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This is the"},{"speaker":"The Mindshift Podcast","startTime":32.88,"endTime":36.78,"body":"place to hear from people just"},{"speaker":"The Mindshift Podcast","startTime":36.78,"endTime":40.08,"body":"like you who have taken their"},{"speaker":"The Mindshift Podcast","startTime":36.78,"endTime":40.08,"body":"ideas, goals and dreams from a"},{"speaker":"The Mindshift Podcast","startTime":40.08,"endTime":43.2,"body":"point of inspiration to"},{"speaker":"The Mindshift Podcast","startTime":40.08,"endTime":43.2,"body":"realization or when life knocked"},{"speaker":"The Mindshift Podcast","startTime":43.2,"endTime":47.07,"body":"them down, from a point of"},{"speaker":"The Mindshift Podcast","startTime":43.2,"endTime":47.07,"body":"breakdown to breakthrough. I'm"},{"speaker":"The Mindshift Podcast","startTime":47.07,"endTime":49.44,"body":"your host, Darrell Evans. Let's"},{"speaker":"The Mindshift Podcast","startTime":47.07,"endTime":49.44,"body":"get started with today's"},{"speaker":"Darrell Evans","startTime":49.0,"endTime":57.49,"body":"Do you ever feel"},{"speaker":"Darrell Evans","startTime":49.0,"endTime":57.49,"body":"like you've poured just about"},{"speaker":"Darrell Evans","startTime":49.44,"endTime":49.95,"body":"episode."},{"speaker":"Darrell Evans","startTime":57.49,"endTime":60.16,"body":"everything you've had into"},{"speaker":"Darrell Evans","startTime":57.49,"endTime":60.16,"body":"getting your brand messaging,"},{"speaker":"Darrell Evans","startTime":60.16,"endTime":62.71,"body":"right, but it still isn't"},{"speaker":"Darrell Evans","startTime":60.16,"endTime":62.71,"body":"attracting the right people?"},{"speaker":"Darrell Evans","startTime":62.98,"endTime":66.82,"body":"Maybe you don't know much about"},{"speaker":"Darrell Evans","startTime":62.98,"endTime":66.82,"body":"messaging and telling your story"},{"speaker":"Darrell Evans","startTime":67.15,"endTime":70.72,"body":"and you need a little help to"},{"speaker":"Darrell Evans","startTime":67.15,"endTime":70.72,"body":"craft the perfect message and"},{"speaker":"Darrell Evans","startTime":70.72,"endTime":75.37,"body":"get your brand visible in the"},{"speaker":"Darrell Evans","startTime":70.72,"endTime":75.37,"body":"marketplace. Well, today, you're"},{"speaker":"Darrell Evans","startTime":75.37,"endTime":79.66,"body":"in luck. I've invited Amanda"},{"speaker":"Darrell Evans","startTime":75.37,"endTime":79.66,"body":"Berlin back on the show, so we"},{"speaker":"Darrell Evans","startTime":79.66,"endTime":83.38,"body":"can have a talk about revisiting"},{"speaker":"Darrell Evans","startTime":79.66,"endTime":83.38,"body":"your messaging to attract the"},{"speaker":"Darrell Evans","startTime":83.38,"endTime":86.29,"body":"right people. After more than a"},{"speaker":"Darrell Evans","startTime":83.38,"endTime":86.29,"body":"decade in the New York City"},{"speaker":"Darrell Evans","startTime":86.29,"endTime":89.98,"body":"Public Relations world, Amanda"},{"speaker":"Darrell Evans","startTime":86.29,"endTime":89.98,"body":"Berlin now uses her pitch powers"},{"speaker":"Darrell Evans","startTime":90.01,"endTime":92.41,"body":"for good. She helps"},{"speaker":"Darrell Evans","startTime":90.01,"endTime":92.41,"body":"entrepreneurs step into their"},{"speaker":"Darrell Evans","startTime":92.41,"endTime":96.82,"body":"presence and create a story that"},{"speaker":"Darrell Evans","startTime":92.41,"endTime":96.82,"body":"inspires others and spreads"},{"speaker":"Darrell Evans","startTime":96.82,"endTime":101.29,"body":"their message in the media to"},{"speaker":"Darrell Evans","startTime":96.82,"endTime":101.29,"body":"attract more customers. Hey,"},{"speaker":"Darrell Evans","startTime":101.29,"endTime":103.21,"body":"Amanda, welcome back to the"},{"speaker":"Darrell Evans","startTime":101.29,"endTime":103.21,"body":"show. How you doing today?"},{"speaker":"Amanda Berlin","startTime":103.68,"endTime":105.42,"body":"Thank you,"},{"speaker":"Amanda Berlin","startTime":103.68,"endTime":105.42,"body":"Darrell. I'm thrilled to be"},{"speaker":"Amanda Berlin","startTime":105.42,"endTime":106.47,"body":"here. I'm great."},{"speaker":"Darrell Evans","startTime":107.01,"endTime":109.17,"body":"Awesome. Listen,"},{"speaker":"Darrell Evans","startTime":107.01,"endTime":109.17,"body":"you and I have talked a number"},{"speaker":"Darrell Evans","startTime":109.17,"endTime":112.5,"body":"of times. Thank you for being on"},{"speaker":"Darrell Evans","startTime":109.17,"endTime":112.5,"body":"the show earlier. And I wanted"},{"speaker":"Darrell Evans","startTime":112.5,"endTime":115.77,"body":"to circle back with you and"},{"speaker":"Darrell Evans","startTime":112.5,"endTime":115.77,"body":"really dig into and uncover the"},{"speaker":"Darrell Evans","startTime":115.77,"endTime":119.28,"body":"three big problems that"},{"speaker":"Darrell Evans","startTime":115.77,"endTime":119.28,"body":"entrepreneurs and businesses are"},{"speaker":"Darrell Evans","startTime":119.28,"endTime":122.61,"body":"facing today with their online"},{"speaker":"Darrell Evans","startTime":119.28,"endTime":122.61,"body":"visibility. Talk to us about"},{"speaker":"Darrell Evans","startTime":122.61,"endTime":123.54,"body":"problem number one."},{"speaker":"Amanda Berlin","startTime":123.99,"endTime":126.66,"body":"Okay, so the"},{"speaker":"Amanda Berlin","startTime":123.99,"endTime":126.66,"body":"first problem an online business"},{"speaker":"Amanda Berlin","startTime":126.66,"endTime":130.2,"body":"is facing with their visibility"},{"speaker":"Amanda Berlin","startTime":126.66,"endTime":130.2,"body":"is that they don't have the"},{"speaker":"Amanda Berlin","startTime":130.2,"endTime":133.53,"body":"right messaging. They are going"},{"speaker":"Amanda Berlin","startTime":130.2,"endTime":133.53,"body":"out there with language that is"},{"speaker":"Amanda Berlin","startTime":133.53,"endTime":137.55,"body":"either too jargony, too"},{"speaker":"Amanda Berlin","startTime":133.53,"endTime":137.55,"body":"complicated, too much in the"},{"speaker":"Amanda Berlin","startTime":137.55,"endTime":142.95,"body":"solution, not enough in the"},{"speaker":"Amanda Berlin","startTime":137.55,"endTime":142.95,"body":"problem, not enough detail that"},{"speaker":"Amanda Berlin","startTime":142.95,"endTime":146.13,"body":"they are actually resonating"},{"speaker":"Amanda Berlin","startTime":142.95,"endTime":146.13,"body":"with the people who are at the"},{"speaker":"Amanda Berlin","startTime":146.13,"endTime":150.27,"body":"beginning of the journey that"},{"speaker":"Amanda Berlin","startTime":146.13,"endTime":150.27,"body":"they can then solve the problem"},{"speaker":"Amanda Berlin","startTime":150.27,"endTime":150.72,"body":"for."},{"speaker":"Darrell Evans","startTime":151.29,"endTime":153.48,"body":"Wow. I talk a lot"},{"speaker":"Darrell Evans","startTime":151.29,"endTime":153.48,"body":"about the buyers journey. And so"},{"speaker":"Darrell Evans","startTime":153.48,"endTime":156.36,"body":"it's so true. It just resonated"},{"speaker":"Darrell Evans","startTime":153.48,"endTime":156.36,"body":"when you said that. So their"},{"speaker":"Darrell Evans","startTime":156.36,"endTime":159.66,"body":"messaging, are we talking about"},{"speaker":"Darrell Evans","startTime":156.36,"endTime":159.66,"body":"the messaging on their website?"},{"speaker":"Darrell Evans","startTime":159.66,"endTime":162.54,"body":"Are we talking about their"},{"speaker":"Darrell Evans","startTime":159.66,"endTime":162.54,"body":"messaging on social media posts,"},{"speaker":"Darrell Evans","startTime":162.75,"endTime":165.18,"body":"in their emails? Elaborate just"},{"speaker":"Darrell Evans","startTime":162.75,"endTime":165.18,"body":"a little bit more on that."},{"speaker":"Amanda Berlin","startTime":165.6,"endTime":169.35,"body":"Yeah, I would say"},{"speaker":"Amanda Berlin","startTime":165.6,"endTime":169.35,"body":"their entire brand messaging"},{"speaker":"Amanda Berlin","startTime":169.38,"endTime":174.84,"body":"needs to be revisited in order"},{"speaker":"Amanda Berlin","startTime":169.38,"endTime":174.84,"body":"to really land with the right"},{"speaker":"Amanda Berlin","startTime":174.84,"endTime":178.02,"body":"people. And that's something"},{"speaker":"Amanda Berlin","startTime":174.84,"endTime":178.02,"body":"that we're going to revisit over"},{"speaker":"Amanda Berlin","startTime":178.02,"endTime":180.54,"body":"the course of all the problems"},{"speaker":"Amanda Berlin","startTime":178.02,"endTime":180.54,"body":"we talk about with online"},{"speaker":"Amanda Berlin","startTime":180.54,"endTime":184.65,"body":"visibility, is that we need to"},{"speaker":"Amanda Berlin","startTime":180.54,"endTime":184.65,"body":"devise messaging that resonates"},{"speaker":"Amanda Berlin","startTime":184.65,"endTime":188.73,"body":"with the right people. We need"},{"speaker":"Amanda Berlin","startTime":184.65,"endTime":188.73,"body":"to look at every facet of our"},{"speaker":"Amanda Berlin","startTime":188.73,"endTime":192.33,"body":"presence, from our website, to"},{"speaker":"Amanda Berlin","startTime":188.73,"endTime":192.33,"body":"our social, to our newsletter"},{"speaker":"Amanda Berlin","startTime":192.33,"endTime":196.11,"body":"campaigns, to the content that"},{"speaker":"Amanda Berlin","startTime":192.33,"endTime":196.11,"body":"we're creating on our blogs, on"},{"speaker":"Amanda Berlin","startTime":196.11,"endTime":199.41,"body":"our podcasts, to the speaking"},{"speaker":"Amanda Berlin","startTime":196.11,"endTime":199.41,"body":"engagements, the interviews that"},{"speaker":"Amanda Berlin","startTime":199.41,"endTime":203.07,"body":"we're giving, and making sure"},{"speaker":"Amanda Berlin","startTime":199.41,"endTime":203.07,"body":"that all of that is consistent,"},{"speaker":"Amanda Berlin","startTime":203.07,"endTime":207.84,"body":"cohesive, and articulating where"},{"speaker":"Amanda Berlin","startTime":203.07,"endTime":207.84,"body":"our ideal client is at the"},{"speaker":"Amanda Berlin","startTime":207.84,"endTime":211.32,"body":"beginning of their journey, the"},{"speaker":"Amanda Berlin","startTime":207.84,"endTime":211.32,"body":"problems that they're facing, so"},{"speaker":"Amanda Berlin","startTime":211.32,"endTime":214.56,"body":"that we can show them that we"},{"speaker":"Amanda Berlin","startTime":211.32,"endTime":214.56,"body":"get where they are, and we can"},{"speaker":"Amanda Berlin","startTime":214.56,"endTime":216.18,"body":"guide them to where they want to"},{"speaker":"Amanda Berlin","startTime":214.56,"endTime":216.18,"body":"be."},{"speaker":"Unknown","startTime":216.75,"endTime":219.69,"body":"And if, we've already"},{"speaker":"Unknown","startTime":216.75,"endTime":219.69,"body":"been down this path, Amanda,"},{"speaker":"Unknown","startTime":219.72,"endTime":222.48,"body":"this is what some people will"},{"speaker":"Unknown","startTime":219.72,"endTime":222.48,"body":"tell you, right? What if they"},{"speaker":"Unknown","startTime":222.48,"endTime":223.53,"body":"don't get this right?"},{"speaker":"Amanda Berlin","startTime":224.22,"endTime":226.53,"body":"If you don't get"},{"speaker":"Amanda Berlin","startTime":224.22,"endTime":226.53,"body":"your messaging, right, you are"},{"speaker":"Amanda Berlin","startTime":226.53,"endTime":231.12,"body":"missing an opportunity to create"},{"speaker":"Amanda Berlin","startTime":226.53,"endTime":231.12,"body":"a relationship with a potential"},{"speaker":"Amanda Berlin","startTime":231.12,"endTime":235.17,"body":"client or a potential partner"},{"speaker":"Amanda Berlin","startTime":231.12,"endTime":235.17,"body":"out there. And relationships are"},{"speaker":"Amanda Berlin","startTime":235.2,"endTime":240.9,"body":"the bedrock of every prolonged"},{"speaker":"Amanda Berlin","startTime":235.2,"endTime":240.9,"body":"client engagement, every long"},{"speaker":"Amanda Berlin","startTime":240.9,"endTime":245.52,"body":"term relationship, every long"},{"speaker":"Amanda Berlin","startTime":240.9,"endTime":245.52,"body":"term, profitable relationship"},{"speaker":"Amanda Berlin","startTime":245.52,"endTime":248.82,"body":"you may create starts with that"},{"speaker":"Amanda Berlin","startTime":245.52,"endTime":248.82,"body":"initial engagement, that initial"},{"speaker":"Amanda Berlin","startTime":248.82,"endTime":249.63,"body":"relationship."},{"speaker":"Darrell Evans","startTime":249.69,"endTime":252.09,"body":"So true. Everyone"},{"speaker":"Darrell Evans","startTime":249.69,"endTime":252.09,"body":"agrees that relationships matter"},{"speaker":"Darrell Evans","startTime":252.09,"endTime":252.9,"body":"in business right?"},{"speaker":"Amanda Berlin","startTime":252.93,"endTime":254.46,"body":"That is so true."},{"speaker":"Darrell Evans","startTime":254.55,"endTime":256.95,"body":"Let's move on to"},{"speaker":"Darrell Evans","startTime":254.55,"endTime":256.95,"body":"what's that second big problem"},{"speaker":"Darrell Evans","startTime":256.95,"endTime":258.24,"body":"that they're facing right now?"},{"speaker":"Amanda Berlin","startTime":258.63,"endTime":260.97,"body":"The second big"},{"speaker":"Amanda Berlin","startTime":258.63,"endTime":260.97,"body":"problem that businesses are"},{"speaker":"Amanda Berlin","startTime":260.97,"endTime":264.45,"body":"facing in confronting their"},{"speaker":"Amanda Berlin","startTime":260.97,"endTime":264.45,"body":"visibility online is that they"},{"speaker":"Amanda Berlin","startTime":264.45,"endTime":267.93,"body":"are not approaching their"},{"speaker":"Amanda Berlin","startTime":264.45,"endTime":267.93,"body":"opportunities intentionally."},{"speaker":"Amanda Berlin","startTime":268.14,"endTime":270.99,"body":"They are not looking"},{"speaker":"Amanda Berlin","startTime":268.14,"endTime":270.99,"body":"strategically at which"},{"speaker":"Amanda Berlin","startTime":270.99,"endTime":274.26,"body":"relationships of which"},{"speaker":"Amanda Berlin","startTime":270.99,"endTime":274.26,"body":"opportunities to be visible are"},{"speaker":"Amanda Berlin","startTime":274.26,"endTime":277.47,"body":"actually going to benefit the"},{"speaker":"Amanda Berlin","startTime":274.26,"endTime":277.47,"body":"bottom line. There is this"},{"speaker":"Amanda Berlin","startTime":277.47,"endTime":281.73,"body":"diffuse effort that we are all"},{"speaker":"Amanda Berlin","startTime":277.47,"endTime":281.73,"body":"putting toward being everywhere."},{"speaker":"Amanda Berlin","startTime":281.88,"endTime":285.45,"body":"And we're not actually"},{"speaker":"Amanda Berlin","startTime":281.88,"endTime":285.45,"body":"considering what opportunities"},{"speaker":"Amanda Berlin","startTime":285.45,"endTime":288.57,"body":"are going to move the needle."},{"speaker":"Amanda Berlin","startTime":285.45,"endTime":288.57,"body":"And that's where you really need"},{"speaker":"Amanda Berlin","startTime":288.57,"endTime":293.55,"body":"to take a strategic eye toward"},{"speaker":"Amanda Berlin","startTime":288.57,"endTime":293.55,"body":"going deep into your visibility"},{"speaker":"Amanda Berlin","startTime":293.55,"endTime":295.83,"body":"efforts as opposed to going"},{"speaker":"Amanda Berlin","startTime":293.55,"endTime":295.83,"body":"wide."},{"speaker":"Darrell Evans","startTime":295.0,"endTime":298.48,"body":"Wow. A lot of"},{"speaker":"Darrell Evans","startTime":295.0,"endTime":298.48,"body":"times we're out here hoping or"},{"speaker":"Darrell Evans","startTime":298.48,"endTime":302.08,"body":"wishing, right? Or are just"},{"speaker":"Darrell Evans","startTime":298.48,"endTime":302.08,"body":"constantly searching without"},{"speaker":"Darrell Evans","startTime":302.08,"endTime":304.27,"body":"just setting an intention."},{"speaker":"Darrell Evans","startTime":302.08,"endTime":304.27,"body":"There's something to be said"},{"speaker":"Darrell Evans","startTime":304.27,"endTime":307.06,"body":"about just getting crystal clear"},{"speaker":"Darrell Evans","startTime":304.27,"endTime":307.06,"body":"on what you want, and being"},{"speaker":"Darrell Evans","startTime":307.06,"endTime":310.06,"body":"focused on it. And I'm sure"},{"speaker":"Darrell Evans","startTime":307.06,"endTime":310.06,"body":"you've seen entrepreneurs over"},{"speaker":"Darrell Evans","startTime":310.06,"endTime":313.24,"body":"the years that just kind of went"},{"speaker":"Darrell Evans","startTime":310.06,"endTime":313.24,"body":"from one thing to the other to"},{"speaker":"Darrell Evans","startTime":313.24,"endTime":316.57,"body":"the other, and what is the"},{"speaker":"Darrell Evans","startTime":313.24,"endTime":316.57,"body":"problem? What are they doing?"},{"speaker":"Darrell Evans","startTime":316.57,"endTime":319.18,"body":"What's going to happen if they"},{"speaker":"Darrell Evans","startTime":316.57,"endTime":319.18,"body":"just keep along this path of"},{"speaker":"Darrell Evans","startTime":319.18,"endTime":321.34,"body":"doing this, then doing that? And"},{"speaker":"Darrell Evans","startTime":319.18,"endTime":321.34,"body":"I don't know if you call it"},{"speaker":"Darrell Evans","startTime":321.34,"endTime":324.43,"body":"shiny object syndrome. But what"},{"speaker":"Darrell Evans","startTime":321.34,"endTime":324.43,"body":"what's the big ramification to"},{"speaker":"Darrell Evans","startTime":324.43,"endTime":324.79,"body":"all that?"},{"speaker":"Amanda Berlin","startTime":325.06,"endTime":326.86,"body":"Yeah, there's a"},{"speaker":"Amanda Berlin","startTime":325.06,"endTime":326.86,"body":"couple of things. The big"},{"speaker":"Amanda Berlin","startTime":326.86,"endTime":330.46,"body":"ramification for being seen"},{"speaker":"Amanda Berlin","startTime":326.86,"endTime":330.46,"body":"everywhere, and trying all the"},{"speaker":"Amanda Berlin","startTime":330.46,"endTime":334.93,"body":"things is that you dilute your"},{"speaker":"Amanda Berlin","startTime":330.46,"endTime":334.93,"body":"brand equity. If you're seen"},{"speaker":"Amanda Berlin","startTime":334.96,"endTime":338.95,"body":"everywhere, then anyone can get"},{"speaker":"Amanda Berlin","startTime":334.96,"endTime":338.95,"body":"a piece of you at any time. And"},{"speaker":"Amanda Berlin","startTime":338.95,"endTime":342.88,"body":"that perception actually"},{"speaker":"Amanda Berlin","startTime":338.95,"endTime":342.88,"body":"tarnishes the brand. The second"},{"speaker":"Amanda Berlin","startTime":342.88,"endTime":347.35,"body":"thing that happens when you're"},{"speaker":"Amanda Berlin","startTime":342.88,"endTime":347.35,"body":"seen everywhere, is that you"},{"speaker":"Amanda Berlin","startTime":347.59,"endTime":351.43,"body":"burn out! You're putting all of"},{"speaker":"Amanda Berlin","startTime":347.59,"endTime":351.43,"body":"this energy toward getting every"},{"speaker":"Amanda Berlin","startTime":351.43,"endTime":355.6,"body":"single opportunity. And when the"},{"speaker":"Amanda Berlin","startTime":351.43,"endTime":355.6,"body":"opportunity doesn't result in"},{"speaker":"Amanda Berlin","startTime":355.6,"endTime":359.23,"body":"the conversion that you're"},{"speaker":"Amanda Berlin","startTime":355.6,"endTime":359.23,"body":"looking for, that begins to chip"},{"speaker":"Amanda Berlin","startTime":359.23,"endTime":361.93,"body":"away at your morale, and it"},{"speaker":"Amanda Berlin","startTime":359.23,"endTime":361.93,"body":"doesn't give you the energy you"},{"speaker":"Amanda Berlin","startTime":361.93,"endTime":366.46,"body":"need to continue to pursue"},{"speaker":"Amanda Berlin","startTime":361.93,"endTime":366.46,"body":"visibility. And that is a"},{"speaker":"Amanda Berlin","startTime":366.46,"endTime":367.42,"body":"vicious cycle."},{"speaker":"Darrell Evans","startTime":367.74,"endTime":370.26,"body":"So true. I know,"},{"speaker":"Darrell Evans","startTime":367.74,"endTime":370.26,"body":"we're short on time. But what's"},{"speaker":"Darrell Evans","startTime":370.26,"endTime":373.11,"body":"this third one? I mean, those"},{"speaker":"Darrell Evans","startTime":370.26,"endTime":373.11,"body":"two are big enough. What's the"},{"speaker":"Darrell Evans","startTime":373.11,"endTime":374.04,"body":"third big problem?"},{"speaker":"Amanda Berlin","startTime":374.54,"endTime":377.57,"body":"Yes. So the third"},{"speaker":"Amanda Berlin","startTime":374.54,"endTime":377.57,"body":"big problem that businesses"},{"speaker":"Amanda Berlin","startTime":377.57,"endTime":380.54,"body":"encounter with their online"},{"speaker":"Amanda Berlin","startTime":377.57,"endTime":380.54,"body":"visibility, is that they're"},{"speaker":"Amanda Berlin","startTime":380.54,"endTime":384.08,"body":"failing to activate the"},{"speaker":"Amanda Berlin","startTime":380.54,"endTime":384.08,"body":"audience. And so once you get"},{"speaker":"Amanda Berlin","startTime":384.08,"endTime":388.07,"body":"aligned with your messaging, and"},{"speaker":"Amanda Berlin","startTime":384.08,"endTime":388.07,"body":"with your intentional visibility"},{"speaker":"Amanda Berlin","startTime":388.07,"endTime":391.58,"body":"being seen in the right place,"},{"speaker":"Amanda Berlin","startTime":388.07,"endTime":391.58,"body":"you need to deliver content,"},{"speaker":"Amanda Berlin","startTime":391.67,"endTime":396.2,"body":"that's going to activate the"},{"speaker":"Amanda Berlin","startTime":391.67,"endTime":396.2,"body":"audience to take action, to move"},{"speaker":"Amanda Berlin","startTime":396.2,"endTime":399.98,"body":"with you to the next phase of"},{"speaker":"Amanda Berlin","startTime":396.2,"endTime":399.98,"body":"their relationship with you. So"},{"speaker":"Amanda Berlin","startTime":399.98,"endTime":403.1,"body":"that means delivering a"},{"speaker":"Amanda Berlin","startTime":399.98,"endTime":403.1,"body":"compelling call to action, and"},{"speaker":"Amanda Berlin","startTime":403.1,"endTime":406.97,"body":"weaving that into the content"},{"speaker":"Amanda Berlin","startTime":403.1,"endTime":406.97,"body":"that you are offering as part of"},{"speaker":"Amanda Berlin","startTime":406.97,"endTime":410.12,"body":"your visibility opportunities,"},{"speaker":"Amanda Berlin","startTime":406.97,"endTime":410.12,"body":"so that it feels like an"},{"speaker":"Amanda Berlin","startTime":410.12,"endTime":413.87,"body":"effortless next step for the"},{"speaker":"Amanda Berlin","startTime":410.12,"endTime":413.87,"body":"audience. So the big problem is"},{"speaker":"Amanda Berlin","startTime":413.87,"endTime":416.84,"body":"that we're failing to activate"},{"speaker":"Amanda Berlin","startTime":413.87,"endTime":416.84,"body":"the audience to take that next"},{"speaker":"Amanda Berlin","startTime":416.84,"endTime":417.26,"body":"step."},{"speaker":"Darrell Evans","startTime":417.75,"endTime":420.21,"body":"Right. So yeah"},{"speaker":"Darrell Evans","startTime":417.75,"endTime":420.21,"body":"this is a big problem in"},{"speaker":"Darrell Evans","startTime":420.21,"endTime":423.69,"body":"marketing, you know, because,"},{"speaker":"Darrell Evans","startTime":420.21,"endTime":423.69,"body":"again, we can do all the things."},{"speaker":"Darrell Evans","startTime":423.69,"endTime":426.36,"body":"Produce all the content, take"},{"speaker":"Darrell Evans","startTime":423.69,"endTime":426.36,"body":"all the photos, and make sure"},{"speaker":"Darrell Evans","startTime":426.36,"endTime":428.85,"body":"it's all mapped out according to"},{"speaker":"Darrell Evans","startTime":426.36,"endTime":428.85,"body":"somebody's content schedule,"},{"speaker":"Darrell Evans","startTime":428.85,"endTime":432.9,"body":"right? I love this idea of this"},{"speaker":"Darrell Evans","startTime":428.85,"endTime":432.9,"body":"call to action. Just for the"},{"speaker":"Darrell Evans","startTime":432.96,"endTime":436.35,"body":"listening audience, just"},{"speaker":"Darrell Evans","startTime":432.96,"endTime":436.35,"body":"describe or define a call to"},{"speaker":"Darrell Evans","startTime":436.35,"endTime":436.8,"body":"action."},{"speaker":"Amanda Berlin","startTime":437.08,"endTime":440.44,"body":"Yeah. So a call"},{"speaker":"Amanda Berlin","startTime":437.08,"endTime":440.44,"body":"to action is an intentional"},{"speaker":"Amanda Berlin","startTime":440.44,"endTime":443.98,"body":"declaration for what you want"},{"speaker":"Amanda Berlin","startTime":440.44,"endTime":443.98,"body":"the audience to do next. So it"},{"speaker":"Amanda Berlin","startTime":443.98,"endTime":447.97,"body":"could be as simple as go follow"},{"speaker":"Amanda Berlin","startTime":443.98,"endTime":447.97,"body":"me on social media, it could be"},{"speaker":"Amanda Berlin","startTime":447.97,"endTime":453.07,"body":"as involved as book a one on one"},{"speaker":"Amanda Berlin","startTime":447.97,"endTime":453.07,"body":"consult with me, it could be as"},{"speaker":"Amanda Berlin","startTime":453.34,"endTime":457.69,"body":"service oriented as go download"},{"speaker":"Amanda Berlin","startTime":453.34,"endTime":457.69,"body":"this freebie that I'm offering."},{"speaker":"Amanda Berlin","startTime":457.9,"endTime":461.86,"body":"A call to action needs to be"},{"speaker":"Amanda Berlin","startTime":457.9,"endTime":461.86,"body":"strategically aligned with what"},{"speaker":"Amanda Berlin","startTime":461.86,"endTime":464.98,"body":"you want the result to be in"},{"speaker":"Amanda Berlin","startTime":461.86,"endTime":464.98,"body":"your business. But it's inviting"},{"speaker":"Amanda Berlin","startTime":464.98,"endTime":468.1,"body":"the audience to take an action"},{"speaker":"Amanda Berlin","startTime":464.98,"endTime":468.1,"body":"based on what they're hearing."},{"speaker":"Darrell Evans","startTime":468.22,"endTime":470.29,"body":"Yeah, it's a big"},{"speaker":"Darrell Evans","startTime":468.22,"endTime":470.29,"body":"mistake. A lot of people just"},{"speaker":"Darrell Evans","startTime":470.29,"endTime":472.75,"body":"think, if I just post it, they"},{"speaker":"Darrell Evans","startTime":470.29,"endTime":472.75,"body":"will come. If I build it, they"},{"speaker":"Darrell Evans","startTime":472.75,"endTime":475.09,"body":"will come. If I put the page on"},{"speaker":"Darrell Evans","startTime":472.75,"endTime":475.09,"body":"the website, they will come."},{"speaker":"Darrell Evans","startTime":475.54,"endTime":479.41,"body":"Yeah, they might. But you got to"},{"speaker":"Darrell Evans","startTime":475.54,"endTime":479.41,"body":"ask them if they want to eat."},{"speaker":"Darrell Evans","startTime":479.71,"endTime":482.92,"body":"You gotta at some point, ask"},{"speaker":"Darrell Evans","startTime":479.71,"endTime":482.92,"body":"them if they're hungry to take"},{"speaker":"Darrell Evans","startTime":482.92,"endTime":484.21,"body":"the next step. Right?"},{"speaker":"Amanda Berlin","startTime":484.24,"endTime":485.95,"body":"Yeah, exactly."},{"speaker":"Darrell Evans","startTime":486.04,"endTime":488.74,"body":"Amanda, remind"},{"speaker":"Darrell Evans","startTime":486.04,"endTime":488.74,"body":"our audience how you got here."},{"speaker":"Darrell Evans","startTime":488.8,"endTime":490.87,"body":"Tell us quickly about your"},{"speaker":"Darrell Evans","startTime":488.8,"endTime":490.87,"body":"background, your professional"},{"speaker":"Darrell Evans","startTime":490.87,"endTime":493.09,"body":"journey that got you here and"},{"speaker":"Darrell Evans","startTime":490.87,"endTime":493.09,"body":"got you so fired up about"},{"speaker":"Darrell Evans","startTime":493.09,"endTime":495.79,"body":"helping entrepreneurs solve"},{"speaker":"Darrell Evans","startTime":493.09,"endTime":495.79,"body":"these three big problems with"},{"speaker":"Darrell Evans","startTime":495.79,"endTime":496.6,"body":"online visibility?"},{"speaker":"Amanda Berlin","startTime":496.99,"endTime":500.2,"body":"Absolutely. So"},{"speaker":"Amanda Berlin","startTime":496.99,"endTime":500.2,"body":"the Cliffnotes version of my"},{"speaker":"Amanda Berlin","startTime":500.2,"endTime":503.74,"body":"professional biography is this."},{"speaker":"Amanda Berlin","startTime":500.2,"endTime":503.74,"body":"I have been working for 22 years"},{"speaker":"Amanda Berlin","startTime":503.74,"endTime":507.07,"body":"in the PR and marketing space."},{"speaker":"Amanda Berlin","startTime":503.74,"endTime":507.07,"body":"For 12 years, I worked in the"},{"speaker":"Amanda Berlin","startTime":507.07,"endTime":510.94,"body":"big PR world in New York City PR"},{"speaker":"Amanda Berlin","startTime":507.07,"endTime":510.94,"body":"agencies serving some of the"},{"speaker":"Amanda Berlin","startTime":510.94,"endTime":514.33,"body":"biggest brands you've definitely"},{"speaker":"Amanda Berlin","startTime":510.94,"endTime":514.33,"body":"heard of. And working with some"},{"speaker":"Amanda Berlin","startTime":514.33,"endTime":517.57,"body":"of the most notable celebrity"},{"speaker":"Amanda Berlin","startTime":514.33,"endTime":517.57,"body":"spokespeople you've also heard"},{"speaker":"Amanda Berlin","startTime":517.57,"endTime":523.36,"body":"of. That was killing my soul."},{"speaker":"Amanda Berlin","startTime":517.57,"endTime":523.36,"body":"But I found a way to develop or"},{"speaker":"Amanda Berlin","startTime":523.36,"endTime":527.35,"body":"translate that skill set into"},{"speaker":"Amanda Berlin","startTime":523.36,"endTime":527.35,"body":"tactics that work for online"},{"speaker":"Amanda Berlin","startTime":527.35,"endTime":531.04,"body":"business owners. Tactics that"},{"speaker":"Amanda Berlin","startTime":527.35,"endTime":531.04,"body":"are tried and true, that are"},{"speaker":"Amanda Berlin","startTime":531.04,"endTime":537.25,"body":"free, because PR is free. PR is"},{"speaker":"Amanda Berlin","startTime":531.04,"endTime":537.25,"body":"earned visibility. So tactics"},{"speaker":"Amanda Berlin","startTime":537.25,"endTime":542.5,"body":"that you can employ to become"},{"speaker":"Amanda Berlin","startTime":537.25,"endTime":542.5,"body":"trusted, to become influential,"},{"speaker":"Amanda Berlin","startTime":542.56,"endTime":546.85,"body":"and to become a resource for"},{"speaker":"Amanda Berlin","startTime":542.56,"endTime":546.85,"body":"your audience so that they want"},{"speaker":"Amanda Berlin","startTime":546.85,"endTime":550.96,"body":"to continue to buy from you over"},{"speaker":"Amanda Berlin","startTime":546.85,"endTime":550.96,"body":"and over and over again. And so"},{"speaker":"Amanda Berlin","startTime":550.96,"endTime":553.54,"body":"for the last 10 years, I've"},{"speaker":"Amanda Berlin","startTime":550.96,"endTime":553.54,"body":"worked in my own consulting"},{"speaker":"Amanda Berlin","startTime":553.54,"endTime":557.47,"body":"business, helping entrepreneurs"},{"speaker":"Amanda Berlin","startTime":553.54,"endTime":557.47,"body":"translate these tactics into"},{"speaker":"Amanda Berlin","startTime":557.47,"endTime":561.37,"body":"strategies that work for small"},{"speaker":"Amanda Berlin","startTime":557.47,"endTime":561.37,"body":"business owners, and medium"},{"speaker":"Amanda Berlin","startTime":561.37,"endTime":564.88,"body":"sized business owners and solo"},{"speaker":"Amanda Berlin","startTime":561.37,"endTime":564.88,"body":"entrepreneurs, to help them get"},{"speaker":"Amanda Berlin","startTime":564.88,"endTime":566.59,"body":"out there in front of the right"},{"speaker":"Amanda Berlin","startTime":564.88,"endTime":566.59,"body":"people."},{"speaker":"Darrell Evans","startTime":566.74,"endTime":569.68,"body":"Wow. And of"},{"speaker":"Darrell Evans","startTime":566.74,"endTime":569.68,"body":"course, how are you helping them"},{"speaker":"Darrell Evans","startTime":569.68,"endTime":572.44,"body":"today? How can they solve this"},{"speaker":"Darrell Evans","startTime":569.68,"endTime":572.44,"body":"issue? Those three big problems,"},{"speaker":"Darrell Evans","startTime":572.44,"endTime":575.38,"body":"how can they solve it by working"},{"speaker":"Darrell Evans","startTime":572.44,"endTime":575.38,"body":"with you? Do you have a program?"},{"speaker":"Darrell Evans","startTime":575.38,"endTime":577.9,"body":"Do you have a coaching process?"},{"speaker":"Darrell Evans","startTime":575.38,"endTime":577.9,"body":"Tell everybody quickly about"},{"speaker":"Darrell Evans","startTime":577.9,"endTime":580.12,"body":"your program, break it down for"},{"speaker":"Darrell Evans","startTime":577.9,"endTime":580.12,"body":"'em."},{"speaker":"Amanda Berlin","startTime":580.0,"endTime":582.31,"body":"Yeah, absolutely."},{"speaker":"Amanda Berlin","startTime":580.0,"endTime":582.31,"body":"I work with clients in several"},{"speaker":"Amanda Berlin","startTime":582.31,"endTime":585.46,"body":"different ways. So if you're"},{"speaker":"Amanda Berlin","startTime":582.31,"endTime":585.46,"body":"curious about how to work with"},{"speaker":"Amanda Berlin","startTime":585.46,"endTime":588.73,"body":"me, you can always get on my"},{"speaker":"Amanda Berlin","startTime":585.46,"endTime":588.73,"body":"calendar, but I have a framework"},{"speaker":"Amanda Berlin","startTime":588.73,"endTime":591.97,"body":"for visibility that I work"},{"speaker":"Amanda Berlin","startTime":588.73,"endTime":591.97,"body":"through with every client. We"},{"speaker":"Amanda Berlin","startTime":591.97,"endTime":595.24,"body":"start with the foundation, the"},{"speaker":"Amanda Berlin","startTime":591.97,"endTime":595.24,"body":"messaging, your offers, the"},{"speaker":"Amanda Berlin","startTime":595.24,"endTime":599.26,"body":"messaging around your offers,"},{"speaker":"Amanda Berlin","startTime":595.24,"endTime":599.26,"body":"your sales conversations, how"},{"speaker":"Amanda Berlin","startTime":599.29,"endTime":601.96,"body":"are you being persuasive, what"},{"speaker":"Amanda Berlin","startTime":599.29,"endTime":601.96,"body":"kind of messaging and"},{"speaker":"Amanda Berlin","startTime":601.96,"endTime":605.8,"body":"communication is involved in"},{"speaker":"Amanda Berlin","startTime":601.96,"endTime":605.8,"body":"that? And then how are you being"},{"speaker":"Amanda Berlin","startTime":605.8,"endTime":609.01,"body":"seen by more of the right"},{"speaker":"Amanda Berlin","startTime":605.8,"endTime":609.01,"body":"people? So you have a foundation"},{"speaker":"Amanda Berlin","startTime":609.01,"endTime":612.64,"body":"you are excited to put out"},{"speaker":"Amanda Berlin","startTime":609.01,"endTime":612.64,"body":"there. And then we figure out,"},{"speaker":"Amanda Berlin","startTime":612.73,"endTime":615.88,"body":"what is the best way for you to"},{"speaker":"Amanda Berlin","startTime":612.73,"endTime":615.88,"body":"be out there, through developing"},{"speaker":"Amanda Berlin","startTime":615.88,"endTime":620.14,"body":"strategic partnerships, through"},{"speaker":"Amanda Berlin","startTime":615.88,"endTime":620.14,"body":"allyships, through producing"},{"speaker":"Amanda Berlin","startTime":620.35,"endTime":623.77,"body":"events and speaking on stages,"},{"speaker":"Amanda Berlin","startTime":620.35,"endTime":623.77,"body":"and of course, through the"},{"speaker":"Amanda Berlin","startTime":623.77,"endTime":623.92,"body":"media."},{"speaker":"Darrell Evans","startTime":624.34,"endTime":626.17,"body":"So where can"},{"speaker":"Darrell Evans","startTime":624.34,"endTime":626.17,"body":"everyone find you?"},{"speaker":"Amanda Berlin","startTime":627.91,"endTime":631.36,"body":"Absolutely! Go to"},{"speaker":"Amanda Berlin","startTime":627.91,"endTime":631.36,"body":"www.AmandaBerlin.com."},{"speaker":"Amanda Berlin","startTime":632.8,"endTime":635.95,"body":"A-M-A-N-D-A-B-E-R-L-I-N just"},{"speaker":"Amanda Berlin","startTime":632.8,"endTime":635.95,"body":"like the city.com and there is a"},{"speaker":"Amanda Berlin","startTime":635.95,"endTime":639.13,"body":"button on that site to get on my"},{"speaker":"Amanda Berlin","startTime":635.95,"endTime":639.13,"body":"calendar and I hope to see you"},{"speaker":"Amanda Berlin","startTime":639.13,"endTime":641.41,"body":"there. You can also just go"},{"speaker":"Amanda Berlin","startTime":639.13,"endTime":641.41,"body":"directly to"},{"speaker":"Amanda Berlin","startTime":641.47,"endTime":644.62,"body":"www.amandaberlin.com/consults,"},{"speaker":"Amanda Berlin","startTime":641.47,"endTime":644.62,"body":"and that will take you directly"},{"speaker":"Amanda Berlin","startTime":644.62,"endTime":645.7,"body":"to my calendar."},{"speaker":"Darrell Evans","startTime":646.15,"endTime":647.74,"body":"Amanda, thanks"},{"speaker":"Darrell Evans","startTime":646.15,"endTime":647.74,"body":"for stopping by again to The"},{"speaker":"Darrell Evans","startTime":647.74,"endTime":650.02,"body":"MindShift Podcast and thank you"},{"speaker":"Darrell Evans","startTime":647.74,"endTime":650.02,"body":"for being a resource in the"},{"speaker":"Darrell Evans","startTime":650.02,"endTime":652.78,"body":"entrepreneurial community. I"},{"speaker":"Darrell Evans","startTime":650.02,"endTime":652.78,"body":"look forward to our continued"},{"speaker":"Darrell Evans","startTime":652.78,"endTime":653.32,"body":"connection."}]}