{"version":"1.0.0","segments":[{"speaker":"Darrell Evans","startTime":0.0,"endTime":2.25,"body":"And when I was"},{"speaker":"Darrell Evans","startTime":0.0,"endTime":2.25,"body":"able to get a prospect who"},{"speaker":"Darrell Evans","startTime":2.25,"endTime":5.73,"body":"opened a piece of mail of mine"},{"speaker":"Darrell Evans","startTime":2.25,"endTime":5.73,"body":"and contacted my office, this is"},{"speaker":"Darrell Evans","startTime":5.73,"endTime":7.56,"body":"in the 90s. I'm dating myself a"},{"speaker":"Darrell Evans","startTime":5.73,"endTime":7.56,"body":"little bit."},{"speaker":"Pete Mohr","startTime":7.56,"endTime":9.09,"body":"Hey, man, we both"},{"speaker":"Pete Mohr","startTime":7.56,"endTime":9.09,"body":"have white in our beard."},{"speaker":"Darrell Evans","startTime":9.12,"endTime":11.13,"body":"That's right."},{"speaker":"Darrell Evans","startTime":9.12,"endTime":11.13,"body":"That's right. I mean, I hate to"},{"speaker":"Darrell Evans","startTime":11.13,"endTime":13.98,"body":"say it but this framework really"},{"speaker":"Darrell Evans","startTime":11.13,"endTime":13.98,"body":"developed when I was doing stuff"},{"speaker":"Darrell Evans","startTime":13.98,"endTime":16.92,"body":"offline, and people, the"},{"speaker":"Darrell Evans","startTime":13.98,"endTime":16.92,"body":"invitation was for them to get a"},{"speaker":"Darrell Evans","startTime":16.92,"endTime":20.55,"body":"free report. To really take your"},{"speaker":"Darrell Evans","startTime":16.92,"endTime":20.55,"body":"audience back, for anybody"},{"speaker":"Darrell Evans","startTime":20.55,"endTime":24.09,"body":"that's under 50, under 45, we"},{"speaker":"Darrell Evans","startTime":20.55,"endTime":24.09,"body":"used fax machines. So you could"},{"speaker":"Darrell Evans","startTime":24.15,"endTime":28.47,"body":"dial into a fax machine and we"},{"speaker":"Darrell Evans","startTime":24.15,"endTime":28.47,"body":"would auto send this report back"},{"speaker":"Darrell Evans","startTime":28.47,"endTime":31.11,"body":"to your fax machine. In fact, we"},{"speaker":"Darrell Evans","startTime":28.47,"endTime":31.11,"body":"were doing fax machine to fax"},{"speaker":"Darrell Evans","startTime":31.11,"endTime":32.85,"body":"machine. I mean, this is crazy"},{"speaker":"Darrell Evans","startTime":31.11,"endTime":32.85,"body":"stuff."},{"speaker":"Pete Mohr","startTime":34.86,"endTime":35.76,"body":"What we had to do."},{"speaker":"Darrell Evans","startTime":35.81,"endTime":36.95,"body":"That's what it"},{"speaker":"Darrell Evans","startTime":35.81,"endTime":36.95,"body":"was, right?"},{"speaker":"Pete Mohr","startTime":36.98,"endTime":37.76,"body":"Yeah, yeah."},{"speaker":"Darrell Evans","startTime":37.88,"endTime":39.98,"body":"That's the"},{"speaker":"Darrell Evans","startTime":37.88,"endTime":39.98,"body":"framework, man. It's simple. And"},{"speaker":"Darrell Evans","startTime":39.98,"endTime":42.65,"body":"really, the methodology is"},{"speaker":"Darrell Evans","startTime":39.98,"endTime":42.65,"body":"really the psychology. The"},{"speaker":"Darrell Evans","startTime":42.65,"endTime":45.47,"body":"reality is the psychology of"},{"speaker":"Darrell Evans","startTime":42.65,"endTime":45.47,"body":"understanding your consumer. And"},{"speaker":"Darrell Evans","startTime":45.47,"endTime":47.84,"body":"that's where people miss it. And"},{"speaker":"Darrell Evans","startTime":45.47,"endTime":47.84,"body":"then not really knowing how to"},{"speaker":"Darrell Evans","startTime":47.84,"endTime":51.65,"body":"go into these platforms and"},{"speaker":"Darrell Evans","startTime":47.84,"endTime":51.65,"body":"build the proper buckets for"},{"speaker":"Darrell Evans","startTime":51.65,"endTime":54.59,"body":"retargeting and remarketing. And"},{"speaker":"Darrell Evans","startTime":51.65,"endTime":54.59,"body":"that's where the nuance comes"},{"speaker":"Darrell Evans","startTime":54.59,"endTime":54.8,"body":"in."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":58.71,"endTime":60.15,"body":"Hey,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":58.71,"endTime":60.15,"body":"it's Pete, and welcome to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":60.15,"endTime":63.03,"body":"another edition of the"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":60.15,"endTime":63.03,"body":"Simplifying Entrepreneurship"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":63.03,"endTime":66.57,"body":"Podcast. Always here to help you"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":63.03,"endTime":66.57,"body":"cut through the chaos of running"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":66.57,"endTime":70.95,"body":"a business and transforming your"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":66.57,"endTime":70.95,"body":"frustrations and the freedoms."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":70.95,"endTime":75.48,"body":"And today, I had the opportunity"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":70.95,"endTime":75.48,"body":"to speak with Darrell Evans. And"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":75.72,"endTime":79.41,"body":"Darrell runs an awesome"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":75.72,"endTime":79.41,"body":"marketing company with his"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":79.41,"endTime":84.87,"body":"partner. And today's discussion"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":79.41,"endTime":84.87,"body":"is all around the four steps to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":84.87,"endTime":89.58,"body":"get new leads that convert fast"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":84.87,"endTime":89.58,"body":"and I mean, no matter what it is"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":89.58,"endTime":92.67,"body":"that you do, if you don't have"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":89.58,"endTime":92.67,"body":"leads coming in, if you don't"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":92.67,"endTime":95.76,"body":"have people knocking on your"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":92.67,"endTime":95.76,"body":"door, calling you, there's a"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":95.76,"endTime":98.82,"body":"problem, your cash is going to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":95.76,"endTime":98.82,"body":"dry up. And you know, I think"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":98.82,"endTime":101.64,"body":"we're going to get into some"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":98.82,"endTime":101.64,"body":"great stuff here today with"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":101.64,"endTime":106.11,"body":"Darrell around how to get some"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":101.64,"endTime":106.11,"body":"more new leads. And most"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":106.11,"endTime":109.26,"body":"importantly, have those leads"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":106.11,"endTime":109.26,"body":"convert for you. We're going to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":109.26,"endTime":113.73,"body":"talk about his Core model,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":109.26,"endTime":113.73,"body":"C-O-R-E, dig into some of those"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":113.73,"endTime":117.42,"body":"things, understanding your"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":113.73,"endTime":117.42,"body":"triggering events of how to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":117.42,"endTime":121.23,"body":"bring these people in, the"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":117.42,"endTime":121.23,"body":"importance of obtaining email"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":121.23,"endTime":126.81,"body":"addresses. Yes, they still are"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":121.23,"endTime":126.81,"body":"ever important and email is not"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":126.81,"endTime":130.38,"body":"dead. We'll dig into some of the"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":126.81,"endTime":130.38,"body":"reasons why you need to get"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":130.41,"endTime":134.16,"body":"email addresses so that you own"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":130.41,"endTime":134.16,"body":"that line of communication with"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":134.16,"endTime":137.07,"body":"your client base. Some great"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":134.16,"endTime":137.07,"body":"stuff here with Darrell, we'll"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":137.07,"endTime":137.79,"body":"get right to it."},{"speaker":"Pete Mohr","startTime":141.45,"endTime":143.91,"body":"Hey, Darrell, it's a"},{"speaker":"Pete Mohr","startTime":141.45,"endTime":143.91,"body":"pleasure to have you here on the"},{"speaker":"Pete Mohr","startTime":143.91,"endTime":146.19,"body":"Simplifying Entrepreneurship"},{"speaker":"Pete Mohr","startTime":143.91,"endTime":146.19,"body":"Podcast today."},{"speaker":"Darrell Evans","startTime":146.43,"endTime":148.17,"body":"Pete, super"},{"speaker":"Darrell Evans","startTime":146.43,"endTime":148.17,"body":"excited to be here. Thanks for"},{"speaker":"Darrell Evans","startTime":148.17,"endTime":148.65,"body":"having me."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":149.17,"endTime":150.58,"body":"Yeah,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":149.17,"endTime":150.58,"body":"I mean, we've set this up a"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":150.61,"endTime":153.07,"body":"while ago and haven't got a"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":150.61,"endTime":153.07,"body":"chance to dig into the"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":153.07,"endTime":156.01,"body":"conversation. But I'm really"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":153.07,"endTime":156.01,"body":"looking forward today to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":156.01,"endTime":159.13,"body":"chatting about some marketing"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":156.01,"endTime":159.13,"body":"and chatting about how we can"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":159.28,"endTime":162.94,"body":"build that side of our"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":159.28,"endTime":162.94,"body":"businesses and a lot of my"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":162.94,"endTime":165.55,"body":"background is in marketing and"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":162.94,"endTime":165.55,"body":"stuff like that. I'm not running"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":165.55,"endTime":167.89,"body":"an agency and I know you're"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":165.55,"endTime":167.89,"body":"running an agency, and you're"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":167.89,"endTime":171.31,"body":"doing all kinds of great stuff"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":167.89,"endTime":171.31,"body":"around that with your clients."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":171.31,"endTime":174.97,"body":"We're going to dig into it a"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":171.31,"endTime":174.97,"body":"little bit today with your sort"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":174.97,"endTime":179.41,"body":"of topic of the four steps to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":174.97,"endTime":179.41,"body":"get new leads that convert fast,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":179.41,"endTime":181.3,"body":"so, anxious to hear a little bit"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":179.41,"endTime":181.3,"body":"more."},{"speaker":"Darrell Evans","startTime":181.6,"endTime":184.21,"body":"Absolutely, happy"},{"speaker":"Darrell Evans","startTime":181.6,"endTime":184.21,"body":"to share it and break it down"},{"speaker":"Darrell Evans","startTime":184.21,"endTime":186.4,"body":"for your listening audience, as"},{"speaker":"Darrell Evans","startTime":184.21,"endTime":186.4,"body":"simple as we can."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":187.62,"endTime":189.0,"body":"Well,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":187.62,"endTime":189.0,"body":"it's all about simplicity. And"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":189.0,"endTime":191.19,"body":"we were chatting a little bit"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":189.0,"endTime":191.19,"body":"about that. I think we really"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":191.19,"endTime":194.88,"body":"are connected to the fact that"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":191.19,"endTime":194.88,"body":"we want to bring simplicity to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":194.88,"endTime":197.76,"body":"the people that we work with."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":194.88,"endTime":197.76,"body":"And you know, entrepreneurs are"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":197.76,"endTime":200.34,"body":"overwhelmed and overworked and"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":197.76,"endTime":200.34,"body":"all this stuff. So whatever we"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":200.34,"endTime":203.64,"body":"can do to give them an easier"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":200.34,"endTime":203.64,"body":"path and a framework and a"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":203.64,"endTime":206.64,"body":"system that's going to make"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":203.64,"endTime":206.64,"body":"sense of it all seems to be a"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":206.64,"endTime":207.39,"body":"good thing, right?"},{"speaker":"Darrell Evans","startTime":207.54,"endTime":208.26,"body":"Absolutely."},{"speaker":"Pete Mohr","startTime":208.44,"endTime":210.51,"body":"All right, man. Well,"},{"speaker":"Pete Mohr","startTime":208.44,"endTime":210.51,"body":"why don't you dig in? What are"},{"speaker":"Pete Mohr","startTime":210.51,"endTime":213.51,"body":"the four steps to getting new"},{"speaker":"Pete Mohr","startTime":210.51,"endTime":213.51,"body":"leads that convert fast?"},{"speaker":"Darrell Evans","startTime":213.93,"endTime":215.88,"body":"Yeah, so I think"},{"speaker":"Darrell Evans","startTime":213.93,"endTime":215.88,"body":"the best way to start this"},{"speaker":"Darrell Evans","startTime":215.88,"endTime":218.64,"body":"conversation is to think about"},{"speaker":"Darrell Evans","startTime":215.88,"endTime":218.64,"body":"your prospect from the"},{"speaker":"Darrell Evans","startTime":218.64,"endTime":222.36,"body":"standpoint of what I like to"},{"speaker":"Darrell Evans","startTime":218.64,"endTime":222.36,"body":"call triggering events. When"},{"speaker":"Darrell Evans","startTime":222.36,"endTime":225.15,"body":"we're marketing online, when we"},{"speaker":"Darrell Evans","startTime":222.36,"endTime":225.15,"body":"market offline, it doesn't"},{"speaker":"Darrell Evans","startTime":225.15,"endTime":227.67,"body":"really matter where the channel"},{"speaker":"Darrell Evans","startTime":225.15,"endTime":227.67,"body":"is, because the channel is"},{"speaker":"Darrell Evans","startTime":227.67,"endTime":230.88,"body":"agnostic to this thought"},{"speaker":"Darrell Evans","startTime":227.67,"endTime":230.88,"body":"process. It's always about"},{"speaker":"Darrell Evans","startTime":230.88,"endTime":235.14,"body":"whether we can identify a"},{"speaker":"Darrell Evans","startTime":230.88,"endTime":235.14,"body":"triggering event in our ideal"},{"speaker":"Darrell Evans","startTime":235.2,"endTime":242.13,"body":"prospects life, that will get"},{"speaker":"Darrell Evans","startTime":235.2,"endTime":242.13,"body":"them moving in the direction to"},{"speaker":"Darrell Evans","startTime":242.13,"endTime":246.57,"body":"solve their problem. And I like"},{"speaker":"Darrell Evans","startTime":242.13,"endTime":246.57,"body":"to say that because it doesn't"},{"speaker":"Darrell Evans","startTime":246.57,"endTime":249.15,"body":"really matter what you sell, it"},{"speaker":"Darrell Evans","startTime":246.57,"endTime":249.15,"body":"doesn't matter if you sell a"},{"speaker":"Darrell Evans","startTime":249.15,"endTime":252.03,"body":"product or a service or you're"},{"speaker":"Darrell Evans","startTime":249.15,"endTime":252.03,"body":"an expert, or you're a speaker"},{"speaker":"Darrell Evans","startTime":252.03,"endTime":255.54,"body":"or you're a coach, your"},{"speaker":"Darrell Evans","startTime":252.03,"endTime":255.54,"body":"purchaser will have some"},{"speaker":"Darrell Evans","startTime":255.54,"endTime":258.78,"body":"triggering events. So the job"},{"speaker":"Darrell Evans","startTime":255.54,"endTime":258.78,"body":"number one before we break down"},{"speaker":"Darrell Evans","startTime":258.78,"endTime":262.62,"body":"the framework really quickly, is"},{"speaker":"Darrell Evans","startTime":258.78,"endTime":262.62,"body":"to make sure that we spend some"},{"speaker":"Darrell Evans","startTime":262.62,"endTime":266.58,"body":"time for an hour or two and just"},{"speaker":"Darrell Evans","startTime":262.62,"endTime":266.58,"body":"jot down those triggering"},{"speaker":"Darrell Evans","startTime":266.58,"endTime":269.73,"body":"events. Where do you get them"},{"speaker":"Darrell Evans","startTime":266.58,"endTime":269.73,"body":"from? You get them from the"},{"speaker":"Darrell Evans","startTime":269.73,"endTime":272.37,"body":"questions that you've been"},{"speaker":"Darrell Evans","startTime":269.73,"endTime":272.37,"body":"asked. You get them from those"},{"speaker":"Darrell Evans","startTime":272.37,"endTime":276.6,"body":"discovery calls that you've ran,"},{"speaker":"Darrell Evans","startTime":272.37,"endTime":276.6,"body":"you get them from the search"},{"speaker":"Darrell Evans","startTime":276.6,"endTime":279.78,"body":"queries on Google that you can"},{"speaker":"Darrell Evans","startTime":276.6,"endTime":279.78,"body":"do from keyword research tools"},{"speaker":"Darrell Evans","startTime":279.78,"endTime":284.49,"body":"all over the internet. The"},{"speaker":"Darrell Evans","startTime":279.78,"endTime":284.49,"body":"triggering events will lead you"},{"speaker":"Darrell Evans","startTime":284.49,"endTime":289.56,"body":"to what I like to call step one,"},{"speaker":"Darrell Evans","startTime":284.49,"endTime":289.56,"body":"in the framework that I call"},{"speaker":"Darrell Evans","startTime":289.56,"endTime":296.61,"body":"CORE, which the C stands for,"},{"speaker":"Darrell Evans","startTime":289.56,"endTime":296.61,"body":"then creating an offer, video or"},{"speaker":"Darrell Evans","startTime":296.61,"endTime":303.03,"body":"resource, that can quickly solve"},{"speaker":"Darrell Evans","startTime":296.61,"endTime":303.03,"body":"a problem that your prospect"},{"speaker":"Darrell Evans","startTime":303.03,"endTime":308.88,"body":"has, without your help. And this"},{"speaker":"Darrell Evans","startTime":303.03,"endTime":308.88,"body":"is the distinction."},{"speaker":"Pete Mohr","startTime":308.97,"endTime":310.92,"body":"Yeah, that's a"},{"speaker":"Pete Mohr","startTime":308.97,"endTime":310.92,"body":"distinction."},{"speaker":"Darrell Evans","startTime":311.01,"endTime":314.88,"body":"Pete, we want to"},{"speaker":"Darrell Evans","startTime":311.01,"endTime":314.88,"body":"sell stuff all the time, right?"},{"speaker":"Pete Mohr","startTime":314.88,"endTime":315.12,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":315.12,"endTime":318.39,"body":"And we feel like"},{"speaker":"Darrell Evans","startTime":315.12,"endTime":318.39,"body":"if we give them the solution"},{"speaker":"Darrell Evans","startTime":318.39,"endTime":322.5,"body":"without our help, then they will"},{"speaker":"Darrell Evans","startTime":318.39,"endTime":322.5,"body":"never need us. But Pete, you and"},{"speaker":"Darrell Evans","startTime":322.5,"endTime":326.52,"body":"I both know the vast majority of"},{"speaker":"Darrell Evans","startTime":322.5,"endTime":326.52,"body":"consumers are not do it"},{"speaker":"Darrell Evans","startTime":326.52,"endTime":331.77,"body":"yourselfers. Right? They are not"},{"speaker":"Darrell Evans","startTime":326.52,"endTime":331.77,"body":"do it yourselfers, my business"},{"speaker":"Darrell Evans","startTime":331.77,"endTime":333.96,"body":"partner and I we joke all the"},{"speaker":"Darrell Evans","startTime":331.77,"endTime":333.96,"body":"time, my business partner is"},{"speaker":"Darrell Evans","startTime":333.96,"endTime":338.7,"body":"named Stormy. And he goes and"},{"speaker":"Darrell Evans","startTime":333.96,"endTime":338.7,"body":"shops at Home Depot because he"},{"speaker":"Darrell Evans","startTime":338.7,"endTime":341.34,"body":"will renovate anything in his"},{"speaker":"Darrell Evans","startTime":338.7,"endTime":341.34,"body":"house. If it breaks in his"},{"speaker":"Darrell Evans","startTime":341.34,"endTime":344.94,"body":"house, he's gonna go fix it. I"},{"speaker":"Darrell Evans","startTime":341.34,"endTime":344.94,"body":"shop at Lowe's. So we joke, I'm"},{"speaker":"Darrell Evans","startTime":344.94,"endTime":347.16,"body":"a Lowe's guy, because I ain't"},{"speaker":"Darrell Evans","startTime":344.94,"endTime":347.16,"body":"fixing it it because I'm gonna"},{"speaker":"Darrell Evans","startTime":347.16,"endTime":349.65,"body":"go right to the person and hire"},{"speaker":"Darrell Evans","startTime":347.16,"endTime":349.65,"body":"them and say, Come with me."},{"speaker":"Pete Mohr","startTime":351.36,"endTime":353.94,"body":"Exactyl. Yeah, the"},{"speaker":"Pete Mohr","startTime":351.36,"endTime":353.94,"body":"done for you model. Yeah."},{"speaker":"Darrell Evans","startTime":353.66,"endTime":355.43,"body":"That's right."},{"speaker":"Darrell Evans","startTime":353.66,"endTime":355.43,"body":"Yeah, the vast majority of"},{"speaker":"Darrell Evans","startTime":355.43,"endTime":359.87,"body":"people, the vast majority of"},{"speaker":"Darrell Evans","startTime":355.43,"endTime":359.87,"body":"high, high achievers understand"},{"speaker":"Darrell Evans","startTime":359.87,"endTime":363.32,"body":"the value of their time. They"},{"speaker":"Darrell Evans","startTime":359.87,"endTime":363.32,"body":"want to understand the solution"},{"speaker":"Darrell Evans","startTime":363.32,"endTime":365.51,"body":"to the problem, but then they"},{"speaker":"Darrell Evans","startTime":363.32,"endTime":365.51,"body":"want to get out of the way,"},{"speaker":"Darrell Evans","startTime":365.66,"endTime":366.98,"body":"right? They just want to get out"},{"speaker":"Darrell Evans","startTime":365.66,"endTime":366.98,"body":"of the way."},{"speaker":"Pete Mohr","startTime":367.13,"endTime":368.09,"body":"Let the pros do it."},{"speaker":"Darrell Evans","startTime":368.0,"endTime":370.31,"body":"That's right."},{"speaker":"Darrell Evans","startTime":368.0,"endTime":370.31,"body":"Now, we don't have enough time"},{"speaker":"Darrell Evans","startTime":370.31,"endTime":372.95,"body":"to break down all the various"},{"speaker":"Darrell Evans","startTime":370.31,"endTime":372.95,"body":"ways but your mark, your, your"},{"speaker":"Darrell Evans","startTime":372.95,"endTime":376.01,"body":"audience is savvy, right. But I"},{"speaker":"Darrell Evans","startTime":372.95,"endTime":376.01,"body":"think the key is, you've got to"},{"speaker":"Darrell Evans","startTime":376.01,"endTime":380.66,"body":"know what it is that will help"},{"speaker":"Darrell Evans","startTime":376.01,"endTime":380.66,"body":"them get a win. What is a quick"},{"speaker":"Darrell Evans","startTime":380.66,"endTime":382.94,"body":"win for them? And you should"},{"speaker":"Darrell Evans","startTime":380.66,"endTime":382.94,"body":"know what that is in your"},{"speaker":"Darrell Evans","startTime":382.94,"endTime":386.36,"body":"business. Step two. And this is"},{"speaker":"Darrell Evans","startTime":382.94,"endTime":386.36,"body":"what's really interesting. I"},{"speaker":"Darrell Evans","startTime":386.39,"endTime":391.67,"body":"audit, probably north of 200"},{"speaker":"Darrell Evans","startTime":386.39,"endTime":391.67,"body":"websites still a year, and the"},{"speaker":"Darrell Evans","startTime":391.67,"endTime":398.6,"body":"vast majority in probably the 80"},{"speaker":"Darrell Evans","startTime":391.67,"endTime":398.6,"body":"to 90% range, they may have said"},{"speaker":"Darrell Evans","startTime":398.6,"endTime":402.44,"body":"offer, they may have said"},{"speaker":"Darrell Evans","startTime":398.6,"endTime":402.44,"body":"invitation for free. And I never"},{"speaker":"Darrell Evans","startTime":402.44,"endTime":404.9,"body":"see it offered on the website,"},{"speaker":"Darrell Evans","startTime":402.44,"endTime":404.9,"body":"can't find it. We'll get into a"},{"speaker":"Darrell Evans","startTime":404.9,"endTime":406.97,"body":"meeting and they'll tell me oh"},{"speaker":"Darrell Evans","startTime":404.9,"endTime":406.97,"body":"yeah, Darrell, we created this"},{"speaker":"Darrell Evans","startTime":406.97,"endTime":409.16,"body":"resource or that resource. We"},{"speaker":"Darrell Evans","startTime":406.97,"endTime":409.16,"body":"have this video, we have that"},{"speaker":"Darrell Evans","startTime":409.16,"endTime":411.62,"body":"video, we have this webinar,"},{"speaker":"Darrell Evans","startTime":409.16,"endTime":411.62,"body":"blah, blah, blah. And I'm like,"},{"speaker":"Darrell Evans","startTime":411.8,"endTime":415.31,"body":"I don't see a pop up. I don't"},{"speaker":"Darrell Evans","startTime":411.8,"endTime":415.31,"body":"see a slide in. I don't see a"},{"speaker":"Darrell Evans","startTime":415.31,"endTime":418.97,"body":"landing page. I don't see it on"},{"speaker":"Darrell Evans","startTime":415.31,"endTime":418.97,"body":"your social media. I don't see"},{"speaker":"Darrell Evans","startTime":418.97,"endTime":422.87,"body":"it anywhere. And so step number"},{"speaker":"Darrell Evans","startTime":418.97,"endTime":422.87,"body":"two is you've got to find"},{"speaker":"Darrell Evans","startTime":422.87,"endTime":426.59,"body":"creative ways to offer it Pete."},{"speaker":"Darrell Evans","startTime":422.87,"endTime":426.59,"body":"And here's the reason why. Pete,"},{"speaker":"Darrell Evans","startTime":426.59,"endTime":429.41,"body":"you might hopefully agree with"},{"speaker":"Darrell Evans","startTime":426.59,"endTime":429.41,"body":"this, and that is that email,"},{"speaker":"Darrell Evans","startTime":429.44,"endTime":433.55,"body":"still to this day, despite all"},{"speaker":"Darrell Evans","startTime":429.44,"endTime":433.55,"body":"of the popularity of Tik Tok and"},{"speaker":"Darrell Evans","startTime":433.55,"endTime":436.28,"body":"Instagram and Facebook and"},{"speaker":"Darrell Evans","startTime":433.55,"endTime":436.28,"body":"Google ads and all of the"},{"speaker":"Darrell Evans","startTime":436.28,"endTime":440.21,"body":"socials. Despite all of the"},{"speaker":"Darrell Evans","startTime":436.28,"endTime":440.21,"body":"popularity of those channels,"},{"speaker":"Darrell Evans","startTime":440.21,"endTime":442.67,"body":"and I'm a huge fan of them, we"},{"speaker":"Darrell Evans","startTime":440.21,"endTime":442.67,"body":"actually yet leverage those"},{"speaker":"Darrell Evans","startTime":442.67,"endTime":448.16,"body":"channels in this framework. The"},{"speaker":"Darrell Evans","startTime":442.67,"endTime":448.16,"body":"number one ROI driver to your"},{"speaker":"Darrell Evans","startTime":448.16,"endTime":451.91,"body":"digital marketing efforts is"},{"speaker":"Darrell Evans","startTime":448.16,"endTime":451.91,"body":"still your email address, is"},{"speaker":"Darrell Evans","startTime":451.91,"endTime":453.41,"body":"still your email list."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":453.53,"endTime":455.72,"body":"I"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":453.53,"endTime":455.72,"body":"couldn't agree more. I mean, the"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":455.72,"endTime":459.26,"body":"most important thing that we can"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":455.72,"endTime":459.26,"body":"do is to get an email from a"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":459.26,"endTime":463.55,"body":"client so that we have, we own"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":459.26,"endTime":463.55,"body":"that connection base and it's up"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":463.55,"endTime":467.75,"body":"to us to to own that and to make"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":463.55,"endTime":467.75,"body":"sure that we're delivering the,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":467.81,"endTime":470.87,"body":"what they want through it,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":467.81,"endTime":470.87,"body":"right? Because all the other"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":470.87,"endTime":473.96,"body":"things, the social, the"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":470.87,"endTime":473.96,"body":"Instagram and Facebook and Tik"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":473.96,"endTime":476.75,"body":"Tok and everything, those"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":473.96,"endTime":476.75,"body":"algorithms you don't own, but"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":476.75,"endTime":479.15,"body":"you still own the email, right?"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":476.75,"endTime":479.15,"body":"And . . ."},{"speaker":"Darrell Evans","startTime":479.15,"endTime":479.18,"body":"100%"},{"speaker":"Pete Mohr","startTime":479.18,"endTime":480.89,"body":". . . from that"},{"speaker":"Pete Mohr","startTime":479.18,"endTime":480.89,"body":"perspective, you've got to"},{"speaker":"Pete Mohr","startTime":480.89,"endTime":484.25,"body":"deliver the quality of the"},{"speaker":"Pete Mohr","startTime":480.89,"endTime":484.25,"body":"communication through there. And"},{"speaker":"Pete Mohr","startTime":484.37,"endTime":486.29,"body":"that's when you get your"},{"speaker":"Pete Mohr","startTime":484.37,"endTime":486.29,"body":"conversion, right Darrell?"},{"speaker":"Darrell Evans","startTime":486.0,"endTime":489.6,"body":"100% 100%, you"},{"speaker":"Darrell Evans","startTime":486.0,"endTime":489.6,"body":"used the key word \"own\" right?"},{"speaker":"Darrell Evans","startTime":489.6,"endTime":492.36,"body":"We don't own these platforms, it"},{"speaker":"Darrell Evans","startTime":489.6,"endTime":492.36,"body":"wasn't about four or five months"},{"speaker":"Darrell Evans","startTime":492.36,"endTime":494.64,"body":"ago that Facebook and Instagram"},{"speaker":"Darrell Evans","startTime":492.36,"endTime":494.64,"body":"went down. Now that's not going"},{"speaker":"Darrell Evans","startTime":494.64,"endTime":497.25,"body":"to happen every year. All of"},{"speaker":"Darrell Evans","startTime":494.64,"endTime":497.25,"body":"these platforms will have an"},{"speaker":"Darrell Evans","startTime":497.25,"endTime":500.55,"body":"inevitable outage. But the"},{"speaker":"Darrell Evans","startTime":497.25,"endTime":500.55,"body":"reality is you can't build your"},{"speaker":"Darrell Evans","startTime":500.55,"endTime":505.29,"body":"business on rented land, on"},{"speaker":"Darrell Evans","startTime":500.55,"endTime":505.29,"body":"rented soil. And listen, I talk"},{"speaker":"Darrell Evans","startTime":505.29,"endTime":507.15,"body":"to enough business owners"},{"speaker":"Darrell Evans","startTime":505.29,"endTime":507.15,"body":"throughout a calendar year to"},{"speaker":"Darrell Evans","startTime":507.15,"endTime":510.33,"body":"know that they are frustrated"},{"speaker":"Darrell Evans","startTime":507.15,"endTime":510.33,"body":"every time something changes in"},{"speaker":"Darrell Evans","startTime":510.33,"endTime":514.68,"body":"the algorithm. And the reality"},{"speaker":"Darrell Evans","startTime":510.33,"endTime":514.68,"body":"is they are in business to make"},{"speaker":"Darrell Evans","startTime":514.68,"endTime":519.81,"body":"money. And if you don't pay to"},{"speaker":"Darrell Evans","startTime":514.68,"endTime":519.81,"body":"use the product, you are the"},{"speaker":"Darrell Evans","startTime":519.81,"endTime":524.52,"body":"product. Now what that means"},{"speaker":"Darrell Evans","startTime":519.81,"endTime":524.52,"body":"simply is this, if you don't pay"},{"speaker":"Darrell Evans","startTime":524.52,"endTime":527.97,"body":"a subscription fee to log into"},{"speaker":"Darrell Evans","startTime":524.52,"endTime":527.97,"body":"any of these platforms, then"},{"speaker":"Darrell Evans","startTime":527.97,"endTime":530.22,"body":"they are gathering data. You"},{"speaker":"Darrell Evans","startTime":527.97,"endTime":530.22,"body":"don't have to like it. I'm not,"},{"speaker":"Darrell Evans","startTime":530.22,"endTime":533.25,"body":"I'm a, I'm a consumer too, I"},{"speaker":"Darrell Evans","startTime":530.22,"endTime":533.25,"body":"don't, I'm kind of 50, 50. I"},{"speaker":"Darrell Evans","startTime":533.25,"endTime":536.76,"body":"love the opportunity, but I hate"},{"speaker":"Darrell Evans","startTime":533.25,"endTime":536.76,"body":"the privacy issues. I'm with you"},{"speaker":"Darrell Evans","startTime":536.79,"endTime":539.01,"body":"if you're in the listening"},{"speaker":"Darrell Evans","startTime":536.79,"endTime":539.01,"body":"audience and you're irritated."},{"speaker":"Darrell Evans","startTime":539.37,"endTime":542.91,"body":"I'm not pro Zuck all day, right?"},{"speaker":"Darrell Evans","startTime":539.37,"endTime":542.91,"body":"I'm just saying."},{"speaker":"Pete Mohr","startTime":542.94,"endTime":543.57,"body":"I hear you."},{"speaker":"Darrell Evans","startTime":543.63,"endTime":545.7,"body":"But we have to"},{"speaker":"Darrell Evans","startTime":543.63,"endTime":545.7,"body":"understand the process. So the"},{"speaker":"Darrell Evans","startTime":545.7,"endTime":548.01,"body":"point of the matter though, is"},{"speaker":"Darrell Evans","startTime":545.7,"endTime":548.01,"body":"we've got to build that email"},{"speaker":"Darrell Evans","startTime":548.01,"endTime":551.67,"body":"list which is step two, and"},{"speaker":"Darrell Evans","startTime":548.01,"endTime":551.67,"body":"listen, you've got to do a lot"},{"speaker":"Darrell Evans","startTime":551.67,"endTime":555.3,"body":"more work today to get an email"},{"speaker":"Darrell Evans","startTime":551.67,"endTime":555.3,"body":"from someone because nobody"},{"speaker":"Darrell Evans","startTime":555.3,"endTime":557.19,"body":"wants to be on another email"},{"speaker":"Darrell Evans","startTime":555.3,"endTime":557.19,"body":"newsletter."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":560.69,"endTime":563.24,"body":"The"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":560.69,"endTime":563.24,"body":"other day I asked a client, Do"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":563.24,"endTime":566.69,"body":"you know what you want and she"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":563.24,"endTime":566.69,"body":"said you know what, I really"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":566.69,"endTime":570.02,"body":"don't know what I want. So I"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":566.69,"endTime":570.02,"body":"created a one page document"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":570.02,"endTime":575.12,"body":"called The Want Clarifier and it"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":570.02,"endTime":575.12,"body":"takes you through the idea and"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":575.15,"endTime":579.17,"body":"into the activation so you can"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":575.15,"endTime":579.17,"body":"understand what it is you want,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":579.17,"endTime":582.92,"body":"fully flush it out and then set"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":579.17,"endTime":582.92,"body":"up a plan to activate it. If"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":582.92,"endTime":586.7,"body":"you'd like a copy of the one"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":582.92,"endTime":586.7,"body":"page Want Clarifier, just go to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":586.7,"endTime":590.6,"body":"www.simplifyingentrepreneurship.com/want."},{"speaker":"Darrell Evans","startTime":594.05,"endTime":595.88,"body":"No one woke up"},{"speaker":"Darrell Evans","startTime":594.05,"endTime":595.88,"body":"today saying let me give"},{"speaker":"Darrell Evans","startTime":595.88,"endTime":599.3,"body":"somebody my email address and I"},{"speaker":"Darrell Evans","startTime":595.88,"endTime":599.3,"body":"see it because out of the"},{"speaker":"Darrell Evans","startTime":599.33,"endTime":602.54,"body":"hundreds and hundreds and"},{"speaker":"Darrell Evans","startTime":599.33,"endTime":602.54,"body":"hundreds of monthly, weekly"},{"speaker":"Darrell Evans","startTime":602.54,"endTime":604.91,"body":"conversions that come through"},{"speaker":"Darrell Evans","startTime":602.54,"endTime":604.91,"body":"the channels that we have to"},{"speaker":"Darrell Evans","startTime":604.91,"endTime":609.38,"body":"manage, I can tell you with"},{"speaker":"Darrell Evans","startTime":604.91,"endTime":609.38,"body":"clarity, that it's starting to"},{"speaker":"Darrell Evans","startTime":609.38,"endTime":613.52,"body":"head upwards to 30 and 40% of"},{"speaker":"Darrell Evans","startTime":609.38,"endTime":613.52,"body":"people will put in a bad email"},{"speaker":"Darrell Evans","startTime":613.52,"endTime":617.42,"body":"address just to get the free"},{"speaker":"Darrell Evans","startTime":613.52,"endTime":617.42,"body":"resource, because of the way we"},{"speaker":"Darrell Evans","startTime":617.42,"endTime":623.3,"body":"have not honored their attention"},{"speaker":"Darrell Evans","startTime":617.42,"endTime":623.3,"body":"after we've gotten the email"},{"speaker":"Darrell Evans","startTime":623.3,"endTime":626.87,"body":"address. So the days are gone"},{"speaker":"Darrell Evans","startTime":623.3,"endTime":626.87,"body":"when you just get an email"},{"speaker":"Darrell Evans","startTime":626.87,"endTime":631.28,"body":"address and put them through"},{"speaker":"Darrell Evans","startTime":626.87,"endTime":631.28,"body":"this hard pitch, five part email"},{"speaker":"Darrell Evans","startTime":631.28,"endTime":634.94,"body":"sales sequence. You burn them"},{"speaker":"Darrell Evans","startTime":631.28,"endTime":634.94,"body":"out, and then they will just, so"},{"speaker":"Darrell Evans","startTime":634.94,"endTime":637.91,"body":"I'm seeing this everyday Pete"},{"speaker":"Darrell Evans","startTime":634.94,"endTime":637.91,"body":"where the number of bounced"},{"speaker":"Darrell Evans","startTime":637.91,"endTime":640.94,"body":"emails in our clients accounts,"},{"speaker":"Darrell Evans","startTime":637.91,"endTime":640.94,"body":"we use, we're a HubSpot agency"},{"speaker":"Darrell Evans","startTime":640.94,"endTime":643.34,"body":"so we use HubSpot and we can"},{"speaker":"Darrell Evans","startTime":640.94,"endTime":643.34,"body":"track this stuff very easily."},{"speaker":"Darrell Evans","startTime":643.34,"endTime":647.33,"body":"And HubSpot is extremely forward"},{"speaker":"Darrell Evans","startTime":643.34,"endTime":647.33,"body":"about how to help us monitor"},{"speaker":"Darrell Evans","startTime":647.33,"endTime":649.49,"body":"those things. But the number one"},{"speaker":"Darrell Evans","startTime":647.33,"endTime":649.49,"body":"thing is you've got to have"},{"speaker":"Darrell Evans","startTime":649.49,"endTime":653.54,"body":"engagement, which actually Pete"},{"speaker":"Darrell Evans","startTime":649.49,"endTime":653.54,"body":"leads me to step three. And that"},{"speaker":"Darrell Evans","startTime":653.54,"endTime":655.55,"body":"is everybody won't take your"},{"speaker":"Darrell Evans","startTime":653.54,"endTime":655.55,"body":"offer, right?"},{"speaker":"Pete Mohr","startTime":655.55,"endTime":655.61,"body":"No."},{"speaker":"Darrell Evans","startTime":655.66,"endTime":658.33,"body":"You should be"},{"speaker":"Darrell Evans","startTime":655.66,"endTime":658.33,"body":"looking for 1% to 2% conversion"},{"speaker":"Darrell Evans","startTime":658.33,"endTime":661.09,"body":"rate on your website to take"},{"speaker":"Darrell Evans","startTime":658.33,"endTime":661.09,"body":"those offers. But that leaves"},{"speaker":"Darrell Evans","startTime":661.12,"endTime":664.81,"body":"98% of people who are not going"},{"speaker":"Darrell Evans","startTime":661.12,"endTime":664.81,"body":"to take it. And so now the key"},{"speaker":"Darrell Evans","startTime":664.81,"endTime":669.31,"body":"is now we go back to the"},{"speaker":"Darrell Evans","startTime":664.81,"endTime":669.31,"body":"platforms that we know that"},{"speaker":"Darrell Evans","startTime":669.31,"endTime":672.04,"body":"through their mobile phones and"},{"speaker":"Darrell Evans","startTime":669.31,"endTime":672.04,"body":"through their desktops, believe"},{"speaker":"Darrell Evans","startTime":672.04,"endTime":674.71,"body":"it or not, there's all this hype"},{"speaker":"Darrell Evans","startTime":672.04,"endTime":674.71,"body":"that no one uses a desktop"},{"speaker":"Darrell Evans","startTime":674.71,"endTime":676.75,"body":"computer anymore. That's just"},{"speaker":"Darrell Evans","startTime":674.71,"endTime":676.75,"body":"not true. I see enough"},{"speaker":"Darrell Evans","startTime":676.75,"endTime":680.71,"body":"analytics. I can tell you that"},{"speaker":"Darrell Evans","startTime":676.75,"endTime":680.71,"body":"75%, 80% of most of our clients"},{"speaker":"Darrell Evans","startTime":680.71,"endTime":684.76,"body":"websites are still getting"},{"speaker":"Darrell Evans","startTime":680.71,"endTime":684.76,"body":"traffic from desktop. So but,"},{"speaker":"Darrell Evans","startTime":684.79,"endTime":687.76,"body":"but, point being is now we go"},{"speaker":"Darrell Evans","startTime":684.79,"endTime":687.76,"body":"back to the platform and we say"},{"speaker":"Darrell Evans","startTime":687.76,"endTime":691.57,"body":"okay, we now know if we've done"},{"speaker":"Darrell Evans","startTime":687.76,"endTime":691.57,"body":"what I call the digital"},{"speaker":"Darrell Evans","startTime":691.57,"endTime":696.34,"body":"technology setup properly,"},{"speaker":"Darrell Evans","startTime":691.57,"endTime":696.34,"body":"right? If we've done the right"},{"speaker":"Darrell Evans","startTime":696.34,"endTime":699.76,"body":"work on our website, meaning we"},{"speaker":"Darrell Evans","startTime":696.34,"endTime":699.76,"body":"can now see who's touched our"},{"speaker":"Darrell Evans","startTime":699.76,"endTime":702.94,"body":"website in some way, shape or"},{"speaker":"Darrell Evans","startTime":699.76,"endTime":702.94,"body":"form, we can now go back and"},{"speaker":"Darrell Evans","startTime":702.94,"endTime":706.18,"body":"start putting people in buckets."},{"speaker":"Darrell Evans","startTime":702.94,"endTime":706.18,"body":"What I like to call, I call them"},{"speaker":"Darrell Evans","startTime":706.18,"endTime":709.48,"body":"digital buckets. People, we may"},{"speaker":"Darrell Evans","startTime":706.18,"endTime":709.48,"body":"not know their name, we may not"},{"speaker":"Darrell Evans","startTime":709.48,"endTime":712.12,"body":"know where they're from, we may"},{"speaker":"Darrell Evans","startTime":709.48,"endTime":712.12,"body":"not know their age, but we just"},{"speaker":"Darrell Evans","startTime":712.12,"endTime":714.85,"body":"simply start putting people in"},{"speaker":"Darrell Evans","startTime":712.12,"endTime":714.85,"body":"buckets. And for the sake of"},{"speaker":"Darrell Evans","startTime":714.85,"endTime":717.37,"body":"this, you can do it on all the"},{"speaker":"Darrell Evans","startTime":714.85,"endTime":717.37,"body":"platforms, Google, Facebook,"},{"speaker":"Darrell Evans","startTime":717.37,"endTime":719.74,"body":"Instagram, LinkedIn, all of"},{"speaker":"Darrell Evans","startTime":717.37,"endTime":719.74,"body":"them. And we recommend you"},{"speaker":"Darrell Evans","startTime":719.74,"endTime":722.11,"body":"should set up these buckets on"},{"speaker":"Darrell Evans","startTime":719.74,"endTime":722.11,"body":"all of them because you're not,"},{"speaker":"Darrell Evans","startTime":722.11,"endTime":724.3,"body":"you don't know where your"},{"speaker":"Darrell Evans","startTime":722.11,"endTime":724.3,"body":"customer is all the time. But we"},{"speaker":"Darrell Evans","startTime":724.3,"endTime":728.32,"body":"then will take, and step three"},{"speaker":"Darrell Evans","startTime":724.3,"endTime":728.32,"body":"is, we now use a very simple"},{"speaker":"Darrell Evans","startTime":728.32,"endTime":732.07,"body":"dollar per day strategy. You"},{"speaker":"Darrell Evans","startTime":728.32,"endTime":732.07,"body":"know, Pete in your market and"},{"speaker":"Darrell Evans","startTime":732.07,"endTime":734.47,"body":"your coaching, you may hear some"},{"speaker":"Darrell Evans","startTime":732.07,"endTime":734.47,"body":"of this, I know I hear it in my"},{"speaker":"Darrell Evans","startTime":734.47,"endTime":739.18,"body":"world. And that is everyone"},{"speaker":"Darrell Evans","startTime":734.47,"endTime":739.18,"body":"seems to still believe that"},{"speaker":"Darrell Evans","startTime":739.3,"endTime":743.71,"body":"know, like and trust factor"},{"speaker":"Darrell Evans","startTime":739.3,"endTime":743.71,"body":"matters. But yet, the person"},{"speaker":"Darrell Evans","startTime":743.71,"endTime":747.52,"body":"visited the website, looked at"},{"speaker":"Darrell Evans","startTime":743.71,"endTime":747.52,"body":"one or two pages and left, you"},{"speaker":"Darrell Evans","startTime":747.52,"endTime":751.06,"body":"made a if you did step two, you"},{"speaker":"Darrell Evans","startTime":747.52,"endTime":751.06,"body":"made an attempt to get an email"},{"speaker":"Darrell Evans","startTime":751.06,"endTime":754.24,"body":"address to start building a"},{"speaker":"Darrell Evans","startTime":751.06,"endTime":754.24,"body":"relationship. But then you just"},{"speaker":"Darrell Evans","startTime":754.24,"endTime":757.6,"body":"forget about them. And the rest"},{"speaker":"Darrell Evans","startTime":754.24,"endTime":757.6,"body":"of their day, the rest of their"},{"speaker":"Darrell Evans","startTime":757.6,"endTime":762.16,"body":"day is going to be on Facebook,"},{"speaker":"Darrell Evans","startTime":757.6,"endTime":762.16,"body":"Instagram, Google, YouTube, etc."},{"speaker":"Pete Mohr","startTime":762.16,"endTime":762.4,"body":"Exactly."},{"speaker":"Darrell Evans","startTime":762.4,"endTime":766.42,"body":"And yet, we won't"},{"speaker":"Darrell Evans","startTime":762.4,"endTime":766.42,"body":"show up there to continue the"},{"speaker":"Darrell Evans","startTime":766.42,"endTime":771.13,"body":"dialogue. And it's just complete"},{"speaker":"Darrell Evans","startTime":766.42,"endTime":771.13,"body":"180 of what we would do in a"},{"speaker":"Darrell Evans","startTime":771.13,"endTime":774.49,"body":"networking environment which,"},{"speaker":"Darrell Evans","startTime":771.13,"endTime":774.49,"body":"right? If we go to a networking"},{"speaker":"Darrell Evans","startTime":774.49,"endTime":776.92,"body":"event, we will talk to the"},{"speaker":"Darrell Evans","startTime":774.49,"endTime":776.92,"body":"person until."},{"speaker":"Pete Mohr","startTime":777.61,"endTime":778.27,"body":"Yeah, right."},{"speaker":"Darrell Evans","startTime":778.75,"endTime":781.0,"body":"So we go in step"},{"speaker":"Darrell Evans","startTime":778.75,"endTime":781.0,"body":"three, and we go and we look at"},{"speaker":"Darrell Evans","startTime":781.0,"endTime":784.57,"body":"how do we set up very small,"},{"speaker":"Darrell Evans","startTime":781.0,"endTime":784.57,"body":"inexpensive, any business owner"},{"speaker":"Darrell Evans","startTime":784.57,"endTime":787.99,"body":"can afford, top of mind"},{"speaker":"Darrell Evans","startTime":784.57,"endTime":787.99,"body":"awareness campaigns, using these"},{"speaker":"Darrell Evans","startTime":787.99,"endTime":790.51,"body":"audience buckets with Facebook"},{"speaker":"Darrell Evans","startTime":787.99,"endTime":790.51,"body":"and Instagram, and what are we"},{"speaker":"Darrell Evans","startTime":790.51,"endTime":792.46,"body":"doing? We're not pitching them"},{"speaker":"Darrell Evans","startTime":790.51,"endTime":792.46,"body":"to buy something, we're not"},{"speaker":"Darrell Evans","startTime":792.46,"endTime":795.34,"body":"pitching them to come back and"},{"speaker":"Darrell Evans","startTime":792.46,"endTime":795.34,"body":"even get our thing. We are just"},{"speaker":"Darrell Evans","startTime":795.34,"endTime":799.12,"body":"literally trying to share our"},{"speaker":"Darrell Evans","startTime":795.34,"endTime":799.12,"body":"high level of expertise, because"},{"speaker":"Darrell Evans","startTime":799.12,"endTime":801.85,"body":"they ventured to our website to"},{"speaker":"Darrell Evans","startTime":799.12,"endTime":801.85,"body":"try to solve a problem or they"},{"speaker":"Darrell Evans","startTime":801.85,"endTime":804.61,"body":"had a question on their mind."},{"speaker":"Darrell Evans","startTime":801.85,"endTime":804.61,"body":"And so we structure these"},{"speaker":"Darrell Evans","startTime":804.61,"endTime":807.49,"body":"together. And finally, Pete step"},{"speaker":"Darrell Evans","startTime":804.61,"endTime":807.49,"body":"four is of course, where we"},{"speaker":"Darrell Evans","startTime":807.49,"endTime":812.2,"body":"talked about earlier, which is"},{"speaker":"Darrell Evans","startTime":807.49,"endTime":812.2,"body":"email nurturing, not to hard"},{"speaker":"Darrell Evans","startTime":812.2,"endTime":815.35,"body":"sell, but to actually to build a"},{"speaker":"Darrell Evans","startTime":812.2,"endTime":815.35,"body":"relationship, right, so . . ."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":815.35,"endTime":816.13,"body":"Call"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":815.35,"endTime":816.13,"body":"you friend."},{"speaker":"Darrell Evans","startTime":816.34,"endTime":816.7,"body":"That's it."},{"speaker":"Pete Mohr","startTime":816.7,"endTime":819.46,"body":"And you know, and"},{"speaker":"Pete Mohr","startTime":816.7,"endTime":819.46,"body":"when they're ready to raise"},{"speaker":"Pete Mohr","startTime":819.46,"endTime":821.29,"body":"their hand, you're there for"},{"speaker":"Pete Mohr","startTime":819.46,"endTime":821.29,"body":"them, right?"},{"speaker":"Darrell Evans","startTime":821.92,"endTime":823.81,"body":"That's the idea."},{"speaker":"Darrell Evans","startTime":821.92,"endTime":823.81,"body":"And I learned this framework"},{"speaker":"Darrell Evans","startTime":823.81,"endTime":827.26,"body":"before the internet started. And"},{"speaker":"Darrell Evans","startTime":823.81,"endTime":827.26,"body":"so I started my world in direct"},{"speaker":"Darrell Evans","startTime":827.26,"endTime":831.04,"body":"mail. And when I was able to get"},{"speaker":"Darrell Evans","startTime":827.26,"endTime":831.04,"body":"a prospect who opened a piece of"},{"speaker":"Darrell Evans","startTime":831.04,"endTime":834.4,"body":"mail of mine and contacted my"},{"speaker":"Darrell Evans","startTime":831.04,"endTime":834.4,"body":"office, this is in the 90s, I'm"},{"speaker":"Darrell Evans","startTime":834.4,"endTime":835.45,"body":"dating myself a little bit."},{"speaker":"Pete Mohr","startTime":835.45,"endTime":837.01,"body":"Hey, man, we both"},{"speaker":"Pete Mohr","startTime":835.45,"endTime":837.01,"body":"have white in our beard."},{"speaker":"Darrell Evans","startTime":836.999,"endTime":839.631,"body":"That's right."},{"speaker":"Darrell Evans","startTime":836.999,"endTime":839.631,"body":"That's right. I mean, I hate to"},{"speaker":"Darrell Evans","startTime":839.689,"endTime":843.491,"body":"say it but this framework really"},{"speaker":"Darrell Evans","startTime":839.689,"endTime":843.491,"body":"developed when I was doing stuff"},{"speaker":"Darrell Evans","startTime":843.549,"endTime":846.883,"body":"offline, and people, the"},{"speaker":"Darrell Evans","startTime":843.549,"endTime":846.883,"body":"invitation was for them to get a"},{"speaker":"Darrell Evans","startTime":846.942,"endTime":850.392,"body":"free report. To really take your"},{"speaker":"Darrell Evans","startTime":846.942,"endTime":850.392,"body":"audience back, for anybody"},{"speaker":"Darrell Evans","startTime":848.4,"endTime":858.15,"body":"That's what it"},{"speaker":"Darrell Evans","startTime":848.4,"endTime":858.15,"body":"was, right?"},{"speaker":"Darrell Evans","startTime":850.451,"endTime":854.019,"body":"that's under 50, under 45, we"},{"speaker":"Darrell Evans","startTime":850.451,"endTime":854.019,"body":"used fax machines. So you could"},{"speaker":"Darrell Evans","startTime":854.077,"endTime":857.762,"body":"dial into a fax machine and we"},{"speaker":"Darrell Evans","startTime":854.077,"endTime":857.762,"body":"would auto send this report back"},{"speaker":"Darrell Evans","startTime":857.821,"endTime":861.447,"body":"to your fax machine. In fact, we"},{"speaker":"Darrell Evans","startTime":857.821,"endTime":861.447,"body":"were doing fax machine to fax"},{"speaker":"Darrell Evans","startTime":861.505,"endTime":863.67,"body":"machine. I mean, this is crazy stuff."},{"speaker":"Pete Mohr","startTime":863.0,"endTime":864.59,"body":"What had to do."},{"speaker":"Pete Mohr","startTime":865.7,"endTime":866.63,"body":"Yeah, yeah."},{"speaker":"Darrell Evans","startTime":866.69,"endTime":869.33,"body":"So that's the"},{"speaker":"Darrell Evans","startTime":866.69,"endTime":869.33,"body":"framework man. It's, it's, it's"},{"speaker":"Darrell Evans","startTime":869.33,"endTime":871.49,"body":"simple. And really the"},{"speaker":"Darrell Evans","startTime":869.33,"endTime":871.49,"body":"methodology is really the"},{"speaker":"Darrell Evans","startTime":871.49,"endTime":874.22,"body":"psychology. Right? The steps"},{"speaker":"Darrell Evans","startTime":871.49,"endTime":874.22,"body":"aren't different. It's not"},{"speaker":"Darrell Evans","startTime":874.22,"endTime":876.8,"body":"magical. You know these steps."},{"speaker":"Darrell Evans","startTime":874.22,"endTime":876.8,"body":"They're taught all over the"},{"speaker":"Darrell Evans","startTime":876.8,"endTime":879.8,"body":"internet. The reality is the"},{"speaker":"Darrell Evans","startTime":876.8,"endTime":879.8,"body":"psychology of understanding your"},{"speaker":"Darrell Evans","startTime":879.8,"endTime":882.32,"body":"consumer and that's where people"},{"speaker":"Darrell Evans","startTime":879.8,"endTime":882.32,"body":"miss it. And then not really"},{"speaker":"Darrell Evans","startTime":882.32,"endTime":885.38,"body":"knowing how to go into these"},{"speaker":"Darrell Evans","startTime":882.32,"endTime":885.38,"body":"platforms and build the proper"},{"speaker":"Darrell Evans","startTime":885.38,"endTime":888.83,"body":"buckets for retargeting and"},{"speaker":"Darrell Evans","startTime":885.38,"endTime":888.83,"body":"remarketing and that's where the"},{"speaker":"Darrell Evans","startTime":888.83,"endTime":889.67,"body":"nuance comes in."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":889.78,"endTime":891.61,"body":"Yeah,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":889.78,"endTime":891.61,"body":"you know, I have a framework and"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":891.61,"endTime":893.98,"body":"I've written some stuff on it"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":891.61,"endTime":893.98,"body":"and what have you, it's called"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":894.01,"endTime":899.53,"body":"the Entrepreneurial IPA. And it"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":894.01,"endTime":899.53,"body":"goes like this, I is for ideate,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":899.53,"endTime":903.85,"body":"P is for postulate, and A is for"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":899.53,"endTime":903.85,"body":"activate and you know, we can"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":904.03,"endTime":907.18,"body":"ideate about all this stuff, we"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":904.03,"endTime":907.18,"body":"can postulate and think about"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":907.18,"endTime":909.76,"body":"it. Like we were talking before"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":907.18,"endTime":909.76,"body":"we hopped on, reading books and"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":909.76,"endTime":912.28,"body":"doing all this, you don't need"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":909.76,"endTime":912.28,"body":"six books, you need to actually"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":912.28,"endTime":916.18,"body":"activate right? And I think"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":912.28,"endTime":916.18,"body":"these four steps are great"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":916.18,"endTime":918.79,"body":"steps, like you said, they"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":916.18,"endTime":918.79,"body":"aren't new steps. It's just"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":918.79,"endTime":922.33,"body":"things that people think about."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":918.79,"endTime":922.33,"body":"And but what are you doing? And"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":922.33,"endTime":925.72,"body":"I'm asking you the listener,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":922.33,"endTime":925.72,"body":"what are you doing to activate"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":925.72,"endTime":928.27,"body":"some of these things today? And"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":925.72,"endTime":928.27,"body":"what are you doing to put in"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":928.27,"endTime":932.23,"body":"place so that you can have an"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":928.27,"endTime":932.23,"body":"even better campaign and attract"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":932.26,"endTime":934.93,"body":"even better clients? And I think"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":932.26,"endTime":934.93,"body":"that's what we're trying to do"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":934.93,"endTime":937.48,"body":"here with the Simplifying"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":934.93,"endTime":937.48,"body":"Entrepreneurship Podcast,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":937.48,"endTime":940.54,"body":"Darrell, is to give people some"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":937.48,"endTime":940.54,"body":"action steps that are going to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":940.54,"endTime":941.86,"body":"make a difference for them, you"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":940.54,"endTime":941.86,"body":"know."},{"speaker":"Darrell Evans","startTime":941.92,"endTime":943.66,"body":"That's right."},{"speaker":"Darrell Evans","startTime":941.92,"endTime":943.66,"body":"Absolutely. Yeah. There's,"},{"speaker":"Darrell Evans","startTime":943.69,"endTime":946.36,"body":"there's enough overwhelm,"},{"speaker":"Darrell Evans","startTime":943.69,"endTime":946.36,"body":"there's enough distraction. The"},{"speaker":"Darrell Evans","startTime":946.36,"endTime":949.84,"body":"reality is, we live in an"},{"speaker":"Darrell Evans","startTime":946.36,"endTime":949.84,"body":"amazing time, technologically."},{"speaker":"Darrell Evans","startTime":950.23,"endTime":952.54,"body":"On Earth. I mean, literally, I"},{"speaker":"Darrell Evans","startTime":950.23,"endTime":952.54,"body":"wouldn't want to be anywhere"},{"speaker":"Darrell Evans","startTime":952.54,"endTime":953.02,"body":"else."},{"speaker":"Pete Mohr","startTime":953.92,"endTime":954.34,"body":"Love it, love it!"},{"speaker":"Darrell Evans","startTime":954.49,"endTime":957.13,"body":"And, but, but we"},{"speaker":"Darrell Evans","startTime":954.49,"endTime":957.13,"body":"also can get too carried away"},{"speaker":"Darrell Evans","startTime":957.13,"endTime":959.35,"body":"thinking we're gonna miss"},{"speaker":"Darrell Evans","startTime":957.13,"endTime":959.35,"body":"something if we don't do"},{"speaker":"Darrell Evans","startTime":959.35,"endTime":962.59,"body":"everything. And I'm a very big"},{"speaker":"Darrell Evans","startTime":959.35,"endTime":962.59,"body":"believer in what your, your"},{"speaker":"Darrell Evans","startTime":962.59,"endTime":965.68,"body":"topic is here in terms of"},{"speaker":"Darrell Evans","startTime":962.59,"endTime":965.68,"body":"simplifying. And listen, I think"},{"speaker":"Darrell Evans","startTime":965.68,"endTime":968.95,"body":"simplifying for me was very"},{"speaker":"Darrell Evans","startTime":965.68,"endTime":968.95,"body":"interesting, because I didn't"},{"speaker":"Darrell Evans","startTime":968.95,"endTime":971.92,"body":"come from a venture funded"},{"speaker":"Darrell Evans","startTime":968.95,"endTime":971.92,"body":"background. I was a bootstrapped"},{"speaker":"Darrell Evans","startTime":971.92,"endTime":974.77,"body":"entrepreneur since my early 20s."},{"speaker":"Darrell Evans","startTime":971.92,"endTime":974.77,"body":"You, you kind of resonate,"},{"speaker":"Darrell Evans","startTime":974.77,"endTime":975.07,"body":"right?"},{"speaker":"Pete Mohr","startTime":975.19,"endTime":975.85,"body":"Yeah, absolutely."},{"speaker":"Darrell Evans","startTime":975.85,"endTime":977.38,"body":"I don't, I didn't"},{"speaker":"Darrell Evans","startTime":975.85,"endTime":977.38,"body":"have hundreds of millions of"},{"speaker":"Darrell Evans","startTime":977.38,"endTime":979.42,"body":"dollars coming into my"},{"speaker":"Darrell Evans","startTime":977.38,"endTime":979.42,"body":"enterprise. So I had to be"},{"speaker":"Darrell Evans","startTime":979.42,"endTime":982.57,"body":"resourceful. And, but at the"},{"speaker":"Darrell Evans","startTime":979.42,"endTime":982.57,"body":"same point to what you said"},{"speaker":"Darrell Evans","startTime":982.57,"endTime":986.86,"body":"earlier with your IPA formula, I"},{"speaker":"Darrell Evans","startTime":982.57,"endTime":986.86,"body":"took action, and we say, let's"},{"speaker":"Darrell Evans","startTime":986.86,"endTime":990.7,"body":"do the minimal, viable thing."},{"speaker":"Darrell Evans","startTime":986.86,"endTime":990.7,"body":"But let's iterate after we get"},{"speaker":"Darrell Evans","startTime":990.7,"endTime":993.85,"body":"some result. But we can't make"},{"speaker":"Darrell Evans","startTime":990.7,"endTime":993.85,"body":"judgment until we get result."},{"speaker":"Pete Mohr","startTime":993.88,"endTime":994.84,"body":"I agree so much."},{"speaker":"Darrell Evans","startTime":994.0,"endTime":995.86,"body":"Good or bad, by"},{"speaker":"Darrell Evans","startTime":994.0,"endTime":995.86,"body":"the way."},{"speaker":"Pete Mohr","startTime":996.46,"endTime":996.85,"body":"I agree."},{"speaker":"Darrell Evans","startTime":997.3,"endTime":999.19,"body":"I was just gonna"},{"speaker":"Darrell Evans","startTime":997.3,"endTime":999.19,"body":"say one, one thing, I was gonna"},{"speaker":"Darrell Evans","startTime":999.19,"endTime":1001.35,"body":"say, failure is nothing more"},{"speaker":"Darrell Evans","startTime":999.19,"endTime":1001.35,"body":"than data. Data is nothing more"},{"speaker":"Darrell Evans","startTime":1001.35,"endTime":1004.47,"body":"than a result. And if we can"},{"speaker":"Darrell Evans","startTime":1001.35,"endTime":1004.47,"body":"just, but we have to get into"},{"speaker":"Darrell Evans","startTime":1004.47,"endTime":1006.99,"body":"action, back to your IPA"},{"speaker":"Darrell Evans","startTime":1004.47,"endTime":1006.99,"body":"formula. But let's get an"},{"speaker":"Darrell Evans","startTime":1006.99,"endTime":1009.6,"body":"action. Let's get some data. And"},{"speaker":"Darrell Evans","startTime":1006.99,"endTime":1009.6,"body":"let's iterate. And we'll get to"},{"speaker":"Darrell Evans","startTime":1009.6,"endTime":1012.0,"body":"the to the life that we want,"},{"speaker":"Darrell Evans","startTime":1009.6,"endTime":1012.0,"body":"which is the freedom from"},{"speaker":"Darrell Evans","startTime":1012.21,"endTime":1013.86,"body":"simplifying our business models."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1013.92,"endTime":1015.51,"body":"Yeah,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1013.92,"endTime":1015.51,"body":"I agree. I loved our"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1015.51,"endTime":1017.52,"body":"conversation here today,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1015.51,"endTime":1017.52,"body":"Darrell, and . . ."},{"speaker":"Darrell Evans","startTime":1017.52,"endTime":1018.21,"body":"Thanks for having"},{"speaker":"Darrell Evans","startTime":1017.52,"endTime":1018.21,"body":"me."},{"speaker":"Pete Mohr","startTime":1018.27,"endTime":1020.91,"body":"Absolutely. If"},{"speaker":"Pete Mohr","startTime":1018.27,"endTime":1020.91,"body":"anybody would like to get out"},{"speaker":"Pete Mohr","startTime":1020.91,"endTime":1023.88,"body":"and get in touch with you and"},{"speaker":"Pete Mohr","startTime":1020.91,"endTime":1023.88,"body":"what you do, why don't you give"},{"speaker":"Pete Mohr","startTime":1023.88,"endTime":1026.22,"body":"them a little heads up on how"},{"speaker":"Pete Mohr","startTime":1023.88,"endTime":1026.22,"body":"they can find you."},{"speaker":"Darrell Evans","startTime":1026.43,"endTime":1028.83,"body":"So, I appreciate"},{"speaker":"Darrell Evans","startTime":1026.43,"endTime":1028.83,"body":"that. I have a podcast called"},{"speaker":"Darrell Evans","startTime":1028.83,"endTime":1031.65,"body":"The MindShift Podcast. Since"},{"speaker":"Darrell Evans","startTime":1028.83,"endTime":1031.65,"body":"you're listening here to Pete on"},{"speaker":"Darrell Evans","startTime":1031.65,"endTime":1034.83,"body":"his show. If you're, you've got"},{"speaker":"Darrell Evans","startTime":1031.65,"endTime":1034.83,"body":"room for one more show, I'd love"},{"speaker":"Darrell Evans","startTime":1034.83,"endTime":1037.17,"body":"for you to pop over to"},{"speaker":"Darrell Evans","startTime":1034.83,"endTime":1037.17,"body":"www.themindshiftpodcast.com,"},{"speaker":"Darrell Evans","startTime":1037.53,"endTime":1039.48,"body":"wherever you're listening to"},{"speaker":"Darrell Evans","startTime":1037.53,"endTime":1039.48,"body":"this show. If you want to"},{"speaker":"Darrell Evans","startTime":1039.48,"endTime":1041.82,"body":"venture off the podcast"},{"speaker":"Darrell Evans","startTime":1039.48,"endTime":1041.82,"body":"platforms, I'm goofing around on"},{"speaker":"Darrell Evans","startTime":1041.82,"endTime":1045.63,"body":"Instagram. My handle is"},{"speaker":"Darrell Evans","startTime":1041.82,"endTime":1045.63,"body":"@MrDarrellEvans, and my website"},{"speaker":"Darrell Evans","startTime":1045.63,"endTime":1047.31,"body":"is www.DarrellEvans.net."},{"speaker":"Pete Mohr","startTime":1047.46,"endTime":1049.08,"body":"Awesome. And I'm"},{"speaker":"Pete Mohr","startTime":1047.46,"endTime":1049.08,"body":"going to include all those in"},{"speaker":"Pete Mohr","startTime":1049.08,"endTime":1051.63,"body":"the show notes and everything"},{"speaker":"Pete Mohr","startTime":1049.08,"endTime":1051.63,"body":"too, for anybody if they, if you"},{"speaker":"Pete Mohr","startTime":1051.63,"endTime":1053.85,"body":"didn't get a chance to get your"},{"speaker":"Pete Mohr","startTime":1051.63,"endTime":1053.85,"body":"pen out and write all that stuff"},{"speaker":"Pete Mohr","startTime":1053.85,"endTime":1055.47,"body":"down. It'll be there in the show"},{"speaker":"Pete Mohr","startTime":1053.85,"endTime":1055.47,"body":"notes."},{"speaker":"Darrell Evans","startTime":1055.89,"endTime":1056.46,"body":"Appreciate it."},{"speaker":"Pete Mohr","startTime":1056.76,"endTime":1058.71,"body":"Well, thanks again,"},{"speaker":"Pete Mohr","startTime":1056.76,"endTime":1058.71,"body":"Darrell. It's been a pleasure."},{"speaker":"Pete Mohr","startTime":1058.74,"endTime":1060.87,"body":"Let's try to hook up again in"},{"speaker":"Pete Mohr","startTime":1058.74,"endTime":1060.87,"body":"the near future."},{"speaker":"Darrell Evans","startTime":1060.96,"endTime":1062.7,"body":"Absolutely Pete."},{"speaker":"Darrell Evans","startTime":1060.96,"endTime":1062.7,"body":"Keep doing great work. I love"},{"speaker":"Darrell Evans","startTime":1062.7,"endTime":1063.15,"body":"what you're doing."},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1066.87,"endTime":1068.73,"body":"Well,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1066.87,"endTime":1068.73,"body":"I hope you've enjoyed my chat"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1068.73,"endTime":1072.33,"body":"with Darrell here today. Think"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1068.73,"endTime":1072.33,"body":"about how you can apply some of"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1072.33,"endTime":1076.56,"body":"the things that we were talking"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1072.33,"endTime":1076.56,"body":"about within your business. As"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1076.56,"endTime":1080.7,"body":"always, what can you put into"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1076.56,"endTime":1080.7,"body":"action? It's one thing to talk"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1080.7,"endTime":1084.48,"body":"about all of these things, think"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1080.7,"endTime":1084.48,"body":"about all of these things, but"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1084.54,"endTime":1088.77,"body":"try to make something actionable"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1084.54,"endTime":1088.77,"body":"today, as soon as you get off"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1089.07,"endTime":1093.03,"body":"this particular podcast. After"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1089.07,"endTime":1093.03,"body":"all, you lead your business, and"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1093.03,"endTime":1095.73,"body":"it shouldn't be leaving you and"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1093.03,"endTime":1095.73,"body":"it's, these are the things that"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1095.76,"endTime":1099.0,"body":"are going to help you have a"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1095.76,"endTime":1099.0,"body":"better business, right? More"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1099.0,"endTime":1102.75,"body":"clients, better business. Always"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1099.0,"endTime":1102.75,"body":"remember, clarity creates"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1102.75,"endTime":1106.89,"body":"confidence and confidence"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1102.75,"endTime":1106.89,"body":"ignites momentum. So just to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1106.89,"endTime":1110.01,"body":"recap a little bit around some"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1106.89,"endTime":1110.01,"body":"of the things that we talked"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1110.01,"endTime":1113.1,"body":"about today. To get those ideas"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1110.01,"endTime":1113.1,"body":"again, thinking about what you"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1113.1,"endTime":1118.02,"body":"can activate on, what are your"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1113.1,"endTime":1118.02,"body":"triggering events of how things"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1118.08,"endTime":1122.34,"body":"outline? Are you actually"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1118.08,"endTime":1122.34,"body":"obtaining email addresses? What"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1122.34,"endTime":1126.66,"body":"are you going to put in process"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1122.34,"endTime":1126.66,"body":"in order to obtain even more?"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1126.87,"endTime":1131.91,"body":"And how are you using those"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1126.87,"endTime":1131.91,"body":"email addresses to communicate"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1131.91,"endTime":1136.68,"body":"clearly, with your clients? You"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1131.91,"endTime":1136.68,"body":"must continue the dialogue"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1136.68,"endTime":1139.59,"body":"because when they're ready to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1136.68,"endTime":1139.59,"body":"raise their hand for your"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1139.59,"endTime":1143.07,"body":"service, you want them thinking"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1139.59,"endTime":1143.07,"body":"about you and not your"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1143.07,"endTime":1146.37,"body":"competition. So lots of great"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1143.07,"endTime":1146.37,"body":"stuff there to think about"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1146.37,"endTime":1148.56,"body":"today. So if you liked the"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1146.37,"endTime":1148.56,"body":"podcast, please share it with"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1148.56,"endTime":1151.77,"body":"your friends, and subscribe to"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1148.56,"endTime":1151.77,"body":"our Simplifying Entrepreneurship"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1151.77,"endTime":1154.32,"body":"YouTube channel as well. I'd"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1151.77,"endTime":1154.32,"body":"love your feedback in the"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1154.32,"endTime":1157.41,"body":"comments section of YouTube and"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1154.32,"endTime":1157.41,"body":"I'll personally respond to each"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1157.41,"endTime":1160.56,"body":"one of them. Interested to hear"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1157.41,"endTime":1160.56,"body":"about future topics that you'd"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1160.56,"endTime":1164.07,"body":"like me to cover or even future"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1160.56,"endTime":1164.07,"body":"guests you'd like to hear from"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1164.07,"endTime":1167.34,"body":"as well. You can help me out by"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1164.07,"endTime":1167.34,"body":"subscribing to the podcast on"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1167.34,"endTime":1170.94,"body":"Spotify or Apple and rating and"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1167.34,"endTime":1170.94,"body":"reviewing this episode on Apple"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1170.94,"endTime":1174.84,"body":"and now on Spotify as well by"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1170.94,"endTime":1174.84,"body":"leaving up to a five star"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1174.84,"endTime":1178.05,"body":"review. You can connect with me"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1174.84,"endTime":1178.05,"body":"on LinkedIn, Instagram or"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1178.05,"endTime":1181.92,"body":"Facebook. The links are below in"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1178.05,"endTime":1181.92,"body":"the show notes but just search"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1181.92,"endTime":1185.97,"body":"Pete Mohr, M-O-H-R. And lastly,"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1181.92,"endTime":1185.97,"body":"you can check out my website at"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1185.97,"endTime":1191.94,"body":"mohr dot coach, that's MOHR dot"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1185.97,"endTime":1191.94,"body":"COACH. Easiest way to get there"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1192.0,"endTime":1194.91,"body":"and until next time, make it a"},{"speaker":"Simplifying Entrepreneurship Podcast","startTime":1192.0,"endTime":1194.91,"body":"great day."},{"speaker":"Ironick Media","startTime":1194.0,"endTime":1206.54,"body":"An Ironick Media"},{"speaker":"Ironick Media","startTime":1194.0,"endTime":1206.54,"body":"production. Visit us at I R O N"},{"speaker":"Ironick Media","startTime":1206.57,"endTime":1208.01,"body":"I C K media.com."}]}