JT Smith from the GameCrafter is the guest as he shares how their new crowdfunding platform, Crowd Sales, allows you to lower the price for your backers as you overfund.
As JT puts it, rather than adding stretch goals to overfund, Crowd Sales introduces a discount for reaching a certain number of backers.
For example, if the pledge level is $50 at the beginning and then 10 backers support the project, the cost for all backers drops by a few dollars. More backers, more cost drops. This keeps going all the way up to more than 40% discount.
Meaning a $50 game would drop all the way to $30. Crowd Sales is the one that covers the cost reduction which allows the project creator to keep the same amount of money no matter how far the price drops.
Sounds interesting to me. I'll be wanting to hear your take on this novel approach to crowdfunding your next game.