{"version":"1.0.0","segments":[{"speaker":"Sannah Vinding","startTime":0.33,"endTime":3.3,"body":"Because you know"},{"speaker":"Sannah Vinding","startTime":0.33,"endTime":3.3,"body":"what you know right now, and you"},{"speaker":"Sannah Vinding","startTime":3.3,"endTime":6.6,"body":"can never be perfect, right?"},{"speaker":"Sannah Vinding","startTime":3.3,"endTime":6.6,"body":"Also the 80/20 rule or what you"},{"speaker":"Sannah Vinding","startTime":6.6,"endTime":9.84,"body":"know, today, you have to"},{"speaker":"Sannah Vinding","startTime":6.6,"endTime":9.84,"body":"experiment you have to try. 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And it's not always the one"},{"speaker":"Sannah Vinding","startTime":28.71,"endTime":32.13,"body":"to the left to get there the"},{"speaker":"Sannah Vinding","startTime":28.71,"endTime":32.13,"body":"fastest way. If there's more"},{"speaker":"Sannah Vinding","startTime":32.13,"endTime":35.55,"body":"than one lane, I know Oh, it's"},{"speaker":"Sannah Vinding","startTime":32.13,"endTime":35.55,"body":"always like, you know, a lot of"},{"speaker":"Sannah Vinding","startTime":35.55,"endTime":38.52,"body":"cars here. So if I go over to"},{"speaker":"Sannah Vinding","startTime":35.55,"endTime":38.52,"body":"the right, you know, then I"},{"speaker":"Sannah Vinding","startTime":38.52,"endTime":42.69,"body":"change lane a little bit better."},{"speaker":"Sannah Vinding","startTime":38.52,"endTime":42.69,"body":"That is my process brain of"},{"speaker":"Sannah Vinding","startTime":42.69,"endTime":46.26,"body":"saying and doing an optimize my"},{"speaker":"Sannah Vinding","startTime":42.69,"endTime":46.26,"body":"little process of how to get to"},{"speaker":"Sannah Vinding","startTime":46.26,"endTime":46.65,"body":"work."},{"speaker":"The MindShift Podcast","startTime":48.48,"endTime":50.91,"body":"This is"},{"speaker":"The MindShift Podcast","startTime":48.48,"endTime":50.91,"body":"The MindShift Podcast where we"},{"speaker":"The MindShift Podcast","startTime":50.91,"endTime":54.09,"body":"share real stories, real"},{"speaker":"The MindShift Podcast","startTime":50.91,"endTime":54.09,"body":"strategies that will help you"},{"speaker":"The MindShift Podcast","startTime":54.12,"endTime":57.99,"body":"find real success. This is the"},{"speaker":"The MindShift Podcast","startTime":54.12,"endTime":57.99,"body":"place to hear from people just"},{"speaker":"The MindShift Podcast","startTime":57.99,"endTime":61.29,"body":"like you who have taken their"},{"speaker":"The MindShift Podcast","startTime":57.99,"endTime":61.29,"body":"ideas, goals and dreams from a"},{"speaker":"The MindShift Podcast","startTime":61.29,"endTime":64.41,"body":"point of inspiration to"},{"speaker":"The MindShift Podcast","startTime":61.29,"endTime":64.41,"body":"realization, or when life knock"},{"speaker":"The MindShift Podcast","startTime":64.41,"endTime":68.28,"body":"them down from a point of"},{"speaker":"The MindShift Podcast","startTime":64.41,"endTime":68.28,"body":"breakdown to breakthrough. I'm"},{"speaker":"The MindShift Podcast","startTime":68.28,"endTime":70.68,"body":"your host Darrell Evans. Let's"},{"speaker":"The MindShift Podcast","startTime":68.28,"endTime":70.68,"body":"get started with today's"},{"speaker":"The MindShift Podcast","startTime":70.68,"endTime":78.48,"body":"episode. Sannah Vinding is a 20"},{"speaker":"The MindShift Podcast","startTime":70.68,"endTime":78.48,"body":"year product management and"},{"speaker":"The MindShift Podcast","startTime":78.48,"endTime":82.53,"body":"marketing executive who"},{"speaker":"The MindShift Podcast","startTime":78.48,"endTime":82.53,"body":"identifies business drivers and"},{"speaker":"The MindShift Podcast","startTime":82.53,"endTime":86.4,"body":"builds collaborative, global and"},{"speaker":"The MindShift Podcast","startTime":82.53,"endTime":86.4,"body":"cross functional relationships."},{"speaker":"The MindShift Podcast","startTime":86.61,"endTime":90.06,"body":"She specializes in accelerating"},{"speaker":"The MindShift Podcast","startTime":86.61,"endTime":90.06,"body":"and driving growth, through"},{"speaker":"The MindShift Podcast","startTime":90.06,"endTime":94.83,"body":"agility, innovation, and digital"},{"speaker":"The MindShift Podcast","startTime":90.06,"endTime":94.83,"body":"marketing. She's experienced in"},{"speaker":"The MindShift Podcast","startTime":94.83,"endTime":98.28,"body":"leading large change management"},{"speaker":"The MindShift Podcast","startTime":94.83,"endTime":98.28,"body":"projects of organizations and"},{"speaker":"The MindShift Podcast","startTime":98.28,"endTime":102.48,"body":"processes to raise the level of"},{"speaker":"The MindShift Podcast","startTime":98.28,"endTime":102.48,"body":"innovation and improve product"},{"speaker":"The MindShift Podcast","startTime":102.48,"endTime":107.04,"body":"launch execution, quality, and"},{"speaker":"The MindShift Podcast","startTime":102.48,"endTime":107.04,"body":"customer satisfaction. She's"},{"speaker":"The MindShift Podcast","startTime":107.04,"endTime":110.79,"body":"also the host of mine, the"},{"speaker":"The MindShift Podcast","startTime":107.04,"endTime":110.79,"body":"innovation, where she focuses on"},{"speaker":"The MindShift Podcast","startTime":110.79,"endTime":114.81,"body":"taking a personal approach to"},{"speaker":"The MindShift Podcast","startTime":110.79,"endTime":114.81,"body":"inspiring managers to develop"},{"speaker":"The MindShift Podcast","startTime":114.81,"endTime":119.04,"body":"leadership skills and helping"},{"speaker":"The MindShift Podcast","startTime":114.81,"endTime":119.04,"body":"teams become more effective. She"},{"speaker":"The MindShift Podcast","startTime":119.04,"endTime":123.0,"body":"says successful leaders embrace"},{"speaker":"The MindShift Podcast","startTime":119.04,"endTime":123.0,"body":"continuous learning. And as a"},{"speaker":"The MindShift Podcast","startTime":123.0,"endTime":128.16,"body":"leader, you have to commit to"},{"speaker":"The MindShift Podcast","startTime":123.0,"endTime":128.16,"body":"growth and development. Hey,"},{"speaker":"The MindShift Podcast","startTime":128.16,"endTime":130.8,"body":"Sannah, how you doing? Welcome"},{"speaker":"The MindShift Podcast","startTime":128.16,"endTime":130.8,"body":"to The MindShift Podcast."},{"speaker":"Sannah Vinding","startTime":130.919,"endTime":132.479,"body":"Thank you so"},{"speaker":"Sannah Vinding","startTime":130.919,"endTime":132.479,"body":"much there, I'm happy to be"},{"speaker":"Sannah Vinding","startTime":132.479,"endTime":133.649,"body":"here. I'm excited to be here."},{"speaker":"Darrell Evans","startTime":133.98,"endTime":135.78,"body":"I am to thank"},{"speaker":"Darrell Evans","startTime":133.98,"endTime":135.78,"body":"you. Where are you at in the"},{"speaker":"Darrell Evans","startTime":135.78,"endTime":136.38,"body":"world today?"},{"speaker":"Sannah Vinding","startTime":136.56,"endTime":139.5,"body":"I'm in San"},{"speaker":"Sannah Vinding","startTime":136.56,"endTime":139.5,"body":"Diego, or in the sunshine state"},{"speaker":"Sannah Vinding","startTime":139.53,"endTime":140.55,"body":"right in California."},{"speaker":"Darrell Evans","startTime":140.82,"endTime":143.88,"body":"Oh, struggling"},{"speaker":"Darrell Evans","startTime":140.82,"endTime":143.88,"body":"down there and San Diego."},{"speaker":"Sannah Vinding","startTime":145.38,"endTime":146.13,"body":"I'm not"},{"speaker":"Sannah Vinding","startTime":145.38,"endTime":146.13,"body":"complaining."},{"speaker":"Darrell Evans","startTime":148.59,"endTime":151.2,"body":"That's nice. So"},{"speaker":"Darrell Evans","startTime":148.59,"endTime":151.2,"body":"tell everyone a little bit about"},{"speaker":"Darrell Evans","startTime":151.2,"endTime":153.15,"body":"yourself. Let's get the"},{"speaker":"Darrell Evans","startTime":151.2,"endTime":153.15,"body":"backstory started."},{"speaker":"Sannah Vinding","startTime":153.33,"endTime":157.83,"body":"So my name is"},{"speaker":"Sannah Vinding","startTime":153.33,"endTime":157.83,"body":"Sannah. I have a background in"},{"speaker":"Sannah Vinding","startTime":157.83,"endTime":159.81,"body":"mechanical engineering, I have a"},{"speaker":"Sannah Vinding","startTime":157.83,"endTime":159.81,"body":"master's in mechanical"},{"speaker":"Sannah Vinding","startTime":159.81,"endTime":162.42,"body":"engineering, and I work with"},{"speaker":"Sannah Vinding","startTime":159.81,"endTime":162.42,"body":"product development my whole"},{"speaker":"Sannah Vinding","startTime":162.42,"endTime":165.39,"body":"life. And I think the whole"},{"speaker":"Sannah Vinding","startTime":162.42,"endTime":165.39,"body":"product development then started"},{"speaker":"Sannah Vinding","startTime":165.39,"endTime":169.26,"body":"to say, okay, how can I be"},{"speaker":"Sannah Vinding","startTime":165.39,"endTime":169.26,"body":"creative to new products, work"},{"speaker":"Sannah Vinding","startTime":169.26,"endTime":172.98,"body":"with architects, other"},{"speaker":"Sannah Vinding","startTime":169.26,"endTime":172.98,"body":"engineers, manufacturing, and"},{"speaker":"Sannah Vinding","startTime":172.98,"endTime":175.92,"body":"that just had been taking me in"},{"speaker":"Sannah Vinding","startTime":172.98,"endTime":175.92,"body":"a long journey. And with my"},{"speaker":"Sannah Vinding","startTime":175.92,"endTime":178.71,"body":"accent, I'm sure some people say"},{"speaker":"Sannah Vinding","startTime":175.92,"endTime":178.71,"body":"she's not American. Why is she"},{"speaker":"Sannah Vinding","startTime":178.71,"endTime":181.8,"body":"in San Diego. I'm a originally"},{"speaker":"Sannah Vinding","startTime":178.71,"endTime":181.8,"body":"from Denmark. But I've been in"},{"speaker":"Sannah Vinding","startTime":181.8,"endTime":184.8,"body":"the states of more than 20"},{"speaker":"Sannah Vinding","startTime":181.8,"endTime":184.8,"body":"years. And I've been in"},{"speaker":"Sannah Vinding","startTime":184.8,"endTime":187.47,"body":"different states as well. So my"},{"speaker":"Sannah Vinding","startTime":184.8,"endTime":187.47,"body":"journey around in different"},{"speaker":"Sannah Vinding","startTime":187.47,"endTime":191.49,"body":"states in the US, I've learned a"},{"speaker":"Sannah Vinding","startTime":187.47,"endTime":191.49,"body":"lot about people, people skills,"},{"speaker":"Sannah Vinding","startTime":191.64,"endTime":195.0,"body":"how to communicate. 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But it's fun, because"},{"speaker":"Sannah Vinding","startTime":209.76,"endTime":212.07,"body":"it always opens up, especially"},{"speaker":"Sannah Vinding","startTime":209.76,"endTime":212.07,"body":"when I meet new people. They're"},{"speaker":"Sannah Vinding","startTime":212.07,"endTime":215.16,"body":"like, Oh, I have some family,"},{"speaker":"Sannah Vinding","startTime":212.07,"endTime":215.16,"body":"right? Or I'm like, great, great"},{"speaker":"Sannah Vinding","startTime":215.16,"endTime":218.25,"body":"grandmother or something from"},{"speaker":"Sannah Vinding","startTime":215.16,"endTime":218.25,"body":"from Denmark. So that just a"},{"speaker":"Sannah Vinding","startTime":218.25,"endTime":222.33,"body":"little bit about my accent. But"},{"speaker":"Sannah Vinding","startTime":218.25,"endTime":222.33,"body":"so what I do right now, so I'm a"},{"speaker":"Sannah Vinding","startTime":222.33,"endTime":225.69,"body":"Director of Product Development"},{"speaker":"Sannah Vinding","startTime":222.33,"endTime":225.69,"body":"and Marketing at electronic"},{"speaker":"Sannah Vinding","startTime":225.69,"endTime":229.56,"body":"component, manufacturer, and I'm"},{"speaker":"Sannah Vinding","startTime":225.69,"endTime":229.56,"body":"responsible for the roadmap for"},{"speaker":"Sannah Vinding","startTime":229.56,"endTime":233.76,"body":"NPIs, and also the marketing"},{"speaker":"Sannah Vinding","startTime":229.56,"endTime":233.76,"body":"roadmap. And it's fine. If you"},{"speaker":"Sannah Vinding","startTime":233.76,"endTime":238.17,"body":"look at my bio as well, I don't"},{"speaker":"Sannah Vinding","startTime":233.76,"endTime":238.17,"body":"have a marketing, hardcore"},{"speaker":"Sannah Vinding","startTime":238.17,"endTime":240.39,"body":"marketing degree. I have the"},{"speaker":"Sannah Vinding","startTime":238.17,"endTime":240.39,"body":"engineering so I have the"},{"speaker":"Sannah Vinding","startTime":240.39,"endTime":244.77,"body":"engineering mindset of how to"},{"speaker":"Sannah Vinding","startTime":240.39,"endTime":244.77,"body":"put things in boxes and do it,"},{"speaker":"Sannah Vinding","startTime":244.77,"endTime":248.43,"body":"you know, do this process. But I"},{"speaker":"Sannah Vinding","startTime":244.77,"endTime":248.43,"body":"also have a creative side and I"},{"speaker":"Sannah Vinding","startTime":248.43,"endTime":252.81,"body":"have that my whole life. I"},{"speaker":"Sannah Vinding","startTime":248.43,"endTime":252.81,"body":"paint. I do websites, I do"},{"speaker":"Sannah Vinding","startTime":252.81,"endTime":256.86,"body":"creative things, all kinds of do"},{"speaker":"Sannah Vinding","startTime":252.81,"endTime":256.86,"body":"I make jewelry? For me, I think"},{"speaker":"Sannah Vinding","startTime":256.86,"endTime":259.98,"body":"it's a really great mix. Because"},{"speaker":"Sannah Vinding","startTime":256.86,"endTime":259.98,"body":"now that I been exposed over the"},{"speaker":"Sannah Vinding","startTime":259.98,"endTime":263.97,"body":"last 15 years to the marketing"},{"speaker":"Sannah Vinding","startTime":259.98,"endTime":263.97,"body":"side as well, I get inspired and"},{"speaker":"Sannah Vinding","startTime":263.97,"endTime":267.87,"body":"saying how what if I try this?"},{"speaker":"Sannah Vinding","startTime":263.97,"endTime":267.87,"body":"What if I do this or let it do"},{"speaker":"Sannah Vinding","startTime":267.87,"endTime":270.9,"body":"my own stuff? And do a lot of"},{"speaker":"Sannah Vinding","startTime":267.87,"endTime":270.9,"body":"experiments. I've failed a lot"},{"speaker":"Sannah Vinding","startTime":270.9,"endTime":273.72,"body":"of things. And I think if you"},{"speaker":"Sannah Vinding","startTime":270.9,"endTime":273.72,"body":"see people that are succeeding,"},{"speaker":"Sannah Vinding","startTime":273.84,"endTime":276.33,"body":"you're always saying oh, they"},{"speaker":"Sannah Vinding","startTime":273.84,"endTime":276.33,"body":"always like doing so great."},{"speaker":"Sannah Vinding","startTime":276.57,"endTime":279.6,"body":"Yeah, but that's, you know, they"},{"speaker":"Sannah Vinding","startTime":276.57,"endTime":279.6,"body":"work for it. It's not everything"},{"speaker":"Sannah Vinding","startTime":279.6,"endTime":282.99,"body":"just come handy. You try a lot"},{"speaker":"Sannah Vinding","startTime":279.6,"endTime":282.99,"body":"of different things. And then"},{"speaker":"Sannah Vinding","startTime":282.99,"endTime":286.65,"body":"that's where I am today. And I"},{"speaker":"Sannah Vinding","startTime":282.99,"endTime":286.65,"body":"think if you asked me maybe 20"},{"speaker":"Sannah Vinding","startTime":286.65,"endTime":289.59,"body":"years ago, I would like on I"},{"speaker":"Sannah Vinding","startTime":286.65,"endTime":289.59,"body":"don't want to learn too much"},{"speaker":"Sannah Vinding","startTime":289.59,"endTime":292.08,"body":"right? And now I'm like, I just"},{"speaker":"Sannah Vinding","startTime":289.59,"endTime":292.08,"body":"sucking everything to me. Right,"},{"speaker":"Darrell Evans","startTime":292.08,"endTime":292.56,"body":"Right."},{"speaker":"Sannah Vinding","startTime":292.56,"endTime":293.91,"body":"I just want to"},{"speaker":"Sannah Vinding","startTime":292.56,"endTime":293.91,"body":"learn more and more and more."},{"speaker":"Sannah Vinding","startTime":294.18,"endTime":296.82,"body":"It's like I don't have enough"},{"speaker":"Sannah Vinding","startTime":294.18,"endTime":296.82,"body":"hours sometimes during the day."},{"speaker":"Darrell Evans","startTime":297.03,"endTime":299.16,"body":"You know, so much"},{"speaker":"Darrell Evans","startTime":297.03,"endTime":299.16,"body":"so that you have your own"},{"speaker":"Darrell Evans","startTime":299.16,"endTime":301.77,"body":"podcast as well called Mind the"},{"speaker":"Darrell Evans","startTime":299.16,"endTime":301.77,"body":"Innovation."},{"speaker":"Sannah Vinding","startTime":301.89,"endTime":302.97,"body":"Yes, I do."},{"speaker":"Darrell Evans","startTime":303.3,"endTime":304.41,"body":"Tell us a little"},{"speaker":"Darrell Evans","startTime":303.3,"endTime":304.41,"body":"bit about that."},{"speaker":"Sannah Vinding","startTime":305.58,"endTime":308.94,"body":"So that started"},{"speaker":"Sannah Vinding","startTime":305.58,"endTime":308.94,"body":"a year ago, I'd have to"},{"speaker":"Sannah Vinding","startTime":308.94,"endTime":312.54,"body":"celebrate it really soon. So"},{"speaker":"Sannah Vinding","startTime":308.94,"endTime":312.54,"body":"I've had been a member of"},{"speaker":"Sannah Vinding","startTime":312.54,"endTime":314.76,"body":"different communities over the"},{"speaker":"Sannah Vinding","startTime":312.54,"endTime":314.76,"body":"last couple of years, some of"},{"speaker":"Sannah Vinding","startTime":314.76,"endTime":317.73,"body":"them has been in the in the"},{"speaker":"Sannah Vinding","startTime":314.76,"endTime":317.73,"body":"marketing world. And but I"},{"speaker":"Sannah Vinding","startTime":317.73,"endTime":320.52,"body":"wanted to be better in"},{"speaker":"Sannah Vinding","startTime":317.73,"endTime":320.52,"body":"communication. I wanted to be"},{"speaker":"Sannah Vinding","startTime":320.52,"endTime":323.94,"body":"better myself how to, you know,"},{"speaker":"Sannah Vinding","startTime":320.52,"endTime":323.94,"body":"if you go into a team, and"},{"speaker":"Sannah Vinding","startTime":323.94,"endTime":326.1,"body":"you're saying, hey, let's do"},{"speaker":"Sannah Vinding","startTime":323.94,"endTime":326.1,"body":"some visual management and then"},{"speaker":"Sannah Vinding","startTime":326.13,"endTime":329.58,"body":"map something process out, you"},{"speaker":"Sannah Vinding","startTime":326.13,"endTime":329.58,"body":"always have the people who were"},{"speaker":"Sannah Vinding","startTime":329.58,"endTime":331.77,"body":"like saying, Yes, we're into it,"},{"speaker":"Sannah Vinding","startTime":329.58,"endTime":331.77,"body":"you also have the one saying,"},{"speaker":"Sannah Vinding","startTime":331.77,"endTime":333.6,"body":"yeah, maybe not. They're saying"},{"speaker":"Sannah Vinding","startTime":331.77,"endTime":333.6,"body":"too much, you have the one"},{"speaker":"Sannah Vinding","startTime":333.6,"endTime":336.84,"body":"saying, we've done this many"},{"speaker":"Sannah Vinding","startTime":333.6,"endTime":336.84,"body":"times before. It's not going to"},{"speaker":"Sannah Vinding","startTime":336.84,"endTime":341.82,"body":"end well. So to have a group of"},{"speaker":"Sannah Vinding","startTime":336.84,"endTime":341.82,"body":"peers in to get to either hear"},{"speaker":"Sannah Vinding","startTime":341.82,"endTime":344.88,"body":"how they succeeded, and to share"},{"speaker":"Sannah Vinding","startTime":341.82,"endTime":344.88,"body":"my experience. That's why I"},{"speaker":"Sannah Vinding","startTime":344.88,"endTime":348.3,"body":"created the pocket. So I wanted"},{"speaker":"Sannah Vinding","startTime":344.88,"endTime":348.3,"body":"to have other leaders like me to"},{"speaker":"Sannah Vinding","startTime":348.3,"endTime":351.06,"body":"say, hey, I want to become"},{"speaker":"Sannah Vinding","startTime":348.3,"endTime":351.06,"body":"better, because you can only be"},{"speaker":"Sannah Vinding","startTime":351.06,"endTime":354.54,"body":"better today than you were not,"},{"speaker":"Sannah Vinding","startTime":351.06,"endTime":354.54,"body":"you know, from yesterday. That's"},{"speaker":"Sannah Vinding","startTime":354.54,"endTime":358.44,"body":"the goal. So that's why I invite"},{"speaker":"Sannah Vinding","startTime":354.54,"endTime":358.44,"body":"a lot of different business"},{"speaker":"Sannah Vinding","startTime":358.44,"endTime":361.8,"body":"people into the to my podcast"},{"speaker":"Sannah Vinding","startTime":358.44,"endTime":361.8,"body":"and talk about how they"},{"speaker":"Sannah Vinding","startTime":361.8,"endTime":365.61,"body":"succeeded, how they failed, how"},{"speaker":"Sannah Vinding","startTime":361.8,"endTime":365.61,"body":"they, you know, came back up"},{"speaker":"Sannah Vinding","startTime":365.61,"endTime":368.46,"body":"again. And also ask them and"},{"speaker":"Sannah Vinding","startTime":365.61,"endTime":368.46,"body":"saying, you know, what would you"},{"speaker":"Sannah Vinding","startTime":368.46,"endTime":370.71,"body":"have told yourself like 10 or 15"},{"speaker":"Sannah Vinding","startTime":368.46,"endTime":370.71,"body":"years ago."},{"speaker":"Darrell Evans","startTime":371.52,"endTime":373.47,"body":"Interesting"},{"speaker":"Darrell Evans","startTime":371.52,"endTime":373.47,"body":"backstory, right? Mechanical"},{"speaker":"Darrell Evans","startTime":373.47,"endTime":378.54,"body":"Engineering, to marketing. And"},{"speaker":"Darrell Evans","startTime":373.47,"endTime":378.54,"body":"my question is about because I"},{"speaker":"Darrell Evans","startTime":378.54,"endTime":381.54,"body":"started as an electrical"},{"speaker":"Darrell Evans","startTime":378.54,"endTime":381.54,"body":"engineering major, ended up"},{"speaker":"Darrell Evans","startTime":381.54,"endTime":385.65,"body":"going through finance. Yeah. And"},{"speaker":"Darrell Evans","startTime":381.54,"endTime":385.65,"body":"I find a lot of parallels to"},{"speaker":"Darrell Evans","startTime":385.65,"endTime":388.59,"body":"things that I learned along that"},{"speaker":"Darrell Evans","startTime":385.65,"endTime":388.59,"body":"earlier, electrical engineering"},{"speaker":"Darrell Evans","startTime":388.59,"endTime":391.68,"body":"journey, and then even the"},{"speaker":"Darrell Evans","startTime":388.59,"endTime":391.68,"body":"finance journey, because I was"},{"speaker":"Darrell Evans","startTime":391.68,"endTime":395.67,"body":"doing portfolio theory, and how"},{"speaker":"Darrell Evans","startTime":391.68,"endTime":395.67,"body":"it relates to my skills in"},{"speaker":"Darrell Evans","startTime":395.67,"endTime":399.09,"body":"Marketing. Today, I want to ask"},{"speaker":"Darrell Evans","startTime":395.67,"endTime":399.09,"body":"you, what are the one or two"},{"speaker":"Darrell Evans","startTime":399.09,"endTime":403.11,"body":"skills that you think from your"},{"speaker":"Darrell Evans","startTime":399.09,"endTime":403.11,"body":"mechanical engineering"},{"speaker":"Darrell Evans","startTime":403.11,"endTime":407.76,"body":"background mapped over? Well, to"},{"speaker":"Darrell Evans","startTime":403.11,"endTime":407.76,"body":"help you succeed in marketing? I"},{"speaker":"Darrell Evans","startTime":407.76,"endTime":410.73,"body":"think I've heard one or two in"},{"speaker":"Darrell Evans","startTime":407.76,"endTime":410.73,"body":"my mind, but what would you say?"},{"speaker":"Sannah Vinding","startTime":411.22,"endTime":413.95,"body":"Um, I think it's"},{"speaker":"Sannah Vinding","startTime":411.22,"endTime":413.95,"body":"the to be organized and"},{"speaker":"Sannah Vinding","startTime":413.95,"endTime":417.43,"body":"structure. Because when you're"},{"speaker":"Sannah Vinding","startTime":413.95,"endTime":417.43,"body":"an engineer, you you look and"},{"speaker":"Sannah Vinding","startTime":417.43,"endTime":420.04,"body":"proper solving. And you look at"},{"speaker":"Sannah Vinding","startTime":417.43,"endTime":420.04,"body":"saying, Okay, how do I get from"},{"speaker":"Sannah Vinding","startTime":420.04,"endTime":424.12,"body":"A to B, but you also need to be"},{"speaker":"Sannah Vinding","startTime":420.04,"endTime":424.12,"body":"creative and getting from A to"},{"speaker":"Sannah Vinding","startTime":424.12,"endTime":427.24,"body":"B, because sometimes it's not"},{"speaker":"Sannah Vinding","startTime":424.12,"endTime":427.24,"body":"just a straight line to get"},{"speaker":"Sannah Vinding","startTime":427.24,"endTime":430.57,"body":"there. So the creative side as"},{"speaker":"Sannah Vinding","startTime":427.24,"endTime":430.57,"body":"well of being an engineer is to"},{"speaker":"Sannah Vinding","startTime":430.57,"endTime":433.24,"body":"solve the problem. But you need"},{"speaker":"Sannah Vinding","startTime":430.57,"endTime":433.24,"body":"to be sure that you have all the"},{"speaker":"Sannah Vinding","startTime":433.24,"endTime":435.97,"body":"information as much, you know,"},{"speaker":"Sannah Vinding","startTime":433.24,"endTime":435.97,"body":"right? It is never a perfect"},{"speaker":"Sannah Vinding","startTime":435.97,"endTime":439.69,"body":"world up front, so you can make"},{"speaker":"Sannah Vinding","startTime":435.97,"endTime":439.69,"body":"the right design decisions."},{"speaker":"Sannah Vinding","startTime":440.05,"endTime":443.35,"body":"That's, I think it's been one"},{"speaker":"Sannah Vinding","startTime":440.05,"endTime":443.35,"body":"way and I can see that now on"},{"speaker":"Sannah Vinding","startTime":443.35,"endTime":446.62,"body":"the marketing side, how much"},{"speaker":"Sannah Vinding","startTime":443.35,"endTime":446.62,"body":"that have helped me to be"},{"speaker":"Sannah Vinding","startTime":446.65,"endTime":450.79,"body":"organized, right. So not just"},{"speaker":"Sannah Vinding","startTime":446.65,"endTime":450.79,"body":"naming that file, the final"},{"speaker":"Sannah Vinding","startTime":450.79,"endTime":456.46,"body":"final final file may actually"},{"speaker":"Sannah Vinding","startTime":450.79,"endTime":456.46,"body":"make some structure everyday"},{"speaker":"Sannah Vinding","startTime":456.46,"endTime":459.04,"body":"right now, basically, something"},{"speaker":"Sannah Vinding","startTime":456.46,"endTime":459.04,"body":"that inspire me, I think that"},{"speaker":"Sannah Vinding","startTime":459.04,"endTime":462.73,"body":"can be anywhere and like then it"},{"speaker":"Sannah Vinding","startTime":459.04,"endTime":462.73,"body":"can be on me, if I'm following a"},{"speaker":"Sannah Vinding","startTime":462.73,"endTime":465.7,"body":"company on social media, if I"},{"speaker":"Sannah Vinding","startTime":462.73,"endTime":465.7,"body":"see something that Oh, my God,"},{"speaker":"Sannah Vinding","startTime":465.7,"endTime":469.03,"body":"that's really good. I take that"},{"speaker":"Sannah Vinding","startTime":465.7,"endTime":469.03,"body":"snapshot, and I put it in and I"},{"speaker":"Sannah Vinding","startTime":469.09,"endTime":472.78,"body":"already name it, I tag it right"},{"speaker":"Sannah Vinding","startTime":469.09,"endTime":472.78,"body":"away. Because if I say I'll go"},{"speaker":"Sannah Vinding","startTime":472.78,"endTime":475.78,"body":"back later, yeah, there's so"},{"speaker":"Sannah Vinding","startTime":472.78,"endTime":475.78,"body":"much going on. And we're getting"},{"speaker":"Sannah Vinding","startTime":475.78,"endTime":478.27,"body":"so much distraction now that"},{"speaker":"Sannah Vinding","startTime":475.78,"endTime":478.27,"body":"maybe we didn't have the same"},{"speaker":"Sannah Vinding","startTime":478.27,"endTime":482.62,"body":"distraction, like 10 years, or"},{"speaker":"Sannah Vinding","startTime":478.27,"endTime":482.62,"body":"20 years ago. So I'm structured."},{"speaker":"Sannah Vinding","startTime":482.74,"endTime":486.16,"body":"And that helps me to, I think"},{"speaker":"Sannah Vinding","startTime":482.74,"endTime":486.16,"body":"you can say you slow down in a"},{"speaker":"Sannah Vinding","startTime":486.16,"endTime":489.16,"body":"certain things because it takes"},{"speaker":"Sannah Vinding","startTime":486.16,"endTime":489.16,"body":"time. But then when I need to be"},{"speaker":"Sannah Vinding","startTime":489.16,"endTime":492.16,"body":"creative, I say, oh, I need to"},{"speaker":"Sannah Vinding","startTime":489.16,"endTime":492.16,"body":"go back and look at this. I can"},{"speaker":"Sannah Vinding","startTime":492.16,"endTime":494.32,"body":"speed up because I've been"},{"speaker":"Sannah Vinding","startTime":492.16,"endTime":494.32,"body":"organized."},{"speaker":"Darrell Evans","startTime":494.8,"endTime":497.47,"body":"Gotcha. So you"},{"speaker":"Darrell Evans","startTime":494.8,"endTime":497.47,"body":"also have this other interesting"},{"speaker":"Darrell Evans","startTime":497.47,"endTime":501.4,"body":"part of your skill set, which is"},{"speaker":"Darrell Evans","startTime":497.47,"endTime":501.4,"body":"interesting to me, because I'm"},{"speaker":"Darrell Evans","startTime":501.4,"endTime":503.2,"body":"going to call it process"},{"speaker":"Darrell Evans","startTime":501.4,"endTime":503.2,"body":"engineer. But that's probably"},{"speaker":"Darrell Evans","startTime":503.2,"endTime":505.81,"body":"not the right phrase. But you'd"},{"speaker":"Darrell Evans","startTime":503.2,"endTime":505.81,"body":"love systems and processes,"},{"speaker":"Darrell Evans","startTime":505.81,"endTime":510.16,"body":"right? Yeah. And I saw something"},{"speaker":"Darrell Evans","startTime":505.81,"endTime":510.16,"body":"on your website that it kind of"},{"speaker":"Darrell Evans","startTime":510.16,"endTime":512.47,"body":"was funny, because there was"},{"speaker":"Darrell Evans","startTime":510.16,"endTime":512.47,"body":"another quote that I sort of"},{"speaker":"Darrell Evans","startTime":512.47,"endTime":516.19,"body":"resonated with, but your"},{"speaker":"Darrell Evans","startTime":512.47,"endTime":516.19,"body":"statement was excellence is a"},{"speaker":"Darrell Evans","startTime":516.19,"endTime":520.0,"body":"process. Yeah, not a"},{"speaker":"Darrell Evans","startTime":516.19,"endTime":520.0,"body":"destination. Yeah. Tell us a"},{"speaker":"Darrell Evans","startTime":520.0,"endTime":520.81,"body":"little bit about that."},{"speaker":"Sannah Vinding","startTime":521.38,"endTime":523.99,"body":"Because you know"},{"speaker":"Sannah Vinding","startTime":521.38,"endTime":523.99,"body":"what, you know right now, and"},{"speaker":"Sannah Vinding","startTime":524.14,"endTime":527.65,"body":"you can never be perfect, right?"},{"speaker":"Sannah Vinding","startTime":524.14,"endTime":527.65,"body":"Also the 8020 rule or what you"},{"speaker":"Sannah Vinding","startTime":527.65,"endTime":530.89,"body":"know, today, you have to"},{"speaker":"Sannah Vinding","startTime":527.65,"endTime":530.89,"body":"experiment you have to try. So"},{"speaker":"Sannah Vinding","startTime":530.89,"endTime":534.94,"body":"if you saying yes, this is how I"},{"speaker":"Sannah Vinding","startTime":530.89,"endTime":534.94,"body":"did something today, you will"},{"speaker":"Sannah Vinding","startTime":534.94,"endTime":538.51,"body":"find over time, if you repeating"},{"speaker":"Sannah Vinding","startTime":534.94,"endTime":538.51,"body":"that process of what you're"},{"speaker":"Sannah Vinding","startTime":538.51,"endTime":542.56,"body":"doing, you're like, oh, I can"},{"speaker":"Sannah Vinding","startTime":538.51,"endTime":542.56,"body":"actually optimize it. Right?"},{"speaker":"Sannah Vinding","startTime":543.04,"endTime":545.98,"body":"Example, right, I'm in the"},{"speaker":"Sannah Vinding","startTime":543.04,"endTime":545.98,"body":"office a couple of days a week,"},{"speaker":"Sannah Vinding","startTime":546.25,"endTime":549.76,"body":"I've learned which lane to be"},{"speaker":"Sannah Vinding","startTime":546.25,"endTime":549.76,"body":"in. And it's not always the one"},{"speaker":"Sannah Vinding","startTime":549.76,"endTime":553.18,"body":"to the left to get there the"},{"speaker":"Sannah Vinding","startTime":549.76,"endTime":553.18,"body":"fastest way. If there's more"},{"speaker":"Sannah Vinding","startTime":553.18,"endTime":556.63,"body":"than one lane, I know, oh, it's"},{"speaker":"Sannah Vinding","startTime":553.18,"endTime":556.63,"body":"always like, you know, a lot of"},{"speaker":"Sannah Vinding","startTime":556.63,"endTime":559.57,"body":"cars here. So if I go over to"},{"speaker":"Sannah Vinding","startTime":556.63,"endTime":559.57,"body":"the right, you know, then I"},{"speaker":"Sannah Vinding","startTime":559.57,"endTime":563.74,"body":"change lane a little bit better."},{"speaker":"Sannah Vinding","startTime":559.57,"endTime":563.74,"body":"That is my process brain of"},{"speaker":"Sannah Vinding","startTime":563.74,"endTime":567.34,"body":"saying and doing an optimize my"},{"speaker":"Sannah Vinding","startTime":563.74,"endTime":567.34,"body":"little process of how to get to"},{"speaker":"Sannah Vinding","startTime":567.34,"endTime":569.05,"body":"work. Just one example."},{"speaker":"Darrell Evans","startTime":569.23,"endTime":571.09,"body":"I love the"},{"speaker":"Darrell Evans","startTime":569.23,"endTime":571.09,"body":"analogy. As simple as it is like"},{"speaker":"Darrell Evans","startTime":571.09,"endTime":573.49,"body":"I have to go to work. There's"},{"speaker":"Darrell Evans","startTime":571.09,"endTime":573.49,"body":"several lanes, but there's more"},{"speaker":"Darrell Evans","startTime":573.49,"endTime":576.4,"body":"than one lane that I can use to"},{"speaker":"Darrell Evans","startTime":573.49,"endTime":576.4,"body":"get there. Yeah, I love the idea"},{"speaker":"Darrell Evans","startTime":576.4,"endTime":579.34,"body":"though. Because we always say"},{"speaker":"Darrell Evans","startTime":576.4,"endTime":579.34,"body":"Success is a journey, right?"},{"speaker":"Darrell Evans","startTime":579.34,"endTime":582.25,"body":"It's never the destination."},{"speaker":"Darrell Evans","startTime":579.34,"endTime":582.25,"body":"Yeah. And so I love how you put"},{"speaker":"Darrell Evans","startTime":582.25,"endTime":585.19,"body":"that into this idea of"},{"speaker":"Darrell Evans","startTime":582.25,"endTime":585.19,"body":"excellence. Because when you're"},{"speaker":"Darrell Evans","startTime":585.19,"endTime":588.4,"body":"building a product, you know"},{"speaker":"Darrell Evans","startTime":585.19,"endTime":588.4,"body":"running a business of any kind."},{"speaker":"Darrell Evans","startTime":588.49,"endTime":591.61,"body":"I've learned now in my years 20"},{"speaker":"Darrell Evans","startTime":588.49,"endTime":591.61,"body":"something years now running"},{"speaker":"Darrell Evans","startTime":591.61,"endTime":595.54,"body":"businesses that you're never"},{"speaker":"Darrell Evans","startTime":591.61,"endTime":595.54,"body":"really going to get it done. Yet"},{"speaker":"Darrell Evans","startTime":595.54,"endTime":598.45,"body":"you're never really going to get"},{"speaker":"Darrell Evans","startTime":595.54,"endTime":598.45,"body":"there. We always have this new"},{"speaker":"Darrell Evans","startTime":598.6,"endTime":601.33,"body":"sort of Northstar that We're"},{"speaker":"Darrell Evans","startTime":598.6,"endTime":601.33,"body":"shooting for and it could be an"},{"speaker":"Darrell Evans","startTime":601.33,"endTime":605.05,"body":"improvement Norstar it could be"},{"speaker":"Darrell Evans","startTime":601.33,"endTime":605.05,"body":"a completely new goal or"},{"speaker":"Darrell Evans","startTime":605.05,"endTime":609.4,"body":"direction. But we really have to"},{"speaker":"Darrell Evans","startTime":605.05,"endTime":609.4,"body":"enjoy the process. And I always"},{"speaker":"Darrell Evans","startTime":609.4,"endTime":613.18,"body":"say that our job is to be"},{"speaker":"Darrell Evans","startTime":609.4,"endTime":613.18,"body":"habitual about the process,"},{"speaker":"Darrell Evans","startTime":613.18,"endTime":617.14,"body":"which is the boring stuff. Yeah."},{"speaker":"Darrell Evans","startTime":613.18,"endTime":617.14,"body":"And then one day, all of a"},{"speaker":"Darrell Evans","startTime":617.14,"endTime":619.72,"body":"sudden, you're this rockstar"},{"speaker":"Darrell Evans","startTime":617.14,"endTime":619.72,"body":"superstar."},{"speaker":"Sannah Vinding","startTime":619.93,"endTime":621.73,"body":"Yeah, but I"},{"speaker":"Sannah Vinding","startTime":619.93,"endTime":621.73,"body":"think what the process is right"},{"speaker":"Sannah Vinding","startTime":621.73,"endTime":624.85,"body":"at a certain time, it gets into"},{"speaker":"Sannah Vinding","startTime":621.73,"endTime":624.85,"body":"a habit, right? Some of it. So"},{"speaker":"Sannah Vinding","startTime":624.85,"endTime":627.94,"body":"you don't think of it as much,"},{"speaker":"Sannah Vinding","startTime":624.85,"endTime":627.94,"body":"it's not as heavy to say, Oh, my"},{"speaker":"Sannah Vinding","startTime":627.94,"endTime":631.42,"body":"God is so boring with this"},{"speaker":"Sannah Vinding","startTime":627.94,"endTime":631.42,"body":"process. And if you just improve"},{"speaker":"Sannah Vinding","startTime":631.42,"endTime":635.41,"body":"a little bit, the 1% every day,"},{"speaker":"Sannah Vinding","startTime":631.42,"endTime":635.41,"body":"it can take you so many places,"},{"speaker":"Sannah Vinding","startTime":635.44,"endTime":638.2,"body":"I also learned that you can"},{"speaker":"Sannah Vinding","startTime":635.44,"endTime":638.2,"body":"never wait for the perfect"},{"speaker":"Sannah Vinding","startTime":638.2,"endTime":641.47,"body":"timing and saying, Oh, I'm not"},{"speaker":"Sannah Vinding","startTime":638.2,"endTime":641.47,"body":"ready. Oh, I have so much to do,"},{"speaker":"Sannah Vinding","startTime":641.5,"endTime":644.71,"body":"right? You also busy tomorrow,"},{"speaker":"Sannah Vinding","startTime":641.5,"endTime":644.71,"body":"and you will be even more busy"},{"speaker":"Sannah Vinding","startTime":644.71,"endTime":647.59,"body":"in two years, or you found a new"},{"speaker":"Sannah Vinding","startTime":644.71,"endTime":647.59,"body":"hobby, or you have a new job or"},{"speaker":"Sannah Vinding","startTime":647.59,"endTime":650.56,"body":"something. There will always be"},{"speaker":"Sannah Vinding","startTime":647.59,"endTime":650.56,"body":"like our new distraction. Right?"},{"speaker":"Sannah Vinding","startTime":650.95,"endTime":653.95,"body":"And that took me some time to"},{"speaker":"Sannah Vinding","startTime":650.95,"endTime":653.95,"body":"get there to say, oh, yeah,"},{"speaker":"Sannah Vinding","startTime":653.95,"endTime":656.38,"body":"should I say yes? Or should I"},{"speaker":"Sannah Vinding","startTime":653.95,"endTime":656.38,"body":"say no? Why shouldn't I do it?"},{"speaker":"Sannah Vinding","startTime":656.5,"endTime":661.03,"body":"So when I started my podcast,"},{"speaker":"Sannah Vinding","startTime":656.5,"endTime":661.03,"body":"last year, I jumped in. And I've"},{"speaker":"Sannah Vinding","startTime":661.03,"endTime":663.82,"body":"learned on my way, right? I"},{"speaker":"Sannah Vinding","startTime":661.03,"endTime":663.82,"body":"didn't have a website in the"},{"speaker":"Sannah Vinding","startTime":663.82,"endTime":667.33,"body":"beginning. Now I have a website."},{"speaker":"Sannah Vinding","startTime":663.82,"endTime":667.33,"body":"I didn't do small videos in the"},{"speaker":"Sannah Vinding","startTime":667.33,"endTime":671.38,"body":"beginning of snippets from the"},{"speaker":"Sannah Vinding","startTime":667.33,"endTime":671.38,"body":"podcasts, and you learn on the"},{"speaker":"Sannah Vinding","startTime":671.38,"endTime":674.23,"body":"way and then certain point"},{"speaker":"Sannah Vinding","startTime":671.38,"endTime":674.23,"body":"again, right, being organized"},{"speaker":"Sannah Vinding","startTime":674.23,"endTime":677.59,"body":"and having some of the process"},{"speaker":"Sannah Vinding","startTime":674.23,"endTime":677.59,"body":"makes it into a habit. And then"},{"speaker":"Sannah Vinding","startTime":677.59,"endTime":680.26,"body":"that opens up that you have more"},{"speaker":"Sannah Vinding","startTime":677.59,"endTime":680.26,"body":"time to be creative in a new"},{"speaker":"Sannah Vinding","startTime":680.26,"endTime":681.73,"body":"way. And that's how you grow"},{"speaker":"Darrell Evans","startTime":681.79,"endTime":682.39,"body":"Yes."},{"speaker":"Sannah Vinding","startTime":682.51,"endTime":684.85,"body":"And improve and"},{"speaker":"Sannah Vinding","startTime":682.51,"endTime":684.85,"body":"get into the excellence."},{"speaker":"Darrell Evans","startTime":685.03,"endTime":687.07,"body":"That's amazing. I"},{"speaker":"Darrell Evans","startTime":685.03,"endTime":687.07,"body":"love it, taking those baby"},{"speaker":"Darrell Evans","startTime":687.07,"endTime":690.22,"body":"steps. And then before you"},{"speaker":"Darrell Evans","startTime":687.07,"endTime":690.22,"body":"notice I have it, I love it. Let"},{"speaker":"Darrell Evans","startTime":690.22,"endTime":693.25,"body":"me ask you this. You said"},{"speaker":"Darrell Evans","startTime":690.22,"endTime":693.25,"body":"earlier, he failed a lot of"},{"speaker":"Darrell Evans","startTime":693.25,"endTime":696.43,"body":"times, like and you talked about"},{"speaker":"Darrell Evans","startTime":693.25,"endTime":696.43,"body":"experiments, and I'm a big"},{"speaker":"Darrell Evans","startTime":696.43,"endTime":699.97,"body":"believer in in all of that,"},{"speaker":"Darrell Evans","startTime":696.43,"endTime":699.97,"body":"right? Yeah. I've learned over"},{"speaker":"Darrell Evans","startTime":699.97,"endTime":703.57,"body":"the years that when someone can"},{"speaker":"Darrell Evans","startTime":699.97,"endTime":703.57,"body":"talk so fluidly about their"},{"speaker":"Darrell Evans","startTime":703.57,"endTime":707.41,"body":"failures, or they can mention"},{"speaker":"Darrell Evans","startTime":703.57,"endTime":707.41,"body":"their failures. I know that that"},{"speaker":"Darrell Evans","startTime":707.41,"endTime":712.3,"body":"person has reached a place where"},{"speaker":"Darrell Evans","startTime":707.41,"endTime":712.3,"body":"they understand that failure is"},{"speaker":"Darrell Evans","startTime":712.3,"endTime":717.25,"body":"something I say failure is never"},{"speaker":"Darrell Evans","startTime":712.3,"endTime":717.25,"body":"your identity. It's an outcome."},{"speaker":"Darrell Evans","startTime":717.82,"endTime":720.7,"body":"Yeah, because you say it's so"},{"speaker":"Darrell Evans","startTime":717.82,"endTime":720.7,"body":"smooth. I'd love to talk to you"},{"speaker":"Darrell Evans","startTime":720.7,"endTime":724.06,"body":"a little about failure. Yeah."},{"speaker":"Darrell Evans","startTime":720.7,"endTime":724.06,"body":"And how you overcome setbacks."},{"speaker":"Darrell Evans","startTime":724.18,"endTime":727.3,"body":"Maybe tell us about a one or two"},{"speaker":"Darrell Evans","startTime":724.18,"endTime":727.3,"body":"of your biggest failures. And"},{"speaker":"Darrell Evans","startTime":727.3,"endTime":730.12,"body":"let's talk about how did you get"},{"speaker":"Darrell Evans","startTime":727.3,"endTime":730.12,"body":"to such a level where you can"},{"speaker":"Darrell Evans","startTime":730.12,"endTime":732.22,"body":"just have had many failures,"},{"speaker":"Darrell Evans","startTime":730.12,"endTime":732.22,"body":"because some people if they just"},{"speaker":"Darrell Evans","startTime":732.22,"endTime":734.86,"body":"think about a word failure, or"},{"speaker":"Darrell Evans","startTime":732.22,"endTime":734.86,"body":"think about a failure, they'll"},{"speaker":"Darrell Evans","startTime":734.86,"endTime":735.46,"body":"break down?"},{"speaker":"Sannah Vinding","startTime":735.67,"endTime":736.21,"body":"Oh, yeah."},{"speaker":"Darrell Evans","startTime":736.3,"endTime":737.95,"body":"Let's, let's talk"},{"speaker":"Darrell Evans","startTime":736.3,"endTime":737.95,"body":"about it."},{"speaker":"Sannah Vinding","startTime":737.95,"endTime":740.59,"body":"You get afraid,"},{"speaker":"Sannah Vinding","startTime":737.95,"endTime":740.59,"body":"right. So I worked for Lithonia"},{"speaker":"Sannah Vinding","startTime":740.59,"endTime":743.38,"body":"Lighting many, many years ago in"},{"speaker":"Sannah Vinding","startTime":740.59,"endTime":743.38,"body":"Atlanta. And we actually had"},{"speaker":"Sannah Vinding","startTime":743.38,"endTime":747.4,"body":"Home Depot as the customer. And"},{"speaker":"Sannah Vinding","startTime":743.38,"endTime":747.4,"body":"I was responsible for the whole"},{"speaker":"Sannah Vinding","startTime":747.43,"endTime":749.86,"body":"product management and our"},{"speaker":"Sannah Vinding","startTime":747.43,"endTime":749.86,"body":"products we were introducing, we"},{"speaker":"Sannah Vinding","startTime":749.86,"endTime":753.58,"body":"just had them visiting us. And I"},{"speaker":"Sannah Vinding","startTime":749.86,"endTime":753.58,"body":"still remember that we gave them"},{"speaker":"Sannah Vinding","startTime":753.58,"endTime":756.13,"body":"the pricing and they loved it."},{"speaker":"Sannah Vinding","startTime":753.58,"endTime":756.13,"body":"They're like, yes, let's test"},{"speaker":"Sannah Vinding","startTime":756.13,"endTime":759.1,"body":"these fixtures, light fixtures,"},{"speaker":"Sannah Vinding","startTime":756.13,"endTime":759.1,"body":"you know, in the store. And they"},{"speaker":"Sannah Vinding","startTime":759.1,"endTime":761.77,"body":"left the meeting, they left the"},{"speaker":"Sannah Vinding","startTime":759.1,"endTime":761.77,"body":"pricing, right. And then I went"},{"speaker":"Sannah Vinding","startTime":761.77,"endTime":763.99,"body":"into my office and I was like,"},{"speaker":"Sannah Vinding","startTime":761.77,"endTime":763.99,"body":"Yeah, great. You know, this is"},{"speaker":"Sannah Vinding","startTime":763.99,"endTime":766.99,"body":"really awesome. Now we can just"},{"speaker":"Sannah Vinding","startTime":763.99,"endTime":766.99,"body":"run read everything. And then I"},{"speaker":"Sannah Vinding","startTime":766.99,"endTime":771.4,"body":"looked and I saw oh my god, I"},{"speaker":"Sannah Vinding","startTime":766.99,"endTime":771.4,"body":"made a calculation error. I"},{"speaker":"Sannah Vinding","startTime":771.4,"endTime":774.16,"body":"forgot to put enough margin in"},{"speaker":"Sannah Vinding","startTime":771.4,"endTime":774.16,"body":"for us, right."},{"speaker":"Darrell Evans","startTime":774.25,"endTime":775.0,"body":"Oh."},{"speaker":"Sannah Vinding","startTime":775.15,"endTime":777.73,"body":"I sat there and"},{"speaker":"Sannah Vinding","startTime":775.15,"endTime":777.73,"body":"you just did the whole feeling."},{"speaker":"Sannah Vinding","startTime":777.97,"endTime":781.12,"body":"I'm pretty close, right? It's"},{"speaker":"Sannah Vinding","startTime":777.97,"endTime":781.12,"body":"all emotional in your body. And"},{"speaker":"Sannah Vinding","startTime":781.12,"endTime":784.24,"body":"it's almost like when I still"},{"speaker":"Sannah Vinding","startTime":781.12,"endTime":784.24,"body":"think about it, I can still feel"},{"speaker":"Sannah Vinding","startTime":784.24,"endTime":785.74,"body":"it. Right? It was so emotional."},{"speaker":"Darrell Evans","startTime":785.77,"endTime":786.13,"body":"Oh."},{"speaker":"Sannah Vinding","startTime":786.16,"endTime":788.89,"body":"And then I was"},{"speaker":"Sannah Vinding","startTime":786.16,"endTime":788.89,"body":"like, Okay, again, engineering"},{"speaker":"Sannah Vinding","startTime":788.89,"endTime":792.31,"body":"process, right? What can I do?"},{"speaker":"Sannah Vinding","startTime":788.89,"endTime":792.31,"body":"Look at my options. I can either"},{"speaker":"Sannah Vinding","startTime":792.31,"endTime":795.94,"body":"wait, and then it will blow up"},{"speaker":"Sannah Vinding","startTime":792.31,"endTime":795.94,"body":"later. It will show up later in"},{"speaker":"Sannah Vinding","startTime":795.94,"endTime":798.97,"body":"the annual report saying this is"},{"speaker":"Sannah Vinding","startTime":795.94,"endTime":798.97,"body":"not doing as well as we thought,"},{"speaker":"Sannah Vinding","startTime":799.57,"endTime":803.17,"body":"oh, I can actually just go in"},{"speaker":"Sannah Vinding","startTime":799.57,"endTime":803.17,"body":"and go to my boss and saying,"},{"speaker":"Sannah Vinding","startTime":803.17,"endTime":808.39,"body":"Hey, this happened, right? It's"},{"speaker":"Sannah Vinding","startTime":803.17,"endTime":808.39,"body":"a human mistake. And let's,"},{"speaker":"Sannah Vinding","startTime":808.54,"endTime":812.35,"body":"here's my plan, how to get back."},{"speaker":"Sannah Vinding","startTime":808.54,"endTime":812.35,"body":"You know, let's fix it as much"},{"speaker":"Sannah Vinding","startTime":812.35,"endTime":816.67,"body":"as we can. And let's do it right"},{"speaker":"Sannah Vinding","startTime":812.35,"endTime":816.67,"body":"now. So I think that one just"},{"speaker":"Sannah Vinding","startTime":816.67,"endTime":822.82,"body":"facing and just saying, hey, I"},{"speaker":"Sannah Vinding","startTime":816.67,"endTime":822.82,"body":"really messed up. And then"},{"speaker":"Sannah Vinding","startTime":822.82,"endTime":826.18,"body":"saying, let's get back on track."},{"speaker":"Sannah Vinding","startTime":822.82,"endTime":826.18,"body":"And I just remember it because"},{"speaker":"Sannah Vinding","startTime":826.18,"endTime":829.12,"body":"that was a big one. It was a big"},{"speaker":"Sannah Vinding","startTime":826.18,"endTime":829.12,"body":"customer, right? And then say,"},{"speaker":"Sannah Vinding","startTime":829.12,"endTime":833.17,"body":"how do you get back? And of"},{"speaker":"Sannah Vinding","startTime":829.12,"endTime":833.17,"body":"course to me to go in and to"},{"speaker":"Sannah Vinding","startTime":833.26,"endTime":837.76,"body":"upper management to say I had"},{"speaker":"Sannah Vinding","startTime":833.26,"endTime":837.76,"body":"trust, right? I knew that. They"},{"speaker":"Sannah Vinding","startTime":837.76,"endTime":840.01,"body":"were not sitting there. She's"},{"speaker":"Sannah Vinding","startTime":837.76,"endTime":840.01,"body":"not doing anything. And she's"},{"speaker":"Sannah Vinding","startTime":840.01,"endTime":843.34,"body":"always making mistakes. Right? I"},{"speaker":"Sannah Vinding","startTime":840.01,"endTime":843.34,"body":"admitted it wasn't you?"},{"speaker":"Darrell Evans","startTime":843.34,"endTime":843.58,"body":"Right."},{"speaker":"Sannah Vinding","startTime":843.61,"endTime":846.46,"body":"Yeah. So I think"},{"speaker":"Sannah Vinding","startTime":843.61,"endTime":846.46,"body":"you have to, and again, right,"},{"speaker":"Sannah Vinding","startTime":846.46,"endTime":850.21,"body":"the the good outcome, right? I"},{"speaker":"Sannah Vinding","startTime":846.46,"endTime":850.21,"body":"never made that mistake again."},{"speaker":"Darrell Evans","startTime":850.99,"endTime":852.37,"body":"Right. Learn"},{"speaker":"Darrell Evans","startTime":850.99,"endTime":852.37,"body":"once."},{"speaker":"Sannah Vinding","startTime":852.52,"endTime":854.62,"body":"You learn,"},{"speaker":"Sannah Vinding","startTime":852.52,"endTime":854.62,"body":"right, and I can see that with"},{"speaker":"Sannah Vinding","startTime":854.62,"endTime":857.38,"body":"my team now as well. If there's"},{"speaker":"Sannah Vinding","startTime":854.62,"endTime":857.38,"body":"anything where something"},{"speaker":"Sannah Vinding","startTime":857.38,"endTime":861.07,"body":"happens, we're not pointing"},{"speaker":"Sannah Vinding","startTime":857.38,"endTime":861.07,"body":"fingers. Let's take it as a"},{"speaker":"Sannah Vinding","startTime":861.07,"endTime":863.95,"body":"learning experience. And"},{"speaker":"Sannah Vinding","startTime":861.07,"endTime":863.95,"body":"sometimes it's maybe more also,"},{"speaker":"Sannah Vinding","startTime":864.1,"endTime":867.31,"body":"yeah, that was a miscalculation."},{"speaker":"Sannah Vinding","startTime":864.1,"endTime":867.31,"body":"But it can also be just to say,"},{"speaker":"Sannah Vinding","startTime":867.31,"endTime":870.34,"body":"hey, we tried it this way. It"},{"speaker":"Sannah Vinding","startTime":867.31,"endTime":870.34,"body":"didn't work. Now I know this"},{"speaker":"Sannah Vinding","startTime":870.34,"endTime":874.03,"body":"didn't work, then we're trying"},{"speaker":"Sannah Vinding","startTime":870.34,"endTime":874.03,"body":"something else. So again, it's"},{"speaker":"Sannah Vinding","startTime":874.03,"endTime":877.45,"body":"like the whole messy. You know,"},{"speaker":"Sannah Vinding","startTime":874.03,"endTime":877.45,"body":"it's not that straight line. And"},{"speaker":"Sannah Vinding","startTime":877.45,"endTime":881.17,"body":"it's back to the innovation. It"},{"speaker":"Sannah Vinding","startTime":877.45,"endTime":881.17,"body":"is a messy line and you need to"},{"speaker":"Sannah Vinding","startTime":881.35,"endTime":884.29,"body":"you need to get through it"},{"speaker":"Sannah Vinding","startTime":881.35,"endTime":884.29,"body":"because if you didn't, how do"},{"speaker":"Sannah Vinding","startTime":884.29,"endTime":886.96,"body":"you know it actually was the"},{"speaker":"Sannah Vinding","startTime":884.29,"endTime":886.96,"body":"best idea that you have?"},{"speaker":"Darrell Evans","startTime":887.2,"endTime":889.45,"body":"Yeah, so many"},{"speaker":"Darrell Evans","startTime":887.2,"endTime":889.45,"body":"people just stay stuck in not"},{"speaker":"Darrell Evans","startTime":889.45,"endTime":892.63,"body":"wanting to take action for fear"},{"speaker":"Darrell Evans","startTime":889.45,"endTime":892.63,"body":"of the failure. Right. And yeah,"},{"speaker":"Darrell Evans","startTime":892.66,"endTime":895.0,"body":"you know, obviously through your"},{"speaker":"Darrell Evans","startTime":892.66,"endTime":895.0,"body":"years you've taken enough at"},{"speaker":"Darrell Evans","startTime":895.0,"endTime":897.85,"body":"bats, especially given all the"},{"speaker":"Darrell Evans","startTime":895.0,"endTime":897.85,"body":"work all the different arenas"},{"speaker":"Darrell Evans","startTime":897.91,"endTime":900.46,"body":"inside of the business world"},{"speaker":"Darrell Evans","startTime":897.91,"endTime":900.46,"body":"you've been in right Product"},{"speaker":"Darrell Evans","startTime":900.79,"endTime":905.44,"body":"Design Engineering Management"},{"speaker":"Darrell Evans","startTime":900.79,"endTime":905.44,"body":"people process. You know, you've"},{"speaker":"Darrell Evans","startTime":905.44,"endTime":907.12,"body":"pretty much seen it. All right."},{"speaker":"Sannah Vinding","startTime":907.27,"endTime":907.69,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":907.72,"endTime":910.48,"body":"I was gonna ask"},{"speaker":"Darrell Evans","startTime":907.72,"endTime":910.48,"body":"you of the areas that you have"},{"speaker":"Darrell Evans","startTime":910.48,"endTime":913.93,"body":"spent your career in. And I"},{"speaker":"Darrell Evans","startTime":910.48,"endTime":913.93,"body":"don't want this to be a"},{"speaker":"Darrell Evans","startTime":913.93,"endTime":916.33,"body":"detriment to where your current"},{"speaker":"Darrell Evans","startTime":913.93,"endTime":916.33,"body":"position is. But what do you"},{"speaker":"Darrell Evans","startTime":916.33,"endTime":920.92,"body":"find the most joy in? So you're"},{"speaker":"Darrell Evans","startTime":916.33,"endTime":920.92,"body":"in product development and"},{"speaker":"Darrell Evans","startTime":920.92,"endTime":924.55,"body":"product management teams. Yeah,"},{"speaker":"Darrell Evans","startTime":920.92,"endTime":924.55,"body":"what Jazz's you up the most of"},{"speaker":"Darrell Evans","startTime":924.55,"endTime":926.62,"body":"all of your leadership"},{"speaker":"Darrell Evans","startTime":924.55,"endTime":926.62,"body":"responsibilities."},{"speaker":"Sannah Vinding","startTime":927.15,"endTime":929.16,"body":"I think if I"},{"speaker":"Sannah Vinding","startTime":927.15,"endTime":929.16,"body":"look back over just the last,"},{"speaker":"Sannah Vinding","startTime":929.16,"endTime":934.05,"body":"again, 10 years, every year has"},{"speaker":"Sannah Vinding","startTime":929.16,"endTime":934.05,"body":"been different, in what the goal"},{"speaker":"Sannah Vinding","startTime":934.05,"endTime":937.2,"body":"has been set to me or the goals"},{"speaker":"Sannah Vinding","startTime":934.05,"endTime":937.2,"body":"I've set to myself, if you're"},{"speaker":"Sannah Vinding","startTime":937.2,"endTime":941.25,"body":"looking on my private projects,"},{"speaker":"Sannah Vinding","startTime":937.2,"endTime":941.25,"body":"as well as just getting so"},{"speaker":"Sannah Vinding","startTime":941.28,"endTime":947.04,"body":"inspired to solve problems that"},{"speaker":"Sannah Vinding","startTime":941.28,"endTime":947.04,"body":"maybe I don't know exactly how"},{"speaker":"Sannah Vinding","startTime":947.04,"endTime":951.12,"body":"to do it yet. But to do the"},{"speaker":"Sannah Vinding","startTime":947.04,"endTime":951.12,"body":"research, getting the network,"},{"speaker":"Sannah Vinding","startTime":951.78,"endTime":954.66,"body":"ask all these questions, right,"},{"speaker":"Sannah Vinding","startTime":951.78,"endTime":954.66,"body":"and finding a really good"},{"speaker":"Sannah Vinding","startTime":954.66,"endTime":957.54,"body":"solution. And then in the end,"},{"speaker":"Sannah Vinding","startTime":954.66,"endTime":957.54,"body":"it always about to see a happy"},{"speaker":"Sannah Vinding","startTime":957.54,"endTime":962.01,"body":"customer. So in my whole career"},{"speaker":"Sannah Vinding","startTime":957.54,"endTime":962.01,"body":"is to see okay, when I worked"},{"speaker":"Sannah Vinding","startTime":962.01,"endTime":965.46,"body":"for this lighting company, when"},{"speaker":"Sannah Vinding","startTime":962.01,"endTime":965.46,"body":"I see the product on an outdoor"},{"speaker":"Sannah Vinding","startTime":965.46,"endTime":968.97,"body":"light fixture, and it's lighting"},{"speaker":"Sannah Vinding","startTime":965.46,"endTime":968.97,"body":"this parking area, right, I get"},{"speaker":"Sannah Vinding","startTime":968.97,"endTime":972.03,"body":"proud because I know I did that"},{"speaker":"Sannah Vinding","startTime":968.97,"endTime":972.03,"body":"little bracket that was there."},{"speaker":"Sannah Vinding","startTime":972.21,"endTime":975.84,"body":"So it's from the beginning to"},{"speaker":"Sannah Vinding","startTime":972.21,"endTime":975.84,"body":"the end, I get proud where I am"},{"speaker":"Sannah Vinding","startTime":975.84,"endTime":980.19,"body":"now if I see the components"},{"speaker":"Sannah Vinding","startTime":975.84,"endTime":980.19,"body":"somewhere, and I've seen it"},{"speaker":"Sannah Vinding","startTime":980.19,"endTime":983.01,"body":"actually in it when I was"},{"speaker":"Sannah Vinding","startTime":980.19,"endTime":983.01,"body":"traveling, right and my family"},{"speaker":"Sannah Vinding","startTime":983.01,"endTime":986.49,"body":"was like, Oh my God, my mom goes"},{"speaker":"Sannah Vinding","startTime":983.01,"endTime":986.49,"body":"off here again, right to take"},{"speaker":"Sannah Vinding","startTime":986.49,"endTime":990.9,"body":"pictures of LED. That's, that's"},{"speaker":"Sannah Vinding","startTime":986.49,"endTime":990.9,"body":"shiny. But when I see it, I get"},{"speaker":"Sannah Vinding","startTime":990.9,"endTime":994.02,"body":"so proud to say Yes, right. This"},{"speaker":"Sannah Vinding","startTime":990.9,"endTime":994.02,"body":"is the end goal and somebody is"},{"speaker":"Sannah Vinding","startTime":994.02,"endTime":997.47,"body":"using it somebody is actually"},{"speaker":"Sannah Vinding","startTime":994.02,"endTime":997.47,"body":"having, maybe they don't notice"},{"speaker":"Sannah Vinding","startTime":997.47,"endTime":1001.46,"body":"it, but I noticed it and by by"},{"speaker":"Sannah Vinding","startTime":997.47,"endTime":1001.46,"body":"them not noticing but it works"},{"speaker":"Sannah Vinding","startTime":1001.61,"endTime":1005.57,"body":"is a happy customer, even though"},{"speaker":"Sannah Vinding","startTime":1001.61,"endTime":1005.57,"body":"it can be a messy again upfront"},{"speaker":"Sannah Vinding","startTime":1005.57,"endTime":1008.36,"body":"to find, how do you solve it?"},{"speaker":"Sannah Vinding","startTime":1005.57,"endTime":1008.36,"body":"How do you get the right"},{"speaker":"Sannah Vinding","startTime":1008.36,"endTime":1010.76,"body":"feedback, making sure you're"},{"speaker":"Sannah Vinding","startTime":1008.36,"endTime":1010.76,"body":"getting all the right feedback"},{"speaker":"Sannah Vinding","startTime":1010.76,"endTime":1013.73,"body":"from all different kinds of"},{"speaker":"Sannah Vinding","startTime":1010.76,"endTime":1013.73,"body":"teams and customers. But then"},{"speaker":"Sannah Vinding","startTime":1013.73,"endTime":1016.07,"body":"when the final product is there,"},{"speaker":"Sannah Vinding","startTime":1013.73,"endTime":1016.07,"body":"and you start getting the"},{"speaker":"Sannah Vinding","startTime":1016.07,"endTime":1019.58,"body":"recognition to saying yes, this"},{"speaker":"Sannah Vinding","startTime":1016.07,"endTime":1019.58,"body":"is good. And again, I'm sure"},{"speaker":"Sannah Vinding","startTime":1019.58,"endTime":1023.15,"body":"there's an area as well, nothing"},{"speaker":"Sannah Vinding","startTime":1019.58,"endTime":1023.15,"body":"is right the first time. So you"},{"speaker":"Sannah Vinding","startTime":1023.15,"endTime":1025.67,"body":"always have to, you know, to"},{"speaker":"Sannah Vinding","startTime":1023.15,"endTime":1025.67,"body":"optimize, so you have to do some"},{"speaker":"Sannah Vinding","startTime":1025.67,"endTime":1029.27,"body":"changes, but you will get there."},{"speaker":"Sannah Vinding","startTime":1025.67,"endTime":1029.27,"body":"And that's just I just love"},{"speaker":"Sannah Vinding","startTime":1029.27,"endTime":1029.57,"body":"that,"},{"speaker":"Darrell Evans","startTime":1029.56,"endTime":1033.16,"body":"you know, someone"},{"speaker":"Darrell Evans","startTime":1029.56,"endTime":1033.16,"body":"who can attack change and"},{"speaker":"Darrell Evans","startTime":1033.16,"endTime":1036.88,"body":"problem solving the way they do."},{"speaker":"Darrell Evans","startTime":1033.16,"endTime":1036.88,"body":"You know, it's not many people"},{"speaker":"Darrell Evans","startTime":1036.91,"endTime":1039.91,"body":"in the world that really love to"},{"speaker":"Darrell Evans","startTime":1036.91,"endTime":1039.91,"body":"take on challenges and the"},{"speaker":"Darrell Evans","startTime":1039.91,"endTime":1043.54,"body":"variety of challenges because"},{"speaker":"Darrell Evans","startTime":1039.91,"endTime":1043.54,"body":"the variety of skills you've"},{"speaker":"Darrell Evans","startTime":1043.54,"endTime":1047.02,"body":"developed over the last 20"},{"speaker":"Darrell Evans","startTime":1043.54,"endTime":1047.02,"body":"years, they're all across the"},{"speaker":"Darrell Evans","startTime":1047.02,"endTime":1050.23,"body":"board. Most people have been"},{"speaker":"Darrell Evans","startTime":1047.02,"endTime":1050.23,"body":"fine having a career in one of"},{"speaker":"Darrell Evans","startTime":1050.23,"endTime":1055.45,"body":"those lanes. Right? So I really"},{"speaker":"Darrell Evans","startTime":1050.23,"endTime":1055.45,"body":"applaud you. And I guess I'm"},{"speaker":"Darrell Evans","startTime":1055.45,"endTime":1059.26,"body":"curious to know, what do you do"},{"speaker":"Darrell Evans","startTime":1055.45,"endTime":1059.26,"body":"to really stay sharp? Because"},{"speaker":"Darrell Evans","startTime":1059.26,"endTime":1064.54,"body":"something is driving your"},{"speaker":"Darrell Evans","startTime":1059.26,"endTime":1064.54,"body":"curiosity, and willingness and"},{"speaker":"Darrell Evans","startTime":1064.54,"endTime":1068.41,"body":"desire to learn and become"},{"speaker":"Darrell Evans","startTime":1064.54,"endTime":1068.41,"body":"better? Yeah, 1% better or more"},{"speaker":"Darrell Evans","startTime":1068.41,"endTime":1069.73,"body":"per day? What is that for you?"},{"speaker":"Sannah Vinding","startTime":1070.93,"endTime":1074.65,"body":"So that's a"},{"speaker":"Sannah Vinding","startTime":1070.93,"endTime":1074.65,"body":"really good question. So you"},{"speaker":"Sannah Vinding","startTime":1074.65,"endTime":1076.99,"body":"need to stay on top of"},{"speaker":"Sannah Vinding","startTime":1074.65,"endTime":1076.99,"body":"everything. And there's"},{"speaker":"Sannah Vinding","startTime":1076.99,"endTime":1079.63,"body":"different ways, right? Maybe we"},{"speaker":"Sannah Vinding","startTime":1076.99,"endTime":1079.63,"body":"haven't gone to too many"},{"speaker":"Sannah Vinding","startTime":1079.63,"endTime":1082.81,"body":"conferences. But be sure then if"},{"speaker":"Sannah Vinding","startTime":1079.63,"endTime":1082.81,"body":"it's then it's online"},{"speaker":"Sannah Vinding","startTime":1082.81,"endTime":1086.02,"body":"conferences, now our virtual"},{"speaker":"Sannah Vinding","startTime":1082.81,"endTime":1086.02,"body":"conferences, sign up for these"},{"speaker":"Sannah Vinding","startTime":1086.02,"endTime":1090.28,"body":"conferences to keep up either to"},{"speaker":"Sannah Vinding","startTime":1086.02,"endTime":1090.28,"body":"explore a few of them. And"},{"speaker":"Sannah Vinding","startTime":1090.28,"endTime":1092.95,"body":"again, and I know that when we"},{"speaker":"Sannah Vinding","startTime":1090.28,"endTime":1092.95,"body":"went in person you'd like you"},{"speaker":"Sannah Vinding","startTime":1092.95,"endTime":1095.92,"body":"get so much information, I was"},{"speaker":"Sannah Vinding","startTime":1092.95,"endTime":1095.92,"body":"called like my vitamin pill,"},{"speaker":"Sannah Vinding","startTime":1096.1,"endTime":1098.44,"body":"that when I went somewhere, if"},{"speaker":"Sannah Vinding","startTime":1096.1,"endTime":1098.44,"body":"it's reading a book, or you"},{"speaker":"Sannah Vinding","startTime":1098.44,"endTime":1102.49,"body":"listen to a podcast, or you go"},{"speaker":"Sannah Vinding","startTime":1098.44,"endTime":1102.49,"body":"to a webinar, or if it's just a"},{"speaker":"Sannah Vinding","startTime":1102.49,"endTime":1106.0,"body":"live event, you know, whatever"},{"speaker":"Sannah Vinding","startTime":1102.49,"endTime":1106.0,"body":"it is virtual in person, it's my"},{"speaker":"Sannah Vinding","startTime":1106.0,"endTime":1109.39,"body":"vitamin pill. And you will say,"},{"speaker":"Sannah Vinding","startTime":1106.0,"endTime":1109.39,"body":"Oh, my God, I got all these 50"},{"speaker":"Sannah Vinding","startTime":1109.39,"endTime":1112.6,"body":"good ideas. And I also learned"},{"speaker":"Sannah Vinding","startTime":1109.39,"endTime":1112.6,"body":"Yeah, I'm not turning around and"},{"speaker":"Sannah Vinding","startTime":1112.6,"endTime":1116.71,"body":"then implementing 50, right,"},{"speaker":"Sannah Vinding","startTime":1112.6,"endTime":1116.71,"body":"just take one and try it out and"},{"speaker":"Sannah Vinding","startTime":1116.71,"endTime":1119.32,"body":"see if it work. And if it"},{"speaker":"Sannah Vinding","startTime":1116.71,"endTime":1119.32,"body":"didn't, then next time, either"},{"speaker":"Sannah Vinding","startTime":1119.32,"endTime":1121.93,"body":"you will remember the second one"},{"speaker":"Sannah Vinding","startTime":1119.32,"endTime":1121.93,"body":"you heard, or you will get"},{"speaker":"Sannah Vinding","startTime":1121.93,"endTime":1124.78,"body":"reminded next time you are"},{"speaker":"Sannah Vinding","startTime":1121.93,"endTime":1124.78,"body":"there. It's also important to go"},{"speaker":"Sannah Vinding","startTime":1124.78,"endTime":1127.54,"body":"and that's where I go. Don't be"},{"speaker":"Sannah Vinding","startTime":1124.78,"endTime":1127.54,"body":"with the same people all the"},{"speaker":"Sannah Vinding","startTime":1127.54,"endTime":1131.17,"body":"time go out in different"},{"speaker":"Sannah Vinding","startTime":1127.54,"endTime":1131.17,"body":"industries, because that will"},{"speaker":"Sannah Vinding","startTime":1131.17,"endTime":1134.59,"body":"open up your perspective to"},{"speaker":"Sannah Vinding","startTime":1131.17,"endTime":1134.59,"body":"things and perspective of how to"},{"speaker":"Sannah Vinding","startTime":1134.59,"endTime":1139.21,"body":"solve different challenges. I"},{"speaker":"Sannah Vinding","startTime":1134.59,"endTime":1139.21,"body":"also created actually a"},{"speaker":"Sannah Vinding","startTime":1139.21,"endTime":1141.79,"body":"community called Mind"},{"speaker":"Sannah Vinding","startTime":1139.21,"endTime":1141.79,"body":"Innovation. We have like a"},{"speaker":"Sannah Vinding","startTime":1141.79,"endTime":1144.88,"body":"handful of group that we meet"},{"speaker":"Sannah Vinding","startTime":1141.79,"endTime":1144.88,"body":"every month. But that's been a"},{"speaker":"Sannah Vinding","startTime":1144.88,"endTime":1147.79,"body":"little bit more than a year and"},{"speaker":"Sannah Vinding","startTime":1144.88,"endTime":1147.79,"body":"we are in started in more"},{"speaker":"Sannah Vinding","startTime":1147.79,"endTime":1150.94,"body":"product development. But we are"},{"speaker":"Sannah Vinding","startTime":1147.79,"endTime":1150.94,"body":"looking at how to do continuous"},{"speaker":"Sannah Vinding","startTime":1150.94,"endTime":1154.72,"body":"improvement. But we have people"},{"speaker":"Sannah Vinding","startTime":1150.94,"endTime":1154.72,"body":"from Europe, we have people from"},{"speaker":"Sannah Vinding","startTime":1154.72,"endTime":1159.64,"body":"the US all over us. And we have"},{"speaker":"Sannah Vinding","startTime":1154.72,"endTime":1159.64,"body":"people less in jobs like I am we"},{"speaker":"Sannah Vinding","startTime":1159.64,"endTime":1161.89,"body":"also have consultants. So a"},{"speaker":"Sannah Vinding","startTime":1159.64,"endTime":1161.89,"body":"little bit of everything. And"},{"speaker":"Sannah Vinding","startTime":1161.89,"endTime":1164.59,"body":"when we talked about habits, we"},{"speaker":"Sannah Vinding","startTime":1161.89,"endTime":1164.59,"body":"talked about continuous"},{"speaker":"Sannah Vinding","startTime":1164.59,"endTime":1168.19,"body":"improvement, we talked about how"},{"speaker":"Sannah Vinding","startTime":1164.59,"endTime":1168.19,"body":"do you improve, and we are so"},{"speaker":"Sannah Vinding","startTime":1168.19,"endTime":1171.34,"body":"different. And we would have"},{"speaker":"Sannah Vinding","startTime":1168.19,"endTime":1171.34,"body":"never I think maybe we met each"},{"speaker":"Sannah Vinding","startTime":1171.34,"endTime":1174.43,"body":"other just on a normal"},{"speaker":"Sannah Vinding","startTime":1171.34,"endTime":1174.43,"body":"conference because we are from"},{"speaker":"Sannah Vinding","startTime":1174.43,"endTime":1177.58,"body":"different industries, but"},{"speaker":"Sannah Vinding","startTime":1174.43,"endTime":1177.58,"body":"because we're together, and now"},{"speaker":"Sannah Vinding","startTime":1177.58,"endTime":1180.73,"body":"that we know each other after a"},{"speaker":"Sannah Vinding","startTime":1177.58,"endTime":1180.73,"body":"year, we trust each other so"},{"speaker":"Sannah Vinding","startTime":1180.73,"endTime":1183.37,"body":"much that we can ask and saying"},{"speaker":"Sannah Vinding","startTime":1180.73,"endTime":1183.37,"body":"hey, I'm facing this challenge"},{"speaker":"Sannah Vinding","startTime":1183.37,"endTime":1187.12,"body":"right now. What have you done?"},{"speaker":"Sannah Vinding","startTime":1183.37,"endTime":1187.12,"body":"So that's turned into I don't"},{"speaker":"Sannah Vinding","startTime":1187.12,"endTime":1190.3,"body":"know if you want to say it's a"},{"speaker":"Sannah Vinding","startTime":1187.12,"endTime":1190.3,"body":"mentor group, because we all on"},{"speaker":"Sannah Vinding","startTime":1190.3,"endTime":1193.6,"body":"the same level, almost like a"},{"speaker":"Sannah Vinding","startTime":1190.3,"endTime":1193.6,"body":"mastermind. It's the mastermind"},{"speaker":"Sannah Vinding","startTime":1193.6,"endTime":1198.73,"body":"where we all trust each other."},{"speaker":"Sannah Vinding","startTime":1193.6,"endTime":1198.73,"body":"And it's just great to see that"},{"speaker":"Sannah Vinding","startTime":1198.73,"endTime":1202.0,"body":"and I I was Looking for that"},{"speaker":"Sannah Vinding","startTime":1198.73,"endTime":1202.0,"body":"kind of mastermind group and I"},{"speaker":"Sannah Vinding","startTime":1202.0,"endTime":1205.18,"body":"couldn't find it. So like, then"},{"speaker":"Sannah Vinding","startTime":1202.0,"endTime":1205.18,"body":"I will create one. So that's the"},{"speaker":"Sannah Vinding","startTime":1205.18,"endTime":1205.51,"body":"way"},{"speaker":"Darrell Evans","startTime":1205.72,"endTime":1207.76,"body":"so much power in"},{"speaker":"Darrell Evans","startTime":1205.72,"endTime":1207.76,"body":"that right. And it's so funny"},{"speaker":"Darrell Evans","startTime":1207.76,"endTime":1210.43,"body":"because a lot of times, like you"},{"speaker":"Darrell Evans","startTime":1207.76,"endTime":1210.43,"body":"said earlier, we want to stay in"},{"speaker":"Darrell Evans","startTime":1210.43,"endTime":1214.18,"body":"our lane with people that do"},{"speaker":"Darrell Evans","startTime":1210.43,"endTime":1214.18,"body":"what we do. Say what we say,"},{"speaker":"Darrell Evans","startTime":1214.18,"endTime":1216.85,"body":"practice, what we practice,"},{"speaker":"Darrell Evans","startTime":1214.18,"endTime":1216.85,"body":"sell, what we sell, come from,"},{"speaker":"Darrell Evans","startTime":1216.85,"endTime":1221.2,"body":"where we come from, etc, etc."},{"speaker":"Darrell Evans","startTime":1216.85,"endTime":1221.2,"body":"And the reality is growth comes"},{"speaker":"Darrell Evans","startTime":1221.2,"endTime":1224.86,"body":"from crossing over into the"},{"speaker":"Darrell Evans","startTime":1221.2,"endTime":1224.86,"body":"lines, yeah, into the mixture of"},{"speaker":"Darrell Evans","startTime":1224.86,"endTime":1228.7,"body":"our world, right? Yeah. And"},{"speaker":"Darrell Evans","startTime":1224.86,"endTime":1228.7,"body":"every mastermind group I've ever"},{"speaker":"Darrell Evans","startTime":1228.7,"endTime":1231.34,"body":"been in that I've had, and I'm"},{"speaker":"Darrell Evans","startTime":1228.7,"endTime":1231.34,"body":"in them all the time. I'm in one"},{"speaker":"Darrell Evans","startTime":1231.34,"endTime":1233.56,"body":"I just had a meeting on"},{"speaker":"Darrell Evans","startTime":1231.34,"endTime":1233.56,"body":"Wednesday, we meet once a month."},{"speaker":"Darrell Evans","startTime":1233.83,"endTime":1237.88,"body":"I'm a believer in masterminds"},{"speaker":"Darrell Evans","startTime":1233.83,"endTime":1237.88,"body":"and coaching, and conferences."},{"speaker":"Darrell Evans","startTime":1237.88,"endTime":1240.67,"body":"Number one, because you do get"},{"speaker":"Darrell Evans","startTime":1237.88,"endTime":1240.67,"body":"that it's fun to use the word"},{"speaker":"Darrell Evans","startTime":1240.67,"endTime":1243.73,"body":"vitamin, yeah, because I feel"},{"speaker":"Darrell Evans","startTime":1240.67,"endTime":1243.73,"body":"reinvigorated when I go to these"},{"speaker":"Darrell Evans","startTime":1243.73,"endTime":1249.85,"body":"things. Because I know that all"},{"speaker":"Darrell Evans","startTime":1243.73,"endTime":1249.85,"body":"5000, 2300 or 20,000, people"},{"speaker":"Darrell Evans","startTime":1250.03,"endTime":1254.35,"body":"showed up for the same thing."},{"speaker":"Darrell Evans","startTime":1250.03,"endTime":1254.35,"body":"And that was a willingness to"},{"speaker":"Darrell Evans","startTime":1254.35,"endTime":1257.92,"body":"grow. And that for me is very"},{"speaker":"Darrell Evans","startTime":1254.35,"endTime":1257.92,"body":"energizing. So I love what you"},{"speaker":"Darrell Evans","startTime":1257.92,"endTime":1260.71,"body":"said about it. But it's even"},{"speaker":"Darrell Evans","startTime":1257.92,"endTime":1260.71,"body":"more so that it is better when"},{"speaker":"Darrell Evans","startTime":1260.71,"endTime":1263.5,"body":"you have different people in the"},{"speaker":"Darrell Evans","startTime":1260.71,"endTime":1263.5,"body":"room that are at your level."},{"speaker":"Darrell Evans","startTime":1263.95,"endTime":1265.75,"body":"Because they're all seeing"},{"speaker":"Darrell Evans","startTime":1263.95,"endTime":1265.75,"body":"things from a different"},{"speaker":"Darrell Evans","startTime":1265.75,"endTime":1268.51,"body":"perspective that you may not"},{"speaker":"Darrell Evans","startTime":1265.75,"endTime":1268.51,"body":"even get a chance to see but"},{"speaker":"Darrell Evans","startTime":1268.51,"endTime":1271.33,"body":"realize how relevant it is for"},{"speaker":"Darrell Evans","startTime":1268.51,"endTime":1271.33,"body":"what you're doing. I applaud you"},{"speaker":"Darrell Evans","startTime":1271.33,"endTime":1273.31,"body":"for that. That's how many people"},{"speaker":"Darrell Evans","startTime":1271.33,"endTime":1273.31,"body":"are in your group."},{"speaker":"Sannah Vinding","startTime":1273.38,"endTime":1276.5,"body":"And we are eight"},{"speaker":"Sannah Vinding","startTime":1273.38,"endTime":1276.5,"body":"right now. So it sounded bigger"},{"speaker":"Sannah Vinding","startTime":1276.5,"endTime":1280.16,"body":"before. But I also think the at"},{"speaker":"Sannah Vinding","startTime":1276.5,"endTime":1280.16,"body":"one point, I was like, Okay, how"},{"speaker":"Sannah Vinding","startTime":1280.16,"endTime":1283.55,"body":"can I expand and have it to"},{"speaker":"Sannah Vinding","startTime":1280.16,"endTime":1283.55,"body":"grow? And there's also a magic"},{"speaker":"Sannah Vinding","startTime":1283.55,"endTime":1286.85,"body":"number of when do you actually"},{"speaker":"Sannah Vinding","startTime":1283.55,"endTime":1286.85,"body":"because you need to have the"},{"speaker":"Sannah Vinding","startTime":1286.85,"endTime":1290.45,"body":"trust, you need to be close to"},{"speaker":"Sannah Vinding","startTime":1286.85,"endTime":1290.45,"body":"each other. So otherwise, I'll"},{"speaker":"Sannah Vinding","startTime":1290.45,"endTime":1292.61,"body":"start a second group. I think"},{"speaker":"Sannah Vinding","startTime":1290.45,"endTime":1292.61,"body":"that's that away."},{"speaker":"Darrell Evans","startTime":1292.78,"endTime":1295.0,"body":"I agree. So I've"},{"speaker":"Darrell Evans","startTime":1292.78,"endTime":1295.0,"body":"got one group I'm in. There's"},{"speaker":"Darrell Evans","startTime":1295.0,"endTime":1299.35,"body":"about a total of 17 of us. But"},{"speaker":"Darrell Evans","startTime":1295.0,"endTime":1299.35,"body":"we generally have about 12 to 14"},{"speaker":"Darrell Evans","startTime":1299.35,"endTime":1301.75,"body":"of us on any given month. Yeah,"},{"speaker":"Darrell Evans","startTime":1299.35,"endTime":1301.75,"body":"there's a very one schedule."},{"speaker":"Darrell Evans","startTime":1301.78,"endTime":1305.17,"body":"Yeah, I'm in another group with"},{"speaker":"Darrell Evans","startTime":1301.78,"endTime":1305.17,"body":"for me and three others. Yeah."},{"speaker":"Darrell Evans","startTime":1305.2,"endTime":1308.23,"body":"So you're right. We tried to"},{"speaker":"Darrell Evans","startTime":1305.2,"endTime":1308.23,"body":"grow the small group from the"},{"speaker":"Darrell Evans","startTime":1308.23,"endTime":1313.27,"body":"four. Yeah. And we actually grew"},{"speaker":"Darrell Evans","startTime":1308.23,"endTime":1313.27,"body":"it to 12. And it just changed"},{"speaker":"Darrell Evans","startTime":1313.27,"endTime":1316.9,"body":"the mix of the group. It changed"},{"speaker":"Darrell Evans","startTime":1313.27,"endTime":1316.9,"body":"everything. Yeah. And so we went"},{"speaker":"Darrell Evans","startTime":1316.9,"endTime":1321.46,"body":"back to our four Yeah, yeah. So"},{"speaker":"Darrell Evans","startTime":1316.9,"endTime":1321.46,"body":"yeah, it's good, though, you"},{"speaker":"Darrell Evans","startTime":1321.46,"endTime":1323.8,"body":"know, you have this, you said"},{"speaker":"Darrell Evans","startTime":1321.46,"endTime":1323.8,"body":"something earlier. And man, it"},{"speaker":"Darrell Evans","startTime":1323.8,"endTime":1327.85,"body":"just struck a chord in my heart."},{"speaker":"Darrell Evans","startTime":1323.8,"endTime":1327.85,"body":"You didn't say the word Kaizen."},{"speaker":"Darrell Evans","startTime":1328.09,"endTime":1331.39,"body":"But you said this group is about"},{"speaker":"Darrell Evans","startTime":1328.09,"endTime":1331.39,"body":"continuous improvement. And so"},{"speaker":"Darrell Evans","startTime":1331.96,"endTime":1336.31,"body":"it's like the lifeblood of how I"},{"speaker":"Darrell Evans","startTime":1331.96,"endTime":1336.31,"body":"run my life. And that is.."},{"speaker":"Sannah Vinding","startTime":1336.37,"endTime":1336.79,"body":"Yeah"},{"speaker":"Darrell Evans","startTime":1337.3,"endTime":1339.43,"body":"I learned in"},{"speaker":"Darrell Evans","startTime":1337.3,"endTime":1339.43,"body":"college. And it was, you know,"},{"speaker":"Darrell Evans","startTime":1339.43,"endTime":1342.73,"body":"obviously, Kaizen is from the"},{"speaker":"Darrell Evans","startTime":1339.43,"endTime":1342.73,"body":"Japanese Toyota Motor Company."},{"speaker":"Darrell Evans","startTime":1342.76,"endTime":1345.7,"body":"Yeah, a lot of people don't know"},{"speaker":"Darrell Evans","startTime":1342.76,"endTime":1345.7,"body":"that Edward M. Deming, who was"},{"speaker":"Darrell Evans","startTime":1345.7,"endTime":1348.82,"body":"an engineer in the United"},{"speaker":"Darrell Evans","startTime":1345.7,"endTime":1348.82,"body":"States, kind of went over to"},{"speaker":"Darrell Evans","startTime":1348.82,"endTime":1352.24,"body":"Toyota and started really"},{"speaker":"Darrell Evans","startTime":1348.82,"endTime":1352.24,"body":"helping them with that process."},{"speaker":"Darrell Evans","startTime":1352.54,"endTime":1357.61,"body":"So is that your engineering"},{"speaker":"Darrell Evans","startTime":1352.54,"endTime":1357.61,"body":"background shining through that"},{"speaker":"Darrell Evans","startTime":1357.61,"endTime":1359.44,"body":"continuous improvement mindset?"},{"speaker":"Sannah Vinding","startTime":1359.56,"endTime":1362.05,"body":"Yeah, so I"},{"speaker":"Sannah Vinding","startTime":1359.56,"endTime":1362.05,"body":"didn't learn it. When I went, I"},{"speaker":"Sannah Vinding","startTime":1362.05,"endTime":1366.31,"body":"got my master. And I learned"},{"speaker":"Sannah Vinding","startTime":1362.05,"endTime":1366.31,"body":"after because I actually joined"},{"speaker":"Sannah Vinding","startTime":1366.34,"endTime":1370.42,"body":"a group called LPPDE. So that's"},{"speaker":"Sannah Vinding","startTime":1366.34,"endTime":1370.42,"body":"like a lot of letters here."},{"speaker":"Darrell Evans","startTime":1372.73,"endTime":1373.42,"body":"Just a few"},{"speaker":"Sannah Vinding","startTime":1373.45,"endTime":1375.37,"body":"No, yeah, just a"},{"speaker":"Sannah Vinding","startTime":1373.45,"endTime":1375.37,"body":"few. Right. As you can see, I'm"},{"speaker":"Sannah Vinding","startTime":1375.37,"endTime":1377.92,"body":"like, concentrated when I'm"},{"speaker":"Sannah Vinding","startTime":1375.37,"endTime":1377.92,"body":"saying it now. But this is the"},{"speaker":"Sannah Vinding","startTime":1377.92,"endTime":1381.07,"body":"Lean product and process"},{"speaker":"Sannah Vinding","startTime":1377.92,"endTime":1381.07,"body":"development exchange, and is a"},{"speaker":"Sannah Vinding","startTime":1381.07,"endTime":1384.25,"body":"nonprofit organization. And"},{"speaker":"Sannah Vinding","startTime":1381.07,"endTime":1384.25,"body":"actually, I'm the chairman, a"},{"speaker":"Sannah Vinding","startTime":1384.25,"endTime":1387.46,"body":"woman right now. And I've been"},{"speaker":"Sannah Vinding","startTime":1384.25,"endTime":1387.46,"body":"there for two years. And we do"},{"speaker":"Sannah Vinding","startTime":1387.46,"endTime":1389.83,"body":"all this exchange that we do"},{"speaker":"Sannah Vinding","startTime":1387.46,"endTime":1389.83,"body":"continuous improvement and"},{"speaker":"Sannah Vinding","startTime":1389.83,"endTime":1393.55,"body":"looking at Kaizen. So that's"},{"speaker":"Sannah Vinding","startTime":1389.83,"endTime":1393.55,"body":"where I learned a lot of these"},{"speaker":"Sannah Vinding","startTime":1393.79,"endTime":1398.53,"body":"tools, the methodology, you know"},{"speaker":"Sannah Vinding","startTime":1393.79,"endTime":1398.53,"body":"how to go and get to look at it."},{"speaker":"Sannah Vinding","startTime":1398.89,"endTime":1402.55,"body":"But I think you know, too, you"},{"speaker":"Sannah Vinding","startTime":1398.89,"endTime":1402.55,"body":"always want to say something"},{"speaker":"Sannah Vinding","startTime":1402.55,"endTime":1405.31,"body":"doesn't work, right? Again, if"},{"speaker":"Sannah Vinding","startTime":1402.55,"endTime":1405.31,"body":"you fail, you need to, you can't"},{"speaker":"Sannah Vinding","startTime":1405.31,"endTime":1408.16,"body":"just say I began and then you"},{"speaker":"Sannah Vinding","startTime":1405.31,"endTime":1408.16,"body":"just you've run, right? You need"},{"speaker":"Sannah Vinding","startTime":1408.16,"endTime":1411.67,"body":"to find out the root cause what"},{"speaker":"Sannah Vinding","startTime":1408.16,"endTime":1411.67,"body":"happened? Right? Was it because"},{"speaker":"Sannah Vinding","startTime":1411.67,"endTime":1414.4,"body":"I didn't know all the"},{"speaker":"Sannah Vinding","startTime":1411.67,"endTime":1414.4,"body":"information? Did I forgot to ask"},{"speaker":"Sannah Vinding","startTime":1414.4,"endTime":1418.69,"body":"someone a question, or what did"},{"speaker":"Sannah Vinding","startTime":1414.4,"endTime":1418.69,"body":"happen? And also understanding,"},{"speaker":"Sannah Vinding","startTime":1418.99,"endTime":1421.81,"body":"you know, why are you waiting,"},{"speaker":"Sannah Vinding","startTime":1418.99,"endTime":1421.81,"body":"because sometimes there can be a"},{"speaker":"Sannah Vinding","startTime":1421.81,"endTime":1424.63,"body":"lot of waiting time, and if you"},{"speaker":"Sannah Vinding","startTime":1421.81,"endTime":1424.63,"body":"just waiting for the next person"},{"speaker":"Sannah Vinding","startTime":1424.63,"endTime":1427.48,"body":"to give you something, but you"},{"speaker":"Sannah Vinding","startTime":1424.63,"endTime":1427.48,"body":"don't understand why this person"},{"speaker":"Sannah Vinding","startTime":1427.48,"endTime":1431.08,"body":"didn't pass it to you. If it's a"},{"speaker":"Sannah Vinding","startTime":1427.48,"endTime":1431.08,"body":"bigger project, you need to go"},{"speaker":"Sannah Vinding","startTime":1431.08,"endTime":1434.71,"body":"in and have these questions,"},{"speaker":"Sannah Vinding","startTime":1431.08,"endTime":1434.71,"body":"right and ask, so you can"},{"speaker":"Sannah Vinding","startTime":1434.71,"endTime":1437.02,"body":"understand it, because then you"},{"speaker":"Sannah Vinding","startTime":1434.71,"endTime":1437.02,"body":"can do the continuous"},{"speaker":"Sannah Vinding","startTime":1437.02,"endTime":1441.46,"body":"improvement. You can also if you"},{"speaker":"Sannah Vinding","startTime":1437.02,"endTime":1441.46,"body":"if there's anything that there"},{"speaker":"Sannah Vinding","startTime":1441.46,"endTime":1444.31,"body":"is taking a long time, you need"},{"speaker":"Sannah Vinding","startTime":1441.46,"endTime":1444.31,"body":"to make sure that you get"},{"speaker":"Sannah Vinding","startTime":1444.31,"endTime":1447.46,"body":"everybody within that team or"},{"speaker":"Sannah Vinding","startTime":1444.31,"endTime":1447.46,"body":"everybody that's that's working"},{"speaker":"Sannah Vinding","startTime":1447.46,"endTime":1451.15,"body":"together. It could be your"},{"speaker":"Sannah Vinding","startTime":1447.46,"endTime":1451.15,"body":"family. But any anybody where"},{"speaker":"Sannah Vinding","startTime":1451.15,"endTime":1453.73,"body":"you have something that be a"},{"speaker":"Sannah Vinding","startTime":1451.15,"endTime":1453.73,"body":"little bit better or a little"},{"speaker":"Sannah Vinding","startTime":1453.73,"endTime":1457.21,"body":"bit more efficient, ask a lot of"},{"speaker":"Sannah Vinding","startTime":1453.73,"endTime":1457.21,"body":"questions, right? Because that's"},{"speaker":"Sannah Vinding","startTime":1457.21,"endTime":1460.93,"body":"how you will learn to see it"},{"speaker":"Sannah Vinding","startTime":1457.21,"endTime":1460.93,"body":"from their seat. And that's I"},{"speaker":"Sannah Vinding","startTime":1460.93,"endTime":1464.71,"body":"think, I'm still at where I am"},{"speaker":"Sannah Vinding","startTime":1460.93,"endTime":1464.71,"body":"right now. I'm asking so many"},{"speaker":"Sannah Vinding","startTime":1464.71,"endTime":1467.71,"body":"questions. If it's just to"},{"speaker":"Sannah Vinding","startTime":1464.71,"endTime":1467.71,"body":"understand, you know, not to"},{"speaker":"Sannah Vinding","startTime":1467.71,"endTime":1471.37,"body":"understand the why maybe, but"},{"speaker":"Sannah Vinding","startTime":1467.71,"endTime":1471.37,"body":"not understand the decisions of"},{"speaker":"Sannah Vinding","startTime":1471.37,"endTime":1474.58,"body":"how we got there and making sure"},{"speaker":"Sannah Vinding","startTime":1471.37,"endTime":1474.58,"body":"that we're listening to everyone"},{"speaker":"Sannah Vinding","startTime":1474.61,"endTime":1475.33,"body":"on that journey."},{"speaker":"Darrell Evans","startTime":1475.48,"endTime":1477.61,"body":"I'm just inspired"},{"speaker":"Darrell Evans","startTime":1475.48,"endTime":1477.61,"body":"listening to you like you're"},{"speaker":"Darrell Evans","startTime":1477.61,"endTime":1480.37,"body":"constantly asking questions."},{"speaker":"Darrell Evans","startTime":1477.61,"endTime":1480.37,"body":"I've always said for years that"},{"speaker":"Darrell Evans","startTime":1480.4,"endTime":1483.46,"body":"one of the most powerful words"},{"speaker":"Darrell Evans","startTime":1480.4,"endTime":1483.46,"body":"in the English language, or in"},{"speaker":"Darrell Evans","startTime":1483.46,"endTime":1487.21,"body":"language in general is the word"},{"speaker":"Darrell Evans","startTime":1483.46,"endTime":1487.21,"body":"why. Yeah. And when you ask"},{"speaker":"Darrell Evans","startTime":1487.21,"endTime":1489.67,"body":"questions, and you're"},{"speaker":"Darrell Evans","startTime":1487.21,"endTime":1489.67,"body":"inquisitive about certain"},{"speaker":"Darrell Evans","startTime":1489.67,"endTime":1493.45,"body":"things, it's interesting how the"},{"speaker":"Darrell Evans","startTime":1489.67,"endTime":1493.45,"body":"world opens up to you. And it's"},{"speaker":"Darrell Evans","startTime":1493.45,"endTime":1495.67,"body":"been one of by so you just"},{"speaker":"Darrell Evans","startTime":1493.45,"endTime":1495.67,"body":"talked about, I'm always asking"},{"speaker":"Darrell Evans","startTime":1495.67,"endTime":1498.1,"body":"questions. I'm always asking"},{"speaker":"Darrell Evans","startTime":1495.67,"endTime":1498.1,"body":"questions and depending on where"},{"speaker":"Darrell Evans","startTime":1498.1,"endTime":1501.58,"body":"you come from when you are"},{"speaker":"Darrell Evans","startTime":1498.1,"endTime":1501.58,"body":"younger, In school asking too"},{"speaker":"Darrell Evans","startTime":1501.58,"endTime":1505.27,"body":"many questions is a sign that"},{"speaker":"Darrell Evans","startTime":1501.58,"endTime":1505.27,"body":"you're not smart. Yeah. And it's"},{"speaker":"Darrell Evans","startTime":1505.27,"endTime":1509.11,"body":"funny how the most successful"},{"speaker":"Darrell Evans","startTime":1505.27,"endTime":1509.11,"body":"among us are always asking"},{"speaker":"Darrell Evans","startTime":1509.11,"endTime":1512.32,"body":"questions. We're always saying,"},{"speaker":"Darrell Evans","startTime":1509.11,"endTime":1512.32,"body":"what if we're always saying,"},{"speaker":"Darrell Evans","startTime":1512.47,"endTime":1515.65,"body":"What if we could do it this way?"},{"speaker":"Darrell Evans","startTime":1512.47,"endTime":1515.65,"body":"Or that way? How could we do it"},{"speaker":"Darrell Evans","startTime":1515.65,"endTime":1518.23,"body":"better? How can we be a little"},{"speaker":"Darrell Evans","startTime":1515.65,"endTime":1518.23,"body":"bit smarter? How can we be a"},{"speaker":"Darrell Evans","startTime":1518.23,"endTime":1521.23,"body":"little faster? What if we"},{"speaker":"Darrell Evans","startTime":1518.23,"endTime":1521.23,"body":"shifted left instead of right?"},{"speaker":"Darrell Evans","startTime":1521.38,"endTime":1524.14,"body":"And it's interesting that those"},{"speaker":"Darrell Evans","startTime":1521.38,"endTime":1524.14,"body":"questions is what unlocks"},{"speaker":"Darrell Evans","startTime":1524.35,"endTime":1528.16,"body":"greatness in many cases. And"},{"speaker":"Darrell Evans","startTime":1524.35,"endTime":1528.16,"body":"it's just very interesting that"},{"speaker":"Darrell Evans","startTime":1528.16,"endTime":1530.86,"body":"we were going to have guys in as"},{"speaker":"Darrell Evans","startTime":1528.16,"endTime":1530.86,"body":"part of the conversation, when I"},{"speaker":"Darrell Evans","startTime":1530.86,"endTime":1534.34,"body":"talking to a process expert, I"},{"speaker":"Darrell Evans","startTime":1530.86,"endTime":1534.34,"body":"had a funny feeling. Yeah,"},{"speaker":"Darrell Evans","startTime":1534.37,"endTime":1537.1,"body":"you're doing this podcast, a"},{"speaker":"Darrell Evans","startTime":1534.37,"endTime":1537.1,"body":"couple things come to my mind,"},{"speaker":"Darrell Evans","startTime":1537.22,"endTime":1539.59,"body":"because you're interviewing a"},{"speaker":"Darrell Evans","startTime":1537.22,"endTime":1539.59,"body":"lot of entrepreneurial people,"},{"speaker":"Darrell Evans","startTime":1539.59,"endTime":1542.29,"body":"leadership, folks thought"},{"speaker":"Darrell Evans","startTime":1539.59,"endTime":1542.29,"body":"leaders around this topic of"},{"speaker":"Darrell Evans","startTime":1542.29,"endTime":1546.49,"body":"innovation. And I'm curious to"},{"speaker":"Darrell Evans","startTime":1542.29,"endTime":1546.49,"body":"know, in your time, because"},{"speaker":"Darrell Evans","startTime":1546.49,"endTime":1549.19,"body":"you're always trying to answer"},{"speaker":"Darrell Evans","startTime":1546.49,"endTime":1549.19,"body":"this show. What will you do to"},{"speaker":"Darrell Evans","startTime":1549.19,"endTime":1553.93,"body":"unlock innovation? Yeah. What"},{"speaker":"Darrell Evans","startTime":1549.19,"endTime":1553.93,"body":"have you learned, now that"},{"speaker":"Darrell Evans","startTime":1553.93,"endTime":1557.29,"body":"you've been interviewing these"},{"speaker":"Darrell Evans","startTime":1553.93,"endTime":1557.29,"body":"folks? Yeah, about this topic of"},{"speaker":"Darrell Evans","startTime":1557.29,"endTime":1560.62,"body":"innovation, tell me about one or"},{"speaker":"Darrell Evans","startTime":1557.29,"endTime":1560.62,"body":"two things that have really"},{"speaker":"Darrell Evans","startTime":1560.62,"endTime":1564.88,"body":"struck you as, ah, aha moments"},{"speaker":"Darrell Evans","startTime":1560.62,"endTime":1564.88,"body":"that maybe you hadn't heard"},{"speaker":"Darrell Evans","startTime":1564.88,"endTime":1565.3,"body":"before."},{"speaker":"Sannah Vinding","startTime":1565.87,"endTime":1569.02,"body":"I had one where"},{"speaker":"Sannah Vinding","startTime":1565.87,"endTime":1569.02,"body":"I asked and say, you know, it"},{"speaker":"Sannah Vinding","startTime":1569.02,"endTime":1576.52,"body":"was the reflection and put 10 or"},{"speaker":"Sannah Vinding","startTime":1569.02,"endTime":1576.52,"body":"15 years ago, and he said, Life,"},{"speaker":"Sannah Vinding","startTime":1576.55,"endTime":1579.43,"body":"it's like a train, or you have"},{"speaker":"Sannah Vinding","startTime":1576.55,"endTime":1579.43,"body":"like a lot of opportunities and"},{"speaker":"Sannah Vinding","startTime":1579.43,"endTime":1582.64,"body":"these opportunities like windows"},{"speaker":"Sannah Vinding","startTime":1579.43,"endTime":1582.64,"body":"in this train. So when you look"},{"speaker":"Sannah Vinding","startTime":1582.64,"endTime":1585.28,"body":"out, right, you see these"},{"speaker":"Sannah Vinding","startTime":1582.64,"endTime":1585.28,"body":"opportunities, not that you have"},{"speaker":"Sannah Vinding","startTime":1585.28,"endTime":1588.73,"body":"to go for all of them, but look"},{"speaker":"Sannah Vinding","startTime":1585.28,"endTime":1588.73,"body":"out and make sure that you are"},{"speaker":"Sannah Vinding","startTime":1588.73,"endTime":1591.88,"body":"going for it, even though maybe"},{"speaker":"Sannah Vinding","startTime":1588.73,"endTime":1591.88,"body":"you're not sure that you can do"},{"speaker":"Sannah Vinding","startTime":1591.91,"endTime":1596.23,"body":"100% of it, go for these"},{"speaker":"Sannah Vinding","startTime":1591.91,"endTime":1596.23,"body":"opportunities. So I just like"},{"speaker":"Sannah Vinding","startTime":1596.26,"endTime":1599.65,"body":"the way of saying that your life"},{"speaker":"Sannah Vinding","startTime":1596.26,"endTime":1599.65,"body":"again, back to what I said"},{"speaker":"Sannah Vinding","startTime":1599.65,"endTime":1602.74,"body":"earlier, there's never a good"},{"speaker":"Sannah Vinding","startTime":1599.65,"endTime":1602.74,"body":"time. That was just another way"},{"speaker":"Sannah Vinding","startTime":1602.74,"endTime":1606.88,"body":"of saying that, you know, to go"},{"speaker":"Sannah Vinding","startTime":1602.74,"endTime":1606.88,"body":"jump in, figure it out. Don't be"},{"speaker":"Sannah Vinding","startTime":1606.88,"endTime":1611.23,"body":"afraid, because if somebody else"},{"speaker":"Sannah Vinding","startTime":1606.88,"endTime":1611.23,"body":"is doing it, pretty sure they"},{"speaker":"Sannah Vinding","startTime":1611.23,"endTime":1614.65,"body":"are going through some of the"},{"speaker":"Sannah Vinding","startTime":1611.23,"endTime":1614.65,"body":"same struggle, but some of the"},{"speaker":"Sannah Vinding","startTime":1614.65,"endTime":1618.97,"body":"same challenges and on their"},{"speaker":"Sannah Vinding","startTime":1614.65,"endTime":1618.97,"body":"way. So that's one, I think a"},{"speaker":"Sannah Vinding","startTime":1618.97,"endTime":1622.69,"body":"common theme is that, again,"},{"speaker":"Sannah Vinding","startTime":1618.97,"endTime":1622.69,"body":"back to the question, when when"},{"speaker":"Sannah Vinding","startTime":1622.69,"endTime":1626.38,"body":"I'm asked is like people saying"},{"speaker":"Sannah Vinding","startTime":1622.69,"endTime":1626.38,"body":"how I should have trusted more"},{"speaker":"Sannah Vinding","startTime":1626.38,"endTime":1631.42,"body":"of myself. I didn't think of me"},{"speaker":"Sannah Vinding","startTime":1626.38,"endTime":1631.42,"body":"being excellent, or being the"},{"speaker":"Sannah Vinding","startTime":1631.42,"endTime":1636.25,"body":"expert at that time. But now"},{"speaker":"Sannah Vinding","startTime":1631.42,"endTime":1636.25,"body":"when I look back, oh, my God, I"},{"speaker":"Sannah Vinding","startTime":1636.25,"endTime":1640.6,"body":"had all this knowledge, all this"},{"speaker":"Sannah Vinding","startTime":1636.25,"endTime":1640.6,"body":"information. Why was I holding"},{"speaker":"Sannah Vinding","startTime":1640.6,"endTime":1644.98,"body":"back? So that's also back to the"},{"speaker":"Sannah Vinding","startTime":1640.6,"endTime":1644.98,"body":"one right, just believe more."},{"speaker":"Sannah Vinding","startTime":1645.4,"endTime":1648.13,"body":"And again, you can have"},{"speaker":"Sannah Vinding","startTime":1645.4,"endTime":1648.13,"body":"expertise, but you're not an"},{"speaker":"Sannah Vinding","startTime":1648.13,"endTime":1652.18,"body":"expert. And I think that's fair"},{"speaker":"Sannah Vinding","startTime":1648.13,"endTime":1652.18,"body":"every day. I'm a parent, I've"},{"speaker":"Sannah Vinding","startTime":1652.18,"endTime":1655.06,"body":"read a few books, but you know,"},{"speaker":"Sannah Vinding","startTime":1652.18,"endTime":1655.06,"body":"I don't have any education of"},{"speaker":"Sannah Vinding","startTime":1655.06,"endTime":1660.22,"body":"being a parent. I experimenting"},{"speaker":"Sannah Vinding","startTime":1655.06,"endTime":1660.22,"body":"every day, say that. I'm"},{"speaker":"Sannah Vinding","startTime":1660.22,"endTime":1663.4,"body":"figuring it out every day. And I"},{"speaker":"Sannah Vinding","startTime":1660.22,"endTime":1663.4,"body":"have two kids, and they're not"},{"speaker":"Sannah Vinding","startTime":1663.4,"endTime":1666.94,"body":"the same. They're totally"},{"speaker":"Sannah Vinding","startTime":1663.4,"endTime":1666.94,"body":"different, which is amazing. And"},{"speaker":"Sannah Vinding","startTime":1666.94,"endTime":1670.87,"body":"I think you just have to take"},{"speaker":"Sannah Vinding","startTime":1666.94,"endTime":1670.87,"body":"that in as well and saying you"},{"speaker":"Sannah Vinding","startTime":1670.87,"endTime":1674.59,"body":"you are learning every day and"},{"speaker":"Sannah Vinding","startTime":1670.87,"endTime":1674.59,"body":"then just remember to to own it."},{"speaker":"Sannah Vinding","startTime":1674.8,"endTime":1677.2,"body":"When it's not going sometimes in"},{"speaker":"Sannah Vinding","startTime":1674.8,"endTime":1677.2,"body":"the right way."},{"speaker":"Darrell Evans","startTime":1677.44,"endTime":1679.03,"body":"It's funny, you"},{"speaker":"Darrell Evans","startTime":1677.44,"endTime":1679.03,"body":"mentioned being a parent and"},{"speaker":"Darrell Evans","startTime":1679.03,"endTime":1683.53,"body":"learning everyday my youngest is"},{"speaker":"Darrell Evans","startTime":1679.03,"endTime":1683.53,"body":"17 high school senior. And I"},{"speaker":"Darrell Evans","startTime":1683.53,"endTime":1689.08,"body":"will never be for sure if I got"},{"speaker":"Darrell Evans","startTime":1683.53,"endTime":1689.08,"body":"it. Right. Right. But you know,"},{"speaker":"Darrell Evans","startTime":1689.08,"endTime":1691.06,"body":"you just have to keep moving"},{"speaker":"Darrell Evans","startTime":1689.08,"endTime":1691.06,"body":"through the process. You can't"},{"speaker":"Darrell Evans","startTime":1691.06,"endTime":1692.86,"body":"judge whether it's right or"},{"speaker":"Darrell Evans","startTime":1691.06,"endTime":1692.86,"body":"wrong, you just got to keep"},{"speaker":"Darrell Evans","startTime":1692.86,"endTime":1695.62,"body":"moving through the process. So"},{"speaker":"Darrell Evans","startTime":1692.86,"endTime":1695.62,"body":"yeah, you use the word"},{"speaker":"Darrell Evans","startTime":1695.62,"endTime":1699.13,"body":"innovation quite a bit in your"},{"speaker":"Darrell Evans","startTime":1695.62,"endTime":1699.13,"body":"work. Yeah, products are always"},{"speaker":"Darrell Evans","startTime":1699.13,"endTime":1701.95,"body":"being evolved. We're always"},{"speaker":"Darrell Evans","startTime":1699.13,"endTime":1701.95,"body":"innovating product, we're always"},{"speaker":"Darrell Evans","startTime":1701.95,"endTime":1704.59,"body":"moving product to be better,"},{"speaker":"Darrell Evans","startTime":1701.95,"endTime":1704.59,"body":"we're moving our lives to be"},{"speaker":"Darrell Evans","startTime":1704.59,"endTime":1707.11,"body":"better, our thinking to be"},{"speaker":"Darrell Evans","startTime":1704.59,"endTime":1707.11,"body":"better. Our experience to be"},{"speaker":"Darrell Evans","startTime":1707.11,"endTime":1709.72,"body":"better, our kids lives to be"},{"speaker":"Darrell Evans","startTime":1707.11,"endTime":1709.72,"body":"better as you just brought up as"},{"speaker":"Darrell Evans","startTime":1709.72,"endTime":1713.95,"body":"a parent. In thinking about the"},{"speaker":"Darrell Evans","startTime":1709.72,"endTime":1713.95,"body":"word innovation, I know there's"},{"speaker":"Darrell Evans","startTime":1713.95,"endTime":1717.49,"body":"a definition, we can go get it"},{"speaker":"Darrell Evans","startTime":1713.95,"endTime":1717.49,"body":"out of the dictionary. But what"},{"speaker":"Darrell Evans","startTime":1717.49,"endTime":1719.26,"body":"does innovation mean to you?"},{"speaker":"Sannah Vinding","startTime":1719.5,"endTime":1722.89,"body":"It's to improve"},{"speaker":"Sannah Vinding","startTime":1719.5,"endTime":1722.89,"body":"and create something new as"},{"speaker":"Sannah Vinding","startTime":1722.89,"endTime":1726.52,"body":"well. Because it as you just"},{"speaker":"Sannah Vinding","startTime":1722.89,"endTime":1726.52,"body":"said it could be a product and I"},{"speaker":"Sannah Vinding","startTime":1726.52,"endTime":1728.86,"body":"think if you say go to somebody"},{"speaker":"Sannah Vinding","startTime":1726.52,"endTime":1728.86,"body":"and saying I you know explain"},{"speaker":"Sannah Vinding","startTime":1728.86,"endTime":1731.71,"body":"with innovation and say Oh, this"},{"speaker":"Sannah Vinding","startTime":1728.86,"endTime":1731.71,"body":"is the new product and you know,"},{"speaker":"Sannah Vinding","startTime":1731.71,"endTime":1734.05,"body":"Apple came out with a new"},{"speaker":"Sannah Vinding","startTime":1731.71,"endTime":1734.05,"body":"product, right? That's it that's"},{"speaker":"Sannah Vinding","startTime":1734.05,"endTime":1738.28,"body":"innovation. But innovation is"},{"speaker":"Sannah Vinding","startTime":1734.05,"endTime":1738.28,"body":"everything it can go back to can"},{"speaker":"Sannah Vinding","startTime":1738.28,"endTime":1741.49,"body":"be a service that you suddenly"},{"speaker":"Sannah Vinding","startTime":1738.28,"endTime":1741.49,"body":"have created innovation could be"},{"speaker":"Sannah Vinding","startTime":1741.49,"endTime":1745.33,"body":"that you are simplifying things"},{"speaker":"Sannah Vinding","startTime":1741.49,"endTime":1745.33,"body":"because you learned that you"},{"speaker":"Sannah Vinding","startTime":1745.33,"endTime":1747.79,"body":"don't need five different"},{"speaker":"Sannah Vinding","startTime":1745.33,"endTime":1747.79,"body":"software's you can use two of"},{"speaker":"Sannah Vinding","startTime":1747.79,"endTime":1751.18,"body":"them and then you accomplish it."},{"speaker":"Sannah Vinding","startTime":1747.79,"endTime":1751.18,"body":"So it is going back and saying"},{"speaker":"Sannah Vinding","startTime":1751.18,"endTime":1755.95,"body":"how can you improve services"},{"speaker":"Sannah Vinding","startTime":1751.18,"endTime":1755.95,"body":"things products? That's That's"},{"speaker":"Sannah Vinding","startTime":1755.95,"endTime":1756.64,"body":"how I see it."},{"speaker":"Darrell Evans","startTime":1756.97,"endTime":1760.33,"body":"Nice. If you"},{"speaker":"Darrell Evans","startTime":1756.97,"endTime":1760.33,"body":"could change one thing in the"},{"speaker":"Darrell Evans","startTime":1760.33,"endTime":1767.53,"body":"world of product development in"},{"speaker":"Darrell Evans","startTime":1760.33,"endTime":1767.53,"body":"innovation in how the world sees"},{"speaker":"Darrell Evans","startTime":1767.62,"endTime":1772.36,"body":"new stuff come to life. What"},{"speaker":"Darrell Evans","startTime":1767.62,"endTime":1772.36,"body":"would you change? That's that's"},{"speaker":"Darrell Evans","startTime":1772.36,"endTime":1775.24,"body":"challenge one. That's a big one."},{"speaker":"Darrell Evans","startTime":1772.36,"endTime":1775.24,"body":"I know I just"},{"speaker":"Sannah Vinding","startTime":1776.41,"endTime":1778.84,"body":"so this is like"},{"speaker":"Sannah Vinding","startTime":1776.41,"endTime":1778.84,"body":"doing it really general. Right?"},{"speaker":"Sannah Vinding","startTime":1778.84,"endTime":1782.56,"body":"Because I'm sure you know if you"},{"speaker":"Sannah Vinding","startTime":1778.84,"endTime":1782.56,"body":"go to to the companies this"},{"speaker":"Sannah Vinding","startTime":1782.59,"endTime":1787.18,"body":"flying interface, right. That's"},{"speaker":"Sannah Vinding","startTime":1782.59,"endTime":1787.18,"body":"a lot of money that you spend"},{"speaker":"Sannah Vinding","startTime":1787.18,"endTime":1789.91,"body":"when when you send something"},{"speaker":"Sannah Vinding","startTime":1787.18,"endTime":1789.91,"body":"out. Right. And I know they do a"},{"speaker":"Sannah Vinding","startTime":1789.91,"endTime":1793.57,"body":"lot of small testing to get"},{"speaker":"Sannah Vinding","startTime":1789.91,"endTime":1793.57,"body":"there, which is incredible, and"},{"speaker":"Sannah Vinding","startTime":1793.57,"endTime":1797.68,"body":"that's the way to do it. So I"},{"speaker":"Sannah Vinding","startTime":1793.57,"endTime":1797.68,"body":"think that's other companies so"},{"speaker":"Sannah Vinding","startTime":1797.68,"endTime":1800.77,"body":"I don't I don't think I can do a"},{"speaker":"Sannah Vinding","startTime":1797.68,"endTime":1800.77,"body":"general one. I think it'll just"},{"speaker":"Sannah Vinding","startTime":1800.8,"endTime":1803.83,"body":"look up and change the way how"},{"speaker":"Sannah Vinding","startTime":1800.8,"endTime":1803.83,"body":"you do your whole innovation"},{"speaker":"Sannah Vinding","startTime":1803.83,"endTime":1807.58,"body":"process. Because again, the more"},{"speaker":"Sannah Vinding","startTime":1803.83,"endTime":1807.58,"body":"you know up front, the better,"},{"speaker":"Sannah Vinding","startTime":1807.58,"endTime":1812.23,"body":"you can get better results. And"},{"speaker":"Sannah Vinding","startTime":1807.58,"endTime":1812.23,"body":"a better final result, the more"},{"speaker":"Sannah Vinding","startTime":1812.23,"endTime":1816.4,"body":"you can do simulations, the more"},{"speaker":"Sannah Vinding","startTime":1812.23,"endTime":1816.4,"body":"you can do prototypes up front."},{"speaker":"Sannah Vinding","startTime":1816.7,"endTime":1819.61,"body":"So you don't have to wait 13"},{"speaker":"Sannah Vinding","startTime":1816.7,"endTime":1819.61,"body":"months, and now you build this"},{"speaker":"Sannah Vinding","startTime":1819.61,"endTime":1823.18,"body":"product, and then it doesn't"},{"speaker":"Sannah Vinding","startTime":1819.61,"endTime":1823.18,"body":"work. So the more you can"},{"speaker":"Sannah Vinding","startTime":1823.18,"endTime":1827.62,"body":"experiment, fail, learn from the"},{"speaker":"Sannah Vinding","startTime":1823.18,"endTime":1827.62,"body":"failures and do some of this"},{"speaker":"Sannah Vinding","startTime":1827.62,"endTime":1831.97,"body":"knowledge sharing up front, that"},{"speaker":"Sannah Vinding","startTime":1827.62,"endTime":1831.97,"body":"is going to change a lot of how"},{"speaker":"Sannah Vinding","startTime":1831.97,"endTime":1836.02,"body":"innovation has you know, is"},{"speaker":"Sannah Vinding","startTime":1831.97,"endTime":1836.02,"body":"executed. And I think that goes"},{"speaker":"Sannah Vinding","startTime":1836.02,"endTime":1838.66,"body":"in anywhere that now I know, I"},{"speaker":"Sannah Vinding","startTime":1836.02,"endTime":1838.66,"body":"just talked about a product,"},{"speaker":"Sannah Vinding","startTime":1838.72,"endTime":1842.74,"body":"because that's close to me, that"},{"speaker":"Sannah Vinding","startTime":1838.72,"endTime":1842.74,"body":"could also go in in a service,"},{"speaker":"Sannah Vinding","startTime":1842.95,"endTime":1845.95,"body":"software product that you're"},{"speaker":"Sannah Vinding","startTime":1842.95,"endTime":1845.95,"body":"going to introduce or anything"},{"speaker":"Sannah Vinding","startTime":1845.95,"endTime":1850.75,"body":"else, but to to challenge the"},{"speaker":"Sannah Vinding","startTime":1845.95,"endTime":1850.75,"body":"the the mindset of how you start"},{"speaker":"Sannah Vinding","startTime":1850.75,"endTime":1854.08,"body":"a project, an innovation"},{"speaker":"Sannah Vinding","startTime":1850.75,"endTime":1854.08,"body":"project, and listen to your"},{"speaker":"Sannah Vinding","startTime":1854.08,"endTime":1856.96,"body":"customers don't sit there in"},{"speaker":"Sannah Vinding","startTime":1854.08,"endTime":1856.96,"body":"your own silo and saying I love"},{"speaker":"Sannah Vinding","startTime":1856.96,"endTime":1859.99,"body":"it, because I like it, get out"},{"speaker":"Sannah Vinding","startTime":1856.96,"endTime":1859.99,"body":"there and get feedback."},{"speaker":"Darrell Evans","startTime":1860.56,"endTime":1863.08,"body":"Sannah, I"},{"speaker":"Darrell Evans","startTime":1860.56,"endTime":1863.08,"body":"appreciate the way you approach"},{"speaker":"Darrell Evans","startTime":1863.14,"endTime":1869.05,"body":"improvement, experimenting, the"},{"speaker":"Darrell Evans","startTime":1863.14,"endTime":1869.05,"body":"idea of getting feedback and"},{"speaker":"Darrell Evans","startTime":1869.05,"endTime":1872.32,"body":"understanding that feedback is a"},{"speaker":"Darrell Evans","startTime":1869.05,"endTime":1872.32,"body":"part of improvement in process."},{"speaker":"Darrell Evans","startTime":1873.07,"endTime":1875.89,"body":"There are some people listening"},{"speaker":"Darrell Evans","startTime":1873.07,"endTime":1875.89,"body":"this and they're just afraid."},{"speaker":"Darrell Evans","startTime":1875.89,"endTime":1879.1,"body":"And I talked to him all the time"},{"speaker":"Darrell Evans","startTime":1875.89,"endTime":1879.1,"body":"in my world, I'm sure you talk"},{"speaker":"Darrell Evans","startTime":1879.1,"endTime":1881.95,"body":"to people that don't see it as"},{"speaker":"Darrell Evans","startTime":1879.1,"endTime":1881.95,"body":"easily as you spit it out here,"},{"speaker":"Darrell Evans","startTime":1881.95,"endTime":1884.41,"body":"because it's very fluid the way"},{"speaker":"Darrell Evans","startTime":1881.95,"endTime":1884.41,"body":"you say it, and I'm right there"},{"speaker":"Darrell Evans","startTime":1884.41,"endTime":1888.67,"body":"with you. But what you're saying"},{"speaker":"Darrell Evans","startTime":1884.41,"endTime":1888.67,"body":"to someone is, failure isn't"},{"speaker":"Darrell Evans","startTime":1888.79,"endTime":1895.3,"body":"final. It's literally data. And"},{"speaker":"Darrell Evans","startTime":1888.79,"endTime":1895.3,"body":"from that data, we can get"},{"speaker":"Darrell Evans","startTime":1895.3,"endTime":1899.14,"body":"better. And if we get better, we"},{"speaker":"Darrell Evans","startTime":1895.3,"endTime":1899.14,"body":"can make the mark on the world"},{"speaker":"Darrell Evans","startTime":1899.14,"endTime":1902.35,"body":"that we were attempting to make"},{"speaker":"Darrell Evans","startTime":1899.14,"endTime":1902.35,"body":"in the first place. Right? And"},{"speaker":"Darrell Evans","startTime":1902.38,"endTime":1907.45,"body":"the time is gonna pass. Anyways,"},{"speaker":"Darrell Evans","startTime":1902.38,"endTime":1907.45,"body":"what you said on the train,"},{"speaker":"Darrell Evans","startTime":1907.45,"endTime":1911.26,"body":"right, the time is gonna pass?"},{"speaker":"Darrell Evans","startTime":1907.45,"endTime":1911.26,"body":"What final thoughts do you have,"},{"speaker":"Darrell Evans","startTime":1911.74,"endTime":1917.08,"body":"that you would like to share"},{"speaker":"Darrell Evans","startTime":1911.74,"endTime":1917.08,"body":"related to someone listening to"},{"speaker":"Darrell Evans","startTime":1917.08,"endTime":1923.5,"body":"this, who maybe is a little"},{"speaker":"Darrell Evans","startTime":1917.08,"endTime":1923.5,"body":"afraid to step out, whether it's"},{"speaker":"Darrell Evans","startTime":1923.53,"endTime":1928.87,"body":"a belief in themselves, or in a"},{"speaker":"Darrell Evans","startTime":1923.53,"endTime":1928.87,"body":"project that they're on? And"},{"speaker":"Darrell Evans","startTime":1928.87,"endTime":1931.99,"body":"maybe they're not the lead of"},{"speaker":"Darrell Evans","startTime":1928.87,"endTime":1931.99,"body":"the project? Or they're working"},{"speaker":"Darrell Evans","startTime":1931.99,"endTime":1934.63,"body":"with a diverse group of"},{"speaker":"Darrell Evans","startTime":1931.99,"endTime":1934.63,"body":"professionals, you have"},{"speaker":"Darrell Evans","startTime":1934.63,"endTime":1937.75,"body":"experience in marketing,"},{"speaker":"Darrell Evans","startTime":1934.63,"endTime":1937.75,"body":"engineering, Process Management,"},{"speaker":"Darrell Evans","startTime":1938.56,"endTime":1943.54,"body":"you've got unique insights, what"},{"speaker":"Darrell Evans","startTime":1938.56,"endTime":1943.54,"body":"would you say, is as a final"},{"speaker":"Darrell Evans","startTime":1943.54,"endTime":1947.62,"body":"thought, to encourage the"},{"speaker":"Darrell Evans","startTime":1943.54,"endTime":1947.62,"body":"listener to really step forward"},{"speaker":"Darrell Evans","startTime":1948.1,"endTime":1951.52,"body":"into what they really are after,"},{"speaker":"Darrell Evans","startTime":1948.1,"endTime":1951.52,"body":"but maybe they're hesitating."},{"speaker":"Sannah Vinding","startTime":1951.82,"endTime":1953.65,"body":"For me, I think"},{"speaker":"Sannah Vinding","startTime":1951.82,"endTime":1953.65,"body":"it's easy to say, Don't be"},{"speaker":"Sannah Vinding","startTime":1953.65,"endTime":1958.0,"body":"afraid. But you need to have,"},{"speaker":"Sannah Vinding","startTime":1953.65,"endTime":1958.0,"body":"wherever you are, you need to"},{"speaker":"Sannah Vinding","startTime":1958.0,"endTime":1961.33,"body":"have some kind of trust or"},{"speaker":"Sannah Vinding","startTime":1958.0,"endTime":1961.33,"body":"safety in that organization or"},{"speaker":"Sannah Vinding","startTime":1961.33,"endTime":1966.46,"body":"that company you're in. And it"},{"speaker":"Sannah Vinding","startTime":1961.33,"endTime":1966.46,"body":"takes some time. But then start"},{"speaker":"Sannah Vinding","startTime":1966.46,"endTime":1970.84,"body":"with a small step, right? I"},{"speaker":"Sannah Vinding","startTime":1966.46,"endTime":1970.84,"body":"think if you maybe don't go in"},{"speaker":"Sannah Vinding","startTime":1970.84,"endTime":1974.71,"body":"and saying you did a whole big"},{"speaker":"Sannah Vinding","startTime":1970.84,"endTime":1974.71,"body":"arrow mistake in the beginning,"},{"speaker":"Sannah Vinding","startTime":1975.52,"endTime":1978.7,"body":"you should do it. If you did it,"},{"speaker":"Sannah Vinding","startTime":1975.52,"endTime":1978.7,"body":"but start small, then...."},{"speaker":"Darrell Evans","startTime":1978.88,"endTime":1980.47,"body":"you're saying"},{"speaker":"Darrell Evans","startTime":1978.88,"endTime":1980.47,"body":"don't do the margin thing."},{"speaker":"Darrell Evans","startTime":1980.53,"endTime":1984.37,"body":"Right? Don't let that be the"},{"speaker":"Darrell Evans","startTime":1980.53,"endTime":1984.37,"body":"first let that be the first mess"},{"speaker":"Darrell Evans","startTime":1984.37,"endTime":1984.73,"body":"up, right?"},{"speaker":"Sannah Vinding","startTime":1986.5,"endTime":1990.58,"body":"No, no, but it's"},{"speaker":"Sannah Vinding","startTime":1986.5,"endTime":1990.58,"body":"all about trust. Because if you"},{"speaker":"Sannah Vinding","startTime":1990.58,"endTime":1993.37,"body":"start building trust, so you"},{"speaker":"Sannah Vinding","startTime":1990.58,"endTime":1993.37,"body":"also need to trust who you are"},{"speaker":"Sannah Vinding","startTime":1993.37,"endTime":1996.88,"body":"among, and in your team members."},{"speaker":"Sannah Vinding","startTime":1993.37,"endTime":1996.88,"body":"And it is the respect for"},{"speaker":"Sannah Vinding","startTime":1996.88,"endTime":2001.08,"body":"people. And that's back to hold"},{"speaker":"Sannah Vinding","startTime":1996.88,"endTime":2001.08,"body":"Lean and Agile. So if you start"},{"speaker":"Sannah Vinding","startTime":2001.08,"endTime":2005.49,"body":"there, it's the way and let's be"},{"speaker":"Sannah Vinding","startTime":2001.08,"endTime":2005.49,"body":"honest, I think everybody was"},{"speaker":"Sannah Vinding","startTime":2005.49,"endTime":2010.05,"body":"looking at themselves. We all do"},{"speaker":"Sannah Vinding","startTime":2005.49,"endTime":2010.05,"body":"mistakes, right? If I still"},{"speaker":"Sannah Vinding","startTime":2010.05,"endTime":2012.99,"body":"burned my hand, sometimes when I"},{"speaker":"Sannah Vinding","startTime":2010.05,"endTime":2012.99,"body":"cook, I should know better. I"},{"speaker":"Sannah Vinding","startTime":2012.99,"endTime":2016.05,"body":"still happens, right? Maybe not"},{"speaker":"Sannah Vinding","startTime":2012.99,"endTime":2016.05,"body":"every day anymore, maybe every"},{"speaker":"Sannah Vinding","startTime":2016.05,"endTime":2020.52,"body":"10 years, but it still happens."},{"speaker":"Sannah Vinding","startTime":2016.05,"endTime":2020.52,"body":"So be true to yourself. And I"},{"speaker":"Sannah Vinding","startTime":2020.52,"endTime":2024.63,"body":"think by being honest and true"},{"speaker":"Sannah Vinding","startTime":2020.52,"endTime":2024.63,"body":"to yourself. It's not as scary."},{"speaker":"Sannah Vinding","startTime":2024.81,"endTime":2027.84,"body":"And when you start opening up"},{"speaker":"Sannah Vinding","startTime":2024.81,"endTime":2027.84,"body":"and saying hey, yeah, I did it,"},{"speaker":"Sannah Vinding","startTime":2028.05,"endTime":2031.71,"body":"you will actually start to see"},{"speaker":"Sannah Vinding","startTime":2028.05,"endTime":2031.71,"body":"how other team members or their"},{"speaker":"Sannah Vinding","startTime":2031.71,"endTime":2035.43,"body":"organization is going to look at"},{"speaker":"Sannah Vinding","startTime":2031.71,"endTime":2035.43,"body":"you and respect you in a"},{"speaker":"Sannah Vinding","startTime":2035.43,"endTime":2036.12,"body":"different way."},{"speaker":"Darrell Evans","startTime":2036.27,"endTime":2040.38,"body":"That's also just"},{"speaker":"Darrell Evans","startTime":2036.27,"endTime":2040.38,"body":"to Sannah where can our"},{"speaker":"Darrell Evans","startTime":2040.38,"endTime":2044.13,"body":"listeners catch up with you"},{"speaker":"Darrell Evans","startTime":2040.38,"endTime":2044.13,"body":"online on social? Where do you"},{"speaker":"Darrell Evans","startTime":2044.13,"endTime":2045.15,"body":"want people to connect with you?"},{"speaker":"Sannah Vinding","startTime":2045.51,"endTime":2048.87,"body":"So fast way is"},{"speaker":"Sannah Vinding","startTime":2045.51,"endTime":2048.87,"body":"to go to LinkedIn and look me up"},{"speaker":"Sannah Vinding","startTime":2048.9,"endTime":2052.56,"body":"under send an ending. There's"},{"speaker":"Sannah Vinding","startTime":2048.9,"endTime":2052.56,"body":"only one you will find it. Or"},{"speaker":"Sannah Vinding","startTime":2052.56,"endTime":2055.8,"body":"you can go to my website, and"},{"speaker":"Sannah Vinding","startTime":2052.56,"endTime":2055.8,"body":"that's Senate ending.com or to"},{"speaker":"Sannah Vinding","startTime":2055.8,"endTime":2059.52,"body":"my mind innovation.com. So just"},{"speaker":"Sannah Vinding","startTime":2055.8,"endTime":2059.52,"body":"reach out anywhere there. And"},{"speaker":"Sannah Vinding","startTime":2059.61,"endTime":2061.08,"body":"yeah, I would gladly Connect."},{"speaker":"Darrell Evans","startTime":2061.74,"endTime":2064.26,"body":"Awesome. Well, we"},{"speaker":"Darrell Evans","startTime":2061.74,"endTime":2064.26,"body":"will link up those places to"},{"speaker":"Darrell Evans","startTime":2064.26,"endTime":2068.49,"body":"catch up with Santa in the show"},{"speaker":"Darrell Evans","startTime":2064.26,"endTime":2068.49,"body":"notes. And said I would always"},{"speaker":"Darrell Evans","startTime":2068.49,"endTime":2072.36,"body":"like to ask the last question"},{"speaker":"Darrell Evans","startTime":2068.49,"endTime":2072.36,"body":"and it is if for whatever reason"},{"speaker":"Darrell Evans","startTime":2072.39,"endTime":2077.28,"body":"today happened to be your last"},{"speaker":"Darrell Evans","startTime":2072.39,"endTime":2077.28,"body":"day on this planet? What would"},{"speaker":"Darrell Evans","startTime":2077.28,"endTime":2080.13,"body":"you want everyone to remember"},{"speaker":"Darrell Evans","startTime":2077.28,"endTime":2080.13,"body":"you for?"},{"speaker":"Sannah Vinding","startTime":2080.49,"endTime":2082.98,"body":"That I inspired"},{"speaker":"Sannah Vinding","startTime":2080.49,"endTime":2082.98,"body":"them and made made a better day"},{"speaker":"Sannah Vinding","startTime":2082.98,"endTime":2083.4,"body":"for that."},{"speaker":"Darrell Evans","startTime":2083.64,"endTime":2086.46,"body":"Amazing. Sannah"},{"speaker":"Darrell Evans","startTime":2083.64,"endTime":2086.46,"body":"Thank you so much for being here"},{"speaker":"Darrell Evans","startTime":2086.49,"endTime":2088.62,"body":"on The MindShift Podcast. It's"},{"speaker":"Darrell Evans","startTime":2086.49,"endTime":2088.62,"body":"been a pleasure."},{"speaker":"Sannah Vinding","startTime":2089.11,"endTime":2090.49,"body":"I loved it."},{"speaker":"Sannah Vinding","startTime":2089.11,"endTime":2090.49,"body":"Thank you."},{"speaker":"The MindShift Podcast","startTime":2092.55,"endTime":2093.66,"body":"Hey my"},{"speaker":"The MindShift Podcast","startTime":2092.55,"endTime":2093.66,"body":"friend. Thanks again for"},{"speaker":"The MindShift Podcast","startTime":2093.66,"endTime":2096.33,"body":"listening to today's episode of"},{"speaker":"The MindShift Podcast","startTime":2093.66,"endTime":2096.33,"body":"The MindShift Podcast. Listen,"},{"speaker":"The MindShift Podcast","startTime":2096.33,"endTime":2099.57,"body":"let's not have the conversation"},{"speaker":"The MindShift Podcast","startTime":2096.33,"endTime":2099.57,"body":"in here connect with me on"},{"speaker":"The MindShift Podcast","startTime":2099.57,"endTime":2110.58,"body":"social @MrDarrellEvans. Until"},{"speaker":"The MindShift Podcast","startTime":2099.57,"endTime":2110.58,"body":"next week, remember you're just"},{"speaker":"The MindShift Podcast","startTime":2110.58,"endTime":2113.58,"body":"one shift away from the"},{"speaker":"The MindShift Podcast","startTime":2110.58,"endTime":2113.58,"body":"breakthrough you're looking for."}]}