Getting Goosebumps: The Power of Storytelling
The Science Behind Empathy with Paul Zak | #38
May 17, 2016
Ph.Creative | Digital Marketing Agency
On this episode of Getting Goosebumps: The Power of Storytelling, we talk to neuroeconomist Paul Zak, a neuroscience expert who helps to build high performance organizations while guiding consumer decisions.
Paul talks the science behind empathy, and shares why adding an emotional tag to your story ensures it always resonates.