{"version":"1.0.0","segments":[{"speaker":"Alicia Butler Pierre","startTime":0.24,"endTime":2.22,"body":"So"},{"speaker":"Alicia Butler Pierre","startTime":0.24,"endTime":2.22,"body":"honestly, and this might be a"},{"speaker":"Alicia Butler Pierre","startTime":2.22,"endTime":5.91,"body":"good way of kind of going back"},{"speaker":"Alicia Butler Pierre","startTime":2.22,"endTime":5.91,"body":"in time to figure out well, what"},{"speaker":"Alicia Butler Pierre","startTime":5.91,"endTime":9.21,"body":"is that journey? Where did all"},{"speaker":"Alicia Butler Pierre","startTime":5.91,"endTime":9.21,"body":"of this start? So believe it or"},{"speaker":"Alicia Butler Pierre","startTime":9.21,"endTime":12.3,"body":"not, Darrell, I actually thought"},{"speaker":"Alicia Butler Pierre","startTime":9.21,"endTime":12.3,"body":"I was going to become a"},{"speaker":"Alicia Butler Pierre","startTime":12.3,"endTime":17.4,"body":"journalist. I loved English"},{"speaker":"Alicia Butler Pierre","startTime":12.3,"endTime":17.4,"body":"literature, I loved writing and"},{"speaker":"Alicia Butler Pierre","startTime":17.4,"endTime":21.42,"body":"reading as a kid, all the way"},{"speaker":"Alicia Butler Pierre","startTime":17.4,"endTime":21.42,"body":"through high school. But then"},{"speaker":"Alicia Butler Pierre","startTime":21.42,"endTime":25.29,"body":"something happened when I was in"},{"speaker":"Alicia Butler Pierre","startTime":21.42,"endTime":25.29,"body":"11th grade. I took a chemistry"},{"speaker":"Alicia Butler Pierre","startTime":25.29,"endTime":30.63,"body":"course and I loved it. I"},{"speaker":"Alicia Butler Pierre","startTime":25.29,"endTime":30.63,"body":"excelled in chemistry. And by"},{"speaker":"Alicia Butler Pierre","startTime":30.63,"endTime":33.6,"body":"the time I became a senior in"},{"speaker":"Alicia Butler Pierre","startTime":30.63,"endTime":33.6,"body":"high school, and it was time to"},{"speaker":"Alicia Butler Pierre","startTime":33.6,"endTime":38.22,"body":"start applying for colleges and"},{"speaker":"Alicia Butler Pierre","startTime":33.6,"endTime":38.22,"body":"universities, I was taking an"},{"speaker":"Alicia Butler Pierre","startTime":38.22,"endTime":41.88,"body":"advanced chemistry course by"},{"speaker":"Alicia Butler Pierre","startTime":38.22,"endTime":41.88,"body":"that point, and my teacher took"},{"speaker":"Alicia Butler Pierre","startTime":41.94,"endTime":46.65,"body":"a particular interest in what"},{"speaker":"Alicia Butler Pierre","startTime":41.94,"endTime":46.65,"body":"would become my future career."},{"speaker":"The MindShift Podcast","startTime":48.67,"endTime":51.07,"body":"This is"},{"speaker":"The MindShift Podcast","startTime":48.67,"endTime":51.07,"body":"The MindShift Podcast where we"},{"speaker":"The MindShift Podcast","startTime":51.07,"endTime":54.25,"body":"share real stories, real"},{"speaker":"The MindShift Podcast","startTime":51.07,"endTime":54.25,"body":"strategies, that will help you"},{"speaker":"The MindShift Podcast","startTime":54.28,"endTime":58.18,"body":"find real success. This is the"},{"speaker":"The MindShift Podcast","startTime":54.28,"endTime":58.18,"body":"place to hear from people just"},{"speaker":"The MindShift Podcast","startTime":58.18,"endTime":61.45,"body":"like you who have taken their"},{"speaker":"The MindShift Podcast","startTime":58.18,"endTime":61.45,"body":"ideas, goals and dreams from a"},{"speaker":"The MindShift Podcast","startTime":61.45,"endTime":64.6,"body":"point of inspiration to"},{"speaker":"The MindShift Podcast","startTime":61.45,"endTime":64.6,"body":"realization or when life knocked"},{"speaker":"The MindShift Podcast","startTime":64.6,"endTime":68.44,"body":"them down, from a point of"},{"speaker":"The MindShift Podcast","startTime":64.6,"endTime":68.44,"body":"breakdown to breakthrough. I'm"},{"speaker":"The MindShift Podcast","startTime":68.44,"endTime":70.84,"body":"your host, Darrell Evans. Let's"},{"speaker":"The MindShift Podcast","startTime":68.44,"endTime":70.84,"body":"get started with today's"},{"speaker":"The MindShift Podcast","startTime":70.84,"endTime":71.29,"body":"episode."},{"speaker":"Darrell Evans","startTime":75.77,"endTime":77.54,"body":"Well, hey, my"},{"speaker":"Darrell Evans","startTime":75.77,"endTime":77.54,"body":"friend, welcome back to another"},{"speaker":"Darrell Evans","startTime":77.54,"endTime":81.89,"body":"episode of The MindShift Podcast"},{"speaker":"Darrell Evans","startTime":77.54,"endTime":81.89,"body":"where we interview entrepreneurs"},{"speaker":"Darrell Evans","startTime":81.89,"endTime":84.11,"body":"on their journey from"},{"speaker":"Darrell Evans","startTime":81.89,"endTime":84.11,"body":"inspiration to realization and"},{"speaker":"Darrell Evans","startTime":84.11,"endTime":87.32,"body":"when life knocks them down from"},{"speaker":"Darrell Evans","startTime":84.11,"endTime":87.32,"body":"break down to break through. If"},{"speaker":"Darrell Evans","startTime":87.32,"endTime":89.54,"body":"this is your first time here, I"},{"speaker":"Darrell Evans","startTime":87.32,"endTime":89.54,"body":"want to thank you for taking"},{"speaker":"Darrell Evans","startTime":89.54,"endTime":92.81,"body":"some time out of your day to"},{"speaker":"Darrell Evans","startTime":89.54,"endTime":92.81,"body":"tune in with us today. And if by"},{"speaker":"Darrell Evans","startTime":92.81,"endTime":94.76,"body":"chance you enjoy today's"},{"speaker":"Darrell Evans","startTime":92.81,"endTime":94.76,"body":"episode, I know you're going to"},{"speaker":"Darrell Evans","startTime":94.76,"endTime":97.79,"body":"love our guest, I'd encourage"},{"speaker":"Darrell Evans","startTime":94.76,"endTime":97.79,"body":"you to hit the follow or"},{"speaker":"Darrell Evans","startTime":97.79,"endTime":101.03,"body":"subscribe button wherever you're"},{"speaker":"Darrell Evans","startTime":97.79,"endTime":101.03,"body":"listening to this particular"},{"speaker":"Darrell Evans","startTime":101.03,"endTime":104.12,"body":"show. And if you really enjoy"},{"speaker":"Darrell Evans","startTime":101.03,"endTime":104.12,"body":"the show, head over to Apple"},{"speaker":"Darrell Evans","startTime":104.33,"endTime":107.33,"body":"podcast and leave us a review."},{"speaker":"Darrell Evans","startTime":104.33,"endTime":107.33,"body":"We'd love to know what you"},{"speaker":"Darrell Evans","startTime":107.33,"endTime":110.63,"body":"think, so we can continue to"},{"speaker":"Darrell Evans","startTime":107.33,"endTime":110.63,"body":"improve the show and get your"},{"speaker":"Darrell Evans","startTime":110.63,"endTime":113.48,"body":"feedback so we can produce more"},{"speaker":"Darrell Evans","startTime":110.63,"endTime":113.48,"body":"and more content that you want"},{"speaker":"Darrell Evans","startTime":113.48,"endTime":114.41,"body":"to tune into."},{"speaker":"Darrell Evans","startTime":114.75,"endTime":118.59,"body":"Alicia Butler Pierre is the"},{"speaker":"Darrell Evans","startTime":114.75,"endTime":118.59,"body":"founder and CEO of Equilibria, a"},{"speaker":"Darrell Evans","startTime":118.62,"endTime":122.34,"body":"15 year old operations"},{"speaker":"Darrell Evans","startTime":118.62,"endTime":122.34,"body":"management firm. She specializes"},{"speaker":"Darrell Evans","startTime":122.34,"endTime":126.24,"body":"in increasing bandwidth for fast"},{"speaker":"Darrell Evans","startTime":122.34,"endTime":126.24,"body":"growing organizations via"},{"speaker":"Darrell Evans","startTime":126.42,"endTime":130.23,"body":"business infrastructure. Alicia"},{"speaker":"Darrell Evans","startTime":126.42,"endTime":130.23,"body":"has a Bachelors of Science in"},{"speaker":"Darrell Evans","startTime":130.23,"endTime":135.84,"body":"chemical engineering from LSU,"},{"speaker":"Darrell Evans","startTime":130.23,"endTime":135.84,"body":"an MBA from Tulane and a Lean"},{"speaker":"Darrell Evans","startTime":135.84,"endTime":139.32,"body":"Six Sigma Black Belt"},{"speaker":"Darrell Evans","startTime":135.84,"endTime":139.32,"body":"certification, and you know, we"},{"speaker":"Darrell Evans","startTime":139.32,"endTime":143.07,"body":"gonna dig into that! Her content"},{"speaker":"Darrell Evans","startTime":139.32,"endTime":143.07,"body":"has over three quarters of a"},{"speaker":"Darrell Evans","startTime":143.07,"endTime":147.12,"body":"million views across various"},{"speaker":"Darrell Evans","startTime":143.07,"endTime":147.12,"body":"online platforms. She's also the"},{"speaker":"Darrell Evans","startTime":147.12,"endTime":151.65,"body":"host of a weekly podcast called"},{"speaker":"Darrell Evans","startTime":147.12,"endTime":151.65,"body":"Business Infrastructure - Curing"},{"speaker":"Darrell Evans","startTime":151.68,"endTime":157.8,"body":"Back Office Blues, and she is"},{"speaker":"Darrell Evans","startTime":151.68,"endTime":157.8,"body":"also a two time Amazon Best"},{"speaker":"Darrell Evans","startTime":157.8,"endTime":161.67,"body":"Seller with her book, Behind the"},{"speaker":"Darrell Evans","startTime":157.8,"endTime":161.67,"body":"Facade: How to Structure Company"},{"speaker":"Darrell Evans","startTime":161.67,"endTime":166.2,"body":"Operations for Sustainable"},{"speaker":"Darrell Evans","startTime":161.67,"endTime":166.2,"body":"Success. She's committed to"},{"speaker":"Darrell Evans","startTime":166.2,"endTime":169.44,"body":"doing the right things the right"},{"speaker":"Darrell Evans","startTime":166.2,"endTime":169.44,"body":"way. And in her words, her"},{"speaker":"mantra is","startTime":169.44,"endTime":174.18,"body":"to leave it better"},{"speaker":"mantra is","startTime":169.44,"endTime":174.18,"body":"than you found it. Alicia,"},{"speaker":"mantra is","startTime":174.39,"endTime":177.24,"body":"welcome to The MindShift"},{"speaker":"mantra is","startTime":174.39,"endTime":177.24,"body":"Podcast. How you doing today?"},{"speaker":"Alicia Butler Pierre","startTime":177.36,"endTime":179.73,"body":"Thank you"},{"speaker":"Alicia Butler Pierre","startTime":177.36,"endTime":179.73,"body":"so much, Darrell, it's such an"},{"speaker":"Alicia Butler Pierre","startTime":179.73,"endTime":181.5,"body":"honor to be here with you today."},{"speaker":"Darrell Evans","startTime":181.84,"endTime":184.18,"body":"The honor is"},{"speaker":"Darrell Evans","startTime":181.84,"endTime":184.18,"body":"really all mine. I enjoyed"},{"speaker":"Darrell Evans","startTime":184.21,"endTime":186.91,"body":"reading about your background."},{"speaker":"Darrell Evans","startTime":184.21,"endTime":186.91,"body":"You know, I love entrepreneurs"},{"speaker":"Darrell Evans","startTime":186.91,"endTime":191.29,"body":"who've passed the decade mark. I"},{"speaker":"Darrell Evans","startTime":186.91,"endTime":191.29,"body":"think you probably know this as"},{"speaker":"Darrell Evans","startTime":191.29,"endTime":195.58,"body":"well. It takes a lot to get to"},{"speaker":"Darrell Evans","startTime":191.29,"endTime":195.58,"body":"10 years in a business, and to"},{"speaker":"Darrell Evans","startTime":195.58,"endTime":198.88,"body":"be at 15 years, to be a woman"},{"speaker":"Darrell Evans","startTime":195.58,"endTime":198.88,"body":"owned enterprise, to be working"},{"speaker":"Darrell Evans","startTime":198.88,"endTime":203.02,"body":"in corporate enterprise level"},{"speaker":"Darrell Evans","startTime":198.88,"endTime":203.02,"body":"companies and to be handling"},{"speaker":"Darrell Evans","startTime":203.59,"endTime":207.01,"body":"what I think is one of the key"},{"speaker":"Darrell Evans","startTime":203.59,"endTime":207.01,"body":"areas of a business. Everyone"},{"speaker":"Darrell Evans","startTime":207.01,"endTime":210.4,"body":"likes to talk about marketing"},{"speaker":"Darrell Evans","startTime":207.01,"endTime":210.4,"body":"and sales, but you're the glue"},{"speaker":"Darrell Evans","startTime":210.4,"endTime":211.84,"body":"that holds it all together,"},{"speaker":"Darrell Evans","startTime":210.4,"endTime":211.84,"body":"right?"},{"speaker":"Alicia Butler Pierre","startTime":212.56,"endTime":214.06,"body":"I like to"},{"speaker":"Alicia Butler Pierre","startTime":212.56,"endTime":214.06,"body":"think so!"},{"speaker":"Darrell Evans","startTime":214.09,"endTime":216.1,"body":"Tell everybody a"},{"speaker":"Darrell Evans","startTime":214.09,"endTime":216.1,"body":"little bit about your backstory"},{"speaker":"Darrell Evans","startTime":216.1,"endTime":217.69,"body":"and how you got here, and we'll"},{"speaker":"Darrell Evans","startTime":216.1,"endTime":217.69,"body":"dig in."},{"speaker":"Alicia Butler Pierre","startTime":217.78,"endTime":219.25,"body":"Oh, how"},{"speaker":"Alicia Butler Pierre","startTime":217.78,"endTime":219.25,"body":"far back do you want me to go"},{"speaker":"Alicia Butler Pierre","startTime":219.25,"endTime":219.7,"body":"Darrell?"},{"speaker":"Darrell Evans","startTime":219.76,"endTime":222.43,"body":"So you handle an"},{"speaker":"Darrell Evans","startTime":219.76,"endTime":222.43,"body":"area of operations, right? So I"},{"speaker":"Darrell Evans","startTime":222.43,"endTime":223.51,"body":"think let's start there."},{"speaker":"Alicia Butler Pierre","startTime":223.57,"endTime":224.02,"body":"Yes."},{"speaker":"Darrell Evans","startTime":224.0,"endTime":225.65,"body":"I think from an"},{"speaker":"Darrell Evans","startTime":224.0,"endTime":225.65,"body":"entrepreneurial perspective,"},{"speaker":"Darrell Evans","startTime":225.65,"endTime":229.85,"body":"it's the last thing I want to be"},{"speaker":"Darrell Evans","startTime":225.65,"endTime":229.85,"body":"involved in as someone who"},{"speaker":"Darrell Evans","startTime":229.85,"endTime":231.8,"body":"drives revenue and drives"},{"speaker":"Darrell Evans","startTime":229.85,"endTime":231.8,"body":"growth."},{"speaker":"Alicia Butler Pierre","startTime":231.8,"endTime":233.03,"body":"Right,"},{"speaker":"Alicia Butler Pierre","startTime":231.8,"endTime":233.03,"body":"right."},{"speaker":"Darrell Evans","startTime":233.06,"endTime":236.27,"body":"But I know, I"},{"speaker":"Darrell Evans","startTime":233.06,"endTime":236.27,"body":"know though, that I can't sell"},{"speaker":"Darrell Evans","startTime":236.27,"endTime":239.84,"body":"the work and service the work."},{"speaker":"Darrell Evans","startTime":236.27,"endTime":239.84,"body":"Otherwise, the business won't"},{"speaker":"Darrell Evans","startTime":239.84,"endTime":240.29,"body":"grow."},{"speaker":"Alicia Butler Pierre","startTime":240.36,"endTime":241.89,"body":"Right. And"},{"speaker":"Alicia Butler Pierre","startTime":240.36,"endTime":241.89,"body":"you know, that's why I"},{"speaker":"Alicia Butler Pierre","startTime":241.89,"endTime":244.62,"body":"appreciate being able to have"},{"speaker":"Alicia Butler Pierre","startTime":241.89,"endTime":244.62,"body":"this conversation with you"},{"speaker":"Alicia Butler Pierre","startTime":244.62,"endTime":247.17,"body":"knowing that you have your"},{"speaker":"Alicia Butler Pierre","startTime":244.62,"endTime":247.17,"body":"digital marketing agency and to"},{"speaker":"Alicia Butler Pierre","startTime":247.17,"endTime":252.3,"body":"your point, many entrepreneurs"},{"speaker":"Alicia Butler Pierre","startTime":247.17,"endTime":252.3,"body":"are the big picture visionary"},{"speaker":"Alicia Butler Pierre","startTime":252.3,"endTime":255.51,"body":"thinkers, right. We don't want"},{"speaker":"Alicia Butler Pierre","startTime":252.3,"endTime":255.51,"body":"to get bogged down into the"},{"speaker":"Alicia Butler Pierre","startTime":255.51,"endTime":258.78,"body":"nitty gritty details, dotting"},{"speaker":"Alicia Butler Pierre","startTime":255.51,"endTime":258.78,"body":"all the i's and crossing all the"},{"speaker":"Alicia Butler Pierre","startTime":258.78,"endTime":263.01,"body":"T's. But we appreciate that"},{"speaker":"Alicia Butler Pierre","startTime":258.78,"endTime":263.01,"body":"those activities still need to"},{"speaker":"Alicia Butler Pierre","startTime":263.01,"endTime":266.97,"body":"take place. So one of the things"},{"speaker":"Alicia Butler Pierre","startTime":263.01,"endTime":266.97,"body":"that I always tell people is -"},{"speaker":"Alicia Butler Pierre","startTime":267.21,"endTime":271.29,"body":"think of marketing as the"},{"speaker":"Alicia Butler Pierre","startTime":267.21,"endTime":271.29,"body":"activities that are actually"},{"speaker":"Alicia Butler Pierre","startTime":271.29,"endTime":276.63,"body":"seen by your customer. And"},{"speaker":"Alicia Butler Pierre","startTime":271.29,"endTime":276.63,"body":"operations is really more so"},{"speaker":"Alicia Butler Pierre","startTime":276.63,"endTime":281.28,"body":"about what your customer"},{"speaker":"Alicia Butler Pierre","startTime":276.63,"endTime":281.28,"body":"experiences, not what they see,"},{"speaker":"Alicia Butler Pierre","startTime":281.28,"endTime":285.21,"body":"because operations is all of the"},{"speaker":"Alicia Butler Pierre","startTime":281.28,"endTime":285.21,"body":"stuff that's going on in that"},{"speaker":"Alicia Butler Pierre","startTime":285.21,"endTime":289.2,"body":"proverbial back office, under"},{"speaker":"Alicia Butler Pierre","startTime":285.21,"endTime":289.2,"body":"the hood, behind the curtain."},{"speaker":"Alicia Butler Pierre","startTime":289.5,"endTime":293.19,"body":"Whereas marketing is always the"},{"speaker":"Alicia Butler Pierre","startTime":289.5,"endTime":293.19,"body":"forward facing or front facing"},{"speaker":"Alicia Butler Pierre","startTime":293.19,"endTime":296.16,"body":"customer facing related"},{"speaker":"Alicia Butler Pierre","startTime":293.19,"endTime":296.16,"body":"activities. You know, your"},{"speaker":"Alicia Butler Pierre","startTime":296.16,"endTime":302.04,"body":"sales, promotional things,"},{"speaker":"Alicia Butler Pierre","startTime":296.16,"endTime":302.04,"body":"branding, publicity, PR, Press,"},{"speaker":"Alicia Butler Pierre","startTime":302.04,"endTime":306.0,"body":"all of the things that people"},{"speaker":"Alicia Butler Pierre","startTime":302.04,"endTime":306.0,"body":"can actually see. But operations"},{"speaker":"Alicia Butler Pierre","startTime":306.0,"endTime":309.54,"body":"is, you know, that's when we"},{"speaker":"Alicia Butler Pierre","startTime":306.0,"endTime":309.54,"body":"start getting into processes and"},{"speaker":"Alicia Butler Pierre","startTime":309.54,"endTime":313.26,"body":"systems and procedures and"},{"speaker":"Alicia Butler Pierre","startTime":309.54,"endTime":313.26,"body":"workflows and making sure"},{"speaker":"Alicia Butler Pierre","startTime":313.26,"endTime":317.31,"body":"everyone knows how to do the"},{"speaker":"Alicia Butler Pierre","startTime":313.26,"endTime":317.31,"body":"work so that they can"},{"speaker":"Alicia Butler Pierre","startTime":317.31,"endTime":321.03,"body":"consistently deliver those"},{"speaker":"Alicia Butler Pierre","startTime":317.31,"endTime":321.03,"body":"products and services on time."},{"speaker":"Darrell Evans","startTime":321.27,"endTime":324.99,"body":"Yeah. I have a"},{"speaker":"Darrell Evans","startTime":321.27,"endTime":324.99,"body":"definition that I use when I'm"},{"speaker":"Darrell Evans","startTime":324.99,"endTime":328.5,"body":"describing systems in general."},{"speaker":"Alicia Butler Pierre","startTime":328.56,"endTime":329.1,"body":"Okay."},{"speaker":"Darrell Evans","startTime":329.34,"endTime":333.72,"body":"I'd love to hear"},{"speaker":"Darrell Evans","startTime":329.34,"endTime":333.72,"body":"how you describe systems, in a"},{"speaker":"Darrell Evans","startTime":333.72,"endTime":338.97,"body":"very simple way that someone who"},{"speaker":"Darrell Evans","startTime":333.72,"endTime":338.97,"body":"is resistant to systems might"},{"speaker":"Darrell Evans","startTime":338.97,"endTime":342.06,"body":"be, Like, how would you describe"},{"speaker":"Darrell Evans","startTime":338.97,"endTime":342.06,"body":"systems in its basic form?"},{"speaker":"Alicia Butler Pierre","startTime":342.84,"endTime":346.11,"body":"Systems"},{"speaker":"Alicia Butler Pierre","startTime":342.84,"endTime":346.11,"body":"are grouping together all of the"},{"speaker":"Alicia Butler Pierre","startTime":346.11,"endTime":352.32,"body":"activities that are necessary to"},{"speaker":"Alicia Butler Pierre","startTime":346.11,"endTime":352.32,"body":"drive something forward. And"},{"speaker":"Alicia Butler Pierre","startTime":352.35,"endTime":355.14,"body":"let's actually, if you don't"},{"speaker":"Alicia Butler Pierre","startTime":352.35,"endTime":355.14,"body":"mind, I would like to kind of"},{"speaker":"Alicia Butler Pierre","startTime":355.14,"endTime":359.4,"body":"tie that into the definition of"},{"speaker":"Alicia Butler Pierre","startTime":355.14,"endTime":359.4,"body":"business infrastructure. Because"},{"speaker":"Alicia Butler Pierre","startTime":359.4,"endTime":363.93,"body":"I always tell people, business"},{"speaker":"Alicia Butler Pierre","startTime":359.4,"endTime":363.93,"body":"infrastructure is a system for"},{"speaker":"Alicia Butler Pierre","startTime":363.93,"endTime":367.44,"body":"linking your people, your"},{"speaker":"Alicia Butler Pierre","startTime":363.93,"endTime":367.44,"body":"processes and your tools and"},{"speaker":"Alicia Butler Pierre","startTime":367.44,"endTime":371.07,"body":"your technologies. So that the"},{"speaker":"Alicia Butler Pierre","startTime":367.44,"endTime":371.07,"body":"reason it's important, Darrell,"},{"speaker":"Alicia Butler Pierre","startTime":371.07,"endTime":375.51,"body":"to use that word linkage, is"},{"speaker":"Alicia Butler Pierre","startTime":371.07,"endTime":375.51,"body":"because whenever there's a"},{"speaker":"Alicia Butler Pierre","startTime":375.51,"endTime":380.58,"body":"change in one area, you're"},{"speaker":"Alicia Butler Pierre","startTime":375.51,"endTime":380.58,"body":"forced to think about the impact"},{"speaker":"Alicia Butler Pierre","startTime":380.58,"endTime":384.03,"body":"that it will have on another. If"},{"speaker":"Alicia Butler Pierre","startTime":380.58,"endTime":384.03,"body":"you upgrade a particular"},{"speaker":"Alicia Butler Pierre","startTime":384.03,"endTime":387.15,"body":"technology, for example, what"},{"speaker":"Alicia Butler Pierre","startTime":384.03,"endTime":387.15,"body":"impact is that going to have on"},{"speaker":"Alicia Butler Pierre","startTime":387.15,"endTime":390.24,"body":"the people using that"},{"speaker":"Alicia Butler Pierre","startTime":387.15,"endTime":390.24,"body":"technology? Will that technology"},{"speaker":"Alicia Butler Pierre","startTime":390.24,"endTime":393.84,"body":"replace some of the things that"},{"speaker":"Alicia Butler Pierre","startTime":390.24,"endTime":393.84,"body":"a person is doing? And what are"},{"speaker":"Alicia Butler Pierre","startTime":393.84,"endTime":398.34,"body":"the processes? What's the impact"},{"speaker":"Alicia Butler Pierre","startTime":393.84,"endTime":398.34,"body":"on the actual way someone is"},{"speaker":"Alicia Butler Pierre","startTime":398.34,"endTime":402.06,"body":"performing his or her job, as a"},{"speaker":"Alicia Butler Pierre","startTime":398.34,"endTime":402.06,"body":"result of that change in"},{"speaker":"Alicia Butler Pierre","startTime":402.06,"endTime":404.73,"body":"technology that you've made? And"},{"speaker":"Alicia Butler Pierre","startTime":402.06,"endTime":404.73,"body":"similarly, if there's a change"},{"speaker":"Alicia Butler Pierre","startTime":404.73,"endTime":407.88,"body":"in personnel, if there's a"},{"speaker":"Alicia Butler Pierre","startTime":404.73,"endTime":407.88,"body":"change to a particular process,"},{"speaker":"Alicia Butler Pierre","startTime":407.88,"endTime":411.84,"body":"or workflow, how does it impact"},{"speaker":"Alicia Butler Pierre","startTime":407.88,"endTime":411.84,"body":"the other elements of that"},{"speaker":"Alicia Butler Pierre","startTime":411.84,"endTime":416.01,"body":"system? So I mean, another way"},{"speaker":"Alicia Butler Pierre","startTime":411.84,"endTime":416.01,"body":"to think about it is, your"},{"speaker":"Alicia Butler Pierre","startTime":416.04,"endTime":419.88,"body":"ecosystem, all of the different"},{"speaker":"Alicia Butler Pierre","startTime":416.04,"endTime":419.88,"body":"things. So when we're talking"},{"speaker":"Alicia Butler Pierre","startTime":419.88,"endTime":423.87,"body":"about your business as a whole,"},{"speaker":"Alicia Butler Pierre","startTime":419.88,"endTime":423.87,"body":"that ecosystem consists of your"},{"speaker":"Alicia Butler Pierre","startTime":423.87,"endTime":429.45,"body":"vendors, your suppliers, your"},{"speaker":"Alicia Butler Pierre","startTime":423.87,"endTime":429.45,"body":"customers, your employees, all"},{"speaker":"Alicia Butler Pierre","startTime":429.45,"endTime":435.09,"body":"of those things come together in"},{"speaker":"Alicia Butler Pierre","startTime":429.45,"endTime":435.09,"body":"this beautiful way to help you"},{"speaker":"Alicia Butler Pierre","startTime":435.12,"endTime":439.17,"body":"to help support that system"},{"speaker":"Alicia Butler Pierre","startTime":435.12,"endTime":439.17,"body":"that's driving the goods and"},{"speaker":"Alicia Butler Pierre","startTime":439.17,"endTime":441.81,"body":"services to your end customers."},{"speaker":"Darrell Evans","startTime":441.96,"endTime":444.3,"body":"What got you"},{"speaker":"Darrell Evans","startTime":441.96,"endTime":444.3,"body":"interested in this whole topic?"},{"speaker":"Darrell Evans","startTime":444.36,"endTime":447.09,"body":"You know, I gotta ask, you know,"},{"speaker":"Darrell Evans","startTime":444.36,"endTime":447.09,"body":"'cos I've worked with some"},{"speaker":"Darrell Evans","startTime":447.12,"endTime":452.82,"body":"operational gurus. I have one in"},{"speaker":"Darrell Evans","startTime":447.12,"endTime":452.82,"body":"my life, that, she's my partner"},{"speaker":"Darrell Evans","startTime":452.82,"endTime":457.26,"body":"in life, she is this kind of"},{"speaker":"Darrell Evans","startTime":452.82,"endTime":457.26,"body":"person. What got you into this"},{"speaker":"Darrell Evans","startTime":457.26,"endTime":461.16,"body":"idea that like, your superpower"},{"speaker":"Darrell Evans","startTime":457.26,"endTime":461.16,"body":"would be the glue, or so to"},{"speaker":"Darrell Evans","startTime":461.16,"endTime":463.17,"body":"speak, that holds it all"},{"speaker":"Darrell Evans","startTime":461.16,"endTime":463.17,"body":"together? What drove you into"},{"speaker":"Darrell Evans","startTime":463.17,"endTime":463.68,"body":"this path?"},{"speaker":"Alicia Butler Pierre","startTime":463.87,"endTime":465.82,"body":"So"},{"speaker":"Alicia Butler Pierre","startTime":463.87,"endTime":465.82,"body":"honestly, and this might be a"},{"speaker":"Alicia Butler Pierre","startTime":465.82,"endTime":469.54,"body":"good way of kind of going back"},{"speaker":"Alicia Butler Pierre","startTime":465.82,"endTime":469.54,"body":"in time to figure out well, what"},{"speaker":"Alicia Butler Pierre","startTime":469.54,"endTime":472.84,"body":"is that journey? Where did all"},{"speaker":"Alicia Butler Pierre","startTime":469.54,"endTime":472.84,"body":"of this start? So believe it or"},{"speaker":"Alicia Butler Pierre","startTime":472.84,"endTime":475.9,"body":"not, Darrell, I actually thought"},{"speaker":"Alicia Butler Pierre","startTime":472.84,"endTime":475.9,"body":"I was going to become a"},{"speaker":"Alicia Butler Pierre","startTime":475.9,"endTime":481.03,"body":"journalist. I loved English"},{"speaker":"Alicia Butler Pierre","startTime":475.9,"endTime":481.03,"body":"literature. I loved writing and"},{"speaker":"Alicia Butler Pierre","startTime":481.03,"endTime":485.05,"body":"reading as a kid, all the way"},{"speaker":"Alicia Butler Pierre","startTime":481.03,"endTime":485.05,"body":"through high school. But then"},{"speaker":"Alicia Butler Pierre","startTime":485.05,"endTime":488.92,"body":"something happened when I was in"},{"speaker":"Alicia Butler Pierre","startTime":485.05,"endTime":488.92,"body":"11th grade. I took a chemistry"},{"speaker":"Alicia Butler Pierre","startTime":488.92,"endTime":494.26,"body":"course. And I loved it. I"},{"speaker":"Alicia Butler Pierre","startTime":488.92,"endTime":494.26,"body":"excelled in chemistry. And by"},{"speaker":"Alicia Butler Pierre","startTime":494.26,"endTime":497.2,"body":"the time I became a senior in"},{"speaker":"Alicia Butler Pierre","startTime":494.26,"endTime":497.2,"body":"high school, and it was time to"},{"speaker":"Alicia Butler Pierre","startTime":497.2,"endTime":501.85,"body":"start applying for colleges and"},{"speaker":"Alicia Butler Pierre","startTime":497.2,"endTime":501.85,"body":"universities. I was taking an"},{"speaker":"Alicia Butler Pierre","startTime":501.85,"endTime":505.51,"body":"advanced chemistry course by"},{"speaker":"Alicia Butler Pierre","startTime":501.85,"endTime":505.51,"body":"that point. And my teacher took"},{"speaker":"Alicia Butler Pierre","startTime":505.54,"endTime":510.25,"body":"a particular interest in what"},{"speaker":"Alicia Butler Pierre","startTime":505.54,"endTime":510.25,"body":"would become my future career,"},{"speaker":"Alicia Butler Pierre","startTime":510.91,"endTime":514.18,"body":"and I wanted to become a"},{"speaker":"Alicia Butler Pierre","startTime":510.91,"endTime":514.18,"body":"chemist. I was applying to go to"},{"speaker":"Alicia Butler Pierre","startTime":514.18,"endTime":516.91,"body":"school and get a degree in"},{"speaker":"Alicia Butler Pierre","startTime":514.18,"endTime":516.91,"body":"chemistry. And she said, you"},{"speaker":"Alicia Butler Pierre","startTime":516.91,"endTime":519.85,"body":"know, you might want to rethink"},{"speaker":"Alicia Butler Pierre","startTime":516.91,"endTime":519.85,"body":"that, Alicia because here's the"},{"speaker":"Alicia Butler Pierre","startTime":519.85,"endTime":523.12,"body":"thing. If you get a degree in"},{"speaker":"Alicia Butler Pierre","startTime":519.85,"endTime":523.12,"body":"chemistry, you're going to have"},{"speaker":"Alicia Butler Pierre","startTime":523.12,"endTime":526.69,"body":"to end up going all the way up"},{"speaker":"Alicia Butler Pierre","startTime":523.12,"endTime":526.69,"body":"to the PhD level before you make"},{"speaker":"Alicia Butler Pierre","startTime":526.69,"endTime":532.3,"body":"any real money. But, if you"},{"speaker":"Alicia Butler Pierre","startTime":526.69,"endTime":532.3,"body":"choose chemical engineering, you"},{"speaker":"Alicia Butler Pierre","startTime":532.3,"endTime":535.51,"body":"can make money right out of"},{"speaker":"Alicia Butler Pierre","startTime":532.3,"endTime":535.51,"body":"school as an undergrad, you'll"},{"speaker":"Alicia Butler Pierre","startTime":535.51,"endTime":539.53,"body":"make really good money. So that"},{"speaker":"Alicia Butler Pierre","startTime":535.51,"endTime":539.53,"body":"was the initial motivation,"},{"speaker":"Alicia Butler Pierre","startTime":539.53,"endTime":542.89,"body":"Darrell. I had this love of"},{"speaker":"Alicia Butler Pierre","startTime":539.53,"endTime":542.89,"body":"chemistry, but I still liked"},{"speaker":"Alicia Butler Pierre","startTime":542.89,"endTime":547.18,"body":"writing and reading. So I went"},{"speaker":"Alicia Butler Pierre","startTime":542.89,"endTime":547.18,"body":"to college, got this degree in"},{"speaker":"Alicia Butler Pierre","startTime":547.18,"endTime":551.47,"body":"Chemical Engineering, worked in"},{"speaker":"Alicia Butler Pierre","startTime":547.18,"endTime":551.47,"body":"industry for about seven or"},{"speaker":"Alicia Butler Pierre","startTime":551.47,"endTime":555.49,"body":"eight years. And chemical"},{"speaker":"Alicia Butler Pierre","startTime":551.47,"endTime":555.49,"body":"engineers for those who are"},{"speaker":"Alicia Butler Pierre","startTime":555.49,"endTime":560.29,"body":"listening right now. We work"},{"speaker":"Alicia Butler Pierre","startTime":555.49,"endTime":560.29,"body":"either usually, as process"},{"speaker":"Alicia Butler Pierre","startTime":560.29,"endTime":565.93,"body":"engineers or design engineers. I"},{"speaker":"Alicia Butler Pierre","startTime":560.29,"endTime":565.93,"body":"worked mostly as a process"},{"speaker":"Alicia Butler Pierre","startTime":565.93,"endTime":569.5,"body":"engineer. And so what that meant"},{"speaker":"Alicia Butler Pierre","startTime":565.93,"endTime":569.5,"body":"is, for example, my very first"},{"speaker":"Alicia Butler Pierre","startTime":569.5,"endTime":573.22,"body":"job out of college was at"},{"speaker":"Alicia Butler Pierre","startTime":569.5,"endTime":573.22,"body":"Monsanto. Don't judge me, those"},{"speaker":"Alicia Butler Pierre","startTime":573.22,"endTime":576.61,"body":"listening, don't judge me, Dr."},{"speaker":"Alicia Butler Pierre","startTime":573.22,"endTime":576.61,"body":"Evil right? I was making"},{"speaker":"Alicia Butler Pierre","startTime":576.61,"endTime":583.18,"body":"Roundup. And so what happened is"},{"speaker":"Alicia Butler Pierre","startTime":576.61,"endTime":583.18,"body":"whenever you are producing a"},{"speaker":"Alicia Butler Pierre","startTime":583.18,"endTime":586.9,"body":"physical, tangible product"},{"speaker":"Alicia Butler Pierre","startTime":583.18,"endTime":586.9,"body":"Darrell, it has to meet a"},{"speaker":"Alicia Butler Pierre","startTime":586.9,"endTime":591.13,"body":"certain specification. These"},{"speaker":"Alicia Butler Pierre","startTime":586.9,"endTime":591.13,"body":"manufacturing facilities are"},{"speaker":"Alicia Butler Pierre","startTime":591.13,"endTime":595.36,"body":"usually running 24/7. There is"},{"speaker":"Alicia Butler Pierre","startTime":591.13,"endTime":595.36,"body":"no downtime. People are working"},{"speaker":"Alicia Butler Pierre","startTime":595.36,"endTime":600.49,"body":"in shifts. And so as each batch"},{"speaker":"Alicia Butler Pierre","startTime":595.36,"endTime":600.49,"body":"of a product is produced,"},{"speaker":"Alicia Butler Pierre","startTime":600.61,"endTime":604.66,"body":"someone is testing that batch to"},{"speaker":"Alicia Butler Pierre","startTime":600.61,"endTime":604.66,"body":"make sure that it meets the"},{"speaker":"Alicia Butler Pierre","startTime":604.66,"endTime":608.53,"body":"specifications. And if it"},{"speaker":"Alicia Butler Pierre","startTime":604.66,"endTime":608.53,"body":"doesn't, I, as the process"},{"speaker":"Alicia Butler Pierre","startTime":608.53,"endTime":613.15,"body":"engineer had to go back and"},{"speaker":"Alicia Butler Pierre","startTime":608.53,"endTime":613.15,"body":"figure out what went wrong in"},{"speaker":"Alicia Butler Pierre","startTime":613.15,"endTime":617.62,"body":"the process of producing that"},{"speaker":"Alicia Butler Pierre","startTime":613.15,"endTime":617.62,"body":"particular batch that caused it"},{"speaker":"Alicia Butler Pierre","startTime":617.62,"endTime":621.37,"body":"to not meet the specification."},{"speaker":"Alicia Butler Pierre","startTime":617.62,"endTime":621.37,"body":"Okay? That's where the"},{"speaker":"Alicia Butler Pierre","startTime":621.37,"endTime":626.38,"body":"operational experience first"},{"speaker":"Alicia Butler Pierre","startTime":621.37,"endTime":626.38,"body":"came into play. But something"},{"speaker":"Alicia Butler Pierre","startTime":626.41,"endTime":630.1,"body":"else really interesting happened"},{"speaker":"Alicia Butler Pierre","startTime":626.41,"endTime":630.1,"body":"Darrell, when I was working at"},{"speaker":"Alicia Butler Pierre","startTime":630.1,"endTime":634.18,"body":"Monsanto. Every month, there"},{"speaker":"Alicia Butler Pierre","startTime":630.1,"endTime":634.18,"body":"were accountants that were"},{"speaker":"Alicia Butler Pierre","startTime":634.18,"endTime":637.24,"body":"assigned to different parts of"},{"speaker":"Alicia Butler Pierre","startTime":634.18,"endTime":637.24,"body":"the overall manufacturing"},{"speaker":"Alicia Butler Pierre","startTime":637.24,"endTime":641.2,"body":"facility. The accountant that"},{"speaker":"Alicia Butler Pierre","startTime":637.24,"endTime":641.2,"body":"would come and speak to us once"},{"speaker":"Alicia Butler Pierre","startTime":641.2,"endTime":645.43,"body":"a month, I swore this lady spoke"},{"speaker":"Alicia Butler Pierre","startTime":641.2,"endTime":645.43,"body":"Greek, I mean, I didn't"},{"speaker":"Alicia Butler Pierre","startTime":645.43,"endTime":648.37,"body":"understand a thing that was"},{"speaker":"Alicia Butler Pierre","startTime":645.43,"endTime":648.37,"body":"coming out of her mouth. She's"},{"speaker":"Alicia Butler Pierre","startTime":648.37,"endTime":651.25,"body":"talking about assets and"},{"speaker":"Alicia Butler Pierre","startTime":648.37,"endTime":651.25,"body":"liabilities and expenses and"},{"speaker":"Alicia Butler Pierre","startTime":651.25,"endTime":653.14,"body":"profit and loss. It's like,"},{"speaker":"Alicia Butler Pierre","startTime":651.25,"endTime":653.14,"body":"what?!"},{"speaker":"Darrell Evans","startTime":653.14,"endTime":653.47,"body":"Right."},{"speaker":"Alicia Butler Pierre","startTime":653.75,"endTime":657.17,"body":"I did not"},{"speaker":"Alicia Butler Pierre","startTime":653.75,"endTime":657.17,"body":"understand the language of"},{"speaker":"Alicia Butler Pierre","startTime":657.17,"endTime":660.71,"body":"business. And here's what"},{"speaker":"Alicia Butler Pierre","startTime":657.17,"endTime":660.71,"body":"started happening Darrell. We"},{"speaker":"Alicia Butler Pierre","startTime":660.71,"endTime":663.38,"body":"reached a point, at some point"},{"speaker":"Alicia Butler Pierre","startTime":660.71,"endTime":663.38,"body":"and when I was working at"},{"speaker":"Alicia Butler Pierre","startTime":663.38,"endTime":667.07,"body":"Monsanto, the production"},{"speaker":"Alicia Butler Pierre","startTime":663.38,"endTime":667.07,"body":"schedules were changing from day"},{"speaker":"Alicia Butler Pierre","startTime":667.07,"endTime":670.61,"body":"to day. One day, you may be told"},{"speaker":"Alicia Butler Pierre","startTime":667.07,"endTime":670.61,"body":"to operate at full throttle, the"},{"speaker":"Alicia Butler Pierre","startTime":670.61,"endTime":673.13,"body":"next day, they may tell you, you"},{"speaker":"Alicia Butler Pierre","startTime":670.61,"endTime":673.13,"body":"know what, Darrell, you need to"},{"speaker":"Alicia Butler Pierre","startTime":673.13,"endTime":676.49,"body":"cut it back down by 50%. And"},{"speaker":"Alicia Butler Pierre","startTime":673.13,"endTime":676.49,"body":"then the day after that, you may"},{"speaker":"Alicia Butler Pierre","startTime":676.49,"endTime":680.12,"body":"be told to shut it down"},{"speaker":"Alicia Butler Pierre","startTime":676.49,"endTime":680.12,"body":"altogether. So as an engineer,"},{"speaker":"Alicia Butler Pierre","startTime":680.15,"endTime":684.26,"body":"I'm just following orders,"},{"speaker":"Alicia Butler Pierre","startTime":680.15,"endTime":684.26,"body":"right? I didn't understand what"},{"speaker":"Alicia Butler Pierre","startTime":684.29,"endTime":687.08,"body":"business decisions. What was"},{"speaker":"Alicia Butler Pierre","startTime":684.29,"endTime":687.08,"body":"going on out there in the"},{"speaker":"Alicia Butler Pierre","startTime":687.08,"endTime":692.36,"body":"marketplace, that was causing or"},{"speaker":"Alicia Butler Pierre","startTime":687.08,"endTime":692.36,"body":"forcing these manufacturing,"},{"speaker":"Alicia Butler Pierre","startTime":692.36,"endTime":695.72,"body":"these production schedule"},{"speaker":"Alicia Butler Pierre","startTime":692.36,"endTime":695.72,"body":"changes? I didn't understand it."},{"speaker":"Alicia Butler Pierre","startTime":695.96,"endTime":700.28,"body":"So that's when I decided to go"},{"speaker":"Alicia Butler Pierre","startTime":695.96,"endTime":700.28,"body":"back to school. I went to pursue"},{"speaker":"Alicia Butler Pierre","startTime":700.28,"endTime":704.24,"body":"my MBA, so I was working full"},{"speaker":"Alicia Butler Pierre","startTime":700.28,"endTime":704.24,"body":"time during the day, going to"},{"speaker":"Alicia Butler Pierre","startTime":704.24,"endTime":707.69,"body":"business school at night. And I"},{"speaker":"Alicia Butler Pierre","startTime":704.24,"endTime":707.69,"body":"have to tell you, it opened up."},{"speaker":"Alicia Butler Pierre","startTime":707.69,"endTime":710.21,"body":"You'll appreciate this, one of"},{"speaker":"Alicia Butler Pierre","startTime":707.69,"endTime":710.21,"body":"my concentrations was in"},{"speaker":"Alicia Butler Pierre","startTime":710.21,"endTime":714.38,"body":"marketing. So it was like the"},{"speaker":"Alicia Butler Pierre","startTime":710.21,"endTime":714.38,"body":"missing link that business"},{"speaker":"Alicia Butler Pierre","startTime":714.38,"endTime":718.13,"body":"school education, because now I"},{"speaker":"Alicia Butler Pierre","startTime":714.38,"endTime":718.13,"body":"have the process operational"},{"speaker":"Alicia Butler Pierre","startTime":718.13,"endTime":722.15,"body":"knowledge. But I also now have"},{"speaker":"Alicia Butler Pierre","startTime":718.13,"endTime":722.15,"body":"the business knowledge to"},{"speaker":"Alicia Butler Pierre","startTime":722.15,"endTime":727.16,"body":"understand how to really pay"},{"speaker":"Alicia Butler Pierre","startTime":722.15,"endTime":727.16,"body":"attention to market trends and"},{"speaker":"Alicia Butler Pierre","startTime":727.43,"endTime":731.9,"body":"industry analysis and understand"},{"speaker":"Alicia Butler Pierre","startTime":727.43,"endTime":731.9,"body":"how to kind of mesh all these"},{"speaker":"Alicia Butler Pierre","startTime":731.9,"endTime":737.0,"body":"things together. So that's how"},{"speaker":"Alicia Butler Pierre","startTime":731.9,"endTime":737.0,"body":"this kind of love affair if you"},{"speaker":"Alicia Butler Pierre","startTime":737.0,"endTime":740.54,"body":"will, with operations and"},{"speaker":"Alicia Butler Pierre","startTime":737.0,"endTime":740.54,"body":"understanding how things work"},{"speaker":"Alicia Butler Pierre","startTime":740.54,"endTime":743.96,"body":"and how to make things work even"},{"speaker":"Alicia Butler Pierre","startTime":740.54,"endTime":743.96,"body":"better, that's really how it"},{"speaker":"Alicia Butler Pierre","startTime":743.99,"endTime":744.92,"body":"originated."},{"speaker":"Darrell Evans","startTime":745.37,"endTime":747.56,"body":"Wow. So it"},{"speaker":"Darrell Evans","startTime":745.37,"endTime":747.56,"body":"started with the chemical"},{"speaker":"Darrell Evans","startTime":747.56,"endTime":748.55,"body":"engineering thing."},{"speaker":"Alicia Butler Pierre","startTime":748.58,"endTime":749.18,"body":"Yes."},{"speaker":"Darrell Evans","startTime":749.0,"endTime":752.72,"body":"Leaned into being"},{"speaker":"Darrell Evans","startTime":749.0,"endTime":752.72,"body":"the process engineer. If you're"},{"speaker":"Darrell Evans","startTime":752.72,"endTime":755.9,"body":"listening to this right now, as"},{"speaker":"Darrell Evans","startTime":752.72,"endTime":755.9,"body":"an entrepreneur, or leader, I"},{"speaker":"Darrell Evans","startTime":755.9,"endTime":760.31,"body":"want you to not miss what Alicia"},{"speaker":"Darrell Evans","startTime":755.9,"endTime":760.31,"body":"just described, although she"},{"speaker":"Darrell Evans","startTime":760.31,"endTime":764.69,"body":"quickly moved through it. She"},{"speaker":"Darrell Evans","startTime":760.31,"endTime":764.69,"body":"asked what I call one of the"},{"speaker":"Darrell Evans","startTime":764.69,"endTime":769.1,"body":"most important words in the"},{"speaker":"Darrell Evans","startTime":764.69,"endTime":769.1,"body":"English language. And that is,"},{"speaker":"Darrell Evans","startTime":769.67,"endTime":775.7,"body":"'why?' Why is it that they told"},{"speaker":"Darrell Evans","startTime":769.67,"endTime":775.7,"body":"us to speed up, slow down, stop."},{"speaker":"Darrell Evans","startTime":776.15,"endTime":781.67,"body":"And her inquiry mindset said,"},{"speaker":"Darrell Evans","startTime":776.15,"endTime":781.67,"body":"I've got to understand, because"},{"speaker":"Darrell Evans","startTime":781.67,"endTime":783.86,"body":"right now, I'm just being told"},{"speaker":"Darrell Evans","startTime":781.67,"endTime":783.86,"body":"what to do, and I don't get it."},{"speaker":"Darrell Evans","startTime":784.55,"endTime":787.43,"body":"And I want to understand and so"},{"speaker":"Darrell Evans","startTime":784.55,"endTime":787.43,"body":"I just wanted to say that really"},{"speaker":"Darrell Evans","startTime":787.43,"endTime":790.61,"body":"quick, because I talk to people"},{"speaker":"Darrell Evans","startTime":787.43,"endTime":790.61,"body":"all the time. Because here's the"},{"speaker":"Darrell Evans","startTime":790.61,"endTime":792.98,"body":"interesting part, I started as"},{"speaker":"Darrell Evans","startTime":790.61,"endTime":792.98,"body":"an electrical engineering major."},{"speaker":"Alicia Butler Pierre","startTime":793.01,"endTime":793.94,"body":"Oh, wow."},{"speaker":"Darrell Evans","startTime":794.0,"endTime":796.58,"body":"I don't have a"},{"speaker":"Darrell Evans","startTime":794.0,"endTime":796.58,"body":"marketing background. My road to"},{"speaker":"Darrell Evans","startTime":796.58,"endTime":799.28,"body":"marketing is, you know, it's all"},{"speaker":"Darrell Evans","startTime":796.58,"endTime":799.28,"body":"my podcast, and we won't spend"},{"speaker":"Darrell Evans","startTime":799.28,"endTime":802.16,"body":"time talking about because this"},{"speaker":"Darrell Evans","startTime":799.28,"endTime":802.16,"body":"show is about you. I got a"},{"speaker":"Darrell Evans","startTime":802.16,"endTime":805.28,"body":"degree in finance, but I got a"},{"speaker":"Darrell Evans","startTime":802.16,"endTime":805.28,"body":"degree not in finance in what"},{"speaker":"Darrell Evans","startTime":805.28,"endTime":808.22,"body":"most people think, but I've got"},{"speaker":"Darrell Evans","startTime":805.28,"endTime":808.22,"body":"it in portfolio theory. So I"},{"speaker":"Darrell Evans","startTime":808.22,"endTime":811.55,"body":"have this analytical background,"},{"speaker":"Darrell Evans","startTime":808.22,"endTime":811.55,"body":"which ended up pairing really"},{"speaker":"Darrell Evans","startTime":811.55,"endTime":814.88,"body":"well to data and analytics in"},{"speaker":"Darrell Evans","startTime":811.55,"endTime":814.88,"body":"the world of digital marketing,"},{"speaker":"Darrell Evans","startTime":814.88,"endTime":815.18,"body":"which . . ."},{"speaker":"Alicia Butler Pierre","startTime":815.21,"endTime":815.63,"body":"Yes."},{"speaker":"Darrell Evans","startTime":815.63,"endTime":818.33,"body":". . . I ask about"},{"speaker":"Darrell Evans","startTime":815.63,"endTime":818.33,"body":"people's stories, because you"},{"speaker":"Darrell Evans","startTime":818.33,"endTime":821.15,"body":"just don't know what sort of"},{"speaker":"Darrell Evans","startTime":818.33,"endTime":821.15,"body":"made them ask. Because I was"},{"speaker":"Darrell Evans","startTime":821.15,"endTime":825.38,"body":"thinking, chemical engineering"},{"speaker":"Darrell Evans","startTime":821.15,"endTime":825.38,"body":"to MBA. Now I know. Right? And"},{"speaker":"Darrell Evans","startTime":825.38,"endTime":827.15,"body":"it was that question of . . ."},{"speaker":"Alicia Butler Pierre","startTime":827.0,"endTime":827.48,"body":"Yes."},{"speaker":"Darrell Evans","startTime":827.48,"endTime":829.94,"body":". . . wait a"},{"speaker":"Darrell Evans","startTime":827.48,"endTime":829.94,"body":"minute. Why are we stop, go,"},{"speaker":"Darrell Evans","startTime":829.94,"endTime":835.28,"body":"speed up, slow down, I'm gonna"},{"speaker":"Darrell Evans","startTime":829.94,"endTime":835.28,"body":"lose my mind. I don't understand"},{"speaker":"Darrell Evans","startTime":835.28,"endTime":839.45,"body":"this! And the fact that this"},{"speaker":"Darrell Evans","startTime":835.28,"endTime":839.45,"body":"person was speaking Greek and"},{"speaker":"Darrell Evans","startTime":839.45,"endTime":843.2,"body":"you're like, I need to learn how"},{"speaker":"Darrell Evans","startTime":839.45,"endTime":843.2,"body":"to speak Greek. All respect to"},{"speaker":"Darrell Evans","startTime":843.2,"endTime":846.86,"body":"all my Greek friends out there,"},{"speaker":"Darrell Evans","startTime":843.2,"endTime":846.86,"body":"right? So I'd like to stop"},{"speaker":"Darrell Evans","startTime":846.86,"endTime":849.05,"body":"there, because you know, some"},{"speaker":"Darrell Evans","startTime":846.86,"endTime":849.05,"body":"people get frustrated when"},{"speaker":"Darrell Evans","startTime":849.05,"endTime":851.78,"body":"things like that happen, you"},{"speaker":"Darrell Evans","startTime":849.05,"endTime":851.78,"body":"know. In the moment of your"},{"speaker":"Darrell Evans","startTime":851.78,"endTime":854.21,"body":"decisions is when your destiny"},{"speaker":"Darrell Evans","startTime":851.78,"endTime":854.21,"body":"is shaped and you made a"},{"speaker":"Darrell Evans","startTime":854.21,"endTime":858.41,"body":"decision to not be frustrated or"},{"speaker":"Darrell Evans","startTime":854.21,"endTime":858.41,"body":"just deal with it. And you said"},{"speaker":"Darrell Evans","startTime":858.41,"endTime":860.6,"body":"let me just at least understand,"},{"speaker":"Darrell Evans","startTime":858.41,"endTime":860.6,"body":"right?"},{"speaker":"Alicia Butler Pierre","startTime":860.69,"endTime":861.32,"body":"Right."},{"speaker":"Darrell Evans","startTime":861.68,"endTime":864.17,"body":"I love that."},{"speaker":"Darrell Evans","startTime":861.68,"endTime":864.17,"body":"While we're here on this whole"},{"speaker":"Darrell Evans","startTime":864.17,"endTime":868.64,"body":"process. In your intro and your"},{"speaker":"Darrell Evans","startTime":864.17,"endTime":868.64,"body":"background, I came to learn that"},{"speaker":"Darrell Evans","startTime":868.64,"endTime":872.66,"body":"you are a Lean Six Sigma."},{"speaker":"Alicia Butler Pierre","startTime":872.78,"endTime":873.41,"body":"Yes."},{"speaker":"Darrell Evans","startTime":873.45,"endTime":877.53,"body":"Black Belt. Wait"},{"speaker":"Darrell Evans","startTime":873.45,"endTime":877.53,"body":"a minute, wait. Black Belt. Now,"},{"speaker":"Darrell Evans","startTime":877.68,"endTime":881.28,"body":"I don't even come from the"},{"speaker":"Darrell Evans","startTime":877.68,"endTime":881.28,"body":"school of martial arts. But I"},{"speaker":"Darrell Evans","startTime":881.28,"endTime":886.98,"body":"can assure you that Black Belt"},{"speaker":"Darrell Evans","startTime":881.28,"endTime":886.98,"body":"is up there with the best of the"},{"speaker":"Darrell Evans","startTime":886.98,"endTime":891.33,"body":"best. Just keep it basic to"},{"speaker":"Darrell Evans","startTime":886.98,"endTime":891.33,"body":"start."},{"speaker":"Alicia Butler Pierre","startTime":891.84,"endTime":892.53,"body":"Okay."},{"speaker":"Darrell Evans","startTime":892.62,"endTime":894.72,"body":"Tell everybody"},{"speaker":"Darrell Evans","startTime":892.62,"endTime":894.72,"body":"what Six Sigma is . . ."},{"speaker":"Alicia Butler Pierre","startTime":894.78,"endTime":895.11,"body":"Okay"},{"speaker":"Darrell Evans","startTime":895.14,"endTime":897.81,"body":". . . and then"},{"speaker":"Darrell Evans","startTime":895.14,"endTime":897.81,"body":"elevate us to what this Black"},{"speaker":"Darrell Evans","startTime":897.81,"endTime":900.6,"body":"Belt certification is all about."},{"speaker":"Darrell Evans","startTime":897.81,"endTime":900.6,"body":"Because I'm really curious about"},{"speaker":"Darrell Evans","startTime":900.6,"endTime":902.88,"body":"this because while I've heard"},{"speaker":"Darrell Evans","startTime":900.6,"endTime":902.88,"body":"the term, I'm not an operational"},{"speaker":"Darrell Evans","startTime":902.88,"endTime":905.49,"body":"specialist like yourself."},{"speaker":"Darrell Evans","startTime":902.88,"endTime":905.49,"body":"Please, educate our audience a"},{"speaker":"Darrell Evans","startTime":905.49,"endTime":907.77,"body":"little bit about that. And"},{"speaker":"Darrell Evans","startTime":905.49,"endTime":907.77,"body":"myself, I'm really curious."},{"speaker":"Alicia Butler Pierre","startTime":908.26,"endTime":909.88,"body":"Oh, I'm so"},{"speaker":"Alicia Butler Pierre","startTime":908.26,"endTime":909.88,"body":"glad we're having this"},{"speaker":"Alicia Butler Pierre","startTime":909.88,"endTime":913.3,"body":"conversation, because Lean Six"},{"speaker":"Alicia Butler Pierre","startTime":909.88,"endTime":913.3,"body":"Sigma is something that I don't"},{"speaker":"Alicia Butler Pierre","startTime":913.45,"endTime":917.59,"body":"get an opportunity to talk a lot"},{"speaker":"Alicia Butler Pierre","startTime":913.45,"endTime":917.59,"body":"about, on a public platform like"},{"speaker":"Alicia Butler Pierre","startTime":917.59,"endTime":922.42,"body":"yours, Darrell. So thank you for"},{"speaker":"Alicia Butler Pierre","startTime":917.59,"endTime":922.42,"body":"asking that question. So Lean is"},{"speaker":"Alicia Butler Pierre","startTime":922.42,"endTime":927.79,"body":"actually a framework or a"},{"speaker":"Alicia Butler Pierre","startTime":922.42,"endTime":927.79,"body":"methodology, if you will, for"},{"speaker":"Alicia Butler Pierre","startTime":928.18,"endTime":934.12,"body":"eliminating or minimizing waste"},{"speaker":"Alicia Butler Pierre","startTime":928.18,"endTime":934.12,"body":"throughout your processes. It"},{"speaker":"Alicia Butler Pierre","startTime":934.12,"endTime":939.34,"body":"actually started or came from"},{"speaker":"Alicia Butler Pierre","startTime":934.12,"endTime":939.34,"body":"Toyota. So it's a very old"},{"speaker":"Alicia Butler Pierre","startTime":939.34,"endTime":942.91,"body":"framework. When I say old,"},{"speaker":"Alicia Butler Pierre","startTime":939.34,"endTime":942.91,"body":"definitely at least 40 years"},{"speaker":"Alicia Butler Pierre","startTime":942.91,"endTime":946.06,"body":"old, it's been out there. But"},{"speaker":"Alicia Butler Pierre","startTime":942.91,"endTime":946.06,"body":"here's what's interesting,"},{"speaker":"Alicia Butler Pierre","startTime":946.06,"endTime":951.31,"body":"Darrell, it's just starting to"},{"speaker":"Alicia Butler Pierre","startTime":946.06,"endTime":951.31,"body":"really take shape here in"},{"speaker":"Alicia Butler Pierre","startTime":951.37,"endTime":954.4,"body":"America, even though it's been"},{"speaker":"Alicia Butler Pierre","startTime":951.37,"endTime":954.4,"body":"out all these years. And when"},{"speaker":"Alicia Butler Pierre","startTime":954.4,"endTime":957.49,"body":"you think about it, American"},{"speaker":"Alicia Butler Pierre","startTime":954.4,"endTime":957.49,"body":"culture, you know, we tend to"},{"speaker":"Alicia Butler Pierre","startTime":957.64,"endTime":962.44,"body":"consume more than we want to"},{"speaker":"Alicia Butler Pierre","startTime":957.64,"endTime":962.44,"body":"produce. Whereas a country like"},{"speaker":"Alicia Butler Pierre","startTime":962.44,"endTime":967.0,"body":"Japan, especially following"},{"speaker":"Alicia Butler Pierre","startTime":962.44,"endTime":967.0,"body":"World War 2, it's an island"},{"speaker":"Alicia Butler Pierre","startTime":967.0,"endTime":970.6,"body":"nation, they have very limited"},{"speaker":"Alicia Butler Pierre","startTime":967.0,"endTime":970.6,"body":"resources, but yet, when you"},{"speaker":"Alicia Butler Pierre","startTime":970.6,"endTime":974.38,"body":"look at how far they've come"},{"speaker":"Alicia Butler Pierre","startTime":970.6,"endTime":974.38,"body":"economically, financially, in so"},{"speaker":"Alicia Butler Pierre","startTime":974.38,"endTime":977.83,"body":"many different aspects, where"},{"speaker":"Alicia Butler Pierre","startTime":974.38,"endTime":977.83,"body":"they are today, compared to"},{"speaker":"Alicia Butler Pierre","startTime":977.83,"endTime":981.76,"body":"where they were just after World"},{"speaker":"Alicia Butler Pierre","startTime":977.83,"endTime":981.76,"body":"War 2 ended, it's nothing short"},{"speaker":"Alicia Butler Pierre","startTime":981.76,"endTime":986.14,"body":"of amazing. And that Lean"},{"speaker":"Alicia Butler Pierre","startTime":981.76,"endTime":986.14,"body":"methodology has a lot to do with"},{"speaker":"Alicia Butler Pierre","startTime":986.14,"endTime":991.6,"body":"that. Now, Six Sigma is another"},{"speaker":"Alicia Butler Pierre","startTime":986.14,"endTime":991.6,"body":"methodology or framework. And"},{"speaker":"Alicia Butler Pierre","startTime":991.6,"endTime":996.31,"body":"it's all about eliminating or"},{"speaker":"Alicia Butler Pierre","startTime":991.6,"endTime":996.31,"body":"minimizing, to the best extent"},{"speaker":"Alicia Butler Pierre","startTime":996.31,"endTime":1001.59,"body":"possible, what we refer to as"},{"speaker":"Alicia Butler Pierre","startTime":996.31,"endTime":1001.59,"body":"defects or errors. So if you are"},{"speaker":"Alicia Butler Pierre","startTime":1001.59,"endTime":1006.96,"body":"manufacturing a physical good,"},{"speaker":"Alicia Butler Pierre","startTime":1001.59,"endTime":1006.96,"body":"producing a tangible good, then"},{"speaker":"Alicia Butler Pierre","startTime":1006.96,"endTime":1010.74,"body":"it might be about minimizing"},{"speaker":"Alicia Butler Pierre","startTime":1006.96,"endTime":1010.74,"body":"defective product. But if we're"},{"speaker":"Alicia Butler Pierre","startTime":1010.74,"endTime":1014.82,"body":"talking about services, and so"},{"speaker":"Alicia Butler Pierre","startTime":1010.74,"endTime":1014.82,"body":"many people think Six Sigma"},{"speaker":"Alicia Butler Pierre","startTime":1014.82,"endTime":1017.49,"body":"doesn't apply to service based"},{"speaker":"Alicia Butler Pierre","startTime":1014.82,"endTime":1017.49,"body":"companies, but it absolutely"},{"speaker":"Alicia Butler Pierre","startTime":1017.49,"endTime":1021.39,"body":"does. We wouldn't talk about"},{"speaker":"Alicia Butler Pierre","startTime":1017.49,"endTime":1021.39,"body":"defects, we would probably talk"},{"speaker":"Alicia Butler Pierre","startTime":1021.39,"endTime":1025.29,"body":"about these processes in terms"},{"speaker":"Alicia Butler Pierre","startTime":1021.39,"endTime":1025.29,"body":"of errors. How many errors were"},{"speaker":"Alicia Butler Pierre","startTime":1025.29,"endTime":1029.16,"body":"generated in delivering or"},{"speaker":"Alicia Butler Pierre","startTime":1025.29,"endTime":1029.16,"body":"providing that particular"},{"speaker":"Alicia Butler Pierre","startTime":1029.16,"endTime":1032.85,"body":"service? Now, what has happened"},{"speaker":"Alicia Butler Pierre","startTime":1029.16,"endTime":1032.85,"body":"over the past several years,"},{"speaker":"Alicia Butler Pierre","startTime":1032.85,"endTime":1037.17,"body":"Darrell, is the powers that be,"},{"speaker":"Alicia Butler Pierre","startTime":1032.85,"endTime":1037.17,"body":"whoever those powers are, I"},{"speaker":"Alicia Butler Pierre","startTime":1037.17,"endTime":1040.86,"body":"don't really know. But they have"},{"speaker":"Alicia Butler Pierre","startTime":1037.17,"endTime":1040.86,"body":"actually taken these two"},{"speaker":"Alicia Butler Pierre","startTime":1040.86,"endTime":1044.67,"body":"frameworks, and they've combined"},{"speaker":"Alicia Butler Pierre","startTime":1040.86,"endTime":1044.67,"body":"them. So that's why now you'll"},{"speaker":"Alicia Butler Pierre","startTime":1044.67,"endTime":1049.05,"body":"hear Lean Six Sigma. But just"},{"speaker":"Alicia Butler Pierre","startTime":1044.67,"endTime":1049.05,"body":"know, it's two different"},{"speaker":"Alicia Butler Pierre","startTime":1049.05,"endTime":1051.69,"body":"methodologies that have been"},{"speaker":"Alicia Butler Pierre","startTime":1049.05,"endTime":1051.69,"body":"brought together. And the whole"},{"speaker":"Alicia Butler Pierre","startTime":1051.69,"endTime":1057.18,"body":"idea is to literally strip your"},{"speaker":"Alicia Butler Pierre","startTime":1051.69,"endTime":1057.18,"body":"company's operations of waste,"},{"speaker":"Alicia Butler Pierre","startTime":1057.45,"endTime":1061.77,"body":"defective product, and errors."},{"speaker":"Alicia Butler Pierre","startTime":1057.45,"endTime":1061.77,"body":"That's the whole point of it."},{"speaker":"The MindShift Podcast","startTime":1061.81,"endTime":1064.09,"body":"Gotcha."},{"speaker":"The MindShift Podcast","startTime":1061.81,"endTime":1064.09,"body":"You know, I'm glad you just"},{"speaker":"The MindShift Podcast","startTime":1064.09,"endTime":1067.72,"body":"mentioned Toyota, I didn't know"},{"speaker":"The MindShift Podcast","startTime":1064.09,"endTime":1067.72,"body":"that. Toyota happens to be one"},{"speaker":"The MindShift Podcast","startTime":1067.72,"endTime":1070.39,"body":"of my favorite companies. It"},{"speaker":"The MindShift Podcast","startTime":1067.72,"endTime":1070.39,"body":"would just impacted me in the"},{"speaker":"The MindShift Podcast","startTime":1070.39,"endTime":1073.18,"body":"90s when I was in college,"},{"speaker":"The MindShift Podcast","startTime":1070.39,"endTime":1073.18,"body":"learning about Kaizen."},{"speaker":"Alicia Butler Pierre","startTime":1073.39,"endTime":1076.0,"body":"Yes, so"},{"speaker":"Alicia Butler Pierre","startTime":1073.39,"endTime":1076.0,"body":"Kaizen is a Lean concept."},{"speaker":"Darrell Evans","startTime":1076.0,"endTime":1080.35,"body":"Yeah, so my"},{"speaker":"Darrell Evans","startTime":1076.0,"endTime":1080.35,"body":"company is called CANI 365, that"},{"speaker":"Darrell Evans","startTime":1080.35,"endTime":1084.52,"body":"owns my podcasts, that owns my"},{"speaker":"Darrell Evans","startTime":1080.35,"endTime":1084.52,"body":"other businesses. And CANI's"},{"speaker":"Darrell Evans","startTime":1084.61,"endTime":1087.13,"body":"constant and never ending"},{"speaker":"Darrell Evans","startTime":1084.61,"endTime":1087.13,"body":"improvement, ties right into"},{"speaker":"Darrell Evans","startTime":1087.13,"endTime":1090.16,"body":"Kaizen. It's the way I live,"},{"speaker":"Darrell Evans","startTime":1087.13,"endTime":1090.16,"body":"it's, it's one of those concepts"},{"speaker":"Darrell Evans","startTime":1090.58,"endTime":1094.6,"body":"that I think serves every"},{"speaker":"Darrell Evans","startTime":1090.58,"endTime":1094.6,"body":"business, every person who's a"},{"speaker":"Darrell Evans","startTime":1094.6,"endTime":1098.29,"body":"leader, entrepreneur. If you're"},{"speaker":"Darrell Evans","startTime":1094.6,"endTime":1098.29,"body":"going to move forward, it's just"},{"speaker":"Darrell Evans","startTime":1098.29,"endTime":1101.23,"body":"one of those concepts that will"},{"speaker":"Darrell Evans","startTime":1098.29,"endTime":1101.23,"body":"serve you well. So let's talk"},{"speaker":"Darrell Evans","startTime":1101.23,"endTime":1104.44,"body":"about the types of companies. I"},{"speaker":"Darrell Evans","startTime":1101.23,"endTime":1104.44,"body":"know you said it works in"},{"speaker":"Darrell Evans","startTime":1104.44,"endTime":1108.1,"body":"manufacturing, and it's also for"},{"speaker":"Darrell Evans","startTime":1104.44,"endTime":1108.1,"body":"service businesses. But at what"},{"speaker":"Darrell Evans","startTime":1108.1,"endTime":1114.1,"body":"stage is a company when they"},{"speaker":"Darrell Evans","startTime":1108.1,"endTime":1114.1,"body":"really need this type of"},{"speaker":"Darrell Evans","startTime":1114.58,"endTime":1118.06,"body":"expertise to come in, because"},{"speaker":"Darrell Evans","startTime":1114.58,"endTime":1118.06,"body":"I'm sure it's maybe not the very"},{"speaker":"Darrell Evans","startTime":1118.06,"endTime":1120.85,"body":"beginning startup company when"},{"speaker":"Darrell Evans","startTime":1118.06,"endTime":1120.85,"body":"it's probably, but talk to us a"},{"speaker":"Darrell Evans","startTime":1120.85,"endTime":1123.22,"body":"bit about the company that"},{"speaker":"Darrell Evans","startTime":1120.85,"endTime":1123.22,"body":"really could benefit from a Lean"},{"speaker":"Darrell Evans","startTime":1123.22,"endTime":1124.12,"body":"Six Sigma approach."},{"speaker":"Alicia Butler Pierre","startTime":1124.39,"endTime":1128.44,"body":"So I don't"},{"speaker":"Alicia Butler Pierre","startTime":1124.39,"endTime":1128.44,"body":"recommend Lean Six Sigma for a"},{"speaker":"Alicia Butler Pierre","startTime":1128.44,"endTime":1132.16,"body":"startup or for anyone who was"},{"speaker":"Alicia Butler Pierre","startTime":1128.44,"endTime":1132.16,"body":"standing up a new company new"},{"speaker":"Alicia Butler Pierre","startTime":1132.16,"endTime":1135.58,"body":"project for the first time. And"},{"speaker":"Alicia Butler Pierre","startTime":1132.16,"endTime":1135.58,"body":"the reason is because Darrell,"},{"speaker":"Alicia Butler Pierre","startTime":1135.61,"endTime":1138.19,"body":"you need to have some skin in"},{"speaker":"Alicia Butler Pierre","startTime":1135.61,"endTime":1138.19,"body":"the game, you need to get out"},{"speaker":"Alicia Butler Pierre","startTime":1138.19,"endTime":1141.34,"body":"there. And as you know, from"},{"speaker":"Alicia Butler Pierre","startTime":1138.19,"endTime":1141.34,"body":"having your additional marketing"},{"speaker":"Alicia Butler Pierre","startTime":1141.37,"endTime":1144.55,"body":"agency, when you're first"},{"speaker":"Alicia Butler Pierre","startTime":1141.37,"endTime":1144.55,"body":"starting a company, it's all"},{"speaker":"Alicia Butler Pierre","startTime":1144.55,"endTime":1147.52,"body":"about getting the word out about"},{"speaker":"Alicia Butler Pierre","startTime":1144.55,"endTime":1147.52,"body":"your product or your service. So"},{"speaker":"Alicia Butler Pierre","startTime":1147.52,"endTime":1150.73,"body":"you're investing very heavily in"},{"speaker":"Alicia Butler Pierre","startTime":1147.52,"endTime":1150.73,"body":"marketing and branding,"},{"speaker":"Alicia Butler Pierre","startTime":1150.73,"endTime":1154.78,"body":"publicity, PR, all those kinds"},{"speaker":"Alicia Butler Pierre","startTime":1150.73,"endTime":1154.78,"body":"of things. But then what can"},{"speaker":"Alicia Butler Pierre","startTime":1154.78,"endTime":1158.86,"body":"happen is as a result of working"},{"speaker":"Alicia Butler Pierre","startTime":1154.78,"endTime":1158.86,"body":"with a company like yours, a"},{"speaker":"Alicia Butler Pierre","startTime":1158.86,"endTime":1163.72,"body":"company can go from not having"},{"speaker":"Alicia Butler Pierre","startTime":1158.86,"endTime":1163.72,"body":"any attention, any publicity,"},{"speaker":"Alicia Butler Pierre","startTime":1163.72,"endTime":1167.83,"body":"any brand awareness to now all"},{"speaker":"Alicia Butler Pierre","startTime":1163.72,"endTime":1167.83,"body":"of a sudden, you put out this"},{"speaker":"Alicia Butler Pierre","startTime":1167.83,"endTime":1170.68,"body":"particular media campaign and"},{"speaker":"Alicia Butler Pierre","startTime":1167.83,"endTime":1170.68,"body":"you have a different type of"},{"speaker":"Alicia Butler Pierre","startTime":1170.68,"endTime":1173.74,"body":"problem. Now you might have more"},{"speaker":"Alicia Butler Pierre","startTime":1170.68,"endTime":1173.74,"body":"business than you can"},{"speaker":"Alicia Butler Pierre","startTime":1173.74,"endTime":1177.79,"body":"necessarily handle. So that's"},{"speaker":"Alicia Butler Pierre","startTime":1173.74,"endTime":1177.79,"body":"usually a good place where"},{"speaker":"Alicia Butler Pierre","startTime":1177.79,"endTime":1181.81,"body":"people start to realize, ah, not"},{"speaker":"Alicia Butler Pierre","startTime":1177.79,"endTime":1181.81,"body":"only do we need to expand our"},{"speaker":"Alicia Butler Pierre","startTime":1181.81,"endTime":1186.13,"body":"teams, but we need to start"},{"speaker":"Alicia Butler Pierre","startTime":1181.81,"endTime":1186.13,"body":"documenting how we do things."},{"speaker":"Alicia Butler Pierre","startTime":1186.46,"endTime":1190.93,"body":"How do we actually produce this"},{"speaker":"Alicia Butler Pierre","startTime":1186.46,"endTime":1190.93,"body":"particular product? Or how do we"},{"speaker":"Alicia Butler Pierre","startTime":1190.93,"endTime":1195.28,"body":"actually provide this particular"},{"speaker":"Alicia Butler Pierre","startTime":1190.93,"endTime":1195.28,"body":"service? And that's when you"},{"speaker":"Alicia Butler Pierre","startTime":1195.28,"endTime":1199.21,"body":"start the documentation of your"},{"speaker":"Alicia Butler Pierre","startTime":1195.28,"endTime":1199.21,"body":"processes. This is another"},{"speaker":"Alicia Butler Pierre","startTime":1199.21,"endTime":1202.39,"body":"really key thing that I'm about"},{"speaker":"Alicia Butler Pierre","startTime":1199.21,"endTime":1202.39,"body":"to say, because so many people,"},{"speaker":"Alicia Butler Pierre","startTime":1202.72,"endTime":1207.01,"body":"they hear a buzzword like Lean"},{"speaker":"Alicia Butler Pierre","startTime":1202.72,"endTime":1207.01,"body":"Six Sigma, don't really know"},{"speaker":"Alicia Butler Pierre","startTime":1207.01,"endTime":1211.3,"body":"what it is, or what's involved"},{"speaker":"Alicia Butler Pierre","startTime":1207.01,"endTime":1211.3,"body":"in it. Because it is not for the"},{"speaker":"Alicia Butler Pierre","startTime":1211.3,"endTime":1214.18,"body":"faint of heart, let me tell you,"},{"speaker":"Alicia Butler Pierre","startTime":1211.3,"endTime":1214.18,"body":"and it's not because it's"},{"speaker":"Alicia Butler Pierre","startTime":1214.3,"endTime":1218.83,"body":"difficult. It's because of the"},{"speaker":"Alicia Butler Pierre","startTime":1214.3,"endTime":1218.83,"body":"time consumption that is"},{"speaker":"Alicia Butler Pierre","startTime":1218.83,"endTime":1222.46,"body":"involved with it. And you know,"},{"speaker":"Alicia Butler Pierre","startTime":1218.83,"endTime":1222.46,"body":"we, especially as entrepreneurs,"},{"speaker":"Alicia Butler Pierre","startTime":1222.46,"endTime":1224.98,"body":"we want to move quick, fast, and"},{"speaker":"Alicia Butler Pierre","startTime":1222.46,"endTime":1224.98,"body":"in a hurry, right? We want"},{"speaker":"Alicia Butler Pierre","startTime":1224.98,"endTime":1229.21,"body":"everything done yesterday. Lean"},{"speaker":"Alicia Butler Pierre","startTime":1224.98,"endTime":1229.21,"body":"Six Sigma doesn't work that way."},{"speaker":"Alicia Butler Pierre","startTime":1229.63,"endTime":1233.68,"body":"It can take several months,"},{"speaker":"Alicia Butler Pierre","startTime":1229.63,"endTime":1233.68,"body":"maybe even a year before you"},{"speaker":"Alicia Butler Pierre","startTime":1233.68,"endTime":1238.78,"body":"start to see serious changes and"},{"speaker":"Alicia Butler Pierre","startTime":1233.68,"endTime":1238.78,"body":"improvements for the better. So"},{"speaker":"Alicia Butler Pierre","startTime":1238.78,"endTime":1242.08,"body":"you definitely have to be in it"},{"speaker":"Alicia Butler Pierre","startTime":1238.78,"endTime":1242.08,"body":"for the long game. And when"},{"speaker":"Alicia Butler Pierre","startTime":1242.08,"endTime":1245.11,"body":"you're talking about startups,"},{"speaker":"Alicia Butler Pierre","startTime":1242.08,"endTime":1245.11,"body":"they're just trying to get the"},{"speaker":"Alicia Butler Pierre","startTime":1245.11,"endTime":1247.42,"body":"word out about what they're"},{"speaker":"Alicia Butler Pierre","startTime":1245.11,"endTime":1247.42,"body":"doing. They're trying to gain"},{"speaker":"Alicia Butler Pierre","startTime":1247.42,"endTime":1250.87,"body":"that traction. But then once"},{"speaker":"Alicia Butler Pierre","startTime":1247.42,"endTime":1250.87,"body":"again, you have some skin in the"},{"speaker":"Alicia Butler Pierre","startTime":1250.87,"endTime":1256.3,"body":"game, you've broken a few eggs,"},{"speaker":"Alicia Butler Pierre","startTime":1250.87,"endTime":1256.3,"body":"as you mentioned to me offline,"},{"speaker":"Alicia Butler Pierre","startTime":1256.63,"endTime":1259.6,"body":"that's when you're probably in a"},{"speaker":"Alicia Butler Pierre","startTime":1256.63,"endTime":1259.6,"body":"better position to apply"},{"speaker":"Alicia Butler Pierre","startTime":1259.6,"endTime":1262.87,"body":"something like Lean Six Sigma."},{"speaker":"Alicia Butler Pierre","startTime":1259.6,"endTime":1262.87,"body":"So you document the process"},{"speaker":"Alicia Butler Pierre","startTime":1262.87,"endTime":1267.04,"body":"Darrell, then you apply"},{"speaker":"Alicia Butler Pierre","startTime":1262.87,"endTime":1267.04,"body":"something like Lean, or Lean Six"},{"speaker":"Alicia Butler Pierre","startTime":1267.04,"endTime":1271.21,"body":"Sigma to figure out - I have"},{"speaker":"Alicia Butler Pierre","startTime":1267.04,"endTime":1271.21,"body":"this documented process, how can"},{"speaker":"Alicia Butler Pierre","startTime":1271.21,"endTime":1276.7,"body":"I actually improve this process?"},{"speaker":"Alicia Butler Pierre","startTime":1271.21,"endTime":1276.7,"body":"And the thing you always want to"},{"speaker":"Alicia Butler Pierre","startTime":1276.7,"endTime":1279.97,"body":"look at when you talk about"},{"speaker":"Alicia Butler Pierre","startTime":1276.7,"endTime":1279.97,"body":"improving a process, one of the"},{"speaker":"Alicia Butler Pierre","startTime":1280.0,"endTime":1282.94,"body":"things that we will almost"},{"speaker":"Alicia Butler Pierre","startTime":1280.0,"endTime":1282.94,"body":"always look at is what we call"},{"speaker":"Alicia Butler Pierre","startTime":1282.94,"endTime":1288.04,"body":"cycle time. How long does it"},{"speaker":"Alicia Butler Pierre","startTime":1282.94,"endTime":1288.04,"body":"take you to manufacture that"},{"speaker":"Alicia Butler Pierre","startTime":1288.04,"endTime":1291.73,"body":"product? How long does it take"},{"speaker":"Alicia Butler Pierre","startTime":1288.04,"endTime":1291.73,"body":"you to deliver that actual"},{"speaker":"Alicia Butler Pierre","startTime":1291.73,"endTime":1297.67,"body":"service? And is it possible for"},{"speaker":"Alicia Butler Pierre","startTime":1291.73,"endTime":1297.67,"body":"you to shave that down by 10%,"},{"speaker":"Alicia Butler Pierre","startTime":1298.21,"endTime":1302.35,"body":"20%, maybe even in half. So"},{"speaker":"Alicia Butler Pierre","startTime":1298.21,"endTime":1302.35,"body":"that's when you start having"},{"speaker":"Alicia Butler Pierre","startTime":1302.35,"endTime":1306.13,"body":"conversations about automation,"},{"speaker":"Alicia Butler Pierre","startTime":1302.35,"endTime":1306.13,"body":"the incorporation of certain"},{"speaker":"Alicia Butler Pierre","startTime":1306.13,"endTime":1309.16,"body":"technologies, maybe you need to"},{"speaker":"Alicia Butler Pierre","startTime":1306.13,"endTime":1309.16,"body":"upgrade certain equipment that"},{"speaker":"Alicia Butler Pierre","startTime":1309.16,"endTime":1312.16,"body":"you're using as you're producing"},{"speaker":"Alicia Butler Pierre","startTime":1309.16,"endTime":1312.16,"body":"that product or providing that"},{"speaker":"Alicia Butler Pierre","startTime":1312.16,"endTime":1317.74,"body":"service. That's what Lean Six"},{"speaker":"Alicia Butler Pierre","startTime":1312.16,"endTime":1317.74,"body":"Sigma can do for any sized"},{"speaker":"Alicia Butler Pierre","startTime":1317.74,"endTime":1323.05,"body":"business. So I always argue it's"},{"speaker":"Alicia Butler Pierre","startTime":1317.74,"endTime":1323.05,"body":"not just for the big guys, it's"},{"speaker":"Alicia Butler Pierre","startTime":1323.05,"endTime":1328.6,"body":"for all sized businesses."},{"speaker":"Alicia Butler Pierre","startTime":1323.05,"endTime":1328.6,"body":"Unfortunately, not many of us"},{"speaker":"Alicia Butler Pierre","startTime":1328.6,"endTime":1332.65,"body":"smaller business owners actually"},{"speaker":"Alicia Butler Pierre","startTime":1328.6,"endTime":1332.65,"body":"know what it can truly do for"},{"speaker":"Alicia Butler Pierre","startTime":1332.65,"endTime":1333.7,"body":"our companies."},{"speaker":"Darrell Evans","startTime":1334.08,"endTime":1336.6,"body":"Yeah, so many"},{"speaker":"Darrell Evans","startTime":1334.08,"endTime":1336.6,"body":"good things you talked about"},{"speaker":"Darrell Evans","startTime":1336.6,"endTime":1339.39,"body":"there. (a) as a startup, you've"},{"speaker":"Darrell Evans","startTime":1336.6,"endTime":1339.39,"body":"got to go out and get some"},{"speaker":"Darrell Evans","startTime":1339.39,"endTime":1342.15,"body":"sales, you got to prove the"},{"speaker":"Darrell Evans","startTime":1339.39,"endTime":1342.15,"body":"concept. And that's a service"},{"speaker":"Darrell Evans","startTime":1342.15,"endTime":1344.67,"body":"concept, a manufacturing"},{"speaker":"Darrell Evans","startTime":1342.15,"endTime":1344.67,"body":"concept, could be a software"},{"speaker":"Darrell Evans","startTime":1344.67,"endTime":1348.27,"body":"concept. But you got to prove"},{"speaker":"Darrell Evans","startTime":1344.67,"endTime":1348.27,"body":"the concept works. And that you"},{"speaker":"Darrell Evans","startTime":1348.27,"endTime":1352.44,"body":"have a rhythm to acquiring"},{"speaker":"Darrell Evans","startTime":1348.27,"endTime":1352.44,"body":"customers, right? And as you"},{"speaker":"Darrell Evans","startTime":1352.44,"endTime":1355.56,"body":"mentioned, when companies work"},{"speaker":"Darrell Evans","startTime":1352.44,"endTime":1355.56,"body":"with firms like mine, which we"},{"speaker":"Darrell Evans","startTime":1355.56,"endTime":1358.71,"body":"do work with some startups, but,"},{"speaker":"Darrell Evans","startTime":1355.56,"endTime":1358.71,"body":"and of course, a lot of venture"},{"speaker":"Darrell Evans","startTime":1358.71,"endTime":1362.91,"body":"backed startups put 30 to 40% of"},{"speaker":"Darrell Evans","startTime":1358.71,"endTime":1362.91,"body":"that investment into marketing."},{"speaker":"Darrell Evans","startTime":1363.03,"endTime":1366.15,"body":"But you've got to make sure"},{"speaker":"Darrell Evans","startTime":1363.03,"endTime":1366.15,"body":"you've got the systems in place."},{"speaker":"Darrell Evans","startTime":1366.3,"endTime":1369.3,"body":"I heard you say something else I"},{"speaker":"Darrell Evans","startTime":1366.3,"endTime":1369.3,"body":"wanted to touch on. And that is"},{"speaker":"Darrell Evans","startTime":1369.33,"endTime":1372.6,"body":"a phrase that I use, in my own"},{"speaker":"Darrell Evans","startTime":1369.33,"endTime":1372.6,"body":"simple way, without it being a"},{"speaker":"Darrell Evans","startTime":1372.6,"endTime":1376.59,"body":"Lean Six Sigma is, you have to"},{"speaker":"Darrell Evans","startTime":1372.6,"endTime":1376.59,"body":"define how we do it here. Like,"},{"speaker":"Darrell Evans","startTime":1376.59,"endTime":1379.77,"body":"we've got to figure out how we"},{"speaker":"Darrell Evans","startTime":1376.59,"endTime":1379.77,"body":"do it here. And I remember when"},{"speaker":"Darrell Evans","startTime":1379.77,"endTime":1383.37,"body":"the question was asked of me in"},{"speaker":"Darrell Evans","startTime":1379.77,"endTime":1383.37,"body":"2002, my coach, she says, How do"},{"speaker":"Darrell Evans","startTime":1383.37,"endTime":1385.8,"body":"you do it? And I said, How do"},{"speaker":"Darrell Evans","startTime":1383.37,"endTime":1385.8,"body":"you do what? She goes,"},{"speaker":"Darrell Evans","startTime":1385.8,"endTime":1388.62,"body":"everything? Let's talk about"},{"speaker":"Darrell Evans","startTime":1385.8,"endTime":1388.62,"body":"that for a little while, right?"},{"speaker":"Darrell Evans","startTime":1388.98,"endTime":1392.01,"body":"I got it because I spent a lot"},{"speaker":"Darrell Evans","startTime":1388.98,"endTime":1392.01,"body":"of years in the Taco Bell System"},{"speaker":"Darrell Evans","startTime":1392.04,"endTime":1395.91,"body":"in the fast food system, for ten"},{"speaker":"Darrell Evans","startTime":1392.04,"endTime":1395.91,"body":"years. And then we all like to"},{"speaker":"Darrell Evans","startTime":1395.91,"endTime":1398.49,"body":"talk about McDonald's when we"},{"speaker":"Darrell Evans","startTime":1395.91,"endTime":1398.49,"body":"talk about processes, and now"},{"speaker":"Darrell Evans","startTime":1398.49,"endTime":1402.0,"body":"today, Amazon is a huge"},{"speaker":"Darrell Evans","startTime":1398.49,"endTime":1402.0,"body":"conversation point around, How"},{"speaker":"Darrell Evans","startTime":1402.0,"endTime":1406.8,"body":"in the world can I order"},{"speaker":"Darrell Evans","startTime":1402.0,"endTime":1406.8,"body":"something today? And they get it"},{"speaker":"Darrell Evans","startTime":1406.8,"endTime":1409.38,"body":"to me anywhere in the world in"},{"speaker":"Darrell Evans","startTime":1406.8,"endTime":1409.38,"body":"two days."},{"speaker":"Alicia Butler Pierre","startTime":1409.41,"endTime":1410.34,"body":"I know."},{"speaker":"Darrell Evans","startTime":1410.78,"endTime":1412.79,"body":"So I love what"},{"speaker":"Darrell Evans","startTime":1410.78,"endTime":1412.79,"body":"you're saying, but, but it's."},{"speaker":"Darrell Evans","startTime":1412.88,"endTime":1415.22,"body":"You've got to prove that you've"},{"speaker":"Darrell Evans","startTime":1412.88,"endTime":1415.22,"body":"got a reason for selling it and"},{"speaker":"Darrell Evans","startTime":1415.22,"endTime":1417.89,"body":"there's demand for it but then"},{"speaker":"Darrell Evans","startTime":1415.22,"endTime":1417.89,"body":"it's about, okay, I love what"},{"speaker":"Darrell Evans","startTime":1417.89,"endTime":1422.09,"body":"you said about shaving off 10%,"},{"speaker":"Darrell Evans","startTime":1417.89,"endTime":1422.09,"body":"15%. Talk to us a little bit"},{"speaker":"Darrell Evans","startTime":1422.09,"endTime":1427.37,"body":"about the financial impact that,"},{"speaker":"Darrell Evans","startTime":1422.09,"endTime":1427.37,"body":"not just whether it's a Lean Six"},{"speaker":"Darrell Evans","startTime":1427.37,"endTime":1430.07,"body":"Sigma approach, but talk about"},{"speaker":"Darrell Evans","startTime":1427.37,"endTime":1430.07,"body":"the impact of taking that 10%,"},{"speaker":"Darrell Evans","startTime":1430.46,"endTime":1434.18,"body":"15%, because I know inside"},{"speaker":"Darrell Evans","startTime":1430.46,"endTime":1434.18,"body":"companies you work with, when"},{"speaker":"Darrell Evans","startTime":1434.18,"endTime":1437.51,"body":"we're gonna make the investment"},{"speaker":"Darrell Evans","startTime":1434.18,"endTime":1437.51,"body":"for a year, what am I making the"},{"speaker":"Darrell Evans","startTime":1437.51,"endTime":1439.34,"body":"investment for? What's the"},{"speaker":"Darrell Evans","startTime":1437.51,"endTime":1439.34,"body":"payoff?"},{"speaker":"Alicia Butler Pierre","startTime":1439.6,"endTime":1441.82,"body":"Oh, that"},{"speaker":"Alicia Butler Pierre","startTime":1439.6,"endTime":1441.82,"body":"is such an insightful question."},{"speaker":"Alicia Butler Pierre","startTime":1441.82,"endTime":1445.9,"body":"Wow. There could be all types of"},{"speaker":"Alicia Butler Pierre","startTime":1441.82,"endTime":1445.9,"body":"payoffs. And you said something"},{"speaker":"Alicia Butler Pierre","startTime":1445.9,"endTime":1449.17,"body":"really important Darrell and"},{"speaker":"Alicia Butler Pierre","startTime":1445.9,"endTime":1449.17,"body":"that is, you make that initial"},{"speaker":"Alicia Butler Pierre","startTime":1449.17,"endTime":1453.22,"body":"investment. And that's exactly"},{"speaker":"Alicia Butler Pierre","startTime":1449.17,"endTime":1453.22,"body":"how, this is The MindShift"},{"speaker":"Alicia Butler Pierre","startTime":1453.22,"endTime":1458.11,"body":"Podcast, right? We have to have"},{"speaker":"Alicia Butler Pierre","startTime":1453.22,"endTime":1458.11,"body":"that mindset. We can't look at"},{"speaker":"Alicia Butler Pierre","startTime":1458.11,"endTime":1463.66,"body":"this as a pure expense. This is"},{"speaker":"Alicia Butler Pierre","startTime":1458.11,"endTime":1463.66,"body":"an investment. And again, you"},{"speaker":"Alicia Butler Pierre","startTime":1463.66,"endTime":1467.17,"body":"have to be in it for the long"},{"speaker":"Alicia Butler Pierre","startTime":1463.66,"endTime":1467.17,"body":"game. You may not see the payoff"},{"speaker":"Alicia Butler Pierre","startTime":1467.47,"endTime":1470.47,"body":"in a couple of weeks, maybe even"},{"speaker":"Alicia Butler Pierre","startTime":1467.47,"endTime":1470.47,"body":"in a few months but it might"},{"speaker":"Alicia Butler Pierre","startTime":1470.47,"endTime":1474.4,"body":"take, again a year, 18 months"},{"speaker":"Alicia Butler Pierre","startTime":1470.47,"endTime":1474.4,"body":"before you actually achieve that"},{"speaker":"Alicia Butler Pierre","startTime":1474.4,"endTime":1477.82,"body":"payoff. And the payoff could"},{"speaker":"Alicia Butler Pierre","startTime":1474.4,"endTime":1477.82,"body":"manifest itself in different"},{"speaker":"Alicia Butler Pierre","startTime":1477.82,"endTime":1481.63,"body":"ways. Honestly, you might make"},{"speaker":"Alicia Butler Pierre","startTime":1477.82,"endTime":1481.63,"body":"an initial investment in let's"},{"speaker":"Alicia Butler Pierre","startTime":1481.63,"endTime":1486.01,"body":"say, upgrading a technology. Oh,"},{"speaker":"Alicia Butler Pierre","startTime":1481.63,"endTime":1486.01,"body":"this is a really good one. So"},{"speaker":"Alicia Butler Pierre","startTime":1486.01,"endTime":1489.94,"body":"with so many of us with the"},{"speaker":"Alicia Butler Pierre","startTime":1486.01,"endTime":1489.94,"body":"outbreak of COVID, we found"},{"speaker":"Alicia Butler Pierre","startTime":1489.94,"endTime":1494.56,"body":"ourselves - it wasn't that many"},{"speaker":"Alicia Butler Pierre","startTime":1489.94,"endTime":1494.56,"body":"of us weren't using digital"},{"speaker":"Alicia Butler Pierre","startTime":1494.56,"endTime":1497.92,"body":"technologies, but we probably"},{"speaker":"Alicia Butler Pierre","startTime":1494.56,"endTime":1497.92,"body":"found ourselves in a position"},{"speaker":"Alicia Butler Pierre","startTime":1497.92,"endTime":1502.42,"body":"where we had to upgrade. So"},{"speaker":"Alicia Butler Pierre","startTime":1497.92,"endTime":1502.42,"body":"whereas you may have had a free"},{"speaker":"Alicia Butler Pierre","startTime":1502.42,"endTime":1507.73,"body":"dropbox account, now you need to"},{"speaker":"Alicia Butler Pierre","startTime":1502.42,"endTime":1507.73,"body":"upgrade to Dropbox for Business,"},{"speaker":"Alicia Butler Pierre","startTime":1508.18,"endTime":1511.33,"body":"or you may have had that free"},{"speaker":"Alicia Butler Pierre","startTime":1508.18,"endTime":1511.33,"body":"Zoom account, now you need to"},{"speaker":"Alicia Butler Pierre","startTime":1511.33,"endTime":1515.92,"body":"upgrade your Zoom account. So"},{"speaker":"Alicia Butler Pierre","startTime":1511.33,"endTime":1515.92,"body":"what happens when you, again,"},{"speaker":"Alicia Butler Pierre","startTime":1515.92,"endTime":1519.04,"body":"you're making this initial"},{"speaker":"Alicia Butler Pierre","startTime":1515.92,"endTime":1519.04,"body":"investment, and the whole point"},{"speaker":"Alicia Butler Pierre","startTime":1519.04,"endTime":1524.41,"body":"is so that you can handle more"},{"speaker":"Alicia Butler Pierre","startTime":1519.04,"endTime":1524.41,"body":"demand, right? But in order to"},{"speaker":"Alicia Butler Pierre","startTime":1524.41,"endTime":1529.03,"body":"handle that demand, you not only"},{"speaker":"Alicia Butler Pierre","startTime":1524.41,"endTime":1529.03,"body":"make the investments in"},{"speaker":"Alicia Butler Pierre","startTime":1529.09,"endTime":1532.75,"body":"upgrading the technologies"},{"speaker":"Alicia Butler Pierre","startTime":1529.09,"endTime":1532.75,"body":"you're using, potentially even"},{"speaker":"Alicia Butler Pierre","startTime":1532.75,"endTime":1537.04,"body":"investing in new or upgrading"},{"speaker":"Alicia Butler Pierre","startTime":1532.75,"endTime":1537.04,"body":"equipment that you may be using."},{"speaker":"Alicia Butler Pierre","startTime":1537.25,"endTime":1541.18,"body":"You may even have to hire more"},{"speaker":"Alicia Butler Pierre","startTime":1537.25,"endTime":1541.18,"body":"people. So your process"},{"speaker":"Alicia Butler Pierre","startTime":1541.18,"endTime":1544.72,"body":"improvements can take shape, can"},{"speaker":"Alicia Butler Pierre","startTime":1541.18,"endTime":1544.72,"body":"touch all of those different"},{"speaker":"Alicia Butler Pierre","startTime":1544.72,"endTime":1549.85,"body":"areas. And what you will find"},{"speaker":"Alicia Butler Pierre","startTime":1544.72,"endTime":1549.85,"body":"is, yes, there's that initial"},{"speaker":"Alicia Butler Pierre","startTime":1550.12,"endTime":1554.47,"body":"investment of capital. But in"},{"speaker":"Alicia Butler Pierre","startTime":1550.12,"endTime":1554.47,"body":"the long term, when you look"},{"speaker":"Alicia Butler Pierre","startTime":1554.47,"endTime":1558.94,"body":"back over the past 12 months,"},{"speaker":"Alicia Butler Pierre","startTime":1554.47,"endTime":1558.94,"body":"you're going to see how much"},{"speaker":"Alicia Butler Pierre","startTime":1558.94,"endTime":1563.53,"body":"more revenue your company"},{"speaker":"Alicia Butler Pierre","startTime":1558.94,"endTime":1563.53,"body":"actually made as a result of"},{"speaker":"Alicia Butler Pierre","startTime":1563.56,"endTime":1569.62,"body":"really picking apart how you do"},{"speaker":"Alicia Butler Pierre","startTime":1563.56,"endTime":1569.62,"body":"things. What's The Darrell Evans"},{"speaker":"Alicia Butler Pierre","startTime":1569.62,"endTime":1574.09,"body":"Way? I love the book The Toyota"},{"speaker":"Alicia Butler Pierre","startTime":1569.62,"endTime":1574.09,"body":"Way by, for example, that's all"},{"speaker":"Alicia Butler Pierre","startTime":1574.09,"endTime":1577.81,"body":"about the lean methodology. So"},{"speaker":"Alicia Butler Pierre","startTime":1574.09,"endTime":1577.81,"body":"for your listeners, it's called"},{"speaker":"Alicia Butler Pierre","startTime":1577.81,"endTime":1582.97,"body":"The Toyota Way by Dr. Jeffrey"},{"speaker":"Alicia Butler Pierre","startTime":1577.81,"endTime":1582.97,"body":"Liker. And it's all about the"},{"speaker":"Alicia Butler Pierre","startTime":1582.97,"endTime":1586.36,"body":"Lean methodology. So I think his"},{"speaker":"Alicia Butler Pierre","startTime":1582.97,"endTime":1586.36,"body":"research is based on 20 to 30"},{"speaker":"Alicia Butler Pierre","startTime":1586.39,"endTime":1591.49,"body":"years of him studying Toyota. So"},{"speaker":"Alicia Butler Pierre","startTime":1586.39,"endTime":1591.49,"body":"instead of The Toyota Way,"},{"speaker":"Alicia Butler Pierre","startTime":1591.49,"endTime":1596.74,"body":"what's The Darrell Evans Way?"},{"speaker":"Alicia Butler Pierre","startTime":1591.49,"endTime":1596.74,"body":"What's the XYZ company way of"},{"speaker":"Alicia Butler Pierre","startTime":1596.74,"endTime":1601.09,"body":"doing certain things? Figure out"},{"speaker":"Alicia Butler Pierre","startTime":1596.74,"endTime":1601.09,"body":"how you can really start to"},{"speaker":"Alicia Butler Pierre","startTime":1601.09,"endTime":1605.44,"body":"shave off the amount of time"},{"speaker":"Alicia Butler Pierre","startTime":1601.09,"endTime":1605.44,"body":"that it takes to, again, produce"},{"speaker":"Alicia Butler Pierre","startTime":1605.47,"endTime":1609.64,"body":"or provide that product or"},{"speaker":"Alicia Butler Pierre","startTime":1605.47,"endTime":1609.64,"body":"service? What investments will"},{"speaker":"Alicia Butler Pierre","startTime":1609.64,"endTime":1614.53,"body":"it take? And how do you measure"},{"speaker":"Alicia Butler Pierre","startTime":1609.64,"endTime":1614.53,"body":"success? That is another key and"},{"speaker":"Alicia Butler Pierre","startTime":1614.53,"endTime":1618.43,"body":"important aspect of doing Lean"},{"speaker":"Alicia Butler Pierre","startTime":1614.53,"endTime":1618.43,"body":"Six Sigma work or any type of"},{"speaker":"Alicia Butler Pierre","startTime":1618.43,"endTime":1622.93,"body":"process improvement initiative."},{"speaker":"Alicia Butler Pierre","startTime":1618.43,"endTime":1622.93,"body":"You want to define what success"},{"speaker":"Alicia Butler Pierre","startTime":1622.93,"endTime":1624.22,"body":"is going to look like."},{"speaker":"Darrell Evans","startTime":1624.43,"endTime":1624.82,"body":"Yeah."},{"speaker":"Alicia Butler Pierre","startTime":1624.84,"endTime":1626.58,"body":"And the"},{"speaker":"Alicia Butler Pierre","startTime":1624.84,"endTime":1626.58,"body":"best way to do that. You know"},{"speaker":"Alicia Butler Pierre","startTime":1626.58,"endTime":1629.16,"body":"how they always say you can't"},{"speaker":"Alicia Butler Pierre","startTime":1626.58,"endTime":1629.16,"body":"improve what doesn't get"},{"speaker":"Alicia Butler Pierre","startTime":1629.16,"endTime":1633.48,"body":"measured, or monitored. So if"},{"speaker":"Alicia Butler Pierre","startTime":1629.16,"endTime":1633.48,"body":"you are looking at, let's say,"},{"speaker":"Alicia Butler Pierre","startTime":1633.48,"endTime":1637.56,"body":"cycle time, it might take you"},{"speaker":"Alicia Butler Pierre","startTime":1633.48,"endTime":1637.56,"body":"originally, when you ordered a"},{"speaker":"Alicia Butler Pierre","startTime":1637.56,"endTime":1642.75,"body":"package on Amazon, it may have"},{"speaker":"Alicia Butler Pierre","startTime":1637.56,"endTime":1642.75,"body":"taken seven days delivery. Now,"},{"speaker":"Alicia Butler Pierre","startTime":1643.26,"endTime":1645.99,"body":"if you have Amazon Prime"},{"speaker":"Alicia Butler Pierre","startTime":1643.26,"endTime":1645.99,"body":"especially, you may get it"},{"speaker":"Alicia Butler Pierre","startTime":1645.99,"endTime":1650.46,"body":"within 24 hours. How did they do"},{"speaker":"Alicia Butler Pierre","startTime":1645.99,"endTime":1650.46,"body":"that? It didn't happen"},{"speaker":"Alicia Butler Pierre","startTime":1650.46,"endTime":1653.52,"body":"overnight, Darrell. It was"},{"speaker":"Alicia Butler Pierre","startTime":1650.46,"endTime":1653.52,"body":"through continuous, you"},{"speaker":"Alicia Butler Pierre","startTime":1653.52,"endTime":1657.03,"body":"mentioned Kaizen. Kaizen is"},{"speaker":"Alicia Butler Pierre","startTime":1653.52,"endTime":1657.03,"body":"Japanese for continuous"},{"speaker":"Alicia Butler Pierre","startTime":1657.03,"endTime":1661.38,"body":"improvement. They continuously"},{"speaker":"Alicia Butler Pierre","startTime":1657.03,"endTime":1661.38,"body":"tweaked and improved these"},{"speaker":"Alicia Butler Pierre","startTime":1661.38,"endTime":1665.91,"body":"processes over an extended"},{"speaker":"Alicia Butler Pierre","startTime":1661.38,"endTime":1665.91,"body":"period of time. And look at"},{"speaker":"Alicia Butler Pierre","startTime":1665.91,"endTime":1669.36,"body":"where they are now. It is the"},{"speaker":"Alicia Butler Pierre","startTime":1665.91,"endTime":1669.36,"body":"largest, if not one of the"},{"speaker":"Alicia Butler Pierre","startTime":1669.36,"endTime":1675.18,"body":"largest companies, in the world."},{"speaker":"Alicia Butler Pierre","startTime":1669.36,"endTime":1675.18,"body":"In the history of business. That"},{"speaker":"Alicia Butler Pierre","startTime":1675.18,"endTime":1678.63,"body":"didn't happen by accident. I'm"},{"speaker":"Alicia Butler Pierre","startTime":1675.18,"endTime":1678.63,"body":"telling you, because I know, I"},{"speaker":"Alicia Butler Pierre","startTime":1678.63,"endTime":1681.72,"body":"know, an executive, a former"},{"speaker":"Alicia Butler Pierre","startTime":1678.63,"endTime":1681.72,"body":"Amazon executive, and he said we"},{"speaker":"Alicia Butler Pierre","startTime":1681.72,"endTime":1684.99,"body":"have a relentless pursuit of"},{"speaker":"Alicia Butler Pierre","startTime":1681.72,"endTime":1684.99,"body":"process improvement."},{"speaker":"Darrell Evans","startTime":1685.23,"endTime":1686.76,"body":"Yeah. It's in"},{"speaker":"Darrell Evans","startTime":1685.23,"endTime":1686.76,"body":"their mission statement,. Just"},{"speaker":"Darrell Evans","startTime":1686.76,"endTime":1689.7,"body":"go to amazon.com and look for"},{"speaker":"Darrell Evans","startTime":1686.76,"endTime":1689.7,"body":"the mission statement. That is"},{"speaker":"Darrell Evans","startTime":1689.73,"endTime":1694.89,"body":"one of their top reasons for"},{"speaker":"Darrell Evans","startTime":1689.73,"endTime":1694.89,"body":"existing, is customer"},{"speaker":"Darrell Evans","startTime":1694.89,"endTime":1697.8,"body":"satisfaction, which in a broad,"},{"speaker":"Darrell Evans","startTime":1694.89,"endTime":1697.8,"body":"and I'm paraphrasing, I don't,"},{"speaker":"Darrell Evans","startTime":1697.8,"endTime":1701.16,"body":"I'm not reading it off their"},{"speaker":"Darrell Evans","startTime":1697.8,"endTime":1701.16,"body":"website, but they are obsessed"},{"speaker":"Darrell Evans","startTime":1701.34,"endTime":1704.37,"body":"about the customer. They obsess"},{"speaker":"Darrell Evans","startTime":1701.34,"endTime":1704.37,"body":"about the customer experience."},{"speaker":"Darrell Evans","startTime":1704.73,"endTime":1708.24,"body":"And to your point about this"},{"speaker":"Darrell Evans","startTime":1704.73,"endTime":1708.24,"body":"process improvement. And I think"},{"speaker":"Darrell Evans","startTime":1708.24,"endTime":1710.7,"body":"for entrepreneurs listening,"},{"speaker":"Darrell Evans","startTime":1708.24,"endTime":1710.7,"body":"there's a word that I'm gonna"},{"speaker":"Darrell Evans","startTime":1710.7,"endTime":1713.25,"body":"throw out, I want you to tell me"},{"speaker":"Darrell Evans","startTime":1710.7,"endTime":1713.25,"body":"what you think about this word,"},{"speaker":"Darrell Evans","startTime":1713.25,"endTime":1717.0,"body":"because it's the word I use. And"},{"speaker":"Darrell Evans","startTime":1713.25,"endTime":1717.0,"body":"that is, what we're looking for"},{"speaker":"Darrell Evans","startTime":1717.06,"endTime":1721.95,"body":"in these areas of improvement"},{"speaker":"Darrell Evans","startTime":1717.06,"endTime":1721.95,"body":"are points of friction. That's"},{"speaker":"Darrell Evans","startTime":1721.95,"endTime":1725.79,"body":"points of friction between us"},{"speaker":"Darrell Evans","startTime":1721.95,"endTime":1725.79,"body":"and our customer. The points of"},{"speaker":"Darrell Evans","startTime":1725.79,"endTime":1728.55,"body":"friction between, from the point"},{"speaker":"Darrell Evans","startTime":1725.79,"endTime":1728.55,"body":"of sale to the point of"},{"speaker":"Darrell Evans","startTime":1728.58,"endTime":1733.32,"body":"delivery, from what kind of"},{"speaker":"Darrell Evans","startTime":1728.58,"endTime":1733.32,"body":"friction are my team members"},{"speaker":"Darrell Evans","startTime":1733.35,"endTime":1737.73,"body":"going through in fulfilling"},{"speaker":"Darrell Evans","startTime":1733.35,"endTime":1737.73,"body":"their job. For example, you used"},{"speaker":"Darrell Evans","startTime":1737.76,"endTime":1740.73,"body":"Zoom. I think Zoom is funny"},{"speaker":"Darrell Evans","startTime":1737.76,"endTime":1740.73,"body":"because everyone got familiar"},{"speaker":"Darrell Evans","startTime":1740.73,"endTime":1745.35,"body":"with, I've been using Zoom since"},{"speaker":"Darrell Evans","startTime":1740.73,"endTime":1745.35,"body":"2015. But the world got awoke to"},{"speaker":"Darrell Evans","startTime":1745.35,"endTime":1749.4,"body":"Zoom in 2020. And that free"},{"speaker":"Darrell Evans","startTime":1745.35,"endTime":1749.4,"body":"account's good for 40 whole"},{"speaker":"Darrell Evans","startTime":1749.4,"endTime":1756.33,"body":"minutes. It's good for 40. You"},{"speaker":"Darrell Evans","startTime":1749.4,"endTime":1756.33,"body":"get to a warning."},{"speaker":"Alicia Butler Pierre","startTime":1756.36,"endTime":1756.93,"body":"All right."},{"speaker":"Darrell Evans","startTime":1758.67,"endTime":1761.58,"body":"Your Dropbox"},{"speaker":"Darrell Evans","startTime":1758.67,"endTime":1761.58,"body":"account is good for all of two"},{"speaker":"Darrell Evans","startTime":1761.76,"endTime":1765.48,"body":"gigabytes or so. You'd be"},{"speaker":"Darrell Evans","startTime":1761.76,"endTime":1765.48,"body":"surprised how many videos it"},{"speaker":"Darrell Evans","startTime":1765.48,"endTime":1767.58,"body":"takes to fill up two gigabytes."},{"speaker":"Darrell Evans","startTime":1765.48,"endTime":1767.58,"body":"Not that many."},{"speaker":"Alicia Butler Pierre","startTime":1769.46,"endTime":1772.61,"body":"That's"},{"speaker":"Alicia Butler Pierre","startTime":1769.46,"endTime":1772.61,"body":"exactly right. And so, so many"},{"speaker":"Alicia Butler Pierre","startTime":1772.61,"endTime":1779.6,"body":"of us, myself included, by the"},{"speaker":"Alicia Butler Pierre","startTime":1772.61,"endTime":1779.6,"body":"way. 2020 was a beast when I"},{"speaker":"Alicia Butler Pierre","startTime":1779.6,"endTime":1783.92,"body":"think of the learning curve. And"},{"speaker":"Alicia Butler Pierre","startTime":1779.6,"endTime":1783.92,"body":"again, Darrell, these"},{"speaker":"Alicia Butler Pierre","startTime":1783.98,"endTime":1788.24,"body":"technologies, my team and I were"},{"speaker":"Alicia Butler Pierre","startTime":1783.98,"endTime":1788.24,"body":"already using, but every single"},{"speaker":"Alicia Butler Pierre","startTime":1788.24,"endTime":1792.35,"body":"one of them required an upgrade."},{"speaker":"Alicia Butler Pierre","startTime":1788.24,"endTime":1792.35,"body":"And that upgrade usually came"},{"speaker":"Alicia Butler Pierre","startTime":1792.35,"endTime":1797.63,"body":"with more features that we had"},{"speaker":"Alicia Butler Pierre","startTime":1792.35,"endTime":1797.63,"body":"to learn. And we had to figure"},{"speaker":"Alicia Butler Pierre","startTime":1797.63,"endTime":1800.54,"body":"out how to integrate these"},{"speaker":"Alicia Butler Pierre","startTime":1797.63,"endTime":1800.54,"body":"different technologies with each"},{"speaker":"Alicia Butler Pierre","startTime":1800.54,"endTime":1804.47,"body":"other, again, from an efficiency"},{"speaker":"Alicia Butler Pierre","startTime":1800.54,"endTime":1804.47,"body":"standpoint, to make sure that"},{"speaker":"Alicia Butler Pierre","startTime":1804.59,"endTime":1807.65,"body":"data connects and flows"},{"speaker":"Alicia Butler Pierre","startTime":1804.59,"endTime":1807.65,"body":"seamlessly between these"},{"speaker":"Alicia Butler Pierre","startTime":1807.65,"endTime":1813.92,"body":"applications. It was a lot! That"},{"speaker":"Alicia Butler Pierre","startTime":1807.65,"endTime":1813.92,"body":"is a great example of how you"},{"speaker":"Alicia Butler Pierre","startTime":1813.92,"endTime":1818.99,"body":"can look at a process and the"},{"speaker":"Alicia Butler Pierre","startTime":1813.92,"endTime":1818.99,"body":"tools and technologies that you"},{"speaker":"Alicia Butler Pierre","startTime":1818.99,"endTime":1823.43,"body":"are using within that process,"},{"speaker":"Alicia Butler Pierre","startTime":1818.99,"endTime":1823.43,"body":"and try to figure out, okay, by"},{"speaker":"Alicia Butler Pierre","startTime":1823.43,"endTime":1827.45,"body":"me doing something as simple as"},{"speaker":"Alicia Butler Pierre","startTime":1823.43,"endTime":1827.45,"body":"upgrading from a free Zoom"},{"speaker":"Alicia Butler Pierre","startTime":1827.45,"endTime":1830.93,"body":"account to a, let's say, pro"},{"speaker":"Alicia Butler Pierre","startTime":1827.45,"endTime":1830.93,"body":"account, or whatever the"},{"speaker":"Alicia Butler Pierre","startTime":1830.93,"endTime":1836.12,"body":"different levels are in Zoom,"},{"speaker":"Alicia Butler Pierre","startTime":1830.93,"endTime":1836.12,"body":"what implications does that have"},{"speaker":"Alicia Butler Pierre","startTime":1836.3,"endTime":1840.62,"body":"on all of these other aspects of"},{"speaker":"Alicia Butler Pierre","startTime":1836.3,"endTime":1840.62,"body":"this overall process or"},{"speaker":"Alicia Butler Pierre","startTime":1840.62,"endTime":1845.24,"body":"workflow? I love the points of"},{"speaker":"Alicia Butler Pierre","startTime":1840.62,"endTime":1845.24,"body":"friction. In the Lean Six Sigma"},{"speaker":"Alicia Butler Pierre","startTime":1845.24,"endTime":1847.94,"body":"world, we refer to them as"},{"speaker":"Alicia Butler Pierre","startTime":1845.24,"endTime":1847.94,"body":"bottlenecks. Where are the"},{"speaker":"Alicia Butler Pierre","startTime":1847.94,"endTime":1851.48,"body":"bottlenecks? Something else you"},{"speaker":"Alicia Butler Pierre","startTime":1847.94,"endTime":1851.48,"body":"said, that's really key Darrell,"},{"speaker":"Alicia Butler Pierre","startTime":1851.48,"endTime":1855.32,"body":"is in talking about customers."},{"speaker":"Alicia Butler Pierre","startTime":1851.48,"endTime":1855.32,"body":"Your customers aren't just the"},{"speaker":"Alicia Butler Pierre","startTime":1855.32,"endTime":1859.07,"body":"people who pay you. Your"},{"speaker":"Alicia Butler Pierre","startTime":1855.32,"endTime":1859.07,"body":"customers are also your, your"},{"speaker":"Alicia Butler Pierre","startTime":1859.07,"endTime":1862.16,"body":"employees, your independent"},{"speaker":"Alicia Butler Pierre","startTime":1859.07,"endTime":1862.16,"body":"contractors that you're working"},{"speaker":"Alicia Butler Pierre","startTime":1862.16,"endTime":1866.15,"body":"with, so when we talk about"},{"speaker":"Alicia Butler Pierre","startTime":1862.16,"endTime":1866.15,"body":"having this relentless pursuit"},{"speaker":"Alicia Butler Pierre","startTime":1866.39,"endTime":1870.74,"body":"for customer satisfaction,"},{"speaker":"Alicia Butler Pierre","startTime":1866.39,"endTime":1870.74,"body":"that's internal and external"},{"speaker":"Alicia Butler Pierre","startTime":1870.74,"endTime":1871.7,"body":"customers."},{"speaker":"Darrell Evans","startTime":1872.2,"endTime":1875.05,"body":"I love that"},{"speaker":"Darrell Evans","startTime":1872.2,"endTime":1875.05,"body":"point. That point couldn't have"},{"speaker":"Darrell Evans","startTime":1875.05,"endTime":1878.29,"body":"been made at any better part of"},{"speaker":"Darrell Evans","startTime":1875.05,"endTime":1878.29,"body":"this conversation about process"},{"speaker":"Darrell Evans","startTime":1878.29,"endTime":1882.16,"body":"improvement because we work, as"},{"speaker":"Darrell Evans","startTime":1878.29,"endTime":1882.16,"body":"entrepreneurs, we really work"},{"speaker":"Darrell Evans","startTime":1882.16,"endTime":1885.52,"body":"for them. Right? If we really"},{"speaker":"Darrell Evans","startTime":1882.16,"endTime":1885.52,"body":"accept the role of an"},{"speaker":"Darrell Evans","startTime":1885.52,"endTime":1889.12,"body":"entrepreneur, it's not enough to"},{"speaker":"Darrell Evans","startTime":1885.52,"endTime":1889.12,"body":"say, Hey, come on to my"},{"speaker":"Darrell Evans","startTime":1889.12,"endTime":1893.26,"body":"company's job site, virtual or"},{"speaker":"Darrell Evans","startTime":1889.12,"endTime":1893.26,"body":"otherwise. And I've got these"},{"speaker":"Darrell Evans","startTime":1893.26,"endTime":1896.17,"body":"things for you to do and I'll"},{"speaker":"Darrell Evans","startTime":1893.26,"endTime":1896.17,"body":"pay you XYZ if you do those"},{"speaker":"Darrell Evans","startTime":1896.17,"endTime":1900.97,"body":"things. The purpose of, I think,"},{"speaker":"Darrell Evans","startTime":1896.17,"endTime":1900.97,"body":"hiring and building a team and"},{"speaker":"Darrell Evans","startTime":1900.97,"endTime":1904.81,"body":"expanding your company with"},{"speaker":"Darrell Evans","startTime":1900.97,"endTime":1904.81,"body":"human capital, is to allow them"},{"speaker":"Darrell Evans","startTime":1904.81,"endTime":1908.2,"body":"a pathway to exhibit their gifts"},{"speaker":"Darrell Evans","startTime":1904.81,"endTime":1908.2,"body":"and talents in alignment with"},{"speaker":"Darrell Evans","startTime":1908.2,"endTime":1910.36,"body":"your bigger broader vision for"},{"speaker":"Darrell Evans","startTime":1908.2,"endTime":1910.36,"body":"your company's purpose and"},{"speaker":"Darrell Evans","startTime":1910.36,"endTime":1913.18,"body":"mission. And I think if you"},{"speaker":"Darrell Evans","startTime":1910.36,"endTime":1913.18,"body":"really understand it that way,"},{"speaker":"Darrell Evans","startTime":1913.33,"endTime":1916.6,"body":"you're really working for them,"},{"speaker":"Darrell Evans","startTime":1913.33,"endTime":1916.6,"body":"to make sure that they have what"},{"speaker":"Darrell Evans","startTime":1916.6,"endTime":1919.72,"body":"they need. So I'm so glad you"},{"speaker":"Darrell Evans","startTime":1916.6,"endTime":1919.72,"body":"brought that up. I tell people"},{"speaker":"Darrell Evans","startTime":1919.72,"endTime":1922.9,"body":"all the time I do one-on-ones"},{"speaker":"Darrell Evans","startTime":1919.72,"endTime":1922.9,"body":"with my team, my key points on"},{"speaker":"Darrell Evans","startTime":1922.9,"endTime":1926.8,"body":"my team. And those one-on-one"},{"speaker":"Darrell Evans","startTime":1922.9,"endTime":1926.8,"body":"meetings are for me to find out"},{"speaker":"Darrell Evans","startTime":1926.8,"endTime":1929.44,"body":"what I need to do for them to"},{"speaker":"Darrell Evans","startTime":1926.8,"endTime":1929.44,"body":"make sure they have job"},{"speaker":"Darrell Evans","startTime":1929.44,"endTime":1933.22,"body":"fulfillment. They can complain"},{"speaker":"Darrell Evans","startTime":1929.44,"endTime":1933.22,"body":"to me, they can tell me what"},{"speaker":"Darrell Evans","startTime":1933.22,"endTime":1937.21,"body":"they've noticed. I'm never going"},{"speaker":"Darrell Evans","startTime":1933.22,"endTime":1937.21,"body":"to be hurt or bitter. But you"},{"speaker":"Darrell Evans","startTime":1937.21,"endTime":1941.56,"body":"know how leaders talk about"},{"speaker":"Darrell Evans","startTime":1937.21,"endTime":1941.56,"body":"having an open door policy. And"},{"speaker":"Darrell Evans","startTime":1941.56,"endTime":1944.38,"body":"now it's virtual. So now it's an"},{"speaker":"Darrell Evans","startTime":1941.56,"endTime":1944.38,"body":"open click on my Zoom link and"},{"speaker":"Darrell Evans","startTime":1944.38,"endTime":1947.5,"body":"book a meeting policy. Nobody"},{"speaker":"Darrell Evans","startTime":1944.38,"endTime":1947.5,"body":"does it in the real world,"},{"speaker":"Darrell Evans","startTime":1947.62,"endTime":1950.71,"body":"because they're afraid to go say"},{"speaker":"Darrell Evans","startTime":1947.62,"endTime":1950.71,"body":"something to the boss, right?"},{"speaker":"Darrell Evans","startTime":1950.74,"endTime":1954.49,"body":"They'd rather be a water cooler"},{"speaker":"Darrell Evans","startTime":1950.74,"endTime":1954.49,"body":"assassinator and assassinate you"},{"speaker":"Darrell Evans","startTime":1954.49,"endTime":1957.31,"body":"at the watercooler. Now, that's"},{"speaker":"Darrell Evans","startTime":1954.49,"endTime":1957.31,"body":"virtual. So that's in the chat"},{"speaker":"Darrell Evans","startTime":1957.31,"endTime":1962.62,"body":"role, or slack channel, or, or"},{"speaker":"Darrell Evans","startTime":1957.31,"endTime":1962.62,"body":"the Discord. I'm telling the"},{"speaker":"Darrell Evans","startTime":1962.62,"endTime":1966.73,"body":"truth, telling the truth. But we"},{"speaker":"Darrell Evans","startTime":1962.62,"endTime":1966.73,"body":"don't allow for that character"},{"speaker":"Darrell Evans","startTime":1966.73,"endTime":1969.97,"body":"assassination. So I open the"},{"speaker":"Darrell Evans","startTime":1966.73,"endTime":1969.97,"body":"door and say, Listen, once a"},{"speaker":"Darrell Evans","startTime":1969.97,"endTime":1972.22,"body":"month, once a quarter, we're"},{"speaker":"Darrell Evans","startTime":1969.97,"endTime":1972.22,"body":"gonna sit down and talk and you"},{"speaker":"Darrell Evans","startTime":1972.22,"endTime":1975.82,"body":"get to come and tell me how you"},{"speaker":"Darrell Evans","startTime":1972.22,"endTime":1975.82,"body":"think we're doing as a company."},{"speaker":"Darrell Evans","startTime":1975.91,"endTime":1979.42,"body":"And if you've seen things, I"},{"speaker":"Darrell Evans","startTime":1975.91,"endTime":1979.42,"body":"want you to share. All that"},{"speaker":"Darrell Evans","startTime":1979.42,"endTime":1981.94,"body":"being said, I want to stay on"},{"speaker":"Darrell Evans","startTime":1979.42,"endTime":1981.94,"body":"this idea of tech, and I'm so,"},{"speaker":"Darrell Evans","startTime":1981.94,"endTime":1984.55,"body":"again, just glad you brought"},{"speaker":"Darrell Evans","startTime":1981.94,"endTime":1984.55,"body":"that up. You talk about tech."},{"speaker":"Darrell Evans","startTime":1984.55,"endTime":1990.16,"body":"It's a big point of friction. We"},{"speaker":"Darrell Evans","startTime":1984.55,"endTime":1990.16,"body":"are 21 months or so into a"},{"speaker":"Darrell Evans","startTime":1990.16,"endTime":1993.34,"body":"pandemic. There's still a lot of"},{"speaker":"Darrell Evans","startTime":1990.16,"endTime":1993.34,"body":"adjustment going on and I love"},{"speaker":"Darrell Evans","startTime":1993.34,"endTime":1996.67,"body":"something I read about you."},{"speaker":"Darrell Evans","startTime":1993.34,"endTime":1996.67,"body":"Talking about this idea of stick"},{"speaker":"Darrell Evans","startTime":1996.67,"endTime":2001.26,"body":"figures and index cards, and how"},{"speaker":"Darrell Evans","startTime":1996.67,"endTime":2001.26,"body":"you like to use strategy used"},{"speaker":"Darrell Evans","startTime":2001.26,"endTime":2004.59,"body":"for integrating low tech with"},{"speaker":"Darrell Evans","startTime":2001.26,"endTime":2004.59,"body":"your high tech. And I just"},{"speaker":"Darrell Evans","startTime":2004.59,"endTime":2007.23,"body":"thought the title of that little"},{"speaker":"Darrell Evans","startTime":2004.59,"endTime":2007.23,"body":"piece was interesting. Let's"},{"speaker":"Darrell Evans","startTime":2007.23,"endTime":2009.06,"body":"talk a little bit about that."},{"speaker":"Darrell Evans","startTime":2007.23,"endTime":2009.06,"body":"What's your methodology around"},{"speaker":"Darrell Evans","startTime":2009.06,"endTime":2009.21,"body":"that?"},{"speaker":"Alicia Butler Pierre","startTime":2009.21,"endTime":2011.19,"body":"Sure. And"},{"speaker":"Alicia Butler Pierre","startTime":2009.21,"endTime":2011.19,"body":"if I may, really quickly,"},{"speaker":"Alicia Butler Pierre","startTime":2011.19,"endTime":2013.98,"body":"Darrell, one more important"},{"speaker":"Alicia Butler Pierre","startTime":2011.19,"endTime":2013.98,"body":"point I'd like to share with"},{"speaker":"Alicia Butler Pierre","startTime":2013.98,"endTime":2018.69,"body":"your listeners about processes."},{"speaker":"Alicia Butler Pierre","startTime":2013.98,"endTime":2018.69,"body":"Always blame the process before"},{"speaker":"Alicia Butler Pierre","startTime":2018.69,"endTime":2023.16,"body":"you blame the people who perform"},{"speaker":"Alicia Butler Pierre","startTime":2018.69,"endTime":2023.16,"body":"that process, right? So if"},{"speaker":"Alicia Butler Pierre","startTime":2023.16,"endTime":2023.67,"body":"something . . ."},{"speaker":"Darrell Evans","startTime":2023.67,"endTime":2025.26,"body":"That hurts,"},{"speaker":"Darrell Evans","startTime":2023.67,"endTime":2025.26,"body":"that's gonna hurt some of 'em,"},{"speaker":"Darrell Evans","startTime":2025.26,"endTime":2026.85,"body":"that's gonna hurt some folks."},{"speaker":"Alicia Butler Pierre","startTime":2026.91,"endTime":2029.94,"body":"It does"},{"speaker":"Alicia Butler Pierre","startTime":2026.91,"endTime":2029.94,"body":"hurt but I'm telling you, you"},{"speaker":"Alicia Butler Pierre","startTime":2029.94,"endTime":2034.05,"body":"and your company will be so much"},{"speaker":"Alicia Butler Pierre","startTime":2029.94,"endTime":2034.05,"body":"better off if you adopt that"},{"speaker":"Alicia Butler Pierre","startTime":2034.05,"endTime":2037.74,"body":"philosophy. Blame the process"},{"speaker":"Alicia Butler Pierre","startTime":2034.05,"endTime":2037.74,"body":"before you blame the people."},{"speaker":"Alicia Butler Pierre","startTime":2037.98,"endTime":2042.12,"body":"Now, with our stick figures. I"},{"speaker":"Alicia Butler Pierre","startTime":2037.98,"endTime":2042.12,"body":"have some here with me, Darrell."},{"speaker":"Alicia Butler Pierre","startTime":2042.15,"endTime":2045.87,"body":"I'm holding up, I'm holding up a"},{"speaker":"Alicia Butler Pierre","startTime":2042.15,"endTime":2045.87,"body":"stick figure. And it has a"},{"speaker":"Alicia Butler Pierre","startTime":2045.87,"endTime":2050.01,"body":"laminate surface. And it's so"},{"speaker":"Alicia Butler Pierre","startTime":2045.87,"endTime":2050.01,"body":"funny, because even in the"},{"speaker":"Alicia Butler Pierre","startTime":2050.01,"endTime":2055.35,"body":"production of these, there's a"},{"speaker":"Alicia Butler Pierre","startTime":2050.01,"endTime":2055.35,"body":"delay, because the companies"},{"speaker":"Alicia Butler Pierre","startTime":2055.35,"endTime":2058.41,"body":"that I usually get to help me"},{"speaker":"Alicia Butler Pierre","startTime":2055.35,"endTime":2058.41,"body":"produce these stick figures,"},{"speaker":"Alicia Butler Pierre","startTime":2058.62,"endTime":2064.14,"body":"there's a backlog on lamination"},{"speaker":"Alicia Butler Pierre","startTime":2058.62,"endTime":2064.14,"body":"sheets. So . . ."},{"speaker":"Darrell Evans","startTime":2064.14,"endTime":2065.52,"body":"Oh! And that's"},{"speaker":"Darrell Evans","startTime":2064.14,"endTime":2065.52,"body":"another topic I want to talk"},{"speaker":"Darrell Evans","startTime":2065.52,"endTime":2067.71,"body":"about. Our supply chain"},{"speaker":"Darrell Evans","startTime":2065.52,"endTime":2067.71,"body":"challenges and we're gonna come"},{"speaker":"Darrell Evans","startTime":2067.71,"endTime":2068.46,"body":"right back to that."},{"speaker":"Alicia Butler Pierre","startTime":2069.8,"endTime":2073.22,"body":"So really"},{"speaker":"Alicia Butler Pierre","startTime":2069.8,"endTime":2073.22,"body":"quickly, for those who maybe"},{"speaker":"Alicia Butler Pierre","startTime":2073.22,"endTime":2075.8,"body":"don't have the benefit of"},{"speaker":"Alicia Butler Pierre","startTime":2073.22,"endTime":2075.8,"body":"actually seeing what Darrell and"},{"speaker":"Alicia Butler Pierre","startTime":2075.8,"endTime":2079.88,"body":"I are looking at right now, but"},{"speaker":"Alicia Butler Pierre","startTime":2075.8,"endTime":2079.88,"body":"I want you to envision, whether"},{"speaker":"Alicia Butler Pierre","startTime":2079.88,"endTime":2084.05,"body":"you're starting a new project in"},{"speaker":"Alicia Butler Pierre","startTime":2079.88,"endTime":2084.05,"body":"your company, or you are trying"},{"speaker":"Alicia Butler Pierre","startTime":2084.05,"endTime":2088.22,"body":"to put some, some structure to"},{"speaker":"Alicia Butler Pierre","startTime":2084.05,"endTime":2088.22,"body":"the chaos that you may be"},{"speaker":"Alicia Butler Pierre","startTime":2088.22,"endTime":2092.39,"body":"experiencing right now as a"},{"speaker":"Alicia Butler Pierre","startTime":2088.22,"endTime":2092.39,"body":"result of fast growth and this"},{"speaker":"Alicia Butler Pierre","startTime":2092.39,"endTime":2096.5,"body":"demand that's just exploded for"},{"speaker":"Alicia Butler Pierre","startTime":2092.39,"endTime":2096.5,"body":"your company. So one of the"},{"speaker":"Alicia Butler Pierre","startTime":2096.5,"endTime":2100.61,"body":"first things that I recommend"},{"speaker":"Alicia Butler Pierre","startTime":2096.5,"endTime":2100.61,"body":"for your listeners, Darrell, is"},{"speaker":"Alicia Butler Pierre","startTime":2100.61,"endTime":2104.99,"body":"that they take index cards, and"},{"speaker":"Alicia Butler Pierre","startTime":2100.61,"endTime":2104.99,"body":"so I'm holding up some examples"},{"speaker":"Alicia Butler Pierre","startTime":2104.99,"endTime":2110.06,"body":"here. You want to take index"},{"speaker":"Alicia Butler Pierre","startTime":2104.99,"endTime":2110.06,"body":"cards and write down an"},{"speaker":"Alicia Butler Pierre","startTime":2110.06,"endTime":2113.99,"body":"individual task or activity that"},{"speaker":"Alicia Butler Pierre","startTime":2110.06,"endTime":2113.99,"body":"needs to be performed in your"},{"speaker":"Alicia Butler Pierre","startTime":2113.99,"endTime":2119.09,"body":"company. No matter how mundane"},{"speaker":"Alicia Butler Pierre","startTime":2113.99,"endTime":2119.09,"body":"or how complex, you want to"},{"speaker":"Alicia Butler Pierre","startTime":2119.12,"endTime":2122.15,"body":"think about things that you're"},{"speaker":"Alicia Butler Pierre","startTime":2119.12,"endTime":2122.15,"body":"doing, whether it's on a daily,"},{"speaker":"Alicia Butler Pierre","startTime":2122.15,"endTime":2126.59,"body":"weekly, monthly, quarterly,"},{"speaker":"Alicia Butler Pierre","startTime":2122.15,"endTime":2126.59,"body":"annual basis. Get all of that"},{"speaker":"Alicia Butler Pierre","startTime":2126.59,"endTime":2130.55,"body":"information out of your head and"},{"speaker":"Alicia Butler Pierre","startTime":2126.59,"endTime":2130.55,"body":"onto these individual index"},{"speaker":"Alicia Butler Pierre","startTime":2130.55,"endTime":2134.84,"body":"cards. What's going to happen?"},{"speaker":"Alicia Butler Pierre","startTime":2130.55,"endTime":2134.84,"body":"Don't be surprised if you have"},{"speaker":"Alicia Butler Pierre","startTime":2134.9,"endTime":2139.07,"body":"300 or more index cards. I'm not"},{"speaker":"Alicia Butler Pierre","startTime":2134.9,"endTime":2139.07,"body":"kidding. When you really start"},{"speaker":"Alicia Butler Pierre","startTime":2139.07,"endTime":2142.94,"body":"to really wrack your brain and"},{"speaker":"Alicia Butler Pierre","startTime":2139.07,"endTime":2142.94,"body":"think about all of the things"},{"speaker":"Alicia Butler Pierre","startTime":2142.94,"endTime":2146.06,"body":"that you and everyone else on"},{"speaker":"Alicia Butler Pierre","startTime":2142.94,"endTime":2146.06,"body":"your team is doing, definitely"},{"speaker":"Alicia Butler Pierre","startTime":2146.06,"endTime":2149.84,"body":"get your team members involved"},{"speaker":"Alicia Butler Pierre","startTime":2146.06,"endTime":2149.84,"body":"in this exercise, you are going"},{"speaker":"Alicia Butler Pierre","startTime":2149.84,"endTime":2154.91,"body":"to be absolutely amazed at just"},{"speaker":"Alicia Butler Pierre","startTime":2149.84,"endTime":2154.91,"body":"how much work you're doing. And"},{"speaker":"Alicia Butler Pierre","startTime":2154.91,"endTime":2158.69,"body":"it's going to probably help you"},{"speaker":"Alicia Butler Pierre","startTime":2154.91,"endTime":2158.69,"body":"understand why you may feel as"},{"speaker":"Alicia Butler Pierre","startTime":2158.69,"endTime":2161.15,"body":"though you're constantly running"},{"speaker":"Alicia Butler Pierre","startTime":2158.69,"endTime":2161.15,"body":"around like a chicken with its"},{"speaker":"Alicia Butler Pierre","startTime":2161.0,"endTime":2166.88,"body":"But then the next thing that I"},{"speaker":"Alicia Butler Pierre","startTime":2161.0,"endTime":2166.88,"body":"want you to consider doing is"},{"speaker":"Alicia Butler Pierre","startTime":2161.15,"endTime":2161.93,"body":"head cut off."},{"speaker":"Alicia Butler Pierre","startTime":2166.91,"endTime":2170.66,"body":"look at all of those different"},{"speaker":"Alicia Butler Pierre","startTime":2166.91,"endTime":2170.66,"body":"activities that you have written"},{"speaker":"Alicia Butler Pierre","startTime":2170.66,"endTime":2175.04,"body":"on these individual index cards,"},{"speaker":"Alicia Butler Pierre","startTime":2170.66,"endTime":2175.04,"body":"spread it out over a large flat"},{"speaker":"Alicia Butler Pierre","startTime":2175.04,"endTime":2178.79,"body":"surface, usually a table. The"},{"speaker":"Alicia Butler Pierre","startTime":2175.04,"endTime":2178.79,"body":"reason I don't recommend post it"},{"speaker":"Alicia Butler Pierre","startTime":2178.79,"endTime":2183.02,"body":"notes is because over time post"},{"speaker":"Alicia Butler Pierre","startTime":2178.79,"endTime":2183.02,"body":"notes, the adhesiveness, you"},{"speaker":"Alicia Butler Pierre","startTime":2183.02,"endTime":2186.56,"body":"know, it starts to wear off. But"},{"speaker":"Alicia Butler Pierre","startTime":2183.02,"endTime":2186.56,"body":"index cards are a lot more"},{"speaker":"Alicia Butler Pierre","startTime":2186.56,"endTime":2191.03,"body":"durable than sticky notes. But I"},{"speaker":"Alicia Butler Pierre","startTime":2186.56,"endTime":2191.03,"body":"want you to start to group"},{"speaker":"Alicia Butler Pierre","startTime":2191.39,"endTime":2194.93,"body":"activities that are similar in"},{"speaker":"Alicia Butler Pierre","startTime":2191.39,"endTime":2194.93,"body":"nature, you're going to group"},{"speaker":"Alicia Butler Pierre","startTime":2194.93,"endTime":2199.7,"body":"those together into columns"},{"speaker":"Alicia Butler Pierre","startTime":2194.93,"endTime":2199.7,"body":"across this large table that you"},{"speaker":"Alicia Butler Pierre","startTime":2199.7,"endTime":2204.02,"body":"have. So in the example that I'm"},{"speaker":"Alicia Butler Pierre","startTime":2199.7,"endTime":2204.02,"body":"showing right now, in the video,"},{"speaker":"Alicia Butler Pierre","startTime":2204.47,"endTime":2209.87,"body":"I have activities, A1, A2 and"},{"speaker":"Alicia Butler Pierre","startTime":2204.47,"endTime":2209.87,"body":"A3. So naturally, I'm going to"},{"speaker":"Alicia Butler Pierre","startTime":2209.87,"endTime":2213.38,"body":"say all of these belong in one"},{"speaker":"Alicia Butler Pierre","startTime":2209.87,"endTime":2213.38,"body":"column, because they all start"},{"speaker":"Alicia Butler Pierre","startTime":2213.38,"endTime":2217.73,"body":"with the letter A. Well, then I"},{"speaker":"Alicia Butler Pierre","startTime":2213.38,"endTime":2217.73,"body":"want you to place a blank index"},{"speaker":"Alicia Butler Pierre","startTime":2217.73,"endTime":2223.97,"body":"card above that grouping of"},{"speaker":"Alicia Butler Pierre","startTime":2217.73,"endTime":2223.97,"body":"similar tasks or activities, and"},{"speaker":"Alicia Butler Pierre","startTime":2223.97,"endTime":2228.56,"body":"I want you to assign it the name"},{"speaker":"Alicia Butler Pierre","startTime":2223.97,"endTime":2228.56,"body":"of a department. If you're doing"},{"speaker":"Alicia Butler Pierre","startTime":2228.56,"endTime":2231.92,"body":"this at a project level, you"},{"speaker":"Alicia Butler Pierre","startTime":2228.56,"endTime":2231.92,"body":"would just say, Okay, well, this"},{"speaker":"Alicia Butler Pierre","startTime":2231.92,"endTime":2235.19,"body":"particular grouping of"},{"speaker":"Alicia Butler Pierre","startTime":2231.92,"endTime":2235.19,"body":"activities has to do with the"},{"speaker":"Alicia Butler Pierre","startTime":2235.19,"endTime":2239.39,"body":"communication section of the"},{"speaker":"Alicia Butler Pierre","startTime":2235.19,"endTime":2239.39,"body":"project. Or if we're doing this"},{"speaker":"Alicia Butler Pierre","startTime":2239.39,"endTime":2243.08,"body":"at the company level, you might"},{"speaker":"Alicia Butler Pierre","startTime":2239.39,"endTime":2243.08,"body":"say, you know, collectively,"},{"speaker":"Alicia Butler Pierre","startTime":2243.08,"endTime":2246.14,"body":"these particular activities"},{"speaker":"Alicia Butler Pierre","startTime":2243.08,"endTime":2246.14,"body":"would represent our accounting"},{"speaker":"Alicia Butler Pierre","startTime":2246.14,"endTime":2250.07,"body":"department or our technology"},{"speaker":"Alicia Butler Pierre","startTime":2246.14,"endTime":2250.07,"body":"department, our marketing"},{"speaker":"Alicia Butler Pierre","startTime":2250.07,"endTime":2254.54,"body":"department, sales, so forth and"},{"speaker":"Alicia Butler Pierre","startTime":2250.07,"endTime":2254.54,"body":"so on. Then I want you to look"},{"speaker":"Alicia Butler Pierre","startTime":2254.54,"endTime":2259.73,"body":"at each column of information."},{"speaker":"Alicia Butler Pierre","startTime":2254.54,"endTime":2259.73,"body":"So imagine you have these index"},{"speaker":"Alicia Butler Pierre","startTime":2259.73,"endTime":2264.56,"body":"cards that have been organized"},{"speaker":"Alicia Butler Pierre","startTime":2259.73,"endTime":2264.56,"body":"or grouped into columns along"},{"speaker":"Alicia Butler Pierre","startTime":2264.56,"endTime":2269.57,"body":"the table, you've assigned a"},{"speaker":"Alicia Butler Pierre","startTime":2264.56,"endTime":2269.57,"body":"department name to each of those"},{"speaker":"Alicia Butler Pierre","startTime":2269.57,"endTime":2273.71,"body":"groupings, and now I want you to"},{"speaker":"Alicia Butler Pierre","startTime":2269.57,"endTime":2273.71,"body":"look at each column"},{"speaker":"Alicia Butler Pierre","startTime":2273.74,"endTime":2277.79,"body":"individually. And you're going"},{"speaker":"Alicia Butler Pierre","startTime":2273.74,"endTime":2277.79,"body":"to take a stick figure, like"},{"speaker":"Alicia Butler Pierre","startTime":2277.79,"endTime":2282.29,"body":"what I have here. And you're"},{"speaker":"Alicia Butler Pierre","startTime":2277.79,"endTime":2282.29,"body":"going to say, Well, ideally,"},{"speaker":"Alicia Butler Pierre","startTime":2282.29,"endTime":2286.22,"body":"here's the key, Darrell."},{"speaker":"Alicia Butler Pierre","startTime":2282.29,"endTime":2286.22,"body":"Ideally, in a perfect world, if"},{"speaker":"Alicia Butler Pierre","startTime":2286.22,"endTime":2290.57,"body":"you had access to all of the"},{"speaker":"Alicia Butler Pierre","startTime":2286.22,"endTime":2290.57,"body":"resources that you needed, money"},{"speaker":"Alicia Butler Pierre","startTime":2290.57,"endTime":2295.04,"body":"is not an issue. If you had"},{"speaker":"Alicia Butler Pierre","startTime":2290.57,"endTime":2295.04,"body":"access to all of those financial"},{"speaker":"Alicia Butler Pierre","startTime":2295.04,"endTime":2300.59,"body":"resources, who ideally should"},{"speaker":"Alicia Butler Pierre","startTime":2295.04,"endTime":2300.59,"body":"perform, in this example, task"},{"speaker":"Alicia Butler Pierre","startTime":2300.74,"endTime":2305.54,"body":"C1. Is it the CEO? You may be"},{"speaker":"Alicia Butler Pierre","startTime":2300.74,"endTime":2305.54,"body":"doing this today, Darrell, but"},{"speaker":"Alicia Butler Pierre","startTime":2305.81,"endTime":2309.29,"body":"should Darrell really be doing"},{"speaker":"Alicia Butler Pierre","startTime":2305.81,"endTime":2309.29,"body":"this? Or should it be the"},{"speaker":"Alicia Butler Pierre","startTime":2309.29,"endTime":2313.07,"body":"bookkeeper? Should it be a"},{"speaker":"Alicia Butler Pierre","startTime":2309.29,"endTime":2313.07,"body":"future office manager? Should it"},{"speaker":"Alicia Butler Pierre","startTime":2313.07,"endTime":2317.45,"body":"be a general manager? Should it"},{"speaker":"Alicia Butler Pierre","startTime":2313.07,"endTime":2317.45,"body":"be a COO? Should it be the Chief"},{"speaker":"Alicia Butler Pierre","startTime":2317.45,"endTime":2321.11,"body":"Financial Officer? You want to"},{"speaker":"Alicia Butler Pierre","startTime":2317.45,"endTime":2321.11,"body":"start to get into the habit of"},{"speaker":"Alicia Butler Pierre","startTime":2321.11,"endTime":2325.76,"body":"figuring out who ideally should"},{"speaker":"Alicia Butler Pierre","startTime":2321.11,"endTime":2325.76,"body":"perform this work. And the"},{"speaker":"Alicia Butler Pierre","startTime":2325.76,"endTime":2329.36,"body":"reason my stick figures have a"},{"speaker":"Alicia Butler Pierre","startTime":2325.76,"endTime":2329.36,"body":"laminate surface is so that you"},{"speaker":"Alicia Butler Pierre","startTime":2329.36,"endTime":2332.72,"body":"can, this is when you start"},{"speaker":"Alicia Butler Pierre","startTime":2329.36,"endTime":2332.72,"body":"having discussions with your"},{"speaker":"Alicia Butler Pierre","startTime":2332.72,"endTime":2335.84,"body":"team and your, there's usually"},{"speaker":"Alicia Butler Pierre","startTime":2332.72,"endTime":2335.84,"body":"some, it's always healthy"},{"speaker":"Alicia Butler Pierre","startTime":2335.84,"endTime":2338.9,"body":"discussion around well, you know"},{"speaker":"Alicia Butler Pierre","startTime":2335.84,"endTime":2338.9,"body":"what, I really shouldn't be"},{"speaker":"Alicia Butler Pierre","startTime":2338.9,"endTime":2342.56,"body":"doing this, this really should"},{"speaker":"Alicia Butler Pierre","startTime":2338.9,"endTime":2342.56,"body":"be the person who would be in"},{"speaker":"Alicia Butler Pierre","startTime":2342.56,"endTime":2345.89,"body":"charge of business development."},{"speaker":"Alicia Butler Pierre","startTime":2342.56,"endTime":2345.89,"body":"So this would be a director of"},{"speaker":"Alicia Butler Pierre","startTime":2345.89,"endTime":2351.83,"body":"business development position."},{"speaker":"Alicia Butler Pierre","startTime":2345.89,"endTime":2351.83,"body":"And so if, for those positions"},{"speaker":"Alicia Butler Pierre","startTime":2351.83,"endTime":2355.1,"body":"that are already filled, for"},{"speaker":"Alicia Butler Pierre","startTime":2351.83,"endTime":2355.1,"body":"those resources that you already"},{"speaker":"Alicia Butler Pierre","startTime":2355.1,"endTime":2358.55,"body":"have as a part of your team, you"},{"speaker":"Alicia Butler Pierre","startTime":2355.1,"endTime":2358.55,"body":"would simply write the name of"},{"speaker":"Alicia Butler Pierre","startTime":2358.55,"endTime":2361.94,"body":"that person's position, not the"},{"speaker":"Alicia Butler Pierre","startTime":2358.55,"endTime":2361.94,"body":"person's name, but the name of"},{"speaker":"Alicia Butler Pierre","startTime":2361.94,"endTime":2365.99,"body":"that person's position, in"},{"speaker":"Alicia Butler Pierre","startTime":2361.94,"endTime":2365.99,"body":"black. And so whenever you see a"},{"speaker":"Alicia Butler Pierre","startTime":2365.99,"endTime":2369.08,"body":"person's position written in"},{"speaker":"Alicia Butler Pierre","startTime":2365.99,"endTime":2369.08,"body":"black, that's to visually"},{"speaker":"Alicia Butler Pierre","startTime":2369.08,"endTime":2372.74,"body":"demonstrate, okay, this is a"},{"speaker":"Alicia Butler Pierre","startTime":2369.08,"endTime":2372.74,"body":"position we've identified. It's"},{"speaker":"Alicia Butler Pierre","startTime":2372.74,"endTime":2376.1,"body":"filled, someone's already"},{"speaker":"Alicia Butler Pierre","startTime":2372.74,"endTime":2376.1,"body":"performing that work and"},{"speaker":"Alicia Butler Pierre","startTime":2376.1,"endTime":2379.64,"body":"performing and functioning in"},{"speaker":"Alicia Butler Pierre","startTime":2376.1,"endTime":2379.64,"body":"that role. If you see something"},{"speaker":"Alicia Butler Pierre","startTime":2379.64,"endTime":2383.45,"body":"written in blue, that's an"},{"speaker":"Alicia Butler Pierre","startTime":2379.64,"endTime":2383.45,"body":"indicator that that is work that"},{"speaker":"Alicia Butler Pierre","startTime":2383.45,"endTime":2387.95,"body":"you've outsourced to someone"},{"speaker":"Alicia Butler Pierre","startTime":2383.45,"endTime":2387.95,"body":"else. So we have this big, huge"},{"speaker":"Alicia Butler Pierre","startTime":2387.95,"endTime":2391.85,"body":"gig economy, right. So a lot of"},{"speaker":"Alicia Butler Pierre","startTime":2387.95,"endTime":2391.85,"body":"us may outsource, for example,"},{"speaker":"Alicia Butler Pierre","startTime":2391.85,"endTime":2397.19,"body":"graphic design work, or we may"},{"speaker":"Alicia Butler Pierre","startTime":2391.85,"endTime":2397.19,"body":"outsource editing work, whether"},{"speaker":"Alicia Butler Pierre","startTime":2397.19,"endTime":2400.88,"body":"it's editing a podcast or"},{"speaker":"Alicia Butler Pierre","startTime":2397.19,"endTime":2400.88,"body":"editing a video. And then if you"},{"speaker":"Alicia Butler Pierre","startTime":2400.88,"endTime":2403.97,"body":"write something in red, if you"},{"speaker":"Alicia Butler Pierre","startTime":2400.88,"endTime":2403.97,"body":"write the name of that position"},{"speaker":"Alicia Butler Pierre","startTime":2403.97,"endTime":2407.51,"body":"in red, that's to visually"},{"speaker":"Alicia Butler Pierre","startTime":2403.97,"endTime":2407.51,"body":"indicate this is a position"},{"speaker":"Alicia Butler Pierre","startTime":2407.51,"endTime":2410.48,"body":"we've identified, but it's"},{"speaker":"Alicia Butler Pierre","startTime":2407.51,"endTime":2410.48,"body":"vacant."},{"speaker":"Alicia Butler Pierre","startTime":2411.89,"endTime":2415.31,"body":"And that's when you're going to"},{"speaker":"Alicia Butler Pierre","startTime":2411.89,"endTime":2415.31,"body":"take all of that information,"},{"speaker":"Alicia Butler Pierre","startTime":2415.31,"endTime":2418.94,"body":"Darrell, and believe it or not,"},{"speaker":"Alicia Butler Pierre","startTime":2415.31,"endTime":2418.94,"body":"that's the foundation for how"},{"speaker":"Alicia Butler Pierre","startTime":2418.94,"endTime":2422.12,"body":"you're going to come up with"},{"speaker":"Alicia Butler Pierre","startTime":2418.94,"endTime":2422.12,"body":"your company's job descriptions,"},{"speaker":"Alicia Butler Pierre","startTime":2422.42,"endTime":2425.81,"body":"your company's organizational"},{"speaker":"Alicia Butler Pierre","startTime":2422.42,"endTime":2425.81,"body":"chart. It's going to help you"},{"speaker":"Alicia Butler Pierre","startTime":2425.81,"endTime":2430.19,"body":"figure out which processes need"},{"speaker":"Alicia Butler Pierre","startTime":2425.81,"endTime":2430.19,"body":"to be documented, and how you're"},{"speaker":"Alicia Butler Pierre","startTime":2430.19,"endTime":2433.16,"body":"going to document those"},{"speaker":"Alicia Butler Pierre","startTime":2430.19,"endTime":2433.16,"body":"processes. It's also going to"},{"speaker":"Alicia Butler Pierre","startTime":2433.16,"endTime":2436.97,"body":"help you figure out how to best"},{"speaker":"Alicia Butler Pierre","startTime":2433.16,"endTime":2436.97,"body":"organize and structure all of"},{"speaker":"Alicia Butler Pierre","startTime":2436.97,"endTime":2440.03,"body":"your company's records, whether"},{"speaker":"Alicia Butler Pierre","startTime":2436.97,"endTime":2440.03,"body":"you keep most of your records"},{"speaker":"Alicia Butler Pierre","startTime":2440.03,"endTime":2443.36,"body":"digitally electronically, or if"},{"speaker":"Alicia Butler Pierre","startTime":2440.03,"endTime":2443.36,"body":"you have some things that you"},{"speaker":"Alicia Butler Pierre","startTime":2443.36,"endTime":2447.2,"body":"have to keep a physical copy of."},{"speaker":"Alicia Butler Pierre","startTime":2443.36,"endTime":2447.2,"body":"And then also, it helps you"},{"speaker":"Alicia Butler Pierre","startTime":2447.2,"endTime":2451.73,"body":"figure out, what's the best way"},{"speaker":"Alicia Butler Pierre","startTime":2447.2,"endTime":2451.73,"body":"to organize my physical"},{"speaker":"Alicia Butler Pierre","startTime":2451.73,"endTime":2456.56,"body":"workspace. So if you've"},{"speaker":"Alicia Butler Pierre","startTime":2451.73,"endTime":2456.56,"body":"identified, let's say, six major"},{"speaker":"Alicia Butler Pierre","startTime":2456.56,"endTime":2461.3,"body":"departments in your company,"},{"speaker":"Alicia Butler Pierre","startTime":2456.56,"endTime":2461.3,"body":"even for a solopreneur, that"},{"speaker":"Alicia Butler Pierre","startTime":2461.3,"endTime":2464.69,"body":"might be listening to this and"},{"speaker":"Alicia Butler Pierre","startTime":2461.3,"endTime":2464.69,"body":"thinking, Well, I just have my"},{"speaker":"Alicia Butler Pierre","startTime":2464.69,"endTime":2469.13,"body":"home office that I'm working out"},{"speaker":"Alicia Butler Pierre","startTime":2464.69,"endTime":2469.13,"body":"of. It's just me, I don't need"},{"speaker":"Alicia Butler Pierre","startTime":2469.13,"endTime":2473.03,"body":"to do all of this, this is way"},{"speaker":"Alicia Butler Pierre","startTime":2469.13,"endTime":2473.03,"body":"too much. I'm going to push back"},{"speaker":"Alicia Butler Pierre","startTime":2473.27,"endTime":2477.92,"body":"and encourage you to rethink"},{"speaker":"Alicia Butler Pierre","startTime":2473.27,"endTime":2477.92,"body":"that. Because even here, in my"},{"speaker":"Alicia Butler Pierre","startTime":2477.92,"endTime":2481.25,"body":"home office, I have different"},{"speaker":"Alicia Butler Pierre","startTime":2477.92,"endTime":2481.25,"body":"zones, each corner is a"},{"speaker":"Alicia Butler Pierre","startTime":2481.25,"endTime":2484.79,"body":"different zone, Darrell. So in"},{"speaker":"Alicia Butler Pierre","startTime":2481.25,"endTime":2484.79,"body":"one corner, in one corner,"},{"speaker":"Alicia Butler Pierre","startTime":2484.79,"endTime":2488.27,"body":"there's all the sales and"},{"speaker":"Alicia Butler Pierre","startTime":2484.79,"endTime":2488.27,"body":"marketing stuff. In another"},{"speaker":"Alicia Butler Pierre","startTime":2488.27,"endTime":2492.62,"body":"corner, there's my technology"},{"speaker":"Alicia Butler Pierre","startTime":2488.27,"endTime":2492.62,"body":"related information. In another"},{"speaker":"Alicia Butler Pierre","startTime":2492.62,"endTime":2496.19,"body":"corner, I might have all of my"},{"speaker":"Alicia Butler Pierre","startTime":2492.62,"endTime":2496.19,"body":"human resources and some of the"},{"speaker":"Alicia Butler Pierre","startTime":2496.19,"endTime":2499.7,"body":"operational things. And then"},{"speaker":"Alicia Butler Pierre","startTime":2496.19,"endTime":2499.7,"body":"another corner, there's the"},{"speaker":"Alicia Butler Pierre","startTime":2499.7,"endTime":2502.22,"body":"business development, the"},{"speaker":"Alicia Butler Pierre","startTime":2499.7,"endTime":2502.22,"body":"ongoing things that I'm"},{"speaker":"Alicia Butler Pierre","startTime":2502.22,"endTime":2507.56,"body":"constantly working on. So get"},{"speaker":"Alicia Butler Pierre","startTime":2502.22,"endTime":2507.56,"body":"into the habit and the idea of"},{"speaker":"Alicia Butler Pierre","startTime":2507.62,"endTime":2512.12,"body":"organizing everything that"},{"speaker":"Alicia Butler Pierre","startTime":2507.62,"endTime":2512.12,"body":"you're doing in your company's"},{"speaker":"Alicia Butler Pierre","startTime":2512.12,"endTime":2516.98,"body":"back office, around those"},{"speaker":"Alicia Butler Pierre","startTime":2512.12,"endTime":2516.98,"body":"departments. And even when you"},{"speaker":"Alicia Butler Pierre","startTime":2516.98,"endTime":2523.04,"body":"start to use a tool like, like"},{"speaker":"Alicia Butler Pierre","startTime":2516.98,"endTime":2523.04,"body":"Dropbox, or like Asana, Trello,"},{"speaker":"Alicia Butler Pierre","startTime":2523.64,"endTime":2527.87,"body":"monday.com, you don't have to"},{"speaker":"Alicia Butler Pierre","startTime":2523.64,"endTime":2527.87,"body":"think twice about, Oh, my gosh,"},{"speaker":"Alicia Butler Pierre","startTime":2527.87,"endTime":2532.52,"body":"how am I going to even begin to"},{"speaker":"Alicia Butler Pierre","startTime":2527.87,"endTime":2532.52,"body":"organize information using some"},{"speaker":"Alicia Butler Pierre","startTime":2532.52,"endTime":2535.73,"body":"of these different technologies?"},{"speaker":"Alicia Butler Pierre","startTime":2532.52,"endTime":2535.73,"body":"Your very first level of"},{"speaker":"Alicia Butler Pierre","startTime":2535.73,"endTime":2539.93,"body":"organization is always going to"},{"speaker":"Alicia Butler Pierre","startTime":2535.73,"endTime":2539.93,"body":"be those departments that you've"},{"speaker":"Alicia Butler Pierre","startTime":2539.93,"endTime":2545.78,"body":"taken the time to identify as a"},{"speaker":"Alicia Butler Pierre","startTime":2539.93,"endTime":2545.78,"body":"result of using stick figures."},{"speaker":"Darrell Evans","startTime":2545.99,"endTime":2550.1,"body":"Stick figures and"},{"speaker":"Darrell Evans","startTime":2545.99,"endTime":2550.1,"body":"index cards, I love it, it's"},{"speaker":"Darrell Evans","startTime":2550.1,"endTime":2551.39,"body":"almost like a game!"},{"speaker":"Alicia Butler Pierre","startTime":2552.02,"endTime":2552.83,"body":"It is!"},{"speaker":"Darrell Evans","startTime":2553.64,"endTime":2557.6,"body":"You know, I love"},{"speaker":"Darrell Evans","startTime":2553.64,"endTime":2557.6,"body":"the simplicity of that, because"},{"speaker":"Darrell Evans","startTime":2557.66,"endTime":2562.04,"body":"it's easy to go get a $9 a month"},{"speaker":"Darrell Evans","startTime":2557.66,"endTime":2562.04,"body":"account for Asana for your 10"},{"speaker":"Darrell Evans","startTime":2562.04,"endTime":2566.3,"body":"people. I always say that it's"},{"speaker":"Darrell Evans","startTime":2562.04,"endTime":2566.3,"body":"easy to buy tech today. But it's"},{"speaker":"Darrell Evans","startTime":2566.3,"endTime":2568.43,"body":"even easier to become"},{"speaker":"Darrell Evans","startTime":2566.3,"endTime":2568.43,"body":"overwhelmed once you open the"},{"speaker":"Darrell Evans","startTime":2568.43,"endTime":2569.09,"body":"door to the tech."},{"speaker":"Alicia Butler Pierre","startTime":2569.09,"endTime":2569.84,"body":"Oh my"},{"speaker":"Alicia Butler Pierre","startTime":2569.09,"endTime":2569.84,"body":"gosh."},{"speaker":"Darrell Evans","startTime":2569.87,"endTime":2573.44,"body":"Because if you"},{"speaker":"Darrell Evans","startTime":2569.87,"endTime":2573.44,"body":"don't have a plan. You know, so"},{"speaker":"Darrell Evans","startTime":2573.47,"endTime":2575.84,"body":"Alicia, I just want to kind of"},{"speaker":"Darrell Evans","startTime":2573.47,"endTime":2575.84,"body":"backtrack on a little bit just"},{"speaker":"Darrell Evans","startTime":2575.84,"endTime":2578.45,"body":"to add some layers to what you"},{"speaker":"Darrell Evans","startTime":2575.84,"endTime":2578.45,"body":"just described, right?"},{"speaker":"Darrell Evans","startTime":2578.45,"endTime":2581.39,"body":"The first thing"},{"speaker":"Darrell Evans","startTime":2578.45,"endTime":2581.39,"body":"you talked about, is this idea"},{"speaker":"Alicia Butler Pierre","startTime":2578.48,"endTime":2578.57,"body":"Okay."},{"speaker":"Alicia Butler Pierre","startTime":2581.42,"endTime":2586.43,"body":"of, you didn't say it, but you"},{"speaker":"Alicia Butler Pierre","startTime":2581.42,"endTime":2586.43,"body":"need to set some time aside and"},{"speaker":"Alicia Butler Pierre","startTime":2586.43,"endTime":2589.61,"body":"just brain dump, right? Whether"},{"speaker":"Alicia Butler Pierre","startTime":2586.43,"endTime":2589.61,"body":"that's you as a sole"},{"speaker":"Alicia Butler Pierre","startTime":2589.61,"endTime":2594.29,"body":"practitioner, or you with your"},{"speaker":"Alicia Butler Pierre","startTime":2589.61,"endTime":2594.29,"body":"team of 5, 25, or whoever those"},{"speaker":"Alicia Butler Pierre","startTime":2594.29,"endTime":2597.8,"body":"key folks are in your company,"},{"speaker":"Alicia Butler Pierre","startTime":2594.29,"endTime":2597.8,"body":"there's got to be a time"},{"speaker":"Alicia Butler Pierre","startTime":2597.8,"endTime":2601.34,"body":"commitment to this brain dump."},{"speaker":"Alicia Butler Pierre","startTime":2597.8,"endTime":2601.34,"body":"And it means no cell phones, no"},{"speaker":"Alicia Butler Pierre","startTime":2601.34,"endTime":2604.85,"body":"computers, no phone calls, no"},{"speaker":"Alicia Butler Pierre","startTime":2601.34,"endTime":2604.85,"body":"customer support. You need time"},{"speaker":"Alicia Butler Pierre","startTime":2604.85,"endTime":2608.33,"body":"to do this work. I know in my"},{"speaker":"Alicia Butler Pierre","startTime":2604.85,"endTime":2608.33,"body":"case, I've set aside hours to do"},{"speaker":"Alicia Butler Pierre","startTime":2608.33,"endTime":2610.31,"body":"this work. I remember the very"},{"speaker":"Alicia Butler Pierre","startTime":2608.33,"endTime":2610.31,"body":"first time I went through an"},{"speaker":"Alicia Butler Pierre","startTime":2610.31,"endTime":2612.8,"body":"exercise similar to this,"},{"speaker":"Alicia Butler Pierre","startTime":2610.31,"endTime":2612.8,"body":"although it wasn't with stick"},{"speaker":"Alicia Butler Pierre","startTime":2612.8,"endTime":2615.35,"body":"figures and index cards,"},{"speaker":"Alicia Butler Pierre","startTime":2612.8,"endTime":2615.35,"body":"although I love the, the way"},{"speaker":"Alicia Butler Pierre","startTime":2615.35,"endTime":2618.17,"body":"that's done. But then it takes"},{"speaker":"Alicia Butler Pierre","startTime":2615.35,"endTime":2618.17,"body":"some time to do this work."},{"speaker":"Alicia Butler Pierre","startTime":2618.17,"endTime":2621.8,"body":"Number two, that's why she said"},{"speaker":"Alicia Butler Pierre","startTime":2618.17,"endTime":2621.8,"body":"earlier, you have to have gone"},{"speaker":"Alicia Butler Pierre","startTime":2621.8,"endTime":2624.83,"body":"and broke a few things, made"},{"speaker":"Alicia Butler Pierre","startTime":2621.8,"endTime":2624.83,"body":"some money, because you can't"},{"speaker":"Alicia Butler Pierre","startTime":2624.83,"endTime":2627.62,"body":"just make up this dream land of"},{"speaker":"Alicia Butler Pierre","startTime":2624.83,"endTime":2627.62,"body":"what you think the company is"},{"speaker":"Alicia Butler Pierre","startTime":2627.62,"endTime":2629.63,"body":"going to look like. Right?"},{"speaker":"Alicia Butler Pierre","startTime":2627.62,"endTime":2629.63,"body":"There's a time for a business"},{"speaker":"Alicia Butler Pierre","startTime":2629.63,"endTime":2632.78,"body":"plan. There's a time for a"},{"speaker":"Alicia Butler Pierre","startTime":2629.63,"endTime":2632.78,"body":"strategic plan. But we're"},{"speaker":"Alicia Butler Pierre","startTime":2632.78,"endTime":2635.3,"body":"talking about now, Oh, here's"},{"speaker":"Alicia Butler Pierre","startTime":2632.78,"endTime":2635.3,"body":"how we do things. Let's"},{"speaker":"Alicia Butler Pierre","startTime":2635.3,"endTime":2637.91,"body":"backtrack on how we actually"},{"speaker":"Alicia Butler Pierre","startTime":2635.3,"endTime":2637.91,"body":"produce the result. How do we"},{"speaker":"Alicia Butler Pierre","startTime":2637.91,"endTime":2640.76,"body":"produce the product? How do we"},{"speaker":"Alicia Butler Pierre","startTime":2637.91,"endTime":2640.76,"body":"sell the thing? How do we handle"},{"speaker":"Alicia Butler Pierre","startTime":2640.76,"endTime":2643.64,"body":"customer support? How did we do"},{"speaker":"Alicia Butler Pierre","startTime":2640.76,"endTime":2643.64,"body":"our ordering? How did we do"},{"speaker":"Alicia Butler Pierre","startTime":2643.64,"endTime":2647.57,"body":"payroll? Now you can say here's"},{"speaker":"Alicia Butler Pierre","startTime":2643.64,"endTime":2647.57,"body":"how we did it and then start to"},{"speaker":"Alicia Butler Pierre","startTime":2647.57,"endTime":2651.02,"body":"look for those - I love what you"},{"speaker":"Alicia Butler Pierre","startTime":2647.57,"endTime":2651.02,"body":"said about, Who should be doing"},{"speaker":"Alicia Butler Pierre","startTime":2651.02,"endTime":2651.5,"body":"this?"},{"speaker":"Alicia Butler Pierre","startTime":2651.86,"endTime":2653.21,"body":"Yes, yes!"},{"speaker":"Darrell Evans","startTime":2653.21,"endTime":2654.56,"body":"Huge distinction,"},{"speaker":"Darrell Evans","startTime":2653.21,"endTime":2654.56,"body":"huge!"},{"speaker":"Alicia Butler Pierre","startTime":2654.59,"endTime":2656.15,"body":"Oh my"},{"speaker":"Alicia Butler Pierre","startTime":2654.59,"endTime":2656.15,"body":"gosh, yes."},{"speaker":"Darrell Evans","startTime":2656.21,"endTime":2657.98,"body":"That's a . . . I"},{"speaker":"Darrell Evans","startTime":2656.21,"endTime":2657.98,"body":"get the chills thinking about"},{"speaker":"Darrell Evans","startTime":2657.98,"endTime":2661.64,"body":"it. But I also want to say one"},{"speaker":"Darrell Evans","startTime":2657.98,"endTime":2661.64,"body":"other thing. It's not who should"},{"speaker":"Darrell Evans","startTime":2661.64,"endTime":2667.25,"body":"be doing it because you don't"},{"speaker":"Darrell Evans","startTime":2661.64,"endTime":2667.25,"body":"want to do it. If it's your"},{"speaker":"Darrell Evans","startTime":2667.25,"endTime":2668.96,"body":"deal, it's your deal, correct?"},{"speaker":"Alicia Butler Pierre","startTime":2668.96,"endTime":2670.64,"body":"That's"},{"speaker":"Alicia Butler Pierre","startTime":2668.96,"endTime":2670.64,"body":"worth repeating Darrell."},{"speaker":"Darrell Evans","startTime":2671.98,"endTime":2674.11,"body":"It's not, not who"},{"speaker":"Darrell Evans","startTime":2671.98,"endTime":2674.11,"body":"should be doing it because you"},{"speaker":"Darrell Evans","startTime":2674.11,"endTime":2678.25,"body":"don't want to do it. But it is"},{"speaker":"Darrell Evans","startTime":2674.11,"endTime":2678.25,"body":"true though that you, you have a"},{"speaker":"Darrell Evans","startTime":2678.25,"endTime":2682.09,"body":"role in the business and as you"},{"speaker":"Darrell Evans","startTime":2678.25,"endTime":2682.09,"body":"expand - what you're saying is"},{"speaker":"Darrell Evans","startTime":2682.12,"endTime":2687.01,"body":"don't plan for where you are,"},{"speaker":"Darrell Evans","startTime":2682.12,"endTime":2687.01,"body":"plan for where you're going,"},{"speaker":"Darrell Evans","startTime":2687.52,"endTime":2690.67,"body":"right? Have a vision for where"},{"speaker":"Darrell Evans","startTime":2687.52,"endTime":2690.67,"body":"you're going. I have to coach"},{"speaker":"Darrell Evans","startTime":2690.67,"endTime":2695.68,"body":"people beyond the present moment"},{"speaker":"Darrell Evans","startTime":2690.67,"endTime":2695.68,"body":"awareness, the present moment"},{"speaker":"Darrell Evans","startTime":2695.68,"endTime":2698.56,"body":"now, present moment revenue,"},{"speaker":"Darrell Evans","startTime":2695.68,"endTime":2698.56,"body":"present m,oment leads, present"},{"speaker":"Darrell Evans","startTime":2698.56,"endTime":2703.42,"body":"moment current size of the team,"},{"speaker":"Darrell Evans","startTime":2698.56,"endTime":2703.42,"body":"present moment awareness of not"},{"speaker":"Darrell Evans","startTime":2703.42,"endTime":2706.9,"body":"sleeping well, all of these"},{"speaker":"Darrell Evans","startTime":2703.42,"endTime":2706.9,"body":"sorts of things. Wayne Gretzky"},{"speaker":"Darrell Evans","startTime":2706.9,"endTime":2709.39,"body":"is where I first heard this"},{"speaker":"Darrell Evans","startTime":2706.9,"endTime":2709.39,"body":"quote and I just love the way he"},{"speaker":"Darrell Evans","startTime":2709.39,"endTime":2712.72,"body":"put it. Wayne Gretzky, Hall of"},{"speaker":"Darrell Evans","startTime":2709.39,"endTime":2712.72,"body":"Fame hockey player. I wasn't a"},{"speaker":"Darrell Evans","startTime":2712.72,"endTime":2715.36,"body":"hockey fan until Vegas, the"},{"speaker":"Darrell Evans","startTime":2712.72,"endTime":2715.36,"body":"Golden Knights came to Las Vegas"},{"speaker":"Darrell Evans","startTime":2715.57,"endTime":2718.96,"body":"but all that being said, I love"},{"speaker":"Darrell Evans","startTime":2715.57,"endTime":2718.96,"body":"what great athletes do and how"},{"speaker":"Darrell Evans","startTime":2718.96,"endTime":2724.12,"body":"they think. And he goes, I don't"},{"speaker":"Darrell Evans","startTime":2718.96,"endTime":2724.12,"body":"play where the puck is, I play"},{"speaker":"Darrell Evans","startTime":2724.12,"endTime":2728.26,"body":"to where it's going. Right? And"},{"speaker":"Darrell Evans","startTime":2724.12,"endTime":2728.26,"body":"so what you're describing is a"},{"speaker":"Darrell Evans","startTime":2728.26,"endTime":2731.74,"body":"very similar idea. And the fact"},{"speaker":"Darrell Evans","startTime":2728.26,"endTime":2731.74,"body":"that, let's plan how we do it"},{"speaker":"Darrell Evans","startTime":2731.74,"endTime":2735.22,"body":"here. And then plan, where are"},{"speaker":"Darrell Evans","startTime":2731.74,"endTime":2735.22,"body":"we going and who is the most"},{"speaker":"Darrell Evans","startTime":2735.22,"endTime":2737.74,"body":"ideal person for that role. So I"},{"speaker":"Darrell Evans","startTime":2735.22,"endTime":2737.74,"body":"just love the distinction. I"},{"speaker":"Darrell Evans","startTime":2737.77,"endTime":2742.21,"body":"just wanted to spend a second on"},{"speaker":"Darrell Evans","startTime":2737.77,"endTime":2742.21,"body":"that. I love the simplicity. I"},{"speaker":"Darrell Evans","startTime":2742.21,"endTime":2746.14,"body":"love the thoughtfulness of it."},{"speaker":"Darrell Evans","startTime":2742.21,"endTime":2746.14,"body":"And again, you're not saying"},{"speaker":"Darrell Evans","startTime":2746.14,"endTime":2749.32,"body":"hey, this is all before you go"},{"speaker":"Darrell Evans","startTime":2746.14,"endTime":2749.32,"body":"open up monday.com, Asana,"},{"speaker":"Darrell Evans","startTime":2749.32,"endTime":2752.47,"body":"Trello, all fantastic tools,"},{"speaker":"Darrell Evans","startTime":2749.32,"endTime":2752.47,"body":"right? We're migrating to"},{"speaker":"Darrell Evans","startTime":2752.47,"endTime":2755.02,"body":"ClickUp, we use Wrike on my"},{"speaker":"Darrell Evans","startTime":2752.47,"endTime":2755.02,"body":"other company. They're all"},{"speaker":"Darrell Evans","startTime":2755.02,"endTime":2758.32,"body":"great, except when you open them"},{"speaker":"Darrell Evans","startTime":2755.02,"endTime":2758.32,"body":"up. They require your"},{"speaker":"Darrell Evans","startTime":2758.32,"endTime":2763.0,"body":"thoughtfulness. They require"},{"speaker":"Darrell Evans","startTime":2758.32,"endTime":2763.0,"body":"your thoughtfulness. She's"},{"speaker":"Darrell Evans","startTime":2763.0,"endTime":2765.97,"body":"saying, get your thoughtfulness"},{"speaker":"Darrell Evans","startTime":2763.0,"endTime":2765.97,"body":"together before you buy the"},{"speaker":"Darrell Evans","startTime":2765.97,"endTime":2766.39,"body":"tech."},{"speaker":"Alicia Butler Pierre","startTime":2766.87,"endTime":2769.87,"body":"Yes. I"},{"speaker":"Alicia Butler Pierre","startTime":2766.87,"endTime":2769.87,"body":"know why you're so successful"},{"speaker":"Alicia Butler Pierre","startTime":2769.87,"endTime":2772.54,"body":"now, Darrell, at what you do,"},{"speaker":"Alicia Butler Pierre","startTime":2769.87,"endTime":2772.54,"body":"not that I didn't know before,"},{"speaker":"Alicia Butler Pierre","startTime":2772.54,"endTime":2776.59,"body":"but just hearing how you are"},{"speaker":"Alicia Butler Pierre","startTime":2772.54,"endTime":2776.59,"body":"able to take what I've just"},{"speaker":"Alicia Butler Pierre","startTime":2776.59,"endTime":2780.4,"body":"described throughout this entire"},{"speaker":"Alicia Butler Pierre","startTime":2776.59,"endTime":2780.4,"body":"interview and really put it in"},{"speaker":"Alicia Butler Pierre","startTime":2780.4,"endTime":2784.39,"body":"layman's terms in much"},{"speaker":"Alicia Butler Pierre","startTime":2780.4,"endTime":2784.39,"body":"friendlier, easier to understand"},{"speaker":"Alicia Butler Pierre","startTime":2784.39,"endTime":2789.64,"body":"terms. So Kudos to you, I wish I"},{"speaker":"Alicia Butler Pierre","startTime":2784.39,"endTime":2789.64,"body":"could follow you up and take you"},{"speaker":"Alicia Butler Pierre","startTime":2789.64,"endTime":2790.54,"body":"on the road with me."},{"speaker":"Darrell Evans","startTime":2790.75,"endTime":2792.88,"body":"I appreciate what"},{"speaker":"Darrell Evans","startTime":2790.75,"endTime":2792.88,"body":"you're saying. And listen, I"},{"speaker":"Darrell Evans","startTime":2792.88,"endTime":2795.7,"body":"tell a lot of people, I'm just a"},{"speaker":"Darrell Evans","startTime":2792.88,"endTime":2795.7,"body":"few years ahead of most people"},{"speaker":"Darrell Evans","startTime":2795.73,"endTime":2799.33,"body":"listening to this show. I'm also"},{"speaker":"Darrell Evans","startTime":2795.73,"endTime":2799.33,"body":"humble in knowing that I don't"},{"speaker":"Darrell Evans","startTime":2799.33,"endTime":2802.3,"body":"always get it right. But what I"},{"speaker":"Darrell Evans","startTime":2799.33,"endTime":2802.3,"body":"do know is that if I make a"},{"speaker":"Darrell Evans","startTime":2802.3,"endTime":2806.17,"body":"mistake, one time, that's my"},{"speaker":"Darrell Evans","startTime":2802.3,"endTime":2806.17,"body":"fault. If I make the mistake,"},{"speaker":"Darrell Evans","startTime":2806.17,"endTime":2808.12,"body":"because I didn't know maybe"},{"speaker":"Darrell Evans","startTime":2806.17,"endTime":2808.12,"body":"that's not my fault. But when I"},{"speaker":"Darrell Evans","startTime":2808.12,"endTime":2811.36,"body":"get the learning and make it"},{"speaker":"Darrell Evans","startTime":2808.12,"endTime":2811.36,"body":"again, that's 100% on me. So I"},{"speaker":"Darrell Evans","startTime":2811.36,"endTime":2814.15,"body":"know that every pressure point,"},{"speaker":"Darrell Evans","startTime":2811.36,"endTime":2814.15,"body":"and I use the word friction,"},{"speaker":"Darrell Evans","startTime":2814.24,"endTime":2817.45,"body":"every time I hit a point of"},{"speaker":"Darrell Evans","startTime":2814.24,"endTime":2817.45,"body":"friction in my businesses, it's"},{"speaker":"Darrell Evans","startTime":2817.48,"endTime":2820.39,"body":"always, and I love what you said"},{"speaker":"Darrell Evans","startTime":2817.48,"endTime":2820.39,"body":"earlier, too about, don't blame"},{"speaker":"Darrell Evans","startTime":2820.39,"endTime":2825.7,"body":"the person, blame the process."},{"speaker":"Darrell Evans","startTime":2820.39,"endTime":2825.7,"body":"See, if we look at the process,"},{"speaker":"Darrell Evans","startTime":2825.94,"endTime":2831.82,"body":"the customer is upset about XY"},{"speaker":"Darrell Evans","startTime":2825.94,"endTime":2831.82,"body":"or Z. They go back to, not the"},{"speaker":"Darrell Evans","startTime":2831.82,"endTime":2835.99,"body":"person who executed the thing."},{"speaker":"Darrell Evans","startTime":2831.82,"endTime":2835.99,"body":"But was there a system? Because"},{"speaker":"Darrell Evans","startTime":2835.99,"endTime":2839.17,"body":"I always say that companies"},{"speaker":"Darrell Evans","startTime":2835.99,"endTime":2839.17,"body":"build systems to be executed by"},{"speaker":"Darrell Evans","startTime":2839.17,"endTime":2843.31,"body":"people. And unless the person,"},{"speaker":"Darrell Evans","startTime":2839.17,"endTime":2843.31,"body":"you know, obviously cussed out"},{"speaker":"Darrell Evans","startTime":2843.31,"endTime":2846.7,"body":"the customer, did something"},{"speaker":"Darrell Evans","startTime":2843.31,"endTime":2846.7,"body":"completely egregious, then what"},{"speaker":"Darrell Evans","startTime":2846.7,"endTime":2848.56,"body":"was the system that led to that"},{"speaker":"Darrell Evans","startTime":2846.7,"endTime":2848.56,"body":"outcome?"},{"speaker":"Alicia Butler Pierre","startTime":2848.95,"endTime":2849.52,"body":"Right."},{"speaker":"Darrell Evans","startTime":2849.72,"endTime":2851.58,"body":"And a lot of"},{"speaker":"Darrell Evans","startTime":2849.72,"endTime":2851.58,"body":"times we think that we do have"},{"speaker":"Darrell Evans","startTime":2851.58,"endTime":2854.73,"body":"to be these huge companies. I"},{"speaker":"Darrell Evans","startTime":2851.58,"endTime":2854.73,"body":"was a sole practitioner, when I"},{"speaker":"Darrell Evans","startTime":2854.73,"endTime":2859.2,"body":"first hired a coach and had the"},{"speaker":"Darrell Evans","startTime":2854.73,"endTime":2859.2,"body":"90 day exercise. Hear me when I"},{"speaker":"Darrell Evans","startTime":2859.2,"endTime":2862.29,"body":"say this, listening audience."},{"speaker":"Darrell Evans","startTime":2859.2,"endTime":2862.29,"body":"This isn't new to Alicia,"},{"speaker":"Darrell Evans","startTime":2862.29,"endTime":2864.84,"body":"because she's talking about"},{"speaker":"Darrell Evans","startTime":2862.29,"endTime":2864.84,"body":"companies that have to invest a"},{"speaker":"Darrell Evans","startTime":2864.84,"endTime":2868.23,"body":"year, sometimes two, to get this"},{"speaker":"Darrell Evans","startTime":2864.84,"endTime":2868.23,"body":"thing completely done. But my"},{"speaker":"Darrell Evans","startTime":2868.23,"endTime":2874.35,"body":"coach told me for the next 90"},{"speaker":"Darrell Evans","startTime":2868.23,"endTime":2874.35,"body":"days, don't sell a thing. And"},{"speaker":"Darrell Evans","startTime":2874.38,"endTime":2876.87,"body":"you know, I grew up watching"},{"speaker":"Darrell Evans","startTime":2874.38,"endTime":2876.87,"body":"different strokes with Willis."},{"speaker":"Darrell Evans","startTime":2876.87,"endTime":2880.35,"body":"And I was like, What you talkin'"},{"speaker":"Darrell Evans","startTime":2876.87,"endTime":2880.35,"body":"'bout Willis? You know, and she"},{"speaker":"Darrell Evans","startTime":2880.35,"endTime":2882.66,"body":"wasn't a Willis. But you know, I"},{"speaker":"Darrell Evans","startTime":2880.35,"endTime":2882.66,"body":"was like, what you talking"},{"speaker":"Darrell Evans","startTime":2882.66,"endTime":2885.21,"body":"about, don't sell much for the"},{"speaker":"Darrell Evans","startTime":2882.66,"endTime":2885.21,"body":"next 90 days, that's what I do,!"},{"speaker":"Darrell Evans","startTime":2886.08,"endTime":2888.75,"body":"Like, I sell stuff, I make it"},{"speaker":"Darrell Evans","startTime":2886.08,"endTime":2888.75,"body":"rain around here. If I don't"},{"speaker":"Darrell Evans","startTime":2888.75,"endTime":2894.03,"body":"make it rain, bills don't get"},{"speaker":"Darrell Evans","startTime":2888.75,"endTime":2894.03,"body":"paid. But she was like, Yeah,"},{"speaker":"Darrell Evans","startTime":2894.03,"endTime":2896.13,"body":"but that ain't gonna last you"},{"speaker":"Darrell Evans","startTime":2894.03,"endTime":2896.13,"body":"long, under the current"},{"speaker":"Darrell Evans","startTime":2896.13,"endTime":2900.93,"body":"situation you just described."},{"speaker":"Darrell Evans","startTime":2896.13,"endTime":2900.93,"body":"And that was the conversation. I"},{"speaker":"Darrell Evans","startTime":2900.93,"endTime":2904.05,"body":"was, let me say another thing. I"},{"speaker":"Darrell Evans","startTime":2900.93,"endTime":2904.05,"body":"had only done 88,000 in gross"},{"speaker":"Darrell Evans","startTime":2904.05,"endTime":2908.91,"body":"revenue that year. So your point"},{"speaker":"Darrell Evans","startTime":2904.05,"endTime":2908.91,"body":"earlier, is what I'm trying to"},{"speaker":"Darrell Evans","startTime":2908.91,"endTime":2913.65,"body":"emphasize. I only had done 88"},{"speaker":"Darrell Evans","startTime":2908.91,"endTime":2913.65,"body":"gross revenue in sales. That was"},{"speaker":"Darrell Evans","startTime":2913.65,"endTime":2916.5,"body":"the first year of that business."},{"speaker":"Darrell Evans","startTime":2913.65,"endTime":2916.5,"body":"But I was already feeling the"},{"speaker":"Darrell Evans","startTime":2916.5,"endTime":2921.33,"body":"friction. So this isn't Fortune"},{"speaker":"Darrell Evans","startTime":2916.5,"endTime":2921.33,"body":"500. This isn't Fortune 1000."},{"speaker":"Darrell Evans","startTime":2921.36,"endTime":2926.25,"body":"This isn't S\u0026P, this is, you,"},{"speaker":"Darrell Evans","startTime":2921.36,"endTime":2926.25,"body":"entrepreneur, wherever you are."},{"speaker":"Darrell Evans","startTime":2926.64,"endTime":2930.6,"body":"I was doing 88 grand in sales."},{"speaker":"Darrell Evans","startTime":2926.64,"endTime":2930.6,"body":"I'd never made that much by the"},{"speaker":"Darrell Evans","startTime":2930.6,"endTime":2935.97,"body":"way, in my previous job. So this"},{"speaker":"Darrell Evans","startTime":2930.6,"endTime":2935.97,"body":"was 35 or 40,000 more. So while"},{"speaker":"Darrell Evans","startTime":2935.97,"endTime":2939.84,"body":"it looked good on paper, I was"},{"speaker":"Darrell Evans","startTime":2935.97,"endTime":2939.84,"body":"working bell to bell 6am to 6pm."},{"speaker":"Darrell Evans","startTime":2939.87,"endTime":2942.06,"body":"Taking a couple hour break, back"},{"speaker":"Darrell Evans","startTime":2939.87,"endTime":2942.06,"body":"again from eight till 12."},{"speaker":"Darrell Evans","startTime":2942.09,"endTime":2944.91,"body":"Because I didn't have team. I"},{"speaker":"Darrell Evans","startTime":2942.09,"endTime":2944.91,"body":"didn't have staff. I didn't have"},{"speaker":"Darrell Evans","startTime":2944.91,"endTime":2947.79,"body":"systems. I didn't even know"},{"speaker":"Darrell Evans","startTime":2944.91,"endTime":2947.79,"body":"exactly what I wanted, and she"},{"speaker":"Darrell Evans","startTime":2947.79,"endTime":2952.68,"body":"made me stop and figure it out."},{"speaker":"Darrell Evans","startTime":2947.79,"endTime":2952.68,"body":"And within that window, she"},{"speaker":"Darrell Evans","startTime":2952.68,"endTime":2957.03,"body":"said, You're going to hire"},{"speaker":"Darrell Evans","startTime":2952.68,"endTime":2957.03,"body":"someone. I further said, You"},{"speaker":"Darrell Evans","startTime":2957.03,"endTime":2960.12,"body":"must be out of your mind. Yeah."},{"speaker":"Alicia Butler Pierre","startTime":2961.05,"endTime":2962.7,"body":"Well it's"},{"speaker":"Alicia Butler Pierre","startTime":2961.05,"endTime":2962.7,"body":"just like with what money?"},{"speaker":"Darrell Evans","startTime":2962.81,"endTime":2965.63,"body":"I just made"},{"speaker":"Darrell Evans","startTime":2962.81,"endTime":2965.63,"body":"88,000. The most I ever made was"},{"speaker":"Darrell Evans","startTime":2965.63,"endTime":2969.32,"body":"55. This is, this is decades"},{"speaker":"Darrell Evans","startTime":2965.63,"endTime":2969.32,"body":"ago, y'all, just for context."},{"speaker":"Darrell Evans","startTime":2969.62,"endTime":2971.72,"body":"And she's like, Yeah, you're"},{"speaker":"Darrell Evans","startTime":2969.62,"endTime":2971.72,"body":"gonna hire somebody for 30"},{"speaker":"Darrell Evans","startTime":2971.72,"endTime":2975.65,"body":"grand. I say, You're gonna net"},{"speaker":"Darrell Evans","startTime":2971.72,"endTime":2975.65,"body":"me back to zero, like back to"},{"speaker":"Darrell Evans","startTime":2975.65,"endTime":2979.97,"body":"where I just started? But the"},{"speaker":"Darrell Evans","startTime":2975.65,"endTime":2979.97,"body":"point of it is you can't grow"},{"speaker":"Darrell Evans","startTime":2980.21,"endTime":2984.26,"body":"without these processes. You"},{"speaker":"Darrell Evans","startTime":2980.21,"endTime":2984.26,"body":"can't grow without having a"},{"speaker":"Darrell Evans","startTime":2984.26,"endTime":2987.32,"body":"vision for how you want your"},{"speaker":"Darrell Evans","startTime":2984.26,"endTime":2987.32,"body":"company to deliver the product,"},{"speaker":"Darrell Evans","startTime":2987.32,"endTime":2989.81,"body":"service or goods that you"},{"speaker":"Darrell Evans","startTime":2987.32,"endTime":2989.81,"body":"deliver. And let's be clear"},{"speaker":"Darrell Evans","startTime":2989.81,"endTime":2992.84,"body":"about another thing. You can't"},{"speaker":"Darrell Evans","startTime":2989.81,"endTime":2992.84,"body":"have the life you want as an"},{"speaker":"Darrell Evans","startTime":2992.84,"endTime":2996.44,"body":"entrepreneur if you keep"},{"speaker":"Darrell Evans","startTime":2992.84,"endTime":2996.44,"body":"pretending that this process,"},{"speaker":"Darrell Evans","startTime":2996.86,"endTime":3001.15,"body":"these systems, call it Lean Six"},{"speaker":"Darrell Evans","startTime":2996.86,"endTime":3001.15,"body":"Sigma all the way to down to the"},{"speaker":"Darrell Evans","startTime":3001.15,"endTime":3005.35,"body":"most finite stick figures and"},{"speaker":"Darrell Evans","startTime":3001.15,"endTime":3005.35,"body":"index cards, right? Alicia is"},{"speaker":"Darrell Evans","startTime":3005.38,"endTime":3008.68,"body":"talking to us, as she's an"},{"speaker":"Darrell Evans","startTime":3005.38,"endTime":3008.68,"body":"expert across all scales. Alicia"},{"speaker":"Darrell Evans","startTime":3008.68,"endTime":3011.29,"body":"talk to us about the types of"},{"speaker":"Darrell Evans","startTime":3008.68,"endTime":3011.29,"body":"companies you are currently"},{"speaker":"Darrell Evans","startTime":3011.29,"endTime":3014.89,"body":"engaging with and what's going"},{"speaker":"Darrell Evans","startTime":3011.29,"endTime":3014.89,"body":"on right now. If your ideal"},{"speaker":"Darrell Evans","startTime":3014.89,"endTime":3016.51,"body":"customer is sitting here"},{"speaker":"Darrell Evans","startTime":3014.89,"endTime":3016.51,"body":"listening to this show right"},{"speaker":"Darrell Evans","startTime":3016.51,"endTime":3019.75,"body":"now, and they can't sleep at"},{"speaker":"Darrell Evans","startTime":3016.51,"endTime":3019.75,"body":"night, and they'd like to be"},{"speaker":"Darrell Evans","startTime":3019.75,"endTime":3023.23,"body":"asleep. They're being kept up at"},{"speaker":"Darrell Evans","startTime":3019.75,"endTime":3023.23,"body":"night, what kinds of things are"},{"speaker":"Darrell Evans","startTime":3023.23,"endTime":3026.71,"body":"happening in their business that"},{"speaker":"Darrell Evans","startTime":3023.23,"endTime":3026.71,"body":"says, you know, I need to really"},{"speaker":"Darrell Evans","startTime":3026.71,"endTime":3031.51,"body":"talk to someone like Alicia,"},{"speaker":"Darrell Evans","startTime":3026.71,"endTime":3031.51,"body":"because I am there right now."},{"speaker":"Darrell Evans","startTime":3031.78,"endTime":3033.46,"body":"Who is that right now? What are"},{"speaker":"Darrell Evans","startTime":3031.78,"endTime":3033.46,"body":"they going through?"},{"speaker":"Alicia Butler Pierre","startTime":3033.85,"endTime":3036.7,"body":"They are"},{"speaker":"Alicia Butler Pierre","startTime":3033.85,"endTime":3036.7,"body":"going through failed audits."},{"speaker":"Alicia Butler Pierre","startTime":3037.54,"endTime":3043.3,"body":"They are going through high"},{"speaker":"Alicia Butler Pierre","startTime":3037.54,"endTime":3043.3,"body":"employee turnover. They may also"},{"speaker":"Alicia Butler Pierre","startTime":3043.3,"endTime":3049.03,"body":"be experiencing high external"},{"speaker":"Alicia Butler Pierre","startTime":3043.3,"endTime":3049.03,"body":"customer turnover, an increase"},{"speaker":"Alicia Butler Pierre","startTime":3049.06,"endTime":3053.5,"body":"in complaints, customer"},{"speaker":"Alicia Butler Pierre","startTime":3049.06,"endTime":3053.5,"body":"complaints. They also are having"},{"speaker":"Alicia Butler Pierre","startTime":3053.5,"endTime":3057.61,"body":"difficulty fulfilling orders. Or"},{"speaker":"Alicia Butler Pierre","startTime":3053.5,"endTime":3057.61,"body":"if we're talking about a service"},{"speaker":"Alicia Butler Pierre","startTime":3057.61,"endTime":3061.27,"body":"based business, completing"},{"speaker":"Alicia Butler Pierre","startTime":3057.61,"endTime":3061.27,"body":"projects on times. And your"},{"speaker":"Alicia Butler Pierre","startTime":3061.27,"endTime":3065.53,"body":"customers will be lenient to a"},{"speaker":"Alicia Butler Pierre","startTime":3061.27,"endTime":3065.53,"body":"certain extent but if that"},{"speaker":"Alicia Butler Pierre","startTime":3065.53,"endTime":3068.8,"body":"continues to go on over an"},{"speaker":"Alicia Butler Pierre","startTime":3065.53,"endTime":3068.8,"body":"extended period of time, they"},{"speaker":"Alicia Butler Pierre","startTime":3068.8,"endTime":3072.16,"body":"won't grant you that grace,"},{"speaker":"Alicia Butler Pierre","startTime":3068.8,"endTime":3072.16,"body":"right. They want what they've"},{"speaker":"Alicia Butler Pierre","startTime":3072.16,"endTime":3075.07,"body":"paid for, and they want it"},{"speaker":"Alicia Butler Pierre","startTime":3072.16,"endTime":3075.07,"body":"delivered on time."},{"speaker":"Darrell Evans","startTime":3075.46,"endTime":3075.97,"body":"Now o'clock."},{"speaker":"Alicia Butler Pierre","startTime":3075.97,"endTime":3078.97,"body":"So that's,"},{"speaker":"Alicia Butler Pierre","startTime":3075.97,"endTime":3078.97,"body":"that's exactly right."},{"speaker":"Darrell Evans","startTime":3078.97,"endTime":3079.81,"body":"Now o'clock."},{"speaker":"Alicia Butler Pierre","startTime":3080.08,"endTime":3082.18,"body":"And I"},{"speaker":"Alicia Butler Pierre","startTime":3080.08,"endTime":3082.18,"body":"don't want anyone who is"},{"speaker":"Alicia Butler Pierre","startTime":3082.18,"endTime":3087.34,"body":"listening to this right now to"},{"speaker":"Alicia Butler Pierre","startTime":3082.18,"endTime":3087.34,"body":"feel isolated or alone, or that"},{"speaker":"Alicia Butler Pierre","startTime":3087.34,"endTime":3091.42,"body":"this is a problem that is unique"},{"speaker":"Alicia Butler Pierre","startTime":3087.34,"endTime":3091.42,"body":"to them. Take comfort in knowing"},{"speaker":"Alicia Butler Pierre","startTime":3091.66,"endTime":3096.79,"body":"there are companies of all"},{"speaker":"Alicia Butler Pierre","startTime":3091.66,"endTime":3096.79,"body":"sizes, who are constantly being"},{"speaker":"Alicia Butler Pierre","startTime":3096.79,"endTime":3101.44,"body":"faced with these threats and"},{"speaker":"Alicia Butler Pierre","startTime":3096.79,"endTime":3101.44,"body":"challenges. The difference is,"},{"speaker":"Alicia Butler Pierre","startTime":3101.86,"endTime":3105.97,"body":"those larger companies that we"},{"speaker":"Alicia Butler Pierre","startTime":3101.86,"endTime":3105.97,"body":"mentioned earlier, they know to"},{"speaker":"Alicia Butler Pierre","startTime":3105.97,"endTime":3110.98,"body":"go and look for a Lean Six Sigma"},{"speaker":"Alicia Butler Pierre","startTime":3105.97,"endTime":3110.98,"body":"person or they know how to go"},{"speaker":"Alicia Butler Pierre","startTime":3110.98,"endTime":3115.72,"body":"about sourcing the people, the"},{"speaker":"Alicia Butler Pierre","startTime":3110.98,"endTime":3115.72,"body":"processes and the tools and"},{"speaker":"Alicia Butler Pierre","startTime":3115.72,"endTime":3120.37,"body":"technologies that they need to"},{"speaker":"Alicia Butler Pierre","startTime":3115.72,"endTime":3120.37,"body":"fix these things. That's why"},{"speaker":"Alicia Butler Pierre","startTime":3120.37,"endTime":3123.46,"body":"it's so important to subscribe"},{"speaker":"Alicia Butler Pierre","startTime":3120.37,"endTime":3123.46,"body":"to Darrell's podcast, The"},{"speaker":"Alicia Butler Pierre","startTime":3123.46,"endTime":3129.43,"body":"MindShift Podcast, because this"},{"speaker":"Alicia Butler Pierre","startTime":3123.46,"endTime":3129.43,"body":"is your free education. Listen"},{"speaker":"Alicia Butler Pierre","startTime":3129.43,"endTime":3133.69,"body":"to these podcast episodes, soak"},{"speaker":"Alicia Butler Pierre","startTime":3129.43,"endTime":3133.69,"body":"in all of this knowledge. You"},{"speaker":"Alicia Butler Pierre","startTime":3133.69,"endTime":3137.65,"body":"don't have to spend all this"},{"speaker":"Alicia Butler Pierre","startTime":3133.69,"endTime":3137.65,"body":"money. You can add to your staff"},{"speaker":"Alicia Butler Pierre","startTime":3137.65,"endTime":3141.52,"body":"without having to get full time"},{"speaker":"Alicia Butler Pierre","startTime":3137.65,"endTime":3141.52,"body":"employees for example. We"},{"speaker":"Alicia Butler Pierre","startTime":3141.52,"endTime":3145.12,"body":"referenced the gig economy"},{"speaker":"Alicia Butler Pierre","startTime":3141.52,"endTime":3145.12,"body":"earlier. Leverage resources like"},{"speaker":"Alicia Butler Pierre","startTime":3145.12,"endTime":3150.88,"body":"fiverr.com, or upwork.com, until"},{"speaker":"Alicia Butler Pierre","startTime":3145.12,"endTime":3150.88,"body":"you can build your way up to"},{"speaker":"Alicia Butler Pierre","startTime":3150.88,"endTime":3155.5,"body":"offering someone a full time"},{"speaker":"Alicia Butler Pierre","startTime":3150.88,"endTime":3155.5,"body":"employment contract. But I don't"},{"speaker":"Alicia Butler Pierre","startTime":3155.5,"endTime":3159.13,"body":"want anyone to be discouraged"},{"speaker":"Alicia Butler Pierre","startTime":3155.5,"endTime":3159.13,"body":"thinking oh my god, now we're"},{"speaker":"Alicia Butler Pierre","startTime":3159.13,"endTime":3161.83,"body":"going to fail, not because we"},{"speaker":"Alicia Butler Pierre","startTime":3159.13,"endTime":3161.83,"body":"don't have enough customers, but"},{"speaker":"Alicia Butler Pierre","startTime":3161.83,"endTime":3165.46,"body":"because we have too many. So"},{"speaker":"Alicia Butler Pierre","startTime":3161.83,"endTime":3165.46,"body":"that's on the small business"},{"speaker":"Alicia Butler Pierre","startTime":3165.46,"endTime":3168.94,"body":"side. Now, I actually have a"},{"speaker":"Alicia Butler Pierre","startTime":3165.46,"endTime":3168.94,"body":"very large company that I'm"},{"speaker":"Alicia Butler Pierre","startTime":3168.94,"endTime":3171.91,"body":"working with right now and they"},{"speaker":"Alicia Butler Pierre","startTime":3168.94,"endTime":3171.91,"body":"are in the food distribution"},{"speaker":"Alicia Butler Pierre","startTime":3171.91,"endTime":3176.47,"body":"space. But the same issue, it's"},{"speaker":"Alicia Butler Pierre","startTime":3171.91,"endTime":3176.47,"body":"just on a larger scale, Darrell."},{"speaker":"Alicia Butler Pierre","startTime":3176.0,"endTime":3179.9,"body":"They need"},{"speaker":"Alicia Butler Pierre","startTime":3176.0,"endTime":3179.9,"body":"processes. And now here's what's"},{"speaker":"Darrell Evans","startTime":3176.5,"endTime":3176.92,"body":"Yeah."},{"speaker":"Darrell Evans","startTime":3179.9,"endTime":3183.44,"body":"very interesting with this"},{"speaker":"Darrell Evans","startTime":3179.9,"endTime":3183.44,"body":"organization. A lot of these"},{"speaker":"Darrell Evans","startTime":3183.44,"endTime":3187.7,"body":"companies get big, because they,"},{"speaker":"Darrell Evans","startTime":3183.44,"endTime":3187.7,"body":"obviously they have a product or"},{"speaker":"Darrell Evans","startTime":3187.7,"endTime":3190.52,"body":"service that's in high demand."},{"speaker":"Darrell Evans","startTime":3187.7,"endTime":3190.52,"body":"That's one part of the growth."},{"speaker":"Darrell Evans","startTime":3190.73,"endTime":3194.69,"body":"But another part of the growth"},{"speaker":"Darrell Evans","startTime":3190.73,"endTime":3194.69,"body":"that some of your listeners may"},{"speaker":"Darrell Evans","startTime":3194.69,"endTime":3197.54,"body":"not have ever really thought"},{"speaker":"Darrell Evans","startTime":3194.69,"endTime":3197.54,"body":"about is through mergers and"},{"speaker":"Darrell Evans","startTime":3197.54,"endTime":3202.76,"body":"acquisitions. So as you start to"},{"speaker":"Darrell Evans","startTime":3197.54,"endTime":3202.76,"body":"get good at what you're doing,"},{"speaker":"Darrell Evans","startTime":3202.85,"endTime":3207.44,"body":"and there's high demand for it,"},{"speaker":"Darrell Evans","startTime":3202.85,"endTime":3207.44,"body":"you have more revenue, you have"},{"speaker":"Darrell Evans","startTime":3207.44,"endTime":3210.89,"body":"more profit, ultimately,"},{"speaker":"Darrell Evans","startTime":3207.44,"endTime":3210.89,"body":"hopefully. That means you can"},{"speaker":"Darrell Evans","startTime":3210.89,"endTime":3214.04,"body":"invest in other companies, you"},{"speaker":"Darrell Evans","startTime":3210.89,"endTime":3214.04,"body":"can kind of start to buy out"},{"speaker":"Darrell Evans","startTime":3214.04,"endTime":3218.33,"body":"your competition. This is how"},{"speaker":"Darrell Evans","startTime":3214.04,"endTime":3218.33,"body":"the Amazons of the world come to"},{"speaker":"Darrell Evans","startTime":3218.33,"endTime":3221.75,"body":"be, ultimately. And so it's this"},{"speaker":"Darrell Evans","startTime":3218.33,"endTime":3221.75,"body":"particular company that I'm"},{"speaker":"Darrell Evans","startTime":3221.75,"endTime":3225.32,"body":"working with right now, it's no"},{"speaker":"Darrell Evans","startTime":3221.75,"endTime":3225.32,"body":"exception. What happens when you"},{"speaker":"Darrell Evans","startTime":3225.32,"endTime":3228.98,"body":"start to purchase these other"},{"speaker":"Darrell Evans","startTime":3225.32,"endTime":3228.98,"body":"companies, the acquisition is"},{"speaker":"Darrell Evans","startTime":3228.98,"endTime":3233.21,"body":"taking place, but has the merge"},{"speaker":"Darrell Evans","startTime":3228.98,"endTime":3233.21,"body":"actually taken place.? You have"},{"speaker":"Darrell Evans","startTime":3233.21,"endTime":3236.93,"body":"different ways of doing things."},{"speaker":"Darrell Evans","startTime":3233.21,"endTime":3236.93,"body":"You have different company"},{"speaker":"Darrell Evans","startTime":3236.93,"endTime":3240.53,"body":"cultures, you have different"},{"speaker":"Darrell Evans","startTime":3236.93,"endTime":3240.53,"body":"policies, different procedures."},{"speaker":"Darrell Evans","startTime":3240.98,"endTime":3244.67,"body":"All of that needs to be brought"},{"speaker":"Darrell Evans","startTime":3240.98,"endTime":3244.67,"body":"together so that everyone is on"},{"speaker":"Darrell Evans","startTime":3244.67,"endTime":3248.75,"body":"the same page, and that you"},{"speaker":"Darrell Evans","startTime":3244.67,"endTime":3248.75,"body":"don't get increase in failed"},{"speaker":"Darrell Evans","startTime":3248.78,"endTime":3252.35,"body":"audits, the increase in employee"},{"speaker":"Darrell Evans","startTime":3248.78,"endTime":3252.35,"body":"turnover, the increase in"},{"speaker":"Darrell Evans","startTime":3252.35,"endTime":3257.18,"body":"customer complaints and customer"},{"speaker":"Darrell Evans","startTime":3252.35,"endTime":3257.18,"body":"turnover. So again, these are"},{"speaker":"Darrell Evans","startTime":3257.18,"endTime":3262.13,"body":"issues that are common across"},{"speaker":"Darrell Evans","startTime":3257.18,"endTime":3262.13,"body":"every industry, every size"},{"speaker":"Darrell Evans","startTime":3262.13,"endTime":3266.57,"body":"business. It's just that some of"},{"speaker":"Darrell Evans","startTime":3262.13,"endTime":3266.57,"body":"the larger organizations know"},{"speaker":"Darrell Evans","startTime":3266.57,"endTime":3271.46,"body":"where to go or know what to look"},{"speaker":"Darrell Evans","startTime":3266.57,"endTime":3271.46,"body":"for. But unfortunately, the"},{"speaker":"Darrell Evans","startTime":3271.46,"endTime":3274.52,"body":"smaller companies don't always"},{"speaker":"Darrell Evans","startTime":3271.46,"endTime":3274.52,"body":"know. They just know they have"},{"speaker":"Darrell Evans","startTime":3274.52,"endTime":3278.66,"body":"the pain, Darrell but they don't"},{"speaker":"Darrell Evans","startTime":3274.52,"endTime":3278.66,"body":"quite know how to articulate it,"},{"speaker":"Darrell Evans","startTime":3278.96,"endTime":3283.16,"body":"yet alone how to go and find"},{"speaker":"Darrell Evans","startTime":3278.96,"endTime":3283.16,"body":"resources to help alleviate that"},{"speaker":"Darrell Evans","startTime":3283.16,"endTime":3283.55,"body":"pain."},{"speaker":"Darrell Evans","startTime":3283.99,"endTime":3288.16,"body":"Yeah, such good"},{"speaker":"Darrell Evans","startTime":3283.99,"endTime":3288.16,"body":"points. Just fantastic time,"},{"speaker":"Darrell Evans","startTime":3288.4,"endTime":3292.03,"body":"your insight, your background."},{"speaker":"Darrell Evans","startTime":3288.4,"endTime":3292.03,"body":"Let's celebrate one thing really"},{"speaker":"Darrell Evans","startTime":3292.03,"endTime":3294.88,"body":"fast. Entrepreneurs listening to"},{"speaker":"Darrell Evans","startTime":3292.03,"endTime":3294.88,"body":"this, to have a business and be"},{"speaker":"Darrell Evans","startTime":3294.88,"endTime":3298.48,"body":"at 15 years. Let's acknowledge"},{"speaker":"Darrell Evans","startTime":3294.88,"endTime":3298.48,"body":"that for what it is. One of the,"},{"speaker":"Darrell Evans","startTime":3298.54,"endTime":3301.87,"body":"my core missions in what I do"},{"speaker":"Darrell Evans","startTime":3298.54,"endTime":3301.87,"body":"with MindShift is to really help"},{"speaker":"Darrell Evans","startTime":3301.87,"endTime":3304.24,"body":"entrepreneurs not just become"},{"speaker":"Darrell Evans","startTime":3301.87,"endTime":3304.24,"body":"successful but get to that seven"},{"speaker":"Darrell Evans","startTime":3304.24,"endTime":3308.08,"body":"figure mark, but also longevity."},{"speaker":"Darrell Evans","startTime":3304.24,"endTime":3308.08,"body":"We need to grow our businesses"},{"speaker":"Darrell Evans","startTime":3308.08,"endTime":3311.41,"body":"and keep our businesses and not"},{"speaker":"Darrell Evans","startTime":3308.08,"endTime":3311.41,"body":"get this shiny object syndrome"},{"speaker":"Darrell Evans","startTime":3311.41,"endTime":3313.54,"body":"about the latest, greatest"},{"speaker":"Darrell Evans","startTime":3311.41,"endTime":3313.54,"body":"thing. It's okay to dive into"},{"speaker":"Darrell Evans","startTime":3313.54,"endTime":3315.91,"body":"crypto and dive into these other"},{"speaker":"Darrell Evans","startTime":3313.54,"endTime":3315.91,"body":"interests. Let's keep the main"},{"speaker":"Darrell Evans","startTime":3315.91,"endTime":3317.92,"body":"thing the main thing, and let's"},{"speaker":"Darrell Evans","startTime":3315.91,"endTime":3317.92,"body":"build a successful business. So"},{"speaker":"Darrell Evans","startTime":3317.92,"endTime":3321.13,"body":"Alicia, congratulations on"},{"speaker":"Darrell Evans","startTime":3317.92,"endTime":3321.13,"body":"building your company. I want to"},{"speaker":"Darrell Evans","startTime":3321.13,"endTime":3323.41,"body":"finish off really quick, because"},{"speaker":"Darrell Evans","startTime":3321.13,"endTime":3323.41,"body":"I know, whether you're big"},{"speaker":"Darrell Evans","startTime":3323.41,"endTime":3326.05,"body":"company listeners, or you're a"},{"speaker":"Darrell Evans","startTime":3323.41,"endTime":3326.05,"body":"smaller organization just"},{"speaker":"Darrell Evans","startTime":3326.05,"endTime":3329.35,"body":"getting started, everyone can"},{"speaker":"Darrell Evans","startTime":3326.05,"endTime":3329.35,"body":"read a book and get at least the"},{"speaker":"Darrell Evans","startTime":3329.35,"endTime":3331.84,"body":"basics there and start getting"},{"speaker":"Darrell Evans","startTime":3329.35,"endTime":3331.84,"body":"the frameworks there. You've"},{"speaker":"Darrell Evans","startTime":3331.84,"endTime":3334.27,"body":"written a book called Behind the"},{"speaker":"Darrell Evans","startTime":3331.84,"endTime":3334.27,"body":"Facade - How to Structure"},{"speaker":"Darrell Evans","startTime":3334.27,"endTime":3336.97,"body":"Company Operations for"},{"speaker":"Darrell Evans","startTime":3334.27,"endTime":3336.97,"body":"Sustainable Success. Just really"},{"speaker":"Darrell Evans","startTime":3336.97,"endTime":3339.91,"body":"quickly, what would people get"},{"speaker":"Darrell Evans","startTime":3336.97,"endTime":3339.91,"body":"if they pick up that book as a"},{"speaker":"Darrell Evans","startTime":3339.91,"endTime":3342.94,"body":"doorway or an entry point, at"},{"speaker":"Darrell Evans","startTime":3339.91,"endTime":3342.94,"body":"least from this conversation, if"},{"speaker":"Darrell Evans","startTime":3342.94,"endTime":3344.89,"body":"not for them to reach out, and"},{"speaker":"Darrell Evans","startTime":3342.94,"endTime":3344.89,"body":"we'll let them know where they"},{"speaker":"Darrell Evans","startTime":3344.89,"endTime":3345.73,"body":"can do that in a moment."},{"speaker":"Alicia Butler Pierre","startTime":3345.93,"endTime":3348.21,"body":"What this"},{"speaker":"Alicia Butler Pierre","startTime":3345.93,"endTime":3348.21,"body":"book will give you, Darrell, is"},{"speaker":"Alicia Butler Pierre","startTime":3348.24,"endTime":3354.24,"body":"a true how-to step-by-step guide"},{"speaker":"Alicia Butler Pierre","startTime":3348.24,"endTime":3354.24,"body":"for building this business"},{"speaker":"Alicia Butler Pierre","startTime":3354.24,"endTime":3357.6,"body":"infrastructure that we've just"},{"speaker":"Alicia Butler Pierre","startTime":3354.24,"endTime":3357.6,"body":"spent the several, what almost"},{"speaker":"Alicia Butler Pierre","startTime":3357.6,"endTime":3362.61,"body":"an hour talking about. So if"},{"speaker":"Alicia Butler Pierre","startTime":3357.6,"endTime":3362.61,"body":"that stick figure and index card"},{"speaker":"Alicia Butler Pierre","startTime":3362.61,"endTime":3368.04,"body":"idea intrigues you, guess what?"},{"speaker":"Alicia Butler Pierre","startTime":3362.61,"endTime":3368.04,"body":"It's explained in great detail"},{"speaker":"Alicia Butler Pierre","startTime":3368.31,"endTime":3372.66,"body":"throughout this book. How you"},{"speaker":"Alicia Butler Pierre","startTime":3368.31,"endTime":3372.66,"body":"can use it to, again, create"},{"speaker":"Alicia Butler Pierre","startTime":3372.66,"endTime":3376.38,"body":"those transparent, well defined"},{"speaker":"Alicia Butler Pierre","startTime":3372.66,"endTime":3376.38,"body":"job descriptions, create your"},{"speaker":"Alicia Butler Pierre","startTime":3376.38,"endTime":3380.46,"body":"organizational chart, create the"},{"speaker":"Alicia Butler Pierre","startTime":3376.38,"endTime":3380.46,"body":"processes that your company"},{"speaker":"Alicia Butler Pierre","startTime":3380.46,"endTime":3384.33,"body":"needs to truly scale to the next"},{"speaker":"Alicia Butler Pierre","startTime":3380.46,"endTime":3384.33,"body":"level. So that's what this book"},{"speaker":"Alicia Butler Pierre","startTime":3384.33,"endTime":3390.84,"body":"is. It's not light reading but I"},{"speaker":"Alicia Butler Pierre","startTime":3384.33,"endTime":3390.84,"body":"do tell stories. So I try to not"},{"speaker":"Alicia Butler Pierre","startTime":3390.84,"endTime":3395.04,"body":"make it too incredibly dense"},{"speaker":"Alicia Butler Pierre","startTime":3390.84,"endTime":3395.04,"body":"with just hardcore factual"},{"speaker":"Alicia Butler Pierre","startTime":3395.04,"endTime":3398.7,"body":"information. But it actually"},{"speaker":"Alicia Butler Pierre","startTime":3395.04,"endTime":3398.7,"body":"tells the stories of six"},{"speaker":"Alicia Butler Pierre","startTime":3398.7,"endTime":3402.42,"body":"different entrepreneurs who are"},{"speaker":"Alicia Butler Pierre","startTime":3398.7,"endTime":3402.42,"body":"experiencing these growth, pain"},{"speaker":"Alicia Butler Pierre","startTime":3402.42,"endTime":3406.59,"body":"points in their companies, and"},{"speaker":"Alicia Butler Pierre","startTime":3402.42,"endTime":3406.59,"body":"how they actually use exercises"},{"speaker":"Alicia Butler Pierre","startTime":3406.59,"endTime":3410.76,"body":"like the stick figures and index"},{"speaker":"Alicia Butler Pierre","startTime":3406.59,"endTime":3410.76,"body":"cards to actually solve the"},{"speaker":"Alicia Butler Pierre","startTime":3410.76,"endTime":3412.83,"body":"different challenges that"},{"speaker":"Alicia Butler Pierre","startTime":3410.76,"endTime":3412.83,"body":"they're experiencing."},{"speaker":"Darrell Evans","startTime":3413.17,"endTime":3414.79,"body":"I love it. I love"},{"speaker":"Darrell Evans","startTime":3413.17,"endTime":3414.79,"body":"the fact that you're telling"},{"speaker":"Darrell Evans","startTime":3414.79,"endTime":3417.19,"body":"stories through the book. And"},{"speaker":"Darrell Evans","startTime":3414.79,"endTime":3417.19,"body":"listen, we can't shy away from"},{"speaker":"Darrell Evans","startTime":3417.19,"endTime":3419.74,"body":"the tough work. That work that"},{"speaker":"Darrell Evans","startTime":3417.19,"endTime":3419.74,"body":"has to be done is tough, growing"},{"speaker":"Darrell Evans","startTime":3419.74,"endTime":3423.04,"body":"a business is hard. Everything"},{"speaker":"Darrell Evans","startTime":3419.74,"endTime":3423.04,"body":"can't be roses, and rainbows as"},{"speaker":"Darrell Evans","startTime":3423.04,"endTime":3425.14,"body":"they are, whatever they call,"},{"speaker":"Darrell Evans","startTime":3423.04,"endTime":3425.14,"body":"unicorns, or I don't know what"},{"speaker":"Darrell Evans","startTime":3425.14,"endTime":3428.56,"body":"the, what the analogy is but we"},{"speaker":"Darrell Evans","startTime":3425.14,"endTime":3428.56,"body":"have to do the work. Like if"},{"speaker":"Darrell Evans","startTime":3428.56,"endTime":3431.41,"body":"entrepreneurship was easy,"},{"speaker":"Darrell Evans","startTime":3428.56,"endTime":3431.41,"body":"everybody would do it. But the"},{"speaker":"Darrell Evans","startTime":3431.41,"endTime":3434.98,"body":"statistics are what they are. 30"},{"speaker":"Darrell Evans","startTime":3431.41,"endTime":3434.98,"body":"million, just the United States,"},{"speaker":"Darrell Evans","startTime":3434.98,"endTime":3438.67,"body":"small businesses, whatever this"},{"speaker":"Darrell Evans","startTime":3434.98,"endTime":3438.67,"body":"statistic is, 80 to 90%, fail in"},{"speaker":"Darrell Evans","startTime":3438.67,"endTime":3442.18,"body":"the first two to five years. Of"},{"speaker":"Darrell Evans","startTime":3438.67,"endTime":3442.18,"body":"the 10 or 20% that make it, fail"},{"speaker":"Darrell Evans","startTime":3442.18,"endTime":3446.83,"body":"in the next five, and don't make"},{"speaker":"Darrell Evans","startTime":3442.18,"endTime":3446.83,"body":"it to 10. This is hard. And the"},{"speaker":"Darrell Evans","startTime":3446.83,"endTime":3450.97,"body":"reason why people like Alicia"},{"speaker":"Darrell Evans","startTime":3446.83,"endTime":3450.97,"body":"has taken her talents and her"},{"speaker":"Darrell Evans","startTime":3450.97,"endTime":3453.91,"body":"gift and her pivot in life."},{"speaker":"Darrell Evans","startTime":3450.97,"endTime":3453.91,"body":"Remember, she started as a"},{"speaker":"Darrell Evans","startTime":3453.91,"endTime":3458.59,"body":"chemical engineer. And here she"},{"speaker":"Darrell Evans","startTime":3453.91,"endTime":3458.59,"body":"is now in Process Management. I"},{"speaker":"Darrell Evans","startTime":3458.59,"endTime":3461.5,"body":"love pivot stories, because"},{"speaker":"Darrell Evans","startTime":3458.59,"endTime":3461.5,"body":"people always talk about, you"},{"speaker":"Darrell Evans","startTime":3461.5,"endTime":3463.42,"body":"know, Darrell, do you recommend"},{"speaker":"Darrell Evans","startTime":3461.5,"endTime":3463.42,"body":". . . I was talking to a young"},{"speaker":"Darrell Evans","startTime":3463.42,"endTime":3466.06,"body":"man from a university in Indiana"},{"speaker":"Darrell Evans","startTime":3463.42,"endTime":3466.06,"body":"a couple, three weeks ago, and"},{"speaker":"Darrell Evans","startTime":3466.06,"endTime":3469.03,"body":"he's like, I've got all these"},{"speaker":"Darrell Evans","startTime":3466.06,"endTime":3469.03,"body":"projects going on, I need some"},{"speaker":"Darrell Evans","startTime":3469.03,"endTime":3471.91,"body":"direction on what I need to do."},{"speaker":"Darrell Evans","startTime":3469.03,"endTime":3471.91,"body":"And I said, Well, hey, let me"},{"speaker":"Darrell Evans","startTime":3471.94,"endTime":3474.67,"body":"explain something. I'm a fan of"},{"speaker":"Darrell Evans","startTime":3471.94,"endTime":3474.67,"body":"entrepreneurship, but I'm never"},{"speaker":"Darrell Evans","startTime":3474.67,"endTime":3477.49,"body":"going to encourage a student to"},{"speaker":"Darrell Evans","startTime":3474.67,"endTime":3477.49,"body":"drop out of school. That's"},{"speaker":"Darrell Evans","startTime":3477.49,"endTime":3480.22,"body":"number one. I'm not saying you"},{"speaker":"Darrell Evans","startTime":3477.49,"endTime":3480.22,"body":"have to finish school, I'm not"},{"speaker":"Darrell Evans","startTime":3480.22,"endTime":3482.95,"body":"going to encourage you to. You"},{"speaker":"Darrell Evans","startTime":3480.22,"endTime":3482.95,"body":"get to do what you want to do."},{"speaker":"Darrell Evans","startTime":3483.25,"endTime":3486.01,"body":"But I am going to say is my"},{"speaker":"Darrell Evans","startTime":3483.25,"endTime":3486.01,"body":"degree is not in alignment with"},{"speaker":"Darrell Evans","startTime":3486.01,"endTime":3488.86,"body":"what I do today, or is it? I"},{"speaker":"Darrell Evans","startTime":3486.01,"endTime":3488.86,"body":"have a degree in finance, you"},{"speaker":"Darrell Evans","startTime":3488.86,"endTime":3490.93,"body":"have a degree in chemical"},{"speaker":"Darrell Evans","startTime":3488.86,"endTime":3490.93,"body":"engineering. You're now in"},{"speaker":"Darrell Evans","startTime":3490.93,"endTime":3495.82,"body":"process management, operations"},{"speaker":"Darrell Evans","startTime":3490.93,"endTime":3495.82,"body":"and infrastructure. One would"},{"speaker":"Darrell Evans","startTime":3495.82,"endTime":3501.94,"body":"argue that a chemistry, except,"},{"speaker":"Darrell Evans","startTime":3495.82,"endTime":3501.94,"body":"except, or is it? Except or is"},{"speaker":"Darrell Evans","startTime":3501.94,"endTime":3504.88,"body":"it? Because there's these"},{"speaker":"Darrell Evans","startTime":3501.94,"endTime":3504.88,"body":"overlaps. And so, I just want to"},{"speaker":"Darrell Evans","startTime":3504.91,"endTime":3509.02,"body":"thank you for the work, the"},{"speaker":"Darrell Evans","startTime":3504.91,"endTime":3509.02,"body":"path, your intention, writing"},{"speaker":"Darrell Evans","startTime":3509.02,"endTime":3511.42,"body":"the book is not easy. Thank you"},{"speaker":"Darrell Evans","startTime":3509.02,"endTime":3511.42,"body":"for putting that work, getting"},{"speaker":"Darrell Evans","startTime":3511.42,"endTime":3514.75,"body":"it out of your head and into"},{"speaker":"Darrell Evans","startTime":3511.42,"endTime":3514.75,"body":"bookshelves, we'll be able to"},{"speaker":"Darrell Evans","startTime":3514.75,"endTime":3517.96,"body":"link that up. Where else can our"},{"speaker":"Darrell Evans","startTime":3514.75,"endTime":3517.96,"body":"listeners find you if they want"},{"speaker":"Darrell Evans","startTime":3517.96,"endTime":3519.91,"body":"to connect with you further,"},{"speaker":"Darrell Evans","startTime":3517.96,"endTime":3519.91,"body":"they're ready to bring someone"},{"speaker":"Darrell Evans","startTime":3519.91,"endTime":3522.52,"body":"like you in and connect with you"},{"speaker":"Darrell Evans","startTime":3519.91,"endTime":3522.52,"body":"further and the rest of your"},{"speaker":"Darrell Evans","startTime":3522.52,"endTime":3523.57,"body":"work, where would they find you?"},{"speaker":"Alicia Butler Pierre","startTime":3523.93,"endTime":3527.62,"body":"Sure! I am"},{"speaker":"Alicia Butler Pierre","startTime":3523.93,"endTime":3527.62,"body":"most active on LinkedIn, and"},{"speaker":"Alicia Butler Pierre","startTime":3527.62,"endTime":3531.52,"body":"Twitter. So those are good"},{"speaker":"Alicia Butler Pierre","startTime":3527.62,"endTime":3531.52,"body":"places for us to connect. Please"},{"speaker":"Alicia Butler Pierre","startTime":3531.52,"endTime":3532.6,"body":"reach out, I promise I will"},{"speaker":"Alicia Butler Pierre","startTime":3531.52,"endTime":3532.6,"body":"connect with you. And another"},{"speaker":"Alicia Butler Pierre","startTime":3532.6,"endTime":3539.23,"body":"great place is my personal"},{"speaker":"Alicia Butler Pierre","startTime":3532.6,"endTime":3539.23,"body":"website, which serves as a hub"},{"speaker":"Alicia Butler Pierre","startTime":3539.23,"endTime":3542.47,"body":"for everything else that I have"},{"speaker":"Alicia Butler Pierre","startTime":3539.23,"endTime":3542.47,"body":"going on. And that is"},{"speaker":"Alicia Butler Pierre","startTime":3542.53,"endTime":3544.63,"body":"www.AliciaButlerPierre.com."},{"speaker":"Darrell Evans","startTime":3546.16,"endTime":3547.96,"body":"We're gonna link"},{"speaker":"Darrell Evans","startTime":3546.16,"endTime":3547.96,"body":"up all of those resources,"},{"speaker":"Darrell Evans","startTime":3547.96,"endTime":3550.63,"body":"including her book, all of the"},{"speaker":"Darrell Evans","startTime":3547.96,"endTime":3550.63,"body":"places to find her in the show"},{"speaker":"Darrell Evans","startTime":3550.63,"endTime":3552.64,"body":"notes over at"},{"speaker":"Darrell Evans","startTime":3550.63,"endTime":3552.64,"body":"TheMindShiftPodcast.com or"},{"speaker":"Darrell Evans","startTime":3552.64,"endTime":3555.13,"body":"wherever you're listening to"},{"speaker":"Darrell Evans","startTime":3552.64,"endTime":3555.13,"body":"this. Just open up the"},{"speaker":"Darrell Evans","startTime":3555.13,"endTime":3558.19,"body":"description and you'll hopefully"},{"speaker":"Darrell Evans","startTime":3555.13,"endTime":3558.19,"body":"see the link there. And Alicia,"},{"speaker":"Darrell Evans","startTime":3558.22,"endTime":3561.46,"body":"I want to ask the final question"},{"speaker":"Darrell Evans","startTime":3558.22,"endTime":3561.46,"body":"that I always ask my guests and"},{"speaker":"Darrell Evans","startTime":3561.49,"endTime":3564.25,"body":"I'm really interested in your"},{"speaker":"Darrell Evans","startTime":3561.49,"endTime":3564.25,"body":"answer. And that would be, if"},{"speaker":"Darrell Evans","startTime":3564.25,"endTime":3568.78,"body":"today happened to be your last"},{"speaker":"Darrell Evans","startTime":3564.25,"endTime":3568.78,"body":"day on this place we call Earth,"},{"speaker":"Darrell Evans","startTime":3568.78,"endTime":3572.23,"body":"our home, what would you want"},{"speaker":"Darrell Evans","startTime":3568.78,"endTime":3572.23,"body":"everyone to remember you for?"},{"speaker":"Alicia Butler Pierre","startTime":3572.77,"endTime":3574.78,"body":"She left"},{"speaker":"Alicia Butler Pierre","startTime":3572.77,"endTime":3574.78,"body":"it better than she found it."},{"speaker":"Darrell Evans","startTime":3575.32,"endTime":3579.43,"body":"Mic drop! Alicia,"},{"speaker":"Darrell Evans","startTime":3575.32,"endTime":3579.43,"body":"thank you."},{"speaker":"Alicia Butler Pierre","startTime":3580.39,"endTime":3581.38,"body":"Darrell,"},{"speaker":"Alicia Butler Pierre","startTime":3580.39,"endTime":3581.38,"body":"are you still there?"},{"speaker":"Darrell Evans","startTime":3581.0,"endTime":3584.0,"body":"I love it! I got"},{"speaker":"Darrell Evans","startTime":3581.0,"endTime":3584.0,"body":"it. There's power in the pause,"},{"speaker":"Darrell Evans","startTime":3584.0,"endTime":3586.52,"body":"let it, let it happen. There's"},{"speaker":"Darrell Evans","startTime":3584.0,"endTime":3586.52,"body":"power in the pause. That was a"},{"speaker":"Darrell Evans","startTime":3586.52,"endTime":3591.44,"body":"Mic drop. Say no more. Alicia"},{"speaker":"Darrell Evans","startTime":3586.52,"endTime":3591.44,"body":"Butler Pierre, thank you so much"},{"speaker":"Darrell Evans","startTime":3591.44,"endTime":3593.69,"body":"for spending time with us here"},{"speaker":"Darrell Evans","startTime":3591.44,"endTime":3593.69,"body":"on The MindShift Podcast."},{"speaker":"Alicia Butler Pierre","startTime":3593.88,"endTime":3595.92,"body":"Thank you"},{"speaker":"Alicia Butler Pierre","startTime":3593.88,"endTime":3595.92,"body":"so much, Darrell. I really"},{"speaker":"Alicia Butler Pierre","startTime":3595.92,"endTime":3596.88,"body":"enjoyed this."},{"speaker":"Darrell Evans","startTime":3598.88,"endTime":3600.47,"body":"Hey my friend,"},{"speaker":"Darrell Evans","startTime":3598.88,"endTime":3600.47,"body":"thanks again for listening to"},{"speaker":"Darrell Evans","startTime":3600.47,"endTime":3603.8,"body":"today's episode of The MindShift"},{"speaker":"Darrell Evans","startTime":3600.47,"endTime":3603.8,"body":"Podcast. Listen, let's not have"},{"speaker":"Darrell Evans","startTime":3603.8,"endTime":3606.5,"body":"the conversation in here."},{"speaker":"Darrell Evans","startTime":3603.8,"endTime":3606.5,"body":"Connect with me on social"},{"speaker":"Darrell Evans","startTime":3606.77,"endTime":3610.01,"body":"@MrDarrellEvans on almost all"},{"speaker":"Darrell Evans","startTime":3606.77,"endTime":3610.01,"body":"the platforms, with the"},{"speaker":"Darrell Evans","startTime":3610.01,"endTime":3612.71,"body":"exception of Facebook. My"},{"speaker":"Darrell Evans","startTime":3610.01,"endTime":3612.71,"body":"Facebook fanpage is"},{"speaker":"Darrell Evans","startTime":3613.37,"endTime":3617.33,"body":"@DarrellEvansFan. Until next"},{"speaker":"Darrell Evans","startTime":3613.37,"endTime":3617.33,"body":"week, remember you're just one"},{"speaker":"Darrell Evans","startTime":3617.33,"endTime":3619.94,"body":"shift away from the breakthrough"},{"speaker":"Darrell Evans","startTime":3617.33,"endTime":3619.94,"body":"you're looking for."}]}