{"version":"1.0.0","segments":[{"speaker":"Darrell Evans","startTime":0.42,"endTime":1.92,"body":"Hey everyone,"},{"speaker":"Darrell Evans","startTime":0.42,"endTime":1.92,"body":"welcome back to The MindShift"},{"speaker":"Darrell Evans","startTime":1.92,"endTime":6.66,"body":"Podcast. Guess who I am? Yep."},{"speaker":"Darrell Evans","startTime":1.92,"endTime":6.66,"body":"I'm Darrell. I'm the host. Let's"},{"speaker":"Darrell Evans","startTime":6.66,"endTime":9.15,"body":"get started. Listen, have you"},{"speaker":"Darrell Evans","startTime":6.66,"endTime":9.15,"body":"ever struggled if you're a"},{"speaker":"Darrell Evans","startTime":9.15,"endTime":12.27,"body":"business owner to get exposure"},{"speaker":"Darrell Evans","startTime":9.15,"endTime":12.27,"body":"for your business to really grow"},{"speaker":"Darrell Evans","startTime":12.27,"endTime":15.54,"body":"your brand awareness, and the"},{"speaker":"Darrell Evans","startTime":12.27,"endTime":15.54,"body":"status that you have in the"},{"speaker":"Darrell Evans","startTime":15.54,"endTime":18.66,"body":"marketplace, sometimes people"},{"speaker":"Darrell Evans","startTime":15.54,"endTime":18.66,"body":"use the word thought leadership,"},{"speaker":"Darrell Evans","startTime":18.9,"endTime":22.2,"body":"the authority, the trusted"},{"speaker":"Darrell Evans","startTime":18.9,"endTime":22.2,"body":"adviser. Why is it important?"},{"speaker":"Darrell Evans","startTime":22.2,"endTime":24.6,"body":"Well, you need to streamline"},{"speaker":"Darrell Evans","startTime":22.2,"endTime":24.6,"body":"your marketing efforts. So you"},{"speaker":"Darrell Evans","startTime":24.6,"endTime":27.96,"body":"can bring in more customers,"},{"speaker":"Darrell Evans","startTime":24.6,"endTime":27.96,"body":"increase the returns of your"},{"speaker":"Darrell Evans","startTime":27.96,"endTime":31.56,"body":"publicity, your media spend,"},{"speaker":"Darrell Evans","startTime":27.96,"endTime":31.56,"body":"your paid advertising, really"},{"speaker":"Darrell Evans","startTime":31.59,"endTime":34.23,"body":"all of the effort of your"},{"speaker":"Darrell Evans","startTime":31.59,"endTime":34.23,"body":"campaigns so that you can"},{"speaker":"Darrell Evans","startTime":34.23,"endTime":37.41,"body":"maximize the return on"},{"speaker":"Darrell Evans","startTime":34.23,"endTime":37.41,"body":"investment, right. Return"},{"speaker":"Darrell Evans","startTime":37.41,"endTime":39.6,"body":"investment in marketing seems to"},{"speaker":"Darrell Evans","startTime":37.41,"endTime":39.6,"body":"be the biggest challenge that I"},{"speaker":"Darrell Evans","startTime":39.6,"endTime":43.23,"body":"hear about in my agency. So what"},{"speaker":"Darrell Evans","startTime":39.6,"endTime":43.23,"body":"I did today was I decided to"},{"speaker":"Darrell Evans","startTime":43.23,"endTime":47.55,"body":"invite a friend of mine named"},{"speaker":"Darrell Evans","startTime":43.23,"endTime":47.55,"body":"Anika Jackson to the show. She"},{"speaker":"Darrell Evans","startTime":47.55,"endTime":51.6,"body":"is the founder of Your Brand"},{"speaker":"Darrell Evans","startTime":47.55,"endTime":51.6,"body":"Amplified, which is a marketing"},{"speaker":"Darrell Evans","startTime":51.6,"endTime":53.94,"body":"and communications firm"},{"speaker":"Darrell Evans","startTime":51.6,"endTime":53.94,"body":"dedicated to helping small"},{"speaker":"Darrell Evans","startTime":53.94,"endTime":57.3,"body":"businesses and entrepreneurs"},{"speaker":"Darrell Evans","startTime":53.94,"endTime":57.3,"body":"maximize their budgets and"},{"speaker":"Darrell Evans","startTime":57.3,"endTime":61.92,"body":"achieve their goals with now"},{"speaker":"Darrell Evans","startTime":57.3,"endTime":61.92,"body":"over a decade of experience in"},{"speaker":"Darrell Evans","startTime":61.92,"endTime":65.13,"body":"experiential marketing, public"},{"speaker":"Darrell Evans","startTime":61.92,"endTime":65.13,"body":"relations, digital marketing,"},{"speaker":"Darrell Evans","startTime":65.19,"endTime":70.17,"body":"and influencer relations, Anika"},{"speaker":"Darrell Evans","startTime":65.19,"endTime":70.17,"body":"is an expert in this field. In"},{"speaker":"Darrell Evans","startTime":70.2,"endTime":73.83,"body":"addition to her professional"},{"speaker":"Darrell Evans","startTime":70.2,"endTime":73.83,"body":"pursuits, Anika is also a"},{"speaker":"Darrell Evans","startTime":73.83,"endTime":77.49,"body":"philanthropist, community"},{"speaker":"Darrell Evans","startTime":73.83,"endTime":77.49,"body":"volunteer and founding board"},{"speaker":"Darrell Evans","startTime":77.49,"endTime":82.26,"body":"member of Learn, Grow, Lead."},{"speaker":"Darrell Evans","startTime":77.49,"endTime":82.26,"body":"She's also a part time graduate"},{"speaker":"Darrell Evans","startTime":82.26,"endTime":85.86,"body":"school professor at USC"},{"speaker":"Darrell Evans","startTime":82.26,"endTime":85.86,"body":"Annenberg School for"},{"speaker":"Darrell Evans","startTime":85.86,"endTime":87.48,"body":"Communication and Journalism."},{"speaker":"The MindShift Podcast","startTime":87.0,"endTime":91.92,"body":"This is"},{"speaker":"The MindShift Podcast","startTime":87.0,"endTime":91.92,"body":"The MindShift Podcast where we"},{"speaker":"The MindShift Podcast","startTime":91.92,"endTime":95.1,"body":"share real stories, real"},{"speaker":"The MindShift Podcast","startTime":91.92,"endTime":95.1,"body":"strategies that will help you"},{"speaker":"The MindShift Podcast","startTime":95.13,"endTime":99.0,"body":"find real success. This is the"},{"speaker":"The MindShift Podcast","startTime":95.13,"endTime":99.0,"body":"place to hear from people just"},{"speaker":"The MindShift Podcast","startTime":99.0,"endTime":102.3,"body":"like you who've taken their"},{"speaker":"The MindShift Podcast","startTime":99.0,"endTime":102.3,"body":"ideas, goals, and dreams from a"},{"speaker":"The MindShift Podcast","startTime":102.3,"endTime":105.12,"body":"point of inspiration to"},{"speaker":"The MindShift Podcast","startTime":102.3,"endTime":105.12,"body":"realization, or when life"},{"speaker":"The MindShift Podcast","startTime":105.12,"endTime":108.63,"body":"knocked them down from a point"},{"speaker":"The MindShift Podcast","startTime":105.12,"endTime":108.63,"body":"of breakdown to breakthrough."},{"speaker":"The MindShift Podcast","startTime":109.08,"endTime":111.69,"body":"I'm your host, Darrell Evans."},{"speaker":"The MindShift Podcast","startTime":109.08,"endTime":111.69,"body":"Let's get started with today's"},{"speaker":"The MindShift Podcast","startTime":111.69,"endTime":112.14,"body":"episode."},{"speaker":"Darrell Evans","startTime":116.82,"endTime":119.67,"body":"I am excited to"},{"speaker":"Darrell Evans","startTime":116.82,"endTime":119.67,"body":"have Anika here on the show to"},{"speaker":"Darrell Evans","startTime":119.67,"endTime":124.92,"body":"talk more about how you can"},{"speaker":"Darrell Evans","startTime":119.67,"endTime":124.92,"body":"amplify your brand. And I want"},{"speaker":"Darrell Evans","startTime":124.92,"endTime":128.61,"body":"to thank her in advance because"},{"speaker":"Darrell Evans","startTime":124.92,"endTime":128.61,"body":"I had been on a couple of shows"},{"speaker":"Darrell Evans","startTime":128.61,"endTime":133.08,"body":"that she produces in the past."},{"speaker":"Darrell Evans","startTime":128.61,"endTime":133.08,"body":"And so the shoe is on your foot"},{"speaker":"Darrell Evans","startTime":133.08,"endTime":135.21,"body":"Anika, welcome to The MindShift"},{"speaker":"Darrell Evans","startTime":133.08,"endTime":135.21,"body":"Podcast."},{"speaker":"Anika Jackson","startTime":135.3,"endTime":137.64,"body":"Thank you so"},{"speaker":"Anika Jackson","startTime":135.3,"endTime":137.64,"body":"much. Pleasure to be here. I"},{"speaker":"Anika Jackson","startTime":137.64,"endTime":138.93,"body":"always love talking to you,"},{"speaker":"Anika Jackson","startTime":137.64,"endTime":138.93,"body":"Darrell."},{"speaker":"Darrell Evans","startTime":140.04,"endTime":145.8,"body":"quick, Your Brand"},{"speaker":"Darrell Evans","startTime":140.04,"endTime":145.8,"body":"Amplified is your business. And"},{"speaker":"Darrell Evans","startTime":145.89,"endTime":156.63,"body":"you have a new program coming"},{"speaker":"Darrell Evans","startTime":145.89,"endTime":156.63,"body":"out where you are going to be"},{"speaker":"Darrell Evans","startTime":156.66,"endTime":160.11,"body":"helping businesses in an"},{"speaker":"Darrell Evans","startTime":156.66,"endTime":160.11,"body":"entirely new way. Let's start"},{"speaker":"Darrell Evans","startTime":160.14,"endTime":161.88,"body":"there. And then we'll unpack"},{"speaker":"Darrell Evans","startTime":160.14,"endTime":161.88,"body":"everything."},{"speaker":"Anika Jackson","startTime":161.0,"endTime":163.539,"body":"Alright, yeah, so"},{"speaker":"Anika Jackson","startTime":161.0,"endTime":163.539,"body":"the new program is called The"},{"speaker":"Anika Jackson","startTime":163.593,"endTime":166.51,"body":"Brand Amplifier. It's"},{"speaker":"Anika Jackson","startTime":163.593,"endTime":166.51,"body":"essentially there's three parts,"},{"speaker":"Anika Jackson","startTime":166.564,"endTime":169.968,"body":"there is the part for people who"},{"speaker":"Anika Jackson","startTime":166.564,"endTime":169.968,"body":"really want to learn all about"},{"speaker":"Anika Jackson","startTime":170.022,"endTime":173.21,"body":"branding, and how to use their"},{"speaker":"Anika Jackson","startTime":170.022,"endTime":173.21,"body":"brand messaging for their PR"},{"speaker":"Anika Jackson","startTime":173.264,"endTime":176.667,"body":"messaging and their PR pitches"},{"speaker":"Anika Jackson","startTime":173.264,"endTime":176.667,"body":"and their marketing messages how"},{"speaker":"Anika Jackson","startTime":176.722,"endTime":180.017,"body":"they want to handle their social"},{"speaker":"Anika Jackson","startTime":176.722,"endTime":180.017,"body":"media. So it really takes it"},{"speaker":"Anika Jackson","startTime":180.071,"endTime":182.989,"body":"back to that that core"},{"speaker":"Anika Jackson","startTime":180.071,"endTime":182.989,"body":"foundation work of who are you?"},{"speaker":"Anika Jackson","startTime":183.043,"endTime":186.555,"body":"How do you show up in the world?"},{"speaker":"Anika Jackson","startTime":183.043,"endTime":186.555,"body":"What is your superpower? What do"},{"speaker":"Anika Jackson","startTime":186.609,"endTime":189.796,"body":"you do differently than every"},{"speaker":"Anika Jackson","startTime":186.609,"endTime":189.796,"body":"other company like you in the"},{"speaker":"Anika Jackson","startTime":189.85,"endTime":193.038,"body":"world? And then how do we take"},{"speaker":"Anika Jackson","startTime":189.85,"endTime":193.038,"body":"that and turn it into really"},{"speaker":"Anika Jackson","startTime":193.092,"endTime":196.063,"body":"compelling messages that"},{"speaker":"Anika Jackson","startTime":193.092,"endTime":196.063,"body":"audiences will respond to. And"},{"speaker":"Anika Jackson","startTime":196.117,"endTime":199.467,"body":"so there's, there's the online"},{"speaker":"Anika Jackson","startTime":196.117,"endTime":199.467,"body":"part, there's the part where we"},{"speaker":"Anika Jackson","startTime":199.521,"endTime":202.601,"body":"also do coaching sessions and"},{"speaker":"Anika Jackson","startTime":199.521,"endTime":202.601,"body":"group sessions. So somebody"},{"speaker":"Anika Jackson","startTime":202.655,"endTime":205.734,"body":"doesn't have to feel like"},{"speaker":"Anika Jackson","startTime":202.655,"endTime":205.734,"body":"they're doing it alone. They're"},{"speaker":"Anika Jackson","startTime":205.788,"endTime":209.138,"body":"doing it on journey with us. And"},{"speaker":"Anika Jackson","startTime":205.788,"endTime":209.138,"body":"then there's also the kind of"},{"speaker":"Anika Jackson","startTime":209.192,"endTime":212.596,"body":"complete package, which is, and"},{"speaker":"Anika Jackson","startTime":209.192,"endTime":212.596,"body":"this is because a lot of people"},{"speaker":"Anika Jackson","startTime":212.65,"endTime":216.054,"body":"have come to me for PR and they"},{"speaker":"Anika Jackson","startTime":212.65,"endTime":216.054,"body":"don't even they have their idea"},{"speaker":"Anika Jackson","startTime":216.108,"endTime":219.187,"body":"for their business, but they"},{"speaker":"Anika Jackson","startTime":216.108,"endTime":219.187,"body":"might not have the logo that"},{"speaker":"Anika Jackson","startTime":219.241,"endTime":222.645,"body":"they want. They might not have a"},{"speaker":"Anika Jackson","startTime":219.241,"endTime":222.645,"body":"website, they may not have all"},{"speaker":"Anika Jackson","startTime":222.699,"endTime":226.049,"body":"the other stuff that they need."},{"speaker":"Anika Jackson","startTime":222.699,"endTime":226.049,"body":"Because not only are customers"},{"speaker":"Anika Jackson","startTime":226.103,"endTime":229.182,"body":"going to be looking at your"},{"speaker":"Anika Jackson","startTime":226.103,"endTime":229.182,"body":"website, at your social media"},{"speaker":"Anika Jackson","startTime":229.236,"endTime":232.532,"body":"for that social proof that you"},{"speaker":"Anika Jackson","startTime":229.236,"endTime":232.532,"body":"do exist, but journalists also"},{"speaker":"Anika Jackson","startTime":232.586,"endTime":235.665,"body":"look at those things to make"},{"speaker":"Anika Jackson","startTime":232.586,"endTime":235.665,"body":"sure that going back to your"},{"speaker":"Anika Jackson","startTime":235.72,"endTime":238.907,"body":"words about being a thought"},{"speaker":"Anika Jackson","startTime":235.72,"endTime":238.907,"body":"leader and having that presence"},{"speaker":"Anika Jackson","startTime":238.961,"endTime":241.933,"body":"in the marketplace. So the"},{"speaker":"Anika Jackson","startTime":238.961,"endTime":241.933,"body":"complete package, we look at"},{"speaker":"Anika Jackson","startTime":241.987,"endTime":245.39,"body":"your branding, we do overhauls,"},{"speaker":"Anika Jackson","startTime":241.987,"endTime":245.39,"body":"we'll create new logos. We work"},{"speaker":"Anika Jackson","startTime":245.444,"endTime":248.686,"body":"with some of our partners to"},{"speaker":"Anika Jackson","startTime":245.444,"endTime":248.686,"body":"build new website, make sure we"},{"speaker":"Anika Jackson","startTime":248.74,"endTime":252.252,"body":"have SEO content running for you"},{"speaker":"Anika Jackson","startTime":248.74,"endTime":252.252,"body":"those important backlinks that I"},{"speaker":"Anika Jackson","startTime":252.306,"endTime":255.44,"body":"know you do a lot of work with"},{"speaker":"Anika Jackson","startTime":252.306,"endTime":255.44,"body":"Darrell. And then we do two"},{"speaker":"Anika Jackson","startTime":255.494,"endTime":258.843,"body":"months of PR and also help with"},{"speaker":"Anika Jackson","startTime":255.494,"endTime":258.843,"body":"social media. So what are your"},{"speaker":"Anika Jackson","startTime":258.897,"endTime":261.815,"body":"content pillars on your social?"},{"speaker":"Anika Jackson","startTime":258.897,"endTime":261.815,"body":"How are you using them"},{"speaker":"Anika Jackson","startTime":261.869,"endTime":265.327,"body":"effectively? And we help create"},{"speaker":"Anika Jackson","startTime":261.869,"endTime":265.327,"body":"a content calendar and then some"},{"speaker":"Anika Jackson","startTime":265.381,"endTime":267.11,"body":"templates that somebody can use."},{"speaker":"Darrell Evans","startTime":267.23,"endTime":268.88,"body":"Sounds pretty"},{"speaker":"Darrell Evans","startTime":267.23,"endTime":268.88,"body":"comprehensive, right?"},{"speaker":"Anika Jackson","startTime":268.88,"endTime":272.03,"body":"We try, we try."},{"speaker":"Anika Jackson","startTime":268.88,"endTime":272.03,"body":"It's and it really did come out"},{"speaker":"Anika Jackson","startTime":272.03,"endTime":276.35,"body":"of when I started my agency,"},{"speaker":"Anika Jackson","startTime":272.03,"endTime":276.35,"body":"realizing, wow, we have clients"},{"speaker":"Anika Jackson","startTime":276.35,"endTime":279.17,"body":"who don't have all these steps"},{"speaker":"Anika Jackson","startTime":276.35,"endTime":279.17,"body":"in place and for us to do our"},{"speaker":"Anika Jackson","startTime":279.17,"endTime":282.23,"body":"job properly, they really need"},{"speaker":"Anika Jackson","startTime":279.17,"endTime":282.23,"body":"to understand who they are as a"},{"speaker":"Anika Jackson","startTime":282.23,"endTime":285.02,"body":"brand and as a business and they"},{"speaker":"Anika Jackson","startTime":282.23,"endTime":285.02,"body":"need to be able to speak to that"},{"speaker":"Anika Jackson","startTime":285.23,"endTime":288.11,"body":"the same way we're going to be"},{"speaker":"Anika Jackson","startTime":285.23,"endTime":288.11,"body":"pitching it to journalists. So"},{"speaker":"Anika Jackson","startTime":288.11,"endTime":290.18,"body":"it really started out of that"},{"speaker":"Anika Jackson","startTime":288.11,"endTime":290.18,"body":"and the fact that my background"},{"speaker":"Anika Jackson","startTime":290.18,"endTime":292.22,"body":"was marketing before I went into"},{"speaker":"Anika Jackson","startTime":290.18,"endTime":292.22,"body":"the world of PR."},{"speaker":"Darrell Evans","startTime":292.43,"endTime":295.46,"body":"Yeah, let me ask"},{"speaker":"Darrell Evans","startTime":292.43,"endTime":295.46,"body":"this question. Yeah, define in"},{"speaker":"Darrell Evans","startTime":295.46,"endTime":297.05,"body":"your words, a brand."},{"speaker":"Anika Jackson","startTime":298.83,"endTime":301.56,"body":"A lot of people"},{"speaker":"Anika Jackson","startTime":298.83,"endTime":301.56,"body":"think a brand is a logo. It's"},{"speaker":"Anika Jackson","startTime":301.56,"endTime":304.86,"body":"not, a logo is just a"},{"speaker":"Anika Jackson","startTime":301.56,"endTime":304.86,"body":"representation a mark of your"},{"speaker":"Anika Jackson","startTime":304.86,"endTime":308.64,"body":"brand. Your brand and compasses,"},{"speaker":"Anika Jackson","startTime":304.86,"endTime":308.64,"body":"yes, the logo, your brand"},{"speaker":"Anika Jackson","startTime":308.64,"endTime":311.91,"body":"colors, your identity, that"},{"speaker":"Anika Jackson","startTime":308.64,"endTime":311.91,"body":"piece of things so that people"},{"speaker":"Anika Jackson","startTime":311.91,"endTime":314.46,"body":"recognize who you are and the"},{"speaker":"Anika Jackson","startTime":311.91,"endTime":314.46,"body":"feeling the colors that you use"},{"speaker":"Anika Jackson","startTime":314.49,"endTime":317.76,"body":"with using color psychology can"},{"speaker":"Anika Jackson","startTime":314.49,"endTime":317.76,"body":"evoke the emotions you want. But"},{"speaker":"Anika Jackson","startTime":317.76,"endTime":321.66,"body":"the brand really is, who are you"},{"speaker":"Anika Jackson","startTime":317.76,"endTime":321.66,"body":"in the world? What are you doing"},{"speaker":"Anika Jackson","startTime":321.66,"endTime":325.38,"body":"differently? What problem are"},{"speaker":"Anika Jackson","startTime":321.66,"endTime":325.38,"body":"you solving for people? So it's"},{"speaker":"Anika Jackson","startTime":325.38,"endTime":328.32,"body":"really fun to get into these"},{"speaker":"Anika Jackson","startTime":325.38,"endTime":328.32,"body":"exercises and really dig into"},{"speaker":"Anika Jackson","startTime":328.32,"endTime":331.41,"body":"this. And people have these big"},{"speaker":"Anika Jackson","startTime":328.32,"endTime":331.41,"body":"aha moments when we go through"},{"speaker":"Anika Jackson","startTime":331.41,"endTime":334.65,"body":"this process. And they're like,"},{"speaker":"Anika Jackson","startTime":331.41,"endTime":334.65,"body":"Oh, I didn't think about myself"},{"speaker":"Anika Jackson","startTime":334.65,"endTime":337.08,"body":"like that. And you're like,"},{"speaker":"Anika Jackson","startTime":334.65,"endTime":337.08,"body":"Yeah, you really are amazing."},{"speaker":"Anika Jackson","startTime":337.08,"endTime":339.84,"body":"And here's why. And this is what"},{"speaker":"Anika Jackson","startTime":337.08,"endTime":339.84,"body":"I heard you say that you don't"},{"speaker":"Anika Jackson","startTime":339.84,"endTime":341.19,"body":"even realize that you're saying."},{"speaker":"Darrell Evans","startTime":341.34,"endTime":343.29,"body":"When someone is"},{"speaker":"Darrell Evans","startTime":341.34,"endTime":343.29,"body":"sitting awake at night, 11"},{"speaker":"Darrell Evans","startTime":343.29,"endTime":345.81,"body":"o'clock at night, they'd rather"},{"speaker":"Darrell Evans","startTime":343.29,"endTime":345.81,"body":"be asleep., they're not asleep?"},{"speaker":"Darrell Evans","startTime":345.87,"endTime":349.11,"body":"What is that one thing, or what"},{"speaker":"Darrell Evans","startTime":345.87,"endTime":349.11,"body":"are the top two or three things"},{"speaker":"Darrell Evans","startTime":349.11,"endTime":351.96,"body":"that you've seen, in your"},{"speaker":"Darrell Evans","startTime":349.11,"endTime":351.96,"body":"experience tend to be what's"},{"speaker":"Darrell Evans","startTime":351.96,"endTime":355.11,"body":"keeping them awake? One of them"},{"speaker":"Darrell Evans","startTime":351.96,"endTime":355.11,"body":"you might have alluded to, but"},{"speaker":"Darrell Evans","startTime":355.47,"endTime":358.44,"body":"it's 11 o'clock, they'd like to"},{"speaker":"Darrell Evans","startTime":355.47,"endTime":358.44,"body":"be asleep. And they're like ugh"},{"speaker":"Darrell Evans","startTime":358.44,"endTime":361.11,"body":"it's just on my mind. What are"},{"speaker":"Darrell Evans","startTime":358.44,"endTime":361.11,"body":"those top three problems that"},{"speaker":"Darrell Evans","startTime":361.11,"endTime":361.8,"body":"they're thinking about?"},{"speaker":"Anika Jackson","startTime":362.02,"endTime":365.14,"body":"It's very apropos"},{"speaker":"Anika Jackson","startTime":362.02,"endTime":365.14,"body":"that we're on the mind shift"},{"speaker":"Anika Jackson","startTime":365.14,"endTime":370.54,"body":"podcast, because mindset is that"},{"speaker":"Anika Jackson","startTime":365.14,"endTime":370.54,"body":"number one thing, a lot of"},{"speaker":"Anika Jackson","startTime":370.54,"endTime":372.37,"body":"people like, well, I want to"},{"speaker":"Anika Jackson","startTime":370.54,"endTime":372.37,"body":"start the business, but I don't"},{"speaker":"Anika Jackson","startTime":372.37,"endTime":374.56,"body":"want to represent it. I don't"},{"speaker":"Anika Jackson","startTime":372.37,"endTime":374.56,"body":"want to talk about it. I don't"},{"speaker":"Anika Jackson","startTime":374.56,"endTime":379.42,"body":"want to be the the forward"},{"speaker":"Anika Jackson","startTime":374.56,"endTime":379.42,"body":"facing person of my company. And"},{"speaker":"Anika Jackson","startTime":379.84,"endTime":383.5,"body":"for big companies that Coca"},{"speaker":"Anika Jackson","startTime":379.84,"endTime":383.5,"body":"Cola's, Pepsi's, you know, the"},{"speaker":"Anika Jackson","startTime":383.5,"endTime":386.77,"body":"big brands of the world. Sure,"},{"speaker":"Anika Jackson","startTime":383.5,"endTime":386.77,"body":"you don't need to do that. But"},{"speaker":"Anika Jackson","startTime":386.77,"endTime":389.08,"body":"if you're like most of the"},{"speaker":"Anika Jackson","startTime":386.77,"endTime":389.08,"body":"companies, nonprofits,"},{"speaker":"Anika Jackson","startTime":389.11,"endTime":391.93,"body":"organizations that I work with,"},{"speaker":"Anika Jackson","startTime":389.11,"endTime":391.93,"body":"you are an individual"},{"speaker":"Anika Jackson","startTime":391.93,"endTime":394.57,"body":"entrepreneur, you are you have a"},{"speaker":"Anika Jackson","startTime":391.93,"endTime":394.57,"body":"small to medium sized business,"},{"speaker":"Anika Jackson","startTime":394.69,"endTime":397.96,"body":"it is so important and so vital"},{"speaker":"Anika Jackson","startTime":394.69,"endTime":397.96,"body":"that you're willing to step into"},{"speaker":"Anika Jackson","startTime":397.96,"endTime":402.31,"body":"that role. So it takes time to"},{"speaker":"Anika Jackson","startTime":397.96,"endTime":402.31,"body":"change. You know, we take baby"},{"speaker":"Anika Jackson","startTime":402.31,"endTime":404.32,"body":"steps, sometimes when we're"},{"speaker":"Anika Jackson","startTime":402.31,"endTime":404.32,"body":"starting people on this journey,"},{"speaker":"Anika Jackson","startTime":404.32,"endTime":407.68,"body":"maybe we'll start them out with"},{"speaker":"Anika Jackson","startTime":404.32,"endTime":407.68,"body":"some small podcasts and smaller"},{"speaker":"Anika Jackson","startTime":407.68,"endTime":410.89,"body":"interviews blogs before, so they"},{"speaker":"Anika Jackson","startTime":407.68,"endTime":410.89,"body":"get comfortable talking about"},{"speaker":"Anika Jackson","startTime":410.89,"endTime":414.01,"body":"themselves. That is the number"},{"speaker":"Anika Jackson","startTime":410.89,"endTime":414.01,"body":"one thing. They're, they feel"},{"speaker":"Anika Jackson","startTime":414.01,"endTime":416.71,"body":"like they can have a brand but"},{"speaker":"Anika Jackson","startTime":414.01,"endTime":416.71,"body":"hey don't want to represent it."},{"speaker":"Anika Jackson","startTime":416.71,"endTime":419.47,"body":"And they don't feel that they"},{"speaker":"Anika Jackson","startTime":416.71,"endTime":419.47,"body":"have the confidence and the"},{"speaker":"Anika Jackson","startTime":419.47,"endTime":423.46,"body":"competence to correctly speak."},{"speaker":"Anika Jackson","startTime":419.47,"endTime":423.46,"body":"And we know that public speaking"},{"speaker":"Anika Jackson","startTime":423.49,"endTime":427.78,"body":"is more people's fear than"},{"speaker":"Anika Jackson","startTime":423.49,"endTime":427.78,"body":"death. Right? So it's a big"},{"speaker":"Anika Jackson","startTime":427.78,"endTime":430.63,"body":"thing for people to overcome. So"},{"speaker":"Anika Jackson","startTime":427.78,"endTime":430.63,"body":"I think that's the number one"},{"speaker":"Anika Jackson","startTime":430.63,"endTime":432.85,"body":"thing making sure they're really"},{"speaker":"Anika Jackson","startTime":430.63,"endTime":432.85,"body":"clear on who their customers"},{"speaker":"Anika Jackson","startTime":432.85,"endTime":435.34,"body":"are. And this changes all the"},{"speaker":"Anika Jackson","startTime":432.85,"endTime":435.34,"body":"time, right? I mean, you and I"},{"speaker":"Anika Jackson","startTime":435.34,"endTime":437.38,"body":"were just talking about how"},{"speaker":"Anika Jackson","startTime":435.34,"endTime":437.38,"body":"we're both niching down in our"},{"speaker":"Anika Jackson","startTime":437.38,"endTime":440.02,"body":"businesses, to really make sure"},{"speaker":"Anika Jackson","startTime":437.38,"endTime":440.02,"body":"that we're reaching the people"},{"speaker":"Anika Jackson","startTime":440.02,"endTime":442.6,"body":"that we want to work with, and"},{"speaker":"Anika Jackson","startTime":440.02,"endTime":442.6,"body":"that we know we can have the"},{"speaker":"Anika Jackson","startTime":442.6,"endTime":445.93,"body":"best results for. Right? It's a"},{"speaker":"Anika Jackson","startTime":442.6,"endTime":445.93,"body":"constant process. But you really"},{"speaker":"Anika Jackson","startTime":445.93,"endTime":449.26,"body":"have to know who your customer"},{"speaker":"Anika Jackson","startTime":445.93,"endTime":449.26,"body":"personas, everything from, what"},{"speaker":"Anika Jackson","startTime":449.26,"endTime":451.66,"body":"do they wear? What kind of music"},{"speaker":"Anika Jackson","startTime":449.26,"endTime":451.66,"body":"do they listen to? How old are"},{"speaker":"Anika Jackson","startTime":451.66,"endTime":454.0,"body":"they what foods they like to"},{"speaker":"Anika Jackson","startTime":451.66,"endTime":454.0,"body":"eat? Do they have kids? Where do"},{"speaker":"Anika Jackson","startTime":454.0,"endTime":457.0,"body":"they go on vacation? All those"},{"speaker":"Anika Jackson","startTime":454.0,"endTime":457.0,"body":"details can help you figure out"},{"speaker":"Anika Jackson","startTime":457.0,"endTime":461.11,"body":"how to message to those"},{"speaker":"Anika Jackson","startTime":457.0,"endTime":461.11,"body":"customers better. And it's not"},{"speaker":"Anika Jackson","startTime":461.11,"endTime":464.08,"body":"only to the customers or clients"},{"speaker":"Anika Jackson","startTime":461.11,"endTime":464.08,"body":"for your business or service."},{"speaker":"Anika Jackson","startTime":464.29,"endTime":467.44,"body":"But we also take that stuff and"},{"speaker":"Anika Jackson","startTime":464.29,"endTime":467.44,"body":"that's what we present to"},{"speaker":"Anika Jackson","startTime":467.44,"endTime":470.92,"body":"journalists, because journalists"},{"speaker":"Anika Jackson","startTime":467.44,"endTime":470.92,"body":"are also consumers, and they"},{"speaker":"Anika Jackson","startTime":470.92,"endTime":472.93,"body":"want to write about things that"},{"speaker":"Anika Jackson","startTime":470.92,"endTime":472.93,"body":"they get excited about and"},{"speaker":"Anika Jackson","startTime":472.93,"endTime":477.37,"body":"brands that they believe in. So"},{"speaker":"Anika Jackson","startTime":472.93,"endTime":477.37,"body":"I'd say the mindset, really"},{"speaker":"Anika Jackson","startTime":477.37,"endTime":480.1,"body":"making sure that you know, your"},{"speaker":"Anika Jackson","startTime":477.37,"endTime":480.1,"body":"customer base and who you're"},{"speaker":"Anika Jackson","startTime":480.1,"endTime":483.58,"body":"targeting. And then I mean, just"},{"speaker":"Anika Jackson","startTime":480.1,"endTime":483.58,"body":"really knowing who your brand"},{"speaker":"Anika Jackson","startTime":483.58,"endTime":487.33,"body":"is, if you don't have that"},{"speaker":"Anika Jackson","startTime":483.58,"endTime":487.33,"body":"elevator pitch, if you don't"},{"speaker":"Anika Jackson","startTime":487.33,"endTime":489.67,"body":"have that brand statement, if"},{"speaker":"Anika Jackson","startTime":487.33,"endTime":489.67,"body":"you're not working on refining"},{"speaker":"Anika Jackson","startTime":489.67,"endTime":493.24,"body":"that. It's really hard for us"},{"speaker":"Anika Jackson","startTime":489.67,"endTime":493.24,"body":"and I've had many people come"},{"speaker":"Anika Jackson","startTime":493.24,"endTime":496.72,"body":"who are like, Okay, I'm in HR"},{"speaker":"Anika Jackson","startTime":493.24,"endTime":496.72,"body":"right now. But I really want to"},{"speaker":"Anika Jackson","startTime":496.72,"endTime":500.98,"body":"be a mental health advocate. And"},{"speaker":"Anika Jackson","startTime":496.72,"endTime":500.98,"body":"they don't understand how they"},{"speaker":"Anika Jackson","startTime":500.98,"endTime":503.74,"body":"can use one to transition to the"},{"speaker":"Anika Jackson","startTime":500.98,"endTime":503.74,"body":"other, they just want to"},{"speaker":"Anika Jackson","startTime":503.74,"endTime":505.57,"body":"immediately go into the mental"},{"speaker":"Anika Jackson","startTime":503.74,"endTime":505.57,"body":"health side. I'm like, but"},{"speaker":"Anika Jackson","startTime":505.57,"endTime":508.54,"body":"you've been asked to speak on HR"},{"speaker":"Anika Jackson","startTime":505.57,"endTime":508.54,"body":"stages, you can talk about the"},{"speaker":"Anika Jackson","startTime":508.54,"endTime":511.27,"body":"importance of employee benefits"},{"speaker":"Anika Jackson","startTime":508.54,"endTime":511.27,"body":"for mental health when you're"},{"speaker":"Anika Jackson","startTime":511.27,"endTime":515.89,"body":"talking about HR and then you"},{"speaker":"Anika Jackson","startTime":511.27,"endTime":515.89,"body":"transition it right. So that's"},{"speaker":"Anika Jackson","startTime":515.89,"endTime":518.02,"body":"another big issue that I"},{"speaker":"Anika Jackson","startTime":515.89,"endTime":518.02,"body":"sometimes see."},{"speaker":"Darrell Evans","startTime":518.27,"endTime":520.55,"body":"Gotcha, I want to"},{"speaker":"Darrell Evans","startTime":518.27,"endTime":520.55,"body":"actually then actually a"},{"speaker":"Darrell Evans","startTime":520.55,"endTime":524.18,"body":"different side of this, which is"},{"speaker":"Darrell Evans","startTime":520.55,"endTime":524.18,"body":"the PR side of it. I grew up in"},{"speaker":"Darrell Evans","startTime":524.18,"endTime":528.5,"body":"I share with you that I've grown"},{"speaker":"Darrell Evans","startTime":524.18,"endTime":528.5,"body":"up in the direct response aspect"},{"speaker":"Darrell Evans","startTime":528.5,"endTime":533.69,"body":"of marketing, copywriting,"},{"speaker":"Darrell Evans","startTime":528.5,"endTime":533.69,"body":"advertising, can I place words,"},{"speaker":"Darrell Evans","startTime":534.05,"endTime":539.24,"body":"on a page, that to your earlier"},{"speaker":"Darrell Evans","startTime":534.05,"endTime":539.24,"body":"point, meets the buyer or"},{"speaker":"Darrell Evans","startTime":539.3,"endTime":544.85,"body":"prospective customer, where they"},{"speaker":"Darrell Evans","startTime":539.3,"endTime":544.85,"body":"are such that if it resonated,"},{"speaker":"Darrell Evans","startTime":544.85,"endTime":547.7,"body":"they would take a step towards"},{"speaker":"Darrell Evans","startTime":544.85,"endTime":547.7,"body":"the business, the brand, the"},{"speaker":"Darrell Evans","startTime":547.7,"endTime":550.94,"body":"product, the service. It's been"},{"speaker":"Darrell Evans","startTime":547.7,"endTime":550.94,"body":"one of my superpowers since my"},{"speaker":"Darrell Evans","startTime":550.97,"endTime":555.02,"body":"20s, I was very fortunate to get"},{"speaker":"Darrell Evans","startTime":550.97,"endTime":555.02,"body":"taught how to do this. And I've"},{"speaker":"Darrell Evans","startTime":555.02,"endTime":559.16,"body":"been fascinated by it. I said to"},{"speaker":"Darrell Evans","startTime":555.02,"endTime":559.16,"body":"you also, that I've never I've"},{"speaker":"Darrell Evans","startTime":559.16,"endTime":564.56,"body":"disrespected the idea of"},{"speaker":"Darrell Evans","startTime":559.16,"endTime":564.56,"body":"personal branding, to the point"},{"speaker":"Darrell Evans","startTime":564.56,"endTime":568.04,"body":"that you described it where you"},{"speaker":"Darrell Evans","startTime":564.56,"endTime":568.04,"body":"said if you're a sole provider"},{"speaker":"Darrell Evans","startTime":568.04,"endTime":572.03,"body":"or smaller business, you are the"},{"speaker":"Darrell Evans","startTime":568.04,"endTime":572.03,"body":"and you resist being the face of"},{"speaker":"Darrell Evans","startTime":572.03,"endTime":575.03,"body":"the company and I know this it"},{"speaker":"Darrell Evans","startTime":572.03,"endTime":575.03,"body":"finally set in with me. And that"},{"speaker":"Darrell Evans","startTime":575.03,"endTime":577.49,"body":"is that when you're a smaller"},{"speaker":"Darrell Evans","startTime":575.03,"endTime":577.49,"body":"business, you're not a Coca"},{"speaker":"Darrell Evans","startTime":577.49,"endTime":580.4,"body":"Cola, big brand name, big box"},{"speaker":"Darrell Evans","startTime":577.49,"endTime":580.4,"body":"store company, you are the"},{"speaker":"Darrell Evans","startTime":580.4,"endTime":584.12,"body":"brand. Yeah. So if you don't"},{"speaker":"Darrell Evans","startTime":580.4,"endTime":584.12,"body":"embrace that sooner than later,"},{"speaker":"Darrell Evans","startTime":584.12,"endTime":587.48,"body":"I mean, you can't outsource your"},{"speaker":"Darrell Evans","startTime":584.12,"endTime":587.48,"body":"expertise is another phrase that"},{"speaker":"Darrell Evans","startTime":587.48,"endTime":591.2,"body":"I say on a regular basis. You"},{"speaker":"Darrell Evans","startTime":587.48,"endTime":591.2,"body":"can put all the systems in place"},{"speaker":"Darrell Evans","startTime":591.2,"endTime":594.8,"body":"structurally, but you can't"},{"speaker":"Darrell Evans","startTime":591.2,"endTime":594.8,"body":"outsource your expertise. And to"},{"speaker":"Darrell Evans","startTime":594.8,"endTime":597.95,"body":"me, that's what I what it feels"},{"speaker":"Darrell Evans","startTime":594.8,"endTime":597.95,"body":"like when I think about"},{"speaker":"Darrell Evans","startTime":597.95,"endTime":601.94,"body":"branding. But I want to ask"},{"speaker":"Darrell Evans","startTime":597.95,"endTime":601.94,"body":"about PR. Can you contrast and"},{"speaker":"Darrell Evans","startTime":601.94,"endTime":607.16,"body":"compare PR, with this aspect of"},{"speaker":"Darrell Evans","startTime":601.94,"endTime":607.16,"body":"branding? Or how do those two"},{"speaker":"Anika Jackson","startTime":607.0,"endTime":607.87,"body":"Yeah. So when I"},{"speaker":"Anika Jackson","startTime":607.0,"endTime":607.87,"body":"work with a client, and this is"},{"speaker":"Anika Jackson","startTime":607.16,"endTime":607.88,"body":"play together?"},{"speaker":"Anika Jackson","startTime":607.87,"endTime":609.1,"body":"why I'm so excited about the"},{"speaker":"Anika Jackson","startTime":607.87,"endTime":609.1,"body":"brand and fire as well, just to"},{"speaker":"Anika Jackson","startTime":609.1,"endTime":610.3,"body":"give it when we're, you know"},{"speaker":"Anika Jackson","startTime":609.1,"endTime":610.3,"body":"toot, is that when I work with"},{"speaker":"Anika Jackson","startTime":610.3,"endTime":620.59,"body":"clients who come in for PR, we"},{"speaker":"Anika Jackson","startTime":610.3,"endTime":620.59,"body":"always walk them through"},{"speaker":"Anika Jackson","startTime":620.59,"endTime":623.65,"body":"branding exercises is step one."},{"speaker":"Anika Jackson","startTime":620.59,"endTime":623.65,"body":"You know, unless they have"},{"speaker":"Anika Jackson","startTime":623.65,"endTime":626.02,"body":"something, they're like, I need"},{"speaker":"Anika Jackson","startTime":623.65,"endTime":626.02,"body":"to launch this right away, I am"},{"speaker":"Anika Jackson","startTime":626.02,"endTime":628.69,"body":"only going to hire you to do"},{"speaker":"Anika Jackson","startTime":626.02,"endTime":628.69,"body":"this event, which we don't do a"},{"speaker":"Anika Jackson","startTime":628.69,"endTime":632.56,"body":"lot of just a one off stuff. But"},{"speaker":"Anika Jackson","startTime":628.69,"endTime":632.56,"body":"we always we have extensive"},{"speaker":"Anika Jackson","startTime":632.77,"endTime":636.7,"body":"information that we ask for, so"},{"speaker":"Anika Jackson","startTime":632.77,"endTime":636.7,"body":"that we can really synthesize"},{"speaker":"Anika Jackson","startTime":636.7,"endTime":639.25,"body":"who you are, who you say you"},{"speaker":"Anika Jackson","startTime":636.7,"endTime":639.25,"body":"are. But then we also go through"},{"speaker":"Anika Jackson","startTime":639.25,"endTime":643.27,"body":"an extensive online meeting, go"},{"speaker":"Anika Jackson","startTime":639.25,"endTime":643.27,"body":"through a lot of questions, talk"},{"speaker":"Anika Jackson","startTime":643.27,"endTime":646.06,"body":"about your SWOT analysis, who's"},{"speaker":"Anika Jackson","startTime":643.27,"endTime":646.06,"body":"your competitive set? How do you"},{"speaker":"Anika Jackson","startTime":646.06,"endTime":648.43,"body":"show up differently? We ask a"},{"speaker":"Anika Jackson","startTime":646.06,"endTime":648.43,"body":"lot of these questions, because"},{"speaker":"Anika Jackson","startTime":648.43,"endTime":650.53,"body":"the answers that people will"},{"speaker":"Anika Jackson","startTime":648.43,"endTime":650.53,"body":"tell us are sometimes very"},{"speaker":"Anika Jackson","startTime":650.53,"endTime":654.61,"body":"different from what's on their"},{"speaker":"Anika Jackson","startTime":650.53,"endTime":654.61,"body":"website, or what they who they"},{"speaker":"Anika Jackson","startTime":654.61,"endTime":656.62,"body":"think they are, or they're,"},{"speaker":"Anika Jackson","startTime":654.61,"endTime":656.62,"body":"they'll use words that were"},{"speaker":"Anika Jackson","startTime":656.62,"endTime":659.29,"body":"like, oh, yeah, that's the"},{"speaker":"Anika Jackson","startTime":656.62,"endTime":659.29,"body":"phrase. And we'll add that, we"},{"speaker":"Anika Jackson","startTime":659.29,"endTime":663.07,"body":"do their bios, you know, we'll"},{"speaker":"Anika Jackson","startTime":659.29,"endTime":663.07,"body":"do we do extensive upfront work."},{"speaker":"Anika Jackson","startTime":663.1,"endTime":666.28,"body":"And then the branding work is so"},{"speaker":"Anika Jackson","startTime":663.1,"endTime":666.28,"body":"important, because that is"},{"speaker":"Anika Jackson","startTime":666.28,"endTime":668.8,"body":"really the foundation for the PR"},{"speaker":"Anika Jackson","startTime":666.28,"endTime":668.8,"body":"messaging and for the marketing"},{"speaker":"Anika Jackson","startTime":668.8,"endTime":672.52,"body":"messaging. And what I want to"},{"speaker":"Anika Jackson","startTime":668.8,"endTime":672.52,"body":"share also is that in this day"},{"speaker":"Anika Jackson","startTime":672.52,"endTime":675.28,"body":"and age, you know, it used to be"},{"speaker":"Anika Jackson","startTime":672.52,"endTime":675.28,"body":"siloed. And I think we've talked"},{"speaker":"Anika Jackson","startTime":675.28,"endTime":678.52,"body":"about this offline before,"},{"speaker":"Anika Jackson","startTime":675.28,"endTime":678.52,"body":"perhaps on my podcast when you"},{"speaker":"Anika Jackson","startTime":678.52,"endTime":681.7,"body":"were on there, but it used to be"},{"speaker":"Anika Jackson","startTime":678.52,"endTime":681.7,"body":"okay, marketing is over here, PR"},{"speaker":"Anika Jackson","startTime":681.7,"endTime":684.49,"body":"is over here, you can't do that"},{"speaker":"Anika Jackson","startTime":681.7,"endTime":684.49,"body":"anymore, because everything has"},{"speaker":"Anika Jackson","startTime":684.49,"endTime":688.0,"body":"to be part and parcel. When we"},{"speaker":"Anika Jackson","startTime":684.49,"endTime":688.0,"body":"get a PR hit, and I'll and this"},{"speaker":"Anika Jackson","startTime":688.0,"endTime":691.12,"body":"is not something that I used to"},{"speaker":"Anika Jackson","startTime":688.0,"endTime":691.12,"body":"be able to quantify, but we have"},{"speaker":"Anika Jackson","startTime":691.12,"endTime":695.32,"body":"a client, in one month of"},{"speaker":"Anika Jackson","startTime":691.12,"endTime":695.32,"body":"working with us on PR only, we"},{"speaker":"Anika Jackson","startTime":695.32,"endTime":699.58,"body":"saw her website traffic"},{"speaker":"Anika Jackson","startTime":695.32,"endTime":699.58,"body":"increased 243% based on the"},{"speaker":"Anika Jackson","startTime":699.58,"endTime":705.94,"body":"articles that we got her in. She"},{"speaker":"Anika Jackson","startTime":699.58,"endTime":705.94,"body":"had 30 messages waiting on from"},{"speaker":"Anika Jackson","startTime":705.94,"endTime":710.26,"body":"one specific article. She's a"},{"speaker":"Anika Jackson","startTime":705.94,"endTime":710.26,"body":"gardening company, and she has"},{"speaker":"Anika Jackson","startTime":710.26,"endTime":713.92,"body":"two partners, but she decided,"},{"speaker":"Anika Jackson","startTime":710.26,"endTime":713.92,"body":"Okay, I'm going to test out PR,"},{"speaker":"Anika Jackson","startTime":714.04,"endTime":718.12,"body":"so we only do PR for her under"},{"speaker":"Anika Jackson","startTime":714.04,"endTime":718.12,"body":"the brand still. And her"},{"speaker":"Anika Jackson","startTime":718.12,"endTime":720.22,"body":"partner's, like why are we"},{"speaker":"Anika Jackson","startTime":718.12,"endTime":720.22,"body":"getting all these requests for"},{"speaker":"Anika Jackson","startTime":720.22,"endTime":723.4,"body":"information on this service, and"},{"speaker":"Anika Jackson","startTime":720.22,"endTime":723.4,"body":"this and this and this? And she"},{"speaker":"Anika Jackson","startTime":723.4,"endTime":725.29,"body":"said, Oh, that's because of this"},{"speaker":"Anika Jackson","startTime":723.4,"endTime":725.29,"body":"article that I got in."},{"speaker":"Darrell Evans","startTime":725.33,"endTime":726.83,"body":"Let's talk about"},{"speaker":"Darrell Evans","startTime":725.33,"endTime":726.83,"body":"that really quick. Let's get"},{"speaker":"Darrell Evans","startTime":726.83,"endTime":729.65,"body":"tactical for just a second"},{"speaker":"Darrell Evans","startTime":726.83,"endTime":729.65,"body":"because, you know, we got to,"},{"speaker":"Darrell Evans","startTime":729.68,"endTime":731.63,"body":"you know, high level. So now"},{"speaker":"Darrell Evans","startTime":729.68,"endTime":731.63,"body":"there's these third party"},{"speaker":"Darrell Evans","startTime":731.63,"endTime":733.88,"body":"inquiries coming in, talk"},{"speaker":"Darrell Evans","startTime":731.63,"endTime":733.88,"body":"tactically about what you guys"},{"speaker":"Darrell Evans","startTime":733.88,"endTime":735.98,"body":"did. You got her placed in,"},{"speaker":"Anika Jackson","startTime":736.1,"endTime":739.43,"body":"We got her placed"},{"speaker":"Anika Jackson","startTime":736.1,"endTime":739.43,"body":"in well, Washington Post was a"},{"speaker":"Anika Jackson","startTime":739.43,"endTime":743.81,"body":"big one, in the first month,"},{"speaker":"Anika Jackson","startTime":739.43,"endTime":743.81,"body":"Real Simple, Homes and Gardens,"},{"speaker":"Anika Jackson","startTime":743.93,"endTime":746.9,"body":"Martha Stewart Living,"},{"speaker":"Anika Jackson","startTime":743.93,"endTime":746.9,"body":"Washington Post, these are big"},{"speaker":"Anika Jackson","startTime":746.9,"endTime":752.15,"body":"publications, Apartment Life,"},{"speaker":"Anika Jackson","startTime":746.9,"endTime":752.15,"body":"which is an online publication"},{"speaker":"Anika Jackson","startTime":752.15,"endTime":755.6,"body":"and a few others. And we've"},{"speaker":"Anika Jackson","startTime":752.15,"endTime":755.6,"body":"gotten her now I think in Real"},{"speaker":"Anika Jackson","startTime":755.6,"endTime":759.62,"body":"Simple twice, and Martha Stewart"},{"speaker":"Anika Jackson","startTime":755.6,"endTime":759.62,"body":"Living between online and print"},{"speaker":"Anika Jackson","startTime":759.83,"endTime":763.04,"body":"over four times. In just a few"},{"speaker":"Anika Jackson","startTime":759.83,"endTime":763.04,"body":"months of working together."},{"speaker":"Darrell Evans","startTime":763.0,"endTime":765.49,"body":"I got to ask"},{"speaker":"Darrell Evans","startTime":763.0,"endTime":765.49,"body":"then. So you know, I grew up on"},{"speaker":"Darrell Evans","startTime":765.49,"endTime":768.97,"body":"the sports, I'm a superhero fan."},{"speaker":"Darrell Evans","startTime":765.49,"endTime":768.97,"body":"So I gotta ask, do you guys have"},{"speaker":"Darrell Evans","startTime":768.97,"endTime":773.98,"body":"a special bat, bat line back?"},{"speaker":"Darrell Evans","startTime":768.97,"endTime":773.98,"body":"How do you get into these big"},{"speaker":"Darrell Evans","startTime":773.98,"endTime":775.21,"body":"brands like that?"},{"speaker":"Anika Jackson","startTime":775.36,"endTime":778.87,"body":"You know, it's"},{"speaker":"Anika Jackson","startTime":775.36,"endTime":778.87,"body":"relationship building. We are"},{"speaker":"Anika Jackson","startTime":778.99,"endTime":781.21,"body":"following the journalists that"},{"speaker":"Anika Jackson","startTime":778.99,"endTime":781.21,"body":"we'd like to work with, we're"},{"speaker":"Anika Jackson","startTime":781.21,"endTime":784.93,"body":"building relationships with"},{"speaker":"Anika Jackson","startTime":781.21,"endTime":784.93,"body":"them. Sometimes it's not a"},{"speaker":"Anika Jackson","startTime":784.93,"endTime":787.78,"body":"personal connection. Sometimes"},{"speaker":"Anika Jackson","startTime":784.93,"endTime":787.78,"body":"it's just that we are pitching"},{"speaker":"Anika Jackson","startTime":787.78,"endTime":790.96,"body":"correctly to somebody we have"},{"speaker":"Anika Jackson","startTime":787.78,"endTime":790.96,"body":"all these resources that we use,"},{"speaker":"Anika Jackson","startTime":790.96,"endTime":794.62,"body":"we have journalists, sub stacks,"},{"speaker":"Anika Jackson","startTime":790.96,"endTime":794.62,"body":"a lot of journalists have their"},{"speaker":"Anika Jackson","startTime":794.62,"endTime":797.86,"body":"own substack newsletters that"},{"speaker":"Anika Jackson","startTime":794.62,"endTime":797.86,"body":"will tell you, what they're"},{"speaker":"Anika Jackson","startTime":797.86,"endTime":800.05,"body":"pitching, what articles they're"},{"speaker":"Anika Jackson","startTime":797.86,"endTime":800.05,"body":"looking for, what sources"},{"speaker":"Anika Jackson","startTime":800.05,"endTime":802.84,"body":"they're looking for, and how to"},{"speaker":"Anika Jackson","startTime":800.05,"endTime":802.84,"body":"pitch them properly. So we"},{"speaker":"Anika Jackson","startTime":802.84,"endTime":805.54,"body":"subscribe to all of those. We"},{"speaker":"Anika Jackson","startTime":802.84,"endTime":805.54,"body":"have journalists request"},{"speaker":"Anika Jackson","startTime":805.57,"endTime":809.98,"body":"databases that we submit people"},{"speaker":"Anika Jackson","startTime":805.57,"endTime":809.98,"body":"into, and with the keywords that"},{"speaker":"Anika Jackson","startTime":809.98,"endTime":812.77,"body":"show up under your profile."},{"speaker":"Anika Jackson","startTime":809.98,"endTime":812.77,"body":"Journalists will say, Oh, I need"},{"speaker":"Anika Jackson","startTime":812.77,"endTime":815.95,"body":"a source for this article and"},{"speaker":"Anika Jackson","startTime":812.77,"endTime":815.95,"body":"they'll ping us, Hey, I'd love"},{"speaker":"Anika Jackson","startTime":815.95,"endTime":818.17,"body":"to interview your person, or can"},{"speaker":"Anika Jackson","startTime":815.95,"endTime":818.17,"body":"they? Can they send over the"},{"speaker":"Anika Jackson","startTime":818.17,"endTime":819.1,"body":"answers to these questions?"},{"speaker":"Darrell Evans","startTime":819.1,"endTime":821.77,"body":"So you're like"},{"speaker":"Darrell Evans","startTime":819.1,"endTime":821.77,"body":"their agent? Yeah, that's in a"},{"speaker":"Darrell Evans","startTime":821.77,"endTime":824.86,"body":"way. Yeah. I mean, in a way,"},{"speaker":"Darrell Evans","startTime":821.77,"endTime":824.86,"body":"like you're, you're like you,"},{"speaker":"Darrell Evans","startTime":824.89,"endTime":828.64,"body":"you're like, Okay, I've got"},{"speaker":"Darrell Evans","startTime":824.89,"endTime":828.64,"body":"things to do in my work. Like, I"},{"speaker":"Darrell Evans","startTime":828.64,"endTime":832.03,"body":"got to go run the business."},{"speaker":"Darrell Evans","startTime":828.64,"endTime":832.03,"body":"Yeah, I gotta manage hire, train"},{"speaker":"Darrell Evans","startTime":832.03,"endTime":834.31,"body":"cashflow. I gotta do all that"},{"speaker":"Darrell Evans","startTime":832.03,"endTime":834.31,"body":"stuff. But in the meantime,"},{"speaker":"Darrell Evans","startTime":834.31,"endTime":837.43,"body":"you're over here, your team's"},{"speaker":"Darrell Evans","startTime":834.31,"endTime":837.43,"body":"over here, looking for"},{"speaker":"Darrell Evans","startTime":837.43,"endTime":842.2,"body":"opportunities to match what they"},{"speaker":"Darrell Evans","startTime":837.43,"endTime":842.2,"body":"need. Yeah. In their publication"},{"speaker":"Darrell Evans","startTime":842.47,"endTime":846.01,"body":"to an expert that you represent."},{"speaker":"Darrell Evans","startTime":842.47,"endTime":846.01,"body":"Is that a way of looking at it?"},{"speaker":"Darrell Evans","startTime":846.07,"endTime":849.19,"body":"That's a great way to look at"},{"speaker":"Darrell Evans","startTime":846.07,"endTime":849.19,"body":"it. Okay, because I do sports"},{"speaker":"Darrell Evans","startTime":849.19,"endTime":852.76,"body":"like so I think sports agents"},{"speaker":"Darrell Evans","startTime":849.19,"endTime":852.76,"body":"like the athlete goes and trains"},{"speaker":"Darrell Evans","startTime":852.79,"endTime":856.45,"body":"and the agent gets them team"},{"speaker":"Darrell Evans","startTime":852.79,"endTime":856.45,"body":"interviews and workouts and"},{"speaker":"Darrell Evans","startTime":856.72,"endTime":859.15,"body":"helps negotiate. Got it. Okay."},{"speaker":"Anika Jackson","startTime":859.27,"endTime":861.34,"body":"Yeah, we also"},{"speaker":"Anika Jackson","startTime":859.27,"endTime":861.34,"body":"look for other things that"},{"speaker":"Anika Jackson","startTime":861.37,"endTime":865.12,"body":"somebody can speak about. So our"},{"speaker":"Anika Jackson","startTime":861.37,"endTime":865.12,"body":"gardening client, she also loves"},{"speaker":"Anika Jackson","startTime":865.12,"endTime":867.82,"body":"interior design. And she also"},{"speaker":"Anika Jackson","startTime":865.12,"endTime":867.82,"body":"does a lot of other things that"},{"speaker":"Anika Jackson","startTime":867.82,"endTime":870.04,"body":"kind of go with her core"},{"speaker":"Anika Jackson","startTime":867.82,"endTime":870.04,"body":"business, but are a little bit"},{"speaker":"Anika Jackson","startTime":870.04,"endTime":873.37,"body":"separate. But we can also get"},{"speaker":"Anika Jackson","startTime":870.04,"endTime":873.37,"body":"her interviews for those things."},{"speaker":"Anika Jackson","startTime":873.64,"endTime":876.37,"body":"Because again, it's all going to"},{"speaker":"Anika Jackson","startTime":873.64,"endTime":876.37,"body":"lead back to her main website."},{"speaker":"Anika Jackson","startTime":876.58,"endTime":878.77,"body":"It's all gonna lead back to"},{"speaker":"Anika Jackson","startTime":876.58,"endTime":878.77,"body":"Garden Girls, it's all still"},{"speaker":"Anika Jackson","startTime":878.77,"endTime":881.62,"body":"going to show that she's an"},{"speaker":"Anika Jackson","startTime":878.77,"endTime":881.62,"body":"expert inside and outside of"},{"speaker":"Anika Jackson","startTime":881.62,"endTime":885.88,"body":"your home, in designing the"},{"speaker":"Anika Jackson","startTime":881.62,"endTime":885.88,"body":"ideal space for you, the ideal"},{"speaker":"Anika Jackson","startTime":885.88,"endTime":888.61,"body":"comfort, bringing health into"},{"speaker":"Anika Jackson","startTime":885.88,"endTime":888.61,"body":"your life through the power of"},{"speaker":"Anika Jackson","startTime":888.7,"endTime":890.8,"body":"beautiful gardens, you know,"},{"speaker":"Anika Jackson","startTime":888.7,"endTime":890.8,"body":"they're all these things. And"},{"speaker":"Anika Jackson","startTime":890.8,"endTime":893.56,"body":"then we have another client we"},{"speaker":"Anika Jackson","startTime":890.8,"endTime":893.56,"body":"work with. He's a former"},{"speaker":"Anika Jackson","startTime":893.56,"endTime":896.74,"body":"athlete, he is a doctor of"},{"speaker":"Anika Jackson","startTime":893.56,"endTime":896.74,"body":"chiropractic and sports"},{"speaker":"Anika Jackson","startTime":896.74,"endTime":899.02,"body":"medicine. He's a serial"},{"speaker":"Anika Jackson","startTime":896.74,"endTime":899.02,"body":"entrepreneur. He has a few"},{"speaker":"Anika Jackson","startTime":899.02,"endTime":902.05,"body":"different businesses. He has one"},{"speaker":"Anika Jackson","startTime":899.02,"endTime":902.05,"body":"that we're not focusing on right"},{"speaker":"Anika Jackson","startTime":902.05,"endTime":903.7,"body":"now, because we're really trying"},{"speaker":"Anika Jackson","startTime":902.05,"endTime":903.7,"body":"to build his thought leadership"},{"speaker":"Anika Jackson","startTime":903.7,"endTime":907.99,"body":"up. So we're focusing more on"},{"speaker":"Anika Jackson","startTime":903.7,"endTime":907.99,"body":"his sports medicine side, even"},{"speaker":"Anika Jackson","startTime":907.99,"endTime":911.05,"body":"though that's not the business"},{"speaker":"Anika Jackson","startTime":907.99,"endTime":911.05,"body":"that he's wanting to promote,"},{"speaker":"Anika Jackson","startTime":911.05,"endTime":913.78,"body":"eventually, we know that we need"},{"speaker":"Anika Jackson","startTime":911.05,"endTime":913.78,"body":"to get him out there as an"},{"speaker":"Anika Jackson","startTime":913.78,"endTime":917.68,"body":"expert in his field. And then we"},{"speaker":"Anika Jackson","startTime":913.78,"endTime":917.68,"body":"can tie it in, because we can"},{"speaker":"Anika Jackson","startTime":917.68,"endTime":921.04,"body":"show how his new company is a"},{"speaker":"Anika Jackson","startTime":917.68,"endTime":921.04,"body":"sustainability company that's"},{"speaker":"Anika Jackson","startTime":921.04,"endTime":923.35,"body":"providing better health"},{"speaker":"Anika Jackson","startTime":921.04,"endTime":923.35,"body":"outcomes, better environmental"},{"speaker":"Anika Jackson","startTime":923.35,"endTime":928.18,"body":"outcomes, and how that is"},{"speaker":"Anika Jackson","startTime":923.35,"endTime":928.18,"body":"stemming from everything he's"},{"speaker":"Anika Jackson","startTime":928.18,"endTime":931.36,"body":"learned as a doctor. And then he"},{"speaker":"Anika Jackson","startTime":928.18,"endTime":931.36,"body":"also is he works with Nigerian"},{"speaker":"Anika Jackson","startTime":931.39,"endTime":933.97,"body":"Olympic teams and national"},{"speaker":"Anika Jackson","startTime":931.39,"endTime":933.97,"body":"teams, and he's worked with"},{"speaker":"Anika Jackson","startTime":933.97,"endTime":936.22,"body":"different sports teams, so he"},{"speaker":"Anika Jackson","startTime":933.97,"endTime":936.22,"body":"can bring all that expertise in."},{"speaker":"Anika Jackson","startTime":936.52,"endTime":938.65,"body":"So that's right now what we're"},{"speaker":"Anika Jackson","startTime":936.52,"endTime":938.65,"body":"focusing on is his"},{"speaker":"Anika Jackson","startTime":938.65,"endTime":942.73,"body":"entrepreneurship, his backstory,"},{"speaker":"Anika Jackson","startTime":938.65,"endTime":942.73,"body":"and his sports and his doctor"},{"speaker":"Anika Jackson","startTime":942.73,"endTime":945.4,"body":"side, and then eventually, we'll"},{"speaker":"Anika Jackson","startTime":942.73,"endTime":945.4,"body":"bring in the other side of his"},{"speaker":"Anika Jackson","startTime":945.4,"endTime":945.82,"body":"work."},{"speaker":"Darrell Evans","startTime":946.14,"endTime":949.11,"body":"I get it, you're"},{"speaker":"Darrell Evans","startTime":946.14,"endTime":949.11,"body":"building the audience before you"},{"speaker":"Darrell Evans","startTime":949.11,"endTime":951.45,"body":"launch the brand or the product,"},{"speaker":"Darrell Evans","startTime":949.11,"endTime":951.45,"body":"right? You've got to have"},{"speaker":"Darrell Evans","startTime":951.45,"endTime":953.94,"body":"someone, it's almost like book"},{"speaker":"Darrell Evans","startTime":951.45,"endTime":953.94,"body":"deals today, right? It's almost"},{"speaker":"Darrell Evans","startTime":953.94,"endTime":957.15,"body":"like gone are the days when you"},{"speaker":"Darrell Evans","startTime":953.94,"endTime":957.15,"body":"go find a book publishing deal"},{"speaker":"Darrell Evans","startTime":957.15,"endTime":959.64,"body":"if you want to be a thought"},{"speaker":"Darrell Evans","startTime":957.15,"endTime":959.64,"body":"leader. And you're getting"},{"speaker":"Darrell Evans","startTime":959.64,"endTime":962.34,"body":"fronted not to say they don't"},{"speaker":"Darrell Evans","startTime":959.64,"endTime":962.34,"body":"happen, but and you're getting"},{"speaker":"Darrell Evans","startTime":962.34,"endTime":965.04,"body":"fronted millions of dollars of"},{"speaker":"Darrell Evans","startTime":962.34,"endTime":965.04,"body":"royalties to go write the book"},{"speaker":"Darrell Evans","startTime":965.04,"endTime":968.1,"body":"over, there are some of those"},{"speaker":"Darrell Evans","startTime":965.04,"endTime":968.1,"body":"things I still hear about. But"},{"speaker":"Darrell Evans","startTime":968.1,"endTime":971.28,"body":"today, it's almost like to get a"},{"speaker":"Darrell Evans","startTime":968.1,"endTime":971.28,"body":"book deal, you better have a"},{"speaker":"Darrell Evans","startTime":971.28,"endTime":975.12,"body":"following, you better have a way"},{"speaker":"Darrell Evans","startTime":971.28,"endTime":975.12,"body":"to sell books on your own, and"},{"speaker":"Darrell Evans","startTime":975.12,"endTime":977.16,"body":"be able to prove that to the"},{"speaker":"Darrell Evans","startTime":975.12,"endTime":977.16,"body":"publisher. And I've only heard"},{"speaker":"Darrell Evans","startTime":977.16,"endTime":978.72,"body":"that from other people who've"},{"speaker":"Darrell Evans","startTime":977.16,"endTime":978.72,"body":"gone through the publishing"},{"speaker":"Darrell Evans","startTime":978.72,"endTime":982.05,"body":"process. I haven't done it"},{"speaker":"Darrell Evans","startTime":978.72,"endTime":982.05,"body":"myself. And so it seems like"},{"speaker":"Darrell Evans","startTime":982.05,"endTime":984.0,"body":"that's kind of the strategy,"},{"speaker":"Darrell Evans","startTime":982.05,"endTime":984.0,"body":"right? Let's build this"},{"speaker":"Darrell Evans","startTime":984.0,"endTime":987.27,"body":"audience. Let's start making"},{"speaker":"Darrell Evans","startTime":984.0,"endTime":987.27,"body":"sure your expertise is known. I"},{"speaker":"Darrell Evans","startTime":987.27,"endTime":991.44,"body":"got to ask this question. Those"},{"speaker":"Darrell Evans","startTime":987.27,"endTime":991.44,"body":"of us who are not working with"},{"speaker":"Darrell Evans","startTime":991.44,"endTime":993.63,"body":"you, those people listening who"},{"speaker":"Darrell Evans","startTime":991.44,"endTime":993.63,"body":"are not working with someone"},{"speaker":"Darrell Evans","startTime":993.63,"endTime":1001.16,"body":"like you, can you give us some"},{"speaker":"Darrell Evans","startTime":993.63,"endTime":1001.16,"body":"practical steps? Because PR, you"},{"speaker":"Darrell Evans","startTime":1001.16,"endTime":1003.98,"body":"know, a lot of what you do is"},{"speaker":"Darrell Evans","startTime":1001.16,"endTime":1003.98,"body":"very similar to some of the"},{"speaker":"Darrell Evans","startTime":1003.98,"endTime":1007.76,"body":"things we do in the agency in"},{"speaker":"Darrell Evans","startTime":1003.98,"endTime":1007.76,"body":"the area of getting our clients"},{"speaker":"Darrell Evans","startTime":1007.76,"endTime":1010.82,"body":"published on getting backlinks"},{"speaker":"Darrell Evans","startTime":1007.76,"endTime":1010.82,"body":"from publications to their"},{"speaker":"Darrell Evans","startTime":1010.82,"endTime":1014.54,"body":"content, similar but different,"},{"speaker":"Darrell Evans","startTime":1010.82,"endTime":1014.54,"body":"but similar structure, right?"},{"speaker":"Darrell Evans","startTime":1014.57,"endTime":1016.88,"body":"We're trying to grow the brand"},{"speaker":"Darrell Evans","startTime":1014.57,"endTime":1016.88,"body":"authority online, you're trying"},{"speaker":"Darrell Evans","startTime":1016.88,"endTime":1019.97,"body":"to grow it directly. And you're"},{"speaker":"Darrell Evans","startTime":1016.88,"endTime":1019.97,"body":"getting backlinks as well, let's"},{"speaker":"Darrell Evans","startTime":1019.97,"endTime":1022.13,"body":"be clear about that. Because"},{"speaker":"Darrell Evans","startTime":1019.97,"endTime":1022.13,"body":"when they get mentioned in the"},{"speaker":"Darrell Evans","startTime":1022.13,"endTime":1025.94,"body":"article that named mention could"},{"speaker":"Darrell Evans","startTime":1022.13,"endTime":1025.94,"body":"be linked or unlinked. If they"},{"speaker":"Darrell Evans","startTime":1025.94,"endTime":1028.16,"body":"put a link to it, then it"},{"speaker":"Darrell Evans","startTime":1025.94,"endTime":1028.16,"body":"becomes a backlink. So it's the"},{"speaker":"Darrell Evans","startTime":1028.16,"endTime":1030.86,"body":"same conversation. For those of"},{"speaker":"Darrell Evans","startTime":1028.16,"endTime":1030.86,"body":"you that are not experiencing"},{"speaker":"Darrell Evans","startTime":1030.86,"endTime":1033.32,"body":"what we just described, don't"},{"speaker":"Darrell Evans","startTime":1030.86,"endTime":1033.32,"body":"worry about it, check out"},{"speaker":"Darrell Evans","startTime":1034.97,"endTime":1038.87,"body":"Anika'll explain it to you,"},{"speaker":"Darrell Evans","startTime":1034.97,"endTime":1038.87,"body":"backlinks and all this stuff,"},{"speaker":"Darrell Evans","startTime":1038.87,"endTime":1040.76,"body":"she'll explain that to you when"},{"speaker":"Darrell Evans","startTime":1038.87,"endTime":1040.76,"body":"you call her. But let's talk"},{"speaker":"Darrell Evans","startTime":1040.76,"endTime":1043.58,"body":"about really where does someone"},{"speaker":"Darrell Evans","startTime":1040.76,"endTime":1043.58,"body":"start listing this? And I"},{"speaker":"Darrell Evans","startTime":1043.61,"endTime":1047.03,"body":"admittedly, admittedly, I"},{"speaker":"Darrell Evans","startTime":1043.61,"endTime":1047.03,"body":"discounted my I did what you"},{"speaker":"Darrell Evans","startTime":1047.03,"endTime":1050.51,"body":"did, I stayed behind the face of"},{"speaker":"Darrell Evans","startTime":1047.03,"endTime":1050.51,"body":"our digital marketing, I stayed"},{"speaker":"Darrell Evans","startTime":1050.51,"endTime":1053.09,"body":"behind the brand of our digital"},{"speaker":"Darrell Evans","startTime":1050.51,"endTime":1053.09,"body":"marketing agency for the better"},{"speaker":"Darrell Evans","startTime":1053.09,"endTime":1056.93,"body":"part of 10 of our last 12 years."},{"speaker":"Darrell Evans","startTime":1053.09,"endTime":1056.93,"body":"And just in the last two years"},{"speaker":"Darrell Evans","startTime":1056.93,"endTime":1060.56,"body":"have I begun, because I was the"},{"speaker":"Darrell Evans","startTime":1056.93,"endTime":1060.56,"body":"strategists like I was some I"},{"speaker":"Darrell Evans","startTime":1060.56,"endTime":1064.04,"body":"was, I'm calling the plays, I'm"},{"speaker":"Darrell Evans","startTime":1060.56,"endTime":1064.04,"body":"running as you know, I'm the"},{"speaker":"Darrell Evans","startTime":1064.07,"endTime":1067.49,"body":"tactician like I was running"},{"speaker":"Darrell Evans","startTime":1064.07,"endTime":1067.49,"body":"teams, it wasn't that I was"},{"speaker":"Darrell Evans","startTime":1067.49,"endTime":1071.84,"body":"never out front, but I did spend"},{"speaker":"Darrell Evans","startTime":1067.49,"endTime":1071.84,"body":"10 years out of the 12 behind"},{"speaker":"Darrell Evans","startTime":1071.84,"endTime":1074.39,"body":"the scenes for the most part."},{"speaker":"Darrell Evans","startTime":1071.84,"endTime":1074.39,"body":"And now I'm just starting. So"},{"speaker":"Darrell Evans","startTime":1074.39,"endTime":1076.76,"body":"let's either talk to me or talk"},{"speaker":"Darrell Evans","startTime":1074.39,"endTime":1076.76,"body":"to someone else who's been"},{"speaker":"Darrell Evans","startTime":1076.76,"endTime":1080.24,"body":"running their business the same"},{"speaker":"Darrell Evans","startTime":1076.76,"endTime":1080.24,"body":"way successfully. But they"},{"speaker":"Darrell Evans","startTime":1080.24,"endTime":1082.76,"body":"really are like, okay, yeah, I"},{"speaker":"Darrell Evans","startTime":1080.24,"endTime":1082.76,"body":"need to take this level of"},{"speaker":"Darrell Evans","startTime":1082.76,"endTime":1085.49,"body":"public thought leadership, I"},{"speaker":"Darrell Evans","startTime":1082.76,"endTime":1085.49,"body":"need to really get my expertise"},{"speaker":"Darrell Evans","startTime":1085.49,"endTime":1089.03,"body":"out there, there are people"},{"speaker":"Darrell Evans","startTime":1085.49,"endTime":1089.03,"body":"getting my business, and I'm"},{"speaker":"Darrell Evans","startTime":1089.03,"endTime":1091.73,"body":"better than them. And I don't"},{"speaker":"Darrell Evans","startTime":1089.03,"endTime":1091.73,"body":"mean to say that with"},{"speaker":"Darrell Evans","startTime":1091.76,"endTime":1094.97,"body":"braggadociousness, but it's"},{"speaker":"Darrell Evans","startTime":1091.76,"endTime":1094.97,"body":"true. I talk to people all the"},{"speaker":"Darrell Evans","startTime":1094.97,"endTime":1097.43,"body":"time. And they're like, we're"},{"speaker":"Darrell Evans","startTime":1094.97,"endTime":1097.43,"body":"one of the best in the business."},{"speaker":"Darrell Evans","startTime":1097.76,"endTime":1099.35,"body":"And then we look at their"},{"speaker":"Darrell Evans","startTime":1097.76,"endTime":1099.35,"body":"website and their social and"},{"speaker":"Darrell Evans","startTime":1099.35,"endTime":1102.5,"body":"their online presence, and"},{"speaker":"Darrell Evans","startTime":1099.35,"endTime":1102.5,"body":"there's nowhere to be found. So"},{"speaker":"Darrell Evans","startTime":1102.53,"endTime":1105.29,"body":"I was a little bit guilty of"},{"speaker":"Darrell Evans","startTime":1102.53,"endTime":1105.29,"body":"that. So talk to me talk to the"},{"speaker":"Darrell Evans","startTime":1105.29,"endTime":1110.06,"body":"listener who is just coming to"},{"speaker":"Darrell Evans","startTime":1105.29,"endTime":1110.06,"body":"the brand game. And maybe we can"},{"speaker":"Darrell Evans","startTime":1110.27,"endTime":1115.13,"body":"talk about some practical first"},{"speaker":"Darrell Evans","startTime":1110.27,"endTime":1115.13,"body":"two or three, four steps that we"},{"speaker":"Darrell Evans","startTime":1115.13,"endTime":1119.51,"body":"could take immediately today to"},{"speaker":"Darrell Evans","startTime":1115.13,"endTime":1119.51,"body":"start because building brand"},{"speaker":"Darrell Evans","startTime":1119.51,"endTime":1120.2,"body":"don't happen overnight."},{"speaker":"Anika Jackson","startTime":1120.65,"endTime":1124.07,"body":"No. And there are"},{"speaker":"Anika Jackson","startTime":1120.65,"endTime":1124.07,"body":"so many people in your position,"},{"speaker":"Anika Jackson","startTime":1124.07,"endTime":1127.67,"body":"Darrell. I have talked to so"},{"speaker":"Anika Jackson","startTime":1124.07,"endTime":1127.67,"body":"many. So many business owners"},{"speaker":"Anika Jackson","startTime":1127.67,"endTime":1130.16,"body":"who have been in the background"},{"speaker":"Anika Jackson","startTime":1127.67,"endTime":1130.16,"body":"are like, oh, man, if I want to"},{"speaker":"Anika Jackson","startTime":1130.19,"endTime":1132.47,"body":"take the next step in my"},{"speaker":"Anika Jackson","startTime":1130.19,"endTime":1132.47,"body":"business, I have to start being"},{"speaker":"Anika Jackson","startTime":1132.47,"endTime":1135.86,"body":"out there. Or I've even worked"},{"speaker":"Anika Jackson","startTime":1132.47,"endTime":1135.86,"body":"with people who've been doing"},{"speaker":"Anika Jackson","startTime":1135.86,"endTime":1139.37,"body":"digital since Google first"},{"speaker":"Anika Jackson","startTime":1135.86,"endTime":1139.37,"body":"started and went through, we did"},{"speaker":"Anika Jackson","startTime":1139.37,"endTime":1141.59,"body":"a little test version of The"},{"speaker":"Anika Jackson","startTime":1139.37,"endTime":1141.59,"body":"Brand Amplifier and they went"},{"speaker":"Anika Jackson","startTime":1141.59,"endTime":1145.25,"body":"wow, I completely changed who I"},{"speaker":"Anika Jackson","startTime":1141.59,"endTime":1145.25,"body":"want to target, how I'm going to"},{"speaker":"Anika Jackson","startTime":1145.25,"endTime":1148.55,"body":"target them as my clients"},{"speaker":"Anika Jackson","startTime":1145.25,"endTime":1148.55,"body":"because they went through that"},{"speaker":"Anika Jackson","startTime":1148.55,"endTime":1151.55,"body":"exercise. So it's something that"},{"speaker":"Anika Jackson","startTime":1148.55,"endTime":1151.55,"body":"we all have to do as well. We're"},{"speaker":"Anika Jackson","startTime":1151.55,"endTime":1154.19,"body":"guilty as much as anybody or"},{"speaker":"Anika Jackson","startTime":1151.55,"endTime":1154.19,"body":"maybe even more because"},{"speaker":"Darrell Evans","startTime":1155.36,"endTime":1161.42,"body":"We're in the game"},{"speaker":"Darrell Evans","startTime":1155.36,"endTime":1161.42,"body":"all day. Yeah. Yeah, yeah. It's"},{"speaker":"Darrell Evans","startTime":1161.42,"endTime":1164.24,"body":"like the cobbler who the cobbler"},{"speaker":"Darrell Evans","startTime":1161.42,"endTime":1164.24,"body":"who helps people wear shoes, but"},{"speaker":"Darrell Evans","startTime":1164.24,"endTime":1166.1,"body":"don't have no shoes or whatever"},{"speaker":"Darrell Evans","startTime":1164.24,"endTime":1166.1,"body":"they say, right?"},{"speaker":"Anika Jackson","startTime":1166.0,"endTime":1168.1,"body":"Yeah, that is"},{"speaker":"Anika Jackson","startTime":1166.0,"endTime":1168.1,"body":"exactly what I was just gonna"},{"speaker":"Anika Jackson","startTime":1168.1,"endTime":1172.3,"body":"say, I think in your step ahead,"},{"speaker":"Anika Jackson","startTime":1168.1,"endTime":1172.3,"body":"because you are you have a"},{"speaker":"Anika Jackson","startTime":1172.3,"endTime":1175.87,"body":"podcast, you do many things that"},{"speaker":"Anika Jackson","startTime":1172.3,"endTime":1175.87,"body":"do put you out in front of"},{"speaker":"Anika Jackson","startTime":1175.87,"endTime":1179.26,"body":"people and I think that's part"},{"speaker":"Anika Jackson","startTime":1175.87,"endTime":1179.26,"body":"of what we have to do to brand"},{"speaker":"Anika Jackson","startTime":1179.26,"endTime":1181.9,"body":"ourselves even as agencies who"},{"speaker":"Anika Jackson","startTime":1179.26,"endTime":1181.9,"body":"help other people with their"},{"speaker":"Anika Jackson","startTime":1181.9,"endTime":1186.34,"body":"branding, their marketing, their"},{"speaker":"Anika Jackson","startTime":1181.9,"endTime":1186.34,"body":"PR, is we have to show our own"},{"speaker":"Anika Jackson","startTime":1186.34,"endTime":1189.37,"body":"thought leadership, which is why"},{"speaker":"Anika Jackson","startTime":1186.34,"endTime":1189.37,"body":"we go on podcasts. But if"},{"speaker":"Anika Jackson","startTime":1189.37,"endTime":1191.44,"body":"somebody is starting their"},{"speaker":"Anika Jackson","startTime":1189.37,"endTime":1191.44,"body":"journey and they say Okay, I'm"},{"speaker":"Anika Jackson","startTime":1191.44,"endTime":1194.77,"body":"ready to get out in front the"},{"speaker":"Anika Jackson","startTime":1191.44,"endTime":1194.77,"body":"public. Do you have some good"},{"speaker":"Anika Jackson","startTime":1194.77,"endTime":1198.37,"body":"high quality headshots? Does"},{"speaker":"Anika Jackson","startTime":1194.77,"endTime":1198.37,"body":"your bio say everything that you"},{"speaker":"Anika Jackson","startTime":1198.4,"endTime":1202.18,"body":"want it to say about who you Are"},{"speaker":"Anika Jackson","startTime":1198.4,"endTime":1202.18,"body":"what you're interested in, maybe"},{"speaker":"Anika Jackson","startTime":1202.18,"endTime":1205.0,"body":"a little bit about your"},{"speaker":"Anika Jackson","startTime":1202.18,"endTime":1205.0,"body":"personality too. I mean, you see"},{"speaker":"Anika Jackson","startTime":1205.0,"endTime":1207.85,"body":"mine, mine always starts like,"},{"speaker":"Anika Jackson","startTime":1205.0,"endTime":1207.85,"body":"I'm a mother, community"},{"speaker":"Anika Jackson","startTime":1207.85,"endTime":1211.99,"body":"volunteer philanthropist, and"},{"speaker":"Anika Jackson","startTime":1207.85,"endTime":1211.99,"body":"I'm a marketer. And I do XYZ."},{"speaker":"Anika Jackson","startTime":1212.26,"endTime":1214.87,"body":"But you know, people want that"},{"speaker":"Anika Jackson","startTime":1212.26,"endTime":1214.87,"body":"authenticity, they want to"},{"speaker":"Anika Jackson","startTime":1214.87,"endTime":1218.53,"body":"really know who you are as a"},{"speaker":"Anika Jackson","startTime":1214.87,"endTime":1218.53,"body":"whole human, not just the little"},{"speaker":"Anika Jackson","startTime":1218.53,"endTime":1222.82,"body":"segment that you're Darryl and"},{"speaker":"Anika Jackson","startTime":1218.53,"endTime":1222.82,"body":"amazing digital marketer, right?"},{"speaker":"Darrell Evans","startTime":1222.0,"endTime":1226.23,"body":"As a whole human."},{"speaker":"Darrell Evans","startTime":1222.0,"endTime":1226.23,"body":"Yeah, it's true, though. Let me"},{"speaker":"Darrell Evans","startTime":1226.23,"endTime":1227.61,"body":"I mean, I don't mean to"},{"speaker":"Darrell Evans","startTime":1226.23,"endTime":1227.61,"body":"interrupt you, I will get you"},{"speaker":"Darrell Evans","startTime":1227.61,"endTime":1230.55,"body":"back to your points. But it is"},{"speaker":"Darrell Evans","startTime":1227.61,"endTime":1230.55,"body":"true, right? I mean, and I"},{"speaker":"Darrell Evans","startTime":1230.55,"endTime":1233.67,"body":"don't, I've learned that years"},{"speaker":"Darrell Evans","startTime":1230.55,"endTime":1233.67,"body":"and years ago. So one thing I've"},{"speaker":"Darrell Evans","startTime":1233.67,"endTime":1236.85,"body":"always done is, while I wasn't"},{"speaker":"Darrell Evans","startTime":1233.67,"endTime":1236.85,"body":"necessarily the face of all the"},{"speaker":"Darrell Evans","startTime":1236.85,"endTime":1239.76,"body":"marketing, or face of the brand,"},{"speaker":"Darrell Evans","startTime":1236.85,"endTime":1239.76,"body":"or whatever, standing on the"},{"speaker":"Darrell Evans","startTime":1239.76,"endTime":1243.15,"body":"stage with the mic, I always"},{"speaker":"Darrell Evans","startTime":1239.76,"endTime":1243.15,"body":"made sure that in the last"},{"speaker":"Darrell Evans","startTime":1243.15,"endTime":1246.27,"body":"couple of decades, as I've grown"},{"speaker":"Darrell Evans","startTime":1243.15,"endTime":1246.27,"body":"businesses, to build that"},{"speaker":"Darrell Evans","startTime":1246.27,"endTime":1249.36,"body":"personal relationship to really"},{"speaker":"Darrell Evans","startTime":1246.27,"endTime":1249.36,"body":"be trustful that to really show"},{"speaker":"Darrell Evans","startTime":1249.36,"endTime":1251.64,"body":"that personal side of myself,"},{"speaker":"Darrell Evans","startTime":1249.36,"endTime":1251.64,"body":"once I was in interactions with"},{"speaker":"Darrell Evans","startTime":1251.64,"endTime":1256.44,"body":"our clients. What I don't think"},{"speaker":"Darrell Evans","startTime":1251.64,"endTime":1256.44,"body":"I did a good job of was allowed"},{"speaker":"Darrell Evans","startTime":1256.44,"endTime":1260.07,"body":"my some of those things that"},{"speaker":"Darrell Evans","startTime":1256.44,"endTime":1260.07,"body":"would be a little bit personal"},{"speaker":"Darrell Evans","startTime":1260.1,"endTime":1262.62,"body":"to make it out to my social"},{"speaker":"Darrell Evans","startTime":1260.1,"endTime":1262.62,"body":"media. And I've gotten better"},{"speaker":"Darrell Evans","startTime":1262.62,"endTime":1265.23,"body":"about that the last several"},{"speaker":"Darrell Evans","startTime":1262.62,"endTime":1265.23,"body":"years. I mean, you can go for"},{"speaker":"Darrell Evans","startTime":1265.23,"endTime":1267.15,"body":"seven or eight years on my"},{"speaker":"Darrell Evans","startTime":1265.23,"endTime":1267.15,"body":"social and you could say, well,"},{"speaker":"Darrell Evans","startTime":1267.15,"endTime":1269.67,"body":"Darryl, I've seen you posting"},{"speaker":"Darrell Evans","startTime":1267.15,"endTime":1269.67,"body":"for years. Yeah, but you never"},{"speaker":"Darrell Evans","startTime":1269.67,"endTime":1272.64,"body":"saw anything about what I like"},{"speaker":"Darrell Evans","startTime":1269.67,"endTime":1272.64,"body":"you never saw me on vacation."},{"speaker":"Darrell Evans","startTime":1272.64,"endTime":1274.83,"body":"You never saw me at the beach,"},{"speaker":"Darrell Evans","startTime":1272.64,"endTime":1274.83,"body":"you never saw me eating food,"},{"speaker":"Darrell Evans","startTime":1274.83,"endTime":1277.5,"body":"you never saw me at a sports"},{"speaker":"Darrell Evans","startTime":1274.83,"endTime":1277.5,"body":"event. Those are all parts of my"},{"speaker":"Darrell Evans","startTime":1277.5,"endTime":1281.25,"body":"life. And now that I've gotten"},{"speaker":"Darrell Evans","startTime":1277.5,"endTime":1281.25,"body":"to the point where I'm okay"},{"speaker":"Darrell Evans","startTime":1281.25,"endTime":1285.21,"body":"publishing that content, even"},{"speaker":"Darrell Evans","startTime":1281.25,"endTime":1285.21,"body":"familial content with my family,"},{"speaker":"Darrell Evans","startTime":1285.51,"endTime":1287.76,"body":"with my grandkids, here and"},{"speaker":"Darrell Evans","startTime":1285.51,"endTime":1287.76,"body":"there, from time to time,"},{"speaker":"Darrell Evans","startTime":1288.24,"endTime":1292.11,"body":"everybody gets to choose that on"},{"speaker":"Darrell Evans","startTime":1288.24,"endTime":1292.11,"body":"their own. But I do believe, to"},{"speaker":"Darrell Evans","startTime":1292.11,"endTime":1295.62,"body":"the point, even on my personal"},{"speaker":"Darrell Evans","startTime":1292.11,"endTime":1295.62,"body":"about page, on my personal"},{"speaker":"Darrell Evans","startTime":1295.62,"endTime":1299.31,"body":"website, I list that I'm a"},{"speaker":"Darrell Evans","startTime":1295.62,"endTime":1299.31,"body":"foodie, a traveler, a sports"},{"speaker":"Darrell Evans","startTime":1299.31,"endTime":1302.4,"body":"fanatic, a motivational, quote,"},{"speaker":"Darrell Evans","startTime":1299.31,"endTime":1302.4,"body":"personal development guy. And I"},{"speaker":"Darrell Evans","startTime":1302.4,"endTime":1304.35,"body":"think to your point, as what"},{"speaker":"Darrell Evans","startTime":1302.4,"endTime":1304.35,"body":"you're saying is like people"},{"speaker":"Darrell Evans","startTime":1304.35,"endTime":1308.85,"body":"want to know the whole of you,"},{"speaker":"Darrell Evans","startTime":1304.35,"endTime":1308.85,"body":"not just that technician, in you"},{"speaker":"Darrell Evans","startTime":1308.88,"endTime":1310.23,"body":"for your craft, is that right?"},{"speaker":"Anika Jackson","startTime":1310.36,"endTime":1312.49,"body":"It's that know,"},{"speaker":"Anika Jackson","startTime":1310.36,"endTime":1312.49,"body":"like and trust factor, they know"},{"speaker":"Anika Jackson","startTime":1312.49,"endTime":1315.97,"body":"more about you, they find other"},{"speaker":"Anika Jackson","startTime":1312.49,"endTime":1315.97,"body":"ways that they connect with you."},{"speaker":"Anika Jackson","startTime":1316.27,"endTime":1319.51,"body":"They might be Oh, I'm a foodie"},{"speaker":"Anika Jackson","startTime":1316.27,"endTime":1319.51,"body":"to let me look more into what he"},{"speaker":"Anika Jackson","startTime":1319.51,"endTime":1322.39,"body":"does. And if he's the right"},{"speaker":"Anika Jackson","startTime":1319.51,"endTime":1322.39,"body":"company, for me to work with,"},{"speaker":"Anika Jackson","startTime":1322.57,"endTime":1325.78,"body":"right. You'd never know, and"},{"speaker":"Anika Jackson","startTime":1322.57,"endTime":1325.78,"body":"I'll be honest, my social media"},{"speaker":"Anika Jackson","startTime":1325.78,"endTime":1330.13,"body":"I've taken it from it was"},{"speaker":"Anika Jackson","startTime":1325.78,"endTime":1330.13,"body":"personal. And then I was doing"},{"speaker":"Anika Jackson","startTime":1330.13,"endTime":1333.76,"body":"some influencer work and got"},{"speaker":"Anika Jackson","startTime":1330.13,"endTime":1333.76,"body":"really great responses. And then"},{"speaker":"Anika Jackson","startTime":1333.76,"endTime":1337.72,"body":"I started turning more to a"},{"speaker":"Anika Jackson","startTime":1333.76,"endTime":1337.72,"body":"business profile. And the people"},{"speaker":"Anika Jackson","startTime":1337.75,"endTime":1341.08,"body":"resonate better, not with as"},{"speaker":"Anika Jackson","startTime":1337.75,"endTime":1341.08,"body":"much of the business stuff on"},{"speaker":"Anika Jackson","startTime":1341.08,"endTime":1344.2,"body":"my, you know, they resonate when"},{"speaker":"Anika Jackson","startTime":1341.08,"endTime":1344.2,"body":"they want to see video, they"},{"speaker":"Anika Jackson","startTime":1344.2,"endTime":1347.23,"body":"want to see pictures of you in"},{"speaker":"Anika Jackson","startTime":1344.2,"endTime":1347.23,"body":"action. They want to know those"},{"speaker":"Anika Jackson","startTime":1347.23,"endTime":1349.96,"body":"little snippets of your life,"},{"speaker":"Anika Jackson","startTime":1347.23,"endTime":1349.96,"body":"that you are traveling, that"},{"speaker":"Anika Jackson","startTime":1349.96,"endTime":1353.53,"body":"you're doing other stuff outside"},{"speaker":"Anika Jackson","startTime":1349.96,"endTime":1353.53,"body":"of work, too. And I just had a"},{"speaker":"Anika Jackson","startTime":1353.53,"endTime":1357.73,"body":"piece of content go viral on"},{"speaker":"Anika Jackson","startTime":1353.53,"endTime":1357.73,"body":"Facebook, it was like a crop,"},{"speaker":"Anika Jackson","startTime":1358.09,"endTime":1360.82,"body":"one of those word search things."},{"speaker":"Anika Jackson","startTime":1358.09,"endTime":1360.82,"body":"And I've seen a lot of other"},{"speaker":"Anika Jackson","startTime":1360.82,"endTime":1364.09,"body":"people post it and it said like,"},{"speaker":"Anika Jackson","startTime":1360.82,"endTime":1364.09,"body":"the first four words you see are"},{"speaker":"Anika Jackson","startTime":1364.09,"endTime":1367.66,"body":"your mantra for 2023. I don't"},{"speaker":"Anika Jackson","startTime":1364.09,"endTime":1367.66,"body":"know what happened. But on my"},{"speaker":"Anika Jackson","startTime":1367.66,"endTime":1371.2,"body":"Facebook page, I haven't even"},{"speaker":"Anika Jackson","startTime":1367.66,"endTime":1371.2,"body":"looked in probably five days"},{"speaker":"Anika Jackson","startTime":1371.2,"endTime":1374.56,"body":"because I get scared every time"},{"speaker":"Anika Jackson","startTime":1371.2,"endTime":1374.56,"body":"I look at it again. But it had"},{"speaker":"Anika Jackson","startTime":1374.83,"endTime":1380.44,"body":"over 150,000 comments, over 2.5"},{"speaker":"Anika Jackson","startTime":1374.83,"endTime":1380.44,"body":"million, you know, views what"},{"speaker":"Anika Jackson","startTime":1380.62,"endTime":1382.99,"body":"that yeah, the shares, likes,"},{"speaker":"Anika Jackson","startTime":1380.62,"endTime":1382.99,"body":"and it had nothing to do with my"},{"speaker":"Anika Jackson","startTime":1382.99,"endTime":1386.17,"body":"business. But it really"},{"speaker":"Anika Jackson","startTime":1382.99,"endTime":1386.17,"body":"resonated. And I saw again, I"},{"speaker":"Anika Jackson","startTime":1386.17,"endTime":1388.33,"body":"saw other people post the same"},{"speaker":"Anika Jackson","startTime":1386.17,"endTime":1388.33,"body":"thing. But for some reason, this"},{"speaker":"Anika Jackson","startTime":1388.33,"endTime":1391.06,"body":"is the one that got shared. And"},{"speaker":"Anika Jackson","startTime":1388.33,"endTime":1391.06,"body":"not all those people are going"},{"speaker":"Anika Jackson","startTime":1391.06,"endTime":1393.55,"body":"to be my ideal clients, of"},{"speaker":"Anika Jackson","startTime":1391.06,"endTime":1393.55,"body":"course not, but I still want to"},{"speaker":"Anika Jackson","startTime":1393.55,"endTime":1398.65,"body":"capture. I mean, if I get 1% of"},{"speaker":"Anika Jackson","startTime":1393.55,"endTime":1398.65,"body":"the people who made comments"},{"speaker":"Anika Jackson","startTime":1398.68,"endTime":1401.74,"body":"alone to start following me and"},{"speaker":"Anika Jackson","startTime":1398.68,"endTime":1401.74,"body":"interacting with me."},{"speaker":"Darrell Evans","startTime":1401.0,"endTime":1404.63,"body":"To be a"},{"speaker":"Darrell Evans","startTime":1401.0,"endTime":1404.63,"body":"businessowner. Yeah, that's"},{"speaker":"Darrell Evans","startTime":1404.66,"endTime":1407.6,"body":"incredible. By the way, can you"},{"speaker":"Darrell Evans","startTime":1404.66,"endTime":1407.6,"body":"share what that was? Because I"},{"speaker":"Darrell Evans","startTime":1407.6,"endTime":1411.53,"body":"want to see if I could try it"},{"speaker":"Darrell Evans","startTime":1407.6,"endTime":1411.53,"body":"out. Yeah, I will send it to me"},{"speaker":"Darrell Evans","startTime":1411.53,"endTime":1414.98,"body":"after we're done. You know, it's"},{"speaker":"Darrell Evans","startTime":1411.53,"endTime":1414.98,"body":"interesting. And that's really"},{"speaker":"Darrell Evans","startTime":1414.98,"endTime":1417.35,"body":"the power of where we're going"},{"speaker":"Darrell Evans","startTime":1414.98,"endTime":1417.35,"body":"with this, right? Because back"},{"speaker":"Darrell Evans","startTime":1417.35,"endTime":1421.25,"body":"in the day, it was a mono y mono"},{"speaker":"Darrell Evans","startTime":1417.35,"endTime":1421.25,"body":"business, if you will offline"},{"speaker":"Darrell Evans","startTime":1421.25,"endTime":1424.49,"body":"networking, you know, chambers"},{"speaker":"Darrell Evans","startTime":1421.25,"endTime":1424.49,"body":"of commerce, speaking at"},{"speaker":"Darrell Evans","startTime":1424.49,"endTime":1426.65,"body":"conferences, going to"},{"speaker":"Darrell Evans","startTime":1424.49,"endTime":1426.65,"body":"conferences. And by the way, I"},{"speaker":"Darrell Evans","startTime":1426.65,"endTime":1430.13,"body":"love, love some conferences. I'm"},{"speaker":"Darrell Evans","startTime":1426.65,"endTime":1430.13,"body":"glad we're back to conferences"},{"speaker":"Darrell Evans","startTime":1430.13,"endTime":1432.32,"body":"after the last couple of years."},{"speaker":"Darrell Evans","startTime":1430.13,"endTime":1432.32,"body":"I've got several planned this"},{"speaker":"Darrell Evans","startTime":1432.32,"endTime":1434.78,"body":"year, which I'm excited about."},{"speaker":"Darrell Evans","startTime":1432.32,"endTime":1434.78,"body":"Not to mention, we're going to"},{"speaker":"Darrell Evans","startTime":1434.78,"endTime":1436.88,"body":"be hosting our very first"},{"speaker":"Darrell Evans","startTime":1434.78,"endTime":1436.88,"body":"conference later in the year."},{"speaker":"Anika Jackson","startTime":1436.49,"endTime":1438.535,"body":"Well, yeah, we're"},{"speaker":"Anika Jackson","startTime":1436.49,"endTime":1438.535,"body":"gonna have to talk about that I"},{"speaker":"Anika Jackson","startTime":1438.577,"endTime":1439.579,"body":"want to come out for it."},{"speaker":"Darrell Evans","startTime":1439.0,"endTime":1442.57,"body":"Yeah, oh, no"},{"speaker":"Darrell Evans","startTime":1439.0,"endTime":1442.57,"body":"doubt. I mean, I really I feel,"},{"speaker":"Darrell Evans","startTime":1442.6,"endTime":1447.19,"body":"I love the energy of the room."},{"speaker":"Darrell Evans","startTime":1442.6,"endTime":1447.19,"body":"And sometimes when you're"},{"speaker":"Darrell Evans","startTime":1447.19,"endTime":1451.51,"body":"entrepreneur, or your leader,"},{"speaker":"Darrell Evans","startTime":1447.19,"endTime":1451.51,"body":"you can be isolated, not"},{"speaker":"Darrell Evans","startTime":1451.51,"endTime":1454.57,"body":"sometimes, many times, because"},{"speaker":"Darrell Evans","startTime":1451.51,"endTime":1454.57,"body":"the problems you're going"},{"speaker":"Darrell Evans","startTime":1454.57,"endTime":1457.69,"body":"through as a leader out front,"},{"speaker":"Darrell Evans","startTime":1454.57,"endTime":1457.69,"body":"whether you own the business or"},{"speaker":"Darrell Evans","startTime":1457.69,"endTime":1461.38,"body":"not. But when you're responsible"},{"speaker":"Darrell Evans","startTime":1457.69,"endTime":1461.38,"body":"for people, places and things"},{"speaker":"Darrell Evans","startTime":1461.41,"endTime":1465.28,"body":"and outcomes, the strategy and"},{"speaker":"Darrell Evans","startTime":1461.41,"endTime":1465.28,"body":"execution falls on you. And I"},{"speaker":"Darrell Evans","startTime":1465.28,"endTime":1467.29,"body":"posted something just this"},{"speaker":"Darrell Evans","startTime":1465.28,"endTime":1467.29,"body":"morning on social and it was"},{"speaker":"Darrell Evans","startTime":1467.29,"endTime":1471.58,"body":"basically, failure isn't the"},{"speaker":"Darrell Evans","startTime":1467.29,"endTime":1471.58,"body":"opposite of success. It's a part"},{"speaker":"Darrell Evans","startTime":1471.58,"endTime":1474.19,"body":"of it. And the reality is not"},{"speaker":"Darrell Evans","startTime":1471.58,"endTime":1474.19,"body":"everybody can stomach that."},{"speaker":"Darrell Evans","startTime":1474.28,"endTime":1476.14,"body":"Right. And I know you know what"},{"speaker":"Darrell Evans","startTime":1474.28,"endTime":1476.14,"body":"that looks like. Because as an"},{"speaker":"Darrell Evans","startTime":1476.14,"endTime":1479.59,"body":"entrepreneur, you are not only"},{"speaker":"Darrell Evans","startTime":1476.14,"endTime":1479.59,"body":"in acquisition of new customers,"},{"speaker":"Darrell Evans","startTime":1479.59,"endTime":1482.89,"body":"but you're also being trusted to"},{"speaker":"Darrell Evans","startTime":1479.59,"endTime":1482.89,"body":"get the strategy that you put"},{"speaker":"Darrell Evans","startTime":1482.89,"endTime":1486.91,"body":"together for this brand to work."},{"speaker":"Darrell Evans","startTime":1482.89,"endTime":1486.91,"body":"And so I love conferences for"},{"speaker":"Darrell Evans","startTime":1486.91,"endTime":1489.94,"body":"that reason, in the sense that"},{"speaker":"Darrell Evans","startTime":1486.91,"endTime":1489.94,"body":"at least I have a genuine"},{"speaker":"Darrell Evans","startTime":1489.94,"endTime":1493.36,"body":"understanding that almost all"},{"speaker":"Darrell Evans","startTime":1489.94,"endTime":1493.36,"body":"the people in the room are there"},{"speaker":"Darrell Evans","startTime":1493.36,"endTime":1497.98,"body":"for one energetically common"},{"speaker":"Darrell Evans","startTime":1493.36,"endTime":1497.98,"body":"reason. And that's what I love"},{"speaker":"Darrell Evans","startTime":1497.98,"endTime":1500.74,"body":"about it. And for me, I'm an"},{"speaker":"Darrell Evans","startTime":1497.98,"endTime":1500.74,"body":"energetic, spiritual person. So"},{"speaker":"Darrell Evans","startTime":1500.74,"endTime":1503.38,"body":"for me, that's what I've missed"},{"speaker":"Darrell Evans","startTime":1500.74,"endTime":1503.38,"body":"the last couple of years. But"},{"speaker":"Darrell Evans","startTime":1503.38,"endTime":1507.97,"body":"getting back to brand, let's get"},{"speaker":"Darrell Evans","startTime":1503.38,"endTime":1507.97,"body":"back to your tips about how"},{"speaker":"Darrell Evans","startTime":1507.97,"endTime":1511.45,"body":"someone gets started to think"},{"speaker":"Darrell Evans","startTime":1507.97,"endTime":1511.45,"body":"about it today. Going viral is"},{"speaker":"Darrell Evans","startTime":1511.45,"endTime":1514.81,"body":"obviously one of those things"},{"speaker":"Darrell Evans","startTime":1511.45,"endTime":1514.81,"body":"you can't plan for. So let's"},{"speaker":"Darrell Evans","startTime":1514.81,"endTime":1518.5,"body":"give them some more practical."},{"speaker":"Darrell Evans","startTime":1514.81,"endTime":1518.5,"body":"I'd love to go viral every time"},{"speaker":"Darrell Evans","startTime":1518.5,"endTime":1520.42,"body":"I push, send, or post."},{"speaker":"Anika Jackson","startTime":1521.14,"endTime":1524.2,"body":"Well, I, yeah, I"},{"speaker":"Anika Jackson","startTime":1521.14,"endTime":1524.2,"body":"we could I go off on a tangent"},{"speaker":"Anika Jackson","startTime":1524.2,"endTime":1525.79,"body":"on that because I'm like, I"},{"speaker":"Anika Jackson","startTime":1524.2,"endTime":1525.79,"body":"wouldn't even know I was going"},{"speaker":"Anika Jackson","startTime":1525.79,"endTime":1528.01,"body":"viral. And then I was like,"},{"speaker":"Anika Jackson","startTime":1525.79,"endTime":1528.01,"body":"Wait, why are there some? And I"},{"speaker":"Anika Jackson","startTime":1528.01,"endTime":1530.92,"body":"was like, Oh, my gosh, crazy."},{"speaker":"Anika Jackson","startTime":1528.01,"endTime":1530.92,"body":"Now, how do I capitalize on"},{"speaker":"Anika Jackson","startTime":1530.92,"endTime":1533.35,"body":"this? But getting back to the"},{"speaker":"Anika Jackson","startTime":1530.92,"endTime":1533.35,"body":"practical. Yeah, you need to"},{"speaker":"Anika Jackson","startTime":1533.35,"endTime":1537.67,"body":"have some great headshots, you"},{"speaker":"Anika Jackson","startTime":1533.35,"endTime":1537.67,"body":"need to have high res logos and"},{"speaker":"Anika Jackson","startTime":1537.67,"endTime":1541.09,"body":"product shots or service or, you"},{"speaker":"Anika Jackson","startTime":1537.67,"endTime":1541.09,"body":"know, all the things,"},{"speaker":"Anika Jackson","startTime":1541.12,"endTime":1544.66,"body":"testimonials, whatever. You can"},{"speaker":"Anika Jackson","startTime":1541.12,"endTime":1544.66,"body":"gather to show people the proof"},{"speaker":"Anika Jackson","startTime":1544.69,"endTime":1548.47,"body":"from other people that you are"},{"speaker":"Anika Jackson","startTime":1544.69,"endTime":1548.47,"body":"who you say you are, and that"},{"speaker":"Anika Jackson","startTime":1548.5,"endTime":1552.31,"body":"you really can deliver what you"},{"speaker":"Anika Jackson","startTime":1548.5,"endTime":1552.31,"body":"say you're going to deliver. So"},{"speaker":"Anika Jackson","startTime":1552.49,"endTime":1554.02,"body":"I gather all those things."},{"speaker":"Darrell Evans","startTime":1554.059,"endTime":1556.129,"body":"Do you recommend"},{"speaker":"Darrell Evans","startTime":1554.059,"endTime":1556.129,"body":"people go off if they don't have"},{"speaker":"Darrell Evans","startTime":1556.159,"endTime":1558.289,"body":"professional headshots, you"},{"speaker":"Darrell Evans","startTime":1556.159,"endTime":1558.289,"body":"recommend they go get a really"},{"speaker":"Darrell Evans","startTime":1558.289,"endTime":1561.589,"body":"professional headshot set done?"},{"speaker":"Darrell Evans","startTime":1558.289,"endTime":1561.589,"body":"And it's that important to you?"},{"speaker":"Darrell Evans","startTime":1561.889,"endTime":1564.289,"body":"Yes. Got 100 no iPhone stuff?"},{"speaker":"Anika Jackson","startTime":1565.47,"endTime":1569.1,"body":"No, do we need a"},{"speaker":"Anika Jackson","startTime":1565.47,"endTime":1569.1,"body":"professional headshots, and then"},{"speaker":"Anika Jackson","startTime":1569.1,"endTime":1571.83,"body":"we like businessy ones and then"},{"speaker":"Anika Jackson","startTime":1569.1,"endTime":1571.83,"body":"we also need sometimes need some"},{"speaker":"Anika Jackson","startTime":1571.83,"endTime":1575.55,"body":"fun ones, right, depending on"},{"speaker":"Anika Jackson","startTime":1571.83,"endTime":1575.55,"body":"what the article is. Or maybe"},{"speaker":"Anika Jackson","startTime":1575.55,"endTime":1578.13,"body":"when with your family, or"},{"speaker":"Anika Jackson","startTime":1575.55,"endTime":1578.13,"body":"whatever, or shots of you in"},{"speaker":"Anika Jackson","startTime":1578.13,"endTime":1581.73,"body":"action if you have a big"},{"speaker":"Anika Jackson","startTime":1578.13,"endTime":1581.73,"body":"warehouse full of great"},{"speaker":"Anika Jackson","startTime":1581.73,"endTime":1585.63,"body":"merchandise, those kinds of"},{"speaker":"Anika Jackson","startTime":1581.73,"endTime":1585.63,"body":"things. So we're like I worked"},{"speaker":"Anika Jackson","startTime":1585.63,"endTime":1590.85,"body":"with, with a real estate"},{"speaker":"Anika Jackson","startTime":1585.63,"endTime":1590.85,"body":"developer. And she is one of the"},{"speaker":"Anika Jackson","startTime":1590.85,"endTime":1594.18,"body":"very few black women real estate"},{"speaker":"Anika Jackson","startTime":1590.85,"endTime":1594.18,"body":"developers who is highly sought"},{"speaker":"Anika Jackson","startTime":1594.18,"endTime":1597.69,"body":"after completely self made. She"},{"speaker":"Anika Jackson","startTime":1594.18,"endTime":1597.69,"body":"hates getting her picture taken."},{"speaker":"Anika Jackson","startTime":1597.69,"endTime":1600.87,"body":"She does not like to do"},{"speaker":"Anika Jackson","startTime":1597.69,"endTime":1600.87,"body":"interviews, but we got her some"},{"speaker":"Anika Jackson","startTime":1600.87,"endTime":1604.68,"body":"really good press, and I made"},{"speaker":"Anika Jackson","startTime":1600.87,"endTime":1604.68,"body":"somebody come over and we did"},{"speaker":"Anika Jackson","startTime":1604.68,"endTime":1608.34,"body":"some pictures with her, you"},{"speaker":"Anika Jackson","startTime":1604.68,"endTime":1608.34,"body":"know, in her like her branded"},{"speaker":"Anika Jackson","startTime":1608.61,"endTime":1611.31,"body":"construction shirts and with"},{"speaker":"Anika Jackson","startTime":1608.61,"endTime":1611.31,"body":"their hard hat on looking at"},{"speaker":"Anika Jackson","startTime":1611.46,"endTime":1614.04,"body":"blueprints and things. So they"},{"speaker":"Anika Jackson","startTime":1611.46,"endTime":1614.04,"body":"were action shots to try and"},{"speaker":"Anika Jackson","startTime":1614.04,"endTime":1615.96,"body":"make it a little more"},{"speaker":"Anika Jackson","startTime":1614.04,"endTime":1615.96,"body":"comfortable for her since she"},{"speaker":"Anika Jackson","startTime":1615.96,"endTime":1619.35,"body":"didn't really want to be in the"},{"speaker":"Anika Jackson","startTime":1615.96,"endTime":1619.35,"body":"focus, but she knows she has to"},{"speaker":"Anika Jackson","startTime":1619.35,"endTime":1622.5,"body":"be. And so those are things you"},{"speaker":"Anika Jackson","startTime":1619.35,"endTime":1622.5,"body":"can start getting ready for"},{"speaker":"Anika Jackson","startTime":1622.5,"endTime":1624.57,"body":"yourself. So the headshots"},{"speaker":"Anika Jackson","startTime":1622.5,"endTime":1624.57,"body":"making sure you have the right"},{"speaker":"Anika Jackson","startTime":1624.57,"endTime":1628.26,"body":"bio, making sure that you really"},{"speaker":"Anika Jackson","startTime":1624.57,"endTime":1628.26,"body":"know who your company is and"},{"speaker":"Anika Jackson","startTime":1628.26,"endTime":1631.53,"body":"what you stand for. And then"},{"speaker":"Anika Jackson","startTime":1628.26,"endTime":1631.53,"body":"there are some easy resources"},{"speaker":"Anika Jackson","startTime":1631.53,"endTime":1634.95,"body":"that you can put yourself on."},{"speaker":"Anika Jackson","startTime":1631.53,"endTime":1634.95,"body":"There's a ton of podcasts"},{"speaker":"Anika Jackson","startTime":1634.95,"endTime":1638.4,"body":"guesting websites, some are"},{"speaker":"Anika Jackson","startTime":1634.95,"endTime":1638.4,"body":"free, some are paid, you can put"},{"speaker":"Anika Jackson","startTime":1638.4,"endTime":1640.53,"body":"your profile on there, or you"},{"speaker":"Anika Jackson","startTime":1638.4,"endTime":1640.53,"body":"can just peruse and look for"},{"speaker":"Anika Jackson","startTime":1640.53,"endTime":1643.08,"body":"podcasts that you think might"},{"speaker":"Anika Jackson","startTime":1640.53,"endTime":1643.08,"body":"match what you want to talk"},{"speaker":"Anika Jackson","startTime":1643.08,"endTime":1645.96,"body":"about and what your expertise"},{"speaker":"Anika Jackson","startTime":1643.08,"endTime":1645.96,"body":"is. Help a Reporter Out. So it's"},{"speaker":"https","startTime":1645.96,"endTime":1649.86,"body":"//www.helpareporter.com/"},{"speaker":"https","startTime":1645.96,"endTime":1649.86,"body":"They send out three emails a day"},{"speaker":"https","startTime":1650.13,"endTime":1652.83,"body":"that have Okay, here are some"},{"speaker":"https","startTime":1650.13,"endTime":1652.83,"body":"things that different reporters"},{"speaker":"https","startTime":1652.83,"endTime":1656.01,"body":"are looking for. Now, some of"},{"speaker":"https","startTime":1652.83,"endTime":1656.01,"body":"its iffy, but a lot of them we"},{"speaker":"https","startTime":1656.01,"endTime":1659.52,"body":"have had a lot of success on. So"},{"speaker":"https","startTime":1656.01,"endTime":1659.52,"body":"you just have to. Yeah, but you"},{"speaker":"https","startTime":1659.52,"endTime":1659.91,"body":"do have to follow through."},{"speaker":"Darrell Evans","startTime":1659.91,"endTime":1661.17,"body":"I've heard of"},{"speaker":"Darrell Evans","startTime":1659.91,"endTime":1661.17,"body":"that I've heard of Help a"},{"speaker":"Darrell Evans","startTime":1661.17,"endTime":1664.62,"body":"Reporter Out and then the"},{"speaker":"Darrell Evans","startTime":1661.17,"endTime":1664.62,"body":"podcasts guesting for sure. And"},{"speaker":"Darrell Evans","startTime":1664.62,"endTime":1665.82,"body":"well, I'm sorry, what was the"},{"speaker":"Darrell Evans","startTime":1664.62,"endTime":1665.82,"body":"next one."},{"speaker":"Anika Jackson","startTime":1666.27,"endTime":1669.27,"body":"And the next one"},{"speaker":"Anika Jackson","startTime":1666.27,"endTime":1669.27,"body":"is a website called Qwoted, it's"},{"speaker":"Anika Jackson","startTime":1669.39,"endTime":1676.41,"body":"Q w o t ed.com. You can also"},{"speaker":"Anika Jackson","startTime":1669.39,"endTime":1676.41,"body":"build a free profile, and put in"},{"speaker":"Anika Jackson","startTime":1676.44,"endTime":1679.05,"body":"the keywords, your topics, your"},{"speaker":"Anika Jackson","startTime":1676.44,"endTime":1679.05,"body":"bio, your pictures, and"},{"speaker":"Anika Jackson","startTime":1679.05,"endTime":1682.26,"body":"journalists will email you if"},{"speaker":"Anika Jackson","startTime":1679.05,"endTime":1682.26,"body":"they're interested in talking to"},{"speaker":"Anika Jackson","startTime":1682.26,"endTime":1685.14,"body":"you for a story. So those are"},{"speaker":"Anika Jackson","startTime":1682.26,"endTime":1685.14,"body":"three things that I know people"},{"speaker":"Anika Jackson","startTime":1685.14,"endTime":1688.68,"body":"can do on their own, even just"},{"speaker":"Anika Jackson","startTime":1685.14,"endTime":1688.68,"body":"look around, look, you know,"},{"speaker":"Anika Jackson","startTime":1688.68,"endTime":1691.65,"body":"look at these resources to try"},{"speaker":"Anika Jackson","startTime":1688.68,"endTime":1691.65,"body":"to get a feel for them. And then"},{"speaker":"Anika Jackson","startTime":1691.65,"endTime":1694.59,"body":"when it comes time to start"},{"speaker":"Anika Jackson","startTime":1691.65,"endTime":1694.59,"body":"doing interviews, a lot of"},{"speaker":"Anika Jackson","startTime":1694.59,"endTime":1697.29,"body":"journalists now will send"},{"speaker":"Anika Jackson","startTime":1694.59,"endTime":1697.29,"body":"written questions. So it makes"},{"speaker":"Anika Jackson","startTime":1697.29,"endTime":1699.45,"body":"it easy for that person who's"},{"speaker":"Anika Jackson","startTime":1697.29,"endTime":1699.45,"body":"not quite ready to be out in"},{"speaker":"Anika Jackson","startTime":1699.45,"endTime":1703.89,"body":"front, they can just write their"},{"speaker":"Anika Jackson","startTime":1699.45,"endTime":1703.89,"body":"responses, email it back over."},{"speaker":"Anika Jackson","startTime":1704.01,"endTime":1706.89,"body":"But to that point, it's really"},{"speaker":"Anika Jackson","startTime":1704.01,"endTime":1706.89,"body":"important if you're not used to"},{"speaker":"Anika Jackson","startTime":1706.89,"endTime":1712.2,"body":"public speaking, to have at"},{"speaker":"Anika Jackson","startTime":1706.89,"endTime":1712.2,"body":"least a one sheet with your main"},{"speaker":"Anika Jackson","startTime":1712.2,"endTime":1715.05,"body":"topic areas, things that the"},{"speaker":"Anika Jackson","startTime":1712.2,"endTime":1715.05,"body":"points that you really want to"},{"speaker":"Anika Jackson","startTime":1715.05,"endTime":1717.33,"body":"drive home when you're doing an"},{"speaker":"Anika Jackson","startTime":1715.05,"endTime":1717.33,"body":"interview."},{"speaker":"Darrell Evans","startTime":1718.47,"endTime":1720.42,"body":"So you mentioned"},{"speaker":"Darrell Evans","startTime":1718.47,"endTime":1720.42,"body":"three resources, three different"},{"speaker":"Darrell Evans","startTime":1720.42,"endTime":1722.91,"body":"angles to approach it. And"},{"speaker":"Darrell Evans","startTime":1720.42,"endTime":1722.91,"body":"again, I'm familiar with two of"},{"speaker":"Darrell Evans","startTime":1722.91,"endTime":1727.32,"body":"those three. So number one, you"},{"speaker":"Darrell Evans","startTime":1722.91,"endTime":1727.32,"body":"said podcast booking sites where"},{"speaker":"Darrell Evans","startTime":1727.32,"endTime":1730.59,"body":"you can sign up, some are free,"},{"speaker":"Darrell Evans","startTime":1727.32,"endTime":1730.59,"body":"some are 15 a month, some are 40"},{"speaker":"Darrell Evans","startTime":1730.59,"endTime":1733.41,"body":"bucks a month. And the goal"},{"speaker":"Darrell Evans","startTime":1730.59,"endTime":1733.41,"body":"there is you're getting your"},{"speaker":"Darrell Evans","startTime":1733.41,"endTime":1736.71,"body":"professional expertise and"},{"speaker":"Darrell Evans","startTime":1733.41,"endTime":1736.71,"body":"profile there and you have the"},{"speaker":"Darrell Evans","startTime":1736.71,"endTime":1738.99,"body":"opportunity for people to reach"},{"speaker":"Darrell Evans","startTime":1736.71,"endTime":1738.99,"body":"out to you and ask you to come"},{"speaker":"Darrell Evans","startTime":1738.99,"endTime":1742.23,"body":"on their show, which what"},{"speaker":"Darrell Evans","startTime":1738.99,"endTime":1742.23,"body":"someone asks someone would"},{"speaker":"Darrell Evans","startTime":1742.23,"endTime":1746.55,"body":"think, well, why would I want to"},{"speaker":"Darrell Evans","startTime":1742.23,"endTime":1746.55,"body":"do that? Well, because you are"},{"speaker":"Darrell Evans","startTime":1746.55,"endTime":1750.63,"body":"actually speaking on someone"},{"speaker":"Darrell Evans","startTime":1746.55,"endTime":1750.63,"body":"else's stage. And whoever is"},{"speaker":"Darrell Evans","startTime":1750.63,"endTime":1754.56,"body":"being interviewed is the expert."},{"speaker":"Darrell Evans","startTime":1750.63,"endTime":1754.56,"body":"Right? Yeah. So no one's ever"},{"speaker":"Darrell Evans","startTime":1754.56,"endTime":1757.47,"body":"questioned when you sat in a"},{"speaker":"Darrell Evans","startTime":1754.56,"endTime":1757.47,"body":"room who was the authority in"},{"speaker":"Darrell Evans","startTime":1757.47,"endTime":1761.34,"body":"the room when the person was on"},{"speaker":"Darrell Evans","startTime":1757.47,"endTime":1761.34,"body":"stage with the mic? Yeah. Right."},{"speaker":"Darrell Evans","startTime":1761.46,"endTime":1764.49,"body":"And so that's kind of number"},{"speaker":"Darrell Evans","startTime":1761.46,"endTime":1764.49,"body":"one. And there's both that kind"},{"speaker":"Darrell Evans","startTime":1764.49,"endTime":1766.65,"body":"of let it happen and then"},{"speaker":"Darrell Evans","startTime":1764.49,"endTime":1766.65,"body":"there's the outreach side of it,"},{"speaker":"Darrell Evans","startTime":1766.65,"endTime":1769.32,"body":"which I'm sure you guys do a"},{"speaker":"Darrell Evans","startTime":1766.65,"endTime":1769.32,"body":"bunch of the outreach because it"},{"speaker":"Darrell Evans","startTime":1769.32,"endTime":1772.95,"body":"works better if you just go"},{"speaker":"Darrell Evans","startTime":1769.32,"endTime":1772.95,"body":"reach out to the shows and say,"},{"speaker":"Darrell Evans","startTime":1772.95,"endTime":1775.74,"body":"Hey, we've got this expert, and"},{"speaker":"Darrell Evans","startTime":1772.95,"endTime":1775.74,"body":"we think they align with your"},{"speaker":"Darrell Evans","startTime":1775.74,"endTime":1778.02,"body":"message would you like to have"},{"speaker":"Darrell Evans","startTime":1775.74,"endTime":1778.02,"body":"on the show. The next one was"},{"speaker":"Darrell Evans","startTime":1778.05,"endTime":1783.21,"body":"Help a Reporter Out and Haro for"},{"speaker":"Darrell Evans","startTime":1778.05,"endTime":1783.21,"body":"short. Haro is both free as well"},{"speaker":"Darrell Evans","startTime":1783.21,"endTime":1786.24,"body":"as paid as well. We've tried it"},{"speaker":"Darrell Evans","startTime":1783.21,"endTime":1786.24,"body":"on the free side. We've actually"},{"speaker":"Darrell Evans","startTime":1786.24,"endTime":1788.73,"body":"tried it on the paid side did"},{"speaker":"Darrell Evans","startTime":1786.24,"endTime":1788.73,"body":"not have great experience with"},{"speaker":"Darrell Evans","startTime":1788.73,"endTime":1791.73,"body":"it. But you mentioned and I know"},{"speaker":"Darrell Evans","startTime":1788.73,"endTime":1791.73,"body":"what happens is every day, I"},{"speaker":"Darrell Evans","startTime":1791.73,"endTime":1795.72,"body":"think three times a day they"},{"speaker":"Darrell Evans","startTime":1791.73,"endTime":1795.72,"body":"send out they send out inquiries"},{"speaker":"Darrell Evans","startTime":1795.75,"endTime":1797.73,"body":"and so tell us what's the best"},{"speaker":"Darrell Evans","startTime":1795.75,"endTime":1797.73,"body":"practice there."},{"speaker":"Anika Jackson","startTime":1797.9,"endTime":1800.33,"body":"It's really hard"},{"speaker":"Anika Jackson","startTime":1797.9,"endTime":1800.33,"body":"to manage it on your own If"},{"speaker":"Anika Jackson","startTime":1800.33,"endTime":1802.97,"body":"you're managing any other part"},{"speaker":"Anika Jackson","startTime":1800.33,"endTime":1802.97,"body":"of your business, you have to"},{"speaker":"Anika Jackson","startTime":1802.97,"endTime":1807.53,"body":"have somebody who is on top of"},{"speaker":"Anika Jackson","startTime":1802.97,"endTime":1807.53,"body":"those emails and looking at each"},{"speaker":"Anika Jackson","startTime":1807.53,"endTime":1811.43,"body":"one of them as soon as they come"},{"speaker":"Anika Jackson","startTime":1807.53,"endTime":1811.43,"body":"out to find the right things for"},{"speaker":"Anika Jackson","startTime":1811.43,"endTime":1814.13,"body":"your business, your service or"},{"speaker":"Anika Jackson","startTime":1811.43,"endTime":1814.13,"body":"for me, in my case for our"},{"speaker":"Anika Jackson","startTime":1814.13,"endTime":1817.4,"body":"clients. Or sometimes, you know,"},{"speaker":"Anika Jackson","startTime":1814.13,"endTime":1817.4,"body":"my team will send me Hey, can"},{"speaker":"Anika Jackson","startTime":1817.4,"endTime":1820.13,"body":"you answer this thing? Because a"},{"speaker":"Anika Jackson","startTime":1817.4,"endTime":1820.13,"body":"lot of them are very timely,"},{"speaker":"Anika Jackson","startTime":1820.28,"endTime":1822.71,"body":"like they need an answer back by"},{"speaker":"Anika Jackson","startTime":1820.28,"endTime":1822.71,"body":"the end of the day, or in two"},{"speaker":"Anika Jackson","startTime":1822.71,"endTime":1823.94,"body":"hours or the next day."},{"speaker":"Darrell Evans","startTime":1823.0,"endTime":1824.825,"body":"Yeah, yeah, what"},{"speaker":"Darrell Evans","startTime":1823.0,"endTime":1824.825,"body":"I learned about it as a"},{"speaker":"Darrell Evans","startTime":1823.99,"endTime":1878.83,"body":"Yeah. Three to five, you know, a"},{"speaker":"Darrell Evans","startTime":1823.99,"endTime":1878.83,"body":"short paragraph three to five"},{"speaker":"Darrell Evans","startTime":1824.87,"endTime":1827.289,"body":"journalist has deadlines."},{"speaker":"Darrell Evans","startTime":1824.87,"endTime":1827.289,"body":"They're not they don't care"},{"speaker":"Darrell Evans","startTime":1827.335,"endTime":1829.981,"body":"about you, they care about"},{"speaker":"Darrell Evans","startTime":1827.335,"endTime":1829.981,"body":"getting their query answered by"},{"speaker":"Darrell Evans","startTime":1830.027,"endTime":1832.856,"body":"someone of authority, and one"},{"speaker":"Darrell Evans","startTime":1830.027,"endTime":1832.856,"body":"that they feel is acceptable for"},{"speaker":"Darrell Evans","startTime":1832.902,"endTime":1835.411,"body":"the piece they're working on."},{"speaker":"Darrell Evans","startTime":1832.902,"endTime":1835.411,"body":"And they're under massive"},{"speaker":"Darrell Evans","startTime":1835.457,"endTime":1838.332,"body":"pressure for deadlines. So you"},{"speaker":"Darrell Evans","startTime":1835.457,"endTime":1838.332,"body":"definitely have to be monitoring"},{"speaker":"Darrell Evans","startTime":1838.377,"endTime":1841.115,"body":"it because it comes in three"},{"speaker":"Darrell Evans","startTime":1838.377,"endTime":1841.115,"body":"times a day, is there a certain"},{"speaker":"Darrell Evans","startTime":1841.161,"endTime":1844.081,"body":"way, and I know we're getting a"},{"speaker":"Darrell Evans","startTime":1841.161,"endTime":1844.081,"body":"little bit in the weeds here for"},{"speaker":"Darrell Evans","startTime":1844.127,"endTime":1846.819,"body":"those that don't know, sign up"},{"speaker":"Darrell Evans","startTime":1844.127,"endTime":1846.819,"body":"for Help a Reporter out.com,"},{"speaker":"Darrell Evans","startTime":1846.865,"endTime":1849.557,"body":"you'll know what we're saying,"},{"speaker":"Darrell Evans","startTime":1846.865,"endTime":1849.557,"body":"because nothing happens. You"},{"speaker":"Darrell Evans","startTime":1849.603,"endTime":1852.478,"body":"don't have to do anything. But"},{"speaker":"Darrell Evans","startTime":1849.603,"endTime":1852.478,"body":"you'll watch three, you'll watch"},{"speaker":"Darrell Evans","startTime":1852.523,"endTime":1855.215,"body":"the three emails come out, they"},{"speaker":"Darrell Evans","startTime":1852.523,"endTime":1855.215,"body":"do a morning, afternoon and"},{"speaker":"Darrell Evans","startTime":1855.261,"endTime":1857.953,"body":"evening edition or something"},{"speaker":"Darrell Evans","startTime":1855.261,"endTime":1857.953,"body":"like that, then you have to go"},{"speaker":"Darrell Evans","startTime":1857.999,"endTime":1860.6,"body":"search for your specific"},{"speaker":"Darrell Evans","startTime":1857.999,"endTime":1860.6,"body":"industry and niche, then you got"},{"speaker":"Darrell Evans","startTime":1860.646,"endTime":1863.475,"body":"to read the question that the"},{"speaker":"Darrell Evans","startTime":1860.646,"endTime":1863.475,"body":"journalist wants answered. But I"},{"speaker":"Darrell Evans","startTime":1863.52,"endTime":1866.35,"body":"did hear that brevity is key. I"},{"speaker":"Darrell Evans","startTime":1863.52,"endTime":1866.35,"body":"could be wrong. But I was told"},{"speaker":"Darrell Evans","startTime":1866.395,"endTime":1869.042,"body":"that you don't want a long"},{"speaker":"Darrell Evans","startTime":1866.395,"endTime":1869.042,"body":"winded answer, you want to give"},{"speaker":"Darrell Evans","startTime":1869.087,"endTime":1871.825,"body":"them a short, succinct, concise"},{"speaker":"Darrell Evans","startTime":1869.087,"endTime":1871.825,"body":"answer, because they're just"},{"speaker":"Darrell Evans","startTime":1871.871,"endTime":1875.02,"body":"trying to find, what's your take"},{"speaker":"Darrell Evans","startTime":1871.871,"endTime":1875.02,"body":"on the best way to respond to those?"},{"speaker":"Darrell Evans","startTime":1878.83,"endTime":1882.82,"body":"sentences, if possible. Usually,"},{"speaker":"Darrell Evans","startTime":1878.83,"endTime":1882.82,"body":"they'll specify if they need"},{"speaker":"Darrell Evans","startTime":1882.82,"endTime":1886.0,"body":"more than that, or less than"},{"speaker":"Darrell Evans","startTime":1882.82,"endTime":1886.0,"body":"that. If you, if they like your"},{"speaker":"Darrell Evans","startTime":1886.0,"endTime":1889.0,"body":"answers, though, or your short"},{"speaker":"Darrell Evans","startTime":1886.0,"endTime":1889.0,"body":"answers, and they want more,"},{"speaker":"Darrell Evans","startTime":1889.03,"endTime":1889.75,"body":"they'll ask you."},{"speaker":"Darrell Evans","startTime":1889.94,"endTime":1893.39,"body":"Is it true that you should be on"},{"speaker":"Darrell Evans","startTime":1889.94,"endTime":1893.39,"body":"the paid plan? I think I heard"},{"speaker":"Darrell Evans","startTime":1893.39,"endTime":1895.19,"body":"that if you're not on the paid"},{"speaker":"Darrell Evans","startTime":1893.39,"endTime":1895.19,"body":"plan, you don't get priority,"},{"speaker":"Darrell Evans","startTime":1895.19,"endTime":1897.56,"body":"your response doesn't get"},{"speaker":"Darrell Evans","startTime":1895.19,"endTime":1897.56,"body":"prioritized or it doesn't get"},{"speaker":"Darrell Evans","startTime":1897.56,"endTime":1899.66,"body":"seen most of the time. Is that"},{"speaker":"Darrell Evans","startTime":1897.56,"endTime":1899.66,"body":"your recommendation to be on the"},{"speaker":"Darrell Evans","startTime":1899.66,"endTime":1900.17,"body":"paid plan?"},{"speaker":"Anika Jackson","startTime":1900.54,"endTime":1902.91,"body":"I'm not on the"},{"speaker":"Anika Jackson","startTime":1900.54,"endTime":1902.91,"body":"paid plan and we do get good"},{"speaker":"Anika Jackson","startTime":1902.91,"endTime":1906.45,"body":"responses. Oh, I think it's"},{"speaker":"Anika Jackson","startTime":1902.91,"endTime":1906.45,"body":"really about your content. It's"},{"speaker":"Anika Jackson","startTime":1906.45,"endTime":1907.71,"body":"really about how you're pitching"},{"speaker":"Anika Jackson","startTime":1906.45,"endTime":1907.71,"body":"it."},{"speaker":"Darrell Evans","startTime":1907.78,"endTime":1909.85,"body":"So my responses"},{"speaker":"Darrell Evans","startTime":1907.78,"endTime":1909.85,"body":"sucked is what you're saying?"},{"speaker":"Darrell Evans","startTime":1912.82,"endTime":1916.12,"body":"No, I mean, I've had some"},{"speaker":"Darrell Evans","startTime":1912.82,"endTime":1916.12,"body":"success. But again, it was at a"},{"speaker":"Darrell Evans","startTime":1916.12,"endTime":1919.93,"body":"time when we were just beginning"},{"speaker":"Darrell Evans","startTime":1916.12,"endTime":1919.93,"body":"to play with the aspect of what"},{"speaker":"Darrell Evans","startTime":1919.93,"endTime":1922.93,"body":"your, I would now be able to say"},{"speaker":"Darrell Evans","startTime":1919.93,"endTime":1922.93,"body":"we were playing with some PR."},{"speaker":"Darrell Evans","startTime":1923.77,"endTime":1927.61,"body":"This is a couple years ago, and"},{"speaker":"Darrell Evans","startTime":1923.77,"endTime":1927.61,"body":"it just didn't feel like it was"},{"speaker":"Darrell Evans","startTime":1927.61,"endTime":1930.1,"body":"effective for us. And we didn't"},{"speaker":"Darrell Evans","startTime":1927.61,"endTime":1930.1,"body":"have the right strategy"},{"speaker":"Darrell Evans","startTime":1930.1,"endTime":1933.01,"body":"probably. That being said, I"},{"speaker":"Darrell Evans","startTime":1930.1,"endTime":1933.01,"body":"guess podcasting has worked"},{"speaker":"Darrell Evans","startTime":1933.01,"endTime":1936.19,"body":"pretty well for us in our side"},{"speaker":"Darrell Evans","startTime":1933.01,"endTime":1936.19,"body":"of it. And but I think there's a"},{"speaker":"Darrell Evans","startTime":1936.19,"endTime":1939.97,"body":"blend of mixing it together. So"},{"speaker":"Darrell Evans","startTime":1936.19,"endTime":1939.97,"body":"Oh, and then Qwoted Qwoted, I'm"},{"speaker":"Darrell Evans","startTime":1939.97,"endTime":1942.43,"body":"going to definitely look up"},{"speaker":"Darrell Evans","startTime":1939.97,"endTime":1942.43,"body":"quoted, that one looks exciting."},{"speaker":"Darrell Evans","startTime":1942.97,"endTime":1945.97,"body":"What do you recommend for"},{"speaker":"Darrell Evans","startTime":1942.97,"endTime":1945.97,"body":"because there's an aspect of"},{"speaker":"Darrell Evans","startTime":1945.97,"endTime":1949.39,"body":"the, you know, things that you"},{"speaker":"Darrell Evans","startTime":1945.97,"endTime":1949.39,"body":"guys do to do the outreach and"},{"speaker":"Darrell Evans","startTime":1949.39,"endTime":1954.58,"body":"get them placed, which, by the"},{"speaker":"Darrell Evans","startTime":1949.39,"endTime":1954.58,"body":"way, is the biggest amount of"},{"speaker":"Darrell Evans","startTime":1954.58,"endTime":1958.18,"body":"energy and effort to take to do"},{"speaker":"Darrell Evans","startTime":1954.58,"endTime":1958.18,"body":"PR and to do branding properly."},{"speaker":"Darrell Evans","startTime":1958.57,"endTime":1962.08,"body":"You're posting on social media"},{"speaker":"Darrell Evans","startTime":1958.57,"endTime":1962.08,"body":"all day, with your 200"},{"speaker":"Darrell Evans","startTime":1962.08,"endTime":1965.29,"body":"followers, or your 12,000"},{"speaker":"Darrell Evans","startTime":1962.08,"endTime":1965.29,"body":"followers is not what it used to"},{"speaker":"Darrell Evans","startTime":1965.29,"endTime":1968.68,"body":"be, because of the algorithms"},{"speaker":"Darrell Evans","startTime":1965.29,"endTime":1968.68,"body":"because of the organic reach"},{"speaker":"Darrell Evans","startTime":1968.68,"endTime":1972.55,"body":"going down. And listen, we can't"},{"speaker":"Darrell Evans","startTime":1968.68,"endTime":1972.55,"body":"be mad, because these are"},{"speaker":"Darrell Evans","startTime":1972.55,"endTime":1975.37,"body":"businesses that are growing"},{"speaker":"Darrell Evans","startTime":1972.55,"endTime":1975.37,"body":"their businesses. And if you"},{"speaker":"Darrell Evans","startTime":1975.37,"endTime":1977.17,"body":"really want to be effective with"},{"speaker":"Darrell Evans","startTime":1975.37,"endTime":1977.17,"body":"it, you got to learn how to run"},{"speaker":"Darrell Evans","startTime":1977.17,"endTime":1980.26,"body":"ads properly, which is what we"},{"speaker":"Darrell Evans","startTime":1977.17,"endTime":1980.26,"body":"do in our agency is what I teach"},{"speaker":"Darrell Evans","startTime":1980.26,"endTime":1983.38,"body":"my clients. I'm not saying don't"},{"speaker":"Darrell Evans","startTime":1980.26,"endTime":1983.38,"body":"post but a lot of people are"},{"speaker":"Darrell Evans","startTime":1983.38,"endTime":1986.35,"body":"frustrated, because they post on"},{"speaker":"Darrell Evans","startTime":1983.38,"endTime":1986.35,"body":"LinkedIn and it gets 88"},{"speaker":"Darrell Evans","startTime":1986.35,"endTime":1990.25,"body":"impressions. But we got 2000"},{"speaker":"Darrell Evans","startTime":1986.35,"endTime":1990.25,"body":"followers, how come I only got"},{"speaker":"Darrell Evans","startTime":1990.28,"endTime":1993.97,"body":"88 impression, not your fault."},{"speaker":"Darrell Evans","startTime":1990.28,"endTime":1993.97,"body":"We post on Facebook or Instagram"},{"speaker":"Darrell Evans","startTime":1993.97,"endTime":1998.29,"body":"and it gets reached by 14"},{"speaker":"Darrell Evans","startTime":1993.97,"endTime":1998.29,"body":"people. But I got 12,000"},{"speaker":"Darrell Evans","startTime":1998.29,"endTime":2001.17,"body":"followers, how can we only went"},{"speaker":"Darrell Evans","startTime":1998.29,"endTime":2001.17,"body":"to 12 people? Not your fault,"},{"speaker":"Darrell Evans","startTime":2001.17,"endTime":2005.01,"body":"you didn't do anything wrong."},{"speaker":"Darrell Evans","startTime":2001.17,"endTime":2005.01,"body":"It's just the game. So the game"},{"speaker":"Darrell Evans","startTime":2005.01,"endTime":2009.09,"body":"that Anika plays in her business"},{"speaker":"Darrell Evans","startTime":2005.01,"endTime":2009.09,"body":"and what agencies do to do PR to"},{"speaker":"Darrell Evans","startTime":2009.09,"endTime":2011.88,"body":"get backlinks to get you"},{"speaker":"Darrell Evans","startTime":2009.09,"endTime":2011.88,"body":"exposure, it's the heavy"},{"speaker":"Darrell Evans","startTime":2011.88,"endTime":2015.0,"body":"lifting, and is what most of you"},{"speaker":"Darrell Evans","startTime":2011.88,"endTime":2015.0,"body":"as small business owners don't"},{"speaker":"Darrell Evans","startTime":2015.0,"endTime":2017.43,"body":"want to do. So just got to play"},{"speaker":"Darrell Evans","startTime":2015.0,"endTime":2017.43,"body":"both sides of it. But it is a"},{"speaker":"Darrell Evans","startTime":2017.43,"endTime":2021.36,"body":"holistic game. Speaking of"},{"speaker":"Darrell Evans","startTime":2017.43,"endTime":2021.36,"body":"which, how do you recommend your"},{"speaker":"Darrell Evans","startTime":2021.36,"endTime":2026.43,"body":"clients interact with social"},{"speaker":"Darrell Evans","startTime":2021.36,"endTime":2026.43,"body":"media from an organic or content"},{"speaker":"Darrell Evans","startTime":2026.46,"endTime":2029.49,"body":"because all of this is content,"},{"speaker":"Darrell Evans","startTime":2026.46,"endTime":2029.49,"body":"right? The expertise in their"},{"speaker":"Darrell Evans","startTime":2029.49,"endTime":2033.21,"body":"head has to come out. And so how"},{"speaker":"Darrell Evans","startTime":2029.49,"endTime":2033.21,"body":"do you recommend your clients"},{"speaker":"Darrell Evans","startTime":2033.36,"endTime":2037.29,"body":"interact with social media who"},{"speaker":"Darrell Evans","startTime":2033.36,"endTime":2037.29,"body":"are just getting into the Okay,"},{"speaker":"Darrell Evans","startTime":2037.29,"endTime":2040.5,"body":"Annika? I gotta be the brand."},{"speaker":"Darrell Evans","startTime":2037.29,"endTime":2040.5,"body":"How do you recommend that they"},{"speaker":"Darrell Evans","startTime":2040.5,"endTime":2041.13,"body":"get started?"},{"speaker":"Anika Jackson","startTime":2041.109,"endTime":2043.894,"body":"There's another"},{"speaker":"Anika Jackson","startTime":2041.109,"endTime":2043.894,"body":"tool that I'll recommend here if"},{"speaker":"Anika Jackson","startTime":2042.11,"endTime":2094.4,"body":"Without overwhelm because"},{"speaker":"Anika Jackson","startTime":2042.11,"endTime":2094.4,"body":"unfortunately, you need three"},{"speaker":"Anika Jackson","startTime":2043.952,"endTime":2047.201,"body":"it's okay. Oh, absolutely."},{"speaker":"Anika Jackson","startTime":2043.952,"endTime":2047.201,"body":"https://simplified.com/ There"},{"speaker":"Anika Jackson","startTime":2047.259,"endTime":2050.624,"body":"are now there are many social"},{"speaker":"Anika Jackson","startTime":2047.259,"endTime":2050.624,"body":"media websites where you can"},{"speaker":"Anika Jackson","startTime":2050.682,"endTime":2054.048,"body":"program schedule, find the right"},{"speaker":"Anika Jackson","startTime":2050.682,"endTime":2054.048,"body":"hashtags, all that stuff,"},{"speaker":"Anika Jackson","startTime":2054.106,"endTime":2057.645,"body":"Simplified, takes all of that"},{"speaker":"Anika Jackson","startTime":2054.106,"endTime":2057.645,"body":"and they do have a freemium and"},{"speaker":"Anika Jackson","startTime":2057.703,"endTime":2061.127,"body":"some paid versions. What's"},{"speaker":"Anika Jackson","startTime":2057.703,"endTime":2061.127,"body":"beautiful about this platform is"},{"speaker":"Anika Jackson","startTime":2061.185,"endTime":2064.55,"body":"that you can, you don't need"},{"speaker":"Anika Jackson","startTime":2061.185,"endTime":2064.55,"body":"Canva you don't need all this"},{"speaker":"Anika Jackson","startTime":2064.608,"endTime":2067.799,"body":"other fancy stuff, you put"},{"speaker":"Anika Jackson","startTime":2064.608,"endTime":2067.799,"body":"everything into that you can"},{"speaker":"Anika Jackson","startTime":2067.857,"endTime":2070.701,"body":"even put a video into"},{"speaker":"Anika Jackson","startTime":2067.857,"endTime":2070.701,"body":"Simplified, you can edit it"},{"speaker":"Anika Jackson","startTime":2070.759,"endTime":2074.356,"body":"right in there. It'll give you"},{"speaker":"Anika Jackson","startTime":2070.759,"endTime":2074.356,"body":"recommended captions, hashtags,"},{"speaker":"Anika Jackson","startTime":2074.414,"endTime":2078.186,"body":"all of that same data. You don't"},{"speaker":"Anika Jackson","startTime":2074.414,"endTime":2078.186,"body":"need to do Canva separately, you"},{"speaker":"Anika Jackson","startTime":2078.244,"endTime":2081.783,"body":"can create everything in one"},{"speaker":"Anika Jackson","startTime":2078.244,"endTime":2081.783,"body":"system and have it go out to the"},{"speaker":"Anika Jackson","startTime":2081.841,"endTime":2085.555,"body":"world. And this is a guy that I"},{"speaker":"Anika Jackson","startTime":2081.841,"endTime":2085.555,"body":"know AJ it's his second startup."},{"speaker":"Anika Jackson","startTime":2085.613,"endTime":2088.804,"body":"He's very passionate about"},{"speaker":"Anika Jackson","startTime":2085.613,"endTime":2088.804,"body":"making sure that people have"},{"speaker":"Anika Jackson","startTime":2088.862,"endTime":2092.46,"body":"access to these tools so that"},{"speaker":"Anika Jackson","startTime":2088.862,"endTime":2092.46,"body":"they can start their journey. So"},{"speaker":"Anika Jackson","startTime":2094.43,"endTime":2096.77,"body":"you know, you look at almost"},{"speaker":"Anika Jackson","startTime":2094.43,"endTime":2096.77,"body":"anything you gotta have four or"},{"speaker":"Anika Jackson","startTime":2096.77,"endTime":2100.22,"body":"five things in your pocket. And"},{"speaker":"Anika Jackson","startTime":2096.77,"endTime":2100.22,"body":"most people even most I'm a"},{"speaker":"Anika Jackson","startTime":2100.22,"endTime":2103.91,"body":"techie like I'm in the game of"},{"speaker":"Anika Jackson","startTime":2100.22,"endTime":2103.91,"body":"tech, and I don't want to learn"},{"speaker":"Anika Jackson","startTime":2103.91,"endTime":2107.63,"body":"another doggon app, right? Don't"},{"speaker":"Anika Jackson","startTime":2103.91,"endTime":2107.63,"body":"tell me this and then download"},{"speaker":"Anika Jackson","startTime":2107.63,"endTime":2110.03,"body":"that, and then I gotta do, then"},{"speaker":"Anika Jackson","startTime":2107.63,"endTime":2110.03,"body":"I gotta send it over there. I"},{"speaker":"Anika Jackson","startTime":2110.03,"endTime":2112.7,"body":"gotta send it to Google Drive,"},{"speaker":"Anika Jackson","startTime":2110.03,"endTime":2112.7,"body":"then I gotta download it. Or if"},{"speaker":"Anika Jackson","startTime":2112.7,"endTime":2116.69,"body":"it's, yeah, so, so Simplify.com."},{"speaker":"Anika Jackson","startTime":2112.7,"endTime":2116.69,"body":"I just pulled it up out on my"},{"speaker":"Anika Jackson","startTime":2116.69,"endTime":2119.24,"body":"end. I'm definitely going to be"},{"speaker":"Anika Jackson","startTime":2116.69,"endTime":2119.24,"body":"checking that out, especially"},{"speaker":"Anika Jackson","startTime":2119.24,"endTime":2120.59,"body":"given what we do at our agency."},{"speaker":"Anika Jackson","startTime":2120.77,"endTime":2123.29,"body":"Yeah, I'll do a LinkedIn"},{"speaker":"Anika Jackson","startTime":2120.77,"endTime":2123.29,"body":"introduction for you and AJ to"},{"speaker":"Anika Jackson","startTime":2123.32,"endTime":2123.71,"body":"you know,"},{"speaker":"Darrell Evans","startTime":2123.71,"endTime":2125.99,"body":"the founder."},{"speaker":"Darrell Evans","startTime":2123.71,"endTime":2125.99,"body":"Yeah. Yeah. Love it. Love it."},{"speaker":"Darrell Evans","startTime":2125.99,"endTime":2129.17,"body":"Yeah. If you compare it"},{"speaker":"Darrell Evans","startTime":2125.99,"endTime":2129.17,"body":"Simplified to something else out"},{"speaker":"Darrell Evans","startTime":2129.17,"endTime":2131.81,"body":"there just for the listener,"},{"speaker":"Darrell Evans","startTime":2129.17,"endTime":2131.81,"body":"what would it be compared to? Is"},{"speaker":"Darrell Evans","startTime":2131.81,"endTime":2134.57,"body":"it compared to Hootsuite? Is it"},{"speaker":"Darrell Evans","startTime":2131.81,"endTime":2134.57,"body":"compared to what is it compared?"},{"speaker":"Darrell Evans","startTime":2134.6,"endTime":2136.61,"body":"Or is it at all a combination of"},{"speaker":"Darrell Evans","startTime":2134.6,"endTime":2136.61,"body":"things?"},{"speaker":"Darrell Evans","startTime":2136.0,"endTime":2137.65,"body":"Wow, I mean, you know, Anika,"},{"speaker":"Darrell Evans","startTime":2136.0,"endTime":2137.65,"body":"you've you've kind of really"},{"speaker":"Anika Jackson","startTime":2136.3,"endTime":2138.317,"body":"Yeah, it's a"},{"speaker":"Anika Jackson","startTime":2136.3,"endTime":2138.317,"body":"combination of Canva and"},{"speaker":"Anika Jackson","startTime":2137.65,"endTime":2144.64,"body":"done a bit of a masterclass on"},{"speaker":"Anika Jackson","startTime":2137.65,"endTime":2144.64,"body":"this conversation, including,"},{"speaker":"Anika Jackson","startTime":2138.371,"endTime":2141.207,"body":"Magisto, or Premiere plus"},{"speaker":"Anika Jackson","startTime":2138.371,"endTime":2141.207,"body":"whatever you use for video"},{"speaker":"Anika Jackson","startTime":2141.261,"endTime":2144.314,"body":"editing, plus Lumely, or"},{"speaker":"Anika Jackson","startTime":2141.261,"endTime":2144.314,"body":"Socialbe or HootSuite or any of"},{"speaker":"Anika Jackson","startTime":2144.369,"endTime":2147.531,"body":"those other aggregators. Oh,"},{"speaker":"Anika Jackson","startTime":2144.369,"endTime":2147.531,"body":"wow. So I love it. I love it."},{"speaker":"Anika Jackson","startTime":2147.586,"endTime":2150.857,"body":"Pretty cool. And so And one"},{"speaker":"Anika Jackson","startTime":2147.586,"endTime":2150.857,"body":"thing to do in there is to think"},{"speaker":"Anika Jackson","startTime":2148.51,"endTime":2157.3,"body":"and I appreciate, thank you so"},{"speaker":"Anika Jackson","startTime":2148.51,"endTime":2157.3,"body":"much for dropping these tools"},{"speaker":"Anika Jackson","startTime":2150.912,"endTime":2154.128,"body":"about, what do you want to share"},{"speaker":"Anika Jackson","startTime":2150.912,"endTime":2154.128,"body":"with people? What are your"},{"speaker":"Anika Jackson","startTime":2154.183,"endTime":2157.509,"body":"content pillars, so that they"},{"speaker":"Anika Jackson","startTime":2154.183,"endTime":2157.509,"body":"should all lead back to knowing"},{"speaker":"Anika Jackson","startTime":2157.33,"endTime":2164.74,"body":"and websites that our audience"},{"speaker":"Anika Jackson","startTime":2157.33,"endTime":2164.74,"body":"can take away and go right after"},{"speaker":"Anika Jackson","startTime":2157.563,"endTime":2160.998,"body":"liking and trusting who you are"},{"speaker":"Anika Jackson","startTime":2157.563,"endTime":2160.998,"body":"and what your brand is and what"},{"speaker":"Anika Jackson","startTime":2161.053,"endTime":2164.433,"body":"your company does. We work with"},{"speaker":"Anika Jackson","startTime":2161.053,"endTime":2164.433,"body":"a nonprofit, for instance, and"},{"speaker":"Anika Jackson","startTime":2164.488,"endTime":2167.705,"body":"for their social we're looking"},{"speaker":"Anika Jackson","startTime":2164.488,"endTime":2167.705,"body":"at they work primarily, it's"},{"speaker":"Anika Jackson","startTime":2167.759,"endTime":2170.976,"body":"called Best Start Communities,"},{"speaker":"Anika Jackson","startTime":2167.759,"endTime":2170.976,"body":"Best Start South LA, they're"},{"speaker":"Anika Jackson","startTime":2171.03,"endTime":2174.029,"body":"part of First Five LA. So they"},{"speaker":"Anika Jackson","startTime":2171.03,"endTime":2174.029,"body":"focus on early childhood"},{"speaker":"Anika Jackson","startTime":2174.084,"endTime":2177.082,"body":"education, but also healthy"},{"speaker":"Anika Jackson","startTime":2174.084,"endTime":2177.082,"body":"families. And so one of the"},{"speaker":"Anika Jackson","startTime":2177.137,"endTime":2180.354,"body":"modules is on economics, and"},{"speaker":"Anika Jackson","startTime":2177.137,"endTime":2180.354,"body":"economic resiliency and how we"},{"speaker":"Anika Jackson","startTime":2180.408,"endTime":2183.571,"body":"can help families when they"},{"speaker":"Anika Jackson","startTime":2180.408,"endTime":2183.571,"body":"might be on food scarcity. And"},{"speaker":"Anika Jackson","startTime":2183.625,"endTime":2187.06,"body":"here are some resources, whether"},{"speaker":"Anika Jackson","startTime":2183.625,"endTime":2187.06,"body":"you need to get food or if you"},{"speaker":"Anika Jackson","startTime":2187.115,"endTime":2190.386,"body":"want to grow your community"},{"speaker":"Anika Jackson","startTime":2187.115,"endTime":2190.386,"body":"gardens, or if you want to learn"},{"speaker":"Anika Jackson","startTime":2190.441,"endTime":2193.657,"body":"how to grow some vegetables at"},{"speaker":"Anika Jackson","startTime":2190.441,"endTime":2193.657,"body":"home, or how to make healthy"},{"speaker":"Anika Jackson","startTime":2193.712,"endTime":2196.765,"body":"meals. Another one is on"},{"speaker":"Anika Jackson","startTime":2193.712,"endTime":2196.765,"body":"education. And then another one"},{"speaker":"Anika Jackson","startTime":2196.82,"endTime":2200.309,"body":"is other events going on in the"},{"speaker":"Anika Jackson","startTime":2196.82,"endTime":2200.309,"body":"community that people need to be"},{"speaker":"Anika Jackson","startTime":2200.364,"endTime":2203.69,"body":"aware of. So maybe somebody else"},{"speaker":"Anika Jackson","startTime":2200.364,"endTime":2203.69,"body":"is doing a hiking event or a"},{"speaker":"Anika Jackson","startTime":2203.744,"endTime":2206.852,"body":"yoga event in South LA or a"},{"speaker":"Anika Jackson","startTime":2203.744,"endTime":2206.852,"body":"family festival. And so these"},{"speaker":"Anika Jackson","startTime":2206.906,"endTime":2210.45,"body":"are other ways that families can"},{"speaker":"Anika Jackson","startTime":2206.906,"endTime":2210.45,"body":"get out and interact together in"},{"speaker":"Anika Jackson","startTime":2210.505,"endTime":2213.994,"body":"different ways. And so those are"},{"speaker":"Anika Jackson","startTime":2210.505,"endTime":2213.994,"body":"the four content pillars we use"},{"speaker":"Anika Jackson","startTime":2214.049,"endTime":2217.157,"body":"for them. And we actually do"},{"speaker":"Anika Jackson","startTime":2214.049,"endTime":2217.157,"body":"blog posts, and we do social"},{"speaker":"Anika Jackson","startTime":2217.211,"endTime":2220.483,"body":"media, like we just do a little"},{"speaker":"Anika Jackson","startTime":2217.211,"endTime":2220.483,"body":"bit into that world, but not"},{"speaker":"Anika Jackson","startTime":2220.537,"endTime":2223.863,"body":"hardcore. But we part of our"},{"speaker":"Anika Jackson","startTime":2220.537,"endTime":2223.863,"body":"brand work with them was talking"},{"speaker":"Anika Jackson","startTime":2223.917,"endTime":2227.298,"body":"about the need for them to okay,"},{"speaker":"Anika Jackson","startTime":2223.917,"endTime":2227.298,"body":"they're great, they're policy"},{"speaker":"Anika Jackson","startTime":2227.352,"endTime":2230.46,"body":"wonks, they are very research"},{"speaker":"Anika Jackson","startTime":2227.352,"endTime":2230.46,"body":"heavy people. And they love"},{"speaker":"Anika Jackson","startTime":2230.515,"endTime":2234.004,"body":"policy. And all the writing was"},{"speaker":"Anika Jackson","startTime":2230.515,"endTime":2234.004,"body":"on that versus the end user, the"},{"speaker":"Anika Jackson","startTime":2234.059,"endTime":2237.275,"body":"people in the community who they"},{"speaker":"Anika Jackson","startTime":2234.059,"endTime":2237.275,"body":"want to come and use these"},{"speaker":"Anika Jackson","startTime":2237.33,"endTime":2240.656,"body":"resources. So we shifted that"},{"speaker":"Anika Jackson","startTime":2237.33,"endTime":2240.656,"body":"completely. And we're not doing"},{"speaker":"Anika Jackson","startTime":2240.71,"endTime":2244.145,"body":"PR for them right now. Because"},{"speaker":"Anika Jackson","startTime":2240.71,"endTime":2244.145,"body":"they're there's a whole bunch of"},{"speaker":"Anika Jackson","startTime":2243.82,"endTime":2336.7,"body":"and begin to look at that self"},{"speaker":"Anika Jackson","startTime":2243.82,"endTime":2336.7,"body":"discovery because there's a good"},{"speaker":"Anika Jackson","startTime":2244.2,"endTime":2247.58,"body":"stuff going on a big name change"},{"speaker":"Anika Jackson","startTime":2244.2,"endTime":2247.58,"body":"where we're about to announce"},{"speaker":"Anika Jackson","startTime":2247.635,"endTime":2250.961,"body":"through PR. But even just by"},{"speaker":"Anika Jackson","startTime":2247.635,"endTime":2250.961,"body":"starting to post regular content"},{"speaker":"Anika Jackson","startTime":2251.015,"endTime":2253.959,"body":"on their social media, changed"},{"speaker":"Anika Jackson","startTime":2251.015,"endTime":2253.959,"body":"the names from Best Art"},{"speaker":"Anika Jackson","startTime":2254.014,"endTime":2257.394,"body":"Communities to Best Start South"},{"speaker":"Anika Jackson","startTime":2254.014,"endTime":2257.394,"body":"LA, nobody cares what Region 2"},{"speaker":"Anika Jackson","startTime":2257.449,"endTime":2260.829,"body":"is. Nobody cares what you know,"},{"speaker":"Anika Jackson","startTime":2257.449,"endTime":2260.829,"body":"they want to know, who Who are"},{"speaker":"Anika Jackson","startTime":2260.884,"endTime":2263.937,"body":"you really. So we changed"},{"speaker":"Anika Jackson","startTime":2260.884,"endTime":2263.937,"body":"everything to Best Start South"},{"speaker":"Anika Jackson","startTime":2263.992,"endTime":2267.263,"body":"LA, we do social content, we do"},{"speaker":"Anika Jackson","startTime":2263.992,"endTime":2267.263,"body":"blog posts, and we increased"},{"speaker":"Anika Jackson","startTime":2267.317,"endTime":2270.643,"body":"their website traffic by 42%"},{"speaker":"Anika Jackson","startTime":2267.317,"endTime":2270.643,"body":"imediately because we were using"},{"speaker":"Anika Jackson","startTime":2270.698,"endTime":2274.133,"body":"accessible language, things that"},{"speaker":"Anika Jackson","startTime":2270.698,"endTime":2274.133,"body":"the community really wanted to"},{"speaker":"Anika Jackson","startTime":2274.187,"endTime":2277.568,"body":"understand and know about. And"},{"speaker":"Anika Jackson","startTime":2274.187,"endTime":2277.568,"body":"so that was that's the way that"},{"speaker":"Anika Jackson","startTime":2277.622,"endTime":2280.676,"body":"by looking at your content"},{"speaker":"Anika Jackson","startTime":2277.622,"endTime":2280.676,"body":"pillars, you really can start"},{"speaker":"Anika Jackson","startTime":2280.73,"endTime":2284.11,"body":"streamlining how you're talking"},{"speaker":"Anika Jackson","startTime":2280.73,"endTime":2284.11,"body":"about your business on social,"},{"speaker":"Anika Jackson","startTime":2284.165,"endTime":2287.491,"body":"thinking about how blog posts"},{"speaker":"Anika Jackson","startTime":2284.165,"endTime":2287.491,"body":"and everything else that you're"},{"speaker":"Anika Jackson","startTime":2287.545,"endTime":2290.762,"body":"doing interact. And then of"},{"speaker":"Anika Jackson","startTime":2287.545,"endTime":2290.762,"body":"course, when we get PR hits, we"},{"speaker":"Anika Jackson","startTime":2290.817,"endTime":2294.197,"body":"turn that into something you put"},{"speaker":"Anika Jackson","startTime":2290.817,"endTime":2294.197,"body":"in your newsletter, we create"},{"speaker":"Anika Jackson","startTime":2294.252,"endTime":2297.578,"body":"social, you know, social media"},{"speaker":"Anika Jackson","startTime":2294.252,"endTime":2297.578,"body":"content posts, so that you can"},{"speaker":"Anika Jackson","startTime":2297.632,"endTime":2300.794,"body":"share it on your social, we"},{"speaker":"Anika Jackson","startTime":2297.632,"endTime":2300.794,"body":"share it on our social to talk"},{"speaker":"Anika Jackson","startTime":2300.849,"endTime":2303.957,"body":"about client wins. So it's"},{"speaker":"Anika Jackson","startTime":2300.849,"endTime":2303.957,"body":"continuing to perpetuate, it's"},{"speaker":"Anika Jackson","startTime":2304.011,"endTime":2307.283,"body":"not just you talking about your"},{"speaker":"Anika Jackson","startTime":2304.011,"endTime":2307.283,"body":"brand, which is what you get"},{"speaker":"Anika Jackson","startTime":2307.337,"endTime":2310.554,"body":"when you go to a website, when"},{"speaker":"Anika Jackson","startTime":2307.337,"endTime":2310.554,"body":"you look at your email, your"},{"speaker":"Anika Jackson","startTime":2310.608,"endTime":2314.152,"body":"blog, your social media, this is"},{"speaker":"Anika Jackson","startTime":2310.608,"endTime":2314.152,"body":"third-party validation, that you"},{"speaker":"Anika Jackson","startTime":2314.207,"endTime":2317.424,"body":"are the expert that you say you"},{"speaker":"Anika Jackson","startTime":2314.207,"endTime":2317.424,"body":"are and that's why PR is so"},{"speaker":"Anika Jackson","startTime":2317.478,"endTime":2319.06,"body":"important as part of the mix."},{"speaker":"Anika Jackson","startTime":2336.7,"endTime":2341.02,"body":"chunk of the market that I would"},{"speaker":"Anika Jackson","startTime":2336.7,"endTime":2341.02,"body":"know for sure, are going to need"},{"speaker":"Anika Jackson","startTime":2341.02,"endTime":2344.02,"body":"to start to do this journey and"},{"speaker":"Anika Jackson","startTime":2341.02,"endTime":2344.02,"body":"start to under uncover this on"},{"speaker":"Anika Jackson","startTime":2344.02,"endTime":2346.63,"body":"their own. And then you've got"},{"speaker":"Anika Jackson","startTime":2344.02,"endTime":2346.63,"body":"the other two opportunities,"},{"speaker":"Anika Jackson","startTime":2346.63,"endTime":2349.78,"body":"where it's kind of this coaching"},{"speaker":"Anika Jackson","startTime":2346.63,"endTime":2349.78,"body":"and mentorship, and we can give"},{"speaker":"Anika Jackson","startTime":2349.78,"endTime":2351.88,"body":"you advice. And then we've got,"},{"speaker":"Anika Jackson","startTime":2349.78,"endTime":2351.88,"body":"you know, the full service"},{"speaker":"Anika Jackson","startTime":2351.88,"endTime":2355.78,"body":"agency side of it. I just want"},{"speaker":"Anika Jackson","startTime":2351.88,"endTime":2355.78,"body":"to thank you, your experience in"},{"speaker":"Anika Jackson","startTime":2355.78,"endTime":2358.6,"body":"this, I mean, from a PR"},{"speaker":"Anika Jackson","startTime":2355.78,"endTime":2358.6,"body":"standpoint, branding standpoint,"},{"speaker":"Anika Jackson","startTime":2358.69,"endTime":2360.67,"body":"some of the things I've heard"},{"speaker":"Anika Jackson","startTime":2358.69,"endTime":2360.67,"body":"about a little bit, I'm sure"},{"speaker":"Anika Jackson","startTime":2360.7,"endTime":2365.08,"body":"others would agree. But it's"},{"speaker":"Anika Jackson","startTime":2360.7,"endTime":2365.08,"body":"this, this the way you attack PR"},{"speaker":"Anika Jackson","startTime":2365.08,"endTime":2369.13,"body":"and the way you go after the"},{"speaker":"Anika Jackson","startTime":2365.08,"endTime":2369.13,"body":"things that matter, right,"},{"speaker":"Anika Jackson","startTime":2369.13,"endTime":2373.24,"body":"because you can easily to post"},{"speaker":"Anika Jackson","startTime":2369.13,"endTime":2373.24,"body":"18 times a week on Twitter, for"},{"speaker":"Anika Jackson","startTime":2373.24,"endTime":2376.18,"body":"the client and all of that stuff"},{"speaker":"Anika Jackson","startTime":2373.24,"endTime":2376.18,"body":"is okay. But it's not gonna"},{"speaker":"Anika Jackson","startTime":2376.18,"endTime":2378.73,"body":"really drive the results like"},{"speaker":"Anika Jackson","startTime":2376.18,"endTime":2378.73,"body":"you're able to you have a"},{"speaker":"Anika Jackson","startTime":2378.73,"endTime":2382.0,"body":"measurement system to see the"},{"speaker":"Anika Jackson","startTime":2378.73,"endTime":2382.0,"body":"impact of the work and I know"},{"speaker":"Anika Jackson","startTime":2382.0,"endTime":2384.01,"body":"there's no guarantees, there's"},{"speaker":"Anika Jackson","startTime":2382.0,"endTime":2384.01,"body":"no guarantee of where you're"},{"speaker":"Anika Jackson","startTime":2384.01,"endTime":2386.05,"body":"gonna get placed. There's no"},{"speaker":"Anika Jackson","startTime":2384.01,"endTime":2386.05,"body":"guarantee of how much traffic"},{"speaker":"Anika Jackson","startTime":2386.05,"endTime":2388.21,"body":"it's going to bring. You can't"},{"speaker":"Anika Jackson","startTime":2386.05,"endTime":2388.21,"body":"guarantee they're gonna go"},{"speaker":"Anika Jackson","startTime":2388.21,"endTime":2392.92,"body":"viral. But it does sound like"},{"speaker":"Anika Jackson","startTime":2388.21,"endTime":2392.92,"body":"you guys have a keen eye to"},{"speaker":"Anika Jackson","startTime":2392.95,"endTime":2395.89,"body":"matching up the brand, the"},{"speaker":"Anika Jackson","startTime":2392.95,"endTime":2395.89,"body":"messaging, the content, the"},{"speaker":"Anika Jackson","startTime":2395.89,"endTime":2399.79,"body":"pillars to the publications,"},{"speaker":"Anika Jackson","startTime":2395.89,"endTime":2399.79,"body":"that actually might work all"},{"speaker":"Anika Jackson","startTime":2399.79,"endTime":2402.64,"body":"that works together, and you're"},{"speaker":"Anika Jackson","startTime":2399.79,"endTime":2402.64,"body":"able to deliver those results."},{"speaker":"Anika Jackson","startTime":2402.64,"endTime":2406.3,"body":"So I knew this is gonna be a"},{"speaker":"Anika Jackson","startTime":2402.64,"endTime":2406.3,"body":"great talk and I'm glad we had"},{"speaker":"Anika Jackson","startTime":2406.3,"endTime":2408.85,"body":"it. Hopefully we can have you"},{"speaker":"Anika Jackson","startTime":2406.3,"endTime":2408.85,"body":"back on the show and go a little"},{"speaker":"Anika Jackson","startTime":2408.85,"endTime":2411.76,"body":"deeper. I'm actually very"},{"speaker":"Anika Jackson","startTime":2408.85,"endTime":2411.76,"body":"interested to know, can you wrap"},{"speaker":"Anika Jackson","startTime":2411.76,"endTime":2416.5,"body":"this up by telling everybody"},{"speaker":"Anika Jackson","startTime":2411.76,"endTime":2416.5,"body":"about The Brand Amplifier Live,"},{"speaker":"Anika Jackson","startTime":2416.5,"endTime":2420.46,"body":"although it's not a evergreen"},{"speaker":"Anika Jackson","startTime":2416.5,"endTime":2420.46,"body":"program, but tell them about it,"},{"speaker":"Anika Jackson","startTime":2420.49,"endTime":2422.59,"body":"how they can learn more about"},{"speaker":"Anika Jackson","startTime":2420.49,"endTime":2422.59,"body":"it, and also how they can learn"},{"speaker":"Anika Jackson","startTime":2422.59,"endTime":2425.2,"body":"more about working with you with"},{"speaker":"Anika Jackson","startTime":2422.59,"endTime":2425.2,"body":"your agency."},{"speaker":"Anika Jackson","startTime":2425.66,"endTime":2429.05,"body":"Yeah, thank you. Well, my main"},{"speaker":"Anika Jackson","startTime":2425.66,"endTime":2429.05,"body":"website is"},{"speaker":"Anika Jackson","startTime":2429.08,"endTime":2433.46,"body":"www.yourbrandamplified.co, if"},{"speaker":"Anika Jackson","startTime":2429.08,"endTime":2433.46,"body":"you Google that, we are.co. But"},{"speaker":"Anika Jackson","startTime":2433.46,"endTime":2437.24,"body":"we are going to be a.com by the"},{"speaker":"Anika Jackson","startTime":2433.46,"endTime":2437.24,"body":"time this releases, which also"},{"speaker":"Anika Jackson","startTime":2437.27,"endTime":2440.45,"body":"we're talking about this the"},{"speaker":"Anika Jackson","startTime":2437.27,"endTime":2440.45,"body":"power of having your name out"},{"speaker":"Anika Jackson","startTime":2440.45,"endTime":2443.99,"body":"there. Somebody else had"},{"speaker":"Anika Jackson","startTime":2440.45,"endTime":2443.99,"body":"the.com, and my podcast and my"},{"speaker":"Anika Jackson","startTime":2443.99,"endTime":2447.62,"body":"name from doing interviews, and"},{"speaker":"Anika Jackson","startTime":2443.99,"endTime":2447.62,"body":"my website kept coming up, that"},{"speaker":"Anika Jackson","startTime":2447.62,"endTime":2449.81,"body":"they were kicked off of Google"},{"speaker":"Anika Jackson","startTime":2447.62,"endTime":2449.81,"body":"page one, and they finally just"},{"speaker":"Anika Jackson","startTime":2449.81,"endTime":2452.3,"body":"gave up the domain because it"},{"speaker":"Anika Jackson","startTime":2449.81,"endTime":2452.3,"body":"redirected to a totally"},{"speaker":"Anika Jackson","startTime":2452.3,"endTime":2455.39,"body":"different website anyway, on not"},{"speaker":"Anika Jackson","startTime":2452.3,"endTime":2455.39,"body":"in the United States either. So"},{"speaker":"Anika Jackson","startTime":2455.39,"endTime":2457.94,"body":"now I have that. So yay, but um,"},{"speaker":"Anika Jackson","startTime":2455.39,"endTime":2457.94,"body":"yeah, so you can go to"},{"speaker":"Anika Jackson","startTime":2458.03,"endTime":2460.49,"body":"www.yourbrandamplified.com,"},{"speaker":"Anika Jackson","startTime":2458.03,"endTime":2460.49,"body":"there's a link to The Brand"},{"speaker":"Anika Jackson","startTime":2460.49,"endTime":2465.08,"body":"Amplifier, we are doing a series"},{"speaker":"Anika Jackson","startTime":2460.49,"endTime":2465.08,"body":"of live events, one each month,"},{"speaker":"Anika Jackson","startTime":2465.11,"endTime":2467.81,"body":"this first quarter. So we have"},{"speaker":"Anika Jackson","startTime":2465.11,"endTime":2467.81,"body":"one in January, one in February,"},{"speaker":"Anika Jackson","startTime":2467.81,"endTime":2473.15,"body":"one in March. And those are kind"},{"speaker":"Anika Jackson","startTime":2467.81,"endTime":2473.15,"body":"of four hour training sessions,"},{"speaker":"Anika Jackson","startTime":2473.33,"endTime":2476.24,"body":"that kind of walks through some"},{"speaker":"Anika Jackson","startTime":2473.33,"endTime":2476.24,"body":"of our client examples, the"},{"speaker":"Anika Jackson","startTime":2476.24,"endTime":2480.38,"body":"process of getting PR, and then"},{"speaker":"Anika Jackson","startTime":2476.24,"endTime":2480.38,"body":"branding, and why that, how they"},{"speaker":"Anika Jackson","startTime":2480.38,"endTime":2482.66,"body":"all kind of like this, how they"},{"speaker":"Anika Jackson","startTime":2480.38,"endTime":2482.66,"body":"all work together, and some"},{"speaker":"Anika Jackson","startTime":2482.69,"endTime":2486.38,"body":"things that you can do. And then"},{"speaker":"Anika Jackson","startTime":2482.69,"endTime":2486.38,"body":"we will be officially launching"},{"speaker":"Anika Jackson","startTime":2486.41,"endTime":2489.95,"body":"the program, mid January. And so"},{"speaker":"Anika Jackson","startTime":2486.41,"endTime":2489.95,"body":"you can go to the website, get"},{"speaker":"Anika Jackson","startTime":2489.95,"endTime":2493.1,"body":"more information, email me, and"},{"speaker":"Anika Jackson","startTime":2489.95,"endTime":2493.1,"body":"then I'll also give you a link"},{"speaker":"Anika Jackson","startTime":2493.1,"endTime":2496.13,"body":"Darrell, if anybody who's"},{"speaker":"Anika Jackson","startTime":2493.1,"endTime":2496.13,"body":"listening wants to do a free 30"},{"speaker":"Anika Jackson","startTime":2496.13,"endTime":2498.29,"body":"minute strategy session, I'm"},{"speaker":"Anika Jackson","startTime":2496.13,"endTime":2498.29,"body":"happy to do that for your"},{"speaker":"Anika Jackson","startTime":2498.29,"endTime":2501.17,"body":"audience. Talk through any"},{"speaker":"Anika Jackson","startTime":2498.29,"endTime":2501.17,"body":"issues that you have, and just,"},{"speaker":"Anika Jackson","startTime":2501.26,"endTime":2504.47,"body":"you know, no obligation"},{"speaker":"Anika Jackson","startTime":2501.26,"endTime":2504.47,"body":"whatsoever, I'm just really"},{"speaker":"Anika Jackson","startTime":2504.47,"endTime":2507.98,"body":"excited to make sure people"},{"speaker":"Anika Jackson","startTime":2504.47,"endTime":2507.98,"body":"really understand this world a"},{"speaker":"Anika Jackson","startTime":2507.98,"endTime":2509.66,"body":"little bit and knowing that"},{"speaker":"Anika Jackson","startTime":2507.98,"endTime":2509.66,"body":"they're probably not going to"},{"speaker":"Anika Jackson","startTime":2509.66,"endTime":2511.34,"body":"want to do it all themselves,"},{"speaker":"Anika Jackson","startTime":2509.66,"endTime":2511.34,"body":"they're still going to want to"},{"speaker":"Anika Jackson","startTime":2511.34,"endTime":2515.48,"body":"hire you and me to do it for"},{"speaker":"Anika Jackson","startTime":2511.34,"endTime":2515.48,"body":"them. But it really helps when"},{"speaker":"Anika Jackson","startTime":2515.48,"endTime":2517.1,"body":"you do have that foundational"},{"speaker":"Anika Jackson","startTime":2515.48,"endTime":2517.1,"body":"knowledge."},{"speaker":"Darrell Evans","startTime":2517.36,"endTime":2519.01,"body":"Well, you know,"},{"speaker":"Darrell Evans","startTime":2517.36,"endTime":2519.01,"body":"when you share that link, don't"},{"speaker":"Darrell Evans","startTime":2519.01,"endTime":2524.44,"body":"be surprised if I book a"},{"speaker":"Darrell Evans","startTime":2519.01,"endTime":2524.44,"body":"meeting. You know, again, I come"},{"speaker":"Darrell Evans","startTime":2524.44,"endTime":2527.74,"body":"from a different world, I come"},{"speaker":"Darrell Evans","startTime":2524.44,"endTime":2527.74,"body":"from a different lane. I'm new"},{"speaker":"Darrell Evans","startTime":2527.74,"endTime":2530.83,"body":"to this personal branding thing,"},{"speaker":"Darrell Evans","startTime":2527.74,"endTime":2530.83,"body":"even though I mean, yeah, I've"},{"speaker":"Darrell Evans","startTime":2530.83,"endTime":2535.42,"body":"been on social since '07 and '08"},{"speaker":"Darrell Evans","startTime":2530.83,"endTime":2535.42,"body":"and '09 but I used it"},{"speaker":"Darrell Evans","startTime":2535.42,"endTime":2538.3,"body":"differently. And then when we"},{"speaker":"Darrell Evans","startTime":2535.42,"endTime":2538.3,"body":"started the agency 12 years ago,"},{"speaker":"Darrell Evans","startTime":2538.3,"endTime":2541.33,"body":"I kind of was like happy to kind"},{"speaker":"Darrell Evans","startTime":2538.3,"endTime":2541.33,"body":"of fall back into the shadows"},{"speaker":"Darrell Evans","startTime":2541.33,"endTime":2544.09,"body":"and do the strategic work and be"},{"speaker":"Darrell Evans","startTime":2541.33,"endTime":2544.09,"body":"the, you know, one of the"},{"speaker":"Darrell Evans","startTime":2544.12,"endTime":2548.11,"body":"strategic guys. And I realized a"},{"speaker":"Darrell Evans","startTime":2544.12,"endTime":2548.11,"body":"couple years ago that needed"},{"speaker":"Darrell Evans","startTime":2548.11,"endTime":2551.59,"body":"change. In fact, I'll tell you"},{"speaker":"Darrell Evans","startTime":2548.11,"endTime":2551.59,"body":"exactly when it was. It was"},{"speaker":"Darrell Evans","startTime":2551.59,"endTime":2554.8,"body":"about six years ago, that I"},{"speaker":"Darrell Evans","startTime":2551.59,"endTime":2554.8,"body":"realized I needed to do it. And"},{"speaker":"Darrell Evans","startTime":2554.8,"endTime":2561.04,"body":"I said I should start a podcast."},{"speaker":"Darrell Evans","startTime":2554.8,"endTime":2561.04,"body":"Nice. And I didn't do it for"},{"speaker":"Darrell Evans","startTime":2561.04,"endTime":2565.78,"body":"another three years. Oh, okay."},{"speaker":"Darrell Evans","startTime":2561.04,"endTime":2565.78,"body":"And it wasn't until my coach"},{"speaker":"Darrell Evans","startTime":2565.78,"endTime":2570.28,"body":"called me out. And I got"},{"speaker":"Darrell Evans","startTime":2565.78,"endTime":2570.28,"body":"convicted that day, because it"},{"speaker":"Darrell Evans","startTime":2570.28,"endTime":2574.09,"body":"wasn't the first time I'd heard"},{"speaker":"Darrell Evans","startTime":2570.28,"endTime":2574.09,"body":"him say it. But that day, for"},{"speaker":"Darrell Evans","startTime":2574.09,"endTime":2577.15,"body":"some reason, conviction fell"},{"speaker":"Darrell Evans","startTime":2574.09,"endTime":2577.15,"body":"over me. And I went up to my"},{"speaker":"Darrell Evans","startTime":2577.15,"endTime":2580.51,"body":"room that night at we were at a"},{"speaker":"Darrell Evans","startTime":2577.15,"endTime":2580.51,"body":"hotel at a conference. And I"},{"speaker":"Darrell Evans","startTime":2580.51,"endTime":2582.64,"body":"went up to my room that night, I"},{"speaker":"Darrell Evans","startTime":2580.51,"endTime":2582.64,"body":"put up a landing page for the"},{"speaker":"Darrell Evans","startTime":2582.64,"endTime":2585.7,"body":"MindShift Podcast, and then we"},{"speaker":"Darrell Evans","startTime":2582.64,"endTime":2585.7,"body":"started recording episodes the"},{"speaker":"Darrell Evans","startTime":2585.7,"endTime":2588.82,"body":"next month. So that being said,"},{"speaker":"Darrell Evans","startTime":2585.7,"endTime":2588.82,"body":"I'm still a rookie at this"},{"speaker":"Darrell Evans","startTime":2588.82,"endTime":2591.34,"body":"branding and PR thing, I really"},{"speaker":"Darrell Evans","startTime":2588.82,"endTime":2591.34,"body":"appreciate it and some on the"},{"speaker":"Darrell Evans","startTime":2591.34,"endTime":2593.44,"body":"other side of this who follow"},{"speaker":"Darrell Evans","startTime":2591.34,"endTime":2593.44,"body":"the show and follow the brand"},{"speaker":"Darrell Evans","startTime":2593.44,"endTime":2597.61,"body":"and see all the videos right"},{"speaker":"Darrell Evans","startTime":2593.44,"endTime":2597.61,"body":"now. That's not what it was like"},{"speaker":"Darrell Evans","startTime":2597.61,"endTime":2600.88,"body":"until recently. I just hired a"},{"speaker":"Darrell Evans","startTime":2597.61,"endTime":2600.88,"body":"video crew last year. So now if"},{"speaker":"Darrell Evans","startTime":2600.88,"endTime":2604.48,"body":"you go to my social now it looks"},{"speaker":"Darrell Evans","startTime":2600.88,"endTime":2604.48,"body":"like maybe it's kind of popping"},{"speaker":"Darrell Evans","startTime":2604.48,"endTime":2607.78,"body":"off. But listen, I just started"},{"speaker":"Darrell Evans","startTime":2604.48,"endTime":2607.78,"body":"getting serious about this"},{"speaker":"Darrell Evans","startTime":2607.78,"endTime":2610.72,"body":"personal branding thing. So I"},{"speaker":"Darrell Evans","startTime":2607.78,"endTime":2610.72,"body":"was really excited to have Anika"},{"speaker":"Darrell Evans","startTime":2610.72,"endTime":2613.54,"body":"here. Anika thank you so much"},{"speaker":"Darrell Evans","startTime":2610.72,"endTime":2613.54,"body":"again for being with us. Tell us"},{"speaker":"Darrell Evans","startTime":2613.54,"endTime":2614.62,"body":"those domains once again."},{"speaker":"Anika Jackson","startTime":2614.0,"endTime":2614.63,"body":"Yeah,"},{"speaker":"Anika Jackson","startTime":2614.0,"endTime":2614.63,"body":"https://yourbrandamplified.com"},{"speaker":"https","startTime":2615.98,"endTime":2620.96,"body":"//www.brandamplifierlive.com/"},{"speaker":"https","startTime":2615.98,"endTime":2620.96,"body":"If you want to sign up for that"},{"speaker":"https","startTime":2620.96,"endTime":2624.05,"body":"for our training or get the"},{"speaker":"https","startTime":2620.96,"endTime":2624.05,"body":"replay video and then you know"},{"speaker":"https","startTime":2624.05,"endTime":2627.47,"body":"somebody on our team will follow"},{"speaker":"https","startTime":2624.05,"endTime":2627.47,"body":"up to do a call, see if you're"},{"speaker":"https","startTime":2627.47,"endTime":2628.49,"body":"interested in learning more."},{"speaker":"Darrell Evans","startTime":2628.76,"endTime":2630.83,"body":"Awesome. Annika,"},{"speaker":"Darrell Evans","startTime":2628.76,"endTime":2630.83,"body":"thank you so much for the work"},{"speaker":"Darrell Evans","startTime":2630.83,"endTime":2633.02,"body":"you're doing thank you for also,"},{"speaker":"Darrell Evans","startTime":2630.83,"endTime":2633.02,"body":"we didn't get a chance to talk"},{"speaker":"Darrell Evans","startTime":2633.02,"endTime":2634.94,"body":"about it. But thank you for all"},{"speaker":"Darrell Evans","startTime":2633.02,"endTime":2634.94,"body":"the great work you're doing in"},{"speaker":"Darrell Evans","startTime":2634.94,"endTime":2638.6,"body":"the world of philanthropy,"},{"speaker":"Darrell Evans","startTime":2634.94,"endTime":2638.6,"body":"community leadership, teaching"},{"speaker":"Darrell Evans","startTime":2638.6,"endTime":2642.59,"body":"over at USC, you're helping the"},{"speaker":"Darrell Evans","startTime":2638.6,"endTime":2642.59,"body":"next generation. Really get a"},{"speaker":"Darrell Evans","startTime":2642.59,"endTime":2647.33,"body":"great start. And just appreciate"},{"speaker":"Darrell Evans","startTime":2642.59,"endTime":2647.33,"body":"you being a great human and all"},{"speaker":"Darrell Evans","startTime":2647.33,"endTime":2649.22,"body":"the work I look forward to"},{"speaker":"Darrell Evans","startTime":2647.33,"endTime":2649.22,"body":"supporting you. Let me ask this"},{"speaker":"Darrell Evans","startTime":2649.22,"endTime":2652.94,"body":"last question. I'll let you run"},{"speaker":"Darrell Evans","startTime":2649.22,"endTime":2652.94,"body":"if today happened to be the last"},{"speaker":"Darrell Evans","startTime":2653.0,"endTime":2655.79,"body":"day you were here on this earth?"},{"speaker":"Darrell Evans","startTime":2653.0,"endTime":2655.79,"body":"What would you want everybody to"},{"speaker":"Darrell Evans","startTime":2655.79,"endTime":2656.48,"body":"remember you for?"},{"speaker":"Anika Jackson","startTime":2657.1,"endTime":2661.09,"body":"Oh, wow. I would"},{"speaker":"Anika Jackson","startTime":2657.1,"endTime":2661.09,"body":"want everybody to remember me"},{"speaker":"Anika Jackson","startTime":2661.09,"endTime":2666.37,"body":"for my kindness and having a"},{"speaker":"Anika Jackson","startTime":2661.09,"endTime":2666.37,"body":"generous spirit and being a"},{"speaker":"Anika Jackson","startTime":2666.37,"endTime":2669.22,"body":"cheerleader for their hopes and"},{"speaker":"Anika Jackson","startTime":2666.37,"endTime":2669.22,"body":"dreams."},{"speaker":"Darrell Evans","startTime":2669.579,"endTime":2671.469,"body":"I love that."},{"speaker":"Darrell Evans","startTime":2669.579,"endTime":2671.469,"body":"Annika Jackson. Thanks for being"},{"speaker":"Darrell Evans","startTime":2671.469,"endTime":2673.089,"body":"on The MindShift Podcast."},{"speaker":"Anika Jackson","startTime":2673.12,"endTime":2673.99,"body":"Thank you"},{"speaker":"Anika Jackson","startTime":2673.12,"endTime":2673.99,"body":"Darrell."},{"speaker":"The MindShift Podcast","startTime":2675.88,"endTime":2677.02,"body":"Hey, my"},{"speaker":"The MindShift Podcast","startTime":2675.88,"endTime":2677.02,"body":"friend. Thanks again for"},{"speaker":"The MindShift Podcast","startTime":2677.02,"endTime":2679.69,"body":"listening to today's episode of"},{"speaker":"The MindShift Podcast","startTime":2677.02,"endTime":2679.69,"body":"the mind shift podcast. Listen,"},{"speaker":"The MindShift Podcast","startTime":2679.69,"endTime":2682.93,"body":"let's not have the conversation"},{"speaker":"The MindShift Podcast","startTime":2679.69,"endTime":2682.93,"body":"in here connect with me on"},{"speaker":"The MindShift Podcast","startTime":2682.93,"endTime":2686.89,"body":"social at Mr. Darrell Evans on"},{"speaker":"The MindShift Podcast","startTime":2682.93,"endTime":2686.89,"body":"almost all the platforms. With"},{"speaker":"The MindShift Podcast","startTime":2686.89,"endTime":2690.76,"body":"the exception of Facebook. My"},{"speaker":"The MindShift Podcast","startTime":2686.89,"endTime":2690.76,"body":"Facebook fan page is at Darrell"},{"speaker":"The MindShift Podcast","startTime":2690.76,"endTime":2694.78,"body":"Evans fan until next week,"},{"speaker":"The MindShift Podcast","startTime":2690.76,"endTime":2694.78,"body":"remember you're just one shift"},{"speaker":"The MindShift Podcast","startTime":2694.78,"endTime":2696.97,"body":"away from the breakthrough"},{"speaker":"The MindShift Podcast","startTime":2694.78,"endTime":2696.97,"body":"you're looking for."}]}