{"version":"1.0.0","segments":[{"speaker":"Zeze peters","startTime":0.0,"endTime":2.19,"body":"We saw that as an"},{"speaker":"Zeze peters","startTime":0.0,"endTime":2.19,"body":"opportunity, right? But like I"},{"speaker":"Zeze peters","startTime":2.19,"endTime":4.62,"body":"said, we're iterating iterating"},{"speaker":"Zeze peters","startTime":2.19,"endTime":4.62,"body":"iterating. It's not all your"},{"speaker":"Zeze peters","startTime":4.62,"endTime":8.01,"body":"recap once it's Eureka one step"},{"speaker":"Zeze peters","startTime":4.62,"endTime":8.01,"body":"at a time. And we found that for"},{"speaker":"Zeze peters","startTime":8.01,"endTime":11.49,"body":"lead gen type companies, turns"},{"speaker":"Zeze peters","startTime":8.01,"endTime":11.49,"body":"out what they actually need is"},{"speaker":"Zeze peters","startTime":11.55,"endTime":14.76,"body":"some help on that part. Because"},{"speaker":"Zeze peters","startTime":11.55,"endTime":14.76,"body":"what is it that businesses need"},{"speaker":"Zeze peters","startTime":14.85,"endTime":18.48,"body":"revenue growth, that they're not"},{"speaker":"Zeze peters","startTime":14.85,"endTime":18.48,"body":"doing it for sales boils down to"},{"speaker":"Zeze peters","startTime":18.48,"endTime":22.08,"body":"money in the bank. And so we"},{"speaker":"Zeze peters","startTime":18.48,"endTime":22.08,"body":"decided that we will help"},{"speaker":"Zeze peters","startTime":22.08,"endTime":24.27,"body":"businesses get all the way to"},{"speaker":"Zeze peters","startTime":22.08,"endTime":24.27,"body":"money in the bank."},{"speaker":"Darrell Evans","startTime":25.89,"endTime":28.59,"body":"This is The"},{"speaker":"Darrell Evans","startTime":25.89,"endTime":28.59,"body":"MindShift Podcast where we share"},{"speaker":"Darrell Evans","startTime":28.59,"endTime":32.49,"body":"real stories, real strategies"},{"speaker":"Darrell Evans","startTime":28.59,"endTime":32.49,"body":"that will help you find real"},{"speaker":"Darrell Evans","startTime":32.49,"endTime":36.21,"body":"success. This is the place to"},{"speaker":"Darrell Evans","startTime":32.49,"endTime":36.21,"body":"hear from people just like you"},{"speaker":"Darrell Evans","startTime":36.36,"endTime":39.09,"body":"who've taken their ideas, goals"},{"speaker":"Darrell Evans","startTime":36.36,"endTime":39.09,"body":"and dreams from a point of"},{"speaker":"Darrell Evans","startTime":39.09,"endTime":42.87,"body":"inspiration to realization, or"},{"speaker":"Darrell Evans","startTime":39.09,"endTime":42.87,"body":"when life knocked them down from"},{"speaker":"Darrell Evans","startTime":42.87,"endTime":46.05,"body":"a point of breakdown, to"},{"speaker":"Darrell Evans","startTime":42.87,"endTime":46.05,"body":"breakthrough. I'm your host,"},{"speaker":"Darrell Evans","startTime":46.05,"endTime":170.19,"body":"Darrell Evans. Let's get started"},{"speaker":"Darrell Evans","startTime":46.05,"endTime":170.19,"body":"with today's episode."},{"speaker":"Darrell Evans","startTime":171.75,"endTime":175.77,"body":"Appreciate that intro, it makes"},{"speaker":"Darrell Evans","startTime":171.75,"endTime":175.77,"body":"me feel really good."},{"speaker":"Darrell Evans","startTime":178.41,"endTime":180.27,"body":"Yeah, you didn't even know about"},{"speaker":"Darrell Evans","startTime":178.41,"endTime":180.27,"body":"some of them things."},{"speaker":"Zeze peters","startTime":181.2,"endTime":182.94,"body":"No, I know about"},{"speaker":"Zeze peters","startTime":181.2,"endTime":182.94,"body":"all the things but I don't"},{"speaker":"Zeze peters","startTime":182.94,"endTime":186.0,"body":"usually hear it being said. So I"},{"speaker":"Zeze peters","startTime":182.94,"endTime":186.0,"body":"really appreciate that intro."},{"speaker":"Zeze peters","startTime":186.0,"endTime":186.45,"body":"Thank you."},{"speaker":"Darrell Evans","startTime":186.63,"endTime":189.57,"body":"Yeah, I'm excited"},{"speaker":"Darrell Evans","startTime":186.63,"endTime":189.57,"body":"about our conversation today."},{"speaker":"Darrell Evans","startTime":189.6,"endTime":193.29,"body":"For those listening that may not"},{"speaker":"Darrell Evans","startTime":189.6,"endTime":193.29,"body":"be involved in Google ads, we'll"},{"speaker":"Darrell Evans","startTime":193.29,"endTime":196.74,"body":"get to that and why it's such a"},{"speaker":"Darrell Evans","startTime":193.29,"endTime":196.74,"body":"big deal. But more importantly,"},{"speaker":"Darrell Evans","startTime":196.74,"endTime":199.29,"body":"I want to talk a bit about you"},{"speaker":"Darrell Evans","startTime":196.74,"endTime":199.29,"body":"real fast, introduce yourself to"},{"speaker":"Darrell Evans","startTime":199.29,"endTime":202.68,"body":"the audience, a little bit of"},{"speaker":"Darrell Evans","startTime":199.29,"endTime":202.68,"body":"your backstory, somehow crossed"},{"speaker":"Darrell Evans","startTime":202.68,"endTime":206.7,"body":"the path of this rocket science"},{"speaker":"Darrell Evans","startTime":202.68,"endTime":206.7,"body":"thing that we hinted at. And"},{"speaker":"Darrell Evans","startTime":206.73,"endTime":208.08,"body":"let's kick this thing off. Look."},{"speaker":"Zeze peters","startTime":208.11,"endTime":210.78,"body":"Yeah, I'm Zeze"},{"speaker":"Zeze peters","startTime":208.11,"endTime":210.78,"body":"Peters. I'm the founder and CEO"},{"speaker":"Zeze peters","startTime":210.78,"endTime":214.62,"body":"of Beam.City. I actually was"},{"speaker":"Zeze peters","startTime":210.78,"endTime":214.62,"body":"building video games, you know,"},{"speaker":"Zeze peters","startTime":214.62,"endTime":218.94,"body":"very early. I basically played"},{"speaker":"Zeze peters","startTime":214.62,"endTime":218.94,"body":"Mario Bros and couldn't go back."},{"speaker":"Zeze peters","startTime":219.24,"endTime":223.41,"body":"And because of when I went to"},{"speaker":"Zeze peters","startTime":219.24,"endTime":223.41,"body":"learn C, C++, and built video"},{"speaker":"Zeze peters","startTime":223.41,"endTime":227.49,"body":"games for quite a few years. And"},{"speaker":"Zeze peters","startTime":223.41,"endTime":227.49,"body":"but my background educationally"},{"speaker":"Zeze peters","startTime":227.49,"endTime":231.18,"body":"is in aerospace engineering,"},{"speaker":"Zeze peters","startTime":227.49,"endTime":231.18,"body":"specifically, space robotics,"},{"speaker":"Zeze peters","startTime":231.18,"endTime":234.81,"body":"microgravity, space robotics."},{"speaker":"Zeze peters","startTime":231.18,"endTime":234.81,"body":"I've also built land robots,"},{"speaker":"Zeze peters","startTime":234.96,"endTime":239.37,"body":"flying robots, anything robots,"},{"speaker":"Zeze peters","startTime":234.96,"endTime":239.37,"body":"frankly, health robots. But over"},{"speaker":"Zeze peters","startTime":239.37,"endTime":243.69,"body":"the last 15 years, I focused a"},{"speaker":"Zeze peters","startTime":239.37,"endTime":243.69,"body":"little bit more on building and"},{"speaker":"Zeze peters","startTime":243.69,"endTime":246.39,"body":"releasing lots of different"},{"speaker":"Zeze peters","startTime":243.69,"endTime":246.39,"body":"products and platforms, whether"},{"speaker":"Zeze peters","startTime":246.63,"endTime":249.63,"body":"it's applied AI systems,"},{"speaker":"Zeze peters","startTime":246.63,"endTime":249.63,"body":"ecommerce platforms, big data"},{"speaker":"Zeze peters","startTime":249.63,"endTime":253.77,"body":"systems, consumer electronic"},{"speaker":"Zeze peters","startTime":249.63,"endTime":253.77,"body":"products are consumer goods. 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It's more"},{"speaker":"Zeze peters","startTime":265.98,"endTime":269.19,"body":"complex than most people think."},{"speaker":"Zeze peters","startTime":269.43,"endTime":271.65,"body":"I mean, with your background,"},{"speaker":"Zeze peters","startTime":269.43,"endTime":271.65,"body":"Darrell, you know, that you got"},{"speaker":"Zeze peters","startTime":271.65,"endTime":273.75,"body":"to figure out the playbooks, you"},{"speaker":"Zeze peters","startTime":271.65,"endTime":273.75,"body":"got to figure out who the"},{"speaker":"Zeze peters","startTime":273.78,"endTime":276.78,"body":"audience is you have to have"},{"speaker":"Zeze peters","startTime":273.78,"endTime":276.78,"body":"immediate strategy. And that's"},{"speaker":"Zeze peters","startTime":276.78,"endTime":281.31,"body":"before all the legwork that has"},{"speaker":"Zeze peters","startTime":276.78,"endTime":281.31,"body":"to come right after. So going"},{"speaker":"Zeze peters","startTime":281.31,"endTime":284.25,"body":"through that so many times"},{"speaker":"Zeze peters","startTime":281.31,"endTime":284.25,"body":"releasing about 11,000 different"},{"speaker":"Zeze peters","startTime":284.25,"endTime":287.85,"body":"product SKUs. I came to the"},{"speaker":"Zeze peters","startTime":284.25,"endTime":287.85,"body":"realization that this is a huge"},{"speaker":"Zeze peters","startTime":287.85,"endTime":291.27,"body":"problem that gets in the way of"},{"speaker":"Zeze peters","startTime":287.85,"endTime":291.27,"body":"midsize businesses, small"},{"speaker":"Zeze peters","startTime":291.27,"endTime":293.61,"body":"businesses, big businesses have"},{"speaker":"Zeze peters","startTime":291.27,"endTime":293.61,"body":"a ton of money, they can hire"},{"speaker":"Zeze peters","startTime":293.61,"endTime":296.28,"body":"the best talent, but not"},{"speaker":"Zeze peters","startTime":293.61,"endTime":296.28,"body":"everybody's got that budget. Not"},{"speaker":"Zeze peters","startTime":296.28,"endTime":299.82,"body":"everybody's got that time. Not"},{"speaker":"Zeze peters","startTime":296.28,"endTime":299.82,"body":"everybody knows what to do. So"},{"speaker":"Zeze peters","startTime":299.82,"endTime":303.15,"body":"we've build a tool or platform,"},{"speaker":"Zeze peters","startTime":299.82,"endTime":303.15,"body":"an AI layer that sits on top of"},{"speaker":"Zeze peters","startTime":303.15,"endTime":305.91,"body":"your marketing stack that helps"},{"speaker":"Zeze peters","startTime":303.15,"endTime":305.91,"body":"you to take a look at what's"},{"speaker":"Zeze peters","startTime":305.91,"endTime":309.54,"body":"going on, make the right"},{"speaker":"Zeze peters","startTime":305.91,"endTime":309.54,"body":"decisions and optimize your own"},{"speaker":"Zeze peters","startTime":309.54,"endTime":313.68,"body":"results. So that's basically a"},{"speaker":"Zeze peters","startTime":309.54,"endTime":313.68,"body":"through line between where I was"},{"speaker":"Zeze peters","startTime":313.68,"endTime":315.87,"body":"and where I am. And frankly,"},{"speaker":"Zeze peters","startTime":313.68,"endTime":315.87,"body":"where we're going."},{"speaker":"Darrell Evans","startTime":315.91,"endTime":318.22,"body":"Yeah, man, it's"},{"speaker":"Darrell Evans","startTime":315.91,"endTime":318.22,"body":"it's super exciting. I mean,"},{"speaker":"Darrell Evans","startTime":318.55,"endTime":321.43,"body":"11,000 you scooted, you scooted"},{"speaker":"Darrell Evans","startTime":318.55,"endTime":321.43,"body":"right by that we got to come"},{"speaker":"Darrell Evans","startTime":321.43,"endTime":325.15,"body":"back. 11,000 SKUs Yeah."},{"speaker":"Zeze peters","startTime":325.72,"endTime":328.48,"body":"11,000 SKUs. Yeah,"},{"speaker":"Zeze peters","startTime":325.72,"endTime":328.48,"body":"so we're talking about dimmers,"},{"speaker":"Zeze peters","startTime":328.48,"endTime":330.37,"body":"we're talking about power"},{"speaker":"Zeze peters","startTime":328.48,"endTime":330.37,"body":"panels. We're talking about"},{"speaker":"Zeze peters","startTime":330.37,"endTime":333.55,"body":"physical products that got some"},{"speaker":"Zeze peters","startTime":330.37,"endTime":333.55,"body":"patents with my wife on baby"},{"speaker":"Zeze peters","startTime":333.55,"endTime":337.72,"body":"gear. I have some other stuff"},{"speaker":"Zeze peters","startTime":333.55,"endTime":337.72,"body":"that I work on on the on the law"},{"speaker":"Zeze peters","startTime":337.75,"endTime":341.35,"body":"usually, but making building"},{"speaker":"Zeze peters","startTime":337.75,"endTime":341.35,"body":"releasing lots of different"},{"speaker":"Zeze peters","startTime":341.35,"endTime":343.63,"body":"products, is what I've been"},{"speaker":"Zeze peters","startTime":341.35,"endTime":343.63,"body":"doing for a while."},{"speaker":"Darrell Evans","startTime":344.02,"endTime":346.72,"body":"Wow. And before"},{"speaker":"Darrell Evans","startTime":344.02,"endTime":346.72,"body":"we started the recording, you"},{"speaker":"Darrell Evans","startTime":346.72,"endTime":350.17,"body":"said something offline? How"},{"speaker":"Darrell Evans","startTime":346.72,"endTime":350.17,"body":"many? How many tabs are open on"},{"speaker":"Darrell Evans","startTime":350.17,"endTime":350.86,"body":"your screen? Yeah,"},{"speaker":"Zeze peters","startTime":350.95,"endTime":354.79,"body":"I've got about 120"},{"speaker":"Zeze peters","startTime":350.95,"endTime":354.79,"body":"different tabs open, you know, I"},{"speaker":"Zeze peters","startTime":354.79,"endTime":358.12,"body":"had to maximize the RAM on my"},{"speaker":"Zeze peters","startTime":354.79,"endTime":358.12,"body":"computer, just make sure it"},{"speaker":"Zeze peters","startTime":358.12,"endTime":362.32,"body":"could satisfy my, my browser"},{"speaker":"Zeze peters","startTime":358.12,"endTime":362.32,"body":"needs. I don't like putting"},{"speaker":"Zeze peters","startTime":362.32,"endTime":366.16,"body":"anything in bookmarks. I never"},{"speaker":"Zeze peters","startTime":362.32,"endTime":366.16,"body":"go back. So I just leave it open"},{"speaker":"Zeze peters","startTime":366.16,"endTime":367.24,"body":"if I want to get back to it."},{"speaker":"Darrell Evans","startTime":368.77,"endTime":371.35,"body":"So you know, it's"},{"speaker":"Darrell Evans","startTime":368.77,"endTime":371.35,"body":"funny, because we talk about,"},{"speaker":"Darrell Evans","startTime":371.71,"endTime":373.87,"body":"you know, we think about"},{"speaker":"Darrell Evans","startTime":371.71,"endTime":373.87,"body":"entrepreneurship, leadership, a"},{"speaker":"Darrell Evans","startTime":373.87,"endTime":376.42,"body":"lot of us have a lot of things"},{"speaker":"Darrell Evans","startTime":373.87,"endTime":376.42,"body":"coming at us. I mean, I don't"},{"speaker":"Darrell Evans","startTime":376.42,"endTime":380.44,"body":"know, I don't know if I've"},{"speaker":"Darrell Evans","startTime":376.42,"endTime":380.44,"body":"crossed another individual who"},{"speaker":"Darrell Evans","startTime":380.53,"endTime":386.05,"body":"had 120 tabs open on a screen"},{"speaker":"Darrell Evans","startTime":380.53,"endTime":386.05,"body":"like, I'm a person who closes"},{"speaker":"Darrell Evans","startTime":386.05,"endTime":390.61,"body":"what I don't need as quickly as"},{"speaker":"Darrell Evans","startTime":386.05,"endTime":390.61,"body":"I can. But I am a book. But I am"},{"speaker":"Darrell Evans","startTime":390.61,"endTime":393.31,"body":"a bookmarker or though so I do"},{"speaker":"Darrell Evans","startTime":390.61,"endTime":393.31,"body":"have quick reference bookmarks,"},{"speaker":"Darrell Evans","startTime":393.34,"endTime":397.36,"body":"but I'm not sure my brain could"},{"speaker":"Darrell Evans","startTime":393.34,"endTime":397.36,"body":"handle 120 tabs. But I guarantee"},{"speaker":"Darrell Evans","startTime":397.36,"endTime":399.73,"body":"you, you probably have a method"},{"speaker":"Darrell Evans","startTime":397.36,"endTime":399.73,"body":"to your madness."},{"speaker":"Zeze peters","startTime":399.73,"endTime":402.73,"body":"I absolutely have a"},{"speaker":"Zeze peters","startTime":399.73,"endTime":402.73,"body":"method. I did the bookmarking"},{"speaker":"Zeze peters","startTime":402.73,"endTime":406.33,"body":"thing. But I would find out"},{"speaker":"Zeze peters","startTime":402.73,"endTime":406.33,"body":"always get past the threshold of"},{"speaker":"Zeze peters","startTime":406.36,"endTime":409.75,"body":"looking back, my threshold of"},{"speaker":"Zeze peters","startTime":406.36,"endTime":409.75,"body":"looking back is about 150"},{"speaker":"Zeze peters","startTime":409.78,"endTime":413.53,"body":"different ideas. And after that,"},{"speaker":"Zeze peters","startTime":409.78,"endTime":413.53,"body":"I just lose track. And so I"},{"speaker":"Zeze peters","startTime":413.53,"endTime":417.22,"body":"stopped bookmarking, I've got"},{"speaker":"Zeze peters","startTime":413.53,"endTime":417.22,"body":"one whole window that has got my"},{"speaker":"Zeze peters","startTime":417.22,"endTime":420.85,"body":"messaging, and so on. I've got"},{"speaker":"Zeze peters","startTime":417.22,"endTime":420.85,"body":"another one that has to do with"},{"speaker":"Zeze peters","startTime":420.85,"endTime":425.32,"body":"sales, spreadsheets and so on."},{"speaker":"Zeze peters","startTime":420.85,"endTime":425.32,"body":"I've got one for communicating"},{"speaker":"Zeze peters","startTime":425.32,"endTime":428.56,"body":"directly with people who I work"},{"speaker":"Zeze peters","startTime":425.32,"endTime":428.56,"body":"with that has people on my team."},{"speaker":"Zeze peters","startTime":428.83,"endTime":431.05,"body":"You know, we're talking about"},{"speaker":"Zeze peters","startTime":428.83,"endTime":431.05,"body":"project management, Slack and"},{"speaker":"Zeze peters","startTime":431.05,"endTime":434.56,"body":"all those tools, and then have"},{"speaker":"Zeze peters","startTime":431.05,"endTime":434.56,"body":"one for me time. I've got my"},{"speaker":"Zeze peters","startTime":434.56,"endTime":437.32,"body":"personal email on there."},{"speaker":"Zeze peters","startTime":434.56,"endTime":437.32,"body":"Anything My wife wants me to do"},{"speaker":"Zeze peters","startTime":437.35,"endTime":440.44,"body":"open too many Home Depot tabs."},{"speaker":"Zeze peters","startTime":437.35,"endTime":440.44,"body":"That's what that one is for."},{"speaker":"Darrell Evans","startTime":444.06,"endTime":447.57,"body":"I love it. I love"},{"speaker":"Darrell Evans","startTime":444.06,"endTime":447.57,"body":"it. Hey, so you got an AI"},{"speaker":"Darrell Evans","startTime":447.6,"endTime":449.22,"body":"roughly 20 years ago,"},{"speaker":"Zeze peters","startTime":449.25,"endTime":453.24,"body":"Not 20 years ago"},{"speaker":"Zeze peters","startTime":449.25,"endTime":453.24,"body":"for AI 20 years ago for building"},{"speaker":"Zeze peters","startTime":453.24,"endTime":459.42,"body":"things. AI was more 15 years"},{"speaker":"Zeze peters","startTime":453.24,"endTime":459.42,"body":"ago. In terms"},{"speaker":"Darrell Evans","startTime":459.0,"endTime":461.88,"body":"Yeah, so even"},{"speaker":"Darrell Evans","startTime":459.0,"endTime":461.88,"body":"even even then 15 years ago,"},{"speaker":"Darrell Evans","startTime":461.97,"endTime":468.09,"body":"tell our audience what drew you"},{"speaker":"Darrell Evans","startTime":461.97,"endTime":468.09,"body":"to AI, back then. And compare"},{"speaker":"Darrell Evans","startTime":468.09,"endTime":472.8,"body":"and contrast its development and"},{"speaker":"Darrell Evans","startTime":468.09,"endTime":472.8,"body":"growth and integration into our"},{"speaker":"Darrell Evans","startTime":472.8,"endTime":475.23,"body":"daily life, not just"},{"speaker":"Darrell Evans","startTime":472.8,"endTime":475.23,"body":"specifically Google ads, because"},{"speaker":"Darrell Evans","startTime":475.23,"endTime":477.57,"body":"you've touched it and seen it in"},{"speaker":"Darrell Evans","startTime":475.23,"endTime":477.57,"body":"a lot of different worlds. For"},{"speaker":"Darrell Evans","startTime":477.57,"endTime":481.41,"body":"the person and myself that's not"},{"speaker":"Darrell Evans","startTime":477.57,"endTime":481.41,"body":"all the way clued in on AI what"},{"speaker":"Darrell Evans","startTime":481.41,"endTime":483.6,"body":"it does sure people listening to"},{"speaker":"Darrell Evans","startTime":481.41,"endTime":483.6,"body":"this, they probably get it with"},{"speaker":"Darrell Evans","startTime":483.6,"endTime":487.11,"body":"Alexa, they probably get it with"},{"speaker":"Darrell Evans","startTime":483.6,"endTime":487.11,"body":"other areas of their life. But"},{"speaker":"Darrell Evans","startTime":487.17,"endTime":490.41,"body":"talk to us a bit about that"},{"speaker":"Darrell Evans","startTime":487.17,"endTime":490.41,"body":"journey 15 years ago into now."},{"speaker":"Zeze peters","startTime":490.44,"endTime":492.741,"body":"Yeah, so my"},{"speaker":"Zeze peters","startTime":490.44,"endTime":492.741,"body":"introduction to formalized"},{"speaker":"Zeze peters","startTime":492.801,"endTime":496.434,"body":"artificial intelligence, not the"},{"speaker":"Zeze peters","startTime":492.801,"endTime":496.434,"body":"stuff that I built but just"},{"speaker":"Zeze peters","startTime":496.495,"endTime":500.189,"body":"knowledge of it was, frankly,"},{"speaker":"Zeze peters","startTime":496.495,"endTime":500.189,"body":"video games, if you take a look"},{"speaker":"Zeze peters","startTime":500.249,"endTime":503.943,"body":"at any video game, all those"},{"speaker":"Zeze peters","startTime":500.249,"endTime":503.943,"body":"people on the screen that you're"},{"speaker":"Zeze peters","startTime":504.003,"endTime":507.758,"body":"not controlling, they intrude."},{"speaker":"Zeze peters","startTime":504.003,"endTime":507.758,"body":"They're controlled by some form"},{"speaker":"Zeze peters","startTime":507.818,"endTime":511.451,"body":"of intelligence. Sometimes it's"},{"speaker":"Zeze peters","startTime":507.818,"endTime":511.451,"body":"robust. Usually it's kind of"},{"speaker":"Zeze peters","startTime":511.512,"endTime":515.206,"body":"stupid, but there's still some"},{"speaker":"Zeze peters","startTime":511.512,"endTime":515.206,"body":"intelligence in them. Now take"},{"speaker":"Zeze peters","startTime":515.266,"endTime":519.142,"body":"it as you go forward, I got into"},{"speaker":"Zeze peters","startTime":515.266,"endTime":519.142,"body":"my you know, doing my undergrad"},{"speaker":"Zeze peters","startTime":519.202,"endTime":523.017,"body":"I went through robotics courses,"},{"speaker":"Zeze peters","startTime":519.202,"endTime":523.017,"body":"talking about control systems,"},{"speaker":"Zeze peters","startTime":523.078,"endTime":526.65,"body":"and feedback systems and the"},{"speaker":"Zeze peters","startTime":523.078,"endTime":526.65,"body":"neural networks. Before it was"},{"speaker":"Zeze peters","startTime":526.711,"endTime":530.283,"body":"called machine learning, it was"},{"speaker":"Zeze peters","startTime":526.711,"endTime":530.283,"body":"just called back propagated"},{"speaker":"Zeze peters","startTime":530.344,"endTime":534.159,"body":"neural networks where the depth"},{"speaker":"Zeze peters","startTime":530.344,"endTime":534.159,"body":"of the system was determinative"},{"speaker":"Zeze peters","startTime":534.219,"endTime":537.671,"body":"of the outcomes you had. So I"},{"speaker":"Zeze peters","startTime":534.219,"endTime":537.671,"body":"was building those kinds of"},{"speaker":"Zeze peters","startTime":537.732,"endTime":541.365,"body":"systems, you really just for"},{"speaker":"Zeze peters","startTime":537.732,"endTime":541.365,"body":"robotics purposes, to make sure"},{"speaker":"Zeze peters","startTime":541.425,"endTime":544.877,"body":"that by robots could identify"},{"speaker":"Zeze peters","startTime":541.425,"endTime":544.877,"body":"patterns and follow through"},{"speaker":"Zeze peters","startTime":544.937,"endTime":548.813,"body":"paths. But as time has gone on,"},{"speaker":"Zeze peters","startTime":544.937,"endTime":548.813,"body":"as compute power has gone up, as"},{"speaker":"Zeze peters","startTime":548.873,"endTime":552.688,"body":"the GPU is a good lesson, like"},{"speaker":"Zeze peters","startTime":548.873,"endTime":552.688,"body":"kind of overpowered, you're able"},{"speaker":"Zeze peters","startTime":552.749,"endTime":556.261,"body":"to use it now to identify"},{"speaker":"Zeze peters","startTime":552.749,"endTime":556.261,"body":"detailed enough patterns to know"},{"speaker":"Zeze peters","startTime":556.321,"endTime":560.076,"body":"what objects are on the screen"},{"speaker":"Zeze peters","startTime":556.321,"endTime":560.076,"body":"to be able to do speech to text"},{"speaker":"Zeze peters","startTime":560.136,"endTime":563.951,"body":"transformation. I mean, that's,"},{"speaker":"Zeze peters","startTime":560.136,"endTime":563.951,"body":"that's not too complicated. But"},{"speaker":"Zeze peters","startTime":564.012,"endTime":567.887,"body":"it's complicated enough, that if"},{"speaker":"Zeze peters","startTime":564.012,"endTime":567.887,"body":"you're an Indian accent, versus"},{"speaker":"Zeze peters","startTime":567.948,"endTime":571.278,"body":"an African accent was an"},{"speaker":"Zeze peters","startTime":567.948,"endTime":571.278,"body":"American accent, you know, the"},{"speaker":"Zeze peters","startTime":571.339,"endTime":575.093,"body":"systems have to be smart enough"},{"speaker":"Zeze peters","startTime":571.339,"endTime":575.093,"body":"to know that you're all saying"},{"speaker":"Zeze peters","startTime":575.153,"endTime":578.847,"body":"Netflix, right? You know, and I"},{"speaker":"Zeze peters","startTime":575.153,"endTime":578.847,"body":"can tell that at home because"},{"speaker":"Zeze peters","startTime":578.908,"endTime":582.359,"body":"when I say Netflix, and my wife"},{"speaker":"Zeze peters","startTime":578.908,"endTime":582.359,"body":"says it, the remote still"},{"speaker":"Zeze peters","startTime":582.42,"endTime":585.871,"body":"doesn't catch when my wife"},{"speaker":"Zeze peters","startTime":582.42,"endTime":585.871,"body":"speaks. But the whole point is"},{"speaker":"Zeze peters","startTime":585.932,"endTime":589.444,"body":"you've gotten AI systems like"},{"speaker":"Zeze peters","startTime":585.932,"endTime":589.444,"body":"that, but we've evolved even"},{"speaker":"Zeze peters","startTime":589.505,"endTime":592.835,"body":"further, right? We're talking"},{"speaker":"Zeze peters","startTime":589.505,"endTime":592.835,"body":"about generative additive"},{"speaker":"Zeze peters","startTime":592.895,"endTime":596.165,"body":"intelligence networks. We're"},{"speaker":"Zeze peters","startTime":592.895,"endTime":596.165,"body":"talking about adversarial"},{"speaker":"Zeze peters","startTime":596.226,"endTime":599.859,"body":"networks where you've got two"},{"speaker":"Zeze peters","startTime":596.226,"endTime":599.859,"body":"AI's that battle each out each"},{"speaker":"Zeze peters","startTime":599.92,"endTime":603.553,"body":"other out to figure out who's"},{"speaker":"Zeze peters","startTime":599.92,"endTime":603.553,"body":"got the less error and usually"},{"speaker":"Zeze peters","startTime":603.613,"endTime":607.307,"body":"that's what is used for things"},{"speaker":"Zeze peters","startTime":603.613,"endTime":607.307,"body":"like Ali or even GPT-3, all of"},{"speaker":"Zeze peters","startTime":607.368,"endTime":610.819,"body":"these more advanced systems to"},{"speaker":"Zeze peters","startTime":607.368,"endTime":610.819,"body":"give closer to human level"},{"speaker":"Zeze peters","startTime":610.88,"endTime":614.634,"body":"outputs in terms of creatives,"},{"speaker":"Zeze peters","startTime":610.88,"endTime":614.634,"body":"text, decision making, chatbots"},{"speaker":"Zeze peters","startTime":614.695,"endTime":618.631,"body":"chatbots actually fairly easy in"},{"speaker":"Zeze peters","startTime":614.695,"endTime":618.631,"body":"the sense that most chatbots end"},{"speaker":"Zeze peters","startTime":618.691,"endTime":622.082,"body":"up being heuristicly driven,"},{"speaker":"Zeze peters","startTime":618.691,"endTime":622.082,"body":"right, there's some sort of"},{"speaker":"Zeze peters","startTime":622.143,"endTime":625.715,"body":"input. And there's a specific"},{"speaker":"Zeze peters","startTime":622.143,"endTime":625.715,"body":"output set that they're, that"},{"speaker":"Zeze peters","startTime":625.776,"endTime":629.53,"body":"they use. But compared to more"},{"speaker":"Zeze peters","startTime":625.776,"endTime":629.53,"body":"complicated AI systems, whether"},{"speaker":"Zeze peters","startTime":629.591,"endTime":633.103,"body":"it's navigation systems pattern,"},{"speaker":"Zeze peters","startTime":629.591,"endTime":633.103,"body":"match recognition, object"},{"speaker":"Zeze peters","startTime":633.163,"endTime":636.615,"body":"identification, GPT-3 type"},{"speaker":"Zeze peters","startTime":633.163,"endTime":636.615,"body":"creative output systems, those"},{"speaker":"Zeze peters","startTime":636.675,"endTime":640.309,"body":"are quite a bit more chunky,"},{"speaker":"Zeze peters","startTime":636.675,"endTime":640.309,"body":"quite a bit more delicious. But"},{"speaker":"Zeze peters","startTime":640.369,"endTime":643.7,"body":"for me, the long game is based"},{"speaker":"Zeze peters","startTime":640.369,"endTime":643.7,"body":"on this realization, and"},{"speaker":"Zeze peters","startTime":643.76,"endTime":647.272,"body":"frankly, it's the same thing"},{"speaker":"Zeze peters","startTime":643.76,"endTime":647.272,"body":"with every machine. And AI is"},{"speaker":"Zeze peters","startTime":647.333,"endTime":651.087,"body":"just another kind of machine and"},{"speaker":"Zeze peters","startTime":647.333,"endTime":651.087,"body":"everybody knows what machines"},{"speaker":"Zeze peters","startTime":651.148,"endTime":654.902,"body":"are. They're things that humans"},{"speaker":"Zeze peters","startTime":651.148,"endTime":654.902,"body":"make to make our lives easier."},{"speaker":"Zeze peters","startTime":654.962,"endTime":658.414,"body":"Even Microsoft Word can be"},{"speaker":"Zeze peters","startTime":654.962,"endTime":658.414,"body":"called a machine, if you think"},{"speaker":"Zeze peters","startTime":658.475,"endTime":661.987,"body":"about it in a certain way. But"},{"speaker":"Zeze peters","startTime":658.475,"endTime":661.987,"body":"if we thought talk about AI"},{"speaker":"Zeze peters","startTime":662.047,"endTime":665.559,"body":"specifically, we're using AI's"},{"speaker":"Zeze peters","startTime":662.047,"endTime":665.559,"body":"now to make sure that we're"},{"speaker":"Zeze peters","startTime":665.62,"endTime":669.071,"body":"eating properly, tracking"},{"speaker":"Zeze peters","startTime":665.62,"endTime":669.071,"body":"health. AIs are helping us make"},{"speaker":"Zeze peters","startTime":669.132,"endTime":672.947,"body":"sure that anything that left for"},{"speaker":"Zeze peters","startTime":669.132,"endTime":672.947,"body":"example, Amazon, they've built"},{"speaker":"Zeze peters","startTime":673.007,"endTime":676.641,"body":"intelligent systems, so they"},{"speaker":"Zeze peters","startTime":673.007,"endTime":676.641,"body":"know exactly when to order, and"},{"speaker":"Zeze peters","startTime":676.701,"endTime":680.334,"body":"move products around, so that"},{"speaker":"Zeze peters","startTime":676.701,"endTime":680.334,"body":"they've got the product in the"},{"speaker":"Zeze peters","startTime":680.395,"endTime":683.967,"body":"warehouse at the right time"},{"speaker":"Zeze peters","startTime":680.395,"endTime":683.967,"body":"before you go ahead and buy it."},{"speaker":"Zeze peters","startTime":684.028,"endTime":687.843,"body":"But going into the future in the"},{"speaker":"Zeze peters","startTime":684.028,"endTime":687.843,"body":"space that we're in right now,"},{"speaker":"Zeze peters","startTime":687.903,"endTime":691.294,"body":"in this marketing and sales and"},{"speaker":"Zeze peters","startTime":687.903,"endTime":691.294,"body":"growth oriented space of"},{"speaker":"Zeze peters","startTime":691.355,"endTime":695.049,"body":"businesses, there's a lot of"},{"speaker":"Zeze peters","startTime":691.355,"endTime":695.049,"body":"opportunity for using AI to make"},{"speaker":"Zeze peters","startTime":695.109,"endTime":698.379,"body":"life easier for people whose"},{"speaker":"Zeze peters","startTime":695.109,"endTime":698.379,"body":"responsibility is to help"},{"speaker":"Zeze peters","startTime":698.44,"endTime":701.71,"body":"companies make revenue. So"},{"speaker":"Zeze peters","startTime":698.44,"endTime":701.71,"body":"whether it is automatically"},{"speaker":"Zeze peters","startTime":701.77,"endTime":705.585,"body":"generating textual content, or"},{"speaker":"Zeze peters","startTime":701.77,"endTime":705.585,"body":"blogs, or whatever it is, if you"},{"speaker":"Zeze peters","startTime":705.646,"endTime":709.46,"body":"want to do the SEO, long game,"},{"speaker":"Zeze peters","startTime":705.646,"endTime":709.46,"body":"or even some startups whose jobs"},{"speaker":"Zeze peters","startTime":709.521,"endTime":713.094,"body":"is to combine data sources, and"},{"speaker":"Zeze peters","startTime":709.521,"endTime":713.094,"body":"spit out content using good"},{"speaker":"Zeze peters","startTime":713.154,"endTime":716.606,"body":"intelligence systems. But"},{"speaker":"Zeze peters","startTime":713.154,"endTime":716.606,"body":"ultimately, for me, the goal is"},{"speaker":"Zeze peters","startTime":716.666,"endTime":719.452,"body":"what I call the growth"},{"speaker":"Zeze peters","startTime":716.666,"endTime":719.452,"body":"coordinator, the growth"},{"speaker":"Zeze peters","startTime":719.512,"endTime":723.327,"body":"conductor. And this would be a"},{"speaker":"Zeze peters","startTime":719.512,"endTime":723.327,"body":"super AI. Well, not super, let's"},{"speaker":"Zeze peters","startTime":723.388,"endTime":727.142,"body":"not use that term, because the"},{"speaker":"Zeze peters","startTime":723.388,"endTime":727.142,"body":"AI sticklers will chew me up if"},{"speaker":"Zeze peters","startTime":727.202,"endTime":731.138,"body":"I say super AI, but this will be"},{"speaker":"Zeze peters","startTime":727.202,"endTime":731.138,"body":"the intelligent system whose job"},{"speaker":"Zeze peters","startTime":731.199,"endTime":734.832,"body":"it is to augment the growth"},{"speaker":"Zeze peters","startTime":731.199,"endTime":734.832,"body":"manager, the CMO, the CSO of any"},{"speaker":"Zeze peters","startTime":734.893,"endTime":738.586,"body":"company, so that they can ask"},{"speaker":"Zeze peters","startTime":734.893,"endTime":738.586,"body":"simple questions like, I've got"},{"speaker":"Zeze peters","startTime":738.647,"endTime":742.341,"body":"a million dollars, how should I"},{"speaker":"Zeze peters","startTime":738.647,"endTime":742.341,"body":"spend it? And the test system"},{"speaker":"Zeze peters","startTime":742.401,"endTime":746.034,"body":"will tell them, where to spend"},{"speaker":"Zeze peters","startTime":742.401,"endTime":746.034,"body":"it, how to spend it, and even"},{"speaker":"Zeze peters","startTime":746.095,"endTime":749.849,"body":"kind of be like a coach right"},{"speaker":"Zeze peters","startTime":746.095,"endTime":749.849,"body":"over their shoulder so that most"},{"speaker":"Zeze peters","startTime":749.91,"endTime":753.119,"body":"people, agencies, users,"},{"speaker":"Zeze peters","startTime":749.91,"endTime":753.119,"body":"companies can have a highest"},{"speaker":"Zeze peters","startTime":753.18,"endTime":756.752,"body":"chance of success, regardless of"},{"speaker":"Zeze peters","startTime":753.18,"endTime":756.752,"body":"what they're trying to do,"},{"speaker":"Zeze peters","startTime":756.813,"endTime":759.72,"body":"regardless of the product you're"},{"speaker":"Zeze peters","startTime":756.813,"endTime":759.72,"body":"trying to sell."},{"speaker":"Darrell Evans","startTime":759.28,"endTime":762.76,"body":"Yeah. Wow. I love"},{"speaker":"Darrell Evans","startTime":759.28,"endTime":762.76,"body":"every aspect, backstory and"},{"speaker":"Darrell Evans","startTime":762.76,"endTime":765.37,"body":"background. What do you say to"},{"speaker":"Darrell Evans","startTime":762.76,"endTime":765.37,"body":"the person who's listening to"},{"speaker":"Darrell Evans","startTime":765.37,"endTime":768.43,"body":"this, and they're afraid of this"},{"speaker":"Darrell Evans","startTime":765.37,"endTime":768.43,"body":"continued evolution of AI?"},{"speaker":"Darrell Evans","startTime":768.76,"endTime":773.77,"body":"You're you're obviously a"},{"speaker":"Darrell Evans","startTime":768.76,"endTime":773.77,"body":"fanatic. You're an you're an"},{"speaker":"Darrell Evans","startTime":773.77,"endTime":776.14,"body":"expert, but then I'm gonna play"},{"speaker":"Darrell Evans","startTime":773.77,"endTime":776.14,"body":"devil's advocate on the other"},{"speaker":"Darrell Evans","startTime":776.14,"endTime":779.02,"body":"side, what do you say to the"},{"speaker":"Darrell Evans","startTime":776.14,"endTime":779.02,"body":"person who's like, man, all this"},{"speaker":"Darrell Evans","startTime":779.02,"endTime":782.11,"body":"AI is bull pucky. Right? What do"},{"speaker":"Darrell Evans","startTime":779.02,"endTime":782.11,"body":"you say?"},{"speaker":"Zeze peters","startTime":781.71,"endTime":784.707,"body":"Well, the truth is"},{"speaker":"Zeze peters","startTime":781.71,"endTime":784.707,"body":"a lot of AI is bullshit. Sorry"},{"speaker":"Zeze peters","startTime":784.768,"endTime":788.56,"body":"to be to be direct, no, you're a"},{"speaker":"Zeze peters","startTime":784.768,"endTime":788.56,"body":"lot of AI is bullshit, in the"},{"speaker":"Zeze peters","startTime":788.621,"endTime":791.863,"body":"sense that the some of them"},{"speaker":"Zeze peters","startTime":788.621,"endTime":791.863,"body":"still require significant"},{"speaker":"Zeze peters","startTime":791.924,"endTime":795.655,"body":"amounts of human oversight just"},{"speaker":"Zeze peters","startTime":791.924,"endTime":795.655,"body":"to get it right. That kind of"},{"speaker":"Zeze peters","startTime":795.716,"endTime":799.386,"body":"situation. So for in certain"},{"speaker":"Zeze peters","startTime":795.716,"endTime":799.386,"body":"spaces, AI is not going to be a"},{"speaker":"Zeze peters","startTime":799.447,"endTime":803.178,"body":"risk. However, in the space of"},{"speaker":"Zeze peters","startTime":799.447,"endTime":803.178,"body":"white, I think they call white"},{"speaker":"Zeze peters","startTime":803.24,"endTime":806.971,"body":"collar jobs, right, you know,"},{"speaker":"Zeze peters","startTime":803.24,"endTime":806.971,"body":"people who in the center of the"},{"speaker":"Zeze peters","startTime":807.032,"endTime":810.335,"body":"computer and get work done,"},{"speaker":"Zeze peters","startTime":807.032,"endTime":810.335,"body":"there is a big risk there."},{"speaker":"Zeze peters","startTime":810.396,"endTime":814.127,"body":"Because certain kinds of you"},{"speaker":"Zeze peters","startTime":810.396,"endTime":814.127,"body":"know, if you look at everybody's"},{"speaker":"Zeze peters","startTime":814.188,"endTime":817.552,"body":"day, there's a bunch of busy"},{"speaker":"Zeze peters","startTime":814.188,"endTime":817.552,"body":"work that we always end up"},{"speaker":"Zeze peters","startTime":817.613,"endTime":821.222,"body":"doing, that turned out are easy"},{"speaker":"Zeze peters","startTime":817.613,"endTime":821.222,"body":"to automate. Now, there's a"},{"speaker":"Zeze peters","startTime":821.283,"endTime":825.076,"body":"difference between an AI doing"},{"speaker":"Zeze peters","startTime":821.283,"endTime":825.076,"body":"the automation and then, a robo"},{"speaker":"Zeze peters","startTime":825.137,"endTime":828.807,"body":"Robo task worker like UiPath"},{"speaker":"Zeze peters","startTime":825.137,"endTime":828.807,"body":"doing the work. But ultimately,"},{"speaker":"Zeze peters","startTime":828.868,"endTime":832.599,"body":"you know, RPA, robotic process"},{"speaker":"Zeze peters","startTime":828.868,"endTime":832.599,"body":"automation is doing that work."},{"speaker":"Zeze peters","startTime":832.66,"endTime":836.513,"body":"But it ultimately boils back to"},{"speaker":"Zeze peters","startTime":832.66,"endTime":836.513,"body":"the same thing, as far as a lay"},{"speaker":"Zeze peters","startTime":836.575,"endTime":840.183,"body":"user is concerned, computer"},{"speaker":"Zeze peters","startTime":836.575,"endTime":840.183,"body":"getting my work done. The truth"},{"speaker":"Zeze peters","startTime":840.245,"endTime":843.914,"body":"is, in the long term, I think"},{"speaker":"Zeze peters","startTime":840.245,"endTime":843.914,"body":"it's not going to be an issue,"},{"speaker":"Zeze peters","startTime":843.976,"endTime":847.646,"body":"as long as we have a specific"},{"speaker":"Zeze peters","startTime":843.976,"endTime":847.646,"body":"ethical framework in how these"},{"speaker":"Zeze peters","startTime":847.707,"endTime":851.621,"body":"systems are built and released."},{"speaker":"Zeze peters","startTime":847.707,"endTime":851.621,"body":"And I'll be clear on that. If we"},{"speaker":"Zeze peters","startTime":851.682,"endTime":855.597,"body":"make it so that just a few rich"},{"speaker":"Zeze peters","startTime":851.682,"endTime":855.597,"body":"people have all the intelligence"},{"speaker":"Zeze peters","startTime":855.658,"endTime":859.206,"body":"systems, the whole world is"},{"speaker":"Zeze peters","startTime":855.658,"endTime":859.206,"body":"going to be poor, and there'll"},{"speaker":"Zeze peters","startTime":859.267,"endTime":862.692,"body":"be like 1000, rich people."},{"speaker":"Zeze peters","startTime":859.267,"endTime":862.692,"body":"That's literally the world at"},{"speaker":"Zeze peters","startTime":862.753,"endTime":866.484,"body":"its limit, call it 100 years"},{"speaker":"Zeze peters","startTime":862.753,"endTime":866.484,"body":"from now. But instead if we make"},{"speaker":"Zeze peters","startTime":866.546,"endTime":870.399,"body":"it democratize, democratize, or"},{"speaker":"Zeze peters","startTime":866.546,"endTime":870.399,"body":"we build for the mid market and"},{"speaker":"Zeze peters","startTime":870.46,"endTime":874.314,"body":"below, what ends up happening is"},{"speaker":"Zeze peters","startTime":870.46,"endTime":874.314,"body":"more people can use this AI of"},{"speaker":"Zeze peters","startTime":874.375,"endTime":878.106,"body":"virtue of AI of this power of AI"},{"speaker":"Zeze peters","startTime":874.375,"endTime":878.106,"body":"to meet their dreams without"},{"speaker":"Zeze peters","startTime":878.167,"endTime":881.531,"body":"having to go through years"},{"speaker":"Zeze peters","startTime":878.167,"endTime":881.531,"body":"building the experience that"},{"speaker":"Zeze peters","startTime":881.592,"endTime":885.262,"body":"they would otherwise need. They"},{"speaker":"Zeze peters","startTime":881.592,"endTime":885.262,"body":"would need to build smaller,"},{"speaker":"Zeze peters","startTime":885.323,"endTime":889.177,"body":"highly focused, highly motivated"},{"speaker":"Zeze peters","startTime":885.323,"endTime":889.177,"body":"teams, instead of spending 10s"},{"speaker":"Zeze peters","startTime":889.238,"endTime":892.785,"body":"of millions of dollars hiring"},{"speaker":"Zeze peters","startTime":889.238,"endTime":892.785,"body":"20-30 people because they're"},{"speaker":"Zeze peters","startTime":892.847,"endTime":896.578,"body":"just not sure which way to go."},{"speaker":"Zeze peters","startTime":892.847,"endTime":896.578,"body":"It will really help eventually"},{"speaker":"Zeze peters","startTime":896.639,"endTime":900.492,"body":"make individuals hyper powerful,"},{"speaker":"Zeze peters","startTime":896.639,"endTime":900.492,"body":"but that's only if the way you"},{"speaker":"Zeze peters","startTime":900.553,"endTime":904.101,"body":"release the AI's is so that"},{"speaker":"Zeze peters","startTime":900.553,"endTime":904.101,"body":"these people the midmarket and"},{"speaker":"Zeze peters","startTime":904.162,"endTime":907.893,"body":"and below have access to it. If"},{"speaker":"Zeze peters","startTime":904.162,"endTime":907.893,"body":"it's only enterprise, if it's"},{"speaker":"Zeze peters","startTime":907.954,"endTime":911.563,"body":"only the richest people, then"},{"speaker":"Zeze peters","startTime":907.954,"endTime":911.563,"body":"you'll end up where there's a"},{"speaker":"Zeze peters","startTime":911.624,"endTime":915.05,"body":"rich 1000 people and everybody"},{"speaker":"Zeze peters","startTime":911.624,"endTime":915.05,"body":"else is a serf, or worse."},{"speaker":"Darrell Evans","startTime":916.23,"endTime":919.2,"body":"Yeah, no, I love"},{"speaker":"Darrell Evans","startTime":916.23,"endTime":919.2,"body":"the way you brought that light."},{"speaker":"Darrell Evans","startTime":919.89,"endTime":922.08,"body":"It needs to get across to"},{"speaker":"Darrell Evans","startTime":919.89,"endTime":922.08,"body":"everyone. I think even when"},{"speaker":"Darrell Evans","startTime":922.11,"endTime":927.84,"body":"GPT-3 came out, I'm not clearly"},{"speaker":"Darrell Evans","startTime":922.11,"endTime":927.84,"body":"sure about these facts, but it"},{"speaker":"Darrell Evans","startTime":927.84,"endTime":931.71,"body":"was sort of limited to who could"},{"speaker":"Darrell Evans","startTime":927.84,"endTime":931.71,"body":"get access to it. I talked to an"},{"speaker":"Darrell Evans","startTime":931.71,"endTime":934.98,"body":"AI developer to ascertain it."},{"speaker":"Darrell Evans","startTime":931.71,"endTime":934.98,"body":"Yeah. And I talked to an AI"},{"speaker":"Darrell Evans","startTime":934.98,"endTime":938.31,"body":"developer of a product that's in"},{"speaker":"Darrell Evans","startTime":934.98,"endTime":938.31,"body":"the content space, come up with"},{"speaker":"Darrell Evans","startTime":938.31,"endTime":941.61,"body":"names later. Okay. And he had"},{"speaker":"Darrell Evans","startTime":938.31,"endTime":941.61,"body":"indicated he'd indicated to me"},{"speaker":"Darrell Evans","startTime":941.61,"endTime":945.63,"body":"that he didn't get the first"},{"speaker":"Darrell Evans","startTime":941.61,"endTime":945.63,"body":"mover advantage. It was, you"},{"speaker":"Darrell Evans","startTime":945.63,"endTime":947.91,"body":"know, he didn't get to until"},{"speaker":"Darrell Evans","startTime":945.63,"endTime":947.91,"body":"about a year after I don't know"},{"speaker":"Darrell Evans","startTime":947.91,"endTime":949.14,"body":"if that was due to restriction"},{"speaker":"Darrell Evans","startTime":947.91,"endTime":949.14,"body":"or?"},{"speaker":"Zeze peters","startTime":949.45,"endTime":952.12,"body":"Yeah, well, the"},{"speaker":"Zeze peters","startTime":949.45,"endTime":952.12,"body":"thing is, you know, and I don't"},{"speaker":"Zeze peters","startTime":952.12,"endTime":953.92,"body":"know, if you want to dive"},{"speaker":"Zeze peters","startTime":952.12,"endTime":953.92,"body":"deeper, we don't have to,"},{"speaker":"Zeze peters","startTime":954.16,"endTime":958.33,"body":"butGPT-3 was made by open AI,"},{"speaker":"Zeze peters","startTime":954.16,"endTime":958.33,"body":"they released their paper, they"},{"speaker":"Zeze peters","startTime":958.33,"endTime":962.17,"body":"were the samples, people started"},{"speaker":"Zeze peters","startTime":958.33,"endTime":962.17,"body":"using it. And then within about"},{"speaker":"Zeze peters","startTime":962.17,"endTime":965.59,"body":"six months, Microsoft bought a"},{"speaker":"Zeze peters","startTime":962.17,"endTime":965.59,"body":"lot of licensure, right? So that"},{"speaker":"Zeze peters","startTime":965.59,"endTime":969.25,"body":"it's available for usage, the"},{"speaker":"Zeze peters","startTime":965.59,"endTime":969.25,"body":"model based model anyway, is"},{"speaker":"Zeze peters","startTime":969.25,"endTime":972.49,"body":"available for usage through"},{"speaker":"Zeze peters","startTime":969.25,"endTime":972.49,"body":"Microsoft Azure system. So we"},{"speaker":"Zeze peters","startTime":972.49,"endTime":975.7,"body":"really quickly were able to use"},{"speaker":"Zeze peters","startTime":972.49,"endTime":975.7,"body":"it internally, we've kind of"},{"speaker":"Zeze peters","startTime":975.7,"endTime":978.31,"body":"played with it. But we didn't"},{"speaker":"Zeze peters","startTime":975.7,"endTime":978.31,"body":"want to roll fit into our"},{"speaker":"Zeze peters","startTime":978.31,"endTime":980.77,"body":"platform, because we're doing"},{"speaker":"Zeze peters","startTime":978.31,"endTime":980.77,"body":"something that we think is"},{"speaker":"Zeze peters","startTime":981.07,"endTime":984.49,"body":"eventually going to be even more"},{"speaker":"Zeze peters","startTime":981.07,"endTime":984.49,"body":"valuable to businesses. But"},{"speaker":"Zeze peters","startTime":984.49,"endTime":987.37,"body":"absolutely there lots of"},{"speaker":"Zeze peters","startTime":984.49,"endTime":987.37,"body":"companies now using GPT-3 as the"},{"speaker":"Zeze peters","startTime":987.37,"endTime":990.43,"body":"basis of their business where"},{"speaker":"Zeze peters","startTime":987.37,"endTime":990.43,"body":"they'd like Jasper or copied on"},{"speaker":"Zeze peters","startTime":990.43,"endTime":993.49,"body":"AI, or you know, like four or"},{"speaker":"Zeze peters","startTime":990.43,"endTime":993.49,"body":"five others who are in the"},{"speaker":"Zeze peters","startTime":993.49,"endTime":997.18,"body":"general copy generation space in"},{"speaker":"Zeze peters","startTime":993.49,"endTime":997.18,"body":"the content, civilization space."},{"speaker":"Zeze peters","startTime":997.51,"endTime":1000.51,"body":"And it's a big deal, right? You"},{"speaker":"Zeze peters","startTime":997.51,"endTime":1000.51,"body":"know, at that point, the person"},{"speaker":"Zeze peters","startTime":1000.51,"endTime":1004.71,"body":"who has retrained in GPT-3 best"},{"speaker":"Zeze peters","startTime":1000.51,"endTime":1004.71,"body":"gets the best outcomes. But like"},{"speaker":"Zeze peters","startTime":1004.71,"endTime":1008.19,"body":"I said, not every AI is good,"},{"speaker":"Zeze peters","startTime":1004.71,"endTime":1008.19,"body":"you know, frequently there's a"},{"speaker":"Zeze peters","startTime":1008.19,"endTime":1011.28,"body":"human that needs to do a review"},{"speaker":"Zeze peters","startTime":1008.19,"endTime":1011.28,"body":"step because frankly, humans are"},{"speaker":"Zeze peters","startTime":1011.28,"endTime":1014.64,"body":"still the smartest creatures on"},{"speaker":"Zeze peters","startTime":1011.28,"endTime":1014.64,"body":"this planet. Don't let the"},{"speaker":"Zeze peters","startTime":1014.64,"endTime":1015.33,"body":"computers fool you."},{"speaker":"Darrell Evans","startTime":1015.33,"endTime":1018.24,"body":"Come on That's"},{"speaker":"Darrell Evans","startTime":1015.33,"endTime":1018.24,"body":"it. Let's not get it twisted. I"},{"speaker":"Darrell Evans","startTime":1018.24,"endTime":1020.88,"body":"love that comment. I love that"},{"speaker":"Darrell Evans","startTime":1018.24,"endTime":1020.88,"body":"comment. You know, as soon as"},{"speaker":"Darrell Evans","startTime":1020.88,"endTime":1025.29,"body":"you cross that bridge, Jasper"},{"speaker":"Darrell Evans","startTime":1020.88,"endTime":1025.29,"body":"obviously just got $125 million."},{"speaker":"Darrell Evans","startTime":1025.71,"endTime":1029.85,"body":"So I'm sure you saw the news. I"},{"speaker":"Darrell Evans","startTime":1025.71,"endTime":1029.85,"body":"saw it. Valued them at 1.2 5"},{"speaker":"Darrell Evans","startTime":1029.85,"endTime":1032.61,"body":"billion, I guess, what were your"},{"speaker":"Darrell Evans","startTime":1029.85,"endTime":1032.61,"body":"thoughts when you saw that, as a"},{"speaker":"Darrell Evans","startTime":1032.61,"endTime":1038.49,"body":"developer yourself as a black"},{"speaker":"Darrell Evans","startTime":1032.61,"endTime":1038.49,"body":"founder in an exciting space,"},{"speaker":"Darrell Evans","startTime":1038.55,"endTime":1042.33,"body":"that's a copywriting tool use"},{"speaker":"Darrell Evans","startTime":1038.55,"endTime":1042.33,"body":"for advertising, blogs, all"},{"speaker":"Darrell Evans","startTime":1042.33,"endTime":1044.31,"body":"sorts of different word"},{"speaker":"Darrell Evans","startTime":1042.33,"endTime":1044.31,"body":"smithing?"},{"speaker":"Zeze peters","startTime":1044.0,"endTime":1046.79,"body":"Well, there's"},{"speaker":"Zeze peters","startTime":1044.0,"endTime":1046.79,"body":"always there's always the idea"},{"speaker":"Zeze peters","startTime":1046.79,"endTime":1049.91,"body":"that hey, shit, why didn't I"},{"speaker":"Zeze peters","startTime":1046.79,"endTime":1049.91,"body":"just do that first. But I think"},{"speaker":"Zeze peters","startTime":1049.91,"endTime":1054.98,"body":"for me, the key thing more of"},{"speaker":"Zeze peters","startTime":1049.91,"endTime":1054.98,"body":"was, AI is huge. And the market"},{"speaker":"Zeze peters","startTime":1054.98,"endTime":1057.35,"body":"keeps validating this over and"},{"speaker":"Zeze peters","startTime":1054.98,"endTime":1057.35,"body":"over and over again."},{"speaker":"Darrell Evans","startTime":1055.94,"endTime":1059.66,"body":"That's yeah,"},{"speaker":"Darrell Evans","startTime":1055.94,"endTime":1059.66,"body":"that's the piece, right?"},{"speaker":"Zeze peters","startTime":1059.07,"endTime":1061.02,"body":"The market keeps"},{"speaker":"Zeze peters","startTime":1059.07,"endTime":1061.02,"body":"validating it over and over and"},{"speaker":"Zeze peters","startTime":1061.02,"endTime":1064.65,"body":"over again, like Jasper is not"},{"speaker":"Zeze peters","startTime":1061.02,"endTime":1064.65,"body":"that old, they built a tool,"},{"speaker":"Zeze peters","startTime":1064.65,"endTime":1067.83,"body":"they already have 50,000 plus"},{"speaker":"Zeze peters","startTime":1064.65,"endTime":1067.83,"body":"people using it, I really do"},{"speaker":"Zeze peters","startTime":1067.83,"endTime":1070.83,"body":"like the way that model is built"},{"speaker":"Zeze peters","startTime":1067.83,"endTime":1070.83,"body":"the business model wise, you"},{"speaker":"Zeze peters","startTime":1070.83,"endTime":1074.04,"body":"know, it's one of the key things"},{"speaker":"Zeze peters","startTime":1070.83,"endTime":1074.04,"body":"people miss building product"},{"speaker":"Zeze peters","startTime":1074.04,"endTime":1076.56,"body":"businesses, it's not just a"},{"speaker":"Zeze peters","startTime":1074.04,"endTime":1076.56,"body":"product, the business model also"},{"speaker":"Zeze peters","startTime":1076.56,"endTime":1079.26,"body":"matters, as well as your"},{"speaker":"Zeze peters","startTime":1076.56,"endTime":1079.26,"body":"delivery and support model. And"},{"speaker":"Zeze peters","startTime":1079.26,"endTime":1083.28,"body":"I think they've got good things."},{"speaker":"Zeze peters","startTime":1079.26,"endTime":1083.28,"body":"And all three, this recent round"},{"speaker":"Zeze peters","startTime":1083.28,"endTime":1085.89,"body":"that they built, that they got"},{"speaker":"Zeze peters","startTime":1083.28,"endTime":1085.89,"body":"isn't the only round, you've got"},{"speaker":"Zeze peters","startTime":1085.89,"endTime":1089.04,"body":"a few other rounds in the past."},{"speaker":"Zeze peters","startTime":1085.89,"endTime":1089.04,"body":"But surely that's sort of a team"},{"speaker":"Zeze peters","startTime":1089.07,"endTime":1091.62,"body":"building a great product, pretty"},{"speaker":"Zeze peters","startTime":1089.07,"endTime":1091.62,"body":"excited about where that's"},{"speaker":"Darrell Evans","startTime":1092.0,"endTime":1094.07,"body":"And I thought"},{"speaker":"Darrell Evans","startTime":1092.0,"endTime":1094.07,"body":"maybe from your standpoint, at"},{"speaker":"Darrell Evans","startTime":1092.1,"endTime":1092.25,"body":"going."},{"speaker":"Darrell Evans","startTime":1094.07,"endTime":1097.34,"body":"least from my standpoint, I"},{"speaker":"Darrell Evans","startTime":1094.07,"endTime":1097.34,"body":"thought to myself, huh, that was"},{"speaker":"Darrell Evans","startTime":1097.34,"endTime":1100.61,"body":"as big a validation spot. And"},{"speaker":"Darrell Evans","startTime":1097.34,"endTime":1100.61,"body":"there's probably others. But"},{"speaker":"Darrell Evans","startTime":1100.61,"endTime":1102.92,"body":"that was one that I could most"},{"speaker":"Darrell Evans","startTime":1100.61,"endTime":1102.92,"body":"resonate with through the work"},{"speaker":"Darrell Evans","startTime":1102.92,"endTime":1105.35,"body":"that we do at the agency. Of"},{"speaker":"Darrell Evans","startTime":1102.92,"endTime":1105.35,"body":"course, there's other tools, as"},{"speaker":"Darrell Evans","startTime":1105.35,"endTime":1108.14,"body":"you mentioned in that space that"},{"speaker":"Darrell Evans","startTime":1105.35,"endTime":1108.14,"body":"are competing, in fact, again, I"},{"speaker":"Darrell Evans","startTime":1108.14,"endTime":1110.33,"body":"did have a conversation with"},{"speaker":"Darrell Evans","startTime":1108.14,"endTime":1110.33,"body":"another founder in that same"},{"speaker":"Darrell Evans","startTime":1110.36,"endTime":1112.25,"body":"competing space, which I'm"},{"speaker":"Darrell Evans","startTime":1110.36,"endTime":1112.25,"body":"excited about."},{"speaker":"Zeze peters","startTime":1112.07,"endTime":1114.837,"body":"It's a huge, it's a"},{"speaker":"Zeze peters","startTime":1112.07,"endTime":1114.837,"body":"huge space. I mean, if you look"},{"speaker":"Zeze peters","startTime":1114.892,"endTime":1118.148,"body":"at what Jasper was doing the,"},{"speaker":"Zeze peters","startTime":1114.892,"endTime":1118.148,"body":"the align themselves on blogs,"},{"speaker":"Zeze peters","startTime":1118.202,"endTime":1121.241,"body":"less so on short form copy, less"},{"speaker":"Zeze peters","startTime":1118.202,"endTime":1121.241,"body":"so on physical copy, or"},{"speaker":"Zeze peters","startTime":1121.295,"endTime":1124.769,"body":"multimedia copy, or, frankly, on"},{"speaker":"Zeze peters","startTime":1121.295,"endTime":1124.769,"body":"human readable scripts, because"},{"speaker":"Zeze peters","startTime":1124.823,"endTime":1128.079,"body":"that's, you know, many people"},{"speaker":"Zeze peters","startTime":1124.823,"endTime":1128.079,"body":"don't recognize that there are"},{"speaker":"Zeze peters","startTime":1128.133,"endTime":1131.552,"body":"all of these different forms of"},{"speaker":"Zeze peters","startTime":1128.133,"endTime":1131.552,"body":"copy and creative, that you end"},{"speaker":"Zeze peters","startTime":1131.607,"endTime":1134.917,"body":"up meaning like the way you talk"},{"speaker":"Zeze peters","startTime":1131.607,"endTime":1134.917,"body":"on Google is not the way you"},{"speaker":"Zeze peters","startTime":1134.971,"endTime":1138.228,"body":"talk on Facebook, not the way"},{"speaker":"Zeze peters","startTime":1134.971,"endTime":1138.228,"body":"you talk on Reddit. Right? You"},{"speaker":"Zeze peters","startTime":1138.282,"endTime":1140.941,"body":"know, it's actually all"},{"speaker":"Zeze peters","startTime":1138.282,"endTime":1140.941,"body":"different formats. And so"},{"speaker":"Zeze peters","startTime":1140.995,"endTime":1144.306,"body":"they've got a niche to chasing"},{"speaker":"Zeze peters","startTime":1140.995,"endTime":1144.306,"body":"it. As long as other people in"},{"speaker":"Zeze peters","startTime":1144.36,"endTime":1147.345,"body":"the space think about some"},{"speaker":"Zeze peters","startTime":1144.36,"endTime":1147.345,"body":"niche, they can go crazy, or"},{"speaker":"Zeze peters","startTime":1147.399,"endTime":1151.09,"body":"maybe even law. They can, they"},{"speaker":"Zeze peters","startTime":1147.399,"endTime":1151.09,"body":"can definitely win and win very well."},{"speaker":"Darrell Evans","startTime":1151.27,"endTime":1153.34,"body":"Yeah. And the"},{"speaker":"Darrell Evans","startTime":1151.27,"endTime":1153.34,"body":"founder that I talked to who's"},{"speaker":"Darrell Evans","startTime":1153.34,"endTime":1156.22,"body":"got a competing product, he's"},{"speaker":"Darrell Evans","startTime":1153.34,"endTime":1156.22,"body":"definitely going after a"},{"speaker":"Darrell Evans","startTime":1156.22,"endTime":1160.06,"body":"different niche than than that."},{"speaker":"Darrell Evans","startTime":1156.22,"endTime":1160.06,"body":"So very exciting. Listen, I"},{"speaker":"Darrell Evans","startTime":1160.06,"endTime":1162.97,"body":"gotta ask this question kind of"},{"speaker":"Darrell Evans","startTime":1160.06,"endTime":1162.97,"body":"break away from the AI. Yeah."},{"speaker":"Darrell Evans","startTime":1163.09,"endTime":1167.8,"body":"How do you handle pressure in"},{"speaker":"Darrell Evans","startTime":1163.09,"endTime":1167.8,"body":"the work that you do today? And"},{"speaker":"Darrell Evans","startTime":1167.8,"endTime":1173.29,"body":"in this idea of 11,000 SKUs,"},{"speaker":"Darrell Evans","startTime":1167.8,"endTime":1173.29,"body":"like it would sound to some"},{"speaker":"Darrell Evans","startTime":1173.32,"endTime":1176.59,"body":"listening to this that hear"},{"speaker":"Darrell Evans","startTime":1173.32,"endTime":1176.59,"body":"operating like a robot like,"},{"speaker":"Zeze peters","startTime":1176.92,"endTime":1180.22,"body":"well, well, you"},{"speaker":"Zeze peters","startTime":1176.92,"endTime":1180.22,"body":"kind of kind of have to so we"},{"speaker":"Zeze peters","startTime":1180.22,"endTime":1182.92,"body":"know when you're going to go"},{"speaker":"Zeze peters","startTime":1180.22,"endTime":1182.92,"body":"through aerospace engineering. A"},{"speaker":"Zeze peters","startTime":1182.92,"endTime":1186.43,"body":"very big portion of aerospace"},{"speaker":"Zeze peters","startTime":1182.92,"endTime":1186.43,"body":"work is what is called systems"},{"speaker":"Zeze peters","startTime":1186.43,"endTime":1189.43,"body":"work. Systems work is the"},{"speaker":"Zeze peters","startTime":1186.43,"endTime":1189.43,"body":"ability to take a look at a"},{"speaker":"Zeze peters","startTime":1189.43,"endTime":1193.81,"body":"situation figure out what are"},{"speaker":"Zeze peters","startTime":1189.43,"endTime":1193.81,"body":"all the inputs to it outputs to"},{"speaker":"Zeze peters","startTime":1193.81,"endTime":1197.44,"body":"it and the relationships in"},{"speaker":"Zeze peters","startTime":1193.81,"endTime":1197.44,"body":"between. Another way of seeing"},{"speaker":"Zeze peters","startTime":1197.44,"endTime":1200.53,"body":"it, you can take a look at a"},{"speaker":"Zeze peters","startTime":1197.44,"endTime":1200.53,"body":"complicated situation. and"},{"speaker":"Zeze peters","startTime":1200.53,"endTime":1204.91,"body":"simplify it. Now, once you've"},{"speaker":"Zeze peters","startTime":1200.53,"endTime":1204.91,"body":"simplified most situations, you"},{"speaker":"Zeze peters","startTime":1204.91,"endTime":1208.57,"body":"identify attributes and you"},{"speaker":"Zeze peters","startTime":1204.91,"endTime":1208.57,"body":"identify behaviors. With those"},{"speaker":"Zeze peters","startTime":1208.57,"endTime":1210.61,"body":"attributes and behaviors, you"},{"speaker":"Zeze peters","startTime":1208.57,"endTime":1210.61,"body":"can literally make"},{"speaker":"Zeze peters","startTime":1210.61,"endTime":1215.29,"body":"configurations. So, for example,"},{"speaker":"Zeze peters","startTime":1210.61,"endTime":1215.29,"body":"our intelligence system allows"},{"speaker":"Zeze peters","startTime":1215.41,"endTime":1218.95,"body":"customers to have their own AI"},{"speaker":"Zeze peters","startTime":1215.41,"endTime":1218.95,"body":"brain per customer. But that's"},{"speaker":"Zeze peters","startTime":1218.95,"endTime":1220.99,"body":"because we've been able to"},{"speaker":"Zeze peters","startTime":1218.95,"endTime":1220.99,"body":"identify, like I said, the"},{"speaker":"Zeze peters","startTime":1220.99,"endTime":1224.74,"body":"attributes and the behaviors,"},{"speaker":"Zeze peters","startTime":1220.99,"endTime":1224.74,"body":"they give the outcomes that the"},{"speaker":"Zeze peters","startTime":1224.74,"endTime":1228.04,"body":"customers need. And all they"},{"speaker":"Zeze peters","startTime":1224.74,"endTime":1228.04,"body":"need as a big input at that"},{"speaker":"Zeze peters","startTime":1228.04,"endTime":1232.33,"body":"point is their own specific"},{"speaker":"Zeze peters","startTime":1228.04,"endTime":1232.33,"body":"business parameters. And this is"},{"speaker":"Zeze peters","startTime":1232.33,"endTime":1235.24,"body":"a really key thing, when it"},{"speaker":"Zeze peters","startTime":1232.33,"endTime":1235.24,"body":"almost all of aerospace, I know,"},{"speaker":"Zeze peters","startTime":1235.39,"endTime":1239.11,"body":"for a while, you know, we would"},{"speaker":"Zeze peters","startTime":1235.39,"endTime":1239.11,"body":"make single use rockets and"},{"speaker":"Zeze peters","startTime":1239.11,"endTime":1242.2,"body":"throw them in the ocean. But a"},{"speaker":"Zeze peters","startTime":1239.11,"endTime":1242.2,"body":"lot of aerospace engineers have"},{"speaker":"Zeze peters","startTime":1242.2,"endTime":1246.13,"body":"always looked towards the holy"},{"speaker":"Zeze peters","startTime":1242.2,"endTime":1246.13,"body":"grail of reuse, because we've"},{"speaker":"Zeze peters","startTime":1246.13,"endTime":1249.07,"body":"seen it everywhere. You know,"},{"speaker":"Zeze peters","startTime":1246.13,"endTime":1249.07,"body":"Aerospace is not very different"},{"speaker":"Zeze peters","startTime":1249.07,"endTime":1252.61,"body":"from almost any other kind of"},{"speaker":"Zeze peters","startTime":1249.07,"endTime":1252.61,"body":"industrial strength engineering"},{"speaker":"Zeze peters","startTime":1252.61,"endTime":1255.61,"body":"work, whether it's automotive or"},{"speaker":"Zeze peters","startTime":1252.61,"endTime":1255.61,"body":"others in the sense that you've"},{"speaker":"Zeze peters","startTime":1255.61,"endTime":1258.7,"body":"got to deal with a lot of"},{"speaker":"Zeze peters","startTime":1255.61,"endTime":1258.7,"body":"complicated systems, simplify"},{"speaker":"Zeze peters","startTime":1258.7,"endTime":1262.54,"body":"them, put them together at high"},{"speaker":"Zeze peters","startTime":1258.7,"endTime":1262.54,"body":"quality, high reliability. And"},{"speaker":"Zeze peters","startTime":1262.66,"endTime":1264.97,"body":"it's not different in aerospace."},{"speaker":"Zeze peters","startTime":1262.66,"endTime":1264.97,"body":"And it's definitely not"},{"speaker":"Zeze peters","startTime":1264.97,"endTime":1267.43,"body":"different in the growth"},{"speaker":"Zeze peters","startTime":1264.97,"endTime":1267.43,"body":"automation space."},{"speaker":"Darrell Evans","startTime":1267.78,"endTime":1270.66,"body":"Yeah, I got two"},{"speaker":"Darrell Evans","startTime":1267.78,"endTime":1270.66,"body":"more questions before I want to"},{"speaker":"Darrell Evans","startTime":1270.66,"endTime":1274.02,"body":"dive into what you're doing at"},{"speaker":"Darrell Evans","startTime":1270.66,"endTime":1274.02,"body":"Beam, and break that down as"},{"speaker":"Darrell Evans","startTime":1274.02,"endTime":1277.11,"body":"relates to the space to things."},{"speaker":"Darrell Evans","startTime":1274.02,"endTime":1277.11,"body":"How do you view the word"},{"speaker":"Darrell Evans","startTime":1277.11,"endTime":1281.67,"body":"failure? And how do you process"},{"speaker":"Darrell Evans","startTime":1277.11,"endTime":1281.67,"body":"because as an engineer, you just"},{"speaker":"Darrell Evans","startTime":1281.7,"endTime":1285.6,"body":"kind of even slightly broke it"},{"speaker":"Darrell Evans","startTime":1281.7,"endTime":1285.6,"body":"down? All of you. How do you"},{"speaker":"Darrell Evans","startTime":1285.6,"endTime":1288.6,"body":"process that and continue to"},{"speaker":"Darrell Evans","startTime":1285.6,"endTime":1288.6,"body":"move forward? I mean, 11,000"},{"speaker":"Darrell Evans","startTime":1288.6,"endTime":1290.49,"body":"products, you didn't get them"},{"speaker":"Darrell Evans","startTime":1288.6,"endTime":1290.49,"body":"all right, the first time?"},{"speaker":"Zeze peters","startTime":1290.0,"endTime":1292.67,"body":"No, no, no. And in"},{"speaker":"Zeze peters","startTime":1290.0,"endTime":1292.67,"body":"fact, I didn't answer part of"},{"speaker":"Zeze peters","startTime":1292.67,"endTime":1295.97,"body":"your question, your previous"},{"speaker":"Zeze peters","startTime":1292.67,"endTime":1295.97,"body":"question, but the way I think"},{"speaker":"Zeze peters","startTime":1295.97,"endTime":1300.08,"body":"about failure is a learning"},{"speaker":"Zeze peters","startTime":1295.97,"endTime":1300.08,"body":"opportunity. Right? So in"},{"speaker":"Zeze peters","startTime":1300.08,"endTime":1302.9,"body":"engineering, there are no"},{"speaker":"Zeze peters","startTime":1300.08,"endTime":1302.9,"body":"engineers out there, except"},{"speaker":"Zeze peters","startTime":1302.9,"endTime":1306.2,"body":"maybe computer engineers, who"},{"speaker":"Zeze peters","startTime":1302.9,"endTime":1306.2,"body":"are able to build something in"},{"speaker":"Zeze peters","startTime":1306.2,"endTime":1309.32,"body":"one pass, right, some really"},{"speaker":"Zeze peters","startTime":1306.2,"endTime":1309.32,"body":"good software, people can build"},{"speaker":"Zeze peters","startTime":1309.32,"endTime":1312.77,"body":"something in one pass. But"},{"speaker":"Zeze peters","startTime":1309.32,"endTime":1312.77,"body":"anything that is physical is"},{"speaker":"Zeze peters","startTime":1312.77,"endTime":1316.64,"body":"never a one pass thing. It's"},{"speaker":"Zeze peters","startTime":1312.77,"endTime":1316.64,"body":"usually 10-12-15 passes. But"},{"speaker":"Zeze peters","startTime":1316.64,"endTime":1320.48,"body":"what that does is it gives you"},{"speaker":"Zeze peters","startTime":1316.64,"endTime":1320.48,"body":"this muscle this memory that"},{"speaker":"Zeze peters","startTime":1320.48,"endTime":1325.01,"body":"says, Okay, I'm iterating"},{"speaker":"Zeze peters","startTime":1320.48,"endTime":1325.01,"body":"towards the goal. Goal doesn't"},{"speaker":"Zeze peters","startTime":1325.01,"endTime":1327.83,"body":"have to be absolute perfection,"},{"speaker":"Zeze peters","startTime":1325.01,"endTime":1327.83,"body":"you have to meet standards, you"},{"speaker":"Zeze peters","startTime":1327.83,"endTime":1329.99,"body":"have to meet deadlines, you have"},{"speaker":"Zeze peters","startTime":1327.83,"endTime":1329.99,"body":"to be on budget, so you can go"},{"speaker":"Zeze peters","startTime":1329.99,"endTime":1333.17,"body":"for perfect. But you got to"},{"speaker":"Zeze peters","startTime":1329.99,"endTime":1333.17,"body":"learn how to iterate quickly. So"},{"speaker":"Zeze peters","startTime":1333.17,"endTime":1336.65,"body":"almost every kind of failure is"},{"speaker":"Zeze peters","startTime":1333.17,"endTime":1336.65,"body":"another opportunity to learn and"},{"speaker":"Zeze peters","startTime":1336.65,"endTime":1340.25,"body":"iterate. And as long as you keep"},{"speaker":"Zeze peters","startTime":1336.65,"endTime":1340.25,"body":"that top of mind, it will help"},{"speaker":"Zeze peters","startTime":1340.25,"endTime":1342.53,"body":"you as an engineer, but also"},{"speaker":"Zeze peters","startTime":1340.25,"endTime":1342.53,"body":"help you as an entrepreneur."},{"speaker":"Zeze peters","startTime":1342.77,"endTime":1345.2,"body":"Because if you plan your"},{"speaker":"Zeze peters","startTime":1342.77,"endTime":1345.2,"body":"business according to"},{"speaker":"Zeze peters","startTime":1345.23,"endTime":1347.87,"body":"iterations, whether it's"},{"speaker":"Zeze peters","startTime":1345.23,"endTime":1347.87,"body":"sprints, or some other"},{"speaker":"Zeze peters","startTime":1347.87,"endTime":1352.13,"body":"mechanism, then you can use a"},{"speaker":"Zeze peters","startTime":1347.87,"endTime":1352.13,"body":"budget efficiently, you can hire"},{"speaker":"Zeze peters","startTime":1352.13,"endTime":1355.52,"body":"the right time. You know, you"},{"speaker":"Zeze peters","startTime":1352.13,"endTime":1355.52,"body":"don't want to wait until you're"},{"speaker":"Zeze peters","startTime":1355.52,"endTime":1359.3,"body":"already selling too much before"},{"speaker":"Zeze peters","startTime":1355.52,"endTime":1359.3,"body":"you hire a support person on"},{"speaker":"Zeze peters","startTime":1359.3,"endTime":1362.81,"body":"your delivery team or an extra"},{"speaker":"Zeze peters","startTime":1359.3,"endTime":1362.81,"body":"developer, for example. But you"},{"speaker":"Zeze peters","startTime":1362.81,"endTime":1366.8,"body":"want to be able to iterate,"},{"speaker":"Zeze peters","startTime":1362.81,"endTime":1366.8,"body":"learn something key and use that"},{"speaker":"Zeze peters","startTime":1366.8,"endTime":1369.8,"body":"key thing as leverage. And the"},{"speaker":"Zeze peters","startTime":1366.8,"endTime":1369.8,"body":"best way to do it is learn the"},{"speaker":"Zeze peters","startTime":1369.8,"endTime":1372.53,"body":"hardest things first, because"},{"speaker":"Zeze peters","startTime":1369.8,"endTime":1372.53,"body":"the things that you already know"},{"speaker":"Zeze peters","startTime":1372.53,"endTime":1375.26,"body":"how to do you need fewer"},{"speaker":"Zeze peters","startTime":1372.53,"endTime":1375.26,"body":"iterations to get those right."},{"speaker":"Zeze peters","startTime":1375.5,"endTime":1378.59,"body":"However, on a personal side,"},{"speaker":"Zeze peters","startTime":1375.5,"endTime":1378.59,"body":"when I'm when the stress gets"},{"speaker":"Zeze peters","startTime":1378.59,"endTime":1381.02,"body":"really, really high when you're"},{"speaker":"Zeze peters","startTime":1378.59,"endTime":1381.02,"body":"staring into the abyss and"},{"speaker":"Zeze peters","startTime":1381.02,"endTime":1383.27,"body":"chewing glass. I take a nap on"},{"speaker":"Zeze peters","startTime":1381.02,"endTime":1383.27,"body":"my tummy."},{"speaker":"Darrell Evans","startTime":1386.84,"endTime":1390.89,"body":"He said I'd take"},{"speaker":"Darrell Evans","startTime":1386.84,"endTime":1390.89,"body":"it Yeah. Like just just just"},{"speaker":"Darrell Evans","startTime":1390.89,"endTime":1394.28,"body":"just just chill for as good. One"},{"speaker":"Darrell Evans","startTime":1390.89,"endTime":1394.28,"body":"more. One more question on the"},{"speaker":"Darrell Evans","startTime":1394.28,"endTime":1396.44,"body":"personal side, how do you relax"},{"speaker":"Darrell Evans","startTime":1394.28,"endTime":1396.44,"body":"because you're a high energy"},{"speaker":"Darrell Evans","startTime":1396.44,"endTime":1400.76,"body":"guy, you're you are a visionary."},{"speaker":"Darrell Evans","startTime":1396.44,"endTime":1400.76,"body":"But you're not just a visionary,"},{"speaker":"Darrell Evans","startTime":1400.76,"endTime":1404.06,"body":"you're a guy who puts out"},{"speaker":"Darrell Evans","startTime":1400.76,"endTime":1404.06,"body":"outputs at a level that many"},{"speaker":"Darrell Evans","startTime":1404.06,"endTime":1407.06,"body":"listening to show don't have to"},{"speaker":"Darrell Evans","startTime":1404.06,"endTime":1407.06,"body":"they're not required to it's not"},{"speaker":"Darrell Evans","startTime":1407.06,"endTime":1411.92,"body":"their calling to. I can sense in"},{"speaker":"Darrell Evans","startTime":1407.06,"endTime":1411.92,"body":"your DNA. Interesting to use"},{"speaker":"Darrell Evans","startTime":1411.92,"endTime":1415.49,"body":"that word in your company,"},{"speaker":"Darrell Evans","startTime":1411.92,"endTime":1415.49,"body":"literally, that and DNA in my"},{"speaker":"Darrell Evans","startTime":1415.49,"endTime":1418.91,"body":"world means definite natural"},{"speaker":"Darrell Evans","startTime":1415.49,"endTime":1418.91,"body":"ability. That's how I approach"},{"speaker":"Darrell Evans","startTime":1418.91,"endTime":1422.12,"body":"DNA. In other words, when I look"},{"speaker":"Darrell Evans","startTime":1418.91,"endTime":1422.12,"body":"at company culture, and I look"},{"speaker":"Darrell Evans","startTime":1422.12,"endTime":1425.99,"body":"at the entrepreneurial spirit,"},{"speaker":"Darrell Evans","startTime":1422.12,"endTime":1425.99,"body":"and I coach and lead growth for"},{"speaker":"Darrell Evans","startTime":1425.99,"endTime":1428.3,"body":"a lot of companies, or help lead"},{"speaker":"Darrell Evans","startTime":1425.99,"endTime":1428.3,"body":"growth for a lot of companies,"},{"speaker":"Darrell Evans","startTime":1428.42,"endTime":1431.69,"body":"I'm looking for the definite"},{"speaker":"Darrell Evans","startTime":1428.42,"endTime":1431.69,"body":"natural ability, because it"},{"speaker":"Darrell Evans","startTime":1431.69,"endTime":1433.88,"body":"helps us with our marketing, it"},{"speaker":"Darrell Evans","startTime":1431.69,"endTime":1433.88,"body":"helps us with our angle, it"},{"speaker":"Darrell Evans","startTime":1433.88,"endTime":1436.28,"body":"helps us attract that buyer"},{"speaker":"Darrell Evans","startTime":1433.88,"endTime":1436.28,"body":"persona. But I'm asking you"},{"speaker":"Darrell Evans","startTime":1436.28,"endTime":1439.7,"body":"specifically how do you relax"},{"speaker":"Darrell Evans","startTime":1436.28,"endTime":1439.7,"body":"and get away from all of this?"},{"speaker":"Zeze peters","startTime":1439.85,"endTime":1441.65,"body":"You know, so I'm"},{"speaker":"Zeze peters","startTime":1439.85,"endTime":1441.65,"body":"married, I have a wife, I've got"},{"speaker":"Zeze peters","startTime":1441.65,"endTime":1443.63,"body":"three kids, I take breaks,"},{"speaker":"Darrell Evans","startTime":1443.69,"endTime":1445.19,"body":"that's not the"},{"speaker":"Darrell Evans","startTime":1443.69,"endTime":1445.19,"body":"question. I asked how do you"},{"speaker":"Darrell Evans","startTime":1445.19,"endTime":1445.67,"body":"relax?"},{"speaker":"Zeze peters","startTime":1447.1,"endTime":1451.09,"body":"They are my excuse"},{"speaker":"Zeze peters","startTime":1447.1,"endTime":1451.09,"body":"to relax, right? Like, like, if"},{"speaker":"Zeze peters","startTime":1451.09,"endTime":1454.72,"body":"you speak to my dad, or a lot of"},{"speaker":"Zeze peters","startTime":1451.09,"endTime":1454.72,"body":"my friends when I'm in it, I'm"},{"speaker":"Zeze peters","startTime":1454.72,"endTime":1459.19,"body":"in it. But what I found when I"},{"speaker":"Zeze peters","startTime":1454.72,"endTime":1459.19,"body":"spoke to my mentors is that you"},{"speaker":"Zeze peters","startTime":1459.19,"endTime":1461.83,"body":"can't just keep going, going"},{"speaker":"Zeze peters","startTime":1459.19,"endTime":1461.83,"body":"going, you know, as much as you"},{"speaker":"Zeze peters","startTime":1461.83,"endTime":1464.14,"body":"might feel like you can use"},{"speaker":"Zeze peters","startTime":1461.83,"endTime":1464.14,"body":"yourself like a robot you're"},{"speaker":"Zeze peters","startTime":1464.14,"endTime":1467.47,"body":"not. And you're going to lose"},{"speaker":"Zeze peters","startTime":1464.14,"endTime":1467.47,"body":"things, lose relationships, and"},{"speaker":"Zeze peters","startTime":1467.47,"endTime":1474.25,"body":"so on. And so I use my family as"},{"speaker":"Zeze peters","startTime":1467.47,"endTime":1474.25,"body":"a good reason to tone down when"},{"speaker":"Zeze peters","startTime":1474.25,"endTime":1478.06,"body":"I have to, but I also create a"},{"speaker":"Zeze peters","startTime":1474.25,"endTime":1478.06,"body":"lot of time. So in the mornings"},{"speaker":"Zeze peters","startTime":1478.06,"endTime":1481.24,"body":"every day, I've got an hour and"},{"speaker":"Zeze peters","startTime":1478.06,"endTime":1481.24,"body":"a half that it's just for"},{"speaker":"Zeze peters","startTime":1481.27,"endTime":1483.61,"body":"getting the kids ready for"},{"speaker":"Zeze peters","startTime":1481.27,"endTime":1483.61,"body":"school, but also we can talk we"},{"speaker":"Zeze peters","startTime":1483.61,"endTime":1486.67,"body":"can do homework, we can kiss we"},{"speaker":"Zeze peters","startTime":1483.61,"endTime":1486.67,"body":"can play and then the evenings."},{"speaker":"Zeze peters","startTime":1486.76,"endTime":1490.06,"body":"I just loved that whole timeout"},{"speaker":"Zeze peters","startTime":1486.76,"endTime":1490.06,"body":"so it can pick them up. Take"},{"speaker":"Zeze peters","startTime":1490.06,"endTime":1492.91,"body":"them to anything they want to"},{"speaker":"Zeze peters","startTime":1490.06,"endTime":1492.91,"body":"do. We can watch TV together. We"},{"speaker":"Zeze peters","startTime":1492.91,"endTime":1497.74,"body":"have a garden in my backyard. I"},{"speaker":"Zeze peters","startTime":1492.91,"endTime":1497.74,"body":"planted 24 different crops this"},{"speaker":"Zeze peters","startTime":1497.74,"endTime":1501.52,"body":"summer and me and my kids we"},{"speaker":"Zeze peters","startTime":1497.74,"endTime":1501.52,"body":"planned We tend to we harvest"},{"speaker":"Zeze peters","startTime":1501.52,"endTime":1504.43,"body":"together, right? So right now"},{"speaker":"Zeze peters","startTime":1501.52,"endTime":1504.43,"body":"the only thing left is our"},{"speaker":"Zeze peters","startTime":1504.43,"endTime":1507.64,"body":"carrots. But we literally have"},{"speaker":"Zeze peters","startTime":1504.43,"endTime":1507.64,"body":"dozens and dozens every day, we"},{"speaker":"Zeze peters","startTime":1507.64,"endTime":1509.92,"body":"just walk outside, but I'm like"},{"speaker":"Zeze peters","startTime":1507.64,"endTime":1509.92,"body":"five carrots come back in, and"},{"speaker":"Zeze peters","startTime":1509.92,"endTime":1512.65,"body":"we're good to go. But these are"},{"speaker":"Zeze peters","startTime":1509.92,"endTime":1512.65,"body":"the kinds of things right like,"},{"speaker":"Zeze peters","startTime":1512.68,"endTime":1516.22,"body":"I love using my hands, but I"},{"speaker":"Zeze peters","startTime":1512.68,"endTime":1516.22,"body":"love using it with my family."},{"speaker":"Zeze peters","startTime":1516.67,"endTime":1519.91,"body":"Whether it's on my, on my farm"},{"speaker":"Zeze peters","startTime":1516.67,"endTime":1519.91,"body":"in the back of my house, doing"},{"speaker":"Zeze peters","startTime":1519.91,"endTime":1523.57,"body":"renovations at home, or just"},{"speaker":"Zeze peters","startTime":1519.91,"endTime":1523.57,"body":"playing, that's how I relax."},{"speaker":"Darrell Evans","startTime":1524.14,"endTime":1527.26,"body":"I love it. Thanks"},{"speaker":"Darrell Evans","startTime":1524.14,"endTime":1527.26,"body":"for obliging us on that. I just"},{"speaker":"Darrell Evans","startTime":1527.29,"endTime":1529.66,"body":"I always love talking to high"},{"speaker":"Darrell Evans","startTime":1527.29,"endTime":1529.66,"body":"energy entrepreneurs, but always"},{"speaker":"Darrell Evans","startTime":1529.66,"endTime":1532.27,"body":"want to see what it looks like"},{"speaker":"Darrell Evans","startTime":1529.66,"endTime":1532.27,"body":"the quiet quiet the mind and"},{"speaker":"Darrell Evans","startTime":1532.27,"endTime":1535.12,"body":"calm down. So I love it family"},{"speaker":"Darrell Evans","startTime":1532.27,"endTime":1535.12,"body":"time. I love that you carve out"},{"speaker":"Darrell Evans","startTime":1535.15,"endTime":1537.37,"body":"spots in the morning in the"},{"speaker":"Darrell Evans","startTime":1535.15,"endTime":1537.37,"body":"afternoon in the evening, every"},{"speaker":"Darrell Evans","startTime":1537.37,"endTime":1540.07,"body":"day to do that stuff. Because"},{"speaker":"Darrell Evans","startTime":1537.37,"endTime":1540.07,"body":"sometimes entrepreneurs burn"},{"speaker":"Darrell Evans","startTime":1540.07,"endTime":1542.44,"body":"themselves through all that and"},{"speaker":"Darrell Evans","startTime":1540.07,"endTime":1542.44,"body":"they say I'll do that when"},{"speaker":"Zeze peters","startTime":1542.47,"endTime":1545.26,"body":"I burn myself out"},{"speaker":"Zeze peters","startTime":1542.47,"endTime":1545.26,"body":"no matter what you know, but I"},{"speaker":"Zeze peters","startTime":1545.26,"endTime":1548.5,"body":"can't erase it right? Well, I"},{"speaker":"Zeze peters","startTime":1545.26,"endTime":1548.5,"body":"better not do it without giving"},{"speaker":"Zeze peters","startTime":1548.5,"endTime":1551.8,"body":"my family anytime at all,"},{"speaker":"Zeze peters","startTime":1548.5,"endTime":1551.8,"body":"because that burnout will be"},{"speaker":"Zeze peters","startTime":1551.8,"endTime":1553.3,"body":"worse way worse."},{"speaker":"Darrell Evans","startTime":1553.48,"endTime":1555.58,"body":"That's right."},{"speaker":"Darrell Evans","startTime":1553.48,"endTime":1555.58,"body":"That's right. Well, listen, man,"},{"speaker":"Darrell Evans","startTime":1555.58,"endTime":1558.49,"body":"thank you for for such a rich"},{"speaker":"Darrell Evans","startTime":1555.58,"endTime":1558.49,"body":"conversation up to now. Let's,"},{"speaker":"Darrell Evans","startTime":1558.61,"endTime":1561.34,"body":"let's talk a little bit about"},{"speaker":"Darrell Evans","startTime":1558.61,"endTime":1561.34,"body":"the problem that you saw in the"},{"speaker":"Darrell Evans","startTime":1561.34,"endTime":1567.1,"body":"market that made you move into"},{"speaker":"Darrell Evans","startTime":1561.34,"endTime":1567.1,"body":"wanting to start Beam.City DNA."},{"speaker":"Darrell Evans","startTime":1567.31,"endTime":1569.32,"body":"Let's talk about the problem."},{"speaker":"Darrell Evans","startTime":1567.31,"endTime":1569.32,"body":"And let's talk about the"},{"speaker":"Darrell Evans","startTime":1569.32,"endTime":1572.59,"body":"solution that you're building,"},{"speaker":"Darrell Evans","startTime":1569.32,"endTime":1572.59,"body":"how it helps your users. Let's"},{"speaker":"Darrell Evans","startTime":1572.59,"endTime":1573.04,"body":"let's dive in."},{"speaker":"Zeze peters","startTime":1573.0,"endTime":1575.743,"body":"Yeah, so um, you"},{"speaker":"Zeze peters","startTime":1573.0,"endTime":1575.743,"body":"know, I've talked a little bit"},{"speaker":"Zeze peters","startTime":1575.801,"endTime":1579.42,"body":"about it, but I'll go into some"},{"speaker":"Zeze peters","startTime":1575.801,"endTime":1579.42,"body":"more of the meat and potatoes."},{"speaker":"Zeze peters","startTime":1579.479,"endTime":1583.098,"body":"And frankly, it's been more of a"},{"speaker":"Zeze peters","startTime":1579.479,"endTime":1583.098,"body":"journey. It's not a you know,"},{"speaker":"Zeze peters","startTime":1583.156,"endTime":1586.6,"body":"there was no wake up with shit"},{"speaker":"Zeze peters","startTime":1583.156,"endTime":1586.6,"body":"with cold sweats and and the"},{"speaker":"Zeze peters","startTime":1586.659,"endTime":1589.869,"body":"Eureka Eureka only moment, it"},{"speaker":"Zeze peters","startTime":1586.659,"endTime":1589.869,"body":"was more, Eureka, Eureka,"},{"speaker":"Zeze peters","startTime":1589.928,"endTime":1593.255,"body":"Eureka, another big Eureka all"},{"speaker":"Zeze peters","startTime":1589.928,"endTime":1593.255,"body":"at once. So we started the"},{"speaker":"Zeze peters","startTime":1593.313,"endTime":1597.107,"body":"company out. And our goal was to"},{"speaker":"Zeze peters","startTime":1593.313,"endTime":1597.107,"body":"build a unified platform to help"},{"speaker":"Zeze peters","startTime":1597.166,"endTime":1600.376,"body":"businesses to just do their"},{"speaker":"Zeze peters","startTime":1597.166,"endTime":1600.376,"body":"advertising quickly. And we"},{"speaker":"Zeze peters","startTime":1600.435,"endTime":1603.528,"body":"started that off, we got"},{"speaker":"Zeze peters","startTime":1600.435,"endTime":1603.528,"body":"integrations with Google and"},{"speaker":"Zeze peters","startTime":1603.587,"endTime":1607.264,"body":"Facebook. But then you bring it"},{"speaker":"Zeze peters","startTime":1603.587,"endTime":1607.264,"body":"out to customers. And you start"},{"speaker":"Zeze peters","startTime":1607.323,"endTime":1611.058,"body":"to see that each business has a"},{"speaker":"Zeze peters","startTime":1607.323,"endTime":1611.058,"body":"different kind of playbook. That"},{"speaker":"Zeze peters","startTime":1611.117,"endTime":1614.619,"body":"is more likely to give him the"},{"speaker":"Zeze peters","startTime":1611.117,"endTime":1614.619,"body":"best outcomes, whether it's a"},{"speaker":"Zeze peters","startTime":1614.678,"endTime":1617.888,"body":"combination of advertising and"},{"speaker":"Zeze peters","startTime":1614.678,"endTime":1617.888,"body":"social or SEO and ads or"},{"speaker":"Zeze peters","startTime":1617.946,"endTime":1621.099,"body":"whatever combination of things,"},{"speaker":"Zeze peters","startTime":1617.946,"endTime":1621.099,"body":"conferences, webinars,"},{"speaker":"Zeze peters","startTime":1621.157,"endTime":1624.776,"body":"partnerships, and so on. And we"},{"speaker":"Zeze peters","startTime":1621.157,"endTime":1624.776,"body":"didn't want to go to up on all"},{"speaker":"Zeze peters","startTime":1624.834,"endTime":1628.395,"body":"of that stuff right away, we"},{"speaker":"Zeze peters","startTime":1624.834,"endTime":1628.395,"body":"figured that there was something"},{"speaker":"Zeze peters","startTime":1628.454,"endTime":1631.255,"body":"more to do. So we built the"},{"speaker":"Zeze peters","startTime":1628.454,"endTime":1631.255,"body":"first version of our"},{"speaker":"Zeze peters","startTime":1631.314,"endTime":1634.933,"body":"intelligence system. It's our"},{"speaker":"Zeze peters","startTime":1631.314,"endTime":1634.933,"body":"Objective Rank AI engine, it's a"},{"speaker":"Zeze peters","startTime":1634.991,"endTime":1638.377,"body":"time oriented regression model"},{"speaker":"Zeze peters","startTime":1634.991,"endTime":1638.377,"body":"back propagating regression"},{"speaker":"Zeze peters","startTime":1638.435,"endTime":1641.646,"body":"model, they uses about 11"},{"speaker":"Zeze peters","startTime":1638.435,"endTime":1641.646,"body":"different dimensions that are"},{"speaker":"Zeze peters","startTime":1641.704,"endTime":1645.031,"body":"visible or useful in the"},{"speaker":"Zeze peters","startTime":1641.704,"endTime":1645.031,"body":"advertising space, we're talking"},{"speaker":"Zeze peters","startTime":1645.09,"endTime":1648.125,"body":"about timing, location,"},{"speaker":"Zeze peters","startTime":1645.09,"endTime":1648.125,"body":"targeting details, keywords,"},{"speaker":"Zeze peters","startTime":1648.183,"endTime":1651.861,"body":"behaviors, on site behavior, how"},{"speaker":"Zeze peters","startTime":1648.183,"endTime":1651.861,"body":"many times they visited things"},{"speaker":"Zeze peters","startTime":1651.919,"endTime":1655.363,"body":"on your site, and so on. And we"},{"speaker":"Zeze peters","startTime":1651.919,"endTime":1655.363,"body":"built a ranking engine that"},{"speaker":"Zeze peters","startTime":1655.422,"endTime":1658.749,"body":"basically says, Find me the"},{"speaker":"Zeze peters","startTime":1655.422,"endTime":1658.749,"body":"needle in my haystack of data"},{"speaker":"Zeze peters","startTime":1658.807,"endTime":1662.251,"body":"that I should be spending my"},{"speaker":"Zeze peters","startTime":1658.807,"endTime":1662.251,"body":"time and my money on. We built"},{"speaker":"Zeze peters","startTime":1662.31,"endTime":1665.87,"body":"that system. And we're able to"},{"speaker":"Zeze peters","startTime":1662.31,"endTime":1665.87,"body":"really quickly testing and our"},{"speaker":"Zeze peters","startTime":1665.929,"endTime":1669.431,"body":"customers give people 2-3-6"},{"speaker":"Zeze peters","startTime":1665.929,"endTime":1669.431,"body":"times better results per dollar,"},{"speaker":"Zeze peters","startTime":1669.489,"endTime":1673.109,"body":"in a handful of weeks. Now, that"},{"speaker":"Zeze peters","startTime":1669.489,"endTime":1673.109,"body":"was good. But that wasn't the"},{"speaker":"Zeze peters","startTime":1673.167,"endTime":1676.436,"body":"end of that journey. Turns out"},{"speaker":"Zeze peters","startTime":1673.167,"endTime":1676.436,"body":"that if you're a lead gen"},{"speaker":"Zeze peters","startTime":1676.494,"endTime":1679.821,"body":"company, versus an E commerce"},{"speaker":"Zeze peters","startTime":1676.494,"endTime":1679.821,"body":"company, that a few digital"},{"speaker":"Zeze peters","startTime":1679.88,"endTime":1683.441,"body":"steps that exists for E commerce"},{"speaker":"Zeze peters","startTime":1679.88,"endTime":1683.441,"body":"that don't exist for Legion,"},{"speaker":"Zeze peters","startTime":1683.499,"endTime":1686.651,"body":"right, so if you're helping,"},{"speaker":"Zeze peters","startTime":1683.499,"endTime":1686.651,"body":"like a health provider or"},{"speaker":"Zeze peters","startTime":1686.709,"endTime":1690.27,"body":"something, you get them leads,"},{"speaker":"Zeze peters","startTime":1686.709,"endTime":1690.27,"body":"but then what right, you know,"},{"speaker":"Zeze peters","startTime":1690.329,"endTime":1693.772,"body":"if they don't have a really"},{"speaker":"Zeze peters","startTime":1690.329,"endTime":1693.772,"body":"disciplined sales team, you get"},{"speaker":"Zeze peters","startTime":1693.831,"endTime":1697.1,"body":"blamed for failure. And that"},{"speaker":"Zeze peters","startTime":1693.831,"endTime":1697.1,"body":"kind of stuff, we had to go"},{"speaker":"Zeze peters","startTime":1697.158,"endTime":1700.777,"body":"through some of those pains. And"},{"speaker":"Zeze peters","startTime":1697.158,"endTime":1700.777,"body":"so what we did instead was we"},{"speaker":"Zeze peters","startTime":1700.836,"endTime":1704.28,"body":"saw that as an opportunity,"},{"speaker":"Zeze peters","startTime":1700.836,"endTime":1704.28,"body":"right? Well, like I said, we're"},{"speaker":"Zeze peters","startTime":1704.338,"endTime":1707.84,"body":"iterating iterating iterating."},{"speaker":"Zeze peters","startTime":1704.338,"endTime":1707.84,"body":"It's not all Eureka once it's"},{"speaker":"Zeze peters","startTime":1707.899,"endTime":1711.518,"body":"Eureka one step at a time. And"},{"speaker":"Zeze peters","startTime":1707.899,"endTime":1711.518,"body":"we found that for lead gen type"},{"speaker":"Zeze peters","startTime":1711.576,"endTime":1715.079,"body":"companies, turns out what they"},{"speaker":"Zeze peters","startTime":1711.576,"endTime":1715.079,"body":"actually need is some help on"},{"speaker":"Zeze peters","startTime":1715.137,"endTime":1718.522,"body":"that part. Because what is it"},{"speaker":"Zeze peters","startTime":1715.137,"endTime":1718.522,"body":"that businesses need revenue"},{"speaker":"Zeze peters","startTime":1718.581,"endTime":1722.083,"body":"growth, that they're not doing"},{"speaker":"Zeze peters","startTime":1718.581,"endTime":1722.083,"body":"it for, for sale, sales boils"},{"speaker":"Zeze peters","startTime":1722.142,"endTime":1725.586,"body":"down to money in the bank,"},{"speaker":"Zeze peters","startTime":1722.142,"endTime":1725.586,"body":"right? And so we decided that we"},{"speaker":"Zeze peters","startTime":1725.644,"endTime":1729.205,"body":"will help businesses get all the"},{"speaker":"Zeze peters","startTime":1725.644,"endTime":1729.205,"body":"way to money in the bank. On"},{"speaker":"Zeze peters","startTime":1729.263,"endTime":1732.765,"body":"ecommerce that's easy enough to"},{"speaker":"Zeze peters","startTime":1729.263,"endTime":1732.765,"body":"do you integrate with the 26"},{"speaker":"Zeze peters","startTime":1732.824,"endTime":1735.976,"body":"different places that were"},{"speaker":"Zeze peters","startTime":1732.824,"endTime":1735.976,"body":"integrated in, whether it's"},{"speaker":"Zeze peters","startTime":1736.034,"endTime":1739.362,"body":"Google, Facebook, Snapchat,"},{"speaker":"Zeze peters","startTime":1736.034,"endTime":1739.362,"body":"Instagram, Twitter, LinkedIn,"},{"speaker":"Zeze peters","startTime":1739.42,"endTime":1743.039,"body":"Amazon, and so on, plus your on"},{"speaker":"Zeze peters","startTime":1739.42,"endTime":1743.039,"body":"site analytics, we can use all"},{"speaker":"Zeze peters","startTime":1743.097,"endTime":1746.716,"body":"of that data to help you to find"},{"speaker":"Zeze peters","startTime":1743.097,"endTime":1746.716,"body":"the right audience, the right"},{"speaker":"Zeze peters","startTime":1746.775,"endTime":1749.927,"body":"marketing mix, pick the right"},{"speaker":"Zeze peters","startTime":1746.775,"endTime":1749.927,"body":"budgets get to the right"},{"speaker":"Zeze peters","startTime":1749.985,"endTime":1753.721,"body":"answers. But on Legion Post lead"},{"speaker":"Zeze peters","startTime":1749.985,"endTime":1753.721,"body":"capture there was a hole and so"},{"speaker":"Zeze peters","startTime":1753.78,"endTime":1757.107,"body":"we built an automation system"},{"speaker":"Zeze peters","startTime":1753.78,"endTime":1757.107,"body":"that basically says you can"},{"speaker":"Zeze peters","startTime":1757.165,"endTime":1760.843,"body":"lead, let the salesperson know"},{"speaker":"Zeze peters","startTime":1757.165,"endTime":1760.843,"body":"right away so they can close the"},{"speaker":"Zeze peters","startTime":1760.901,"endTime":1764.462,"body":"deal now, and let the customer"},{"speaker":"Zeze peters","startTime":1760.901,"endTime":1764.462,"body":"know. So that relationship can"},{"speaker":"Zeze peters","startTime":1764.52,"endTime":1767.614,"body":"be had. And that allows"},{"speaker":"Zeze peters","startTime":1764.52,"endTime":1767.614,"body":"customers to go from 90% lead"},{"speaker":"Zeze peters","startTime":1767.672,"endTime":1771.116,"body":"loss if they wait one or more"},{"speaker":"Zeze peters","startTime":1767.672,"endTime":1771.116,"body":"days to be more like 40% lead"},{"speaker":"Zeze peters","startTime":1771.175,"endTime":1774.794,"body":"last because at least now you"},{"speaker":"Zeze peters","startTime":1771.175,"endTime":1774.794,"body":"can have that conversation. It's"},{"speaker":"Zeze peters","startTime":1774.852,"endTime":1778.413,"body":"a huge difference. We're talking"},{"speaker":"Zeze peters","startTime":1774.852,"endTime":1778.413,"body":"about, you know, two to five"},{"speaker":"Zeze peters","startTime":1778.471,"endTime":1781.857,"body":"times better lead qualifications"},{"speaker":"Zeze peters","startTime":1778.471,"endTime":1781.857,"body":"so to say and that allows"},{"speaker":"Zeze peters","startTime":1781.915,"endTime":1785.184,"body":"businesses to take their"},{"speaker":"Zeze peters","startTime":1781.915,"endTime":1785.184,"body":"existing processes and just get"},{"speaker":"Zeze peters","startTime":1785.242,"endTime":1788.803,"body":"better outcomes from it. Well,"},{"speaker":"Zeze peters","startTime":1785.242,"endTime":1788.803,"body":"once we did that, too, and I'm"},{"speaker":"Zeze peters","startTime":1788.862,"endTime":1792.656,"body":"just keep going. I took those in"},{"speaker":"Zeze peters","startTime":1788.862,"endTime":1792.656,"body":"those insights and we decided to"},{"speaker":"Zeze peters","startTime":1792.714,"endTime":1796.45,"body":"expand because whether you're an"},{"speaker":"Zeze peters","startTime":1792.714,"endTime":1796.45,"body":"E commerce business or lead gen"},{"speaker":"Zeze peters","startTime":1796.508,"endTime":1799.427,"body":"business or brick and more"},{"speaker":"Zeze peters","startTime":1796.508,"endTime":1799.427,"body":"business and enterprise"},{"speaker":"Zeze peters","startTime":1799.485,"endTime":1803.104,"body":"business, there are certain few"},{"speaker":"Zeze peters","startTime":1799.485,"endTime":1803.104,"body":"points that we've noticed some"},{"speaker":"Zeze peters","startTime":1803.163,"endTime":1806.49,"body":"attributes and behaviors that"},{"speaker":"Zeze peters","startTime":1803.163,"endTime":1806.49,"body":"everybody does. And that is"},{"speaker":"Zeze peters","startTime":1806.548,"endTime":1809.701,"body":"there. We've identified 17"},{"speaker":"Zeze peters","startTime":1806.548,"endTime":1809.701,"body":"workflows, strategies, one,"},{"speaker":"Zeze peters","startTime":1809.759,"endTime":1812.502,"body":"research, publishing,"},{"speaker":"Zeze peters","startTime":1809.759,"endTime":1812.502,"body":"monitoring, optimization,"},{"speaker":"Zeze peters","startTime":1812.561,"endTime":1815.888,"body":"attribution, follow through"},{"speaker":"Zeze peters","startTime":1812.561,"endTime":1815.888,"body":"click fraud, and so on, we've"},{"speaker":"Zeze peters","startTime":1815.946,"endTime":1819.624,"body":"actually automated 13. But the"},{"speaker":"Zeze peters","startTime":1815.946,"endTime":1819.624,"body":"remaining four other big matters"},{"speaker":"Zeze peters","startTime":1819.682,"endTime":1823.477,"body":"of the space, the remaining four"},{"speaker":"Zeze peters","startTime":1819.682,"endTime":1823.477,"body":"are content automation, which we"},{"speaker":"Zeze peters","startTime":1823.535,"endTime":1827.154,"body":"don't really want to do, one,"},{"speaker":"Zeze peters","startTime":1823.535,"endTime":1827.154,"body":"because there are other startups"},{"speaker":"Zeze peters","startTime":1827.212,"endTime":1830.481,"body":"that might be doing it, so"},{"speaker":"Zeze peters","startTime":1827.212,"endTime":1830.481,"body":"rather partner with them. But"},{"speaker":"Zeze peters","startTime":1830.54,"endTime":1833.867,"body":"too maybe it's too much of a"},{"speaker":"Zeze peters","startTime":1830.54,"endTime":1833.867,"body":"cake to eat. But then number"},{"speaker":"Zeze peters","startTime":1833.925,"endTime":1837.194,"body":"two, the one that we are really"},{"speaker":"Zeze peters","startTime":1833.925,"endTime":1837.194,"body":"excited about a strategy"},{"speaker":"Zeze peters","startTime":1837.252,"endTime":1840.93,"body":"automation. And this is the idea"},{"speaker":"Zeze peters","startTime":1837.252,"endTime":1840.93,"body":"that for most businesses, they"},{"speaker":"Zeze peters","startTime":1840.988,"endTime":1844.491,"body":"can tell the system Hey, I've"},{"speaker":"Zeze peters","startTime":1840.988,"endTime":1844.491,"body":"got to do an awareness goal, a"},{"speaker":"Zeze peters","startTime":1844.549,"endTime":1847.993,"body":"sales goal, conversions goal,"},{"speaker":"Zeze peters","startTime":1844.549,"endTime":1847.993,"body":"loyalty goal, retention goal,"},{"speaker":"Zeze peters","startTime":1848.051,"endTime":1851.729,"body":"what should I be doing to make"},{"speaker":"Zeze peters","startTime":1848.051,"endTime":1851.729,"body":"this work, and the system, we're"},{"speaker":"Zeze peters","startTime":1851.787,"endTime":1855.056,"body":"finishing up right now will"},{"speaker":"Zeze peters","startTime":1851.787,"endTime":1855.056,"body":"actually be able to tell the"},{"speaker":"Zeze peters","startTime":1855.114,"endTime":1858.617,"body":"customer, this is where you"},{"speaker":"Zeze peters","startTime":1855.114,"endTime":1858.617,"body":"should run ads, this is how much"},{"speaker":"Zeze peters","startTime":1858.675,"endTime":1862.119,"body":"you should spend, this is how"},{"speaker":"Zeze peters","startTime":1858.675,"endTime":1862.119,"body":"many campaigns you should run"},{"speaker":"Zeze peters","startTime":1862.178,"endTime":1865.855,"body":"through the AB testing to make"},{"speaker":"Zeze peters","startTime":1862.178,"endTime":1865.855,"body":"sure your content is perfect. On"},{"speaker":"Zeze peters","startTime":1865.913,"endTime":1869.474,"body":"site and off site. And these are"},{"speaker":"Zeze peters","startTime":1865.913,"endTime":1869.474,"body":"the things you need to do to"},{"speaker":"Zeze peters","startTime":1869.533,"endTime":1873.035,"body":"scale to get you there. Oh, and"},{"speaker":"Zeze peters","startTime":1869.533,"endTime":1873.035,"body":"by the way, I'm holding your"},{"speaker":"Zeze peters","startTime":1873.093,"endTime":1876.712,"body":"hand all the way through. That's"},{"speaker":"Zeze peters","startTime":1873.093,"endTime":1876.712,"body":"where we're taking our system"},{"speaker":"Zeze peters","startTime":1876.771,"endTime":1880.331,"body":"all the way to. So that goes"},{"speaker":"Zeze peters","startTime":1876.771,"endTime":1880.331,"body":"from being a growth, advertising"},{"speaker":"Zeze peters","startTime":1880.39,"endTime":1884.184,"body":"growth platform, to really being"},{"speaker":"Zeze peters","startTime":1880.39,"endTime":1884.184,"body":"the growth coordination platform"},{"speaker":"Zeze peters","startTime":1884.242,"endTime":1887.686,"body":"I talked about earlier, where"},{"speaker":"Zeze peters","startTime":1884.242,"endTime":1887.686,"body":"you come in, you answer a few"},{"speaker":"Zeze peters","startTime":1887.745,"endTime":1891.247,"body":"questions, the platform tells"},{"speaker":"Zeze peters","startTime":1887.745,"endTime":1891.247,"body":"you how to hit you goal. And a"},{"speaker":"Zeze peters","startTime":1891.306,"endTime":1894.75,"body":"hits it for you or with you, as"},{"speaker":"Zeze peters","startTime":1891.306,"endTime":1894.75,"body":"you go all the way through."},{"speaker":"Darrell Evans","startTime":1895.07,"endTime":1899.66,"body":"Wow, wow. So if I"},{"speaker":"Darrell Evans","startTime":1895.07,"endTime":1899.66,"body":"were like, not 12 years in this"},{"speaker":"Darrell Evans","startTime":1899.66,"endTime":1904.97,"body":"agency, give me a way, if I had"},{"speaker":"Darrell Evans","startTime":1899.66,"endTime":1904.97,"body":"it, if I didn't know you were"},{"speaker":"Darrell Evans","startTime":1904.97,"endTime":1909.11,"body":"trying to put my agency out of"},{"speaker":"Darrell Evans","startTime":1904.97,"endTime":1909.11,"body":"business, if I was better,"},{"speaker":"Darrell Evans","startTime":1909.11,"endTime":1911.75,"body":"because I know better. But I you"},{"speaker":"Darrell Evans","startTime":1909.11,"endTime":1911.75,"body":"know, on the other side of it,"},{"speaker":"Darrell Evans","startTime":1911.75,"endTime":1912.56,"body":"like I just want to"},{"speaker":"Zeze peters","startTime":1912.63,"endTime":1915.51,"body":"we've actually had"},{"speaker":"Zeze peters","startTime":1912.63,"endTime":1915.51,"body":"conversation before where people"},{"speaker":"Zeze peters","startTime":1915.84,"endTime":1918.96,"body":"come in, and they're worried"},{"speaker":"Zeze peters","startTime":1915.84,"endTime":1918.96,"body":"about it. And what we say in our"},{"speaker":"Zeze peters","startTime":1918.96,"endTime":1922.44,"body":"company is we're not looking to"},{"speaker":"Zeze peters","startTime":1918.96,"endTime":1922.44,"body":"put the humans out, we feel that"},{"speaker":"Zeze peters","startTime":1922.44,"endTime":1926.13,"body":"the right ethical way to build"},{"speaker":"Zeze peters","startTime":1922.44,"endTime":1926.13,"body":"intelligences is more like Star"},{"speaker":"Zeze peters","startTime":1926.13,"endTime":1930.36,"body":"Trek, a lot less like the"},{"speaker":"Zeze peters","startTime":1926.13,"endTime":1930.36,"body":"Terminator, right, these AIs"},{"speaker":"Zeze peters","startTime":1930.36,"endTime":1934.5,"body":"need to stand by people, and the"},{"speaker":"Zeze peters","startTime":1930.36,"endTime":1934.5,"body":"people tell them what they want."},{"speaker":"Zeze peters","startTime":1934.53,"endTime":1939.03,"body":"And then it goes. So whether it"},{"speaker":"Zeze peters","startTime":1934.53,"endTime":1939.03,"body":"is in the agency world, where"},{"speaker":"Zeze peters","startTime":1939.03,"endTime":1942.39,"body":"you've got either your team is"},{"speaker":"Zeze peters","startTime":1939.03,"endTime":1942.39,"body":"doing a crap ton of work, but"},{"speaker":"Zeze peters","startTime":1942.39,"endTime":1944.79,"body":"it's not so easy to scale"},{"speaker":"Zeze peters","startTime":1942.39,"endTime":1944.79,"body":"without adding a lot more"},{"speaker":"Zeze peters","startTime":1944.79,"endTime":1948.24,"body":"people. Now you can kind of have"},{"speaker":"Zeze peters","startTime":1944.79,"endTime":1948.24,"body":"almost infinite scale, you know,"},{"speaker":"Zeze peters","startTime":1948.24,"endTime":1951.27,"body":"in your company. If you're a"},{"speaker":"Zeze peters","startTime":1948.24,"endTime":1951.27,"body":"small business, and you don't"},{"speaker":"Zeze peters","startTime":1951.27,"endTime":1954.63,"body":"want to get started, I mean,"},{"speaker":"Zeze peters","startTime":1951.27,"endTime":1954.63,"body":"we'll make your pay. But at the"},{"speaker":"Zeze peters","startTime":1954.63,"endTime":1957.3,"body":"very least you can set the right"},{"speaker":"Zeze peters","startTime":1954.63,"endTime":1957.3,"body":"expectations. There's nothing"},{"speaker":"Zeze peters","startTime":1957.3,"endTime":1960.6,"body":"worse than a small business"},{"speaker":"Zeze peters","startTime":1957.3,"endTime":1960.6,"body":"coming into the space. And"},{"speaker":"Zeze peters","startTime":1960.6,"endTime":1963.18,"body":"thinking that, hey, I've got I'm"},{"speaker":"Zeze peters","startTime":1960.6,"endTime":1963.18,"body":"gonna make a million dollars and"},{"speaker":"Zeze peters","startTime":1963.18,"endTime":1966.84,"body":"I want to spend five grand in"},{"speaker":"Zeze peters","startTime":1963.18,"endTime":1966.84,"body":"ads. That that's not a thing. So"},{"speaker":"Zeze peters","startTime":1966.99,"endTime":1970.17,"body":"all these expectations, setting"},{"speaker":"Zeze peters","startTime":1966.99,"endTime":1970.17,"body":"issues that are hard to report,"},{"speaker":"Zeze peters","startTime":1970.29,"endTime":1973.14,"body":"hard to speak about. You can"},{"speaker":"Zeze peters","startTime":1970.29,"endTime":1973.14,"body":"have a system at least bubble"},{"speaker":"Zeze peters","startTime":1973.14,"endTime":1976.83,"body":"some of it out. And then you as"},{"speaker":"Zeze peters","startTime":1973.14,"endTime":1976.83,"body":"a person will take the guidance,"},{"speaker":"Zeze peters","startTime":1976.95,"endTime":1979.14,"body":"but really steer the ship all"},{"speaker":"Zeze peters","startTime":1976.95,"endTime":1979.14,"body":"the way to your goal."},{"speaker":"Darrell Evans","startTime":1979.5,"endTime":1981.96,"body":"Yeah, I made I"},{"speaker":"Darrell Evans","startTime":1979.5,"endTime":1981.96,"body":"was being very funny about"},{"speaker":"Zeze peters","startTime":1981.99,"endTime":1983.4,"body":"oh, no, it's okay."},{"speaker":"Zeze peters","startTime":1981.99,"endTime":1983.4,"body":"It's actually real."},{"speaker":"Darrell Evans","startTime":1984.63,"endTime":1986.61,"body":"Yeah, it's real."},{"speaker":"Darrell Evans","startTime":1984.63,"endTime":1986.61,"body":"No, no, it's real. But I brought"},{"speaker":"Darrell Evans","startTime":1986.61,"endTime":1989.25,"body":"it up being facetious because at"},{"speaker":"Darrell Evans","startTime":1986.61,"endTime":1989.25,"body":"the end of the day, it takes"},{"speaker":"Darrell Evans","startTime":1989.28,"endTime":1992.22,"body":"someone who knows what they're"},{"speaker":"Darrell Evans","startTime":1989.28,"endTime":1992.22,"body":"doing to get all of these inputs"},{"speaker":"Darrell Evans","startTime":1992.25,"endTime":1995.97,"body":"in. It's not really engineering,"},{"speaker":"Darrell Evans","startTime":1992.25,"endTime":1995.97,"body":"in our sense, like digital"},{"speaker":"Darrell Evans","startTime":1995.97,"endTime":1998.64,"body":"marketing is not engineering,"},{"speaker":"Darrell Evans","startTime":1995.97,"endTime":1998.64,"body":"but in a way, it really has a"},{"speaker":"Darrell Evans","startTime":1998.64,"endTime":2001.64,"body":"lot of components to the aspect"},{"speaker":"Darrell Evans","startTime":1998.64,"endTime":2001.64,"body":"of engineering, it has to come"},{"speaker":"Darrell Evans","startTime":2001.64,"endTime":2005.0,"body":"up with a hypothesis. Strategy"},{"speaker":"Darrell Evans","startTime":2001.64,"endTime":2005.0,"body":"is hypothesis plus planning,"},{"speaker":"Darrell Evans","startTime":2005.0,"endTime":2008.63,"body":"plus execution plus review of"},{"speaker":"Darrell Evans","startTime":2005.0,"endTime":2008.63,"body":"outcomes, and then start the"},{"speaker":"Darrell Evans","startTime":2008.63,"endTime":2011.45,"body":"process once again. It's the way"},{"speaker":"Darrell Evans","startTime":2008.63,"endTime":2011.45,"body":"it works. And it doesn't matter"},{"speaker":"Darrell Evans","startTime":2011.45,"endTime":2013.58,"body":"what platform you're on. We just"},{"speaker":"Darrell Evans","startTime":2011.45,"endTime":2013.58,"body":"didn't have to go get an"},{"speaker":"Darrell Evans","startTime":2013.58,"endTime":2015.26,"body":"engineering degree to get the"},{"speaker":"Darrell Evans","startTime":2013.58,"endTime":2015.26,"body":"know,"},{"speaker":"Zeze peters","startTime":2015.26,"endTime":2017.3,"body":"right. You know,"},{"speaker":"Zeze peters","startTime":2015.26,"endTime":2017.3,"body":"you guys, in my lesson, you"},{"speaker":"Zeze peters","startTime":2017.3,"endTime":2020.75,"body":"guys, I'm one of those guys to"},{"speaker":"Zeze peters","startTime":2017.3,"endTime":2020.75,"body":"people keep saying, oh,"},{"speaker":"Zeze peters","startTime":2020.75,"endTime":2024.02,"body":"marketing. It's not rocket"},{"speaker":"Zeze peters","startTime":2020.75,"endTime":2024.02,"body":"science, bro. There's a lot of"},{"speaker":"Zeze peters","startTime":2024.02,"endTime":2027.5,"body":"overlap. It's a lot of the same"},{"speaker":"Zeze peters","startTime":2024.02,"endTime":2027.5,"body":"engineering and experimentation"},{"speaker":"Zeze peters","startTime":2027.92,"endTime":2028.67,"body":"that is required."},{"speaker":"Darrell Evans","startTime":2030.56,"endTime":2034.34,"body":"Thank you. Thank"},{"speaker":"Darrell Evans","startTime":2030.56,"endTime":2034.34,"body":"you. This is a rocket scientist"},{"speaker":"Darrell Evans","startTime":2034.34,"endTime":2037.61,"body":"saying that digital marketing is"},{"speaker":"Darrell Evans","startTime":2034.34,"endTime":2037.61,"body":"like rocket science. Thank you,"},{"speaker":"Darrell Evans","startTime":2037.61,"endTime":2040.58,"body":"you validated us after 12 years."},{"speaker":"Darrell Evans","startTime":2037.61,"endTime":2040.58,"body":"Thank you."},{"speaker":"Zeze peters","startTime":2040.99,"endTime":2043.27,"body":"It's not a lie."},{"speaker":"Zeze peters","startTime":2040.99,"endTime":2043.27,"body":"It's true. There's a reason why"},{"speaker":"Zeze peters","startTime":2043.27,"endTime":2045.46,"body":"there are a huge number of"},{"speaker":"Zeze peters","startTime":2043.27,"endTime":2045.46,"body":"companies trying and failing it."},{"speaker":"Darrell Evans","startTime":2045.0,"endTime":2048.24,"body":"It's interesting."},{"speaker":"Darrell Evans","startTime":2045.0,"endTime":2048.24,"body":"I sat in a seminar some years"},{"speaker":"Darrell Evans","startTime":2048.24,"endTime":2052.74,"body":"ago and I, I listened to a"},{"speaker":"Darrell Evans","startTime":2048.24,"endTime":2052.74,"body":"gentleman break down a process"},{"speaker":"Darrell Evans","startTime":2052.74,"endTime":2058.92,"body":"related to skill sets. And he"},{"speaker":"Darrell Evans","startTime":2052.74,"endTime":2058.92,"body":"was really mapping skill sets to"},{"speaker":"Darrell Evans","startTime":2058.92,"endTime":2062.16,"body":"careers. And it wasn't just a"},{"speaker":"Darrell Evans","startTime":2058.92,"endTime":2062.16,"body":"skill that you could learn it"},{"speaker":"Darrell Evans","startTime":2062.16,"endTime":2066.06,"body":"was something that was sort of"},{"speaker":"Darrell Evans","startTime":2062.16,"endTime":2066.06,"body":"innate in in us. And it was"},{"speaker":"Darrell Evans","startTime":2066.06,"endTime":2068.97,"body":"really interesting was he got to"},{"speaker":"Darrell Evans","startTime":2066.06,"endTime":2068.97,"body":"my industry, we were in a"},{"speaker":"Darrell Evans","startTime":2068.97,"endTime":2071.85,"body":"mastermind he got to my industry"},{"speaker":"Darrell Evans","startTime":2068.97,"endTime":2071.85,"body":"in my space, digital marketing"},{"speaker":"Darrell Evans","startTime":2071.85,"endTime":2076.26,"body":"in that case, and that business."},{"speaker":"Darrell Evans","startTime":2071.85,"endTime":2076.26,"body":"And he literally said you have"},{"speaker":"Darrell Evans","startTime":2076.26,"endTime":2079.98,"body":"to hire it was his word and his"},{"speaker":"Darrell Evans","startTime":2076.26,"endTime":2079.98,"body":"framework, but he says you have"},{"speaker":"Darrell Evans","startTime":2079.98,"endTime":2083.37,"body":"to hire Strategy three level"},{"speaker":"Darrell Evans","startTime":2079.98,"endTime":2083.37,"body":"thinkers. What he meant was you"},{"speaker":"Darrell Evans","startTime":2083.37,"endTime":2086.19,"body":"have to hire people that would"},{"speaker":"Darrell Evans","startTime":2083.37,"endTime":2086.19,"body":"have ordinarily been lawyers,"},{"speaker":"Darrell Evans","startTime":2086.34,"endTime":2092.19,"body":"doctors, CPAs and engineers is"},{"speaker":"Darrell Evans","startTime":2086.34,"endTime":2092.19,"body":"in his classification. Yet"},{"speaker":"Darrell Evans","startTime":2092.22,"endTime":2094.53,"body":"everyone shows up in the digital"},{"speaker":"Darrell Evans","startTime":2092.22,"endTime":2094.53,"body":"marketing industry with no"},{"speaker":"Darrell Evans","startTime":2094.53,"endTime":2097.65,"body":"degree you don't have to have"},{"speaker":"Darrell Evans","startTime":2094.53,"endTime":2097.65,"body":"one. And but what's interesting"},{"speaker":"Darrell Evans","startTime":2097.65,"endTime":2099.72,"body":"is you can learn the vernacular"},{"speaker":"Darrell Evans","startTime":2097.65,"endTime":2099.72,"body":"and you can take all the"},{"speaker":"Darrell Evans","startTime":2099.72,"endTime":2102.87,"body":"certification programs you want"},{"speaker":"Darrell Evans","startTime":2099.72,"endTime":2102.87,"body":"to. But until you've been in the"},{"speaker":"Darrell Evans","startTime":2102.87,"endTime":2106.83,"body":"seat to do all the things we"},{"speaker":"Darrell Evans","startTime":2102.87,"endTime":2106.83,"body":"talked about strategy, plan"},{"speaker":"Darrell Evans","startTime":2106.83,"endTime":2110.61,"body":"sizes, contents, moments and"},{"speaker":"Darrell Evans","startTime":2106.83,"endTime":2110.61,"body":"process, execute, experiment,"},{"speaker":"Darrell Evans","startTime":2110.97,"endTime":2114.18,"body":"take the losses, the learnings"},{"speaker":"Darrell Evans","startTime":2110.97,"endTime":2114.18,"body":"come back and prove it. And the"},{"speaker":"Darrell Evans","startTime":2114.18,"endTime":2116.88,"body":"client wants one thing, like"},{"speaker":"Darrell Evans","startTime":2114.18,"endTime":2116.88,"body":"they give you a check, or they"},{"speaker":"Darrell Evans","startTime":2116.88,"endTime":2119.16,"body":"give you a credit card and they"},{"speaker":"Darrell Evans","startTime":2116.88,"endTime":2119.16,"body":"want leads where they want"},{"speaker":"Darrell Evans","startTime":2119.16,"endTime":2122.1,"body":"sales, e commerce or lead. Yep,"},{"speaker":"Darrell Evans","startTime":2119.16,"endTime":2122.1,"body":"that's exactly. They don't care"},{"speaker":"Darrell Evans","startTime":2122.1,"endTime":2125.55,"body":"about anything in the middle."},{"speaker":"Darrell Evans","startTime":2122.1,"endTime":2125.55,"body":"And to do digital well, is what"},{"speaker":"Darrell Evans","startTime":2125.55,"endTime":2128.25,"body":"I hear you saying is you're"},{"speaker":"Darrell Evans","startTime":2125.55,"endTime":2128.25,"body":"you're helping those of us who"},{"speaker":"Darrell Evans","startTime":2128.25,"endTime":2131.79,"body":"are committed to the game, do it"},{"speaker":"Darrell Evans","startTime":2128.25,"endTime":2131.79,"body":"better and easier. And then the"},{"speaker":"Darrell Evans","startTime":2131.79,"endTime":2134.73,"body":"piece that I want to go back to"},{"speaker":"Darrell Evans","startTime":2131.79,"endTime":2134.73,"body":"that you said that I want to"},{"speaker":"Darrell Evans","startTime":2134.73,"endTime":2137.79,"body":"make sure it's highlighted. And"},{"speaker":"Darrell Evans","startTime":2134.73,"endTime":2137.79,"body":"that it isn't to replace a human"},{"speaker":"Darrell Evans","startTime":2137.79,"endTime":2143.1,"body":"it is though, to add exponential"},{"speaker":"Darrell Evans","startTime":2137.79,"endTime":2143.1,"body":"capabilities to the person who"},{"speaker":"Darrell Evans","startTime":2143.1,"endTime":2145.95,"body":"already has a great strategy."},{"speaker":"Darrell Evans","startTime":2143.1,"endTime":2145.95,"body":"Absolutely. And then assisting"},{"speaker":"Darrell Evans","startTime":2145.95,"endTime":2147.21,"body":"with the coordination. I love"},{"speaker":"Darrell Evans","startTime":2145.95,"endTime":2147.21,"body":"that."},{"speaker":"Zeze peters","startTime":2147.21,"endTime":2149.37,"body":"Yeah, it's all"},{"speaker":"Zeze peters","startTime":2147.21,"endTime":2149.37,"body":"about it's all about giving you"},{"speaker":"Zeze peters","startTime":2149.37,"endTime":2153.33,"body":"some of that. spider venom. So"},{"speaker":"Zeze peters","startTime":2149.37,"endTime":2153.33,"body":"we can make everybody Spider Man"},{"speaker":"Zeze peters","startTime":2153.36,"endTime":2157.77,"body":"Right. Like, it's not it's not"},{"speaker":"Zeze peters","startTime":2153.36,"endTime":2157.77,"body":"about, you know, cutting hands"},{"speaker":"Zeze peters","startTime":2157.77,"endTime":2160.77,"body":"off or legs off or anything."},{"speaker":"Zeze peters","startTime":2157.77,"endTime":2160.77,"body":"This is not Buffy the Vampire"},{"speaker":"Zeze peters","startTime":2160.77,"endTime":2163.35,"body":"Slayer. This is more about"},{"speaker":"Zeze peters","startTime":2160.77,"endTime":2163.35,"body":"making more Spider Man."},{"speaker":"Darrell Evans","startTime":2163.74,"endTime":2166.41,"body":"Yeah, I love"},{"speaker":"Darrell Evans","startTime":2163.74,"endTime":2166.41,"body":"that. I love that. So what's"},{"speaker":"Darrell Evans","startTime":2166.41,"endTime":2171.0,"body":"next for Beam.City DNA would"},{"speaker":"Darrell Evans","startTime":2166.41,"endTime":2171.0,"body":"like what I know that you and I"},{"speaker":"Darrell Evans","startTime":2171.03,"endTime":2174.15,"body":"briefly chatted, you're in the"},{"speaker":"Darrell Evans","startTime":2171.03,"endTime":2174.15,"body":"is it okay to say out loud that"},{"speaker":"Darrell Evans","startTime":2174.15,"endTime":2176.97,"body":"you're in the program that you"},{"speaker":"Darrell Evans","startTime":2174.15,"endTime":2176.97,"body":"discussed. Tell us about that."},{"speaker":"Darrell Evans","startTime":2176.97,"endTime":2177.87,"body":"Yeah. And why you're in it."},{"speaker":"Zeze peters","startTime":2177.87,"endTime":2182.4,"body":"actually part of"},{"speaker":"Zeze peters","startTime":2177.87,"endTime":2182.4,"body":"the Google for startups program"},{"speaker":"Zeze peters","startTime":2182.4,"endTime":2186.51,"body":"right now, the program for black"},{"speaker":"Zeze peters","startTime":2182.4,"endTime":2186.51,"body":"founders, and it's going really"},{"speaker":"Zeze peters","startTime":2186.51,"endTime":2190.14,"body":"great. In fact, our Demo Day is"},{"speaker":"Zeze peters","startTime":2186.51,"endTime":2190.14,"body":"on the 17th of November. So"},{"speaker":"Zeze peters","startTime":2190.14,"endTime":2193.47,"body":"you're all invited to the"},{"speaker":"Zeze peters","startTime":2190.14,"endTime":2193.47,"body":"virtual demo day, you'll see me"},{"speaker":"Zeze peters","startTime":2193.47,"endTime":2196.44,"body":"and everybody else in my cohort"},{"speaker":"Zeze peters","startTime":2193.47,"endTime":2196.44,"body":"talking about all the progress"},{"speaker":"Zeze peters","startTime":2196.44,"endTime":2199.71,"body":"we've made in our businesses"},{"speaker":"Zeze peters","startTime":2196.44,"endTime":2199.71,"body":"throughout the program. Lots of"},{"speaker":"Zeze peters","startTime":2199.71,"endTime":2202.92,"body":"really amazing entrepreneurs,"},{"speaker":"Zeze peters","startTime":2199.71,"endTime":2202.92,"body":"people doing haptic work,"},{"speaker":"Zeze peters","startTime":2202.95,"endTime":2206.07,"body":"educational work, stuff, we're"},{"speaker":"Zeze peters","startTime":2202.95,"endTime":2206.07,"body":"just making sure your money goes"},{"speaker":"Zeze peters","startTime":2206.07,"endTime":2209.07,"body":"in the right places. There's a"},{"speaker":"Zeze peters","startTime":2206.07,"endTime":2209.07,"body":"lot of amazing stuff going on."},{"speaker":"Zeze peters","startTime":2209.07,"endTime":2212.01,"body":"And I really invite everybody to"},{"speaker":"Zeze peters","startTime":2209.07,"endTime":2212.01,"body":"come take a look. But frankly,"},{"speaker":"Zeze peters","startTime":2212.01,"endTime":2214.53,"body":"we you know, we're really"},{"speaker":"Zeze peters","startTime":2212.01,"endTime":2214.53,"body":"appreciative for the program"},{"speaker":"Zeze peters","startTime":2214.53,"endTime":2217.08,"body":"we've done with Google. They've"},{"speaker":"Zeze peters","startTime":2214.53,"endTime":2217.08,"body":"got, you know, it's Google"},{"speaker":"Zeze peters","startTime":2217.08,"endTime":2220.26,"body":"right. They're they're one of"},{"speaker":"Zeze peters","startTime":2217.08,"endTime":2220.26,"body":"the only, or alphabet the parent"},{"speaker":"Zeze peters","startTime":2220.26,"endTime":2222.87,"body":"company is one of the only"},{"speaker":"Zeze peters","startTime":2220.26,"endTime":2222.87,"body":"trillion dollar club companies"},{"speaker":"Zeze peters","startTime":2222.87,"endTime":2226.74,"body":"left. And we're getting some of"},{"speaker":"Zeze peters","startTime":2222.87,"endTime":2226.74,"body":"that trillion dollar knowledge"},{"speaker":"Zeze peters","startTime":2226.77,"endTime":2229.62,"body":"given to us as part of the"},{"speaker":"Zeze peters","startTime":2226.77,"endTime":2229.62,"body":"programs. It's fantastic."},{"speaker":"Darrell Evans","startTime":2229.63,"endTime":2231.67,"body":"That's amazing."},{"speaker":"Darrell Evans","startTime":2229.63,"endTime":2231.67,"body":"Yeah, if you've got the"},{"speaker":"Darrell Evans","startTime":2231.67,"endTime":2234.1,"body":"information, we will certainly"},{"speaker":"Darrell Evans","startTime":2231.67,"endTime":2234.1,"body":"link it up in our show notes,"},{"speaker":"Darrell Evans","startTime":2234.28,"endTime":2237.31,"body":"and make sure everyone knows"},{"speaker":"Darrell Evans","startTime":2234.28,"endTime":2237.31,"body":"about where to find that event."},{"speaker":"Darrell Evans","startTime":2237.55,"endTime":2239.86,"body":"Let me ask you this question."},{"speaker":"Darrell Evans","startTime":2237.55,"endTime":2239.86,"body":"Maybe someone on the other side"},{"speaker":"Darrell Evans","startTime":2239.86,"endTime":2242.62,"body":"is listening to all of this. And"},{"speaker":"Darrell Evans","startTime":2239.86,"endTime":2242.62,"body":"this has been obviously, this is"},{"speaker":"Darrell Evans","startTime":2242.62,"endTime":2246.46,"body":"definitely an intermediate to"},{"speaker":"Darrell Evans","startTime":2242.62,"endTime":2246.46,"body":"advanced conversation. But for a"},{"speaker":"Darrell Evans","startTime":2246.46,"endTime":2250.72,"body":"user, tell us about the person"},{"speaker":"Darrell Evans","startTime":2246.46,"endTime":2250.72,"body":"who is best suited to use your"},{"speaker":"Darrell Evans","startTime":2250.72,"endTime":2254.62,"body":"product? Is it more of that more"},{"speaker":"Darrell Evans","startTime":2250.72,"endTime":2254.62,"body":"intermediate to advanced level"},{"speaker":"Darrell Evans","startTime":2254.62,"endTime":2259.12,"body":"marketer? Or could this tool be"},{"speaker":"Darrell Evans","startTime":2254.62,"endTime":2259.12,"body":"used for someone just entering"},{"speaker":"Darrell Evans","startTime":2259.75,"endTime":2262.9,"body":"the industry? Tell us a bit"},{"speaker":"Darrell Evans","startTime":2259.75,"endTime":2262.9,"body":"about who your ideal user?"},{"speaker":"Zeze peters","startTime":2262.0,"endTime":2265.48,"body":"Yeah, our ideal"},{"speaker":"Zeze peters","startTime":2262.0,"endTime":2265.48,"body":"user right now strategically,"},{"speaker":"Zeze peters","startTime":2265.51,"endTime":2269.32,"body":"are the the executives in a"},{"speaker":"Zeze peters","startTime":2265.51,"endTime":2269.32,"body":"marketing or sales team"},{"speaker":"Zeze peters","startTime":2269.35,"endTime":2273.01,"body":"specifically in mid market"},{"speaker":"Zeze peters","startTime":2269.35,"endTime":2273.01,"body":"businesses, we did start off"},{"speaker":"Zeze peters","startTime":2273.04,"endTime":2277.21,"body":"trying to make it work right"},{"speaker":"Zeze peters","startTime":2273.04,"endTime":2277.21,"body":"away for the people who are"},{"speaker":"Zeze peters","startTime":2277.21,"endTime":2280.66,"body":"newest in industry, but for"},{"speaker":"Zeze peters","startTime":2277.21,"endTime":2280.66,"body":"budget reasons, time reasons,"},{"speaker":"Zeze peters","startTime":2280.69,"endTime":2283.63,"body":"that was not going to work out."},{"speaker":"Zeze peters","startTime":2280.69,"endTime":2283.63,"body":"So we decided to focus on the"},{"speaker":"Zeze peters","startTime":2283.63,"endTime":2286.09,"body":"more advanced people. But"},{"speaker":"Zeze peters","startTime":2283.63,"endTime":2286.09,"body":"actually, right now, you know,"},{"speaker":"Zeze peters","startTime":2286.09,"endTime":2290.38,"body":"we are working on ways to make"},{"speaker":"Zeze peters","startTime":2286.09,"endTime":2290.38,"body":"it a lot more self service, a"},{"speaker":"Zeze peters","startTime":2290.38,"endTime":2294.46,"body":"lot more intuitive, a lot easier"},{"speaker":"Zeze peters","startTime":2290.38,"endTime":2294.46,"body":"for a layperson to do the"},{"speaker":"Zeze peters","startTime":2294.46,"endTime":2298.09,"body":"connections and start getting"},{"speaker":"Zeze peters","startTime":2294.46,"endTime":2298.09,"body":"magic upfront without anybody on"},{"speaker":"Zeze peters","startTime":2298.09,"endTime":2302.29,"body":"our team helping you along the"},{"speaker":"Zeze peters","startTime":2298.09,"endTime":2302.29,"body":"way. So right now, it's more for"},{"speaker":"Zeze peters","startTime":2302.32,"endTime":2306.31,"body":"intermediate and senior"},{"speaker":"Zeze peters","startTime":2302.32,"endTime":2306.31,"body":"strategists. But over time, we"},{"speaker":"Zeze peters","startTime":2306.31,"endTime":2309.94,"body":"do expect that the more SMB"},{"speaker":"Zeze peters","startTime":2306.31,"endTime":2309.94,"body":"oriented people will use it,"},{"speaker":"Zeze peters","startTime":2310.15,"endTime":2311.05,"body":"just not right away."},{"speaker":"Darrell Evans","startTime":2311.33,"endTime":2313.46,"body":"Yeah. And if"},{"speaker":"Darrell Evans","startTime":2311.33,"endTime":2313.46,"body":"someone's using it in that mid"},{"speaker":"Darrell Evans","startTime":2313.46,"endTime":2316.13,"body":"market range, what type of"},{"speaker":"Darrell Evans","startTime":2313.46,"endTime":2316.13,"body":"advertising budgets would you"},{"speaker":"Darrell Evans","startTime":2316.13,"endTime":2319.58,"body":"see those companies typically"},{"speaker":"Darrell Evans","startTime":2316.13,"endTime":2319.58,"body":"benefiting from? And also,"},{"speaker":"Darrell Evans","startTime":2319.64,"endTime":2322.22,"body":"because I know you're connected"},{"speaker":"Darrell Evans","startTime":2319.64,"endTime":2322.22,"body":"with almost all the platforms,"},{"speaker":"Darrell Evans","startTime":2322.43,"endTime":2326.0,"body":"and maybe this isn't a good way"},{"speaker":"Darrell Evans","startTime":2322.43,"endTime":2326.0,"body":"to look at it? But maybe, is"},{"speaker":"Darrell Evans","startTime":2326.0,"endTime":2328.28,"body":"there a budget that makes sense"},{"speaker":"Darrell Evans","startTime":2326.0,"endTime":2328.28,"body":"when your platform really adds a"},{"speaker":"Darrell Evans","startTime":2328.28,"endTime":2332.75,"body":"lot of fuel and a lot of power?"},{"speaker":"Darrell Evans","startTime":2328.28,"endTime":2332.75,"body":"And then also, is there a mix of"},{"speaker":"Darrell Evans","startTime":2332.75,"endTime":2335.72,"body":"channels that would be best"},{"speaker":"Darrell Evans","startTime":2332.75,"endTime":2335.72,"body":"suited?"},{"speaker":"Zeze peters","startTime":2335.78,"endTime":2337.7,"body":"Well, you know,"},{"speaker":"Zeze peters","startTime":2335.78,"endTime":2337.7,"body":"I'll start with the channels."},{"speaker":"Zeze peters","startTime":2337.79,"endTime":2341.27,"body":"Technically, our platform right"},{"speaker":"Zeze peters","startTime":2337.79,"endTime":2341.27,"body":"now supports ads and non-ads"},{"speaker":"Zeze peters","startTime":2341.27,"endTime":2345.68,"body":"channels, we actually do about"},{"speaker":"Zeze peters","startTime":2341.27,"endTime":2345.68,"body":"21 different ads channels, but"},{"speaker":"Zeze peters","startTime":2345.68,"endTime":2348.68,"body":"we also support social media"},{"speaker":"Zeze peters","startTime":2345.68,"endTime":2348.68,"body":"engagement and management, right"},{"speaker":"Zeze peters","startTime":2348.68,"endTime":2351.92,"body":"in the same platform. So really,"},{"speaker":"Zeze peters","startTime":2348.68,"endTime":2351.92,"body":"it's a unified growth platform"},{"speaker":"Zeze peters","startTime":2351.92,"endTime":2354.32,"body":"in the sense that you come to"},{"speaker":"Zeze peters","startTime":2351.92,"endTime":2354.32,"body":"one place and grow, you don't"},{"speaker":"Zeze peters","startTime":2354.32,"endTime":2356.66,"body":"have to do the tap jumping in a"},{"speaker":"Zeze peters","startTime":2354.32,"endTime":2356.66,"body":"spreadsheet, you don't have to"},{"speaker":"Zeze peters","startTime":2356.66,"endTime":2359.9,"body":"do as much of that work. But"},{"speaker":"Zeze peters","startTime":2356.66,"endTime":2359.9,"body":"then going into the other part"},{"speaker":"Zeze peters","startTime":2359.9,"endTime":2363.14,"body":"of the question, which was, you"},{"speaker":"Zeze peters","startTime":2359.9,"endTime":2363.14,"body":"know, what is the ideal"},{"speaker":"Zeze peters","startTime":2363.77,"endTime":2367.1,"body":"breakdown for goal hitting? It"},{"speaker":"Zeze peters","startTime":2363.77,"endTime":2367.1,"body":"really depends on the business,"},{"speaker":"Zeze peters","startTime":2367.1,"endTime":2370.1,"body":"right? Like I mentioned, what"},{"speaker":"Zeze peters","startTime":2367.1,"endTime":2370.1,"body":"we've seen is you know, if"},{"speaker":"Zeze peters","startTime":2370.1,"endTime":2374.21,"body":"you're if you're in, like a real"},{"speaker":"Zeze peters","startTime":2370.1,"endTime":2374.21,"body":"estate industry versus"},{"speaker":"Zeze peters","startTime":2374.3,"endTime":2377.6,"body":"manufacturing, the kinds of"},{"speaker":"Zeze peters","startTime":2374.3,"endTime":2377.6,"body":"customers that are available to"},{"speaker":"Zeze peters","startTime":2377.6,"endTime":2380.39,"body":"you are different. And so the"},{"speaker":"Zeze peters","startTime":2377.6,"endTime":2380.39,"body":"part of the strategy work"},{"speaker":"Zeze peters","startTime":2380.42,"endTime":2384.68,"body":"actually includes finding the"},{"speaker":"Zeze peters","startTime":2380.42,"endTime":2384.68,"body":"right customers that are hyper"},{"speaker":"Zeze peters","startTime":2384.68,"endTime":2388.16,"body":"relevant to you, you know, like"},{"speaker":"Zeze peters","startTime":2384.68,"endTime":2388.16,"body":"Account Based Marketing type of"},{"speaker":"Zeze peters","startTime":2388.22,"endTime":2391.04,"body":"preamble work might be"},{"speaker":"Zeze peters","startTime":2388.22,"endTime":2391.04,"body":"necessary, but if it's more"},{"speaker":"Zeze peters","startTime":2391.04,"endTime":2394.19,"body":"ecommerce, you can usually get a"},{"speaker":"Zeze peters","startTime":2391.04,"endTime":2394.19,"body":"bit more general. And that is"},{"speaker":"Zeze peters","startTime":2394.19,"endTime":2397.04,"body":"just on the ad side. There's"},{"speaker":"Zeze peters","startTime":2394.19,"endTime":2397.04,"body":"also the part of, hey, you know"},{"speaker":"Zeze peters","startTime":2397.04,"endTime":2400.04,"body":"what, I've got my email list,"},{"speaker":"Zeze peters","startTime":2397.04,"endTime":2400.04,"body":"who should I be sending anything"},{"speaker":"Zeze peters","startTime":2400.04,"endTime":2404.45,"body":"to right now got a lot of tools"},{"speaker":"Zeze peters","startTime":2400.04,"endTime":2404.45,"body":"helping with that. But by tying"},{"speaker":"Zeze peters","startTime":2404.45,"endTime":2407.18,"body":"into our platform and your"},{"speaker":"Zeze peters","startTime":2404.45,"endTime":2407.18,"body":"Analytics, you can tie it all"},{"speaker":"Zeze peters","startTime":2407.18,"endTime":2411.71,"body":"together and literally see ad to"},{"speaker":"Zeze peters","startTime":2407.18,"endTime":2411.71,"body":"purchase through email"},{"speaker":"Zeze peters","startTime":2411.83,"endTime":2415.43,"body":"attribution, that you wouldn't"},{"speaker":"Zeze peters","startTime":2411.83,"endTime":2415.43,"body":"be able to see right now. And so"},{"speaker":"Zeze peters","startTime":2415.73,"endTime":2419.81,"body":"give you some of that, you know,"},{"speaker":"Zeze peters","startTime":2415.73,"endTime":2419.81,"body":"some of that magic asap from a"},{"speaker":"Zeze peters","startTime":2419.81,"endTime":2422.54,"body":"reporting standpoint, but then"},{"speaker":"Zeze peters","startTime":2419.81,"endTime":2422.54,"body":"when you're not looking, it's"},{"speaker":"Zeze peters","startTime":2422.54,"endTime":2426.62,"body":"working 24/7, 100 times per day,"},{"speaker":"Zeze peters","startTime":2422.54,"endTime":2426.62,"body":"looking at your data, shutting"},{"speaker":"Zeze peters","startTime":2426.62,"endTime":2429.08,"body":"down the stuff that doesn't"},{"speaker":"Zeze peters","startTime":2426.62,"endTime":2429.08,"body":"work, boosting the signal where"},{"speaker":"Zeze peters","startTime":2429.08,"endTime":2433.13,"body":"it's good. So you can give"},{"speaker":"Zeze peters","startTime":2429.08,"endTime":2433.13,"body":"higher and higher ROI ROAS as"},{"speaker":"Zeze peters","startTime":2433.58,"endTime":2436.91,"body":"you go. That's really our goal"},{"speaker":"Zeze peters","startTime":2433.58,"endTime":2436.91,"body":"to make sure you can keep making"},{"speaker":"Zeze peters","startTime":2436.91,"endTime":2440.48,"body":"dollars while spending spending"},{"speaker":"Zeze peters","startTime":2436.91,"endTime":2440.48,"body":"as much as you need to and up"},{"speaker":"Zeze peters","startTime":2440.48,"endTime":2444.56,"body":"much more. Now, you know, to be"},{"speaker":"Zeze peters","startTime":2440.48,"endTime":2444.56,"body":"very clear about the first"},{"speaker":"Zeze peters","startTime":2444.56,"endTime":2447.2,"body":"piece, which was one of the"},{"speaker":"Zeze peters","startTime":2444.56,"endTime":2447.2,"body":"average budgets that we usually"},{"speaker":"Zeze peters","startTime":2447.2,"endTime":2450.98,"body":"see, we usually prefer and I"},{"speaker":"Zeze peters","startTime":2447.2,"endTime":2450.98,"body":"have to use that phrase in"},{"speaker":"Zeze peters","startTime":2450.98,"endTime":2454.79,"body":"customers, we're spending 30k or"},{"speaker":"Zeze peters","startTime":2450.98,"endTime":2454.79,"body":"more a month on ads, but we have"},{"speaker":"Zeze peters","startTime":2454.79,"endTime":2459.47,"body":"helped people as low as $500 a"},{"speaker":"Zeze peters","startTime":2454.79,"endTime":2459.47,"body":"month on the SMB side is just"},{"speaker":"Zeze peters","startTime":2459.47,"endTime":2463.22,"body":"there's some challenges in the"},{"speaker":"Zeze peters","startTime":2459.47,"endTime":2463.22,"body":"SMB side, but $500 with a good"},{"speaker":"Zeze peters","startTime":2463.22,"endTime":2466.73,"body":"strategy, you can still have"},{"speaker":"Zeze peters","startTime":2463.22,"endTime":2466.73,"body":"some wins, maybe just not make a"},{"speaker":"Zeze peters","startTime":2466.73,"endTime":2467.6,"body":"million dollars yet."},{"speaker":"Darrell Evans","startTime":2467.87,"endTime":2470.69,"body":"Yeah, yeah, it"},{"speaker":"Darrell Evans","startTime":2467.87,"endTime":2470.69,"body":"has to be appropriate, right? I"},{"speaker":"Darrell Evans","startTime":2470.69,"endTime":2473.96,"body":"mean, $500 doesn't go very far."},{"speaker":"Darrell Evans","startTime":2470.69,"endTime":2473.96,"body":"And there's only so much data"},{"speaker":"Darrell Evans","startTime":2473.96,"endTime":2475.49,"body":"that can come out of five"},{"speaker":"Darrell Evans","startTime":2473.96,"endTime":2475.49,"body":"hundred. I mean, it's just"},{"speaker":"Darrell Evans","startTime":2475.49,"endTime":2478.16,"body":"reality, there's only so much"},{"speaker":"Darrell Evans","startTime":2475.49,"endTime":2478.16,"body":"data that can come out."},{"speaker":"Zeze peters","startTime":2478.0,"endTime":2480.25,"body":"And that's another"},{"speaker":"Zeze peters","startTime":2478.0,"endTime":2480.25,"body":"great part of it. Because you"},{"speaker":"Zeze peters","startTime":2480.25,"endTime":2483.01,"body":"know, the way our platform is"},{"speaker":"Zeze peters","startTime":2480.25,"endTime":2483.01,"body":"built, it's a combination of"},{"speaker":"Zeze peters","startTime":2483.01,"endTime":2486.88,"body":"automation and intelligence. So"},{"speaker":"Zeze peters","startTime":2483.01,"endTime":2486.88,"body":"that the automation saves you a"},{"speaker":"Zeze peters","startTime":2486.88,"endTime":2490.57,"body":"pile of time, but the AI saves"},{"speaker":"Zeze peters","startTime":2486.88,"endTime":2490.57,"body":"you money and increases your"},{"speaker":"Zeze peters","startTime":2490.57,"endTime":2493.72,"body":"performance. And so small money"},{"speaker":"Zeze peters","startTime":2490.57,"endTime":2493.72,"body":"can still give you a good"},{"speaker":"Zeze peters","startTime":2493.72,"endTime":2497.83,"body":"outcome just by the time savings"},{"speaker":"Zeze peters","startTime":2493.72,"endTime":2497.83,"body":"and some of those aspects. But"},{"speaker":"Zeze peters","startTime":2497.83,"endTime":2502.24,"body":"if you really want to go big,"},{"speaker":"Zeze peters","startTime":2497.83,"endTime":2502.24,"body":"then the AI really kicks kicks"},{"speaker":"Zeze peters","startTime":2502.24,"endTime":2502.99,"body":"you into high gear."},{"speaker":"Darrell Evans","startTime":2503.35,"endTime":2505.81,"body":"Nice. Very, very"},{"speaker":"Darrell Evans","startTime":2503.35,"endTime":2505.81,"body":"good. Where can people find out"},{"speaker":"Darrell Evans","startTime":2505.81,"endTime":2509.14,"body":"more about you find out more"},{"speaker":"Darrell Evans","startTime":2505.81,"endTime":2509.14,"body":"about your product, everything"},{"speaker":"Darrell Evans","startTime":2509.14,"endTime":2510.49,"body":"that you're doing and working"},{"speaker":"Darrell Evans","startTime":2509.14,"endTime":2510.49,"body":"on?"},{"speaker":"Zeze peters","startTime":2510.0,"endTime":2513.36,"body":"Yeah, if you visit"},{"speaker":"Zeze peters","startTime":2510.0,"endTime":2513.36,"body":"the website for our company,"},{"speaker":"Zeze peters","startTime":2513.54,"endTime":2521.79,"body":"Beam.City that is"},{"speaker":"Zeze peters","startTime":2513.54,"endTime":2521.79,"body":"http://beam.city you'll get to"},{"speaker":"Zeze peters","startTime":2521.79,"endTime":2524.49,"body":"our site, you can chat with me"},{"speaker":"Zeze peters","startTime":2521.79,"endTime":2524.49,"body":"or someone on my team right on"},{"speaker":"Zeze peters","startTime":2524.49,"endTime":2527.4,"body":"the chat box right on site."},{"speaker":"Zeze peters","startTime":2524.49,"endTime":2527.4,"body":"We're not using an AI on that"},{"speaker":"Zeze peters","startTime":2527.4,"endTime":2530.04,"body":"box because we know humans want"},{"speaker":"Zeze peters","startTime":2527.4,"endTime":2530.04,"body":"to speak to humans upfront, or"},{"speaker":"Zeze peters","startTime":2530.04,"endTime":2531.66,"body":"you can find me on LinkedIn that"},{"speaker":"Zeze peters","startTime":2530.04,"endTime":2531.66,"body":"is"},{"speaker":"https","startTime":2532.68,"endTime":2538.05,"body":"//www.linkedin.com/in/zezewo/"},{"speaker":"https","startTime":2532.68,"endTime":2538.05,"body":"that's my profile, I would love"},{"speaker":"https","startTime":2538.05,"endTime":2540.57,"body":"to get all the connections"},{"speaker":"https","startTime":2538.05,"endTime":2540.57,"body":"possible. Thirdly, you can just"},{"speaker":"https","startTime":2540.57,"endTime":2543.93,"body":"come find me on the Google demo"},{"speaker":"https","startTime":2540.57,"endTime":2543.93,"body":"day on the 17th of November,"},{"speaker":"https","startTime":2544.26,"endTime":2548.25,"body":"looking to hear all the people"},{"speaker":"https","startTime":2544.26,"endTime":2548.25,"body":"say, you know, because we're"},{"speaker":"https","startTime":2548.25,"endTime":2550.62,"body":"gonna be out there with other"},{"speaker":"https","startTime":2548.25,"endTime":2550.62,"body":"amazing entrepreneurs, and it's"},{"speaker":"https","startTime":2550.62,"endTime":2552.57,"body":"good to support each other while"},{"speaker":"https","startTime":2550.62,"endTime":2552.57,"body":"we're doing it."},{"speaker":"Darrell Evans","startTime":2552.9,"endTime":2556.26,"body":"100% man, the"},{"speaker":"Darrell Evans","startTime":2552.9,"endTime":2556.26,"body":"17th? If you what time? Is it"},{"speaker":"Darrell Evans","startTime":2556.26,"endTime":2556.92,"body":"going to be on the seventh?"},{"speaker":"Zeze peters","startTime":2557.13,"endTime":2561.03,"body":"it's going to be"},{"speaker":"Zeze peters","startTime":2557.13,"endTime":2561.03,"body":"1pm. eastern standard time till"},{"speaker":"Zeze peters","startTime":2561.03,"endTime":2565.08,"body":"about three or 4pm. I'll confirm"},{"speaker":"Zeze peters","startTime":2561.03,"endTime":2565.08,"body":"times but that's about the range"},{"speaker":"Zeze peters","startTime":2565.08,"endTime":2566.97,"body":"that I have it on my calendar"},{"speaker":"Zeze peters","startTime":2565.08,"endTime":2566.97,"body":"right now."},{"speaker":"Darrell Evans","startTime":2567.17,"endTime":2570.5,"body":"Okay, good thing"},{"speaker":"Darrell Evans","startTime":2567.17,"endTime":2570.5,"body":"is this episode should drop in"},{"speaker":"Darrell Evans","startTime":2570.5,"endTime":2573.26,"body":"advance of that or right before"},{"speaker":"Darrell Evans","startTime":2570.5,"endTime":2573.26,"body":"that. So we look forward to"},{"speaker":"Darrell Evans","startTime":2573.29,"endTime":2575.75,"body":"supporting you there. I'll make"},{"speaker":"Darrell Evans","startTime":2573.29,"endTime":2575.75,"body":"sure I carve out some time to"},{"speaker":"Darrell Evans","startTime":2575.75,"endTime":2579.11,"body":"check you. Zeze it's been a"},{"speaker":"Darrell Evans","startTime":2575.75,"endTime":2579.11,"body":"pleasure having you on the show."},{"speaker":"Darrell Evans","startTime":2579.11,"endTime":2580.91,"body":"It's amazing. Appreciate your"},{"speaker":"Darrell Evans","startTime":2579.11,"endTime":2580.91,"body":"energy, appreciate your"},{"speaker":"Darrell Evans","startTime":2580.91,"endTime":2584.12,"body":"foresight to do some industry"},{"speaker":"Darrell Evans","startTime":2580.91,"endTime":2584.12,"body":"disrupting things to really make"},{"speaker":"Darrell Evans","startTime":2584.12,"endTime":2586.91,"body":"lives better, really, and how"},{"speaker":"Darrell Evans","startTime":2584.12,"endTime":2586.91,"body":"absolutely, I'm a big believer"},{"speaker":"Darrell Evans","startTime":2586.91,"endTime":2590.81,"body":"in helping small businesses just"},{"speaker":"Darrell Evans","startTime":2586.91,"endTime":2590.81,"body":"grow and do better. It's I've"},{"speaker":"Darrell Evans","startTime":2590.81,"endTime":2593.06,"body":"been an entrepreneur and small"},{"speaker":"Darrell Evans","startTime":2590.81,"endTime":2593.06,"body":"business owners, you know, 32"},{"speaker":"Darrell Evans","startTime":2593.06,"endTime":2596.18,"body":"years now. So last 12 years"},{"speaker":"Darrell Evans","startTime":2593.06,"endTime":2596.18,"body":"blessed to help hundreds and"},{"speaker":"Darrell Evans","startTime":2596.18,"endTime":2600.26,"body":"hundreds on the agency side and"},{"speaker":"Darrell Evans","startTime":2596.18,"endTime":2600.26,"body":"easily north of 1000 to 2000 on"},{"speaker":"Darrell Evans","startTime":2600.26,"endTime":2603.23,"body":"the coaching and consulting side"},{"speaker":"Darrell Evans","startTime":2600.26,"endTime":2603.23,"body":"whether group or individual so"},{"speaker":"Darrell Evans","startTime":2603.23,"endTime":2605.63,"body":"amazing really appreciate the"},{"speaker":"Darrell Evans","startTime":2603.23,"endTime":2605.63,"body":"work you're doing the backstory"},{"speaker":"Darrell Evans","startTime":2605.63,"endTime":2606.14,"body":"the background"},{"speaker":"Zeze peters","startTime":2606.14,"endTime":2607.67,"body":"I want to be like"},{"speaker":"Zeze peters","startTime":2606.14,"endTime":2607.67,"body":"you, like you, Darrell, I want"},{"speaker":"Zeze peters","startTime":2607.67,"endTime":2608.3,"body":"to be like you."},{"speaker":"Darrell Evans","startTime":2609.53,"endTime":2611.87,"body":"Hey, man, you got"},{"speaker":"Darrell Evans","startTime":2609.53,"endTime":2611.87,"body":"to shut down some of them tabs."},{"speaker":"Darrell Evans","startTime":2615.29,"endTime":2622.64,"body":"I know focus on actually, you"},{"speaker":"Darrell Evans","startTime":2615.29,"endTime":2622.64,"body":"know, I being funny, you know, I"},{"speaker":"Darrell Evans","startTime":2622.64,"endTime":2625.52,"body":"just think there's so much"},{"speaker":"Darrell Evans","startTime":2622.64,"endTime":2625.52,"body":"you're brilliant in what you're"},{"speaker":"Darrell Evans","startTime":2625.52,"endTime":2627.59,"body":"doing. You're brilliant"},{"speaker":"Darrell Evans","startTime":2625.52,"endTime":2627.59,"body":"literally. And I mean that"},{"speaker":"Darrell Evans","startTime":2627.59,"endTime":2630.23,"body":"sincerely. I know we haven't met"},{"speaker":"Darrell Evans","startTime":2627.59,"endTime":2630.23,"body":"face to face. But I truly mean"},{"speaker":"Darrell Evans","startTime":2630.23,"endTime":2632.63,"body":"that when I saw your background,"},{"speaker":"Darrell Evans","startTime":2630.23,"endTime":2632.63,"body":"your backstory, I'm like,"},{"speaker":"Darrell Evans","startTime":2632.63,"endTime":2634.88,"body":"there's some brilliant guy I"},{"speaker":"Darrell Evans","startTime":2632.63,"endTime":2634.88,"body":"want to talk to him really want"},{"speaker":"Darrell Evans","startTime":2634.88,"endTime":2637.28,"body":"to talk to him. And I know what"},{"speaker":"Darrell Evans","startTime":2634.88,"endTime":2637.28,"body":"it takes behind the scenes, even"},{"speaker":"Darrell Evans","startTime":2637.28,"endTime":2639.8,"body":"though I don't know what you do"},{"speaker":"Darrell Evans","startTime":2637.28,"endTime":2639.8,"body":"and how you do what you do as an"},{"speaker":"Darrell Evans","startTime":2639.8,"endTime":2645.44,"body":"AI and engineer. I respect the"},{"speaker":"Darrell Evans","startTime":2639.8,"endTime":2645.44,"body":"journey to do 11,000 products. I"},{"speaker":"Darrell Evans","startTime":2645.44,"endTime":2651.11,"body":"respect what happened before the"},{"speaker":"Darrell Evans","startTime":2645.44,"endTime":2651.11,"body":"11,000 got to the show. I res- I"},{"speaker":"Darrell Evans","startTime":2651.11,"endTime":2655.58,"body":"respect the iteration, ability"},{"speaker":"Darrell Evans","startTime":2651.11,"endTime":2655.58,"body":"and capacity to say, Oh, it"},{"speaker":"Darrell Evans","startTime":2655.58,"endTime":2658.37,"body":"didn't work. Let's do this. Oh,"},{"speaker":"Darrell Evans","startTime":2655.58,"endTime":2658.37,"body":"here's what we learned. Here's a"},{"speaker":"Darrell Evans","startTime":2658.49,"endTime":2662.45,"body":"drop this add this. Let's go try"},{"speaker":"Darrell Evans","startTime":2658.49,"endTime":2662.45,"body":"again. And I respect that with"},{"speaker":"Darrell Evans","startTime":2662.45,"endTime":2666.89,"body":"any entrepreneur, software or"},{"speaker":"Darrell Evans","startTime":2662.45,"endTime":2666.89,"body":"otherwise, brick and mortar or"},{"speaker":"Darrell Evans","startTime":2666.89,"endTime":2670.97,"body":"retail, e comm or medicine."},{"speaker":"Darrell Evans","startTime":2666.89,"endTime":2670.97,"body":"There's just something about the"},{"speaker":"Darrell Evans","startTime":2670.97,"endTime":2674.72,"body":"entrepreneurial DNA that matters"},{"speaker":"Darrell Evans","startTime":2670.97,"endTime":2674.72,"body":"to me, and I'm super passionate"},{"speaker":"Darrell Evans","startTime":2674.72,"endTime":2678.02,"body":"to host these conversations. And"},{"speaker":"Darrell Evans","startTime":2674.72,"endTime":2678.02,"body":"I'm again, excited that you took"},{"speaker":"Darrell Evans","startTime":2678.02,"endTime":2681.5,"body":"some time out to join me today"},{"speaker":"Darrell Evans","startTime":2678.02,"endTime":2681.5,"body":"and share with our audience. I"},{"speaker":"Darrell Evans","startTime":2681.5,"endTime":2684.98,"body":"gotta ask this last question"},{"speaker":"Darrell Evans","startTime":2681.5,"endTime":2684.98,"body":"before we run got to last us. I"},{"speaker":"Darrell Evans","startTime":2684.98,"endTime":2687.05,"body":"know you probably got 8 million"},{"speaker":"Darrell Evans","startTime":2684.98,"endTime":2687.05,"body":"things you want to accomplish"},{"speaker":"Darrell Evans","startTime":2687.05,"endTime":2690.5,"body":"before you finish but if for"},{"speaker":"Darrell Evans","startTime":2687.05,"endTime":2690.5,"body":"whatever reason, if for whatever"},{"speaker":"Darrell Evans","startTime":2690.5,"endTime":2693.29,"body":"reason today it was to come to"},{"speaker":"Darrell Evans","startTime":2690.5,"endTime":2693.29,"body":"an end on this planet. What"},{"speaker":"Darrell Evans","startTime":2693.29,"endTime":2695.0,"body":"would you want everybody to"},{"speaker":"Darrell Evans","startTime":2693.29,"endTime":2695.0,"body":"remember you for?"},{"speaker":"Zeze peters","startTime":2696.29,"endTime":2698.06,"body":"If you don't learn"},{"speaker":"Zeze peters","startTime":2696.29,"endTime":2698.06,"body":"from me today, well what I want"},{"speaker":"Zeze peters","startTime":2698.06,"endTime":2701.75,"body":"people to know. I will want"},{"speaker":"Zeze peters","startTime":2698.06,"endTime":2701.75,"body":"people to be inspired, because I"},{"speaker":"Zeze peters","startTime":2701.75,"endTime":2705.2,"body":"have a vision to build better"},{"speaker":"Zeze peters","startTime":2701.75,"endTime":2705.2,"body":"worlds, starting with this"},{"speaker":"Zeze peters","startTime":2705.2,"endTime":2709.43,"body":"platform to help business become"},{"speaker":"Zeze peters","startTime":2705.2,"endTime":2709.43,"body":"easier so that more people can"},{"speaker":"Zeze peters","startTime":2709.43,"endTime":2712.91,"body":"succeed at it. They're like,"},{"speaker":"Zeze peters","startTime":2709.43,"endTime":2712.91,"body":"there's so many business ideas"},{"speaker":"Zeze peters","startTime":2712.91,"endTime":2715.4,"body":"you can have. And there's so"},{"speaker":"Zeze peters","startTime":2712.91,"endTime":2715.4,"body":"many customers around the world,"},{"speaker":"Zeze peters","startTime":2715.52,"endTime":2718.88,"body":"but you can't get to them today"},{"speaker":"Zeze peters","startTime":2715.52,"endTime":2718.88,"body":"without using something like"},{"speaker":"Zeze peters","startTime":2718.88,"endTime":2722.51,"body":"advertising. So if we can have a"},{"speaker":"Zeze peters","startTime":2718.88,"endTime":2722.51,"body":"platform that takes you all the"},{"speaker":"Zeze peters","startTime":2722.51,"endTime":2725.15,"body":"way to your dreams faster,"},{"speaker":"Zeze peters","startTime":2722.51,"endTime":2725.15,"body":"that's really what we're"},{"speaker":"Zeze peters","startTime":2725.15,"endTime":2728.03,"body":"building. Because with that, you"},{"speaker":"Zeze peters","startTime":2725.15,"endTime":2728.03,"body":"can have a better world. Take"},{"speaker":"Zeze peters","startTime":2728.03,"endTime":2731.15,"body":"that and maybe use that as"},{"speaker":"Zeze peters","startTime":2728.03,"endTime":2731.15,"body":"inspiration to go out and build"},{"speaker":"Zeze peters","startTime":2731.15,"endTime":2733.28,"body":"something that people want to"},{"speaker":"Zeze peters","startTime":2731.15,"endTime":2733.28,"body":"make the world better."},{"speaker":"Darrell Evans","startTime":2734.0,"endTime":2736.1,"body":"I love it. Zeze"},{"speaker":"Darrell Evans","startTime":2734.0,"endTime":2736.1,"body":"Peters, thank you for being here"},{"speaker":"Darrell Evans","startTime":2736.1,"endTime":2737.69,"body":"on The MindShift Podcast been a"},{"speaker":"Darrell Evans","startTime":2736.1,"endTime":2737.69,"body":"pleasure."},{"speaker":"Zeze peters","startTime":2737.75,"endTime":2739.04,"body":"It's been a"},{"speaker":"Zeze peters","startTime":2737.75,"endTime":2739.04,"body":"pleasure for me too, Darrell."},{"speaker":"Zeze peters","startTime":2739.04,"endTime":2739.91,"body":"Oh, thank you very much."},{"speaker":"Darrell Evans","startTime":2741.85,"endTime":2743.44,"body":"Hey, my friend."},{"speaker":"Darrell Evans","startTime":2741.85,"endTime":2743.44,"body":"Thanks again for listening to"},{"speaker":"Darrell Evans","startTime":2743.44,"endTime":2746.29,"body":"today's episode of the mind"},{"speaker":"Darrell Evans","startTime":2743.44,"endTime":2746.29,"body":"shift podcast. Listen, let's not"},{"speaker":"Darrell Evans","startTime":2746.38,"endTime":2749.47,"body":"have the conversation in here."},{"speaker":"Darrell Evans","startTime":2746.38,"endTime":2749.47,"body":"Connect with me on social"},{"speaker":"Darrell Evans","startTime":2749.89,"endTime":2752.98,"body":"@mrdarrellevans on almost all"},{"speaker":"Darrell Evans","startTime":2749.89,"endTime":2752.98,"body":"the platforms, with the"},{"speaker":"Darrell Evans","startTime":2752.98,"endTime":2755.68,"body":"exception of Facebook. My"},{"speaker":"Darrell Evans","startTime":2752.98,"endTime":2755.68,"body":"Facebook fan page is"},{"speaker":"Darrell Evans","startTime":2756.43,"endTime":2760.33,"body":"@darrellevansfan. Until next"},{"speaker":"Darrell Evans","startTime":2756.43,"endTime":2760.33,"body":"week, remember you're just one"},{"speaker":"Darrell Evans","startTime":2760.33,"endTime":2762.91,"body":"shift away from the breakthrough"},{"speaker":"Darrell Evans","startTime":2760.33,"endTime":2762.91,"body":"you're looking for."}]}