Getting Goosebumps: The Power of Storytelling
Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
Getting Goosebumps: The Power of Storytelling
Joe Pulizzi - How 99% of businesses are getting content marketing wrong
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Ph.Creative | Digital Marketing Agency
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Episode 51
Joe Pulizzi is a legend in content marketing and brand storytelling. He's the founder of Content Marketing Institute - the leading education and training organization for content marketing - and the author of five books, including his latest, Killing Marketing. Joe and I last spoke a year or so back and it was great to catch up with him again. Over the course of our conversation, we discussed how content and customer interaction is driving the growing dominance of Amazon amongst the big four online brands, how a company's brand storytelling needs to be aligned with its purpose, and how content marketing is something 99% of businesses are doing wrong. So sit back and enjoy the content marketing wisdom of Joe Pulizzi.