Uwe Eickert has a very successful board game company called Academy Games. He has launched successful Kickstarter projects, all with niche interests, but have done very well.His board game, Freedom: The Underground Railroad, has been a delicate topic, but extremely well received. Uwe tracks every aspect of his customer base. He invests in important tools to keep track of his most important asset, his customers.Take a listen and learn a lot. I always do.