Getting Goosebumps: The Power of Storytelling
Exploring Social Influence with Jonah Berger | #42
June 22, 2016
Ph.Creative | Digital Marketing Agency
On this episode of Getting Goosebumps: The Power of Storytelling, we chat to Jonah Berger. Jonah is a professor at the University of Pennyslvania and an expert on word of mouth, viral marketing and social influence and trends. Also the author of new book Invisible influence: The Hidden Forces that Shape Behaviour, there's plenty of insight to begin putting into action.