Salvador Briggman has been teaching people about crowdfunding for a long time. He is an author on crowdfunding, he produces a Youtube channel, as well as hosting the successul podcast, DeMystifying Crowdfunding.
He joins as a guest on Funding the Dream to break down the basic elements of being successful before you launch your campaign.
He provides excellent advice and is well worth listening and taking notes.
Here's a link to Demystifying Crowdfunding