{"version":"1.0.0","segments":[{"speaker":"Ken Cox","startTime":0.0,"endTime":3.15,"body":"Where I did find my"},{"speaker":"Ken Cox","startTime":0.0,"endTime":3.15,"body":"mentors growing up was the guy"},{"speaker":"Ken Cox","startTime":3.15,"endTime":5.55,"body":"that owned the slot car track"},{"speaker":"Ken Cox","startTime":3.15,"endTime":5.55,"body":"down the street from me, the guy"},{"speaker":"Ken Cox","startTime":5.55,"endTime":7.5,"body":"that owned the local restaurant"},{"speaker":"Ken Cox","startTime":5.55,"endTime":7.5,"body":"up the street from me, the guy"},{"speaker":"Ken Cox","startTime":7.5,"endTime":10.08,"body":"that on the local pizza place up"},{"speaker":"Ken Cox","startTime":7.5,"endTime":10.08,"body":"the street from me, right? 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Really excited to have"},{"speaker":"Darrell Evans","startTime":69.15,"endTime":72.84,"body":"you here today. If this is your"},{"speaker":"Darrell Evans","startTime":72.84,"endTime":75.93,"body":"first time here, I'm your host"},{"speaker":"Darrell Evans","startTime":72.84,"endTime":75.93,"body":"Darrell Evans. And over the last"},{"speaker":"Darrell Evans","startTime":75.93,"endTime":79.74,"body":"12 years, we have been helping"},{"speaker":"Darrell Evans","startTime":75.93,"endTime":79.74,"body":"companies small, midsize, and"},{"speaker":"Darrell Evans","startTime":79.74,"endTime":82.92,"body":"even a few large ones grow their"},{"speaker":"Darrell Evans","startTime":79.74,"endTime":82.92,"body":"revenue online through our"},{"speaker":"Darrell Evans","startTime":82.92,"endTime":87.84,"body":"agency, Yokel Local. This show"},{"speaker":"Darrell Evans","startTime":82.92,"endTime":87.84,"body":"is about entrepreneurs like you,"},{"speaker":"Darrell Evans","startTime":87.87,"endTime":92.19,"body":"leaders, thinkers, achievers,"},{"speaker":"Darrell Evans","startTime":87.87,"endTime":92.19,"body":"visionaries, and helping them"},{"speaker":"Darrell Evans","startTime":92.19,"endTime":94.68,"body":"think through how to go from"},{"speaker":"Darrell Evans","startTime":92.19,"endTime":94.68,"body":"inspiration to realization when"},{"speaker":"Darrell Evans","startTime":94.68,"endTime":98.1,"body":"life knocks them down, from"},{"speaker":"Darrell Evans","startTime":94.68,"endTime":98.1,"body":"break down to break through. And"},{"speaker":"Darrell Evans","startTime":98.1,"endTime":100.05,"body":"I'm excited to have you here"},{"speaker":"Darrell Evans","startTime":98.1,"endTime":100.05,"body":"today. If you enjoy today's"},{"speaker":"Darrell Evans","startTime":100.05,"endTime":103.74,"body":"episode, we encourage you to hit"},{"speaker":"Darrell Evans","startTime":100.05,"endTime":103.74,"body":"the follow or subscribe button,"},{"speaker":"Darrell Evans","startTime":103.92,"endTime":106.47,"body":"wherever you're listening to"},{"speaker":"Darrell Evans","startTime":103.92,"endTime":106.47,"body":"this show,"},{"speaker":"Darrell Evans","startTime":106.0,"endTime":110.95,"body":"My guest today is Ken Cox. He's"},{"speaker":"Darrell Evans","startTime":106.0,"endTime":110.95,"body":"a solutions focused senior"},{"speaker":"Darrell Evans","startTime":110.95,"endTime":115.45,"body":"executive who helps small and"},{"speaker":"Darrell Evans","startTime":110.95,"endTime":115.45,"body":"mid sized businesses stay alive."},{"speaker":"Darrell Evans","startTime":115.54,"endTime":119.2,"body":"He now he knows a thing or two"},{"speaker":"Darrell Evans","startTime":115.54,"endTime":119.2,"body":"about this, because he himself"},{"speaker":"Darrell Evans","startTime":119.29,"endTime":124.0,"body":"had to make a life saving"},{"speaker":"Darrell Evans","startTime":119.29,"endTime":124.0,"body":"decision. Since 2017 he's now"},{"speaker":"Darrell Evans","startTime":124.0,"endTime":127.93,"body":"been the president of a St."},{"speaker":"Darrell Evans","startTime":124.0,"endTime":127.93,"body":"Louis based internet services"},{"speaker":"Darrell Evans","startTime":127.93,"endTime":131.83,"body":"and data center company,"},{"speaker":"Darrell Evans","startTime":127.93,"endTime":131.83,"body":"Hostirian. And he says that his"},{"speaker":"Darrell Evans","startTime":131.83,"endTime":134.77,"body":"boxing school keeps him level"},{"speaker":"Darrell Evans","startTime":131.83,"endTime":134.77,"body":"headed. Ken, welcome to The"},{"speaker":"Darrell Evans","startTime":134.77,"endTime":136.42,"body":"MindShift Podcast. How you doing"},{"speaker":"Darrell Evans","startTime":134.77,"endTime":136.42,"body":"today?"},{"speaker":"Ken Cox","startTime":136.47,"endTime":138.3,"body":"I'm fantastic. Darrell,"},{"speaker":"Ken Cox","startTime":136.47,"endTime":138.3,"body":"thank you for having me. I'm"},{"speaker":"Ken Cox","startTime":138.3,"endTime":140.67,"body":"very honored to be a part of"},{"speaker":"Ken Cox","startTime":138.3,"endTime":140.67,"body":"your show."},{"speaker":"Darrell Evans","startTime":140.93,"endTime":142.55,"body":"I'm excited to"},{"speaker":"Darrell Evans","startTime":140.93,"endTime":142.55,"body":"have you here. I remember when"},{"speaker":"Darrell Evans","startTime":142.55,"endTime":146.06,"body":"we saw either the request for"},{"speaker":"Darrell Evans","startTime":142.55,"endTime":146.06,"body":"you to come on the show or we"},{"speaker":"Darrell Evans","startTime":146.06,"endTime":149.09,"body":"went and found you. However our"},{"speaker":"Darrell Evans","startTime":146.06,"endTime":149.09,"body":"teams work it out our people"},{"speaker":"Darrell Evans","startTime":149.09,"endTime":154.16,"body":"found your people, whatever it"},{"speaker":"Darrell Evans","startTime":149.09,"endTime":154.16,"body":"is, I love the the name of your"},{"speaker":"Darrell Evans","startTime":154.16,"endTime":157.1,"body":"podcast, I'd love to be chatting"},{"speaker":"Darrell Evans","startTime":154.16,"endTime":157.1,"body":"with another fellow podcaster,"},{"speaker":"Darrell Evans","startTime":157.1,"endTime":160.07,"body":"fellow entrepreneur. I love"},{"speaker":"Darrell Evans","startTime":157.1,"endTime":160.07,"body":"sitting down with people who"},{"speaker":"Darrell Evans","startTime":160.07,"endTime":164.09,"body":"have a rich background in"},{"speaker":"Darrell Evans","startTime":160.07,"endTime":164.09,"body":"success and operations and"},{"speaker":"Darrell Evans","startTime":164.09,"endTime":167.57,"body":"execution and beating on their"},{"speaker":"Darrell Evans","startTime":164.09,"endTime":167.57,"body":"mind because when someone looks"},{"speaker":"Darrell Evans","startTime":167.57,"endTime":171.71,"body":"at a guy like you who has boxing"},{"speaker":"Darrell Evans","startTime":167.57,"endTime":171.71,"body":"business has multiple years of"},{"speaker":"Darrell Evans","startTime":171.71,"endTime":175.1,"body":"experience at an executive level"},{"speaker":"Darrell Evans","startTime":171.71,"endTime":175.1,"body":"of leadership in multiple"},{"speaker":"Darrell Evans","startTime":175.1,"endTime":178.61,"body":"industries like SaaS and telecom"},{"speaker":"Darrell Evans","startTime":175.1,"endTime":178.61,"body":"and E commerce and all the"},{"speaker":"Darrell Evans","startTime":178.61,"endTime":182.21,"body":"things you've done. I looked at"},{"speaker":"Darrell Evans","startTime":178.61,"endTime":182.21,"body":"myself, and I said, he has"},{"speaker":"Darrell Evans","startTime":182.24,"endTime":187.37,"body":"entrepreneurial ADD like I do."},{"speaker":"Darrell Evans","startTime":182.24,"endTime":187.37,"body":"So there must be something about"},{"speaker":"Darrell Evans","startTime":187.37,"endTime":190.25,"body":"this guy that must be similar to"},{"speaker":"Darrell Evans","startTime":187.37,"endTime":190.25,"body":"me. So Ken why don't you do us a"},{"speaker":"Darrell Evans","startTime":190.25,"endTime":192.05,"body":"favor. First of all, tell us"},{"speaker":"Darrell Evans","startTime":190.25,"endTime":192.05,"body":"where you're coming in from."},{"speaker":"Ken Cox","startTime":192.32,"endTime":193.49,"body":"I'm from St. Louis,"},{"speaker":"Ken Cox","startTime":192.32,"endTime":193.49,"body":"Missouri."},{"speaker":"Darrell Evans","startTime":193.7,"endTime":196.28,"body":"Awesome, awesome."},{"speaker":"Darrell Evans","startTime":193.7,"endTime":196.28,"body":"And tell us a little bit about"},{"speaker":"Darrell Evans","startTime":196.28,"endTime":198.92,"body":"your background and backstory."},{"speaker":"Darrell Evans","startTime":196.28,"endTime":198.92,"body":"And I've got probably a litany"},{"speaker":"Darrell Evans","startTime":198.92,"endTime":201.68,"body":"of questions that I'd love to"},{"speaker":"Darrell Evans","startTime":198.92,"endTime":201.68,"body":"unpack with our audience today"},{"speaker":"Darrell Evans","startTime":201.68,"endTime":202.04,"body":"with you."},{"speaker":"Ken Cox","startTime":202.02,"endTime":204.835,"body":"Alright, I'll try to"},{"speaker":"Ken Cox","startTime":202.02,"endTime":204.835,"body":"make it as brief as possible. I"},{"speaker":"Ken Cox","startTime":203.11,"endTime":217.509,"body":"Wow, man, who rich, rich, rich"},{"speaker":"Ken Cox","startTime":203.11,"endTime":217.509,"body":"background man from starting as"},{"speaker":"Ken Cox","startTime":204.889,"endTime":208.192,"body":"grew up in a low income family"},{"speaker":"Ken Cox","startTime":204.889,"endTime":208.192,"body":"stepfather, mom, never knew my"},{"speaker":"Ken Cox","startTime":208.246,"endTime":211.225,"body":"father, lots of brothers and"},{"speaker":"Ken Cox","startTime":208.246,"endTime":211.225,"body":"sisters, half brothers and"},{"speaker":"Ken Cox","startTime":211.279,"endTime":214.311,"body":"sisters. Okay, you know, the"},{"speaker":"Ken Cox","startTime":211.279,"endTime":214.311,"body":"whole gamut, right? I'm the"},{"speaker":"Ken Cox","startTime":214.365,"endTime":217.83,"body":"youngest. And my entire life. 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I"},{"speaker":"Ken Cox","startTime":231.584,"endTime":234.887,"body":"start a business and they just"},{"speaker":"Ken Cox","startTime":231.584,"endTime":234.887,"body":"never got off to lunch, right."},{"speaker":"Ken Cox","startTime":234.941,"endTime":238.352,"body":"And then my father finally, at"},{"speaker":"Ken Cox","startTime":234.941,"endTime":238.352,"body":"the age of 52, started a courier"},{"speaker":"Ken Cox","startTime":238.406,"endTime":241.872,"body":"service with a friend of his and"},{"speaker":"Ken Cox","startTime":238.406,"endTime":241.872,"body":"he absolutely fell in love with"},{"speaker":"Ken Cox","startTime":241.926,"endTime":245.229,"body":"it. I think it was the best two"},{"speaker":"Ken Cox","startTime":241.926,"endTime":245.229,"body":"years of his life. And it was"},{"speaker":"Ken Cox","startTime":244.681,"endTime":258.384,"body":"never did it. 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So the entire time"},{"speaker":"Ken Cox","startTime":258.603,"endTime":261.96,"body":"growing up his advice would be"},{"speaker":"Ken Cox","startTime":258.603,"endTime":261.96,"body":"like, you know, get a union job"},{"speaker":"Ken Cox","startTime":258.616,"endTime":272.086,"body":"used to come in my restaurant"},{"speaker":"Ken Cox","startTime":258.616,"endTime":272.086,"body":"back when I was at Taco Bell"},{"speaker":"Ken Cox","startTime":262.015,"endTime":265.101,"body":"and all this work for the"},{"speaker":"Ken Cox","startTime":262.015,"endTime":265.101,"body":"company, work for the man and I"},{"speaker":"Ken Cox","startTime":265.155,"endTime":268.566,"body":"just couldn't I could not figure"},{"speaker":"Ken Cox","startTime":265.155,"endTime":268.566,"body":"out how to do that in my head."},{"speaker":"Ken Cox","startTime":268.62,"endTime":271.923,"body":"I'm like, How can I follow your"},{"speaker":"Ken Cox","startTime":268.62,"endTime":271.923,"body":"advice when I've sat here and"},{"speaker":"Ken Cox","startTime":271.978,"endTime":275.064,"body":"watched you be grumpy this"},{"speaker":"Ken Cox","startTime":271.978,"endTime":275.064,"body":"entire, my entire life? Right?"},{"speaker":"Ken Cox","startTime":272.319,"endTime":286.95,"body":"back in my teens. I remember he"},{"speaker":"Ken Cox","startTime":272.319,"endTime":286.95,"body":"drove a Porsche. He was cool as"},{"speaker":"Ken Cox","startTime":275.118,"endTime":278.259,"body":"You've been an alcoholic and"},{"speaker":"Ken Cox","startTime":275.118,"endTime":278.259,"body":"you're all you know, verbally"},{"speaker":"Ken Cox","startTime":278.313,"endTime":281.67,"body":"abusive, and all these things."},{"speaker":"Ken Cox","startTime":278.313,"endTime":281.67,"body":"And whenever I saw you actually"},{"speaker":"Ken Cox","startTime":281.724,"endTime":285.19,"body":"start your own business was the"},{"speaker":"Ken Cox","startTime":281.724,"endTime":285.19,"body":"first time I ever saw the man be"},{"speaker":"Ken Cox","startTime":285.244,"endTime":288.547,"body":"happy. And I'm like there's no"},{"speaker":"Ken Cox","startTime":285.244,"endTime":288.547,"body":"way I'm gonna do that. 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Luckily for me,"},{"speaker":"Ken Cox","startTime":311.018,"endTime":313.725,"body":"the founders are wildly"},{"speaker":"Ken Cox","startTime":311.018,"endTime":313.725,"body":"entrepreneurial, bought 40"},{"speaker":"Ken Cox","startTime":313.779,"endTime":317.028,"body":"something companies over the"},{"speaker":"Ken Cox","startTime":313.779,"endTime":317.028,"body":"years. I'm now the president of"},{"speaker":"Ken Cox","startTime":316.213,"endTime":330.612,"body":"32. And I remember just talking"},{"speaker":"Ken Cox","startTime":316.213,"endTime":330.612,"body":"to him, and he was just a cool"},{"speaker":"Ken Cox","startTime":317.082,"endTime":320.602,"body":"that company. But over the years"},{"speaker":"Ken Cox","startTime":317.082,"endTime":320.602,"body":"we bought and we've purchased 40"},{"speaker":"Ken Cox","startTime":320.656,"endTime":323.58,"body":"companies. And we've gone"},{"speaker":"Ken Cox","startTime":320.656,"endTime":323.58,"body":"through the .com bust, we've"},{"speaker":"Ken Cox","startTime":323.634,"endTime":326.666,"body":"gone through '08, we went"},{"speaker":"Ken Cox","startTime":323.634,"endTime":326.666,"body":"through our latest tragedy was"},{"speaker":"Ken Cox","startTime":326.72,"endTime":329.915,"body":"the coal companies all filing"},{"speaker":"Ken Cox","startTime":326.72,"endTime":329.915,"body":"bankruptcy in 2016. We were a"},{"speaker":"Ken Cox","startTime":329.969,"endTime":332.731,"body":"big coal provider, for IT"},{"speaker":"Ken Cox","startTime":329.969,"endTime":332.731,"body":"support, like we had, the"},{"speaker":"Ken Cox","startTime":330.845,"endTime":343.618,"body":"guy and he had this vending"},{"speaker":"Ken Cox","startTime":330.845,"endTime":343.618,"body":"machine business. And I was"},{"speaker":"Ken Cox","startTime":332.785,"endTime":336.034,"body":"largest coal company in the"},{"speaker":"Ken Cox","startTime":332.785,"endTime":336.034,"body":"world was we were doing their IT"},{"speaker":"Ken Cox","startTime":336.088,"endTime":339.337,"body":"support for them. And they file"},{"speaker":"Ken Cox","startTime":336.088,"endTime":339.337,"body":"bankruptcy one day. 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And I've had spent a"},{"speaker":"Ken Cox","startTime":345.997,"endTime":348.812,"body":"tremendous amount of time"},{"speaker":"Ken Cox","startTime":348.867,"endTime":351.899,"body":"learning how to shift from"},{"speaker":"Ken Cox","startTime":348.867,"endTime":351.899,"body":"survival mode to thrive mode."},{"speaker":"Ken Cox","startTime":351.953,"endTime":355.364,"body":"And that's where I'm currently"},{"speaker":"Ken Cox","startTime":351.953,"endTime":355.364,"body":"at. It's something that I really"},{"speaker":"Ken Cox","startTime":355.418,"endTime":358.505,"body":"enjoy. I've recently found"},{"speaker":"Ken Cox","startTime":355.418,"endTime":358.505,"body":"another another reason why I'm"},{"speaker":"Ken Cox","startTime":358.482,"endTime":371.72,"body":"thing. I never did go into it."},{"speaker":"Ken Cox","startTime":358.482,"endTime":371.72,"body":"But definitely interesting"},{"speaker":"Ken Cox","startTime":358.559,"endTime":361.591,"body":"so passionate about small"},{"speaker":"Ken Cox","startTime":358.559,"endTime":361.591,"body":"business as I was writing some"},{"speaker":"Ken Cox","startTime":361.645,"endTime":364.948,"body":"of my memoirs, and I was just"},{"speaker":"Ken Cox","startTime":361.645,"endTime":364.948,"body":"sanctioned to do a chapter in a"},{"speaker":"Ken Cox","startTime":365.002,"endTime":368.089,"body":"book with some other executives"},{"speaker":"Ken Cox","startTime":365.002,"endTime":368.089,"body":"on my mentors growing up."},{"speaker":"Ken Cox","startTime":368.143,"endTime":371.338,"body":"Obviously, my father wasn't the"},{"speaker":"Ken Cox","startTime":368.143,"endTime":371.338,"body":"best mentor, he taught me a"},{"speaker":"Ken Cox","startTime":371.392,"endTime":374.803,"body":"great work ethic, right, he did"},{"speaker":"Ken Cox","startTime":371.392,"endTime":374.803,"body":"teach me. And he taught me even"},{"speaker":"Ken Cox","startTime":371.952,"endTime":385.887,"body":"business. Lots of nuances from"},{"speaker":"Ken Cox","startTime":371.952,"endTime":385.887,"body":"surviving to thriving. Sounds"},{"speaker":"Ken Cox","startTime":374.857,"endTime":378.323,"body":"though he was telling me not to"},{"speaker":"Ken Cox","startTime":374.857,"endTime":378.323,"body":"go work, he was telling me to go"},{"speaker":"Ken Cox","startTime":378.377,"endTime":381.788,"body":"work for somebody, but he taught"},{"speaker":"Ken Cox","startTime":378.377,"endTime":381.788,"body":"me not to do that. Where I did"},{"speaker":"Ken Cox","startTime":381.842,"endTime":385.199,"body":"find my mentors growing up was"},{"speaker":"Ken Cox","startTime":381.842,"endTime":385.199,"body":"the guy that owned the slot car"},{"speaker":"Ken Cox","startTime":385.253,"endTime":388.448,"body":"track down the street from me,"},{"speaker":"Ken Cox","startTime":385.253,"endTime":388.448,"body":"the guy that owned the local"},{"speaker":"Ken Cox","startTime":386.119,"endTime":399.822,"body":"very similar to what we talked"},{"speaker":"Ken Cox","startTime":386.119,"endTime":399.822,"body":"about here in the mind shift"},{"speaker":"Ken Cox","startTime":388.502,"endTime":391.751,"body":"restaurant, up the street from"},{"speaker":"Ken Cox","startTime":388.502,"endTime":391.751,"body":"me, the guy that on the local"},{"speaker":"Ken Cox","startTime":391.805,"endTime":395.217,"body":"pizza, place up the street from"},{"speaker":"Ken Cox","startTime":391.805,"endTime":395.217,"body":"me, right, I started working or"},{"speaker":"Ken Cox","startTime":395.271,"endTime":398.628,"body":"hanging out at these places and"},{"speaker":"Ken Cox","startTime":395.271,"endTime":398.628,"body":"since my home life was kind of"},{"speaker":"Ken Cox","startTime":398.682,"endTime":402.147,"body":"haphazard, I spent a lot of time"},{"speaker":"Ken Cox","startTime":398.682,"endTime":402.147,"body":"in these strip mall businesses,"},{"speaker":"Ken Cox","startTime":400.054,"endTime":413.524,"body":"well, which is from break down"},{"speaker":"Ken Cox","startTime":400.054,"endTime":413.524,"body":"to break through. You know,"},{"speaker":"Ken Cox","startTime":402.201,"endTime":405.559,"body":"the slot car track, the pizza"},{"speaker":"Ken Cox","startTime":402.201,"endTime":405.559,"body":"joint, the local restaurant, the"},{"speaker":"Ken Cox","startTime":405.613,"endTime":409.078,"body":"pool hall. And little did I know"},{"speaker":"Ken Cox","startTime":405.613,"endTime":409.078,"body":"at the time, I would always end"},{"speaker":"Ken Cox","startTime":409.132,"endTime":412.489,"body":"up talking with the owners and"},{"speaker":"Ken Cox","startTime":409.132,"endTime":412.489,"body":"the really hanging out with the"},{"speaker":"Ken Cox","startTime":412.544,"endTime":415.468,"body":"owners of those businesses and"},{"speaker":"Ken Cox","startTime":412.544,"endTime":415.468,"body":"things and they became,"},{"speaker":"Ken Cox","startTime":413.756,"endTime":428.62,"body":"first of all, let's start at the"},{"speaker":"Ken Cox","startTime":413.756,"endTime":428.62,"body":"end. Like you've got a multiple"},{"speaker":"Ken Cox","startTime":415.522,"endTime":418.554,"body":"unknowingly, my mentors, my"},{"speaker":"Ken Cox","startTime":415.522,"endTime":418.554,"body":"coaches through through life"},{"speaker":"Ken Cox","startTime":418.608,"endTime":421.965,"body":"growing up, and I believe now"},{"speaker":"Ken Cox","startTime":418.608,"endTime":421.965,"body":"that's a big reason why I do the"},{"speaker":"Ken Cox","startTime":422.019,"endTime":425.16,"body":"things that I do. And when I"},{"speaker":"Ken Cox","startTime":422.019,"endTime":425.16,"body":"look back, and I try to think"},{"speaker":"Ken Cox","startTime":425.214,"endTime":428.517,"body":"about what I want to be, and I"},{"speaker":"Ken Cox","startTime":425.214,"endTime":428.517,"body":"just want to be the guy that I"},{"speaker":"Ken Cox","startTime":428.571,"endTime":432.091,"body":"needed when I was growing up. So"},{"speaker":"Ken Cox","startTime":428.571,"endTime":432.091,"body":"I have boxing school, I love the"},{"speaker":"Ken Cox","startTime":428.852,"endTime":443.019,"body":"year success run. Obviously,"},{"speaker":"Ken Cox","startTime":428.852,"endTime":443.019,"body":"everyone listening to this show,"},{"speaker":"Ken Cox","startTime":432.145,"endTime":435.556,"body":"ITs the startups and all those"},{"speaker":"Ken Cox","startTime":432.145,"endTime":435.556,"body":"things. So you know, I love what"},{"speaker":"Ken Cox","startTime":435.61,"endTime":438.967,"body":"I bring in, you know, it's 20"},{"speaker":"Ken Cox","startTime":435.61,"endTime":438.967,"body":"year old kid off this, you know,"},{"speaker":"Ken Cox","startTime":439.022,"endTime":442.27,"body":"working at a gas station, he"},{"speaker":"Ken Cox","startTime":439.022,"endTime":442.27,"body":"doesn't really know what to do."},{"speaker":"Ken Cox","startTime":442.325,"endTime":445.519,"body":"We teach them sales, we teach"},{"speaker":"Ken Cox","startTime":442.325,"endTime":445.519,"body":"them marketing, we teach them"},{"speaker":"Ken Cox","startTime":443.252,"endTime":454.632,"body":"who's in the world of"},{"speaker":"Ken Cox","startTime":443.252,"endTime":454.632,"body":"achievement knows that it's"},{"speaker":"Ken Cox","startTime":445.573,"endTime":448.822,"body":"IT, teach them how to just be"},{"speaker":"Ken Cox","startTime":445.573,"endTime":448.822,"body":"his own person and and grow on"},{"speaker":"Ken Cox","startTime":448.876,"endTime":449.31,"body":"his own."},{"speaker":"Ken Cox","startTime":454.864,"endTime":468.102,"body":"never a straight up climb,"},{"speaker":"Ken Cox","startTime":454.864,"endTime":468.102,"body":"right? It's like from mountain"},{"speaker":"Ken Cox","startTime":461.99,"endTime":534.62,"body":"I'm the President of the"},{"speaker":"Ken Cox","startTime":461.99,"endTime":534.62,"body":"company. I do have a CEO is"},{"speaker":"Ken Cox","startTime":468.334,"endTime":482.966,"body":"to mountain. And every time you"},{"speaker":"Ken Cox","startTime":468.334,"endTime":482.966,"body":"tackle a new mountain, you have"},{"speaker":"Ken Cox","startTime":483.198,"endTime":497.365,"body":"to go into the valley, come back"},{"speaker":"Ken Cox","startTime":483.198,"endTime":497.365,"body":"up. What really fires you up"},{"speaker":"Ken Cox","startTime":497.597,"endTime":511.532,"body":"today, this many years later?"},{"speaker":"Ken Cox","startTime":497.597,"endTime":511.532,"body":"Because some people would say,"},{"speaker":"Ken Cox","startTime":511.764,"endTime":525.234,"body":"hey, you've been at this run 20"},{"speaker":"Ken Cox","startTime":511.764,"endTime":525.234,"body":"plus years, you're now the"},{"speaker":"Ken Cox","startTime":525.467,"endTime":531.97,"body":"president, president or CEO,"},{"speaker":"Ken Cox","startTime":534.65,"endTime":535.85,"body":"yeah, he's still CEO."},{"speaker":"Darrell Evans","startTime":535.88,"endTime":538.28,"body":"President of a"},{"speaker":"Darrell Evans","startTime":535.88,"endTime":538.28,"body":"company, you got 40"},{"speaker":"Darrell Evans","startTime":538.28,"endTime":542.96,"body":"acquisitions. I mean, why keep"},{"speaker":"Darrell Evans","startTime":538.28,"endTime":542.96,"body":"doing this?"},{"speaker":"Ken Cox","startTime":543.2,"endTime":545.42,"body":"Well, for a long time,"},{"speaker":"Ken Cox","startTime":543.2,"endTime":545.42,"body":"I don't think I knew any better,"},{"speaker":"Ken Cox","startTime":545.57,"endTime":549.23,"body":"right? It was just I, I was"},{"speaker":"Ken Cox","startTime":545.57,"endTime":549.23,"body":"going to work. I was hustling, I"},{"speaker":"Ken Cox","startTime":549.23,"endTime":553.49,"body":"was getting the work done. And I"},{"speaker":"Ken Cox","startTime":549.23,"endTime":553.49,"body":"was having a great time. I feel"},{"speaker":"Ken Cox","startTime":553.49,"endTime":557.93,"body":"like at some point, when things"},{"speaker":"Ken Cox","startTime":553.49,"endTime":557.93,"body":"started going bad, I felt an"},{"speaker":"Ken Cox","startTime":557.93,"endTime":562.85,"body":"obligation to my shareholders,"},{"speaker":"Ken Cox","startTime":557.93,"endTime":562.85,"body":"my partners, my employees, my"},{"speaker":"Ken Cox","startTime":562.85,"endTime":566.96,"body":"clients, right? I felt a really"},{"speaker":"Ken Cox","startTime":562.85,"endTime":566.96,"body":"big obligation to at the time,"},{"speaker":"Ken Cox","startTime":566.99,"endTime":569.57,"body":"just make sure that they were"},{"speaker":"Ken Cox","startTime":566.99,"endTime":569.57,"body":"surviving, right. I didn't have"},{"speaker":"Ken Cox","startTime":569.57,"endTime":572.66,"body":"a thought process of, oh, let's"},{"speaker":"Ken Cox","startTime":569.57,"endTime":572.66,"body":"create the best service"},{"speaker":"Ken Cox","startTime":572.66,"endTime":575.87,"body":"possible. But it was create the"},{"speaker":"Ken Cox","startTime":572.66,"endTime":575.87,"body":"services that that somebody else"},{"speaker":"Ken Cox","startTime":575.87,"endTime":579.17,"body":"might have sold, make sure that"},{"speaker":"Ken Cox","startTime":575.87,"endTime":579.17,"body":"the the employees get their pay"},{"speaker":"Ken Cox","startTime":579.17,"endTime":583.13,"body":"tax. Right. And that was kind of"},{"speaker":"Ken Cox","startTime":579.17,"endTime":583.13,"body":"the mindset that I was in. We"},{"speaker":"Ken Cox","startTime":583.13,"endTime":586.28,"body":"went to a I mean, the company"},{"speaker":"Ken Cox","startTime":583.13,"endTime":586.28,"body":"was doing pretty well. My"},{"speaker":"Ken Cox","startTime":586.28,"endTime":590.66,"body":"predecessor passed away the coal"},{"speaker":"Ken Cox","startTime":586.28,"endTime":590.66,"body":"companies went bankrupt in 2016."},{"speaker":"Ken Cox","startTime":591.23,"endTime":595.07,"body":"And we lost, you know, we went"},{"speaker":"Ken Cox","startTime":591.23,"endTime":595.07,"body":"to a $4 million deficit, annual"},{"speaker":"Ken Cox","startTime":595.07,"endTime":598.64,"body":"deficit. And I went to our major"},{"speaker":"Ken Cox","startTime":595.07,"endTime":598.64,"body":"shareholders, our biggest"},{"speaker":"Ken Cox","startTime":598.64,"endTime":601.82,"body":"shareholders, and I said why and"},{"speaker":"Ken Cox","startTime":598.64,"endTime":601.82,"body":"like, everybody's telling me to"},{"speaker":"Ken Cox","startTime":601.82,"endTime":605.33,"body":"file bankruptcy, like, the bank"},{"speaker":"Ken Cox","startTime":601.82,"endTime":605.33,"body":"is telling me I need to file the"},{"speaker":"Ken Cox","startTime":605.36,"endTime":608.06,"body":"mortgage officers telling me I"},{"speaker":"Ken Cox","startTime":605.36,"endTime":608.06,"body":"need to file my CFOs telling me"},{"speaker":"Ken Cox","startTime":608.06,"endTime":610.61,"body":"we need to file, like"},{"speaker":"Ken Cox","startTime":608.06,"endTime":610.61,"body":"everybody's telling me we need"},{"speaker":"Ken Cox","startTime":610.61,"endTime":612.38,"body":"to file for government"},{"speaker":"Ken Cox","startTime":610.61,"endTime":612.38,"body":"government protection, because"},{"speaker":"Ken Cox","startTime":612.41,"endTime":615.26,"body":"they don't see a way out of"},{"speaker":"Ken Cox","startTime":612.41,"endTime":615.26,"body":"this. And he looks at me said,"},{"speaker":"Ken Cox","startTime":615.26,"endTime":618.08,"body":"Ken I'll shut it down and pay"},{"speaker":"Ken Cox","startTime":615.26,"endTime":618.08,"body":"off the debt, before I file"},{"speaker":"Ken Cox","startTime":618.08,"endTime":620.3,"body":"bankruptcy, I can't have a"},{"speaker":"Ken Cox","startTime":618.08,"endTime":620.3,"body":"bankruptcy on my name. This is a"},{"speaker":"Ken Cox","startTime":620.3,"endTime":623.45,"body":"company and he's a bunch of"},{"speaker":"Ken Cox","startTime":620.3,"endTime":623.45,"body":"venture capitalists, he's like,"},{"speaker":"Ken Cox","startTime":623.54,"endTime":625.79,"body":"I'm not going to do it, we'll"},{"speaker":"Ken Cox","startTime":623.54,"endTime":625.79,"body":"just shut it down, pay off all"},{"speaker":"Ken Cox","startTime":625.79,"endTime":628.43,"body":"the debts and walk away if"},{"speaker":"Ken Cox","startTime":625.79,"endTime":628.43,"body":"that's if that's what you want"},{"speaker":"Ken Cox","startTime":628.43,"endTime":631.7,"body":"to do. But if you want to live"},{"speaker":"Ken Cox","startTime":628.43,"endTime":631.7,"body":"in the trenches for a couple of"},{"speaker":"Ken Cox","startTime":631.7,"endTime":635.24,"body":"years, and overcome this, and,"},{"speaker":"Ken Cox","startTime":631.7,"endTime":635.24,"body":"and really make a run for it,"},{"speaker":"Ken Cox","startTime":635.9,"endTime":638.0,"body":"we'll make you the president,"},{"speaker":"Ken Cox","startTime":635.9,"endTime":638.0,"body":"because our previous president"},{"speaker":"Ken Cox","startTime":638.0,"endTime":640.52,"body":"had just recently passed away,"},{"speaker":"Ken Cox","startTime":638.0,"endTime":640.52,"body":"we'll make you the president,"},{"speaker":"Ken Cox","startTime":640.52,"endTime":644.24,"body":"and you can really go for it."},{"speaker":"Ken Cox","startTime":640.52,"endTime":644.24,"body":"And it took a long time, right,"},{"speaker":"Ken Cox","startTime":644.27,"endTime":648.14,"body":"I had a liver failure in that"},{"speaker":"Ken Cox","startTime":644.27,"endTime":648.14,"body":"process. And so I had to quit"},{"speaker":"Ken Cox","startTime":648.14,"endTime":651.86,"body":"drinking completely during that"},{"speaker":"Ken Cox","startTime":648.14,"endTime":651.86,"body":"whole time. Lots and lots of"},{"speaker":"Ken Cox","startTime":651.86,"endTime":656.45,"body":"negotiation, lots of weeks"},{"speaker":"Ken Cox","startTime":651.86,"endTime":656.45,"body":"without paychecks, right months"},{"speaker":"Ken Cox","startTime":656.45,"endTime":660.05,"body":"without paychecks sometimes, but"},{"speaker":"Ken Cox","startTime":656.45,"endTime":660.05,"body":"the staff always got paid, and"},{"speaker":"Ken Cox","startTime":660.05,"endTime":664.46,"body":"the customers always maintain"},{"speaker":"Ken Cox","startTime":660.05,"endTime":664.46,"body":"service. So and we're, we're on"},{"speaker":"Ken Cox","startTime":664.46,"endTime":666.77,"body":"the other side of that now. And"},{"speaker":"Ken Cox","startTime":664.46,"endTime":666.77,"body":"we've got a couple of projects"},{"speaker":"Ken Cox","startTime":666.77,"endTime":670.88,"body":"that are growing, which is a lot"},{"speaker":"Ken Cox","startTime":666.77,"endTime":670.88,"body":"of fun. And we get to create new"},{"speaker":"Ken Cox","startTime":670.88,"endTime":674.18,"body":"projects the entire time. So"},{"speaker":"Ken Cox","startTime":670.88,"endTime":674.18,"body":"during that time, we created the"},{"speaker":"Ken Cox","startTime":674.18,"endTime":677.54,"body":"podcast Clicks \u0026 Bricks, which"},{"speaker":"Ken Cox","startTime":674.18,"endTime":677.54,"body":"has just been a ton of fun. I"},{"speaker":"Ken Cox","startTime":677.54,"endTime":679.46,"body":"didn't know what it was going to"},{"speaker":"Ken Cox","startTime":677.54,"endTime":679.46,"body":"be in the beginning. And the"},{"speaker":"Ken Cox","startTime":679.46,"endTime":683.06,"body":"first, you know, probably 50"},{"speaker":"Ken Cox","startTime":679.46,"endTime":683.06,"body":"episodes are miserable, absolute"},{"speaker":"Ken Cox","startTime":683.06,"endTime":687.59,"body":"junk, but we kept doing it and"},{"speaker":"Ken Cox","startTime":683.06,"endTime":687.59,"body":"it's getting better every day."},{"speaker":"Ken Cox","startTime":687.59,"endTime":692.27,"body":"We just won the Davies awards"},{"speaker":"Ken Cox","startTime":687.59,"endTime":692.27,"body":"for the best general business"},{"speaker":"Darrell Evans","startTime":692.0,"endTime":695.57,"body":"Oh, nice. Very"},{"speaker":"Darrell Evans","startTime":692.0,"endTime":695.57,"body":"nice. Very nice. Very nice"},{"speaker":"Darrell Evans","startTime":692.27,"endTime":692.99,"body":"podcast."},{"speaker":"Darrell Evans","startTime":695.63,"endTime":699.65,"body":"question for you. So what would"},{"speaker":"Darrell Evans","startTime":695.63,"endTime":699.65,"body":"you say from your 20s? In your"},{"speaker":"Darrell Evans","startTime":699.65,"endTime":705.77,"body":"teens and 20s? Kin to your"},{"speaker":"Darrell Evans","startTime":699.65,"endTime":705.77,"body":"current life age, Ken? I don't"},{"speaker":"Darrell Evans","startTime":705.77,"endTime":708.95,"body":"know the age but you look like"},{"speaker":"Darrell Evans","startTime":705.77,"endTime":708.95,"body":"you're about my age, right in"},{"speaker":"Darrell Evans","startTime":708.95,"endTime":713.48,"body":"the 50 land, my guess would be."},{"speaker":"Darrell Evans","startTime":708.95,"endTime":713.48,"body":"47. Okay, so yeah, we're"},{"speaker":"Darrell Evans","startTime":713.48,"endTime":716.24,"body":"neighbors, we're neighbors,"},{"speaker":"Darrell Evans","startTime":713.48,"endTime":716.24,"body":"right? Give me a distinction"},{"speaker":"Darrell Evans","startTime":716.27,"endTime":719.42,"body":"that could help a listening"},{"speaker":"Darrell Evans","startTime":716.27,"endTime":719.42,"body":"audience member who may be a"},{"speaker":"Darrell Evans","startTime":719.42,"endTime":724.43,"body":"younger entrepreneur, what would"},{"speaker":"Darrell Evans","startTime":719.42,"endTime":724.43,"body":"be the distinction between Ken"},{"speaker":"Darrell Evans","startTime":724.43,"endTime":729.53,"body":"as an entrepreneur and a leader"},{"speaker":"Darrell Evans","startTime":724.43,"endTime":729.53,"body":"in his teens and 20s to Ken at"},{"speaker":"Darrell Evans","startTime":729.53,"endTime":733.01,"body":"47? What's what's what's a"},{"speaker":"Darrell Evans","startTime":729.53,"endTime":733.01,"body":"couple of distinctions that if"},{"speaker":"Darrell Evans","startTime":733.01,"endTime":736.88,"body":"that person is a few years"},{"speaker":"Darrell Evans","startTime":733.01,"endTime":736.88,"body":"behind us, you would say, Yeah,"},{"speaker":"Darrell Evans","startTime":736.88,"endTime":740.24,"body":"I wouldn't do these three, these"},{"speaker":"Darrell Evans","startTime":736.88,"endTime":740.24,"body":"three things."},{"speaker":"Ken Cox","startTime":740.63,"endTime":744.56,"body":"So I think the biggest"},{"speaker":"Ken Cox","startTime":740.63,"endTime":744.56,"body":"one for me hands down and, and"},{"speaker":"Ken Cox","startTime":744.56,"endTime":748.88,"body":"that's get off the drugs and"},{"speaker":"Ken Cox","startTime":744.56,"endTime":748.88,"body":"liquor. Right? That's huge. And"},{"speaker":"Ken Cox","startTime":749.24,"endTime":752.99,"body":"unfortunately, in today's"},{"speaker":"Ken Cox","startTime":749.24,"endTime":752.99,"body":"society, in business, we find"},{"speaker":"Ken Cox","startTime":752.99,"endTime":757.58,"body":"ourselves closing deals at bars,"},{"speaker":"Ken Cox","startTime":752.99,"endTime":757.58,"body":"meeting conventions, doing these"},{"speaker":"Ken Cox","startTime":757.58,"endTime":760.82,"body":"things on a regular basis. 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It's so stupid."},{"speaker":"Ken Cox","startTime":770.99,"endTime":777.41,"body":"But that I think is for"},{"speaker":"Ken Cox","startTime":777.44,"endTime":779.84,"body":"especially for in your 20s,"},{"speaker":"Ken Cox","startTime":777.44,"endTime":779.84,"body":"right, because you get caught up"},{"speaker":"Ken Cox","startTime":779.84,"endTime":782.72,"body":"in it so easily. And it's not"},{"speaker":"Ken Cox","startTime":779.84,"endTime":782.72,"body":"good for you, you will not"},{"speaker":"Ken Cox","startTime":782.72,"endTime":786.53,"body":"survive Right? in long term. The"},{"speaker":"Ken Cox","startTime":782.72,"endTime":786.53,"body":"second one would be physical"},{"speaker":"Ken Cox","startTime":786.53,"endTime":791.96,"body":"fitness was a huge part for me."},{"speaker":"Ken Cox","startTime":786.53,"endTime":791.96,"body":"You don't think that being a CEO"},{"speaker":"Ken Cox","startTime":791.96,"endTime":795.11,"body":"or president or running a"},{"speaker":"Ken Cox","startTime":791.96,"endTime":795.11,"body":"company is physically demanding"},{"speaker":"Darrell Evans","startTime":795.14,"endTime":796.67,"body":"Come on, tell"},{"speaker":"Darrell Evans","startTime":795.14,"endTime":796.67,"body":"them about it."},{"speaker":"Ken Cox","startTime":797.03,"endTime":799.22,"body":"Just don't think that"},{"speaker":"Ken Cox","startTime":797.03,"endTime":799.22,"body":"right, you don't see it caus"},{"speaker":"Ken Cox","startTime":799.4,"endTime":802.01,"body":"you're sitting at a desk you're"},{"speaker":"Ken Cox","startTime":799.4,"endTime":802.01,"body":"doing those things but the the"},{"speaker":"Ken Cox","startTime":802.01,"endTime":806.75,"body":"mental wear and tear on your"},{"speaker":"Ken Cox","startTime":802.01,"endTime":806.75,"body":"body is just tremendous. Right?"},{"speaker":"Ken Cox","startTime":806.75,"endTime":809.96,"body":"You sometimes you're working 16"},{"speaker":"Ken Cox","startTime":806.75,"endTime":809.96,"body":"hour days you're you're getting"},{"speaker":"Ken Cox","startTime":809.96,"endTime":812.51,"body":"home, you're you still have a"},{"speaker":"Ken Cox","startTime":809.96,"endTime":812.51,"body":"family still got a wife and kids"},{"speaker":"Ken Cox","startTime":812.51,"endTime":815.87,"body":"and all that stuff you have to"},{"speaker":"Ken Cox","startTime":812.51,"endTime":815.87,"body":"do soccer on Saturday mornings"},{"speaker":"Ken Cox","startTime":815.87,"endTime":819.95,"body":"and all that fun stuff. So not"},{"speaker":"Ken Cox","startTime":815.87,"endTime":819.95,"body":"having a physical fitness"},{"speaker":"Ken Cox","startTime":819.95,"endTime":823.82,"body":"routine. I've got a predecessor"},{"speaker":"Ken Cox","startTime":819.95,"endTime":823.82,"body":"that's coming up right now a guy"},{"speaker":"Ken Cox","startTime":823.82,"endTime":826.07,"body":"that I'm that I'm bringing up to"},{"speaker":"Ken Cox","startTime":823.82,"endTime":826.07,"body":"the ranks, I'm like, man, you"},{"speaker":"Ken Cox","startTime":826.07,"endTime":829.01,"body":"got to get healthy, you got to"},{"speaker":"Ken Cox","startTime":826.07,"endTime":829.01,"body":"get an exercise plan. I cannot"},{"speaker":"Ken Cox","startTime":829.01,"endTime":832.82,"body":"give you a company, not a given"},{"speaker":"Ken Cox","startTime":829.01,"endTime":832.82,"body":"company. I cannot let him lead a"},{"speaker":"Ken Cox","startTime":832.82,"endTime":837.14,"body":"company if I feel like his"},{"speaker":"Ken Cox","startTime":832.82,"endTime":837.14,"body":"physical fitness isn't there."},{"speaker":"Ken Cox","startTime":837.32,"endTime":841.04,"body":"Not only for the physical aspect"},{"speaker":"Ken Cox","startTime":837.32,"endTime":841.04,"body":"of it, but for the mental aspect"},{"speaker":"Ken Cox","startTime":841.04,"endTime":841.34,"body":"of it."},{"speaker":"Darrell Evans","startTime":841.52,"endTime":842.24,"body":"Come on."},{"speaker":"Ken Cox","startTime":843.32,"endTime":846.53,"body":"The other one is you"},{"speaker":"Ken Cox","startTime":843.32,"endTime":846.53,"body":"have to be able to let go of the"},{"speaker":"Ken Cox","startTime":846.53,"endTime":849.92,"body":"company at some point, at some"},{"speaker":"Ken Cox","startTime":846.53,"endTime":849.92,"body":"points throughout the day. For"},{"speaker":"Ken Cox","startTime":849.92,"endTime":852.62,"body":"me, I found that in the gym,"},{"speaker":"Ken Cox","startTime":849.92,"endTime":852.62,"body":"awesome, right. So back to"},{"speaker":"Ken Cox","startTime":852.62,"endTime":855.68,"body":"physical fitness. But I can"},{"speaker":"Ken Cox","startTime":852.62,"endTime":855.68,"body":"remember I tell the story. And"},{"speaker":"Ken Cox","startTime":855.68,"endTime":859.94,"body":"it's it's almost hilarious. I"},{"speaker":"Ken Cox","startTime":855.68,"endTime":859.94,"body":"had just it is hilarious. I had"},{"speaker":"Ken Cox","startTime":859.94,"endTime":863.03,"body":"just gotten the diagnosis of"},{"speaker":"Ken Cox","startTime":859.94,"endTime":863.03,"body":"alcohol related fatty liver"},{"speaker":"Ken Cox","startTime":863.03,"endTime":866.0,"body":"disease. Doc said you can keep"},{"speaker":"Ken Cox","startTime":863.03,"endTime":866.0,"body":"drinking or you can die. Those"},{"speaker":"Ken Cox","startTime":866.0,"endTime":866.93,"body":"are your two choices."},{"speaker":"Darrell Evans","startTime":867.14,"endTime":869.15,"body":"Binary again,"},{"speaker":"Darrell Evans","startTime":867.14,"endTime":869.15,"body":"kind of binary, huh?"},{"speaker":"Ken Cox","startTime":869.18,"endTime":870.77,"body":"Yeah, keep drinking,"},{"speaker":"Ken Cox","startTime":869.18,"endTime":870.77,"body":"you're probably got it two"},{"speaker":"Ken Cox","startTime":870.77,"endTime":875.21,"body":"years, right? It's just the way"},{"speaker":"Ken Cox","startTime":870.77,"endTime":875.21,"body":"it is. But if you quit right"},{"speaker":"Ken Cox","startTime":875.21,"endTime":877.58,"body":"now, then we can then we can"},{"speaker":"Ken Cox","startTime":875.21,"endTime":877.58,"body":"reverse all of this and move"},{"speaker":"Ken Cox","startTime":877.58,"endTime":880.79,"body":"forward, get a physical fitness"},{"speaker":"Ken Cox","startTime":877.58,"endTime":880.79,"body":"routine, right? So I looked"},{"speaker":"Ken Cox","startTime":880.79,"endTime":884.93,"body":"around, I found a boxing gym"},{"speaker":"Ken Cox","startTime":880.79,"endTime":884.93,"body":"that I could go to. And I'm 39"},{"speaker":"Ken Cox","startTime":884.93,"endTime":888.53,"body":"years old at the time, and I can"},{"speaker":"Ken Cox","startTime":884.93,"endTime":888.53,"body":"remember I got to the gym. And I"},{"speaker":"Ken Cox","startTime":888.53,"endTime":891.29,"body":"remember calling my staff and"},{"speaker":"Ken Cox","startTime":888.53,"endTime":891.29,"body":"I'm like guys, I'm not going to"},{"speaker":"Ken Cox","startTime":891.29,"endTime":894.56,"body":"have my phone for an hour. So if"},{"speaker":"Ken Cox","startTime":891.29,"endTime":894.56,"body":"something happens in the next"},{"speaker":"Ken Cox","startTime":894.56,"endTime":897.98,"body":"hour, you guys are just on your"},{"speaker":"Ken Cox","startTime":894.56,"endTime":897.98,"body":"own. I was so convinced"},{"speaker":"Darrell Evans","startTime":898.22,"endTime":899.63,"body":"that it was all"},{"speaker":"Darrell Evans","startTime":898.22,"endTime":899.63,"body":"gonna fall apart."},{"speaker":"Ken Cox","startTime":899.0,"endTime":902.39,"body":"When the company"},{"speaker":"Ken Cox","startTime":899.0,"endTime":902.39,"body":"couldn't last for an hour"},{"speaker":"Ken Cox","startTime":902.39,"endTime":909.95,"body":"without me was that? An hour"},{"speaker":"Ken Cox","startTime":902.39,"endTime":909.95,"body":"that the whole company would"},{"speaker":"Ken Cox","startTime":910.1,"endTime":913.82,"body":"fall apart, and I had so much"},{"speaker":"Ken Cox","startTime":910.1,"endTime":913.82,"body":"anxiety and that anxiety"},{"speaker":"Ken Cox","startTime":913.82,"endTime":919.46,"body":"probably lasted a year. Wow."},{"speaker":"Ken Cox","startTime":913.82,"endTime":919.46,"body":"Putting my phone on DND, putting"},{"speaker":"Ken Cox","startTime":919.46,"endTime":922.73,"body":"it in a locker and not touching"},{"speaker":"Ken Cox","startTime":919.46,"endTime":922.73,"body":"it for an hour not looking at it"},{"speaker":"Ken Cox","startTime":922.73,"endTime":927.29,"body":"not doing anything that for me,"},{"speaker":"Ken Cox","startTime":922.73,"endTime":927.29,"body":"I think was the number one I"},{"speaker":"Ken Cox","startTime":927.29,"endTime":929.81,"body":"made. My fitness routine is what"},{"speaker":"Ken Cox","startTime":927.29,"endTime":929.81,"body":"gave it to me, I didn't realize"},{"speaker":"Ken Cox","startTime":929.81,"endTime":933.47,"body":"it was the number one step that"},{"speaker":"Ken Cox","startTime":929.81,"endTime":933.47,"body":"changed. That helped me step"},{"speaker":"Ken Cox","startTime":933.47,"endTime":936.41,"body":"away from the company a little"},{"speaker":"Ken Cox","startTime":933.47,"endTime":936.41,"body":"bit. Look at it from a different"},{"speaker":"Ken Cox","startTime":936.41,"endTime":940.04,"body":"viewpoints. Right from a clearer"},{"speaker":"Ken Cox","startTime":936.41,"endTime":940.04,"body":"mind, right, because I wasn't in"},{"speaker":"Ken Cox","startTime":940.04,"endTime":943.49,"body":"the in the mix of it every"},{"speaker":"Ken Cox","startTime":940.04,"endTime":943.49,"body":"second of my life. And that"},{"speaker":"Ken Cox","startTime":943.49,"endTime":946.52,"body":"helped me start making better"},{"speaker":"Ken Cox","startTime":943.49,"endTime":946.52,"body":"decisions about growth instead"},{"speaker":"Ken Cox","startTime":946.55,"endTime":948.8,"body":"of just how are we paying the"},{"speaker":"Ken Cox","startTime":946.55,"endTime":948.8,"body":"bills today?"},{"speaker":"Darrell Evans","startTime":948.9,"endTime":950.79,"body":"How do we are"},{"speaker":"Darrell Evans","startTime":948.9,"endTime":950.79,"body":"reacting to the now? Yeah,"},{"speaker":"Darrell Evans","startTime":950.79,"endTime":954.45,"body":"reacting to the now. Wow, those"},{"speaker":"Darrell Evans","startTime":950.79,"endTime":954.45,"body":"are three big, big distinctions."},{"speaker":"Darrell Evans","startTime":954.45,"endTime":957.81,"body":"Right? You grew up in the"},{"speaker":"Darrell Evans","startTime":954.45,"endTime":957.81,"body":"probably in the 90s in sales,"},{"speaker":"Darrell Evans","startTime":957.81,"endTime":961.11,"body":"late 90s, early 2000s. I was"},{"speaker":"Darrell Evans","startTime":957.81,"endTime":961.11,"body":"taught the same thing in the 90s"},{"speaker":"Darrell Evans","startTime":961.11,"endTime":964.53,"body":"right out of college, I took a"},{"speaker":"Darrell Evans","startTime":961.11,"endTime":964.53,"body":"sales role. And you know, I call"},{"speaker":"Darrell Evans","startTime":964.53,"endTime":967.17,"body":"it entrepreneurship because I"},{"speaker":"Darrell Evans","startTime":964.53,"endTime":967.17,"body":"don't get it. You know, if you"},{"speaker":"Darrell Evans","startTime":967.17,"endTime":971.19,"body":"don't get a salary, you're an"},{"speaker":"Darrell Evans","startTime":967.17,"endTime":971.19,"body":"entrepreneur. If you don't sell"},{"speaker":"Darrell Evans","startTime":971.19,"endTime":974.25,"body":"it, you don't eat it. So as far"},{"speaker":"Darrell Evans","startTime":971.19,"endTime":974.25,"body":"as I'm concerned, you just had"},{"speaker":"Darrell Evans","startTime":974.25,"endTime":977.16,"body":"another company's name on the on"},{"speaker":"Darrell Evans","startTime":974.25,"endTime":977.16,"body":"the Billboard. But the point"},{"speaker":"Darrell Evans","startTime":977.16,"endTime":980.67,"body":"was, I remember that culture,"},{"speaker":"Darrell Evans","startTime":977.16,"endTime":980.67,"body":"right? Go to lunches, go to"},{"speaker":"Darrell Evans","startTime":980.67,"endTime":983.46,"body":"dinners. Obviously, you wouldn't"},{"speaker":"Darrell Evans","startTime":980.67,"endTime":983.46,"body":"be drinking at the lunches more"},{"speaker":"Darrell Evans","startTime":983.46,"endTime":985.86,"body":"than likely because you had more"},{"speaker":"Darrell Evans","startTime":983.46,"endTime":985.86,"body":"meetings, but dinner, close"},{"speaker":"Darrell Evans","startTime":985.86,"endTime":989.46,"body":"meetings, dinner doing deals at"},{"speaker":"Darrell Evans","startTime":985.86,"endTime":989.46,"body":"the table, it was all part of"},{"speaker":"Darrell Evans","startTime":989.46,"endTime":992.7,"body":"that sales mindset and culture"},{"speaker":"Darrell Evans","startTime":989.46,"endTime":992.7,"body":"back then. So your first point"},{"speaker":"Darrell Evans","startTime":992.7,"endTime":996.93,"body":"was, listen, don't get caught up"},{"speaker":"Darrell Evans","startTime":992.7,"endTime":996.93,"body":"in the actual entertainment"},{"speaker":"Darrell Evans","startTime":996.93,"endTime":999.03,"body":"value of the meeting, be there"},{"speaker":"Darrell Evans","startTime":996.93,"endTime":999.03,"body":"for the purpose of the meeting,"},{"speaker":"Darrell Evans","startTime":999.03,"endTime":1001.34,"body":"you would have done that"},{"speaker":"Darrell Evans","startTime":999.03,"endTime":1001.34,"body":"differently. Second thing was,"},{"speaker":"Darrell Evans","startTime":1001.73,"endTime":1004.46,"body":"you know, and it's such a big"},{"speaker":"Darrell Evans","startTime":1001.73,"endTime":1004.46,"body":"distinction, again, sitting at a"},{"speaker":"Darrell Evans","startTime":1004.46,"endTime":1011.0,"body":"desk not been at a desk, 26"},{"speaker":"Darrell Evans","startTime":1004.46,"endTime":1011.0,"body":"years. And I first of all, I"},{"speaker":"Darrell Evans","startTime":1011.03,"endTime":1013.52,"body":"shout out to those that do"},{"speaker":"Darrell Evans","startTime":1011.03,"endTime":1013.52,"body":"physical labor, shout out to"},{"speaker":"Darrell Evans","startTime":1013.52,"endTime":1016.55,"body":"those who build roads and"},{"speaker":"Darrell Evans","startTime":1013.52,"endTime":1016.55,"body":"highways and streets and fight"},{"speaker":"Darrell Evans","startTime":1016.55,"endTime":1019.64,"body":"in our military and physically"},{"speaker":"Darrell Evans","startTime":1016.55,"endTime":1019.64,"body":"go through the battles every"},{"speaker":"Darrell Evans","startTime":1019.64,"endTime":1024.65,"body":"day. I sit at a desk all day. I"},{"speaker":"Darrell Evans","startTime":1019.64,"endTime":1024.65,"body":"must have some sort of audacity"},{"speaker":"Darrell Evans","startTime":1024.71,"endTime":1028.34,"body":"to call myself tired at the end"},{"speaker":"Darrell Evans","startTime":1024.71,"endTime":1028.34,"body":"of the day, is what sort of a"},{"speaker":"Darrell Evans","startTime":1028.34,"endTime":1031.16,"body":"badge that I wore for a long"},{"speaker":"Darrell Evans","startTime":1028.34,"endTime":1031.16,"body":"time. Like, I'm not going to"},{"speaker":"Darrell Evans","startTime":1031.16,"endTime":1034.4,"body":"complain that I'm tired. But"},{"speaker":"Darrell Evans","startTime":1031.16,"endTime":1034.4,"body":"gosh, dang Ken. I've been tired,"},{"speaker":"Darrell Evans","startTime":1034.4,"endTime":1038.03,"body":"I'm tired. And so it was the"},{"speaker":"Darrell Evans","startTime":1034.4,"endTime":1038.03,"body":"mental tiredness of making"},{"speaker":"Darrell Evans","startTime":1038.03,"endTime":1042.08,"body":"decisions is the mental"},{"speaker":"Darrell Evans","startTime":1038.03,"endTime":1042.08,"body":"tiredness of having 44 things"},{"speaker":"Darrell Evans","startTime":1042.44,"endTime":1047.42,"body":"that need your attention in an"},{"speaker":"Darrell Evans","startTime":1042.44,"endTime":1047.42,"body":"eight or 18 hour day. And I love"},{"speaker":"Darrell Evans","startTime":1047.42,"endTime":1053.36,"body":"that you brought that up because"},{"speaker":"Darrell Evans","startTime":1047.42,"endTime":1053.36,"body":"the mental strain or drain or"},{"speaker":"Darrell Evans","startTime":1053.36,"endTime":1056.09,"body":"the number of decisions you have"},{"speaker":"Darrell Evans","startTime":1053.36,"endTime":1056.09,"body":"to make as a CEO, entrepreneur,"},{"speaker":"Darrell Evans","startTime":1056.18,"endTime":1060.44,"body":"leader, manager, anywhere in"},{"speaker":"Darrell Evans","startTime":1056.18,"endTime":1060.44,"body":"those leadership roles, people"},{"speaker":"Darrell Evans","startTime":1060.44,"endTime":1063.38,"body":"don't understand the mental"},{"speaker":"Darrell Evans","startTime":1060.44,"endTime":1063.38,"body":"drain, and then that leads to"},{"speaker":"Darrell Evans","startTime":1063.38,"endTime":1066.53,"body":"the physical problems, that"},{"speaker":"Darrell Evans","startTime":1063.38,"endTime":1066.53,"body":"leads to that physical downturn,"},{"speaker":"Darrell Evans","startTime":1066.53,"endTime":1069.23,"body":"you're not sleeping well, you're"},{"speaker":"Darrell Evans","startTime":1066.53,"endTime":1069.23,"body":"anxious, your shoulders are"},{"speaker":"Darrell Evans","startTime":1069.23,"endTime":1071.78,"body":"tight, you're tense, all of"},{"speaker":"Darrell Evans","startTime":1069.23,"endTime":1071.78,"body":"those and then it just"},{"speaker":"Darrell Evans","startTime":1071.78,"endTime":1074.33,"body":"matriculates there because then"},{"speaker":"Darrell Evans","startTime":1071.78,"endTime":1074.33,"body":"of course our US diet is of"},{"speaker":"Darrell Evans","startTime":1074.33,"endTime":1077.12,"body":"course really one of the best in"},{"speaker":"Darrell Evans","startTime":1074.33,"endTime":1077.12,"body":"the world. So"},{"speaker":"Ken Cox","startTime":1078.53,"endTime":1081.77,"body":"Yeah, the whole time,"},{"speaker":"Ken Cox","startTime":1078.53,"endTime":1081.77,"body":"right. You're, you're going to"},{"speaker":"Ken Cox","startTime":1081.77,"endTime":1085.58,"body":"Hooters for lunch with the team."},{"speaker":"Ken Cox","startTime":1081.77,"endTime":1085.58,"body":"You're, it's just"},{"speaker":"Darrell Evans","startTime":1085.0,"endTime":1088.45,"body":"And it sounds"},{"speaker":"Darrell Evans","startTime":1085.0,"endTime":1088.45,"body":"good. It tastes delicious. until"},{"speaker":"Darrell Evans","startTime":1088.45,"endTime":1091.24,"body":"it catches up you five, seven"},{"speaker":"Darrell Evans","startTime":1088.45,"endTime":1091.24,"body":"years. Listen, funny story. And"},{"speaker":"Darrell Evans","startTime":1091.24,"endTime":1093.88,"body":"I'll move on to my next question"},{"speaker":"Darrell Evans","startTime":1091.24,"endTime":1093.88,"body":"for you. And not funny story."},{"speaker":"Darrell Evans","startTime":1093.88,"endTime":1098.86,"body":"But I think I'm 38 ish at the"},{"speaker":"Darrell Evans","startTime":1093.88,"endTime":1098.86,"body":"same window of time. I'm a 5' 8\""},{"speaker":"Darrell Evans","startTime":1098.86,"endTime":1102.67,"body":"guy used to play football about"},{"speaker":"Darrell Evans","startTime":1098.86,"endTime":1102.67,"body":"a buck 70. Somehow I ended up at"},{"speaker":"Darrell Evans","startTime":1102.67,"endTime":1107.14,"body":"216 wondering what the hell and"},{"speaker":"Darrell Evans","startTime":1102.67,"endTime":1107.14,"body":"to 16 Doesn't sound like a lot."},{"speaker":"Darrell Evans","startTime":1107.14,"endTime":1111.52,"body":"But that's obese, according to"},{"speaker":"Darrell Evans","startTime":1107.14,"endTime":1111.52,"body":"the scale. And I was feeling all"},{"speaker":"Darrell Evans","startTime":1111.52,"endTime":1115.48,"body":"that I was feeling at all Ken."},{"speaker":"Darrell Evans","startTime":1111.52,"endTime":1115.48,"body":"And so blood pressure was a"},{"speaker":"Darrell Evans","startTime":1115.48,"endTime":1119.17,"body":"little up there. And I tried to"},{"speaker":"Darrell Evans","startTime":1115.48,"endTime":1119.17,"body":"ignore it. Like it didn't like"},{"speaker":"Darrell Evans","startTime":1119.2,"endTime":1122.59,"body":"why, you know, it's not that"},{"speaker":"Darrell Evans","startTime":1119.2,"endTime":1122.59,"body":"high. It's not that high. Right."},{"speaker":"Darrell Evans","startTime":1122.62,"endTime":1125.59,"body":"And next next medical report, it"},{"speaker":"Darrell Evans","startTime":1122.62,"endTime":1125.59,"body":"was still up there a little bit"},{"speaker":"Darrell Evans","startTime":1125.59,"endTime":1128.23,"body":"higher. A couple point is not"},{"speaker":"Darrell Evans","startTime":1125.59,"endTime":1128.23,"body":"that high. It's not medicine"},{"speaker":"Darrell Evans","startTime":1128.23,"endTime":1132.55,"body":"high yet. It's just and then"},{"speaker":"Darrell Evans","startTime":1128.23,"endTime":1132.55,"body":"finally I started saying dude"},{"speaker":"Darrell Evans","startTime":1132.88,"endTime":1138.52,"body":"you don't feel good? Dummy. Like"},{"speaker":"Darrell Evans","startTime":1132.88,"endTime":1138.52,"body":"dummy, you don't feel good, you"},{"speaker":"Darrell Evans","startTime":1138.52,"endTime":1141.28,"body":"better fix this. And so to your"},{"speaker":"Darrell Evans","startTime":1138.52,"endTime":1141.28,"body":"point, added the physical"},{"speaker":"Darrell Evans","startTime":1141.28,"endTime":1144.7,"body":"fitness routine, lost 38 pounds"},{"speaker":"Darrell Evans","startTime":1141.28,"endTime":1144.7,"body":"and feel much better, of course."},{"speaker":"Darrell Evans","startTime":1144.76,"endTime":1148.9,"body":"And then the last point that you"},{"speaker":"Darrell Evans","startTime":1144.76,"endTime":1148.9,"body":"made, which was just such a huge"},{"speaker":"Darrell Evans","startTime":1148.9,"endTime":1152.59,"body":"point for entrepreneurs, which"},{"speaker":"Darrell Evans","startTime":1148.9,"endTime":1152.59,"body":"is being able to let go of the"},{"speaker":"Darrell Evans","startTime":1152.62,"endTime":1156.28,"body":"under to believe to let go the"},{"speaker":"Darrell Evans","startTime":1152.62,"endTime":1156.28,"body":"belief you didn't say it this"},{"speaker":"Darrell Evans","startTime":1156.28,"endTime":1159.34,"body":"way but the way I've said it is"},{"speaker":"Darrell Evans","startTime":1156.28,"endTime":1159.34,"body":"that if if it's going to be it's"},{"speaker":"Darrell Evans","startTime":1159.34,"endTime":1162.91,"body":"up to me, like they can't do it"},{"speaker":"Darrell Evans","startTime":1159.34,"endTime":1162.91,"body":"without me. And you are to the"},{"speaker":"Darrell Evans","startTime":1162.91,"endTime":1165.34,"body":"point where you couldn't even"},{"speaker":"Darrell Evans","startTime":1162.91,"endTime":1165.34,"body":"put your phone down to start"},{"speaker":"Darrell Evans","startTime":1165.34,"endTime":1168.61,"body":"doing the to take care of my"},{"speaker":"Darrell Evans","startTime":1165.34,"endTime":1168.61,"body":"life and get my life back. You"},{"speaker":"Darrell Evans","startTime":1168.61,"endTime":1172.54,"body":"are nervous about an hour."},{"speaker":"Darrell Evans","startTime":1168.61,"endTime":1172.54,"body":"That's a huge distinction, man."},{"speaker":"Darrell Evans","startTime":1172.54,"endTime":1175.54,"body":"That's crazy. Where are you at"},{"speaker":"Darrell Evans","startTime":1172.54,"endTime":1175.54,"body":"today? I just got to jump that"},{"speaker":"Darrell Evans","startTime":1175.54,"endTime":1178.69,"body":"path forward. Now what is what"},{"speaker":"Darrell Evans","startTime":1175.54,"endTime":1178.69,"body":"does that look like now in terms"},{"speaker":"Darrell Evans","startTime":1178.69,"endTime":1180.94,"body":"of your anxiety around team"},{"speaker":"Darrell Evans","startTime":1178.69,"endTime":1180.94,"body":"running the business?"},{"speaker":"Ken Cox","startTime":1180.0,"endTime":1181.29,"body":"Well, I ended up buying"},{"speaker":"Ken Cox","startTime":1180.0,"endTime":1181.29,"body":"the boxing gym because it was"},{"speaker":"Ken Cox","startTime":1181.29,"endTime":1181.59,"body":"gonna go under."},{"speaker":"Darrell Evans","startTime":1181.59,"endTime":1181.83,"body":"Right? Okay, so"},{"speaker":"Ken Cox","startTime":1181.83,"endTime":1189.15,"body":"The guy that's running"},{"speaker":"Ken Cox","startTime":1181.83,"endTime":1189.15,"body":"this boxing gym does not know"},{"speaker":"Ken Cox","startTime":1189.15,"endTime":1193.02,"body":"how to run a business and going"},{"speaker":"Ken Cox","startTime":1189.15,"endTime":1193.02,"body":"well. I didn't know if he didn't"},{"speaker":"Ken Cox","startTime":1193.02,"endTime":1195.03,"body":"know how to run a business. He"},{"speaker":"Ken Cox","startTime":1193.02,"endTime":1195.03,"body":"is actually a really great guy"},{"speaker":"Ken Cox","startTime":1195.03,"endTime":1197.91,"body":"and he he had some problems pop"},{"speaker":"Ken Cox","startTime":1195.03,"endTime":1197.91,"body":"up in his life that were"},{"speaker":"Ken Cox","startTime":1197.91,"endTime":1201.57,"body":"unexpected and this particular"},{"speaker":"Ken Cox","startTime":1197.91,"endTime":1201.57,"body":"boxing gym was gonna go under,"},{"speaker":"Ken Cox","startTime":1201.69,"endTime":1204.63,"body":"right? It was very clear to me"},{"speaker":"Ken Cox","startTime":1201.69,"endTime":1204.63,"body":"by running businesses I could"},{"speaker":"Ken Cox","startTime":1204.63,"endTime":1207.24,"body":"look in and like, okay, yes,"},{"speaker":"Ken Cox","startTime":1204.63,"endTime":1207.24,"body":"that was it taken care of the"},{"speaker":"Ken Cox","startTime":1207.24,"endTime":1209.97,"body":"place, the bathrooms are a"},{"speaker":"Ken Cox","startTime":1207.24,"endTime":1209.97,"body":"wreck, you know, all these"},{"speaker":"Ken Cox","startTime":1209.97,"endTime":1212.34,"body":"things are just building up, I"},{"speaker":"Ken Cox","startTime":1209.97,"endTime":1212.34,"body":"can see people canceling, like"},{"speaker":"Ken Cox","startTime":1212.34,"endTime":1214.74,"body":"this business is gonna go under."},{"speaker":"Ken Cox","startTime":1212.34,"endTime":1214.74,"body":"So I called the owner like, what"},{"speaker":"Ken Cox","startTime":1214.74,"endTime":1216.54,"body":"are you gonna do with this"},{"speaker":"Ken Cox","startTime":1214.74,"endTime":1216.54,"body":"thing? He's like, I need to get"},{"speaker":"Ken Cox","startTime":1216.54,"endTime":1220.8,"body":"out of it. I'm like, I'll take"},{"speaker":"Ken Cox","startTime":1216.54,"endTime":1220.8,"body":"it. So like, I can't not have"},{"speaker":"Ken Cox","startTime":1220.8,"endTime":1223.83,"body":"this a year and I'm like, I"},{"speaker":"Ken Cox","startTime":1220.8,"endTime":1223.83,"body":"cannot have this in my life."},{"speaker":"Ken Cox","startTime":1224.01,"endTime":1225.69,"body":"There's just no way. Right? So"},{"speaker":"Darrell Evans","startTime":1225.84,"endTime":1228.72,"body":"I love that. I"},{"speaker":"Darrell Evans","startTime":1225.84,"endTime":1228.72,"body":"gotta find someone else to do."},{"speaker":"Darrell Evans","startTime":1228.75,"endTime":1230.43,"body":"Yeah, I'm gonna find someone"},{"speaker":"Darrell Evans","startTime":1228.75,"endTime":1230.43,"body":"else to and I might make an"},{"speaker":"Darrell Evans","startTime":1230.43,"endTime":1231.27,"body":"excuse to quit."},{"speaker":"Ken Cox","startTime":1232.98,"endTime":1237.21,"body":"I hate exercising, but"},{"speaker":"Ken Cox","startTime":1232.98,"endTime":1237.21,"body":"I love boxing. I loved Yeah,"},{"speaker":"Ken Cox","startTime":1237.27,"endTime":1241.11,"body":"whole act of it. So I hate I"},{"speaker":"Ken Cox","startTime":1237.27,"endTime":1241.11,"body":"hate exercise unless it's"},{"speaker":"Ken Cox","startTime":1241.11,"endTime":1245.43,"body":"coupled with boxing. I go to the"},{"speaker":"Ken Cox","startTime":1241.11,"endTime":1245.43,"body":"Y to the treadmill. I tried to"},{"speaker":"Ken Cox","startTime":1245.43,"endTime":1247.23,"body":"swim. And it's just it's"},{"speaker":"Darrell Evans","startTime":1247.23,"endTime":1249.06,"body":"You gotta ou find"},{"speaker":"Darrell Evans","startTime":1247.23,"endTime":1249.06,"body":"your thing. And listen, you got"},{"speaker":"Darrell Evans","startTime":1249.06,"endTime":1253.32,"body":"to find your thing, right? For"},{"speaker":"Darrell Evans","startTime":1249.06,"endTime":1253.32,"body":"years. For years, I despised"},{"speaker":"Darrell Evans","startTime":1253.32,"endTime":1257.82,"body":"running. And when the pandemic"},{"speaker":"Darrell Evans","startTime":1253.32,"endTime":1257.82,"body":"hit, I couldn't go to the gym. I"},{"speaker":"Darrell Evans","startTime":1257.82,"endTime":1259.86,"body":"couldn't. Now I could have"},{"speaker":"Darrell Evans","startTime":1257.82,"endTime":1259.86,"body":"worked out at home because I got"},{"speaker":"Darrell Evans","startTime":1259.86,"endTime":1262.44,"body":"dumbbells and the whole thing,"},{"speaker":"Darrell Evans","startTime":1259.86,"endTime":1262.44,"body":"but now I'm in the house 24/7."},{"speaker":"Darrell Evans","startTime":1262.77,"endTime":1267.0,"body":"And that was a new mental, you"},{"speaker":"Darrell Evans","startTime":1262.77,"endTime":1267.0,"body":"know, thing, right? And so I"},{"speaker":"Darrell Evans","startTime":1267.0,"endTime":1269.91,"body":"said, Man, I gotta get out the"},{"speaker":"Darrell Evans","startTime":1267.0,"endTime":1269.91,"body":"house. And so I started running."},{"speaker":"Darrell Evans","startTime":1269.91,"endTime":1271.74,"body":"And I've been running now for"},{"speaker":"Darrell Evans","startTime":1269.91,"endTime":1271.74,"body":"two and a half years. And I'm"},{"speaker":"Darrell Evans","startTime":1271.74,"endTime":1275.16,"body":"like thinking, why did I think I"},{"speaker":"Darrell Evans","startTime":1271.74,"endTime":1275.16,"body":"hated this for so many years?"},{"speaker":"Darrell Evans","startTime":1275.43,"endTime":1278.22,"body":"Right? And it was because"},{"speaker":"Darrell Evans","startTime":1275.43,"endTime":1278.22,"body":"bullcrap story that I was"},{"speaker":"Darrell Evans","startTime":1278.22,"endTime":1280.56,"body":"telling myself, like had I"},{"speaker":"Darrell Evans","startTime":1278.22,"endTime":1280.56,"body":"really given it a shot, the"},{"speaker":"Darrell Evans","startTime":1280.56,"endTime":1282.9,"body":"answer is no. But I think"},{"speaker":"Darrell Evans","startTime":1280.56,"endTime":1282.9,"body":"everybody's got to find their"},{"speaker":"Darrell Evans","startTime":1282.9,"endTime":1285.6,"body":"thing. And so I love my healthy"},{"speaker":"Darrell Evans","startTime":1282.9,"endTime":1285.6,"body":"mix of running now. It's not the"},{"speaker":"Darrell Evans","startTime":1285.6,"endTime":1288.87,"body":"favorite. Like I don't just live"},{"speaker":"Darrell Evans","startTime":1285.6,"endTime":1288.87,"body":"for it. But it's just amazing."},{"speaker":"Darrell Evans","startTime":1288.87,"endTime":1291.51,"body":"The challenge, but I love that"},{"speaker":"Darrell Evans","startTime":1288.87,"endTime":1291.51,"body":"man. Those are three big, big,"},{"speaker":"Darrell Evans","startTime":1291.51,"endTime":1292.47,"body":"big distinctions."},{"speaker":"Ken Cox","startTime":1292.66,"endTime":1295.75,"body":"I found the phone in"},{"speaker":"Ken Cox","startTime":1292.66,"endTime":1295.75,"body":"the locker and I'm there for I"},{"speaker":"Ken Cox","startTime":1295.75,"endTime":1300.01,"body":"get to the gym. And right now,"},{"speaker":"Ken Cox","startTime":1295.75,"endTime":1300.01,"body":"almost every night at 6pm, and"},{"speaker":"Ken Cox","startTime":1300.01,"endTime":1300.79,"body":"I'm there till 9pm."},{"speaker":"Darrell Evans","startTime":1301.33,"endTime":1304.09,"body":"Wow, wow. Okay,"},{"speaker":"Darrell Evans","startTime":1301.33,"endTime":1304.09,"body":"good stuff, your health is"},{"speaker":"Darrell Evans","startTime":1304.09,"endTime":1304.9,"body":"better. I'm assuming."},{"speaker":"Ken Cox","startTime":1305.2,"endTime":1308.41,"body":"Substantially. The"},{"speaker":"Ken Cox","startTime":1305.2,"endTime":1308.41,"body":"doctor states that there's no"},{"speaker":"Ken Cox","startTime":1308.41,"endTime":1309.46,"body":"signs of liver damage."},{"speaker":"Darrell Evans","startTime":1309.64,"endTime":1312.28,"body":"Very good. Let's"},{"speaker":"Darrell Evans","startTime":1309.64,"endTime":1312.28,"body":"go. Let's go from mind shift"},{"speaker":"Darrell Evans","startTime":1312.28,"endTime":1316.06,"body":"community give Ken some virtual"},{"speaker":"Darrell Evans","startTime":1312.28,"endTime":1316.06,"body":"round of applause hit him up on"},{"speaker":"Darrell Evans","startTime":1316.09,"endTime":1319.33,"body":"Instagram. You can also check"},{"speaker":"Darrell Evans","startTime":1316.09,"endTime":1319.33,"body":"out clicksandbrickspodcast.com."},{"speaker":"Darrell Evans","startTime":1319.36,"endTime":1323.68,"body":"Ken is he's all over the"},{"speaker":"Darrell Evans","startTime":1319.36,"endTime":1323.68,"body":"interwebs he's got some writing"},{"speaker":"Darrell Evans","startTime":1323.68,"endTime":1325.78,"body":"coming up. Tell us about this"},{"speaker":"Darrell Evans","startTime":1323.68,"endTime":1325.78,"body":"writing project that you have"},{"speaker":"Darrell Evans","startTime":1325.78,"endTime":1326.35,"body":"coming up."},{"speaker":"Ken Cox","startTime":1326.0,"endTime":1329.54,"body":"So the writing project"},{"speaker":"Ken Cox","startTime":1326.0,"endTime":1329.54,"body":"is with, I'm on the C-Suite"},{"speaker":"Ken Cox","startTime":1329.54,"endTime":1333.08,"body":"Network. It's a I think there's"},{"speaker":"Ken Cox","startTime":1329.54,"endTime":1333.08,"body":"about 400 podcasts about"},{"speaker":"Ken Cox","startTime":1333.08,"endTime":1336.68,"body":"business. Inside the C-Suite"},{"speaker":"Ken Cox","startTime":1333.08,"endTime":1336.68,"body":"Network, we've got a Roku"},{"speaker":"Ken Cox","startTime":1336.68,"endTime":1339.8,"body":"channel. And I don't know if you"},{"speaker":"Ken Cox","startTime":1336.68,"endTime":1339.8,"body":"have a Hulu channel or not. I"},{"speaker":"Ken Cox","startTime":1339.8,"endTime":1345.38,"body":"know we're on Roku and Apple TV."},{"speaker":"Ken Cox","startTime":1339.8,"endTime":1345.38,"body":"But a group of the CEOs and"},{"speaker":"Ken Cox","startTime":1345.38,"endTime":1348.29,"body":"executives from from the C-Suite"},{"speaker":"Ken Cox","startTime":1345.38,"endTime":1348.29,"body":"Network are getting together."},{"speaker":"Ken Cox","startTime":1348.44,"endTime":1351.02,"body":"And we're all writing a chapter"},{"speaker":"Ken Cox","startTime":1348.44,"endTime":1351.02,"body":"and my chapter specifically"},{"speaker":"Ken Cox","startTime":1351.02,"endTime":1355.52,"body":"about my mentors in small"},{"speaker":"Ken Cox","startTime":1351.02,"endTime":1355.52,"body":"business and how the American"},{"speaker":"Ken Cox","startTime":1355.52,"endTime":1359.33,"body":"dream of being a small business"},{"speaker":"Ken Cox","startTime":1355.52,"endTime":1359.33,"body":"owner letting men and women in"},{"speaker":"Ken Cox","startTime":1359.33,"endTime":1363.62,"body":"our country have a passion that"},{"speaker":"Ken Cox","startTime":1359.33,"endTime":1363.62,"body":"they try to pursue that passion"},{"speaker":"Ken Cox","startTime":1363.65,"endTime":1366.98,"body":"through a business and and make"},{"speaker":"Ken Cox","startTime":1363.65,"endTime":1366.98,"body":"it their livelihood. I think"},{"speaker":"Ken Cox","startTime":1366.98,"endTime":1369.08,"body":"it's just a beautiful thing. I"},{"speaker":"Ken Cox","startTime":1366.98,"endTime":1369.08,"body":"think that's the American dream."},{"speaker":"Ken Cox","startTime":1369.08,"endTime":1372.8,"body":"That's what the American dream"},{"speaker":"Ken Cox","startTime":1369.08,"endTime":1372.8,"body":"is to me. And that American"},{"speaker":"Ken Cox","startTime":1372.8,"endTime":1376.46,"body":"dream gave me the people in my"},{"speaker":"Ken Cox","startTime":1372.8,"endTime":1376.46,"body":"life growing up that I needed."},{"speaker":"Ken Cox","startTime":1376.85,"endTime":1379.43,"body":"The steer me in the right"},{"speaker":"Ken Cox","startTime":1376.85,"endTime":1379.43,"body":"direction. I mean, I grew up in"},{"speaker":"Ken Cox","startTime":1379.43,"endTime":1382.13,"body":"a pretty bad neighborhood. I've"},{"speaker":"Ken Cox","startTime":1379.43,"endTime":1382.13,"body":"got friends that are in that I"},{"speaker":"Ken Cox","startTime":1382.13,"endTime":1385.25,"body":"grew up with or prison for"},{"speaker":"Ken Cox","startTime":1382.13,"endTime":1385.25,"body":"murder that are strung out on"},{"speaker":"Ken Cox","startTime":1385.25,"endTime":1390.92,"body":"drugs still. So I grew up in a"},{"speaker":"Ken Cox","startTime":1385.25,"endTime":1390.92,"body":"very not thriving place. And"},{"speaker":"Ken Cox","startTime":1391.31,"endTime":1395.0,"body":"those people in those small"},{"speaker":"Ken Cox","startTime":1391.31,"endTime":1395.0,"body":"businesses, when I look back"},{"speaker":"Ken Cox","startTime":1395.0,"endTime":1400.28,"body":"helped me so much. And I want to"},{"speaker":"Ken Cox","startTime":1395.0,"endTime":1400.28,"body":"preserve that. And I pray every"},{"speaker":"Ken Cox","startTime":1400.28,"endTime":1404.72,"body":"day that that American dream,"},{"speaker":"Ken Cox","startTime":1400.28,"endTime":1404.72,"body":"that strip mall business owner,"},{"speaker":"Ken Cox","startTime":1404.81,"endTime":1406.67,"body":"is still there for the future"},{"speaker":"Ken Cox","startTime":1404.81,"endTime":1406.67,"body":"youth."},{"speaker":"Darrell Evans","startTime":1406.88,"endTime":1409.61,"body":"Hey, so that"},{"speaker":"Darrell Evans","startTime":1406.88,"endTime":1409.61,"body":"brings me to a great couple of"},{"speaker":"Darrell Evans","startTime":1409.61,"endTime":1412.01,"body":"questions that I have for you."},{"speaker":"Darrell Evans","startTime":1409.61,"endTime":1412.01,"body":"Right? Your show is called"},{"speaker":"Darrell Evans","startTime":1412.01,"endTime":1415.97,"body":"Clicks \u0026 Bricks. And you've been"},{"speaker":"Darrell Evans","startTime":1412.01,"endTime":1415.97,"body":"across all sorts of leadership."},{"speaker":"Darrell Evans","startTime":1415.97,"endTime":1418.25,"body":"Let me go down this path with"},{"speaker":"Darrell Evans","startTime":1415.97,"endTime":1418.25,"body":"you really quick. What What's"},{"speaker":"Darrell Evans","startTime":1418.25,"endTime":1422.84,"body":"your superpower? In your mind"},{"speaker":"Darrell Evans","startTime":1418.25,"endTime":1422.84,"body":"today? Of all the things you've"},{"speaker":"Darrell Evans","startTime":1422.84,"endTime":1426.92,"body":"done in 20 years, like what is"},{"speaker":"Darrell Evans","startTime":1422.84,"endTime":1426.92,"body":"that trait about Ken that, like"},{"speaker":"Darrell Evans","startTime":1426.92,"endTime":1430.13,"body":"you're like, I'm damn near that"},{"speaker":"Darrell Evans","startTime":1426.92,"endTime":1430.13,"body":"I got to be the best in the"},{"speaker":"Darrell Evans","startTime":1430.13,"endTime":1431.21,"body":"world at this."},{"speaker":"Ken Cox","startTime":1432.62,"endTime":1435.65,"body":"My brain says the best"},{"speaker":"Ken Cox","startTime":1432.62,"endTime":1435.65,"body":"ropa doper on the planet. Now I"},{"speaker":"Ken Cox","startTime":1435.65,"endTime":1437.87,"body":"would just say dusting off my"},{"speaker":"Ken Cox","startTime":1435.65,"endTime":1437.87,"body":"knees, right? I get knocked down"},{"speaker":"Ken Cox","startTime":1437.87,"endTime":1441.86,"body":"a lot. Okay, the heart calls it"},{"speaker":"Ken Cox","startTime":1437.87,"endTime":1441.86,"body":"the shoulder shrug, right? I've"},{"speaker":"Ken Cox","startTime":1441.86,"endTime":1445.19,"body":"been knocked down, and I've had"},{"speaker":"Ken Cox","startTime":1441.86,"endTime":1445.19,"body":"to stand up and get back up. And"},{"speaker":"Ken Cox","startTime":1445.19,"endTime":1448.19,"body":"sometimes it takes longer than"},{"speaker":"Ken Cox","startTime":1445.19,"endTime":1448.19,"body":"other times, right? There's no"},{"speaker":"Ken Cox","startTime":1449.24,"endTime":1452.15,"body":"get knocked down. You just want"},{"speaker":"Ken Cox","startTime":1449.24,"endTime":1452.15,"body":"to stay there. But it's the"},{"speaker":"Ken Cox","startTime":1452.15,"endTime":1453.23,"body":"getting back up, right."},{"speaker":"Darrell Evans","startTime":1453.26,"endTime":1456.17,"body":"I mean, yeah, I"},{"speaker":"Darrell Evans","startTime":1453.26,"endTime":1456.17,"body":"would call that resilience."},{"speaker":"Darrell Evans","startTime":1456.38,"endTime":1458.84,"body":"That's amazing. That's amazing."},{"speaker":"Darrell Evans","startTime":1456.38,"endTime":1458.84,"body":"What do you tell young"},{"speaker":"Darrell Evans","startTime":1458.84,"endTime":1463.28,"body":"salespeople today about today's"},{"speaker":"Darrell Evans","startTime":1458.84,"endTime":1463.28,"body":"sales world versus what you and"},{"speaker":"Darrell Evans","startTime":1463.28,"endTime":1467.72,"body":"I came up in 20 ish, 30 ish odd"},{"speaker":"Darrell Evans","startTime":1463.28,"endTime":1467.72,"body":"years ago, whatever that may"},{"speaker":"Darrell Evans","startTime":1467.72,"endTime":1468.26,"body":"look like."},{"speaker":"Ken Cox","startTime":1468.48,"endTime":1472.98,"body":"So I try really hard to"},{"speaker":"Ken Cox","startTime":1468.48,"endTime":1472.98,"body":"not be the grumpy old. Don't"},{"speaker":"Ken Cox","startTime":1472.98,"endTime":1476.25,"body":"drink don't do. Don't be that,"},{"speaker":"Ken Cox","startTime":1472.98,"endTime":1476.25,"body":"you know, I try really hard not"},{"speaker":"Ken Cox","startTime":1476.25,"endTime":1478.26,"body":"to be that. I understand they're"},{"speaker":"Ken Cox","startTime":1476.25,"endTime":1478.26,"body":"in their 20s they want to have"},{"speaker":"Ken Cox","startTime":1478.26,"endTime":1481.2,"body":"some fun, and they want to grow"},{"speaker":"Ken Cox","startTime":1478.26,"endTime":1481.2,"body":"and they want to stretch their"},{"speaker":"Ken Cox","startTime":1481.2,"endTime":1485.37,"body":"legs and all those things, but I"},{"speaker":"Ken Cox","startTime":1481.2,"endTime":1485.37,"body":"do caution them to be careful on"},{"speaker":"Ken Cox","startTime":1485.37,"endTime":1488.73,"body":"that particular aspect. I go"},{"speaker":"Ken Cox","startTime":1485.37,"endTime":1488.73,"body":"through approach on the sales"},{"speaker":"Ken Cox","startTime":1488.73,"endTime":1492.24,"body":"and marketing side of"},{"speaker":"Ken Cox","startTime":1488.73,"endTime":1492.24,"body":"nonintrusive. Right. I don't"},{"speaker":"Ken Cox","startTime":1492.24,"endTime":1494.88,"body":"want I don't like the hard"},{"speaker":"Ken Cox","startTime":1492.24,"endTime":1494.88,"body":"close. I like to create a lot of"},{"speaker":"Ken Cox","startTime":1494.88,"endTime":1499.77,"body":"value. And I don't want to if it"},{"speaker":"Ken Cox","startTime":1494.88,"endTime":1499.77,"body":"feels like I have to talk you"},{"speaker":"Ken Cox","startTime":1499.77,"endTime":1502.74,"body":"into doing business with me, I"},{"speaker":"Ken Cox","startTime":1499.77,"endTime":1502.74,"body":"don't want that business, it"},{"speaker":"Ken Cox","startTime":1502.74,"endTime":1506.88,"body":"never turns out well. So I"},{"speaker":"Ken Cox","startTime":1502.74,"endTime":1506.88,"body":"really today tell them you know,"},{"speaker":"Ken Cox","startTime":1506.88,"endTime":1509.64,"body":"this is conversational, you're"},{"speaker":"Ken Cox","startTime":1506.88,"endTime":1509.64,"body":"building relationships, and"},{"speaker":"Ken Cox","startTime":1509.64,"endTime":1512.04,"body":"you've got to figure out how to"},{"speaker":"Ken Cox","startTime":1509.64,"endTime":1512.04,"body":"get through it, once we get"},{"speaker":"Ken Cox","startTime":1512.04,"endTime":1514.65,"body":"their attention, we'll just get"},{"speaker":"Ken Cox","startTime":1512.04,"endTime":1514.65,"body":"their attention to try to sell"},{"speaker":"Ken Cox","startTime":1514.65,"endTime":1516.33,"body":"them immediately get their"},{"speaker":"Ken Cox","startTime":1514.65,"endTime":1516.33,"body":"attention and build a"},{"speaker":"Ken Cox","startTime":1516.33,"endTime":1518.67,"body":"relationship with them"},{"speaker":"Ken Cox","startTime":1516.33,"endTime":1518.67,"body":"understand what their needs are,"},{"speaker":"Ken Cox","startTime":1518.7,"endTime":1521.52,"body":"and fulfill those needs."},{"speaker":"Ken Cox","startTime":1518.7,"endTime":1521.52,"body":"Depending on the product and"},{"speaker":"Ken Cox","startTime":1521.52,"endTime":1524.22,"body":"service, like the boxing school"},{"speaker":"Ken Cox","startTime":1521.52,"endTime":1524.22,"body":"is, it's just the easiest thing"},{"speaker":"Ken Cox","startTime":1524.22,"endTime":1526.68,"body":"in the world to sell, right? You"},{"speaker":"Ken Cox","startTime":1524.22,"endTime":1526.68,"body":"give them a two week membership,"},{"speaker":"Ken Cox","startTime":1526.68,"endTime":1528.51,"body":"they come in, they got their"},{"speaker":"Ken Cox","startTime":1526.68,"endTime":1528.51,"body":"endorphins up, they're having a"},{"speaker":"Ken Cox","startTime":1528.51,"endTime":1530.97,"body":"great time. They're either a"},{"speaker":"Ken Cox","startTime":1528.51,"endTime":1530.97,"body":"client or they're not a client."},{"speaker":"Ken Cox","startTime":1531.03,"endTime":1533.64,"body":"there's, you know, they want it,"},{"speaker":"Ken Cox","startTime":1531.03,"endTime":1533.64,"body":"they love it, they want to be"},{"speaker":"Ken Cox","startTime":1533.64,"endTime":1536.16,"body":"there, or they don't. And it's"},{"speaker":"Ken Cox","startTime":1533.64,"endTime":1536.16,"body":"very binary. And that's just a"},{"speaker":"Ken Cox","startTime":1536.16,"endTime":1539.58,"body":"super simple sales process."},{"speaker":"Ken Cox","startTime":1536.16,"endTime":1539.58,"body":"We've grown that little boxing"},{"speaker":"Ken Cox","startTime":1539.58,"endTime":1542.52,"body":"school, we've got about 450"},{"speaker":"Ken Cox","startTime":1539.58,"endTime":1542.52,"body":"students right now, which is"},{"speaker":"Ken Cox","startTime":1543.18,"endTime":1547.23,"body":"phenomenal, right? 60 of them"},{"speaker":"Ken Cox","startTime":1543.18,"endTime":1547.23,"body":"are youth 390 are adult, and my"},{"speaker":"Ken Cox","startTime":1547.23,"endTime":1550.65,"body":"wife runs that business, and"},{"speaker":"Ken Cox","startTime":1547.23,"endTime":1550.65,"body":"she's having a blast doing it. I"},{"speaker":"Ken Cox","startTime":1550.65,"endTime":1553.14,"body":"couldn't imagine a better"},{"speaker":"Ken Cox","startTime":1550.65,"endTime":1553.14,"body":"partner for that business than"},{"speaker":"Ken Cox","startTime":1553.14,"endTime":1557.34,"body":"my wife to operate Monday"},{"speaker":"Ken Cox","startTime":1553.14,"endTime":1557.34,"body":"through Friday. So on the tech"},{"speaker":"Ken Cox","startTime":1557.34,"endTime":1561.09,"body":"side, it's really about building"},{"speaker":"Ken Cox","startTime":1557.34,"endTime":1561.09,"body":"the relationship, understanding"},{"speaker":"Ken Cox","startTime":1561.09,"endTime":1564.87,"body":"what their needs are. And being"},{"speaker":"Ken Cox","startTime":1561.09,"endTime":1564.87,"body":"there when when they need"},{"speaker":"Ken Cox","startTime":1564.87,"endTime":1568.68,"body":"something, right. I think"},{"speaker":"Ken Cox","startTime":1564.87,"endTime":1568.68,"body":"showing up to the game is as"},{"speaker":"Ken Cox","startTime":1568.68,"endTime":1572.46,"body":"important as getting touchdown"},{"speaker":"Ken Cox","startTime":1568.68,"endTime":1572.46,"body":"sometimes, right? If the guy"},{"speaker":"Ken Cox","startTime":1572.46,"endTime":1574.44,"body":"that you get a bunch of"},{"speaker":"Ken Cox","startTime":1572.46,"endTime":1574.44,"body":"touchdowns is always stroking,"},{"speaker":"Ken Cox","startTime":1574.44,"endTime":1578.25,"body":"never showing up, but the guy"},{"speaker":"Ken Cox","startTime":1574.44,"endTime":1578.25,"body":"can just move the ball 10 yards,"},{"speaker":"Ken Cox","startTime":1578.58,"endTime":1581.67,"body":"right? If the guy can move well,"},{"speaker":"Ken Cox","startTime":1578.58,"endTime":1581.67,"body":"10 yards always shows up and"},{"speaker":"Ken Cox","startTime":1581.67,"endTime":1582.75,"body":"keeps doing that, then"},{"speaker":"Darrell Evans","startTime":1584.15,"endTime":1587.54,"body":"yes, sir. I love"},{"speaker":"Darrell Evans","startTime":1584.15,"endTime":1587.54,"body":"that."},{"speaker":"Ken Cox","startTime":1588.11,"endTime":1590.39,"body":"Just feel the runs,"},{"speaker":"Ken Cox","startTime":1588.11,"endTime":1590.39,"body":"right? Just go just climb the"},{"speaker":"Ken Cox","startTime":1590.39,"endTime":1594.41,"body":"ladder, don't, don't skip rungs,"},{"speaker":"Ken Cox","startTime":1590.39,"endTime":1594.41,"body":"don't try to be at the end game,"},{"speaker":"Ken Cox","startTime":1594.41,"endTime":1596.81,"body":"you're not going to be a"},{"speaker":"Ken Cox","startTime":1594.41,"endTime":1596.81,"body":"millionaire tomorrow. But if you"},{"speaker":"Ken Cox","startTime":1596.81,"endTime":1599.21,"body":"just do that you build"},{"speaker":"Ken Cox","startTime":1596.81,"endTime":1599.21,"body":"relationships and you you solve"},{"speaker":"Ken Cox","startTime":1599.21,"endTime":1601.91,"body":"their problems. And you're there"},{"speaker":"Ken Cox","startTime":1599.21,"endTime":1601.91,"body":"when you they need you. That's"},{"speaker":"Ken Cox","startTime":1601.91,"endTime":1605.48,"body":"huge. Which is hard then to put"},{"speaker":"Ken Cox","startTime":1601.91,"endTime":1605.48,"body":"your own down if you're going to"},{"speaker":"Ken Cox","startTime":1605.48,"endTime":1609.35,"body":"be there all the time for them."},{"speaker":"Ken Cox","startTime":1605.48,"endTime":1609.35,"body":"But hopefully we built enough in"},{"speaker":"Ken Cox","startTime":1609.35,"endTime":1612.89,"body":"the company, you build enough"},{"speaker":"Ken Cox","startTime":1609.35,"endTime":1612.89,"body":"redundancies of staff that the"},{"speaker":"Ken Cox","startTime":1612.89,"endTime":1615.89,"body":"company is always there for"},{"speaker":"Ken Cox","startTime":1612.89,"endTime":1615.89,"body":"them, and hopefully build a"},{"speaker":"Ken Cox","startTime":1615.89,"endTime":1618.86,"body":"respectful place that I mean, if"},{"speaker":"Ken Cox","startTime":1615.89,"endTime":1618.86,"body":"you if you're in sales in the"},{"speaker":"Ken Cox","startTime":1618.86,"endTime":1621.02,"body":"90s, you know, the cutthroat"},{"speaker":"Ken Cox","startTime":1618.86,"endTime":1621.02,"body":"messed up that was my client,"},{"speaker":"Ken Cox","startTime":1621.02,"endTime":1624.29,"body":"no, that was my client, and"},{"speaker":"Ken Cox","startTime":1621.02,"endTime":1624.29,"body":"commissions and all that stuff"},{"speaker":"Ken Cox","startTime":1624.29,"endTime":1626.63,"body":"it gets. It's not fun for"},{"speaker":"Ken Cox","startTime":1624.29,"endTime":1626.63,"body":"anybody."},{"speaker":"Darrell Evans","startTime":1626.0,"endTime":1628.452,"body":"No. It was it was"},{"speaker":"Darrell Evans","startTime":1626.0,"endTime":1628.452,"body":"scarce mentality, it was all"},{"speaker":"Darrell Evans","startTime":1628.505,"endTime":1631.811,"body":"scarcity. It was all scarcity"},{"speaker":"Darrell Evans","startTime":1628.505,"endTime":1631.811,"body":"and ego. Right? Because, and I'm"},{"speaker":"Darrell Evans","startTime":1631.864,"endTime":1634.903,"body":"a believer in achievement and"},{"speaker":"Darrell Evans","startTime":1631.864,"endTime":1634.903,"body":"goals, like some of my best"},{"speaker":"Darrell Evans","startTime":1634.957,"endTime":1638.369,"body":"years ever, in my early days was"},{"speaker":"Darrell Evans","startTime":1634.957,"endTime":1638.369,"body":"when I would have a target that"},{"speaker":"Darrell Evans","startTime":1638.422,"endTime":1641.568,"body":"would pay me handsomely for"},{"speaker":"Darrell Evans","startTime":1638.422,"endTime":1641.568,"body":"reaching it. Right. That's what"},{"speaker":"Darrell Evans","startTime":1641.621,"endTime":1644.66,"body":"that's right. And there's a"},{"speaker":"Darrell Evans","startTime":1641.621,"endTime":1644.66,"body":"little bit of a change in the"},{"speaker":"Darrell Evans","startTime":1644.713,"endTime":1647.912,"body":"sentiment of that. And I 100%"},{"speaker":"Darrell Evans","startTime":1644.713,"endTime":1647.912,"body":"agree with you. Because at the"},{"speaker":"Darrell Evans","startTime":1647.966,"endTime":1651.218,"body":"end of the day, one of the pro"},{"speaker":"Darrell Evans","startTime":1647.966,"endTime":1651.218,"body":"tips that you just gave that I"},{"speaker":"Darrell Evans","startTime":1651.271,"endTime":1653.937,"body":"want to repeat is, you know,"},{"speaker":"Darrell Evans","startTime":1651.271,"endTime":1653.937,"body":"your job is to have a"},{"speaker":"Darrell Evans","startTime":1653.99,"endTime":1657.136,"body":"conversation, and essentially"},{"speaker":"Darrell Evans","startTime":1653.99,"endTime":1657.136,"body":"figure out if it's a good fit"},{"speaker":"Darrell Evans","startTime":1657.189,"endTime":1660.281,"body":"for us to work together. And"},{"speaker":"Darrell Evans","startTime":1657.189,"endTime":1660.281,"body":"just accept that that's maybe"},{"speaker":"Darrell Evans","startTime":1660.335,"endTime":1663.8,"body":"not going to be the case. And it"},{"speaker":"Darrell Evans","startTime":1660.335,"endTime":1663.8,"body":"could be a variety of reasons in"},{"speaker":"Darrell Evans","startTime":1663.854,"endTime":1667.159,"body":"between. But I love the approach"},{"speaker":"Darrell Evans","startTime":1663.854,"endTime":1667.159,"body":"to it, which is obviously why"},{"speaker":"Darrell Evans","startTime":1667.212,"endTime":1670.411,"body":"you've succeeded over the years"},{"speaker":"Darrell Evans","startTime":1667.212,"endTime":1670.411,"body":"because you'd like if I if I"},{"speaker":"Darrell Evans","startTime":1670.465,"endTime":1673.824,"body":"feel icky about the reason you"},{"speaker":"Darrell Evans","startTime":1670.465,"endTime":1673.824,"body":"said yes, then then this was the"},{"speaker":"Darrell Evans","startTime":1673.877,"endTime":1677.129,"body":"wrong conversation. And I like"},{"speaker":"Darrell Evans","startTime":1673.877,"endTime":1677.129,"body":"to say that when I put my head"},{"speaker":"Darrell Evans","startTime":1677.183,"endTime":1680.328,"body":"on the pillow at night, am I"},{"speaker":"Darrell Evans","startTime":1677.183,"endTime":1680.328,"body":"confident that the people that"},{"speaker":"Darrell Evans","startTime":1680.381,"endTime":1683.794,"body":"are working with us are going to"},{"speaker":"Darrell Evans","startTime":1680.381,"endTime":1683.794,"body":"get the result that we promise."},{"speaker":"Darrell Evans","startTime":1683.847,"endTime":1687.099,"body":"Right? And I think that there's"},{"speaker":"Darrell Evans","startTime":1683.847,"endTime":1687.099,"body":"a lot of variables to it, but"},{"speaker":"Darrell Evans","startTime":1687.153,"endTime":1690.298,"body":"but the goal is did we enter"},{"speaker":"Darrell Evans","startTime":1687.153,"endTime":1690.298,"body":"this engagement with the right"},{"speaker":"Darrell Evans","startTime":1690.351,"endTime":1693.39,"body":"premise? Yeah. And if we did,"},{"speaker":"Darrell Evans","startTime":1690.351,"endTime":1693.39,"body":"that everything should work"},{"speaker":"Darrell Evans","startTime":1693.444,"endTime":1696.803,"body":"itself out, it doesn't mean the"},{"speaker":"Darrell Evans","startTime":1693.444,"endTime":1696.803,"body":"relationships gonna be perfect,"},{"speaker":"Darrell Evans","startTime":1696.856,"endTime":1699.948,"body":"because there'll be ups and"},{"speaker":"Darrell Evans","startTime":1696.856,"endTime":1699.948,"body":"downs we'll make mistakes. But"},{"speaker":"Darrell Evans","startTime":1700.002,"endTime":1703.201,"body":"the real world will change COVID"},{"speaker":"Darrell Evans","startTime":1700.002,"endTime":1703.201,"body":"will come along Google will"},{"speaker":"Darrell Evans","startTime":1703.254,"endTime":1706.506,"body":"change. I mean, you know, all"},{"speaker":"Darrell Evans","startTime":1703.254,"endTime":1706.506,"body":"kinds of reasons. But I want to"},{"speaker":"Darrell Evans","startTime":1706.559,"endTime":1709.705,"body":"go back to your local business"},{"speaker":"Darrell Evans","startTime":1706.559,"endTime":1709.705,"body":"conversation. Like, I'm very"},{"speaker":"Darrell Evans","startTime":1709.758,"endTime":1712.424,"body":"passionate about local"},{"speaker":"Darrell Evans","startTime":1709.758,"endTime":1712.424,"body":"businesses. The name of our"},{"speaker":"Darrell Evans","startTime":1712.477,"endTime":1715.623,"body":"company is Yokel Local my one of"},{"speaker":"Darrell Evans","startTime":1712.477,"endTime":1715.623,"body":"my businesses, Yokel Local"},{"speaker":"Darrell Evans","startTime":1715.676,"endTime":1718.929,"body":"Digital Marketing Agency, locals"},{"speaker":"Darrell Evans","startTime":1715.676,"endTime":1718.929,"body":"in the name, it's not all we"},{"speaker":"Darrell Evans","startTime":1718.982,"endTime":1721.808,"body":"serve. But man, we really"},{"speaker":"Darrell Evans","startTime":1718.982,"endTime":1721.808,"body":"started that company really"},{"speaker":"Darrell Evans","startTime":1721.861,"endTime":1724.367,"body":"wanting to help local"},{"speaker":"Darrell Evans","startTime":1721.861,"endTime":1724.367,"body":"businesses. And I'm still"},{"speaker":"Darrell Evans","startTime":1724.42,"endTime":1727.406,"body":"struggling 12 years later with"},{"speaker":"Darrell Evans","startTime":1724.42,"endTime":1727.406,"body":"this agency, not with the"},{"speaker":"Darrell Evans","startTime":1727.459,"endTime":1730.765,"body":"agency, but I'm struggling to"},{"speaker":"Darrell Evans","startTime":1727.459,"endTime":1730.765,"body":"understand the numbers that have"},{"speaker":"Darrell Evans","startTime":1730.818,"endTime":1733.964,"body":"now proven themselves because"},{"speaker":"Darrell Evans","startTime":1730.818,"endTime":1733.964,"body":"when I got in the industry, I"},{"speaker":"Darrell Evans","startTime":1734.017,"endTime":1737.429,"body":"was like, hey, the SBA says what"},{"speaker":"Darrell Evans","startTime":1734.017,"endTime":1737.429,"body":"they say about small businesses"},{"speaker":"Darrell Evans","startTime":1737.482,"endTime":1740.735,"body":"and failing, but then we went a"},{"speaker":"Darrell Evans","startTime":1737.482,"endTime":1740.735,"body":"little deeper about the small"},{"speaker":"Darrell Evans","startTime":1740.788,"endTime":1744.094,"body":"businesses that actually make it"},{"speaker":"Darrell Evans","startTime":1740.788,"endTime":1744.094,"body":"to a million dollars in gross"},{"speaker":"Darrell Evans","startTime":1744.147,"endTime":1746.973,"body":"revenue. And I was like, it"},{"speaker":"Darrell Evans","startTime":1744.147,"endTime":1746.973,"body":"can't be that little of a"},{"speaker":"Darrell Evans","startTime":1747.026,"endTime":1750.491,"body":"number. Like the number was like"},{"speaker":"Darrell Evans","startTime":1747.026,"endTime":1750.491,"body":"4%. It was like that little of a"},{"speaker":"Darrell Evans","startTime":1750.545,"endTime":1753.584,"body":"number. It was like a super"},{"speaker":"Darrell Evans","startTime":1750.545,"endTime":1753.584,"body":"small number. Maybe I'm wrong"},{"speaker":"Darrell Evans","startTime":1753.637,"endTime":1756.943,"body":"about 4% Maybe it was more like"},{"speaker":"Darrell Evans","startTime":1753.637,"endTime":1756.943,"body":"whatever the number was, I was"},{"speaker":"Darrell Evans","startTime":1756.996,"endTime":1759.928,"body":"like, Hmm, now 12 years later,"},{"speaker":"Darrell Evans","startTime":1756.996,"endTime":1759.928,"body":"I'm noticing these these"},{"speaker":"Darrell Evans","startTime":1759.982,"endTime":1763.287,"body":"companies really don't want to"},{"speaker":"Darrell Evans","startTime":1759.982,"endTime":1763.287,"body":"grow as much as they think they"},{"speaker":"Darrell Evans","startTime":1763.341,"endTime":1766.166,"body":"do. They really want to grow"},{"speaker":"Darrell Evans","startTime":1763.341,"endTime":1766.166,"body":"until their lifestyle is"},{"speaker":"Darrell Evans","startTime":1766.22,"endTime":1769.419,"body":"comfortable. And that actually"},{"speaker":"Darrell Evans","startTime":1766.22,"endTime":1769.419,"body":"puts them at risk when things"},{"speaker":"Darrell Evans","startTime":1769.472,"endTime":1772.724,"body":"like COVID comes along and puts"},{"speaker":"Darrell Evans","startTime":1769.472,"endTime":1772.724,"body":"them at risk. So what are you"},{"speaker":"Darrell Evans","startTime":1772.777,"endTime":1775.71,"body":"seeing at the local business"},{"speaker":"Darrell Evans","startTime":1772.777,"endTime":1775.71,"body":"level brick and mortars or"},{"speaker":"Darrell Evans","startTime":1775.763,"endTime":1779.175,"body":"otherwise? And I know I'm about"},{"speaker":"Darrell Evans","startTime":1775.763,"endTime":1779.175,"body":"to go on a tirade in 2023 If you"},{"speaker":"Darrell Evans","startTime":1779.229,"endTime":1782.108,"body":"listen to this and 2022 or"},{"speaker":"Darrell Evans","startTime":1779.229,"endTime":1782.108,"body":"sometime after, I'm getting"},{"speaker":"Darrell Evans","startTime":1782.161,"endTime":1785.573,"body":"ready to go on a tirade because"},{"speaker":"Darrell Evans","startTime":1782.161,"endTime":1785.573,"body":"I live in communities and I just"},{"speaker":"Darrell Evans","startTime":1785.626,"endTime":1788.772,"body":"observe small businesses and"},{"speaker":"Darrell Evans","startTime":1785.626,"endTime":1788.772,"body":"what they don't do the obvious"},{"speaker":"Darrell Evans","startTime":1788.825,"endTime":1792.131,"body":"stuff to get more customers they"},{"speaker":"Darrell Evans","startTime":1788.825,"endTime":1792.131,"body":"don't do the obvious stuff to"},{"speaker":"Darrell Evans","startTime":1792.184,"endTime":1795.33,"body":"make sure that they know you're"},{"speaker":"Darrell Evans","startTime":1792.184,"endTime":1795.33,"body":"there they just assume that"},{"speaker":"Darrell Evans","startTime":1795.383,"endTime":1798.262,"body":"because they're on the right"},{"speaker":"Darrell Evans","startTime":1795.383,"endTime":1798.262,"body":"strip mall or they assume"},{"speaker":"Darrell Evans","startTime":1798.316,"endTime":1801.781,"body":"because their net to the gym, or"},{"speaker":"Darrell Evans","startTime":1798.316,"endTime":1801.781,"body":"they assume because they're next"},{"speaker":"Darrell Evans","startTime":1801.834,"endTime":1804.607,"body":"to the supermarket or in the"},{"speaker":"Darrell Evans","startTime":1801.834,"endTime":1804.607,"body":"same neighborhood where"},{"speaker":"Darrell Evans","startTime":1804.66,"endTime":1808.019,"body":"McDonald's is, they assume that"},{"speaker":"Darrell Evans","startTime":1804.66,"endTime":1808.019,"body":"that's good enough. But give me"},{"speaker":"Darrell Evans","startTime":1808.072,"endTime":1811.378,"body":"your perspective on local small"},{"speaker":"Darrell Evans","startTime":1808.072,"endTime":1811.378,"body":"businesses, couple of mistakes"},{"speaker":"Darrell Evans","startTime":1811.431,"endTime":1814.47,"body":"that you're seeing them make and"},{"speaker":"Darrell Evans","startTime":1811.431,"endTime":1814.47,"body":"what's threatening their"},{"speaker":"Darrell Evans","startTime":1814.524,"endTime":1816.71,"body":"survival? I know it's a big"},{"speaker":"Darrell Evans","startTime":1814.524,"endTime":1816.71,"body":"question, but"},{"speaker":"Ken Cox","startTime":1816.0,"endTime":1819.63,"body":"A ton of mistakes that"},{"speaker":"Ken Cox","startTime":1816.0,"endTime":1819.63,"body":"they're making. And you have"},{"speaker":"Ken Cox","startTime":1819.63,"endTime":1822.78,"body":"talked to well over 1000s of"},{"speaker":"Ken Cox","startTime":1819.63,"endTime":1822.78,"body":"small business owners across the"},{"speaker":"Ken Cox","startTime":1823.02,"endTime":1826.32,"body":"board. Wow, the simple stuff"},{"speaker":"Ken Cox","startTime":1823.02,"endTime":1826.32,"body":"like your website, and your"},{"speaker":"Ken Cox","startTime":1826.32,"endTime":1828.99,"body":"website up to date, is it"},{"speaker":"Ken Cox","startTime":1826.32,"endTime":1828.99,"body":"accurate? Is it clean? Is it"},{"speaker":"Ken Cox","startTime":1828.99,"endTime":1832.56,"body":"following best practices? Right?"},{"speaker":"Ken Cox","startTime":1828.99,"endTime":1832.56,"body":"Is it left to right top to"},{"speaker":"Ken Cox","startTime":1832.56,"endTime":1835.29,"body":"bottom is their call to action"},{"speaker":"Ken Cox","startTime":1832.56,"endTime":1835.29,"body":"before the fold, right? All of"},{"speaker":"Ken Cox","startTime":1835.29,"endTime":1838.44,"body":"those things are huge. And your"},{"speaker":"Ken Cox","startTime":1835.29,"endTime":1838.44,"body":"site doesn't actually have to"},{"speaker":"Ken Cox","startTime":1838.44,"endTime":1841.44,"body":"look that great. It could just"},{"speaker":"Ken Cox","startTime":1838.44,"endTime":1841.44,"body":"be a burst your personality,"},{"speaker":"Ken Cox","startTime":1841.44,"endTime":1843.93,"body":"right? But some fundamentals"},{"speaker":"Ken Cox","startTime":1841.44,"endTime":1843.93,"body":"have to be there, a call to"},{"speaker":"Ken Cox","startTime":1843.93,"endTime":1847.68,"body":"action before you scroll down is"},{"speaker":"Ken Cox","startTime":1843.93,"endTime":1847.68,"body":"wildly important, even if it's"},{"speaker":"Ken Cox","startTime":1847.68,"endTime":1850.92,"body":"just to get an email address for"},{"speaker":"Ken Cox","startTime":1847.68,"endTime":1850.92,"body":"somebody so you can continue to"},{"speaker":"Ken Cox","startTime":1850.92,"endTime":1853.68,"body":"communicate with them is wildly"},{"speaker":"Ken Cox","startTime":1850.92,"endTime":1853.68,"body":"important. Not having the"},{"speaker":"Ken Cox","startTime":1853.68,"endTime":1857.22,"body":"directory listings ready. And"},{"speaker":"Ken Cox","startTime":1853.68,"endTime":1857.22,"body":"your Google Maps and you know,"},{"speaker":"Ken Cox","startTime":1857.22,"endTime":1859.71,"body":"there's hundreds of different"},{"speaker":"Ken Cox","startTime":1857.22,"endTime":1859.71,"body":"directory listings out there."},{"speaker":"Ken Cox","startTime":1859.71,"endTime":1863.07,"body":"There's services like Yext and"},{"speaker":"Ken Cox","startTime":1859.71,"endTime":1863.07,"body":"our company's got some services"},{"speaker":"Ken Cox","startTime":1863.07,"endTime":1865.5,"body":"that can help you to get your"},{"speaker":"Ken Cox","startTime":1863.07,"endTime":1865.5,"body":"directory listings, right. So"},{"speaker":"Ken Cox","startTime":1865.5,"endTime":1868.44,"body":"that when somebody looks you up"},{"speaker":"Ken Cox","startTime":1865.5,"endTime":1868.44,"body":"on, you're not everybody uses"},{"speaker":"Ken Cox","startTime":1868.44,"endTime":1872.79,"body":"Google Maps, people use Bing,"},{"speaker":"Ken Cox","startTime":1868.44,"endTime":1872.79,"body":"and Yahoo, and City Search and"},{"speaker":"Ken Cox","startTime":1872.85,"endTime":1876.69,"body":"all of these other things. And"},{"speaker":"Ken Cox","startTime":1872.85,"endTime":1876.69,"body":"when I have the conversation,"},{"speaker":"Ken Cox","startTime":1876.72,"endTime":1879.42,"body":"and they they know that they"},{"speaker":"Ken Cox","startTime":1876.72,"endTime":1879.42,"body":"need, like, when you talk to him"},{"speaker":"Ken Cox","startTime":1879.42,"endTime":1882.39,"body":"that like, is this important to"},{"speaker":"Ken Cox","startTime":1879.42,"endTime":1882.39,"body":"you? Oh, yes, it is like, Okay,"},{"speaker":"Ken Cox","startTime":1882.39,"endTime":1884.85,"body":"you have to pay to get it. And"},{"speaker":"Ken Cox","startTime":1882.39,"endTime":1884.85,"body":"they're, they don't want to they"},{"speaker":"Ken Cox","startTime":1884.85,"endTime":1888.45,"body":"don't seem like they don't trust"},{"speaker":"Ken Cox","startTime":1884.85,"endTime":1888.45,"body":"the internet at this moment? Or"},{"speaker":"Ken Cox","startTime":1888.51,"endTime":1892.2,"body":"is it at least what it feels"},{"speaker":"Ken Cox","startTime":1888.51,"endTime":1892.2,"body":"like to me. Yeah. The market,"},{"speaker":"Ken Cox","startTime":1892.29,"endTime":1897.84,"body":"unfortunately, is littered,"},{"speaker":"Ken Cox","startTime":1892.29,"endTime":1897.84,"body":"oversaturated with what I would"},{"speaker":"Ken Cox","startTime":1897.84,"endTime":1902.07,"body":"call a fly by night, or junk"},{"speaker":"Ken Cox","startTime":1897.84,"endTime":1902.07,"body":"marketers. To start a marketing"},{"speaker":"Ken Cox","startTime":1902.07,"endTime":1905.13,"body":"company, specifically a local"},{"speaker":"Ken Cox","startTime":1902.07,"endTime":1905.13,"body":"marketing company. So the"},{"speaker":"Ken Cox","startTime":1905.13,"endTime":1907.92,"body":"barrier to entry for the startup"},{"speaker":"Ken Cox","startTime":1905.13,"endTime":1907.92,"body":"marketing company is just really"},{"speaker":"Ken Cox","startTime":1907.92,"endTime":1910.47,"body":"low right now. It's just a"},{"speaker":"Ken Cox","startTime":1907.92,"endTime":1910.47,"body":"website, and you can post on"},{"speaker":"Ken Cox","startTime":1910.47,"endTime":1913.71,"body":"Facebook, TikTok, Instagram. And"},{"speaker":"Ken Cox","startTime":1910.47,"endTime":1913.71,"body":"I think they might have good"},{"speaker":"Ken Cox","startTime":1913.71,"endTime":1915.6,"body":"intentions, they think they know"},{"speaker":"Ken Cox","startTime":1913.71,"endTime":1915.6,"body":"what they're doing, but they"},{"speaker":"Ken Cox","startTime":1915.6,"endTime":1919.11,"body":"don't have the depth and the"},{"speaker":"Ken Cox","startTime":1915.6,"endTime":1919.11,"body":"knowledge of what a funnel"},{"speaker":"Ken Cox","startTime":1919.11,"endTime":1922.53,"body":"really takes, follow up,"},{"speaker":"Ken Cox","startTime":1919.11,"endTime":1922.53,"body":"remarketing, you don't finish"},{"speaker":"Ken Cox","startTime":1922.53,"endTime":1925.41,"body":"the sale until or you don't take"},{"speaker":"Ken Cox","startTime":1922.53,"endTime":1925.41,"body":"them out of the lead until"},{"speaker":"Ken Cox","startTime":1925.41,"endTime":1927.87,"body":"you've exhausted the lead. And"},{"speaker":"Ken Cox","startTime":1925.41,"endTime":1927.87,"body":"what is exhausting lead mean,"},{"speaker":"Ken Cox","startTime":1927.87,"endTime":1931.62,"body":"right? They don't have I have a"},{"speaker":"Ken Cox","startTime":1927.87,"endTime":1931.62,"body":"process that I called 13 and 30."},{"speaker":"Ken Cox","startTime":1931.89,"endTime":1934.86,"body":"Right, whenever I get a lead,"},{"speaker":"Ken Cox","startTime":1931.89,"endTime":1934.86,"body":"I'm gonna contact them 13 times"},{"speaker":"Ken Cox","startTime":1934.86,"endTime":1938.43,"body":"in the first 30 days, right, I'm"},{"speaker":"Ken Cox","startTime":1934.86,"endTime":1938.43,"body":"gonna really do my best to"},{"speaker":"Ken Cox","startTime":1938.82,"endTime":1941.43,"body":"attempt to contact them, right,"},{"speaker":"Ken Cox","startTime":1938.82,"endTime":1941.43,"body":"and sales reps, like what I"},{"speaker":"Ken Cox","startTime":1941.43,"endTime":1943.59,"body":"gotta call them, like, if you"},{"speaker":"Ken Cox","startTime":1941.43,"endTime":1943.59,"body":"talk to them, that's, then"},{"speaker":"Ken Cox","startTime":1943.59,"endTime":1946.59,"body":"you've gotten your goal, you got"},{"speaker":"Ken Cox","startTime":1943.59,"endTime":1946.59,"body":"to a meeting. But until then you"},{"speaker":"Ken Cox","startTime":1946.59,"endTime":1949.35,"body":"got to really try to get to the"},{"speaker":"Ken Cox","startTime":1946.59,"endTime":1949.35,"body":"meeting stage. So I just don't"},{"speaker":"Ken Cox","startTime":1949.35,"endTime":1953.22,"body":"think they have that kind of"},{"speaker":"Ken Cox","startTime":1949.35,"endTime":1953.22,"body":"depth in the sales, online sales"},{"speaker":"Ken Cox","startTime":1953.22,"endTime":1956.94,"body":"and marketing process. Right."},{"speaker":"Ken Cox","startTime":1953.22,"endTime":1956.94,"body":"And it's, it starts with"},{"speaker":"Ken Cox","startTime":1957.0,"endTime":1959.46,"body":"marketing, and it ends with the"},{"speaker":"Ken Cox","startTime":1957.0,"endTime":1959.46,"body":"sale, right, getting their"},{"speaker":"Ken Cox","startTime":1959.46,"endTime":1962.4,"body":"attention and then closing the"},{"speaker":"Ken Cox","startTime":1959.46,"endTime":1962.4,"body":"deal. And it's a whole compass."},{"speaker":"Ken Cox","startTime":1962.4,"endTime":1965.28,"body":"And I just don't think that they"},{"speaker":"Ken Cox","startTime":1962.4,"endTime":1965.28,"body":"know what that really means"},{"speaker":"Ken Cox","startTime":1965.28,"endTime":1968.52,"body":"whenever they're marketing these"},{"speaker":"Ken Cox","startTime":1965.28,"endTime":1968.52,"body":"online marketing services. They"},{"speaker":"Ken Cox","startTime":1968.52,"endTime":1971.19,"body":"say, Oh, I'll start posting on"},{"speaker":"Ken Cox","startTime":1968.52,"endTime":1971.19,"body":"Facebook for you. And you'll"},{"speaker":"Ken Cox","startTime":1971.19,"endTime":1975.21,"body":"have, I've got communities that"},{"speaker":"Ken Cox","startTime":1971.19,"endTime":1975.21,"body":"have 200,000 followers, and no"},{"speaker":"Ken Cox","startTime":1975.21,"endTime":1978.66,"body":"revenue, right? So just having"},{"speaker":"Ken Cox","startTime":1975.21,"endTime":1978.66,"body":"Facebook followers, having a big"},{"speaker":"Ken Cox","startTime":1978.66,"endTime":1982.47,"body":"TikTok does not mean that you're"},{"speaker":"Ken Cox","startTime":1978.66,"endTime":1982.47,"body":"making money at all. But smart,"},{"speaker":"Ken Cox","startTime":1982.47,"endTime":1985.35,"body":"some small business owners can"},{"speaker":"Ken Cox","startTime":1982.47,"endTime":1985.35,"body":"get roped up dinner. So I think"},{"speaker":"Ken Cox","startTime":1985.35,"endTime":1988.86,"body":"and they have right, they spent"},{"speaker":"Ken Cox","startTime":1985.35,"endTime":1988.86,"body":"$1,000, they spent $10,000 on"},{"speaker":"Ken Cox","startTime":1988.86,"endTime":1992.61,"body":"these processes in these tools,"},{"speaker":"Ken Cox","startTime":1988.86,"endTime":1992.61,"body":"and they've gotten burnt, and"},{"speaker":"Ken Cox","startTime":1992.61,"endTime":1994.47,"body":"they're just don't trust the"},{"speaker":"Ken Cox","startTime":1992.61,"endTime":1994.47,"body":"internet. They don't trust the"},{"speaker":"Ken Cox","startTime":1994.47,"endTime":1998.46,"body":"guy selling the services"},{"speaker":"Ken Cox","startTime":1994.47,"endTime":1998.46,"body":"anymore. And that's hurting the"},{"speaker":"Ken Cox","startTime":1998.46,"endTime":2000.53,"body":"legitimate local marketing"},{"speaker":"Ken Cox","startTime":1998.46,"endTime":2000.53,"body":"businesses."},{"speaker":"Darrell Evans","startTime":2000.69,"endTime":2003.42,"body":"Yeah, yeah. 100%."},{"speaker":"Darrell Evans","startTime":2000.69,"endTime":2003.42,"body":"You know, it's they don't know"},{"speaker":"Darrell Evans","startTime":2003.42,"endTime":2006.18,"body":"what they don't know. And I"},{"speaker":"Darrell Evans","startTime":2003.42,"endTime":2006.18,"body":"agree, I think most people that"},{"speaker":"Darrell Evans","startTime":2006.18,"endTime":2008.25,"body":"are trying to go into the"},{"speaker":"Darrell Evans","startTime":2006.18,"endTime":2008.25,"body":"digital marketing space,"},{"speaker":"Darrell Evans","startTime":2008.25,"endTime":2011.22,"body":"freelancer space, consulting"},{"speaker":"Darrell Evans","startTime":2008.25,"endTime":2011.22,"body":"space, social media, all the all"},{"speaker":"Darrell Evans","startTime":2011.22,"endTime":2013.08,"body":"the titles, that's the other"},{"speaker":"Darrell Evans","startTime":2011.22,"endTime":2013.08,"body":"problem, there's the 1,000"},{"speaker":"Darrell Evans","startTime":2013.08,"endTime":2017.7,"body":"titles. Those who really carry"},{"speaker":"Darrell Evans","startTime":2013.08,"endTime":2017.7,"body":"their weight in this game, in my"},{"speaker":"Darrell Evans","startTime":2017.7,"endTime":2023.43,"body":"opinion, know how to prove lift,"},{"speaker":"Darrell Evans","startTime":2017.7,"endTime":2023.43,"body":"in revenue, lift in leads. So if"},{"speaker":"Darrell Evans","startTime":2023.43,"endTime":2025.32,"body":"the if you're listening to this"},{"speaker":"Darrell Evans","startTime":2023.43,"endTime":2025.32,"body":"right now you listen to Ken and"},{"speaker":"Darrell Evans","startTime":2025.32,"endTime":2029.01,"body":"myself, I get it. It's hard to"},{"speaker":"Darrell Evans","startTime":2025.32,"endTime":2029.01,"body":"filter through who just got in"},{"speaker":"Darrell Evans","startTime":2029.01,"endTime":2031.86,"body":"the business this past Saturday,"},{"speaker":"Darrell Evans","startTime":2029.01,"endTime":2031.86,"body":"because they took a class on"},{"speaker":"Darrell Evans","startTime":2031.86,"endTime":2036.06,"body":"Udemy or Coursera. I'm just"},{"speaker":"Darrell Evans","startTime":2031.86,"endTime":2036.06,"body":"sorry. I appreciate the"},{"speaker":"Darrell Evans","startTime":2036.06,"endTime":2039.33,"body":"instructors. I appreciate you. I"},{"speaker":"Darrell Evans","startTime":2036.06,"endTime":2039.33,"body":"really do. But there's a"},{"speaker":"Darrell Evans","startTime":2039.33,"endTime":2042.63,"body":"difference between and so it's"},{"speaker":"Darrell Evans","startTime":2039.33,"endTime":2042.63,"body":"very interesting that we have 12"},{"speaker":"Darrell Evans","startTime":2042.63,"endTime":2046.29,"body":"questions that we tell companies"},{"speaker":"Darrell Evans","startTime":2042.63,"endTime":2046.29,"body":"to ask including ours before you"},{"speaker":"Darrell Evans","startTime":2046.29,"endTime":2050.55,"body":"ever hire one of us. Oh, nice."},{"speaker":"Darrell Evans","startTime":2046.29,"endTime":2050.55,"body":"Yeah, it's important is because"},{"speaker":"Darrell Evans","startTime":2050.55,"endTime":2052.53,"body":"listen, at the end of the day,"},{"speaker":"Darrell Evans","startTime":2050.55,"endTime":2052.53,"body":"you and I both know, as"},{"speaker":"Darrell Evans","startTime":2052.53,"endTime":2055.5,"body":"entrepreneurs what it takes to"},{"speaker":"Darrell Evans","startTime":2052.53,"endTime":2055.5,"body":"put our dollars on the line. We"},{"speaker":"Darrell Evans","startTime":2055.5,"endTime":2059.7,"body":"also have our time on the line."},{"speaker":"Darrell Evans","startTime":2055.5,"endTime":2059.7,"body":"We're feeding people like it"},{"speaker":"Darrell Evans","startTime":2059.7,"endTime":2062.46,"body":"needs to work. And it's"},{"speaker":"Darrell Evans","startTime":2059.7,"endTime":2062.46,"body":"different. It's not about"},{"speaker":"Darrell Evans","startTime":2062.46,"endTime":2066.51,"body":"guaranteeing, but the problem is"},{"speaker":"Darrell Evans","startTime":2062.46,"endTime":2066.51,"body":"today, even 12 years later that"},{"speaker":"Darrell Evans","startTime":2066.51,"endTime":2069.06,"body":"we've been in this game, I"},{"speaker":"Darrell Evans","startTime":2066.51,"endTime":2069.06,"body":"started online in 2003. So I'm"},{"speaker":"Darrell Evans","startTime":2069.06,"endTime":2072.66,"body":"coming up on my 20th year"},{"speaker":"Darrell Evans","startTime":2069.06,"endTime":2072.66,"body":"online. It is amazing still,"},{"speaker":"Darrell Evans","startTime":2072.66,"endTime":2075.21,"body":"though, that there are some"},{"speaker":"Darrell Evans","startTime":2072.66,"endTime":2075.21,"body":"businesses that still don't"},{"speaker":"Darrell Evans","startTime":2075.21,"endTime":2079.32,"body":"believe the internet and social"},{"speaker":"Darrell Evans","startTime":2075.21,"endTime":2079.32,"body":"matter. That's the piece that"},{"speaker":"Darrell Evans","startTime":2079.32,"endTime":2083.91,"body":"drives me bananas. Like I got a"},{"speaker":"Darrell Evans","startTime":2079.32,"endTime":2083.91,"body":"great product. Cool. My food is"},{"speaker":"Darrell Evans","startTime":2083.91,"endTime":2087.84,"body":"the best in town. Okay, Mary, I"},{"speaker":"Darrell Evans","startTime":2083.91,"endTime":2087.84,"body":"hear you like I'm the best"},{"speaker":"Darrell Evans","startTime":2087.84,"endTime":2092.91,"body":"engineer that came out of MIT."},{"speaker":"Darrell Evans","startTime":2087.84,"endTime":2092.91,"body":"All right, congratulations, but"},{"speaker":"Darrell Evans","startTime":2092.91,"endTime":2095.58,"body":"nobody knows who the hell you"},{"speaker":"Darrell Evans","startTime":2092.91,"endTime":2095.58,"body":"are. And nobody's asking for"},{"speaker":"Darrell Evans","startTime":2095.58,"endTime":2099.63,"body":"your help. So we so we got to"},{"speaker":"Darrell Evans","startTime":2095.58,"endTime":2099.63,"body":"figure that out. Just got a few"},{"speaker":"Darrell Evans","startTime":2099.63,"endTime":2101.97,"body":"minutes left Ken, we could go on"},{"speaker":"Darrell Evans","startTime":2099.63,"endTime":2101.97,"body":"and on. I love talking with"},{"speaker":"Darrell Evans","startTime":2101.97,"endTime":2104.43,"body":"industry, veterans like"},{"speaker":"Darrell Evans","startTime":2101.97,"endTime":2104.43,"body":"yourself, people have been"},{"speaker":"Darrell Evans","startTime":2104.43,"endTime":2107.88,"body":"through the trial, the fire, the"},{"speaker":"Darrell Evans","startTime":2104.43,"endTime":2107.88,"body":"ups, the downs, and are still"},{"speaker":"Darrell Evans","startTime":2107.88,"endTime":2111.3,"body":"plugging along plugging away and"},{"speaker":"Darrell Evans","startTime":2107.88,"endTime":2111.3,"body":"fired up. I really appreciate"},{"speaker":"Darrell Evans","startTime":2111.3,"endTime":2114.0,"body":"your fired up energy as well,"},{"speaker":"Darrell Evans","startTime":2111.3,"endTime":2114.0,"body":"because sometimes those of us"},{"speaker":"Darrell Evans","startTime":2114.09,"endTime":2116.61,"body":"and I admit, I'm sure you've had"},{"speaker":"Darrell Evans","startTime":2114.09,"endTime":2116.61,"body":"your days to where you're like"},{"speaker":"Darrell Evans","startTime":2116.61,"endTime":2118.8,"body":"you get worn out, you're like,"},{"speaker":"Darrell Evans","startTime":2116.61,"endTime":2118.8,"body":"damn, I could just go take an"},{"speaker":"Darrell Evans","startTime":2118.8,"endTime":2123.15,"body":"easy street here. I don't have"},{"speaker":"Darrell Evans","startTime":2118.8,"endTime":2123.15,"body":"to keep doing all this. But that"},{"speaker":"Darrell Evans","startTime":2123.15,"endTime":2126.33,"body":"being said, I want to ask you"},{"speaker":"Darrell Evans","startTime":2123.15,"endTime":2126.33,"body":"about one of your number one"},{"speaker":"Darrell Evans","startTime":2126.33,"endTime":2129.51,"body":"mentors. Think about, I know"},{"speaker":"Darrell Evans","startTime":2126.33,"endTime":2129.51,"body":"you've had a lot of mentors. I"},{"speaker":"Darrell Evans","startTime":2129.51,"endTime":2133.02,"body":"think anyone who's successful"},{"speaker":"Darrell Evans","startTime":2129.51,"endTime":2133.02,"body":"has pick something that one of"},{"speaker":"Darrell Evans","startTime":2133.23,"endTime":2135.57,"body":"that was the most impactful"},{"speaker":"Darrell Evans","startTime":2133.23,"endTime":2135.57,"body":"thing one of your mentors has"},{"speaker":"Darrell Evans","startTime":2135.57,"endTime":2140.79,"body":"ever told you. That has been one"},{"speaker":"Darrell Evans","startTime":2135.57,"endTime":2140.79,"body":"of those top 1-2-3 game"},{"speaker":"Darrell Evans","startTime":2140.79,"endTime":2142.56,"body":"changers. What's one of those"},{"speaker":"Darrell Evans","startTime":2140.79,"endTime":2142.56,"body":"big ideas?"},{"speaker":"Ken Cox","startTime":2142.0,"endTime":2145.124,"body":"Wow. So there should"},{"speaker":"Ken Cox","startTime":2142.0,"endTime":2145.124,"body":"be. Steve actually was literally"},{"speaker":"Ken Cox","startTime":2145.183,"endTime":2148.661,"body":"my last kind of mentor in my"},{"speaker":"Ken Cox","startTime":2145.183,"endTime":2148.661,"body":"life. And he was with me until"},{"speaker":"Ken Cox","startTime":2148.72,"endTime":2152.021,"body":"2017 when he passed away in"},{"speaker":"Ken Cox","startTime":2148.72,"endTime":2152.021,"body":"2016-17 of throat cancer. He"},{"speaker":"Ken Cox","startTime":2152.08,"endTime":2155.322,"body":"hired me in 1999, right, he"},{"speaker":"Ken Cox","startTime":2152.08,"endTime":2155.322,"body":"hired me, I was a sales guy"},{"speaker":"Ken Cox","startTime":2155.381,"endTime":2158.8,"body":"selling DSL lines quickly moved"},{"speaker":"Ken Cox","startTime":2155.381,"endTime":2158.8,"body":"to the web hosting and web"},{"speaker":"Ken Cox","startTime":2158.859,"endTime":2162.219,"body":"hosting division of that"},{"speaker":"Ken Cox","startTime":2158.859,"endTime":2162.219,"body":"company. And we were talking one"},{"speaker":"Ken Cox","startTime":2162.278,"endTime":2165.874,"body":"day, and it times were tough."},{"speaker":"Ken Cox","startTime":2162.278,"endTime":2165.874,"body":"This was we were starting hosts"},{"speaker":"Ken Cox","startTime":2165.932,"endTime":2169.293,"body":"during the 2001. We had no"},{"speaker":"Ken Cox","startTime":2165.932,"endTime":2169.293,"body":"customers at all right? And we"},{"speaker":"Ken Cox","startTime":2169.351,"endTime":2172.77,"body":"were leaving our jobs taking a"},{"speaker":"Ken Cox","startTime":2169.351,"endTime":2172.77,"body":"severance package of two or"},{"speaker":"Ken Cox","startTime":2172.829,"endTime":2176.189,"body":"three months from our previous"},{"speaker":"Ken Cox","startTime":2172.829,"endTime":2176.189,"body":"jobs and starting this new"},{"speaker":"Ken Cox","startTime":2176.248,"endTime":2179.844,"body":"company. And I remember being"},{"speaker":"Ken Cox","startTime":2176.248,"endTime":2179.844,"body":"really worried I just bought my"},{"speaker":"Ken Cox","startTime":2179.903,"endTime":2183.735,"body":"first house, I was 24 years old."},{"speaker":"Ken Cox","startTime":2179.903,"endTime":2183.735,"body":"And I'm like, Man, I don't know,"},{"speaker":"Ken Cox","startTime":2182.74,"endTime":2251.95,"body":"Right. What's next, what's next"},{"speaker":"Ken Cox","startTime":2182.74,"endTime":2251.95,"body":"for Ken Cox, what's what's on"},{"speaker":"Ken Cox","startTime":2183.794,"endTime":2187.213,"body":"I might just have to keep this"},{"speaker":"Ken Cox","startTime":2183.794,"endTime":2187.213,"body":"job. And he said, Ken, even"},{"speaker":"Ken Cox","startTime":2187.272,"endTime":2190.809,"body":"birds learn how to eat in the"},{"speaker":"Ken Cox","startTime":2187.272,"endTime":2190.809,"body":"winter. You'll be okay. Right?"},{"speaker":"Ken Cox","startTime":2190.868,"endTime":2194.581,"body":"It will be okay. You'll figure"},{"speaker":"Ken Cox","startTime":2190.868,"endTime":2194.581,"body":"it out. So, so you're right, you"},{"speaker":"Ken Cox","startTime":2194.64,"endTime":2197.941,"body":"might have the bartender a"},{"speaker":"Ken Cox","startTime":2194.64,"endTime":2197.941,"body":"couple extra years, right, to"},{"speaker":"Ken Cox","startTime":2198.0,"endTime":2201.419,"body":"get us started, but you'll"},{"speaker":"Ken Cox","startTime":2198.0,"endTime":2201.419,"body":"figure it out, it will be okay."},{"speaker":"Ken Cox","startTime":2201.478,"endTime":2205.192,"body":"If this is what you really want"},{"speaker":"Ken Cox","startTime":2201.478,"endTime":2205.192,"body":"to do. You'll figure it all out"},{"speaker":"Ken Cox","startTime":2205.251,"endTime":2208.788,"body":"and you'll figure out how to"},{"speaker":"Ken Cox","startTime":2205.251,"endTime":2208.788,"body":"eat. That's all you really have"},{"speaker":"Ken Cox","startTime":2208.847,"endTime":2212.502,"body":"to do. And that was at the time"},{"speaker":"Ken Cox","startTime":2208.847,"endTime":2212.502,"body":"when I needed to move forward."},{"speaker":"Ken Cox","startTime":2212.561,"endTime":2216.097,"body":"Long term, not the greatest"},{"speaker":"Ken Cox","startTime":2212.561,"endTime":2216.097,"body":"advice, because it did put me in"},{"speaker":"Ken Cox","startTime":2216.156,"endTime":2219.811,"body":"a survival mode of, okay, I've"},{"speaker":"Ken Cox","startTime":2216.156,"endTime":2219.811,"body":"got to get my food, I gotta get"},{"speaker":"Ken Cox","startTime":2219.87,"endTime":2223.348,"body":"my food. And it took me actually"},{"speaker":"Ken Cox","startTime":2219.87,"endTime":2223.348,"body":"after his passing before I"},{"speaker":"Ken Cox","startTime":2223.407,"endTime":2227.121,"body":"realized, oh, we need to thrive"},{"speaker":"Ken Cox","startTime":2223.407,"endTime":2227.121,"body":"in this world. This is not just"},{"speaker":"Ken Cox","startTime":2227.18,"endTime":2230.363,"body":"about eating. This is about"},{"speaker":"Ken Cox","startTime":2227.18,"endTime":2230.363,"body":"thriving. And I don't know"},{"speaker":"Ken Cox","startTime":2230.422,"endTime":2233.9,"body":"exactly when that mind shift"},{"speaker":"Ken Cox","startTime":2230.422,"endTime":2233.9,"body":"changed for me. I know that it"},{"speaker":"Ken Cox","startTime":2233.959,"endTime":2237.673,"body":"did finally. It took way longer"},{"speaker":"Ken Cox","startTime":2233.959,"endTime":2237.673,"body":"than it should have. But that's"},{"speaker":"Ken Cox","startTime":2237.731,"endTime":2241.445,"body":"where I'm at today. But knowing"},{"speaker":"Ken Cox","startTime":2237.731,"endTime":2241.445,"body":"that no matter what, if this is"},{"speaker":"Ken Cox","startTime":2241.504,"endTime":2245.041,"body":"what you want to do, you can"},{"speaker":"Ken Cox","startTime":2241.504,"endTime":2245.041,"body":"survive it, takes that survival"},{"speaker":"Ken Cox","startTime":2245.1,"endTime":2247.93,"body":"worry out of your head, you"},{"speaker":"Ken Cox","startTime":2245.1,"endTime":2247.93,"body":"know, you can do it."},{"speaker":"Ken Cox","startTime":2251.95,"endTime":2253.42,"body":"the horizon for 2023?"},{"speaker":"Ken Cox","startTime":2253.66,"endTime":2256.93,"body":"2023 is still a grind year,"},{"speaker":"Ken Cox","startTime":2253.66,"endTime":2256.93,"body":"we've got a couple of projects"},{"speaker":"Ken Cox","startTime":2256.93,"endTime":2261.25,"body":"that are that are growing pretty"},{"speaker":"Ken Cox","startTime":2256.93,"endTime":2261.25,"body":"well, that we're excited about."},{"speaker":"Ken Cox","startTime":2261.28,"endTime":2264.67,"body":"We've got the C-Suite book"},{"speaker":"Ken Cox","startTime":2261.28,"endTime":2264.67,"body":"coming, hopefully coming out in"},{"speaker":"Ken Cox","startTime":2264.67,"endTime":2266.95,"body":"third quarter, I've got a new"},{"speaker":"Ken Cox","startTime":2264.67,"endTime":2266.95,"body":"show coming out in the third"},{"speaker":"Ken Cox","startTime":2266.95,"endTime":2269.17,"body":"quarter, which I'm super excited"},{"speaker":"Ken Cox","startTime":2266.95,"endTime":2269.17,"body":"about. It's called Get to Work"},{"speaker":"Ken Cox","startTime":2269.23,"endTime":2274.57,"body":".TV. And we are currently in the"},{"speaker":"Ken Cox","startTime":2269.23,"endTime":2274.57,"body":"early stages of production. And"},{"speaker":"Ken Cox","startTime":2274.57,"endTime":2278.08,"body":"we've got 10 remarkable"},{"speaker":"Ken Cox","startTime":2274.57,"endTime":2278.08,"body":"entrepreneurs all of different"},{"speaker":"Ken Cox","startTime":2278.08,"endTime":2282.73,"body":"abilities. We've got some that"},{"speaker":"Ken Cox","startTime":2278.08,"endTime":2282.73,"body":"are autistic, some that are down"},{"speaker":"Ken Cox","startTime":2282.73,"endTime":2287.92,"body":"syndrome, I think we've got a"},{"speaker":"Ken Cox","startTime":2282.73,"endTime":2287.92,"body":"blind lawyer in there. So people"},{"speaker":"Ken Cox","startTime":2287.92,"endTime":2292.45,"body":"that have extraordinary or"},{"speaker":"Ken Cox","startTime":2287.92,"endTime":2292.45,"body":"extraordinary, I guess you could"},{"speaker":"Ken Cox","startTime":2292.45,"endTime":2296.77,"body":"say, hurdles that they had to"},{"speaker":"Ken Cox","startTime":2292.45,"endTime":2296.77,"body":"overcome and they they still did"},{"speaker":"Ken Cox","startTime":2296.77,"endTime":2299.29,"body":"the passion that they wanted to"},{"speaker":"Ken Cox","startTime":2296.77,"endTime":2299.29,"body":"do. And kind of changing the"},{"speaker":"Ken Cox","startTime":2299.29,"endTime":2301.45,"body":"narrative of what"},{"speaker":"Ken Cox","startTime":2299.29,"endTime":2301.45,"body":"entrepreneurship is."},{"speaker":"Ken Cox","startTime":2301.45,"endTime":2306.16,"body":"Entrepreneurship can be self"},{"speaker":"Ken Cox","startTime":2301.45,"endTime":2306.16,"body":"sustaining, right? It doesn't"},{"speaker":"Ken Cox","startTime":2306.16,"endTime":2311.74,"body":"have to be the $2, $10, $20"},{"speaker":"Ken Cox","startTime":2306.16,"endTime":2311.74,"body":"million companies, it can be 100"},{"speaker":"Ken Cox","startTime":2311.77,"endTime":2316.69,"body":"$250,000 company with two or"},{"speaker":"Ken Cox","startTime":2311.77,"endTime":2316.69,"body":"three employees. And I feel like"},{"speaker":"Ken Cox","startTime":2316.69,"endTime":2320.56,"body":"as we are going into 23, 24, 25,"},{"speaker":"Ken Cox","startTime":2316.69,"endTime":2320.56,"body":"we're gonna see a lot more of"},{"speaker":"Ken Cox","startTime":2320.56,"endTime":2324.43,"body":"these micro companies, two and"},{"speaker":"Ken Cox","startTime":2320.56,"endTime":2324.43,"body":"three people, companies popping"},{"speaker":"Ken Cox","startTime":2324.43,"endTime":2327.52,"body":"up across the country and people"},{"speaker":"Ken Cox","startTime":2324.43,"endTime":2327.52,"body":"really doing what they love. I"},{"speaker":"Ken Cox","startTime":2327.52,"endTime":2331.51,"body":"think for the first time in"},{"speaker":"Ken Cox","startTime":2327.52,"endTime":2331.51,"body":"history, modern history of the"},{"speaker":"Ken Cox","startTime":2331.51,"endTime":2334.93,"body":"world that we know of people can"},{"speaker":"Ken Cox","startTime":2331.51,"endTime":2334.93,"body":"actually do what they love and"},{"speaker":"Ken Cox","startTime":2334.93,"endTime":2335.62,"body":"make a living."},{"speaker":"Darrell Evans","startTime":2335.0,"endTime":2337.263,"body":"Look. I mean,"},{"speaker":"Darrell Evans","startTime":2335.0,"endTime":2337.263,"body":"it's it's as simple as if you're"},{"speaker":"Darrell Evans","startTime":2337.312,"endTime":2340.166,"body":"making 75 at your job and you"},{"speaker":"Darrell Evans","startTime":2337.312,"endTime":2340.166,"body":"hate it, you're not that far"},{"speaker":"Darrell Evans","startTime":2340.216,"endTime":2343.021,"body":"away from making 75 in your own"},{"speaker":"Darrell Evans","startTime":2340.216,"endTime":2343.021,"body":"business and and actually"},{"speaker":"Darrell Evans","startTime":2343.07,"endTime":2346.17,"body":"enjoying it. So it's very true."},{"speaker":"Darrell Evans","startTime":2343.07,"endTime":2346.17,"body":"And I think a lot of what we've"},{"speaker":"Darrell Evans","startTime":2346.219,"endTime":2349.172,"body":"discussed up to this point is"},{"speaker":"Darrell Evans","startTime":2346.219,"endTime":2349.172,"body":"like there is no such thing as"},{"speaker":"Darrell Evans","startTime":2349.221,"endTime":2351.977,"body":"just don't get caught up in"},{"speaker":"Darrell Evans","startTime":2349.221,"endTime":2351.977,"body":"someone else's definition of"},{"speaker":"Darrell Evans","startTime":2352.026,"endTime":2355.077,"body":"success. Define it for yourself."},{"speaker":"Darrell Evans","startTime":2352.026,"endTime":2355.077,"body":"One thing and as a definition"},{"speaker":"Darrell Evans","startTime":2355.126,"endTime":2358.324,"body":"for myself, when we started this"},{"speaker":"Darrell Evans","startTime":2355.126,"endTime":2358.324,"body":"agency, I was coming out of a 12"},{"speaker":"Darrell Evans","startTime":2358.374,"endTime":2361.277,"body":"year window of a career in the"},{"speaker":"Darrell Evans","startTime":2358.374,"endTime":2361.277,"body":"mortgage industry previously"},{"speaker":"Darrell Evans","startTime":2361.326,"endTime":2364.377,"body":"owned a mortgage company for a"},{"speaker":"Darrell Evans","startTime":2361.326,"endTime":2364.377,"body":"window of time and that of that"},{"speaker":"Darrell Evans","startTime":2364.426,"endTime":2367.33,"body":"journey coming out of 08, 09 The"},{"speaker":"Darrell Evans","startTime":2364.426,"endTime":2367.33,"body":"world knows what the world"},{"speaker":"Darrell Evans","startTime":2367.379,"endTime":2370.282,"body":"happened there. And I just made"},{"speaker":"Darrell Evans","startTime":2367.379,"endTime":2370.282,"body":"some distinctions, no phone"},{"speaker":"Darrell Evans","startTime":2370.331,"endTime":2373.333,"body":"calls, after five o'clock, no"},{"speaker":"Darrell Evans","startTime":2370.331,"endTime":2373.333,"body":"phone calls on weekends. Nobody"},{"speaker":"Darrell Evans","startTime":2373.382,"endTime":2376.286,"body":"gets my cell phone number. I"},{"speaker":"Darrell Evans","startTime":2373.382,"endTime":2376.286,"body":"made some very note every year"},{"speaker":"Darrell Evans","startTime":2376.335,"endTime":2379.386,"body":"there's at least one vacation."},{"speaker":"Darrell Evans","startTime":2376.335,"endTime":2379.386,"body":"Well Darrell, you're a startup,"},{"speaker":"Darrell Evans","startTime":2379.435,"endTime":2382.289,"body":"you guys aren't making that much"},{"speaker":"Darrell Evans","startTime":2379.435,"endTime":2382.289,"body":"money. I'm still taking a"},{"speaker":"Darrell Evans","startTime":2382.338,"endTime":2385.389,"body":"vacation this year. It doesn't"},{"speaker":"Darrell Evans","startTime":2382.338,"endTime":2385.389,"body":"matter. Like you make this what"},{"speaker":"Darrell Evans","startTime":2385.439,"endTime":2388.44,"body":"does success look like to you?"},{"speaker":"Darrell Evans","startTime":2385.439,"endTime":2388.44,"body":"It's being able to define that"},{"speaker":"Darrell Evans","startTime":2388.489,"endTime":2391.245,"body":"and obviously, you can craft"},{"speaker":"Darrell Evans","startTime":2388.489,"endTime":2391.245,"body":"that story any way you want"},{"speaker":"Darrell Evans","startTime":2391.294,"endTime":2394.198,"body":"today, especially in a digital"},{"speaker":"Darrell Evans","startTime":2391.294,"endTime":2394.198,"body":"economy in a place where the"},{"speaker":"Darrell Evans","startTime":2394.247,"endTime":2396.904,"body":"internet is going to be"},{"speaker":"Darrell Evans","startTime":2394.247,"endTime":2396.904,"body":"generally the string that ties"},{"speaker":"Darrell Evans","startTime":2396.953,"endTime":2400.004,"body":"it all together. So Ken, it's"},{"speaker":"Darrell Evans","startTime":2396.953,"endTime":2400.004,"body":"been an absolute pleasure having"},{"speaker":"Darrell Evans","startTime":2400.054,"endTime":2402.17,"body":"you here. Where can people find"},{"speaker":"Darrell Evans","startTime":2400.054,"endTime":2402.17,"body":"you online?"},{"speaker":"Ken Cox","startTime":2402.69,"endTime":2405.96,"body":"The easiest place to"},{"speaker":"Ken Cox","startTime":2402.69,"endTime":2405.96,"body":"find me online is kencox.com or"},{"speaker":"Ken Cox","startTime":2405.99,"endTime":2410.97,"body":"emery.com/kens got links to all"},{"speaker":"Ken Cox","startTime":2405.99,"endTime":2410.97,"body":"of my social profiles and you"},{"speaker":"Ken Cox","startTime":2410.97,"endTime":2414.12,"body":"can find me there, hit me up"},{"speaker":"Ken Cox","startTime":2410.97,"endTime":2414.12,"body":"email me hello@kamcast.com is"},{"speaker":"Ken Cox","startTime":2414.12,"endTime":2416.55,"body":"another way to find me that's"},{"speaker":"Ken Cox","startTime":2414.12,"endTime":2416.55,"body":"got all the companies listed."},{"speaker":"Darrell Evans","startTime":2416.73,"endTime":2419.04,"body":"Good stuff Ken"},{"speaker":"Darrell Evans","startTime":2416.73,"endTime":2419.04,"body":"listen if by chance I know you"},{"speaker":"Darrell Evans","startTime":2419.04,"endTime":2422.07,"body":"got a lot to do I feel your"},{"speaker":"Darrell Evans","startTime":2419.04,"endTime":2422.07,"body":"energy. But if for some reason"},{"speaker":"Darrell Evans","startTime":2422.07,"endTime":2425.73,"body":"today you were you were asked to"},{"speaker":"Darrell Evans","startTime":2422.07,"endTime":2425.73,"body":"to leave this planet and not be"},{"speaker":"Darrell Evans","startTime":2425.73,"endTime":2427.95,"body":"here anymore. What would you"},{"speaker":"Darrell Evans","startTime":2425.73,"endTime":2427.95,"body":"want everyone to remember you"},{"speaker":"Darrell Evans","startTime":2427.95,"endTime":2428.31,"body":"for?"},{"speaker":"Ken Cox","startTime":2428.67,"endTime":2431.79,"body":"That I helped. I helped"},{"speaker":"Ken Cox","startTime":2428.67,"endTime":2431.79,"body":"somebody, hopefully somewhere"},{"speaker":"Ken Cox","startTime":2431.79,"endTime":2434.28,"body":"along the lines that I helped"},{"speaker":"Ken Cox","startTime":2431.79,"endTime":2434.28,"body":"them get over something or"},{"speaker":"Ken Cox","startTime":2434.4,"endTime":2436.86,"body":"inspired them to do something"},{"speaker":"Ken Cox","startTime":2434.4,"endTime":2436.86,"body":"that they wouldn't have done"},{"speaker":"Ken Cox","startTime":2436.86,"endTime":2437.49,"body":"otherwise."},{"speaker":"Darrell Evans","startTime":2437.87,"endTime":2439.88,"body":"I love it. I love"},{"speaker":"Darrell Evans","startTime":2437.87,"endTime":2439.88,"body":"it. Ken we just had a chance to"},{"speaker":"Darrell Evans","startTime":2439.88,"endTime":2442.04,"body":"meet but I can tell from your"},{"speaker":"Darrell Evans","startTime":2439.88,"endTime":2442.04,"body":"energy, your attitude, your"},{"speaker":"Darrell Evans","startTime":2442.04,"endTime":2445.31,"body":"laughter, your humor, your"},{"speaker":"Darrell Evans","startTime":2442.04,"endTime":2445.31,"body":"demeanor. For those that are not"},{"speaker":"Darrell Evans","startTime":2445.31,"endTime":2447.95,"body":"watching this on YouTube, hop"},{"speaker":"Darrell Evans","startTime":2445.31,"endTime":2447.95,"body":"over to the YouTube channel. And"},{"speaker":"Darrell Evans","startTime":2447.95,"endTime":2450.38,"body":"check out this episode. Ken has"},{"speaker":"Darrell Evans","startTime":2447.95,"endTime":2450.38,"body":"been an absolute pleasure."},{"speaker":"Darrell Evans","startTime":2450.41,"endTime":2454.13,"body":"You're a man of many"},{"speaker":"Darrell Evans","startTime":2450.41,"endTime":2454.13,"body":"generosities to continue to go"},{"speaker":"Darrell Evans","startTime":2454.13,"endTime":2457.67,"body":"out and thrive and help"},{"speaker":"Darrell Evans","startTime":2454.13,"endTime":2457.67,"body":"businesses and move and navigate"},{"speaker":"Darrell Evans","startTime":2457.94,"endTime":2461.03,"body":"and still be willing to put up"},{"speaker":"Darrell Evans","startTime":2457.94,"endTime":2461.03,"body":"the grind. Thank you so much for"},{"speaker":"Darrell Evans","startTime":2461.03,"endTime":2462.41,"body":"being here on The MindShift"},{"speaker":"Darrell Evans","startTime":2461.03,"endTime":2462.41,"body":"Podcast."},{"speaker":"Ken Cox","startTime":2462.5,"endTime":2463.49,"body":"Thank you so much."},{"speaker":"The MindShift Podcast","startTime":2470.02,"endTime":2742.99,"body":"Hey, my"},{"speaker":"The MindShift Podcast","startTime":2470.02,"endTime":2742.99,"body":"friend. Thanks again for"},{"speaker":"The MindShift Podcast","startTime":2742.99,"endTime":2745.66,"body":"listening to today's episode of"},{"speaker":"The MindShift Podcast","startTime":2742.99,"endTime":2745.66,"body":"the mind shift podcast. Listen,"},{"speaker":"The MindShift Podcast","startTime":2745.66,"endTime":2748.9,"body":"let's not have the conversation"},{"speaker":"The MindShift Podcast","startTime":2745.66,"endTime":2748.9,"body":"in here. Connect with me on"},{"speaker":"The MindShift Podcast","startTime":2748.9,"endTime":2752.98,"body":"social @mrdarrellevans on almost"},{"speaker":"The MindShift Podcast","startTime":2748.9,"endTime":2752.98,"body":"all the platforms, with the"},{"speaker":"The MindShift Podcast","startTime":2752.98,"endTime":2755.68,"body":"exception of Facebook. My"},{"speaker":"The MindShift Podcast","startTime":2752.98,"endTime":2755.68,"body":"Facebook fan page is"},{"speaker":"The MindShift Podcast","startTime":2756.43,"endTime":2760.3,"body":"@darrellevansfan. Until next"},{"speaker":"The MindShift Podcast","startTime":2756.43,"endTime":2760.3,"body":"week, remember you're just one"},{"speaker":"The MindShift Podcast","startTime":2760.3,"endTime":2762.94,"body":"shift away from the breakthrough"},{"speaker":"The MindShift Podcast","startTime":2760.3,"endTime":2762.94,"body":"you're looking for."}]}