."},{"speaker":"Darrell Evans","startTime":852.66,"endTime":855.21,"body":"And to the tune of this much"},{"speaker":"Darrell Evans","startTime":855.21,"endTime":857.25,"body":"revenue. Yeah. He goes, Well,"},{"speaker":"Darrell Evans","startTime":855.21,"endTime":857.25,"body":"how come I don't know who you"},{"speaker":"Darrell Evans","startTime":857.25,"endTime":861.99,"body":"are? And Amanda, my ego was just"},{"speaker":"Darrell Evans","startTime":857.25,"endTime":861.99,"body":"jacked up. And my defense"},{"speaker":"Darrell Evans","startTime":861.99,"endTime":865.29,"body":"mechanism went to because you're"},{"speaker":"Darrell Evans","startTime":861.99,"endTime":865.29,"body":"not my ideal customer, because"},{"speaker":"Darrell Evans","startTime":865.29,"endTime":867.78,"body":"you're not looking to buy"},{"speaker":"Darrell Evans","startTime":865.29,"endTime":867.78,"body":"anything from us, because you're"},{"speaker":"Darrell Evans","startTime":867.78,"endTime":870.18,"body":"not our target audience. And he"},{"speaker":"Darrell Evans","startTime":867.78,"endTime":870.18,"body":"said, Well, why wouldn't I be?"},{"speaker":"Darrell Evans","startTime":870.6,"endTime":873.39,"body":"He goes, I fund the very"},{"speaker":"Darrell Evans","startTime":870.6,"endTime":873.39,"body":"companies you can help."},{"speaker":"Amanda Berlin","startTime":873.63,"endTime":873.99,"body":"Right."},{"speaker":"Darrell Evans","startTime":874.05,"endTime":877.29,"body":"Zip shut. He"},{"speaker":"Darrell Evans","startTime":874.05,"endTime":877.29,"body":"dropped the mic. And I've been"},{"speaker":"Darrell Evans","startTime":877.29,"endTime":880.47,"body":"wrestling with that comment ever"},{"speaker":"Darrell Evans","startTime":877.29,"endTime":880.47,"body":"since because with any small"},{"speaker":"Darrell Evans","startTime":880.47,"endTime":883.59,"body":"business, there's only so many"},{"speaker":"Darrell Evans","startTime":880.47,"endTime":883.59,"body":"dollars. There's only so many"},{"speaker":"Darrell Evans","startTime":883.59,"endTime":887.73,"body":"resources. And so you just"},{"speaker":"Darrell Evans","startTime":883.59,"endTime":887.73,"body":"touched on two key points right?"},{"speaker":"Darrell Evans","startTime":887.76,"endTime":890.97,"body":"Inside circle, inner circle and"},{"speaker":"Darrell Evans","startTime":887.76,"endTime":890.97,"body":"then this referred network or"},{"speaker":"Darrell Evans","startTime":890.97,"endTime":893.97,"body":"what I would call influential"},{"speaker":"Darrell Evans","startTime":890.97,"endTime":893.97,"body":"network, where they're working"},{"speaker":"Darrell Evans","startTime":893.97,"endTime":896.7,"body":"with the type of people. I think"},{"speaker":"Darrell Evans","startTime":893.97,"endTime":896.7,"body":"those are two key points. Talk a"},{"speaker":"Darrell Evans","startTime":896.7,"endTime":899.7,"body":"little bit more about is there"},{"speaker":"Darrell Evans","startTime":896.7,"endTime":899.7,"body":"another tactic besides that? So"},{"speaker":"Darrell Evans","startTime":899.7,"endTime":902.91,"body":"inner circle, that influential"},{"speaker":"Darrell Evans","startTime":899.7,"endTime":902.91,"body":"circle, is there another one?"},{"speaker":"Amanda Berlin","startTime":904.61,"endTime":912.56,"body":"always frame it"},{"speaker":"Amanda Berlin","startTime":904.61,"endTime":912.56,"body":"as, this is a takeaway on which"},{"speaker":"Amanda Berlin","startTime":912.59,"endTime":920.69,"body":"anyone listening can take"},{"speaker":"Amanda Berlin","startTime":912.59,"endTime":920.69,"body":"action, start looking for people"},{"speaker":"Amanda Berlin","startTime":920.69,"endTime":924.74,"body":"who do something different than"},{"speaker":"Amanda Berlin","startTime":920.69,"endTime":924.74,"body":"you before the same people."},{"speaker":"Amanda Berlin","startTime":925.13,"endTime":929.15,"body":"That's the bucket of people who"},{"speaker":"Amanda Berlin","startTime":925.13,"endTime":929.15,"body":"become your strategic partners."},{"speaker":"Darrell Evans","startTime":929.51,"endTime":931.64,"body":"So if you're"},{"speaker":"Darrell Evans","startTime":929.51,"endTime":931.64,"body":"talking about someone who is"},{"speaker":"Darrell Evans","startTime":931.64,"endTime":933.74,"body":"already talking to your"},{"speaker":"Darrell Evans","startTime":931.64,"endTime":933.74,"body":"audience, but selling them"},{"speaker":"Darrell Evans","startTime":933.74,"endTime":935.78,"body":"something different, providing a"},{"speaker":"Darrell Evans","startTime":933.74,"endTime":935.78,"body":"service that's in a different"},{"speaker":"Darrell Evans","startTime":935.78,"endTime":938.03,"body":"category, great place to reach"},{"speaker":"Darrell Evans","startTime":935.78,"endTime":938.03,"body":"out for a collaborative"},{"speaker":"Darrell Evans","startTime":938.03,"endTime":938.48,"body":"relationship."},{"speaker":"Amanda Berlin","startTime":938.48,"endTime":938.93,"body":"Absolutely."},{"speaker":"Darrell Evans","startTime":938.96,"endTime":940.91,"body":"How do you"},{"speaker":"Darrell Evans","startTime":938.96,"endTime":940.91,"body":"approach a collaboration?"},{"speaker":"Amanda Berlin","startTime":941.2,"endTime":943.75,"body":"Yes, I love that"},{"speaker":"Amanda Berlin","startTime":941.2,"endTime":943.75,"body":"question. You know, that's the"},{"speaker":"Amanda Berlin","startTime":943.75,"endTime":947.59,"body":"essence of it. These tactics are"},{"speaker":"Amanda Berlin","startTime":943.75,"endTime":947.59,"body":"what you need to do. And then"},{"speaker":"Amanda Berlin","startTime":947.59,"endTime":951.01,"body":"the big question is like, how do"},{"speaker":"Amanda Berlin","startTime":947.59,"endTime":951.01,"body":"I use these? And so one of the"},{"speaker":"Amanda Berlin","startTime":951.01,"endTime":953.92,"body":"things that I always work"},{"speaker":"Amanda Berlin","startTime":951.01,"endTime":953.92,"body":"through with clients is what is"},{"speaker":"Amanda Berlin","startTime":953.92,"endTime":957.13,"body":"the approach? What is the"},{"speaker":"Amanda Berlin","startTime":953.92,"endTime":957.13,"body":"language that we would use in"},{"speaker":"Amanda Berlin","startTime":957.13,"endTime":960.85,"body":"order to get in front of these"},{"speaker":"Amanda Berlin","startTime":957.13,"endTime":960.85,"body":"people. And I think as a rule of"},{"speaker":"Amanda Berlin","startTime":960.85,"endTime":964.06,"body":"thumb, generally speaking, I"},{"speaker":"Amanda Berlin","startTime":960.85,"endTime":964.06,"body":"always like to approach with"},{"speaker":"Amanda Berlin","startTime":964.06,"endTime":968.5,"body":"curiosity, because you may have"},{"speaker":"Amanda Berlin","startTime":964.06,"endTime":968.5,"body":"an idea of how they can support"},{"speaker":"Amanda Berlin","startTime":968.5,"endTime":973.36,"body":"you, they may or may not know"},{"speaker":"Amanda Berlin","startTime":968.5,"endTime":973.36,"body":"that you exist. But first, you"},{"speaker":"Amanda Berlin","startTime":973.36,"endTime":977.41,"body":"need to get on their radar and"},{"speaker":"Amanda Berlin","startTime":973.36,"endTime":977.41,"body":"set up a time to talk. And so"},{"speaker":"Amanda Berlin","startTime":977.44,"endTime":981.43,"body":"what I like to do when I set up"},{"speaker":"Amanda Berlin","startTime":977.44,"endTime":981.43,"body":"those conversations is just"},{"speaker":"Amanda Berlin","startTime":981.55,"endTime":984.79,"body":"approach with curiosity. I like"},{"speaker":"Amanda Berlin","startTime":981.55,"endTime":984.79,"body":"to say, Hey, I found your work"},{"speaker":"Amanda Berlin","startTime":984.79,"endTime":987.28,"body":"online, I think what you're"},{"speaker":"Amanda Berlin","startTime":984.79,"endTime":987.28,"body":"doing here is really"},{"speaker":"Amanda Berlin","startTime":987.28,"endTime":990.13,"body":"interesting, I think we work"},{"speaker":"Amanda Berlin","startTime":987.28,"endTime":990.13,"body":"with the same people, do you"},{"speaker":"Amanda Berlin","startTime":990.13,"endTime":992.56,"body":"want to set up a time to chat"},{"speaker":"Amanda Berlin","startTime":990.13,"endTime":992.56,"body":"because we might be able to"},{"speaker":"Amanda Berlin","startTime":992.56,"endTime":996.34,"body":"support each other? And that's"},{"speaker":"Amanda Berlin","startTime":992.56,"endTime":996.34,"body":"usually, you know, a disarming"},{"speaker":"Amanda Berlin","startTime":996.34,"endTime":1001.11,"body":"way to get on someone's"},{"speaker":"Amanda Berlin","startTime":996.34,"endTime":1001.11,"body":"calendar, and you also aren't"},{"speaker":"Amanda Berlin","startTime":1001.14,"endTime":1004.05,"body":"approaching with an agenda."},{"speaker":"Amanda Berlin","startTime":1001.14,"endTime":1004.05,"body":"You're approaching, you maybe"},{"speaker":"Amanda Berlin","startTime":1004.05,"endTime":1006.42,"body":"have some ideas in your back"},{"speaker":"Amanda Berlin","startTime":1004.05,"endTime":1006.42,"body":"pocket, you know, and I would"},{"speaker":"Amanda Berlin","startTime":1006.42,"endTime":1009.3,"body":"recommend that. That you have"},{"speaker":"Amanda Berlin","startTime":1006.42,"endTime":1009.3,"body":"some ideas in your back pocket."},{"speaker":"Amanda Berlin","startTime":1009.3,"endTime":1011.7,"body":"And you know, that's another"},{"speaker":"Amanda Berlin","startTime":1009.3,"endTime":1011.7,"body":"thing on, on which I work with"},{"speaker":"Amanda Berlin","startTime":1011.7,"endTime":1014.97,"body":"clients is, you know, how do you"},{"speaker":"Amanda Berlin","startTime":1011.7,"endTime":1014.97,"body":"build these collaborations? What"},{"speaker":"Amanda Berlin","startTime":1014.97,"endTime":1019.71,"body":"do you do? But that initial"},{"speaker":"Amanda Berlin","startTime":1014.97,"endTime":1019.71,"body":"approach has to just be a like,"},{"speaker":"Amanda Berlin","startTime":1019.74,"endTime":1022.29,"body":"hey, let's see. You don't even"},{"speaker":"Amanda Berlin","startTime":1019.74,"endTime":1022.29,"body":"know if you're gonna like this"},{"speaker":"Amanda Berlin","startTime":1022.29,"endTime":1026.58,"body":"person. And vice versa. So you"},{"speaker":"Amanda Berlin","startTime":1022.29,"endTime":1026.58,"body":"need to just sort of keep it"},{"speaker":"Amanda Berlin","startTime":1026.67,"endTime":1028.26,"body":"first things first, really."},{"speaker":"Darrell Evans","startTime":1028.0,"endTime":1030.73,"body":"I get it, right."},{"speaker":"Darrell Evans","startTime":1028.0,"endTime":1030.73,"body":"So it's like, let's just have a"},{"speaker":"Darrell Evans","startTime":1030.73,"endTime":1033.55,"body":"conversation and see, it looks"},{"speaker":"Darrell Evans","startTime":1030.73,"endTime":1033.55,"body":"like we're serving the same"},{"speaker":"Darrell Evans","startTime":1033.55,"endTime":1036.34,"body":"people. Let's just have this"},{"speaker":"Darrell Evans","startTime":1033.55,"endTime":1036.34,"body":"open, you know, general"},{"speaker":"Darrell Evans","startTime":1036.34,"endTime":1037.87,"body":"conversation without an agenda."},{"speaker":"Amanda Berlin","startTime":1038.02,"endTime":1038.32,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":1038.36,"endTime":1041.78,"body":"So this person"},{"speaker":"Darrell Evans","startTime":1038.36,"endTime":1041.78,"body":"who is looking at a lot of"},{"speaker":"Darrell Evans","startTime":1041.78,"endTime":1045.47,"body":"opportunities, and when I talk"},{"speaker":"Darrell Evans","startTime":1041.78,"endTime":1045.47,"body":"to companies, we're usually"},{"speaker":"Darrell Evans","startTime":1045.47,"endTime":1047.33,"body":"trying to look at their budget"},{"speaker":"Darrell Evans","startTime":1045.47,"endTime":1047.33,"body":"and find out how much money"},{"speaker":"Darrell Evans","startTime":1047.33,"endTime":1049.97,"body":"they're investing in marketing,"},{"speaker":"Darrell Evans","startTime":1047.33,"endTime":1049.97,"body":"right? And depending on the size"},{"speaker":"Darrell Evans","startTime":1049.97,"endTime":1054.08,"body":"of the company, that number"},{"speaker":"Darrell Evans","startTime":1049.97,"endTime":1054.08,"body":"could be 10%, 15%. Those seem to"},{"speaker":"Darrell Evans","startTime":1054.08,"endTime":1057.29,"body":"be the ranges. When I don't see"},{"speaker":"Darrell Evans","startTime":1054.08,"endTime":1057.29,"body":"people investing like that, it"},{"speaker":"Darrell Evans","startTime":1057.29,"endTime":1061.61,"body":"tells me they're not all the way"},{"speaker":"Darrell Evans","startTime":1057.29,"endTime":1061.61,"body":"into their marketing journey."},{"speaker":"Darrell Evans","startTime":1061.67,"endTime":1064.46,"body":"And it's fine. Maybe they're a"},{"speaker":"Darrell Evans","startTime":1061.67,"endTime":1064.46,"body":"little early stepping into it."},{"speaker":"Darrell Evans","startTime":1064.64,"endTime":1068.21,"body":"But how do you think about"},{"speaker":"Darrell Evans","startTime":1064.64,"endTime":1068.21,"body":"allocating PR in the grand"},{"speaker":"Darrell Evans","startTime":1068.21,"endTime":1072.44,"body":"scheme of a budget? Let's just"},{"speaker":"Darrell Evans","startTime":1068.21,"endTime":1072.44,"body":"say it's 10% for round numbers,"},{"speaker":"Darrell Evans","startTime":1072.68,"endTime":1075.8,"body":"10% of annual revenue is going"},{"speaker":"Darrell Evans","startTime":1072.68,"endTime":1075.8,"body":"back into marketing. How would"},{"speaker":"Darrell Evans","startTime":1075.8,"endTime":1080.15,"body":"you give it a percentage for PR,"},{"speaker":"Darrell Evans","startTime":1075.8,"endTime":1080.15,"body":"because I sit on a chair, where"},{"speaker":"Darrell Evans","startTime":1080.15,"endTime":1083.03,"body":"people are always driving the"},{"speaker":"Darrell Evans","startTime":1080.15,"endTime":1083.03,"body":"ROI, right? Where are we at at"},{"speaker":"Darrell Evans","startTime":1083.03,"endTime":1086.09,"body":"the bottom of the funnel? And"},{"speaker":"Darrell Evans","startTime":1083.03,"endTime":1086.09,"body":"clearly the work you do is"},{"speaker":"Darrell Evans","startTime":1086.09,"endTime":1089.42,"body":"towards the top, right, getting"},{"speaker":"Darrell Evans","startTime":1086.09,"endTime":1089.42,"body":"people aware? I think they're"},{"speaker":"Darrell Evans","startTime":1089.42,"endTime":1092.48,"body":"all important. I talk a lot"},{"speaker":"Darrell Evans","startTime":1089.42,"endTime":1092.48,"body":"about Superbowl ads this year"},{"speaker":"Darrell Evans","startTime":1092.48,"endTime":1098.18,"body":"costing $6.5 million. And most"},{"speaker":"Darrell Evans","startTime":1092.48,"endTime":1098.18,"body":"people I talk to I say, if it"},{"speaker":"Darrell Evans","startTime":1098.18,"endTime":1102.53,"body":"only costs $50,000, would you do"},{"speaker":"Darrell Evans","startTime":1098.18,"endTime":1102.53,"body":"it? And the ones who get it,"},{"speaker":"Darrell Evans","startTime":1102.53,"endTime":1106.01,"body":"they say, absolutely I'd find"},{"speaker":"Darrell Evans","startTime":1102.53,"endTime":1106.01,"body":"the 50 If I didn't have it? And"},{"speaker":"Darrell Evans","startTime":1106.01,"endTime":1109.61,"body":"I say well, why is that? Well,"},{"speaker":"Darrell Evans","startTime":1106.01,"endTime":1109.61,"body":"because 94.6 million people are"},{"speaker":"Darrell Evans","startTime":1109.61,"endTime":1111.86,"body":"going to watch the doggone game,"},{"speaker":"Darrell Evans","startTime":1109.61,"endTime":1111.86,"body":"whether you like football or"},{"speaker":"Darrell Evans","startTime":1111.86,"endTime":1114.74,"body":"not. So everybody believes they"},{"speaker":"Darrell Evans","startTime":1111.86,"endTime":1114.74,"body":"need to be more visible, but"},{"speaker":"Darrell Evans","startTime":1114.74,"endTime":1117.56,"body":"they can't seem to figure out"},{"speaker":"Darrell Evans","startTime":1114.74,"endTime":1117.56,"body":"how much of their budget should"},{"speaker":"Darrell Evans","startTime":1117.56,"endTime":1118.88,"body":"go there. That's my question."},{"speaker":"Amanda Berlin","startTime":1119.08,"endTime":1121.69,"body":"Yeah, so the"},{"speaker":"Amanda Berlin","startTime":1119.08,"endTime":1121.69,"body":"answer is different depending on"},{"speaker":"Amanda Berlin","startTime":1121.69,"endTime":1124.6,"body":"what kind of business you're"},{"speaker":"Amanda Berlin","startTime":1121.69,"endTime":1124.6,"body":"running. Whether you're product"},{"speaker":"Amanda Berlin","startTime":1124.6,"endTime":1128.47,"body":"based or service based, whether"},{"speaker":"Amanda Berlin","startTime":1124.6,"endTime":1128.47,"body":"you are a solo entrepreneur, a"},{"speaker":"Amanda Berlin","startTime":1128.47,"endTime":1133.63,"body":"small business or skewing toward"},{"speaker":"Amanda Berlin","startTime":1128.47,"endTime":1133.63,"body":"the larger end of the business"},{"speaker":"Amanda Berlin","startTime":1133.66,"endTime":1137.32,"body":"realm that you were talking"},{"speaker":"Amanda Berlin","startTime":1133.66,"endTime":1137.32,"body":"about. It all depends. For a"},{"speaker":"Amanda Berlin","startTime":1137.32,"endTime":1141.22,"body":"small business, for a solo"},{"speaker":"Amanda Berlin","startTime":1137.32,"endTime":1141.22,"body":"entrepreneur listening to this,"},{"speaker":"Amanda Berlin","startTime":1141.46,"endTime":1146.47,"body":"I think that your money is best"},{"speaker":"Amanda Berlin","startTime":1141.46,"endTime":1146.47,"body":"spent entirely on PR, because"},{"speaker":"Amanda Berlin","startTime":1146.59,"endTime":1150.79,"body":"advertising, buying that"},{"speaker":"Amanda Berlin","startTime":1146.59,"endTime":1150.79,"body":"Superbowl ad is not going to"},{"speaker":"Amanda Berlin","startTime":1150.79,"endTime":1154.99,"body":"connect you with the client and"},{"speaker":"Amanda Berlin","startTime":1150.79,"endTime":1154.99,"body":"create the trust that you need"},{"speaker":"Amanda Berlin","startTime":1155.02,"endTime":1160.42,"body":"in the faster timeframe in order"},{"speaker":"Amanda Berlin","startTime":1155.02,"endTime":1160.42,"body":"to increase likelihood that they"},{"speaker":"Amanda Berlin","startTime":1160.45,"endTime":1167.05,"body":"will create a sale. So the"},{"speaker":"Amanda Berlin","startTime":1160.45,"endTime":1167.05,"body":"visibility is more powerful when"},{"speaker":"Amanda Berlin","startTime":1167.05,"endTime":1170.77,"body":"it appears as though you have"},{"speaker":"Amanda Berlin","startTime":1167.05,"endTime":1170.77,"body":"earned it. And that's what PR"},{"speaker":"Amanda Berlin","startTime":1170.77,"endTime":1175.9,"body":"is. PR is earned media, earned"},{"speaker":"Amanda Berlin","startTime":1170.77,"endTime":1175.9,"body":"speaking opportunity, earned"},{"speaker":"Amanda Berlin","startTime":1175.93,"endTime":1181.06,"body":"strategic partnership. And so"},{"speaker":"Amanda Berlin","startTime":1175.93,"endTime":1181.06,"body":"when you devote your time and"},{"speaker":"Amanda Berlin","startTime":1181.06,"endTime":1186.19,"body":"energy to creating relationships"},{"speaker":"Amanda Berlin","startTime":1181.06,"endTime":1186.19,"body":"that earn you the opportunity to"},{"speaker":"Amanda Berlin","startTime":1186.19,"endTime":1189.37,"body":"be seen, that's what's really"},{"speaker":"Amanda Berlin","startTime":1186.19,"endTime":1189.37,"body":"going to influence the bottom"},{"speaker":"Amanda Berlin","startTime":1189.37,"endTime":1193.24,"body":"line when you are a smaller"},{"speaker":"Amanda Berlin","startTime":1189.37,"endTime":1193.24,"body":"business or a solo entrepreneur."},{"speaker":"Amanda Berlin","startTime":1193.33,"endTime":1199.18,"body":"And so I come down pretty"},{"speaker":"Amanda Berlin","startTime":1193.33,"endTime":1199.18,"body":"clearly on the side of no"},{"speaker":"Amanda Berlin","startTime":1199.18,"endTime":1204.7,"body":"advertising because that's not"},{"speaker":"Amanda Berlin","startTime":1199.18,"endTime":1204.7,"body":"the thing that creates that"},{"speaker":"Amanda Berlin","startTime":1204.73,"endTime":1206.2,"body":"personal relationship."},{"speaker":"Darrell Evans","startTime":1206.48,"endTime":1208.88,"body":"Got it? So I get"},{"speaker":"Darrell Evans","startTime":1206.48,"endTime":1208.88,"body":"the distinction, right? So the"},{"speaker":"Darrell Evans","startTime":1208.88,"endTime":1211.61,"body":"advertising versus ,that hurts"},{"speaker":"Darrell Evans","startTime":1208.88,"endTime":1211.61,"body":"my heart, by the way, that you"},{"speaker":"Darrell Evans","startTime":1211.64,"endTime":1212.99,"body":"completely shun advertising."},{"speaker":"Amanda Berlin","startTime":1214.07,"endTime":1217.43,"body":"That's like the"},{"speaker":"Amanda Berlin","startTime":1214.07,"endTime":1217.43,"body":"lot of a PR person is like, are"},{"speaker":"Amanda Berlin","startTime":1217.43,"endTime":1219.59,"body":"you a Giants fan or a Patriots"},{"speaker":"Amanda Berlin","startTime":1217.43,"endTime":1219.59,"body":"fan?"},{"speaker":"Darrell Evans","startTime":1220.61,"endTime":1222.2,"body":"No, I get it."},{"speaker":"Darrell Evans","startTime":1220.61,"endTime":1222.2,"body":"Listen, I think it's all"},{"speaker":"Darrell Evans","startTime":1222.2,"endTime":1224.54,"body":"relative, right? So my company,"},{"speaker":"Darrell Evans","startTime":1222.2,"endTime":1224.54,"body":"we're responsible for top,"},{"speaker":"Darrell Evans","startTime":1224.54,"endTime":1227.36,"body":"middle and bottom of the funnel."},{"speaker":"Darrell Evans","startTime":1224.54,"endTime":1227.36,"body":"It's just that our clients come"},{"speaker":"Darrell Evans","startTime":1227.36,"endTime":1230.66,"body":"to us, obviously, usually in"},{"speaker":"Darrell Evans","startTime":1227.36,"endTime":1230.66,"body":"pain. So they need to focus at"},{"speaker":"Darrell Evans","startTime":1230.66,"endTime":1233.42,"body":"the bottom of the funnel. And"},{"speaker":"Darrell Evans","startTime":1230.66,"endTime":1233.42,"body":"there's a place and a way to do"},{"speaker":"Darrell Evans","startTime":1233.42,"endTime":1236.48,"body":"that effectively. But we're"},{"speaker":"Darrell Evans","startTime":1233.42,"endTime":1236.48,"body":"always telling them that they've"},{"speaker":"Darrell Evans","startTime":1236.48,"endTime":1240.02,"body":"got to get to a place where they"},{"speaker":"Darrell Evans","startTime":1236.48,"endTime":1240.02,"body":"are more visible. The reality"},{"speaker":"Darrell Evans","startTime":1240.02,"endTime":1243.14,"body":"is, and there are lots of ways"},{"speaker":"Darrell Evans","startTime":1240.02,"endTime":1243.14,"body":"to do it. And as you mentioned,"},{"speaker":"Darrell Evans","startTime":1243.14,"endTime":1245.42,"body":"marketing has a lot of different"},{"speaker":"Darrell Evans","startTime":1243.14,"endTime":1245.42,"body":"facets, let's do this, I don't"},{"speaker":"Darrell Evans","startTime":1245.42,"endTime":1249.35,"body":"want to run out of time. Let's"},{"speaker":"Darrell Evans","startTime":1245.42,"endTime":1249.35,"body":"break down your framework for"},{"speaker":"Darrell Evans","startTime":1249.35,"endTime":1253.31,"body":"our listening audience so they"},{"speaker":"Darrell Evans","startTime":1249.35,"endTime":1253.31,"body":"can hear how these steps play"},{"speaker":"Darrell Evans","startTime":1253.31,"endTime":1256.1,"body":"out when you're actually working"},{"speaker":"Darrell Evans","startTime":1253.31,"endTime":1256.1,"body":"with your clients. Let's walk"},{"speaker":"Darrell Evans","startTime":1256.1,"endTime":1256.55,"body":"through that."},{"speaker":"Amanda Berlin","startTime":1256.72,"endTime":1259.78,"body":"Okay, perfect. So"},{"speaker":"Amanda Berlin","startTime":1256.72,"endTime":1259.78,"body":"yes, I teach marketing and"},{"speaker":"Amanda Berlin","startTime":1259.78,"endTime":1264.13,"body":"visibility through the lens of a"},{"speaker":"Amanda Berlin","startTime":1259.78,"endTime":1264.13,"body":"three part framework for being"},{"speaker":"Amanda Berlin","startTime":1264.13,"endTime":1269.05,"body":"seen. And it's sort of modeled"},{"speaker":"Amanda Berlin","startTime":1264.13,"endTime":1269.05,"body":"in a concentric circle type of"},{"speaker":"Amanda Berlin","startTime":1269.05,"endTime":1272.5,"body":"visual. And it starts with that"},{"speaker":"Amanda Berlin","startTime":1269.05,"endTime":1272.5,"body":"innermost circle, those"},{"speaker":"Amanda Berlin","startTime":1272.5,"endTime":1275.83,"body":"collaborations and alliances."},{"speaker":"Amanda Berlin","startTime":1272.5,"endTime":1275.83,"body":"Who are your strategic partners?"},{"speaker":"Amanda Berlin","startTime":1275.89,"endTime":1278.8,"body":"Who is doing something different"},{"speaker":"Amanda Berlin","startTime":1275.89,"endTime":1278.8,"body":"than you, before the same"},{"speaker":"Amanda Berlin","startTime":1278.8,"endTime":1283.36,"body":"people, where you can align, and"},{"speaker":"Amanda Berlin","startTime":1278.8,"endTime":1283.36,"body":"get out there in front of a new"},{"speaker":"Amanda Berlin","startTime":1283.36,"endTime":1287.23,"body":"audience with that trust"},{"speaker":"Amanda Berlin","startTime":1283.36,"endTime":1287.23,"body":"transfer being as accelerated as"},{"speaker":"Amanda Berlin","startTime":1287.23,"endTime":1290.2,"body":"possible. So that's the most"},{"speaker":"Amanda Berlin","startTime":1287.23,"endTime":1290.2,"body":"intimate type of visibility,"},{"speaker":"Amanda Berlin","startTime":1290.26,"endTime":1293.59,"body":"that innermost concentric circle"},{"speaker":"Amanda Berlin","startTime":1290.26,"endTime":1293.59,"body":"of collaborations and alliances."},{"speaker":"Amanda Berlin","startTime":1293.83,"endTime":1297.76,"body":"The next circle, and these"},{"speaker":"Amanda Berlin","startTime":1293.83,"endTime":1297.76,"body":"barriers between the circles are"},{"speaker":"Amanda Berlin","startTime":1297.76,"endTime":1301.6,"body":"permeable, so they sort of bleed"},{"speaker":"Amanda Berlin","startTime":1297.76,"endTime":1301.6,"body":"into each other in some ways."},{"speaker":"Amanda Berlin","startTime":1302.2,"endTime":1306.37,"body":"The next circle is speaking and"},{"speaker":"Amanda Berlin","startTime":1302.2,"endTime":1306.37,"body":"events. So where are you being"},{"speaker":"Amanda Berlin","startTime":1306.37,"endTime":1311.8,"body":"seen on a stage as an expert"},{"speaker":"Amanda Berlin","startTime":1306.37,"endTime":1311.8,"body":"offering your insight? And how"},{"speaker":"Amanda Berlin","startTime":1311.8,"endTime":1316.12,"body":"are you hosting or creating an"},{"speaker":"Amanda Berlin","startTime":1311.8,"endTime":1316.12,"body":"experience for your audience? So"},{"speaker":"Amanda Berlin","startTime":1316.12,"endTime":1319.42,"body":"that you are out there and in"},{"speaker":"Amanda Berlin","startTime":1316.12,"endTime":1319.42,"body":"front of them personally,"},{"speaker":"Amanda Berlin","startTime":1319.42,"endTime":1323.5,"body":"whether it's virtually or in"},{"speaker":"Amanda Berlin","startTime":1319.42,"endTime":1323.5,"body":"person, giving them your"},{"speaker":"Amanda Berlin","startTime":1323.5,"endTime":1326.59,"body":"insight, but also creating an"},{"speaker":"Amanda Berlin","startTime":1323.5,"endTime":1326.59,"body":"exchange where they get to"},{"speaker":"Amanda Berlin","startTime":1326.59,"endTime":1330.4,"body":"interact with you. That's what"},{"speaker":"Amanda Berlin","startTime":1326.59,"endTime":1330.4,"body":"makes that opportunity a bit"},{"speaker":"Amanda Berlin","startTime":1330.4,"endTime":1334.0,"body":"more potent in converting an"},{"speaker":"Amanda Berlin","startTime":1330.4,"endTime":1334.0,"body":"audience member to a client,"},{"speaker":"Amanda Berlin","startTime":1334.12,"endTime":1338.71,"body":"than our outermost circle, which"},{"speaker":"Amanda Berlin","startTime":1334.12,"endTime":1338.71,"body":"is media. And now when people"},{"speaker":"Amanda Berlin","startTime":1338.71,"endTime":1343.0,"body":"hear public relations, they"},{"speaker":"Amanda Berlin","startTime":1338.71,"endTime":1343.0,"body":"automatically go to media, they"},{"speaker":"Amanda Berlin","startTime":1343.0,"endTime":1344.74,"body":"think PR is media."},{"speaker":"Darrell Evans","startTime":1344.77,"endTime":1346.33,"body":"That's exactly"},{"speaker":"Darrell Evans","startTime":1344.77,"endTime":1346.33,"body":"where my head goes."},{"speaker":"Amanda Berlin","startTime":1346.51,"endTime":1351.64,"body":"Yeah, so media is"},{"speaker":"Amanda Berlin","startTime":1346.51,"endTime":1351.64,"body":"a small piece of PR. And for a"},{"speaker":"Amanda Berlin","startTime":1351.64,"endTime":1355.15,"body":"small business, especially a"},{"speaker":"Amanda Berlin","startTime":1351.64,"endTime":1355.15,"body":"small business that is operating"},{"speaker":"Amanda Berlin","startTime":1355.18,"endTime":1360.7,"body":"a higher ticket service based"},{"speaker":"Amanda Berlin","startTime":1355.18,"endTime":1360.7,"body":"model, media is not going to get"},{"speaker":"Amanda Berlin","startTime":1360.7,"endTime":1365.8,"body":"you new clients. Media validates"},{"speaker":"Amanda Berlin","startTime":1360.7,"endTime":1365.8,"body":"your business, and it gives you"},{"speaker":"Amanda Berlin","startTime":1365.8,"endTime":1370.45,"body":"credibility. But the clients"},{"speaker":"Amanda Berlin","startTime":1365.8,"endTime":1370.45,"body":"that find you through these"},{"speaker":"Amanda Berlin","startTime":1370.45,"endTime":1374.86,"body":"other two tactics, your"},{"speaker":"Amanda Berlin","startTime":1370.45,"endTime":1374.86,"body":"alliances, and the way that"},{"speaker":"Amanda Berlin","startTime":1374.86,"endTime":1377.8,"body":"you're sort of perceived as an"},{"speaker":"Amanda Berlin","startTime":1374.86,"endTime":1377.8,"body":"expert on a stage, when they go"},{"speaker":"Amanda Berlin","startTime":1377.8,"endTime":1380.74,"body":"back to your website, and they"},{"speaker":"Amanda Berlin","startTime":1377.8,"endTime":1380.74,"body":"see you've been featured in a"},{"speaker":"Amanda Berlin","startTime":1380.74,"endTime":1384.28,"body":"media that they trust, then"},{"speaker":"Amanda Berlin","startTime":1380.74,"endTime":1384.28,"body":"they're like, Okay, I was right"},{"speaker":"Amanda Berlin","startTime":1384.28,"endTime":1388.21,"body":"about that person. Now I feel"},{"speaker":"Amanda Berlin","startTime":1384.28,"endTime":1388.21,"body":"comfortable investing. And so"},{"speaker":"Amanda Berlin","startTime":1388.21,"endTime":1393.34,"body":"media validates you. The reason"},{"speaker":"Amanda Berlin","startTime":1388.21,"endTime":1393.34,"body":"why it's the outermost"},{"speaker":"Amanda Berlin","startTime":1393.37,"endTime":1398.41,"body":"concentric circle is because it"},{"speaker":"Amanda Berlin","startTime":1393.37,"endTime":1398.41,"body":"is the most wide form of"},{"speaker":"Amanda Berlin","startTime":1398.41,"endTime":1402.91,"body":"visibility, and the least deep,"},{"speaker":"Amanda Berlin","startTime":1398.41,"endTime":1402.91,"body":"in most cases. There are"},{"speaker":"Amanda Berlin","startTime":1402.91,"endTime":1406.27,"body":"exceptions and that's where it"},{"speaker":"Amanda Berlin","startTime":1402.91,"endTime":1406.27,"body":"comes like full circle back to"},{"speaker":"Amanda Berlin","startTime":1406.27,"endTime":1411.04,"body":"collaborations. Because podcasts"},{"speaker":"Amanda Berlin","startTime":1406.27,"endTime":1411.04,"body":"are a different type of media."},{"speaker":"Amanda Berlin","startTime":1411.22,"endTime":1415.15,"body":"They are almost like a"},{"speaker":"Amanda Berlin","startTime":1411.22,"endTime":1415.15,"body":"collaboration, because you've"},{"speaker":"Amanda Berlin","startTime":1415.15,"endTime":1418.75,"body":"built an audience that trusts"},{"speaker":"Amanda Berlin","startTime":1415.15,"endTime":1418.75,"body":"you, you bring me on provided I"},{"speaker":"Amanda Berlin","startTime":1418.75,"endTime":1422.5,"body":"create an experience that feels"},{"speaker":"Amanda Berlin","startTime":1418.75,"endTime":1422.5,"body":"valuable to them, and I earn"},{"speaker":"Amanda Berlin","startTime":1422.5,"endTime":1426.46,"body":"their trust in that little"},{"speaker":"Amanda Berlin","startTime":1422.5,"endTime":1426.46,"body":"manner, or consequential manner."},{"speaker":"Amanda Berlin","startTime":1426.64,"endTime":1430.54,"body":"They will trust me more quickly,"},{"speaker":"Amanda Berlin","startTime":1426.64,"endTime":1430.54,"body":"because you have introduced me"},{"speaker":"Amanda Berlin","startTime":1430.57,"endTime":1431.86,"body":"to them or anyone."},{"speaker":"Darrell Evans","startTime":1432.5,"endTime":1434.69,"body":"100% Yeah, I love"},{"speaker":"Darrell Evans","startTime":1432.5,"endTime":1434.69,"body":"it. In fact, I was gonna ask"},{"speaker":"Darrell Evans","startTime":1434.69,"endTime":1438.26,"body":"you, where does podcasting fit"},{"speaker":"Darrell Evans","startTime":1434.69,"endTime":1438.26,"body":"in? So my gut tells me, it is"},{"speaker":"Darrell Evans","startTime":1438.26,"endTime":1442.01,"body":"more on that inner circle piece."},{"speaker":"Darrell Evans","startTime":1438.26,"endTime":1442.01,"body":"At that first layer. Is that"},{"speaker":"Darrell Evans","startTime":1442.01,"endTime":1442.37,"body":"right?"},{"speaker":"Amanda Berlin","startTime":1442.79,"endTime":1445.16,"body":"Yeah. So you"},{"speaker":"Amanda Berlin","startTime":1442.79,"endTime":1445.16,"body":"know, podcasts, by definition"},{"speaker":"Amanda Berlin","startTime":1445.16,"endTime":1450.8,"body":"are media, but they mimic"},{"speaker":"Amanda Berlin","startTime":1445.16,"endTime":1450.8,"body":"collaborations because of that"},{"speaker":"Amanda Berlin","startTime":1450.8,"endTime":1452.93,"body":"trust that you've created with"},{"speaker":"Amanda Berlin","startTime":1450.8,"endTime":1452.93,"body":"your audience."},{"speaker":"Darrell Evans","startTime":1452.99,"endTime":1454.73,"body":"Yeah, because I"},{"speaker":"Darrell Evans","startTime":1452.99,"endTime":1454.73,"body":"have to have the willingness as"},{"speaker":"Darrell Evans","startTime":1454.73,"endTime":1456.02,"body":"a show host. This isn't the most"},{"speaker":"Darrell Evans","startTime":1454.73,"endTime":1456.02,"body":"popular podcast on the planet"},{"speaker":"Darrell Evans","startTime":1456.02,"endTime":1457.13,"body":"yet, listening audience. But"},{"speaker":"Darrell Evans","startTime":1456.02,"endTime":1457.13,"body":"it's amazing how many guest"},{"speaker":"Darrell Evans","startTime":1457.16,"endTime":1464.3,"body":"inquiries I get. So I have to be"},{"speaker":"Darrell Evans","startTime":1457.16,"endTime":1464.3,"body":"selective. I have to really read"},{"speaker":"Darrell Evans","startTime":1464.3,"endTime":1466.82,"body":"through the bios, I have to go"},{"speaker":"Darrell Evans","startTime":1464.3,"endTime":1466.82,"body":"research, I have to, we talked a"},{"speaker":"Darrell Evans","startTime":1466.82,"endTime":1470.51,"body":"little bit about this before we"},{"speaker":"Darrell Evans","startTime":1466.82,"endTime":1470.51,"body":"started. I like to find common"},{"speaker":"Darrell Evans","startTime":1470.6,"endTime":1473.69,"body":"grounds. I like to find topics"},{"speaker":"Darrell Evans","startTime":1470.6,"endTime":1473.69,"body":"that I'm curious about that I"},{"speaker":"Darrell Evans","startTime":1473.69,"endTime":1476.48,"body":"think my listening audience will"},{"speaker":"Darrell Evans","startTime":1473.69,"endTime":1476.48,"body":"be curious about and then be"},{"speaker":"Darrell Evans","startTime":1476.48,"endTime":1479.36,"body":"able to really see the value"},{"speaker":"Darrell Evans","startTime":1476.48,"endTime":1479.36,"body":"that that person brings to the"},{"speaker":"Darrell Evans","startTime":1479.36,"endTime":1482.36,"body":"marketplace in an area that I'm"},{"speaker":"Darrell Evans","startTime":1479.36,"endTime":1482.36,"body":"not qualified to discuss. That's"},{"speaker":"Darrell Evans","startTime":1482.36,"endTime":1485.36,"body":"how I pick my topics and so,"},{"speaker":"Darrell Evans","startTime":1482.36,"endTime":1485.36,"body":"super grateful that you're here."},{"speaker":"Darrell Evans","startTime":1485.48,"endTime":1488.06,"body":"Someone's listening to this and"},{"speaker":"Darrell Evans","startTime":1485.48,"endTime":1488.06,"body":"they're like, Okay, Amanda, I've"},{"speaker":"Darrell Evans","startTime":1488.06,"endTime":1492.02,"body":"got it. That inner circle has to"},{"speaker":"Darrell Evans","startTime":1488.06,"endTime":1492.02,"body":"deal with these collaborations,"},{"speaker":"Darrell Evans","startTime":1492.02,"endTime":1494.87,"body":"these mutual beneficial"},{"speaker":"Darrell Evans","startTime":1492.02,"endTime":1494.87,"body":"collaborations. I hear this in"},{"speaker":"Darrell Evans","startTime":1494.87,"endTime":1498.44,"body":"my world because we're in the"},{"speaker":"Darrell Evans","startTime":1494.87,"endTime":1498.44,"body":"SEO, Google space, content"},{"speaker":"Darrell Evans","startTime":1498.44,"endTime":1501.2,"body":"marketing, all that stuff,"},{"speaker":"Darrell Evans","startTime":1498.44,"endTime":1501.2,"body":"social. But Amanda, I'm a"},{"speaker":"Darrell Evans","startTime":1501.2,"endTime":1507.38,"body":"solopreneur, or a smaller firm,"},{"speaker":"Darrell Evans","startTime":1501.2,"endTime":1507.38,"body":"when am I supposed to find time"},{"speaker":"Darrell Evans","startTime":1507.65,"endTime":1512.45,"body":"to do all of these appearances"},{"speaker":"Darrell Evans","startTime":1507.65,"endTime":1512.45,"body":"and to do all this outreach, and"},{"speaker":"Darrell Evans","startTime":1512.45,"endTime":1516.89,"body":"to do all the follow up? Et"},{"speaker":"Darrell Evans","startTime":1512.45,"endTime":1516.89,"body":"cetera, et cetera, et cetera."},{"speaker":"Darrell Evans","startTime":1517.07,"endTime":1518.21,"body":"Talk to 'em about that."},{"speaker":"Amanda Berlin","startTime":1518.36,"endTime":1522.59,"body":"Yeah, absolutely."},{"speaker":"Amanda Berlin","startTime":1518.36,"endTime":1522.59,"body":"So the way that I see it is this"},{"speaker":"Amanda Berlin","startTime":1522.62,"endTime":1527.48,"body":"is one of your primary mandates,"},{"speaker":"Amanda Berlin","startTime":1522.62,"endTime":1527.48,"body":"is to get your business out"},{"speaker":"Amanda Berlin","startTime":1527.48,"endTime":1532.34,"body":"there. You have a service, you"},{"speaker":"Amanda Berlin","startTime":1527.48,"endTime":1532.34,"body":"have an offering, the only other"},{"speaker":"Amanda Berlin","startTime":1532.34,"endTime":1535.46,"body":"thing you should be focusing on"},{"speaker":"Amanda Berlin","startTime":1532.34,"endTime":1535.46,"body":"is how you're getting that in"},{"speaker":"Amanda Berlin","startTime":1535.46,"endTime":1539.78,"body":"front of other people. And so we"},{"speaker":"Amanda Berlin","startTime":1535.46,"endTime":1539.78,"body":"need to reprioritize the way"},{"speaker":"Amanda Berlin","startTime":1539.78,"endTime":1544.01,"body":"that we think about these"},{"speaker":"Amanda Berlin","startTime":1539.78,"endTime":1544.01,"body":"visibility tactics and their"},{"speaker":"Amanda Berlin","startTime":1544.07,"endTime":1549.65,"body":"essentialism. Because they are"},{"speaker":"Amanda Berlin","startTime":1544.07,"endTime":1549.65,"body":"absolutely essential as a"},{"speaker":"Amanda Berlin","startTime":1549.65,"endTime":1554.27,"body":"business owner, for you to (a)"},{"speaker":"Amanda Berlin","startTime":1549.65,"endTime":1554.27,"body":"create a modicum of ease for"},{"speaker":"Amanda Berlin","startTime":1554.27,"endTime":1559.79,"body":"yourself around articulating who"},{"speaker":"Amanda Berlin","startTime":1554.27,"endTime":1559.79,"body":"you are, what you do, and how"},{"speaker":"Amanda Berlin","startTime":1559.79,"endTime":1563.0,"body":"someone can work with you."},{"speaker":"Amanda Berlin","startTime":1559.79,"endTime":1563.0,"body":"That's a huge part of it, is"},{"speaker":"Amanda Berlin","startTime":1563.0,"endTime":1566.12,"body":"like, is streamlining that"},{"speaker":"Amanda Berlin","startTime":1563.0,"endTime":1566.12,"body":"message in and of itself, so"},{"speaker":"Amanda Berlin","startTime":1566.12,"endTime":1569.66,"body":"let's create ease for you in"},{"speaker":"Amanda Berlin","startTime":1566.12,"endTime":1569.66,"body":"getting that out there. And then"},{"speaker":"Amanda Berlin","startTime":1569.69,"endTime":1575.15,"body":"we have to hone what is going to"},{"speaker":"Amanda Berlin","startTime":1569.69,"endTime":1575.15,"body":"be possible for you to engage"},{"speaker":"Amanda Berlin","startTime":1575.15,"endTime":1578.15,"body":"in? What's going to be possible"},{"speaker":"Amanda Berlin","startTime":1575.15,"endTime":1578.15,"body":"for you to execute? What's going"},{"speaker":"Amanda Berlin","startTime":1578.15,"endTime":1582.23,"body":"to be energizing for you to go"},{"speaker":"Amanda Berlin","startTime":1578.15,"endTime":1582.23,"body":"after? Because those are the"},{"speaker":"Amanda Berlin","startTime":1582.23,"endTime":1585.8,"body":"things that you're going to be"},{"speaker":"Amanda Berlin","startTime":1582.23,"endTime":1585.8,"body":"able to do in the limited time"},{"speaker":"Amanda Berlin","startTime":1585.8,"endTime":1588.98,"body":"that you may have. So that's"},{"speaker":"Amanda Berlin","startTime":1585.8,"endTime":1588.98,"body":"where my work comes in and gets"},{"speaker":"Amanda Berlin","startTime":1588.98,"endTime":1590.84,"body":"so exciting. That's where my"},{"speaker":"Amanda Berlin","startTime":1588.98,"endTime":1590.84,"body":"work comes in."},{"speaker":"Darrell Evans","startTime":1590.84,"endTime":1593.9,"body":"Yeah. I love it!"},{"speaker":"Darrell Evans","startTime":1590.84,"endTime":1593.9,"body":"I love people that are fired up,"},{"speaker":"Darrell Evans","startTime":1593.9,"endTime":1595.49,"body":"I really do."},{"speaker":"Amanda Berlin","startTime":1595.51,"endTime":1599.47,"body":"This work comes"},{"speaker":"Amanda Berlin","startTime":1595.51,"endTime":1599.47,"body":"in providing that direction on"},{"speaker":"Amanda Berlin","startTime":1599.47,"endTime":1602.26,"body":"the focused attention. You know,"},{"speaker":"Amanda Berlin","startTime":1599.47,"endTime":1602.26,"body":"where you should put your"},{"speaker":"Amanda Berlin","startTime":1602.26,"endTime":1604.93,"body":"focused attention in the ways"},{"speaker":"Amanda Berlin","startTime":1602.26,"endTime":1604.93,"body":"that's going to have the"},{"speaker":"Amanda Berlin","startTime":1604.93,"endTime":1607.99,"body":"greatest impact on your"},{"speaker":"Amanda Berlin","startTime":1604.93,"endTime":1607.99,"body":"business, when you court"},{"speaker":"Amanda Berlin","startTime":1607.99,"endTime":1611.41,"body":"visibility. And so, you know, in"},{"speaker":"Amanda Berlin","startTime":1607.99,"endTime":1611.41,"body":"some cases, I'll tell the"},{"speaker":"Amanda Berlin","startTime":1611.41,"endTime":1615.04,"body":"client, like don't even worry"},{"speaker":"Amanda Berlin","startTime":1611.41,"endTime":1615.04,"body":"about that thing, that, you"},{"speaker":"Amanda Berlin","startTime":1615.04,"endTime":1618.64,"body":"know, that media placement that"},{"speaker":"Amanda Berlin","startTime":1615.04,"endTime":1618.64,"body":"you are preoccupied by, because"},{"speaker":"Amanda Berlin","startTime":1618.64,"endTime":1622.12,"body":"the goal that you have is to"},{"speaker":"Amanda Berlin","startTime":1618.64,"endTime":1622.12,"body":"bring in more clients and these"},{"speaker":"Amanda Berlin","startTime":1622.12,"endTime":1624.97,"body":"tactics over here are what's"},{"speaker":"Amanda Berlin","startTime":1622.12,"endTime":1624.97,"body":"going to actually move the"},{"speaker":"Amanda Berlin","startTime":1624.97,"endTime":1625.51,"body":"needle."},{"speaker":"Darrell Evans","startTime":1625.75,"endTime":1628.48,"body":"I love it. I know"},{"speaker":"Darrell Evans","startTime":1625.75,"endTime":1628.48,"body":"you've got a program and got,"},{"speaker":"Darrell Evans","startTime":1628.54,"endTime":1631.12,"body":"you know, so many years of"},{"speaker":"Darrell Evans","startTime":1628.54,"endTime":1631.12,"body":"experience in this. And I know"},{"speaker":"Darrell Evans","startTime":1631.12,"endTime":1634.03,"body":"you've seen it from both sides,"},{"speaker":"Darrell Evans","startTime":1631.12,"endTime":1634.03,"body":"right? You've seen the corporate"},{"speaker":"Darrell Evans","startTime":1634.03,"endTime":1637.21,"body":"side of it, you've got now the"},{"speaker":"Darrell Evans","startTime":1634.03,"endTime":1637.21,"body":"entrepreneurial side of it. I"},{"speaker":"Darrell Evans","startTime":1637.21,"endTime":1640.21,"body":"love that you're saying you now"},{"speaker":"Darrell Evans","startTime":1637.21,"endTime":1640.21,"body":"use your pitch powers for good."},{"speaker":"Darrell Evans","startTime":1640.48,"endTime":1646.57,"body":"We'll save that deep dive for"},{"speaker":"Darrell Evans","startTime":1640.48,"endTime":1646.57,"body":"another episode. But where can"},{"speaker":"Darrell Evans","startTime":1646.57,"endTime":1649.78,"body":"people find you online and"},{"speaker":"Darrell Evans","startTime":1646.57,"endTime":1649.78,"body":"connect with you? I know I found"},{"speaker":"Darrell Evans","startTime":1649.78,"endTime":1653.77,"body":"you all over the web. So, 'cos"},{"speaker":"Darrell Evans","startTime":1649.78,"endTime":1653.77,"body":"you're visible. Talk to us about"},{"speaker":"Darrell Evans","startTime":1653.77,"endTime":1653.95,"body":"that."},{"speaker":"Amanda Berlin","startTime":1653.96,"endTime":1657.74,"body":"Yay! Thank you."},{"speaker":"Amanda Berlin","startTime":1653.96,"endTime":1657.74,"body":"Yes, absolutely. So you can find"},{"speaker":"Amanda Berlin","startTime":1657.74,"endTime":1661.76,"body":"me at AmandaBerlin.com. And"},{"speaker":"Amanda Berlin","startTime":1657.74,"endTime":1661.76,"body":"there is a free training that"},{"speaker":"Amanda Berlin","startTime":1661.76,"endTime":1665.66,"body":"walks you through these three"},{"speaker":"Amanda Berlin","startTime":1661.76,"endTime":1665.66,"body":"pillars of visibility and the"},{"speaker":"Amanda Berlin","startTime":1665.66,"endTime":1668.75,"body":"impact that they might have on"},{"speaker":"Amanda Berlin","startTime":1665.66,"endTime":1668.75,"body":"your business, and what they're"},{"speaker":"Amanda Berlin","startTime":1668.75,"endTime":1671.81,"body":"good for and what they're not"},{"speaker":"Amanda Berlin","startTime":1668.75,"endTime":1671.81,"body":"good for. And you can grab that"},{"speaker":"Amanda Berlin","startTime":1671.81,"endTime":1676.01,"body":"at AmandaBerlin.com/visibility."},{"speaker":"Amanda Berlin","startTime":1671.81,"endTime":1676.01,"body":"Short training, you can even"},{"speaker":"Amanda Berlin","startTime":1676.01,"endTime":1679.34,"body":"watch it on hyperspeed. Watch it"},{"speaker":"Amanda Berlin","startTime":1676.01,"endTime":1679.34,"body":"in 15 minutes and get what you"},{"speaker":"Amanda Berlin","startTime":1679.34,"endTime":1679.67,"body":"need."},{"speaker":"Darrell Evans","startTime":1680.09,"endTime":1681.8,"body":"Wow, that's"},{"speaker":"Darrell Evans","startTime":1680.09,"endTime":1681.8,"body":"awesome. So we'll link that up"},{"speaker":"Darrell Evans","startTime":1681.8,"endTime":1684.47,"body":"in the show notes. And anywhere"},{"speaker":"Darrell Evans","startTime":1681.8,"endTime":1684.47,"body":"else you want them to find you?"},{"speaker":"Amanda Berlin","startTime":1684.65,"endTime":1687.68,"body":"Yeah. Find me on"},{"speaker":"Amanda Berlin","startTime":1684.65,"endTime":1687.68,"body":"Instagram, @AmandaGailBerlin,"},{"speaker":"Amanda Berlin","startTime":1688.16,"endTime":1691.31,"body":"G-A-I-L and I will see you"},{"speaker":"Amanda Berlin","startTime":1688.16,"endTime":1691.31,"body":"there."},{"speaker":"Darrell Evans","startTime":1691.43,"endTime":1693.02,"body":"And if you're"},{"speaker":"Darrell Evans","startTime":1691.43,"endTime":1693.02,"body":"listening to this show, you"},{"speaker":"Darrell Evans","startTime":1693.02,"endTime":1695.57,"body":"might as well check out the"},{"speaker":"Darrell Evans","startTime":1693.02,"endTime":1695.57,"body":"Empower Publicity Podcast,"},{"speaker":"Darrell Evans","startTime":1695.57,"endTime":1698.54,"body":"wherever you're listening to"},{"speaker":"Darrell Evans","startTime":1695.57,"endTime":1698.54,"body":"this show. She's a fantastic"},{"speaker":"Darrell Evans","startTime":1698.54,"endTime":1702.95,"body":"host and entrepreneur. Amanda,"},{"speaker":"Darrell Evans","startTime":1698.54,"endTime":1702.95,"body":"you've really, you know, helped"},{"speaker":"Darrell Evans","startTime":1702.95,"endTime":1706.82,"body":"me understand a few other things"},{"speaker":"Darrell Evans","startTime":1702.95,"endTime":1706.82,"body":"as well, because I get forced to"},{"speaker":"Darrell Evans","startTime":1706.82,"endTime":1709.64,"body":"the bottom of the funnel in my"},{"speaker":"Darrell Evans","startTime":1706.82,"endTime":1709.64,"body":"work. I love it. I actually love"},{"speaker":"Darrell Evans","startTime":1709.64,"endTime":1712.16,"body":"it. I'm not mad at it, I'd like"},{"speaker":"Darrell Evans","startTime":1709.64,"endTime":1712.16,"body":"to do a little bit more"},{"speaker":"Darrell Evans","startTime":1712.16,"endTime":1715.49,"body":"visibility work, a little bit"},{"speaker":"Darrell Evans","startTime":1712.16,"endTime":1715.49,"body":"more branding work. And I do"},{"speaker":"Darrell Evans","startTime":1715.49,"endTime":1718.37,"body":"think that it's super important"},{"speaker":"Darrell Evans","startTime":1715.49,"endTime":1718.37,"body":"to the holistic marketing . . ."},{"speaker":"Darrell Evans","startTime":1718.0,"endTime":1721.57,"body":". . . function in"},{"speaker":"Darrell Evans","startTime":1718.0,"endTime":1721.57,"body":"a business. Of course, every"},{"speaker":"Amanda Berlin","startTime":1718.4,"endTime":1718.7,"body":"Yes."},{"speaker":"Amanda Berlin","startTime":1721.57,"endTime":1725.14,"body":"business doesn't have the same"},{"speaker":"Amanda Berlin","startTime":1721.57,"endTime":1725.14,"body":"resources to allocate. So what"},{"speaker":"Amanda Berlin","startTime":1725.14,"endTime":1728.08,"body":"I'm hearing you say is for that"},{"speaker":"Amanda Berlin","startTime":1725.14,"endTime":1728.08,"body":"smaller entrepreneur, that"},{"speaker":"Amanda Berlin","startTime":1728.08,"endTime":1731.32,"body":"solopreneur, sole practitioner,"},{"speaker":"Amanda Berlin","startTime":1728.08,"endTime":1731.32,"body":"expert in their space, author,"},{"speaker":"Amanda Berlin","startTime":1731.32,"endTime":1733.93,"body":"speaker, coach, service"},{"speaker":"Amanda Berlin","startTime":1731.32,"endTime":1733.93,"body":"provider, but they're still at"},{"speaker":"Amanda Berlin","startTime":1733.93,"endTime":1738.19,"body":"that lower team size level, not"},{"speaker":"Amanda Berlin","startTime":1733.93,"endTime":1738.19,"body":"necessarily revenue, just you"},{"speaker":"Amanda Berlin","startTime":1738.19,"endTime":1740.65,"body":"know, doesn't have the biggest"},{"speaker":"Amanda Berlin","startTime":1738.19,"endTime":1740.65,"body":"team on the planet. They're"},{"speaker":"Amanda Berlin","startTime":1740.65,"endTime":1743.23,"body":"expert at what they do. They"},{"speaker":"Amanda Berlin","startTime":1740.65,"endTime":1743.23,"body":"should really be focusing from"},{"speaker":"Amanda Berlin","startTime":1743.23,"endTime":1747.34,"body":"the inside out, right? And that"},{"speaker":"Amanda Berlin","startTime":1743.23,"endTime":1747.34,"body":"thing that we think, which is"},{"speaker":"Amanda Berlin","startTime":1747.34,"endTime":1751.24,"body":"the TV appearance, or the big"},{"speaker":"Amanda Berlin","startTime":1747.34,"endTime":1751.24,"body":"thing is really the least"},{"speaker":"Amanda Berlin","startTime":1751.24,"endTime":1754.0,"body":"effective is what I think I"},{"speaker":"Amanda Berlin","startTime":1751.24,"endTime":1754.0,"body":"heard you say, right?"},{"speaker":"Amanda Berlin","startTime":1754.24,"endTime":1756.73,"body":"Yes, if the goal"},{"speaker":"Amanda Berlin","startTime":1754.24,"endTime":1756.73,"body":"is to get more clients."},{"speaker":"Darrell Evans","startTime":1756.76,"endTime":1758.86,"body":"Yeah, yeah. And I"},{"speaker":"Darrell Evans","startTime":1756.76,"endTime":1758.86,"body":"think the goal for everyone"},{"speaker":"Darrell Evans","startTime":1758.86,"endTime":1761.62,"body":"listening to this is to get more"},{"speaker":"Darrell Evans","startTime":1758.86,"endTime":1761.62,"body":"clients. And it's funny, because"},{"speaker":"Darrell Evans","startTime":1761.62,"endTime":1764.8,"body":"that's the thing that everybody"},{"speaker":"Darrell Evans","startTime":1761.62,"endTime":1764.8,"body":"thinks it's, Google ads and"},{"speaker":"Darrell Evans","startTime":1764.8,"endTime":1767.23,"body":"Facebook. I mean, there are all"},{"speaker":"Darrell Evans","startTime":1764.8,"endTime":1767.23,"body":"sorts of ways and the funny"},{"speaker":"Darrell Evans","startTime":1767.23,"endTime":1771.04,"body":"thing about this is my gut tells"},{"speaker":"Darrell Evans","startTime":1767.23,"endTime":1771.04,"body":"me that Amanda's approach to"},{"speaker":"Darrell Evans","startTime":1771.04,"endTime":1775.42,"body":"customer acquisition in this"},{"speaker":"Darrell Evans","startTime":1771.04,"endTime":1775.42,"body":"way, is probably more palatable"},{"speaker":"Darrell Evans","startTime":1775.42,"endTime":1778.06,"body":"for the budget of a lot of solo"},{"speaker":"Darrell Evans","startTime":1775.42,"endTime":1778.06,"body":"practitioners."},{"speaker":"Darrell Evans","startTime":1778.0,"endTime":1779.56,"body":"You know, I get"},{"speaker":"Darrell Evans","startTime":1778.0,"endTime":1779.56,"body":"people that come and want to"},{"speaker":"Amanda Berlin","startTime":1778.06,"endTime":1778.3,"body":"Yes."},{"speaker":"Amanda Berlin","startTime":1779.56,"endTime":1782.59,"body":"play on Google right away, which"},{"speaker":"Amanda Berlin","startTime":1779.56,"endTime":1782.59,"body":"is fine, but unfortunately,"},{"speaker":"Amanda Berlin","startTime":1782.74,"endTime":1786.37,"body":"depending on certain industries,"},{"speaker":"Amanda Berlin","startTime":1782.74,"endTime":1786.37,"body":"it could cost $100 a click. $35"},{"speaker":"Amanda Berlin","startTime":1786.37,"endTime":1789.1,"body":"a click. Not a customer, a"},{"speaker":"Amanda Berlin","startTime":1786.37,"endTime":1789.1,"body":"click, right? And you're gonna"},{"speaker":"Amanda Berlin","startTime":1789.1,"endTime":1791.98,"body":"have to buy so many of those"},{"speaker":"Amanda Berlin","startTime":1789.1,"endTime":1791.98,"body":"before you get a conversion,"},{"speaker":"Amanda Berlin","startTime":1791.98,"endTime":1797.2,"body":"etc, etc. So, Amanda, you're a"},{"speaker":"Amanda Berlin","startTime":1791.98,"endTime":1797.2,"body":"boss at the game, let me tell"},{"speaker":"Amanda Berlin","startTime":1797.2,"endTime":1800.53,"body":"you. I appreciate your energy."},{"speaker":"Amanda Berlin","startTime":1797.2,"endTime":1800.53,"body":"Listeners, listen, you want to"},{"speaker":"Amanda Berlin","startTime":1800.53,"endTime":1804.1,"body":"pop out to her website and get"},{"speaker":"Amanda Berlin","startTime":1800.53,"endTime":1804.1,"body":"that free resource. And Amanda,"},{"speaker":"Amanda Berlin","startTime":1804.1,"endTime":1807.25,"body":"hopefully I can have you back in"},{"speaker":"Amanda Berlin","startTime":1804.1,"endTime":1807.25,"body":"the future for another"},{"speaker":"Amanda Berlin","startTime":1807.25,"endTime":1809.68,"body":"conversation around this topic."},{"speaker":"Amanda Berlin","startTime":1807.25,"endTime":1809.68,"body":"I have really enjoyed it."},{"speaker":"Amanda Berlin","startTime":1809.86,"endTime":1811.99,"body":"Likewise,"},{"speaker":"Amanda Berlin","startTime":1809.86,"endTime":1811.99,"body":"Darrell, thank you so much. And"},{"speaker":"Amanda Berlin","startTime":1811.99,"endTime":1814.06,"body":"thanks for holding space for"},{"speaker":"Amanda Berlin","startTime":1811.99,"endTime":1814.06,"body":"this conversation."},{"speaker":"Darrell Evans","startTime":1814.39,"endTime":1816.61,"body":"And I've got"},{"speaker":"Darrell Evans","startTime":1814.39,"endTime":1816.61,"body":"space for one more question. And"},{"speaker":"Darrell Evans","startTime":1816.61,"endTime":1820.36,"body":"that is this, if for whatever"},{"speaker":"Darrell Evans","startTime":1816.61,"endTime":1820.36,"body":"reason, this happened to be the"},{"speaker":"Darrell Evans","startTime":1820.36,"endTime":1822.88,"body":"last day on this planet, what"},{"speaker":"Darrell Evans","startTime":1820.36,"endTime":1822.88,"body":"would you want everybody to"},{"speaker":"Darrell Evans","startTime":1822.88,"endTime":1823.66,"body":"remember you for?"},{"speaker":"Amanda Berlin","startTime":1823.78,"endTime":1827.74,"body":"Oh, man! I want"},{"speaker":"Amanda Berlin","startTime":1823.78,"endTime":1827.74,"body":"to be remembered as a champion,"},{"speaker":"Amanda Berlin","startTime":1827.74,"endTime":1831.46,"body":"not as a champion like rah, rah,"},{"speaker":"Amanda Berlin","startTime":1827.74,"endTime":1831.46,"body":"you know, like Muhammad Ali, as"},{"speaker":"Amanda Berlin","startTime":1831.46,"endTime":1837.58,"body":"a champion for others. I am the"},{"speaker":"Amanda Berlin","startTime":1831.46,"endTime":1837.58,"body":"most enthusiastic hype woman."},{"speaker":"Amanda Berlin","startTime":1837.64,"endTime":1840.25,"body":"This is what I would want to be"},{"speaker":"Amanda Berlin","startTime":1837.64,"endTime":1840.25,"body":"remembered for, that any of my"},{"speaker":"Amanda Berlin","startTime":1840.25,"endTime":1845.08,"body":"clients have ever encountered."},{"speaker":"Amanda Berlin","startTime":1840.25,"endTime":1845.08,"body":"And I got a letter in the mail,"},{"speaker":"Amanda Berlin","startTime":1845.08,"endTime":1848.02,"body":"actually, this week from a"},{"speaker":"Amanda Berlin","startTime":1845.08,"endTime":1848.02,"body":"client, I'll just tell the story"},{"speaker":"Amanda Berlin","startTime":1848.02,"endTime":1852.55,"body":"super quickly, who was forced"},{"speaker":"Amanda Berlin","startTime":1848.02,"endTime":1852.55,"body":"out of a position due to a"},{"speaker":"Amanda Berlin","startTime":1852.55,"endTime":1856.57,"body":"harassment complaint that she"},{"speaker":"Amanda Berlin","startTime":1852.55,"endTime":1856.57,"body":"filed. She took a settlement and"},{"speaker":"Amanda Berlin","startTime":1856.57,"endTime":1862.03,"body":"signed an NDA. And she wanted to"},{"speaker":"Amanda Berlin","startTime":1856.57,"endTime":1862.03,"body":"get her story out there. And I"},{"speaker":"Amanda Berlin","startTime":1862.03,"endTime":1865.6,"body":"said, unfortunately, there are a"},{"speaker":"Amanda Berlin","startTime":1862.03,"endTime":1865.6,"body":"lot of stories like this out"},{"speaker":"Amanda Berlin","startTime":1865.6,"endTime":1869.17,"body":"there. What you need to do is"},{"speaker":"Amanda Berlin","startTime":1865.6,"endTime":1869.17,"body":"create a movement and we worked"},{"speaker":"Amanda Berlin","startTime":1869.17,"endTime":1871.93,"body":"together, I'm getting chills, we"},{"speaker":"Amanda Berlin","startTime":1869.17,"endTime":1871.93,"body":"worked together on her"},{"speaker":"Amanda Berlin","startTime":1871.93,"endTime":1875.98,"body":"conceiving of and mobilizing"},{"speaker":"Amanda Berlin","startTime":1871.93,"endTime":1875.98,"body":"this movement, and it is taking"},{"speaker":"Amanda Berlin","startTime":1875.98,"endTime":1880.24,"body":"shape. And she wrote to me that"},{"speaker":"Amanda Berlin","startTime":1875.98,"endTime":1880.24,"body":"I struggled to put into words"},{"speaker":"Amanda Berlin","startTime":1880.24,"endTime":1883.12,"body":"the profound impact you continue"},{"speaker":"Amanda Berlin","startTime":1880.24,"endTime":1883.12,"body":"to have on my life. Thank you"},{"speaker":"Amanda Berlin","startTime":1883.12,"endTime":1886.42,"body":"for showing up. Thank you for"},{"speaker":"Amanda Berlin","startTime":1883.12,"endTime":1886.42,"body":"believing. And that is what I"},{"speaker":"Amanda Berlin","startTime":1886.42,"endTime":1890.2,"body":"want to be remembered for is for"},{"speaker":"Amanda Berlin","startTime":1886.42,"endTime":1890.2,"body":"championing people who are"},{"speaker":"Amanda Berlin","startTime":1890.41,"endTime":1893.5,"body":"intent on making a difference"},{"speaker":"Amanda Berlin","startTime":1890.41,"endTime":1893.5,"body":"out there in the world and"},{"speaker":"Amanda Berlin","startTime":1893.5,"endTime":1896.53,"body":"making sure that they get the"},{"speaker":"Amanda Berlin","startTime":1893.5,"endTime":1896.53,"body":"attention that they deserve."},{"speaker":"Darrell Evans","startTime":1896.59,"endTime":1898.54,"body":"Man, what a way"},{"speaker":"Darrell Evans","startTime":1896.59,"endTime":1898.54,"body":"to end. Thank you so much,"},{"speaker":"Darrell Evans","startTime":1898.54,"endTime":1900.52,"body":"Amanda, I look forward to"},{"speaker":"Darrell Evans","startTime":1898.54,"endTime":1900.52,"body":"staying connected."},{"speaker":"Amanda Berlin","startTime":1900.55,"endTime":1901.33,"body":"Thanks, Darrell."},{"speaker":"Darrell Evans","startTime":1901.36,"endTime":1902.23,"body":"Appreciate you"},{"speaker":"Darrell Evans","startTime":1901.36,"endTime":1902.23,"body":"being here."},{"speaker":"Amanda Berlin","startTime":1902.26,"endTime":1903.13,"body":"Likewise."},{"speaker":"The MindShift Podcast","startTime":1905.1,"endTime":1906.18,"body":"Hey my"},{"speaker":"The MindShift Podcast","startTime":1905.1,"endTime":1906.18,"body":"friend, thanks again for"},{"speaker":"The MindShift Podcast","startTime":1906.18,"endTime":1908.85,"body":"listening to today's episode of"},{"speaker":"The MindShift Podcast","startTime":1906.18,"endTime":1908.85,"body":"The MindShift Podcast. Listen,"},{"speaker":"The MindShift Podcast","startTime":1908.85,"endTime":1912.09,"body":"let's not have the conversation"},{"speaker":"The MindShift Podcast","startTime":1908.85,"endTime":1912.09,"body":"in here. Connect with me on"},{"speaker":"The MindShift Podcast","startTime":1912.09,"endTime":1916.17,"body":"social @MrDarrellEvans on almost"},{"speaker":"The MindShift Podcast","startTime":1912.09,"endTime":1916.17,"body":"all the platforms, with the"},{"speaker":"The MindShift Podcast","startTime":1916.17,"endTime":1918.87,"body":"exception of Facebook. My"},{"speaker":"The MindShift Podcast","startTime":1916.17,"endTime":1918.87,"body":"Facebook fan page is"},{"speaker":"The MindShift Podcast","startTime":1919.62,"endTime":1923.52,"body":"@DarrellEvansFan. Until next"},{"speaker":"The MindShift Podcast","startTime":1919.62,"endTime":1923.52,"body":"week, remember you're just one"},{"speaker":"The MindShift Podcast","startTime":1923.52,"endTime":1926.1,"body":"shift away from the breakthrough"},{"speaker":"The MindShift Podcast","startTime":1923.52,"endTime":1926.1,"body":"you're looking for."}]}